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Full color 9 1/2" x 13 1/2" ad for their Converted Long Grain Rice. The ad has a picture of a skillet containing Uncle Ben's Rice and Swanson's Chicken Fricassee to form a mouth-watering entree. The headline says that this meal was available for "Just 14 cents a serving!" and the text gives the simple instructions on how to make it. It mentions that sending in a label from the rice and from the chicken fricassee you would get 25 cents in return. |
October 13, 1952 Life magazine |
1 |
$8.00 |
View Uncle Ben 2 |
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Full color 7 1/2" x 10 1/2" ad for their Long Grain and Wild Rice Mix. The ad has a picture of a large platter that is filled with this dish and sitting on the dining room table that is set with a red tablecloth. The ad caption calls this "Wild!" and the headline asks "What tastes better than plain wild rice?" and the answer comes out to "Try Uncle Ben's Long Grain and Wild Rice Mix!". The ad shows the 3 New Rice mixes which are Wild, Curried and Spanish. |
December 6, 1963 Time magazine |
1 |
$7.50 |
View Uncle Ben's 1 |
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