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| Schenley |
Black and white 7 3/4" x 9" ad for their assortment of Whiskies. The headline states that "For Richer Flavor and Better Values...Choose Schenley Whiskies" and then proceeds to show you what is available. There is a bottle of the Golden Wedding 90 Proof Rye for $1.10 a pint or $2.10 per quart, a bottle of Old Quaker 90 Proof Straight Whiskey for 75 cents per pint or $1.45 per quart, their Cream of Kentucky 90 Proof Straight Bourbon Whiskey for 80 cents per pint or $1.50 per quart and, not pictured, is the Old Schenley 100 Proof Straight Rye Whiskey for $1.90 a pint or $3.70 for each quart. |
March 10, 1936 Grand Rapids Herald |
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$8.50 |
View Liquor 708 |
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| Schenley's |
Full color 9" x 13 1/2" ad for their Golden Wedding Blended Straight Whiskies. The top, smaller picture in the ad says that "It's All Gold" and shows an 18-karat gold Tea Service from Cartier. The lower, larger picture shows a stylish waiter bringing a tray holding a bottle of Schenley's Golden Wedding and two filled glasses with no ice and the headline claims that "It's All Whiskey". The text promises that if you choose a "whiskey that is all whiskey" you will experience "pleasant evenings" and "cheerful well-being the next day". Golden Wedding is identified as being the "No. 1 straight whiskey blend of The House of Schenley" and tells us that it comes in Round Bottles at the bars and Round or Flat Bottles at your dealer's |
February 1937 Town & Country |
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$8.50 |
View Liquor 784 |
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| Schenley's |
Black and white 10" x 7" ad that is for Schenley's Old Quaker Straight Whiskey. This ad shows four different men shouting and hollering with their arms raised and the men are as unalike as you could imagine. There is a man in a suit who is raising his top hat over his head with his right hand and has his left hand wrapped around the arm of the cowboy to his left who has his left arm raised so that he is putting the railroad man next to him in the shade while the farmer to his left is holding a pitchfork with his left arm and has his right around the arm of the railroad man. The ad headline shouts out that "You Don't Have To Be Rich To Enjoy Rich Whiskey". The text in the box starts out with the saying, "Brothers! Don't you want to save your dimes?". It then says that "In penthouse, prairie, factory and farm - millions are finding - "there's a barrel of quality in every bottle." It bears the Schenley Mark of Merit". As it says at the bottom of the ad, "Straight Whiskey...As You Prefer In Bourbon Or Rye". |
March 1, 1937 Life magazine |
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$8.50 |
View Liquor 1243 |
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| Schenley's |
Three color 9 3/4" x 13 1/2" ad for their Light Whiskies. The ad has a drawing of artist Tony Sarg who has taken the Schenley Exam and missed the question
about whether or not "Light" whiskey is light in strength too. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 18, 1939 Life magazine |
1 |
$8.50 |
View Liquor 266 |
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| Schenley |
Full color 9 3/4" x 13" ad for Schenley Light Blended Black Label and Red Label Whiskies. This ad has a colorful drawing of a bird sitting at a table looking at a menu while another one stands ready to take his order. The one sitting with the menu is singing "Be Bright! Go Light!" while the other one answers "Buy Better Spirits!". The text in the ad explains that the "Schenley "Swallows" Sing: "A Highball Tastes Up to the Minute When You Put Better Spirits In It!". The text then goes on to say that you can "Perk-up your potions with better spirits, Schenley spirits...Black Label and Red Label, whiskies "melded" by a secret Schenley method that creates better spirits by permitting their weight reduction without flavor destruction. Buy the best!". |
May 13, 1940 Life magazine |
2 |
$8.50 |
View Liquor 181 |
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| Schenley |
Full color 9 1/2" x 13" ad that explains how Schenley is made from a blend of Whiskey from four different states: Kentucky, Maryland, Indiana and Pennsylvania. The ad headline states
that "In only one whiskey, Schenley, you get the Best from Four Great Whiskey States". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 27, 1941 Life magazine |
1 |
$8.50 |
View Liquor 233 |
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| Schenley |
Full color 9 1/2" x 12" ad for their Reserve and Blended Whiskey. The ad has a picture of an older man, wearing a tuxedo and riding a bicycle. In the front basket he has several items including full bottles of these fine two Schenley products. The ad headline has him saying "Home, James" and this is identified as a "Picture of a 'Two-Car' Man...Riding home to toast America with a drink of the Best...Schenley". The ad also reminds us that "America Makes the Best of everything". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
1 |
$8.50 |
View Liquor 378 |
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| Schenley |
Full color 9" x 12" ad for their Royal Reserve Whiskey. The ad, with a holiday-wartime theme, has a drawing of a man in a suit examining a blueprint while eating a turkey leg from a picnic basket while sitting next to the tail section of, what looks like, a fighter plane. The painting is entitled "Thanksgiving 1942" and the ad contains a headline that claims that "America Makes the Best of Everything!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1942 Life magazine |
1 |
$8.50 |
View Liquor 336 |
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| Schenley |
Full color 10" x 12 1/2" ad has a drawing that features Sunny the rooster beginning to crow as the sun rises as his friend the dog watches from behind the fence. The ad headline describes "America's Largest Selling Whiskey...because it's Bright as a Sunny Morning". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 5, 1945 Life magazine |
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$8.00 |
View Liquor 74 |
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| Schenley |
Full color 10" x 14" ad that says that "You'll agree it's 'Mellow as a Sunny Morning'". There is a drawing in the top half of the ad that shows two gentlemen out walking as the sun is coming up. They are hunting and they have stopped and are looking at the rooster who is cawing "Good Morinig". The ad says that "Words can't give you the taste of it. But we think you'll agree Schenley Reserve does give you an 'extra'...a 'special' not matched, we believe, in any other whiskey you have tasted". It makes the claim that it is the most widely enjoyed whiskey in America today. |
October 8, 1945 Life magazine |
1 |
$8.00 |
View Liquor 917 |
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| Schenley |
Full color 9 3/4" x 13 1/2" ad with a large drawing of a colorful rooster with his head back watching the morning sun begin to peek over the hills. The ad headline describes this whiskey as providing "Enjoyment rare as a summer day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 10, 1946 Life magazine |
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$8.00 |
View Liquor 245 |
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| Schenley | Full color 10" x 13" ad shows a strutting rooster carrying a baton and a platter with a full bottle of Schenley on it. "Sunny says: Only the Leader gives you the SUNNY MORNING FLAVOR!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 27, 1947 Life magazine |
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$8.00 |
View Liquor 27 |
Temporarily |
| Schenley |
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. The ad has photos of groups of people sitting and drinking Schenley in Tropical Hawaii, Snow-Clad Swiss Alps, gay Havana and at LaGuardia Airport. The ad headline assures you that "When day is done...You Deserve Schenley". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 29, 1948 Life magazine |
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$8.00 |
View Liquor 463 |
Temporarily |
| Schenley |
Full color 10" x 14" ad that assures you that "If you've tasted today's Schenley...you know it's the best-tasting whiskey in ages!" There is a picture of a very happy man with a glass of something of the color of this whiskey in his hand. There are three pictures at the bottom of this ad. The first one to the left has a man holding up a very small timepiece and the ad says "Nature's unhurried goodness". The second picture shows the timepiece but in this ad the man is holding a dollar sign over it and the text says "Schenley's unmatched skill". The third and last picture shows the timepiece with the dollar sign still in front of it next to a full bottle of Schenley Reserve Whiskey and next to a filled shot glass. |
October 13, 1952 Life magazine |
1 |
$8.00 |
View Liquor 975 |
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| Schenley |
Black and white 9 1/2" x 13 1/2" ad that discusses the steps involved in the making of Schenley's Whiskies. There is a drawing that shows a bear of a man poised with hammer overhead getting ready to smash the barrel in front of him and pop the bung out. The headline says there is a "New way to roll out the barrels" and the text paints a magical picture of all of the human senses being awakened as the carefully aged whiskey is exposed to the air after being aged for whatever number of years are required. It talks about the sampling that each individual barrel undergoes to determine when they each are ready to be opened and bottled. The caption at the bottom of the ad indicates that "Nature's unhurried goodness + Schenley's unmatched skill = The best-tasting whiskies in ages". |
July 27, 1953 Life magazine |
1 |
$8.00 |
View Liquor 751 |
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| Schenley |
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. There is a picture of their new crystal-clear Showcase bottle and a filled glass placed on a table with a red velvet background. The text tells us that their reason for going to this different kind of bottle so that "you see what you buy - nothing is hidden." It urges you to hold a new bottle up to the light and look at it, doesn't it look like something that you would want to drink? It is claimed that once you try it, you will want more. |
April 30, 1956 Life magazine |
1 |
$8.00 |
View Liquor 887 |
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| Schenley |
Full color 9 1/2" x 13" ad for Schenley 86 Proof Blended Whiskey. This ad has a holiday appeal to it with a picture of a bottle of Schenley sitting there with the claim "'Skyline' Decanter" next to it, standing on a scene where the city is snow-covered but, between the city and the bottle of Schenley is a very little stream of unfrozen water, many young trees and a cobblestone bridge just wide enough to be walked over. The headline says "For The Height of Elegance In Holiday Gifts...Give Schenley". The text then says that "It's the gift no one ever wants to exchange...clearly finer Schenley elegance. And this year, more than ever, it's America's most wanted gift whiskey. Proudly displayed in the 'Skyline' decanter, here is a gift for just everyone on your list. (Don't forget yourself when you get your supply at your favorite retailer's)". |
November 19, 1956 Life magazine |
1 |
$8.00 |
View Liquor 1286 |
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| Schenley |
Full color 9 1/2" x 13" ad for their Reserve while it also mentions their Imported O.F.C. Canadian Whisky, their Champion Bourbon, as well as their Vodka and Gin Tonics. The ad has a series of three pictures of life by the water; the first shows a couple in a sailboat under the heading "Sailing...", the second has a picture of a group of people winding down near their docked boats under the heading "Sunset..." and the third shows a table filled with a bottle of each of their products under the heading "and Schenley". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1963 Life magazine |
1 |
$7.50 |
View Liquor 621 |
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| Seagram's |
Black and white 5 3/4" x 7" ad for their Five Crown and Seven Crown Blended Whiskey. The ad has a picture of a smiling man holding up a filled glass under the headline "Highball time...Cocktail time...Any Time. Seagram's tastes better". The ad gives prices of 95 cents for a pint of Five Crown and $1.20 for a pint of Seven Crown. |
March 12, 1936 Grand Rapids Herald |
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$8.50 |
View Liquor 433 |
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| Seagram's |
Black and white 7 1/2" x 8 1/4" ad that explains that the huge improvement in taste that you will receive from drinking Seagram's Five Crown Blended Whiskey or Seven Crown Blended Whiskey can be realized with only a few pennies of higher price. The headline states "Dollars of extra Enjoyment for only Pennies of extra Price" and shows two men in business suits enjoying the bouquet and the taste. The ad challenges you to "Prove it with a Pint" and gives pint prices as 95 cents for the Five Crown and $1.20 for the Seven Crown. |
March 18, 1936 Grand Rapids Herald |
1 |
$8.50 |
View Liquor 753 |
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| Seagram's |
Full color 9 3/4" x 13 1/2" ad has a photo of a bottle of their V.O. Rare Old Canadian Whiskey on a table with several filled glasses. The ad headline describes the scene as "Seagram's V.O. - a Fine Imported Whiskey as enjoyed in the Florida home of Mr. Thomas Morrison Carnegie Jr.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 22, 1937 Life magazine |
1 |
$9.00 |
View Liquor 257 |
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| Seagram's |
Black and white 9 1/2" x 12 1/2" ad that advocates safe drinking. The ad drawing shows a man standing over two bottles of Seagram's while he reaches back with a match attached to his cane. He is reaching toward a stick of dynamite while the phrases "Caution does no harm" and "Drink before you Drink" are spaced around the ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1937 Life magazine |
1 |
$9.00 |
View Liquor 92 |
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| Seagram's |
Full color 9 3/4" x 14" ad that is for Seagram's Whiskey. Pictured in this ad is an old painting, probably from the period of 1750 or so. It shows a table of two men who have been approached by another man, I believe a waiter, who is bringing to them a large bowl of a pink liquid. I have no idea what it is. This ad is a copy of a painting of an old painting. "'Come Landlord fill the Flowing Bowl' The above painting was inspired by an old English verse, composed by John Fletcher, a contemporary of Shakespeare. This hearty old melody is still sung today as a popular expression of good fellowship and good cheer. Giving or serving Seagram's at this season of the year is not only a gracious compliment - but an unquestioned reflection of your own good taste. For 82 years, ever since 1857, the name "Seagram" has been a hallmark of quality, a symbol that stands for 'the finest'". At the bottom of the ad is a sign that says that "'The Finest' Stores and Bars are Featuring the above Seagram Display during the Holidays * Look for it". |
December 18, 1939 Life magazine |
1 |
$9.00 |
View Liquor 1230 |
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| Seagram's |
Full color 9 1/2" x 12" ad for their Seagram's 7 Crown whiskey. The ad has a photo of several men admiring the sailfish that one man has caught and they are toasting his success. The ad has a small drawing of a man catching a 468 pound Marlin in 1933 which is referred to as "the year of Repeal" and this product is the result of seven years of progress. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 24, 1941 Life magazine |
0 |
$8.50 |
View Liquor 244 |
Temporarily |
| Seagram's |
Full color 9 3/4" x 13 3/4" ad for Seagram's V.O. Canadian Whisky. The ad headline tells us that "Men Who Think of Tomorrow Appreciate The World's Lightest Highball" over a drawing that shows us a rocket train going on a single-track train line at somewhere over 200 mph. The ad text says "Men Who Think of Tomorrow What will the train of the future be like? Will a single rail and airplane designing give it a speed of 200...300 miles per hour? Ask the men who are thinking today about the 'rocket' trains of Tomorrow?". The text then says that "Seagram's Foresight - Seagram thought of Tomorrow, the year 'Monopoly' was played in a million homes; the year the Townend Plan was announced; The year King George V celebrated his Silver Jubilee. That's when the rare whiskies for Seagram's V.O. Canadian were expertly blended and laid away to mellow. Today, as always, we are storing fine whiskies for Tomorrow - so you may always enjoy this glorious Seagram's V.O. - famed as the whiskey that tastes better - preferred for the world's lightest highball!". |
August 10, 1942 Life magazine |
1 |
$8.50 |
View Liquor 1277 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their Five Crown whiskey shows Flavor throwing a pumpkin at Toughness who is flying overhead dressed as a witch in this Halloween themed ad. The ad headline claims that "The 5 Crowns Knock Toughness Every "Witch" Way". This ad is larger than my scanner bed so the outside edges are not visible in the scanned view. |
October 26, 1942 Life magazine |
1 |
$8.50 |
View Liquor 167 |
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| Seagram's | Full color 10" x 13" ad has a drawing with characters "Smoothness" and "Toughness". "Smoothness" kinda looks like FDR and "Toughness" looks like Hitler. The ad headline says "Lettuce Beet the Axis". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1943 Life magazine |
1 |
$8.50 |
View Liquor 20 |
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| Seagram's |
Full color 10" x 14" ad from World War II. The ad has a drawing of church bells ringing in a colorful sky as a white dove flies nearby. Printed on this scene are words of hope "Someday Yuletide Bells Will Ring Merrily Again" and there is another headline that encourages you to buy Seagram's as a Christmas gift by claiming that "Only the finest is fine enough for Christmas". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 13, 1943 Life magazine |
1 |
$8.50 |
View Liquor 334 |
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| Seagram's |
Full color 9 1/2" x 12" ad that shows Body typing away and Toughness The Whiner has been knocked aside by the carriage return. The ad headline states "Don't Type Your Troubles!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 31, 1944 Life magazine |
1 |
$8.50 |
View Liquor 180 |
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| Seagram's |
Full color 9 1/2" x 12" ad for their V.O. Canadian Whiskey. The ad contains a drawing of a futuristic scene and a headline that says "Men who plan beyond tomorrow like the Lightness of Seagram's V.O.". This ad is larger than my scanner bed so the outer edges of the ad will not show up in the scanned view. |
March 20, 1944 Life magazine |
1 |
$8.50 |
View Liquor 179 |
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| Seagram's | Full color 10" x 13" ad for their V.O. Canadian Whiskey. This ad has a drawing of another of tomorrow's ideas: an Automart. The drawing shows a traveling store that has parked on the street and opened it's sides up for business with the public. The ad headline claims that "Men who Plan beyond Tomorrow like CANADIAN Whiskey at it's Glorious Best!". This ad is larger then my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 17, 1944 & July 19, 1944 Life magazine |
2 |
$8.50 |
View Liquor 29 |
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| Seagram's | Full color 10" x 13" wartime ad for their Five Crown Whiskey. The ad has a drawing that shows the cartoon character "Richness" doing his duty to police a "Black Market Cheat". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 1, 1944 Life magazine |
1 |
$8.50 | View Liquor 10 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian Whisky. This is one of their 'futuristic' ads with the headline claiming that "Men who Plan beyond Tomorrow Prefer the World's Lightest Highball!". The ad has a drawing of a large, ultra-modern red helicopter that is hovering over a forest fire and has just dropped chemical bombs that are working on putting out the flames. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 4, 1944 Life magazine |
1 |
$8.50 |
View Liquor 520 |
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| Seagram's | Full color 10" x 13" ad has a drawing of a sailor at the wheel staring at his compass. The ad says that Seagram's quality is as "Sure as a Mariner's compass". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 18, 1944 Life magazine |
1 |
$8.50 |
View Liquor 17 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad that touts Seagram's V.O. Canadian Whisky in a holiday way. This ad has a drawing of a bottle of this product standing there with paper underneath it, several different colors of ribbon being unwrapped magically and a label on the bottle that says, "For a Man Who Plans Beyond Tomorrow". A very wise thought. |
December 17, 1945 Life magazine |
1 |
$8.00 |
View Liquor 1264 |
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| Seagram's |
Full color 10" x 13 1/2" ad that offers you the chance to buy Seagram's Blended Whiskeys. The ad has the headline asking "Selecting a fine gift? You're SURE...when you say Gold" and ther is a picture of a large bar and a smaller bar of Gold. Then the headline says "Selecting a Fine Whiskey? You're SURE...when you say Seagram's. There is a picture that shows a bottle of Seagram's Five 5 Crowns and a bottle of Seagram's Seven 7 Crown Whiskies next to a couple of empty glasses and under the sign that says "Fine Whiskies Since 1857". At the bottom of the ad are the words "Say Seagram's and be SURE...of Pre-War Quality". |
April 29, 1946 Life magazine |
1 |
$8.00 |
View Liquor 1129 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian whiskey. The ad has a futuristic drawing of the inside and outside of a bus of tomorrow. The ad headline describes "Airline Office on Wheels is your Taxi, too...by Men who Plan beyond Tomorrow". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 10, 1946 Life magazine |
1 |
$8.00 |
View Liquor 248 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their 7 Crown Blended Whiskey. There is a picture of a large, clear glass with the background being a cloudy, evening sunset with a row of buildings peacefully stretched out. The headline says "32,785 'Good Evenings'" and the text explains the significance by talking about the 89 years that the House of Seagram "has been contributing to the good evenings of discriminating people". It also claims to be "Designed for your pleasure. Today, Tomorrow and Always". |
October 14, 1946 Life magazine |
1 |
$8.00 |
View Liquor 688 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V. O. Canadian Whisky. This is another of their ads by Men who Plan beyond Tomorrow. The ad shows a football game taking place on a very cold afternoon and the stands are filled with men who are wrapped in overcoats yet still feeling the cold. There is one man though who has on nothing more than a regular looking suit and seems to be the most comfortable person there. The ad headline says "On The Way! Light-weight clothes which lock out Zero Cold". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 28, 1946 Life magazine |
1 |
$8.00 |
View Liquor 598 |
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| Seagram's | Full color 10" x 13" ad celebrates "90 years of integrity". Ad pictures a cake with a single candle and wishes "Many, Many Happy Returns". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 3, 1947 Life magazine |
1 |
$8.00 |
View Liquor 26 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad that shouts a "Liquid Symphony" for their Seagram's Seven 7 Crown Blended Whiskey. The photo in this ad has a drawing of a room full of musicians playing away while there is a table, in front, where there is a full bottle of Seagram's Seven 7 Crown next to a full glass of drink. The ad says that "With this masterpiece, we invite you to conduct your own performance. Taste it and delight in the perfect symphony that is 7 Crown...Seagram's Finest American Whiskey...from first to last measure designed for your pleasure". It then has the promise that it is "Designed for your pleasure Today, Tomorrow and Always". |
March 31, 1947 Life magazine |
1 |
$8.00 |
View Liquor 1122 |
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| Seagram's | Full color 10" x 13" ad for V.O. Canadian Whiskey. Ad headline is By men who plan beyond tomorrow. Drawing shows supplies being spiral delivered from a plane that didn't need to land to deliver. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 14, 1947 Life magazine |
1 |
$8.00 |
View Liquor 28 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. This ad, from their By Men Who Plan Beyond Tomorrow series, has a drawing of what was once a desert, now filled with green grass and rows of something growing. Prominent in the picture is a green domed building with fancy electrodes coming out from the top and the headline promises that "Deserts Will Bloom Through Atomic Power". The text talks about the amazing advances that were being made with atomic energy and what will probably happen. It then, matter -of-factly reminds us that Seagram's is still making the same old, good Canadian Whisky, and you can buy it now. |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Liquor 738 |
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| Seagram's | Full color 10" x 13" for their V.O. Canadian Whiskey. The ad has a drawing that shows another idea "By Men who plan beyond tomorrow". This ad shows a purple vehicle over the headline "Traveling Kitchens Deliver Packaged Dinners". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 16, 1947 Life magazine |
1 |
$8.00 |
View Liquor 56 |
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| Seagram's |
Full color 7 1/2" x 10 1/2" ad for their V. O. Canadian Whiskey. This ad has a beautiful photo of a tree against a colorful sunset. The ad headline, paraphrasing the VO, says "Very Obviously...Glorious" |
January 19, 1948 Time magazine |
1 |
$8.00 |
View Liquor 144 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their Seven Crown Blended Whiskey. The ad has a drawing of the front of an old-time sailing ship with a "7" with a crown on it as the bow figurehead. In the background of this scene is a small island with a big bottle of Seagram's sitting on it. The ad headline calls this "A Rare Treasure...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 26, 1948 Life magazine |
1 |
$8.00 |
View Liquor 333 |
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| Seagram's |
Full color 7" x 10 1/4" ad has two drawings. The larger drawing is of an ornate table with a silver platter that contains a bottle of Seagram's V.O. Canadian Whiskey and two filled glasses. The smaller drawing shows men in top hats at a very formal function. The ad headline claims that the V.O. stands for "Very Obviously...correct". |
April 5, 1948 Time magazine |
1 |
$8.00 |
View Liquor 265 |
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| Seagram's |
Full color 9 1/2" x 13" ad that shows a small round table on the top floor of a hi-rise building in a city of other buildings on the edge of water with a bridge and hilly property on the other side. On that table is a nearly full bottle of Seagram's V.O. Canadian Whiskey along with two waiting glasses and a bowl full of, what looks like, potato chips. The words underneath this picture say "Incomparable Blend of Nature and Skill - by Men Who Plan Beyond Tomorrow". The headline of the ad introduces "Very Obviously...Incomparable Seagram's V.O.. Canadian Whiskey - a Blend...or Rare Selected Whiskies". |
October 18, 1948 Life magazine |
1 |
$8.00 |
View Liquor 927 |
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| Seagram's |
Full color 10" x 14" ad for their Seagram's 7 Crown, a product that is sold "For Perfect Days". The picture in the ad is unique, there is a semi-circle with a bottle of this product at the top. Half way down is the large 7 and at the bottom of the ad is a picture of a glass of this product, mixed with the proper fill and with several cubes of ice floating at the top. The ad says "For perfect days - no other month like June" and then "For perfect drinks - no other whiskey like Seagram's 7 Crown". The ad reminds us that you should "Say Seagram's and be Sure". |
June 5, 1950 Life magazine |
1 |
$8.00 |
View Liquor 962 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian Whiskey. The ad has a drawing of a bottle and a filled glass on a silver platter with four unique cut glasses on glass shelves in the background. The ad headline calls these "Collector's Items". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 22, 1951 Life magazine |
1 |
$8.00 |
View Liquor 332 |
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| Seagram's V.O. |
Full color 9 1/2" x 12" ad with a table that holds a full bottle of |
April 23, 1951 Life magazine |
1 |
$8.00 |
View Liquor 229 |
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| Seagram's | Full color 10" x 13" ad shows a drawing of a dark ocean scene and has a headline proclaiming that Seagram's Seven is as "Sure as the Tides". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 7, 1951 Life magazine |
1 |
$8.00 |
View Liquor 16 |
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| Seagram's |
Full color 10" x 13 1/2" ad for the product of Seagram's V.O. Canadian Whisky. There is a picture in the top 2/3 of the ad that shows a backyard barbeque pit with all of the tools there and a big steak all prepared and sitting on a plate. On the table nearest to the reader there is a bottle of this fine product and three different glasses filled each with a different drink. The ad calls the picture "Pleasant Prospects" and says that this product is "Known by the Company it Keeps". |
May 28, 1951 Life magazine |
1 |
$8.00 |
View Liquor 940 |
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| Seagram's |
Full color 10" x 12 1/2" ad that shows a drawing of a chess board with four pieces featuring an individual letter with a mixed drink on top of that. The letters are arranged to spell out the word SURE. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1952 Life magazine |
1 |
$8.00 |
View Liquor 116 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their Seven Crown Whiskey. The ad has a drawing of the big red Seven, wearing it's crown, sitting out-of-doors as the snow falls on a peaceful scene. The ad headline, with Christmas in mind, says "Give Seagram's and be Sure of the finest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 8, 1952 Life magazine |
1 |
$8.00 |
View Liquor 360 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whiskey. The ad has a drawing of a peaceful back porch done in pink with a bottle of Seagram's and two filled glasses on a silver platter. The ad headline says that it is "Known by the Company it Keeps. Seagram's VO". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 4, 1953 Life magazine |
1 |
$8.00 |
View Liquor 277 |
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| Seagram's |
Full color 9 1/2" x 14" ad for their VO Canadian Whisky. The ad contains a very scenic picture of a man fly-fishing on a fast-moving, tree-lined river with, in the foreground, a table with a platter holding a bottle of Seagram's V.O. Canadian Whisky and two different glasses on wooden coasters. The ad, devoid of necessary details after a picture like this, simply says "Known by the Company it Keeps". |
March 29, 1954 Life magazine |
1 |
$8.00 |
View Liquor 684 |
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| Seagram's |
Full color 9 1/2" x 13" ad for Seagram's Seven Crown Blended Whiskey and there is a drawing of an ice-coated river with a bottle of Seagram's standing next to a very large "7" with a crown on its head and, floating in the river behind these items, is the word Sure behind it. The message at the top of the ad is "Sure as Ice Floats" and at the bottom it says "Say Seagram's and be Sure". The ad says that "Ice is Nice...because, among other things, it floats in drinks and makes them cold. And millions agree that ice is nicest when it's floating in a tall cold superfine drink made with Seagram's 7 Crown - America's favorite whiskey". |
July 5, 1954 Life magazine |
1 |
$8.00 |
View Liquor 1007 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their V. O. Canadian Whiskey. The ad has a drawing of an evening scene where a man is sitting on his chaise lounge which is placed overlooking the lights of the city. In the foreground of this scene is a table with a bottle of Seagram's next to two filled glasses. The ad headline claims that it is "Known by the Company it Keeps". |
September 20, 1954 Life magazine |
2 |
$8.00 |
View Liquor 358 |
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| Seagram's |
Full color 7 1/2" x 11" ad for Seagram's 7 Crown Blended Whiskey with a photo of a still lake rimmed in by trees with mountains all around the lake. Set in the middle of the trees though is a large, large Seven with a crown on it's top. The ad starts off in the box on the lower right side of the ad, "AReflection of Perfection". It then says that "Reflected in every drink you serve is the quality of the whiskey you use. And when that whiskey is Seagram's 7 Crown...every drink is sure to be a reflection of perfection". In case you weren't, the bottom headline says "Say Seagram's and be Sure". |
April 1955 Outdoor Life |
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$8.00 |
View Liquor 922 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whisky. The ad has a picture of a man resting in his hunting lodge. He is sitting in his easy chair in front of a roaring fire in the stone fireplace as he holds a glass filled from a bottle of Seagram's on a nearby table and contemplates the head mounted high on the fireplace. The ad headline claims that it is "Known by the Company it Keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 21, 1955 Life magazine |
1 |
$8.00 |
View Liquor 516 |
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| Seagram's |
Full color 9 1/2" x 13" ad that is intended to help you take care of your Christmas shopping for the most important people on your list. The ad has a picture of a table finely set with crackers, cheese, fruit, glasses and bottles of Seagram's V.O. Canadian Whisky and Seagram's Golden Gin. The headline suggests that "For the Names at the Top of your List...Only the Finest is Fine enough for Christmas" and warns you to Give Seagram's and be Sure". |
December 1955 Fortune |
0 |
$8.00 |
View Liquor 837 |
Temporarily |
| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a peaceful scene, looking like on a Pacific island, with a bamboo framework and a table with Seagram's V.O. Canadian Whisky and two different glasses with a background of a green-covered hill and a sky filled with white clouds. The headline simply says "Known by the Company it Keeps. Seagram's V.O.". |
March 19, 1956 Life magazine |
2 |
$7.50 |
View Liquor 679 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their Seven 7 Crown Blended Whiskey. The ad has a picture with a red background of a clock with the number "1947" where the one should be going around to where "1957" is where the 12 should be. Yes this clock only has eleven hours in it but that is necessary for the story. There is also a big "7" with a crown on it and a bottle of Seagram's in the corner and the headline claims that "It must be the finest to be first...for a decade". The text explains how it has been the favorite for 10 full years" and "For that reason alone Seagram's 7 Crown deserves a trial in your glass". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
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$7.50 |
View Liquor 672 |
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| Seagram's | Full color ad shows a painting of fox hunters and their hounds behind a pair of glasses filled with V.O. Whiskey | March 17, 1958 Life magazine |
1 |
$7.50 | View Liquor 3 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their Seagram's V.O. Canadian Whisky. This ad has a very pleasing painting that shows a European-looking scene with a covered bridge over a small lake tying into buildings on both sides. In the front of the picture are two different sized glasses filled with liquid next to a platter with the letters "VO" on top of it. The headline says that it is "Known by the company it keeps" and it is right next to a bottle of Seagram's V.O. Canadian Whisky. "A great whisky, like a great painting, is a vital, brilliant composition...an art whose elements so gracefully combine that the whole becomes greater than the sum of its parts. To connoisseurs, V.O. is this art, in its finest, flawless form". They call it the World's Finest Canadian Whisky. |
May 1958 Holiday |
1 |
$7.50 |
View Liquor 1141 |
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| Seagram's | Full color 10" x 13" ad for their V.O. Canadian Whiskey. The ad has a drawing of a baseball game with the runner sliding safely into home. The ad headline declares it a "Brilliant conclusion to a World Series battle". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 29, 1958 Life magazine |
1 |
$7.50 |
View Liquor 38 |
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| Seagram's |
Full color 10" x 12 1/2" ad shows a table adorned with a pumpkin, a glass filled with Seagram's, a ceramic turkey and a large red seven with a crown on top. This table is in front of a window overlooking a peaceful old farm scene. The ad headline describes this as "Great pleasures of the great American autumn". |
October 13, 1958 Life magazine |
2 |
$7.50 |
View Liquor 107 |
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| Seagram's | Full color 10" x 13" ad with the headline "Once in a Blue Moon" showing a large number seven wearing a Seagram's crown casting a large shadow onto the surface of a blue moon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | November 10, 1958 Life magazine |
1 |
$7.50 | View Liquor 5 |
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| Seagram's |
Full color 10" x 13" ad for their V.O. Canadian Whiskey. The ad has a headline "Perfect finish to The National Horse Show" and features a large drawing of several horses parading on the track past several well-dressed gentleman standing at the rail. The text indicates that, for the Post-Show celebration, Seagrem's VO Canadian will be a very important guest. |
November 17, 1958 Life magazine & December 1958 Holiday |
2 |
$7.50 |
View Liquor 109 |
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| Seagram's |
Full color 9 1/2" x 12" ad for their V.O. Canadian Whiskey. The ad has a painting of a golfer blasting his ball out of the sand trap onto the green as spectators sit quietly around the backside of the green. The ad headline claims that this is "Perfect follow-through at 'The Masters'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 14, 1959 Look magazine |
0 |
$7.50 |
View Liquor 143 |
Temporarily |
| Seagram's | Full color ad shows a painting of horses and jockeys walking along the rail in front of the grandstand on Derby day. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 11, 1959 Life magazine |
1 |
$7.50 | View Liquor 4 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a drawing of a polo game going on with two men fighting for pisition on the ball rolling slightly ahead of the position they and their horses occupy. The sidelines are packed with parked cars and intently watching people as the headline announces that "Now the whistle shrills". The text indicates that the match has ended and reveals that this has taken place at Oakbrook and now the exhilareted crowd begins to celebrate with Seagram's V.O.. It claims that "V.O. is poured wherever sportsmen commemorate great events" and that it is also "Known by the company it keeps". |
June 1959 Holiday |
1 |
$7.50 |
View Liquor 800 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their Seven Crown Whiskey. The ad has a picture of a mixed drink perched on top of a snow drift with a Seven in front of it and an Indian Totem Pole standing behind it. The ad encourages you to "Crack the heat wave with the most cooling idea in years - The Alaska 7" and gives the recipe for this unusual yet refreshing drink. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 6, 1959 Life magazine |
1 |
$7.50 |
View Liquor 480 |
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| Seagram's |
Full color 9 1/4" x 13" ad for their Imported V.O. Canadian Whiskey. The ad has a drawing of the new race track, Aqueduct, that shows the people milling around in the lower stands as they talk and watch the horses prepare for the next race. The ad headline calls this ad a "Ceremonious Salute to the New Wonder Track". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 28, 1959 Life magazine |
1 |
$7.50 |
View Liquor 446 |
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| Seagram's | Full color 10" x 12 1/2" ad shows a ice-filled glass of Seagram's next to a large red Seven with a crown on it in front of a load of firewood. The ad headline calls it "relaxation time - cheering end to a cold day". |
January 18, 1960 Life magazine |
1 |
$7.50 |
View Liquor 69 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a painting of The Rialto Charity Ball where the formally-dressed patrons wait anxiously for the performance to begin. The text talks about the inaugural event being made that much better with the appearance of Seagram's V.O. and says, as always, that it's "known by the company it keeps". |
January 25, 1960 Life magazine & February 1960 Holiday |
2 |
$7.50 |
View Liquor 730 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. There is a drawing of the Winter Olympics with crews videotaping and taking still photos of the action from an area overlooking the snow-covered hills. The headline says "Spectators' Favorite at Winter Olympics" and nearly every person working in the drawing either seems to have a glass to their lips or are holding a cigarette between their fingers. The text talks about the "champions of thirty nations" and the countless toasts being made with "Canada's internationally esteemed whisky". As usual this product is "known by the company it keeps". |
February 22, 1960 Life magazine |
2 |
$7.50 |
View Liquor 727 |
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| Seagram's |
Full color 9 3/4" x 13 1/2" ad for Seagram's Seven Crown American Blended Whiskey. This ad shows a picture of a silver platter holding an opened bottle of Seagram's Seven Crown with a filled glass to the right and a figurine of the "Seven" with a crown on it, standing to the left. The text of this ad says that "The SURE satisfaction of 7 Crown strikes just the right note...after the strains of the day! Tonight...SAY SEAGRAM'S AND BE SURE". |
March 14, 1960 Life magazine |
1 |
$7.50 |
View Liquor 1186 |
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| Seagram's |
Full color 10" x 13" ad with the headline "Say Seagram's and be sure". This ad has the peacefulness that we all want. There is a very still pond with stone sides covered with mossy green and higher up the farther back that it goes. Sitting at the edge of the water is a filled glass, ice and a mixed drink, and the bottle of Seagram's that was used to fill it. Between the two of these is a large 7 that is wearing a crown. These items are casting a reflection in the pond. The ad calls it "Reflections of perfection". It then says that "The deeply satisfying flavor of 7 Crown is itself a reflection of integrity, of craftsmanship, of tradition. Tonight, let a drink or two of 7 Crown demonstrate what perfection means in a whiskey". |
April 11, 1960 Life magazine |
1 |
$7.50 |
View Liquor 977 |
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| Seagram's |
Full color 9 1/2" x 12" ad for their V.O. Imported Canadian Whisky. The ad has a picture of Seagram's being served in a very formal setting. In a room adorned with a fine chandelier and a wall-sized mirror, several couples in tuxedos and formal wear sit looking at pictures that are being passed around. The ad headline claims that Seagram's is "...known by the company it keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1960 Look magazine |
1 |
$7.50 |
View Liquor 547 |
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| Seagram's |
Full color 10" x 13 3/4" ad that is a nice picture for Seagram's V.O. Canadian Whisky. The picture is from the top of the ad to the bottom and it shows a very fashionable old room where a man and a woman are chatting on an antique green couch at the rear of the room while a man in a red smock is near the middle pouring drinks for the two of them. The ad asks the question that we all want to know, "Is it proper to serve V.O. at tea time?". I have often wondered what the answer to that question is, myself. But, it then says that "Even the British say yes. But just as there is ceremony to drinking tea, so there is form and fashion to the way fine whisky is enjoyed. It should be sipped and savored slowly in the manner it was created. Only then can you enjoy the soft, serene yet richly satisfying taste of Seagram's V.O., a whisky of such world-wide appeal, the sun never sets on its pleasures". |
March 24, 1961 Life magazine |
2 |
$7.50 |
View Liquor 1030 |
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| Seagram's |
Full color 10" x 13 1/2" ad for Seagram's Seven Crown America's Blended Whiskey. The picture is a very nice scene, it is a bottle of this product in the center, two filled glasses with ice and a cherry off to the left, the normal "7" with a crown on it to the right and, behind all of this, a bouquet of colorful flowers slightly out of focus. It has been placed on a mirror so that everything is being reflected back. The text says "Reflections of perfection. Few things reflect more care, more skill or more tradition that the sure, smooth satisfying taste of 7 Crown. Say Seagram's and be sure". |
April 14, 1961 Life magazine |
1 |
$7.50 |
View Liquor 987 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian Whisky. The ad has a picture of eight people, dressed in white, on a very green lawn playing a game of Bowls. One couple has left the group and is standing at a table filled with silver platters and tableware and one bottle of Seagram's. The woman seems to be making a cup of tea for herself while the man drinks deeply from a glass of whisky he has helped himself to. The ad headline describes this moment as "After the bowl is over". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1961 Life magazine |
1 |
$7.50 |
View Liquor 503 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whiskey. There is a picture of a room where a very formal gathering is taking place, tuxedos, a violin being played and a white-gloved man in a waistcoat pouring drinks. Seagram's V.O. seems to be the only bottle that he has at his disposal and the headline asks the question "Does V.O. improve with music?". The text reasons that V.O. may be a composition in itself and reminds us that it is "Known by the company it keeps" |
October 10, 1961 Look magazine |
1 |
$7.50 |
View Liquor 871 |
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| Seagram's |
Full color 10" x 13" ad that shows what is going on at "A Quarter to Six" at the place where a fair supply of Seagram's Imported V.O. Canadian Whisky will be served. The full length picture shows three people working in preparation for this lavish party. There is a bartender preparing drinks and placing bottles, a woman setting up some flowers and a man, either setting up an organ or just watching the woman. The room seems to have a very high ceiling and is very ornate so I have to assume that they are very rich. The text says that "The magic hour is drawing near. Happy voices will soon fill the hall. V.O. will be served. For this hostess knows V.O. is light as laughter yet flavorful in character. The famous Canadian whisky that people who enjoy life, enjoy most". |
November 7, 1961 Look magazine |
1 |
$7.50 |
View Liquor 936 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian Whiskey. The ad has a photo, taken from overhead on a curving staircase, of a Christmas party in a room filled with fine things and fine people. The ad asks you to "Entrust you warmest greeting to this great whisky of Canada". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 15, 1961 Life magazine |
1 |
$7.50 |
View Liquor 386 |
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| Seagram's |
Full color Two-Page 19" wide by 13" tall ad for their 7 Crown Whiskey. Pictured in the ad is a Christmasy table that holds Christmas lights, a big red "7" with a crown on it and a filled bottle of 7 Crown next to the gift box that will be supplied. The ad calls it "A brilliant gift. In every way. The nation's most respected whiskey. A classic, diamond cut decanter. Encased in glittering foil. This is 7 Crown. It speaks for itself...and you...so brilliantly. Give Seagram's and be Sure.". The two pages of the ad are larger than my scanner bed so the top and outer edges will not be visible in the scanned view. |
December 15, 1961 Life magazine |
1 |
$7.50 |
View Liquor 428 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their Seven Crown American Blended Whiskey. The ad has a picture of a table that is set with two different glasses of drinks mixed with Seagram's, a finished model of a sailing ship, some tools to do the rigging and the large red Seven with a crown on top. The ad text builds the feeling by saying "In the calm hour after a rough day, what a pleasure to savor the deeply satisfying smothness of Seagram's 7 Crown. This evening, Say Seagram's and be sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 30, 1962 Look magazine |
1 |
$7.50 |
View Liquor 613 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whiskey. The ad has a picture of a formal building with a circular staircase that has several formally dressed couples standing and talking while holding their glasses which are being replenished by a man in a uniform who is transporting a bottle of Seagram's on a platter. The ad headline wonders "How many kings have climbed these stairs?" and the ad claims that Seagram's is "Known by the company it keeps". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 13, 1962 Look magazine |
1 |
$7.50 |
View Liquor 605 |
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| Seagram's |
Full color 9 1/2" x 12" ad for their 7 Crown American Blended Whiskey. The ad has a picture of a table that is holding a Big Red Seven with a Crown, two glasses of different mixed drinks and a large model sailing ship. The ad headline says "In the calm hour after a rough day, what a pleasure to savor the deeply satisfying smoothness of Seagram's 7 Crown, This evening, say Seagram's and be sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 16, 1962 Life magazine |
1 |
$7.50 |
View Liquor 582 |
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| Seagram's |
Full color 9 3/4" x 13" ad that is for the Seagram's Seven Crown American Blended Whiskey. There is a picture frame in this ad with a bottle of Seagram's right in the middle. Surrounding this are, from the left, a glass filled with a drink, the cap for the bottle, an old lamp, a book and the "7" with the crown on it. The ad claims that this is a "Reward well-earned. Day's end. Peace. Quiet. And the satisfying cheer of 7 Crown fits the picture as only America's great whiskey can. When the long day is done, say Seagram's and be Sure". |
March 9, 1962 Life magazine |
1 |
$7.50 |
View Liquor 1040 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian Whiskey. The ad has a picture of a greenhouse where two men and a lady in tuxedos and formal wear stand, with drinks in their hands, admiring the wealth of flowering orchids. The ad headline describes "The discussion: Orchidaceae...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 23, 1962 Life magazine |
1 |
$7.50 |
View Liquor 535 |
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| Seagram's |
Full color 9 1/4" x 12" ad for their Seven Crown Whiskey. The ad has a photo that shows three glasses filled with mixed drinks in the foreground and a couple, out of focus, sitting and talking on pool furniture in the background. The drinks in the foreground are identified as a Collins, a Frosty Grape Juice Highball and a Crackling-Cold Mist. The ad headline states "What terrific summer drinks 7 Crown makes!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1962 Life magazine |
1 |
$7.50 |
View Liquor 411 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their V.O. Canadian Whisky. The ad has a picture of a large white house where a group of five people wearing riding outfits are standing and sitting around an old stagecoach. The front of the stagecoach has been converted to having a fold-down table that is covered with a white tablecloth and several bottles of Seagram's and glasses. The ad headline claims this is "How to throw a 'stagecoach' party". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 11, 1962 Look magazine |
1 |
$7.50 |
View Liquor 593 |
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| Seagram's |
Full color 9 3/4" x 13 1/2" ad for Seagram's V.O. Canadian Whisky. The ad has a picture of a tailor shop where they combine business with pleasure. In this place there are two men and a woman all dressed very nicely. The pleasure concept is that they are serving "Custom Tailor's Custom" in which they are all drinking Seagram's Canadian Whisky. The text calls it "Afternoon refreshment! Nothing elaborate. Just cool water and Seagram's V.O.. Why V.O.? Because this tailor has discovered that most of his customers like it best. Only V.O. combines a lightness of body with brilliance of flavor. Making it completely pleasing to the taste. So don't wait for your next cutaway to try V.O.. This world's greatest whisky is a comfortable drink to sip at home - in your tweeds". |
November 23, 1962 Life magazine |
1 |
$7.50 |
View Liquor 1080 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V.O. Canadian Whisky. The ad has a picture of a ski slope where a very exclusive buffet has been set-up. A well-dressed couple is standing at the part of the table that has the Seagram's and the giant crab. The ad headline asks the question we all want the answer to, "Is V.O. first choice at every international buffet?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 22, 1963 Life magazine |
1 |
$7.50 |
View Liquor 545 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their V. O. Canadian Whisky. The ad has a picture that shows several couples socializing in a room done in red and gold. A formallyt dressed man is sitting at a table talking to a woman while his hand rests on a drink that is perched on the table. The woman, in a white formal dress, is listening to the man but her eyes are locked on the drink he holds. The ad headline asks the question "Does a woman really appreciate the tase of fine whisky?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1963 Life magazine |
2 |
$7.50 |
View Liquor 599 |
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| Seagram's |
Full color 10" x 13" ad that isnoted for it's simplicity. The picture, if you want to call it that, is their trademark VO with the word Imported perched just above it. The text says that "No whisky so light in body was ever so brilliant in flavor. No whisky so deeply satisfying was ever so soft and subtle. No imported whisky was ever so much at home throughout the world as V.O.. It is rightfully considered the world's finest whisky". The last statement makes a truthful statement, "Everyone would like to make such a whisky. OnlySeagram can". |
August 27, 1963 Look |
1 |
$7.50 |
View Liquor 970 |
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| Seagram's |
Full color 10" x 13" ad for their Blended Whiskey. The ad has a picture taken at about waist level at a party filled with mingling people. The people, who are all holding glasses filled with drinks, have parted enough so the table used to make the drinks can be seen. Visible on this table is a bottle of Seagram's 7 and a couple of glasses and the ad headline tells us "Here's how The Great Entertainer captures an audience". The ad contains the Seagram's recipes for a Manhattan Highball, a Whiskey Sour and a 7 Crown and Seven-Up. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
1 |
$7.50 |
View Liquor 561 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their Seven Crown American Blended Whiskey. This is a simple ad but there is no question what it is about. On the right hand side of the white background is a large "7" with a crown on top of it taking up about half of the height of the page. Next to this is a picture of a bottle of this product with enough missing to have filled the glass sitting next to it. The headline has the phrase "My whiskey" and the text esplains that more people are becoming Friends with Seagram's and are using the headline phrase. |
March 24, 1964 Look magazine |
1 |
$7.50 |
View Liquor 703 |
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| Seagram's |
Full color 9 1/4" x 12 1/2" ad for their Seven Crown Whiskey. The ad has a picture of three different glasses filled with Seagram's and a mixer to make popular mixed drinks. The ad headline asks you to "Say Seagram's and be sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 3, 1964 Life magazine |
1 |
$7.50 |
View Liquor 452 |
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| Seagram's |
Full color 9 1/2" x 13" ad for the product that has "That great VO taste", the liquor that is "Known by the company it keeps...Seagram's Imported V.O.". The ad shows an attractive woman formally dressed talking outside to two men who are dressed very formally. They seem to be in a city, high up in relation to the buildings, and the ad words continue on "in a pleasant part of their world. They like it's brilliant flavor; its special kind of lightness. Pleasurable qualities that set V.O. apart from all other whiskies". |
April 7, 1964 Look magazine |
1 |
$7.50 |
View Liquor 1005 |
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| Seagram's |
Full color 9 1/2" x 13" ad for their Seven Crown American Blended Whiskey and it's most famouos ally, Seven-Up. This ad has a large white background with an opened bottle of Seagram's, an opened bottle of Seven-Up and an empty glass over the words "The combination so famous almost everyone knows its nickname". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1964 Life magazine |
2 |
$7.50 |
View Liquor 649 |
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| Seagram's |
Full color 9 3/4" x 13 1/2" ad for Seagram's Imported V.O. Canadian Whisky. This ad has a picture of an evening scene where two couples are sitting at a table on the beach drinking from a bottle of Seagram's V.O.. They are sitting there in the clouds and the water and the darkness and enjoying "That great VO taste". They say that it "makes the scene even more so. It's brilliant flavor. Its special kind of lightness. Its serene smoothness. Everyone would like to create a whisky like this. Only Seagram can". |
June 26, 1964 Life magazine |
1 |
$7.50 |
View Liquor 1218 |
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| Seagram's |
Full color 9 1/4" x 12" ad for their V.O. Canadian Whiskey. The ad has a picture of a couple sitting on a bench on a patio enjoying the fresh air, each other and their drinks made from Seagram's. The ad headline has them thinking "Sometimes this great Canadian whiskey, Seagram's V.O. tastes even better. Like now." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1964 Esquire |
1 |
$7.50 |
View Liquor 475 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad with the assurance the "The great taste of Seagram's V.O. does for you what no other whisky can". The photo in the ad is an interesting one that shows the effect that the sun and shadows have on things. In this ad there is a glass of Seagram's V.O. sitting a little to the right of center and the bottle that this came from standing in the upper right hand corner of the ad. The sun, or whatever source of light they are using, is in a position that the shadow cast by these two items is being cast pointing toward the bottom-left side of the picture. The rest of the text says that "It defines smooth once and for all. Light? Of course. Perhaps that's why most people like the taste of V.O. the very first time they try it". |
November 6, 1964 Life magazine |
1 |
$7.50 |
View Liquor 1070 |
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| Seagram's |
Full color 9 1/2" x 13" ad has a photo of a decanter of Seagram's Seven Crown standing next to an opened gift carton. The ad headline asks you to "Give The Sure One". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1964 Life magazine |
1 |
$7.50 |
View Liquor 311 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad for their V.O. Canadian Whisky. The ad has a large picture of a bottle, being held with unseen hands, tipped and pouring it's contents into a glass filled with ice while another glass waits to be filled. There is a smaller picture of a man with a thoughtful look on his face holding a partially filled glass to his lips. The ad headline claims that "More people drink Seagram's V.O. Canadian than any other imported whisky (including Scotch). Does that surprise you?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1965 Life magazine |
1 |
$7.50 |
View Liquor 504 |
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| Seagram's |
Full color 9 1/4" x 12" ad for their Seven Crown American Blended Whiskey. The ad has several photos of active people enjoying doing things in the warm weather. The ad headline lets you know that "Wherever summer takes you you'll find The Sure One". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1, 1965 Look magazine |
1 |
$7.50 |
View Liquor 476 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their Seagram's Seven Crown Blended Whiskey. The ad has a photo of a glass that had been filled with a drink made with Seagram's but is now nearly empty. The ad headline reminds you that "When all the doing is done for the day let The Sure One do something for you. (Make you a better drink)." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$7.50 |
View Liquor 348 |
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| Seagram's |
Full color 10" x 13 3/4" ad that brings out the Seagram's V.O. Canadian Whisky. There is a large picture with an uncapped bottle of this drink and several different size mixed drinks being prepared. There is a male hand taking one of the glasses away from the table too. There is a smaller picture that shows several suited men talking at a bar as the barkeep fills their glasses with Seagram's. The text under the picture is that "The only name the Smooth Canadian answers to is V.O.. That's because Seagram's V.O. doesn what no other whisky can - it defines smooth once and for all. Light? Of course. So ask for V.O.. A Canadian by any other name can't promise you as much". |
April 22, 1966 Life magazine |
1 |
$7.50 |
View Liquor 1114 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad with an eleven-photo series on opening and closing a bottle of Seagram's 7 Crown. It seems like an easy task but, like the headline says, "The Sure One is different because it's always the same". As the ad text says, "North, South, East, West. No matter where you buy it, or how you enjoy it, Seagram's 7 Crown always delivers the same dependable quality. With the world changing so fast, aren't you glad there's at least one Sure One. Say Seagram's and be Sure". |
October 14, 1966 Life magazine |
1 |
$7.50 |
View Liquor 1096 |
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| Seagram's |
Full color 10" x 13 3/4" ad for Seagram's V.O. Canadian Whisky. In this ad we can see a well-used bottle of the product in the rear while there are two glasses filled with the contents. They seem to be differing darknesses so I think the woman who has made them and is stirring them has made different drinks. The ad headline claims that "If it takes you forever to think of a drink, keep the Smooth Canadian in mind". It then says that "Even those who go for frilly drinks like Seagram's V.O. at first sip. That's because V.O. does what no other whisky can. It defines smooth once and for all. Light? Of course. So keep the name V.O. right on the tip of your tongue". |
April 21, 1967 Life magazine |
1 |
$7.50 |
View Liquor 1028 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad with a picture of Seagram's V.O. Canadian Whisky and one of the many ways to serve it. In the picture the bottle is sitting behind the glass that is being filled from a dispenser as a man is pushing down on the lever. The ad headline says that "When your income catches up with your taste the Smooth Canadian becomes your regular whisky". It then says that "As you've known since your younger days, V.O. does what no other whisky can. It defines smooth once and for all. Light? Of course. That's why it's the whisky you used to hold for the Big Occasions. How nice to be able to sip V.O. on a plain Tuesday?". It ends by saying that it is "Known by the company it keeps Seagram's Canadian VO". |
May 26, 1967 Life magazine |
1 |
$7.50 |
View Liquor 1042 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their Crown Royal Canadian Whisky. The ad has a picture of a pile of jumbled bows and wrapping paper ribbon over the headline "Bring your own ribbon". There is a smaller picture of a bottle of Crown Royal, it's gift box and the blue bag that the bottle is kept in. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 24 & December 8, 1967 Life magazine |
2 |
$7.50 |
View Liquor 519 |
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| Seagram's |
Full color 8" x 11" ad for their Seagram's Seven Crown American Blended Whiskey. This ad has a very scenic look about it as there is a tabletop with ferns and other green leaf plants perched around it. There is a bottle of Seagram's Seven Crown Whiskey sitting at the left next to a glass with a drink and a slice of lime in it and another, taller glass filled with a drink, a slice of orange and a cherry in it. The ad headline calls it "Summer Whiskey" and says that it is "Better in January. Better in June. Quality knows no season. Seagram's 7 Crown. The Sure One". |
July 1968 Playboy |
1 |
$7.50 |
View Liquor 1137 |
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| Seagram's |
Full color 8" x 11" ad that announces Christmas Time with Seagram's V.O. Canadian Whisky. There is a peaceful, Christmasy-scene through a window into the living room of a house. We can see a box that has a bow on the top and says V.O. on the side and a bottle of Seagram's V.O. Canadian Whisky right next to it. Away from the window we can see many other presents and a Christmas tree as well as a few other lights scattered around. The headline at the top of the ad says "Seagram's V.O. at Christmas. It's a tradition, not just a gesture". |
January 1969 Playboy |
1 |
$7.50 |
View Liquor 1016 |
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| Seagram's |
Full color 8" x 11" ad with Christmas Wishes from Seagram's 7 Crown. The ad has a headline saying "Christmas Whiskey" ornately written across the top. It shows a bottle and the gift box in the photo before it gets into the text. "You feel good giving it. They feel good getting it. And that's what Christmas giving is all about, isn't it? (Decanter and regular bottle gift-packaged at no extra charge.) Give Seagram's 7 Crown and Be Sure". |
January 1969 Playboy |
1 |
$7.50 |
View Liquor 1018 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad that is for Seagram's V.O. Canadian Whisky. In this ad the text on the top tells is that "Seagram's V.O.. For people who squeeze all they can out of life". It then says that "They seem to do everything. And they do it right. Even when it comes to having a drink. It has to be Seagram's V.O.. Very special. Very Canadian. Very right. Known by the company it keeps". Below this text there is a picture of a couple standing there, sharing drinks of, probably Seagram's V.O.. Behind them is a shadow of what looks like it could be the same couple, swimming underwater. |
June 25, 1971 Life magazine |
1 |
$7.50 |
View Liquor 1205 |
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| Seagram's |
Full color 9 1/2" x 13 1/2" ad that is for Seagram's 7 Crown Whiskey. The headline for this ad tells you that "Seagram's 7 Crown. It fits right into your world". The text then says that "Whatever the time, whatever the place, one whiskey always seems right. Seagram's 7 Crown. In a world of good things, all of them in good measure, 7 Crown belongs. Which is why more people make it a part of their world than any other whiskey of any kind. Taste the best of America. Say Seagram's and Be Sure". The photo is of pretty much of a get-together, many people, young and old, talking together and flitting around. And the important thing is, that everyone has a drink in their hand, |
November 19, 1971 Life magazine |
1 |
$7.50 |
View Liquor 1209 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad for their Crown Royal Canadian Whiskey in the Christmas package. The ad, against a blue background, shows a full bottle of Seagram's Crown Royal next to the gift box it is sold in and in front of the unique bag that it comes in. The ad headline encourages you to "Indulge somebody. It's Christmas." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 10, 1971 Life magazine |
1 |
$7.00 |
View Liquor 481 |
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| Seagram's |
Full color 10" x 12" ad for their V.O. Canadian Whiskey. The ad has a photo of a man and a woman dressed in winter sweaters holding filled glasses of Seagram's as another photo of them sledding down a snow-covered hill is visible in the background. The ad headline says "Seagram's V.O. - For people who get the most out of life". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 10, 1972 Life magazine |
1 |
$7.00 |
View Liquor 304 |
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| Seagram's |
Full color 7 3/4" x 10 3/4" ad for their Seagram's V.O. that is "For people who make every moment count". Pictured in the ad is a middle-age couple sitting together with only one glass in their hands. The ad says that "They seem to do everything. And they do it right. Even when it comes to having a drink. It has to be Seagram's V.O.. Very special. Very Canadian. Very right. Known by the company it keeps". |
August 1972 Playboy magazine |
1 |
$7.50 |
View Liquor 918 |
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| Seagram's |
Full color 7 3/4" x 10 3/4" ad for Seagram's 7 Crown American Whiskey and their recipe for The Seven 'n Cider. The ad announces "The Seven 'n Cider" at the top of the page and then shows a casually dressed couple going on a picnic on a sunny afternoon. The lady is holding onto the man's arm as he is carrying the picnic basket as they walk slowly along in the countryside. The text is about their conversation. ""You tired?" "Just a little." "Want to stop?" "Okay." "There. That's a nice spot. By the big pile of leaves." So while she unpacked an autumn kind of picnic, he put together an autumn kind of drink. In went a jigger of Seagram's 7 Crown, over a healthy handful of ice. Then, fresh apple cider, right up to the top. Garnished with a thin slice of apple, and that was that. "Hey, you're egg salad is really great." "Your Seven 'n Cider is terrific, too." "I'm glad we stopped." "So am I." |
November 1973 Playboy |
1 |
$7.50 |
View Liquor 1203 |
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| Seagram's |
Full color 7 1/2" x 10 1/2" ad for their V.O. Canadian Whisky. The ad has a picture of an Oriental lady in an appropriate gown turning to stare intently at the camera as the headline ensures that "Only Kyoto is Kyoto. Only V.O. is V.O.". The text describes the scenery, wonder and importance of Kyoto and compares it to Seagram's V.O. as being a "one-of-a-kind creation". It touts this whisky as being "The First Canadian in smoothness. The First Canadian in lightness. And the First Canadian in popularity throughout the world". |
May 20, 1974 Newsweek |
1 |
$7.00 |
View Liquor 742 |
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| Seagram's |
Full color 9 1/4" x 12" ad for their V. O. whiskey. The ad has the golden VO floating over a blue mirrored surface. There is a reflection of these two letters on the surface. The ad headline claims that "What a man serves is often a reflection of the man". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1979 Life magazine |
1 |
$7.00 |
View Liquor 369 |
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| Seagram's |
Full color 7 1/2" x 10 1/4" ad for their Seven Crown American Whiskey. The ad has a photo of a bar room where a bottle of Seagram's sitting on the bar next to two glasses of Seven and Seven. In the background are a couple drinking while they play on a Pac-Man video game. The ad headline assures us that "Close encounters stir with Seven & Seven". |
June 1983 Penthouse |
1 |
$7.00 |
View Liquor 421 |
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| Seagram's |
Full color 7 1/2" x 10 1/2" ad for their V.O. Canadian Whiskey. The ad has a picture of a couple dressed in white, seen in somewhat of a dream sequence, enjoying their drinks as they look through a wall of windows. The ad headline asks you to "Break away from the ordinary. Discover the drink with a difference." |
June 1983 Penthouse |
1 |
$7.00 |
View Liquor 420 |
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| Seagram's |
Full color 9 1/2" x 12 1/2" ad has a photo. taken from water level, of a couple in bathing suits standing in knee deep water. The "VO" is partially submerged in the water. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1984 Life magazine |
1 |
$7.00 |
View Liquor 319 |
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| Seagram's |
Full color 9" x 11 1/2" ad for their Seven Crown Blended American Whiskey with a mention of it's best friend, 7-Up. We see a picture of a group of happy people having a party in a glass filled with swirls of humanity. The lady in the front is holding an oversized swizzle stick with a giddy look on her face resulting from closed eyes and an open mouth. |
September 7, 1995 Rolling Stone |
1 |
$7.00 |
View Liquor 748 |
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| Signet |
Full color 10" x 14" ad that is for Signet Straight Rye Whiskey. This ad starts off with the reminder, "Since The Gewgaw Gifts Of The Nineties, Christmas Taste has changed!". To illustrate this fact, there are two pictures under this statement, one for "Christmas 1899" and the other for "Christmas 1939". For the first one, the ad says that "When the gentleman on the Nineties opened his Christmas bundles, he found them loaded with strange gifts. For instance, the gold toothpick. Handpainted shaving mug. Moustache cups to keep his weeping willows out of danger! And, of course, the traditional gift of liquor. Heavy, heady whiskey as far from your today's taste as a bearskin lap robe. But the only kind of bonded whiskey they knew how to make in those days". The picture on the right is for "Christmas 1939" for which it says "May you find bottled-in-bond Signet under your tree! It fits all the other 1939 gifts you'll find there. It's rich, ripe, mellow and warming as the Christmas spirit. Yet Signet is gloriously light. How come? First, it's distilled for lightness. Then it's aged like the choicest Scotch and Canadian whiskies, the rarest brandies. For 4 years Signet ripens its casks pre-mellowed by prior use in aging other fine Hiram Walker whiskies. Signet is the first American bonded whiskey to be Aged In Aged Wood!". At the bottom of the ad is the advice to "Warm his heart with the Gift that Thrills his Taste...Signet. The First Bonded Whiskey Of Its Kind". |
December 18, 1939 Life magazine |
1 |
$9.00 |
View Liquor 1232 |
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| Southern Comfort |
Black and white 2 1/2" x 13 1/2" ad for their 100 Proof Liqueur. The ad has a drawing of a bottle and the headline claims that it "Makes Better Tasting Drinks...Because It Tastes Good from first sip to last". This ad has a recipe for something called a Canasta Cocktail which it encourages you to try since it is made with Southern Comfort. |
May 22, 1950 Life magazine |
1 |
$8.50 |
View Liquor 768 |
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| Southern Comfort |
Black and white 9 1/2" x 13 1/2" ad for this classic whiskey. The ad has several photos, one is of a "Southern Gentleman" raising a glass to toast a painting of Aristides, the horse who won the first running of the Kentucky Derby. The ad headline says this whiskey is "Still the favorite of the Old South" and the ad includes a recipe for a Confederate Highball. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
0 |
$8.50 |
View Liquor 270 |
Temporarily |
| Southern Comfort |
Full color 9 1/2" x 13 1/2" ad with three more ways to enjoy their 100 Proof Liqueur. The ad has a picture of a bottle of this product with the ad facing the reader and the headline telling you to "Simmer down Southern Style with these Old South Coolers". The ad shows the Southern Tonic which is Southern Comfort, Quinac and lime juice, the Confederate Cooler which is Couthern Comfort, 7-Up and lemon juice and the Honolulu Cooler which is Southern Comfort with Dole's pineapple juice and crushed ice. The text describes the unusual sensation that drinking Southern Comfort will bring unto your body and urges you to try some. |
July 27, 1953 Life magazine |
0 |
$8.50 |
View Liquor 761 |
Temporarily |
| Southern Comfort |
Black and white 9 3/4" x 13 3/4" ad that is for Southern Comfort 100 Proof Whiskey. This ad must have been very interesting to the masses. It had a drawing of a horse carriage running full speed along a rutted road that went alongside the river towards a steamboat that was chugging along. The ad text, above a picture of the wonderful bottle of Southern Comfort, says that "this prized liquor costs you nothing...". Hearts pounding, "if you don't agree that Southern Comfort makes the most delicious highballs and straight drinks you ever tasted. Ah-h, here is something different! So deliciously different we want you to try it. For this is an adventure in drinking. You've never tasted anything like it. This traditional drink of the Old South is made from a secret formula that combines the wonderful taste qualities of several liquors. At the verhy first sip, you'll recognize a full-bodied character, like that of a great whiskey...and a boldness and bouquet usually found only in fine brandy. But it's real secret is its taste - that smooth, mellow taste of a rare liqueur that gives Southern Comfort a deliciousness unmatched by any other drink. And it's 100 proof, same as a bonded whiskey. We know from experience that one drink of Southern Comfort is usually all it takes to make another lifelong friend. That's why we dare to make this unprecedented money-back offer...". The Money-Back Offer is at the bottom of the page and it is asking you to "Try the half-pint Southern Comfort Sampler at our risk". The ad assures you that you would like it and offered to send your money back if you didn't feel that it was worthy and you sent the empty half-pint back to them. |
May 10, 1954 Life magazine |
1 |
$8.50 |
View Liquor 1254 |
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| Southern Comfort |
Full color 7 1/4" x 10 1/4" ad for their popular whiskey. The ad has a picture of a pretty blonde reclining on a bed while wearing something pink and holding a filled glass of ice, liquid and fruit in her hand. Her male companion is behind her in the picture and the ad headline has the words "Sip into something Comfortable..." |
May 1978 Playboy |
1 |
$7.50 |
View Liquor 493 |
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