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| Full color 10" x 14" ad for their Frozen Cherry Pies. The ad has a picture of one of these pies that is at least life-size with a background of cherries on a white table. The headline says that "At last you can bake a better pie every time! Fresh-Frozen by Swanson! Fresh-Baked by You". The text describes the quality of the cherries they use and their tender pie-crust while telling you that the pie should be baked while still frozen, no defrosting necessary. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
2 |
$4.50 |
View Swanson 1 |
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| Full color 10" x 13" ad for their Frozen Dinners or, as it says on the box, a TV Dinner. There is a picture of a Swanson TV Brand Turkey Dinner looking more carefully prepared and tasty than any I remember my Mother making for us to place on our fold-up tables that we would then jockey for prime position in front of our 13' Black and White set. The headline urges you to "Trust Swanson! Now more turkey than ever, all from meaty breasts and thighs" and another caption promises 20% more turkey than before. The text describes a delicious meal and mentions "12 Delicious TV Dinners to choose from" without giving a clue as to what they were. |
April 5, 1963 Life magazine |
1 |
$5.00 |
View Swanson 2 |
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