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| Black and white 5" x 13 1/2" ad for the universal appeal of Pepsi-Cola. There is a three-frame cartoon that starts with a magician beginning his act to make a woman disappear. In the second frame the woman is gone and a man in the balcony stage whispers "Psst, Pepsi-Cola" as he holds a bottle out. In the third frame the woman who disappeared has appeared next to the man and taken the bottle of Pepsi-Cola from him and is drinking it down. |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Pepsi 76 |
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| Black and white 9 1/2" x 12" ad for a contest the Pepsi-Cola company was having. The ad has a drawing of a bag of money with the figure $25,000.00
stenciled on the side and a headline that asks the question "Whose? Yours? Could Be!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 17, 1948 Life magazine |
1 |
$8.00 |
View Pepsi 34 |
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| Three color 4 3/4" x 12" ad with the Grants of Ada, Oklahoma. This ad is listed as No. 84 in PEPSI's Album of Real American Families. The ad has them all enjoying the taste of Pepsi and they are saying "Why take less...When Pepsi's Best!". This ad is taller than my scanner bed so the top and bottom edges will not be visible in the scanned view. |
May 23, 1949 Life magazine |
1 |
$8.00 |
View Pepsi 36 |
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| Three color 5 1/8" x 13" ad with the "Riley" family from the TV show "The Life of Riley". This ad is listed ad No. 85 in Pepsi's Album of Real American Families and has the headline "Why take less...when Pepsi's Best". This ad is taller than my scanner bed so the top and bottom of the ad will not be visible in the scanned view. |
June 13, 1949 Life magazine |
1 |
$8.00 |
View Pepsi 32 |
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| Three color 4 3/4" x 12" ad with the Maitland Family of Long Island. The ad has a drawing of them sailing on Peconic Bay and enjoying their favorite soft drink. The ad headline asks "Why Take Less...when Pepsi's Best!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | July 11, 1949 Life magazine |
1 |
$8.00 | View Pepsi 4 |
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| Full color 9 1/2" x 13" ad with a photo of several couples sitting and talking in front of a Pepsi stand in the park as they rest from their bicycle rides. The ad headline claims that Pepsi has "More Bounce to the Ounce". This colorful ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1951 Life magazine |
0 |
$8.00 |
View Pepsi 33 |
Temporarily |
| Full color 9 1/2" x 13" ad for the Soft Drink that has "More Bounce to the Ounce". The ad has a picture of a party that is being held outdoors with a glass-topped table filled with food and bottles of Pepsi. The nicely dressed kids are having a good time as they mingle with a bottle or glass of Pepsi in their hands. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1951 Life magazine |
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$8.00 |
View Pepsi 63 |
Temporarily |
| Full color 9 1/2" x 13 1/2" ad for The Light Refreshment. There is a picture of a get-together where a lady in a dark dress is being approached by a man in a gray suit. He is speaking to her from behind and as she smokes the cigarette in a holder and sips from her glass of Pepsi-Cola she turns slightly and fixes him with a cool but slightly interested expression. The headine says "For modern people, modern taste...Pepsi-Cola refreshes without filling" and the text mentions the "slim, lithe youngsters of today" and gives much of the credit to the lightness to Pepsi. I don't know what Pepsi has done diffferent since then but something has changed because many of those slim, lithe youngsters must have been eaten by some of the people of today. |
March 16, 1953 Life magazine & April 1953 Woman's Home Companion |
2 |
$8.00 |
View Pepsi 71 |
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| Full color 9 3/4" x 13 3/4" ad for Pepsi-Cola - the Light refreshment. This ad has a drawing of a couple, nicely dressed, and sitting around sharing glasses of Pepsi-Cola from an ice-filled container. The ad says that "In tune with modern taste, Pepsi-Cola refreshes without filling". The ad then says that "There's a new pattern of living. There's a new look to today's people. Men are leaner, women trimmer-waisted. Fashions are more revealing, allow more ease of movement, more casual comfort, than the tighter, stiffer, stuffier vestments of Grandpa's day. It's a handsome world and, largely, it's the reward we earn by our more sensible, more wholesome diets. Today we eat far lighter. We shun the over-rich, the over-sweet, the over-filling - as Grandpa never did. And this is the modern trend with which Pepsi-Cola has steadily kept pace. Today's Pepsi is light, dry (not too sweet), reduced in calories. It refreshes without filling. Enjoy Pepsi in the familiar economy size that serves two people or the smaller, single-drink bottle. It's the modern...light refreshment. Have a Pepsi". |
June 1, 1953 Life magazine |
1 |
$8.00 |
View Pepsi 92 |
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| Full color 9" x 13" ad has a drawing of a lady with a tiny waist wearing a black pants suit standing with one hand on her hip. The ad headline assures us that "Pepsi-Cola refreshes without filling". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 7, 1953 Life magazine |
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$8.00 |
View Pepsi 37 |
Temporarily |
| Full color 9 1/2" x 13" ad has another drawing of a couple enjoying a sunny day at the beach with little more than Pepsi-Cola. The lady, in a black and yellow bathing suit, is kneeling on their beach towel while her man is bending over to pick up his shoes. The ad headline asks you to "Have a Pepsi - the modern, the Light refreshment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 23, 1954 Life magazine |
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$8.00 |
View Pepsi 56 |
Temporarily |
| Full color 9 1/2" x 13" ad for the cola that refreshes without filling. The ad has a picture of a well-dressed woman in a dark dress and a black and white coat standing by a table holding a glass that had been filled with Pepsi-Cola. The ad headline states that "Never before a woman like this" and goes into detail about the modern woman. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 7, 1955 Life magazine |
1 |
$8.00 |
View Pepsi 59 |
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| Full color 9 1/2" x 13" ad for Pepsi-Cola - The Light refreshment. The ad has a drawing of a lady in a form fitting black dress getting two bottles of Pepsi from the refrigerator. The ad headline insists that "Figures Show the modern taste is for light refreshment." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
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$8.00 |
View Pepsi 46 |
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| Full color 9 1/2" x 13" ad has a drawing of a lady in a sleek black dress playing with her pearl necklace with one hand and holding a glass of Pepsi in her other. She has attracted the attention of a man who is also holding a glass of Pepsi. The ad headline claims that "Modern refreshment is Light refreshment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 16, 1955 Life magazine |
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$8.00 | View Pepsi 5 |
Temporarily |
| Full color 9 1/2" x 13" ad for the Modern, the Light refreshment. The ad has a picture of a couple sitting on a table going over a set of blueprints while sharing a bottle of Pepsi-Cola. The ad headline says "In tune with modern taste...Pepsi-Cola is the light refreshment" and the ad text talks about how the trend is, for people who watch their waistline, to drink things that are lighter and less filling, like Pepsi. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
1 |
$8.00 |
View Pepsi 65 |
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| Full color 10" x 13" ad for the soft drink that was claimed to "Refresh without filling". The ad has a picture of an attractive lady with red hair and wearing a green full length robe. She has been standing in her kitchen reading from a magazine and drinking from a bottle of chilled Pepsi-Cola. The ad text explains that she is as attractive as she is and as healthy as she is because of Pepsi. |
March 19, 1956 Life magazine |
3 |
$7.50 |
View Pepsi 68 |
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| Full color 9 1/2" x 13" ad with a drawing of a red-headed lady sitting in a rowboat holding a bottle of Pepsi in her hand. The ad headline claims that you can "Refresh without filling" with Pepsi and the text talks about Pepsi allowing her to keep her slender figure. Pepsi is claimed to "go right along with the sensible trend in diet" and reminds us that this is "the modern, the light refreshment. |
May 28, 1956 Life magazine |
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$7.50 | View Pepsi 3 |
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| Full color 9 3/4" x 13 1/2" ad for Pepsi-Cola Soft Drink. This ad has a drawing showing a semi-formal evening where a couple, all dressed-up, is cutting slices of turkey up and walking around with bottles of Pepsi-Cola as the headline tells you to "Serve the modern the LIGHT refreshment". The text tells us that "It's great to live in a land of plenty, where the choice of foods is vast and varied - and people look better than they ever did. Today's Americans keep trim and slender by choosing from Nature's riches wisely. Their modern taste is for the lighter, less filling foods and drinks. Today's Pepsi-Cola keeps pace with this wholesome, up-to-date trend. Reduced in calories, never heavy, never too sweet, Pepsi-Cola refreshes without filling. Have a Pepsi - the modern, light refreshment". |
November 19, 1956 Life magazine |
1 |
$7.50 |
View Pepsi 94 |
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| Full color 9 1/2" x 12 1/2" ad has a drawing of a couple sitting on the floor in front of a smoldering fireplace as they play chess and hold bottles of cold Pepsi. The ad headline claims that you can "Relax with the Light refreshment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | January 1957 McCall's |
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$7.50 | View Pepsi 10 |
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| Full color 9 1/2" x 13" ad has a drawing of a young couple together at the bowling alley. The girl is holding her bowling ball and looking at the score sheet that her young man, who is holding a bottle of Pepsi, has been keeping. The ad headline claims that it is "Time out for Pepsi - The Light refreshment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 1957 McCall's |
0 |
$7.50 |
View Pepsi 42 |
Temporarily |
| Full color 10" x 14" ad for the Light Refreshment. The ad has a picture of a man and woman, both slim and stylish, looking at pages of interior layouts for houses as they both drink from bottles of Pepsi-Cola. The headline calls it "Modern design in Light refreshment" and the text talks about how Pepsi fits right in with the modern design of eating. |
April 15, 1957 Life magazine |
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$7.50 |
View Pepsi 72 |
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| Full color 9 1/2" x 12 1/2" ad with a drawing of a couple at a wedding who are sitting at a table enjoying their Pepsi's when the bridesmaid who caught the bouquet stops by to gloat. The ad headline asks you to "Have a Pepsi. The Light refreshment." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | June 1957 McCall's |
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$7.50 | View Pepsi 11 |
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| Full color 9 1/2" x 13" ad with a drawing of a couple who have stopped their drive on a Autumn day to stand next to the car and study several road maps. They are each holding a bottle of Pepsi-Cola as they share holding an unfolded map. The ad headline claims these people are "Going places with the light refreshment." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1957 McCall's |
1 |
$7.50 |
View Pepsi 51 |
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| Full color 10" x 13" ad has a drawing of a couple sitting outside their car at the drive-in enjoying their cups of Pepsi. The ad headline reminds you that you should "Between pictures, say" "Pepsi, please'." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1958 Life magazine |
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$7.50 |
View Pepsi 15 |
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| Full color 9 1/2" x 13" ad with a drawing of a couple enjoying the beach on a sunny day. The lady, wearing a white bathing suit, is busy trying to put up a some bamboo and canvas to act as shade while her man is being as little help as possible. The one thing they have made sure is in the shade is their two bottles of Pepsi. The ad headline reminds that "Today's Active People go for the Light refreshment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 5, 1958 Saturday Evening Post |
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$7.50 |
View Pepsi 55 |
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| Full color 10" x 13" ad shows a lady in a black leotard with a pink heart on her chest sitting at a table with a checkerboard tablecloth under two bottles of Pepsi. The ad headline encourages the readers to "Be Bright! Be Light! Have a Pepsi!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 6, 1958 Life magazine |
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$7.50 |
View Pepsi 29 |
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| Full color 9 1/2" x 13" ad with a drawing of a nicely dressed couple preparing to serve turkey and Pepsi. The ad headline describes this as "Old Custom, New Style - Refresh without filling". The text wants us to "Notice how the new-day woman won't sit still for the filling foods of yesteryear" and is thankful for the modern trends toward less filling foods and drinks. Pepsi-Cola is reduced in calories so it fits right into this mind-set. |
November 10, 1958 Life magazine |
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$7.50 | View Pepsi 7 |
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| Full color 10" x 13 1/2 ad has a drawing of a high class couple preparing to leave for a night out after warming up with Pepsi. The ad headline calls people like as "So young at heart, so very smart". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | January 19, 1959 Life magazine |
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$7.50 | View Pepsi 12 |
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| Full color 10" x 13" ad with a colorful drawing of a well dressed couple at a party who are holding glasses of Pepsi that have been filled from bottles left on a wall behind them. The ad headline calls this scene "So Young, So Fair, So Debonair". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.. |
February 16, 1959 Life magazine |
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$7.50 |
View Pepsi 16 |
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| Full color 9 1/2" x 14" ad for their Light Refreshment. The ad has a happy picture of a the scene around the swimming pool where blonde-headed people abound. A lady wearing a yellow bathing suit is leaning back in her green wicker chair and is looking up at a man wearing a white shirt and swimming trunks. The ad headline claims the motto of today's America is "As Fair Tomorrow...As Today" and indicates that you should drink Pepsi to be able to keep up with this creed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
1 |
$7.50 |
View Pepsi 69 |
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| Full color 10" x 14" ad that, again, has a man and a woman in the ad. In this one though, there is a drawing of them, not a photograph. In this ad they are on a porch and the woman is reclining on a chaise lounge while the man is kneeling over her. The woman is smiling with her hands folded as the man is talking intently to her. Sitting on the table next to the lounge is two bottles of Pepsi, partially emptied, and two glasses with ice filled up with Pepsi. The headline says that they are "So Up-To-Date, So Smart" and the ad continues with the reminder that "Everywhere in America today's moderns are giving a new light look to all their surroundings. And their trim, youthful-looking figures are part of the same lovely pattern". |
June 21, 1959 Life magazine |
1 |
$7.50 |
View Pepsi 84 |
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| Full color 9" x 13 1/2" ad with a drawing of an upper-class swimming pool where there are many adults there enjoying the sunshine and swimming in the water. Many are in the background while there are two, a man and a woman, in the front. The man is sitting in a chair, shorts and a tank top, while the woman is standing while wearing a dress. The woman is offering the man something that she is carrying from a white jar and he is accepting it as he has a freshly cooked hamburger on his lap. He has a Pepsi-Cola in the floor in front of him, there is another one, partially drunk, on the table and the woman has several in her purse. The ad headline calls them "The Sociables" and says that "They enjoy being with others and they serve today's Pepsi-Cola. It refreshes without filling - suits modern tastes so pleasantly on any occasion. Wouldn't you like to join The Sociables and enjoy Pepsi-Cola now". |
August 3, 1959 Life magazine |
1 |
$7.50 |
View Pepsi 89 |
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| Full color 9 3/4" x 13 3/4" ad for Pepsi-Cola Soft Drink. This ad starts off with the introduction "The Sociables" above the view of a group of couples sharing the beach at the ocean with each other, their magazines and bottles of Pepsi-Cola. The text claims that "They share their fun with friends. And today's Pepsi-Cola adds to their enjoyment. It refreshes without filling - suits their modern taste. Stay up to date with The Sociables - have a Pepsi. It's the sociable thing to do". As just a reminder, the ad again says to "Be Sociable, Have a Pepsi. Refresh without filling". |
August 31, 1959 Life magazine |
1 |
$7.50 |
View Pepsi 93 |
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| Full color 9 1/2" x 13" ad has a drawing which shows two men showing a potted flower to a seated woman who will not let her glass of Pepsi leave her hand. The ad headline calls them "The Sociables" and claims "They find fun in many things". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | September 28, 1959 Life magazine |
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$7.50 | View Pepsi 9 |
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| Full color 9 1/2" x 13 1/2" ad for the kind of people who prefer Pepsi. There is a drawing of a Fashion Show being staged and it seems like every table there has bottles of Pepsi setting in front of the attendees. The caption over the models on the stage reminds us that "The Sociables prefer Pepsi" and the headline tells us of the people that enjoy Pepsi, "They go to all the smart events", even the one man who seems to be dozing in the crowd. |
October 19, 1959 Life magazine |
1 |
$7.50 |
View Pepsi 73 |
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| Full color 10" x 13" ad shows a group of people enjoying themselves at a ski lodge. A lady is handing a bottle of Pepsi to a man who is busy playing a song. The ad headline promises that "The Sociables prefer Pepsi". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 18, 1960 Life magazine |
2 |
$7.50 |
View Pepsi 24 |
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| Full color 9 1/2" x 13 1/2" ad that starts with "The Sociables prefer Pepsi" and the ad has a drawing of a stable where a horse, trainer and a Dalmatian watch two couples in riding outfits hold open bottles of Pepsi and private conversations. The text, referring to Pepsi-Cola, makes claims like "their friendliness makes them welcome" and "their presence adds to the fun". It then says that "Their choice in refreshment is the same as yours, Pepsi-Cola. It refreshes without filling. You're on of |
March 14, 1960 Life Magazine & March 26, 1960 Saturday Evening Post |
2 |
$7.50 |
View Pepsi 74 |
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| Full color 9 1/2" x 12 1/2" ad has a drawing of a group of people working on a boat that is not in the water. Of the five people in the picture only one has a paint brush in their hands, the rest are enjoying a Pepsi. The ad headline says of them, "They find fun in everything...turn tasks into wonderful times". It claims that by calling your friends asking for help and telling them that you have Pepsi, you're problem has been solved. |
April 11, 1960 Life magazine |
1 |
$7.50 |
View Pepsi 30 |
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| Full color 9 1/2" x 13" ad with a Boy Scout theme. The ad shows two boys, in uniform, working on a project while a third boy updates the bulletin board. The ad headline tells you to "Keep Pepsi handy for Handicrafts". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 1960 Boy's Life |
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$7.50 | View Pepsi 1 |
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| Full color 9 3/4" x 13" ad has a drawing of a drive-in restaurant where the people are wandering around or sitting on the trunk lid of their cars while eating their burgers and drinking their Pepsi's. The ad headline states that The Sociables prefer Pepsi". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 7, 1960 Saturday Evening Post |
2 |
$7.50 |
View Pepsi 39 |
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| Full color 9 1/2" x 12 1/2" ad for the soft drink that is so popular, it is even seen at Naval weddings. The ad has a picture of a man in a Navy uniform helping his new bride cut their wedding cake. The three-tiered cake is sharing the the table with a silver bucket full of ice and Pepsi-Cola. As the other guests watch the happy couple and drink their own glasses of Pepsi the ad headline says that "They make wedding bells ring...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1960 Look magazine |
1 |
$7.50 |
View Pepsi 61 |
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| Full color 9 1/2" x 12 1/2" ad has a drawing of a summertime beach scene with several couples of young people in the sand. They are doing different activities such as skin diving and lying in the sand but they all have the enjoyment of Pepsi in common. The ad headline states that "The Sociables prefer Pepsi". This ad is larger than my scanner bed so the outer edges of the ad will not be visiible in the scanned view. |
July 2, 1960 Saturday Evening Post |
1 |
$7.50 |
View Pepsi 47 |
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| Full color 9 1/2" x 13" ad for the soft drink that is preferred by The Sociables. The ad has a picture of an antique car show where the participants are wearing clothes from the period their cars represent. They may be wearing old clothes but they are drinking Pepsi from modern bottles. In the background is a judge who may be in the process of being "bought off" with a cold bottle of Pepsi. The ad has the familiar phrase "Be Sociable, Have a Pepsi" and claims of people who drink Pepsi that "They move in pleasant company...find enjoyment in all they do. Their refreshment is part of the fun." |
August 29, 1960 Life magazine |
2 |
$7.50 |
View Pepsi 60 |
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| Full color 9 1/4" x 12 1/2" ad has a drawing of a birthday party where a well dressed couple is standing just outside of the dining room with the birthday cake in the lady's hands. Her husband is trying to light the candles without spilling the open bottle of Pepsi-Cola he is holding in his free hand. The ad headline assures us that "Pepsi makes the party". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 26, 1960 Life magazine |
1 |
$7.50 |
View Pepsi 49 |
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| Full color 10" x 13" ad for the soft drink that is light and is not filling. The ad has a picture of a Thanksgiving Dinner where a man in a suit is carving the turkey while an attractive lady holding a plate distracts him enough that people who are served later would be wise to check for loose fingers. There is an ice bucket filled with Pepsi sitting next to the turkey table and the ad headline assures us that "Pepsi's best to begin with". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 6, 1960 Look magazine |
1 |
$7.50 |
View Pepsi 64 |
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| Full color 10" x 13" ad with a drawing of several couples enjoying a Christmas party and Pepsi. The ad headline warns that "'Tis the season for Pepsi". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 26, 1960 Life magazine |
1 |
$7.50 |
View Pepsi 14 |
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| Full color 10" x 13" ad showing a couple embracing with a bottle of Pepsi and a tennis racket between them. They both seem happy and the headline reminds us that "Now it's Pepsi for those who think young". It then says that "Today's active people have stepped up the tempo - more modern activities to enjoy - more leisure time for enjoying them. This is the life for Pepsi - light, bracing, clean-tasting Pepsi. So think young. Say "Pepsi, please!". |
February 10, 1961 Life magazine |
2 |
$7.50 |
View Pepsi 26 |
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| Full color 10" x 13 1/2" ad has a photo of several couples with bottles of Pepsi sitting near a stone fireplace where an indoor cook-out is taking place. The ad headline warns that "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | March 10, 1961 Life magazine |
2 |
$7.50 | View Pepsi 6 |
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| Full color 10" x 13 1/2" ad that reminds us that "now it's Pepsi for those who think young". We have the scene taking place at a bowling alley where, with action still going on, a couple are in the first row of seats talking while they are looking down and smiling while each holding a partially-filled bottle of Pepsi. The ad says that "Today people of all ages are goung all out for activity. Today we're putting more life in our lives. This is the life for Pepsi - light, bracing, clean-tasting Pepsi. In stores and at fountains, think young. Say Pepsi, please". |
April 14, 1961 Life magazine |
2 |
$7.50 |
View Pepsi 83 |
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| Full color 10" x 13 1/2" ad that illustrates that having a cold Pepsi is a refreshing way to relax after a busy day. The picture shows a man and a woman sitting face-to-face each holding a Pepsi and sharing a smile and some conversation. The man has a baseball bat leaning against his shoulder and a ball cap on his head indicating that he payed a game or two and she stood uncomfortably or sat on metal stands for the time that he was playing. The headline states the familiar refrain, "Now it's Pepsi for those who think young". |
May 19, 1961 Life magazine |
1 |
$7.50 |
View Pepsi 75 |
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| Full color 9 1/2" x 13" ad has a photo of a lady who is holding a bottle of Pepsi leaning around the edge of a corner while several of her friends recline on the ground behind her. The ad headline is the familiar "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 28, 1961 Life magazine |
1 |
$7.50 |
View Pepsi 38 |
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| Full color 9 1/2" x 13" ad for that Soft Drink that is preferred by Those who think Young. There is a picture of an attractive young lady holding an opened bottle of Pepsi that is still full as she leans over the side of something red with yellow striping. The text tells us that "Today we get more out of life because we put more in - more activity, more lively, modern ideas." They feel that Pepsi fits into this life style very well. |
October 10, 1961 Look magazine |
1 |
$7.50 |
View Pepsi 77 |
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| Full color 10" x 14" ad with a couple at a party sharing Pepsi's. The view of the girl is best as she stares dreamily into the face of the man who is nothing but a shadow. The woman has on a white dress and smiles broadly as she holds a glass of Pepsi, we are led to believe, by her waist. The text tells us that "Now it's Pepsi for those who think young." The text continues by asking you if you "Notice today's active people" you will notice that they are, more than likely, drinking Pepsi. |
November 7, 1961 Look magazine |
1 |
$7.50 |
View Pepsi 79 |
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| Full color 10" x 13" ad shows a mother, father and young son enjoying bottles of Pepsi and their American Flyer train under the Christmas tree. The ad headline is the familiar "Now it's pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 22, 1961 Life magazine |
1 |
$7.50 |
View Pepsi 22 |
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| Full color 9 1/4" x 12" ad with a picture of a lady holding a bottle of Pepsi as she stands in front of a man who has a pair of ice skates thrown over his shoulder while leaning close to her blonde hair. The ad headline reminds us that "Now it's Pepsi - for those who think young" and that "Today people have a thirst for fun in every season, at every age". As the ad says, "Think young. Say "Pepsi, please". |
February 9, 1962 Life magazine & February 27, 1962 Look magazine |
3 |
$7.50 |
View Pepsi 50 |
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| Full color 10" x 13 1/2" ad with another photo of a young man and a young woman together and smiling. The woman is holding a glass of a brown liquid and, just so there is no question about it. the man is there holding up, with the label facing the reader, a bottle of Pepsi. The headline of the ad says that "Now it's Pepsi - for those who think young". The small print in the ad claims that "You see the change - today people are putting more into their leisure, finding more ways to enjoy life. This is thinking young. And this is the life for Pepsi - light, bracing, clean-tasting Pepsi. Think young. Say "Pepsi, please". |
March 9, 1962 Life magazine |
2 |
$7.50 |
View Pepsi 86 |
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| Full color 9 1/2" x 12" ad has a photo of a young man and his lady leaning against a saddle that has been thrown over a split rail fence. They are both smiling as they enjoy their bottles of Pepsi-Cola. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1962 Life magazine |
1 |
$7.50 |
View Pepsi 45 |
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| Full color 10" x 13" ad shows a father holding a bottle of Pepsi and watching his young son play with a model airplane. The ad headline says that "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 29, 1962 Life magazine |
1 |
$7.50 |
View Pepsi 17 |
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| Full color 9 1/2" x 13" ad for the soft drink for people who don't want to act their age. There is a picture of an attractive young lady with wet brown hair pulled back on her head. She is holding an opened, partially drunk bottle of Pepsi next to her smiling face as she stares into the camera. The ad headline claims that "Now it's Pepsi - for those who think young" and the text seems to indicate that asking for Pepsi will help you to "Think Young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1962 Look magazine |
1 |
$7.50 |
View Pepsi 70 |
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| Full color 9 1/2" x 12 1/2" ad for the soft drink that is designed "for those who think young". The ad has a picture of a couple who have just finished a day on the golf course. The man is writing their scores on the card and the lady, who is holding a Pepsi in her hand, is carefully looking over his shoulder to keep the contest honest. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 11, 1962 Look magazine |
1 |
$7.50 |
View Pepsi 66 |
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| Full color 9 1/2" x 13" ad that shows two young adults laughing loudly as they both sit next to each other while holding, with the labels saying "Have a Pepsi" are facing the readers. The ad headline says that "Now it's Pepsi - for those who think young". The ad then says that "It's a great way of life: thinking young. Today more people are entering into the spirit of things, having more fun. This is the life for Pepsi - light, bracing, clean-tasting Pepsi. So go ahead - think young. Say "Pepsi, please". |
October 19, 1962 Life magazine |
1 |
$7.50 |
View Pepsi 85 |
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| Full color 9 1/2" x 12" ad has a close-up photo of a woman about to send her bowling ball down the alley and a man is standing behind her holding a Pepsi and whispering something into her ear that is making her smile. The ad headline reminds us that "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 8, 1963 Life magazine |
2 |
$7.50 |
View Pepsi 35 |
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| Full color 9 1/2" x 12" ad with a photo of a lady in a red coat looking into the camera as she holds a filled glass with the Pepsi label on it and her smiling man stands next to her. The ad headline reminds us that "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad may not be visible in the scanned view. |
March 8, 1963 Life magazine |
1 |
$7.50 |
View Pepsi 48 |
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| Full color 9 1/2" x 12 1/2" ad with another picture of a couple acting young while they drink a Pepsi-Cola. This couple, who have been collecting wildflowers, have stopped to rest by leaning against a tree and enjoy the Pepsi's they brought along. The text says that sunlight and fun are natural settings for Pepsi and is made for those who want to think-young. |
May 17, 1963 Life magazine |
2 |
$7.50 |
View Pepsi 41 |
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| Full color 10" x 13" ad shows a mother and her daughter lying on the sand at the beach sharing stories over a single bottle of Pepsi. The ad headline is the familiar "Now it's Pepsi - for those who think young" and the text tells us that "parents have as much fun as youngsters today" and that Pepsi "matches your modern activities with a sparkling-clean taste." |
June 21, 1963 Life magazine |
2 |
$7.50 |
View Pepsi 27 |
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| Full color 9 1/2" x 13 1/2" ad that reminds us that "Now it's Pepsi - for those who think young". In this photo there is a picture of a couple who have been out to the beach swimming and they seem to be relaxing afterwards with their Pepsi's and the sun. They are each standing, the man with a towel over his shoulder and a surf board being held in his arm and the lady smiling as she stares into the camera. The ad says that "You see it everywhere - people on the go are going for Pepsi. Light, bracing Pepsi-Cola matches your modern activities with a sparkling-clean taste that's never been too sugary or sweet. And nothing drenches your thirst better than a cold, inviting Pepsi. So think young - say "Pepsi, please!". |
July 26, 1963 Life magazine |
1 |
$7.50 |
View Pepsi 90 |
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| Full color 9 1/2" x 13" ad has a photo of a smiling lady with red hair and wearing a red bathing suit leaning on a chair with her chin in her right hand while holding a bottle of Pepsi in her left hand. The ad headline reminds us that "Now it's Pepsi - for those who think young" and the text also claims that "Sunshine brings more people out today - and more people bring out Pepsi. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | August 10-17, 1963 Saturday Evening Post & August 30, 1963 Life magazine |
2 |
$7.50 | View Pepsi 8 |
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| Full color 10" x 13" ad with the headline of that time period "Now it's Pepsi for those who think young". This ad pictures a close-up of a couple in rain-gear hanging over the side of a boat with binoculars and a bottle of Pepsi. We are warned that "The livelier life is more popular than ever today" as is Pepsi-Cola. We are also told that "Light, bracing Pepsi matches your modern activities" and that their taste is never too sugary or sweet. |
September 20, 1963 Life magazine |
2 |
$7.50 |
View Pepsi 13 |
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| Full color 9 1/2" x 12 1/2" ad with a Halloween theme. The ad shows a father and his young son working together to carve a pumpkin into a Jack-O-Lantern. They have just finished creating the creature with the lop-sided smile and the father and the boy are admiring their work while the father is holding the top in his right hand and a half-finished bottle of Pepsi in his left. The ad headline tells us that "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
1 |
$7.50 |
View Pepsi 62 |
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| Full color 9 1/2" x 12 1/2" ad for the Soft Drink "for those who think young". The ad has a picture of a man paying close attention to the steak that he is trying to barbecue while the lady behind him is watching the steak as she leans seductively on his shoulder while holding a nearly full bottle of Pepsi in her hand. The ad reminds us that "America has an appetite for fun...and a thirst for Pepsi". |
November 15, 1963 Life magazine |
2 |
$7.50 |
View Pepsi 58 |
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| Full color 10" x 13" ad shows a couple enjoying bottles of Pepsi under a Christmas tree as the husband works at assembling a Rocking Horse. The ad headline states the familiar "Now it's Pepsi - for those who think young" and the text talks about the light taste in a time as busy as this. |
December 13, 1963 Life magazine |
3 |
$7.50 |
View Pepsi 19 |
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| Full color Two-Page 19" x 13" ad for ice cold Pepsi. The ad has a picture of a young couple having a picnic that is made better when they pull bottles of Pepsi-Cola from the picnic basket. Each page of this ad is larger than my scanner bed so the entire ad will not be visible in the scanned view. |
June 5, 1964 Life magazine |
1 |
$7.50 |
View Pepsi 53 |
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| Full color two-page 19" x 12 1/2" ad for Pepsi-Cola. The ad has a photo of a man and a woman at the beach on a cloudy evening. They each have a bottle of Pepsi as the headline reminds us that "Now it's Pepsi - for those who think young". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 17, 1964 Life magazine |
1 |
$7.50 |
View Pepsi 52 |
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| Full color 10" x 14" ad that urges you to "Come alive! You're in the Pepsi generation." The photo is of a very attractive lady, blonde hair and a big smile, who is holding in her hand, a large bottle of Pepsi with the top off. The ad text tells us that "This is the liveliest, most energetic time ever...with the most active generation livilng it. You're part of it. Pepsi-Cola is part ,too" |
October 2, 1964 Life magazine |
2 |
$7.50 |
View Pepsi 78 |
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| Full color 9 1/2" x 12 1/2" ad has a close-up photo of a young couple who are laughing with glee as they hold their bottles of Pepsi and Diet Pepsi. The ad headline gives you permission to "Come alive! You're in the Pepsi generation!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 24, 1964 Saturday Evening Post & October 1964 Seventeen magazine |
2 |
$7.50 |
View Pepsi 40 |
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| Full color 10" x 14" ad that is another in the "come alive! You're in the Pepsi generation". This ad is one that is looking up at another pair of Pepsi drinkers. both laughing and each holding their full bottles of Pepsi-Cola up to be seen. The first question the ad has is "Who is the Pepsi generation"? Their answer is "Everyone with a young view of things! Livelier people with a liking for Pepsi-Cola". It then discusses "Famous regular Pepsi - with the bold, clean taste and energy to liven your pace. Or new Diet Pepsi with that same honest-toPepsi taste and less than a calorie a bottle". |
November 13, 1964 Life magazine |
1 |
$7.50 |
View Pepsi 81 |
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| Full color 9 1/2" x 13" ad has a photo of a laughing young lady in winter clothes holding a bottle of Diet Pepsi as she talks to a young man holding a bottle of regular Pepsi. The ad headline tells you to "Come alive! You're in the Pepsi generation!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1964 Life magazine |
1 |
$7.50 |
View Pepsi 43 |
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| Full color 9 1/2" x 13" ad with an entry blank and information for the Pepsi-Cola Miss America Matching Picture Contest. The ad has photos of the five previous Miss America winners and five pictures of these ladies as babies. The object was to match the pictures and win prizes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1965 Life magazine |
1 |
$7.50 |
View Pepsi 44 |
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| Full color 9 1/2" x 13" ad for the Cola that has created it's own generation. The ad has a picture of a young couple who are each enjoying their own can of Pepsi. The ad has the familiar "Come alive! You're in the Pepsi generation" slogan and the ad has a coupon for a fiberglas insulated picnic cooler which could have been yours for $2.00 plus the coupon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 20, 1965 Life magazine |
1 |
$7.50 |
View Pepsi 57 |
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| Full color 10" x 13" ad has a photo of a six-pack of Pepsi sitting in the sand of a desert and in the distance you can see a couple running toward this treasure. The ad headline calls it a "Mirage". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 21, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 18 |
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| Full color 9 1/2" x 13" ad with a photo of a beach scene where a group of young people are gathering around a pepsi machine sitting on the rocks next to the ocean. The ad headline calls this scene "Pepsi-Cola on the Rocks". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | March 4, 1966 Life magazine |
1 |
$7.50 | View Pepsi 2 |
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| Full color 10" x 13 1/2" ad that has you thinking about Pepsi-Cola. In this ad we see an evening drive in the city and the couple are driving in the man's sports car. They have stopped and pulled-up to a Pepsi-Cola machine and they are partaking of the sweet choices available to them. The ad says that it is a "Push-button drive. Custom built for the Pepsi generation". That they will get "Instant pick-up. More go for your money" And that the "Taste? Automatic". Is it available in "Buckets? Not yet. You'll have to settle for bottles". As the ad says at the bottom, "Come alive! You're in the Pepsi generation". |
March 18, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 88 |
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| Full color 9 1/2" x 13" ad for Pepsi and another one of their contests. The ad headline asks you to "Enter Pepsi-Cola's $2,000,000 Worldwide Family Shopping Spree" and gives lists and descriptions of the prizes available. The ad also contains a 10 cent off coupon for Pepsi and Diet Pepsi. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 29, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 54 |
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| Full color 10" x 13" ad that shows two couples playing in the water. The two girls are in a raft with six packs of Pepsi and the boys are in the water swimming and pushing the raft, girls and Pepsi to destinations unknown. The ad headline calls them "The wet set". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 20, 1966 Life magazine |
3 |
$7.50 |
View Pepsi 28 |
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| Full color 10" x 14" ad that shows a couple who seem to have just discovered what they really wanted, Pepsi. The picture shows a desert, giant dunes and sand after sand and, in the front of the picture, is a six-pack of Pepsi-Cola. Halfway through the picture we see a couple running, hand in hand, just one more valley to run through and they will be there. The ad text starts off with Mirage. It then says that "It disappears when the Pepsi generation makes the scene". It then says Natural enough phenomenon. This is explained by claiming that "Ice-cold Pepsi drenches the driest thirsts under the sun". It ends up by saying that "Pepsi-Cola's clean, bold taste is no illusion, either". |
June 24, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 82 |
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| Full color 10" x 13" ad that discusses the "Sunken pleasure" that has been "Discovered by the Pepsi generation". The ad pictures a couple skin diving to an underwater Pepsi vending machine. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 26, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 21 |
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| Full color 9 1/2" x 13" ad that has an unusual picture that wants to give the information that "Pepsi-Cola cold beats any cola cold". The photo in the ad shows five young adults milling around a clear block of ice that is about 5-feet tall by 3-feet across. Sitting in this ice cube are about 20 bottles of Pepsi-Cola scattered in different locations and going in different directions. Several of the people seem to have gotten a bottle of Pepsi, whether or not it was from chipping one out or if they just happen to bring one along but they are all very intent on looking at the bottles. |
October 14, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 87 |
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| Full color 10" x 13" ad that shows a smiling young lady wearing a pair of mittens as she drinks from a Pepsi that is encased in a block of ice. The ad headline promises that "Pepsi-Cola cold beats any cola cold". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 9, 1966 Life magazine |
1 |
$7.50 |
View Pepsi 20 |
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| Full color 10" x 12 1/2" ad shows a young couple walking along a pier. The young man has a pair of ice tongs in which he is carrying a six-pack of Pepsi bottles that are imbedded in a block of ice. The ad headline claims that pepsi has the "taste that beats the others cold". This ad is larger than my scannr bed so the outer edges of the ad will not be visible in the scanned view. |
May 31, 1968 Life magazine |
1 |
$7.50 |
View Pepsi 23 |
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| Full color 10" x 13" ad shows a young lady in a red bikini on a beach with a case of Pepsi in bottles frozen into a block of ice. She is working with an ice pick to try and free more bottles. The ad headline claims "taste that beats the others cold!". The ad also mentions the summer Olympics in Mexico City. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | August 9, 1968 Life magazine |
1 |
$7.50 |
View Pepsi 25 |
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| Full color 9 1/2" x 13" ad that has a larger than life photo of a cold bottle of Pepsi. The ad headline calls this the "Taste that beats the others cold". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 16, 1969 Life magazine |
1 |
$7.50 |
View Pepsi 31 |
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| Full color 10" x 13 1/2" ad that presecribes buying more Pepsi than buying less. There is a photo of two couples having a picnic on a peaceful summer day. They are settling down with containers of food at, at the front of the pile of food, are two six-packs of Pepsi-Cola plus several more in a Pepsi labeled container of ice. The ad headline says that "One carton of Pepsi won't last this weekend. You'd better Spring for Two". The text of the ad says actually that you can't have enough Pepsi so you might as well buy twice as many six-packs. In the lower right hand corner of the ad is a coupon for buying the container shown in the ad. This is the Pepsi-labelled tub that you could have purchased for $4.95. |
May 21, 1971 Life magazine |
1 |
$7.50 |
View Pepsi 80 |
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| Full color 10" x 13 1/2" ad that is trying to get you aware that "This big weekend pair up with Pepsi". This ad wants you to do everything possible to purchase enough Pepsi-Cola to, well, make everyone go everywhere with as much Pepsi as they might need. In this photo we have two couples unpacking their motorcycles from a short trip and the front motorcycle is unpacking two six-packs of Pepsi-Cola from the top of the luggage carrier in front of the rider. The headline says that you should "Get extra cartons now...or you'll run out for sure". It then asks "Is there ever a way to have Pepsi enough to last a big weekend? Just buy your cartons in pairs...two, four or even more. Pepsi-Cola quality and flavor are always great soft-drink values. So load up with cartons at your store's big Pair Up display". This ad also included a "Special Offer: Spirit of '76 Wall Plaque" for only $6.95. |
June 25, 1971 Life magazine |
1 |
$7.50 |
View Pepsi 91 |
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| Full color 9 1/2" x 12 1/2" ad which gives another method and another reason to enjoy an Ice Cold bottle of Pepsi-Cola. The picture is of a very attractive lady with brunette hair lying on the grass reading a school book while she holds a pencil and a bottle of Pepsi-Cola in her hands. The ad headline reminds us that "You've got a lot to live. Pepsi's got a lot to give". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 1971 Seventeen magazine |
1 |
$7.00 |
View Pepsi 67 |
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