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| Full color 8 3/4" x 12" ad for their Grape Nuts cereal. The ad has a picture of a very early box of this cereal in front of several of the pyramids in Egypt. The ad text, speaking about both items, reminds us that "Things built right endure!" and claims that Grape=Nuts "builds Body and Brain". There is a flaw in the bottom of the ad where it looks like some paper is stuck to it. This ad, from the Postum Cereal Company, is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1921 People's Home Journal |
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$9.00 |
View Post 39 |
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| Black and white 10" x 14" ad for Grape-Nuts cereal. There is a picture of a man standing on the ground looking up at an immense bridge under construction with gangs of men, girders of steel and beams of wood. The ad headline assures you that "You can build yourself a strong and sturdy body - Just as an engineer builds a bridge". The text talks about the kinds of sturdy materials that are needed to build something like a bridge and counters with a list of the materials that a cereal like Post Grape-Nuts injects into your body. It goes on to talk about the "special baking process that makes it makes it digestible with the least effort" and dwells upon the fact that it is a "crisp food" that will exercise your teeth and gums. This is the same logic that applies to to why I should give Milk Bones to my dogs. There is a coupon at the bottom of the page that would bring four free boxes of Grape-Nuts to your home. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1925 The American Boy |
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$8.50 |
View Post 57 |
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| Black and white 9 1/2" x 13" ad for their Grape-Nuts cereal. The ad has drawings of boys living an active life at Scout Camp while being fed healthy Grape-Nuts cereal. The ad headline has them singing "Camp! Camp! Camp! the boys are Camping!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1927 The American Boy |
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$8.50 |
View Post 35 |
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| Black and white 9 1/2" x 13 1/2" ad for their 40% Bran Flakes with other parts of Wheat cereal. The ad discusses the extra energy derived from eating these amazing nutrients and announces a contest to test your imagination and ability to be one of the 82 winners that will share $1000. There is a four-frame cartoon that shows an active old Mr. Whifflebee working around the house like a mad-man and the fourth frame has a spot for the readers to use their best guesses as to what a little boy who is standing nearby is saying. The text claims that "Millions eat it for its fine flavor alone, and you may find it's just what you need to bring back your old vim and vigor". |
February 23, 1935 Saturday Evening Post |
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$8.50 |
View Post 75 |
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| Black and white 9 1/2" x 13 1/2" ad for Postum - One of America's Great Mealtime Drinks. This ad makes comparisons, first with a man skiing down a mountain then with a man quietly sitting by a stream fishing. Both of these are sports but they are quite a bit different. Then there is a cup of coffee which is a swell hot drink enjoyed by millions of people. After that we see a cup of Postum which is also a swell hot drink enjoyed by millions of people. There is a difference though and the ad intends to explain just what it is. It talks about the distinctive flavor, much better than coffee which is getting harder to find in this time of war. Postum is the ideal drink for the whole family since it is not a stimulant and can be served as Postum Cereal or Instant Postum. |
October 26, 1942 Life magazine |
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$8.00 |
View Post 76 |
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| Black and white 4 3/4" x 13" ad for their mealtime drink, Postum. There are several pictures of a man, Sandy Macleod, sitting in a restaurant where his unusual habit creates some problems for him. The headline asks "Have you heard the story of Sandy Macleod. A man with the habit of thinking out loud?" The waiter informs him that coffee is not available in this cafe and suggests Postum. As he talked it over with himself a lady sitting behind him offered her opinion which swayed him into trying it. He tried it, drained it then raised his glass in toast to the attractive lady at the next table. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1943 Country Gentleman |
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$8.00 |
View Post 50 |
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| Black and white 10" x 13 1/2" ad for Postum, refered to as "One of America's great mealtime drinks." There is a drawing of a wife handing a large ring to her husband who does not look very happy as she explains to him "It's a ring for your nose." The text tells the story about the wife reminding him how stubborn he is while he stubbornly argues back. She reminds him about his hesitation about trying Postum and, to keep her quiet, he agrees to try it. Now he is mad because he actually likes it. It is available in two forms, the regular kind and Instant. |
February 28, 1944 Life magazine |
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$8.00 |
View Post 79 |
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| Full color 10" x 13" ad for Grape-Nuts cereal. The ad contains many drawings by Roland Coe with the top one of a bird at the breakfast table with a cup of coffee. The ad headline warns that "You can't do a MAN-SIZE job on a bird-size breakfast". The ad is really a General Foods ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1944 McCall's |
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$8.00 |
View Post 20 |
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| Full color 9 3/4" x 12" ad for Post Toasties cereal. The ad has a drawing of a housewife trapped in a gold-colored bird cage and has her protesting "But I'm not a bird in a gilded cage" and discusses how starting her day with a bowl of this cereal would really help. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1944 Woman's Home Companion |
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$8.00 |
View Post 28 |
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| Three color 5" x 12 1/2" ad for Post's Raisin Bran. The ad has the headline that says "Tastes like this inside" and is pointing toward a drawing of an older man with a satisfied look on his face. Another headline says "Looks like this outside" and is pointing toward a drawing of a box of this cereal. This ad is taller than my scanner bed so the top of the ad will not be visible in the scanned view. |
June 1945 McCall's |
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$8.00 |
View Post 24 |
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| Three color 5" x 12 1/2" ad for Post's Raisin Bran. The ad has a headline that says "Looks like this Outside" that is pointing toward a box of this cereal. There is another headline that says "Tastes like this Inside" and is pointing toward a young boy with a very satisfied look on his face. This ad is taller than my scanner bed so the top of the ad will not be visible in the scanned view. |
August 1945 McCall's |
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$8.00 |
View Post 25 |
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| Black and white 7 3/4" x 10 1/2" ad for their Grape-Nuts Wheat-Meal cereal that cooks in three minutes. The picture in the ad shows a young boy confidently standing up in class with his hand raised and answering a history question that most people now would have trouble with. The headline asks "Can a child's breakfast help him to think faster?" and the text assures us that the answer is "Of course." We are told that "often the most nourishing foods are the ones children like least and will eat only if you put your foot down." We are told that "it is specially unfortunate if you have to argue with your child at breakfast" finding that it is more healthy to wait until dinner I guess. This cereal, which is left as nature intended it, manages to have a taste that children enjoy and will eat without fear of punishment. |
November 1945 Farm Journal |
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$8.00 |
View Post 80 |
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| Full color 10" x 13 1/2" ad for their Post-Tens Assortment of Cereal. There is a drawing by Wm. Steig that shows a haughty little girl holding a full package of Post-Tens and the headline assures us that "Even the choosiest people go for Post-Tens!". The ad tells us that each package contains "10 individual servings - 6 favorite cereals" and gives "Variety for All" with Post's Corn Toasties, Raisin Bran, Grape-Nuts, Grape-Nut Flakes, 40% Bran Flakes as well as Nabisco Shredded Wheat. The advantages this packaging gives is that the cereals are "Always Fresh", it is "Convenient" and there is "No Waste". |
May 20, 1946 Life magazine |
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$8.00 |
View Post 71 |
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| Full color 9 1/2" x 13 1/2" ad for the Post-Tens Variety Pack of Cereal. The ad has a cartoon of two male angels standing on a cloud watching another male angel who is floating happily while holding a package of Post-Tens. One of the angels is whispering to the other about the third "He won't go anywhere without Post-Tens". The ad claims that by purchasing this product you get "10 individual servings - 7 favorite cereals". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 28, 1946 Life magazine |
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$8.00 |
View Post 40 |
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| Full color 10" x 13" ad has a drawing of a man lying in bed counting sheep as he attempts to sleep. One of the objects flying over his head is a package of Post-Tens cereal. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | November 18, 1946 Life magazine |
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$8.00 | View Post 4 |
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| Black and white 7 3/4" x 11 1/4" ad for their Grape-Nuts and their Grape-Nuts Flakes cereals. The ad has a drawing of a family of five where the mother has come through the kitchen door and the other four members who are all sitting at the breakfast table have held their empty bowls up and are saying "Sugaroasted!". The ad headline explains that these cereals are "Sugaroasted...that's why they taste so good!". The ad text, in that familiar old-time form, claims that this cereal is "Tops in Nourishment, too!. Both Grape-Nuts and Grape-Nuts Flakes bring you wholesome, stick-to-the-ribs nourishment!". |
February 1947 Farm Journal |
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$8.00 |
View Post 46 |
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| Three color 9 1/2" x 13" ad for their Corn Toasties. This ad shows a breakfast table with a bowl of Post's Corn Toasties next to a bowl of milk and a bowl of sugar with a flower in a plastic box. There is also a post card that announces this new cereal and a newspaper with the headline revealing a "New Toastier Flavor taking the town by storm!". I have to assume that this is a small town. |
March 1947 McCall's |
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$8.00 |
View Post 77 |
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| Full color 10" x 13" ad for Post-Tens cereal has a housewife saying "My husband says his in-laws are easy to live with (especially at breakfast)." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | March 17, 1947 Life magazine |
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$8.00 | View Post 5 |
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| Full page 9 1/2" x 12 1/2" ad showing nine different Circus Toys that are packed in boxes of Corn Toasties, Grape-Nuts Flakes and 40% Bran Flakes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | April 21, 1947 Life magazine |
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$9.00 | View Post 11 |
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| Three color 9 1/2" x 13" ad for their Corn Toasties cereal. There is a picture of a lady excitedly talking on the phone telling someone about the telegram that she just received, the one that says "New Post Corn Toasties are more Delicate corn flakes - extra thin and tender-crisp". In the photograph in the ad this telegram is laying in the breakfast table next to the telephone and a bowl of the cereal that the telegram is relaying information about and the headline says "Everybody's telling everybody about the Big News in Corn Flakes...No wonder the big swing is to Post's Corn Toasties". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1947 Country Gentleman |
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$8.00 |
View Post 59 |
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| Black and white 10" x 13" ad for Grape Nuts cereal with the details of a contest going on. There is very little information for the cereal other than a picture of a box and directions to try it. The headline says that "Here's your chance to Win Groceries for a Year!" and you had to identify your favorite grocery store and tell, in 25 words or less, why you like shopping there. The contest had a total of $25,000 in prizes with 262 total winners. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1947 McCall's |
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$8.00 |
View Post 65 |
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| 8" x 11" ad for Grape-Nuts that is a comic strip starring Fireball Twigg. | February 1948 Farm Journal |
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$8.00 | View Post 2 |
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| Black and white 10" x 13" ad for their Grape-Nuts Brand Wheat-Meal Hot Cereal. This ad, which was part of an introductory program for this product, starts with the headline "Housewives - breakfasts are on us". Next is a drawing of a giant box of this product surrounded by 24 steaming bowls of hot cereal and the words "Let us treat your family to 24 steaming bowl of.." with an arrow pointing toward the product name and a chef holding another bowl saying "You serve it...we pay for it!". The offer, which closed April 1, 1948, required you to buy the product, use it and then send in the box-top along with a letter explaining the cost of this product and your money would be refunded. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 9, 1948 Life magazine |
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$8.50 |
View Post 56 |
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| Full color 7 3/4" x 13" ad for their Post Toasties Corn Flakes. The ad has a picture of a breakfast table with matching dishes and a bowl filled with this delicious cereal topped off with sliced peaches. The headline claims that "If you like Golden Corn...you'll love these Flakes!" and has an ear of corn with butter melting on it to distract you from the way the cereal will really taste. The claim is made that "They're Simply Scrumptious!" and you are urged to "Snow 'em with crystal sugar" and "Drench 'em with luscious cream" to take away any aspect of a healthy meal. There is a picture of a man playing baseball who has just hit the ball and is starting to run and the phrase next to it says "Break fast with Post Toasties" and claims they are "Packed with Golden Energy - for goodness' Sake" but that might be the layers of sugar you were encouraged to put on. | March 1948 & July 1948 Country Gentleman |
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$8.00 | View Post 9 |
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| Black and white 7 3/4" x 11" ad with Fireball Twigg for their Grape Nuts cereal. This ad is the same as another ad on this page but of a different size. Fireball is telling his wife after a Sunday dinner to take a nap and he will wash the dishes. When she awakens after a several hour nap he is showing that their son can hold up three boxes of Post Grape Nuts cereal with one hand. His wife wonders why this is important and he tells her his plan to demonstrate in front of the store. His wife, becoming irritated, asks if he has finished the dishes and when he indicates a negative answer is dragged to the kitchen by his ear. |
April 1948 Farm Journal |
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$8.00 |
View Post 62 |
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| Black and white 7 1/4" x 10 1/4" ad with Fireball Twigg for their Grape Nuts cereal. Fireball is telling his wife after a Sunday dinner to take a nap and he will wash the dishes. When she awakens after a several hour nap he is showing that their son can hold up three boxes of Post Grape Nuts cereal with one hand. His wife wonders why this is important and he tells her his plan to demonstrate in front of the store. His wife, becoming irritated, asks if he has finished the dishes and when he indicates a negative answer is dragged to the kitchen by his ear. |
April 1948 Household |
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$8.00 |
View Post 63 |
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| Black and white 10" x 13" ad for their Grape-Nut Flakes. This ad consists of a comic strip for Fireball Twigg showing him going into the office of Mr. Post with the idea of putting the information on the box about the fact that "Grape-Nut Flakes provide more quick energy than any other cereal". Mr. Post thinks this is a good idea except for the fact that they already have a million boxes printed. Fireball proposes a stick-on label to be applied onto the box giving this information. Mr. Post is again pleased and the last frame shows Fireball licking and applying these labels to each box all by himself. | July 1948 Country Gentleman |
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$8.00 | View Post 12 |
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| Black and white 4 1/2" x 10 1/4" ad for their 40% Bran Flakes. The ad has a drawing that shows a matronly lady getting into a rowboat and rowing out into a lake to pick up floating debris. The ad headline claims that "...post's 40% Bran Flakes are Good For You...(and you'll like 'em, too!)" |
August 1948 Farm Journal |
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$8.00 |
View Post 32 |
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| Full color 7 1/4" x 10" ad for Post Grape-Nuts with a cartoon with Fireball Twigg. The ad shows the Twigg family leaving their child with a babysitter who plans on feeding the child Grape Nuts for dinner. |
August 1948 Farm Journal |
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$8.00 |
View Post 26 |
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| Black and white 10" x 14" ad for Post Grape-Nuts and Grape-Nut Flakes with the hero Fireball Twigg. The cartoon in this ad is to introduce the fact that 3 teaspoons of Avalon Pattern Silverware was available for 50 cents and one box top from Grape-Nuts or Grape-Nut Flakes. The cartoon shows Fireball Twigg trying to decide on a gift for his wife and is convinced to buy her a set of Avalon Silverware which is expensive but worth it for his wife. He gives her the gift and they are shown enjoying their cereal with it and the idea pops into their heads to convince Mr. Post to offer this deal. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 1948 Country Gentleman |
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$8.00 |
View Post 44 |
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| Full color 7" x 13" ad for their Post Toasties Corn Flakes. This ad wants to make the reader aware that there is a difference between Corn Flakes and why there is a difference. There is a picture of a globe speaking and saying "There's a World of difference in Corn Flakes!" and a man hanging on to the top of a tall flagpole or antenna with the words "Post Toasties tops 'em all!". Next is a picture of a portly chef holding a fork and shouting "Post-Toasting makes the difference!" and the headline says "Don't say 'corn flakes' - say Post Toasties the better corn flakes". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1949 Country Gentleman |
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$8.00 |
View Post 64 |
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| Full color 10" x 13" ad for Post-Tens and Post Grape-Nuts. The portion of the ad for Post-Tens Variety Pack has a drawing of a family sitting around the breakfast table with the mother sitting on a tree stump as everyone looks at her in a bored manner. The ad headline has her thinking that "My family had me Stumped!" and the portion of the ad for Grape-Nuts shows a father feeling the bicep of his young son while his daughter skips rope. The mother is pointing to her quote of "Frisky? You bet! We're a B.E.B. family!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 23, 1949 Life magazine |
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$8.00 | View Post 6 |
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| Full color 9 1/2" x 14" ad for the Post-Tens assortment of cereal and for Grape-Nut Flakes. The ad has a picture of a wobbly mother holding onto the end of a rope that is coming down from overhead and the caption "I was at the End of My Rope". The text talks about the difficulty of pleasing "changeable children" and how discovering the choices available when buying Post-Tens have made her life easier. Below this is a picture of a breakfast table filled with happy people and a mother snapping her finger and winking her eye under the caption "America's 2-Bonus Cereal clicks with all my chicks!". The text talks about how Sugaroasting helps to make the double bonus of #1: that sweet-as-a-nut flavor and #2: more quick energy than any other leading cereal. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 13, 1949 Life magazine |
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$8.00 |
View Post 58 |
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| Full color 9 1/2" x 14" ad for the Post-Ten assortment of cereal and for Post Toasties Corn Flakes. There is a a frightening picture of a young mother looking warily out of a trench with the caption "They told me I was in a Rut". The rut she was in was diagnosed by her children and referred to her inability to choose the kinds of cereal that her family really wanted. Purchasing Post-Ten cereal assortment takes away the danger of that happening. The bottom, larger picture shows a happy family, musical instruments and all, who are enjoying their breakfast of Post Toasties. The text explains that Post Toasties win taste tests across the country. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 24, 1949 Life magazine |
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$8.00 |
View Post 51 |
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| Full color 9 1/4" x 13" ad for Post Toasties Corn Flakes and Post-Tens. The ad has a drawing of a lady who is about set to put a spoonful of cereal into her mouth but pauses long enough to ask, "Have you tasted the Difference in Corn Flakes?". At the bottom of the ad is a drawing of another lady holding up a large package of the Post Tens and assures us that the Post Toasties mentioned above are available in the Post-Tens.. |
May 22, 1950 Life magazine |
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$8.00 |
View Post 30 |
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| Full color 10" x 13" ad for their Post Toasties Corn Flakes and for their Post-Tens Variety Pack. At the top of the ad is a picture of a man in a coat and a bow tie sporting a huge smile on his face as he studies the spoon filled with Post Toasties that is poised and ready to journey into his mouth. The caption asks "Have you tasted the Difference in Corn Flakes" and then responds by boasting that "Post-Toasting makes the difference in Freshness, Crispness, Flavor". The text gives a variety of compliments about this unique cereal and then talks about the Guarenteed Fresh promise that Post makes to its customers. The bottom of the ad talks about the Post-Tens package and assures us that Post Toasties is one of the seven varieties that are offered in each package. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 17, 1950 Life magazine |
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$8.00 |
View Post 53 |
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| Full color 7 1/2" x 13" ad for the good-tasting Post Toasties Corn Flakes. There is a picture of a smiling lady holding a spoonful of this cereal near her mouth as she asks "Have you tasted the Difference in Corn Flakes?" and the headline assures you that "Post-Toasting makes the difference in Freshness, Crispness, Flavor!". The text talks about the benefit of their method of toasting and about their method of sealing the package which guarantees to "Triple your money back if they're not as fresh as any corn flakes you ever ate". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1950 Country Gentleman |
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$8.00 |
View Post 54 |
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| Full color 9" x 13" ad that talks about their Post Toasties Corn Flakes and their Post-Tens Assortment. The ad has a picture of a young lady whose eyes are open with excitement as she brings a spoonful of Post Toasties to her mouth and asks "Have you tasted the Difference in Corn Flakes?". The headline explains that "Post-Toasting makes the difference in Freshness, Crispness, Flavor" and the ad talks about the guarantee where you will get triple your money back if the cereal is not fresh. The lower portion of the ad talks about the Post-Tens which is an assortment of ten different kinds of Post cereals in a single serving box. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1950 Life magazine |
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$8.00 |
View Post 42 |
Temporarily |
| Full color 9 1/2" x 13 1/2" ad for their Sugar Crisp cereal. This ad portrays the cereal as being a multi-prurpose item, they call it a Cereal, a Snack and a Candy. The little Sugar Bear calls it "The cereal you'll eat round the clock!" and there are three drawings of it being used throughout the day for the purposes mentioned. There are cute captions for each of these pictures and a good view of the clear bag that this product was packaged in. |
September 11, 1950 Life magazine |
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$8.00 |
View Post 73 |
Temporarily |
| Black and white 5" x 13" ad for their Sugar Crisp cereal. This is a smaller, black and white version of another ad on this page which has three pictures of the Sugar Bear dancing on his bed, diving off of a board and playing a piano. The ad relays the many ways that Sugar Crisp can be eaten by saying that "As a Cereal it's dandy!", "For Snacks it's so handy!" and the third choice is "Or eat it like Candy!". The text mentions that it is packaged in an aluminum foil wrapped package which makes it easier to handle. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 1951 Country Gentleman |
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$8.00 |
View Post 61 |
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| Full color 9 1/2" x 13" ad for New! Post's Sugar Crisp. The ad has three drawings of the Sugar Bear dancing on his bed, diving into the pond and playing his piano. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 12, 1951 Life magazine |
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$8.00 |
View Post 15 |
Temporarily |
| Full color 5" x 11" ad for Post Toasties Corn Flakes. The ad has a drawing of a young boy with an indian headress on eating his cereal while above him real indians are eating their Post Toasties. The ad headline calls them "Heap Good Corn Flakes". |
March 1951 Farm Journal |
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$8.00 |
View Post 27 |
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| Full color 10" x 13" ad for their Sugar Crisp cereal. The ad has a drawing that shows the three Sugar Crisp Bears on the Sugar Crisp Steamboat eating their cereal as the boat steams along. This ad is advertising the "New Post's Sugar Crisp". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1951 Life magazine |
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$8.00 |
View Post 31 |
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| Full color 4 1/2" x 10 3/4" ad for their Post Toasties Corn Flakes. There is a picture of a young Indian boy shooting an arrow into a box of Post Toasties that is perched on top of the head of a young Indian girl. The Indian boy, as he shoots, says "M-M-M! Heap good Corn Flakes" and the girl responds "Post Toasties Flavor. Sure hittum bull's eye for Breakfast!". A bird, an Indian bird from the words coming from it's mouth, stands looking at two eggs that it has just laid and says "Hm! Fresh like stayum-Fresh Post Toasties". The text promises that there will be "no breakfast skipping when you slip 'em beautiful bowls of new, improved Post Toasties" and claims this cereal will not mush up in milk. It also claims that Post Toasties are the "Best thing that's happened to corn since the Indians discovered it!". |
November 1952 Farm Journal |
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$8.00 |
View Post 74 |
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| Full color 9 1/2" x 12 1/2" ad for Post's Corn-fetti cereal. The ad has a photo of a box of this new cereal with "the Magic Sugar Coat" next to a filled bowl and several bananas. There is also a seven-panel cartoon of The Mutiny That Failed which is a Captain Jolly Adventure. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
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$8.00 |
View Post 22 |
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| Full color 7 3/4" x 10 3/4" ad for their Post-Tens assortment. The ad has a picture of a father in his pajamas going through the refrigerator dragging food out with the caption that "Any food tastes better when you have a choice!". The ad headline urges you to "Give your family their choice of these choice cereals every day!" and shows that it contains Raisin Bran, Grape-Nut Flakes, Grape-Nuts, Sugar Crisp, 40% Bran Flakes, Sugar Krinkles and Post Toasties. |
May 1954 Woman's Day |
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$8.00 |
View Post 47 |
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| Full color 9 1/2" x 12" ad for Sugar Crisp. The ad has a picture of a glass bowl that is being filled by the three Sugar Bears. The ad headline says "Down the hatch!" and shows one bear using a hoist with a net to tip the box to fill the bowl, a second bear bringing blackberries with a wheelbarrow and a third bear bringing a spoon. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 16, 1955 Life magazine |
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$8.00 |
View Post 48 |
Temporarily |
| Full color 9 1/2" x 13" ad for their Post-Tens Variety Pack. The ad, with a plum colored background, has a drawing of a family of three having breakfast. The young boy is choosing and handing out the different boxes of cereal to his mother and father. The ad headline assures you that "The more the merrier - you always get your choice". They recommend that "Big family - or just yourself - Post Tens provides a choice and a change for every day in the week! Just pass along each one's favorite - maybe Grape-Nuts Flakes for '2-minute energy" - or one of the other Post cereals. Every one is so good, so crispy fresh, so satisfying. Remember, only Post Tens gives you all 7 famous Post cereals". |
August 15, 1955 Life magazine |
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$8.00 |
View Post 36 |
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| Full color 9 1/2" x 13" ad for Post Sugar Crisp. The ad has a drawing that shows the three bears working together to tip a large box of cereal from a wheelbarrow into a bowl while one bear works a spoon and the other rings a bell. The ad headline calls it the "Finest Flavor in the Field!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 10, 1955 Life magazine |
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$8.00 |
View Post 23 |
Temporarily |
| Full color 9 1/2" x 13" ad for their Post Toasties Corn Flakes. There is a drawing of a kitchen where a young girl with red-hair has lined her three older brothers up and, as she holds an empty box of cereal in her hands, demands of them "Who ate my Post Toasties". The three boys stand silently with empty bowls behind their backs, dripping spoons in their hands and contented smiles on their faces. The text advises Mom to "give Sis a break and hurry to the store for more" and the ad also shows the Post Redi-Pak which has eight servings of the same kind of cereal. The text starts of by saying "Trust a redhead to stand up for her rights...even in this man's world. There is a drawing at the bottom right corner of a package of eight individual boxes of Post Toasties. The text there says "For your rugged little individualists...get Post Toasties in the handy new Redi-Pak!". |
January 9, 1956 Life magazine |
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$8.00 |
View Post 67 |
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| Black and white 9 1/2" x 13" ad for their Postum No Coffee Drink. The ad shows a living room where a family of five is gathered around their 10" television with the rabbit ears watching an evening show. The two parents are laughing uproariously while the two young girls and the son watch with sober looks on their faces. They all have a cup in front of them and the headline has one of them stating "Let's have another cup of Postum...it's an hour show!". The text talks about the special flavor and the "grain-rich, slow-roasted flavor" and then assures you that it's 100% caffein-free making it the perfect snack for just before bed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
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$7.50 |
View Post 68 |
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| Black and white 9 1/2" x 13 1/2" ad for Postum No-Coffee Drink. This ad contains an interesting picture showing a family of five enjoying a Sunday morning reading their daily newspaper. The parents occupy the couch with their young son sitting on the back of it while both daughters are lying on the floor deeply involved in their own passions. Each of them are reading something of their own interests but they each have a cup of Postum either in their hands or within reach. The ad headline says that "Better fix more Postum, Mom...the paper's fat today". It then says that "Just as each section of the paper has its special appeal, so Postum's special flavor will appeal to you. You'll find Postum different from everyday hot drinks...with a grain-rich, slow-roasted flavor you and your whole family will enjoy. And Postum helps you top a relaxing Sunday - or a workday - with a good night's sleep. It's 100% caffein-free...safe even for children! For less than a penny a cup - make this pleasant change from everyday hot drinks today". |
November 19, 1956 Life magazine |
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$7.50 |
View Post 81 |
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| Black and white 9 1/2" x 14" ad for their Postum No Coffee Hot Drink. There is a picture of a family moment where the daughter is trying on her wedding dress with everyone else in the room to voice their opinions. The husband-to-be is holding the veil back while the parents, the brother and the dog sit in front of her. The mother says with some dismay to her reticient daughter, "Get under the veil, princess...I'll hold your Postum". The text talks about it being a drink that the whole family can share and it's 100% caffein-free. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
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$7.50 |
View Post 69 |
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| Full color 10" x 13" ad with a Dick Sargent drawing of a little girl feeding Post Raisin Bran to her Raggedy Ann doll. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | April 8, 1957 Life magazine |
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$8.00 | View Post 7 / Sargent |
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| Full color 9 1/4" x 12 1/2" ad for their Post-Tens Assortment. The ad has a Dick Sargent drawing of a father trying to carry bowls, dishes, silverware and cream to the breakfast table while his young son helps by bringing the Post-Tens cereal assortment. The ad headline has the boy saying "Mom always says - any cereal assortment...as long as it's Post-Tens". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 26, 1957 Life magazine |
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$8.00 |
View Post 33 / Sargent |
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| Full color 9 1/2" x 13 1/2" ad for their Post Toasties Corn Flakes. There is a drawing done by Dick Sargent of the beginning of a rainy day. The front door of a house has been slightly opened so that the smiling man still in his pajamas and holding onto his opened box of Post Toasties can reach safely out and grab the morning paper before it becomes too wet. His dog is standing on the threshhold considering how bad he has to go out and, since he is not going to receive any Post cereal, his tail is not wagging. The headline explains the smile on the man's face by saying that "Any corn flakes start the day bright...as long as they're Post Toasties". The ad text, taking a clue from the the picture, calls this cereal "Right as Rain - Bright as Sunshine". |
September 23, 1957 Life magazine |
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$8.00 |
View Post 72 / Sargent |
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| Full color 10" x 13" ad is for Post Bran Flakes. This ad has a Dick Sargent drawing showing a father wolfing down his bowl of cereal as he hurries to leave with his son who is dressed in his Little League baseball uniform. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1958 Life magazine |
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$8.00 |
View Post 17 / Sargent |
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| Full color 9 1/4" x 13" ad for Post Raisin Bran Cereal. The ad has a Dick Sargent drawing of a little girl sitting at the breakfast table eating a bowl of Raisin Bran while she talks on the telephone. The ad headline claims that "Any fruit 'n' cereal starts tongues waggin'... as long as it's Post Raisin Bran". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 9, 1958 Life magazine |
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$8.00 |
View Post 34 / Sargent |
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| Full color 9 1/2" x 13" ad for their Alpha-Bits cereal. There is a picture of a smiling young girl who is holding up her nearly empty glass cereal bowl to her mother. She has saved four specific pieces of cereal from her first bowl and has spelled out the word M-O-R-E to be sure that Mom knows what she wants. The ad headline tells us that Alpha-Bits is "The very last word in CEREAL" and calls it "The nourishing new oat cereal so good for the whole family". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 15, 1958 Life magazine |
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$7.50 |
View Post 66 |
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| Full color 10" x 13" ad with a Dick Sargent drawing of a sleepy, smiling dad carrying a bowl, milk and Post 40% Bran Flakes to the breakfast table. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | September 22, 1958 Life magazine |
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$8.00 | View Post 8 / Sargent |
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| Full color 10" x 13" ad showing a mother and daughter working on a bowl of Post Alpha-Bits, The daughter has been removing letters from the bowl and has the "D" in her hand that will complete the spelling of the word "GOOD". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 29, 1958 Life magazine |
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$7.50 |
View Post 16 |
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| Full page 10" x 13" ad with a Dick Sargent drawing of two matronly ladies looking at a slim fashion model displaying a red dress. The one lady turns slightly and sadly says to the other "Any protein cereal helps keep that model figure...as long as it's Post Grape-Nuts". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | October 6, 1958 Life magazine |
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$8.00 | View Post 10 / Sargent |
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| Full color 10" x 13" ad has a picture of a mother passing a bowl full of Alpha-Bits cereak to her eager young son. The ad headline encourages the reader to "Pass the good words...and we do mean GOOD" and follows with the words "It's Post Alpha-Bits - the nourishing cereal mothers love to serve and the whole family loves to eat". The text follows with words that encourage you to try this cereal, and others from Post, and ends with the phrase "All Post cereals happen to be just a little bit better". |
October 13, 1958 Life magazine |
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$7.50 |
View Post 21 |
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| Full color 10" x 13" ad showing a little girl eating from a handful of Alpha-Bits cereal and she is holding up the letter "s" to complete the claim "Letters, letters, everywhere-all full of Goodness..". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | October 20, 1958 Life magazine |
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$7.50 | View Post 14 |
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| Full color 10" x 13" ad showing a young boy holding up a spoonful of Alpha-Bits with the pieces arranged to spell out the word "Oats". The headline says that "One GOOD word leads to another" and then says that "It's Alpha-Bits...Post's new and nourishing oat cereal your whole family will love". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | November 10, 1958 Life magazine |
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$7.50 | View Post 13 |
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| Full color 10" x 13" ad tells you how to be "On the right track for energy". The ad features a picture of a family breakfast table as the parents try to get their boy going and he is too busy playing with his toy train. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 16, 1959 Life magazine |
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$7.50 |
View Post 19 |
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| Full color 9 1/2" x 13 1/2" ad for their healthy Grape Nuts cereal. There is a colorful picture drawn by Dick Sargent of a mother and a daughter, wearing matching clothes, comparing waistlines. The mother seems to be happy with the reslults and the headline bluntly says that "Any protein cereal helps keep you the same size...as long as it's Post Grape-Nuts". The text claims that this is the "most highly concentrated protein cereal" and contains "30% more protein per spoonful". |
March 9, 1959 Life magazine |
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$7.50 | View Post 1 |
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| Full color 9 1/2" x 13" ad for the energy-filled cereal, Alpha-Bits. There is a picture of a man in a suit whose eyes are attempting to be covered by a young girl who is perched on his shoulders. He is standing in front of a breakfast table manned by two women with one bearing presents and the other has removed various pieces from her bowl of Alpha-Bits and stretched them across the table spelling out the message "Happy Birthday Dad". The headline adds "And many happy bowls of ENERGY...with Post Alpha-Bits! It's the power-packed oat cereal with a generous supply of protein to give everybody bounce and vitality". |
March 30, 1959 Life magazine |
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$7.50 |
View Post 55 |
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| Full color 10" x 13" ad for Post-Tens. The ad photo shows a young boy and a young girl sitting at a card table as they make their choices for breakfast. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1959 Life magazine |
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$7.50 |
View Post 18 |
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| Full color 10" x 14" ad for their Grape Nut Flakes. The ad has a picture of a busy housewife multi-tasking in an effort to accomplish what is important. This lady, wearing a yellow and white plaid apron, is using a feather duster to clean a mirror that is mounted on the wall next to her kitchen table where she is busy spooning Grape-Nut Flakes into her mouth. The headline informs us that "Girls with "go! go! go!" just happen to go for Post Grape-Nut Flakes". The text lets us know that "Just one bowl helps prevent "mid-morning meltdown"!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 4, 1959 Life magazine |
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$7.50 |
View Post 52 |
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| Very cute full color 10" x 13" ad showing a little girl in her red footy pajamas sitting on the kitchen counter next to her teddy bear eating Sugar Crisp out of the box. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 11, 1959 Life magazine |
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$7.50 | View Post 13 / Babies |
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| Full color 10" x 14" ad for their Post Grape-Nuts. The ad has a picture from behind of an attractive housewife sitting at the kitchen table with a box of Grape-Nuts and a pitcher of milk waiting for her. The ad headline assures us that "The trimmest weight watchers just happen to eat Post Grape-Nuts". The ad text claims that this cereal contains "30% more protein per spoonful". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 18, 1959 Life magazine |
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$7.50 |
View Post 45 |
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| Full color 10" x 14" ad for their 40% Bran Flakes. The ad has a picture of the morning breakfast table where the husband is trying to act like he is intently reading the morning newspaper as his full bowl of Post 40% Bran Flakes sit in front of him. His wife has taken the box of cereal, tried to pour some into her bowl, and has realized that it is now empty and she is looking at her husband with the look that chills the blood of any man who has been married. The ad headline tells us that "People who want delicious bran just happen to want Post 40% Bran Flakes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
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$7.50 |
View Post 49 |
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| Full color 10" x 14" ad for their Post Alpha-Bits. The ad has a picture of a young man in a hurry. This youngster is eating his Alpha-Bits while standing. He is wearing his baseball uniform, has his catcher's mask pulled back on his head, his glove on the chair and a baseball sitting on the table as he shovels the food down while, all the time, looking toward his left either at the door, the clock or the warden (mother). The ad headline reminds us, and him too, that "Men of action just happen to get their ENERGY from new Post Alpha-Bits". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 15, 1959 Life magazine |
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$7.50 |
View Post 43 |
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| Full color 9 1/2" x 13" ad for their Single Serving Assortment of Cereal. The ad has a picture of three brothers choosing their cereal at the breakfast table. These three boys have the same red hair and are wearing the same striped shirts yet they are each reaching for different cereals from the Post-Tens package. The ad headline claims "The choosiest people just happen to choose Post-Tens". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1959 Life magazine |
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$7.50 |
View Post 37 |
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| Full color 10" x 13" ad for their Alpha-Bits Cereal. What is the best thing to do with a cereal shaped like letters other than eat it?. Work a crossword puzzle of course. The face of this ad is a crossword puzzle with pieces of this cereal put on the puzzle, not answering the clues though, so that they spell out the phrase "New oat cereal with energy from A to Z". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1959 Life magazine |
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$7.50 |
View Post 60 |
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| Full color 9 1/2" x 13" ad for Post Toasties Corn Flakes. The ad has a photo of a pair of male hands shucking an ear of corn that just happens to be filled with corn flakes rather than corn. These flakes are falling into an opened box of Post Toasties which the ad headline claims are "Crackling with fresh corn flavor (because they're quick toasted by Post)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1962 Life magazine & May 8, 1962 Look magazine |
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$7.50 |
View Post 29 |
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| Full color 10" x 13" ad for their Post Toasties Corn Flakes. There is a large picture of a box of this cereal at the bottom and above it are three ears of corn gradually turning into flakes of this cereal and falling into the box. The headline claims that you can "Start your day a little bit better with a cereal fresh from Post" because it is "Quick toasted...to capture that...fresh corn flavor!". |
June 5, 1962 Look magazine |
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$7.50 |
View Post 70 |
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| Full color 9 1/2" x 13" ad for their Grape-Nuts Cereal. The ad has a picture of a bowl filled full with this cereal and the box it came from standing behind the bowl. There is a tape measure stretched around the middle of the box and the headline promises that "A Post Grape-Nuts breakfast helps keep you slim and trim". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10, 1962 Life magazine |
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$7.50 |
View Post 38 |
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| Full color 9 1/2" x 12 1/2" ad for their Grape-Nuts cereal and the benefits that it can give you. The ad has a picture of two attractive ladies running across the yard in matching yellow bathing suits. The caption identifies the lady on the left as the 19-year old daughter of the lady on the right, Mrs. Caroline Burke. The ad headline asks "How does Mrs. Burke stay as slim as her teenage daughter?" and the ad text claims it is a combination of exercise and a Post Grape-Nuts breakfast. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 15, 1968 Life magazine |
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$7.50 |
View Post 41 |
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| Full color 8" x 10 3/4" ad for their Fruit & Fibre breakfast cereals. Pictured is a happy lady with a spoon in her mouth that we are to assume has transported some of this healthy cereal. The headline encourages you to "Tasate what you've been missing" and the ad shows boxes of each of the four flavors offered and piles of the fruits, nuts and other fibre-yielding materials they could find to make this cereal live up to its name. |
September 29, 1986 Sports Illustrated |
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View Post 78 |
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