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| Full color 7 3/4" x 11 3/4" ad for Wheaties. The ad has a series of three pictures of Life at the Breakfast Table. The first picture, called Stop This shows a mother trying to get young Johnny to eat his morning bowl of cereal while the father complains to both of them about the noise. The second picture, called Listen to This, shows the mother having coffee with an older lady who is telling her that her youngsters used to fight about eating too until she finally tried Wheaties. The third picture shows a happy table where Johnny and Dad are laughing about how many bowl of Wheaties the young boy has managed to put away. This ad was the back cover of this particular magazine so there is the address label in the upper left hand corner and some darkening along the right side. |
July 1937 Better Homes & Gardens |
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$9.00 |
View General Mills 1 |
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| Full color 10" x 13 1/2" ad that is entitled "To the girl who married Bob Feller". There is a picture, half of the page, of Virginia Feller sitting and reading to their two children. While she is reading there is a picture of her husband sitting on the edge of the couch. The text attempts to justify where all of the money went. They give a figure of how much was given in to them, how much was sold to them and how much was paid to the workers. The rest, about 3 cents for each dollar, was their profit. This information was, according to the banner, "How the General Mills sales dollar was divided last year". |
October 18, 1948 ife magazine |
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$8.00 |
View General Mills 6 |
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| Full color 10" x 13 1/2" ad for their Ready-to-eat Oat Cereal. We see a drawing of an older man running a vacuum while a young boy watches him. This man, with one finger, is lifting the piano so he can clean under it and the young boy stares in amazement because this man "Doesn't Know his own Strength". Next we see this young boy eating a bowl of Cheerios and saying "M-m-m Delicious!" and now "He's feeling his Cheerios". The ad has pictured a green bowl of this product and milk with sliced bananas on it and talks about getting a "whale of a lot of GO power!". The ad also mentions having a Hall of Fun by getting the "8 Funny framed pop-out pictures" of popular celebrities of the time. |
April 1950 Country Gentleman |
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$8.00 |
View General Mills 3 |
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| Full color 9 1/2" x 13 1/2" ad for Cheerios, "The Oat cereal ready to eat". The picture shows a partially-eaten bowl of Cheerios and strawberries with some of the little "O's" floating out and attaching themselves to the text replacing the letter "O". The message says "CheeriOs, the Oat cereal nO taste like 'em ever yOu could eat forever kids lOve 'em - so will you!". |
June 20, 1955 Life magazine |
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$8.00 |
View General Mills 4 |
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| Full color 9 1/2" x 13" ad for that wonderful cereal, Cheerios. 90% of this ad is a picture of a bowl filled with Cheerios, the box of Cheerios and a sign saying that "Strawberries love Cheerios...you will, too!" all placed lovingly in a bed of strawberries. The text of the ad talks about the special toasted oat crispness going so well with the taste and freshness of strawberries and reminds us that "The Big G stands for Goodness". |
April 26, 1963 & June 7, 1963 Life magazine |
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$7.50 |
View General Mills 2 |
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| Full color 10" x 14" ad that sends the introduction that "Suddenly...snacks are in great shape!". At the top left of the ad it says "In 1853" with a picture of what is supposed to be a chef at the time. The text says that he was working in Saratoga Springs, new York when he accidently cooked up potato chips. At the right side of the same level it says "In 1966" and there is a strange cone shaped thing that, hereafter, will be known as Bugles. In the sense of rhyming they say it is "A crunchy little horn...that tastes like corn". There is an example of a box of these things and, I bet, there are several extras in the box. |
April 8, 1966 Life magazine |
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$7.50 |
View General Mills 5 |
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