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| Black and white 6 1/2" x 9 1/2" ad for this amazing oil. The ad has a picture of a fast-moving, modern train under the headline that claims that "Union Pacific uses Pennzoil to speed new super-train". Then it makes the further claim that a "Regular passenger-car Pennzoil used" and the text talks about how Ab Jenkins driving a Pierce-Arrow set records in distances ranging from 200 to 3000 miles using Pennzoil. |
May 1934 National Geographic |
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$8.50 |
View Pennzoil 3 |
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| Black and white 6 1/2" x 10" ad for an oil that was supposed to be so slippery that it would make engines go faster. The ad headline calls it a "New way to make cars go Faster" and has a picture of a two-seater plane flying over a road where a car is going faster than the plane is. The one pilot says to the other "Did you see that car ahead? It's certainly traveling!" and the other pilot answers "I'll bet he's using Pennzoil, too - It sure makes cars go faster". The ad has another set of pictures of two men who have just completed a trip in the fastest time ever and they are sure that it has to be because they are using Pennzoil. The ad text talks about using Pennsylvania crude as the main reason for this amazing performance. |
October 1934 National Geographic |
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$8.50 |
View Pennzoil 4 |
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| Three color 5 1/4" x 13 3/4" ad that is for the Pennzoil Safe Lubrication. At the top of the ad it says that we should "Tune UP For Spring" and below this is a stanza that spells out "P - E - N - N - Z - O - I - L". Under this is a band member playing a trumpet and the ad says to "Sound this Z and see what a BIG CHANGE in your car SMALL CHANGE buys!". It then says that "You've heard that modern engines are hard on oil. But maybe you don't know that dirty winter oil is mighty hard on engines, when a warm spell hits. Accumulated sludge and varnish drag your motor down, rob it of pickup, shorten its life. Yes, and then gritty winter greases let gears, knuckles and bearings scrape and squeak your dollars away. Do 2 Things Today. First, fill your crankcase with fresh, long-lasting, tough-film PennZoil, the amazing, anti-sludge Pennsylvania oil that keeps your motor clean so it wears in - not out! Second, get a complete change of new, tough, summer grade PennZoil gear lubricants and a complete PennZoil chassis lubrication. See what a difference they make in steering, riding - in the whole "feel" of your car". |
May 20, 1940 Life magazine |
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$8.50 |
View Pennzoil 11 |
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| Three color 5" x 13" ad for Pennzoil Safe Lubrication. The picture is a drawing that shows two soldiers tussling as a lady zipps behind them on a motorcycle to the surprise of the fighting soldiers. The ad says that "She switched oil...and z-z-zip...there it was!". The ad tells us that "Something special happens when you sound your Z for Pennzoil. Of course, we've never actually seen a Z hovering around vehicles that use Pennzoil, but something helps them carry their age unusually well. Maybe it's because Pennzoil resists the sludge and varnish that plague engines nowadays. Or maybe Pennzoil's tough film so smoothes engine operation that vital parts decide there's no such thing as wear. For that special something, try this popular Pennsylvania oil yourself. Just remember - emphasize the z-z-z when you ask for Pennzoil". The ad has the popular "Back the Attack with War Bonds" logo. |
May 8, 1944 Life magazine |
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$8.00 |
View Pennzoil 8 |
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| Full color 9 1/2" x 13 1/2" ad that brings you Pennzoil Motor Oil. At the top of the ad it shows a quart can of the Pennzoil, showing how it looks with its yellow siding, black lettering and red mixed in for effect. To the right the lettering says that "Now Pennzoil brings you the" and then, the font of the lettering changes to, quite large. It then calls it the "Richest Most Complete Motor Oil In The World". At the bottom of the ad are two yellow squares, one saying that it is "So rich...it gives double the protection demanded!". The other one claims that it is "So complete...it needs no extra additives!". There is extra script talking about Pennzoil Z-7 and what it will do for your automobile. |
March 14, 1960 Life magazine |
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$7.50 |
View Pennzoil 9 |
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| Full color 10" x 13 3/4" ad that illustrates Pennzoil Motor Oil. This ad shows a single can of Pennzoil sitting there on top of a shelf, all by itself, as the caption calls it "The lonely oil". The ad says that "It lives alone. In the back room, It is seldom on display when you drive in, because Pennzoil is not a product developed by a large family of gasoline stations. Yet, Pennzoil is there when you ask for it. (And like some people, like new car dealers and garages, even come out in the open and feature it.) Because when the chips are down, you need the grandfather of pure Pennsylvania motor oils. 1> To keep metal parts working without rubbing each other out, 2. To make the horsepower in your car act like it could fly. Pennzoil is the only motor oil containing its own additive, Z-7, to keep today's high compression engines free of rust, carbons and varnish. But, if you forget all that technical stuff, just remember: something has to be pretty exceptional when a loner from a little town in Pennsylvania has pumped its way into gasolone stations all over America". |
June 10, 1966 Life magazine |
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$7.50 |
View Pennzoil 10 |
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| Full color 9 1/2" x 13" ad for their Pure Pennsylvania Motor Oil. There is a picture of a pristine can of this motor oil sitting on a horizontal 2" x 4" on an old wall complete with paint peeling off and a broken sign that says "Safety First". The text talks about vehicles with heavy usage that are known for using Pennzoil. These include ambulances, police vehicles, school busses and husbands expecting babies "because when the chips are down, you need the grandfather of motor oils to keep today's high compression engines free of rust, carbons, varnish". The text also reminds you that safety is not confined to a good motor oil, it also includes seat belts and speed limits. |
June 24, 1966 Life magazine |
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$7.50 |
View Pennzoil 7 |
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| Full color 9 1/2" x 13 1/2" ad that tries to explain why Pennzoil is considered to be The Lonely Oil. There is a picture of a row of massive stone columns with a single can of Pennzoil placed between two of them and a soldier, several columns down, seeming to stand guard. It explains why it is not as widely known as other brands, because it has not been developed by a large family of gas stations. It may be available through them because of how good it is but it is not advertised as their own products are. They call it "the grandfather of motor oils" because it has been developed by three generations of research in oil making. Using the combination of Pennsylvania motor oil and the additive Z-7 makes it as good as you can get. |
September 18, 1966 Life magazine |
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$7.50 |
View Pennzoil 6 |
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| Full color 9 1/2" x 12 1/2" ad shows a railroad track going under a bridge with a can of Pennzoil and a suitcase sitting next to the tracks. The ad headline calls Pennzoil "The lonely oil" and the text talks about how this oil will keep you "glorious looking car" from having its "insides knocking". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 18, 1967 Life magazine |
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$7.50 |
View Pennzoil 2 |
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| Full color 10" x 12 1/2" ad shows two park benches on a lonely path through the woods. Sitting on one of these two benches is a single can of Pennzoil and the caption calls it "The lonely oil". The text explains that many gas stations don't display this oil because they "would rather keep their own kind of motor oil in the limelight". The ad talks about how it contains the additive Z-7 which keeps "today's engines free of rust, carbons and scary noises". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1968 Life magazine |
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$7.50 |
View Pennzoil 1 |
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| Full color 7 1/2" x 10 1/2" ad for their Racing Oil. The ad shows a Silver can of this product bold against a background of yellow and the headline claims that "This is no ordinary motor oil". The text explains this fact by saying "Because no ordinary car needs it" and mentions the mysterious additive, Z-7. This, added to the "finest stock there is - 100% pure Pennsylvania", makes it worth having in your car, available in grades 20 through 60. |
July 1968 Hot Rod |
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$7.50 |
View Pennzoil 5 |
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