Whiskey & Bourbon "S" Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a posterboard backing for protection. Please e-mail us with your specific interests.

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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Schenley
Black and white 7 3/4" x 9" ad for their assortment of Whiskies. The headline states that "For Richer Flavor and Better Values...Choose Schenley Whiskies" and then proceeds to show you what is available. There is a bottle of the Golden Wedding 90 Proof Rye for $1.10 a pint or $2.10 per quart, a bottle of Old Quaker 90 Proof Straight Whiskey for 75 cents per pint or $1.45 per quart, their Cream of Kentucky 90 Proof Straight Bourbon Whiskey for 80 cents per pint or $1.50 per quart and, not pictured, is the Old Schenley 100 Proof Straight Rye Whiskey for $1.90 a pint or $3.70 for each quart.
March 10, 1936
Grand Rapids Herald
1
$8.50
View Liquor 708

Schenley's
Full color 9" x 13 1/2" ad for their Golden Wedding Blended Straight Whiskies. The top, smaller picture in the ad says that "It's All Gold" and shows an 18-karat gold Tea Service from Cartier. The lower, larger picture shows a stylish waiter bringing a tray holding a bottle of Schenley's Golden Wedding and two filled glasses with no ice and the headline claims that "It's All Whiskey". The text promises that if you choose a "whiskey that is all whiskey" you will experience "pleasant evenings" and "cheerful well-being the next day". Golden Wedding is identified as being the "No. 1 straight whiskey blend of The House of Schenley" and tells us that it comes in Round Bottles at the bars and Round or Flat Bottles at your dealer's
February 1937
Town & Country
1
$8.50
View Liquor 784

Schenley's
Three color 9 3/4" x 13 1/2" ad for their Light Whiskies. The ad has a drawing of artist Tony Sarg who has taken the Schenley Exam and missed the question about whether or not "Light" whiskey is light in strength too. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 18, 1939
Life magazine
1
$8.50
View Liquor 266

Schenley
Full color 9 3/4" x 13" ad has a colorful drawing of a bird sitting at a table looking at a menu while another one stands ready to take his order. The ad has the one saying "Be Bright! Go Light!" while the other encourages him to "Buy Better Spirits". This ad is larger than my scanner bed so the outer edges of the ad will not appear in the scanned view.
May 13, 1940
Life magazine
1
$8.00
View Liquor 181

Schenley
Full color 9 1/2" x 13" ad that explains how Schenley is made from a blend of Whiskey from four different states: Kentucky, Maryland, Indiana and Pennsylvania. The ad headline states that "In only one whiskey, Schenley, you get the Best from Four Great Whiskey States". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1941
Life magazine
1
$8.00
View Liquor 233

Schenley
Full color 9 1/2" x 12" ad for their Reserve and Blended Whiskey. The ad has a picture of an older man, wearing a tuxedo and riding a bicycle. In the front basket he has several items including full bottles of these fine two Schenley products. The ad headline has him saying "Home, James" and this is identified as a "Picture of a 'Two-Car' Man...Riding home to toast America with a drink of the Best...Schenley". The ad also reminds us that "America Makes the Best of everything". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1942
Life magazine
1
$8.00
View Liquor 378

Schenley
Full color 9" x 12" ad for their Royal Reserve Whiskey. The ad, with a holiday-wartime theme, has a drawing of a man in a suit examining a blueprint while eating a turkey leg from a picnic basket while sitting next to the tail section of, what looks like, a fighter plane. The painting is entitled "Thanksgiving 1942" and the ad contains a headline that claims that "America Makes the Best of Everything!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1942
Life magazine
1
$8.00
View Liquor 336

Schenley
Full color 10" x 12 1/2" ad has a drawing that features Sunny the rooster beginning to crow as the sun rises as his friend the dog watches from behind the fence. The ad headline describes "America's Largest Selling Whiskey...because it's Bright as a Sunny Morning". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 5, 1945
Life magazine
1
$8.00
View Liquor 74

Schenley
Full color 10" x 14" ad that says that "You'll agree it's 'Mellow as a Sunny Morning'". There is a drawing in the top half of the ad that shows two gentlemen out walking as the sun is coming up. They are hunting and they have stopped and are looking at the rooster who is cawing "Good Morinig". The ad says that "Words can't give you the taste of it. But we think you'll agree Schenley Reserve does give you an 'extra'...a 'special' not matched, we believe, in any other whiskey you have tasted". It makes the claim that it is the most widely enjoyed whiskey in America today.
October 8, 1945
Life magazine
1
$8.00
View
Liquor 917

Schenley
Full color 9 3/4" x 13 1/2" ad with a large drawing of a colorful rooster with his head back watching the morning sun begin to peek over the hills. The ad headline describes this whiskey as providing "Enjoyment rare as a summer day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 10, 1946
Life magazine
1
$8.00
View Liquor 245

Schenley Full color 10" x 13" ad shows a strutting rooster carrying a baton and a platter with a full bottle of Schenley on it. "Sunny says: Only the Leader gives you the SUNNY MORNING FLAVOR!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1947
Life magazine
0
$8.00
View Liquor 27

Temporarily
Sold Out

Schenley
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. The ad has photos of groups of people sitting and drinking Schenley in Tropical Hawaii, Snow-Clad Swiss Alps, gay Havana and at LaGuardia Airport. The ad headline assures you that "When day is done...You Deserve Schenley". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 29, 1948
Life magazine
0
$8.00
View Liquor 463

Temporarily
Sold Out

Schenley
Full color 10" x 14" ad that assures you that "If you've tasted today's Schenley...you know it's the best-tasting whiskey in ages!" There is a picture of a very happy man with a glass of something of the color of this whiskey in his hand. There are three pictures at the bottom of this ad. The first one to the left has a man holding up a very small timepiece and the ad says "Nature's unhurried goodness". The second picture shows the timepiece but in this ad the man is holding a dollar sign over it and the text says "Schenley's unmatched skill". The third and last picture shows the timepiece with the dollar sign still in front of it next to a full bottle of Schenley Reserve Whiskey and next to a filled shot glass.
October 13, 1952
Life magazine
1
$8.00
View
Liquor 975

Schenley
Black and white 9 1/2" x 13 1/2" ad that discusses the steps involved in the making of Schenley's Whiskies. There is a drawing that shows a bear of a man poised with hammer overhead getting ready to smash the barrel in front of him and pop the bung out. The headline says there is a "New way to roll out the barrels" and the text paints a magical picture of all of the human senses being awakened as the carefully aged whiskey is exposed to the air after being aged for whatever number of years are required. It talks about the sampling that each individual barrel undergoes to determine when they each are ready to be opened and bottled. The caption at the bottom of the ad indicates that "Nature's unhurried goodness + Schenley's unmatched skill = The best-tasting whiskies in ages".
July 27, 1953
Life magazine
1
$8.00
View Liquor 751

Schenley
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. There is a picture of their new crystal-clear Showcase bottle and a filled glass placed on a table with a red velvet background. The text tells us that their reason for going to this different kind of bottle so that "you see what you buy - nothing is hidden." It urges you to hold a new bottle up to the light and look at it, doesn't it look like something that you would want to drink? It is claimed that once you try it, you will want more.
April 30, 1956
Life magazine
1
$7.50
View Liquor 887

Schenley
Full color 9 1/2" x 13" ad for their Reserve while it also mentions their Imported O.F.C. Canadian Whisky, their Champion Bourbon, as well as their Vodka and Gin Tonics. The ad has a series of three pictures of life by the water; the first shows a couple in a sailboat under the heading "Sailing...", the second has a picture of a group of people winding down near their docked boats under the heading "Sunset..." and the third shows a table filled with a bottle of each of their products under the heading "and Schenley". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1963
Life magazine
1
$7.50
View Liquor 621

Seagram's
Black and white 5 3/4" x 7" ad for their Five Crown and Seven Crown Blended Whiskey. The ad has a picture of a smiling man holding up a filled glass under the headline "Highball time...Cocktail time...Any Time. Seagram's tastes better". The ad gives prices of 95 cents for a pint of Five Crown and $1.20 for a pint of Seven Crown.
March 12, 1936
Grand Rapids Herald
1
$8.50
View Liquor 433

Seagram's
Black and white 7 1/2" x 8 1/4" ad that explains that the huge improvement in taste that you will receive from drinking Seagram's Five Crown Blended Whiskey or Seven Crown Blended Whiskey can be realized with only a few pennies of higher price. The headline states "Dollars of extra Enjoyment for only Pennies of extra Price" and shows two men in business suits enjoying the bouquet and the taste. The ad challenges you to "Prove it with a Pint" and gives pint prices as 95 cents for the Five Crown and $1.20 for the Seven Crown.
March 18, 1936
Grand Rapids Herald
1
$8.50
View Liquor 753

Seagram's
Full color 9 3/4" x 13 1/2" ad has a photo of a bottle of their V.O. Rare Old Canadian Whiskey on a table with several filled glasses. The ad headline describes the scene as "Seagram's V.O. - a Fine Imported Whiskey as enjoyed in the Florida home of Mr. Thomas Morrison Carnegie Jr.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 22, 1937
Life magazine
1
$8.50
View Liquor 257

Seagram's
Black and white 9 1/2" x 12 1/2" ad that advocates safe drinking. The ad drawing shows a man standing over two bottles of Seagram's while he reaches back with a match attached to his cane. He is reaching toward a stick of dynamite while the phrases "Caution does no harm" and "Drink before you Drink" are spaced around the ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1937
Life magazine
1
$8.50
View Liquor 92

Seagram's
Full color 9 1/2" x 12" ad for their Seagram's 7 Crown whiskey. The ad has a photo of several men admiring the sailfish that one man has caught and they are toasting his success. The ad has a small drawing of a man catching a 468 pound Marlin in 1933 which is referred to as "the year of Repeal" and this product is the result of seven years of progress. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 24, 1941
Life magazine
0
$8.00
View Liquor 244

Temporarily
Sold Out

Seagram's
Full color 9 1/2" x 12 1/2" ad for their Five Crown whiskey shows Flavor throwing a pumpkin at Toughness who is flying overhead dressed as a witch in this Halloween themed ad. The ad headline claims that "The 5 Crowns Knock Toughness Every "Witch" Way". This ad is larger than my scanner bed so the outside edges are not visible in the scanned view.
October 26, 1942
Life magazine
1
$8.00
View Liquor 167

Seagram's Full color 10" x 13" ad has a drawing with characters "Smoothness" and "Toughness". "Smoothness" kinda looks like FDR and "Toughness" looks like Hitler. The ad headline says "Lettuce Beet the Axis". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 20, 1943
Life magazine
1
$8.00
View Liquor 20

Seagram's
Full color 10" x 14" ad from World War II. The ad has a drawing of church bells ringing in a colorful sky as a white dove flies nearby. Printed on this scene are words of hope "Someday Yuletide Bells Will Ring Merrily Again" and there is another headline that encourages you to buy Seagram's as a Christmas gift by claiming that "Only the finest is fine enough for Christmas". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 13, 1943
Life magazine
1
$8.00
View Liquor 334

Seagram's
Full color 9 1/2" x 12" ad that shows Body typing away and Toughness The Whiner has been knocked aside by the carriage return. The ad headline states "Don't Type Your Troubles!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 31, 1944
Life magazine
1
$8.00
View Liquor 180

Seagram's
Full color 9 1/2" x 12" ad for their V.O. Canadian Whiskey. The ad contains a drawing of a futuristic scene and a headline that says "Men who plan beyond tomorrow like the Lightness of Seagram's V.O.". This ad is larger than my scanner bed so the outer edges of the ad will not show up in the scanned view.
March 20, 1944
Life magazine
1
$8.00
View Liquor 179

Seagram's Full color 10" x 13" ad for their V.O. Canadian Whiskey. This ad has a drawing of another of tomorrow's ideas: an Automart. The drawing shows a traveling store that has parked on the street and opened it's sides up for business with the public. The ad headline claims that "Men who Plan beyond Tomorrow like CANADIAN Whiskey at it's Glorious Best!". This ad is larger then my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 17, 1944
&
July 19, 1944
Life magazine
2
$8.00
View Liquor 29

Seagram's Full color 10" x 13" wartime ad for their Five Crown Whiskey. The ad has a drawing that shows the cartoon character "Richness" doing his duty to police a "Black Market Cheat". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 1, 1944
Life magazine
1
$8.00 View Liquor 10
Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian Whisky. This is one of their 'futuristic' ads with the headline claiming that "Men who Plan beyond Tomorrow Prefer the World's Lightest Highball!". The ad has a drawing of a large, ultra-modern red helicopter that is hovering over a forest fire and has just dropped chemical bombs that are working on putting out the flames. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 4, 1944
Life magazine
1
$8.00
View Liquor 520

Seagram's Full color 10" x 13" ad has a drawing of a sailor at the wheel staring at his compass. The ad says that Seagram's quality is as "Sure as a Mariner's compass". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 18, 1944
Life magazine
1
$8.00
View Liquor 17

Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian whiskey. The ad has a futuristic drawing of the inside and outside of a bus of tomorrow. The ad headline describes "Airline Office on Wheels is your Taxi, too...by Men who Plan beyond Tomorrow". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 10, 1946
Life magazine
1
$8.00
View Liquor 248

Seagram's
Full color 9 1/2" x 13 1/2" ad for their 7 Crown Blended Whiskey. There is a picture of a large, clear glass with the background being a cloudy, evening sunset with a row of buildings peacefully stretched out. The headline says "32,785 'Good Evenings'" and the text explains the significance by talking about the 89 years that the House of Seagram "has been contributing to the good evenings of discriminating people". It also claims to be "Designed for your pleasure. Today, Tomorrow and Always".
October 14, 1946
Life magazine
1
$8.00
View Liquor 688

Seagram's
Full color 9 1/2" x 13 1/2" ad for their V. O. Canadian Whisky. This is another of their ads by Men who Plan beyond Tomorrow. The ad shows a football game taking place on a very cold afternoon and the stands are filled with men who are wrapped in overcoats yet still feeling the cold. There is one man though who has on nothing more than a regular looking suit and seems to be the most comfortable person there. The ad headline says "On The Way! Light-weight clothes which lock out Zero Cold". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 28, 1946
Life magazine
1
$8.00
View Liquor 598

Seagram's Full color 10" x 13" ad celebrates "90 years of integrity". Ad pictures a cake with a single candle and wishes "Many, Many Happy Returns". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 3, 1947
Life magazine
1
$8.00
View Liquor 26

Seagram's Full color 10" x 13" ad for V.O. Canadian Whiskey. Ad headline is By men who plan beyond tomorrow. Drawing shows supplies being spiral delivered from a plane that didn't need to land to deliver. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 14, 1947
Life magazine
1
$8.00
View Liquor 28

Seagram's
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. This ad, from their By Men Who Plan Beyond Tomorrow series, has a drawing of what was once a desert, now filled with green grass and rows of something growing. Prominent in the picture is a green domed building with fancy electrodes coming out from the top and the headline promises that "Deserts Will Bloom Through Atomic Power". The text talks about the amazing advances that were being made with atomic energy and what will probably happen. It then, matter -of-factly reminds us that Seagram's is still making the same old, good Canadian Whisky, and you can buy it now.
May 12, 1947
Life magazine
1
$8.00
View Liquor 738

Seagram's Full color 10" x 13" for their V.O. Canadian Whiskey. The ad has a drawing that shows another idea "By Men who plan beyond tomorrow". This ad shows a purple vehicle over the headline "Traveling Kitchens Deliver Packaged Dinners". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1947
Life magazine
1
$8.00
View Liquor 56

Seagram's
Full color 7 1/2" x 10 1/2" ad for their V. O. Canadian Whiskey. This ad has a beautiful photo of a tree against a colorful sunset. The ad headline, paraphrasing the VO, says "Very Obviously...Glorious"
January 19, 1948
Time magazine
1
$8.00
View Liquor 144

Seagram's
Full color 9 1/2" x 13" ad for their Seven Crown Blended Whiskey. The ad has a drawing of the front of an old-time sailing ship with a "7" with a crown on it as the bow figurehead. In the background of this scene is a small island with a big bottle of Seagram's sitting on it. The ad headline calls this "A Rare Treasure...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 26, 1948
Life magazine
1
$8.00
View Liquor 333

Seagram's
Full color 7" x 10 1/4" ad has two drawings. The larger drawing is of an ornate table with a silver platter that contains a bottle of Seagram's V.O. Canadian Whiskey and two filled glasses. The smaller drawing shows men in top hats at a very formal function. The ad headline claims that the V.O. stands for "Very Obviously...correct".
April 5, 1948
Time magazine
1
$8.00
View Liquor 265

Seagram's
Full color 9 1/2" x 13" ad that shows a small round table on the top floor of a hi-rise building in a city of other buildings on the edge of water with a bridge and hilly property on the other side. On that table is a nearly full bottle of Seagram's V.O. Canadian Whiskey along with two waiting glasses and a bowl full of, what looks like, potato chips. The words underneath this picture say "Incomparable Blend of Nature and Skill - by Men Who Plan Beyond Tomorrow". The headline of the ad introduces "Very Obviously...Incomparable Seagram's V.O.. Canadian Whiskey - a Blend...or Rare Selected Whiskies".
October 18, 1948
Life magazine
1
$8.00
View
Liquor 927

Seagram's
Full color 10" x 14" ad for their Seagram's 7 Crown, a product that is sold "For Perfect Days". The picture in the ad is unique, there is a semi-circle with a bottle of this product at the top. Half way down is the large 7 and at the bottom of the ad is a picture of a glass of this product, mixed with the proper fill and with several cubes of ice floating at the top. The ad says "For perfect days - no other month like June" and then "For perfect drinks - no other whiskey like Seagram's 7 Crown". The ad reminds us that you should "Say Seagram's and be Sure".
June 5, 1950
Life magazine
1
$8.00
View
Liquor 962

Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian Whiskey. The ad has a drawing of a bottle and a filled glass on a silver platter with four unique cut glasses on glass shelves in the background. The ad headline calls these "Collector's Items". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 22, 1951
Life magazine
1
$8.00
View Liquor 332

Seagram's V.O.
Full color 9 1/2" x 12" ad with a table that holds a full bottle of Seagram's V.O. Whiskey, two filled glasses and a fisherman's hat that has several fishing flies hooked into it. This table is sitting in front of either a picture of the great outdoors or a window overlooking a wonderful still river surrounded with tall pine trees with snow-covered mountains in the background. The ad headline claims that it is "Known by the Company it Keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1951
Life magazine
1
$8.00
View Liquor 229

Seagram's Full color 10" x 13" ad shows a drawing of a dark ocean scene and has a headline proclaiming that Seagram's Seven is as "Sure as the Tides". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1951
Life magazine
1
$8.00
View Liquor 16

Seagram's
Full color 10" x 13 1/2" ad for the product of Seagram's V.O. Canadian Whisky. There is a picture in the top 2/3 of the ad that shows a backyard barbeque pit with all of the tools there and a big steak all prepared and sitting on a plate. On the table nearest to the reader there is a bottle of this fine product and three different glasses filled each with a different drink. The ad calls the picture "Pleasant Prospects" and says that this product is "Known by the Company it Keeps".
May 28, 1951
Life magazine
1
$8.00
View
Liquor 940

Seagram's
Full color 10" x 12 1/2" ad that shows a drawing of a chess board with four pieces featuring an individual letter with a mixed drink on top of that. The letters are arranged to spell out the word SURE. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1952
Life magazine
1
$8.00
View Liquor 116

Seagram's
Full color 9 1/2" x 13" ad for their Seven Crown Whiskey. The ad has a drawing of the big red Seven, wearing it's crown, sitting out-of-doors as the snow falls on a peaceful scene. The ad headline, with Christmas in mind, says "Give Seagram's and be Sure of the finest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 8, 1952
Life magazine
1
$8.00
View Liquor 360

Seagram's
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whiskey. The ad has a drawing of a peaceful back porch done in pink with a bottle of Seagram's and two filled glasses on a silver platter. The ad headline says that it is "Known by the Company it Keeps. Seagram's VO". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 4, 1953
Life magazine
1
$8.00
View Liquor 277

Seagram's
Full color 9 1/2" x 14" ad for their VO Canadian Whisky. The ad contains a very scenic picture of a man fly-fishing on a fast-moving, tree-lined river with, in the foreground, a table with a platter holding a bottle of Seagram's V.O. Canadian Whisky and two different glasses on wooden coasters. The ad, devoid of necessary details after a picture like this, simply says "Known by the Company it Keeps".
March 29, 1954
Life magazine
1
$8.00
View Liquor 684

Seagram's
Full color 9 1/2" x 13" ad for Seagram's Seven Crown Blended Whiskey and there is a drawing of an ice-coated river with a bottle of Seagram's standing next to a very large "7" with a crown on its head and, floating in the river behind these items, is the word Sure behind it. The message at the top of the ad is "Sure as Ice Floats" and at the bottom it says "Say Seagram's and be Sure". The ad says that "Ice is Nice...because, among other things, it floats in drinks and makes them cold. And millions agree that ice is nicest when it's floating in a tall cold superfine drink made with Seagram's 7 Crown - America's favorite whiskey".
July 5, 1954
Life magazine
1
$8.00
View
Liquor 1007

Seagram's
Full color 9 1/2" x 12 1/2" ad for their V. O. Canadian Whiskey. The ad has a drawing of an evening scene where a man is sitting on his chaise lounge which is placed overlooking the lights of the city. In the foreground of this scene is a table with a bottle of Seagram's next to two filled glasses. The ad headline claims that it is "Known by the Company it Keeps".
September 20, 1954
Life magazine
2
$8.00
View Liquor 358

Seagram's
Full color 7 1/2" x 11" ad for Seagram's 7 Crown Blended Whiskey with a photo of a still lake rimmed in by trees with mountains all around the lake. Set in the middle of the trees though is a large, large Seven with a crown on it's top. The ad starts off in the box on the lower right side of the ad, "AReflection of Perfection". It then says that "Reflected in every drink you serve is the quality of the whiskey you use. And when that whiskey is Seagram's 7 Crown...every drink is sure to be a reflection of perfection". In case you weren't, the bottom headline says "Say Seagram's and be Sure".
April 1955
Outdoor Life
1
$8.00
View
Liquor 922

Seagram's
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whisky. The ad has a picture of a man resting in his hunting lodge. He is sitting in his easy chair in front of a roaring fire in the stone fireplace as he holds a glass filled from a bottle of Seagram's on a nearby table and contemplates the head mounted high on the fireplace. The ad headline claims that it is "Known by the Company it Keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 21, 1955
Life magazine
1
$8.00
View Liquor 516

Seagram's
Full color 9 1/2" x 13" ad that is intended to help you take care of your Christmas shopping for the most important people on your list. The ad has a picture of a table finely set with crackers, cheese, fruit, glasses and bottles of Seagram's V.O. Canadian Whisky and Seagram's Golden Gin. The headline suggests that "For the Names at the Top of your List...Only the Finest is Fine enough for Christmas" and warns you to Give Seagram's and be Sure".
December 1955
Fortune
0
$8.00
View Liquor 837

Temporarily
Sold Out

Seagram's
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a peaceful scene, looking like on a Pacific island, with a bamboo framework and a table with Seagram's V.O. Canadian Whisky and two different glasses with a background of a green-covered hill and a sky filled with white clouds. The headline simply says "Known by the Company it Keeps. Seagram's V.O.".
March 19, 1956
Life magazine
1
$7.50
View Liquor 679

Seagram's
Full color 9 1/2" x 13" ad for their Seven 7 Crown Blended Whiskey. The ad has a picture with a red background of a clock with the number "1947" where the one should be going around to where "1957" is where the 12 should be. Yes this clock only has eleven hours in it but that is necessary for the story. There is also a big "7" with a crown on it and a bottle of Seagram's in the corner and the headline claims that "It must be the finest to be first...for a decade". The text explains how it has been the favorite for 10 full years" and "For that reason alone Seagram's 7 Crown deserves a trial in your glass". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 18, 1957
Life magazine
1
$7.50
View Liquor 672

Seagram's Full color ad shows a painting of fox hunters and their hounds behind a pair of glasses filled with V.O. Whiskey March 17, 1958
Life magazine
1
$7.50 View Liquor 3
Seagram's Full color 10" x 13" ad for their V.O. Canadian Whiskey. The ad has a drawing of a baseball game with the runner sliding safely into home. The ad headline declares it a "Brilliant conclusion to a World Series battle". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 29, 1958
Life magazine
1
$7.50
View Liquor 38

Seagram's
Full color 10" x 12 1/2" ad shows a table adorned with a pumpkin, a glass filled with Seagram's, a ceramic turkey and a large red seven with a crown on top. This table is in front of a window overlooking a peaceful old farm scene. The ad headline describes this as "Great pleasures of the great American autumn".
October 13, 1958
Life magazine
2
$7.50
View Liquor 107

Seagram's Full color 10" x 13" ad with the headline "Once in a Blue Moon" showing a large number seven wearing a Seagram's crown casting a large shadow onto the surface of a blue moon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. November 10, 1958
Life magazine
1
$7.50 View Liquor 5
Seagram's
Full color 10" x 13" ad for their V.O. Canadian Whiskey. The ad has a headline "Perfect finish to The National Horse Show" and features a large drawing of several horses parading on the track past several well-dressed gentleman standing at the rail. The text indicates that, for the Post-Show celebration, Seagrem's VO Canadian will be a very important guest.
November 17, 1958
Life magazine &
December 1958
Holiday
2
$7.50
View Liquor 109

Seagram's
Full color 9 1/2" x 12" ad for their V.O. Canadian Whiskey. The ad has a painting of a golfer blasting his ball out of the sand trap onto the green as spectators sit quietly around the backside of the green. The ad headline claims that this is "Perfect follow-through at 'The Masters'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 14, 1959
Look magazine
0
$7.50
View Liquor 143

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Seagram's Full color ad shows a painting of horses and jockeys walking along the rail in front of the grandstand on Derby day. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 11, 1959
Life magazine
1
$7.50 View Liquor 4
Seagram's
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a drawing of a polo game going on with two men fighting for pisition on the ball rolling slightly ahead of the position they and their horses occupy. The sidelines are packed with parked cars and intently watching people as the headline announces that "Now the whistle shrills". The text indicates that the match has ended and reveals that this has taken place at Oakbrook and now the exhilareted crowd begins to celebrate with Seagram's V.O.. It claims that "V.O. is poured wherever sportsmen commemorate great events" and that it is also "Known by the company it keeps".
June 1959
Holiday
1
$7.50
View Liquor 800

Seagram's
Full color 9 1/2" x 12 1/2" ad for their Seven Crown Whiskey. The ad has a picture of a mixed drink perched on top of a snow drift with a Seven in front of it and an Indian Totem Pole standing behind it. The ad encourages you to "Crack the heat wave with the most cooling idea in years - The Alaska 7" and gives the recipe for this unusual yet refreshing drink. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 6, 1959
Life magazine
1
$7.50
View Liquor 480

Seagram's
Full color 9 1/4" x 13" ad for their Imported V.O. Canadian Whiskey. The ad has a drawing of the new race track, Aqueduct, that shows the people milling around in the lower stands as they talk and watch the horses prepare for the next race. The ad headline calls this ad a "Ceremonious Salute to the New Wonder Track". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 28, 1959
Life magazine
1
$7.50
View Liquor 446

Seagram's Seven Full color 10" x 12 1/2" ad shows a ice-filled glass of Seagram's next to a large red Seven with a crown on it in front of a load of firewood. The ad headline calls it "relaxation time - cheering end to a cold day".
January 18, 1960
Life magazine
1
$7.50
View Liquor 69

Seagram's
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a painting of The Rialto Charity Ball where the formally-dressed patrons wait anxiously for the performance to begin. The text talks about the inaugural event being made that much better with the appearance of Seagram's V.O. and says, as always, that it's "known by the company it keeps".
January 25, 1960
Life magazine
&
February 1960
Holiday
2
$7.50
View Liquor 730

Seagram's
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a drawing of the Winter Olympics with crews videotaping and taking still photos of the action from an area overlooking the snow-covered hills. The headline says "Spectators' Favorite at Winter Olympics" and nearly every person working in the drawing either seems to have a glass to their lips or are holding a cigarette between their fingers. The text talks about the "champions of thirty nations" and the countless toasts being made with "Canada's internationally esteemed whisky". As usual this product is "known by the company it keeps".
February 22, 1960
Life magazine
1
$7.50
View Liquor 727

Seagram's
Full color 10" x 13" ad with the headline "Say Seagram's and be sure". This ad has the peacefulness that we all want. There is a very still pond with stone sides covered with mossy green and higher up the farther back that it goes. Sitting at the edge of the water is a filled glass, ice and a mixed drink, and the bottle of Seagram's that was used to fill it. Between the two of these is a large 7 that is wearing a crown. These items are casting a reflection in the pond. The ad calls it "Reflections of perfection". It then says that "The deeply satisfying flavor of 7 Crown is itself a reflection of integrity, of craftsmanship, of tradition. Tonight, let a drink or two of 7 Crown demonstrate what perfection means in a whiskey".
April 11, 1960
Life magazine
1
$7.50
View
Liquor 977

Seagram's
Full color 9 1/2" x 12" ad for their V.O. Imported Canadian Whisky. The ad has a picture of Seagram's being served in a very formal setting. In a room adorned with a fine chandelier and a wall-sized mirror, several couples in tuxedos and formal wear sit looking at pictures that are being passed around. The ad headline claims that Seagram's is "...known by the company it keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
1
$7.50
View Liquor 547

Seagram's
Full color 10" x 13 1/2" ad for Seagram's Seven Crown America's Blended Whiskey. The picture is a very nice scene, it is a bottle of this product in the center, two filled glasses with ice and a cherry off to the left, the normal "7" with a crown on it to the right and, behind all of this, a bouquet of colorful flowers slightly out of focus. It has been placed on a mirror so that everything is being reflected back. The text says "Reflections of perfection. Few things reflect more care, more skill or more tradition that the sure, smooth satisfying taste of 7 Crown. Say Seagram's and be sure".
April 14, 1961
Life magazine
1
$7.50
View
Liquor 987

Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian Whisky. The ad has a picture of eight people, dressed in white, on a very green lawn playing a game of Bowls. One couple has left the group and is standing at a table filled with silver platters and tableware and one bottle of Seagram's. The woman seems to be making a cup of tea for herself while the man drinks deeply from a glass of whisky he has helped himself to. The ad headline describes this moment as "After the bowl is over". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 23, 1961
Life magazine
1
$7.50
View Liquor 503

Seagram's
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whiskey. There is a picture of a room where a very formal gathering is taking place, tuxedos, a violin being played and a white-gloved man in a waistcoat pouring drinks. Seagram's V.O. seems to be the only bottle that he has at his disposal and the headline asks the question "Does V.O. improve with music?". The text reasons that V.O. may be a composition in itself and reminds us that it is "Known by the company it keeps"
October 10, 1961
Look magazine
1
$7.50
View Liquor 871

Seagram's
Full color 10" x 13" ad that shows what is going on at "A Quarter to Six" at the place where a fair supply of Seagram's Imported V.O. Canadian Whisky will be served. The full length picture shows three people working in preparation for this lavish party. There is a bartender preparing drinks and placing bottles, a woman setting up some flowers and a man, either setting up an organ or just watching the woman. The room seems to have a very high ceiling and is very ornate so I have to assume that they are very rich. The text says that "The magic hour is drawing near. Happy voices will soon fill the hall. V.O. will be served. For this hostess knows V.O. is light as laughter yet flavorful in character. The famous Canadian whisky that people who enjoy life, enjoy most".
November 7, 1961
Look magazine
1
$7.50
View
Liquor 936

Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian Whiskey. The ad has a photo, taken from overhead on a curving staircase, of a Christmas party in a room filled with fine things and fine people. The ad asks you to "Entrust you warmest greeting to this great whisky of Canada". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1961
Life magazine
1
$7.50
View Liquor 386

Seagram's
Full color Two-Page 19" wide by 13" tall ad for their 7 Crown Whiskey. Pictured in the ad is a Christmasy table that holds Christmas lights, a big red "7" with a crown on it and a filled bottle of 7 Crown next to the gift box that will be supplied. The ad calls it "A brilliant gift. In every way. The nation's most respected whiskey. A classic, diamond cut decanter. Encased in glittering foil. This is 7 Crown. It speaks for itself...and you...so brilliantly. Give Seagram's and be Sure.". The two pages of the ad are larger than my scanner bed so the top and outer edges will not be visible in the scanned view.
December 15, 1961
Life magazine
1
$7.50
View Liquor 428

Seagram's
Full color 9 1/2" x 12 1/2" ad for their Seven Crown American Blended Whiskey. The ad has a picture of a table that is set with two different glasses of drinks mixed with Seagram's, a finished model of a sailing ship, some tools to do the rigging and the large red Seven with a crown on top. The ad text builds the feeling by saying "In the calm hour after a rough day, what a pleasure to savor the deeply satisfying smothness of Seagram's 7 Crown. This evening, Say Seagram's and be sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 30, 1962
Look magazine
1
$7.50
View Liquor 613

Seagram's
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whiskey. The ad has a picture of a formal building with a circular staircase that has several formally dressed couples standing and talking while holding their glasses which are being replenished by a man in a uniform who is transporting a bottle of Seagram's on a platter. The ad headline wonders "How many kings have climbed these stairs?" and the ad claims that Seagram's is "Known by the company it keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 13, 1962
Look magazine
1
$7.50
View Liquor 605

Seagram's
Full color 9 1/2" x 12" ad for their 7 Crown American Blended Whiskey. The ad has a picture of a table that is holding a Big Red Seven with a Crown, two glasses of different mixed drinks and a large model sailing ship. The ad headline says "In the calm hour after a rough day, what a pleasure to savor the deeply satisfying smoothness of Seagram's 7 Crown, This evening, say Seagram's and be sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 16, 1962
Life magazine
1
$7.50
View Liquor 582

Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian Whiskey. The ad has a picture of a greenhouse where two men and a lady in tuxedos and formal wear stand, with drinks in their hands, admiring the wealth of flowering orchids. The ad headline describes "The discussion: Orchidaceae...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1962
Life magazine
1
$7.50
View Liquor 535

Seagram's
Full color 9 1/4" x 12" ad for their Seven Crown Whiskey. The ad has a photo that shows three glasses filled with mixed drinks in the foreground and a couple, out of focus, sitting and talking on pool furniture in the background. The drinks in the foreground are identified as a Collins, a Frosty Grape Juice Highball and a Crackling-Cold Mist. The ad headline states "What terrific summer drinks 7 Crown makes!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1962
Life magazine
1
$7.50
View Liquor 411

Seagram's
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whisky. The ad has a picture of a large white house where a group of five people wearing riding outfits are standing and sitting around an old stagecoach. The front of the stagecoach has been converted to having a fold-down table that is covered with a white tablecloth and several bottles of Seagram's and glasses. The ad headline claims this is "How to throw a 'stagecoach' party". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 11, 1962
Look magazine
1
$7.50
View Liquor 593

Seagram's
Full color 9 1/2" x 13" ad for their V.O. Canadian Whisky. The ad has a picture of a ski slope where a very exclusive buffet has been set-up. A well-dressed couple is standing at the part of the table that has the Seagram's and the giant crab. The ad headline asks the question we all want the answer to, "Is V.O. first choice at every international buffet?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 22, 1963
Life magazine
1
$7.50
View Liquor 545

Seagram's
Full color 9 1/2" x 13" ad for their V. O. Canadian Whisky. The ad has a picture that shows several couples socializing in a room done in red and gold. A formallyt dressed man is sitting at a table talking to a woman while his hand rests on a drink that is perched on the table. The woman, in a white formal dress, is listening to the man but her eyes are locked on the drink he holds. The ad headline asks the question "Does a woman really appreciate the tase of fine whisky?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
2
$7.50
View Liquor 599

Seagram's
Full color 10" x 13" ad that isnoted for it's simplicity. The picture, if you want to call it that, is their trademark VO with the word Imported perched just above it. The text says that "No whisky so light in body was ever so brilliant in flavor. No whisky so deeply satisfying was ever so soft and subtle. No imported whisky was ever so much at home throughout the world as V.O.. It is rightfully considered the world's finest whisky". The last statement makes a truthful statement, "Everyone would like to make such a whisky. OnlySeagram can".
August 27, 1963
Look
1
$7.50
View
Liquor 970

Seagram's
Full color 10" x 13" ad for their Blended Whiskey. The ad has a picture taken at about waist level at a party filled with mingling people. The people, who are all holding glasses filled with drinks, have parted enough so the table used to make the drinks can be seen. Visible on this table is a bottle of Seagram's 7 and a couple of glasses and the ad headline tells us "Here's how The Great Entertainer captures an audience". The ad contains the Seagram's recipes for a Manhattan Highball, a Whiskey Sour and a 7 Crown and Seven-Up. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1963
Look magazine
1
$7.50
View Liquor 561

Seagram's
Full color 9 1/2" x 13" ad for their Seven Crown American Blended Whiskey. This is a simple ad but there is no question what it is about. On the right hand side of the white background is a large "7" with a crown on top of it taking up about half of the height of the page. Next to this is a picture of a bottle of this product with enough missing to have filled the glass sitting next to it. The headline has the phrase "My whiskey" and the text esplains that more people are becoming Friends with Seagram's and are using the headline phrase.
March 24, 1964
Look magazine
1
$7.50
View Liquor 703

Seagram's
Full color 9 1/4" x 12 1/2" ad for their Seven Crown Whiskey. The ad has a picture of three different glasses filled with Seagram's and a mixer to make popular mixed drinks. The ad headline asks you to "Say Seagram's and be sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 3, 1964
Life magazine
1
$7.50
View Liquor 452

Seagram's
Full color 9 1/2" x 13" ad for the product that has "That great VO taste", the liquor that is "Known by the company it keeps...Seagram's Imported V.O.". The ad shows an attractive woman formally dressed talking outside to two men who are dressed very formally. They seem to be in a city, high up in relation to the buildings, and the ad words continue on "in a pleasant part of their world. They like it's brilliant flavor; its special kind of lightness. Pleasurable qualities that set V.O. apart from all other whiskies".
April 7, 1964
Look magazine
1
$7.50
View
Liquor 1005

Seagram's
Full color 9 1/2" x 13" ad for their Seven Crown American Blended Whiskey and it's most famouos ally, Seven-Up. This ad has a large white background with an opened bottle of Seagram's, an opened bottle of Seven-Up and an empty glass over the words "The combination so famous almost everyone knows its nickname". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1964
Life magazine
1
$7.50
View Liquor 649

Seagram's
Full color 9 1/4" x 12" ad for their V.O. Canadian Whiskey. The ad has a picture of a couple sitting on a bench on a patio enjoying the fresh air, each other and their drinks made from Seagram's. The ad headline has them thinking "Sometimes this great Canadian whiskey, Seagram's V.O. tastes even better. Like now." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1964
Esquire
1
$7.50
View Liquor 475

Seagram's
Full color 9 1/2" x 13" ad has a photo of a decanter of Seagram's Seven Crown standing next to an opened gift carton. The ad headline asks you to "Give The Sure One". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View Liquor 311

Seagram's
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. The ad has a large picture of a bottle, being held with unseen hands, tipped and pouring it's contents into a glass filled with ice while another glass waits to be filled. There is a smaller picture of a man with a thoughtful look on his face holding a partially filled glass to his lips. The ad headline claims that "More people drink Seagram's V.O. Canadian than any other imported whisky (including Scotch). Does that surprise you?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1965
Life magazine
1
$7.50
View Liquor 504

Seagram's
Full color 9 1/4" x 12" ad for their Seven Crown American Blended Whiskey. The ad has several photos of active people enjoying doing things in the warm weather. The ad headline lets you know that "Wherever summer takes you you'll find The Sure One". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1, 1965
Look magazine
1
$7.50
View Liquor 476

Seagram's
Full color 9 1/2" x 12 1/2" ad for their Seven Crown Blended Whiskey. The ad has a photo of a glass that had been filled with a drink made with Seagram's but is now nearly empty. The ad headline reminds you that "When all the doing is done for the day let The Sure One do something for you. (Make you a better drink)." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
1
$7.50
View Liquor 348

Seagram's
Full color 9 1/2" x 12 1/2" ad for their Crown Royal Canadian Whisky. The ad has a picture of a pile of jumbled bows and wrapping paper ribbon over the headline "Bring your own ribbon". There is a smaller picture of a bottle of Crown Royal, it's gift box and the blue bag that the bottle is kept in. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 8, 1967
Life magazine
1
$7.50
View Liquor 519

Seagram's
Full color 9 1/2" x 12 1/2" ad for their Crown Royal Canadian Whiskey in the Christmas package. The ad, against a blue background, shows a full bottle of Seagram's Crown Royal next to the gift box it is sold in and in front of the unique bag that it comes in. The ad headline encourages you to "Indulge somebody. It's Christmas." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1971
Life magazine
1
$7.00
View Liquor 481

Seagram's
Full color 10" x 12" ad for their V.O. Canadian Whiskey. The ad has a photo of a man and a woman dressed in winter sweaters holding filled glasses of Seagram's as another photo of them sledding down a snow-covered hill is visible in the background. The ad headline says "Seagram's V.O. - For people who get the most out of life". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 10, 1972
Life magazine
1
$7.00
View Liquor 304

Seagram's
Full color 7 3/4" x 10 3/4" ad for their Seagram's V.O. that is "For people who make every moment count". Pictured in the ad is a middle-age couple sitting together with only one glass in their hands. The ad says that "They seem to do everything. And they do it right. Even when it comes to having a drink. It has to be Seagram's V.O.. Very special. Very Canadian. Very right. Known by the company it keeps".
August 1972
Playboy magazine
1
$7.50
View
Liquor 918

Seagram's
Full color 7 1/2" x 10 1/2" ad for their V.O. Canadian Whisky. The ad has a picture of an Oriental lady in an appropriate gown turning to stare intently at the camera as the headline ensures that "Only Kyoto is Kyoto. Only V.O. is V.O.". The text describes the scenery, wonder and importance of Kyoto and compares it to Seagram's V.O. as being a "one-of-a-kind creation". It touts this whisky as being "The First Canadian in smoothness. The First Canadian in lightness. And the First Canadian in popularity throughout the world".
May 20, 1974
Newsweek
1
$7.00
View Liquor 742

Seagram's
Full color 9 1/4" x 12" ad for their V. O. whiskey. The ad has the golden VO floating over a blue mirrored surface. There is a reflection of these two letters on the surface. The ad headline claims that "What a man serves is often a reflection of the man". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1979
Life magazine
1
$7.00
View Liquor 369

Seagram's
Full color 7 1/2" x 10 1/4" ad for their Seven Crown American Whiskey. The ad has a photo of a bar room where a bottle of Seagram's sitting on the bar next to two glasses of Seven and Seven. In the background are a couple drinking while they play on a Pac-Man video game. The ad headline assures us that "Close encounters stir with Seven & Seven".
June 1983
Penthouse
1
$7.00
View Liquor 421

Seagram's
Full color 7 1/2" x 10 1/2" ad for their V.O. Canadian Whiskey. The ad has a picture of a couple dressed in white, seen in somewhat of a dream sequence, enjoying their drinks as they look through a wall of windows. The ad headline asks you to "Break away from the ordinary. Discover the drink with a difference."
June 1983
Penthouse
1
$7.00
View Liquor 420

Seagram's
Full color 9 1/2" x 12 1/2" ad has a photo. taken from water level, of a couple in bathing suits standing in knee deep water. The "VO" is partially submerged in the water. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1984
Life magazine
1
$7.00
View Liquor 319

Seagram's
Full color 9" x 11 1/2" ad for their Seven Crown Blended American Whiskey with a mention of it's best friend, 7-Up. We see a picture of a group of happy people having a party in a glass filled with swirls of humanity. The lady in the front is holding an oversized swizzle stick with a giddy look on her face resulting from closed eyes and an open mouth.
September 7, 1995
Rolling Stone
1
$7.00
View Liquor 748

Southern Comfort
Black and white 2 1/2" x 13 1/2" ad for their 100 Proof Liqueur. The ad has a drawing of a bottle and the headline claims that it "Makes Better Tasting Drinks...Because It Tastes Good from first sip to last". This ad has a recipe for something called a Canasta Cocktail which it encourages you to try since it is made with Southern Comfort.
May 22, 1950
Life magazine
1
$8.00
View Liquor 768

Southern Comfort
Black and white 9 1/2" x 13 1/2" ad for this classic whiskey. The ad has several photos, one is of a "Southern Gentleman" raising a glass to toast a painting of Aristides, the horse who won the first running of the Kentucky Derby. The ad headline says this whiskey is "Still the favorite of the Old South" and the ad includes a recipe for a Confederate Highball. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1953
Life magazine
0
$8.00
View Liquor 270

Temporarily
Sold Out

Southern Comfort
Full color 9 1/2" x 13 1/2" ad with three more ways to enjoy their 100 Proof Liqueur. The ad has a picture of a bottle of this product with the ad facing the reader and the headline telling you to "Simmer down Southern Style with these Old South Coolers". The ad shows the Southern Tonic which is Southern Comfort, Quinac and lime juice, the Confederate Cooler which is Couthern Comfort, 7-Up and lemon juice and the Honolulu Cooler which is Southern Comfort with Dole's pineapple juice and crushed ice. The text describes the unusual sensation that drinking Southern Comfort will bring unto your body and urges you to try some.
July 27, 1953
Life magazine
0
$8.00
View Liquor 761

Temporarily
Sold Out

Southern Comfort
Full color 7 1/4" x 10 1/4" ad for their popular whiskey. The ad has a picture of a pretty blonde reclining on a bed while wearing something pink and holding a filled glass of ice, liquid and fruit in her hand. Her male companion is behind her in the picture and the ad headline has the words "Sip into something Comfortable..."
May 1978
Playboy
1
$7.50
View Liquor 493

Sunny Brook
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey. There is a picture of this product illuminated with a brilliant back light and a male hand holding a glass filled with this product and the description "Brilliant!". It is described as being "All New" and we are told that what is new is Smoothness, Mildness, Enjoyment, Smartness and Popularity.
October 29, 1965
Life magazine
1
$7.50
View Liquor 848