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| Full color 9 1/2" x 13 1/2" ad for Skippy Creamy Peanut Butter with Casey Stengel. The ad has two pictures of the character who was famous for his time with the New York Yankees. The first picture shows him, in his Yankees uniform, with a thoughtful look on his face. In the second picture he looks more certain and is holding a cracker spread with Skippy Creamy Peanut Butter. The headline identifies this ad as "A Paid Testimonial from Casey Stengel for Skippy Peanut Butter" and the text fills us in on the details. It begins by honestly saying that it is easy to get a famous personality to endorse your product, just give them money. Casey, though, said No. They tried coaxing him some more, more money, and he agreed to try the product. After trying it he agreed to do the ad because "It's great. It tastes just like peanuts". |
October 5, 1959 Life magazine |
2 |
$8.00 |
View Casey Stengel / Skippy |
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| Full color 9 1/2" x 13" ad that is for their Skippy Creamy Peanut Butter but it comes with "A Paid Testimonial From Basil Rathbone for Skippy Peanut Butter". There are two pictures of the famous star. In the first picture, he has the same, worried look on his face as he is waiting for his treat. In the second picture, the one on the right, he is holding a cracker with a bite out of it and it has been spread with Skippy Peanut Butter. And he is smiling! The ad says that "You perhaps know how we gently persuade famous folk to say sincere-sounding things about Skippy. WE PAY THEM MONEY. Take Basil Rathbone. We approached the suave actor at his table in a small fashionable restaurant. At first he mistook us for the waiter and asked for more French bread. But then we handed him a fistful of money (fortunately, we have a rather small fist), and asked him to say something nice about Skippy Peanut Butter. "Peanut Butter?" he exclaimed. "Surely you jest! Do you mistake this small fashionable restaurant for a nursery school for particularly loathsome children? Peanut butter is only for little tots who know better. Fah! We pleaded. We implored. Then we brought in another hatful of money. Mr. Rathbone agreed to try Skippy. "Heavens to Betsy!" he cried aloud. "Can this be peanut butter? It tastes exactly like fresh-roasted peanuts under glass. Why, it would indeed be a shame to waste this splendid product on unappreciative children. May I keep this entire jar to butter my French bread?" As Mr. Rathbone discovered (and you can, too) - Skippy is the one peanut butter made on purpose for grownups. Skippy alone gives you the true, exact flavor of U.S. Grade No. 1 peanuts. No other peanut butter tastes, or stays fresh and easy to digest like Skippy. because no other is made like Skippy". |
January 11, 1960 Life magazine |
1 |
$8.00 |
View Skippy 5 Basil Rathbone |
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| Full color 10" x 12 1/2" ad that asks "Are you an All-American nut nut?" The ad shows a goofy looking peanut with three elongated teeth and crossed eyes and wearing a football helmet with red and blue stripes and white stars. They explain that an "All-American nut nut" is a person who is nuts about the fun of eating U.S. American nuts> They claim that an outstanding example is the U.S. Grade No. 1 peanut which is truly a nut nut's nut. They claim that, in all the world, only two things taste exactly like the fancy, fresh-roasted No. 1 peanuts. These are peanuts themselves and Skippy Peanut Butter. They feel that Skippy is peanuts - U.S. Grade No. 1 [eamits - in their most spreadable, edible form. |
May 20, 1966 Life magazine |
2 |
$7.50 |
View Skippy 1 |
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| Full color 9 1/2" x 12 1/2" ad for their Creamy and Chunk Style Peanut Butter. There is a picture of a goofy-eyed peanut wearing a hat like Napoleon with the ad headline asking the question "Are you a nut nut?". The text talks about the U.S. Grade No. 1 peanuts that Skippy uses in producing all of their peanut butter products. |
April 22, 1966 & August 19, 1966 Life magazine |
4 |
$7.50 |
View Skippy 3 |
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| Full color 10" x 13 1/2" ad for their Creamy and Chunk Style Peanut Butter. There is a picture of the crazy peanut with a cap turned sideways and a burglar's mask on as the headline asks you to "Capture America's most wanted nut!". The text explains that the most wanted nut is a U.S. No. 1 peanut and, no matter what the disguise, the taste will let you identify one. It then claims that "In all the world, only two things taste exactly like fancy, fresh-roasted No. 1 peanuts". It then proceeds to claim that these two things are "Peanuts themselves and Skippy Peanut Butter". The ad finishes with their famous claim that "if you like peanuts - you'll like Skippy". |
July 1, 1966 Life magazine |
1 |
$7.50 |
View Skippy 4 |
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| Full color 10" x 12 1/2" ad that shows a nut with a military hat on. The ad headline asks the question "Are you a Top Grade nut nut?" |
September 23, 1966 Life magazine |
1 |
$7.50 |
View Skippy 2 |
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