Champion Spark Plug Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads listed first.


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DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Black and white 8" x 11 1/2" ad that starts with the headline "Champion - Toledo made for the Whole World's Trade". The text starts off with "Profit Sharing Agreement for Dealers" and the first line afterwards talks about thed quantity of Champion spark plugs hasmultiplied itself many times. They attribute this to the quality of Champion plugs as well as "the largest and most effective advertising campaign ever put behind an automobile accessory". It then says that "You Are To Share In Our Profits" which meant, I believe, they would send you a check every so often. There are two spark plugs shown on the left side, a Champion Two-Piece Heavy Stone and a Champion X. The first plug is sold for $1.25 and the second for 75 cents.
March 25, 1915
The Automobile
1
$9.00
View
Champion 41

Three color 10" x 14" ad with a headline that claims that "Now all ENGINES become better engines". Also shown in the ad is a large drawing of a spark plug with an arrow pointing toward the igniter and saying "The exclusive Champion Sillimanite insulator". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1931
Collier's
1
$9.00
View
Champion 5

Three color 9 1/2" x 13 1/2" ad for the Best-Selling Spark Plug that is universally used by Champions. There is a large picture of a Champion Spark Plug producing a healthy ignition spark and the text reminds us that "If Better Performance is Important, Spark Plugs are Vitally Important" and urges you to "Use the Spark Plugs Champions Use". We are told that there are "Differences of opinion on almost every subject under the sun - but only one world-opinion about spark plugs. Entering their 25th year, Champion Spark Plugs outsell all others all around the world.". At the bottom of the page are examples of some of the variety of different champions who use Champion Spark Plugs. We see the Air Races in Cleveland, auto races in France and England and outboard boat racing in Philadelphia.
February 23, 1935
Saturday Evening Post
1
$8.50
View
Champion 33

Black and white 9 1/2" x 12 1/2" ad with a drawing of the Indianapolis 500 Mile Races. The text of the ad discusses the number of total cars and winning cars in this race that use Champion Spark Plugs and the headline asks the question "What does this amazing record mean to you?". This ad is larger than my scanner bed so the outer edges of thee ad will not be visible in the scanned view.
July 3, 1939
Life magazine
1
$8.50
View
Champion 12

Black and white 5 3/4" x 8 3/4" ad that tries to convince you of the safety and security you will experience by using Champion Spark Plugs in your automobile. There is a picture of a car motoring along a curvy roadway between mountains and a body of water and it's path is being illuminated by a giant Champion Spark Plug that is floating overhead. The headline assures you that you will "Enjoy motoring to Far Places with new Champion Spark Plugs!" and we see several people enjoying the view as one man is painting the landscape. The text talks about what makes these plugs so good and there is a box that talks about their new V-Plugs that were designed to be used by Model Builders. The ad gives information about the three plugs in this group; the V, the V-2 and the V-3 while mentioning a price of 65 cents.
April 1940
Popular Mechanics
1
$8.00
View Champion
34

Three color 9 1/2" x 13" ad that is telling you that "It's Spring....Time for new Champion Spark Plugs". The ad has a picture of a smiling young lady driving her open car and looking back at the cars that her New Champion Spark Plugs have let her pass. The bottom part of the ad is a chart that tells which Champions are correct for all the cars from 1935 to 1941, mostly names that are mere memories now. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
1
$8.00
View
Champion 23

Three color 7 1/2" x 10 1/2" ad that gives you a list of the major airlines that use Champion Spark Plugs, and if they trust them, you should too. The headline in the center of the page asserts that "Because of their dependability Champion Spark Plugs serve these leading airlines" and the insignias of twelve of them are arranged around this. Many of these airlines are just a memory but the text adds that the American farmer also chooses Champion.
November 1945
Farm Journal
1
$8.00
View
Champion 40

Three color 10" x 14" ad explains "why most Airlines specify Champion Spark Plugs". The ad has a drawing of a four-engine plane taking off from the airfield. This ad is larger than my scanner bed so the outer edges of the ad will not be visible n the scanned view.
April 1946
Holiday
1
$8.00
View
Champion 1

Three color 9 1/2" x 13 1/2" ad that tells us of another industry that relies on Champion Spark Plugs. Around a drawing of two buses being boarded by confident passengers in a newer terminal is the question "Why Bus Lines specify Champion Spark Plugs" and answers "They're Dependable". The text talks about how important bus lines are to the transportation system of America and the complete care they take in maintaining their equipment. The claim is made that "most bus lines with the best maintenance records" use Champion so it makes sense that you do too.
April 29, 1946
Life magazine
1
$8.00
View
Champion 37

Three color 9 1/2" x 13" ad that tries to demonstrate how universally accepted these spark plugs are. The ad has a drawing of a large four propeller plane flying over Paris, France. The ad headline informs any sceptics that "TWA specifies Champion, the Dependable Spark Plug". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 22, 1946
Life magazine
1
$8.00
View
Champion 25

Three color 10" x 13" ad shows a Champion spark plug floating in the air above a car. There is a beam coming out from the igniter down to and encompassing the car which seems to be at the airport. The ad says that "When the American public, through its buying habits, indicates a decided preference for any product - you can be certain that it has merit above all others. Dependable Champion Spark Plugs are in this enviable position, and are preferred and purchased by more motorists than any other spark plugs".
February 24, 1947
Life magazine
2
$8.00
View
Champion 4

Three color 9 1/2" x 13 1/2" ad that shows more of the variety of kinds of spark plugs that Champion made. There is a picture of two young boys getting ready to launch a model airplane and shown in the ad, actual size is an example of a Champion Spark Plug like the type used in "model airplanes, boats and cars". It refers to its charm bracelet size not being a true indicator of just how powerful this item really was. It mentions that it was considered to be "America's Favorite Spark Plug".
July 21, 1947
Life magazine
1
$8.00
View
Champion 32

Full color 10" x 13" ad that mentions "Dependable Champion America's Favorite Spark Plug". The ad has a drawing of a man out fishing wearing wading pants with a net hooked onto his belt and with a very long fishing rod. As he is fishing, up in the sky is a giant Champion Spark Plug shooting a ray down from its ignitor highlighting the hood of his beautiful new car. The ad says that "Your choice of Champion Spark Plugs for your car made easy and sure the fact that Champion has consistently been America's favorite spark plug". You are urged to "Follow the Experts - demand new dependable Champions for your car".
March 15, 1948
Life magazine
1
$8.00
View
Champion 44

Three color 7 3/4" x 11" ad that shows a drawing of a giant Champion Spark Plug in the air over a gas station and it's sending a beam of light down from it's ignitor highlighting the gas pumps. In the front of the ad is a little girl, they seemed to be so many of them in ads, walking a dog who is barking and standing up to a sign that says "Install New Champion Spark Plugs". The ad says that you will need "Crisp-firing spark plugs" to keep your car or tractor engines in good operating condition. They say that having new spark plugs is important for "performance, gas and oil economy and dependability". They say that "It's Spring again" so it's time to "Follow the Experts".
April 1948
Farm Journal
1
$8.00
View
Champion 43

Three color 10" x 13" ad shows an older gentleman standing of a fishing dock holding up the two small fish that he caught while behind him is a ten foot sword fish hanging to be photographed. There is a drawing of a Champion spark plug next to the phrase "America's Favorite" and an arrow pointing toward the plug. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 24, 1949
Life magazine
1
$8.00
View
Champion 8

Full color 10" x 14" ad that begins with "Leading Airlines Use Champion Spark Plugs For Greater Dependability". There is a picture of a giant Champion Spark Plug with a tiny aircraft landing at an airport behind it. Farther down it says "Be a Champion Driver - Follow these Rules to Stretch Tire Mileage". You are urged to switch tires from one wheel to another and to keep your tire pressure up to the correct pressure. It urges you to check your tire pressure once a week.
June 5, 1950
Life magazine
1
$8.00
View
Champion 42

Full color 10" x 12" ad with a drawing of a Scotty dog looking around the corner of a brick building as the snow flies. Text says "Winter ahead - Install new Champion Spark Plugs". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. November 27, 1950
Life magazine
0
$8.00 View
Champion 2

Temporariy
Sold Out

Three color 9 1/2" x 13" ad has a drawing of an airport with an airplane either taking off or landing. The ad headline warns you to "Take a Tip from American Airlines! Use dependable Champion Spark Plugs". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 19, 1951
Life magazine
1
$8.00
View
Champion Spark Plug 15

Three color 9 1/2" x 13" ad with the headline "Here's a Dependable Spring Tonic for Your Car. New Champion Spark Plugs". The ad has a small drawing of a clerk advising an older man to use Champion Spark Plugs and describes why they are better. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1951
Life magazine
1
$8.00
View
Champion 18

Three color 9 1/2" x 13" ad for the difference you will notice when you switch to Champion Spark Plugs. The ad has a picture of a red convertible passing a dark sedan on a lonely roadway. The ad headline reminds you that "It's safer to Drive a Quick Responsive Car - Get Dependable Champion Spark Plugs for Powerful Acceleration!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$8.00
View
Champion 21

Three color 9 1/4" x 13" ad with a drawing of race boat owner Stanley S. Sayres and his boat Slo-mo-shun IV. The ad headline says the "Owner of World's Fastest Boats tells why he uses Champion Spark Plugs". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1951
Life magazine
1
$8.00
View
Champion 14

Three color 9 1/2" x 13" ad with a drawing of race car driver Al Rogers sitting in his Coniff Special race car. There is also an overhead shot of the race course for the Pikes Peak Hill Climb and the headline "World's Toughest Uphill Race proves Champions Tops for Sustained Power". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1951
Life magazine
0
$8.00
View
Champion 13

Temporariy
Sold Out

Three color 10" x 13 1/2" ad with information on another vehicle that depends upon Champion Spark Plugs. The headline states that the "Builder of the sensational Cunningham selects Champion spark plugs for America's top sports car!" There are three pictures of one of these cars in action with three different drivers and a larger photo of the builder, Briggs S. Cunningham standing next to one of his creations. The text has a several paragraph quote from him talking about the demands of his engine and how Champion is more than able to keep up with it.
May 12, 1952
Life magazine
1
$8.00
View
Champion 38

Full color 10" x 13" ad has a drawing of a smiling couple driving in their yellow convertible past a Dependable Champion Spark Plugs sign. The ad headline has them thinking "We're set for summer driving." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 4, 1953
Life magazine
0
$8.00
View
Champion 16

Temporariy
Sold Out

Three color 9 1/2" x 13 1/2" ad that gives us a list of the many airlines that use Champion in their planes and if they are reliable enough for something that flies, we should trust them in our car. The headline says "What you can learn from the airlines about Champion Spark Plugs for your car!" and the list of different airlines is so long with such small print that I fell asleep trying to count them. The text talks about how the different airlines continually test the different makes of spark plugs for peak performance and reliability and Champion always seems to win.
February 22, 1954
Life magazine
1
$8.00
View
Champion 39

Three color 9 1/2" x 12 1/2" ad with a drawing of the 1955 Lincoln. The ad headline brags about the fact that the "1955 Lincoln features the Spark Plugs of the Future. New Turbo-Action Champions!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1955
Life magazine
1
$7.50
View
Champion / Lincoln

Three color 9 1/2" x 13 1/2" ad for the "overall improvement" you will get by using Champion Spark Plugs. The ad has a picture of the winning car at the Indianapolis 500, driven by Bob Sweikert, which was equipped with Champion Spark Plugs. It also has a picture of the winning car at this year's Mobilgas Economy Run which was also equipped with Champion Spark Plugs. The ad headline tells us that "Only Champions give you the two things you want most from spark plugs...Outstanding Performance! Outstanding Economy!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1955
Life magazine
1
$7.50
View
Champion 22

Three color 10" x 14" ad with the claim that "You can make your car 4 ways newer with Champion spark plugs". There is a drawing of an anonymous convertible stopped in a western scene so the two occupants can talk to a cowboy who is leaning against a tree. The engine is black in color and has the numbers one through four pointing toward different parts. Number 1 indicates more road horsepower, number 2 gives you quicker starts, number 3 is responsible for less engine wear while number 4 results in lower cost-per-mile. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
1
$7.50
View
Champion 31

Black and white 10" x 13" ad with a photo of a man driving his tractor through his fully grown field. The ad text questions "Why does every major U.S. tractor maker use Champion spark plugs". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 11, 1958
Life magazine
1
$7.50
View
Champion 6

Black and white 10" x 13" ad that talks about how Champions are used by so many different manufacturers. The ad has four different pictures of Champion Spark Plugs in action. The first picture of of a drag racer coming at the camera and the caption says "All 5 top drag racers in '59 used Champions", the second picture is of a couple in an outboard boat enjoying a sunny day. This caption claims that "Every major U.S. outboard maker uses Champions". The next picture is a close-up of a lawnmower cutting grass and has a caption claiming that "All major power mower engine makers use Champions" and the last picture shows a man in a car and has a caption that claims that "Over twice as many car makers use Champions". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
1
$7.50
View
Champion 26

Black and white 9 1/2" x 13" ad has a close-up photo of a Chrysler convertible being driven on a banked test track. The ad gives the information that "Chrysler has recently joined the long list of car manufacturere who use Champion spark plugs exclusively!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 9, 1962
Life magazine
1
$7.50
View
Champion 20

Black and white 9 1/2" x 13" ad for the spark plugs that are preferred by Mickey Thompson, the world's fastest driver. The ad has a picture of him driving one of his dragsters as he pops his braking chute to slow down after another record breaking run. The ad claims that the winners of 9 out of 10 major racers use Champion Spark Plugs. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1962
Life magazine
1
$7.50
View
Champion 24

Black and white 9 1/2" x 13" ad for Champion Spark Plugs with the message of how universally used these plugs are by new-car manufacturers. There is a picture of a light-colored Studebaker Avanti parked on a dark reflective floor and the message that "Twice as many of the world's car manufacturers, including Studebaker, specify Champion spark plugs because Champions have no equal for quality and performance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$8.00
View
Champion / Avanti

Black and white 9 1/2" x 12 1/2" ad with a large photo of Roger Penske in action in the 1962 Riverside Grand Prix. The ad text describes how "The overwhelming majority of men who stake their careers on engine performance choose Champion spark plugs...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 26, 1963
Look magazine
&
February 8, 1963
Life magazine
2
$7.50
View
Champion 7

Black and white 9 1/2" x 13" ad has a large photo of most of the front end of a Volkswagen. The ad informs us that "Volkswagen uses Champion Spark Plugs because they give the utmost in dependability and efficiency." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 8, 1963
Life magazine
1
$7.50
View
Champion 17

Black and white 9 1/2" x 13" ad with the hidden message that if the best use Champion Spark Plugs, why don't you. The ad has a picture of the front end of a highly polished Rolls-Royce Silver Cloud III and the headline says "Rolls-Royce specifies Champion spark plugs. Why settle for less in your car?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1963
Look magazine
1
$7.50
View
Champion 27

Black and white 9 1/2" x 13" ad that talks more about the variety of performance vehicles that use Champion Spark Plugs. There is a large picture of racer David Morgan winning a Formula Junior race at Sebring in a Champion-powered Lotus Ford. The text says that "With men who know power and performance, Champion spark plugs are the overwhelming first choice. Why settle for less in your car?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
$7.50
View
Champion 30

Black and white 9 1/2" x 13" ad with another attempt to convince the public to buy Champion Spark Plugs because everyone else does. This ad has a picture of the front of a DC-8 taking off from Idlewild, NY. The ad headline claims that "Every major U.S. airline uses Champion spark plugs or Champion jet igniters because Champions deliver the utmost in dependability. Why settle for less in your car?" There is an informatibe P.S. in this ad that tells us the surest way to avoid starting trouble this winter. They claim that last year it was found that worn spark plugs were found to be the No. 1 cause of this problem.
October 4, 1963
Life magazine &
October 22, 1963
Look magazine
2
$7.50
View
Champion 28

Black and white 9 3/4" x 13" ad with a tie-in to the NASCAR Daytona 500 race. The ad has several photos of the 1964 race which was won by Richard Petty. One of the photos is of he and his #43 car crossing the finish line. The ad headline brags, "First, second and third...Champion-sparked Plymouths sweep the Daytona '500'!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 13, 1964
Life magazine
1
$7.50
View
Champion 19

Black and white 10" x 13 1/2" ad for the fact that 13 of the last 15 Indianapolis winners - chose Champion Spark Plugs. There is a picture of A. J. Foyt, the latest winner, celebrating his win with his face dirty from where his goggles ended on his face, indicating the difference in safety requirements between then and now. The text tells us that "Champions deliver maximum performance. Why settle for less in your car?"
September 18, 1964
Life magazine
1
$7.50
View
Champion 36

Black and white 10" x 13" ad with the headline "Champions use Champions". Featured in the ad is a photo of driver Jim Clark driving his Formula I race car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1965
Life magazine
1
$7.50
View
Champion 3

Full color 7 1/4" x 10 1/2" ad that talks about the American Motors AMX using Champion Spark Plugs to shatter a total of 106 national and international speed records. There is a picture of the AMX, painted in a Red, White and Blue color scheme, being driven around the track at a high speed. The text said that two different size engines were used and the car was driven by a team of drivers led by Craig Breedlove.
July 1968
Hot Rod
1
$7.50
View
Champion / AMC

Black and white 7 3/4" x 11" ad shows a motorcycle rider making a jump on rough terrain. The ad headline calls these Champion-equipped motorcycles the "Fastest bikes on Baja".
March 1972
Cycle magazine
1
$7.00
View
Champion 10

Black and white 7 3/4" x 10 3/4" ad which shows the three riders from Jack Wilson's Big D Cycle Center at Bonneville Salt Flats with their Triumph Tridents. The ad headline says very precisely that "Triumphs scorch Bonneville".
May 1974
Cycle magazine
1
$7.00
View
Champion 9









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