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| Full color 8" x 11" ad that tells the story of when "An Edgewater Beach Waiter gave me a tip!". The ad has a four-panel cartoon that tells the story of two people who traveled to Chicago. In the first panel they are sitting eating dinner in a restaurant. The husband finds it fun to be eating at the "famous Marine Dining Room" and his wife is amazed by the salt that pours on a rainy day. She asks the waiter about it and he says "That's because we use Morton's Salt, Madam". Back home, in the third panel, the lady has gone to her store and she asks the man behind the counter "Can you tell be why Morton's Salt doesn't choke up saltcellars?". The man replies "Because it has uniform cube crystals that don't stick together on rainy days". That night, the two people are enjoying dinner and the husband comments about learning about using Morton's Salt. The wife replies, "the grocer tells me it costs a family only 2 cents a week to use". The text again talks about the "cube-shaped crystals" preventing it from sticking together. |
April 1937 Good Housekeeping |
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$9.00 |
View Morton 2 |
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| Full color 9 3/4" x 13 1/2" ad that touts "Spring for Sale" as an ad for Morton's Salt. The picture under the headline shows a group of onions and a bunch of radishes next to an old-time salt dispenser and then it says that "Grocers offer you a flavor bargain in tender, young vegetables and Morton's Salt". It then says to "Step right this way, folks - now, who else wants some of Mother Nature's great Spring Tonic! It's good for everything that ails your winter-weary appetites. And you get this wonderful elixir in every bite of these sweet baby onions, and these snappy dew-drenched radishes. Get 'em while they're fresh! And, of course, the only salt good enough for such young, tender things is Morton's Salt - you know, that cool, pure-white salt that makes flavor fairly roll around your tongue. Right now, your grocer is displaying Morton's Salt (you know, famous blue package!) with his Spring vegetables. So, hurry! Hurry! and put plenty of this Spring into your daily diet. And remember - Be sure you get Morton's Salt!". And remember the last part of the saying, "When it rains it pours". |
May 29, 1944 Life magazine |
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$8.50 |
View Morton 5 |
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| Full color 10" x 13 1/2" ad that tells us that "Nature puts the flavor IN...". Pictured at the top of the page is an apple tree that has, mixed in with the fruit, a container of Morton Salt. The text starts off with "The first bite from a snappy autumn apple is just to open up a place to sprinkle salt - Morton's Salt. please". The rest of the text has been written by a salt lover, such as saying "good salt makes flavor ooze with every drop of the juice" and "they're all better for salt". It has in the lower left corner the Morton Salt girl walking through another rainstorm pouring salt on the roadway. |
November 3, 1947 Life magazine |
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$8.50 |
View Morton 3 |
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| Full color 10" x 13 1/2" ad that claims that "More people use Morton's...it does so much for flavor!". The ad has a container of Morton Salt on the left, a salad dish on the top and at the bottom it has several tomatoes and a container of Tomato Juice. Below the Morton Salt container it has a picture of the little girl who is walking with her umbrella in her right arm and a tipped container of Morton Salt in her left arm spilling the contents behind her. The saying that is inspired by this is "When it rains, it pours". |
August 22, 1949 Life magazine |
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$8.00 |
View Morton 4 |
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| Full color 9 1/2" x 12 1/2" ad that encourages you to add Morton Salt to you Spring vegetables. Pictured in the ad is Asparagus, Lettuce, Radishes and Onions and the captions next to each picture give a short history of the item. Claiming to be "America's best-selling table salt" they remind us of their slogan, When it rains it pours. |
June 8, 1953 Life magazine |
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$8.00 |
View Morton 1 |
Temporarily |
| Full color 9 1/2" x 13 1/2" ad for Morton's "Old Kentucky Recipes. The ad headline says that "Morton "Old Kentucky Recipes" demand prize, premium fixin's...just as you do" and, it then says that, "That's why Morton Frozen Pot Pies and Fruit Pies taste just like your do!". Pictured in the ad are a Cherry Pie with a piece cut out of it and a Chicken Pot Pie. They are both loaded with fruit and chicken and peas. "Morton chefs start with your kind of fixin's...choice cuts of meat and poultry...garden-fresh fruits and vegetables...country butter and milk and eggs. They follow treasured "Old Kentucky Recipes" to the letter. And they end up with utterly delectable dishes...your kind of cooking! Pick your Pot Pies - Chicken, Beef or Turkey. Choose your Fruit Pie - Cherry, Apple (now featured at special low low prices) or any of the other five Morton favorites. And this very night, serve an "Old Kentucky Recipe" supper. You'll serve it proudly! All prepared. All ready to bake. All in your grocers freezer now!". |
February 22, 1960 Life magazine |
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$7.50 |
View Morton 6 |
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