Swan's Down Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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DESCRIPTION
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QTY.
PRICE
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PAYPAL
Full color 7 3/4" x 11" ad for their Cake Flour. This ad has a eight-frame cartoon about how using Swans Down Cake Flour to make an Angel Food cake and win the contest at a church bazaar also helped make a wedding possible. The story starts with an elderly lady angrily telling a young man "I won't leave you a cent of my money if you marry that Flibberty-Jibbet!" He tries to reason with her and she throws down the gauntlet by mentioning the church bazaar and taunting that his young lady "can't even boil water". We next see his young lady blowing her nose as she worries to a "Mrs. Oliver" admitting that due to her lack of cooking talents, she is "sunk". Mrs. Oliver takes charge and says "Get me to the grocers and keep still". As they drive she explains that "ordinary flour is all right for bread but it takes the finest flour to make elegant angel food". She then explains that "Swans Down Cake Flour is 27 times finer than ordinary flour" and the next to last frame shows the First Prize being awarded to this cooking "greenie" and the elderly lady, now smiling, congratulate her and say "I've got a big wedding check for you". The last frame shows the happy couple with the woman claiming that making a good cake with Swans Down is a Snap. This ad also contains recipes for Strawberry Icing, Orange Icing and Apricot Icing.
April 1937
Good Housekeeping
0
$8.50
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Swans Down 5

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Full color 9 3/4" x 14" ad for Swans Down Instant and Devil's Food Cake Mixes. The ad is a table full of cakes and cupcakes made and frosted in a variety of manners and the headline says to "Choose your quickie for today - make it Swans Down wonderful!". At the top is a "Short cut to heaven! One box of the new Swans Down high-ratio Instant Cake Mix with butter frosting or 7-minute frosting - and what a spectacular beauty! Higher, finer, richer cakes - because Swans Down Instant now blends its ingredients a new high-ratio way!". Then, lower and off to the right, are a bunch of cupcakes with children's names lettered on them. "Preparing a children's party? Thril the kids with their own personal cakes. Make cupcakes with Swans Down Instant or Devil's Food Mix. Frost. Then write names with tinted frosting using pastry tube. Such an easy way to do something wonderful, to make cakes Swans Down Good". Then, a little bit lower, it says that you had "Better double this recipe! Bake Swans Down Devil's Food Mix in a square 9-inch pan. Spread thick with fudge frosting, sprinkle half with chopped nuts, leave remainder plain. Cut in fingers. Extra lush, extra-rich! And so fast-disappearing from the plate, you'd better make a lot". Then it says, "Calling all chocolate lovers! Here's the devil's food you dream about - chocolate-rich, tender, moist. Whisk it together in minutes with Swans Down Devil's Food Mix - top with 7-minute frosting, tinted pink, peppermint-flavored. Elegant!" And the last one is called the "Company dazzler! The tender perfection of a real Swans Down cake. (Only Swans Down Cake Mixes can give it to you!) Use recipe for white cake on Swans Down instant box. Bake in 9-inch square pan; split and spread with whipped cream and berries. So impressive - yet so easy - you'll bless that new high-rise Swans Down Cake Mix."
April 1951
Woman's Home Companion
1
$8.00
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Swans Down 8

Full color 5" x 14" ad that is for Swan's Down Cake Flour. The headline begins with a "Springtime hint to brides" as it reminds you to "Remember men love Swans Down cakes (and the girls who bake them!)". This ad has a recipe for the Spring Rhapsody Cake and it has a drawing of what the cake looks like before it goes into the recipe on how to make it. It says "To Mix: Prepara Happy Day Cake as directed on back of Swans Down Cake Flour package. And...Be sure to use Swans Down Cake Flour. Then you're bound to turn out a man-tempting beauty - a cake as glorious as Spring itself. It'll be finer, softer, more delicate. In fact, you just can't get that glorious Swans Down tenderness - that rich 'n luscious Swans Down goodness - with any other flour". Further instructions can be yours if you buy this ad.
April 1951
Woman's Home Companion
1
$8.00
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Swans Down 9

Full color 10" x 13" ad for their Cake Mixes. The ad has several pictures of Alice from Alice in Wonderland and one has her saying "A very merry UN-Birthday to you! from Alice in the new Walt Disney production, Alice in Wonderland". Next to that it explains by saying that "Everyone has 364 un-birthdays!..Make them merry with "Swans Down wonderful" cakes!". The ad has pictures for, and directions for, Card Cakes, White Queens Cake, Cheshire Cat Cupcakes and Wonderland Cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
0
$8.00
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Swan's Down 1

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Full color 10" x 13 1/2" ad for their Cake Mixes. The headline tells that "Swans Down mixes make Kissin' Cakes" and is followed by a series of drawings that show the housewife who is busy making a cake getting kissed by everyone who wanders through the kitchen. There is a large picture of a white cake with chocolate frosting that has several pieces missing and another one about to go. Pictured in the ad are boxes of White Cake Mix and Devil's Food Mix and the text talks about how good these cakes will taste.
October 1952
McCall's
2
$8.00
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Swans Down 4

Full color 9 3/4" x 13 1/2" ad that starts off with a headline that announces that "New Swans Down Angel Food Mix is a Cake-Baking Miracle!". Just above the photo of the cake, with a couple of slices taken out of it, are drawings of a couple of Angels, one saying the words "So sure! So easy! Just add water" and the other one saying "You'll make a cake as heavenly good and big as a 12-egg cake made the old-fashioned way!". Below the picture of the cake is more text saying that "It's more than a mix - it's a miracle! That's what women are saying about new Swans Down Angel Food Mix. It's so sure, so easy, even the newest bride can turn out a cake as big, light and handsome as a prize-winner made the old-fashioned way! Just 2 easy mixing steps! No fussing, no doubts! With just 2 simple mixing steps, you'll make an angel food that's light as a cloud, divinely tender and moist - heavenly eating. You'll find all the ingredients, perfectly blended, in the package. Nothing to add but water and flavoring. Perfect Angel Food with ease - or double-your-money back! We're so sure you'll be delighted with new Swans Down Angel Food Mix, we dare offer you DOUBLE-your-money back if you aren't satisfied. Details of this amazing offer in the recipe holder inside the package. Get a package today. Show the family you can make the "queen" of all cakes like an angel-food champion". They also show their White Cake Mix and their Devil's Food Mix in boxes at the bottom.
October 20, 1952
Life magazine
1
$8.00
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Swans Down 7

Full color 10" x 13 1/2" ad for an Easter Glory Cake made with Swans Down Cake Fluor and Baker's Coconut. The headline urges you to "Serve the cake that says, 'It's Easter!' Easter Glory Cake". Under these words is a picture of this wonderful dessert with a cake knife taking another piece, along with three of the jellybeans. The ad contains the recipe for this piece of heaven along with the baking instructions with the final words being "Decorate with jelly beans". They make bigger bags now you know.
April 1953
Woman's Home Companion
0
$8.00
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Swans Down 3

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Full color 9 1/2" x 13 1/2" ad with instructions for how to make an Easter Egg Cake. The ad has a picture of a platter of a Yellow Cake with Chocolate Frosting shaped like half of an Easter Egg that is being viewed by a yellow chick and a gray bunny. The headline says "Quick like a Bunny, Make this gay Easter Egg Cake - with Baker's Chocolate and Swan's Down Yellow Cake Mix". The ad shows a package of each of these products and contains the instructions on how "to make this Happy Easter Surprise".
April 1953
Woman's Home Companion
1
$8.00
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Swans Down 2
/ Baker's2

Full color 10" x 13 3/4" ad for their Swans Down Yellow Cake Mix and the ad that says "Wait till you taste this winner!". It then says that "You'll know for sure why new Swans Down Mix wins over all other leading cake mixes". The large picture shows a woman putting, what looks like, strawberry filling on top of the first layer of cake with the second prepared and waiting to be inserted. "In national taste tests" in over 4,000 homes they compared the new Swans Down Mix to other mixes then they were all voted on. Swans Down was voted best tasting!" and it won over all the other mixes. Unusually "Swans Down won on more than taste!" as it was also voted the winner in size, texture and moistness. They are urging you to "Whip up a Swans Down Mix winner like this for your family".
September 20, 1954
Life magazine
1
$8.00
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Swans Down 6









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