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| Full color 9 1/2" x 13" ad for their Miracle Whip Salad Dressing. The ad has a large picture of a Chicken Salad Supreme that is made using Miracle Whip and the recipe so that all readers could attempt to make the same thing. Along the side is a series of small pictures that show a young man saying "Nope" when his mother offered him salads but now he says "More please" as he asks for seconds. His mother tried to figure out "How come?" and realized that it only began to happen when she started buying Miracle Whip. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1950 McCall's |
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$4.50 |
View Kraft 4 |
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| Full color 5" x 13" ad for their Velveeta Cheese. The ad has a picture of a block of this cheese under the headline "Happy Times for you and yours with Versatile Velveeta!". There is another picture that shows a delicious dish that you can prepare using Velveeta, Asparagus and Ham Rolls with Velveeta Sauce and includes the instructions. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1950 McCall's |
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$4.00 |
View Kraft 2 |
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| Three color 4 3/4" x 12" ad for Kraft Italian Dressing with the Yankee catcher Yogi Berra. The ad has a photo of the smiling Yogi and credits him with saying "For me, it's got everything...sure makes swell salads!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 16, 1956 Life magazine |
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$4.00 |
View Berra / Kraft |
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| Full color 8" x 10 3/4" ad for Cheez Whiz. The ad has a picture of a woman spooning a generous amount of this product onto her hamburger and another picture shows a hot dog that has been modified with the addition of Cheez Whiz. The headine calls it the "Best thing that can happen to burgers and hot dogs: Cheez Whiz 'em!" and the text gives you a few more suggestions. The ad also introduces their Pimento Cheez Whiz. |
June 1956 Good Housekeeping |
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$4.50 |
View Kraft 7 |
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| Full color 9 1/2" x 13" ad for their Natural Swiss Cheese sliced. The ad has a picture showing a male hand removing a slice of this cheese to add to the sandwich he is busy creating and the headline promises that "Kraft gives you sliced Swiss cheese with the fresh-cut taste!". They also call it "The cheese that belongs with beverages" and claims that "It's great with the brown bottle", also with "the green bottle" along "with cola drinks" as well as "with tea and coffee". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
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$4.50 |
View Kraft 6 |
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| Full color 5" x 10 3/4" ad for their Velveeta Cheese. The ad has a picture of a lady holding her baby while her other young son watches while eating a sandwich with Velveeta cheese on it. The ad headline claims that "Today's Velveeta is extra good for youngsters and young mothers too!" and the ad discusses some of the health benefits available when you eat Velveeta. |
March 1959 Good Housekeeping |
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$4.00 |
View Kraft 5 |
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| Full color 9 1/2" x 13 1/2" ad for their Pure Concord Grape Jelly and their Pure Whole Concord Grape Preserves. The ad has a large picture of a bunch of these wonderful grapes sitting in a round wooden bowl on a rustic wooden bench in an outdoor setting. The headline says that "All summer long they drank in the sweetness of sun and earth and rain. Then, with tender care and our special 'quick-cooking' method, we captured for you the full fresh flavor of these glorious Concord grapes." It adds that you will find them on your gorcer's shelves labeled Kraft Grape Jelly or Preserves where they offer "20 flavors...all fresh-fruit good!". |
January 25, 1960 Life magazine |
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$4.50 |
View Kraft 13 |
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| Full color 9 1/2" x 13 1/2" ad for their two varieties of Apple Jelly. We see a rustic picture of a pot of "sun-soaked apples" freshly picked and waiting to be cooked and turned into one of their flavors of Apple Jelly. The text explains that "their color and sweetness" indicated that these apples were "ripe for the jelly-making magic" used by Kraft. At the bottom of the ad we see jars of Pure Apple Jelly and Mint Apple Jelly waiting to be tasted by you or your family. We are told that these are just two of the "20 flavors...all fresh-fruit good!". |
April 4, 1960 Life magazine |
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$4.50 |
View Kraft 10 |
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| Full color 9 1/2" x 13 1/2" ad for their Pure Concord Grape Jelly and Preserves, one of "20 flavors...all fresh-fruit good!". There is a delicious-looking picture that shows grapes sitting in an earthenware bowl surrounded by leaves that are in the process of turning colors. The text assures us that "These grapes have known no wrath" and they have been cared for and nutured by the sun and the earth. The time has now come, when they are "still dappled with dew", that they are to be treated to the "flavor saving magic of Kraft's quick-cooking method". The ad encourages you to find them in their "sparkling glass jars". |
April 14, 1961 Life magazine |
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$4.50 |
View Kraft 11 |
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| Full color 9 1/2" x 12" ad for their Barbecue Sauce. The ad has a picture of a couple of steaks that are covered with Kraft Barbecue Sauce as they sit on a broiler pan from an oven. The ad headline says "New Kraft Barbecue Sauce brings real cook-out flavor right indoors!" and the ad explains that you can have some of that good "outdoors" taste by cooking "indoors" with barbecue sauce. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 9, 1961 Look magazine |
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$4.00 |
View Kraft 1 |
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| Full color 9 1/2" x 12 1/2" ad for their Pure Apple Jelly and Mint Apple Jelly, two of their "21 flavors...all fresh-fruit good!". The ad has a large picture that shows a bucket of apples that have been judged ready for further processing. As the water trickles down on them, keeping them ready, the text explains that "Their color and sweetness told us these sun-soaked apples were ripe for the jelly-making magic of our 'quick-cooking' method". It assures the reader that "your own tongue will tell you what this does for flavor". |
April 24, 1962 Look magazine |
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$4.50 |
View Kraft 12 |
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| Full color 9 1/2" x 13" ad for their two different styles of Barbecue Sauce. There is a picture of a back yard where in the foreground is seen a plate of just-cooked Sizzle-burgers, buns and vegetables while in the background, slightly out of focus, is the man cooking and othe people resting and enjoying the fruits of his labor. The caption tells you how to prepare these unusual burgers and the headline claims that "New Kraft Barbecue Sauce simmers real cook-out flavor right into the meat". |
June 5, 1962 Look magazine |
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$4.50 |
View Kraft 8 |
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| Full color 9 1/2" x 12 1/2" ad for their Regular Barbecue Sauce and their New Hickory Smoke Flavored Barbecue Sauce. The ad has a picture of a platter filled with ribs that have just been cooked and a bowl filled with Kraft Barbecue Sauce. In the background of the picture are more ribs on a spit cooking away for whatever party is in progress. The ad headline claims that "New Kraft Barbecue Sauce simmers real cook-out flavor right into the meat". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 28, 1962 Look magazine |
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$4.00 |
View Kraft 3 |
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| Full color 9" x 13" ad for their variety of Cheeses and how they can help make Lenten meals more enjoyable to your family. Across the bottom of the ad are seen Seven different types of Kraft Cheese that were available and the top part of the ad says "Cheesewiches" and "Perfect for lenten menus" around four suggestions for ways to make your family happy. There is a Scandinavian-style Kraft Caraway omelet, Kraft Golden Natural Cheddar topping a sandwich, Kraft Natural Swiss Cheese with another sandwich and something unusual with Kraft smoky Italian-style Provolone cheese. |
March 24, 1964 Look magazine |
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$4.00 |
View Kraft 9 |
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