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| Fleischmann's |
Black and white 5" x 13 1/2" ad that is for Fleischmann's Prepared Blended Whiskey. This ad tries to tie it together with football since the drawing at the top of the page is showing a man kicking a football, it actually has action showing the ball moving and the caption of it says "3 Big Winning Points". Dropping down the next text says that "No Other Whiskey...Only Fleischmann's Gives You The Big Big 3". The words "Big Big 3 is circled and the arrow goes further right where it is pointing to "1 - The Choice Quality Fleischmann's Superb Straight Whiskies Blended with Fine Grain Neutral Spirits 2 - Every drop 90 Proof rich, robust, delicious! 3 - Winning Price. America's Greatest Whiskey Value". |
October 20, 1952 Life magazine |
1 |
$8.00 |
View Liquor 1207 |
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| Fleischmann's |
Full color 9 1/2" x 12" ad that shows a bottle of Blended Whiskey and a bottle of Dry Gin surrounded by a small Christmas display. The ad headline says "For Double Holiday Enjoyment". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 8, 1958 Life magazine |
1 |
$7.50 |
View Liquor 98 |
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| Fleischmann's | Full color 10" x 13" ad has a headline stating "Open House...Open Fleischmann's". The drawing shows several couples gathered around a Christmas Tree in a living room as the hosts greet more at their doorway that sets with no walls surrounding it. This ad shows bottles of their Whiskey, Gin and Vodka and calls them "So smart to serve...So smart to buy! . |
December 7, 1962 Life magazine |
2 |
$7.50 |
View Liquor 13 |
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| Four Roses |
Full color 9 1/2" x 13 3/4" ad for Four Roses Straight Whiskey. This is a very cute ad showing five very loveable little white puppies standing up together alongside an old wooden railing. The headline says that "You're Looking At A Thousand Dollars' Worth Of Puppies". That was in 1938 dollars, not today's dollars. The ad then says "A lot of money for a basketful of puppies? Not for these puppies! For these pups were born to win blue ribbons. Their ancestors, for many generations, have been champions - champions whose blue-ribbon qualities have been deliberately blended together in these brown-eyed youngsters. Blue-ribbon qualities, deliberately blended together - there you have the secret of greatness in a dog. And there, too, you have the secret of greatness in a whiskey. For example, take Four Roses. It is all whiskey, to be sure - fine whiskey, every drop. But Four Roses is not just one straight whiskey. It is a superb combination of several fine straight whiskies, each selected for some particular blue-ribbon quailty - aroma, or body, or smoothness, or flavor. Brought together, with the skill of 72 years experience guiding our hand, these seperate whiskies unite all their noble virtues in one truly magnificent whiskey - Four Roses. Need we urge you further to try it?" |
March 14, 1938 Life magazine |
1 |
$9.00 |
View Liquor 1270 |
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| Four Roses |
Full color 9 3/4" x 13 1/2" ad with a photo of two men dressed in clothes of the '30s sitting on a porch with a plaid tablecloth enjoying conversation and a bottle of Four Roses. One of them has asked the question "How old must a whiskey be before it can go into Four Roses?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 3, 1939 Life magazine |
1 |
$8.50 |
View Liquor 198 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad has a photo of a well-spread Christmas table where a man's hands are reaching in to fill his cup with special Egg Nog. The ad headline says "Once again...it's time to make a bowl of Merry Christmas!" and the ad contains the recipe for making this seasonal treat. |
December 18, 1939 Life magazine |
1 |
$8.50 |
View Liquor 267 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Blended Straight Whiskey. The ad has a picture of a bottle of Four Roses standing in front of four roses against a wood panel background surrounded by a white background. The ad headline encourages you to "Today - discover the 1941 bottling of Four Roses". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 5, 1941 Life magazine |
1 |
$8.00 |
View Liquor 528 |
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| Four Roses |
Full color 9 1/2" x 13" ad with a drawing that shows a hand-carved weather station. Sitting on a shelf is a little Swiss house with two doors and two men wearing clothes indicating different weather days. Sitting on the porch of this house is a filled cocktail glass. The ad headline describes this as "How to do something about the weather". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazine |
1 |
$8.00 |
View Liquor 184 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their 90 Proof Blend of Straight Whiskies. The ad has a has a drawing of the underside of a large bell that is being rung. Instead of the bell having a normal clapper this bell has four red roses to bang the sides of the bell. The ad headline calls this a "Bell-ringer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 17, 1944 Life magazine |
1 |
$8.00 |
View Liquor 453 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Blended Straight Whiskey. The ad has a picture of a rustic well, a shaked roof covering the opening, and a glass filled with a mixed drink sitting on the edge. The ad headline calls this a "Miracle at the wishing well" and the text talks about finding "a well that would produce a Four Roses Old Fashioned whenever you wished it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 4, 1944 Life magazine |
1 |
$8.00 |
View Liquor 521 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad shows a large frosted glass with a Mint Julep in the top and four roses around the bottom. This glass is frosted even though it is sitting out in the desert next to an oasis which is the basis for the headline which calls it a "Home-made Oasis". This ad is larger than my scanner bed so the outer edge of the ad will not be visible in the scanned view. |
July 9, 1945 Life magazine |
1 |
$8.00 |
View Liquor 211 |
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| Four Roses |
Full color 9 1/2" x 12 1/2" ad that shows a snow-covered scene of a horse-drawn sleigh pulling a sled bearing four roses, a bottle hidden behind a giant filled glass of whiskey. The ad headline hollers out "Whoa, Dobbin!". This ad is larger than my scanner bed so the outside edges do not appear on the scanned view. |
January 21, 1946 Life magazine |
1 |
$8.00 |
View Liquor 173 |
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| Four Roses |
Full color 9 1/2" x 13" ad with a drawing of a brave glass filled with ice and a drink standing at the end of a diving board. The ad calls this a "Springboard to coolness". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 10, 1946 Life magazine |
1 |
$8.00 |
View Liquor 246 |
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| Four Roses |
Full color 10" x 14" ad for their Blended Whiskey. The ad has a headline that claims there are "Three steps to a 'Roses Toddy'" and the ad has a picture of three glasses sitting on the top three steps of a red-carpeted stairway. Each of these three glasses show you what your glass will like if you are following the instructions given in the ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 28, 1946 Life magazine |
1 |
$8.00 |
View Liquor 596 |
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| Four Roses |
Full color 9 1/2" x 14" ad for their Fine Blended Whiskey. There is a picture of a Circus Wagon with two white horses and holding four roses and a filled glass of a drink presumably made with Four Roses Whiskey parked next to a cirsus tent. The headline calls this the "Featured Attraction" and the text talks about the number of people "climbing aboard the Four Roses band wagon" but claims there is still room for you. It predicts that one sip is all it will take to convince you to switch and make Four Roses your whiskey. |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Liquor 732 |
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| Four Roses |
Full color 7 1/4" x 10 1/2" ad that shows an igloo in an Artic setting with four roses and a filled glass of a mixed drink sitting outside the entrance. The ad headline says "How to make warm friends (and vice versa)". |
January 19, 1948 Time magazine |
1 |
$8.00 |
View Liquor 145 |
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| Four Roses |
Full color 7 1/2" x 10 1/2" ad has a picture of an old style telephone with a filled glass of whiskey and four roses sitting on the shelf. The ad headline simply explains "Party Line". |
April 2, 1948 Time magazine |
1 |
$8.00 |
View Liquor 138A |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad that is a larger version of the previous ad. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned image. |
April 12, 1948 Life magazine |
1 |
$8.00 |
View Liquor 138 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Fine Blended Whiskey. The ad has a picture of Four Roses that have been frozen into a large block of ice. The ad headline calls this a "Cooling Idea". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 16, 1948 Life magazine |
1 |
$8.00 |
View Liquor 362 |
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| Four Roses |
Full color 9 1/2" x 13 1/4" ad that is advertising Four Roses Blended Whiskey for the holidays. At the top of the ad there is a drawing of a man working on pouring Four Roses Eggnog from a big bowl into little mugs that are around the bowl, and just behind Four Bright Red Roses. The ad says that "Once again it's time to make a bowl of Merry Christmas!. The ingredients: Here's all you need for the finest "Bowl of Merry Christmas" ever made - a Four Roses Eggnog. Six eggs...3/4 cup sugar...1 pint cream...1 pint milk...1 oz. Jamaica Rum...1 pint Four Roses...grated nutmeg. The Procedure: Beat separately yolks and whites of eggs. Add 1/2 cup sugar to yolks while beating. Add 1/4 cup sugar to whites after they have been beaten very stiff. Mix egg whites with yolks. Stir in cream and milk. Add the pint of Four Roses and the rum. Stir thoroughly. Serve very cold with grated nutmeg. The Delightful Result: A bowlful (five pints) of the fluffiest, grandest Eggnog ever ladeled into a cup...thanks to the magnificent flavor of the matchless whiskey...Four Roses. Fine Blended Whiskey: 90.5 proof, 40% straight whiskies, 60% grain neutral spirits". Off to the right it says "Four Roses In a beautiful gift carton...for the holidays". |
December 13, 1948 Life magazine |
1 |
$8.50 |
View Liquor 1173 |
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| Four Roses |
Full color 9 1/2" x 13" ad with a photo of a railroad hand car with four roses and a large-looking frosted glass of Mint Julep on board. The ad headline simply says "F.O.B. Dixie" and the text contains a "Recipe for Perfect Mint Julep". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 29, 1949 Life magazine |
1 |
$8.00 |
View Liquor 187 |
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| Four Roses |
Full color 9 1/2" x 14" ad for their Fine Blended Whiskey. The ad has a drawing of a golden streetcar that is occupied solely by a large ice-filled mixed drink and four red roses. The ad headline lets us know that this is a "Streetcar worth waiting for". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 24, 1949 Life magazine |
1 |
$8.00 |
View Liquor 342 |
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| Four Roses |
Full color 9 3/4" x 13 1/2" ad that is showing another "Cooling Idea" for how to serve your Four Roses Blended Whiskey. In the ad there is a picture that shows the aforementioned Four Roses sitting together in a block of ice that looks, because of the edges, like it has been chipped loose and has been put onto the table a while ago and it has started to melt. Those four roses still look very well maintained though. |
August 1951 Holiday |
1 |
$8.00 |
View Liquor 1297 |
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| Four Roses |
Full color 10" x 13" ad with a ship making it's way through icy waters. The ship has four huge roses on it's foredeck and a mint julep in a large frosted glass on the aft portion of the ship. The ad headline informs you "How to break the ice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 25, 1952 Life magazine |
1 |
$8.00 |
View Liquor 80 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for Four Roses Blended Whiskey. The ad has a drawing of a filled glass, ice and Four Roses Whiskey, perched on a tightrope wire as there are Four Roses balanced across the top of the glass. The ad headline wants us to know that this is "Cause for applause!" as it then says that "If you know the superb flavor and supreme quality of Four Roses, you can understand why this great whiskey has won such esteem with the American public. In fact, people buy more Four Roses than any other whiskey at or above its price - more than most other whiskies at any price". In fact, there is a drawing of a bottle of Four Roses there, and right next to it are the words, "Wouldn't you rather drink Four Roses?". |
September 22, 1952 Life magazine |
2 |
$8.00 |
View Liquor 449 |
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| Four Roses | Full color 10" x 13" ad shows a stagecoach with four roses and a glass filled with Four Roses whiskey as cargo. It says that this stage is "Worth holding up" and it asks the question, "Wouldn't you rather drink Four Roses". The ad states that "We're referring to the high ball, not the stage coach. For we're certain you'll truly enjoy holding a Four Roses highball to your lips and savoring that superbly flavored whiskey. You'll know why people buy more Four Roses than any other whiskey at or above the price - more than most whiskies at any price". |
October 20, 1952 Life magazine |
2 |
$8.00 |
View Liquor 49 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey which has always made a fine gift. There is a picture of a sleigh that is stopped by the opening of a split-rail fence and is so loaded down with gifts that I'm not sure who actually drove it there. All of the gifts, save one, are wrapped in paper that prevents them from being identified. The one that isn't plainly wrapped is a Four Roses gift box with the white background and the four vivid red roses on the box. The text delivers the chant "At any man's doorway...this Christmas...a special welcome awaits the gift package that holds what he'd rather get...Four Roses". |
December 1, 1952 Life magazine |
1 |
$8.00 |
View Liquor 683 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad has a drawing of an old-time Fork Lift with four roses in the driver's seat and a large, filled glass on the back. The ad headline calls it "Expressed preference." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 4, 1953 Life magazine |
1 |
$8.00 |
View Liquor 292 |
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| Four Roses |
Full color 9 3/4" x 13 3/4" ad for Four Roses Blended Whiskey. This ad has the summertime feel to it since it has the top of the diving board that is cluttered with Four Roses right behind a ready-made Four Roses Collins drink. Postured on the board just below that one is a board that has the mixing instructions for this drink. It says to take "1/2 jigger Lemon Juice; 1 Teasponful Sugar; 1 jigger Four Roses. Shake with cracked ice; pour into tall glass; add carbonated water; stir". The text calls it the "Summertime Champion. For cooling refreshment in hot weather, nothing beats a Four Roses Whiskey Collins. It's a distinctively different kind of Collins - for the flavor of Four Roses itself is distinctive. And - as you'll soon discover - the Four Roses you get today is the finest that has ever been bottled". As the ad headline at the bottom says, "Wouldn't you rather drink Four Roses". |
June 1, 1953 Life magazine |
1 |
$8.00 |
View Liquor 1247 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey. There is a picture of a large block of ice that has been chipped or chopped out of something larger. Frozen clearly inside this block are Four Red Roses and a white card that calls this a "Cooling Idea". The text of the ad reminds us that "This year, more than ever, an iced drink made with Four Roses is a great cooling idea...for Four Roses, today, is the finest ever bottled". |
July 27, 1953 Life magazine |
1 |
$8.00 |
View Liquor 760 |
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| Four Roses |
Full color 9 1/2" x 12 1/2" ad for their Whiskey. The ad has a photo of a quiet bar, probably before it opens. Shown is a bartender who is using his spare time to develop skills needed by successful bartenders everywhere. He is reading a book entitled "Mind Reading in 10 Easy Lessons". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1954 Life magazine |
1 |
$8.00 |
View Liquor 361 |
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| Four Roses |
Full color 9 1/2" x 13" ad has a drawing entitled Sunset at Palm Beach. The ad headline claims that "It's Four Roses time at Palm Beach". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
1 |
$8.00 |
View Liquor 352 |
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| Four Roses |
Full color 10" x 13 3/4" ad that shows you just what Four Roses had to offer you at Christmas time. The picture in the ad has a ball at the top showing the reflection of a Merry Christmas-time and it is over four roses, next to an ice-filled glass of Four Roses which is next to a decanter which is labeled Four Roses on the side and Full Quart at the top. The headline says they are "Presenting America's finest gift decanter for America's finest gift whiskey - full quart size". The text says that "Here is a decanter of such simple beauty and dignity that it will complement the finest home. And the Four Roses in this full quart decanter is that same fine whiskey that millions have chosen as a most special Christmas gift, year after year. For Four Roses is a whiskey of incomparable flavor - rich and smooth and gloriously mellow. P.S. - Also available in regular bottle (4/5 qt.) in handsome gift carton". |
December 5, 1955 Life magazine |
1 |
$8.00 |
View Liquor 1119 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Blended Whisky. There is a picture of a boxing ring with a glass filled with a drink made with Four Roses sitting next to four roses all over the caption "...and still champion!". Next to the bottle at the bottom of the ad is the caption "When it's time to enjoy the finest...it's Four Roses time" and the text to the left of this says that this product "Excells in every round. Wins in every flavor competition. That's the Four Roses record, and here's why it will taste better to you, too. Four Roses is carefully tailored to the most discriminating taste - with a brightness of flavor no other whiskey can match. This brightness...this soft, glowing richness...never varies in Four Roses. Every drop, every bottle has the same unrivaled goodness. Sounds expensive, doesn't it? Actually, it costs only a few pennies more per glass for the best. So why not pick a winner every time?" |
March 19, 1956 Life magazine |
2 |
$8.00 |
View Liquor 633 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad that says "When it's time to enjoy the finest...it's Four Roses time". The top half of the ad is a picture of a minature stage where, the curtains drawn back, stands a drink filled to the top with Four Roses hanging down from the top of the stage. The headline under this scene says "...how to set the stage for a perfect evening". The ad says that "Here's a flavor that's been carefully tailored to satisfy the most discriminating taste. A brightness no other whiskey can match". And, they say, this brightness never varies a drop in Four Roses. |
April 30, 1956 Life magazine |
1 |
$8.00 |
View Liquor 941 |
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| Four Roses | Full color 9 1/2" x 13" ad for Four Roses Distilled Whiskey. This ad shows a snowman holding four roses, a glass of whiskey and seems to be smoking a pipe. The headline claims that this is "The gift that will warm any man's heart". The text claims to us that "No other whiskey says Merry Christmas so smoothly, so brightly, so warmly. That's why Four Roses has become America's favorite gift whiskey - most wanted, most treasured. This Christmas you can give this treasure within a treasure...Four Roses in the most graceful decanter ever designed. Truly, this gift belongs at the very top of your list for very favorite people". There is a picture of the decanter and of the box that you could buy for it, next to the headline claiming that it is "Time to give the finest...Four Roses". |
November 19, 1956 Life magazine & November 23, 1956 Collier's |
2 |
$8.00 |
View Liquor 48a |
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| Four Roses |
Full color 10" x 13" ad with a Ice Hockey theme for their popular whiskey. The picture shows an ice rink with the net filled with four roses, a larger than normal glass, a hockey stick and the red light lit with the headline saying that it "Scores every TIME!". The text talks about the consistent taste and that it is "Time for the finest". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 18, 1957 Life magazine |
1 |
$7.50 |
View Liquor 650 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Whiskey. There is a picture of an old metal sundial with four roses and a glass filled with a drink undoubtably made from Four Roses Whiskey and the headine reminds us that "Time works wonders". The text talks about how the Four Roses Distillers Company has been making their product for 70 years and this experience equates to a fine product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$7.50 |
View Liquor 659 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Mellow Whiskey. There is a colorful picture in the ad that shows a white wooden yard swing with one seat occupied with four oversized red roses and the other with a filled glass big enough to swim in. The headline, appropriately, says that its "Time to swing to finer flavor" and the text claims that "the popular swing is to Four Roses". It mentions the "brighter, smoother taste" and being distilled to a "mellow perfection" before urging you to "...sit down with Four Roses this evening, and discover how truly good a whiskey can taste". |
April 22, 1957 Life magazine |
1 |
$7.50 |
View Liquor 780 |
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| Four Roses |
Full color 10" x 13" ad shows a sad man having the crest cut off of his Sports Coat while the other men stand at attention staring straight ahead. The ad headline explains "Drummed out of the Four Roses Society". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 6, 1958 Life magazine |
1 |
$7.50 |
View Liquor 139 |
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| Four Roses |
Full color 9 1/2" x 12" ad that has a photo of a wood sculpture of a bare-knuckle fighter. The ad headline claims that "That old-time bourbon is back!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 14, 1959 Look magazine |
1 |
$7.50 |
View Liquor 141 |
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| Four Roses | Full color ad shows a hand carved Volunteer Fireman with his arm around a bottle of Antique Bourbon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 12, 1959 Look magazine |
1 |
$7.50 | View Liquor 2 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad that is another in the "Unsinkable chapter of the Four Roses Society". In this ad for Four Roses Blended Whiskey we see a swimming pool in the middle of a summer day that is occupied by four men huddling around a yellow raft. Two of these guys are sitting on the raft and the other two are standing in the water and the four are talking as they each share from the two bottles of Four Roses in the versatile carrying case that is floating on the raft. The text says "All aboard for pleasure! Relax, mates, and enjoy the friendliest flavor in whiskey today. The stowaway, of course, is Four Roses - that high-spirited companion that rescues every party. No other whiskey gives you full strength and smoothness too. Every drop of this gloriously blended whiskey is mellowed perfection. And when rations run low, the Four Roses Society expects every man to do his duty. Put in at your favorite store and accept only Four Roses". |
June 29, 1959 Life magazine |
1 |
$7.50 |
View Liquor 1092 |
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| Four Roses |
Full color 10" x 14" ad that shows us a picture where "Four Roses Society sits for a recruiting poster". The picture looks like an actual photo that is serious about the Four Roses Society. The four men are dressed up in similar sport coats and they are standing on a rolled out bilt of flooring. They have a background and they are each holding up a glass filled with a Four Roses drink. The bit about it being a recruiting poster is portrayed by a boxer dog sitting in between the two men in the front. The text indicates that this is somewhat of a real thing, saying that "The FRS wants you!". They claim that "Once your in the picture you'll agree - no other full-strength whiskey tastes so smooth". |
February 1, 1960 Life magazine |
1 |
$7.50 |
View Liquor 991 |
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| Four Roses |
Full color 9" x 13 1/2" ad for their Blended Whiskey. The picture shows a lake frozen over and filled with ice fishermen and shanties. In the front of the picture are four men gathered around a bulldog who stands in front of an ice shanty doghouse-size and holds his fishing line tauntly in his teeth as the other end is secured to a stake pounded into the ice. The men, each holding a glass probably filled with some Four Roses, are watching the dog as if he is an acknowledged fishing guru and the headline says "The Four Roses Society goes fishing". The text calls Four Roses a great combination, indoors or out and mentions a New Popular Price. |
March 7, 1960 Life magazine |
1 |
$7.50 |
View Liquor 846 |
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| Four Roses |
Full color 9 1/4" x 13" ad for their Blended Whiskey. The ad has a photo of four businessmen, standing in a stylish wood finished room with a bartender serving them Four Roses, who are smiling as they read the writing on the stock market ticker tape that is being fed to them. The ad headline claims that "The Four Roses Society enjoys an extra dividend (So will you)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 14, 1960 Saturday Evening Post |
1 |
$7.50 |
View Liquor 441 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their 86 Proof Blended Whiskey. The ad has a peaceful picture of a day at the beach where three men and one woman are sitting at a table under an umbrella and draining glasses that have been filled from a bottle of Four Roses while a fire burns in a barbecue pit with nothing cooking. The headline states that "The Good Life includes Four Roses" and explains that "The whiskey is richer. The taste is smoother. The flavor is friendlier and so is the price". |
August 29, 1960 Life magazine |
2 |
$7.50 |
View Liquor 772 |
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| Four Roses |
Full color 9 1/2" x 13" ad that wants us to realize that "The Good Life includes Four Roses". This ad is the same as Liquor 736 which was shown later, it just has a difference in the text. In this ad it shows two well-dressed couples out for an evening meal as they are sitting at a fancy table drinking as they wait for their food. The man facing the reader is drinking some of his Four Roses as everyone else is smiling at him and look as though they are waiting to see if he is going to pass out. The text in this ad says that if you "Step out on the town in great company...smooth, sensible, sociable Four Roses. It's golden flavor has made it America's most respected Whiskey". |
October 3, 1960 Life magazine |
1 |
$7.50 |
View Liquor 1079 |
|
| Four Roses |
Full color 9 1/2" x 12 1/2" ad for their Blended Whiskey. The ad has a picture of a hunting cabin with a roaring fire in the fireplace. Three men are sharing a bottle of Four Roses and an evening of stories. One man is standing holding and sighting an imaginary gun at an imaginary animal as he tells a story that has no relation to what really happened. The ad headline tells us that "The Good Life includes Four Roses". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 6, 1960 Look magazine |
1 |
$7.50 |
View Liquor 577 |
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| Four Roses |
Full color 9 1/2" x 13" ad for the perfect partner to a Good Evening. The picture shows two well-dressed couples having a dinner at a table with a white tablecloth, candles and an illuminated city visible through the windows. Three of the four people are working on glasses filled with mixed drinks that we have to assume are made with Four Roses and the fourth person sits with a half empty glass of wine in front of her as she smiles at the man across from her drinking from his glass. The headline claims that "The Good Life includes Four Roses" and the text poestically promises that it "never comes between you and the merriment". |
February 10, 1961 Life magazine |
1 |
$7.50 |
View Liquor 736 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Blended Whiskey. The picture in the ad shows two couples sitting under a canopy with tennis attire on and rackets sitting on an empty chair. Hopefully their game is done because they have glasses filled with Four Roses and a mixer of their choice, The headline warns us that "The Good Life includes Four Roses" and assures us that "the trophy goes to the whiskey with the unmatched flavor, the incomparable smoothness". |
May 5, 1961 Life magazine |
2 |
$7.50 |
View Liquor 878 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Blended Whiskey. There is a picture of a lobster cookout on the beach where three couples are relaxing while one man is tossing lobster into two large pots placed on top of a homemade grill. The headline says that you can "Enjoy the Good Life with Four Roses" and the text talks about the first sip being whisper-light with the last sip keeping its warmhearted flavor, even in melting ice. They claim it is better than any other whiskey and only costs pennies more. |
October 10, 1961 Look magazine |
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$7.50 |
View Liquor 870 |
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| Four Roses |
Full color 10" x 13 1/2" ad that shows several men out camping out and they are taking it easy to "Enjoy the Good Life...with Four Roses". The photograph is a nice snapshot that shows the three men sitting or standing by the front of their tent each holding a glass made from their bottle of Four Roses that they have placed on top of their cooler. The one man is cooking some fish, I can't tell but it may be frozen, and they all seem to be in deep conversation about something. They describe Four Roses by saying that "It's light, bright flavor stays alive in your drink from first sip to last, regardless of mix or melting ice. All because Four Roses is made a special, costlier way. Enjoy this prestige whiskey for only pennies more". |
November 7, 1961 Look magazine |
1 |
$7.50 |
View Liquor 951 |
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| Four Roses |
Full color 10" x 12" ad for their Blended Whiskey. The ad has a picture taken in an airport. There are two couples enjoying an evening snack and drinks while sitting at a round table with a waiting airliner visible in the window behind them. The ad headline encourages you to "Enjoy the Good Life...with Four Roses". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 13, 1962 Look magazine |
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$7.50 |
View Liquor 606 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Blended Whiskey. This ad sends a message of Clear and Cool as it shows a photo of six men who have paused in their day of skiing to sit on rocks or stand at the top of a mountain with range after range of other mountains fading off into the distance. They each hold a partially filled glass and they are talking as friends as a single bottle of Four Roses stands prominently in the snow in front of one man. With as many glasses as there are in the hands of these men and as full as the bottle that can be seen is I would have to assume that part-way down the mountain-side can be found another bottle of Four Roses skidding to an empty stop. The headline challenges you to "Enjoy the Good Life...with Four Roses" as the text assures you that the taste will remain the same from first sip to the last, whether you are using a mix or a handful of snow to top your drink off. |
March 9, 1962 Life magazine |
3 |
$7.50 |
View Liquor 764 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Non-Average Whiskey. The ad has a photo of a glass against a black background. The glass is empty except for a penny sitting at the bottom. The ad headline claims that "A penny can make your drink taste better" and the ad talks about how the cost of Four Roses whiskey is only about one penny more than an average whiskey. This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view, |
June 8, 1962 Life magazine |
1 |
$7.50 |
View Liquor 413 |
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| Four Roses |
Full color 9 1/2" x 13" ad for their Blended Whiskey. The purpose of this ad is to let you know that you don't have to pay a lot more money to get "..a whiskey that holds firm in any mix". The ad has a picture of a shot glass that is empty except for a penny lying at the bottom and behind this, seen through the empty shot glass, is a bottle of Four Roses. The ad headline inquires "Who says the penny has lost its buying power!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
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$7.50 |
View Liquor 565 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad has a photo of the new Four Roses Decanter Fifth against a light brown background. The ad headline simply says "Dear Santa, please". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1964 Life magazine |
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$7.50 |
View Liquor 315 |
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| Four Roses |
Full color 9 1/2" x 12" ad with a photo of a larger than life bottle of Four Roses Blended Whiskey. The ad headline asks the question "The Fifth Rose: where is it?" and the text explains that the Fifth Rose is the new, improved taste. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 11, 1965 Life magazine & June 15, 1965 Look magazine |
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$7.50 |
View Liquor 195 |
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| Four Roses |
Full color 9 1/2" x 13" ad that has a set of questions in the headline, "Four Roses adds a Fifth Rose. Where?" They don't make us wait long before telling us. It's in the first line of the text. "It's in the taste. That's our Fifth Rose - the great new taste of Four Roses. It's not just a milder or lighter taste, it's not a blander taste. It's a good taste. Which makes Four Roses a whiskey you'll drink because of it's taste, not in spite of it. What's more, this good-tasting whiskey doesn't cost any more. So now there's no reason in the world why you shouldn't buy Four Roses". They seem to be anxious to sell more of these bottles, they have a picture of the whole bottle, a close-up of the label angling down and another of the rest of it angling up. |
June 29, 1965 Look magazine & July 16, 1965 Life magazine |
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$7.50 |
View Liquor 933 |
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| Four Roses |
Full color 9 1/2" x 12 1/2" ad has a photo of a man's hand holding up a bottle of Four Roses Blended Whiskey. The ad headline asks "What's Four Roses doing with a Fifth?" |
November 16, 1965 Look magazine |
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$7.50 |
View Liquor 347 |
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| Four Roses |
Full color 10" x 13 1/4" ad that is another ad for the Four Roses Blended Whiskey that was popular. In this ad there is a nearly full bottle of Four Roses floating an inch or two above a table and, next to it, there is a glass filled with a Four Roses drink with a cherry at the bottom and a slice of lemon wedged into the top. The ad says that you should "Enjoy yourself. It's lighter than you think". It then says that "Four Roses has been perfected to where it's all pleasure and no work, so to speak. It's a smooth, light whiskey with no harshness. But, frankly, you're entitled to more than just lightness in a light whiskey. You're also entitled to a flavor that doesn't get lost in cocktails. Ours doesn't. The costlier method of making Four Roses was designed with mixed drinks in mind. And taste buds". |
May 26, 1967 Life magazine |
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$7.50 |
View Liquor 1037 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey. The ad headline encourages you to "Enjoy yourself. It's lighter than you think" and has a picture of a nearly full bottle of Four Roses floating a few inches off the table next to a filled glass that has a string over it tied to two eyebolts that are screwed into the table. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1967 Life magazine |
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$7.50 |
View Liquor 619 |
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| Four Roses |
Full color 10" x 13 1/2" ad for Four Roses Blended Whiskey and another drink designed for "fruit lovers". It shows a tall glass filled with a drink poured from the bottle of Four Roses parked next to the glass. Besides the liquid ingredients there is a cherry floating in the glass and a wedge of orange wedged in the top. The ad headline calls it "The 'Roses' Summer Sour: it's a 10-oz air conditioner". The ad says that it "Works easy. Just sip and cool. Sip and cool. Makes easy, too. Pour into a shaker or blender 1 jigger of Four Roses (1 1/2 oz.) and 1 jigger of water - add 1 packet of instant whiskey sour mix - and ice. Shake or blend, then pour entire contents into a highball glass. Top with club soda. Stir. Garnish with a cherry and orange slice. (If you prefer, the juice of 1 lemon and 1 tsp. powered sugar may be substituted for instant whiskey sour mix.) Keep this in mind. Four Roses is created to taste light. And to keep its flavor down to the last cooling swallow. That's what makes the 'Roses' Summer Sour a very special kind of summer cooler". |
May 24, 1968 Life magazine |
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$7.50 |
View Liquor 1035 |
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| Four Roses |
Full color 10" x 13" ad that shows a bottle of Four Roses Whiskey and a tall fruity mixed drink on a bed of shaved ice. The ad headline describes it as "The 'Roses' Summer Sour: it's like a drink of winter" and includes the recipe for this crowd pleaser. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 16, 1968 Life magazine |
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$7.50 |
View Liquor 113 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey. From front to back in the picture is a filled glass of something with Four Roses, the empty bottle that sacrificed itself for the glass and a baseball player in the midst of a mighty swing. The headline calls it "The Great American Spirit" and the text says that "Four Roses makes any game a winning game. It's as American as the World Series. Four Roses can take any mixer. Or it can stand alone, proud ant tall. So when you want to win big, pour yourself the winner." |
October 4, 1968 Life magazine |
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$7.50 |
View Liquor 857 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey. The picture shows a couple on a putting green and, through the empty bottle of Four Roses and next to the filled glass, we see tha man who has just stroked the ball and he and the woman who is holding the flag are watching the ball rolling, hopefully true. The headline calls it "The Great American Spirit" and the text claims that "Four Roses is the great finish to a great day. It's the whiskey created for the American taste with a smoothness that makes friends everywhere". If the empty bottle which we are viewing this putt through is any indication of the shape that the couple is in, I have my doubts that the putt will fall without a few more tries. |
April 25, 1969 Life magazine |
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$7.50 |
View Liquor 799 |
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| Four Roses |
Full color 9 3/4" x 13 3/4" ad for Four Roses American Blended Whiskey. This picture shows a peaceful scene where a man and a woman are riding horses alongside the water, both enjoying the day and the ride. The scene has to be seen through an empty, but clean, bottle of Four Roses placed on the sand alongside the edge of the water. Right next to the empty bottle is a drink that may have come from the empty bottle. This glass is labeled "The Great American Spirit. The whiskey that goes with the way we live". In the top part of the ad it says that "This is the day for The Great American Spirit. When Americans talk over a day to remember, they often talk over the mellow warmth of Four Roses". |
October 10, 1969 Life magazine |
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$7.50 |
View Liquor 1241 |
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| Four Roses |
Full color 10" x 13 1/2" ad with another view of the Four Roses American Blended Whiskey. In this ad we see an evening spent by a large group of people cavorting in a partying mood. the ad says that "Fun's more fun when you've got The Great American Spirit. When Americans get together, the often get together over the smoothness and lightness of Four Roses". To the right of the empty bottle of Four Roses that is appearing in the center of the ad, are the words "The Great American Spirit. The whiskey that goes with the way we live". |
November 14, 1969 Life magazine |
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$7.50 |
View Liquor 1044 |
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| Four Roses |
Full color 9 1/2" x 13 1/2" ad that is for Four Roses Premium American Whiskey. This ad has a bottle of the product perched right there at the top of the page, sun shining behind it, and the words "A totally new taste in whiskey" next to it. The headline of the ad, placed lower in this ad, says "Introducing Four Roses Premium. You've got to taste to believe it". The ad then goes into some Questions and Answers. "Q. What's so new and great about Four Roses Premium. A. It's a whiskey with a remarkable taste, noticeably better than any ever created in distilling history. Q. That's a strong statement. Can you back it up? A. Yes, because there's something special about the way we make it. Next year new liquor regulations will enable all distillers to offer a new kind of lighter whiskey. But we own the world's largest inventory of highly prized, superbly aged whiskeys, grain spirits and seasoned barrels. So we can offer a product right now that can't be equalled a year from now. Or ten years from now". There are three more questions and answers here to be read. |
June 25, 1971 Life magazine |
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$7.50 |
View Liquor 1204 |
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