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| Black and white 9" x 14 1/2" ad for their Wesson-Snowdrift Oil designed for salads and cooking. This ad introduced a contest that offered "$150.00 in Cash Prizes for Recipes explaining Best Uses of" this product. The text explains that "Every housekeeper has at least one problem three times a day - breakfast, lunch and supper". It goes on to say that "The object of this advertisement is to bring to the attention of the housekeeper a decidedly valuable pure food article" and they wanted a chance to "interchange" the ideas of different people. The $150.00 cash prize was explained as being Best Recipe, $75.00 in cash; Second Best Recipe, $50.00 in cash and Third Best Recipe, $25.00 in cash. A boldly printed slogan in this ad states "Remember: Perfect for Salads - Cheaper than Butter - More Wholesome than Lard". |
July 1911 Ladies Home Journal |
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$9.00 |
View Wesson Oil 4 |
Temporarily |
| Black and white 5 3/4" x 12" ad with an idea for using their Oil to make the younger members of your family eat healthier. The headline claims that it is "No Longer a Problem to get children to eat more vegetables" and has a picture of a woman pouring Wesson Oil into a big spoon so she can "Add Wesson Oil when boiling vegetables". This woman is identified as Mrs. Mary Ellen Penney of Elmira, N.J. and the text has her comments on how doing this, following the summertime advertising campaign of Wesson Oil, has made a difference in being able to stuff good food into her children. The ad gives the simple instructions on how to do it when either boiling or steaming vegetables. |
November 13, 1935 Grand Rapids Herald |
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$8.00 |
View Wesson 5 |
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| Full color 7 3/4" x 11 3/4" ad for More Ways to use Wesson Oil. This ad features "NEWS...for you from old New Orleans" and features a String Bean Excellente recipe that is claimed to be a favorite there. The headline in the middle of the ad claims that "Hot or Cold Vegetables need Wesson Oil" and there are two other pictures that tell a story of a lady coming back from New Orleans and thrilling her friends with her exploits there. At the first dinner with one friend though the friend served a Shrimp a la New Orleans recipe that she was going to impress her with. Her friend mentioned that she got this recipe, and others, from the Wesson Oil - Better Homes and Gardens recipe booklet that is offered in this ad. |
March 1937 Better Homes & Gardens |
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$8.50 |
View Wesson 6 |
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| Black and white 5" x 11 1/2" ad for the well-known Wesson Oil Salad Bowl. The top headline starts off with "1, 2, 3 - and you have made the most popular summer dish" and it is "Cool - Healthful - Appetizing". There are three pictures that show how to make this delicacy. First, you decide what vegetables you would like to have and chop them up into bite size edibles. Then you mix the ingredients up with Wesson Oil, salt and pepper and a few others depending on what it is that you have chosen. The third picture warns that you should make this with Wesson Oil and not with anything else. There are two pictures near the bottom, one shows a husband saying "I'm too hot and tired to eat, dear". The other one is from after he is served the salad bowl. He is saying "Um-mm. This cool salad bowl makes me hungry for more". The bottom right side of the ad shows the one gallon container that this product was served in. |
July 1938 Better Homes & Gardens |
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$8.50 |
View Wesson 7 |
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| Full color 4 3/4" x 12 1/2" ad that is for Wesson Oil For Salads and for Cooking. This ad starts off with a recipe for "Quick 'n Easy "Brownies"! Yummy!". Then follows a tasty recipe for Rich Chocolate Brownies and a picture of a plate full of them sitting next to a bowl of cherries and pineapple slices. The ad then say that "Clear, pure Wesson Oil is wonderful for frying, too. It's most convenient. Pour just the right amount into the pan and there's never any waste. Good cooks say you can't beat fish fried in Wesson Oil. A crisp, delicious crust - moist and tender inside. You'll enjoy it's fine fresh flavor. Digestible,too". It then shows a tip for young cooks which is an explanation of "Marinating". Then, at the end, it shows another recipe, this one is a 2-Tone Dressing For Melon Ball Salad. |
August 1947 Better Homes & Gardens |
1 |
$8.00 |
View Wesson 11 |
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| Full color 10" x 13" ad for this product as a Liquid Shortening. The ad talks about using this in Baking Recipes and has pictures of, along with recipes for, a Stir-N-Roll Apple Raisin Pie and a Marble Chiffon Cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
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$8.00 |
View Wesson 2 |
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| Full color 5" x 10 3/4" ad for America's Favorite Salad Oil. The ad has a picture of a bottle of Wesson being poured into a bowl with the headline telling you to "Give salads variety - the 1-minute Wesson way". There are also pictures of different selections and recipes for a Summer Salad Bowl, the Wesson 1-minute French Dressing, a Sea-Breeze Salad and Frosted Tomato. |
May 1954 Woman's Day |
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$7.50 |
View Wesson 1 |
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| Full color 9 3/4" x 13 1/2" ad that gives you "This famous recipe calls for shortening you pour Wesson Oil". Below these words is a very delicious-looking Fruitcake wrapped, somewhat, with all the decorations of Christmas. The ad then says the "Wesson fruitcake cuts thin without crumbling - stays moist". The ad says tht "It's a proud moment when you can offer family and friends delectable fruitcake of your very own making. Generations have enjoyed this treasured Wesson recipe. It's a dark, moist cake - made easily because you use Wesson Oil - liquid shortening. Wesson pours to measure instantly and stirs in. There's no digging out shortening, no creaming". The ingredients are listed in the ad and the directions to cook it for 2 1/2 to 3 hours. The final words in the ad are that "Delicate salad oil makes the finest shortening - Wesson Oil". |
December 5, 1955 Life magazine |
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$8.00 |
View Wesson 9 |
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| Full color 7 3/4" x 10 3/4" ad for their Oil and another tasty delicacy you can make with it. There is a picture of a delicate plate with a fork and a piece of Chiffon cake sitting on it and the headline says that "For famous 2-egg Chiffon...you need the delicacy of Wesson Oil". The text contains the recipe for this cake, called Lovelight, while talking about what using Wesson will do for your baking. |
June 1956 Good Housekeeping |
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$7.50 |
View Wesson 2 |
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| Full color 9 3/4" x 13 1/2" ad that gives us another example of how Wesson Oil is "The Pure Vegetable Oil for Frying, Baking and Salads". In this ad we have pictured a Wesson Steak Au Poivre (Pepper Steak) and the directions on how to prepare it and cook it. This steak is shown below a big bowl of salad, a container of Wesson and a salt shaker. The ad says that you will get "Glorious eating...for better health through better nutrition". It then says that "Delicious steak and salad...with the wholesome bonus of Wesson, the pure vegetable oil, it's poly-unsaturated. Starting today - enjoy tempting meals prepared with Wesson...get the extra-good nutrition your family needs for good health. Wesson preserves vitamins in cooking - even helps us absorb more of certain vitamins. And Wesson itself is rich in Vitamin E". |
March 21, 1960 Life magazine |
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$7.50 |
View Wesson 8 |
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| Full color 9 3/4" x 13 1/2" ad for the Wesson Mayonnaise. The headline says that you should "Try the new mayonnaise with the tasty snap of apple cider vinegar!" and, pictured in the ad, is a full bottle of this product standing next to a sandwich and having a full apple sitting on top of it with an arrow shot right through it. The ad asks "Why didn't somebody think of it sooner? A tastier mayonnaise! Wesson makes it tastier with the snap of apple cider vinegar. And Wesson makes it better - with only the yolks of eggs - and Wesson's own pure vegetable oil. Look for Wesson. The tastier mayonnaise. It makes all the others seem bland and boring!". |
September 4, 1964 Life magazine |
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$7.50 |
View Wesson 10 |
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