Kellogg's Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first.


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Full color 10" x 15" ad for Kellogg's Toasted Corn Flakes. This ad is much longer than my scanner so the picture on the web site does not show the top of the ad where it says "Three Daisies" or the bottom of the ad where it has the "W.K. Kellogg" signature. This ad is in very good condition for it's age.
July 1911
Ladies Home Journal
0
$10.00
View Kellogg's 27

Temporarily
Sold Out

Black and white 4 3/4" x 10 3/4" ad for their Rice Krispies. The ad has a drawing of a bowl filled with this cereal with the milk already added and the words Snap!, Crackle! and Pop! coming from the bowl. The ad headline introduces "New! A cereal so crisp it actually crackles in cream!". The ad asks you to "Order a red-and-green package from your grocer".
April 1929
Successful Farming
1
$8.50
View Kellogg's 101

Black and white 6 1/4" x 9 1/2" ad for their Corn Flakes Cereal. The ad has a drawing of a breakfast table with a box of Kellogg's Corn Flakes standing behind a bowl that has been filled with cereal and topped off with bananas. The is another picture of a slim and happy lady smiling as she leaves for work. The ad headline says now that winter is over - "Let's change to crispness now".
April 1934
National Geographic
1
$8.50
View Kellogg's 62

Full color 8" x 11 1/2" ad for Kellogg's Whole Wheat Krumbles. Another variety of cereal for those of you who think that what we have now is everything that could possibly be thought of. For the top half of the page there is a bowl of this sitting in a yellow bowl on a yellow plate with raspberries mixed in. The banner says they are "Delicious For A Summer Morning" before it breaks into the "Summer song in two parts...Crisp, Golden-Brown shreds of Wheat...Crimson, juicy raspberries...Blended in the coolness of milk or cream...The morning serenade your afternoon will answer". The bottom half of the ad is written as a "Whole Wheat For Energy".
July 1938
Better Homes & Gardens
1
$8.50
View
Kellogg's 172

Full color 9 1/2" x 12" ad for Kellogg's Whole Wheat Krumbles. The ad has a picture of a bowl of Krumbles sitting in a blue bowl with bananas and milk. The ad headline assures us that "You bet it's GOOD!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1938
The Country Home Magazine
0
$8.50
View Kellogg's 71

Temporarily
Sold Out

Black and white 4 3/4" x 12 1/2" ad for their All-Bran Cereal. This ad has a Mutt and Jeff cartoon drawn by Bud Fisher showing why it is important to eat this cereal. The first frame shows Mutt running from his house with his irate wife throwing a rolling pin and calling him a grouch. The next two frames show Mutt talking to Jeff as the problem is discussed. Mutt explains that when he is constipated he becomes "not easy to live with". He laments that he has tried cathartics with no result and Jeff asks him why he hasn't tried Kellogg's All-Bran. Mutt considers this suggestion and promises to give it a try. The last frame shows Mutt and his happy wife riding bicycles together and Jeff said that Mutt must have joined the Regulars.
March 27, 1939
Life magazine
1
$8.50
View Kellogg's 164

Full color 10" x 13" ad for their Rice Krispies. The ad talks about how after the milk is added "They stay crisp!" The ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 27, 1939
Life magazine
1
$8.50
View Kellogg's 17

Black and white 5 1/4" x 14" ad shows "Alphonse and Gaston at the Beach". They demonstrate why Kellogg's All-Bran will make you regular. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1939
Life magazine
1
$8.50
View Kellogg's 16

Black and white 5 1/4" x 13" ad for Kellogg's All-Bran. The ad is a cartoon strip for The Captain and The Kids. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 9, 1939
Life magazine
1
$8.50
View Kellogg's 26

Full color 9 1/2" x 13" ad that has a green bowl filled with Rice Krispies and strawberries and a smaller drawing of Snap, Crackle and Pop moving a cart with a huge strawberry in it. The ad headline claims that this cereal is "Born to be Crisp - and to stay that way". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 13, 1940
Life magazine
0
$8.00
View Kellogg's 40

Temporarily
Sold Out

Black and white 9 1/4" x 12 1/2" ad is for Kellogg's Corn Flakes. Ad has several pictures of people who feel that eating a good breakfast helps them do their important jobs better. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. April 1941
Better Homes & Gardens
1
$8.00 View Kellogg's 10
Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad headline says "The Self-Starter Breakfast is the right take-off for me!" over a picture of Dorothy Ring, a U.S. Civilian Flying Instructress at Sky Harbor, Northbrook, Ill. There is also a picture of a businessman getting set to board a train and a nurse at work, both agreeing about the importance of a good breakfast, like Kellogg's Corn Flakes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
1
$8.00
View Kellogg's 93

Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. The ad has a drawing of Snap, Crackle and Pop offering a hint to a bride in her wedding dress. Crackle is leaning over and telling her "Pssst. June Bride - he'll like 'em!". The ad headline, next to a picture of a bowl filled with Rice Krispies and strawberries, claims they are "Crisp to the last spoonful!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1941
Life magazine
1
$8.00
View Kellogg's 87

"The Self-Starter Breakfast keeps me on my toes" This is a quote attributed to Esther Williams who is pictured in this ad June 30, 1941
Life magazine
1
$8.00 View Kellogg's 2
Full color 9 1/2" x 13 1/4" ad for Kellogg's Rice Krispies. The ad has a drawing of Snap, Crackle and Pop sailing in a boat which is towing another boat with a big box of Rice Krispies. The ad headline shouts out "Ahoy, Crispness! the lasting kind". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 28, 1941
Life magazine
1
$8.00
View Kellogg's 41

Full color 9 1/2" x 12 1/2" ad for Kellogg's Rice Krispies that shows the Snap, Crackle and Pop characters sitting at their desks at school. The ad headline claims that this cereal is "Crisp every spoonful!" This ad is larger than my scanner bed so the outer edges of the ad do not appear in the scanned view.
September 22, 1941
Life magazine
1
$8.00
View Kellogg's 39

Full color 4 1/2" x 12 1/2" ad that indicated how a man who is in charge of a crew that refreshes the South American Clippers when they come in keeps himself in top shape and able to do his job properly. There is three pictures of him in this ad and the most important one is the bottom picture that shows him sitting there for his breakfast which happens to be a bowl of Kellogg's Corn Flakes cereal and a cup of coffee. In the first picture it shows Joe in charge of his 21 man crew working on a plane getting ready to take it from the ocean. The second picture shows him with his arms outstretched as he stands by the front of a U.S Bomber talking about his breakfast. The third picture, as I said, shows Joe sitting and enjoying a bowl of Kellogg's Corn Flakes with some fruit and lots of milk. It also says that it could be eaten for "lunch, supper, bedtime, too".
June 1942
Better Homes & Gardens
1
$8.00
View
Kellogg's 183

Full color 9 1/2" x 13 1/2" ad for their Variety Package which, according to the headline, was "Made to Order for Wartime Meal Planning". The picture in the ad shows a package with the wrapping removed and three hands, adult male, adult female and a child, reaching to choose their favorite cereal. The ad exlains that in this package you will find 6 nutritious Kellogg cereals - 10 generouos packages and there are six different reasons explained why the use of cereal, especially in containers such as this, made sense in a busy world.
May 24, 1943
Life magazine
1
$8.00
View Kellogg's 141

Full color 4 1/2" x 12 1/2" ad for Kellogg's Rice Krispies. The ad shows a breakfast table with a blue bowl filled with Rice Krispies and topped off with fresh Raspberries as the headline assures us that this "Clicks with today's food needs!" This wartime ad mentions "wartime menus" and this cereal supplying the nutrition needed. The drawing at the bottom shows the characters Snap, Crackle and Pop parachuting to earth while holding rifles.
July 1943
Better Homes & Gardens
0
$8.00
View Kellogg's 168

Temporarily
Sold Out

Full color 4 3/4" x 12 1/2" ad for their Corn Flakes cereal. This wartime ad stretches the boundaries and presents you wih a "Nutritious Summer Supper...ready in 90 seconds" using Kellogg's Corn Flakes. This is identified as being a 3-Food Dish and allows you to save Work, Time, Fuel and enjoy a Meatless Meal. It is advertised as having Valuable Protein which was necessary when dealing with meals with no meat and reminds you that the same meal: Kellogg's Corn Flakes, fruit and milk, could be enjoyed at either breakfast or supper.
August 1943
Country Gentleman
1
$8.00
View Kellogg's 152

Full color 9 1/4" x 13" ad for Kellogg's Pep. The ad has a drawing of a cereal bowl filled with Kellogg's Pep and topped off with sliced peaches and milk. On the table next to the bowl are two books on nutrition and a pair of reading glasses. The ad headline claims there is "More than Meets the Eye" and talks about how good for you this cereal is. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 10, 1944
Life magazine
1
$8.00
View Kellogg's 86

Full color 10" x 13" ad has a drawing of a boxing glove sitting on a breakfast table next to a bowl of Kellogg's Rice Krispies. The headline of the ad says "Delicacy with a Wallop". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1944
Life magazine
&
May 1944
Woman's Home Companion
2
$8.00
View Kellogg's 21

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a drawing of a large bowl of Corn Flakes with bananas and milk already added. Next to the bowl is a 1940's style camera and several photos that have been taken of this appealing bowl of cereal. The ad headline alerts us to the fact that the ad will be talking about "Something the Lens Can't Catch" and discusses the food value of this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1944
Life magazine
1
$8.00
View Kellogg's 85

Full color 10" x 12 1/2" ad shows a bowl of Corn Flakes topped with fresh fruit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. September 1944
Woman's Home Companion
1
$8.00 View Kellogg's 4
Full color 4 3/4" x 13" ad for their Whole Wheat Pep cereal. The ad has a picture of a breakfast table with a bowl of this nutrious cereal topped off with slices of peach placed in front of a picture of a nurse with a military cloak and a container of roses. The headline, leaving the option as to whether it refers to the military nurse or the breakfast cereal or both, says that it "Does an Important Job". The text begins by talking about the "taste thriss" provided by this cereal before getting into the nutritional value skillfully woven in by those people in Battle Creek. It reminds us of the need of a balanced diet with the food shortages that have resulted by the war and mentions the other brands of cereal that Kellogg's was making, one of which was sure to appeal to your family members.
June 1945
McCall's
1
$8.00
View Kellogg's 133

Full color 5" x 13" ad for Kellogg's Corn Flakes. This ad shows a picture of a bowl filled with Corn Flakes and sliced peaches on a table with a scale model of a house along with blueprints and a caliper. The headline says "Something to Build on". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1945
McCall's
1
$8.00
View Kellogg's 28

Full color 9 1/2" x 13" ad for the Kellogg's Variety Pack. The ad has a series of drawings that show an active family who have been fueled with Kellogg's. The ad headline asks if you "Want to Step up Your Family's E.Q. (Energy Quotient)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1946
Woman's Home Companion
1
$8.00
View Kellogg's 73

Full color 7 1/2" x 11" ad shows the Kellogg's Variety pack and a box of Kellogg's Corn Flakes.
April 1948
Farm Journal
1
$8.00
View Kellogg's 22

Full color 10" x 14" ad for their Variety Pack and for Rice Krispies. There is a picture of a full Variety Pack on the breakfast table with a hand reaching and removing a box of Kellogg's Corn Flakes while the bottom picture shows a full-size box of Kellogg's Rice Krispies next to a bowl topped off with raspberries that is being investigated by Snap, Crackle and Pop. The text claims that "Mother Knows Best" about the crispness that will tempt every member of the family and talks about the sounds that a bowl of Rice Krispies will make when the milk is poured into it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Kellogg's 110

Full color 10" x 13" ad advertising Kellogg's Variety and Kellogg's Pep. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. August 9, 1948
Life magazine
1
$8.00 View Kellogg's 9
Full color 10" x 13" ad shows "Snap, Crackle & Pop" and advertises Rice Krispies and Kellogg's Variety Pack. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. November 1948
Woman's Home Companion
1
$8.00 View Kellogg's 3
Full color 9 1/2" x 13" ad for their Corn Flakes and their Variety Pack. The ad has a drawing of two daisies cuddling next to a bowl of Corn Flakes with bananas. Below this is a drawing of their Variety Pack with the mention that Corn Flakes are one of the cereals available. The ad headline reminds us that "Mother knows Kellogg's Best". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1949
Woman's Home Companion
1
$8.00
View Kellogg's 84

Full color 10" x 13" ad for Kellogg's Rice Krispies and for the Kellogg's Variety Pack. The top half of the ad shows a very plain, white box of Rice Krispies behind a bowl of this cereal topped with strawberries. Snap is seen behind the bowl holding up a sign saying "Dee-licious!". Underneath this is an unwrapped tray of the Kellogg's Variety with the headline assuring us that "Rice Krispies - one of Kellogg's all-star Variety Package favorites!". Here we also see Crackle and Pop holding up signs reminding us that "Mother", "Knows", "Kellogg's", "Best!".
May 9, 1949
Life magazine
&
March 1949
Better Homes & Gardens
2
$8.00
View Kellogg's 35

Full color 9 1/2" x 13" ad for Kellogg's Pep cereal which is one of the choices offered in their Variety Pack. The ad has a drawing of a blue bowl filled with Pep Whole Wheat Flakes and topped off with strawberries and milk. Behind this giant bowl are two children who are offering their empty bowl and shouting "More...More". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1949
Life magazine
1
$8.00
View Kellogg's 83

Full color 9 1/2" x 12" ad for their Rice Krispies, also available in their Variety Pack. The ad has a drawing of a bowl of this cereal topped off with raspberries and shouting out its song of Snap! Crackle! Pop! as the milk has been added. The ad urges you to "Hear Rice Krispies!" and claims that this cereal is "just one 'star' in Kellogg's Variety Package" which is shown near the bottom of the ad. It talks about the seven different varieties available in each package and claims that "Picking your own better breakfast is packs of fun!". At the bottom of the ad are the Snap!, Crackle! and Pop! guys stretching out a banner and altering it to say "Mother Knows Kellogg's Best!".
June 27, 1949
Life magazine
1
$8.00
View Kelloggs 130

Full color 9 1/2" x 12" ad for Kellogg's Pep Whole Wheat Flakes. The ad has a drawing of a young boy floating in an inner tube and waving toward the viewer. The ad headline refers to him as "Yours Cool-y" and the ad mentions that this cereal is one of the cereals available in the Kellogg's Variety Package. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1949
Life magazine
1
$8.00
View Kellogg's 45

Full color 9" x 12" ad for Kellogg's Corn Flakes and their Variety Pack. The ad has a bowl sitting on a breakfast table that is filled with Corn Flakes and berries while a wind blows a pair of daisies that are also sitting on the table. The ad headline calls this "ReFRESHing!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 22, 1949
Life magazine
1
$8.00
View Kellogg's 65

Full color 7" x 10" ad for Kellogg's Corn Flakes and their Variety Pack. The ad picture has the two daisies next to the bowl. The lady daisy is offering a bowl filled with Corn Flakes to her male friend under the headline calling it a "Grand Food - Anytime!".
October 1949
Successful Farming
1
$8.00
View Kellogg's 82

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal and introducing their Variety Package. The ad shows Snap, Crackle and Pop saying "Quick!", "Crunchy!" and "Dee-Licious!" over a plate of Rice Krispies Marshmallow Squares for which the ad contains a recipe. At the bottom of the ad it says "Coming Up...10 breakfast favorites!" and shows a lady holding a package of their Variety. I don't know if they are intentionally drawn larger than what they were but these boxes seem to be larger than 'single serving size'. The 7 different favorites that were represented in this package were their Corn Flakes, Pep, Rice Krispies, Corn Soya, Bran Flakes, Shredded Wheat and Crumbles.
October 24, 1949
Life magazine
1
$8.00
View kellogg's 124

Black and white 4 3/4" x 10 1/4" ad for Kellogg's Shredded Wheat Cereal. This ad has a coupon that enables you, with the addition of 75 cents, to receive four teaspoons made by the Wm. Rogers Mfg. Co with your initial on it. Nothing says class like knowing which spoon is yours.
December 1949
Woman's Day
0
$8.00
View Kellogg's / Silverware

Temporarily
Sold Out

Full color 10" x 13" ad for Kellogg's Corn Soya. The brag is that this is "The great new protein cereal that helps you have a fine body". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 18, 1950
Life magazine
1
$8.00
View Kellogg's 33

Full color 10" x 13" ad for Kellogg's Rice Krispies. The boast at the top of the ad says "Exclusive - no other cereal can say what you are about to read here...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 12, 1951
Life magazine
1
$8.00
View Kellogg's 32

Full color 9 1/2" x 13" ad for their Rice Krispies. The ad has a drawing, from an overhead view, of a breakfast table that is holding a bowl of cereal that already has the milk and strawberries added to it. There are additional strawberries, and vines, on the plate that the bowl is sitting on. In the upper left corner are the inevitable Snap, Crackle and Pop characters. The ad headline claims this cereal is "Right before your Ears...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1951
Life magazine
2
$8.00
View Kellogg's 56

Full color 9 1/2" x 13 1/2" ad for their healthy Corn Soya cereal. The ad has a small photo of a young couple doing an active dance and the headline promises this "New Protein Food - helps you have a fine body". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1951
Life magazine
1
$8.00
View Kellogg's 44

Full color 9 1/2" x 13 1/2" ad for their Kellogg's Rice Krispies. There is an overhead picture of a white bowl with red trim filled with Rice Krispies and milk with the addition of blueberries. The text states that "Quiet is Requested...for the benefit of those who have yet to hear 'the talking cereal/". It acknowledges that the picture is appetizing but you really have to let Rice Krispies speak for themselves. It warns that "Most people find this little siren song of Kellogg's Rice Krispies mighty hard to resist at breakfast" and feels that "You will, too." At the top of the picture are mentioned "Good things you can't see in the picture" such as "Lots of energy generators, plus the natural rice values of thiamine (B1), niacin and iron."
July 9, 1951
Life magazine
1
$8.00
View Kellogg's 131

Full color 10" x 13" ad shows a bowl of Kellogg's Rice Krispies with strawberries in and around the bowl. Drawing of "Snap, Crackle and Pop" just under the left side of the bowl. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 19, 1952
Life magazine
1
$8.00 View Kellogg's 6
Full color 10" x 14" ad that tries to sell us their Kellogg's Rice Krispies". The headline asks if we have "Ever see Blackberries look so happy" and I looked carefully and I don't see anything. We have an overhead view of a bowl of Rice Krispies mixed with blackberries and milk and the ad says that "When you plump a blackberry down in a bowl of Kellogg's Rice Krispies, he's in blackberry heaven. Surrounded by all that golden crispness, he knows he's an inviting target. If your hand is on the working end of the spoon, you're in for some fine eating - as Rice Krispies themselves will tell you". At the bottom left of the ad are the characters Snap, Crackle and Pop and at the bottom right side is a box of the Kellogg's Rice Krispies with the words underneath "The Talking Cereal. it tells you how crisp it is".
August 11, 1952
Life magazine
1
$8.00
View
Kellogg's 174

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. The ad shows a opened box of Corn Flakes sitting in a pile of Corn Flakes as more Flakes are floating down along with three spoons. The ad headline calls them "The crisp, crisp flakes with the deep, deep flavor...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1953
Life magazine
1
$8.00
View Kellogg's 42

Full color 9 1/2" x 14" ad for their Corn Flakes cereal. There is a box at the bottom of the page that is opened and the Corn Flakes are spewing upwards in the direction of a breakfast table that seems to be at a restaurant. The headline claims that these Corn Flakes are "Fresh at your restaurant...as at home!" and the text assures you that Kellogg's cereals "are a friendly part of the fine service restaurants offer".
July 13, 1953
Life magazine
1
$8.00
View Kellogg's 137

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. The ad has a drawing of a box that is opened from the top and corn flakes are flying out and landing in a nearby bowl along with a single strawberry. As a sign of the beginning of our interest in fast meals the ad headline describes the cereal as "Quick?...they almost serve themselves!" They are called "The Crisp Crisp Flakes with the Deep Deep Flavor" and the claim is made that "If you let Kellogg's cook your breakfasts this summer, your mornings will start easily, cooly, deliciously!". We are also promised that this is made "using W.K. Kellogg's original recipe".
July 27, 1953 &
August 17, 1953
Life magazine
2
$8.00
View Kellogg's 46

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies with endorsements from Howdy Doody, Andy Devine and Guy Madison. There is a picture of Howdy holding up a plate of Marshmallow Crispy Squares which he claims that "You'll all go for...". Guy has his arm around the shoulder of Andy and together they claims that "We're sure wild about this homemade candy treat!". The ad says that you can "Make 'em easy - in 9 minutes" and the four-step recipe is printed out along with Five other exciting variations. The text claims that they are so easy to make that even the kids can make them, although it might take a minute longer.
November 9, 1953
Life magazine
2
$9.00
View Kelloggs / Howdy Doody ad

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes drawn by Norman Rockwell. The ad shows a young girl in a green and white shirt holding a spoonful of Corn Flakes to her mouth and the text describes her as a neighbor of Mr. Rockwell's who really does eat Kellogg's Corn Flakes. It says that he has painted her many times before but this is the first time he has done so while she was eating Kellogg's Corn Flakes.
June 21, 1954
Life magazine
2
$9.00
View Rockwell / Kellogg's

Full color 9 3/4" x 13 1/2" ad for Kellogg's Corn Flakes cereal. The ad has a drawing of a young boy, done by Norman Rockwell, with a face full of freckles bring a spoonful of cereal to his mouth. It shows the picture on the box of cereal and a larger drawing of the same picture. The text says "Norman Rockwell, who considered himself something of a specialist on freckles, has caught somebody here with a whole trail of them right across the nose. But what we really want you to notice is what this freckled young man is doing. He's going through a motion that's over 50 years old. He's loading in the Kellogg's Corn Flakes. Observe, if you will, that light in the eyes, that purposeful grip of the hand. This is characteristic when these delicate, golden flakes are in the spoon and on the way up".
July 5, 1954
Life magazine
2
$9.00
View
Rockwell / Kellogg's

Full color 9 1/2" x 12 1/2" ad for Kellogg's Corn Flakes drawn by Norman Rockwell. The ad has a picture of a little girl with a pink dress and a pink bow in her hair just about to have a spoonful of cereal disappear into her mouth. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 19, 1954
Life magazine
1
$9.00
View Rockwell / Kellogg's

Full color 9 1/2" x 13 1/2" ad for Kellogg's Corn Flakes. The ad has a photo of a dismayed young boy in his baseball uniform. He is sitting at the breakfast table with the box of Corn Flakes upside down over his bowl which is only half full but nothing more is coming out. The ad headline says that the young boy is "Out at home!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1954
Life magazine
0
$8.00
View Kellogg's 51

Temporarily
Sold Out

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a photo of a young girl looking into a box of Kellogg's Corn Flakes that seems to be empty as the ad headline asks "Where'd they all go?". The box that she is looking into has a drawing of another little girl, drawn by Norman Rockwell, on the cover. The text in the ad says that "Even without free-handed little girls like this, more families ran out of Kellogg's Corn Flakes this morning than any other cereal. This is happening all the time. That's because Kellogg's Corn Flakes just naturally taste batter to more people. Always have. Still do. No wonder so many folks pick up a spare package of Kellogg's Corn Flakes every time they buy any cereal of any kind".
September 20, 1954
Life magazine
2
$8.00
View
Kellogg's 48

Full color 9 1/2" x 14" ad for their New Snack-Pak assortment of cereals. The ad has a picture from inside the house of a mother who in today's society would be inviting her house to be Tricked. She has answered the door and is greeting two young Trick or Treaters with boxes of cereal from a Snack-Pak that she holds behind her back. The headline calls it Sweet treats for little tricks!" and the text explains that the Snack-Pak contains two boxes each of Sugar Corn Pops, Sugar Frosted Flakes and Sugar Smacks. It also offers the advice "Don't let the goblins get you - have several Snack-Paks on hand".
October 25, 1954
Life magazine
1
$8.00
View Kellogg's 119

Full color 9 1/2" x 13" ad for their Sugar Frosted Flakes. The ad has a picture of Tony the Tiger sitting in an opera box with several other people who are looking at with wonderment. The ad has Tony saying, as he holds a box of cereal, "I always take a box". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 21, 1955
Life magazine
1
$8.00
View Kellogg's 47

Full color 10" x 13" ad has a picture of a little girl leaning over a bowl of Kellogg's Rice Krispies listening carefully. Just to the right side of the bowl are pictures of Snap, Crackle and Pop. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 9, 1955
Life magazine
1
$8.00
View Kellogg's 10

Full color 10" x 13" ad shows a little boy pouring what turns out to be the last of a box of Kellogg's Corn Flakes into his little sister's bowl. As he stares sadly at his empty bowl and ponder what might-have-been, he thinks "Me and my big heart". The text mentions that this "Happens every morning because this great, good food just naturally tastes best to more people. Always has. Still does." It then reminds mothers around the world to buy more so that the hearts of little boys will not be broken.
May 16, 1955
Life magazine
1
$8.00
View Kellogg's / Babies

Full color 9 1/2" x 14" ad for their Variety Pack of cereal. Sitting at the breakfast table are a mother, a father and two excited young children who are reaching for their favorite Kellogg's cereal. The headline tells us that their Variety Pack allows "To each his own" which means "Everybody's happy". The only possible chink in that logic might be mom because the bowl she is pouring her box of cereal into is quite big and, from past experience, she will not be happy with the amount of sides still visible in her bowl when the box is empty.
May 23, 1955
Life magazine
1
$8.00
View Kellogg's 162

Full color 9 1/2" x 13 1/2" ad for their Variety Pack. In the ad the father and the two children are ready for breakfast and mother has eliminated the possibilities of breakfast arguments. As the three other members of her family look on with joy she brings out a full Variety Pack with ten personal portions of cereal. With this "everyone gets his favorite" and "you open a fresh choice every time".
June 20, 1955
Life magazine
1
$8.00
View Kellogg's 145

Full color 9 1/2" x 13 1/2" ad for their Variety Pack of Cereal. The ad has a picture of a laughing little girl who is going through the Variety Pack and picking out several boxes of cereal, for herself and others at the table whether imaginary or not. The ad headline has her saying "For you and you and you". At the bottom of the ad it says that "This little miss can't miss - with Kellogg's. A fresh favorite every time - ten personal portions!" This is Kellogg's Variety Pack - one of "America's best-liked cereals".
August 15, 1955
Life magazine
2
$8.00
View Kelloggs 92

Full color 9 1/2" x 14" ad for their Variety Pack of cereals. The picture shows a husband who was under the impression that he did not have time for breakfast before going to work. He is sitting at the table with his hat on and working on completing the process of tieing his tie while, in one hand, his wife holds his coat and briefcase and, in the other, she is quickly pouring the contents of a box of Rice Krispies into his bowl. His face has the expression that people must have had when the first electric light went on and the headline calls it "Breakfast in one shake!".
September 12, 1955
Life magazine
1
$8.00
View Kellogg's 156

"The Gift from 93 Million Miles Away" February 6, 1956
Life magazine
1
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Full color 9 1/2" x 13" ad for their Sugar Frosted Flakes cereal. The ad has a picture of a glass bowl and platter, filled with Frosted Flakes and milk, waiting for you to begin. The ad headline calls this a "Sparkling New Flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 2, 1956
Life magazine
1
$7.50
View Kellogg's 72

Full color 9 1/2" x 13 1/2" ad for their Snack-Pak. There is a picture of three children perched closely to the television set which they are not taking their eyes from as they devour the contents of the boxes that came from the Kellogg's Snack Pak on the table nezt to them. This is called the "Sweetest way to see the show" and whenever the Snak-Pak is in the picture, a child usually is too. It contains six boxes of three different kinds of Ready-Sweetened cereals that somehow manage to be "mighty good and nourishing"
April 30, 1956
Life magazine
1
$7.50
View Kelloggs 170

Full color 9 1/4" x 13" ad for their Sugar Frosted Flakes. The ad has a picture of a cut glass bowl and platter, shown against a background of varying shades of blue, that is filled with Sugar Frosted Flakes and milk as more Flakes are floating down and landing in the bowl. The ad headline calls this a "Sparkling New Flavor Discovery". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1956
Life magazine
1
$7.50
View Kellogg's 68

Full color 9 1/2" x 13" ad for the Kellogg's Variety Pack of cereal. The ad has a photo of a young boy wearing a cardigan sweater staring at an unopened Variety Pack with a look of concern on his face. The ad headline identifies him as a "Junior Executive alone with a decision". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1956
Life magazine
1
$7.50
View Kellogg's 74

Full color 9 1/2" x 13 1/2" ad that has a lady sitting at the breakfast table holding a spoon up over a bowl of Kellogg's Rice Krispies. She has a very motherly look on her face as the question is printed next to the filled spoon, "How Much does nourishment weigh?". The text in the ad tries to give us some information on that topic. "With a spoon, forefinger and some Kellogg's Rice Krispies, you can discover for yourself that food doesn't have to be heavy to be loaded with vitamins, minerals, body-building and energy values. Light as it appears in this little balancing act, Rice Krispies gives you the important nutrition of sun-ripened whole grain rice. Trim young moderns are rediscovering this as a surprising source of nourishment without weight. Have you?".
June 4, 1956
Life magazine
1
$8.00
View
Kellogg's 182

Full color 9 1/2" x 14" ad for their Variety Pack. The ad has a picture of a family of five people with red hair sitting around the breakfast table trying to make decisions on what they will choose from the Variety Pack that is perched in front of them. The headline reminds us that "They all have minds of their own" and a scientific statement on the lower right corner tells us that psychologists state that allowing children to make their own decisions, such as choosing their own cereal, will help build children with healthier psyches. Just think, if everyone had used Kellogg's Variety Packs, maybe the crime rate wouldn't be as high as what it is. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$7.50
View Kellogg's 103

Full color 9 3/4" x 14" ad that shows a husband and a wife enjoying a morning meal of Kellogg's Rice Krispies. The wife is sitting there holding her spoon full of Rice Krispies out and wonders "How Much does nourishment weigh?" Her husband is sitting there somewhat amusedly in his business suit as he is either wondering how much it does weigh or if she would be safe to leave. The text says "With a spoon, forefinger and some Kellogg's Rice Krispies, you can discover for yourself that food doesn't have to be heavy to be loaded with vitamins, minerals, body-building and energy values. Light as it appears in this little balancing act, Rice Krispies gives you the important nutrition of sun-ripened whole grain rice. Trim young moderns are rediscovering this as a surprising source of nourishment withiout weight".
July 9, 1956
Life magazine
1
$8.00
View
Kellogg's 178

Full color 9 1/2" x 13 1/2" ad for the Kellogg's Variety Pack. The ad has two photos of a family scene. In the first you see a young boy and the hands of his parents reaching for their favorite flavors. In the second photo they are each happily pouring cereal into their bowls. The ad headline says that you can "Choose-it-yourself". The ad also has an explanation of "The Psychology of Variety", about how important it is for a youngster to be able to make up his or her own mind. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 30, 1956
Life magazine
1
$7.50
View Kellogg's 52

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes breakfast cereal. The ad has a picture of a smiling lady wearing a straw hat holding a clear glass bowl of Corn Flakes and milk up for examination. The ad headline calls this "The breakfast with a healthy tan" and the ad explains that corn soaks up more sun than any other grain. It even claima that "There's a whole summer of sun in every kernal".
August 20, 1956
Life magazine
2
$7.50
View Kellogg's 94

Three color 9 1/2" x 14" ad for their "new food discovery", Special K. The ad has a picture of a thoughtful, intelligent-looking man sitting at the breakfast table reading the back of the box of Special K as he prepares to bring another spoonful to his mouth. The text claims this is a "Concentrated protein in a delicious new ready-to-eat cereal form" and has smaller pictures of people like weight-watchers, teenagers and growing youngsters that will benefit from this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
1
$7.50
View Kellogg's 108

Full color 9 3/4" x 13 3/4" ad for their Kellogg's Corn Flakes with a picture of a mother sitting and enjoying a bowl of Corn Flakes while listening to her daughter ragale her with stories about her night out. The mother is sitting there in her pajamas and a bathrobe while her daughter is sitting there in a blue evening dress. The mother is smiling and I am not sure if it is because of the story or because of what she is eating. "I could have danced all night" the daughter is saying and the ad continues with "Now that daughter's checked in safe, sound and dewy-eyed, she and mother can settle down and enjoy their "Sandman Special"...crisp Kellogg's Corn Flakes. Pleasant dreams are made of this!...Next time you happen to be waiting up or staying up late, remember Kellogg's Sandman Special. It's a wonderful idea to sleep on".
April 8, 1957
Life magazine
1
$8.00
View
Kellogg's 181

Full color 10" x 13" ad shows a drawing of a "Cop and a robber" seeing eye to eye with the Kellogg's Variety Pack. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. June 9, 1958
Life magazine
1
$7.50 View Kellogg's 11
Full color 10" x 13" ad with a drawing of an umpire and a baseball player kissing as they each hold a different box of Kellogg's cereal. The ad talks about the Kellogg's Variety Pack "settles all differences". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. July 28, 1958
Life magazine
0
$7.50 View Kellogg's 5

Temporarily
Sold Out

Three color 9 1/2" x 14" ad for their Special K cereal. The large picture in the ad has a grandfather sitting in his chair with his grandson on his lap trying on his glasses. The grandfather is pointing out the important information on the back of a box of Special K so that this important information is ingrained early. Smaller pictures on the top indicate that, in addition to older people and youngsters, Special K is recommended "for weight watchers", "for new mothers", "for active teens" and with the Handi-Pak "for individuals". The text explains how this cereal, with milk, gives you everything that you need for a healthy life.
September 8, 1958
Life magazine
1
$7.50
View Kellogg's 148

Full color 10" x 13" ad shows a large box of Kellogg's Rice Krispies being defaced by Snap, Crackle and Pop. These three characters are different than the ones we see now. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 30, 1958
Look magazine
1
$7.50
View Kellogg's 24

Full color 9 1/2" x 13" ad for their All-Bran cereal and has a recipe for Bran 'N Raisin Molasses Muffins to be made using Brer Rabbit Molasses. The ad has a picture of a happy boy with red hair stretching his mouth open to accept another bite of a muffin taken from a plate of them, fresh from the oven. The headline describes them as "Homemade goodness...and easy, too!". In the bottom half of the ad is the easy recipe for this healthy treat next to a bottle of Brer Rabbit Molasses and Kellogg's All-Bran cereal.
November 1958
McCall's
1
$7.50
View Kellogg's / Brer Rabbit

Three color 9 1/2" x 14" ad for their Special K cereal. There is a picture of a group of diverse people on an elevator listening to an older lady who is holding a box of this cereal and preaching about the value of it. The headline says "Kellogg's Special K - the perfect protein partner for milk. PROTEIN" and the ad includes a bar chart that shows that Special K has the important things that milk doesn't so they do work well together. It also shows two young boys playing football, properly fueled from this cereal and a Special K Handi-Pak.
November 10, 1958
Life magazine
1
$7.50
View Kelloggs 134

Full color 10" x 13" ad that has a recipe for Marshmallow Crispy Treats using Kellogg's Rice Krispies. The ad shows Woody Woodpecker pointing at a plate of Treats and also includes a coupon for 25 cents back when you try these. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1958
Life magazine
1
$7.50
View Kellogg's 38

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a picture of a morning breakfast scene. A young boy is sitting in his high chair with a small bowl of Corn Flakes and milk placed in front of him. His father, dressed in his business white shirt and tie, is leaning foreword and placing his nose within reach of the boy's baby teeth. The ad headline is their slogan "The best to you each morning". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 25, 1958
Life magazine
0
$7.50
View Kellogg's 81

Temporarily
Sold Out

Full color 9 1/2" x 13" ad for their Kellogg's Corn Flakes. The ad has a picture of a morning breakfast table. There is a bowl of Corn Flakes with strawberries and milk sitting on the morning newspaper which is carefully folded and placed on the red tablecloth. The ad calls this a "Good way to brace yourself for the day's news". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 12, 1959
Life magazine
1
$7.50
View Kellogg's 70

Full color 10" x 13" ad shows a laughing young boy sharing the breakfast table with a fireman, both of whom are clad in white t-shirts. They are each eating from an orange-colored bowl of Corn Flakes and the man, despite wearing red suspenders, is also wearing a Fireman's Hat. The ad offers "The best to you each morning".
February 23, 1959
Life magazine
2
$7.50
View Kellogg's 31

Full color 10" x 13" ad shows a picture of a flower shaped bowl of Kellogg's Frosted Flakes. Ad has a drawing of Tony the Tiger and a picture of a box of cereal with him on it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. March 2, 1959
Life magazine
1
$7.50 View Kellogg's 8
Full color 10" x 13" ad shows a bowl of Kellogg's Rice Krispies with sliced bananas on it and the bowl placed on top of several unpeeled bananas. The ad also has the characters Snap, Crackle, Pop and Woody Woodpecker in the bottom right corner. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 30, 1959
Life magazine
2
$7.50
View Kellogg's 19

Full color 9 1/4" x 13" ad for their Corn Flakes cereal. The ad has a picture of a young boy sitting next to an elderly police officer at the breakfast table. They are each enjoying a bowl of Kellogg's Corn Flakes cereal and looking at each other out of the corner of their eyes. The ad mentions "Just between us men...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 6, 1959
Life magazine
1
$7.50
View Kellogg's 66

Full color 10" x 13" ad shows an overhead shot of a bowl of Kellogg's Rice Krispies being made to look better with strawberries. The bottom right corner of the ad has the characters Snap, Crackle, Pop and Woody Woodpecker.
April 27, 1959
Life magazine
2
$7.50
View Kellogg's 25

Full color 9 1/2" x 14" ad for their Corn Flakes cereal. This ad has a picture of a breakfast table taken from outside the window. The shade is partially closed but is up enough so we can see the table with a clear glass bowl of Kellogg's Corn Flakes on it. Through the shade the viewer can make out a spoon filled with this cereal making its way toward a face with a mouth that is not opened yet. The caption under the picture invites you to "Just pull up the shade and let the rest of the sunshine in". As usual the ad text offers "The best to you each morning".
May 4, 1959
Life magazine
1
$7.50
View Kellogg's 121

Full color 9 1/2" x 13" ad for their Rice Krispies cereal. The ad has an overhead view of a clear bowl of Rice Krispies, blueberries and milk with a branch lying next to it with blueberries and a butterfly sitting on it. The ad has a drawing of Snap, Crackle and Pop standing next to Woody Woodpecker. The ad headline claims this cereal is "Nourishment for six senses". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 25, 1959
Life magazine
1
$7.50
View Kellogg's 75

Full color 10" x 13" ad for their new Variety Pack. This ad shows the package placed on top of an Uncle Sam top hat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1959
Look magazine
1
$7.50
View Kellogg's 23

Full color 9 1/4" x 13" ad for their Corn Flakes cereal. The ad has a picture of a clear bowl filled with Corn Flakes, strawberries and milk sitting in front of a red, wind-up alarm clock that claims it is only 7:15. The ad claims this cereal is the "Best liked...Best flavor...Worst to run out of". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 29, 1959
Life magazine
1
$7.50
View Kellogg's 69

Full color 9 1/2" x 14" ad for their Rice Krispies cereal. The ad has a picture looking down on a bowl filled with Rice Krispies and milk with a few sliced strawberries for extra taste. The headline claims that this is the "Nourishment that talks" and refers to it as "just a happy accident that makes breakfast a little lighter, gayer". More important though is that "these tender toasted morsels are up to their ears in the old-fashioned nourishment or whole grain rice everybody thrives on". The drawing in the lower right-hand corner shows Snap, Crackle and Pop being directed in their noisemaking by Woodie Woodpecker.
July 6, 1959
Life magazine
1
$7.50
View Kellogg's 159

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes. There is a picture of a morning breakfast table and a balding father with suspenders and glasses is reading his newpaper while eating his bowl of Kellogg's Corn Flakes. His young daughter, with no ulterior motive in mind, has come to the table and leaned over to place a kiss on the vast expanse of skin that used to be covered with hair. The headline urges "The best to you each morning" and from the smile on this father's face, I think that he is satisfied that he is getting the best.
August 10, 1959
Life magazine
1
$7.50
View Kellogg's 117

Full color 10" x 14" ad that shows you the hopeless feeling when you run out of Kellogg's Corn Flakes. Pictured in this ad is a young boy sitting at a breakfast table and he has a box of Kellogg's Corn Flakes in his hand and this box is empty. He has it tilted with his right hand and his left hand is under it to show that there is nothing coming out. The bowl under his left hand is devoid of that good tasting flakes. The words under the picture ask you "How can you have a good morning without Kellogg's Corn Flakes". The ad says, in big letters, " The best to you each morning" before reminding us that it is the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of".
August 17, 1959
Life magazine
1
$7.50
View
Kellogg's 187

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. On the standard red tabletip sits a bowl filled with Corn Flakes and a couple of slices of peaches while milk is being added from a white pitcher with a rooster embossed on the side. A spoon sits waiting as well as a few more peaches in case more bowls of cereal are required and the caption assures us that "Everything's peaches and cream - with Kellogg's".
August 31, 1959
Life magazine
1
$7.50
View Kellogg's 154

Full color 9 1/2" x 14" ad for their Corn Flakes cereal. There is a picture of a breakfast table that seems to be outside because a red farm shed is in the background. The table has a red and white tablecloth spread over it and a clear bowl filled with Corn Flakes in the middle with two peaches waiting to be sliced on one side and a pitcher of milk and a man-sized spoon on the other. The caption says that "Some mornings the whole world - including the barn - looks brighter".
September 7, 1959
Life magazine
1
$7.50
View Kellogg's 146

Full color 9 1/2" x 14" ad for their Corn Flakes. The scene is a breakfast table with a mother and her young daughter, each wearing red and white striped shirts, and prepering two bowls of Kellogg's Corn Flakes and bananas. The daughter is pouring milk into her mother's bowl as they are preparing to have "The best to you each morning". The caption claims that "As Yogi Bear would say, 'You'll go for them, Sis'."
April 11, 1960
Life magazine
1
$7.50
View Kellogg's 167

Full color 9 1/2" x 14" ad for Rice Krispies cereal. There is a picture of a blue-colored tile countertop with bowl and plates of a similar color. One bowl is filled with Rice Krispies and a few sliced strawberries while another whole bowl of strawberries waits nearby and milk is being poured onto the cereal from a clear glass container. The headline calls this the "Civilized way to get the vigorous virtues of rice in the raw" and the text mentions the value of "native rice" and claims that Kellogg's restores all important ingredients that are processed out during manufacturing.
April 25, 1960
Life magazine
1
$7.50
View Kellogg's 149

Full color 9 1/2" x 14" ad that is another in their attempt to encourage people to indulge in Kellogg's Corn Flakes. This ad has a photo of a young boy in a bathrobe eating breakfast and doing his homework at the same time. He has several books scattered around with one open and resting on the box of Kellogg's Corn Flakes. He has his bowl placed on top of several of his books, the top one is a dictionary, and he is about to take a bite while he studies. The ad says that this is "The best to you each morning" before mentioning that it is the "Best liked (World's favorite)...Best flavor (Kellogg's secret)...Worst to run out of". It even makes mention that this is "A study diet - for a student body".
May 23, 1960
Life magazine
1
$7.50
View
Kellogg's 186

Full color 9 1/2" x 13 1/2" ad for their famous Corn Flakes. There is a picture of a breakfast table where a man in a red shirt is sitting at a table covered in a red and white checkerboard tablecloth. He has a large spoonful of Kellogg's Corn Flakes taken from a bowl livened up with fresh strawberries. Although the man is only visible from the mid-chest down the caption suggests "bet he's tall, dark and hungry!". As normal the ad offeres you "The best to you each morning".
June 6, 1960
Life magazine
1
$5.00
View Kellogg's 138

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. There is a picture of a small breakfast table being shared by a young boy and a man who looks to be a Marching Band Direstor. They are both in white t-shirts and the man has his red hat on with the red coat hanging against the wall. As the boy brings a spoonful of cereal to his mouth the man uses his filled spoon to begin his directorial process and the caption offers "Good morning with the big oom-pah".
July 4, 1960
Life magazine
1
$7.50
View Kellogg's 150

Full color 9 1/2" x 13 1/2" ad for the Kellogg's Variety Pack. The ad has a photo of a man, fast asleep, with a peaceful look on his face. The ad asks the question "What will he want for breakfast next Tuesday? (Buy now, let him decide later)" and the headline says "The best to you each morning - in a new, bigger selection". At the bottom of the ad we see the Variety Pack with "10 individual servings of 8 favorites in one pack". This version contained Corn Flakes, Rice Krispies, Special K, Sugar Smacks, Raisin Bran, Sugar Pops, Sugar Frosted Flakes and OKs.
August 1, 1960
Life magazine
1
$7.50
View Kellogg's 55

Full color 10" x 14" ad that has a picture of a jungle-scene (mama's back porch) and Tony the Tiger standing there staring at the milk that is being added to a bowl of Kellogg's Sugar Frosted Flakes. The first line of the text says that they are "Gr-r-reat to wake up to!". They have "Crisp big flakes - sweet with the good flavor nature puts into corn. Sugared all through with Kellogg's secret frosting. We first toasted 'em up for kids, then found lots of grownups have tiger tastes".
August 22, 1960
Life magazine
1
$7.50
View
Kellogg's 176

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes. he ad has a picture of a breakfast table as an early morning sunrise makes an appearance. The table has a bowl filled with Kellogg's Corn Flakes topped with strawberries and the box that filled this bowl ready to resupply. Visible behind the table is a weathervane with a rooster as the character on it and the headline offers "The best to you each morning - now in a bright new package".
August 29, 1960
Life magazine
2
$7.50
View Kellogg's 125

Full color 9 1/2" x 13" ad for their Corn Flakes. The ad has a picture of a young couple who have been hard at work repainting a room in a house. They have each paused and are sitting on a wooden crate and each eating from a bowl of Kellogg's Corn Flakes. The caption says "Interior decorating - with sugar and milk" and the headline shouts the familiar "The best to you each morning" and the text expounds by saying "Best liked (World's favorite), Best flavor (Kellogg's secret), Worst to run out of".
September 26, 1960
Life magazine
1
$7.50
View Kellogg's 115

Full color 9 1/2" x 13" ad for their Corn Flakes. The ad has a picture of Election Day and a young girl is standing at the voting machine with a very undecided look about her. Behind her she has set a bag of groceries that she has just purchased and a box of Kellogg's Corn Flakes is sticking out of the top of the bag. The ad has the caption telling you to "Remember to vote for the best man, too". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 31, 1960
Life magazine
1
$7.50
View Kellogg's 105

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal. This ad has a picture of Jay North who was famous as playing Dennis the Menace on TV resting his chin on a table. His mouth is open in anticipation as his right hand has worked it's way to the top of a stack of 6 Minute Marshmallow Crispy Treats, for which the recipe is provided in this ad. It has lifted the top treat and is preparing to bring it to the mouth that has just uttered the words "Golly, these are good!". In addition to having the recipe for this favorite for everyone is a coupon that would bring you 25 cents "for making Marshmallow Crispy Treats".
November 7, 1960
Life magazine
1
$7.50
View Kellogg's / Jay North ad

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal, We see a clear, glass bowl filled with Kellogg's Rice Krispies which is topped off with two strawberries with replacements sitting on the table. Milk is being poured into the bowl from a glass pictcher as the headline identifies this as a "Civilized way to get the vigorous virtues of rice in the raw". The text explains that the thiamine, niacin and iron that native rice is famous for is often lost in the polishing process but Kellogg's fully restores these nutrients to the cereal. It also claims that the Snap! Crackle! Pop! that we are so used to hearing when milk is poured onto this cereal is "cereal talk" meaning "The best to you each morning".
April 7, 1961
Life magazine
2
$7.50
View Kellogg's 120

Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. There is a large picture of a smiling lady with red hair who is protected by a red raincoat and a red umbrella in her right hand as she holds in her left, the side closest to the camera, a box of Kellogg's Corn Flakes. The caption calls her a "City slicker with a corn-fed appetite" and the headline urges "The best to you each morning". They refer to this ceral as being the "Best liked", having the "Best flavor" and also the "Worst to run out of".
April 21, 1961
Life magazine
1
$7.50
View Kellogg's 112

Full color 9 1/2" x 13 1/2" ad for their Variety Pack. We see a picture of one of these units with the outer wrapper pulled off and the lids from each of the ten boxes removed so the contents are fully visible. A box of Corn Flakes has been removed and the contents poured into a white bowl filling it nicely while two strawberries wait to be sliced and applied and a small pitcher of milk stands ready. The headline says "To each his own. 10 fresh individual servings of 8 favorites" and the missing tops are explained in the caption which says "...the photographer cut the tops off the packages so you could get a good look at all the different grains and forms and textures".
April 28, 1961
&
June 2, 1961
Life magazine
3
$7.50
View Kellogg's 116

Full color 9 1/2" x 13 1/2" ad for their Hi-Protein Special K cereal. The ad has a picture of, what is called, "The complete protein breakfast that's quick as instant coffee". There is a box of Special K and a bowl poured full, a quart of milk, a cup of coffee and a half of a grapefruit. The ad explains that by pouring a half a cup of milk over this bowl of Special K will give you complete protein and less than 240 calories.
May 5, 1961
Life magazine
1
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View Kellogg's 157

Full color 9 1/4" x 13" ad for Kellogg's Rice Krispies. The ad has a picture of a clear bowl filled with Rice Krispies and sliced peaches. Milk is being poured into this bowl while another whole peach is sitting next to the bowl in case reinforcements are needed. The ad headline calls this the "Civilized way to get the vigorous virtues of rice in the raw" and reminds us that "native rice is famous for its thiamine, niacin and iron".
May 12, 1961
Life magazine
2
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View Kellogg's 80

Full color 9 1/2" x 13" ad for Kellogg's Frosted Flakes. The ad has a picture of a breakfast table with a bowl of Frosted Flakes sitting next to a bottle of milk, a peach, and a box of Frosted Flakes. Behind the chair is an open window where a giant blow-up doll of Tony the Tiger is visible looking in at this feast. The ad headline claims that "Tigers never had it so good!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 19, 1961
Life magazine
1
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Full color 9 1/2" x 13" ad for their Corn Flakes Cereal. The ad has a picture of a couple enjoying a breakfast while vacationing in Mexico. The man is really getting into the culture and is wearing a serape over his shoulder and a colorful Mexican sombrero on his head while he says to his embarrassed wife "Buenos dias, you all". On the table in front of them are two of the small boxes of Corn Flakes whose contents have been poured into colorful bowls. Having used boxes of cereal like this at various motels and buffets I would like to know how these boxes managed to fill the bowls that full. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 9, 1961
Life magazine
1
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View Kellogg's 96

Full color 10" x 13" ad that features a large colorful drawing of Tony the Tiger examining a flake of their Sugar Frosted Flake cereal through a magnifying glass and passing judgment with a "Gr-r-reat". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1961
Life magazine
1
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View Kellogg's 36

Full color 9 1/2" x 13" ad for their Special K cereal. This is a no-nonsense ad for a no-nonense cereal. The ad has a picture of a breakfast table with a bowl filled with Special K poured from the box that is behind the bowl. There is also a pitcher of milk, a cup of coffee and an alarm clock that says that it is 7:00. The ad headline calls this "The complete protein breakfast that's quick as instant coffee". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 23, 1961
Life magazine
1
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View Kellogg's 89

Full color 10" x 13 1/2" ad for their Rice Krispies cereal. We see a breakfast table with a blue tableclothe and a glass bowl filled with Rice Krispies. There is a smaller bowl filled with raspberries of which several have been placed on the cereal and several more seemed to have missed the bowl. Milk is being poured onto the cereal and the headline calls this a "Civilized way to get the vigorous virtues of rice in the raw". The text reminds us that "polished rice" has lost its nutritional value but Kellogg's puts it all back in. The text also explains to us that the Snap! Crackle! Pop! that we are so used to hearing when the milk is poured onto Rice Krispies is "cereal talk" for "The best to you each morning".
June 30, 1961
Life magazine
1
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Full color 9 3/4" x 13" ad for Sugar Frosted Flakes. The ad has a picture of a smiling lady in a red dress sitting at the breakfast table. She is holding her bowl up so that a box of Frosted Flakes can be poured into her bowl. The arm holding the box seems to be the arm of a tiger and the smile on the woman's face seems to verify the rumor that woman like the strong, silent type, espcially the ones with hairy arms. The ad headline asks you to "Invite a tiger to your table" and the text mentions Kellogg's secret, sugar frosting and the fact that the cereal is tiger-r-rific.
July 21, 1961
Life magazine
2
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Full color 9 1/2" x 13 1/2" ad for their Rice Krispies. This ad has a picture of a breakfast table with a clear bowl filled with Rice Krispies and some slices of banana piled on top. A few more bananas sit on the plate waiting while milk is being poured into the bowl from a white pitcher. The headline calls this a "Civilized way to get the vigorous virtues of rice in the raw" and the text talks about the value of native rice and how much of the nutritional value is lost in the processing. It then claims that Kellogg's restores everything that is lost and even adds the Snap! Crackle! Pop! for free.
August 11, 1961
Life magazine
1
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Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal, which according to the ad, will give you the "Threshold of a fresh day". The ad has a picture of the front door of a house that has already had several deliveries made to it. Sitting in front of the red wooden door is the newspaper carefully folded, a quart bottle of milk and a fresh box of Kellogg's Corn Flakes. The ad offers "The best to you each morning" and claims that this cereal is the Best liked, has the Best flavor, calling it Kellogg's secret and is the Worst to run out of.
September 8, 1961
Life magazine
1
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Full color 10" x 13" ad that shows a smiling mother looking out the kitchen as her child waves at her before boarding the school bus. The headline on the photo says that it "Rings the bell at breakfast". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 15, 1961
Life magazine
1
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Full color 9 1/2" x 12 1/2" ad for their new All-Bran Buds cereal. The ad shows a picture of the colorful box, a picture of a spoon heaped full of this interesting looking item and a picture of a female hand pouring a large bowlful of their All-Bran cereal. The ad headline describes it as a "New kind of bran from Kellogg's. Crisp new form with defatted wheat germ added." It also says that "Now you can get the benefits of bran either way you like" and, next to the picture of the female hand pouring the All-Bran, it reminds us that "This is the Original Kellogg's All-Bran. Favorite of millions - proved reliability".
September 22, 1961
Life magazine
&
February 9, 1962
Life magazine
2
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Full color 10" x 13 1/2" ad that speaks volumes about Kellogg's Special K. The picture of the breakfast table shows a box of Special K cereal along with a pitcher of milk, a bowl of cereal already poured, a glsss filled with Tomato Juice, a cup filled with Coffee and an alarm clock. The ad describes this as "The complete protein breakfast that's quick as instant cereal" and under the picture it describes how much and what you are supposed to eat. The bottom portion of the ad says that you can "Pour half a cup of milk over a bowlful of Kellogg's Special K - and a complete protein breakfast is ready for your spoon. This unique combination provides essential, complete protein - about 15% of a grownup's daily protein requirements. And tastes so good you'll enjoy it day after day".
November 3, 1961
Life magazine
1
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Kellogg's 177

Full color 9 1/4" x 13" ad for Kellogg's Corn Flakes. The ad has a picture of a breakfast table where the father, who happens to be an umpire, is explaining how to hold a knuckleball to his young son, who happens to be a ball player. The ad headline claims that "They know the score". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1962
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0
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Full color 9 1/2" x 13 1/2" ad that is so anxious for you to buy Kellogg's cereals that they are offering you Free Milk Money in the form of a quarter to sway your judgement while in the shopping aisles. Pictured in the ad is a breakfast table with a bowl of cereal covered with strawberries and boxes of Rice Krispies, Special K and Corn Flakes. These are the magic cereal that by sending in two box tops you will get a quarter coming back to you to help with the purchase of your milk. The text mentions that you can "spend it however you like - but what better way than for milk?"
May 25, 1962
Life magazine
1
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Full color 10" x 13" ad shows a large Tony the Tiger pouring milk on a bowl of Kellogg's Frosted Flakes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. August 6, 1962
Life magazine
1
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Full color 9 1/2" x 13" ad for their Rice Krispies cereal. There is a picture of a glass bowl filled with Rice Krispies, topped off with cut strawberries of which there are more in a bowl and milk is being poured onto the cereal from a white pitcher. The ad calls this cereal the "Crispiest way to get he vitality of native rice" and warns that the "Important nutritional values often lost in polished rice are restored in this modern rice cereal" and reminds us about the Snap! Crackle! Pop!.
April 20, 1962
Life magazine
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August 14, 1962
Look magazine
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Full color 9 1/2" x 12 1/2" ad for Kellogg's Corn Flakes. The ad has a picture of a breakfast table with a large, clear-glass bowl that is filled with Corn Flakes while two peaches and a pitcher filled with milk stand waiting. In the background of this scene is a large red barn and the warning under the picture claims that "Old MacDonald had an appetite". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 11, 1962
Look magazine
1
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Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. Against a sea of red we see a box of Kellogg's Corn Flakes that has been tipped over with the contents spilling toward the reader. There is also a peach and a glass bottle of milk mixed in with this mess and the caption only urges that "You bring the spoon". I guess if you are hungry enough the need for a bowl to keep the milk from running away and a knife to avoid having to tear hunks of the peach away are nothing more than extravagance.
October 12, 1962
Life magazine
1
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Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes cereal. The ad has a picture of a mischievious looking little girl sitting at the breakfast table in front of a clear bowl of corn flakes. She has a spoon in her right hand being held up so high that it is almost touching the big red bow in her hair. The ad contains a little rhyme that explains that she only received her favorite cereal when "she was very, very good". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 15, 1963
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Full color 9 1/2" x 13 1/2" ad for their healthy Concentrate cereal. Pictured in the ad are all four sides of "The little gold box" along with information about "How it helps you balance your diet every day without a single chart". By showing you all four sides of the box you get to "Read what's in it", "Read what it is" and to "Read how to use it".
March 22, 1963 &
November 1, 1963
Life magazine
2
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Full color 9 1/2" x 14" ad for Kellogg's Corn Flakes. The ad has a picture of a breakfast table with a red check tablecloth. A man with a handlebar mustache and wearing an old baseball uniform with the name Mudville across the chest is tilting an old time box of Kellogg's Toasted Corn Flakes up and has discovered, to his dismay, that it is empty. The ad text has paraphrased the old Casey at bat poem to discuss the feeling a person is hit with when "the Corn Flakes are fresh out".
April 5, 1963
Life magazine
2
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Full color 9 1/2" x 13 1/2" ad for their Sugar Frosted Flakes cereal. The picture in the ad shows Tony the Tiger standing on a ladder which he has placed against the side of a house next to a window where a couple are arguing about something. Tony is reaching out with a box of Kellogg's Sugar Frosted Flakes which, the headline says, is a "Gr-r-reat way to sweeten up the day". The text describes the cereal using expressions that would do a huckster proud and, I gusess it works because, in the bottom right hand corner of the ad is a black and white picture of the same, bickering couple standing and kissing over the box that Tony had in his hand.
April 26, 1963
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Full color 9 1/2" x 13 1/2" ad for their Corn Flakes. There is a picture of a brawny man who we are led to believe is a blacksmith sitting on a tree stump in his barn which he is sharing with an anvil. A box of Kellogg's Corn Flakes stands on the anvil and he is holding a bowl filled with the cereal in one hand while he adds milk from a bottle held in the other hand. The walls and floor are littered with horseshoes and other pieces of metal and the text paraphrases a popular poem. It says "Under the spreading Chestnut tree, the village smithy stands, the smith a might man is he, he practically grew up on Kellogg's Corn Flakes". A little note in the ad urges you to see you library for the original poem and to see your grocer for the original Corn Flakes.
May 17, 1963
Life magazine
2
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Full color 10" x 13" ad for the Kellogg's Variety Pack of Cereal. The ad has a picture of a 10 Serving Variety Pack that have had the tops of each box removed so the tasty contents are visible to the viewer. Next to the Variety Pack is a quart box of strawberries that has been tipped over and a paring knife is standing upright through a sliced strawberry. The ad headline says that you can "Select 10 fresh individual servings of 8 favorites" and offers "The best to you (and you and you) each morning"..
June 7, 1963
Life magazine
2
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Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. The ad has a photo of a bowl of this cereal, topped with sliced bananas of which there are more waiting to be sliced, having just the right amount of milk poured on. The ad headline claims this is "Today's way to get the honored goodness of rice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
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Full color 9 1/2" x 12 1/2" ad for their Jumbo Assortment of cereal. The ad has a feminine hand holding up this item that has 18 individual Packages of 12 different Favorites. The ad headline claims that with this item you can "Shop once...serve 18 happy breakfasts". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
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Full color 10" x 13" ad for the Kellogg's Variety Pack. The ad headline says "Look what you get now in Kellogg's Variety Pack" over a picture where the tops have been removed from each of the ten boxes in a pack. The background is a series of little boxes with statements such as "By Popular Demand", "Sweet and Simple" and "Fresh!" with further explanations August 9, 1963
Life magazine
2
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Full color 9 1/2" x 13 1/2" ad for their Corn Flakes cereal. The ad shows a bowl of Corn Flakes in a bowl against a red background and sliced peaches are being added. They are trying to describe a treat like this in a single word and all they could come up with is "Coolcrispandelicious!".
August 16, 1963
Life magazine
1
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Full color 9 1/2" x 3" ad that is filled with special information for Kellogg's Special K. The headline starts off by saying "The Special K Breakfast that fits so many modern diets" that is "built around the low-fat protein cereal that tastes good, too". There is a rectangular box that is entitled "The Special K Breakfast" and it consists of "4 ounces of orange or tomato juice - or half a medium size grapefruit,1 ounce (1 1/2 cups) Special K with 1 teaspoon sugar, 4 ounces of skim mmilk and black coffee or tea". It claims that this will give you only 240 calories. It then claims that "The newer knowledge of food (and of food's effect on the body) is carefully reflected in the Special K Breakfast. This breakfast is built around a unique cereal food - Kellogg's Special K".
August 27, 1963
Look magazine
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Kellogg's 179

Full color 9 1/4" x 13" ad for Kellogg's Rice Krispies. The ad has a picture of milk being poured from a pitcher into a blue bowl filled with Rice Krispies and berries. The ad headline claims this is "Today's way to get the honored goodness of rice" and there is an oriental pair of words for "Rice" in the upper left-hand corner along with the statement that it is "One of the world's most nourishing grains". The text contains a short poem about rice being well-used in the ancient world of China and now it is being used by kellogg's. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 16, 1963
&
August 23, 1963
Life magazine
2
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Full color 10" x 13 1/2" ad that talks highly about their Kellogg's Sugar Frosted Flakes cereal. There is a perfectly-placed cereal bowl that is under the camera and, it has, a perfect amount of Kellogg's Sugar Frosted Flakes with just enough milk and six perfectly-cut strawberries placed at the 2, 4, 6, 8, 10 and 12 00-clock locations> In addition there is a heart-shaped locket draped around the bowl and is left lying at the bottom open so both sides are visible In the left side there is a picture of Tony the Tiger and the right says this is a "Gr-r-reat way to sweeten up the day". The ad says that it "Takes a woman to fancy up a breakfast dish like this. Takes Kellogg's to frost up big flakes of corn with sugar sparkles like this. Takes someone like you to sit down and eat up hearty. Why don't you take it from here?".
August 30, 1963
Life magazine
1
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Kellogg's 188

Full color 10" x 13" ad shows a large bowl filled with Frosted Flakes and heart shaped banana slices, no easy task. Next to this bowl is a heart shaped locket with a picture of Tony the Tiger and the caption in the picture says "Gr-r-reat way to sweeten up the day". The text talks about the Hearty flakes of corn and the Healthy frosting of sugar. It reasons that this is "the kind of tasty combination that makes a man glad he got up in time for breakfast - and makes his wife glad she thought of it!".
September 13, 1963
Life magazine
3
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Full color 9 1/2" x 13" ad for Kellogg's Rice Krispies. The ad has a picture of a bowl filled with Rice Krispies and sliced peaches having milk poured over the top. The ad headline calls this "Today's way to get the honored goodness of rice". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 20, 1963
Life magazine
1
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Full color 9 1/2" x 13" ad for their Corn Flakes. The ad has a picture of a summer day and a young man is busy working on the engine in his old car. His attention is diverted from the problem and hand when a young girl goes walking by carrying a bag of groceries with a box of Kellogg's Corn Flakes sticking blatently out of the top of the bag. The ad says that "In the spring a young man's fancy lightly turns to thoughts of Kellogg's Corn Flakes" which reminds us of the old saying that "The fastest way to a man's heart is through his stomach".
April 7, 1964
Look magazine &
April 17, 1964
Life magazine
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Kellogg's 106

Full color 9 1/2" x 13" ad for their Sugar Frosted Flakes. The ad has a picture of a glass bowl that is filled with Frosted Flakes and bananas being topped off with milk being poured from a glass bottle. On the wall behind this scene is a poster showing Tony the Tiger doing weight lifting exercises with a headline of "How to Build Tigers". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1, 1964
Life magazine
1
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Full color 10" x 13" ad for their Corn Flakes cereal. This ad features a picture of a big-eared youngster in a dirty baseball uniform shoveling through a bowl of Kellogg's Corn Flakes. He is trying, with some success, to smile with his mouth full. The ad headline assures us that "Little pitchers have big ears...and appetites for Kellogg's Corn Flakes". May 5, 1964
Look magazine
2
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Full color 10" x 13" ad for their 10-Serving Variety Pack of Cereal. The ad has a picture of one of these packages with the tops of each box cut off of each box so that the cereal contents are visible to the reader. The ad also contains eight smaller black and white photos of people enjoying different flavors of Kellogg's cereal and the words "All kinds, All favorites, All ready".
June 5, 1964
Life magazine
2
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Full color 9 1/2" x 13" ad for their Sugar Frosted Flakes. The ad has a picture of a breakfast bowl of Frosted Flakes topped off with strawberries and milk. Behind the bowl is some mail with one card from Tony the Tiger saying this is a "Gr-r-reat way to sweeten the day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 12, 1964
Life magazine
1
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Full color 9 1/2" x 13" ad for Rice Krispies. Pictured is an ornate clear glass bowl that is filled with Rice Krispies and sliced bananas and the cold milk is being poured in from a glass pitcher. The headline, written in an Oriental way, says "Crisp happy breakfast way to get the honored goodness of rice" and the text talks about eating rice in the days of Kublai Khan in the kingdom of Cathay. It talks about the value of eating rice and, instead of Snap, Crackle and Pop, it says that "some who listen closely say they can hear the temple gongs!".
June 16, 1964
Look magazine
1
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Full color 9 1/2" x 13" ad for their Corn Flakes. There is an enticing close-up picture of a clear bowl filled with this cereal and milk and topped off with red raspberries. A spoon has dipped into this treat and is holding up a spoonful of delight for the reader to see and the ad text is telling you to "Open your mouth and close your eyes and I'll give you something to make you glad you got up to fix a bowlful of... coolcrispandelicious Kellogg's Corn Flakes".
June 26, 1964
Life magazine
2
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Full color 9 3/4" x 13" ad for their Sugar Frosted Flakes. The ad has a homey picture of a bowl of Frosted Flakes on a table with a spoon removing a mouthful of goodness. On the wall of the kitchen is a sampler that says "Home Sweet Home over a likeness of Tony the Tiger. The ad headline calls this a "Gr-r-reat sampler" and the text talks about "The day's first spoonload of corn...flaked, flavored and fancied up by Kellogg's with a toasted-in sugar frosting". It also calls it "coolcrispandelicious"
July 17, 1964
Life magazine
2
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Full color 10" x 14" ad that gives you all the encouragement that you need to buy fruit to slice up and put on your Kellogg's products. There is a large picture of a clear bowl filled with milk and Kellogg's Corn Flakes that has strawberries, sliced bananas and sliced peaches being added to it. The headline says that "Kellogg's buys the fruit when you buy the cereal" and the smaller picture below explains that by sending Kellogg's two box tops with a blue star on it you will receive a coupon worth 25 cents toward the purchase of fruit from any store. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 24, 1964
Life magazine
1
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Full color 9 1/2" x 13" ad that brings the oriental shade of things to come to this ad for Kellogg's Rice Krispies cerea;. There is a picture intended for this ad that takes up probably 10" in height and only about 7" of width. The rest of the width is taken up with several Chinese characters written down the outside. The picture shows an oval bowl placed under the camera that is filled with Kellogg's Rice Krispies and several assorted strawberries with more on the side waiting to see if they are needed. Milk is being poured into the bowl from one of the ends and, my opinion, it looks like they have already poured too much into the bowl. There is, at the top right side of the picture, the word Rice and a description of what the grain means. At the bottom of the ad it says, supposedly an interpretation of the Chinese characters, "In the mother tongue of rice, that says "coolcrispandelicious".
July 28, 1964
Look magazine
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Kellogg's 189

Full color 10" x 13 1/2" ad for Kellogg's Sugar Frosted Flakes. The ad has a breakfast table with a clear bowl of Frosted Flakes topped with sliced bananas having a spoonful begin it's journey toward another happy mouth. Behind this bowl is a glass bottle of milk and the wall is covered with a pennant that says Go Tigers plus a picture of a football team with one of it's members being Tony the Tiger. The ad headline gives the cheer "Hooray for Hungry U!.
September 18, 1964
Life magazine
2
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Full color 9 1/2" x 13 1/2" ad for Kellogg's that says "The food you buy today takes a smaller part of your pay!" There are two men (Homer and Jethro) standing there strumming guitars and singing while wearing their matching red and white vertically striped shirts, and the hats that are horizontally striped. They are playing behind a stopped shopping cart that is filled with food and there are several six-packs of pop underneath. The ad says they sing for their supper and they can tell you that "the foods you buy today at the grocery store are fresher and of better quality, greater in variety, easier to prepare, and more nutritious than ever before. The American standard of eating is higher than at any time in history. And for this bounty you pay a smaller percentage of your income than people anywhere else in the world".
September 25, 1964
Life magazine
1
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Kellogg's 180

Full color 10" x 13 1/2" ad has a photo of a Polynesian girl kneeling on a mat pouring milk from one half of a coconut into the other half which is filled with Kellogg's Corn Flakes. This ad text claims that "More people pour milk of one kind or another on Kellogg's Corn Flakes than on any other cereal".
February 5, 1965
Life magazine
2
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Full color 10" x 13 1/2" ad for Kellogg's Corn Flakes, the cereal of which not much can be said. This ad has a picture of a bowl of Corn Flakes with sliced up bananas on it and a spoon pausing and posing with what it is carrying. It can be seen that there are several flakes of Kellogg's Corn Flakes on it in addition to a portion of a banana slice and enough milk to drown several flies. In other words, it is the perfect spoonful. The only words in this ad, on the red background above the spoon, are "Ready! Aim! Crunch!". In addition is the phrase "The best to you each morning" right above the big Kellogg's at the bottom.
February 19, 1965
Life magazine
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Kellogg's 185

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a photo of a mature schoolteacher sitting in her empty school room, with the blackboard behind her and the class piano to her right. She is smiling contentedly as she pours milk onto her bowl of Corn Flakes. The ad describes this breed as "Kellogg's Corn Flakers Species Americornus: Schoolteacher". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 5, 1965
Life magazine
1
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Full color 10" x 13" ad shows a large bowl of Kellogg's Frosted Flakes perched upon a colorful toy sized piano and the warning to "Live it Up!..Corn it Up!..Sweeten it Up!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 12, 1965
Life magazine
1
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Full color 10" x 13 1/2" ad for their Corn Flakes. The ad has a picture of a stately judge, still in his robe, sitting in his chambers. He is at his desk with a big smile on his face as he pours milk from a pitcher onto his Kellogg's Corn Flakes while the open box sits nearby. The caption claims that "More judges pass down a friendly verdict on Kellogg's Corn Glakes than on any other cereal".
April 2, 1965
Life magazine
1
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Full color 9 1/2" x 13 1/2" ad for their Rice Krispies. The ad has a picture of a pajama party attended by six young girls. They are all sitting around a circular blue rug and sharing bowls of Rice Krispies and fruit, magazines and records. The text says that "A rice time was had by all" and reminds us that Kellogg's Rice Krispies is the "nicest, noisest, nourishing-est way to get the good of rice".
April 9, 1965
Life magazine
1
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Full color 9 1/2" x 13 1/2" ad that wants us to "...corn it up...sweeten it up" with that wonderful Kellogg's Sugar Frosted Flakes cereal. The picture in the ad is certainly unusual. It has a multi-colored Tuba with a drawing of Tony the Tiger placed onto the wide section of the horn. Perched in the horn area is a bowl of cereal, Frosted Flakes with strawberries, that is having milk poured into it from above. The saying on the black background of the ad is the words "Live it up!". The ad claims that this is a "Gr-r-reat way to horn in on a good morning. Big rooty-tootin' flakes of corn (the world's favorite) jumping with a secret sugar frosting that's toasted clear through. Helps start the day with a blast!". If you start your day like this, it's bound to be a good day.
April 23, 1965
Life magazine
1
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Kellogg's 184

Full color 9 1/4" x 13" ad for Kellogg's Corn Flakes. The ad has a photo of a very intense little tomboy who has stopped on her trip home from the grocery store to play a game of marbles with some of her friends. The ad claims that "More Kids get rollin' with Kellogg's Corn Flakes than any other cereal in the world." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 30, 1965
Life magazine
1
$7.50
View Kellogg's 67

Full color 10" x 13 1/2" ad for their Corn Flakes. Over a bowl of Kellogg's Corn Flakes that is having milk and blueberries added is the headline chanting "Hoorah for the crisp, white and blue" . Kellogg's again offers to us "The best to you each morning".
May 14, 1965
Life magazine
1
$7.50
View Kellogg's 166

Full color 9 1/2" x 13" ad for their Rice Krispies. The ad has a picture of a colorful bowl that is filled with Rice Krispies and sliced strawberries and the milk is being added to make it complete. Lying next to the bowl is a knife and a few more strawberries that can be sliced and added. The ad headline has some Oriental characters that the ad text claims translate to "Snap, Crackle, Pop". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1965
Life magazine
1
$7.50
View Kellogg's 90

Full color 9 1/2" x 13" ad for Kellogg's Corn Flakes. The ad has a picture of an attractive girl dressed in jeans, cowboy boots, a red shirt with the sleeves rolled up and a cowboy hat. She is sitting on a bale of hay pouring milk from a bottle into a bowl that is filled with some good tasting Corn Flakes. The ad identifies this young lady as Species Americornus: Cowgirl. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 11, 1965
Life magazine
2
$7.50
View Kellogg's 91

Full color 10" x 13 1/2" ad for Kellogg's Rice Krispies that, imagine that, says the same thing that the next ad does, just with a different picture. This ad has a large glass bowl which the cereal has already been poured into. There is a pitcher pouring milk into it and a spoonfulof of sugar is being sprinkled onto it. This picture has slices of bananas that are going to be put onto the cereal, after more are sliced. The text, as I have said, is the same between the two ads.
June 29, 1965
Look magazine
1
$7.50
View
Kellogg's 175

Full color 10" x 13" ad that shows a bowl of Kellogg's Rice Krispies that has sliced peaches in the bowl and a half peach lying next to the bowl as milk is being poured from a blue pitcher. The ad headline tells us that "Today's rice speaks up with new authority" as the text talks a little about the nutrition that is in rice and gives the botanical name It also says that Snap, Crackle, Pop is no longer just small talk but has become a "clear and clean-cut invitation to elegant taste. Do accept it!"..
July 2, 1965
Life magazine
2
$7.50
View Kellogg's 29

Full color 9 1/2" x 13 1/2" ad for their Kellogg's Corn Flakes. The ad has a picture of a spoonful of Corn Flakes, milk and a slice of banana that has been taken from, what I would call, a very small bluish bowl of cereal. The headline claims that it "Cools you down! Fires you up! and Sends you off!", what a cereal. The woed Kellogg's at the bottom of the ad has a banana for the first "L", a peach for the "O" and a strawberry for the apostrophe, showing that many fruits work as a topping to this cereal.
August 6, 1965
Life magazine
1
$7.50
View Kellogg's 127

Full color 9 1/2" x 13 1/2" ad for their Sugar Frosted Flakes. There is a picture of a dark table that is holding a colorful bowl of this cereal and milk and a spoon being held by a hand as a full spoonful is being removed. Also on this table is an unusual pointed hat with a picture of Tony the Tiger on it and several colorful small squares of paper scattered around. The headline urges you to "Live it up!...corn it up...sweeten it up" which can be done with these "big whoop-de-doo flakes". They suggest that you decorate them with fruit and have yourself a bowl because "they're tiger-ri-ffic y' know".
August 27, 1965
Life magazine
1
$7.50
View Kellogg's 171

Full color 9 1/2" x 13 1/2" ad that reminds us of the ongoing way that Kellogg's is encouraging you to buy their cereal by offering you Free Milk Money. At the top of the page is a cute little piggy bank with a quarter sticking out of it and the larger picture in the ad shows a breakfast table where milk is being poured into a bowl of cereal with boxes of their Corn Flakes, Special K and Rice Krispies behind the bowl. These are the three kinds that you could send two box tops from to receive a quarter in return to help purchase milk for your cereal.
May 27, 1966
Life magazine
2
$7.50
View Kellogg's 143

Full color 9 1/2" x 13" ad that offers you Another Reason to buy Kellogg's cereal. The ad has a picture of a clear bowl filled with cereal and milk and, flowing in from the top, are whole strawberries, slices of banana and slices of a peach. The headline explains that "Kellogg's buys the fruit when you buy the cereal" and claims that "It's fruit 'n cereal time again!". The text talks about all of the fruits available at your grocer's and explains that a certificate worth 25 cents would be coming your way if you filled out a coupon and sent in the proper box tops from Kellogg's Corn Flakes, Kellogg's Rice Krispies or Kellogg's Variety Pack
July 22, 1966 &
August 9, 1966
Life magazine
3
$7.50
View Kellogg's 160

Full color 9 1/2" x 13 1/2" ad for their Special K cereal. There are two pictures at the top of the page, one is of a black horse showing its spirit as it stands on its back legs and the other picture is of an attractive lady wearing a black dress holding her arms out and tossing her head to lift her hair. The caption under the first picture says "Feel like a healthy animal" and under the other it urges you to "Charge up, sleek down with Special K". The text suggests that if you have been skimping on breakfast to watch your weight then Special K is right for you. The bottom picture shows the "Famous Special K Breakfast" which has only 240 calories and is "loaded with good nutrition", loaded with protein, loaded with vitamins, loaded with vitality".
September 24, 1966
Life magazine
1
$7.50
View Kellogg's 122

Full color 10" x 12 1/2" ad with another reason to buy Kellogg's breakfast cereals. The ad tells how to collect $0.25 for mailing in the blue star from two boxes and calls this "Free Milk Money". There is a picture of a cow pouring milk onto a bowl of Kellogg's cereal that has been topped off with sliced strawberries. The ad shows that the Blue Dot could be found on the Corn Flakes boxes, the Rice Krispies boxes and the Special K boxzes
May 19, 1967
Life magazine
2
$7.50
View Kellogg's 37

Full color 9 1/2" x 14" ad for their Kellogg's Corn Flakes. There is a picture of a man looking like Sigmund Freud complete with a white beard and a dark suit sitting on the couch that a patient would occupy in an attempt to be relaxed. This man is pouring cereal from a box of Kellogg's Corn Flakes into a white bowl as his spiral notebook rests on his lap. The headline states that "He claims you can un-split a 'split personality'" and the text claims that he thinks everyone has one, but only pertaining to whether or not to get up in the morning. The nourishment and flavor of Kellogg's Corn Flakes will un-split everyones split personalities, according to this man.
November 3, 1967
Life
1
$7.50
View Kellogg's 132

Full color 9 1/2" x 13 1/2" ad indicating they are continuing their offer to give you Money for Milk for your Kellogg's cereals and are even increasing the offer. The headline claims you can "Double Your Milk Money compliments of Kellogg's" and says you can "Collect 25 cents for 2 "Milk Pitcher Seals" or 50 cents for 4 "Pitcher Seals". The ad has pictured the three cereal that are participating in this offer; Rice Krispies, Corn Flakes and Special K and urges you to buy all three.
June 14, 1968
Life magazine
1
$7.50
View Kellogg's 161

Full color 9 1/4" x 12 1/2" ad for Kellogg's Frosted Flakes. The ad has a picture of a young boy with a brown hat on his head sitting at the breakfast table. He has reached into his bowl of Frosted Flakes and strawberries and has picked out a flake that he is carefully examining. The ad headline claims that "Bernie Brown doesn't know anything about nutrition, but he knows what he likes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 18, 1971
Look magazine
1
$7.50
View Kellogg's 76

Full color 9 1/2" x 13" ad for their Sugar Frosted Flakes cereal. The ad shows a young boy sitting at the breakfast table with a cowboy hat on and a facial expression that is an attempt to look ornery. The headline says that "With a long day's ridin' ahead, a man needs a good breeakfast" and this young man has been dealt a bowl of Frosted Flakes, a glass or orange juice and two slices of toast. A chart in the ad gives the "Nutritional Facts of Kellogg's Sugar Frosted Flakes" so that you can judge for yourself.
September 17, 1971
Life magazine
2
$7.00
View Kellogg's 151

Full color 9 1/2" x 13 1/2" ad for their Raisin Bran cereal. There is a softly focused picture of an attractive lady offering a bowl of Raisin Bran to the reader under the headline declaring "The best to you each morning". The text asks you to consider if mornings just don't seem a little bit better when you have had a good breakfast, whether other people's smiles are brighter and the walk to the bus stop seems shorter. The ad provides the Nutritional Facts about Raisin Bran with milk so you can see just how healthy good taste can be.
June 23, 1972
Life magazine
1
$7.00
View Kellogg's 153

Full color 9 1/2" x 13" ad for High-Protein Special K cereal. There is a picture of a breakfast table that has been set with The Special K Breakfast. It is explained that this consists of 4 oz tomato (or orange) juice, 1 1/2 cups of Special K high-protein cereal, 1 teaspoon sugar, 4 oz skim milk and black coffee or tea. The headline claims that this breakfast will have "Less than 240 calories and every one of them tastes great".
August 18, 1972
Life magazine
1
$7.00
View Kellogg's 136

Full color 9 1/2" x 12 1/2" ad for their Corn Flakes cereal. There is a picture of a young boy with freckles laughing as he wears a child-like Indian Headress and holds a clear glass bowl of Kellogg's Corn Flakes that is topped with strawberries. The headline claims the cereal is "Fortified with 8 essential vitamins" which is what an active young boy needs. The text talks about this cereal and has a chart that gives "The Nutritional Facts of Kellogg's Corn Flakes".
September 15, 1972
Life magazine
1
$7.00
View Kellogg's 123

Full color 9 1/2" x 13 1/2" ad for their Rice Krispies cereal. There is a picture of a little girl squinting as she holds up a clear glass bowl filled with Rice Krispies, milk and topped off with strawberries. The headline claims that it is "Fortified with 8 essential vitamins!" and urges you to "Have a good breakfast tomorrow" and to "Build it around Kellogg's Rice Krispies". The ad also contains a chart that gives "The Nutritional Facts of Kellogg's Rice Krispies".
October 20, 1972
Life magazine
1
$7.00
View Kellogg's 163

Full color 8 1/4" x 10" 49 page booklet entitled Adventures in Kellogg's Raisinland. This is a children's book filled with puzzles, stories and ways to keep the young ones busy and occupied.
1983
1
$7.50
View Kellogg's 169

Full color 8 7/8" x 13 1/4" cereal box extra in 1993. This is a poster of pitcher Nolan Ryan in his windup while standing on railroad tracks as a train moves toward him. The item has the headline The Ryan Express and a machine duplicated signature by him. The one that I scanned was taken from the original plastic bag. The ones that I have listed are still in the original Kellogg's package. This item is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1993 Kellogg's
Cereal Boxes
35
$7.00
View Kellogg's 53









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