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| Calvert |
Full color 9 3/4" x 13 3/4" ad that is for Calvert Reserve and Calvert Special Blended Whiskies. The ad headline says that "Calvert's Protective Blending protects the character and fine quality of Calvert Whiskey". It then says that "Nature uses Protective Blending to protect the creatures of forest and stream. Calvert employs another kind of Protective Blending to protect the smoothness, mellowness and flavor of its whiskey. That is why there is such perfect uniformity in the quality of Calvert, wherever you find it. Try Calvert next time and see what Protective Blending does...to add to your drinking enjoyment". On the left-hand side of this ad there is a headline saying that "Nature's Protective Blending Protects The Trout" and, then, they show two different examples of differences in the background. First, it shows about six fish swimming and the ad says "In a clear pool with white sand bottom the brook trout with its brilliant speckles would be sighted quickly by prowling mink or passing fish hawk". Then, referring to the situation with the shade and the currents and the algae and everything else, it says "But in it's native stream where its gay dress blends perfectly with the pebbled bottom and the mossy logs, it takes a bright eye indeed to see this elusive game fish". |
May 20, 1940 Life magazine |
1 |
$9.00 |
View Liquor 1235 |
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| Calvert |
Full color 10" x 13" ad with intentions to prove that "All the world loves a 'Happy Blending'". Ad contains several drawings and a story of two elephants, Eustace and Maggie, who meet and marry. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 29, 1941 Life magazine |
1 |
$8.50 |
View Liquor 87 |
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| Calvert |
Full color 9 1/2" x 13" ad for their Reserve and Special Whiskies. The ad has drawings that feature cartoon drawings of a Zebra couple being romantic in their house. The ad headline starts by saying "In black and white, we'll demonstrate Why Happy Blending's simply great". There are pictures of the female bringing a platter of this product with two glasses and the male holding his glass up to inspect the amazing quality of it. There is an owl saying "Be Wise!" and a banner claiming that "Clear Heads Choose Calvert". |
October 26, 1942 Life magazine |
2 |
$8.50 |
View Liquor 169 |
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| Calvert |
Full color 9 1/2" x 14" ad that is for Calvert Reserve Blended Whiskey. This ad, appearing near Christmas-time, has a drawing that has gift-giving in mind. It is a picture of a couch that has several Christmas packages on it, each labeled, and there are two that are attracting the attention of the family dog. Nearest to him is a dog bone with the name of "Patches" on it and, farther away, is a bottle of Calvert Reserve with the name of "Bob" on it. That one seems to be attracting more of the dog's attention than the bone. As the headline claims, "That makes two of us who got what we wanted". The ad also says that "A man's best friend this Christmas, we say, is likely to be the one who gives him a bottle of Calvert. For this superb whiskey is the real thing...so smooth and flavorful it simply can't be imitated! That probably explains why, year in and year out, Calvert is reported "the whiskey most often asked for by name". (P.S. While you're rounding up Calvert for your Christmas list, pick up some for your own holiday hospitality. But be sure you get Calvert...if you want the real thing". |
December 17, 1945 Life magazine |
1 |
$8.50 |
View Liquor 1267 |
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| Calvert |
Full color 9 1/2" x 12 1/2" ad with a drawing of a stable with a table that holds several items including an opened bottle of Calvert Reserve and a filled glass. In the background is a horse, who looks like Mr. Ed, and it seems is responsible for the ad headline, "That tenderfoot certainly is wise about some things". It then says that "Maybe he doesn't know a stirrup from a saddle...but judging from that glorious Calvert highball, he sure knows his whiskey! Make no mistake, Calvert is very definitely the real thing in whiskey. Fact is, we've blended more fine whiskey in our time than any other distiller in America...and that magnificent Calvert blend has yet to be matched. Moral (and this is right from the horse's mouth): It's just plane horse-sense to make sure your next highball is made with Calvert....it's the real thing!" |
April 29, 1946 Life magazine |
1 |
$8.00 |
View Liquor 177 |
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| Calvert |
Full color 7 3/4" x 11 1/4" ad for their Reserve and Special Blended Whiskey. The ad has a picture of a Collie sitting next to a wrought iron patio table looking at the two filled highball glasses sitting on a platter next to a pair of tennis rackets. With the wisdom that only a dog could have she thinks "SO that's why they took time out between sets". |
July 1946 Outdoor Life |
0 |
$8.00 |
View Liquor 461 |
Temporarily |
| Calvert |
Full color 9" x 12 1/2" ad for their Special and Reserve Whiskies that make great Christmas Gifts. A drawing shows a pair of Polar Bears driving a sleigh that is filled with Christmas Gifts and the headline has them saying "We're bears on gifts...we know the trends. This year it's Cavert's Happy Blends." Other drawings show them delivering their gifts to appreciative friends and each picture has a rhyming caption. |
Unknown |
1 |
$8.00 |
View Liquor 844 |
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| Calvert Reserve |
Full color 10" x 13" ad has a drawing by Tom Lovell of a man's workshop being watched over by his German Shepherd. The dog is looking at the workbench that holds a vise, screwdriver, hammer, a pipe and his bottle of Calvert Reserve with a filled glass. The dog is thinking "I see he uses his head as well as his hands". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned image. |
March 24, 1947 Life magazine |
1 |
$8.00 |
View Liquor 82 / Lovell |
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| Calvert |
Full color 8" x 11" ad for their Reserve Blended Whiskey has a drawing of two bears sneaking up on a campsite and noticing a bottle of Calvert Reserve with three cups. The one bear says to the other "Let's raid this camp - They've the best of everything". |
June 1948 True magazine |
1 |
$8.00 |
View Liquor 83 |
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| Calvert |
Full color 9 1/2" x 13 1/2" ad for their Reserve Blended Whiskey has a drawing of California's Catalina Island with a platter of Calvert Reserve floating overhead accompanied by two different filled glasses. The ad headline claims that this whiskey "Challenges Comparison!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1950 Life magazine |
1 |
$8.00 |
View Liquor 262 |
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| Calvert |
Full color 9 1/2" x 12" ad has a photo of Mr. Stevan Dohanos sitting on the couch in his den holding a glass that is surely filled with Calvert whiskey. The ad headline assures us that this is for "Men of Distinction". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 16, 1951 Life magazine |
1 |
$8.00 |
View Liquor 235 |
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| Calvert |
Full color 9 1/2" x 13" ad has three photos of a man checking out two different shot glasses of whiskey. The ad headline explains that "They look alike...but which whiskey really tastes better?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1951 Life magazine |
1 |
$8.00 |
View Liquor 226 |
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| Calvert |
Full color 9 1/2" x 13 1/2" ad that starts one to wondering when they say "There's the rhyme...and here's the reason!". This ad is for Calvert Reserve Blended Whiskey and this man who is checking the taste out is a real estate salesman. The ad identifies the man by saying "A real estate salesman out west...Is sold on this simple taste test. Compare whiskies says he...And I'm sure you'll agree...After one sip that Calvert is best". It has three pictures of the man doing his test "Sniff...Taste...Choose" and you will choose Calvert too. As the ad says, "Compare...and you'll switch to Calvert". |
October 13, 1952 Life magazine |
1 |
$8.00 |
View Liquor 935 |
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| Calvert |
Full color 10" x 14" ad for their Reserve American Blended Whiskey. There is a very enticing picture of an ornate table set with a golden brown turkey, an open bottle of Calvert Reserve and a glass filled with a drink made with this product. The ad tells us "Turkey, Maryland style and Calvert Reserve...Nothing finer in American Taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
1 |
$7.50 |
View Liquor 658 |
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| Calvert |
Full color 10" x 12 1/2" ad for their Reserve Blended Whiskey shows a man standing in the woods looking up at the trees while he holds a glass filled with Calvert. In the foreground of the picture is a small table with a large white gloved hand holding a shot glass filled from a bottle of Calvert Reserve. |
March 9, 1959 Life magazine |
1 |
$7.50 |
View Liquor 102 |
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| Calvert |
Full color 9 1/2" x 13 1/2" ad for their Reserve Blended Whiskey. There is a picture of a smiling man sitting in his living room done in shades of pink, reading a book and holding up a glass that is probably filled with a drink mixed with Calvert Whiskey. In the foreground of the picture is a round table with a large statue of a hand with a white glove on it and holding a filled shot glass while an unopened bottle of Calvert sits on a little pedestal in front of it. The headline tells us that "Only the Calvert Hand of Skill blends a Whiskey with so much Power to Please!". The text claims that the hour when "The day's concerns ease and fade, and the best of all worlds is the one lighted by your own lamp" is the hour you should share with Calvert. |
May 18, 1959 Life magazine |
1 |
$7.50 |
View Liquor 865 |
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| Calvert |
Full color 9 3/4" x 13 1/2" ad that is another one that wants to make everyone aware of their Calvert Reserve Blended Whiskey. This ad gives the impression of relaxing at the end of a hard days work. It shows two men and a woman pausing and reflecting, both of the men are holding a glass filled with Calvert Reserve Whiskey and the woman is smiling and listening to the two men talk. The ad headline says that "Calvert has more Power to Please...because it's the whiskey only the Hand of Skill can blend!". It continues by saying that "A good day's sail behind you...Calvert Reserve in your glass...and a world of pleasure is yours! Even friends are more fun with Calvert. It's a happy blending of the full strength you want in whiskey...the easygoing taste you've always looked for. Try Calvert Reserve yourself tonight. No other whiskey has so much power to please!". |
June 29, 1959 Life magazine |
1 |
$7.50 |
View Liquor 1093 |
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| Calvert | Full color 10" x 13" ad for their Reserve Blended Whiskey shows three jovial well-dressed men laughing as they hold their drinks. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 28, 1959 Life magazine |
1 |
$7.50 |
View Liquor 50 |
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| Calvert |
Full color 9 1/2" x 12 1/2" ad for their Reserve Blended Whiskey. The ad has a picture of a smiling man holding up a glass filled with a drink made from Calvert Reserve Whiskey while the background of the picture is filled with golden leaves on a tree. The ad headline indicates the man is smiling because "Calvert has more to please because the whiskey only the Hand of Skill can blend!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine |
1 |
$7.50 |
View Liquor 573 |
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| Calvert | Full color 10" x 13" ad for their Reserve American Blended Whiskey. The ad has a picture of a party where a man is feeding a lady a piece of fruit from his mixed drink. The ad headline claims that "Calvert has more Power to Please" and calls it "the rare whiskey only the Hand of Skill can blend". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 16, 1960 Saturday Evening Post & January 18, 1960 Life magazine |
3 |
$7.50 |
View Liquor 68 |
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| Calvert |
Full color 9 1/2" x 13" ad for their Reserve American Blended Whiskey. There is a picture that seems to have been taken at a costume party populated with formal-type people. A man, holding a drink probably made with Calvert, is talking to a lady in a white dress who has no drink in her hands but is running her fingers across this other man's chest. Both of these people have removed their masks and are holding them gaily in their hands as they talk because, we all know, it is difficult to make the proper impression when your face is encumbered. The headline promises that "Calvert has more Power to Please" and the text indicates that this picture was taken at Midnight when "gaiety is at its height". It talks a bit more about the taste of this product and calls it "the rare whiskey only the Hand of Skill can Blend!" |
January 25, 1960 Life magazine |
1 |
$7.50 |
View Liquor 777 |
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| Calvert |
Full color 9 1/2" x 12 1/2" ad for their Reserve American Blended Whiskey. The ad has a picture that shows two bottles of their whiskey standing on top of several solid-gold bars with a scene of a man fishing on a rolling stream in the background. The ad asks the question "Why is one of these whiskies insured for One Million Dollars?" and the ad explains that the one on the right is insured but the one on the left, and all other bottles made by Calvert have the same quality so they will have the same taste. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 7, 1961 Life magazine & May 9, 1961 Look magazine |
2 |
$7.50 |
View Liquor 580 |
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| Calvert |
Full color 9 3/4" x 13 3/4" ad that wants you to know what a "Delicious Discovery!" that Calvert Reserve American Blended Whiskey is. The ad picture is of two couples sitting, dressed up, around the fireplace on a cold evening. I say they are dressed up, and, they have a bottle of Calvert Reserve on the table and it is surrounded by full glasses. The ad says that "It's the right whiskey for Today's Taste - delicious Calvert Reserve. Smooth. Light. And so good tasting! Enjoy the whiskey you'll remember with pleasure. When it's Calvert, whiskey is delicious". At the bottom right it shows two bottles of this product stacked upon several gold bars and the text says the "Taste insured for One Million Dollars" and, it also says, that it's "Always Good as Gold". |
November 10, 1961 Life magazine |
1 |
$7.50 |
View Liquor 1052 |
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| Calvert |
Full color 9 1/2" x 13" ad for their Reserve American Blended Whiskey. The ad has a picture of a skiing lodge that is being shared by two couples. They are sitting and enjoying the roaring fire in the fireplace and the bottle of Calvert that will soon be empty. The ad headline explains that "Suddenly, whiskey is delicious...when it's Calvert Reserve". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 30, 1962 Look magazine |
1 |
$7.50 |
View Liquor 615 |
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| Calvert |
Black and white 9 1/2" x 13" ad for their Reserve American Blended Whiskey. The ad has a picture of a man sitting in a chair holding a glass up and looking at as if asking "Where have you been all my life". Standing behind him is a woman, with a cigarette in her hand, telling him "See what you've been missing?". The ad headline informs the readers that "Whiskey is Delicious...when it's Calvert Reserve". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 28, 1962 Look magazine |
1 |
$7.50 |
View Liquor 592 |
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| Calvert |
Full color 9 1/2" x 13 1/4" ad that shows in a picture three off the drinks that can be made by using Calvert Reserve American Blended Whiskey to make your drinks. The top 3/4 of the ad shows these drinks in three different kinds of glasses, with the largest one in the center. The text under the picture asks you to "Taste what you've been missing" and the ad headline tells you that "Whiskey is Delicious when it's Calvert...the whiskey you'll remember with pleasure". The ad then describes this as "So good-tasting, so extra-smooth - you know at once something wonderful has happened to Calvert. This is today's Calvert Reserve - made expecially for today's taste. For your taste! Tonight, call for Calvert Reserve". |
October 26, 1962 Life magazine |
1 |
$7.50 |
View Liquor 1054 |
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| Calvert |
Full color 9 3/4" x 13 1/2" ad that is for Calvert Extra Blended Whiskey. This ad starts off with a question, "What should Soft Whiskey be?" and then gives a couple of descriptions. "According to the dictionary definition of soft, Soft Whiskey should be a whiskey having a soothing or quietly agreeable taste; lacking harshness or coarsness; affecting the senses in a gentle or pleasant manner. It is.". And then, to end the ad in a very fashionable way, it shows a bottle of Calvert Extra Blended Whiskey standing front of the label forward, there in the darkness. |
December 3, 1963 Look magazine |
1 |
$7.50 |
View Liquor 1225 |
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| Calvert |
Full color 9 1/2" x 13 1/2" ad for the Calvert Extra Blended Whiskey. The ad has a picture of a filled bottle taken from such close-range that they were not able to fit the whole bottle in the ad. The top half of the neck, above where it says The Soft Whiskey, is out of the picture. The text, as texts so often do, tells us how to do something that we really didn't have a question about. This text says that "Soft Whiskey can do anything any other whiskey can do. It just does it softer". |
February 25, 1964 Look magazine |
1 |
$7.50 |
View Liquor 984 |
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| Calvert |
Full color 10" x 13 1/2" ad that shows a bottle of the Calvert Extra whiskey, which the neck label calls The Soft Whiskey. The bottle is standing in the background, with the top off and lying next to it, with a glass filled with ice and the liquor poured from the bottle. The text tells us a simple fact. "A highball made with Soft Whiskey is called, appropriately enough, a Softball". After pondering this for a moment or two, our mind wanders onto something else. |
May 17, 1964 Life magazine |
2 |
$7.50 |
View Liquor 1039 |
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| Calvert |
Full color 10" x 13" ad for their Canadian Lord Calvert Canadian Whisky. The ad has a picture of a full bottle of this product that is on a white surface and has had the top removed. The ad headline begins "Why Canadian Lord Calvert is coming across the border in barrels" and the ad explains that it is the only way to get it to the consumer at a reasonable price. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 12, 1964 Life magazine |
1 |
$7.50 |
View Liquor 601 |
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| Calvert |
Full color 9 1/2" x 13 1/2" ad for the Calvert Extra Blended Whiskey that asks the question "Soft Whiskey. How do we soften it withoug lowering the proof?". That is a good question. As the ad says, "A lot of people would like to know the answer to that one. Distillers (and we're no exception) have been trying to come up with a Soft Whiskey since the year one. Some thought lowering the proof would do the trick. No good! The result: weaker whiskey. But not Soft Whiskey. And we're not so perfect either. We failed miserably with Soft Whiskey experiments. Finally after over 22,000 of them, Bingo! A way og Softening whiskey without draining it's strength. An 86 proof that could do anything any other 86 proof could do. Only do it softer. Calvert Extra swallows easy. It's gentle going down. It sort of walks softly but carries a big stick. As for letting you in on how we soften Soft Whiskey, this much is safe to tell. We do things with Calvert Extra that some distillers wouldn't hear of. Like doing some distilling in small batches as opposed to large ones. You really can't expect us to tell you more. Not after all that work. That soft we're not". They may be "Soft" but they have a big "86 Proof" sticker in the ad. |
February 26, 1965 Life magazine |
1 |
$7.50 |
View Liquor 1109 |
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| Calvert |
Full color 9 3/4" x 13 1/4" ad that is for Calvert Extra Blended Whiskey 86 Proof. In this ad, the headline says that "We inderestimated the power of Soft Whiskey" and they are unsure about which way to turn. The ad says that "That's putting it mildly. It seems like only yesterday we had all but given up hope of ever developing a Soft Whiskey. We scored zero in over 22,000 experiments. Granted, when we finally hit it we knew we had a good thing, (Distillers have dreamt of a Soft Whiskey for years.) But if anyone had told us, 2 years ago, that we'd be selling in such fantastic volume, we'd have laughed. Who could have believed people would actually bring our ads into their liquor stores to make certain they got "this Soft Whiskey stuff". Don't you underestimate the power of Soft Whiskey" either. It's 86 proof. And does anything any 86 proof does. It just does it softer. Calvert Extra goes down easy. It sort of swallows softly but carries a big stick. While we're at it, one way we soften Soft Whiskey is by doing some distilling in small batches as opposed to large. The second and third way we'll leave unmentioned. The other distillers will have to find a Soft Whiskey without our help. If they find it, more power to them". |
April 20, 1965 Look magazine |
1 |
$7.50 |
View Liquor 1242 |
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| Calvert |
Full color 9 1/2" x 13" ad for their Extra Blended Whiskey. The ad has a picture of an attractive, formally-dressed lady holding up a glass partially filled with ice and a mixed drink while looking at the camera. The ad headline assures us that "Even a lady could learn to like Soft Whiskey. It's not hard." It then tells us that "Many women don't find whiskey very likeable. In fact, they find it hard to take. So you usually find them with gin or vodka, or one of those lady drinks. But we've changed all that. We've given whiskey more appeal. A lady can even drink Soft Whiskey straight. Without batting an eyelash. Soft Whiskey swallows nice and easy, treating her ever so tenderly. But don't get the wrong idea. Soft Whiskey is no softie. It's 86 proof. And does exactly what any 86 proof drink does. It just does it softer. So lady, be discreet". It then assures us that some of the Calvert Extra is distilled in small batches, instead of huge ones. |
May 21, 1965 Life magazine |
2 |
$7.50 |
View Liquor 501 |
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| Calvert |
Full color 7 1/2" x 10 3/4" ad for their Extra Blended Whiskey. The ad has two pictures of one of their bottles. The first picture is of the bottle against a light-colored background and the other picture shows the bottom half of a bottle that is sitting on top of a dark coiled spring. The ad headline calls this a "Soft Whiskey. The whiskey with a shock absorber." and the ad mentions some of the tricks they use to make this whiskey easier to drink. |
September 3, 1965 Time magazine |
1 |
$7.50 |
View Liquor 487 |
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| Calvert |
Full color 9 1/2" x 13 1/2" ad for their "Extra" Blended Whiskey. The headline assures you that "You'll never miss what's missing from Soft Whiskey" and has a picture of a distorted flame to divert your attention. The text talks about how this product "goes down easy and stays smooth all the way down". It mentions too that it is distilled in small batches instead of large ones but that is about all that they will tell you about how they make it. The text says that "Good business sense prevents us from telling you more about how we make Soft Whiskey" and reminds you that you will never miss what is missing from Soft Whiskey "but if you haven't tried it yet you're missing a lot". |
March 25, 1966 & April 15, 1966 Life magazine |
2 |
$7.50 |
View Liquor 715 |
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| Calvert Reserve |
Full color 10" x 12 1/2" ad with the headline "Soft Whiskey: Whiskey with the tiger taken out." The ad contains a drawing of the end of a tiger's tail and the text explains how their distilling process makes their product "soft". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 20, 1966 Life magazine |
2 |
$7.50 |
View Liquor 104 |
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| Calvert |
Full color 10" x 13" ad for their Canadian Lord Cavert Whisky. In the ad we can see an opened bottle of this fine product with a glass in front of it with it's contents partially finished. The headline calls it a "Sleeper" and explains that nobody really cared when they "..first slipped into town". People began to try it and first appreciated the taste, then the price. The explanation is that by bottling in in America instead of in Canada where it is made saves about $1.00 per bottle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Liquor 643 |
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| Calvert |
Full color 9 3/4" x 13 1/2" ad that is for Calvert Extra Blended Whiskey. This ad asks the question, "Is Soft Whiskey soft? Draw your own conclusion". That's a good question so you feel that you have to read what is offered in the ad. "You have to taste Soft Whiskey to believe it. Anything less won't prove a thing. Do all whiskeys taste the same going down? Or is this one different? Can Soft Whiskey do what any other 86 proof whiskey can do, only softer? Or is it a gimmick? You know our answers. Now we'd like yours. How soft is Soft Whiskey? We'll accept your conclusion if you'll swallow our pride". They have asked a question that it is up to you to answer. There is a picture of a bottle of this product at the bottom left in this ad. To the right of that there is a large blank space that says Drawing Room. I think I know what I would do. |
March 24, 1967 Life magazine |
1 |
$7.50 |
View Liquor 1208 |
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| Calvert |
Full color 10" x 13 1/2" ad for their Calvert Extra Blended Whiskey in which it says that "Soft Whiskey doesn't need it". What doesn't it need? "It doesn't need a big fruit salad to make it go down nice and easy because Soft Whiskey goes down that way to begin with. Right from the bottle. So you can imagine how good it tastes with the optional extras. What's the secret? Well, for one thing, we do some of our distilling in small batches instead of giant ones. And for another, we're not going to say another word. (After all, it took us years to come up with our very own Soft Whiskey. Let someone else work that hard on theirs.) What's important to you though is what's in that bottle: a full 86 proof whiskey that's easy to take. So next time you make a whiskey sour or an old fashioned, make it with Soft Whiskey. And save some of the fuit for breakfast". This explains what the glass filled with cherries and lemons and oranges is there for. |
April 21, 1967 Life magazine |
1 |
$7.50 |
View Liquor 1026 |
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| Calvert |
Full color 10" x 13 3/4" ad for Calvert Extra Blended Whiskey that feels that there isn't too much that really needs to be said about this product. The headline, three words that take up the top half of the page, says simply that "Life's hard enough". Very astute. Then, the bottom half of the ad, has a picture of a bottle of Calvert Extra off to the right and the white words against the black background says that "At least whiskey should be Soft Whiskey". Very subtle, very astute. |
November 24, 1967 Life magazine |
1 |
$7.50 |
View Liquor 1088 |
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| Calvert Extra |
Full color 10" x 14" ad with the top half of the ad filled with the claim, "We didn't break its spirit. We just tamed it." This ad for their Calvert Extra liquor tells the story in as few words as possible probably because it tastes so good. The words next to the picture of the bottle has them saying that "We made Soft Whiskeyl soft. But it's still 86 proof.". |
February 23, 1968 Life magazine |
1 |
$7.50 |
View Liquor 965 |
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| Calvert |
Full color 10" x 13 1/2" ad that is another one for their Calvert Extra Blended Whiskey. This ad is somewhat different, it has a black, granite-style floor that goes from front to back in the ad and there is a filled bottle of Calvert Extra sitting in the back, right-side corner of the picture. The ad headline next to it claims that "It's not pushy". It then warns you to "Watch out, though, for its easy-talking ways. Soft Whiskey could soft sell you into forgetting that it's 86 proof". At the bottom of the ad are placed the words "Calvert Extra. The Soft Whiskey". |
October 3, 1969 Life magazine |
1 |
$7.50 |
View Liquor 1110 |
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| Calvert Extra |
Full color 9 1/2" x 12" ad has a photo of a very disappointed bowler who has just thrown a 7-10 split. The ad headline reminds us that "When the going gets hard, the whiskey should be soft." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1971 Life magazine |
1 |
$7.00 |
View Liquor 273 |
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| Calvert |
Full color 9 1/2" x 12 1/2" ad for their Extra - The Soft Whiskey. The ad has a picture of a man who is having a fairly unsuccessful day of playing golf. His cart is parked in the background and he is standing at the edge of a pond leaning on an iron and watching the ripples in the water indicating where his poorly hit ball went to it's watery grave. The headline serenades those of us who have days like this by saying that "When the going gets hard, the whiskey should be soft". | "
July 16, 1971 Life magazine |
1 |
$7.00 |
View Liquor 830 |
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| Canada Dry |
Black and white 9 1/2" x 13" ad for their Kentucky Straight Bourbon Whiskey. The ad has a picture of a bottle of their product sitting on a table in front of an open book. The ad headline claims that "Some Bourbons have a lot to say about their history. Ours goes back 2 million years." The rest of the ad text amounts to a geology lesson that explains why Kentucky is the best place to make Bourbon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 11, 1965 Life magazine |
1 |
$7.50 |
View Liquor 505 |
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| Canada Dry |
Full color 9 1/2" x 13" ad for their Kentucky Straight Bourbon Whiskey. There is a picture of a bottle of this product that has just been opened and an amount poured into the accompanying glass that has ice and some mixer added to it. For those of you who are not impressed with the generic name, Canada Dry, the company asks you to "Meet our kissin' cousin from Kentucky". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Liquor 640 |
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| Canada Dry |
Full color 9 3/4" x 13" ad that has a bottle of Canada Dry Bourbon Kentucky Straight Bourbon Whiskey standing there and the headline says that "Maybe if it were a little less good we'd call it "Kentucky Sovereign". Or something". The ad says that "Fine-sounding names are a tradition in the world of Bourbon. But fine-sounding names don't do anything for the taste of Bourbon. Canada Dry has done something for the taste of Bourbon. We made it smoother. Very gently, very precisely, we nurse the ingredients along through every step of the distilling process. (For example, the temperature is never allowed to vary so much as one degree while the Bourbon is cooking.) Maybe we broke with tradition when we called our Bourbon "Canada Dry." But we think the traditional Bourbon-lover will forgive us when he finds our how much better our Bourbon tastes". |
April 21, 1967 Life magazine |
1 |
$7.50 |
View Liquor 1027 |
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| Canadian Club |
Full color 9 3/4" x 14" ad that is for Canadian Club Blended Canadian Whisky. This ad has a three-picture story that is called "Blackout at Cerro De Pasco". In picture #1 it says "No, that's not an overexposed snapshot of a fried egg - but a photograph of a total eclipse, valued at $1,500" writes an astronomer. 'And when I think how close we came to returning without it, it makes me call for a Canadian Club". In picture # 2, it says "'We had organized an expedition to Cerro de Pasco, Peru, taking a half-ton of equipment. We suffered getting it down there and up into the mountains but we finally did manage it. The weather seemed perfect - cloudless and clear. Success looked so certain that we celebrated by breaking out a bottle of Canadian Club". In the third picture they say that "'But next day - the day of the eclipse - was completely overcast. We were in despair, but we continued to make last-minute tests of the huge telescopic camera. The afternoon passed, then almost at sunset - for the priceless 100 seconds of the eclipse - the sky suddenly cleared. We worked feverishly, and two minutes later had eight precious photographs. Out came the Canadian Club - and never has anyone enjoyed its distinctive, satisfying flavor more than out little party of scientists on that mountain top that evening in Peru". The advice is then offered to "Change Today, As Thousands Have. Taste for yourself why more Americans drink Canadian Club than any other imported Whisky". It then asks "Why do twice as many Americans now drink Canadian Club as did a few years ago? Why have they changed to this rare, imported whisky? The answer is in Canadian Club's utterly distinctive flavor - its all-around agreeable nature - that surprises and delights all tastes. Men themselves say Canadian Club is "light as Scotch", "rich as rye", "satisfying as bourbon." Yet it has a delicious flavor all its own. In Scotland, as in U.S.A., Canadian Club is the leading imported whisky. It is a favorite in 87 lands. Discover why, for yourself. Just try this unusual whisky in your usual drink, and taste the pleasing difference. Start to enjoy Canadian Club today!". |
May 20, 1940 Life magazine |
1 |
$9.00 |
View Liquor 1237 |
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| Canadian Club |
Full color 9 1/2" x 14" ad for their Blended Canadian Whisky. There are a series of pictures of people on horses and dressed in red coats jumping over white split rail fences and chasing the foxes with their pack of dogs. The headline asks "Tallyho in Yorkshire?" and gives the surprising answer "No, sir...it's Thomas jefferson's 'front yard'". The captions under each picture explain what is going on and the last picture shows three men holding glasses of Canadian Club and talking about a good day as the sun fades in the distance. |
October 26, 1942 Life magazine |
1 |
$8.50 |
View Liquor 864 |
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| Canadian Club |
Full color 10" x 13 1/2" ad that tells about "The camera that discovered a Gold Mine". The story in the ad tells about a man who lucked upon a gold mine. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 14, 1947 Life magazine |
1 |
$8.00 |
View Liquor 124 |
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| Canadian Club |
Full color 8" x 10 1/2" ad for their Whisky that is Made in Canada. This is another one of those story ads and this one tells the story of a man, Karl I. Peters, who took his turn trying to 'drive' a gondola when he took a trip to Venice. The ad shows some of the popular sites of this majestic city, some sites are seen from less of a distance than most gondolas pass, but the end of the trip is spent sitting in front of the Piazza sipping from a bottle of Canadian Club. |
April 5, 1948 Time magazine |
1 |
$8.00 |
View Liquor 626 |
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| Canadian Club |
Full color 9 3/4" x 14" ad for their Canadian Club Blended Canadian Whisky - Made by Hiram Walker. This ad has four pictures with five bits of text explaining what is going on. In the first picture it shows several men working on hanging decorations up and the text says "I stepped backstage just before Coronation Curtain Time! Trappings of royal splendor are ready to make London the world's most colorful city on Coronation Day. I helped set the stage. When a shopkeeper said, 'Give us a hand, Yank,' I pitched in, writes Sam Broadwater, an American friend of Canadian Club. 'Multiply this shopfront by thousands and you begin to see how London will look June 2". In the second picture, we see several men getting adorned in Military uniforms as the text says, "'It took an hour - I timed it - for those Corporals to don their Royal Household Cavalry uniforms for a Coronation rehearsal. One a member of the Blues, the other of the Life Guards, they wear the battle-dress of their 17th Century forebears". In picture Number 3, we see a man getting fitted with a large hat, a very large hat. "'I felt topheavy in the towering bearskin cap worn by the Coldstream Scots, Irish, Welsh and Grenadier Regiments of the Brigade of Guards. Michael Siberston, whose grandfather made bearskins for 19th century European armies, gave me a fitting. He made 3,000 of these headdresses for the Coronation". In the fourth picture, we see two men sitting in a pub, sharing a bottle of Canadian Club whisky. "London is a man's town and a London pub, like the famous Antelope, is every man's club. An honored member of the Antelope, I discovered is Canadian Club". |
June 1, 1953 Life magazine |
1 |
$8.00 |
View Liquor 1262 |
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| Canadian Club |
Full color 10" x 14" ad that claims that "Canada's Iceways kept me on edge". This is one of the series that dealt with some sort of excellent kind of erratic behavior that deals with Canadian Club Imported Whisky. The first picture shows the iceboat traveling at over 60 miles per hour and tipping up as it slightly loses control. Picture two shows the beginning of a race where they intend on beating 60. Picture three shows his boat after its crash from a squall hitting it and tipping it over. Four other racers came over and helped him out. Picture no. four shows several men celebrating after the race was done. One man asked the guest what he wanted and he said that he would stick to water. The host, Cecil Howard, said "As you will but don't drink it wichout this" as he poured it over Canadian Club. |
January 9, 1956 Life magazine |
1 |
$8.00 |
View Liquor 914 |
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| Canadian Club |
Full color 9 1/2" x 14" ad for their Blended Canadian Whisky. There is a picture of two men sitting and sharing drinks from a bottle of Canadian Club in an unusual room. One man is sitting in a chair with a table that is lower than his legs while the other man sits on the floor. They are talking as they look at old posters on the wall that refer to Canadian Club Whisky. The man in the chair tells the other "Taste it!...No wonder it has defied imitation for 72 years!" and the text explains some of the history of the product, claims it is sold in 87 lands while being aged for 6 years at 90.4 Proof. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 18, 1957 Life magazine |
1 |
$7.50 |
View Liquor 651 |
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| Canadian Club |
Full color 9 3/4" x 13 1/2" ad that is trying to tell you just how good Canadian Club Blended Canadian Whisky really is. This ad has a photo of a large grassy yard where a man in a uniform is surveying bottles that are placed, with their labels facing forward. The ad headline asks "Why did all these whiskies (65 of them!) try to imitate Canadian Club?". It the says that "In years past, unscrupulous distillers tried to capitalize on Canadian Club's towering reputation. The sixty-five bottles shown above are evidence of this. Yet, for 73 years, the distinctive flavor of Canadian Club has defied imitation. The only whisky that tastes like Canadilan Club is Canadian Club itself. When you buy a bottle of Canadian Club today, you know you are about to enjoy the one great whisky that captures the lightness of Scotch and the smooth satisfaction of Bourbon. Canadian Club is made by Hiram Walker, now celebrating 100 years of distilling leadership. It's "The Best In The House" in 87 lands". |
May 1958 Holiday |
1 |
$7.50 |
View Liquor 1152 |
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| Canadian Club |
Full color 9 1/2" x 13 1/2" ad for their Blended Canadian Whisky. The ad has a large evening photo of Monte Carlo, calling it the "social center of the Principality of Monoco" with, in the center of the picture, an inset photo of a bottle of Canadian Club. The headline tells us that "In Monaco as in 87 lands it's 'The Best in the House'." |
June 1959 Holiday |
1 |
$7.50 |
View Liquor 814 |
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| Canadian Club |
Full color 10" x 13 3/4" ad with another series of adventures that advertise Canadian Club Blended Canadian Whisky. The headline here is a "Life-or-death moment for a big-game hunter" and there are four photos in the series. The first, the largest photo, shows a hunter aiming his gun at a lion as the text says that "A full-grown lion is dangerous. And make no mistake about it, professional hunters told me. How right they were" writes Ron Shanin, an American friend of Canadian Club." The second picture is of the shot, "Game to the last, the lion was almost upon me before it dropped. (The photographer fainted as he took this picture) A lion usually flees. We must have startled this one at close range to trigger its attack". The third picture is showing a group of natives carrying the lion back to the camp and the fourth picture shows the three Americans sitting around a table sharing a glass of Canadian Club while the lion lies dead off to the side. |
June 29, 1959 Life magazine |
1 |
$7.50 |
View Liquor 1091 |
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| Canadian Club |
Full color 10" x 14" ad that is for their Canadian Club Blended Canadian Whisky. This is another in their "The Best In The House" ads, this one has the opening sentence of "I just couldn't be lady-like with this man-eating tiger!". This ad has four pictures that correspond to the story told. The first picture has a line beginning "'In the rugged Himalayan foothills of Assam' writes Mary Hurn, an American friend of Canadian Club, 'marauding tigers are a menace to life and limb'". The second pictures first sentence begins "'It was beginner's luck - but when the smoke had cleared, the tiger didn't look ferocious anymore'". The third picture shows the group staring at a tiger corpse and the first sentence says "'Weighing in at well over five hundred pounds, the tiger measured a good ten feet from tooth to tail'". The fourth picture shows several people dressed up and relaxing and, the first sentence says "'At Rambaugh Palace in nearby Jaipur, I joined the Maharaja in a victory toast'". |
April 11, 1960 Life magazine |
1 |
$7.50 |
View Liquor 1010 |
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| Canadian Club |
Full color 10" x 13 1/2" ad that is another in their "Challenge" ads. The text says that "It's a mistake to challenge the Tahitians at their own game". The top picture, where a native and a man in white clothes are preparing to each throw a spear, is labeled "Another adventure in one of the 87 lands where Canadian Club is 'Best in the House'". There are several more pictures with explanations talking about how poor the man in white really did. The last picture shows two white men sitting down and enjoying a glass of Canadian Club and the man who wrote the ad says "My pride was soon soothed by a drink of my host's - and my favorite whisky - Canadian Club". |
November 7, 1961 Look magazine |
1 |
$7.50 |
View Liquor 966 |
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| Canadian Club |
Full color 10" x 13" ad for their Blended Canadian Whisky. The ad has a series of photos of a man doing a limbo dance on the Virgin Islands. In these photos the bar that is being used is totally in flames and in the third picture his shirt catches on fire. A little water for the shirt and Canadian Club for the man in the shirt and everything is OK. The ad headline has him saying that "The Limbo was a dance I found too hot to handle!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10, 1962 Life magazine |
1 |
$7.50 |
View Liquor 553 |
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| Canadian Club |
Full color 10" x 13" ad for their Blended Canadian Whisky. This ad is another in their series of photos of a man in action. The headline claims that "You need the breaks to beat the breakers in Australia's stormy surf!" and starts with a picture of a lifeboat crew racing through the breakers. The following pictures show the boats in line, getting caught in the breakers and the crew having to swim for the shore and safety. The last picture shows a group of six sitting around a table on shore talking about their adventures and sharing a bottle of Canadian Club. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1962 Look magazine |
1 |
$7.50 |
View Liquor 637 |
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| Canadian Club |
Full color 10" x 13" ad for their Blended Canadian Whisky. This ad has a series of photos of a man who was persuaded to take part in a Loggers Sports Day in British Columbia. These show him climbing a 90-foot spar and slipping near the top. The third photo is a blurred background shot showing him approaching the ground at high speed while trying to dig his spurs into the tree. The fourth photo is of this adventurer sitting and holding a glass of Canadian Club and talking to another man who looks like he is wondering if his friend has had time to change his pants. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 2, 1962 Life magazine |
1 |
$7.50 |
View Liquor 634 |
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| Canadian Club |
Full color 9 1/2" x 12 1/2" ad for their 6 year old Blended Whisky imported from Canada. This ad has a series of photos of a man with a bow who is stalking a lion and shoots it with an arrow that has been treated with an anesthetizer. The ad headline says "If you like hunting with a sting in it, try to K.O. a lion with a needle" and describes how they use this method to tag lions in Africa. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1962 Look magazine |
1 |
$7.50 |
View Liquor 563 |
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| Canadian Club |
Full color 10" x 13 1/2" ad for their Blended Canadian Whisky. This is another in their series of Traveling to faraway places and participating in crazy local customs. In this ad Chuck Kern has traveled to Turkey and is determined to do their Ring of Fire Leap. The headline says that "In Turkey, they almost cooked my goose with their Ring-of-Fire leap" and their are several pictures of his successful attempt and his description of what he had to do. As usual the last caption tells about he and his friends celebrating with a bottle of Canadian Club. |
April 5, 1963 Life magazine |
1 |
$7.50 |
View Liquor 705 |
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| Canadian Club |
Full color 10" x 13" ad with a Parachuting theme. The ad shows a sequence of photos with the ad headline "Danger was my jumping partner a mile high over France". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 21, 1963 Life magazine |
1 |
$7.50 |
View Liquor 100 |
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| Canadian Club |
Full color 9 1/2" x 12 1/2" ad for their Blended Canadian Whisky. The ad has several pictures of an activity taking place in Austria. There are two teams of male players riding bikes with no brakes and playing a game using the rules of soccer. The ad headline claims that "The Austrians call it radball. I call it madball". |
September 20, 1966 Life magazine & November 1, 1966 Look magazine |
2 |
$7.50 |
View Liquor 544 |
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| Canadian Club |
Full color 7 3/4" x 10 3/4" ad that celebrates May being National Tavern Month which gives them a chance to talk about their Whiskey. There is a picture of an attractive lady wading in the surf with seaweed in one hand as the headline has her saying "I married a bartender". The ad talks about the fact that he fishes and bowls in his spare time as well as talks a good game of golf. It talks about the many hats that he and any other bartender must wear to keep his customers and it talks about what a good man he is outside of the job too. She feels the only bad thing about him is the hours that he has to work but that fact is OK with Hiram Walker. |
May 1967 Playboy |
1 |
$7.50 |
View Liquor 717 |
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| Canadian Club |
Full color 9 1/2" x 13" ad for their Blended Canadian Whisky. There is a picture taken on the Priest River in Idaho at the annual Logger's Festival. This picture shows a woman and a man competiting in a log-rolling contest and the headline wants us to believe that the woman is asking "Isn't there an easier way to earn my Canadian Club" and the man, looking less steady on his feet than his competition does, answers "No". The text calls this product "Smooth as the wind. Mellow as sunshine. Friendly as laughter" and urges "Don't spoil her. Make sure she earns her Canadian Club". |
November 18, 1969 Look magazine |
1 |
$7.50 |
View Liquor 725 |
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| Canadian Club |
Full color 9 1/2" x 13" ad for their Whisky with another adventure from around the world. The headline says "Diving 40 ft without oxygen was scary enough, until I found out what the white mizugi was for". The series of pictures and the captions tell the story of the author and a guide diving offshore of Japan without oxygen to retrieve pearls. The author has some luck, despite being able to stay underwather for a far shorter time than the female divers he was with, and manages to bring back some pearls for his wife. The last picture shows them celebrating in the Shima Kanko restaurant with Canadian Club, "The Best in the House in 87 lands". |
August 18, 1972 Life magazine |
1 |
$7.50 |
View Liquor 746 |
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| Canadian Club |
Full color 7 1/2" x 10 1/4" ad has several photos of the scenery of Hawaii. The ad headline asks you to "Search for the Hawaiian C.C. on us." and gives details of a contest they were having. |
October 1979 Playboy |
1 |
$7.00 |
View Liquor 285 |
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| Canadian Club |
Full color 7 3/4" x 10 3/4" ad for their Blended Canadian Whisky. Against a glossy black background is a bottle of this fine product with a pink bow, a silver rattle and a label that says "It's a Girl". Above this scene is the simple headline that reminds us that "There are times when only the best will do." |
February 22, 1982 Sports Illustrated |
1 |
$7.00 |
View Liquor 630 |
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| Canadian LTD |
Full color 7 1/2" x 10 3/4" ad has a photo of a bottle of their whiskey sitting next to a filled glass on a table that has hockey great Bobby Orr on a chair pulled up to it. The ad headline calls them "Two distinguished Canadians." |
October 1979 Playboy |
1 |
$7.00 |
View Liquor 293 / Bobby Orr |
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| Canadian Lord Calvert |
Full color 9 1/2" x 13" ad for their Custom Blended Whiskey. The ad has a picture of a distinguished-looking man wearing a brown three-piece suit sitting on a couch holding a glass filled with ice and a mixed drink. The ad headline identifies this whiskey as being "For Men of Good Taste...Lord Calvert". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 4, 1944 Life magazine |
0 |
$8.00 |
View Liquor 524 |
Temporarily |
| Canadian Lord Calvert |
Full color 9 1/2" x 12 1/2" ad has a photo of Mr. Anton Hulman, Jr. sitting on a small table in room full of hunting and fishing trophies. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 4, 1953 Life magazine |
1 |
$8.00 |
View Liquor 278 |
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| Canadian Lord Calvert |
Full color 9 1/2" x 13" ad for their Canadian Whiskey. The ad has a picture of a bottle that has the cap unscrewed. The ad headline is "Why Canadian Lord Calvert is coming across the border in barrels" and the ad text explains some reasons why. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 12, 1964 Life magazine |
1 |
$7.50 |
View Liquor 459 |
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| Canadian Lord Calvert |
Full color 10" x 13 3/4" ad that touts Canadian Lord Calvert whisky. The ad headline states that "Canadian Lord Calvert is the great Canadian Whisky with the funny price" and that has got to get your wondering. The ad shows a picture of a nearly full bottle of this product sitting in the background and, in the very front, sits a glass of the product with a very large ice cube in it. The ad text tells us that "This is one of the best whiskies ever made in Canada. Yet it's priced at about $1 less than you'd expect. Odd. But explainable. We're bringing Canadian Lord Calvert across the border in barrels and bottling it in the U.S.A. This way we save enough money in taxes and freight to shave about a dollar off the price of every fifth. The whisky itself is incomparable. There's never been one like it. We own five great old distilleries in Canada...all the way from British Columbia to Quebec. And every one of them got in on the act of making Canadian Lord Calvert. This is a very serious Canadian whisky. Only the price is funny". |
October 2, 1964 Life magazine |
1 |
$7.50 |
View Liquor 1097 |
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| Canadian Lord Calvert |
Full color 10" x 13 1/2" ad that asks the question "Are you spending an extra dollar on these three words?" and the three words that it is wondering about are "Bottled In Canada". This product is called Canadian Lord Calvert and there is a bottle of it shown in the lower right corner of this ad. The ad tells you, in response to the question at the top" "Not if you're buying Canadian Lord Calvert. You won't find the words "Bottled in Canada" on any of our bottles. We're bringing our great Canadian whisky across the border in barrels and bottling it in the U.S.A. This way, we save enough in taxes and freight to shave about a dollar off the price of every fifth. (Good Canadian whisky will never be cheap. But at least we've found a way to make it reasonable.) Canadian Lord Calvert is smooth, of course But this one has a richness that's even got the Canadians impressed. We can't give the credit to just one distillery. We own five in Canada and all of them contributed to this rare blend. Try it. Just look for the important new Canadian. In the handsome square bottle. Without those three little words". |
November 27, 1964 Life magazine |
1 |
$7.50 |
View Liquor 999 |
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| Canadian Lord Calvert |
Full color 10" x 13 1/2" ad that shows a filled bottle of the Imported Canadian Lord Calvert behind a tall blue box that looks like it could hold the bottle. The title of the ad, placed directly above the box, is "Winner". The ad starts off with the expression "Right down the line". Then it says that "We've got a taste that's winning loyal Canadian drinkers away from the whiskies they've been loyal to for years". As if this wasn't enough they also say that "We've got a winning price, too, because we bottle our imported whiskey here. If we bottled Canadian Lord Calvert in Canada where we make it, we'd have to charge you about $1 more a fifth". |
December 23, 1966 Life magazine |
1 |
$7.50 |
View Liquor 950 |
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| Canadian Lord Calvert |
Full color 10" x 13 3/4" ad that shows a nearly full bottle of this fine product and a glass with some of this in it and a man using ice tongs while wearing black gloves putting a piece of ice into it. The ad headline calls it a "Long Shot" and then claim that "No, we're not the favorite. Not yet. But we're the favorite of the people who've tried us. And more people are trying us every day. Right off, people like our taste. (Which figures - when you consider we've been making fine Canadian Whisky for Canadians for years.) And - a nice thing - we're not as expensive as we could be. We bottle imported Canadian Lord Calvert here. If we bottled in Canada where we make it, we'd have to charge you about $1 more a fifth. We figure you'd rather have the doller in your pocket. All things considered, you can see why the smart money is on our long shot". |
March 3, 1967 Life magazine |
1 |
$7.50 |
View Liquor 983 |
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| Canadian Lord Calvert |
Full color 10" x 13 1/2" ad for Canadian Lord Calvert in which they call it "The Canadian Horatio Alger". This ad has a photo of a partially filled bottle of this fine product and a glass that has been filled with some of what is missing from the bottle. The ad text explains that "Three years ago when we came on the scene, we were like those ambitions young men you've read about. A lot of pluck. And nowhere to go but up. True, we had a taste as great as any of Canada's great. (That's understandable. We've been making fine Canadian whisky for Canadians for years.) Plus we had a reasonable price. (Canadian Lord Calvert is bottled here. If we bottled it in Canada, where we make it, we'd have to charge about $1 more a fifth.) So look what's happened. More and more whisky drinkers are forsaking their old favorites. And imported Canadian Lord Calvert is starting to go from rags to riches. Maybe because of our taste. Maybe because of our price. Maybe because people still like a deserving young fellow to get ahead". |
April 14, 1967 Life magazine |
2 |
$7.50 |
View Liquor 1049 |
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| Canadian Lord Calvert |
Full color 10" x 14" ad for Canadian Lord Calvert Canadian Whisky. This ad shows a bottle of this fine product standing there next to a glass that has been partially filled with excellence. The ad text has a headline of "From The Bottom Up: An Immigrant's Struggle for Fame and Fortune". It continues by saying that "Four years ago, when we crossed the border, there was nowhere for us to go but up. We were just a little whisky with a lot of big ideas. (And a lot of big competitors who were here before us.) We did, however, have one advantage. We spoke the language. (After all, we'd been making fine Canadian whisky for Canadians for years. So we knew how to blend whiskies from our five different distilleries, to bring you the best the homeland could offer.) And look where it got us. Today a lot of whisky drinkers aren't drinking our big competitors. They're drinking imported Canadian Lord Calvert instead. Who knows? In another year, we could be an old American tradition". The end of the ad has a saying, "Strive, and you will succeed, my boy". |
May 24, 1968 Life magazine |
1 |
$7.50 |
View Liquor 1036 |
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| Canadian Lord Calvert |
Full color 9 3/4" x 13 1/2" ad that is for Canadian Lord Calvert Canadian Whisky. This ad has a picture of a bar where there is a bottle of Canadian Lord Calvert sitting there right next to a shot glass that is empty but it has signs that it was recently emptied. The ad headline says "How we passed the bar exam" and the text tells what did it. "In a bar, a whisky maker puts his reputation on the line. And, if the number of people switching to us is any indication, it looks like Canadian Lord Calvert is marked for success. For some excellent reasons. For one, we've been making great whiskies for Canadians for years. For another, we blended the finest whiskies in Canada from our five distilleries. But mainly, we have what we think is the best taste of any Canadian you can buy. And that's what counts in a bar exam". |
October 10, 1969 Life magazine |
1 |
$7.50 |
View Liquor 1239 |
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| Canadian Lord Calvert |
Full color 9 1/2" x 13" ad that refers to Canadian Lord Calvert by saying that "Being Canadian isn't everything". Shown in this ad is an opened bottle of this whisky from the side, the side that has the word Canadian embossed into the glass. We are then told that "All Canadian whisky is good. We know, because we've been making good whiskies up in Canada for years. But it took all our expertise and almost all our patience to come up with a great one: Canadian Lord Calvert, a perfect blend of the finest whiskies in Canada from our five different distilleries. You see, just being Canadian isn't everything. Being Canadian Lord Calvert is". |
November 14, 1969 Life magazine |
1 |
$7.50 |
View Liquor 1046 |
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| Canadian Lord Calvert |
Full color 7 1/4" x 10 1/2" ad has a photo of a young man riding a Wave Runner across a large body of water toward a sailboat in the distance. The ad headline describes "The spirit of Canada: We bottled it." |
October 1979 Playboy |
1 |
$7.50 |
View Liquor 291 |
|
| Canadian Mist |
Full color 7 1/4" x 10 1/2" ad for their Imported Canadian Whisky. There is a picture taken in a forest of tall, straight trees and, on the trunk of one that has fallen, stands tall a bottle of this product with the headline proclaiming "Canada at its best". The text simply encourages you to "Try the light, smooth whisky that's becoming America's favorite Canadian. Imported Canadian Mist". |
May 20, 1974 Newsweek |
1 |
$7.00 |
View Liquor 741 |
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| Canadian Mist |
Full color 7 1/4" x 10 1/2" ad for their Blended Canadian Whisky. The ad has a picture of a bottle sitting on a wooden dock next to two filled glasses. Behind this bottle is a still Northern lake with two people in a canoe and snow-covered mountains in the distance. The ad calls this whole scene "Canada at its best". |
November 7, 1977 Sports Illustrated |
1 |
$7.00 |
View Liquor 584 |
|
| Canadian Mist |
Full color 7" x 10" ad has a photo of a bottle of Canadian Whiskey and two filled glasses sitting on a stump on the edge of a lake with a snow-covered mountain in the background. In the middle of the lake is an island with a lit-up tent set up. The ad headline calls this "Canada at it's best." |
October 1979 Playboy |
1 |
$7.00 |
View Liquor 295 |
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| Carrington's |
Full color 8" x 11 1/4" ad for their Blended Canadian Whisky. The ad has a picture that looks like a customs official holding out for a signature a clipboard and pen to a gold Beaver wearing a hat and with a small suitcase sitting next to him as he perches on several stacks of cases of this product. The headline has him saying "Carrington C. Carrington declares: 'I'm coming across with Carrington's...the Canadian's Canadian whisky'". The ad shows a bottle of this product and gives the reminder to "Look for the gold beaver on the new green bottle - your assurance it's Carrington's". |
June 1959 Holiday |
1 |
$7.50 |
View Liquor 797 |
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| Charter Oak | Full color 10" x 13" ad has a drawing of a bottle of Charter Oak Bourbon against a tree. The ad claims that it is "Best in Bourbon - Best in Bond". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 1, 1951 Life magazine |
1 |
$8.00 |
View Liquor 25 |
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| Corby's |
Full color 8" x 11" ad with a "Short, short story for golfers". The ad talks about the first golf club in England in 1846, a Boston caddy defeating the world's top players in match play in 1913, a golfing Grand-Slam in 1935 and golfers returning to normal at the end of World War II in 1946. |
July 1946 Outdoor Life |
0 |
$8.50 |
View Liquor 115 |
Temporarily |
| Corby's |
Full color 10" x 13" ad that was dedicated to "Highball on a 'hot shot'" which is what they were calling the Corby's Reserved Blended Whiskey. Shown are the transcontinental railroad completion in 1869, the first all electric club car in 1900 and the diesel-electric engine in 1936. It then showed a picture of a railway car in the present time (1947) with groups of well-dressed men sitting at tables drinking as a waiter is seen bringing another platter of glasses of ice with a bottle of Corby's Blended Whiskey with the label facing the reader of the ad. The ad mentions the long list of the railroad lines that served Corby's, which they identified as A Grand Old Canadian Name. |
February 24, 1947 Life magazine |
1 |
$8.50 |
View Liquor 86 |
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| Corby's | Full color 10" x 13" ad for Corby's Whiskey. The headline asks "What's your favorite news photo?" It has drawings of several different news events of the past fifty years. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 14, 1947 Life magazine |
0 |
$8.50 |
View Liquor 23 |
Temporarily |
| Corby's |
Full color 10" x 13" ad is dedicated to stunt men and shows you how "They make thrills to order!". Shown are photos of high wire acts from 1870, jumping a motorcycle over a moving train in 1913 and airplane stunts over water in 1928. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 20, 1947 Life magazine |
0 |
$8.50 |
View Liquor 81 |
Temporarily |
| Corby's |
Full color 10" x 13" ad that lets the reader know "Needed: some great new 'liars'". Liars shown are Paul Bunyan from 1858, Pecos Bill from 1880 and "Kilroy was Here" from 1944. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 17, 1948 Life magazine |
0 |
$8.50 |
View Liquor 88 |
Temporarily |
| Corby's |
Full color 9 1/2" x 13 1/2" ad for a Christmas-time ad for Corby's Canadian Blended Whiskey. This ad has a painting, I think, of Father and Son and they are shown standing in one of their living rooms exchanging presents. The Father has opened his and the Son is just beginning to open his, just enough to see that both of the presents are the same, a bottle of Corby's Whiskey. Each of them are smiling and the ad has the Son saying, "Thanks - and the same to you". The ad shows the parrot "speaking" and the words that the ad would have us believe he was saying are "Corby's...A Grand Old Canadian Name". |
December 13, 1948 Life magazine |
1 |
$9.00 |
View Liquor 1174 |
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| Corby's |
Full color 10" x 13" ad dedicated to "Famous Mysteries that baffle us all". Shown are the Mary Celeste in 1872, whether climbers reached the top of Mount Everest in 1924, Houdini in 1926 and flying saucers in 1949. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 24, 1949 Life magazine |
0 |
$8.50 |
View Liquor 89 |
Temporarily |
| Corby's |
Full color 9 1/2" x 13" ad for their Blended Whiskey. The ad headline introduces "Famous races that set the world afire". Mentioned and illustrated are: an 1870 race between steamboats Robert E. Lee and the Natchez, 1908 auto race from New York to Paris, 1928 South Africa scramble for Diamond Mines and the 1950 Indianapolis 500. The text indicates that all of these famous events have taken place since the first bottle of Corby's was ever sold. The ad also offers Corby's Parrot Cocktail Picks available by mail or when purchasing your pint. |
May 22, 1950 Life magazine |
1 |
$8.50 |
View Liquor 374 |
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| Corby's |
Full color 9 1/2" x 13 1/2" ad for their Blended Whiskey. The ad talks about exploring underwater and has a headline of "Prying into secrets of the deep". The ad has four examples of undersea work. The first is a salvage operation from 1869, next is a diving suit from 1925, the third is an occupied steel ball in 1934 and the last is submarine ox carts from 1950. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 11, 1950 Life magazine |
0 |
$8.50 |
View Liquor 343 |
Temporarily |
| Corby's |
Full color 9 1/2" x 13 1/2" ad with the headline "Would you like to go exploring?". The ad contains four different drawings of different areas of discovery since the first bottle of Corby's was distilled. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1950 Life magazine |
0 |
$8.50 |
View Liquor 263 |
Temporarily |
| Corby's |
Full color 9 1/4" x 12" ad with small photos of twelve different service providers to the home. The ad headline calls this ad "Tips for winning Christmas grins" and gives a description for how to please each of the different people you come in contact with throughout the year. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1950 Life magazine |
0 |
$8.50 |
View Liquor 193 |
Temporarily |
| Corby's |
Full color 9 1/2" x 12 3/4" ad with the multi-colored parrot sitting on a bell that is ringing. The ad headline has the parrot saying "For whiskey quality that rings the bell look for Corby's Parrot". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1951 Life magazine |
1 |
$8.50 |
View Liquor 217 |
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| Corby's |
Full color 9 1/2" x 13" ad has a drawing of a colorful parrot sitting on top of a piano. The ad headline has him saying "For whiskey quality that hits a high note, look for Corby's Parrot". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 25, 1951 Life magazine |
1 |
$8.50 |
View Liquor 209 |
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| Corby's |
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. The ad has a picture of an arrow winging it's way toward the center of an archery target while the Corby's Parrot flies with it to ensure a
bull's-eye. The ad headline has the parrot saying "For whiskey quality found in the best circles, look for Corby's Parrot". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 20, 1951 Life magazine |
1 |
$8.50 |
View Liquor 471 |
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| Corby's |
Full color 9 3/4" x 13" ad has a drawing of a leaf rake pulling a pile of fallen leaves across the yard while the Parrot flies in. The ad headline has him saying "Fall in with Corby's parrot for good whiskey taste that's sweeping the country". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1951 Life magazine |
1 |
$8.50 |
View Liquor 227 |
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| Corby's |
Full color 9 1/2" x 12 1/2" ad has the parrot sitting on his perch looking at his reflection in a shiny blue Christmas ornament. The parrot is saying "Seek out Corby's Parrot for the reflection of good taste in whiskey". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 10, 1951 Life magazine |
0 |
$8.50 |
View Liquor 222 |
Temporarily |
| Corby's |
Full color 9 1/2" x 13" ad has a drawing of the Corby Parrot watching a clay pigeon fly by as a group of skeet shooters take aim. The ad headline says that "When your aim is good taste in whiskey - say Corby's". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1952 & May 19, 1952 Life magazine |
1 |
$8.50 |
View Liquor 300 |
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| Corby's |
Full color 10" x 14" ad for their Blended Whiskey. There is a painting of a summer day where a man living on a lake has just seen a friend pull up with his boat on a trailer. The man living there has his bottle of Corby's out with two glasses and he waves his friend over. The caption says "'Ready for launching'...calls for Corby's" and the headline reminds us that "Whatever the occasion...it's better with Corby's". |
April 15, 1957 Life magazine |
1 |
$8.00 |
View Liquor 678 |
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| Corby's |
Full color 9 1/2" x 13" ad has an old-time photo of a man on a bicycle who is going along a wooded path with his dog who has stopped to bark at a bird that has been flushed from hiding. The ad headline reminds us that "People who enjoy Corby's...enjoy life!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 23, 1957 Life magazine |
0 |
$8.00 |
View Liquor 450 |
Temporarily |
| Corby's | Full color 10" x 13" ad for their blended whiskey. The ad shows a ringing telephone and contains the text "In the 8 seconds from ring to ring 19 bottles of Corby's are sold in the U.S.A." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1958 Life magazine |
0 |
$8.00 |
View Liquor 40 |
Temporarily |
| Corby's |
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. The ad has a picture of the top of a bar which holds a bottle of Corby's Reserve Blended Whiskey next to four different glasses containing four different cocktails and highballs. I almost forgot, there's also a Blue Trumpet. The ad headline calls it a "One-Man Band" and it's referring to the Corby's which it calls "the smoothest whiskey this side of Canada". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 6, 1960 Look magazine |
0 |
$7.50 |
View Liquor 578 |
Temporarily |
| Corby's |
Full color 10" x 13 1/2" ad that shows a platter holding fruit, several mixed drinks and a bottle of Corby's Reserve Blended Whiskey on it. The headline under this photo says, appropriately, "One Delicious Flavor". It then says "But taste what Corby's does for other flavors. Light, mild Corby's turns out a fine Manhattan or Old Fashioned as readily as it does a highball - never overpowers. Why?...because it's...the smoothest whiskey this side of Canada". |
April 7, 1961 Life magazine |
1 |
$7.50 |
View Liquor 1053 |
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| Corby's |
Full color 9 1/2" x 13" ad for their Reserve Blended Whiskey. The ad has a picture of a watermelon cut in half with another quarter taken out, in the 1:00 to 3:00 position. Sitting on this shelf is a bottle of Corby's Whiskey and the ad tries to convince that fruit-flavored cocktails taste better when made with Corby's. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1961 Life magazine |
1 |
$7.50 |
View Liquor 502 |
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| Corby's |
Full color 9 1/2" x 13 1/2" ad for their Reserve Blended Whiskey. There is a drawing of a couple who have just finished playing a round of golf and she is holding the scorecard with an inquisitive look on her face while he holds a glass filled with Corby's. The headline urges you to "Move to the mild side" and the text calls Corby's smoother and tastier at 86 proof. The ad shows a picture of a bottle of this product with several glasses filled with the various drinks that can be tastefully made from this product. |
October 23, 1964 & April 2, 1965 Life magazine |
2 |
$7.50 |
View Liquor 854 |
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| Corby's |
Full color 9" x 13" ad that is another one in their "Move to the Mild Side" series. This ad has a bottle of COrby's Reserve Blended Whiskey standing next to three different glasses filled with different drinks made from this bottle. There is a drawing of a couple sitting on the floor playing a game of cards and the text says that "When you move to the mild side, you'll meet a new kind of drink. Smoother. Tastier. The secret: Corby's, the modern 86-proof whiskey that's made on the mild side. Try it; enjoy the difference". |
February 12, 1965 Life magazine |
1 |
$7.50 |
View Liquor 1077 |
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| Corby's |
Full color 9 1/2" x 12 1/2" ad for their Reserve Blended Whiskey. The ad has a picture of a well-focused bottle of Corby's in the foreground next to two different glasses filled with drinks made from this whiskey. In the background of the picture, slightly out of focus, are a couple, dressed in light colors, having a mild conversation. The ad headline asks you to "Move to the mild side". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 29, 1965 Life magazine |
1 |
$7.50 |
View Liquor 511 |
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| Corby's |
Black and white 9 3/4" x 13 1/2" ad that is to highlight their Corby's Reserve Blended Whiskey. The ad is simple, it has a picture of a bottle on the left side with a different kind of label on it, it shows a man and a woman sitting together on the floor, each with a glass of Corby's (wild guess) and a portable radio while the headline says that you should "Move to the Mild Side". To the right of this it shows what was probably the regular Corby's label, identifying the liquor and having the date "Since 1859" on it. This label is above the words, "Fine whiskey on the mild side...it's the smartest move you can make today! Try it!". |
April 22, 1966 Life magazine |
1 |
$7.50 |
View Liquor 1117 |
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| Crab Orchard |
Black and white 6" x 7 1/4" newspaper ad for their Kentucky Straight Bourbon Whiskey. The ad has a drawing of one of their bottles and the headline claims "93 Proof tells you it's Good". The ad claims you can buy a Pint bottle of Crab Orchard for 80 cents. |
March 12, 1936 Grand Rapids Herald |
1 |
$8.50 |
View Liquor 436 |
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| Crown Royal |
Full color 7 3/4" x 10 3/4" ad that shows an opened bottle of Crown Royal sitting next to a blue bag with the Crown Royal name embroidered into it. The ad headline warns that "At about $14, it's not everybody's bag". |
February 1979 Penthouse |
0 |
$7.00 |
View Liquor 153 |
Temporarily |
| Crown Royal |
Full color 7 3/4" x 11" ad that advertises the great taste of Crown Royal Blended Canadian Whisky. This ad is somewhat unusual. It has what turns out to be the label of a Crown Royal bottle and the bottle cap standing on top of the bottle. In the rest of the ad there are numbers 1 through 17 and if you take a pencil and go from number 1 drawing onto 7 you will have a picture of a bottle. The headline at the top of the page says "When it comes to great taste, everyone draws the same conclusion". |
April 1985 Ebony magazine |
1 |
$7.50 |
View Liquor 943 |
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