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| Black and white 9" x 14 1/2" ad for their Wesson-Snowdrift Oil designed for salads and cooking. This ad introduced a contest that offered "$150.00 in Cash Prizes for Recipes explaining Best Uses of" this product. The text explains that "Every housekeeper has at least one problem three times a day - breakfast, lunch and supper". It goes on to say that "The object of this advertisement is to bring to the attention of the housekeeper a decidedly valuable pure food article" and they wanted a chance to "interchange" the ideas of different people. The $150.00 cash prize was explained as being Best Recipe, $75.00 in cash; Second Best Recipe, $50.00 in cash and Third Best Recipe, $25.00 in cash. A boldly printed slogan in this ad states "Remember: Perfect for Salads - Cheaper than Butter - More Wholesome than Lard". |
July 1911 Ladies Home Journal |
1 |
$6.00 |
View Wesson Oil 4 |
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| Black and white 5 3/4" x 12" ad with an idea for using their Oil to make the younger members of your family eat healthier. The headline claims that it is "No Longer a Problem to get children to eat more vegetables" and has a picture of a woman pouring Wesson Oil into a big spoon so she can "Add Wesson Oil when boiling vegetables". This woman is identified as Mrs. Mary Ellen Penney of Elmira, N.J. and the text has her comments on how doing this, following the summertime advertising campaign of Wesson Oil, has made a difference in being able to stuff good food into her children. The ad gives the simple instructions on how to do it when either boiling or steaming vegetables. |
November 13, 1935 Grand Rapids Herald |
1 |
$5.00 |
View Wesson 5 |
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| Full color 7 3/4" x 11 3/4" ad for More Ways to use Wesson Oil. This ad features "NEWS...for you from old New Orleans" and features a String Bean Excellente recipe that is claimed to be a favorite there. The headline in the middle of the ad claims that "Hot or Cold Vegetables need Wesson Oil" and there are two other pictures that tell a story of a lady coming back from New Orleans and thrilling her friends with her exploits there. At the first dinner with one friend though the friend served a Shrimp a la New Orleans recipe that she was going to impress her with. Her friend mentioned that she got this recipe, and others, from the Wesson Oil - Better Homes and Gardens recipe booklet that is offered in this ad. |
March 1937 Better Homes & Gardens |
1 |
$5.50 |
View Wesson 6 |
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| Full color 10" x 13" ad for this product as a Liquid Shortening. The ad talks about using this in Baking Recipes and has pictures of, along with recipes for, a Stir-N-Roll Apple Raisin Pie and a Marble Chiffon Cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
1 |
$5.00 |
View Wesson 2 |
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| Full color 5" x 10 3/4" ad for America's Favorite Salad Oil. The ad has a picture of a bottle of Wesson being poured into a bowl with the headline telling you to "Give salads variety - the 1-minute Wesson way". There are also pictures of different selections and recipes for a Summer Salad Bowl, the Wesson 1-minute French Dressing, a Sea-Breeze Salad and Frosted Tomato. |
May 1954 Woman's Day |
1 |
$4.50 |
View Wesson 1 |
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| Full color 7 3/4" x 10 3/4" ad for their Oil and another tasty delicacy you can make with it. There is a picture of a delicate plate with a fork and a piece of Chiffon cake sitting on it and the headline says that "For famous 2-egg Chiffon...you need the delicacy of Wesson Oil". The text contains the recipe for this cake, called Lovelight, while talking about what using Wesson will do for your baking. |
June 1956 Good Housekeeping |
1 |
$4.50 |
View Wesson 2 |
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