Kellogg's Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first.


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Full color 10" x 15" ad for Kellogg's Toasted Corn Flakes. This ad is much longer than my scanner so the picture on the web site does not show the top of the ad where it says "Three Daisies" or the bottom of the ad where it has the "W.K. Kellogg" signature. This ad is in very good condition for it's age.
July 1911
Ladies Home Journal
0
$10.00
View
Kellogg's 27

Temporarily
Sold Out

Black and white 4 3/4" x 10 3/4" ad for their Kellogg's Rice Krispies. The ad has a drawing of a bowl filled with this cereal with the milk already added and the words Snap!, Crackle! and Pop! coming from the bowl. The ad headline introduces "New! A cereal so crisp it actually crackles in cream!". The ad asks you to "Order a red-and-green package from your grocer".
April 1929
Successful Farming
1
$8.50
View
Kellogg's 101

Black and white 6 1/4" x 9 1/2" ad for their Kellogg's Corn Flakes Cereal. The ad has a drawing of a breakfast table with a box of Kellogg's Corn Flakes standing behind a bowl that has been filled with cereal and topped off with bananas. The is another picture of a slim and happy lady smiling as she leaves for work. The ad headline says now that winter is over - "Let's change to crispness now".
April 1934
National Geographic
1
$9.00
View
Kellogg's 62

Full color 8" x 11 1/2" ad for Kellogg's Whole Wheat Krumbles. Another variety of cereal for those of you who think that what we have now is everything that could possibly be thought of. For the top half of the page there is a bowl of this sitting in a yellow bowl on a yellow plate with raspberries mixed in. The banner says they are "Delicious For A Summer Morning" before it breaks into the "Summer song in two parts...Crisp, Golden-Brown shreds of Wheat...Crimson, juicy raspberries...Blended in the coolness of milk or cream...The morning serenade your afternoon will answer". The bottom half of the ad is written as a "Whole Wheat For Energy".
July 1938
Better Homes & Gardens
1
$9.00
View
Kellogg's 172

Full color 9 1/2" x 12" ad for Kellogg's Whole Wheat Krumbles. The ad has a picture of a bowl of Krumbles sitting in a blue bowl with bananas and milk. The ad headline assures us that "You bet it's GOOD!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1938
The Country Home Magazine
0
$9.00
View
Kellogg's 71

Temporarily
Sold Out

Black and white 4 3/4" x 12 1/2" ad for Kellogg's All-Bran Cereal. This ad has a Mutt and Jeff cartoon drawn by Bud Fisher showing why it is important to eat this cereal. The first frame shows Mutt running from his house with his irate wife throwing a rolling pin and calling him a grouch. The next two frames show Mutt talking to Jeff as the problem is discussed. Mutt explains that when he is constipated he becomes "not easy to live with". He laments that he has tried cathartics with no result and Jeff asks him why he hasn't tried Kellogg's All-Bran. Mutt considers this suggestion and promises to give it a try. The last frame shows Mutt and his happy wife riding bicycles together and Jeff said that Mutt must have joined the Regulars.
March 27, 1939
Life magazine
1
$9.00
View
Kellogg's 164

Full color 10" x 13" ad for their Kellogg's Rice Krispies. This ad claims that "They Stay CRISP!" and they they are "Totally different from mushy cereals - a real taste treat!". This ad has a picture of a bowl of Kellogg's Rice Krispies sitting in a green bowl with a bowl of milk waiting in case they need more. There is a blue banner here that asks you to "Make this simple test: 2 Hours In Milk - Still Floating! Won't Mush Down In The Bottom Of Your Dish!". The text at the bottom of the ad claims that "Now you can forget breakfast coaxing! Just serve Kellogg's Rice Krispies and watch the youngsters pitch in. Helps them get more of the nourishing milk they need every day, too. Naturally, children love Rice Krispies...everyone does. They're so crisp and crunchy and full of appetizing flavor. Not mushy,not flat-tasting. And that goes for the last spoonful as well as the first". The text goes on and on, too but, there is a little cartoon in the bottom right with a little girl smiling as she holds her spoonful up over her bowl of Kellogg's Rice Krispies and "Say, Mom, What's that funny little noise?" as the cereal goes, "Snap, Crackle, Pop".
March 27, 1939
Life magazine
1
$9.00
View
Kellogg's 17

Black and white 5 1/4" x 14" ad for the Kellogg's All-Bran Cereal. This ad shows the cartoon "Alphonse and Gaston at the Beach". This is a six-frame cartoon starting off with Gaston saying to Alphonse, "After you, my dear Alphonse". Alphonse, who is seeming uncertain, says "After I feel better and not before! I'm not well". In the second frame Alphonse is sitting down and an attractive young lady is trying to stand him up and he says "Go away! I'm a dangerous character". In the third one, Alphonse whispers to Gaston, "Sh! It's that old constipation trouble. Nothing I take seems to help". In the fourth one, relief seems to be on the way as Gaston responds "The modern idea, my dear Alphonse, is not to suffer the trouble first and then take things for it - but to Prevent it by getting at the Cause. If your trouble is the ordinary kind (due to lack of bulk in the diet) a crisp, crunchy bulk-rich breakfast cereal - Kellogg's All-Bran - will take care of you, eat it daily, drink plenty of water and join the "Regulars"". The fifth day, the "Next Day, Breakfast Alphonse is saying to Gaston, "But you didn't tell me how Good it tastes! Imagine eating this instead of medicines". In the last frame, another day on the beach where a lady is calling for help in the water, Gaston says to Alphonse, "After you!" to which, he responds, "With pleasure, my dear Gaston".
May 22, 1939 &
December 18, 1939
Life magazine
2
$9.00
View
Kellogg's 16

Black and white 5 1/4" x 13" ad for Kellogg's All-Bran. The ad is a four-frame cartoon for The Captain and The Kids starting in the first one with a Pirate with a peg-leg standing on a board on the deck and one of the Kids shouting out, "Look, it's HIMSELF der pirate makes valk der plank" and the Captain shouts "Don't". In the second one, the Captain is talking to the Pirate and saying "Dunner vetter, vhy all der shooting?" to which the Pirate replies, "I't rather go to Davey Jones that live with this ding-blasted constipation. Every day it's pills, pills, pills! It just gets worse and worse". In the third one, the Captain says "Chust listen to me. Better you should prevent der trouble instead of trying to cure it after der damage iss done! Eat some crisp, crunchy Kellogg's All-Bran for breakfast. It's rich in der 'bulk' so many of us need to keep 'regular'. Eat it mit milk or cream effery day, drink plenty of vater, und der whole vorld seems like a different place". In the final frame, labeled Sometime Later, we see the Pirate dancing and the Pirate is saying "Ain't he der cholly liddle feller since he choined der All-Bran regulars".
October 9, 1939
Life magazine
1
$9.00
View
Kellogg's 26a

Black and white 5 1/2" x 13 3/4" ad for Kellogg's Pep Cereal. This ad has a four-cartoon set of drawings that starts off with the headine "How's your Pep Appeal". In the first drawing, there are two sisters, Sis and Babs and Babs is putting on makeup so Sis asks her, "Why the war paint, Babs? Impersonating a femme fatale?". In the second drawing, Babs is throwing a fit and shouts "Quit picking on me, Sis! You're terrible! A girl's got to have a little glamor these days". To which Sis, who is lying down on a couch replies "Glamor is spinach, darling. If you had more pep in your bones, you wouldn't need so much paint on your face. I'll bet what you need is vitamins. And that reminds me, come downstairs for a minute - for lesson No. 1". In the third drawing, the two girls are sitting in the kitchen and Sis says "We can't have pep without all our vitamins, my cherub. And one of the best ways to get two of the important vitamins, B and D, is right in the delicious cereal you sampling - Kellogg's Pep". Babs, in the middle of a mouthful, says "Say, where have you been hiding this? It's the grandest tasting cereal I ever ate. Boy, are you a discoverer?" In the fourth and final drawing, we see Babs leaving with her date and she turns and says "Good-bye, Teacher. I'll see if your lesson works" to which Sis replies "Where there's pep there's hope". The headline at the bottom of the ad says that it's "Vitamins for pep! Kellogg's Pep for vitamins!".
March 11, 1940
Life magazine
1
$9.00
View
Kellogg 205

Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. This ad has the headline saying that it is "Born to be Crisp - and to stay that way" and the picture of this fine cereal, sitting in a big Green bowl with Strawberries and floating in milk, makes me think that the headline is right. Underneath this picture there is a little disclaimer that says that it is "Delicious with fresh, frozen, cooked or canned fruit". The text in this ad asks "So you want something new for breakfast? Well, just serve delicious Kellogg's Rice Krispies and listen to the cries for "more!" It's as easy as that. Kellogg's Rice Krispies, you know, are the deliciously different cereal. Crunchy - heavenly crisp - from the first spoonful to the last. Kellogg prepares then according to a unique recipe..."pops" them in special ovens...toasts them a tempting golden brown. As soon as you pour on milk or cream, you'll hear their crisp, distinctive snap! crackle! pop! You'll like Kellogg's Rice Krispies...and so will the whole family. Only premium quality. American grown "Blue Rose" rice is used. And every package is really fresh, thanks to Kellogg's exclusive innerwrap - completely "Waxtite" heat-sealed at both top and bottom". To the left at the bottom of the ad there is a cartoon of Snap, Crackle and Pop wheeling a strawberry along, and Snap is saying that "Now's the time for strawberries! Want to win a cheer? Serve 'em with Rice Krispies and watch 'em disappear!".
May 13, 1940
Life magazine
1
$9.00
View
Kellogg's 40a

Black and white 5 1/4" x 13 1/2" ad for Kellogg's Corn Flakes. This ad starts off with a mother saying "Let me tell you why Jimmy is doing better at school" and then goes into a four-frame cartoon. In the first frame, Jimmmy is sitting there at the breakfast table and he says "Aw Mom, do I have to eat breakfast?". In the second frame, Jimmy is sitting, very sleepily, in class and his teacher stops and says, "Pay attention, Jimmy!". In the third frame, entitled "Next Day", Jimmy is at the breakfast table again and his mother is telling him, "Here's something you'll like, Jimmy - Kellogg's Corn Flakes" and, he says, "Gosh, they're good". In the fourth and final cartoon, Jimmy has turned in a report and his teacher, after reading it, says "A fine report, son. Eating a good breakfast does help". At the bottom of this ad, it says that you should "Switch to something you'll like!" and, then says, "What a flavor! What crispness! What freshness! When you taste these golden toasted flakes - either plain or with fruit - you'll see right away why they have long been America's best-liked ready-to-eat cereal. Get a package tomorrow".
October 28, 1940
Life magazine
1
$8.50
View
Kellogg's 201

Black and white 9 1/4" x 12 1/2" ad is for Kellogg's Corn Flakes. Ad has several pictures of people who feel that eating a good breakfast helps them do their important jobs better. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. April 1941
Better Homes & Gardens
1
$8.50 View
Kellogg's 10

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad headline says "The Self-Starter Breakfast is the right take-off for me!" over a picture of Dorothy Ring, a U.S. Civilian Flying Instructress at Sky Harbor, Northbrook, Ill. The ad has her saying that "'Turning student flyers into licensed pilots is a job that calls for mental alertness at all times' says Dorothy Ring, officially rated by the U.S. Civil Aeronautics Authority as a civilian flying instructress. 'From the minute I arrive at the airport in the morning, I have to be feeling my best. My favorite breakfast is a big bowl of Kellogg's Corn Flakes with some fruit and lots of milk. It always hits the spot and it's a real 'self-starter' for me'". There is also a picture of a businessman getting set to board a train, Randall Roberts, and a nurse at work, Bernice Merrick, both agreeing about the importance of a good breakfast, like Kellogg's Corn Flakes. They claim that "The 'Self-Starter Breakfast", which, as you know, is Kellogg's Corn Flakes with some fruit and lots of milk and sugar, will give you Food Energy, Vitamins, Minerals and Proteins.
May 5, 1941
Life magazine
1
$9.00
View
Kellogg's 93a

Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. The ad has a drawing of Snap, Crackle and Pop offering a hint to a bride in her wedding dress. Crackle is leaning over and telling her "Pssst. June Bride - he'll like 'em!". The ad headline, next to a picture of a bowl filled with Rice Krispies and strawberries, claims they are "Crisp to the last spoonful!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1941
Life magazine
1
$9.00
View
Kellogg's 87

Full color 9 3/4" x 13 1/2" ad for Kellogg's Corn Flakes. This ad features Esther Williams, acclaimed film actress, and has a picture of her, clad in a swimming suit, and has her saying that "The Self-Starter Breakfast keeps me on my toes!". In the top right hand side of this ad, there is a black and white photo of her standing in the kitchen with a box of Kellogg's Corn Flakes and, she is saying that "As A Professional Swimmer And As A Housewife, says Esther Williams, now Mrs. Leonard Kovner, "I've discovered that the breakfast that keeps me feeling my best all morning long is a big bowlful of Kellogg's Corn Flakes with some fruit and lots of milk. It tastes wonderful...it's not too heavy...and it helps keep me on my toes". It then says that "Busy, active people of all ages find that changing to a breakfast of crisp, appetizing Kellogg's Corn Flakes with fruit and milk helps them start every day feeling on top of the world" and it shows an Architect named Frank Polito and a Model named Joan Hoff who will testify for their case.
June 30, 1941
Life magazine
1
$9.00 View
Kellogg's 2a

Full color 9 1/2" x 13 1/4" ad for Kellogg's Rice Krispies. This ad starts off by shouting "Ahoy, CRISPNESS! the lasting kind" under a drawing of the three Kelloogg's Kids on a boat as the rhyme says "Sail your way through Summer, Keeping crisp and cool - Let a bowl of Krispies, Be your daily rule". The text of this ad says "' Get away from it all' That's the ticket! And while you're at it, get away from those ho-hum, humdrum breakfasts. Delicious Kellogg's Rice Krispies can give you real vacation-time zest every morning. What a picture. Start with a generous heap of these mellow-flavored, golden bubbles. Highlight them with your favorite fruit. Splash in frosty milk or cream. Then listen as Rice Krispies proclaim their crispiness - snack, crackle, pop. What's more, you'll find they hold that famous crispness to the final mouth-watering spoonful. Yes, here is extra goodness! It's the result of a unique Kellogg flavor recipe, oven-popping, and gentle toasting. Get the Rice Krispies habit. Enjoy them often at home...traveling, too. Leading hotels, restaurants, camps and trains feature Kellogg's Rice Krispies in individual packages".
July 28, 1941
Life magazine
1
$9.00
View
Kellogg's 41

Full color 9 1/2" x 12 1/2" ad for Kellogg's Rice Krispies that shows the Snap, Crackle and Pop characters sitting at their desks at school. In this cartoon, Snap and Pop are displaying confusion while Crackle has raised his hand as, written on the board, is the message "Back to school and still head of the class!". The ad headline claims that this cereal is "crisp every spoonful!" and, then says, that you could give "An apple for the teacher...and orchids to Kellogg's Rice Krispies! It's magic, the way these tempting bubbles of wholesome rice put new sparkle into breakfasts. They're mouthwatering to look at - scrumptious to taste - extra delicious with fruit. Think of the crispiest thing you know; then double it. Think how crisp Rice Krispies are, first bite to last. Snap! Crackle! Pop! they sing out, the instant you pour on milk or cream. Flavor! You bet! Rich, tantalizing, utterly irresistible flavor! For this truly different breakfast dish, thank Kellogg's unique flavor recipe. Thank 'popping' in special ovens. And thank delicate toasting, too. For brighter breakfasts at your house, start serving America's No. 1 rice cereal".
September 22, 1941
Life magazine
1
$9.00
View
Kellogg's 39

Full color 4 1/2" x 12 1/2" ad that indicated how a man who is in charge of a crew that refreshes the South American Clippers when they come in keeps himself in top shape and able to do his job properly. There is three pictures of him in this ad and the most important one is the bottom picture that shows him sitting there for his breakfast which happens to be a bowl of Kellogg's Corn Flakes cereal and a cup of coffee. In the first picture it shows Joe in charge of his 21 man crew working on a plane getting ready to take it from the ocean. The second picture shows him with his arms outstretched as he stands by the front of a U.S Bomber talking about his breakfast. The third picture, as I said, shows Joe sitting and enjoying a bowl of Kellogg's Corn Flakes with some fruit and lots of milk. It also says that it could be eaten for "lunch, supper, bedtime, too".
June 1942
Better Homes & Gardens
1
$8.50
View
Kellogg's 183

Full color 4 3/4" x 12 1/2" ad for Kellogg's Rice Krispies. The ad says that "All America Cheers 'em...Crisp" and the ad has the three, Snap, Crackle and Pop putting a ball into a cannon that is set up to be like a cannon. It says "Let's hoist a flag for crispness. Then stand right up and cheer! Rice Krispies' crackling goodness. Wins millions every year!". The text says that "Gay as a flag in the breeze! Golden bright as a top sergeant's buttons! You'll grow lyrical about Rice Krispies. They have such smacking fine flavor (Kellogg's oven-popping, toasting and exclusive recipe see to that!) And they're crisp to the final spoonful. So crisp that you will hear them sound off with their famous triple salute: snap! crackle! pop! Tomorrow - top Rice Krispies with fruit. Tilt the milk or cream. There's grand eating...the natural vitamins and minerals of milk and fruit...plus the food energy of rice. Order thrifty Rice Krispies". At the end of the ad it tells us that "Every Kellogg's Cereal is made of WHOLE GRAIN or is now being restored to WHOLE GRAIN VITAMIN B, value".
July 1942
Better Homes & Gardens
1
$8.50
View
Kellogg's 190

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. This ad has a very stirring picture of a lady skippering a sailing boat and she is smiling as she holds on to the wheel. The ad headline says that "Keeping fit is part of her war job" and the rest of the text is as follows. "Faraday Benedict, active member of a prominent Chicago volunteer nursing service and well-known 'Lady Skipper' on Lake Michigan, knows that physical fitness is of first importance during wartime. In her few leisure hours, she sails her father's 55-ft yawl, Southern Cross, for relaxation and exercise. A graduate of the University of Chicago in Home Economics and Nutrition, Miss Benedict plans meals both at home and afloat according to the U.S. Nutrition Food Rules". The next thing that is said is that "She's a 'Self-Starter'" and, to demonstrate that, the text continues. "'The right breakfast is important if you want to feel your best all morning long' says Miss Benedict. 'That's why I stick to the 'Self-Starter Breakfast'. Kellogg's Corn Flakes taste wonderful, they're the kind of cereal government nutrition experts tell us to eat; and they're economical because they're selling at the lowest price in years'". The ad then goes into detail about "The Self-Starter Breakfast". The ad then claims that "A big bowl of Kellogg's Corn Flakes with some fruit and lots of milk. It gives you - VITAMINS; MINERALS; PROTEINS; FOOD - ENERGY plus the famous FLAVOR of Kellogg's Corn Flakes that tastes so good it sharpens your appetite, makes you want to eat".
August 10, 1942
Life magazine
1
$9.00
View
Kellogg 203

Full color 9 1/2" x 13 1/2" ad for the Kellogg's Variety Package which, according to the headline, was "Made to Order for Wartime Meal Planning". The picture in the ad shows a package with the wrapping removed and three hands, adult male, adult female and a child, reaching to choose their favorite cereal. The ad exlains that in this package you will find 6 nutritious Kellogg cereals - 10 generouos packages and there are six different reasons explained why the use of cereal, especially in containers such as this, made sense in a busy world.
May 24, 1943
Life magazine
1
$9.00
View
Kellogg's 141

Full color 4 1/2" x 12 1/2" ad for Kellogg's Rice Krispies. The ad shows a breakfast table with a blue bowl filled with Rice Krispies and topped off with fresh Raspberries as the headline assures us that this "Clicks with today's food needs!" This wartime ad mentions "wartime menus" and this cereal supplying the nutrition needed. The drawing at the bottom shows the characters Snap, Crackle and Pop parachuting to earth while holding rifles.
July 1943
Better Homes & Gardens
0
$8.50
View
Kellogg's 168

Temporarily
Sold Out

Full color 4 3/4" x 12 1/2" ad for their Corn Flakes cereal. This wartime ad stretches the boundaries and presents you wih a "Nutritious Summer Supper...ready in 90 seconds" using Kellogg's Corn Flakes. This is identified as being a 3-Food Dish and allows you to save Work, Time, Fuel and enjoy a Meatless Meal. It is advertised as having Valuable Protein which was necessary when dealing with meals with no meat and reminds you that the same meal: Kellogg's Corn Flakes, fruit and milk, could be enjoyed at either breakfast or supper.
August 1943
Country Gentleman
1
$8.50
View
Kellogg's 152

Full color 9 1/4" x 13" ad for Kellogg's Pep. The ad has a drawing of a cereal bowl filled with Kellogg's Pep and topped off with sliced peaches and milk. On the table next to the bowl are two books on nutrition and a pair of reading glasses. The ad headline claims there is "More than Meets the Eye" and talks about how good for you this cereal is. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 10, 1944
Life magazine
1
$9.00
View
Kellogg's 86a

Full color 10" x 13" ad for Kellogg's Rice Krispies. This ad has the headline saying that it has "Delicacy with a Wallop" and the picture seems to go right along. It is a drawing that shows a bowl filled with the Kellogg's Rice Krispies along with Strawberries and milk. Next to it there is a spoon and, in front of it, there is a single boxing glove, lying there, just waiting. The text says that "Many people have heard it said that 'refined' foods - made to appeal to the eye and the appetite - are likely to be weak in nutritive values. But too often they forget the ingenuity of our food manufacturers. Take such a famous cereal as Kellogg's Rice Krispies. It is common knowledge that these bubbly morsels of crispy goodness are just about tops in taste appeal. But what you may not know is how nutritionally important Rice Krispies are. For this delicious cereal, made the Kellogg way in Battle Creek, is the equal of the whole ripe grain in nearly all the protective food elements that have been declared essential to human nutrition. If you are interested in food values, read that last sentence again. It is a fact that is true of all Kellogg's cereals".
May 22, 1944
Life magazine &
May 1944
Woman's Home Companion
2
$9.00
View
Kellogg's 21

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a drawing of a large bowl of Corn Flakes with bananas and milk already added. Next to the bowl is a 1940's style camera and several photos that have been taken of this appealing bowl of cereal. The ad headline alerts us to the fact that the ad will be talking about "Something the Lens Can't Catch" and discusses the food value of this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1944
Life magazine
1
$9.00
View
Kellogg's 85a

Full color 10" x 12 1/2" ad shows a bowl of Corn Flakes topped with fresh fruit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. September 1944
Woman's Home Companion
1
$9.00 View
Kellogg's 4

Full color 4 3/4" x 13" ad for their Whole Wheat Pep cereal. The ad has a picture of a breakfast table with a bowl of this nutrious cereal topped off with slices of peach placed in front of a picture of a nurse with a military cloak and a container of roses. The headline, leaving the option as to whether it refers to the military nurse or the breakfast cereal or both, says that it "Does an Important Job". The text begins by talking about the "taste thriss" provided by this cereal before getting into the nutritional value skillfully woven in by those people in Battle Creek. It reminds us of the need of a balanced diet with the food shortages that have resulted by the war and mentions the other brands of cereal that Kellogg's was making, one of which was sure to appeal to your family members.
June 1945
McCall's
1
$8.50
View
Kellogg's 133

Full color 5" x 13" ad for Kellogg's Corn Flakes. This ad shows a picture of a bowl filled with Kellogg's Corn Flakes and sliced peaches on a table with a scale model of a tiny house along with blueprints and a caliper. The headline says "Something to Build on" before telling us that "A lot of people know how good Kellogg's Corn Flakes are to eat. But what many of the folks aren't aware of, is that this tempting cereal is something to build on, too. Something important in your diet for its food value. You see, out at Battle Creek, the crisp, golden flakes of this famous cereal are made the equal of the whole ripe grain in nearly all the food elements that have been declared essential to human nutrition. So, give your family something to build on - serve them crisp, fresh Kellogg's Corn Flakes often".
August 1945
McCall's
1
$8.00
View
Kellogg's 28a

Full color 9 1/2" x 13" ad for the Kellogg's Variety Pack. The ad has a series of drawings that show an active family who have been fueled with Kellogg's. The ad headline asks if you "Want to Step up Your Family's E.Q. (Energy Quotient)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1946
Woman's Home Companion
1
$8.50
View
Kellogg's 73

Full color 7 1/2" x 11" ad for Kellogg's Corn Flakes and the Kellogg's Variety Pack with 10 Packages of 6 Cereals. At the top of this ad it shows a full Variety Pack with a male hand taking a box from the back. Underneath this are the words "For Freshness-" and, then the text begins. "Mother Knows Best and more mothers buy Kellogg's Variety for their children than any other cereal assortment! Fresher 'cause they sell so much faster - all quick, all thrifty, all swell. Ten packs of six crisp Kellogg favorites to choose from including..." and then we go down to the second advertised item. "Kellogg's Corn Flakes, the nation's most popular ready-to-eat cereal. Days - weeks - fresher from our toasting ovens to your table. No cereal, hot or cold, gives more energy. At your grocer's in economical Regular and Family sizes too...Eat a Better Breakfast...Start with Kellogg's Corn Flakes".
April 1948
Farm Journal
1
$8.50
View
Kellogg's 22a

Full color 10" x 14" ad for their Variety Pack and for Rice Krispies. There is a picture of a full Variety Pack on the breakfast table with a hand reaching and removing a box of Kellogg's Corn Flakes while the bottom picture shows a full-size box of Kellogg's Rice Krispies next to a bowl topped off with raspberries that is being investigated by Snap, Crackle and Pop. The text claims that "Mother Knows Best" about the crispness that will tempt every member of the family and talks about the sounds that a bowl of Rice Krispies will make when the milk is poured into it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.50
View
Kellogg's 110

Full color 10" x 13" ad advertising Kellogg's Variety and Kellogg's Pep. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. August 9, 1948
Life magazine
1
$8.50 View
Kellogg's 9

Full color 10" x 13" ad for Kellogg's Rice Krispies along with the Kellogg's Variety Pack - 10 Packages of 7 Cereals. At the top, the headline says "Quick Treat - So Delicious! right next to a box of Kellogg's Rice Krispies. This is just above a large recipe for Rice Krispies Marshmallow Squares in a recipe that begins with the words "Easy To Make". The bottom half of the ad, the headline is "7 Choices - All Nutritious" for the 10-pack of Kellogg's Variety Pack cereals. The ad tells us that "Kellogg-good nourishment in this famous Variety Package! 7 tasty choices in corn, wheat, rice, soya. All crisp, fresh...flakes, pops shreds. Made from whole grains or restored to whole grain values of thiamine, niacin, iron. Ready to shake to supply warming food-energy".
November 1948
Woman's Home Companion
1
$8.50 View
Kellogg's 3a

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes and Kellogg's Variety Pack. The ad has a drawing of two daisies cuddling next to a bowl of Corn Flakes with bananas and the words above them say "M-m-good FRESH!". The box of cereal next to the bowl is Kellogg's Corn Flakes - The Original. Below this is a drawing of their Variety Pack with the mention that "Corn Flakes...famous favorite in Kellogg's VARIETY PACKAGE!. Choose your own better breakfast from Kellogg's delicious Variety Package. 10 generous boxes. Your pick of nourishing wheat, corn, soya or rice - flaked, shredded or popped. ALL FRESH! All help breakfast become the hearty meal you need. So change to Variety Package - the most popular assortment of all, because..." and, down here, it says that "Mother Knows Kellogg's Best".
April 1949
Woman's Home Companion
1
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Kellogg's 84a

Full color 10" x 13" ad for Kellogg's Rice Krispies and for the Kellogg's Variety Pack. The top half of the ad shows a very plain, white box of Rice Krispies behind a bowl of this cereal topped with strawberries. Snap is seen behind the bowl holding up a sign saying "Dee-licious! Crisp!". The text here claims this is a "Kids Favorite! We asked thousands of children their favorite ready-to-eat cereal. Most wanted Rice Krispies, those swell pops that go snap-crackle-pop in milk. Help 'em to better breakfasts from the Regular Size!". Underneath this is an unwrapped tray of the Kellogg's Variety with the headline assuring us that "Rice Krispies - one of Kellogg's all-star Variety Package favorites!". The text asks you to "Watch folks get hungry for a better breakfast when you bring on Kellogg's Variety Package. 7 different, delicious cereals in 10 generous boxes - choice of nourishing corn, soya, wheat or rice - flaked, shredded 'n' popped. All Kellogg-Fresh. All 'real good food' that makes breakfast a bright-start meal. Most popular assortment of all, because..." Here we now see Crackle and Pop holding up signs finishing the thought by saying that "Mother", "Knows", "Kellogg's", "Best!".
May 9, 1949
Life magazine &
March 1949
Better Homes & Gardens
2
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Kellogg's 35a

Full color 9 1/2" x 13" ad for Kellogg's Pep cereal which is one of the choices offered in their Variety Pack. The ad has a drawing of a blue bowl filled with Pep Whole Wheat Flakes and topped off with strawberries and milk. Behind this giant bowl are two children who are offering their empty bowl and shouting "More...More". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1949
Life magazine
1
$8.50
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Kellogg's 83a

Full color 9 1/2" x 12" ad for Kellogg's Rice Krispies, also available in their Variety Pack. The ad has a drawing of a bowl of this cereal topped off with raspberries and shouting out its song of Snap! Crackle! Pop! as the milk has been added. The ad urges you to "Hear Rice Krispies!" and claims that this cereal is "just one 'star' in Kellogg's Variety Package" which is shown near the bottom of the ad. It talks about the seven different varieties available in each package and claims that "Picking your own better breakfast is packs of fun!". At the bottom of the ad are the Snap!, Crackle! and Pop! guys stretching out a banner and altering it to say "Mother Knows Kellogg's Best!".
June 27, 1949
Life magazine
1
$8.50
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Kelloggs 130

Full color 9 1/2" x 12" ad for Kellogg's Pep Whole Wheat Flakes. The ad has a drawing of a young boy floating in an inner tube and waving toward the viewer over the words "Yours COOL-ly". There is a picture of a box of Kellogg's PEP sitting next to a bowl of the cereal along with five whole strawberries. The box, by today's standards, seems very plain, white with very few words on it. Below this, there is some text that says "Yours truly, too, for goodness. 'M-m, good!' Every spoonful of PEP is crisp flakes of whole wheat. And extras in every bowlful...Vitamin B for pickup these warm monrings...and protective Sunshine Vitamin D. Enjoy your PEP in the regular size". As a special treat, they were offering PEP as "one of the 'keep cool' winners in Kellogg's VARIETY PACKAGE".
August 15, 1949
Life magazine
1
$8.50
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Kellogg's 45a

Full color 9" x 13" ad for Kellogg's Corn Flakes and the Kellogg's Variety Pack. This ad starts off with two Daffodils growing next to a bowl of cereal and there is a gust of wind and the word "ReFRESHing" appears above them. Standing next to them is a box of Kellogg's Corn Flakes and there is a bowl of Corn Flakes in milk with, it looks like, some blackberries in it. Next to the bowl it says, "Speaking of cool...How's frosty milk and berries on crisp Kellogg's Corn Flakes? Wonder-ful! Cool, light, yet nourishing! The favorite, because practically everybody knows Kellogg's Corn Flakes are fresher! In Regular or Family Size". Below this is a package of the Kellogg's Variety Package, and the headline says that "Corn Flakes - just one 'heat-beater' in Kellogg's Variety Package". To entice you on what to have it says that "To perk up summer breakfasts, Mother, breeze in with Kellogg's Variety Package. Cool! Crisp! Kellogg-FRESH! 10 generous boxes give 7 favorite choices in corn, soya, rice or wheat. Flaked, shredded or popped! The summer-smart way to get your folks eating and loving good grain nourishment. Yes, Kellogg's Variety is the most popular assortment, because...Mother Knows Kellogg's Best!"
August 22, 1949
Life magazine
1
$8.50
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Kellogg's 65a

Full color 7" x 10" ad for Kellogg's Corn Flakes and their Kellogg's Variety Pack. The ad picture has the two daisies next to the bowl and the headline says "Grand Food - Anytime" and the male Daisy, being offered a spoonful from the lady, is saying "M-m-m Fresh!". The ad then says "Morning, Noon or Night...anytime is "date" time with the favorite, Kellogg's Corn Flakes!. Crisp, daisy-fresh! Nourishing for breakfast! Swell for snacks! Plenty for all in the Regular or Family Size". In the lower third of the ad it talks about the "Grand Choice every time...10 packages...7 favorites!". The text says that "Grins win! Groans lose. Everybody's cheered up by Kellogg's Variety Package. Choosing's fun. And what choice!...7 favorite cereals in 10 generous boxes...delicious wheat, rice, corn, soya...flaked, shredded, popped. All crisp, all Kellogg-fresh. Real nourishment you really enjoy! Great for lunches and super-snacks, too. "Nothing like Variety"...ask all the mothers who know. It's the favorite because...Mother Knows Kellogg's Best!".
October 1949
Successful Farming
1
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Kellogg's 82

Full color 9 1/2" x 13 1/2" ad for Kellogg's Rice Krispies cereal and introducing their Variety Package. The ad shows Snap, Crackle and Pop saying "Quick!", "Crunchy!" and "Dee-Licious!" over a plate of Rice Krispies Marshmallow Squares for which the ad contains a recipe. At the bottom of the ad it says "Coming Up...10 breakfast favorites!" and shows a lady holding a package of their Variety. I don't know if they are intentionally drawn larger than what they were but these boxes seem to be larger than 'single serving size'. The 7 different favorites that were represented in this package were their Corn Flakes, Pep, Rice Krispies, Corn Soya, Bran Flakes, Shredded Wheat and Crumbles.
October 24, 1949
Life magazine
1
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kellogg's 124

Black and white 4 3/4" x 10 1/4" ad for Kellogg's Shredded Wheat Cereal. This ad has a coupon that enables you, with the addition of 75 cents, to receive four teaspoons made by the Wm. Rogers Mfg. Co with your initial on it. Nothing says class like knowing which spoon is yours.
December 1949
Woman's Day
0
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Kellogg's 61
/ Silverware

Temporarily
Sold Out

Full color 10" x 13" ad for Kellogg's Corn Soya. The brag is that this is "The great new protein cereal that helps you have a fine body". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 18, 1950
Life magazine
1
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Kellogg's 33

Full color 10" x 13 1/2" ad for Kellogg's Rice Krispies. The boast at the top of the ad says "Exclusive (and by that we don't mean high-toned) no other cereal can say what you are about to read here...". Then, there stands a box of Kellogg's Rice Krispies that shows the cereal talking "Snap! Crackle! Pop!" as the three boys sit smiling. There is a box alongside this that explains that "By 'exclusive' we mean this cereal has something no other cereal has. That something No. 1 is that Kellogg's Rice Krispies is oven-popped and 'goldenized' by an exclusive and never-duplicated process. That something No. 2 is the promise Rice Krispies makes right in your breakfast bowl. As you tilt a little milk (or cream) into it, it gives off with those little sounds - 'Snap! Crackle! Pop!. That's its happy little way of telling you how crisp and good it is going to taste. Don't you want to enjoy this most exclusive and delicious of all the cereals tomorrow morning? (If it isn't too late, try it tonight)"
February 12, 1951
Life magazine
1
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Kellogg's 32

Full color 9 1/2" x 13 1/2" ad for Kellogg's Rice Krispies. The ad has a drawing, from an overhead view, of a breakfast table that is holding a bowl of Kellogg's Rice Krispies cereal that already has the milk and strawberries added to it. There are additional strawberries, and vines, on the plate that the bowl is sitting on. In the upper left corner are the inevitable Snap, Crackle and Pop characters. The ad headline claims this cereal is "Right before your Ears...". It then claims that "Kellogg's has been trying to find a way to tell you, without hoorah, how good Rice Krispies really are. Here, right before your eyes, we hope we have started your taste buds rising. But that's not all. When you add milk or cream to Rice Krispies, they give off with a cute little fanfare that tells you how crisp they are - - Snap! Crackle! Pop!"/ That's why Kellogg Rice Krispies is called 'The Talking Cereal'. Don't you want some?".
March 26, 1951
Life magazine
2
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Kellogg's 56a

Full color 9 3/4" x 13 3/4" ad for their healthy Kellogg's Corn Soya cereal. The ad has a small, black and white photo of a young couple doing an active dance and the headline promises this "New Protein Food - helps you have a fine body". There is an overhead view of this cereal, some peaches and milk, all mixed together to form your breakfast. This ad tells you that "Kellogg's Corn Soya - more body-building protein than any other well-known cereal - hot or cold!". Wow. "You see here a wonderful-tasting cereal. Rich in vitamins, minerals and energy value. But that's not the big reason why we urge you to eat it. This cereal - Kellogg's Corn Soya - is built on protein. The same thing your body is built of. The thing you can't live without. To have a fine body, you must get the stuff fine bodies need - protein. And you're not getting enough of it for breakfast, government authorities say. That is why Kellogg's Corn Soya was created. No other leading cereal - hot or cold - is so rich in protein. Isn't that - alone - reason enough for you to eat Corn Soya".
May 21, 1951
Life magazine
1
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Kellogg's 44a

Full color 9 1/2" x 13 1/2" ad for Kellogg's Rice Krispies. There is an overhead picture of a white bowl with red trim filled with Rice Krispies and milk with the addition of blueberries. The text states that "Quiet is Requested...for the benefit of those who have yet to hear 'the talking cereal/". It acknowledges that the picture is appetizing but you really have to let Rice Krispies speak for themselves. It warns that "Most people find this little siren song of Kellogg's Rice Krispies mighty hard to resist at breakfast" and feels that "You will, too." At the top of the picture are mentioned "Good things you can't see in the picture" such as "Lots of energy generators, plus the natural rice values of thiamine (B1), niacin and iron."
July 9, 1951
Life magazine
1
$8.00
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Kellogg's 131

Full color 10" x 13" ad shows a bowl of Kellogg's Rice Krispies with strawberries in and around the bowl. Drawing of "Snap, Crackle and Pop" just under the left side of the bowl. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 19, 1952
Life magazine
1
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Kellogg's 6

Full color 10" x 14" ad that tries to sell us their Kellogg's Rice Krispies". The headline asks if we have "Ever see Blackberries look so happy" and I looked carefully and I don't see anything. We have an overhead view of a bowl of Rice Krispies mixed with blackberries and milk and the ad says that "When you plump a blackberry down in a bowl of Kellogg's Rice Krispies, he's in blackberry heaven. Surrounded by all that golden crispness, he knows he's an inviting target. If your hand is on the working end of the spoon, you're in for some fine eating - as Rice Krispies themselves will tell you". At the bottom left of the ad are the characters Snap, Crackle and Pop and at the bottom right side is a box of the Kellogg's Rice Krispies with the words underneath "The Talking Cereal. it tells you how crisp it is".
August 11, 1952
Life magazine
1
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Kellogg's 174

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. The ad shows a opened box of Kellogg's Corn Flakes sitting in a pile of Corn Flakes as more Flakes are floating down, coming from three spoons. The ad headline calls them "The crisp, crisp flakes with the deep, deep flavor..." and the text claims that, "Thr original corn flakes, developed by W.K. Kellogg and flavored to his still-secret recipe. It's a flavor that has never been duplicated. As Mr. Kellogg said, 'They won their flavor through their flavor.; Slow-baked to a rich, golden toast in Kellogg's radiant ovens...and brought to you so fresh that you can almost catch the piping hot aroma drifting from the oven doors. More people will enjoy Kellogg's Corn Flakes for breakfast tomorrow than any other ready-to-eat cereal in the world. Will you be one of the?".
April 27, 1953
Life magazine
1
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Kellogg's 42

Full color 9 1/2" x 14" ad for Kellogg's Corn Flakes cereal. There is a box at the bottom of the page that is opened and the Corn Flakes are spewing upwards in the direction of a breakfast table that seems to be at a restaurant. The headline claims that these Corn Flakes are "Fresh at your restaurant...as at home!" and the text assures you that Kellogg's cereals "are a friendly part of the fine service restaurants offer".
July 13, 1953
Life magazine
1
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Kellogg's 137

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. The ad has a drawing of a box that is opened from the top and corn flakes are flying out and flying past a nearby bowl along with a single strawberry. Scattered amongst the flakes are the words "FRESH From Kellogg's of Battle Creek". The text of the ad starts off with the words proclaiming "The Crisp, Crisp Flakes With The Deep, Deep Flavor". The text continues by saying that "Serving delicious supper breakfasts from a cooler kitchen is simple when you let us do the hot work. We'll toast the corn flakes the original W.K. Kellogg way, so you'll be sure of getting their never-duplicated flavor. They'll reach you so fresh a just-baked aroma will drift from the box. See for yourself - tomorrow!". The ad warns us, QUICK?...they almost serve themselves!".
July 27, 1953 &
August 17, 1953
Life magazine
2
$8.00
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Kellogg's 46a

Full color 9 1/2" x 13 1/2" ad for Kellogg's Rice Krispies with endorsements from Howdy Doody, Andy Devine and Guy Madison. There is a picture of Howdy holding up a plate of Marshmallow Crispy Squares which he claims that "You'll all go for...". Guy has his arm around the shoulder of Andy and together they claims that "We're sure wild about this homemade candy treat!". The ad says that you can "Make 'em easy - in 9 minutes" and the four-step recipe is printed out along with Five other exciting variations. The text claims that they are so easy to make that even the kids can make them, although it might take a minute longer.
November 9, 1953
Life magazine
2
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Kelloggs 126
/ Howdy Doody ad

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes drawn by Norman Rockwell. The ad shows a young girl in a green and white shirt holding a spoonful of Corn Flakes to her mouth and the text describes her as a neighbor of Mr. Rockwell's who really does eat Kellogg's Corn Flakes. It says that he has painted her many times before but this is the first time he has done so while she was eating Kellogg's Corn Flakes.
June 21, 1954
Life magazine
2
$9.00
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Rockwell 3
/ Kellogg's

Full color 9 3/4" x 13 1/2" ad for Kellogg's Corn Flakes cereal. The ad has a drawing of a young boy, done by Norman Rockwell, with a face full of freckles bring a spoonful of cereal to his mouth. It shows the picture on the box of cereal and a larger drawing of the same picture. The text says "Norman Rockwell, who considered himself something of a specialist on freckles, has caught somebody here with a whole trail of them right across the nose. But what we really want you to notice is what this freckled young man is doing. He's going through a motion that's over 50 years old. He's loading in the Kellogg's Corn Flakes. Observe, if you will, that light in the eyes, that purposeful grip of the hand. This is characteristic when these delicate, golden flakes are in the spoon and on the way up".
July 5, 1954
Life magazine
2
$9.00
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Rockwell 4
/ Kellogg's

Full color 9 1/2" x 12 1/2" ad for Kellogg's Corn Flakes drawn by Norman Rockwell. The ad has a picture of a little girl with a pink dress and a pink bow in her hair just about to have a spoonful of cereal disappear into her mouth. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 19, 1954
Life magazine
1
$9.00
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Rockwell 5
/ Kellogg's

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. The ad has a photo of a dismayed young boy in his baseball uniform. He is sitting at the breakfast table with the box of Corn Flakes upside down over his bowl which is only half full but nothing more is coming out. The ad headline says that the young boy is "Out at home!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1954
Life magazine
0
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Kellogg's 51

Temporarily
Sold Out

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad shows a photo of a young girl looking deeply into a box of Kellogg's Corn Flakes, a box that seems to be empty as the ad headline asks "Where'd they all go?". The box that she is looking into has a drawing of another little girl, drawn by Norman Rockwell, on the cover. The text in the ad says that "Even without free-handed little girls like this, more families ran out of Kellogg's Corn Flakes this morning than any other cereal. This is happening all the time. That's because Kellogg's Corn Flakes just naturally taste batter to more people. Always have. Still do. No wonder so many folks pick up a spare package of Kellogg's Corn Flakes every time they buy any cereal of any kind".
September 20, 1954
Life magazine
2
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Kellogg's 48a

Full color 9 1/2" x 14" ad for their New Snack-Pak assortment of cereals. The ad has a picture from inside the house of a mother who in today's society would be inviting her house to be Tricked. She has answered the door and is greeting two young Trick or Treaters with boxes of cereal from a Snack-Pak that she holds behind her back. The headline calls it Sweet treats for little tricks!" and the text explains that the Snack-Pak contains two boxes each of Sugar Corn Pops, Sugar Frosted Flakes and Sugar Smacks. It also offers the advice "Don't let the goblins get you - have several Snack-Paks on hand".
October 25, 1954
Life magazine
1
$8.00
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Kellogg's 119

Full color 9 1/2" x 13 1/2" ad for Kellogg's Sugar Frosted Flakes. The ad has a picture of Tony the Tiger sitting in an opera box with several other people who are looking at with wonderment and confusion. The ad has Tony saying, as he holds a box of cereal, "I always take a box". This ad tells us that "Folks who enjoy the finer things can surround a box of Sugar Frosted Flakes quicker'n you can say "'Kellogg's' secret sugar frosting keeps 'em crisp, by golly". Tony solves this delicious problem by buying a box for snacking and a box for breakfast. And why not? They're the Gr-r-reatest!". There is another little square box in the bottom right hand corner with more information that is vital to know. This one says that "Even today, there are a few people who haven't tasted these big, crisp sugar frosted flakes of corn. If you find one, treat him. One bowl will make you a friend for life. (Tony oughta know - who else has so many friends?)".
March 21, 1955
Life magazine
1
$8.00
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Kellogg's 47a

Full color 10" x 13" ad has a picture of a little girl leaning over a bowl of Kellogg's Rice Krispies listening carefully. Just to the right side of the bowl are pictures of Snap, Crackle and Pop. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 9, 1955
Life magazine
1
$8.00
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Kellogg's 10

Full color 10" x 13" ad for Kellogg's Corn Flakes. This ad, in a picture entitled "Me and my big heart", shows a little boy pouring what turns out to be the last of a box of Kellogg's Corn Flakes into his little sister's bowl. As he stares sadly at his empty bowl, he ponders what might-have-been. The text explains this by saying that "Gentlemanly little brothers like this one are well aware that more families ran out of Kellogg's Corn Flakes this morning than any other cereal. (Happens every morning, because this great, good grain food just naturally tastes best to more people. Always has. Still does.) His only hope is that mom remembers to pick up a spare package of Kellogg's Corn Flakes whenever she buys cereal of any kind. How about it, mom?".
May 16, 1955
Life magazine
1
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Kellogg's 18a
/ Babies

Full color 9 1/2" x 14" ad for their Variety Pack of cereal. Sitting at the breakfast table are a mother, a father and two excited young children who are reaching for their favorite Kellogg's cereal. The headline tells us that their Variety Pack allows "To each his own" which means "Everybody's happy". The only possible chink in that logic might be mom because the bowl she is pouring her box of cereal into is quite big and, from past experience, she will not be happy with the amount of sides still visible in her bowl when the box is empty.
May 23, 1955
Life magazine
1
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Kellogg's 162

Full color 9 1/2" x 13 1/2" ad for their Variety Pack. In the ad the father and the two children are ready for breakfast and mother has eliminated the possibilities of breakfast arguments. As the three other members of her family look on with joy she brings out a full Variety Pack with ten personal portions of cereal. With this "everyone gets his favorite" and "you open a fresh choice every time".
June 20, 1955
Life magazine
1
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Kellogg's 145

Full color 9 1/2" x 13 1/2" ad for the Kellogg's Variety Pack of Cereals. This ad has a picture of a laughing little girl who is going through the Variety Pack and picking out several boxes of cereal, for herself and others at the table whether imaginary or not. The ad headline has her saying "For you and you and you". At the bottom of the ad it says that "This little miss can't miss - with Kellogg's. A fresh favorite every time - ten personal portions!" This is Kellogg's Variety Pack - one of "America's best-liked cereals".
August 15, 1955
Life magazine
2
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Kelloggs 92a

Full color 9 1/2" x 14" ad for their Variety Pack of cereals. The picture shows a husband who was under the impression that he did not have time for breakfast before going to work. He is sitting at the table with his hat on and working on completing the process of tieing his tie while, in one hand, his wife holds his coat and briefcase and, in the other, she is quickly pouring the contents of a box of Rice Krispies into his bowl. His face has the expression that people must have had when the first electric light went on and the headline calls it "Breakfast in one shake!".
September 12, 1955
Life magazine
1
$8.00
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Kellogg's 156

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. This ad, in a picture entitled "The Gift from 93 Million Miles Away", shows a young girl holding up a bowl filled with Kellogg's Corn Flakes and offering it to, what seems like, the American public. The text claims that "The generous Sun - Some people worship it - all children play in it - and corn soaks up more of it than any other grain. (There's a whole summer of sun in every kernel.) Then Kellogg's flavors flakes and packages it, calls it Kellogg's Corn Flakes, and gives it back to you every morning".
February 6, 1956
Life magazine
1
$8.00 View
Kellogg's 1a

Full color 9 1/2" x 13" ad for Kellogg's Sugar Frosted Flakes cereal. The ad has a picture of a glass bowl and platter, filled with Kellogg's Sugar Frosted Flakes and milk, along with some sparkling lights in the background and the words "Sparkling New Flavor", waiting for you to begin. The text tells you that "You've probably tried sugar coated cereals. And liked 'em. But we think we've got something you'll like even better. Our new cereal with the sugar toasted in. It's the toasting that makes the difference - every crisp flake of corn with our secret sugar frosting toasted clear through it. The flavor is quite remarkable - and it's the happiest energy booster we know of".
April 2, 1956
Life magazine
1
$8.00
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Kellogg's 72a

Full color 9 1/2" x 13 1/2" ad for their Snack-Pak. There is a picture of three children perched closely to the television set which they are not taking their eyes from as they devour the contents of the boxes that came from the Kellogg's Snack Pak on the table nezt to them. This is called the "Sweetest way to see the show" and whenever the Snak-Pak is in the picture, a child usually is too. It contains six boxes of three different kinds of Ready-Sweetened cereals that somehow manage to be "mighty good and nourishing"
April 30, 1956
Life magazine
1
$8.00
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Kelloggs 170

Full color 9 1/4" x 13" ad for Kellogg's Sugar Frosted Flakes. The ad has a picture of a cut glass bowl and platter, shown against a background of varying shades of blue, that is filled with Kellogg's Sugar Frosted Flakes and milk as more Flakes are floating down and landing in the bowl. The ad headline calls this a "Sparkling New Flavor Discovery" and, then claims that, "We started out simply with the idea of putting on the sugar for you...Then we tried toasting our secret sugar frosting right in to these crisp flakes of corn...and out of our ovens popped a sparkling new flavor. Sparkling go-ahead energy, too. Don't miss the cereal with the toasted-in sugar flavor. Magnificent".
May 7, 1956
Life magazine
1
$8.00
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Kellogg's 68a

Full color 9 1/2" x 13" ad for the Kellogg's Variety Pack of cereal. The ad has a photo of a young boy wearing a cardigan sweater staring at an unopened Kellogg's Variety Pack with a look of concern on his face. The ad headline identifies him as a "Junior Executive alone with a decision". The ad text says that ""Choose-it-yourself" breakfasts like this satisfy everyone. Ten personal portions of your favorite cereals to choose from. All good, all convenient, all so very satisfying, in more ways than one. Kellogg's Variety Pack". There is a box to the right entitled "The Psychology of Variety" that is interesting. It claims that "Psychologists agree that being able to make up one's own mind on little things (yes, like choosing your own cereal) helps shape youngster's characters. Give's 'em confidence, teaches 'em how to make decisions. Isn't it nice to know that you're also serving up a lilttle reason in life when you put Kellogg's Variety Pack in front of your child?"
May 21, 1956
Life magazine
1
$8.00
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Kellogg's 74a

Full color 9 1/2" x 13 1/2" ad that has a lady sitting at the breakfast table holding a spoon up over a bowl of Kellogg's Rice Krispies. She has a very motherly look on her face as the question is printed next to the filled spoon, "How Much does nourishment weigh?". The text in the ad tries to give us some information on that topic. "With a spoon, forefinger and some Kellogg's Rice Krispies, you can discover for yourself that food doesn't have to be heavy to be loaded with vitamins, minerals, body-building and energy values. Light as it appears in this little balancing act, Rice Krispies gives you the important nutrition of sun-ripened whole grain rice. Trim young moderns are rediscovering this as a surprising source of nourishment without weight. Have you?".
June 4, 1956
Life magazine
1
$8.00
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Kellogg's 182

Full color 9 1/2" x 14" ad for their Variety Pack. The ad has a picture of a family of five people with red hair sitting around the breakfast table trying to make decisions on what they will choose from the Variety Pack that is perched in front of them. The headline reminds us that "They all have minds of their own" and a scientific statement on the lower right corner tells us that psychologists state that allowing children to make their own decisions, such as choosing their own cereal, will help build children with healthier psyches. Just think, if everyone had used Kellogg's Variety Packs, maybe the crime rate wouldn't be as high as what it is. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$8.00
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Kellogg's 103

Full color 9 3/4" x 14" ad that shows a husband and a wife enjoying a morning meal of Kellogg's Rice Krispies. The wife is sitting there holding her spoon full of Rice Krispies out and wonders "How Much does nourishment weigh?" Her husband is sitting there somewhat amusedly in his business suit as he is either wondering how much it does weigh or if she would be safe to leave. The text says "With a spoon, forefinger and some Kellogg's Rice Krispies, you can discover for yourself that food doesn't have to be heavy to be loaded with vitamins, minerals, body-building and energy values. Light as it appears in this little balancing act, Rice Krispies gives you the important nutrition of sun-ripened whole grain rice. Trim young moderns are rediscovering this as a surprising source of nourishment withiout weight".
July 9, 1956
Life magazine
1
$8.00
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Kellogg's 178

Full color 9 1/2" x 13 1/2" ad for the Kellogg's Variety Pack. The ad has two photos of a family scene, a breakfast family scene. In the first you see a young boy and the hands of his parents reaching for their favorite flavors, as the child gleefully is reaching out to pick his favorite cereal before somebody else gets it. In the second photo they are each happily pouring cereal into their bowls. The ad headline says that "Choose-it-yourself" breakfasts like these give one and all the chance to shake loose and assert themselves. Ten Kellogg's favorites to draw from, all fresh and all waiting for you. Just tell you hand which one you want and reach right in". There is a little piece of information here, also. In the lower, right-hand side of this ad, there is a section called The Psychology of Variety. This says that "Psychologists agree that being able to make up one's own mind on little things (yes, like choosing your own cereal) helps shape youngster's character. Isn't it nice to know that you're also serving up a little lesson in life when you put Kellogg's Vartiety Pack in front of your child at breakfast?".
July 30, 1956
Life magazine
1
$8.00
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Kellogg's 52a

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes breakfast cereal. The ad has a picture of a smiling lady, I think it is, wearing a straw hat holding a clear glass bowl of Kellogg's Corn Flakes with milk, up for examination. The ad headline calls this "The breakfast with a healthy tan" and the ad claims "The Sun and Corn - " before adding "The friendly sun. The world turns to it - navigators follow it - and corn soaks up more of it than any other grain. (There's a whold summer of sun in every kernel.) Then Kellogg's flavors, flakes and packages it, calls it Kellogg's Corn Flakes, and gives it back to you every morning".
August 20, 1956
Life magazine
2
$8.00
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Kellogg's 94a

Three color 9 1/2" x 14" ad for their "new food discovery", Special K. The ad has a picture of a thoughtful, intelligent-looking man sitting at the breakfast table reading the back of the box of Special K as he prepares to bring another spoonful to his mouth. The text claims this is a "Concentrated protein in a delicious new ready-to-eat cereal form" and has smaller pictures of people like weight-watchers, teenagers and growing youngsters that will benefit from this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
1
$8.00
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Kellogg's 108

Full color 9 3/4" x 13 3/4" ad for their Kellogg's Corn Flakes with a picture of a mother sitting and enjoying a bowl of Corn Flakes while listening to her daughter ragale her with stories about her night out. The mother is sitting there in her pajamas and a bathrobe while her daughter is sitting there in a blue evening dress. The mother is smiling and I am not sure if it is because of the story or because of what she is eating. "I could have danced all night" the daughter is saying and the ad continues with "Now that daughter's checked in safe, sound and dewy-eyed, she and mother can settle down and enjoy their "Sandman Special"...crisp Kellogg's Corn Flakes. Pleasant dreams are made of this!...Next time you happen to be waiting up or staying up late, remember Kellogg's Sandman Special. It's a wonderful idea to sleep on".
April 8, 1957
Life magazine
1
$8.00
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Kellogg's 181

Full color 10" x 13" ad for Kellogg's Variety Pack. We see a very perplexing problem here, we have a ten-pack of a Kellogg's Variety Pack being gone-over by a Police Officer and a Robber. They each have their hands on a box of their favorites and they are seemingly trying to decide whether they will arrest the robber, make a break for it or just decide to have some cereal. The ad text says that "Cops and robbers, Now see eye to eye, Variety Pack, Is the reason why". Near the bottom of the ad, we see the Ten-Pack there with the two boxes pulled out and, the ad says, that "Kellogg's Variety settles all differences...the choose-it-yourself breakfast".
June 9, 1958
Life magazine
1
$8.00 View
Kellogg's 11

Full color 10" x 13" ad with a drawing of an umpire and a baseball player kissing as they each hold a different box of Kellogg's cereal. The ad talks about the Kellogg's Variety Pack "settles all differences". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. July 28, 1958
Life magazine
0
$8.00 View
Kellogg's 5

Temporarily
Sold Out

Three color 9 1/2" x 14" ad for their Special K cereal. The large picture in the ad has a grandfather sitting in his chair with his grandson on his lap trying on his glasses. The grandfather is pointing out the important information on the back of a box of Special K so that this important information is ingrained early. Smaller pictures on the top indicate that, in addition to older people and youngsters, Special K is recommended "for weight watchers", "for new mothers", "for active teens" and with the Handi-Pak "for individuals". The text explains how this cereal, with milk, gives you everything that you need for a healthy life.
September 8, 1958
Life magazine
1
$8.00
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Kellogg's 148

Full color 10" x 13" ad for Kellogg's Rice Krispies. This ad is a humorous one, showing a box of Kellogg's Rice Krispies with a picture of Snap on it and it is being defaced by three other characters who have the Snap, Crackle and Pop hats on. One of them is a Strawberry, another is a Banana and the third one, I believe, is an Onion. The text says that this is "THE SERIOUS SIDE of those cheerful Rice Krispies from Battle Creek". It then says that "They give you the important nourishment of whole grain rice - vitamins, minerals and energy builders - in its tastiest form. They look so elegant. They're almost delicate on the spoon. But they're real down-to-earth when it comes to nourishment. Seriously, shouldn't you have 'em for breakfast - often?".
September 30, 1958
Look magazine
1
$8.00
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Kellogg's 24

Full color 9 1/2" x 13" ad for their All-Bran cereal and has a recipe for Bran 'N Raisin Molasses Muffins to be made using Brer Rabbit Molasses. The ad has a picture of a happy boy with red hair stretching his mouth open to accept another bite of a muffin taken from a plate of them, fresh from the oven. The headline describes them as "Homemade goodness...and easy, too!". In the bottom half of the ad is the easy recipe for this healthy treat next to a bottle of Brer Rabbit Molasses and Kellogg's All-Bran cereal.
November 1958
McCall's
1
$8.00
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Kellogg's 129
/ Brer Rabbit

Three color 9 1/2" x 14" ad for their Special K cereal. There is a picture of a group of diverse people on an elevator listening to an older lady who is holding a box of this cereal and preaching about the value of it. The headline says "Kellogg's Special K - the perfect protein partner for milk. PROTEIN" and the ad includes a bar chart that shows that Special K has the important things that milk doesn't so they do work well together. It also shows two young boys playing football, properly fueled from this cereal and a Special K Handi-Pak.
November 10, 1958
Life magazine
1
$8.00
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Kelloggs 134

Full color 10" x 13" ad that has a recipe for Marshmallow Crispy Treats using Kellogg's Rice Krispies. The ad shows Woody Woodpecker pointing at a plate of Treats and also includes a coupon for 25 cents back when you try these. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1958
Life magazine
0
$8.00
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Kellogg's 38

Temporarily
Sold Out

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a picture of a morning breakfast scene. A young boy is sitting in his high chair with a small bowl of Corn Flakes and milk placed in front of him. His father, dressed in his business white shirt and tie, is leaning foreword and placing his nose within reach of the boy's baby teeth. The ad headline is their slogan "The best to you each morning". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 25, 1958
Life magazine
0
$8.00
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Kellogg's 81

Temporarily
Sold Out

Full color 9 1/2" x 13" ad for their Kellogg's Corn Flakes breakfast cereal. This ad has a picture of a morning breakfast table, set with a bowl of Kellogg's Corn Flakes with strawberries and milk sitting on the morning newspaper which is carefully folded and placed on the red tablecloth. The spoon is lying in front of the bowl and the sugar is off to the right, next to the paper. The ad headline calls this a "Good way to brace yourself for the day's news" and it tells you that it's "'The best to you each morning'. Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of - Kellogg's Corn Flakes".
January 12, 1959
Life magazine
1
$8.00
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Kellogg's 70a

Full color 10" x 13" ad for Kellogg's Corn Flakes. This ad shows a laughing young boy sharing the breakfast table with a fireman, both of whom are clad in white t-shirts. They are each eating from an orange-colored bowl of Kellogg's Corn Flakes and the man, despite wearing red suspenders, is also wearing a Fireman's Hat. The ad offers "The best to you each morning" and, then states that it is the "Best liked World's favorite)...Best Flavor (Kellogg's secret)...Worst to run out of".
February 23, 1959
Life magazine
3
$8.00
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Kellogg's 31a

Full color 10" x 13" ad shows a picture of a flower shaped bowl of Kellogg's Frosted Flakes. Ad has a drawing of Tony the Tiger and a picture of a box of cereal with him on it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. March 2, 1959
Life magazine
1
$8.00 View
Kellogg's 8

Full color 10" x 13" ad for Kellogg's Rice Krispies. This ad has a picture that shows a bowl of Kellogg's Rice Krispies with a portion of sliced bananas mixed in, sitting on a plate that is perched upon twelve whole bananas spread around the table. The ad text says that "Sound nourishment with sound effects...the important nourishment of sun-ripened whole grain rice, put into happy little bursts so crisp they go 'Snap! Crackle! Pop!' when you pour on milk or cream". In the lower right side of the ad there is a drawing showing Snap, Crackle and Pop standing there preparing to sing for Woody Woodpecker. "They snap with energy, Crackle with fun, Pop up the muscles, for everyone".
March 30, 1959
Life magazine
2
$8.00
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Kellogg's 19

Full color 9 1/2" x 13 3/4" ad for the Kellogg's Corn Flakes cereal. The ad has a picture of a young boy sitting next to an elderly police officer at the breakfast table. They are each enjoying a bowl of Kellogg's Corn Flakes cereal yet, taking the time to "check each other out". The boy has turned, looking at the officer and the officer is checking the boy out of the corner of his eye. The ad mentions "Just between us men..." and, then says "The best to you each morning" before saying that it is the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of". It ends with the words "Kellogg's Corn Flakes".
April 6, 1959
Life magazine
1
$8.00
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Kellogg's 66a

Full color 10" x 13" ad for Kellogg's Rice Krispies. This ad has an overhead view of a bowl of Kellogg's Rice Krispies being made to look better with strawberries added to the cereal and strawberries surrounding the bowl. The text says that "The voice of nurishment...Beautifully brown, brisk and bouncy. (Says 'Snap! Crackle! Pop!' when you pour on milk or cream.) Translated, the message is this: 'Here's the important nourishment of whole grain rice, in its brightest, gayest, breakfast form.' Got it?". There is a drawing in the lower right hand corner that shows Snap, Crackle and Pop being led in song by Woodie Woodpecker as they sing "They snap with energy, Crackle with fun, Pop up the muscles For everyone".
April 27, 1959
Life magazine
2
$8.00
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Kellogg's 25

Full color 9 1/2" x 14" ad for their Corn Flakes cereal. This ad has a picture of a breakfast table taken from outside the window. The shade is partially closed but is up enough so we can see the table with a clear glass bowl of Kellogg's Corn Flakes on it. Through the shade the viewer can make out a spoon filled with this cereal making its way toward a face with a mouth that is not opened yet. The caption under the picture invites you to "Just pull up the shade and let the rest of the sunshine in". As usual the ad text offers "The best to you each morning".
May 4, 1959
Life magazine
1
$8.00
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Kellogg's 121

Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies cereal. The ad has an overhead view of a clear bowl of Kellogg's Rice Krispies, blueberries and milk with a branch lying next to it with blueberries and a butterfly sitting on it. The headline in this ad says that it has "Nourishment for six senses. It looks good - tastes good - feels briskly good - sounds off with a 'Snap-Crackle-Pop' - takes on fresh fragrance from fruit. Best of all is your sense of well-being - because it gives you the important nourishment of whole grain rice. Makes sense to keep some handy, doesn't it?". The ad also has a drawing of Snap, Crackle and Pop standing next to Woody Woodpecker who is directing them as they sing, "They snap with energy, Crackle with fun, Pop up the muscles for everyone".
May 25, 1959
Life magazine
1
$8.00
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Kellogg's 75a

Full color 10" x 13" ad for the Kellogg's Variety Pack. This ad shows the package placed on top of an Uncle Sam top hat with a filled bowl of cereal sitting to the side. The headline says that this is the "Kellogg's New Variety Pack. Biggest selection in America's most popular assortment". The text then says that "We asked thousands of folks what Kellogg's cereals they wanted most. These are the ones most people voted for...Corn Flakes, Rice Krispies, Special K. Sugar Frosted Flakes, Sugar Pops, Cocoa Krispies, Raisin Bran and Shredded Wheat". There you have it, the whole list of what was in their Variety Packs.
May 26, 1959
Look magazine
1
$8.00
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Kellogg's 23

Full color 9 1/4" x 13 1/2" ad for the Kellogg's Corn Flakes cereal. This ad has a picture of a clear bowl filled with Kellogg's Corn Flakes, Strawberries and Milk and sitting in front of a red, wind-up alarm clock that claims it is only 7:15. The words under this ad says that "Some days it does pay to get up early". The ad claims this cereal is "The Best to you each morning" and that it is the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of" before stating "Kellogg's Corn Flakes". June 29, 1959
Life magazine
2
$8.00
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Kellogg's 69a

Full color 9 1/2" x 14" ad for their Rice Krispies cereal. The ad has a picture looking down on a bowl filled with Rice Krispies and milk with a few sliced strawberries for extra taste. The headline claims that this is the "Nourishment that talks" and refers to it as "just a happy accident that makes breakfast a little lighter, gayer". More important though is that "these tender toasted morsels are up to their ears in the old-fashioned nourishment or whole grain rice everybody thrives on". The drawing in the lower right-hand corner shows Snap, Crackle and Pop being directed in their noisemaking by Woodie Woodpecker.
July 6, 1959
Life magazine
1
$8.00
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Kellogg's 159

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes. There is a picture of a morning breakfast table and a balding father with suspenders and glasses is reading his newpaper while eating his bowl of Kellogg's Corn Flakes. His young daughter, with no ulterior motive in mind, has come to the table and leaned over to place a kiss on the vast expanse of skin that used to be covered with hair. The headline urges "The best to you each morning" and from the smile on this father's face, I think that he is satisfied that he is getting the best.
August 10, 1959
Life magazine
1
$8.00
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Kellogg's 117

Full color 10" x 14" ad that shows you the hopeless feeling when you run out of Kellogg's Corn Flakes. Pictured in this ad is a young boy sitting at a breakfast table and he has a box of Kellogg's Corn Flakes in his hand and this box is empty. He has it tilted with his right hand and his left hand is under it to show that there is nothing coming out. The bowl under his left hand is devoid of that good tasting flakes. The words under the picture ask you "How can you have a good morning without Kellogg's Corn Flakes". The ad says, in big letters, " The best to you each morning" before reminding us that it is the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of".
August 17, 1959
Life magazine
1
$8.00
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Kellogg's 187a

Full color 9 3/4" x 13 3/4" ad for their Kellogg's Corn Flakes. On the standard red tabletip sits a bowl filled with Kellogg's Corn Flakes and a couple of slices of peaches while milk is being added from a white pitcher with a rooster embossed on the side. A spoon sits waiting as well as a few more peaches in case more bowls of cereal are required and the caption assures us that "Everything's peaches and cream - with Kellogg's". The ad text says "'The best to you each morning' Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of Kellogg's Corn Flakes".
August 31, 1959
Life magazine
2
$8.00
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Kellogg's 154

Full color 9 1/2" x 14" ad for their Corn Flakes cereal. There is a picture of a breakfast table that seems to be outside because a red farm shed is in the background. The table has a red and white tablecloth spread over it and a clear bowl filled with Corn Flakes in the middle with two peaches waiting to be sliced on one side and a pitcher of milk and a man-sized spoon on the other. The caption says that "Some mornings the whole world - including the barn - looks brighter".
September 7, 1959
Life magazine
1
$8.00
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Kellogg's 146

Full color 9 3/4" x 14" ad that is for Kellogg's Corn Flakes. This ad shows a typical morning meal being shared by a young boy and a man wearing a cowboy hat and a long-sleeve red shirt. They are each sitting at the table eating from a full bowl of Kellogg's Corn Flakes. They are both holding a spoon filled with the cereal as they look at each other, the boy with a youthful smile and the man with the look of a Westerner. There is the box of this cereal sitting in front of each of the bowls and it is placed with the Kellogg's Corn Flakes perfectly placed so all can see. The text in the ad says "The best to you each morning. Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of".
March 14, 1960
Life magazine
1
$7.50
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Kellogg's 200

Full color 9 1/2" x 14" ad for their Corn Flakes. The scene is a breakfast table with a mother and her young daughter, each wearing red and white striped shirts, and prepering two bowls of Kellogg's Corn Flakes and bananas. The daughter is pouring milk into her mother's bowl as they are preparing to have "The best to you each morning". The caption claims that "As Yogi Bear would say, 'You'll go for them, Sis'."
April 11, 1960
Life magazine
1
$7.50
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Kellogg's 167

Full color 9 1/2" x 14" ad for Rice Krispies cereal. There is a picture of a blue-colored tile countertop with bowl and plates of a similar color. One bowl is filled with Rice Krispies and a few sliced strawberries while another whole bowl of strawberries waits nearby and milk is being poured onto the cereal from a clear glass container. The headline calls this the "Civilized way to get the vigorous virtues of rice in the raw" and the text mentions the value of "native rice" and claims that Kellogg's restores all important ingredients that are processed out during manufacturing.
April 25, 1960
Life magazine
1
$7.50
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Kellogg's 149

Full color 9 1/2" x 14" ad that is another in their attempt to encourage people to indulge in Kellogg's Corn Flakes. This ad has a photo of a young boy in a bathrobe eating breakfast and doing his homework at the same time. He has several books scattered around with one open and resting on the box of Kellogg's Corn Flakes. He has his bowl placed on top of several of his books, the top one is a dictionary, and he is about to take a bite while he studies. The ad says that this is "The best to you each morning" before mentioning that it is the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of". It even makes mention that this is "A study diet - for a student body".
May 23, 1960
Life magazine
1
$7.50
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Kellogg's 186

Full color 9 1/2" x 13 1/2" ad for their famous Kellogg's Corn Flakes. There is a picture of a breakfast table where a man in a red shirt is sitting at a table covered in a red and white checkerboard tablecloth. He has a large spoonful of Kellogg's Corn Flakes taken from a bowl livened up with fresh strawberries. Although the man is only visible from the mid-chest down the caption suggests "bet he's tall, dark and hungry!". As normal the ad offeres you "The best to you each morning" and claims that these are the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of".
June 6, 1960
Life magazine
2
$7.50
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Kellogg's 138

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. There is a picture of a small breakfast table being shared by a young boy and a man who looks to be a Marching Band Direstor. They are both in white t-shirts and the man has his red hat on with the red coat hanging against the wall. As the boy brings a spoonful of cereal to his mouth the man uses his filled spoon to begin his directorial process and the caption offers "Good morning with the big oom-pah".
July 4, 1960
Life magazine
1
$7.50
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Kellogg's 150

Full color 9 1/2" x 13 1/2" ad for the Kellogg's Variety Pack. This ad starts with a photo of a man, fast asleep, with a peaceful look on his face a the ad asks the question "What will he want for breakfast next Tuesday? (Buy now, let him decide later)". The biggest headline says "The best to you each morning - in a new, bigger selection" and, at the bottom of the ad we see the Variety Pack with "10 individual servings of 8 favorites in one pack". This version contained Corn Flakes, Rice Krispies, Special K, Sugar Smacks, Raisin Bran, Sugar Pops, Sugar Frosted Flakes and OKs.
August 1, 1960
Life magazine
1
$7.50
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Kellogg's 55a

Full color 10" x 14" ad that has a picture of a jungle-scene (mama's back porch) and Tony the Tiger standing there staring at the milk that is being added to a bowl of Kellogg's Sugar Frosted Flakes. The first line of the text says that they are "Gr-r-reat to wake up to!". They have "Crisp big flakes - sweet with the good flavor nature puts into corn. Sugared all through with Kellogg's secret frosting. We first toasted 'em up for kids, then found lots of grownups have tiger tastes".
August 22, 1960
Life magazine
1
$7.50
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Kellogg's 176

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes. he ad has a picture of a breakfast table as an early morning sunrise makes an appearance. The table has a bowl filled with Kellogg's Corn Flakes topped with strawberries and the box that filled this bowl ready to resupply. Visible behind the table is a weathervane with a rooster as the character on it and the headline offers "The best to you each morning - now in a bright new package".
August 29, 1960
Life magazine
2
$7.50
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Kellogg's 125

Full color 9 1/2" x 13" ad for their Corn Flakes. The ad has a picture of a young couple who have been hard at work repainting a room in a house. They have each paused and are sitting on a wooden crate and each eating from a bowl of Kellogg's Corn Flakes. The caption says "Interior decorating - with sugar and milk" and the headline shouts the familiar "The best to you each morning" and the text expounds by saying "Best liked (World's favorite), Best flavor (Kellogg's secret), Worst to run out of".
September 26, 1960
Life magazine
1
$7.50
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Kellogg's 115

Full color 9 1/2" x 13" ad for their Corn Flakes. The ad has a picture of Election Day and a young girl is standing at the voting machine with a very undecided look about her. Behind her she has set a bag of groceries that she has just purchased and a box of Kellogg's Corn Flakes is sticking out of the top of the bag. The ad has the caption telling you to "Remember to vote for the best man, too". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 31, 1960
Life magazine
1
$7.50
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Kellogg's 105

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal. This ad has a picture of Jay North who was famous as playing Dennis the Menace on TV resting his chin on a table. His mouth is open in anticipation as his right hand has worked it's way to the top of a stack of 6 Minute Marshmallow Crispy Treats, for which the recipe is provided in this ad. It has lifted the top treat and is preparing to bring it to the mouth that has just uttered the words "Golly, these are good!". In addition to having the recipe for this favorite for everyone is a coupon that would bring you 25 cents "for making Marshmallow Crispy Treats".
November 7, 1960
Life magazine
1
$7.50
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Kellogg's 111
/ Jay North ad

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal, We see a clear, glass bowl filled with Kellogg's Rice Krispies which is topped off with two strawberries with replacements sitting on the table. Milk is being poured into the bowl from a glass pictcher as the headline identifies this as a "Civilized way to get the vigorous virtues of rice in the raw". The text explains that the thiamine, niacin and iron that native rice is famous for is often lost in the polishing process but Kellogg's fully restores these nutrients to the cereal. It also claims that the Snap! Crackle! Pop! that we are so used to hearing when milk is poured onto this cereal is "cereal talk" meaning "The best to you each morning".
April 7, 1961
Life magazine
3
$7.50
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Kellogg's 120

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. There is a large picture of a smiling lady with red hair who is protected by a red raincoat and a red umbrella in her right hand as she holds in her left, the side closest to the camera, a box of Kellogg's Corn Flakes. The caption calls her a "City slicker with a corn-fed appetite" and the headline urges "The best to you each morning". They refer to this ceral as being the "Best liked", having the "Best flavor" and also the "Worst to run out of".
April 21, 1961
Life magazine
1
$7.50
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Kellogg's 112

Full color 9 1/2" x 13 1/2" ad for their Variety Pack. We see a picture of one of these units with the outer wrapper pulled off and the lids from each of the ten boxes removed so the contents are fully visible. A box of Corn Flakes has been removed and the contents poured into a white bowl filling it nicely while two strawberries wait to be sliced and applied and a small pitcher of milk stands ready. The headline says "To each his own. 10 fresh individual servings of 8 favorites" and the missing tops are explained in the caption which says "...the photographer cut the tops off the packages so you could get a good look at all the different grains and forms and textures".
April 28, 1961 &
June 2, 1961
Life magazine
3
$7.50
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Kellogg's 116

Full color 9 1/2" x 13 1/2" ad for their Hi-Protein Special K cereal. The ad has a picture of, what is called, "The complete protein breakfast that's quick as instant coffee". There is a box of Special K and a bowl poured full, a quart of milk, a cup of coffee and a half of a grapefruit. The ad explains that by pouring a half a cup of milk over this bowl of Special K will give you complete protein and less than 240 calories.
May 5, 1961
Life magazine
2
$7.50
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Kellogg's 157

Full color 9 1/4" x 13" ad for Kellogg's Rice Krispies. This ad has a picture of a clear bowl filled with Kellogg's Rice Krispies and sliced peaches, into which milk is being poured into this bowl while another whole peach is sitting next to the bowl in case reinforcements are needed. The ad headline calls this the "Civilized way to get the vigorous virtues of rice in the raw" and reminds us that "native rice is famous for its thiamine, niacin and iron. Often lost in polished rice, these vital nutritional values are fully restored in Kellogg's Rice Krispies. So crisp they go 'Snap! Crackle! Pop!' when you pour on milk or cream. In cereal talk this means 'The best to you each morning'".
May 12, 1961
Life magazine
2
$7.50
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Kellogg's 80a

Full color 9 1/2" x 13" ad for Kellogg's Frosted Flakes. This ad has a picture of a breakfast table with a bowl of Kellogg's Frosted Flakes sitting next to a bottle of milk, a peach, and a box of Kellogg's Frosted Flakes. Behind the chair is an open window where a giant blow-up doll of Tony the Tiger is visible looking in at this feast. The ad headline claims that "Tigers never had it so good! These are the husky flakes made from corn - growing-est grain of them all. And each flake is sweetened clear through with Kellogg's secret sugar frosting. Aren't you glad there's no law against Moms and Pops getting in on the fun!".
May 19, 1961
Life magazine
1
$7.50
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Kellogg's 79a

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes Cereal. The ad has a picture of a couple enjoying a breakfast while vacationing in Mexico. The man is really getting into the culture and is wearing a serape over his shoulder and a colorful Mexican sombrero on his head while he says to his embarrassed wife "Buenos dias, you all". On the table in front of them are two of the small boxes of Corn Flakes whose contents have been poured into colorful bowls. Having used boxes of cereal like this at various motels and buffets I would like to know how these boxes managed to fill the bowls that full. The text of this ad says "The best to you each morning. Best liked (World's favorite) Best flavor (Kellogg's secret) Worst to run out of".
June 9, 1961
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Kellogg's 96a

Full color 10" x 13" ad for Kellogg's Sugar Frosted Flakes. This ad features a large colorful drawing of Tony the Tiger examining a flake of their Sugar Frosted Flake cereal through a magnifying glass and passing judgment with a "Gr-r-reat". He looks as though it passes judgement and he seems to be ready to dig in. The text says that "The frosting on the flakes is what makes this a breakfast for tigers to tie into. Kellogg's sugary secret is toasted clear through to crisp and sweeten the good nourishment nature pours into corn. Help yourself. Don't let the kids have all the fun".
June 16, 1961
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Kellogg's 36

Full color 9 1/2" x 13" ad for Kellogg's Special K cereal. This is a no-nonsense ad for a no-nonense cereal. The ad has a picture of a breakfast table with a bowl filled with Special K poured from the box that is behind the bowl. There is also a pitcher of milk, a cup of coffee and an alarm clock that says that it is 7:00. The ad headline calls this "The complete protein breakfast that's quick as instant coffee" and then instructs you to "Pour half a cup of milk over a bowlful of Kellogg's Special K - and a complete protein breakfast is ready for your spoon. This unique combination provides essential, complete protein - about 15% of a grownup's daily protein requirement. And tastes so good you'll enjoy it day after day".
June 23, 1961
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Kellogg's 89a

Full color 10" x 13 1/2" ad for their Rice Krispies cereal. We see a breakfast table with a blue tableclothe and a glass bowl filled with Rice Krispies. There is a smaller bowl filled with raspberries of which several have been placed on the cereal and several more seemed to have missed the bowl. Milk is being poured onto the cereal and the headline calls this a "Civilized way to get the vigorous virtues of rice in the raw". The text reminds us that "polished rice" has lost its nutritional value but Kellogg's puts it all back in. The text also explains to us that the Snap! Crackle! Pop! that we are so used to hearing when the milk is poured onto Rice Krispies is "cereal talk" for "The best to you each morning".
June 30, 1961
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Kellogg's 118

Full color 9 3/4" x 13" ad for Sugar Frosted Flakes. The ad has a picture of a smiling lady in a red dress sitting at the breakfast table. She is holding her bowl up so that a box of Frosted Flakes can be poured into her bowl. The arm holding the box seems to be the arm of a tiger and the smile on the woman's face seems to verify the rumor that woman like the strong, silent type, espcially the ones with hairy arms. The ad headline asks you to "Invite a tiger to your table" and the text mentions Kellogg's secret, sugar frosting and the fact that the cereal is tiger-r-rific.
July 21, 1961
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Kellogg's 59a

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies. This ad has a picture of a breakfast table with a clear bowl filled with Rice Krispies and some slices of banana piled on top. A few more bananas sit on the plate waiting while milk is being poured into the bowl from a white pitcher. The headline calls this a "Civilized way to get the vigorous virtues of rice in the raw" and the text talks about the value of native rice and how much of the nutritional value is lost in the processing. It then claims that Kellogg's restores everything that is lost and even adds the Snap! Crackle! Pop! for free.
August 11, 1961
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Kellogg's 113

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal, which according to the ad, will give you the "Threshold of a fresh day". The ad has a picture of the front door of a house that has already had several deliveries made to it. Sitting in front of the red wooden door is the newspaper carefully folded, a quart bottle of milk and a fresh box of Kellogg's Corn Flakes. The ad offers "The best to you each morning" and claims that this cereal is the Best liked, has the Best flavor, calling it Kellogg's secret and is the Worst to run out of.
September 8, 1961
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Kellogg's 135

Full color 10" x 13" ad that shows a smiling mother looking out the kitchen as her child waves at her before boarding the school bus. The headline on the photo says that it "Rings the bell at breakfast". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 15, 1961
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Kellogg's 30

Full color 9 1/2" x 12 1/2" ad for their new All-Bran Buds cereal. The ad shows a picture of the colorful box, a picture of a spoon heaped full of this interesting looking item and a picture of a female hand pouring a large bowlful of their All-Bran cereal. The ad headline describes it as a "New kind of bran from Kellogg's. Crisp new form with defatted wheat germ added." It also says that "Now you can get the benefits of bran either way you like" and, next to the picture of the female hand pouring the All-Bran, it reminds us that "This is the Original Kellogg's All-Bran. Favorite of millions - proved reliability".
September 22, 1961 &
February 9, 1962
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Kellogg's 60a

Full color 10" x 13 1/2" ad that speaks volumes about Kellogg's Special K. The picture of the breakfast table shows a box of Special K cereal along with a pitcher of milk, a bowl of cereal already poured, a glsss filled with Tomato Juice, a cup filled with Coffee and an alarm clock. The ad describes this as "The complete protein breakfast that's quick as instant cereal" and under the picture it describes how much and what you are supposed to eat. The bottom portion of the ad says that you can "Pour half a cup of milk over a bowlful of Kellogg's Special K - and a complete protein breakfast is ready for your spoon. This unique combination provides essential, complete protein - about 15% of a grownup's daily protein requirements. And tastes so good you'll enjoy it day after day".
November 3, 1961
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Kellogg's 177

Full color 9 1/4" x 13" ad for Kellogg's Corn Flakes. The ad has a picture of a breakfast table where the father, who happens to be an umpire, is explaining how to hold a knuckleball to his young son, who happens to be a ball player. The ad headline claims that "They know the score". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1962
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Kellogg's 78

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Three color 10" x 13" ad for Kellogg's Special K breakfast cereal that is mostly an informational treatise on "How the Special K Breakfast can make your weight-control program work". Other than the picture that shows a box of Special K cereal (in a red box) around a breakfast table with a mug of milk, a bowl of cereal and a cup of coffee, the ad is filled with text. The headline says that "You can start off with a satisfying protein breakfast that supplies fewer than 240 calories. And it tastes so crisp and good you can continue with it comfortably over many weeks". The text continues under the sectional headings of "A Normal Kind Of Meal", "Quick As Instant Coffee" and "Moderation Is The Answer".
March 9, 1962
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Kelloggs 193

Full color 9 1/2" x 13 1/2" ad that is so anxious for you to buy Kellogg's cereals that they are offering you Free Milk Money in the form of a quarter to sway your judgement while in the shopping aisles. Pictured in the ad is a breakfast table with a bowl of cereal covered with strawberries and boxes of Rice Krispies, Special K and Corn Flakes. These are the magic cereal that by sending in two box tops you will get a quarter coming back to you to help with the purchase of your milk. The text mentions that you can "spend it however you like - but what better way than for milk?"
May 25, 1962
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Kellogg's 139

Full color 10" x 14" ad for their Kellogg's Corn Flakes. In this ad there is scene taking place in kitchen that is done with red cabinets, red walls and red furniture. There is a mother standing by the sink looking up at her son as he has a box of Kellogg's Corn Flakes in each hand and he is putting them away in the top cabinet. The lady, with a smile on her face, is saying that "My little boy's been putting 'em away for years". The information at the bottom of the ad claims that they are "The best to you each morning" and, below that, it claims they are the "Best liked (World's favorite)", the ones with the "Best flavor (Kellogg's secret)" and the "Worst to run out of ("Pick up a spare" says Yogi Bear)". I guess that just about says it all.
June 1, 1962
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Kellogg 198

Full color 10" x 13" ad for Kellogg's Sugar Frosted Flakes. This ad has a clear bowl of Kellogg's Sugar Frosted Flakes with sliced bananas in it sitting on the table. There is, what looks like, a stuffed animal of Tony the Tiger standing there with a pitcher of milk, pouring it on the bowl of cereal as he is leaning on top of the box of Kellogg's Sugar Frosted Flakes. The ad has him saying "Gr-r-reat" in the ad as the headline in the bottom of the ad says that they are "Gr-r-reat flakes with sugar frosting toasted in". The few words in this ad say "Golden flakes of corn, toasted just right. Frosted with sugar inside and out. Great new flavor combination".
August 6, 1962
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Kellogg's 12

Full color 9 1/2" x 13" ad for their Rice Krispies cereal. There is a picture of a glass bowl filled with Rice Krispies, topped off with cut strawberries of which there are more in a bowl and milk is being poured onto the cereal from a white pitcher. The ad calls this cereal the "Crispiest way to get he vitality of native rice" and warns that the "Important nutritional values often lost in polished rice are restored in this modern rice cereal" and reminds us about the Snap! Crackle! Pop!.
April 20, 1962
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Kelloggs 104

Full color 9 1/2" x 12 1/2" ad for Kellogg's Corn Flakes. The ad has a picture of a breakfast table with a large, clear-glass bowl that is filled with Corn Flakes while two peaches and a pitcher filled with milk stand waiting. In the background of this scene is a large red barn and the warning under the picture claims that "Old MacDonald had an appetite". The ad then says ""The best to you each morning"" and then tells just what that means. They clain that it is the "Best liked (World's favorite), Best flavor (Kellogg's secret) and the Worst to run out of ("Pick up a spare" says Yogi Bear)".
September 11, 1962
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Kellogg's 98a

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. Against a sea of red we see a box of Kellogg's Corn Flakes that has been tipped over with the contents spilling toward the reader. There is also a peach and a glass bottle of milk mixed in with this mess and the caption only urges that "You bring the spoon". I guess if you are hungry enough the need for a bowl to keep the milk from running away and a knife to avoid having to tear hunks of the peach away are nothing more than extravagance.
October 12, 1962
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Kelloggs 155

Full color 10" x 13 1/2" ad for their Kellogg's Special K cereal. The photo describes "The Special K Breakfast" and shows it as a bowl of Special K with a box in the center of the ad, a grapefruit, a bowl of milk and a cup of coffee. The ad headline says this is "The quick protein breakfast for common sense weight control" and the ad tells you that "You are looking at a satisfying, solid kind of meal. It starts your day with important complete protein - yet supplies fewer that 250 calories. And it's quick as instant coffee. The menu is simple: Half a grapefruit - or 4 ounces of orange or tomato juice. 1 1/2 cups Kellogg's Special K. 1/2 cup of skim milk. 1 teaspoon sugar. Black coffee or tea, The Special K Breakfast was worked out by nutritionists who recognize your need for protein, vitamins and minerals first thing in the morning - as well as a good start on your calorie requirements for the day".
October 19, 1962
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Kelloggs 188

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes cereal. The ad has a picture of a mischievious looking little girl sitting at the breakfast table in front of a clear bowl of corn flakes. She has a spoon in her right hand being held up so high that it is almost touching the big red bow in her hair. The ad contains a little rhyme that explains that she only received her favorite cereal when "she was very, very good". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 15, 1963
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Kellogg's 95

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Full color 9 1/2" x 13 1/2" ad for their healthy Kellogg's Concentrate cereal. Pictured in the ad are all four sides of "The little gold box" along with information about "How it helps you balance your diet every day without a single chart". It claims that "If you have been working too hard and not eating right- If you have been splurging at the table and want to get back to the simple essentials of good nourishment- If you are regulating your weight- If you are uncertain (and perhaps a bit uneasy) about the claims and counterclaims today regarding protein, cholesterol, fats, vitamins and other controversial dietary issues- Then you'll want to know about a unique new kind of cereal food which helps you balance your diet every day without a single chart. Kellogg's Concentrate - the greatest concentration of nutrients - vitamins, minerals, proteins - ever offered in a single all-purpose food. The little gold box that helps you keep on the safe side of uncertainty. Here it is, in actual size. You can read the whole story right on the box". By showing you all four sides of the box you get to "Read what's in it", "Read what it is" and to "Read how to use it".
March 22, 1963 &
November 1, 1963
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Kellogg's 158

Full color 9 1/2" x 14" ad for Kellogg's Corn Flakes. The ad has a picture of a breakfast table with a red check tablecloth and a man with a handlebar mustache and wearing an old baseball uniform with the name Mudville across the chest is sitting there, tilting an old time box of Kellogg's Toasted Corn Flakes up and has discovered, to his dismay, that it is empty. The ad text has paraphrased the old Casey at bat poem to discuss the feeling a person has. "Oh! somewhere in this favored land the sun is shining bright. The band is playing somewhere, and somewhere hearts are light. And somewhere men are laughing, ans somewhere children shout. But there is no joy in Mudville - for the Corn Flakes are fresh out".
April 5, 1963
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Kellogg's 100a

Full color 9 1/2" x 13 1/2" ad for their Sugar Frosted Flakes cereal. The picture in the ad shows Tony the Tiger standing on a ladder which he has placed against the side of a house next to a window where a couple are arguing about something. Tony is reaching out with a box of Kellogg's Sugar Frosted Flakes which, the headline says, is a "Gr-r-reat way to sweeten up the day". The text describes the cereal using expressions that would do a huckster proud and, I gusess it works because, in the bottom right hand corner of the ad is a black and white picture of the same, bickering couple standing and kissing over the box that Tony had in his hand.
April 26, 1963
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Kellogg's 128

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Full color 9 1/2" x 13 1/2" ad for their Corn Flakes. There is a picture of a brawny man who we are led to believe is a blacksmith sitting on a tree stump in his barn which he is sharing with an anvil. A box of Kellogg's Corn Flakes stands on the anvil and he is holding a bowl filled with the cereal in one hand while he adds milk from a bottle held in the other hand. The walls and floor are littered with horseshoes and other pieces of metal and the text paraphrases a popular poem. It says "Under the spreading Chestnut tree, the village smithy stands, the smith a might man is he, he practically grew up on Kellogg's Corn Flakes". A little note in the ad urges you to see you library for the original poem and to see your grocer for the original Corn Flakes.
May 17, 1963
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Kelloggs 144

Full color 10" x 13" ad for the Kellogg's Variety Pack of Cereal. The ad has a picture of a 10 Serving Variety Pack that have had the tops of each box removed so the tasty contents are visible to the viewer. Next to the Variety Pack is a quart box of strawberries that has been tipped over and a paring knife is standing upright through a sliced strawberry. The ad headline says that you can "Select 10 fresh individual servings of 8 favorites" and offers "The best to you (and you and you) each morning"..
June 7, 1963
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Kellogg's 102

Full color 9 3/4" x 13 1/2" ad for Kellogg's Rice Krispies. The ad has a photo of a bowl of this cereal, topped with sliced bananas of which there are more waiting to be sliced, having just the right amount of milk poured on. In the upper left hand corner there is a little white box with the word "Rice" in large letters, followed by "(Oryza Sathiva) One of the world's most nourishing grains". The ad headline claims this is "Today's way to get the honored goodness of rice". It then says that "Long ago and far away in the kingdom of Cathay grew a grain so rich and nice wise men honored it as "rice". If you check these honored kernels in the scientific journals you will find them wealthy in thiamine and niacin. So Kellogg's, using all their skill made of this rice crisp cereal not it goes snap! crackle! pop! when you pour milk on top. (In Cathay they had a word for it - "Coolcrispandelicious!")"
June 28, 1963
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Kellogg's 50a

Full color 9 1/2" x 13" ad for the Kellogg's Jumbo Assortment of cereal. This ad has a female hand holding up this item that is labeled "18 individual Packages" of "12 different Favorites" and it says, twice, that it is their "Jumbo Assortment". There is a claim that this is a "New Idea From Kellogg's at your Grocer's now". The ad headline claims that with this item you can "Shop once...serve 18 happy breakfasts" and it identifies what cereals were included in this assortment. There were three boxes of Corn Flakes, two boxes of Raisin Bran, two boxes of Rice Krispies, two boxes of Special K, two boxes of Sugar Frosted Flakes and one box each of OK's, Sugar Pops, Sugar Smacks, Frosted Sugar Stars, Pep Wheat Flakes, Cocoa Krispies and 40% Bran Flakes.
June 28, 1963
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Kellogg's 49a

Full color 10" x 13" ad for the Kellogg's Variety Pack. The ad headline says "Look what you get now in Kellogg's Variety Pack" over a picture where the tops have been removed from each of the ten boxes in a pack. The background is a series of little boxes with statements such as "By Popular Demand", "Sweet and Simple" and "Fresh!" with further explanations August 9, 1963
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Kellogg's 13

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. The ad shows a bowl of Corn Flakes in a bowl against a red background and sliced peaches are being added. They are trying to describe a treat like this in a single word and all they could come up with is "Coolcrispandelicious!".
August 16, 1963
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Kellogg's 142

Full color 9 1/2" x 3" ad that is filled with special information for Kellogg's Special K. The headline starts off by saying "The Special K Breakfast that fits so many modern diets" that is "built around the low-fat protein cereal that tastes good, too". There is a rectangular box that is entitled "The Special K Breakfast" and it consists of "4 ounces of orange or tomato juice - or half a medium size grapefruit,1 ounce (1 1/2 cups) Special K with 1 teaspoon sugar, 4 ounces of skim mmilk and black coffee or tea". It claims that this will give you only 240 calories. It then claims that "The newer knowledge of food (and of food's effect on the body) is carefully reflected in the Special K Breakfast. This breakfast is built around a unique cereal food - Kellogg's Special K".
August 27, 1963
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Kellogg's 179

Full color 9 1/4" x 13" ad for Kellogg's Rice Krispies. This ad has a picture of milk being poured from a pitcher into a blue bowl filled with Kellogg's Rice Krispies and berries, while the plate holding the bowl has more berries waiting to be applied. The ad headline claims this is "Today's way to get the honored goodness of rice" and there is an oriental pair of words for "Rice" in the upper left-hand corner along with the statement that it is "One of the world's most nourishing grains". The text contains a short poem about rice being well-used in the ancient world of China and now it is being used by kellogg's. It goes "Long ago and far away in the kingdom of Cathay grew a grain so rich and nice wise men honored it as 'rice'. If you check these honored kernals in the scientific journals you will find them wealthy in thiamine and niacin. So Kellogg's, using all their skill made of this rice crisp ceral, now it goes snap! crackle! pop! when you pour the milk on top. (In Cathay they had a word for it - 'Coolcrispandelicious')".
July 16, 1963 &
August 23, 1963
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Kellogg's 77a

Full color 10" x 13 1/2" ad that talks highly about their Kellogg's Sugar Frosted Flakes cereal. There is a perfectly-placed cereal bowl that is under the camera and, it has, a perfect amount of Kellogg's Sugar Frosted Flakes with just enough milk and six perfectly-cut strawberries placed at the 2, 4, 6, 8, 10 and 12 00-clock locations> In addition there is a heart-shaped locket draped around the bowl and is left lying at the bottom open so both sides are visible In the left side there is a picture of Tony the Tiger and the right says this is a "Gr-r-reat way to sweeten up the day". The ad says that it "Takes a woman to fancy up a breakfast dish like this. Takes Kellogg's to frost up big flakes of corn with sugar sparkles like this. Takes someone like you to sit down and eat up hearty. Why don't you take it from here?".
August 30, 1963
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Kellogg's 189

Full color 10" x 13" ad for Kellogg's Sugar Frosted Flakes. The ad shows a large bowl filled with Frosted Flakes and heart shaped banana slices, no easy task, and a spoon pausing there with flakes and banana on it. The caption claims that this is a "Gr-r-reat way to sweeten up the day". Next to this bowl is a heart shaped locket with a picture of Tony the Tiger on one side and a full banana on the other. The text says that "Hearty flakes of corn. Healthy frosting of sugar. (Frosted flake-through, mind you, to bring out that corn flavor with a sparkling crispness that's simply gr-r-reat.) That kind of tasty combination that makes a man glad he got up in time for breakfast - and makes his wife glad she thought of it!".
September 13, 1963
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Kellogg's 15a

Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. The ad has an oriental look to it with a picture of a bowl filled with Rice Krispies and sliced Peaches and having milk poured over the top. There is another whole Peach sitting there with a knife lying across the top of it. The little box in the top right hand corner says "Rice (Oryza Sativa) One of the world's most nourishing grains". The ad headline calls this "Today's way to get the honored goodness of rice". It then tells the story that happened "Long ago and far away in the Kingdom of Cathay grew a grain so rich and nice wise men honored it as "rice". If you check these honored kernels in the scientific journals you will find them wealthy in thiamine and niacin. So Kellogg's, using all their skill made of this rice crisp cereal now it goes snap! crackle! pop! when you pour the milk on top. (But if you listen oft and long you still may hear the temple going!)".
September 20, 1963
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Kellogg's 64a

Full color 9 1/2" x 13" ad for their Corn Flakes. The ad has a picture of a summer day and a young man is busy working on the engine in his old car. His attention is diverted from the problem and hand when a young girl goes walking by carrying a bag of groceries with a box of Kellogg's Corn Flakes sticking blatently out of the top of the bag. The ad says that "In the spring a young man's fancy lightly turns to thoughts of Kellogg's Corn Flakes" which reminds us of the old saying that "The fastest way to a man's heart is through his stomach".
April 7, 1964
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April 17, 1964
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Kellogg's 106

Full color 9 1/2" x 13" ad for their Kellogg's Sugar Frosted Flakes. The ad has a picture of a glass bowl that is filled with Kellogg's Frosted Flakes and bananas and is being topped off with milk being poured from a glass bottle. On the wall behind this scene is a poster showing Tony the Tiger doing weight lifting exercises with a headline of "How to Build Tigers". The text begins "Sweet build-up! Big brawny flakes of corn (the world's favorite kind) with a toasted-in sugar frosting. Fresh milk. Sliced bananas. PUt 'em all together - they're tiger-ri-ffic! A gr-r-reat exercise for early-morning appetites".
May 1, 1964
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Kellogg's 88a

Full color 10" x 13" ad for their Corn Flakes cereal. This ad features a picture of a big-eared youngster in a dirty baseball uniform shoveling through a bowl of Kellogg's Corn Flakes. He is trying, with some success, to smile with his mouth full. The ad headline assures us that "Little pitchers have big ears...and appetites for Kellogg's Corn Flakes". May 5, 1964
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May 14, 1964
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Kellogg's 7

Full color 10" x 14" ad that asks if you are "Having trouble with weight control" and then provides the answer by telling you that "The Special K Breakfast if for you. Only 240 calories. Good in protein. 99% fat-free. Tastes fine, day after day". There are two photos associated with this ad; the first one is off the Special K Breakfast. There is a picture of, in the center, a bowl of cereal (Special K), surrounded by milk, grapefruit, a box of Special K and a cup of coffee. The second picture shows a lady sitting quietly in her kitchen having a bowl of Special K cereal and sipping on a cup of coffee. There is a lot of text associated with this ad, there is a menu that talks about this breakfast and gives The Nutrition Story of Kellogg's Special K. There is also a few paragraphs talking about the value of eating right.
May 8, 1964
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Kelloggs 196

Full color 10" x 13" ad for the Kellogg's 10-Serving Variety Pack of Cereal. This ad, first has, black and white pictures of eight people trying out the cereal, each of them, seem to like a different kind. Really it is just seven because the eighth one is sleeping as the caption says "While visions of Raisin Bran danced through his head". The ad then has a picture of one of these packages with the tops of each box cut off of each box so that the cereal contents are visible to the reader. The caption here says that "(As you can see, the photographer cut the tops off the packages (all ten of 'em) so you could get a good look at all the different cereals, and the variety of grains, shapes and textures)"
June 5, 1964
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Kellogg's 97a

Full color 9 1/2" x 13" ad for Kellogg's Sugar Frosted Flakes. This ad has a picture of a breakfast bowl of Kellogg's Frosted Flakes topped off with strawberries and milk. Behind the bowl is some mail with one card from Tony the Tiger saying this is a "Gr-r-reat way to sweeten the day". The text tells us that this is "Having a wonderful breakfast, wish you were here...to enjoy these gr-r-reat big flakes of corn, sugar-toasted clear through. With milk 'n fruit they're 'coolcrispandelicious!' Just the thing to speed up the Morning Male".
June 12, 1964
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Kellogg's 63a

Full color 9 1/2" x 13" ad for Rice Krispies. Pictured is an ornate clear glass bowl that is filled with Rice Krispies and sliced bananas and the cold milk is being poured in from a glass pitcher. The headline, written in an Oriental way, says "Crisp happy breakfast way to get the honored goodness of rice" and the text talks about eating rice in the days of Kublai Khan in the kingdom of Cathay. It talks about the value of eating rice and, instead of Snap, Crackle and Pop, it says that "some who listen closely say they can hear the temple gongs!".
June 16, 1964
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Kellogg's 140

Full color 9 1/2" x 13" ad for their Kellogg's Corn Flakes. There is an enticing close-up picture of a clear bowl filled with this cereal and milk and topped off with red raspberries. A spoon has dipped into this treat and is holding up a spoonful of delight for the reader to see and the ad text is telling you to "Open your mouth and close your eyes and I'll give you something to make you glad you got up to fix a bowlful of... coolcrispandelicious Kellogg's Corn Flakes".
June 26, 1964
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Kellogg's 107

Full color 10" x 13 1/2" ad that is for Kellogg's Corn Flakes being served at a breakfast diner. We see the corner countertop and there is a cowboy sitting nearby. He is pouring himself a bowl of Kellogg's Corn Flakes from a little box, the one that comes from a U-Mix-Em display box. He is studiously paying attention to the cereal pouring out of the little box and, as he watches them flow steadily into his bowl, another lady is smiling and looking over at him as she holds a spoonful of the same kind of cereal. The ad text says that "East is east and west is west and never the twain shall meet except maybe over a bowl of Kellogg's Corn Flakes".
July 10, 1964
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Kelloggs 195

Full color 9 3/4" x 13" ad for their Sugar Frosted Flakes. The ad has a homey picture of a bowl of Frosted Flakes on a table with a spoon removing a mouthful of goodness. On the wall of the kitchen is a sampler that says "Home Sweet Home over a likeness of Tony the Tiger. The ad headline calls this a "Gr-r-reat sampler" and the text talks about "The day's first spoonload of corn...flaked, flavored and fancied up by Kellogg's with a toasted-in sugar frosting". It also calls it "coolcrispandelicious"
July 17, 1964
Life magazine
2
$7.50
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Kellogg's 58a

Full color 10" x 14" ad that gives you all the encouragement that you need to buy fruit to slice up and put on your Kellogg's products. There is a large picture of a clear bowl filled with milk and Kellogg's Corn Flakes that has strawberries, sliced bananas and sliced peaches being added to it. The headline says that "Kellogg's buys the fruit when you buy the cereal" and the smaller picture below explains that by sending Kellogg's two box tops with a blue star on it you will receive a coupon worth 25 cents toward the purchase of fruit from any store. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1964
Life magazine
2
$7.50
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Kellogg's 109

Full color 9 1/2" x 13" ad that brings the oriental shade of things to come to this ad for Kellogg's Rice Krispies cerea;. There is a picture intended for this ad that takes up probably 10" in height and only about 7" of width. The rest of the width is taken up with several Chinese characters written down the outside. The picture shows an oval bowl placed under the camera that is filled with Kellogg's Rice Krispies and several assorted strawberries with more on the side waiting to see if they are needed. Milk is being poured into the bowl from one of the ends and, my opinion, it looks like they have already poured too much into the bowl. There is, at the top right side of the picture, the word Rice and a description of what the grain means. At the bottom of the ad it says, supposedly an interpretation of the Chinese characters, "In the mother tongue of rice, that says "coolcrispandelicious".
July 28, 1964
Look magazine &
August 14, 1964
Life magazine
2
$7.50
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Kellogg's 202

Full color 9 3/4" x 13 1/2" ad for Kellogg's Special K Cereal. This ad has two pictures, the first one showing a man having breakfast before going to work. He is sitting outside on a very asute balcony in the city and he is having his Kellogg's Special K along with grapefruit and a cup of coffee and he is talking on the telephone, probably business, holding the phone to his ear with the one hand while the other one is holding a spoonful of cereal. The headline asks if you are "Having trouble with weight control? The Special K Breakfast is for you. Only 240 calories. Good in protein. 99% fat-free. Tastes fine, day after day." The text then adds "Surely you know people who have bravely started out on a weight control diet but abandoned the program long before the goal was reached. (Maybe it's happened to you!) According to recent studies, many diets fail because they are too dull to live with for any length of time. The reason the Special K Breakfast has been so successful with so many people is that it is a normal, natural kind of meal. It recognizes your urge to sit down to food that looks appetizing and tastes good". The other picture in this ad shows the breakfast from the man's seat, looking at everything face on.
August 21, 1964
Life magazine
1
$7.50
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Kellogg 204

Full color 10" x 13 1/2" ad that talks about the value about having a breakfast of Kellogg's Rice Krispies, especially if you pour milk on it and have sliced bananas. There is a picture of a breakfast such as this, one that shows the milk being poured on the Rice Krispies and the bananas. The ad tells us "So crisp, these ricey morsels, that when you pour on milk they say (A bunch of japanese characters) (In the mother tongue of rice, that's snap! crackle! pop!) Today's way to get the honored goodness of rice". Well, I guess they've told us.
September 4, 1964
Life magazine
1
$7.50
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Kelloggs 197

Full color 10" x 13 1/2" ad for Kellogg's Sugar Frosted Flakes. This ad has a scene where the breakfast table sits with a clear bowl of Kellogg's Frosted Flakes topped with sliced bananas having a spoonful begin it's journey toward another happy mouth. Behind this bowl is a glass bottle of milk and the wall is covered with a pennant that says Go Tigers plus a picture of a football team with one of it's members being Tony the Tiger. The wall also has the caption on it, a "Gr-r-reat way to sweeten up the day". The ad headline gives the cheer "Hooray for Hungry U! Cheery flakes of corn (the world's favorite kind), toasted clear through with Kellogg's secret sugar frosting. With milk 'n fruit - a gr-r-reat combination for cramming sessions. Have some tomorrow: you'll roar for more!".
September 18, 1964
Life magazine
2
$7.50
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Kellogg's 99a

Full color 9 1/2" x 13 1/2" ad for Kellogg's that says "The food you buy today takes a smaller part of your pay!" There are two men (Homer and Jethro) standing there strumming guitars and singing while wearing their matching red and white vertically striped shirts, and the hats that are horizontally striped. They are playing behind a stopped shopping cart that is filled with food and there are several six-packs of pop underneath. The ad says they sing for their supper and they can tell you that "the foods you buy today at the grocery store are fresher and of better quality, greater in variety, easier to prepare, and more nutritious than ever before. The American standard of eating is higher than at any time in history. And for this bounty you pay a smaller percentage of your income than people anywhere else in the world".
September 25, 1964
Life magazine
1
$7.50
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Kellogg's 180

Full color 10" x 13 1/2" ad for Kellogg's Corn Flakes that has a picture of a large bowlful of these along with a handful of Strawberries as the picture is entitled "Fresh 'n Fruitful!". Also, there is a coupon for 7 cents off of your next purchase of this cereal. The ad tells you to "Open your mouth and close your eyes and I'll give you something to make you glad you can clip this coupon, take it to you grocer and save 7 cents on a package of Kellogg's Corn Flakes".
October 2, 1964
Life magazine
1
$7.50
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Kellogg's 191

Full color 10" x 13 1/2" ad for Kellogg's Sugar Frosted Flakes that has a great picture of Tony the Tiger in it. It shows a big bowl of Kellogg's Sugar Frosted Flakes topped with milk and sliced apricots and, next to this, we see Tony the Tiger blowing a horn and the words "Live it up!" and "Corn it up, Sweeten it up" appear as though the horn were playing these words. The text tells us that "Gr-r-reat flakes of corn, bubbling all over with sunshine and a toasted-in sugar frosting. Milk 'em up, spoon 'em up, and live 'em up - they're a great way to sweeten up the day".
January 29, 1965
Life magazine
1
$7.50
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Kelloggs 194

Full color 10" x 13 1/2" ad for Kellogg's Corn Flakes. This ad has a photo of a Polynesian girl, smiling as she is kneeling on a mat pouring milk from one half of a coconut into the other half which is filled with Kellogg's Corn Flakes. By her knee is an opened box of the Kellogg's Corn Flakes. This ad text claims that "More people pour milk of one kind or another on Kellogg's Corn Flakes than on any other cereal". Crispiest, freshest, corniest flakes anybody makes. The best to you each morning
February 8, 1965
Life magazine
2
$7.50
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Kellogg's 43

Full color 10" x 13 1/2" ad for Kellogg's Corn Flakes, the cereal of which not much can be said. This ad has a picture of a bowl of Corn Flakes with sliced up bananas on it and a spoon pausing and posing with what it is carrying. It can be seen that there are several flakes of Kellogg's Corn Flakes on it in addition to a portion of a banana slice and enough milk to drown several flies. In other words, it is the perfect spoonful. The only words in this ad, on the red background above the spoon, are "Ready! Aim! Crunch!". In addition is the phrase "The best to you each morning" right above the big Kellogg's at the bottom.
February 19, 1965
Life magazine
1
$7.50
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Kellogg's 185

Full color 10" x 13 1/2" ad with a few words on what makes Kellogg's Rice Krispies worth a second look. There is a picture of a bowl of Rice Krispies that has been poured and is having the other necesseties added to it. At the center there is a bowl of milk being poured and, at the right, there is a spoon shaking sugar onto it. At the base of the bowl there is a banana that has two slices waiting to be added to this bowl. The ad text claims that "Today's rice speaks up with new authority. There's an inviting new look to the honored goodness of rice. (Oryza sativa, as botanists call it, is one of the world's most nourishing grains - a storehouse of thiamine, niacin, iron) This sprightly new look bespeaks the fact that "Snap! Crackle! Pop! is no longer simply small talk. It is, rather, a clear and clean-cut invitation to elegant taste. Do accept it". That is a very important thought.
February 26, 1965
Life magazine
1
$7.50
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Kellogg's 192

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. This ad has a photo of a mature schoolteacher standing in her school room empty of children, with the clean blackboard behind her and the class piano to her right. She is smiling contentedly as she pours milk onto her bowl of Corn Flakes with the opened box sitting on the stool just in front of her. The ad describes this breed as "Kellogg's Corn Flakers Species Americornus: Schoolteacher" and the box at the bottom of the page claims that "More teachers make the grade with Kellogg's Corn Flakes than with any other cerel in the breakfast class. 'The best to you each morning'".
March 5, 1965
Life magazine
1
$7.50
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Kellogg's 57a

Full color 10" x 13" ad for Kellogg's Sugar Frosted Flakes. A very unique scene here, a child-size piano painted-up like a rainbow, a BIG bowl of Kellogg's Sugar Frosted Flakes with cut-up pieces of fruit in it, a copy of "Tony's Theme" sitting at the piano and the headline saying "Live it up!...corn it up...sweeten it up". The text continues on by saying that you could have a "Gr-r-reat breakfast corn-certo. Big crisp flakes of corn (best-liked, best-tasting) tuned up with a secret sugar frosting. With milk 'n fruit - they're tiger-ri-ffic! A popular request by corn lovers everywhere".
March 12, 1965
Life magazine
1
$7.50
View
Kellogg's 14

Full color 10" x 13 1/2" ad for their Corn Flakes. The ad has a picture of a stately judge, still in his robe, sitting in his chambers. He is at his desk with a big smile on his face as he pours milk from a pitcher onto his Kellogg's Corn Flakes while the open box sits nearby. The caption claims that "More judges pass down a friendly verdict on Kellogg's Corn Glakes than on any other cereal".
April 2, 1965
Life magazine
1
$7.50
View
Kellogg's 165

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies. The ad has a picture of a pajama party attended by six young girls. They are all sitting around a circular blue rug and sharing bowls of Rice Krispies and fruit, magazines and records. The text says that "A rice time was had by all" and reminds us that Kellogg's Rice Krispies is the "nicest, noisest, nourishing-est way to get the good of rice".
April 9, 1965
Life magazine
1
$7.50
View
Kellogg's 114

Full color 9 1/2" x 13 1/2" ad that wants us to "...corn it up...sweeten it up" with that wonderful Kellogg's Sugar Frosted Flakes cereal. The picture in the ad is certainly unusual. It has a multi-colored Tuba with a drawing of Tony the Tiger placed onto the wide section of the horn. Perched in the horn area is a bowl of cereal, Frosted Flakes with strawberries, that is having milk poured into it from above. The saying on the black background of the ad is the words "Live it up!". The ad claims that this is a "Gr-r-reat way to horn in on a good morning. Big rooty-tootin' flakes of corn (the world's favorite) jumping with a secret sugar frosting that's toasted clear through. Helps start the day with a blast!". If you start your day like this, it's bound to be a good day.
April 23, 1965
Life magazine
1
$7.50
View
Kellogg's 184

Full color 9 1/4" x 13" ad for Kellogg's Corn Flakes. This ad has a photo of a very intense little tomboy who has stopped on her trip home from the grocery store to play a game of marbles with some of her friends. She is kneeling down, a bandaid on her arm, her levis dirty and she looks as though she could, and would, steal an ice cream bar from a man about my size. The ad claims that "More Kids get rollin' with Kellogg's Corn Flakes than any other cereal in the world. Crispiest, freshest, corniest flakes anybody makes".
April 30, 1965
Life magazine
1
$7.50
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Kellogg's 67a

Full color 10" x 13 1/2" ad for Kellogg's Corn Flakes. Over a bowl of Kellogg's Corn Flakes that is having milk and blueberries added is the headline chanting "Hoorah for the crisp, white and blue". This is a very simple advertisement that is using the BIG picture to demonstrate just how good their product really is. Kellogg's again offers to us "The best to you each morning" as it shows a box of their Corn Flakes..
May 14, 1965
Life magazine
2
$7.50
View
Kellogg's 166

Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. This ad has a picture of a colorful bowl that is filled with Kellogg's Rice Krispies and sliced strawberries and the milk is being added to make it complete. Lying next to the bowl is a knife and a few more strawberries that have been sliced once and can be sliced more. The ad headline has some Oriental characters and you wonder just what they really mean. The text says that "Printed up there in the mother tongue of rice are three words that help make Rice Krispies famous. Of course, you say Snap! Crackle! Pop!. We're teasing. The actual translation is thiamine, niacin and iron, which are Rice Krispies' nutritional claims to fortune. The snap! crackle! pop! comes later when you pour milk on these crisp little morsels".
May 21, 1965
Life magazine
1
$7.50
View
Kellogg's 90a

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a picture of an attractive girl dressed in jeans, cowboy boots, a red shirt with the sleeves rolled up and a cowboy hat. She is sitting on a bale of hay pouring milk from a bottle into a bowl that is filled with some good tasting Corn Flakes. The ad identifies this young lady as Species Americornus: Cowgirl. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1965
Life magazine
3
$7.50
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Kellogg's 91

Full color 10" x 13 1/2" ad for Kellogg's Rice Krispies that, imagine that, says the same thing that the next ad does, just with a different picture. This ad has a large glass bowl which the cereal has already been poured into. There is a pitcher pouring milk into it and a spoonfulof of sugar is being sprinkled onto it. This picture has slices of bananas that are going to be put onto the cereal, after more are sliced. The text, as I have said, is the same between the two ads.
June 29, 1965
Look magazine
1
$7.50
View
Kellogg's 175

Full color 10" x 13" ad for Kellogg's Rice Krispies. This ad shows a bowl filled with Kellogg's Rice Krispies with sliced peaches in the bowl and a half peach lying next to the bowl as milk is being poured from a blue pitcher. The ad headline tells us that "Today's rice speaks up with new authority" as the text tells us that "There's an inviting new look to the honored goodness of rice. (Oryza sative, as botanists call it, is one of the world's most nourishing grains - a storehouse of thiamine, niacin, iron.) This sprightly new look bespeaks the fact that 'Snap! Crackle! Pop!' is no longer simply small talk. It is, rather, a clear and clean-cut invitation to elegant taste. Do accept it".
July 2, 1965
Life magazine
2
$7.50
View
Kellogg's 29a

Full color 9 1/2" x 13 1/2" ad for their Kellogg's Corn Flakes. The ad has a picture of a spoonful of Corn Flakes, milk and a slice of banana that has been taken from, what I would call, a very small bluish bowl of cereal. The headline claims that it "Cools you down! Fires you up! and Sends you off!", what a cereal. The woed Kellogg's at the bottom of the ad has a banana for the first "L", a peach for the "O" and a strawberry for the apostrophe, showing that many fruits work as a topping to this cereal.
August 6, 1965
Life magazine
1
$7.50
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Kellogg's 127

Full color 9 1/2" x 13 1/2" ad for their Sugar Frosted Flakes. There is a picture of a dark table that is holding a colorful bowl of this cereal and milk and a spoon being held by a hand as a full spoonful is being removed. Also on this table is an unusual pointed hat with a picture of Tony the Tiger on it and several colorful small squares of paper scattered around. The headline urges you to "Live it up!...corn it up...sweeten it up" which can be done with these "big whoop-de-doo flakes". They suggest that you decorate them with fruit and have yourself a bowl because "they're tiger-ri-ffic y' know".
August 27, 1965
Life magazine
1
$7.50
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Kellogg's 171

Full color 9 1/2" x 13 1/2" ad that reminds us of the ongoing way that Kellogg's is encouraging you to buy their cereal by offering you Free Milk Money. At the top of the page is a cute little piggy bank with a quarter sticking out of it and the larger picture in the ad shows a breakfast table where milk is being poured into a bowl of cereal with boxes of their Corn Flakes, Special K and Rice Krispies behind the bowl. These are the three kinds that you could send two box tops from to receive a quarter in return to help purchase milk for your cereal.
May 27, 1966
Life magazine
2
$7.50
View
Kellogg's 143

Full color 9 1/2" x 13" ad that offers you Another Reason to buy Kellogg's cereal. The ad has a picture of a clear bowl filled with cereal and milk and, flowing in from the top, are whole strawberries, slices of banana and slices of a peach. The headline explains that "Kellogg's buys the fruit when you buy the cereal" and claims that "It's fruit 'n cereal time again!". The text talks about all of the fruits available at your grocer's and explains that a certificate worth 25 cents would be coming your way if you filled out a coupon and sent in the proper box tops from Kellogg's Corn Flakes, Kellogg's Rice Krispies or Kellogg's Variety Pack
July 22, 1966 &
August 9, 1966
Life magazine
3
$7.50
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Kellogg's 160

Full color 9 1/2" x 13 1/2" ad for their Special K cereal. There are two pictures at the top of the page, one is of a black horse showing its spirit as it stands on its back legs and the other picture is of an attractive lady wearing a black dress holding her arms out and tossing her head to lift her hair. The caption under the first picture says "Feel like a healthy animal" and under the other it urges you to "Charge up, sleek down with Special K". The text suggests that if you have been skimping on breakfast to watch your weight then Special K is right for you. The bottom picture shows the "Famous Special K Breakfast" which has only 240 calories and is "loaded with good nutrition", loaded with protein, loaded with vitamins, loaded with vitality".
September 24, 1966
Life magazine
1
$7.50
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Kellogg's 122

Full color 10" x 12 1/2" ad with another reason to buy Kellogg's Breakfast Cereals. This ad starts off with the headline, "FREE MILK MONEY - Compliments of Kellogg's". We are told that "You collect 25 cents just for enjoying these Bell-Ringer Breakfasts". Then, we are told that if we "Choose Kellogg's Corn Flakes, Rice Krispies, or Special K...splash on some milk...and get busy with a spoon. Can you think of a pleasanter, easier way to earn Free Milk Money? Just mail us two box tops from your favorite, and we'll reward you with 25 cents in cash. Spend it however you like - but what could be a better buy than more milk?". The ad shows a picture of a very silly looking Cow, pouring milk from a carton in one hand while she is holding a spoon in her other.
May 19, 1967
Life magazine
2
$7.50
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Kellogg's 37a

Full color 9 1/2" x 14" ad for their Kellogg's Corn Flakes. There is a picture of a man looking like Sigmund Freud complete with a white beard and a dark suit sitting on the couch that a patient would occupy in an attempt to be relaxed. This man is pouring cereal from a box of Kellogg's Corn Flakes into a white bowl as his spiral notebook rests on his lap. The headline states that "He claims you can un-split a 'split personality'" and the text claims that he thinks everyone has one, but only pertaining to whether or not to get up in the morning. The nourishment and flavor of Kellogg's Corn Flakes will un-split everyones split personalities, according to this man.
November 3, 1967
Life
1
$7.50
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Kellogg's 132

Full color 9 1/2" x 13 1/2" ad indicating they are continuing their offer to give you Money for Milk for your Kellogg's cereals and are even increasing the offer. The headline claims you can "Double Your Milk Money compliments of Kellogg's" and says you can "Collect 25 cents for 2 "Milk Pitcher Seals" or 50 cents for 4 "Pitcher Seals". The ad has pictured the three cereal that are participating in this offer; Rice Krispies, Corn Flakes and Special K and urges you to buy all three.
June 14, 1968
Life magazine
2
$7.50
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Kellogg's 161

Full color 9 1/4" x 12 1/2" ad for Kellogg's Frosted Flakes. This ad has a picture of a young boy with a brown hat on his head sitting at the breakfast table,holding up a Kellogg's Frosted Flake that he has pulled out from the bowl of Frosted Flakes and strawberries. The ad headline claims that "Bernie Brown doesn't know anything about nutrition, but he knows what he likes. Bernie can't spell 'Vitamins', but he's about to get many of the essential ones. Bernie can't pronounce 'Energy', but he's about to get some. He'll need it. Right now. Bernie only knows he likes the good taste of his favorite cereal swimming in milk and sparkling with sugar. And that's okay with Mom. She's delighted to be getting good nourishment inside Bernie without fuss or argument". This ad also has a chart that shows the "Nutritional Facts of Kellogg's Sugar Frosted Flakes".
May 18, 1971
Look magazine
1
$7.50
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Kellogg's 76a

Full color 9 1/2" x 13" ad for their Sugar Frosted Flakes cereal. The ad shows a young boy sitting at the breakfast table with a cowboy hat on and a facial expression that is an attempt to look ornery. The headline says that "With a long day's ridin' ahead, a man needs a good breeakfast" and this young man has been dealt a bowl of Frosted Flakes, a glass or orange juice and two slices of toast. A chart in the ad gives the "Nutritional Facts of Kellogg's Sugar Frosted Flakes" so that you can judge for yourself.
September 17, 1971
Life magazine
2
$7.00
View
Kellogg's 151

Full color 9 1/2" x 13 1/2" ad for their Raisin Bran cereal. There is a softly focused picture of an attractive lady offering a bowl of Raisin Bran to the reader under the headline declaring "The best to you each morning". The text asks you to consider if mornings just don't seem a little bit better when you have had a good breakfast, whether other people's smiles are brighter and the walk to the bus stop seems shorter. The ad provides the Nutritional Facts about Raisin Bran with milk so you can see just how healthy good taste can be.
June 23, 1972
Life magazine
1
$7.00
View
Kellogg's 153

Full color 9 1/2" x 13" ad for High-Protein Special K cereal. There is a picture of a breakfast table that has been set with The Special K Breakfast. It is explained that this consists of 4 oz tomato (or orange) juice, 1 1/2 cups of Special K high-protein cereal, 1 teaspoon sugar, 4 oz skim milk and black coffee or tea. The headline claims that this breakfast will have "Less than 240 calories and every one of them tastes great".
August 18, 1972
Life magazine
1
$7.00
View
Kellogg's 136

Full color 9 1/2" x 12 1/2" ad for their Corn Flakes cereal. There is a picture of a young boy with freckles laughing as he wears a child-like Indian Headress and holds a clear glass bowl of Kellogg's Corn Flakes that is topped with strawberries. The headline claims the cereal is "Fortified with 8 essential vitamins" which is what an active young boy needs. The text talks about this cereal and has a chart that gives "The Nutritional Facts of Kellogg's Corn Flakes".
September 15, 1972
Life magazine
1
$7.00
View
Kellogg's 123

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal. There is a picture of a little girl squinting as she holds up a clear glass bowl filled with Rice Krispies, milk and topped off with strawberries. The headline claims that it is "Fortified with 8 essential vitamins!" and urges you to "Have a good breakfast tomorrow" and to "Build it around Kellogg's Rice Krispies". The ad also contains a chart that gives "The Nutritional Facts of Kellogg's Rice Krispies".
October 20, 1972
Life magazine
1
$7.00
View
Kellogg's 163

Full color 8 1/4" x 10" 49 page booklet entitled Adventures in Kellogg's Raisinland. This is a children's book filled with puzzles, stories and ways to keep the young ones busy and occupied.
1983
1
$7.50
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Kellogg's 169

Full color 8 7/8" x 13 1/4" cereal box extra in 1993. This is a poster of pitcher Nolan Ryan in his windup while standing on railroad tracks as a train moves toward him. The item has the headline The Ryan Express and a machine duplicated signature by him. The one that I scanned was taken from the original plastic bag. The ones that I have listed are still in the original Kellogg's package. This item is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1993 Kellogg's
Cereal Boxes
35
$7.00
View
Kellogg's 53









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