Campbell Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first.


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PAYPAL
Black and white 8 3/4" x 12 1/4" ad for their Campbell's Condensed Tomato Soup. Next to a drawing of a large can of this soup is a drawing of one of the Campbell's Kids sitting at a campfire with a pitched tent in the background. There is a pot being warmed with an empty can of Campbell's Tomato Soup on the ground next to the fire and a full case of this product ready to supply tomorrow and the next day. The ad calls it "The natural food" and the text describes the anticipation from the aroma to the satisfaction from the taste. It describes the ingredients as though they were diamonds in the rough and mentions Campbell's Bean Soup before claiming a total of 21 kinds of soup and a price of 15 cents a can.
June 1921
Vanity Fair
0
$9.00
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Campbell 161

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Black and white 6 1/4" x 9 3/4" ad for their Campbell's Tomato Soup being just what the doctor advises. The ad has a picture of two ladies sitting in the doctor's office as the elderly man talks to them using his glasses to emphasize his point which is that "Soup is just the Thing!". The ad claims that soup is "so good for you...so bracing...so helpful to appetite and digestion" and the ad gives a list of the 21 kinds of soup that Campbell's had available at that time.
December 1933
National Geographic
0
$8.50
View
Campbell 33

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Black and white 6 1/2" x 9 3/4" ad for their Campbell's Vegetable Soup. The ad has a picture of a bowl of this soup on a dining room table as seen through a round window with a caption calling it "An ideal midday meal!". The ad gives the list of the 21 kinds to choose from..." and talks about this being the day of the simplified luncheon which means it is more important to get all we can from this meal.
January 1934
National Geographic
1
$8.50
View
Campbell 34

Black and white 6 1/2" x 10" ad for their delicious Campbell's Vegetable-Beef Soup. The ad has a picture of a table that looks like one from my grandmother's house with a steaming hot bowl of Campbell's Vegetable-Beef Soup waiting to be eaten. The ad headline calls it "Real old-fashioned vegetable soup...the kind everybody likes!" and the ad lists the 21 different kinds of soup that Campbell's made at this time.
February 1934
National Geographic
1
$8.50
View
Campbell 30

Black and white 6 1/2" x 9 3/4" ad for their Campbell's Pea Soup, a soup "that reveals the perfect hostess!". The ad has a picture of a perfectly set dining room table with a bowl of steaming hot Campbell's Pea Soup waiting for someone to sit down and begin to eat. The ad has the saying Eat soup and keep well and it lists the 21 kinds of soup that Campbell's had available at this date.
March 1934
National Geographic
1
$8.50
View
Campbell 31

Black and white 6 1/2" x 9 3/4" ad for 2 New Soups from the Campbell Kitchens. The ad introduces Noodle with Chicken Soup that is made "with hearty egg noodles...rich chicken broth...tender chicken meat" and Cream of Mushroom that is made "containing sweet double thick cream". The ad claims that both of these soups cost "just the same as other Campbell's soups".
May 1934
National Geographic
1
$8.50
View
Campbell 32

Full color 9 1/2" x 13 1/2" ad for their Campbell's Tomato Soup. There is a picture that shows the three Campbell's Kids in the kitchen. The little girl is warming some Campbell's Tomato Soup on the stove as the other two consider going to bed. The one gets a whiff of the soup and grabs the shirttail of the other slowing him down as the headline reminds us that "It takes a bright and sparkling flavor to attract children!". The text discusses the difficulties that we all are familiar with in pleasing the taste buds of youngsters but the claim is made that "At least once every day the children should get the invigorating benefits of wholesome soup, for its nourishing food and its aid to digestion". There is also a list of the "21 kinds to choose from..." and you will be hard pressed to find several of those flavors anymore.
February 23, 1935
Saturday Evening Post
1
$8.50
?View
Campbell 54

Full color 8" x 11 1/4" ad that is for Campbell's Beef Soup, Campbell's Chicken Soup and Campbell's Cream Of Mushroom Soup. In this ad they are telling us that "Now they're better than ever!" and this ad has a drawing of a table set with a bowl of each one of these three soups sitting there and they each have the words "Try This!" attached to them. If you do than, the ad states, "You'll say: never before were soups so GOOD as Campbell's make them now!". The ad then says that "The Campbell's Soups you buy today are better eating then ever! Magically improved recipes. Heaping measure of even finer ingredients. And best of all, the skill that comes of years just making fine soups finer still". The text then goes on to mention some of the improvements and the tempting tastes in each of the three soups mentioned in this ad.
April 1937
Good Housekeeping
1
$8.50
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Campbell 240

Full color 8 3/4" x 12" ad that talks about the Campbell's Cream Soups that provide you with "Four tempting ways to give your child More Milk". There are pictures with bowls filled with Cream of Pea, Cream of Asparagus, Cream of Celery and Cream of Tomato. The captions under each picture explain that Campbell's did not, at this time, make these particular soups but by the actions of a caring mother adding the right amount of milk to the appropriate soup instead of water, the child would be given a tasty meal that would "sneak" more milk into their system. The text reminds us of the fact that doctor's have long told us that growing children need milk and this is a very good way to accomplish the feat.
April 1939
Better Homes & Gardens
1
$8.50
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Campbell 159

Full color 9 1/2" x 12" ad for their Campbell's Tomato Soup. The ad has drawings of several different families sitting around the table eating or a wife preparing a meal and the center shows a calendar stamped with the large letters 730 times. Below it explains that "730 times a year, the question of what to have for lunch or supper bobs up. A most welcome answer is often Campbell's Tomato Soup". The text explains that this soup is a very welcome entree on the table due to the sun-ripened tomatoes and the wonderful taste. They also mention Cream of Tomato Soup and talks about what Campbell does to get these tomatoes so perfect.
October 1939
Better Homes & Gardens
1
$8.50
View
Campbell 62

Full color 10" x 13" ad is topped with a card saying "Best Wishes for a Merry Christmas". Below are four more cards with the four flavors sold at that time and little messages about how they could help the busy days. This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view.
January 1940
McCall's
1
$8.50
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Campbell 7

Full color 10" x 13" ad showing active school children playing. Ad has the headline "Schooldays-active minds and bodies call for nourishing food!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 14, 1940
Life magazine
0
$8.00
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Campbell 5

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Full color 8 3/4" x 12" ad for their Campbell's Vegetable Soup. The picture shows a young girl in a blue dress and a white apron spooning out bowl of Campbell's Vegetable Soup. The headline has her claiming that "Mummy lets Me make the Vegetable Soup" and the text says that little girls can make the easy things like this so mommy is fresh and rested to make the hard things for her and daddy. The text goes on to hint that this is a good way for a mother and daughter to bond and get the young ones to learn to cook. It mentions the 15 garden vegetables that are in each can and has "Two menus for You to Try".
January 1941
Better Homes & Gardens
1
$8.00
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Campbell 163

Full color 8 3/4" x 12 1/2" ad for the ad that reminds us that "Families all over the country are saying "Campbell's Soups are better than ever!"" In this ad they are concentrating on three soups. The first is Consomme soup for which it is said that "A dark gleaming amber broth, rich with invigorating beef flavor. Fine for parties and a great family favorite, too". The second one is Pea Soup for which it is said that it is "A rich puree of fine garden peas. Serve it with water added...or with milk, as a smooth, extra-nourishing cream of pea:. The third kind os soup is the Vegetable Soup for which it is said "Fifteen different garden vegetables all in a hearty, well-simmered beef stock. This vegetable soup is "almost a meal in itself"". The text of the ad starts by saying that "Frankly, you can't fool the women of America - and their families. (Not that we'd ever try to!) They are quick to taste improvement in the foods they eat. Lately they've been saying: What have they done to Campbell's Soups? They taste more delicious than ever".
April 1941
Better Homes & Gardens
1
$8.00
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Campbell 186

Full color 10" x 14" ad that is for both the Campbell's Tomato Soup and the Campbell's Vegetable Soup. The ad starts off with the two Campbell Kids walking along the road as the ad says that "We're ready to give our answers quick. On readin' and writin' and 'rithmatic. And it helps a lot, we have a hunch. If we have Campbell's Soup for lunch!". The headline below this says that "Good hot soup makes a schoolday lunch" and it is on top of two pictures, one called Lunch At Home and the other called Lunch At School. The lunch at home has Campbell's Vegetable Soup, Cracker and Cheese Sandwiches, Sliced Egg Salad, Mixed Fresh Fruit and Milk. The lunch at school consists of Campbell's Tomato Soup, Peanut Butter and Bacon Sandwich and Apple and Cookies.
September 15, 1941
Life magazine
1
$8.00
View
Campbell 221

Full color 9 1/2" x 13 1/2" ad for their Campbell's Cream of Mushroom Soup. The ad has a drawing of a lady reading from a list and talking on the telephone to her grocer. The grocer smiles and says "Campbell's Cream of Mushroom? Sounds like a party at your house!" to which she replies "No...just the family. But they call it a party when we have that soup!". Grocers everywhere say that calls for this soup are coming faster and faster and that it is no longer "just for parties". The ad asks if you have tried it and talks about the taste and healthy ingredients before showing a bowl of this steaming soup.
September 29, 1941
Life magazine
1
$8.00
View
Campbell 156

Full color 10" x 12 1/2" ad for their Campbell's Vegetable Soup. The ad shows a mother spooning soup into a bowl and saying "So rich and hearty it's far better than my own!". The headline at the top of the ad calls it "A soup full of Flavor and Food Value for these strenuous War Days!" and the text talks about conforming to "the Government's wartime requirements calling for soups of higher food value and more nourishment". It then adds that meeting this requirement has raised the production cost but "the Government has aurhorized a higher price to cover the added cost". The Campbell Kid is sitting at the bottom of the text holding up two fingers in a "V" for Victory.
January 1943
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February 1943
Woman's Home Companion
2
$8.00
View
Campbell 6

Full color 9 1/2" x 14" wartime ad for the effort that the Campbell Company was making to keeping our soldiers supplied. There is a picture of a smiling grocer holding up a single can of Campbell's Tomato Juice and he is expaining "It's the last one, Lady! More than 90% of this year's Campbell's Tomato Juice goes overseas to the Army and Navy". It claims that you will see more cans of this product on newsreels than you will on store shelves but it is helping the soldiers receive their needed vitamins in an easy and delicious form. The ad urges the civilians to have fresh tomatoes or citrus fruit daily to preserve their own health.
Unknown
0
$8.00
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Campbell 60
/ Wartime

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Sold Out

A group of ladies standing around a grocery store holding cans of Campbell's Tomato Soup and talking about how good it is. Mr. Whipple would have a fit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. February 15, 1943
Life magazine
1
$8.00 View
Campbell 3

Full color 9 1/2" x 13 1/2" wartime ad for their Campbell's Chicken Noodle Soup. There is a drawing of a ladle filled with this product and the headline claims "Yes...50% More Chicken in Campbell's Chicken Noodle Soup". The text describes how a bowl of this product will impress you with it's aromas, looks and taste and it alludes to the difficulty in getting items of taste and nutrition during those times of shortage.
March 1, 1943
Life magazine
1
$8.00
View
Campbell 79

Full color 10" x 13 1/2" ad for Campbell's Chicken Gumbo Soup. The ad starts with a casual drawing of a plantation on the side of New Orleans with the people walking about in their fancy clothes and the headline states that there is "New Richness For The Soup Of Old New Orleans". It then shows, on a table laid out with fine glassware and ornate silverware, a bowl that has a serving of Campbell's Chicken Gumbo Soup. It then says that there is "More vegetables...and more chicken than a Creole cook ever dreamed of! Even the most lavish Southern hospitality never rose to a gumbo more delicious than this! It's Campbell's new, improved Chicken Gumbo - brimming with more than ever before of the richness of fine, plump chickens, carefully simmered. And thicker than ever with luscious, garden-grown vegetables - red-ripe tomatoes, celery and young green okra. The seasoning is perfection! Just the right blending of savory herbs to give a subtle, distinctive flavor that people like, at first taste".
March 15, 1943
Life magazine
1
$8.00
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Campbell 218

Full color 10" x 13" wartime ad tells you that "The can of food you cannot get reminds you...America's Canners are supplying fighting food for our fighting men". The ad shows examples of the kind of cans they are supplying to the Armed Forces and the ad text explains the value of canned food for a soldier on the move. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1943
Life magazine
1
$8.00
View
Campbell 8

Full color 10" x 13" ad with a drawing of four soldiers standing around their Jeep in the field drinking from their cups. The ad explains how soldiers will keep their army rations under the motor hood of their jeeps to keep them warm and ready to eat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 27, 1943
Life magazine
1
$8.00
View
Campbell 4

Full color 9 3/4" x 13 1/2" ad that is for Campbell's Tomato Soup. This ad begins with a very dynamic looking bowl filled with Campbell's Tomato Soup sitting on a well-set lunch-time table, followed by the words asking you to "Dip in...enjoy this rich Tomato goodness. With your first spoonful you'll learn why it's America's favorite soup". The ad then tells you that "You eat it because, first of all, it tastes so good. So brimful of the delicious, full flavor that comes from the world's finest tomatoes, smoothly blended with gentle seasoning and golden table butter into a deliciously rich puree. And remember - along with that grand flavor you enjoy so much, in Campbell's Tomato Soup you're getting the good health benefits of tomatoes that have been specially grown from special seed and ripened to perfection in summer sunshine". Sounds pretty good to me.
October 8, 1943
Life magazine
1
$8.00
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Campbell 220

Full color 10" x 14" ad for Campbell's Vegetable Soup. The picture in this ad is a drawing of a bowl of Campbell's Vegeable Soup sitting on a blue plate with the word "Nourishing" embossed above it. The ad text tells us that "Rich beef stock and 15 vegetables make this a main-dish soup". The ad then says that "These war days, when you can't five your family all the different foods they need and like, it's a great satisfaction to be able to count on the sound NOURISHMENT and good eating in Campbell's Vegetable Soup. Families everywhere have always delighted in this delicious dish. And wise mothers, who've always known it as "almost a meal in itself"; say that today they serve it more and more. Now, when food values re so important and meat and fresh vegetables harder to get...many women are finding that Campbell's Vegetable Soup is even more useful than ever in the planning of soundly nutritious meals".
January 17, 1944
Life magazine
1
$8.00
View
Campbell 225

Full color 9 3/4" x 13 3/4" ad that touts Campbell's Chicken Gumbo Soup, Campbell's Bean with Bacon Soup and Campbell's Cream of Mushroom Soup. This ad starts off with the caption at the top saying that it's "Easy as A-B-C to make nourishing meals out of war-shortened menus". It then has pictures of a bowl of each of the three mentioned soups and descriptions of each of them. For the Campbell's Chicken Gumbo Soup it says that "Good soup is the secret - piping hot and substantial - a soop like Campbell's Chicken Gumbo Soup. Then it has a picture of the Campbell's Bean with Bacon Soup and it claims that "Here's another soup that has a magical way with husky appetites. It's Campbell's Bean with bacon - a hearty old-fashioned bean soup filled with the tempting taste of bacon along with plenty of plump beans". Lastly, we have the Campbell's Cream of Mushroom Soup. "And don't forget Cream of Mushroom - a favorite of favorites back again on your grocer's shelf. It's extra-thick and extra-rich, blended smooth as velvet with lots of tender hothouse mushrooms". With soups like these, the choice must have been hard to make.
January 31, 1944
Life magazine
1
$8.00
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Campbell 260

Full color 10" x 13 1/2" ad for an ad with the headline that "Soup makes light meals...Complete". This ad shows three seperate meals with three different Campbell Soups. The first item that is shown is with Campbell's Consomme Soup. It says "With a Vegetable Plate, a good Beef-Stock Soup" and says this gives a perfect "rounding out" and the soup is rich with the taste of beef. The second is with Campbell's Vegetable Soup and it says "With Sandwiches, a Gay and Colorful Soup". They claim that this soup has fifteen different kinds of delicious vegetables in a good beef stock. The third one is with Campbell's Bean with Bacon Soup and it says "With the Salad Meal, a Full-Bodied Soup". This soup is delightful with the best of beans savored with selected bacon.
June 19, 1944
Life magazine
1
$8.00
View
Campbell 173

Full color 10" x 14" ad for their Campbell's Vegetable Soup. The ad has a drawing of a man who has come home from work, newspaper under his arm, and is bending over the electric stove and smelling the soup that his wife is warming up. He has turned and is looking at the reader with a look of pleasure on his face and his wife is smiling under the headline question "Did you marry a Kitchen Snooper?". The text mentions that each can of soup contains 15 kinds of garden vegetables and a "good, rich beef stock". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 17, 1944
Life magazine
0
$8.00
View
Campbell 46

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Sold Out

Full color 9 1/2" x 13" ad that introduces a Brand-New Soup, Campbell's Beef Noodle Soup. The top of the ad has a drawing of an excited lady rushing into her grocery store where an employee is nailing up a sign that says "Glad News for 30 Million Housewives". There is a picture of a bowl of this product next to the caption that calls it "So Hearty and Homey...So Nourishing and Good!". The text talks about the flavor being Beef, Beef and, well, Egg Noodles when they tell you it is made with Beef Broth with "generous pieces of choice beef" and "plenty of egg noodles". They called this soup a Spoon Tempter and urged you to get a can so you could hear "'Ah's' and 'Oh's' going round the table.
July 31, 1944
Life magazine
1
$8.00
View
Campbell 157

Full color 9 3/4" x 13" ad for Campbell's Vegetable Soup with a drawing of a young boy and girl coming home from school. The ad headline says they are "Bringing home the - Appetite" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view..
October 1944
Woman's Home Companion
0
$8.00
View
Campbell 11

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Full color 9 3/4" x 13 1/2" ad that called our attention to their Campbell's Vegetable Soup, Campbell's Bean with Bacon Soup and their Campbell's Asparagus Soup. The headline in this ad says that "For Winter-Sharp Appetites - Soup is one good answer...Delicious, Nourishing And So Easy To Fix". It then gave the Four Steps that would be involved in doing this. One is to open - you can't call that toil; Two's to add water and bring to a boil; Three is to serve it in a cup, bowl or plate; Four's to enjoy it come early, come late. It has drawings of what each bowl of their soup would look like. At the top of the Campbell's Vegetable Soup where it claims that it is "Filled with the nourishment of beef stock and vegetables". At the bottom left it shows the Campbell's Asparagus Soup for which it just says "Smo-o-o-th and delicious" and, last, it shows a bowl of the Campbell's Bean with Bacon Soup which it claims is "Hearty-Eating and "Different".
February 26, 1945
Life magazine
1
$8.00
View
Campbell 236

Full color 10" x 14" ad with a taste towards Campbell's Vegetable Soup. The ad is a full page ad and it shows a dinner table, for the time period, of a bowl (with ears) containing an amount of Campbell's Vegetable Soup. The implements are according to the time period, plates, bowls and glass of water. The ad headline promises "A meal with a Promise of real enjoyment" and indicates that you should "Cheer up, appetite - somebody's been shopping for you". Then it says "They've chosen the most succulent of sweet corn, tomatoes red and ripe and glowing from sunshine, young lime beans and a dozen other fine vegetables for your supper. They've bought lean beef and simmered it to make a stock that is hearty and tantalizing. Then they've blended the vegetables and beef stock together ever so carefully - and here it is - Campbell's Vegetable Soup".
April 9, 1945
Life magazine
1
$8.00
View
Campbell's 129

Full color 9 3/4" x 13 3/4" ad for Campbell's Soups that includes Campbell's Vegetable Soup, Campbell's Tomato Soup and Campbell's Cream of Mushroom Soup. This ad has, on the right hand side of the page, a drawing of a mother walking her baby along with her other daughter and her dog past a white picket fence. This ad has desciptions for all three of these soups. For the first one, Campbell's Vegetable Soup, it starts off by saying that it's "Ready in no time - But fine hearty eating". For the second one, Campbell's Tomato Soup, it claims that it's "So easy to fix - And so good to taste". And, for the third one, Campbell's Cream of Mushroom Soup, it says that "A few minutes does it - And makes a meal positive". It then says that "You can't add hours to the day - but you can spend fewer of them in the kitchen. If you let Campbell's Soups help you. These soups take only minutes to fix - yet bring to your table hot dishes every bit as tempting and nourishing as though you'd slaved over them. They'll aid your meal-planning these early summer days".
June 4, 1945
Life magazine
1
$8.00
View
Campbell 262

Full color 10" x 14" ad that has a drawing of a lady working on applying a bouquet on the suspenders of, well, I guess I had better state what is said in the ad, "A bouquet for the grocer". This ad is for Campbell's Beef Noodle Soup and it shows a can of the soup with a delicious bowl sitting next to it. The text says "A bouquet for introducing me to that wonderful new Campbell's Soup - Beef Noodle!" Many a mother must feel like decorating the grocer who suggested this most popular of Campbell's new soups. Here, she realizes, is a main-dish soup she can call on time and again to help feed her family well in these days of continued scarcity...a soup that never fails to please. Campbell's Beef Noodle Soup has been eagerly welcomed throughout the country this past year, and no wonder. It's BEEF straight through: a rich stock slow-simmered from lean beef...filled with golden egg noodles steeped in the good beef broth...and plenty of tender pieces of beef. You'll want your family to enjoy this grand new soup favorite - Campbell's Beef Noodle. It's so hearty and homey, so nourishing and good".
October 8, 1945
Life magazine
1
$8.00
View
Campbell 189

Full color 10" x 13 1/2" ad that is for Campbell's Beef Noodle Soup as well as Campbell's Tomato Soup and Campbell's Bean with Bacon Soup. The ad headline says that "In every spoonful good taste - good nourishment" and the text says that "Here are three soups to serve you well on any day that brings the family home hungry! All three are delicious and all are soundly nourishing. Each one can be a happy choice for either lunch or supper. Campbell's Bean with Bacon Soup has a magical way with appetites. Old-fashioned bean soup filled with the tempting taste of bacon, and plenty of plump beans. Campbell's Tomato Soup is America's favorite - and with good reason! Luscious tomatoes are blended with golden table butter, according to Campbell's exclusive recipe. It's extra-delicious when you serve it as cream of tomato, by adding milk. Campbell's Beef Noodle Soup is beef straight through - rich, slow-simmered beef stock, egg noodles and tender pieces of beef. Let the family have it often".
March 25, 1946
Life magazine
1
$8.00
View
Campbell 230

Full color 10" x 14" ad for Campbell's Chicken Noodle Soup. This is an ad comparing the past with the present, it starts off by saying "Out of the past to please you now...this Truly American Soup". It then continues by saying that "Back in the days of the thirteen colonies, Chicken Noodle Soup was a great family favorite. With patient care, early American housewives prepared their chicken, rolled their egg noodles, brewed their chicken broth in deep iron kettles to a glistening golden richness. And many a hungry husband looked up from his steaming, fragrant bowl and murmured to his wife - "Thee makes wonderful soup". Today, of course, most Americans have the same liking for Chicken Noodle Soup. But women needn't any longer bend above the hearth, sipping and savoring. For Campbell's Chicken Noodle Soup is made to the taste of present-day America, yet in the early homespun tradition: tempting egg noodles, a broth rich with tender pieces of chicken. You'll find plenty of this good soup now at your grocer's. Let the family have their fill again!". The ad then shows a semi-large picture at the bottom of a square bowl of this delicious soup,
April 8, 1946
Life magazine
1
$8.00
View
Campbell 263

Full color 9 1/2" x 14" ad for the good reactions you will have when you serve these three Campbell's Soups. The top picture shows a man raising a spoon of Campbell's Scotch Broth to his mouth and the headline states "One says 'OH'". The text talks about the ingredients of this soup and claims he will be asking "Where's this good soup been all my life?". The next picture shows another man raising a spoon of Campbell's Chicken Soup and states that "One says 'AH'". The text under this part of the ad talks about this soup in terms that bring the taste right to your lips and urges you to "Let the family enjoy it often". The third picture shows an older man whose eyes are only on the Campbell's Vegetable Soup in his spoon and the statement says that "One just keeps on eating!". The text here talks about this being the natural thing to do with a product that contains 15 different garden vegetables and its rugged beef stock and reminds you to "Better make sure there's some on hand at your home!"
April 22, 1946
Life magazine
0
$8.00
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Campbell 160

Temporarily
Sold Out

Full color 9 1/2" x 113 1/2" ad for their Campbell's Cream of Mushroom Soup. The top half of the ad is a close-up of "Hothouse MUSHROOMS...aristocrat of vegetables" and the bottom half is a picture of a bowl of this soup placed on a formal dinner table. The caption on the bottom half completes the first caption "...plus rich cream...make this luxury soup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 6, 1946
Life magazine
1
$8.00
View
Campbell 23

Full color 10" x 14" ad that is for Campbell's Chicken Noodle Soup. This ad has a very fine looking view of a dinner table, set with the most ornate-looking plates and silverware imaginable. The headline in this ad says "Truly American" at the top of the ad and, below the picture, it says "...And Truly Good!". It then calls this soup as "Homey as a Spinning Wheel...Delicious as Fine Chicken Can Make It" before going into the further descriptions. "Set brimming plates of this grand old-time soup before a hungry family and you treat them to some pretty wonderful eating! For chicken noodle soup is a dish that Americans have always delighted in - from 'way back in Colonial times. Today, Campbell's Chicken Noodle Soup is made for you in this fine old tradition: a gleaming chicken broth simmered from plump chickens, golden egg noodles and plenty of tender pieces of chicken. Let the family enjoy this good soup soon - and often".
November 4, 1946
Life magazine
1
$8.00
View
Campbell 223

Full color 9 1/2" x 13 1/2" ad for "The Soup Most Folks Like Best...", Campbell's Tomato Soup. There is a picture of a can of this soup placed in the middle of a slice of the world's largest and ripest tomato and the headline proclaims "From the Heart of Sun-Ripened Tomatoes...America's Favorite Soup". There is a picture of the Campbell Kid trying to carry a full basket of tomatoes and the text talks about how important tomatoes are for your health and urges you "to buy all the Campbell's Tomato Soup you like - whenever you like!".
November 18, 1946
Life magazine
1
$8.00
View
Campbell 158

Full color 9 1/2" x 13 1/2" ad that welcomes these tempting soups, Campbell's Scotch Broth, Campbell's Asparagus Soup and Campbell's Chicken Gumbo Soup. This ad starts off by saying that "There's something about soup that says WELCOME" above a drawing that includes pictures of all three of these soups, sitting there, simmering. Below this the ad says that you should "Let these tempting soups, served piping-hot, bring cheer and comfort and good eating to all the family". It then goes on to describe each of these wonderful soups. For the Campbell's Scotch Broth it begins by saying that "This really hefty soup brims with the things that add up to "man-appeal". The meat stock is rich and full-bodied and filled with garden vegetables". For the Campbell's Asparagus Soup it starts off by saying that "The taste of spring is in every tempting spoonful of this delightful soup. It's a smooth puree of young garden asparagus, enriched with golden table butter, delicately seasoned and studded with tender asparagus tips". And for the third, Campbell's Chicken Gumbo Soup, they say that "Here's a chicken soup that's excitingly different! Adapted from a proud old New Orleans recipe, Campbell's Chicken Gumbo Soup has a delightful character all its own".
December 2, 1946
Life magazine
1
$8.00
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Campbell 261

Full color 10" x 14" ad that is for Campbell's Chicken Soup. This ad has a smiling woman at the top of the page and the ad headline says that "You can see you're going to like it...". Below her there are three spoons, each filled with what I would think was Campbell's Chicken Soup. The headline over the first spoon says that "The broth is rich with Chicken". The second spoon says that "The rice is steeped in Chicken" and the third spoon says that "All through it...there's Chicken". The text below it says that "When you sit down to a steaming plate of chicken soup, what you want above all is - chicken. And that, in Campbell's Chicken Soup is what you get above all. Plenty of chicken goes into its making - fine plump chickens simmered ever so slowly to make a broth that fairly gleams with chicken richness. Fine white rice, cooked to fluffy lightness, is then added to the broth. And, finally, pieces of chicken are measured in generously, chicken so deliciously tender it just about melts in your mouth". To sum everything up, at the bottom of this ad, there is a bowl of this fine Chicken Soup with the words "That's why - Just as sure as you like chicken, you'll like Campbell's Chicken Soup".
January 13, 1947
Life magazine
1
$8.00
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Campbell 251

"Our Latchstring's Out Again" 8" x 11" ad shows a well dressed woman in the doorway of a well appointed dining room February 1947
Cosmopolitan
1
$8.00 View
Campbell 1

Full color 9 1/2" x 13" ad for their Campbell's Vegetable Soup. There is a picture of a smiling lady who seems to have just arrived home from grocery shopping. She is standing by a set of interior stairs still wearing her overcoat and a hat that was certainly in style then and holding a bag of groceries with several cans of Campbell's Soup peeking over the top. The headline has her thinking "Whew! Did I Marry an Appetite!". The text has her describing him as "pretty swell" but able to be quite a problem come meal-time. But she has discovered that he, like most other men, "goes for a fine, hearty dish like Campbell's Vegetable Soup". The text continues by mentioning several of the tasty and healthy ingredients and shows a bowl of this soup waiting for her man to dig in.
February 24, 1947
Life magazine
2
$8.00
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Campbell 162

Full color 9 1/2" x 13 1/2" ad for what a busy wife wants to have on hand when her husband comes through the door and hollers, "Hiya, Hon, I'm Home and Hungry", Campbell's Soups. This lady has stocked up on Bean with Bacon Soup, Chicken Soup and Vegetable Soup. The bride talks about how well her man can eat and how much he compliments the soup she prepares for him. Hopefully she prepares something else to go along with it or it's no wonder he's always hungry.
March 10, 1947
Life magazine
1
$8.00
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Campbell 64

Full color 10" x 14" ad that is devoted to "Top-of-the-Basket Vegetables" and "Nourishing Beef Stock, too!". This is a product thats "Good to the Bottom of the Bowl" and contains vegetables "15 in all". You are asked to "Think of the finest vegetables you've ever seen - in garden, field or store: luscious tomatoes, sweet golden corn, tender limas, young peas, crisp celery". Now you are asked to "picture these wonderful vegetables and a host of others - fifteen in all - mingled in a good beef stock, according to Campbell's own homelike recipe". This product means "that spoons are kept busy every time it's served" and people have found out that it is "almost a meal in itself".
March 24, 1947
Life magazine
1
$8.00
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Campbell's 165

Full color 9 1/2" x 13" ad for Campbell's Chicken Noodle Soup. The large, colorful picture shows a happy woman in a red dress ladling a bowl full from a pot warming over a fire in a large fireplace while a man in buckskin clothing smokes a long curved pipe and patiently waits. The caption calls it "An Old-Time Favorite - Faithfully Yours" and also calls it "A Steady Welcome since Colonial Days...for Hearty Chicken Noodle Soup". The text ponders that "Times change, but tastes linger on" and talks about some of the ingredients and methods used in this product. At the bottom right of this ad is a picture of a large bowl of this product and the caption mentions and lists the "21 Kinds to Choose From".
April 7, 1947
Life magazine
1
$8.00
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Campbell 155

Full color 9 3/4" x 13 1/2" ad for their Campbell's Beef Noodle Soup. There is a drawing of an evening meal at a house where there seems to be some similiarities in the family. The family has three people in it, a father, mother and a young boy. The two males have suits on and the woman is clad in a dress. They are all three right handed because they are each holding a spoon with Campbell's soup in itand they are each smiling. The ad asks "Why do families go for this Noodle Soup? Because it's Beef through and through!". You asks what do they mean "through and through", well it is because it is "Broth - Simmered from Lean Beef", it is "Noodles - Steeped in Beef Broth" and it has "Beef - Pieces Generous and Tender". In the lower right side of the ad there is a box next to a picture of a bowl of this soup where it says "No Wonder it's a Popular Favorite! Have You Tried It? Still among the newest of the "21 Kinds" this hearty soup continues to "go places". People enjoy Campbell's Beef Noodle Soup thoroughly. With their very first taste they know it's Beef as they like it - an invigorating beef stock - golden egg noodles steeped in the beef stock, tender pieces of beef. That's why more and more say - "More!". Think of it as a main-dish soup and call on it often".
May 5, 1947
Life magazine
1
$8.00
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Campbell 179

Full color 9 1/2" x 14" ad for the variety of soups that you can get when you choose Campbell's soups from your store. In this ad there is a lady shopping in the soup aisle in her store and she has stopped and is choosing from one of the huge variety of Campbell's soups. There is a banner above the lady and her hand which is picking a can of Chicken soup which says "Back again...All 21 Campbell's soups!" In the left side of the ad there is a check list which gives you the "21 Kinds To Choose From". The text then says "At your Grocer's - At your Fingertips" before heading into the text. "Now that both you and your grocer are enjoying the change-over from "Sorry, we're all out!" to "Yes, ma'am, how many?" - you'll be happy to hear some further good news. All 21 Kinds of Campbell's Soups are back again! You can now buy them all...all you want of each. After five years of shortages and scarcities you'll welcome this wide variety of choice. You'll find Campbell's Soups a grand way to lend tempting variety to your meals - to enjoy the flavor and nourishment of good meal and fine vegetables in soups made according to time-tried recipes. So run your eye down the list on this page. Check your family favorites and stock up at your grocer's. And, oh yes...go adventuring, too. Try some Campbell's Soups you've never served before. You'll be glad you did".
June 1947
Woman's Home Companion
1
$8.00
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Campbell 185

Full color 9 1/2" x 13 3/4" ad that is for three more of the Campbell's Soups. This ad starts off with a statement that means everything to nearly every mother, "Minutes in the kitchen, Hours out of doors". It then tells you what could make that happen, "With Campbell's Soups on your shelf, you've 'Main-Dish' help at your fingertips. Now that summer's almost here, how about getting out of doors more, lady - to enjoy your garden, romp with your children, go for a drive or just 'laze' in the sun? You've kitchen work, you say? Of course, but with Campbell's Soups on hand you can speed it up and still serve tempting and nourishing meals. Yes, with Campbell's Soups. Below this there are examples of ways you can do this. At the left we see a picture of Campbell's Chicken Noodle Soup, in the center we see a picture of Campbell's Black Bean Soup and, at the right, we have a picture of Campbell's Tomato Soup".
June 16, 1947
Life magazine
1
$8.00
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Campbell 264

Three color 5 1/2" x 14" ad for their Strained Baby Soups. Under a picture of a smiling, happy baby are the instructions "Rx For Happy Feeding in Listless Weather Serve your Baby These Main-Dish Foods - combinations of all the meat, all the vegetables Baby needs". The text explains that, when the weather is hot, "Baby's appetite may lag". It mentions the ingredients that provide the nutrition of these foods and gives four "Hints on Summer Feeding" that mothers may find helpful. At the bottom of the ad are shown five jars of this priduct; Chicken Baby Soup, Beef Baby Soup, Lamb Baby Soup, Liver Baby Soup and Vegetable Baby Soup.
July 21, 1947
Life magazine
1
$8.00
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Campbell 54
/ Baby Food

Full color 10" x 13 1/2" ad for their Campbell's Vegetable Soup. The headline, next to a picture of a dinner table with a bowl of this soup and a plate of crackers, offers "Your Main Dish Ma'am...and mighty good". The ad reasons that there is "No wonder Women everywhere call Campbell's Vegetable Soup 'Almost a Meal in Itself'."The text talks about the ingredients this soup is made from and calls it "a substantial soup". At the bottom of the ad, next to a drawing of the female Campbell Kid, is a poem attributed to her. They have taken poetic license with this little poem because they have misspelled the word "poem", spelling it "pome", so that it rhymes with the last word in the poem.
August 11, 1947
Life magazine
1
$8.00
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Campbell 69

Full color 10" x 14" ad for their Campbell's Vegetable Soup. The majority of the ad is a black and white photo of a group of children standing in front of their school and the headline over the text says that "Somewhere in every school child's day there's a place for Good Hot Soup". The text proclaims that "Bowls of a hearty soup like Campbell's Vegetable can be the mainstay of Lunch or Dinner" and there is a picture of a very unusual bowl filled with this soup.
September 8, 1947
Life magazine
1
$8.00
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Campbell 67

Full color 10" x 14" ad that, surprisingly, is for Campbell's Tomato Soup. The ad says that "It's Here - Campbell's Tomato Soup - New Pack" and, below this, there is a drawing of a bushel full of ripened tomatoes and the ad headline here says, "So Stock Up Now On This Best-Liked Soup!". It then says that "Another autumn's here - and with it another opportunity to stock up on America's favorite - Campbell's Tomato Soup. How well you know its bright, inviting look, its welcome, steaming fragrance, the deep enjoyment you get from every brimming spoonful! That comes first of all from the tomatoes Campbell use - tomatoes specially grown from special seed, tomatoes so full of flavor, so rich in healthful vitamins. And, second, from Campbell's exclusive recipe, which adds golden table butter and gentle seasoning - to make "the soup most folks like best". So buy it now. Keep it handy. Enjoy it often". At the very bottom of this ad there is a very delightful looking bowl of this Tomato Soup and, at the bottom right hand corner of this ad, it says that "It's Campbell's Tomato Soup Week...October 16-25. Stock up time!".
October 20, 1947
Life magazine
1
$8.00
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Campbell 250

Full color 9 1/2" x 13 1/2" ad for the fact that Campbell's can provide you with Come a-running suppers. These, they feel, are "built around good soup" and, to prove the point, there are three of their soups shown with descriptions that they hope will convince you to try them. There is their Chicken Soup, their Green Pea Soup and their Vegetable Soup complete with drawings of tables set with bowls of these products.
January 26, 1948
Life magazine
1
$8.00
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Campbell 76

Full color 10" x 14" ad for their Campbell's Beef Noodle Soup. The headline claims that "It's Beef that makes this Noodle Soup" over a picture of a china bowl filled with this product sitting on a table with a green tablecloth. The text asks "Have you tried this fast-growing favorite?" and describes the ingredients that go into this product. There is a banner claiming that "You taste Beef all through it!" and a picture showing the Campbell girl going through her purse trying to find enough change to purchase another can. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
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Campbell 51

Full color 9 1/2" x 13 1/2" ad for their Campbell's Cream of Mushroom soup and how you can do so many things with it quickly that are called "Minute-Hand" Meals. Pictured are five examples of what you can do, such as Build a Supper around Soup, Soup starts the menu for Dinner, A lunch menu with Soup, Eggs a la King and A smooth delicious Sauce. The text talks about the quality of the mushrooms going into these cans and there are recipes for the last two items suggested.
September 1948
McCall's
1
$8.00
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Campbell 83

Full color 9 1/2" x 13 3/4" ad for Campbell's Green Pea Soup. This ad has a sea of Green Pea pods in the background and a cup of Campbell's Green Pea Soup in thr foreground and the label says that "If you like peas sweet and tender...then you'll love this soup". Just below a can of the soup there is a label that is headlined "It's cram-full of nourishment that busy folks need! ". It then says that "It's enough to make you reach for a spoon this minute, isn't it? - just to look at a steaming bowl of velvety-smooth pea soup...to see all those young green pods holding the sweet tender peas used in making it! Yes; plump garden peas made into a think puree, enriched with creamery butter and lightly seasoned...a soup to tempt and satisfy. Youngsters delight in it and mothers are glad to know it's high in food energy. So call on Campbell's Green Pea Soup often this winter - for a welcome taste of sunny June. Add water for delicious pea soup: add milk for an extra-nourishing cream of pea".
December 13, 1948
Life magazine
1
$8.50
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Campbell 209

Full color 9 1/2" x 14" ad that gives you ideas on "How to add minutes to Christmas-rushed days". There is a picture of a mother and her two children carrying armfulls of presents with other vague people in the background. The ad shows three different soups and mentions what to consider them for. There is a bowl of Campbell's Green Pea Soup and calls it a "Hearty choice for holiday appetites". Next there is a bowl of Campbell's Consomme which it calls a good way to "Start Christmas dinner". Last we have a bowl of Campbell's Tomato Soup which is nothing else if not, "The soup most folks like best!"
December 20, 1948
Life magazine
0
$8.00
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Campbell 56

Temporarily
Sold Out

Full color 10" x 14" ad for their Campbell's Tomato Juice. This ad relishes the fact that "They're coming back to Campbell's" and shows a grocer holding up a can and saying to a female customer "Yes ma'am, it's back...and for the first time since the war there's plenty for everybody". The woman answers "It's our favorite!...always was! It'll be Campbell's for us from now on!". They then give the headline that says "For fresh tomato flavor, millions say 'Campbell's is the one". It then says for you to "Drink deep - and find out why, back when Campbell's was plentiful, it was the largest-selling tomato juice in America". Then the ad shows a pair of male hands reaching through the leaves and gripping three ripe, solid tomatoes.
December 27, 1948
Life magazine
1
$8.00
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Campbell 128

Full color 9 1/2" x 13 1/2" ad for their Beef Noodle Soup. The ad has a picture of a table set for lunch with a bowl of Beef Noodle Soup with a platter of sandwich-making material waiting to be used. The ad headline describes this as "Campbell's Beef Noodle Soup...one of the Newest! one of the Finest!...and one of the best-liked!". The ad has a drawing of the Campbell Kid dressed in a cowboy suit twirling a lasso and saying "I coil a loop and give a fling. Round this good soup - Then Boy! I sing!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 3, 1949
Life magazine
1
$8.00
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Campbell 24

Full color 9 1/2" x 14" ad that shows a lady holding up a can of Campbells Vegetable Soup and saying "I serve it - and it serves me...". The lower half of the ad shows a large bowl of this soup, saying that it has "15 garden vegetables in a homey beef stock", and it shows three reasons this soup is helpful. The first is "...to please my man" and it says "Breathes there a man who doesn't go all out for the taste of good, homey vegetable soup? Men love the vegetables and the homey beef stock in Campbell's Vegetable Soup. Certainly my husband does". The second reason is "...for my children's lunches". Here it says "And of course all those fifteen different garden vegetables Campbell's put in it, and that fine beef stock make it so nourishing for youngsters. Mine just spoon up this good soup, and usually ask for more". The third and final reason is "as my all-the-family soup". Here it says "So, naturally, I've made this my all-the=family song. It's a main-dish that's a mandish every time, and a children's delight, too. I call it almost a meal in itself".
January 24, 1949
Life magazine
1
$8.00
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Campbell 180

Full color 9 1/2" x 13 1/2" ad for Campbell's soup that insists that "It's Chicken Soup New Orleans style!". Pictured in the ad is a bowl of this delicious soup sitting in a colorful bowl on a fancy dining room table. There is a can of Chicken Gumbo soup next to the pictured bowl. The ad headline claims that "Up from Creole kitchens comes a different and delightful chicken soup". Then the ad goes into details about this soup. "Old New Orleans! Famous city of famous dishes and one of the most famous of all is chicken gumbo soup. Have you tasted this excitingly different chicken soup - a soup of rich chicken stock and garden vegetables? As Campbell's make it today - adapted from an honored old Creole recipe - it's a delight from first delicious sip to last satisfying spoonful. Just to list the good things that go into Campbell's Chicken Gumbo Soup is to tempt your appetite. It's deep-flavored chicken stock is crammed with such delicacies as green okra, luscious tomatoes, fluffy rice and tender pieces of chicken - all seasoned with savory herbs".
May 1949
Woman's Home Companion
1
$8.00
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Campbell's 187

Full color 9 1/2" x 13 1/2" ad for some of the things you can do with Campbell's Soups in the Sumertime, There is a picture of one of the Campbell Kids walking with equipment for gardening and the headline says "Come On...it's June!". The ad has three suggestions for summertime meals and each feature a different soup from Campbell's. The first, of couse, is Tomato Soup and includes other sides to make the meal appealing. Next they have Campbell's Beef Noodle Soup and a tasty list of side items. Last they show Campbell's Vegetable Soup with enough for a hungry man. You are reminded how nourishing these soups are and how fast and easy they are to make.
June 13, 1949
Life magazine
1
$8.00
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Campbell's 63

Full color 9" x 12" ad for their Chicken Noodle Soup. There is an image of an old and faded recipe for Chicken Noodle Soup with a series of directions such as taking a whole chicken and putting it into the pot. The text below claims that Campbell's version of this soup is just as hearty as the old one and will tgempt and satisfy the members of your table.
September 1949
Better Homes and Gardens
1
$8.00
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Campbell 96

Full color 9 1/2" x 13 1/2" ad that tries to get you to using Campbell's soup for your babies because you might as well get them used to it. The ad has a picture of a little girl in a high chair holding her soup spoon up to her mouth as she has a full-sized bowl sitting in front of her. The ad starts off with "Famous first words: "M-m-m, Good". It then continues with "After strained baby foods, youngsters join the family in praise of Campbell's Soups. When the Doctor says baby is ready for his first chewing foods, it's time to start serving him Campbell's Soups. As their first grown-up foods, babies take to Campbell's Soups as eagerly as the rest of the family do. What is more, these soups are easy for Baby to digest and abundant with nutriment he needs. Carefully selected vegetables, choice meats, fine meat stocks, all painstakingly prepared and expertly combined...these make Campbell's Soups just right, as right for Baby as they aree for all the family. To start Baby off, why not buy a can or two of each of the soups listed below?". The soups they suggest starting Baby off with are Asparagus, Beef, Chicken with Rice, Green Pea, Tomato, Vegetable, Vegetarian Vegetable and Vegetable Beef.
January 16, 1950
Life magazine
1
$8.00
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Campbell 178

Full color 9 1/2" x 13" ad that is for Campbell's Tomato Soup. This ad starts off with the headline asking "How to get the most out of a can of Tomato Soup" and then shows three pictures, with descriptions, that give you ideas. The first picture shows a bowl of Campbell's Tomato Soup at a setting in a dinner table where you can see large plates of meat and cottage cheese waiting. The description says that this is "A Dish for All Occasions" and, then says, "Naturally, you think of tomato soup as the most versatile of all soups. You build family lunches and suppers around it, for instance, you serve it when company comes; you let your children have it often - for school day lunches and early-to-bed suppers; preparing it with milk; you serve it to perk up convalescent appetites; you "lunch-alone" with it; you combine it with other soups". The second description is entitled "Tomato-glorified Beef Stew" and says, "Do try this: try your favorite beef stew recipe, add 1 can of condensed tomato soup. That's all". The third suggestion is entitled "Tomato-enlivened Hamburgers" and, then says, that "Broiled hamburgers take on new interest when you do this: As you lift them brown and sizzling from the pan, pour over them a can of tomato soup (heated just as is)". For the complete descriptions on each of these, plus the entire article from Anne Marshall, you will just have to buy this ad.
October 1950
Woman's Home Companion
1
$8.00
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Campbell 268

Full color 10" x 14" ad that shows you how many different ways Campbell can give you Soup for Lunch. The ad calls this "Delicious! Nourishing! Satisfying!" and claim that every day, 27 million Americans have soup of some kind. There are 22 different kinds of Campbell's shown in the ad with descriptions meant to convince you to buy your favorite, or two.
November 27, 1950
Life magazine
1
$8.00
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Campbell 80

Full color 9 1/2" x 13 1/2" ad that sells us on the Campbell's Clam Chowder Soup. There is a drawing of the Campbell Kid holding a bucket and wearing a raincoat and hollering "Ahoy, Folks!" at the top of the page. Next to her the ad says "Any time! Any place! Clam Chowder you'll all go for!" as it stands above a drawing of a big bowl of this hot product on the table. The ad says that this is "Hearty and smacking good is this famous "soup of the sea", made of choice clams and vegetables!". It then says that "No matter where you live...Chicago, Illinois or Tip Top, Tennessee...you can enjoy this savory sea-side soup as often as you like, simply by dropping in at your grocers! For Campbell's brings to all America the zesty seafood dish that is a real favorite with folks along both seaboards... If you've never tasted Campbell's Clam Chowder, you have a treat in store for you. Selected bay clams, tomatoes, potatoes and spices are blended according to a wonderful old recipe". There is a drawing beneath the bowl of soup that shows an old boating scene with several boats tied up and waiting to go out. The caption here says that "In bays and inlets along the seacoast, choice slams are gathered and shipped to Campbell's Kitchens to make America's favorite clam chowder".
February 12, 1951
Life magazine
1
$8.00
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Campbell 184

Full color 9 1/2" x 13" ad for their Cream of Mushroom Soup. The ad headline tells us that Mushrooms and Cream make a Heavenly Team!" and the ad contains a few ideas for things to do for meals by claiming that it "makes a grand cream sauce, too".
March 26, 1951
Life magazine
2
$8.00
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Campbell 14

Full color 5 1/4 x 14" ad for Campbell's Condensed Tomato Soup. This ad starts with a recipe for "Quick Beef Stew over Baked Potatoes". The ad calls it "An old-favorite with a new face". After giving the recipe we go down to the part about the Campbell's Tomato Soup. The headline says that you should "Make it with America's favorite tomato cooking sauce! Smoother...Richer...Better-Tasting!". It then says that if you "Compare Campbell's Tomato Soup, just as it comes from the can, with any other tomato cooking sauce! You'll find it's richer...thicker...smoother...with a velvety texture and wonderful zesty flavor. For Campbell's is made from luscious, red-ripe tomatoes, fine table butter and seasonings - 17 choice ingredients in all! It's a balanced sauce. And that's why Campbell's Tomato Soup is used more than any other brand of any tomato product as a cooking and pour-on sauce! Try it! You'll love it!"
April 1951
Woman's Home Companion
1
$8.00
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Campbell 208

Full color 9 1/2" x 13" ad for their Cream of Mushroom Soup. Against a green backdrop that approximates a green tablecloth is seen several pieces of white china with green trim. A bowl on a platter is filled with this tasty soup from Campbell's and the pitcher is filled with Heavy Whipping Cream while several fresh mushrooms are lying loose. The ad headline says "This Luxury Soup you'll love...puts a welcome in Budget Meals" and the text mentions that it is "Made of Cultivated Mushrooms and Extra-Heavy Cream". There are suggestions for a lunch and a dinner based around this soup and there is a recipe for a Rich, smooth Sauce made from their soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 9, 1951
Life magazine
1
$8.00
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Campbell 45

Full color 9 1/2" x 13 1/2" ad for their Chicken Noodle Soup. The ad has a picture of a bowl of this soup sitting on a red, white and blue banner over the caption "Six Generations have loved this soup...Here's why your family will want it, often!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1951
Life magazine
1
$8.00
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Campbell 28

Full color 9 3/4" x 13 3/4" ad that is for a variety of the Campbell's Soups For Lunch that were available. This ad has the headline "Soup for Lunch" and it has a drawing of a young boy, probably home for lunch, sitting at the table with a lunch consisting of a glass of milk, a sandwich properly made, several items for dessert and a bowl of soup that he is eating as we speak. The ad tells us that "Every Day Millions of Healthy Children share this happy eating habit..." and the ad mentions three different choices that you could make. The first one is labeled Soup And Salad and it has Campbell's Cream of Celery Soup, Green Pepper Rings with Cottage Cheese and Crackers. The second one is labeled Soup And Dessert and has Campbell's Green Pea Soup, Potato Chips, Baked Pears and Coffee. And the third of these choices is entitled Soup, Sandwich and Dessert. This one has Campbell's Chicken with Rice Soup, Peanut Butter & Bacon Sandwich, Gingerbread and Milk.
August 20, 1951
Life magazine
1
$8.00
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Campbell 242

Full color 9 1/2" x 13" ad with different ways to use their Tomato Soup. Over a picture of a kitchen table covered with a green plaid tableclothe and spread with different enticing foods are the words "First: you take TOMATO Soup-". These ideas come courtesy of Anne Marshall and include adding it to a Stew, heating it and pouring it over Hamburgers and just making Cream of Tomato and Tomato soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
1
$8.00
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Campbell 42

Full color 9 3/4" x 13 3/4" ad that describes Campbell's Tomato Soup. This is a very encompassing ad that describes the many ways that Campbell's Tomato Soup could be used, in fact, as the ad headline says "More women than ever before are saying: It's the handiest thing on my kitchen shelf!". It then says "And no wonder! For this great 3-way soup is just about thre most useful of all foods...delicious and convenient as a soup...as a pour-on sauce...and as a cooking ingredient. Everywhere in America women build meals around good big bowls of Campbell's Tomato Soup because they know it is nourishing...and welcomed by young and old alike. It's rich, zestful flavor...it's cheery red color...give an extra "lift" to almost any dish. Use it frequently! Your family will love it". This ad has nine pictures with different ways to use this soup, and some of them will surprise you.
October 15, 1951
Life magazine
1
$8.00
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Campbell 269

Full color 10" x 13" ad shows the Campbell Kid rowing a boat filled with clams. The ad explains the value of their Clam Chowder. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1951
Life magazine
0
$8.00
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Campbell 9

Temporarily
Sold Out

Full color 9 1/2" x 12 1/2" ad that is for Campbell's Chicken Noodle Soup. Now that Christmas is coming up, and there is a lot of shopping and preparing to do, "When "there just aren't enough hours in the day" Give Them SOUP FOR LUNCH". The ad has a drawing of a mother, her daughter and her son, carrying and pulling a sled full of Christmas presents home for lunch and the headline of the ad says it all, "Good hot soup makes a grand quick meal". The text continues on by saying there are "Only a few more shopping days to Christmas"...it's a happy but breathless time of year. A busy wife and mother has to be clever if she wants to get everything done. And that's where soup can be a big help! For millions of women have found that they can give their families delicious, nourishing meals in practically no time of they plan them around big steaming, bowls of soup. Soup gives them meats and vegetables in a thrifty, easy-to-prepare form. So today, and every day, why not have soup for lunch". To the right of the text there are two pictures, one saying "Soup, Salad and Dessert" and showing the table set with a bowl of Campbell's Chicken Noodle Soup, Peach and Cottage Cheese Salad and a whole Mince Meat Pie. The second picture shows a woman reaching up and holding a can of Campbell's Chicken Noodle Soup that she has pulled from her two shelves full of Campbell's Soups.

1
$8.00
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Campbell 234

Full color 9 1/2" x 13 1/2" ad urging you to have Good Hot Soup for Lunch. A Mother and her son are shown smiling at each other as they eat bowl of soup at the kitchen table and the headline says that it is "Hot and Hearty...and Oh, So Good!" with a fixing time of only four minutes. At the side of the ad are two drawings of soup, sandwich and dessert using Cream of Mushroom soup on one picture and Vegetable Coup in the other. There is also a picture of a lady, ahead of the game, standing in front of her Soup Shelf.
December 31, 1951
Life magazine
1
$8.00
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Campbell 75

Full color 9 1/" x 14" ad for the fact that some of the Campbell's Soups were thought to be acceptable for food for babies. The top of the ad calls this a "Red Letter Day" and says that "Now he's old enough to have a bowl of Campbell's Soup with the family". There is a picture of a small child sitting in his high chair while holding a metal spoon in his mouth as he is smiling and looking up at Mother. Sitting in front of him is a LARGE bowl of Campbell's Vegetable Beef Soup. It seems that if they were going to feed the child all of that, he would probably explode. Below the picture of the child the ad says that you should "Start Baby with these:". It then lists the eleven soups that were supposed to be applicable for a young child to eat. There was Tomato, Vegetable, Vegetable Beef, Vegetarian Vegetable, Cream of Asparagus, Chicken with Rice, Chicken Noodle, Cream of Celery, Green Pea, Scotch Broth and Beef Noodle. The ad says that "Talk about Big Moments! Only a year old, yet Doctor says Baby already needs "growing-up" food. When this happens to your baby, choose the food millions of mothers have chosen for years - Campbell's Soups, a food they know is good".
1952
Life magazine
1
$8.00
View
Campbell 181

Full color 10" x 13 1/2" ad that highlights the many different kinds of Campbell's Soups that were avaiable. This ad has a drawing that shows a lady serving Campbell's Tomato Soup to two boys, they might be her sons, wearing baseball uniforms for lunch. The words in this ad say that you can "Make a HIT with your ball team! Soup For Lunch. Soup is perfect for your one hot dish for cool summer meals! Experienced mothers know...and nutrition experts confirm...that every meal needs at least one hot dish. And right across America, a top favorite hot dish at midday is soup. For soup is grand good eating...and it makes cold foods taste better, too. Rich with the wholesome goodness of meats and vegetables, the whole family likes it...and it's done in a jiffy - you and your kitchen stay cool! There are so many delicious Campbell's Soups to choose from...Have soup for lunch today". Underneath this are pictures showing two different meals: the first one shows Campbell's Bean with Bacon Soup and the other shows Campbell's Chicken Noodle Soup and the third picture shows a lady reaching up to her cabinet where she has an assortment of Campbell's Soups stored and the headline has her saying that "My Soup Shelf is a WONDERFUL Help".
August 4, 1952
Life magazine
1
$8.00
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Campbell 227

Full color 7 3/4" x 10 3/4" ad with the message that School Days are Soup Days. There is a picture of a table spread with an assortment of food including several bowls of different kinds of soup, cups of soup and a wide-mouth thermos ("now on sale at many stores throughout the country") filled with soup from Campbell's. The Director of Home Economics for Campbell's Anne Marshall speaks of the importance of giving your chileren a good lunch and soup gives you the ability to give them more variety.
September 1952
Good Housekeeping
1
$8.00
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Campbell 88

Full color 5" x 13 1/2" ad for their Tomato Soup with a recipe for something called a Swiss Surprise. The ad has a picture of this dish with a knife and a fork in it and has a recipe card with the simple directions. The ad also mentions a New, Free Recipe Book they were offering that was claimed to contain "114 delicious recipes like this". The ad has a coupon for the reader to fill out and mail in to receive their recipe book.
September 1952
McCall's
1
$8.00
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Campbell 58

Full color 9 1/2" x 13" ad that is for Campbell's Tomato Soup and their Campbell's Vegetable Soup. Next to a drawing of two children that seem to be going to school are the words "School days are soup days! Give them Soup For Lunch". The ad then says that you should "Give growing children the one hot dish at midday, that food experts recommend. A healthy child is a small dynamo pouring out energy from dawn to dark. Every mother knows by instinct what modern educators and dieticians affirm...that children need one good hot dish at lunch to warm amd sustain. And for that hot dish, soup is ideal. For soup is both delicious and nourishing. It's easy to serve (Just 4 minutes from stove to table), easy on the pocketbook. There are 21 Campbell's Kinds to choose from!...So why not give your children soup for lunch". Beneath this are two different pictures drawn in. The first is entitled Lunch At Home and shows a table set with a platter of Campbell's Tomato Soup and the other is entitled Lunch At School and shows a sandwich, some assorted vegetables and a thermos filled with Campbell's Vegetable Soup.
September 1, 1952
Life magazine
1
$8.00
View
Campbell 228

Full color 9 1/2" x 13" ad for their Tomato Soup. There is a picture of a table that has been set with tomato soup used in various ways. There is a bowl of regular tomato soup, a bowl that has had milk added to become a Cream of Tomato soup, a bowl of macaroni that has been made with tomato soup and a platter filled with hamburgers that have been covered with a sauce with tomato soup as the main ingredient. The text gives more directions on how to make these different meals and talks about what you can serve with tomato soup to make it a MEAL.
October 1952
McCall's
1
$8.00
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Campbell 53

Full color 9 1/2" x 13 1/2" ad for their New Tomato Ketchup. There is a picture of a huge burger topped with this condiment with the bottle standing next to it. The headline offers "For you Ketchup Lovers who want Rich, Fresh Tomato Flavor" and the text urges "a leisurely look" at the "bright, fresh color" made with Campbell's know-how from luscious, deep-red, vine-ripened tomatoes.
October 13, 1952
Life magazine
1
$8.00
View
Campbell 68

Full color 9 1/2" x 13 1/2" ad that is for Campbell's Vegetable Soup. The ad starts off with the Campbell's Guy standing there with a basket of vegetables on his shoulder and he is saying that they are "Almost a meal in itself!". It is showing just what he is talking about with Beef Stock, Tomatoes, Carrots, White and Sweet Potatoes, Peas, Corn, Limas, Barley, Onions, Macaroni, Okra, Celery, Cabbage, Turnips, Peppers and Parsley. Above a drawing of a bowl of this tremendous soup it claims that this is "A Regular Market Basket Of Luscious Garden Vegetables. - 14 different ones - blend their flavors in a sturdy beef stock. No wonder it's such a grand soup to sit down to...inviting with the first spoonful...satisfying to the last!".
October 20, 1952
Life magazine
1
$8.00
View
Campbell 271

Full color 9 1/2" x 13 1/2" ad for the concept of Good Hot Soup for Lunch. There is a drawing of a smiling Mother and daughter sitting at the table eating soup and sandwiches. The text talks about why soup is a sensible choice, especially with a sandwich and dessert, and mentions that Campbell was offering 21 different kinds at this time. There is a small picture of a bowl of Green Pea Soup along with a cheeseburger and a piece of cherry pie and another small picture of a proud lady standing in front of her pantry shelf that is filled with cans of Campbell soup.
March 16, 1953
Life magazine &
March 21, 1953
Saturday Evening Post
2
$8.00
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Campbell 73

Full color 14" x 13 1/2" ad that is dedicated to the Campbell's Beef Noodle Soup. At the top of the page it has a banner saying "Try it and you'll agree" with the people below who are saying "Such a rich beef stock", "Gee, I like those noodles" and "Those pieces of beef...M-m-m good!". There is a large bowl of this soup sitting there and the ad headline urges you to "Serve this family favorite. You'll find it grand for lunch or supper". It continues by saying that "Here's a noodle soup that gives you the good flavor of beef all through. And what could be more appealing these days! Yes, you'll taste beef in the stock...you'll love its flavor in the delicious egg noodles...and of course you'll enjoy the tender pieces of beef. No wonder folks welcome this tempting and hearty soup to the table time after time. Women everywhere are serving it as the main dish for family lunches and suppers, and for the children's meals. Are you keeping this nourishing beef noodle soup on your Soup Shelf".
March 23, 1953
Life magazine

$8.00
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Campbell 183

Full color 9 1/4" x 13 1/2" ad that is for Campbell's Cream of Chicken Soup. This ad starts off by saying that "Where the Chicken's Plenty and the Cream is Rich" and has a drawing of the Campbell's Guy and the Campbell's Girl standing, dressed as farmers, out in front of a barn. The ad has a drawing of a bowl of Campbell's Cream of Chicken Soup, I know that's what it is because there is a full can of it, next to the plate. The picture shows someone preparing to eat a spoonful of it. The text below this says that "No wonder old-time farm cooking created this fine soup" and there is a drawing of a kitchen with three generations of people working on a meal. The text says that "In sunny farm kitchens of long ago - where the chicken and cream were plentiful - good home cooks created this delicious, substantial soup. Today, in making Campbell's Cream of Chicken Soup, an equally generous hand is used. To a slow-simmered chicken broth are added heavy whipping cream and tender pieces of chicken, with a garnish of celery. Result - a soup rich with chicken...smooth with cream...and in only a few years, one of Campbell's most popular soups. Is it on your soup shelf?".
March 30, 1953
Life magazine
1
$8.00
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Campbell 270

Full color 9 1/2" x 13 1/2" ad for Campbell's Chicken Noodle Soup. It has a drawing at the top of the page of the three typical young Americans that Campbell's used in their advertising marching along dressed as young revolutionaries while playing a tune about freedom. The ad says that "Since the days of "Yankee Doodle" folks have cheered for Chicken Noodle". The ad assures us that "Campbell's make this soup today just as our forefathers enjoyed it...with fine, plump chickens and lots of golden egg noodles. Are you serving it regularly?". Shown in the ad is a large bowl of this delicious soup on a plate with several crackers and a ribbon of red, white and blue wrapped around it.
1953
Life magazine
1
$8.00
View
Campbell 177

Full color 9 1/2" x 13" ad for their Vegetable Beef Soup has a photo of a young baby smiling away as he sits in a high chair with a bowl of this soup in front of him. The ad headline identifies this moment as the "Most Exciting Milestone...the day he's old enough to join the family in enjoying Campbell's Soups!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1953
Life magazine
0
$8.00
View
Campbell's 12

Temporarily
Sold Out

Full color 9 1/2" x 13 1/2" ad for the convenience and value of their Soups. The ad has a picture of a lunch table that is graced with a bowl of Campbell's Vegetable Beef soup, some celery and crackers and a piece of Coconut Meringue Pie. The ad headline says that it "Looks good...Tastes good...Is good! Soup for Lunch. In 4 minutes it's on the table!". The ad has a smaller picture of a lady standing in front of her pantry shelf that is filled with an assortment of different flavors of Campbell's Soup and the caption warns you to "Keep a full Soup Shelf for quick, easy meals!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
2
$8.00
View
Campbell 37

Full color 10" x 14" ad that tells us "How to find time at Christmas". Shown in the ad is a dining room table filled up with items made from Campbell's Products. The start to the information says "Just plan quick, easy meals with brimming bowls of good soup". After the introduction to "Happy Time" the ad starts to tell us what to do. It says to choose a favorite soup and then "add a platter of eggs, or quick-broil some sausages, or heat a casserole of beans - and there's your meal". At the right there is a little drawing that gives the advice, "A good cook keeps a full soup shelf" and, at the bottom of the page, there are good meals to plan around tomato soup or green pea soup.
December 1953
Ladies Home Journal
1
$8.00
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Campbell 124

Full color 10" x 14" ad that has a very colorful photo for Campbell's Chicken Noodle Soup. There is an overhead shot of a table set with a wonderful meal with a big bowl of Chicken Noodle Soup with a plate lined with a cartoon character of a young girl chasing a chicken. There is also a glass of milk, a plate of crackers and a bowl of cut fruit. The text says that "Young and old, everybody likes chicken - tenderly cooked in a golden chicken broth with oodles of good egg noodles". At the bottom of the ad are the words "So good - so nutritious - so simply delicious! Campbell's Chicken Noodle Soup".
October 25, 1954
Life magazine
1
$8.00
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Campbell 206

Full color 9 1/2" x 12 1/2" ad for some of the different ways that Campbell's Soup can help you with your cooking. The ad headline introduces "New! Quick! Delicious! Gourmet sauces made with soup!" and shows four unique ideas that can be done with Campbell Soup. The first picture has a can of Tomato Soup next to a dinner that is having a Quick Barbecue Sauce poured over it with the recipe in the ad. The second picture shows a can of Cream of Celery Soup and a Quick Mustard Sauce being poured over a ham and the simple recipe is included. The third picture has a can of Cream of Chicken Soup next to a plate of shrimp that is having a Quick Curry Sauce poured on. Lastly there is a picture that has a can of Cream of Mushroom Soup next to a plate of chicken with a Quick Almond Sauce being added. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1955
Ladies Home Journal
1
$8.00
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Campbell 36

Full color 10" x 14" ad that is another one for Campbell's Chicken with Rice Soup. The picture in this ad shows a male hands opening up a green lunch box and pouring Campbell's Chicken with Rice Soup from his green thermos. He still has a sandwich and an apple left for lunch and the headline says that "My Jim and my Jimmy like hot soup for lunch". We are told in the ad that "Almost everybody likes soup for lunch". They spend the next few sentences describing just how good this soup really is and that it just takes four minutes to get it ready. We are told that this is one of the 21 brands of soup that Campbell's was making at that time. "Once a day...every day...Soup".
January 9, 1956
Life magazine
1
$8.00
View
Campbell 164

Full color 10" x 14" ad with a kitchen table set with a big bowl of Campbell's Chicken Noodle Soup, several smaller bowls and a plate full of assorted sandwiches. The headline under this picture says "Soup's right for shopping night!". The text says "Stores open tonight? Then do yourself a big favor. Before you hurry off, have a good quick supper". They suggest that you have Campbell's Chicken Noodle soup because it can be ready in four minutes. The saying that is Campbell's is "Once a day...every day...soup!"
February 20, 1956
Life magazine
1
$8.00
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Campbell 120

Full color 9 1/2" x 13 1/2" ad that is for Campbell's Beef Soup, now, in this ad, advertised as being "Now! Better Than Ever" and "With Vegetables and Barley". The ad has a large bowl of this delicious looking soup, sitting there, steam rising, and a spoonful of it being raised from the bowl. The ad says that "Campbell's Beef Soup has always been a great favorite with millions of families. But today it's even better than ever. When you try some soon - here's what you'll find. It looks inviting. That's the first thing you'll see - it's brown and appetizing color! It tastes beefier - that's the second thing you'll discover. The broth is richer. The beef - and there's a lot of it - is fine and lean. Barley adds nourishment - and so do carrots, potatoes, celery, onions and the Campbell's Tomato. In short, you should try this improved Beef Soup immediately. Put it on your shopping list. It's a soup you will have again and again. You'll find it a great family soup - the kind everybody enjoys. And since Campbell's Beef Soup brings you proteins, vitamins and minerals in beef, barley and vegetables, you'll be doing yourself a favor when you have it often. Why don't you have a big bowlful of Campbell's Beef Soup today. It's better than ever".
March 19, 1956
Life magazine
1
$8.00
View
Campbell 210

Full color 9 3/4" x 13 1/2" ad that is for their Campbell's Chicken Gumbo Soup. In this ad we have a drawing of a field in which Okra is being grown, all the way from just budding to flowering fully. The ad headline says "How an African flower has been tamed for the soup kettle. (Okra is a typical example of the pains Campbell's takes to begin with the best)". The story begins: "Originially a native of Africa, Okra is an ornery sort of vegetable. Long, sharp spines stab the unwary picker of the edible pods. The pods have to be picked at exactly the right time to be at their full-flavored best. An experienced picker knows when the pod is ready by the color, but the Okra plant hides the pods under its broad green leaves. Okra's delicate flavor combines unusually well with chicken in soup. Campbell, with its genius for blending, uses Okra in its good Chicken Gumbo. It's also a tasty part of Campbell's Vegetable Soup". This is only a part of the story, there is much more to be told.
April 30, 1956
Life magazine
1
$8.00
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Campbell 203

Full color 7 3/4" x 10 3/4" ad for their Pork and Beans. The ad has a picture of a bowl of this delicious meal and a drawing of well-dressed lady dipping her spoon into this slice of heaven. The text starts of saying that "Here's a high-style miss who knows her beans" and the headline claims that "Folks who know their beans ask for Campbell's". The text describes many of the secrets that are responsible for making their pork and beans the BEST and talks about the three different sizes available to choose from..
June 1956
Good Housekeeping
1
$7.50
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Campbell 50

Full color 8" x 11" ad for a way to improve any soup. The headline queries "How to get more milk in your meal plan:" and responds by suggesting to "Make a good soup a new soup with milk". The ad contains five pictures of different soups and how they look after being cooked with milk and the captions give suggestions for additional items. The soups being shown are Vegetable Soup, Tomato Soup, Scotch Broth Soup, Cream Soups and Vegetable Beef Soup.
June 1956
Good Housekeeping
1
$7.50
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Campbell 52

Full color 10" x 13 1/2" ad that tells us that "Campbell Care extends even to the traditional pinch of parsley". There is a picture at the top half of the page of a handful of parsley labeled as "Fresh parsley, glistening with ice, as it comes to the Campbell Kitchens". The text of the ad talks about the parsley and it's value in cooking. It talks about when parsley is at it's best, how the women trim the stalks and which of the soups do best with the parsley added to it.
June 4, 1956
Life magazine
1
$8.00
View
Campbell's 125

Full color 8" x 11 1/2" ad for their Beef Broth poured over ice. There is a picture of a can with a hole punched in the top having the contents poured into a glass filled with ice and the headline calls it "Soup on the Rocks!" The text, knowing how unappealing this sounds, starts with the plea, "Wait, don't go away." It also tells us how to do it and mentions a few spices that you may want to add to liven it up and tells us how good it is for us.
July 2, 1956
Sports Illustrated
0
$7.50
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Campbell 71

Temporarily
Sold Out

Full color 9 1/2" x 13 1/2" ad for their Tomato Soup. There is a large picture of a kitchen table with healthy sandwiches and a plate of butter on it while a male hand holds a cup marked with the word His and filled with Tomato Soup and a female hand holds a cup marked Hers in a matching cup. The picture is entitled "Soup and a sandwich for a guy and his gal!" as following this is a description of what we see. It starts with the statement "Somebody likes his sandwich big" while the next statement says that Somebody else likes her sandwich small". The claim is made that they have "a Soup-Plate Lunch". This is identified as one with a different type sandwich but the same great soup, Campbell's Tomato Soup. It goes into what is best about these 21 soups further on in the ad.
July 9, 1956
Life magazine
1
$7.50
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Campbell 166

Full color 9 1/2" x 13" ad for their Beef Soup. The smaller picture on the left side is black and white and shows a man slowly walking down a rainy city sidewalk in the evening while the right side, larger picture is in color and shows a bowl of warm, delicious Campbell's Beef Soup in a bowl on the kitchen table where a spoon full of this product has been withdrawn and is making it's way toward a hungry mouth. The headline tells us "There's no day like a cold and rainy day...to hurry you home to cheerful lights - the warmth of a family...and a bowl of soup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1956
Life magazine
1
$7.50
View
Campbell 49

Full color 10" x 13 1/2" ad that is for Campbell's Vegetable Beef Soup. This ad has a drawing of a plate set for lunch and this plate has a large bowl of Campbell's Vegetable Beef Soup, some lettuce, tomatoes, onions and cheese and a dessert frozen fruit pie and the headline for this item says "New Idea: Soup-Plate Meal". It then tells that "Here's a whole meal on a plate - a Soup-Plate Meal! Good eating...easy fixing. SOUP, salad or sandwich, if you like, and dessert (A Swanson Frozen Fruit Pie, perhaps!). An all-around, hot and hearty soup is the center of attraction - Campbell's Vegetable Beef Soup. It's a main-course soup, perfectly balanced with the flavors and goodness of fine, lean beef, beef broth and vegetables. A family favorite! Nourishing, too. A "Soup-Plate Meal" is an any-time meal. You can vary it 21 ways with a different Campbell's Soup for the main hot dish. Add whatever else goes best with the soup. Then take your Soup Plate...and enjoy yourself!".
December 3, 1956
Life magazine
1
$7.50
View
Campbell 224

Full color 9 1/2" x 13" ad for their Vegetable Beef Soup. The left-hand picture in the ad shows a person walking away from the camera across a snow-covered, wind-swept field as the day turns slowly to night. The right-hand, larger picture is in color and shows a ladle scooping up a heaping quantity of warm Campbell's Vegetable Beef Soup as several pieces of toasted bread covered with cheese and bacon wait on a plate in the background. The text says "B'rr, but it's cold! Makes you want something piping-hot - like Campbell's Vegetable Beef Soup". It also reminds us that "Soup's a cheerful companion on a bleak, chilly day - or on any day!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
1
$7.50
View
Campbell 48

Full color 10" x 13 1/2" ad that is for Campbell's Tomato Soup. This ad has a drawing that shows the Campbell's Man sitting in a rocking chair with his feet up on a wood stove while the Campbell's Woman is coming towards him carrying two mugs of Campbell's Soup. Below this is a picture that shows four mugs of Tomato Soup in them, each with a big slice of butter floating at the top of the glass. They are neatly arranged behind a mug filled with crackers of all shapes and kinds. The ad tells us "What a welcome...Hot buttered soup and crackers! Make it the soup glowing with the red, red Campbell Tomato...picked vine-ripe, gently simmered, seasoned just so. And in every steaming mug or bowl, drop a square of butter to melt and spread its gold. On the side - fresh crackers, crisp and crunchy. M'm! Good - when the soup is America's favorite - Campbell's Tomato Soup. Make a pleasure of the healthy habit".
March 30, 1957
Life magazine
1
$7.50
View
Campbell 217

Full color 9" x 12" ad for their Tomato Soup. The ad has a picture of someone spooning a sauce over a barbecue grill that is filled with hot dogs and hamburgers. The ad headline over this picture informs us that this ad will tell us "How to make a Souper Barbecue Sauce" and the ad contains a recipe that looks interesting enough to give it a try. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
1
$7.50
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Campbell 40

Full color 9 1/2" x 13 1/2" ad that describes the value of Campbell's Beef Noodle Soup. This ad starts off with the Campbell's Guy dressed up in a football uniform with a "C" on his shirt, pausing to eat a bowl of Campbell's Soup while the Campbell's Girl comes running up behind him, wearing a cheerleading outfit, and carrying a sandwich on a plate. The ad has a headline stating "Quick and easy...and thrifty, too! Campbell's Soups are good for you!". Then we have the giant picture that shows a hot, steaming bowl of this soup with a plate behind it with several slices of bread on it and a slab of butter, just waiting. The ad tells us "Campbell's Beef Noodle Soup...TASTE IT! Dip up a spoonful of those melt-in-your-mouth noodles, that tender beef, that warming, delicious broth! M'm! M'm! Good! Good because it's made the Campbell way. with enriched golden egg noodles, fine lean beef, artful seasoning. Enjoy a bowlful of Campbell's Beef Noodle Soup".
September 8, 1958
Life magazine
1
$7.50
View
Campbell 254

Full color 9 3/4" x 13 1/2" ad that is for Campbell's Tomato Soup. This ad asks the question "Have you had your soup today? Idea: soup 'n burgers" and the photo in the ad, at the front, has a picture of a mug filled with Campbell's Tomato Soup with, behind it, is a picture that shows a hamburger with some relish on it and the top bun partly off the burger. The ad says that it's a "Good idea...for a take it easy meal. Two favorite foods, teamed up on a tray. Hamburgers - and that all-time American favorite, Tomato Soup. (Campbell's, of course) Every sip has the fresh-from-the-vine flavor of the Campbell Tomato, specially grown, and ripened in the sun. Bright and tangy flavor, that makes every bite of your burger taste better. Have a soup-tray meal often".
June 23, 1958
Life magazine &
September 13, 1958
Saturday Evening Post
2
$7.50
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Campbell 231

Full color 10" x 14" ad that was trying to get you to purchase cans of Campbell's Turkey Noodle Soup, Campbell's Minestrone Soup and Campbell's Chicken Vegetable Soup. This ad starts with the heading "To Celebrate The First Anniversary Of 3 GREAT SOUPS Campbell's Makes You This Special Offer 1/2 PRICE REFUND". On the left side of this ad it shows samples of the soups in three different bowls and, on the right side, it starts with another headline that says "Buy all 3! Get half your money back!" and, below this, it has a drawing of the three cans next to a drawing of the Campbell's Girl celebrating next to the words, "Happy Birthday Buy!". The directions are then given: 'It's as easy as saying, "M'm! M'm! Good' 1. Just buy all 3 of these great Campbell's Soups. On the back of each label, write the purchase price and your name and address. 2. Send labels of all 3 cans to the address below. 3. Get back half what you paid for them...in cash! These are the same soups Campbell introduced just a year ago".
October 6, 1958
Life magazine
1
$7.50
View
Campbell 235

Full color 9 1/2" x 13" ad for Campbell's Chicken Noodle Soup shows a young boy working on a big bowl of this soup as the question is asked, "Have you had your soup today?". This boy is sitting in a chair with a white shirt and a big smile as he holds his spoon up for approval. The ad text says that you should "Have a bowlful of sunny contentment - Campbell's Chicken Noodle Soup. Steaming...with delicate fragrant broth. Delicious...with tender chicken bites. Golden...with enriched egg noodles - the kind that melt in your mouth. Everybody loves soup. And Campbell's is quick - 4 minutes. Thrifty - 7 cents a bowl. How easy to have the happy habit - once a day...every day - SOUP!". Next to the soup can in the lower left side it says "M'm! Good! Nourishing good every time...cause it's Campbell's".
October 13, 1958
Life magazine
1
$7.50
View
Campbell 188

Full color 9 3/4" x 13 1/2" ad that is for Campbell's Chicken with Rice Soup. This ad starts off with a cartoon showing the Campbell's Guy wearing chef's clothing and working away at the kitchen stove making, soup, and the Campbell's Girl is standing behind him showing signs of her appreciation. The ad tells us that it's "Quick and easy! Thrifty, too; Campbell's Soups are good for you!". The picture of the table shows a big bowl of Campbell's Chicken with Rice Soup there with a spoon perched upon the edge. The table, breakfast, I would imagine, has a plate with several rolls on it and a pot filled with strawberry jelly there too. The ad text tells us that it "Tastes so good...You'll enjoy it time and time again! Every sunny bowlful gives you fragrant, golden broth...tender pieces of the best parts of the chicken...fluffy, long grain rice. All delicately seasoned the Campbell way for that delicious flavor. Treat yourself to a generous helping of Campbell's Chicken with Rice Soup. And remember, there are 21 delicious Campbell's Soups to help you enjoy the happy habit".
October 27, 1958
Life magazine
1
$7.50
View
Campbell 256

Full color 9 3/4" x 13 1/2" ad that is for Campbell's Turkey Noodle Soup. This ad starts off with a little drawing of the Campbell's Girl watching the Campbell's Boy in hot pursuit of a fast-running turkey. The heading at the top tells us that "Goodness gracious! Here's a treat. Soup that's rich with with turkey meat". Then we have the picture in the ad that shows a big pot of this delicious soup, cooking away, hot enough that you can even see the steam rising from the pot. The text starts off by claiming that "You've never tasted such good turkey in your soup! Because Campbell's Turkey Noodle Soup contains all the best parts of turkey...tender pieces of both light and dark meat. Just savor those choice morsels of turkey, the rich, full-flavored broth. And those enriched egg noodles that melt in your mouth. Enjoy Turkey Noodle Soup often. It's ready in 4 minutes. Costs only 7 cents a serving, makes a pleasure of the healthy habit".
January 19, 1959
Life magazine
1
$7.50
View
Campbell 243

Full color 7 3/4" x 10 3/4" ad for using their Soups in your everyday cooking. The ad headline brings your attention to "4 Souper ways to serve tuna!". The ad has pictures and recipes for Tuna Burgers using Cream of Mushroom soup, Perfect Tuna Casserole using Cream of Chicken soup, Tuna Loaf using Cream of Celery soup and Tuna Shortcake using Cream of Mushroom soup.
March 1959
Good Housekeeping
1
$7.50
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Campbell 41

Full color 9 1/2" x 13 1/2" ad that is for Campbell's Green Pea Soup. The ad starts off with the Campbell's Girl busily working on shucking a bushel full of peas while the Campbell's Guy comes running towards her with another bushel full of them. The ad says that "Here's a smooth puree of peas; Sure to tempt you...sure to please!". The ad then goes to a picture of a table set with many good-looking foods, first of which is a big bowl of Campbell's Green Pea Soup along with croutons floating there. Alongside the soup there are two different dishes, ones that I, in my ignorance, choose not to hazard a guess. The text tells you to "Taste that delicious flavor...of green peas blended with real country butter, deliciously seasoned to bring out the flavor. Hare's a soup that makes any lunch taste better...that adds warm cheer to dinner, too. Enjoy it soon. Like all Campbell's Soups, it takes 4 minutes to prepare, costs less than 7 cents a bowl. Makes a pleasure of the happy habit".
April 13, 1959
Life magazine
1
$7.50
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Campbell 257

Full color 9 1/2" x 13 1/2" ad with more reasons why Campell's has the quality that it does. They claim that the "World's most persnickety buyers shop for Campbell Quality" and there are six photos of buyers inspecting a variety of items that will go into the making of Campbell's products. The text assures that even "Distance is no object" and that "Even science lends a hand" along with the experience of these many buyers.
April 27, 1959
Life magazine
1
$7.50
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Campbell 81

The 'Campbell Kids' at the top of the page above a picture of 'Chicken with Rice Soup' May 12, 1959
Look magazine
1
$7.50 View
Campbell 2

Full color 9 1/2" x 13 1/2" ad for their Newly Improved Chicken Noodle Soup. Pictured in the ad is a large bowl of this soup with the can overhead and the headline claiming that it has "Even more chicken flavor!". The text urges you to "dip in your spoon" and claims that this "steaming, golden broth is richer has more body" than their previous incarnation. There are more descriptions of this improved product which can be cooked in only four minutes at the price of less than 7 cents per serving.
May 18, 1959
Life magazine
1
$7.50
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Campbell 86

Full color 10" x 13" ad that tells how a "National champ grows Campbell Quality for you". Pictured in the ad is a young teen holding up two tomatoes next to his face to be shown for display. The ads motto says "To make the best, begin with the best - then cook with extra care". This ad tells "How Campbell's encouragement of young farm talent pays off in beter eating". It says that "The championship plaque you see at the left pretty well indicates, we think, the kind of quality vegetables that go into Campbell cooking. It was won by James T. Wornley of Oswego, Illinois. His skill in growing Campbell Tomatoes was so superior that it won him top honors in the National Canning Crops Contest".
May 25, 1959
Life magazine
1
$8.00
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Campbell 182

Full color 9 1/2" x 13 3/4" ad that wants you to try their Campbell's Scotch Broth Soup. The ad starts off with two of the Campbell Kids marching along at the top of the page with, the words next to them saying, "Good things begin to happen...when quick summer lunches start with Campbell's Scotch Broth". It then goes down to a picture of a person eating from a big bowl filled with this wonderful soup, this person has taken a spoonful and is pausing with the spoon just above the bowl. The ad text starts off with the statement that "Good things begin to happen from the very first minute you take a Campbell can off your shelf. Speed happens! In less than 5 minutes, you're enjoying that soup. Ease happens. Just heat and eat. And wonderful things happen when you first whiff that good soup".
June 29, 1959
Life magazine
1
$8.00
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Campbell 213

Full color 9 1/2" x 13" ad with three more ideas for using Eggs and different kinds of Campbell's Soup to make appealing meals. The headline calls this Eggs - souper special! and there are complete reciples for all three. The first is Eggs with Cream of Celery Soup and it can be prepared for Brunch. The second, a lunch-time meal, is Eggs and Cream of Mushroom Soup. For supper we have their third suggestion which is an Omlet with Tomato Soup. All three of these sound interesting and worth trying today if you are bored of your regular meals.
August 1959
McCall's
1
$8.00
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Campbell 91

Full color 9" x 13" ad for the Quality of Campbell's products. The top headline says that "To make the best, begin with the best - then cook with extra care". There is a picture of a kitchen table with an assortment of raw vegetables on it and, the words under this one say, "The good, old-time "kitchen garden" vegetables...they all play a role in Campbell's famous blend of flavors". The ad then continues with "Back in the day's when most every home had a kitchen garden, some of the popular vegetables were parsnips, mustard greens, turnip greens, rutabagas, zucchuni and okra. They're a little more unusual these days, so it might surprise you to know that every one of them is used in making Campbell's Soups. You see, as any fine home cook knows, these unsung characters of the vegetable world add special flavor qualities all their own. The "seasoning" vegetables - The trick is to handle such vegetables almost like seasonings. To blend them and combine them so skillfully that, while you don't taste them individually, the result is a triumph of friendly flavors. This means that our chefs have to know every little quirk in every vegetable's personality. They have to know what vegetables get along well with others. What vegetables used indiscreetly will "take over" in a blend of flavors. All this didn't come in a day. In Campbell's test kitchens our chefs have been known to try a certain blend of vegetables more than a hundred ways before they were satisfied. The art of little things - You might think that all this is all a lot of work to go to for little lifts in flavor here and there. But we believe in the little things. They can often make the big difference between merely good cooking and really great cooking. This is the philosophy we live and cook by here at Campbell's."
August 3, 1959
Life magazine
1
$8.00
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Campbell 201

Full color 9 3/4" x 13 3/4" ad that is about "Soup 'N Sandwiches" with Campbell's Tomato Soup, Campbell's Chicken Noodle Soup and Campbell's Vegetable Soup. The secondary heading in this ad says that "Cool Summer Meals Need One Hot Dish! Make It Easy! Make It Soup!". The ad, shows and talks about, a ham and cheese sandwich with Campbell's Tomato Soup, a peanut butter and jelly sandwich along with Campbell's Chicken Noodle Soup and an egg salad sandwich with Campbell's Vegetable Soup. The ad ends with the warning, "Once A Day...Every Day - Soup! Have You Had Your Soup Today?"
August 10, 1959
Life magazine
1
$7.50
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Campbell 237

Full color 9 1/2" x 12 1/2" ad for their tasty Tomato Soup. The ad has a picture of a pair of feminine hands pouring Campbell's Tomato Soup from the saucepan into a waiting thermos with the contents of a large lunch box behind it. The ad headline, next to a picture of the Campbell Kid sitting on a stool eating from his lunchbox, asks you to "Put a little warmth in the lunchbox...and Good Things Begin to Happen". The ad tells you that you can have a different kind of soup every work day for almost a month since there are 21 different flavors of Campbell's Soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
1
$7.50
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Campbell 29

Full color 9 3/4" x 13 1/2" ad that is another one that is for a variety of Campbell's Soups. This ad starts off with the warning that "Good things begin to happen...when good soup's a part of your "good life"". It then shows four pictures of parents having a meal with their children while sharing some Campbell's Soups with them. The first picture shows a mother and a daughter enjoying a lunch while sharing bowls of Campbell's Chicken Noodle Soup. Next we see a father and his young son sharing a talk and bowls of Campbell's Vegetable Soup. Next we see a young boy laughing while he is enjoying a bowl of Campbell's Turkey Noodle Soup and, what looks like, a peanut butter and jelly sandwich. Last we have a young couple sharing smiles and bowls of Campbell's Tomato Soup. As the headline at the end of the ad says, "Once a day...every day...enjoy Campbell's Soup".
December 28, 1959
Life magazine
1
$7.50
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Campbell 239

Full color 9 1/2" x 13 1/2" ad for 2 New Soups, Tomato Rice and Cream of Vegetable. The ad headline states that "Campbell proudly invites you to try 2 Great New Soups" and gives you full paragraph descriptions of each one. The ad also contains several cooking suggestions for ways to make a dull meal just a little less so.
January 16, 1960
Saturday Evening Post
& March 7, 1960
Life magazine
1
$7.50
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Campbell 38

Full color 10" x 13" ad that reminds us that "Good things begin to happen when you serve Soup'n Crackers". The picture in the ad shows twin red-headed boys eating crackers and tomato soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1960
Life magazine
0
$7.50
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Campbell 10

Temporarily
Sold Out

Full color 10" x 13 1/2" ad that tells us that"Everybody's coming back for more! Campbell"s 2 New Soups". Yes, today they were touting their Old-fashioned Tomato Rice and their Cream of Vegetable soups. There is a bowl of each shown in this ad, as well as a can of each shown too. Of the Tomato Soup it says "Sun-ripened tomato goodness has made this soup a favorite from the first spoonful. The famous Campbell's Tomato (good pieces aplenty), plus long-grained rice and other garden vegetables, are blended in a hearty broth seasoned just right. Have you treated your family to Campbell's Old-Fashioned Tomato Rice? They'll love you for it". And, for the Campbell's Cream Of Vegetable soup it says "Seven favorite vegetables are in this soup - gently simmered, delicately seasoned and creamed with milk. It's a wholesome country garden soup - fragrant with fresh-vegetable goodness. Maybe that's why Cream Of Vegetable has become such a favorite so fast. Have plenty heated and ready...all the folks are bound to ask for seconds!"
February 8, 1960
Life magazine
1
$7.50
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Campbell 193

Full color 9 3/4" x 13" ad that is for Campbell's Vegetable Beef Soup. This is a cute ad that shows a father and a little girl eating a lunch together consisting of two bowl os Campbell's Vegetable Beef Soup. They are sitting at the dinner table each eating some of their soup and the ad headline says that "Good things begin to happen when they get their good hot soup". It asks if you've "Got a hungry family to feed? Reach for a can of Campbell's. In just 4 minutes you're dishing up hearty good eating that pleases everybody - young and old. Good things happen when you fix soup for a growing girl or a happy man. Good nutrition happens. Campbell's Soups are made of a wide variety of foods - foods that are good for everybody. Like the 7 garden vegetables and fine lean beef and hearty meat broth in Campbell's Vegetable Beef Soup. Lots of other good things happen, too, when you open a can of Campbell's. Good appetites. Good digestion. Soup smells so good...tastes so good...it just kind of makes everybody feel good all over. You'll never have a dull meal - there are 21 kinds of Campbell's. 21 good reasons for having soup in your house at least once each day. And every single kind is M'm! M'm! Good! Nourishing good!".
April 11, 1960
Life magazine
1
$7.50
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Campbell 202

Full color 9 1/2" x 13 1/2" ad that is for Campbell's V-8 Cocktail Vegetable Juices. This ad has a drawing of a can of this juice next to a cocktail holder filled with the juice, and labeled V-8, in front of celery, carrots, lettuce, tomatoes and any other kind of vegetables that Campbell could put into the drink. The letters say that it "outflavors any single juice". It then says that "Here's one of Summer's most welcome sights...a deep, chilled pitcherful of refreshing V-8! Give it a few minutes in the refrigerator till the frost forms and the color sparkles, and it almost seems to say: "Now I'm nice and cool! Drink me down!". Lively and fresh tasting...8 juices deep...V-8 outflavors any single juice. Vital statistics on V-8 Vegetable Juices: fewer calories than fruit juices...important vitamins and minerals...choice of four sizes, from the individual 6-ounce can to the thirsty family's 46 ouncer".
June 6, 1960
Life magazine
1
$7.50
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Campbell 205

Full color 9 1/2" x 12 1/2" ad for their Chicken with Rice Soup. The ad has a picture of a young girl having Chicken with Rice Soup and a sandwich for lunch. She is sitting at the table having taken one bite from her sandwich and is now attacking the soup with an enthusiastic look in her eyes. The ad headline claims that "Good things begin to happen...when the lady of the house has soup for lunch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
1
$7.50
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Campbell 25

Full color 9 1/2" x 13" ad that is for Campbell's Minestrone Soup. This ad starts off by saying that "Good Things Begin To Happen...when...busy-night suppers are soup suppers" and it shows the Campbell's Guy hopping over a wooden chair while saying "M'm! M'm! Good! Nourishing Good!". Pictured is a big bowl of Campbell's Minestrone Soup being sampled by a man as, in addition to the soup, he has a table full of toast, grapes, sandwich meat and cheese to choose from. The ad text wonders, "Somebody going someplace? Good things begin to happen when you plan a quick, easy supper around good, hot, hearty soup. Speed happens! Ready in 4 minutes for the early birds who take off to Scouts. You can open another can of soup for the head of the house who's eating late. With a big, nourishing bowl of the main hot dish, even a hurry-up supper is a wonderful meal. You'll know your family is going places well fed, well satisfied". The ad goes on for another four thoughts but this is the beginning.
June 27, 1960
Life magazine
1
$7.50
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Campbell 252

Full color 9 3/4" x 13 1/2" ad that is for Campbell's Vegetable Soup. This ad claims that it is "Perfect for Summer - Soup 'n Sandwiches" and has a drawing of the Campbell's Girl hopping over the back of the Campbell's Guy. It then shows a picture of a lunchtime meal having a hot dog, an apple and a bowl of Campbell's Vegetable Soup there waiting for you. The ad then tells us that "Good things begin to happen when you have soup as the one hot dish you need with cool summer meals". It then says that "Soup's the perfect hot dish to have with cool summer meals. It takes almost no time to fix. Easy, too. Just open a can of Campbell's and heat. It's ready to serve in 4 minutes. Team your soup with a favorite sandwich, some fruit and milk if you like. Lunch is ready. Good and ready!". The ad goes on describing the benefits of having this soup and the fact that you get 15 pick-of-the-garden vegetables when you eat this soup.
July 11, 1960
Life magazine
1
$7.50
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Campbell 259

Full color 9 1/2" x 13" ad that helps to explain why their food tastes so good. The ad has a photo of a man who has knelt down to examine one of the plants growing in a healthy looking field. The ad headline calls him "The Ph.D with dusty shoes" and explains that "To make the best, begin with the best - then cook with extra care". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1, 1960
Life magazine
1
$7.50
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Campbell 13

Full color 10" x 13" ad that has a picture that says that "Good things begin to happen when...a "pickup" supper is a soup supper". The soup they are pushing today is Campbell's Chicken Gumbo Soup. This is the soup that is being spoon fed in the ad picture, the table is set and the lady has taken a spoon, dipped it in the soup and is holding it for your approval. If you are looking for a light meal then how about soup. Soup tastes very good and it is surprising just how many proteins, vitamins and minerals you will ingest. Campbell's Chicken Gumbo for example: tender chicken, summer ripe tomatoes, okra, celery and long grain rice. You can't get much better than that. Whenever you would like a dinner that's light, try a Campbell's.
August 22, 1960
Life magazine
1
$7.50
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Campbell's 170

Full color 9 1/2" x 12" ad that is for Campbell'ss Frozen Cream Of Potato Soup. This ad claims that "There are only 3 ways to get this great family favorite at its best" and it claims that they are "1. Fly to France and dine out; 2. Take half a day and make it yourself" and "3. Buy Campbell's Frozen". There is a drawing of a dining room table where a mother is bringing a large bowl of this soup to the table where her two young children and her husband are waiting, smiling for the soup to be delivered. The ad then says that "This is the kind of soup that few women have the time to make as often as their men and kids would like to have it. Born in the country kitchens of France, cream of potato soup has long been a favorite over here. And now, thanks to Campbell's freezing, you can serve it to your family as often as you like".
October 1960
The American Home
1
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Campbell 219

Full color 9 1/2" x 13" ad that suggests feeding your family Campbell's Soup for Lunch. There is a picture of a young boy eating a LARGE bowl of Campbell's Chicken Noodle Soup along with his sandwich, apple and glass of milk. The headline says hopefully that "Good things begin to happen when you have soup for lunch" and the text says of this young boy "He's stoking up for a busy afternoon". This soup is described as "smelling great", "tasting great" and giving "you the whlesome nourishment of good natural foods to make you feel good too."
October 3, 1960
Life magazine &
November 12, 1960
Saturday Evening Post
2
$7.50
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Campbell 100

Full color 9 1/2" x 13 1/2" ad that tries to convince the readers of how important it is to serve Campbell's Soup for lunch every day. The headline says that when you do, Good Things Begin to Happen" and suggests two types of their soup to try. Pictured with a description is their Clam Chowder and their Green Pea Soup.
December 10, 1960
Saturday Evening Post
1
$7.50
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Campbell 84

Full color 9" x 13" ad with more ideas for different meals to make using Campbell's Soup. The headline touts this "New idea! spread-a-burgers and shows a picutre of one of the three meals mentioned in the ad spread on a bottom bun. Nest to a picture of their Tomato Soup it gives a recipe for their Beef Spread-a-Burger, next to a can of Cream of Chicken Soup it has a recipe for Chicken Spread-a-burger and next to a can of Cream of Mushroom Soup there is a recipe for Egg Spread-a-Burger. These are mentioned as being "quick to fix for lunch or supper on busy fall and winter days".
January 1961
The American Home
1
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Campbell 57

Full color 9 3/4" x 13" ad that brings our attention to how much the Campbell's Chicken Noodle Soup appeals to the younger people as well as everyone. The picture in the ad shows two four or five year old twins sharing a lunch of two bowls of Campbell's Chicken Noodle Soup as well as fruit, crackers and milk. The one little girl is watching the other girl as she puts her spoon into the soup and lifts it back out with a spoonful of, well, noodles. The ad headline says that "Good things begin to happen when you serve soup and crackers" and the ad continues by saying that "They're great go-togethers - good little girls, good warming soup and good crisp crackers. For soup smell so good, tastes so good, children just naturally like it. And crackers just naturally taste good with soup. That's Campbell's Chicken Noodle Soup in our twin's soup bowls today. It's so appetizing, wholesome and nourishing and just makes you feel warm and good all over". The ad ends with the question that we all are wondering: "Have you had your soup today? Campbell's (M'm! M'm! Good!)".
February 10 or 11, 1961
Life magazine
2
$7.50
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Campbell 212

Full color 9 1/2" x 12 1/2" ad that wonders "Have you tried these 2 great soups lately?" There are pictures of both in a bowl with a feminine hand holding a spoon that is filled with the respective product. The top picture is of their Tomato Rice soup and the bottom is of their Cream of Vegetable and the text tries to talk up these two under-performing products using the terms "hearty" and "velvety".
March 24, 1961
Life magazine
2
$7.50
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Campbell 90

Full color 9 1/2" x 13 1/2" ad that is one for Campbell's Vegetable Soup. This ad has a picture of two little girls, twins, who are sitting at the table and eating from their bowls of Campbell's Vegetable Soup, one using her right hand and the other using her left, and they also have sandwiches, fruit and milk waiting there for them. The ad says that "Good things begin to happen when there's soup for lunch". The ad then tells us that "There are 15 sun-ripened vegetables in those soup bowls today. Prize Campbell's vegetables, in good beef and vegetable broth. For that's Campbell's Vegetable Soup our twins are enjoying so much. Soup wakes up the appetite. It makes a hot meal out of a cold sandwich lunch. Any one of Campbell's vegetable-rich soups adds good natural nourishment to a meal that is "vegetable poor"".
April 21, 1961
Life magazine
1
$7.50
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Campbell 255

Full color 9 3/4" x 13 1/2" ad that is advertising both Campbell's Clam Chowder and Campbell's Green Pea Soup. This ad starts off by saying that "Good Things Begin To Happen when soup's for lunch every day!" and it has both the Campbell Kids sitting there enjoying lunch. The ad has a picture of both bowls of soup being enjoyed on a table filled with other treats for the people eating. Both pictures have a one paragraph box next to it, making its claims about the value of the particular soup. For the first one, it starts off by saying that you would get "Nourishing good eating with Campbell's Clam Chowder and continues on talking about the soup and the other items waiting there. For the second one it says that you will have a "Hearty lunch in a hurry with Campbell's Green Pea Soup and describing it very well.
May 19, 1961
Life magazine
1
$7.50
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Campbell 249

Full color 10" x 13" ad that wants you to feel good about having Campbell's Chicken Noodle Soup today. The ad headline says that "Good things begin to happen when you have soup for lunch". The headline is placed over someone's place setting for lunch, a plate with a (big) bowl of Campbell's Chicken Noodle Soup sitting to the right of a sandwich that looks like one piece of bread, lettuce, cheese and a tomato. I'm glad that they're eating and not me. The headline says "Soup 'n a sandwich - appetizing, nourishing, thrifty, too". They call the Chicken Noodle soup a "sunny soup", they urge you to "Sip that fragrant chicken broth. Spoon up those enriched egg noodles, those tender chicken pieces. Soup makes any sandwich better tasting, better for you". Maybe I was too soon on discounting the sandwich.
June 2, 1961
Life magazine
1
$7.50
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Campbell's 171

Full color 9 1/2" x 12 1/2" ad that is trying to convince the readers that eating Tomato Soup doesn't have to be boring. The ad has a picture of nine different white bowls of Campbell's Tomato Soup, each prepered a different way. They are under a headline that identifies this as "9 ways to enjoy America's favorite". They are telling you that you can enjoy your Tomato Soup ...with chopped egg, ...with chopped parsley, ...with grated cheese, ...with cereal floats, ...hot buttered, ...with crisp bacon, ...with garlic croutons ...with cucumber slices and ...with whipped cream.
May 5 &
August 29, 1961
Life magazine
3
$7.50
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Campbell 21

Full color 9 1/2" x 13 1/2" ad with an idea on an easy yet nourishing meal. The headline suggests that "This Sunday night - have a delicious soup-plate supper" and there is a picture of such a meal. A sandwich doubled up since the plate is full, an apple, pimentos and a cup of hot Campbell's Chicken and Rice Soup. The text explains how nourishing this meal is and you can change it up with a different kind of the many flavors of Campbell's soup. The question is asked, "Have you had your soup today?"
September 8, 1961
Life magazine
1
$7.50
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Campbell 99

Full color 9 1/2" x 12 1/2" ad that talks about the many people needed to achieve the Campbell's Quality. The ad has a picture of a group of people that it identifies as the Grower, the Home Economist, the Cook, the Fieldman, the Scientist, the Flavor Scout, the Buyer, the Chef and the Campbell Kid. The ad headline calls this group of people "The Who's Who of a Campbell flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 26, 1961
Look magazine
1
$7.50
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Campbell 16

Full color 10" x 13 1/2" ad that advertises Campbell's Tomato Soup and "The famous flavor wrapped in red". This ad has a six-frame short-story and the rest of the ad is a photo of larger-than-life tomatoes. The first picture shows one of the famous Campbell scientists working on making the tomato right. The second shows how it will take three years to do a tomato crop correctly. The third picture shows how the selected seeds are planted in the South and when the seedlings have grown from six to nine inches, they are taken and shipped by truck up North. The fourth picture shows the full tomatoes that are grown and shipped to their kitchens. The fifth picture shows the tomatoes in the kitchen and the judgement that goes on between all of them. The sixth and final picture shows two happy scientists peering into a giant bowl full of whatever it is they are making.
November 3, 1961
Life magazine
1
$7.50
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Campbell 175

Full color 10" x 14" ad that finds a way to advertise their Campbell's Vegetable Soup. At the top of the ad is a cartoon that shows Mom serving her dinner to her two kids and Pop. The ad has a poem saying that you should "Have a lunch that (pause), tastes just great (pause), A Campbell's soup 'n (pause), sandwich plate". Next there is a picture of a large bowl of Campbell's Vegetable Soup and two half sandwiches stacked on top of each other. The headline for this treat is "Great go-togethers Soup 'n sandwich" and then it says that "soup makes any sandwich a good hot meal". In the text that is brought about next it mentions about Campbell's Vegetable soup "For that's the soup with 15 Campbell vegetables in it - green vegetables, yellow vegetables - all of them picked ripe at the peak of their flavor".
January 12, 1962
Lfe magazine
1
$7.50
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Campbell's 123

Full color 9 1/2" x 12 1/2" ad for the fact that Campbell's Food lives up to the same standards that they began with. The ad has a copy of an advertisement from 1916 that shows the Campbell Kid sitting on a scaffold painting a slogan on the side of their factory. The slogan then was "We blend the best with careful pains in skilful combination and every single can contains Our Business Reputation". The ad headline explains that "It's still the promise we make you every day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 23, 1962
Life magazine
1
$7.50
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Campbell 22

Full color 10" x 13 1/2" ad that talks about some of the good things of life. There is a picture of a little girl sitting at the lunch table dealing with a cup of Campbell's Chicken with Rice Soup and a sandwich. She seems to be paying more attention to the sandwich which she seems to have squeezed to the point of breaking. The ad headline says "Soup'n sandwich! Great go-togethers". The ad starts off with "Soup makes a sandwich a good hot lunch" and then gives several reasons why. It then talks about Campbell's Chicken with Rice and says that your children (or your adults) will have "rich chicken broth, tender bites of light and dark chicken and the finest longgrain rice". Too good to pass up.
February 27, 1962
Look magazine
1
$7.50
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Campbell 121

Full color 9 3/4" x 13 1/2" ad that is to entice you to try Campbell's Chicken Noodle Soup. There is a picture of a very cute little girl with a big smile on her face as, in her right hand she is holding a spoon that has a noodle dripping back into the soup, and in her left she is holding a sandwich that seems to have a couple of bites taken from it. The picture is labeled "Great go-togethers" and the headline for the ad says "Campbell's Soup 'n sandwich - 4 minute hot meal". The ad then says that it is "Wholesome, nourishing...M'm! M'm! Good! For it's Campbell's Chicken Noodle Soup. Made with real pieces of plump, tender chicken - the only kind that's good enough for Campbell's. With golden enriched egg noodles and full-bodied chicken broth. Just one of more than 25 good Campbell's Soups".
March 16, 1962
Life magazine
1
$7.50
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Campbell 229

Full color 9 1/2" x 13 1/2" ad for Campbell's Tomato Soup. There is a copy of an old ad for Campbell's Soup and the headline says that "This ad appeared 40 years ago..." and, in the same picture, there is a can of current Campbell's Tomato Soup right next to a very ripe and good-looking tomato. The headline just under this picture says "Have you checked the price of Campbell's Tomato Soup lately?". The ad explains that "Anyone that goes to the store or pays the bills knows what's happened to prices over the years. That's why we thought that you might be interested in this advertisement that ran for Campbell's Tomato Soup on July 2, 1921. It shows that the price was 12 cents a can. If you have a grocery store advertisement handy - or if your memory is really good, we think you'll be mildly amazed to find that this is just about the same price you pay today...same size can, of course. The same kind of price story - though in varying degree - can be told about the other Campbell's Soups". Buy this ad to find out what the rest of the story really was.
April 6, 1962
Life magazine
1
$7.50
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Campbell 207

Full color 10" x 13 1/2" ad for "The famous flavor wrapped in red". This brings us to the Campbell Tomato. It offers "A short story about the Campbell Tomato and why it pleases so many people". It then offers six photographs that document the procedure. It starts off with the dedicated scientists working on the plants. It becomes important to perfect a plant taking three years to get seed for one tomato crop. This seed is sent South where it is planted and, when it has grown to 6 to 9 inches, it is taken from the ground and sent North in temperature controlled trucks. It becomes pampered in every step maturing until completion. They are then washed and showered and checked with the Color Difference Meter to be sure they are the right shade of red. They are then prepared in so many ways to please everyone.
April 24, 1962
Look magazine
1
$7.50
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Campbell 172

Full color 9 3/4" x 13" ad that is advertising Campbell's Chicken Noodle Soup. This ad is like another one from about six months ago, advertising the same product, just using a different little girl and saying something just a little bit different. In this one the different girl also has both of her hands filled, one with her spoon with the noodles dripping down, and in the other one she has a sandwich that is more devoured then the other one was. In this ad the ad headline says that "Campbell puts more goodness in...so she gets more goodness out". It then says that you should "See the chicken in that spoon - chunks of real chicken. See the golden real-egg noodles. Taste the rich real-chicken broth. You can have it ready for your child in four minutes - Campbell's Chicken Noodle Soup".
September 7, 1962
Life magazine
1
$7.50
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Campbell 247

Full color 9 1/2" x 13" ad that has a picture of a very cute little boy sitting in a wicker chair with a bowl of Campbell's Vegetable Beef Soup in front of him. The boy seems to be taking a break in his eating as he sits there with his spoon in his hand and a look like "What next" on his face. It doesn't seem like he has taken any soup yet but he has taken a bite or two from his sandwich. The ad text claims that "Campbell puts more goodness in...so he gets more goodness out. There's goodness for you. Juicy, meaty beef. Bright-tasting vegetables. Sturdy beef broth so good you could drink it by itself. Heat it for your boys...it only takes 4 minutes".
October 19, 1962
Life magazine
1
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Campbell 190

Full color 9 1/2" x 12 1/2" ad that talks about how Campbell's has been able to hold their prices steady, how a can of Tomato Soup that cost 12 cents in 1925 still costs 12 cents today (1962). The ad has a large picture of the Campbell Kid next to the caption "-We think you'll be mildly amazed". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1962
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1
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Campbell 27

Full color 9 1/2" x 13" ad for their Bean with Bacon Soup. There is a picture of an octagon-shaped bowl filled with Campbell's Bean with Bacon soup and sitting on a red tabletop while a spoon filled with this product is lifted for you approval. The headline claims that "Campbell puts more goodness in...so you get more goodness out" and the text talks about the Deep-Flavored Beans in a thick puree.
December 7, 1962
Life magazine
1
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Campbell 89

Full color 9 1/2" x 13" ad for three of their He-Man Soups. There are three bowls of soup placed against a red background and each guarded by one of the Campbell Kids. Shown are Split Pea with Ham, Chili Beef and Vegetable Beef and the captions next to each bowl have a discussion about that particular soup.
February 1, 1963
Life magazine
1
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Campbell 104

Full color 9 1/2" x 12 1/2" ad for their Soup-Mates. Against a red background are two bowls of soup with a different kind of cracker on each one. The ad headline says "Soupsational! 2 Soup-Mates from Campbell" and the text talks about two different kinds of soup that can be combined to make an interesting taste. First it talks about mixing together their Hearty Bean 'n Vegetable soup with their Vegetable Soup and the other suggestion is to combine Beefy Vegetable Noodle with Vegetable Beef Soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1963
Life magazine
1
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Campbell 43

Full color 9 1/2" x 13" ad for their Red Kettle Vegetable Soup mix. The ad has a picture of an old style stove with a red pot warming on it filled with a tasty looking vegetable soup. In the background you can see an opened box of this product with the two cans that come in each box stacked next to the box. The ad headline calls it "The new taste in dry soup mixes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 22, 1963
Life magazine
1
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Campbell 20

Full color 9 1/2" x 13 1/2" ad for the Quality of their TV Brand Dinners. We see a picture of an aluminum tray just out of the oven and a hand is holding up a spoonful of the Mashed Potatoes for our inspection. The headline calls our attention to "Why we made mashed potatoes 200 ways" and the text begins to remind us how Campbell's is always experimenting to make the best product for you. The text describes the many decisions that had to be made; what kind of potatoes to use, should they use milk or cream, or both, how long to cook and whip and what kind of pepper to use. Six months after the tests began, 108 test batches lter, they felt that success had been achieved. They have made many improvements since then as they strive to improve.
March 22, 1963
Life magazine
1
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Campbell 108

Full color 9 1/2" x 12 1/2" ad for their New Turkey Vegetable Soup. The ad has a picture of a spoon that is bring a hearty spoonful of this new creation away from the bowl. Above that is a picture of the Campbell Kid wearing a pilgrim's hat and the phrase "Here's bountiful goodness". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1963
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1
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Campbell 26

Full color 9 1/2" x 13 1/2" ad for their Vegetable Beef Soup. Against the typical red background is a plate with several sandwiches, pickles, an orange and a bowl of their Vegetable Beef Soup. The spoon is being withdrawn from the bowl filled with vegetables and beer as the headline claims that "Campbell's puts more goodness in...so you get more goodness out." This, according to the ad, is a "Wholesome, nourishing 4-minute meal."
April 26 &
September 6, 1963
Life magazine
3
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Campbell 97

Full color 9 1/2" x 13" ad for the quality of the Rice that Campbell uses in their products. On a red surface are three piles of rice from different suppliers and a spoon is lifting up several in the front pile for display to the readers. The headline says "To make the best, begin with the best - then cook with extra care" then, under the picture is the question, "Can you spot the rice Campbell cooks with? It takes 180 days to grow and costs more, but it always cooks up whole and white". The text talks about some of the growing philosophy concerning rice and why Campbell uses the one that it does. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
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Campbell 47

Full color 9 1/2" x 13" ad for the special care that Cambell's uses in choosing and preparing the meats that go into their foods. There is a picture of a cold room with a table filled to overflowing with a variety of appealing, if you are not a vegetarian, meats. Standing behind this display are the Campbell Kid and long-time meat cutter Tony Mietla. The Kid has his usual innocent look on his face and Tony, who is sharpening one of his knives, seems to be looking at the Kid with more than a causal interest. The ad headline explains that "To make the best, begin with the best - then cook with extra care" and the text explains "Why Campbell's meats are always right for the recipe". If I had looked at this ad years ago I would have been on the lookout for strands of red hair or a tattered piece of a white Campbell chef's hat in my soup.
July 16, 1963
&
May 23, 1964
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Campbell 44

Full color 9 1/2" x 13" ad that is for < b>Campbell's Vegetable Beef Soup. This ad has a very cute picture of a little girl putting a spoonful of her soup into her mouth and the ad headline says that "It's the only way I know to get vegetables into her...". It is a very cute picture but, my only concern, is that as full as that bowl is, I am not sure just how many vegetables have gotten into her. The ad continues, "Your story, too? So many mothers find Campbell's Vegetable Soup a lifesaver (with children who like meat but shy away from vegetables). You can expect those tender pieces of beef to disappear first. But even the hardest-to-tempt youngsters will find those six wholesome garden vegetables wonderfully good to eat, too".
September 27, 1963
Life magazine
1
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Campbell 265

Full color 9 1/2" x 13" ad for their Turkey Noodle Soup. There is a picture of this product sitting and waiting for you in a dark brown bowl. The headline wants you to "Come and Get It! It's the Soup of the Month". There is an offer at the bottom of the page for you to receive a quarter from Campbell's if you try two cans and send the labels in to them.
October 18, 1963
Life magazine
1
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Campbell 72

Full color 9 1/2" x 13" ad for their Tomato Soup. The ad has a picture of a dining room table where a bowl is filled with a quantity of Campbell's Tomato Soup and the caption under the picture simply says "4 cents". The ad text explains that, at the time, this is what a serving of their soup would cost. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1963
Saturday Evening Post
1
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Campbell 39

Full color 9 1/2" x 12" ad for their Vegetable Soup. The ad has a photo of a table with a glass of milk, a sandwich made with a lot of cheese and a bowl of soup that has letters that have been arranged to spell WHOA. The ad headline calls this the "Lunch that sticks with an eat-and-run artist: Campbell's Soup and a sandwich (M'm! M'm! Good!)". The text mentions that this might be the thing for anyone in your family who is likely to "treat lunch like a 50-yard dash" and how preparing this only "takes 4 minutes to heat".
October 11, 1963,
March 13, 1964
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June 2, 1964
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Campbell 15

Full color 10" x 14" ad for their Tomato Soup. The ad picture shows two young boys standing around the kitchen each with their own cup of Campbell's Tomato Soup. The two boys are standing around the kitchen enjoying their warm soup and, in fact, the boy in front seems to have his tongue out, licking his lips. The headline tells us that "Soup after school gives them plenty to play on. (and won't spoil their appetites for supper.)". The text talks about how children come home from school starving and that you should consider Campbell's Tomato Soup. The last line of text is that "Soup this good just has to be Campbell's.
November 1, 1963
Life magazine
1
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Campbell's 122

Full color 9 3/4" x 13" ad that is about Campbell's Turkey Noodle Soup. Shown in this ad is a table set for four and they are all having a big bowl of Campbell's Turkey Noodle Soup and a sandwich, that looks like, it is made with Rye Bread with Lettuce, Tomatos and, I think, Bacon. The ad headline says that a "Lunch that makes a family day a holiday. Turkey Noodle Soup (M'm! M'm! Good!)". It then asks, is "The whole family in for lunch? Campbell's Turkey Noodle Soup makes it seem like a holiday. There's real turkey in it (like Thanksgiving). Golden egg noodles. Deep delicious turkey broth. This is a soup that makes a little feast of the simplest sandwich lunch. Yet this wonderful soup costs so little and is so very quick to heat". Sounds good to me!
November 15, 1963
Life magazine
1
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Campbell 238

Full color 10" x 13" ad that is for Campbell's Tomato Soup. This ad, another in a group that appeared over a few year's time, had a photo taken out of a 1921 Saturday Evening Post of an early ad for Campbell's Tomato Soup which showed that it was selling for "12 cents a can". The picture has a label indicating that "This ad appeared 42 years ago..." with the question below it asking, "Have you checked the price of Campbell's Tomato Soup lately?" The ad tells us that "Anyone that goes to the store or pays the bills knows what's happened to prices over the years. That's why we thought you might be interested in this advertisement that ran for Campbell's Tomato Soup on July 2, 1921. It shows the price was 12 cents a can. If you have a grocery store advertisement handy - or if your memory is really good, we think you'll be mildly amazed to find that this is just about the same price you pay today...same size can, of course".
December 3, 1963
Look magazine
1
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Campbell 226

Full color 9 3/4" x 12 3/4" ad that is for Campbell's Bean with Bacon Soup. This ad has a picture showing a hearty bowl of this soup under the words "Ladies, Step Right Up For Your, Soup Of The Month, Campbell's hearty hefty, Bean with Bacon, Soup" and, after this last word, it shows a picture of a can of this particular can of soup. At the bottom of the ad there is a drawing of the little Campbell's Kid pointing upwards towards the statement saying that "We'll send you 25 cents. You get 25 cents just for enjoying this great soup! Buy two cans. Heat it up and eat it. Then mail the labels from both cans of Campbell's Bean with Bacon Soup, with your name and address, to "Bean with Bacon", Box 60C, Mount Vernon, New York. We'll send you 25 cents. Offer expires January 31, 1964. Limit, 1 per family". Well, this offer has expired.
December 6, 1963
Life magazine
1
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Campbell 211

Full color 10" x 13 1/2" ad that helps us understand "How Campbell's gets such good 'food from the sea'." There is a picture that shows the Campbell Kid standing and watching a smiling man in a white chef's uniform as he sorts through a table filled to capacity with oysters, shrimp and other kinds of fish. The text claims that "Our chef's know just what they want and our buyers settle for nothing less" as the text discusses some of the different fish that are carefully looked over.
December 13, 1963
Life magazine
1
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Campbell 102

Full color 9 1/2" x 13 1/2" ad for their Turkey Noodle Soup. There is a picture of a small table set for four with each plate having a bowl of Turkey Noodle Soup and one of several different kinds of sandwiches. The headline calls this a "Lunch that makes a family day a holiday. Turkey Noodle Soup. (<'m! M'm! Good!:" and since this soup has real turkey in it, it seems like Thanksgiving. For it to seem like Thanksgiving to me there would have to be people unbuttoning their pants and a football game playing on the TV with nobody watching it.
December 14, 1963
Saturday Evening Post
1
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Campbell 103

Full color 9 1/2" x 13 1/2" ad for their Vegetable Soup. There is a picture of a kitchen table set with three full bowls of this soup and a plate of crackers on the side as the windows reveal a cold, snow-covered scene outdoors. The headline offers you a "Warm welcome home when it's cold outside" and the text reminds you just how welcome you feel when you get warmed up after a cold day.
January 3, 1964
Life magazine
1
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Campbell 111

Full color 9 1/2" x 13" ad for their Turkey Noodle Soup. Sitting on the table is a can of this soup along with several sandwiches made and wrapped in plastic with assorted fruits at the back of the table. There is also a note with the instructions from Mom. "Heat soup 4 mins. Milk in Refrig. Pls. clean up." The headline tells us that this is "How to talk turkey to your teen-agers (when they're there and you're away.)" This tactic will make all Mothers feel confident that their children will have somewhat of a chance to stoke their fires with a healthy meal.
January 17, 1964
Life magazine
1
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Campbell 109

Full color 9 1/2" x 13" ad that shows another of the ways that Campbell's tries to make their product better for you. The picture in the ad shows a group of men in white coats sitting around a table with bowls of a product in front of them. The picture shows that the room is illumintated with a red light and the text explains that eating under a red light minimizes the effect of how good the food looks to influence how well it tastes. The text goes on to explain more methods that are used to make the testing as impartial as possible so that when the food comes to you, it does taste as good as they can get it.
January 24
Life magazine &
February 25, 1964
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Campbell 98

Full color 10" x 13 1/2" ad that is an ad for the Great Campbell's Cream Soups. Pictured in the ad is a bowl of one of their delicious Cream Soups. It is shown on a table with a brownish table cloth and behind the soup is a glass of water and a brownish plant looking like it needs to be watered. The headline at the top of the information says "To charm a party or pamper a husband serve one of Campbell's great Cream Soups". The information we are given says that "Cream soups (with their tradition of luxury) add a regal touch in dinner that can hardly be equalled. Campbell offers seven luscious cream soups...each homemade-tasting, each ready in minutes." There is a picture down here that shows a can of Campbell's soup next to a can of their frozen soup.
March 10, 1964
Look magazine
1
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Campbell 127

Full color 9 1/2" x 13" ad that tells us about the specially-developed vegetables that Campbell's has produced and uses to make their product even better. Pictured in the ad is an Okra at the front of the picture with tomatoes, peppers, carrots and a mushroom waiting their turn. The slogan that Campbell's uses to make their products is "To make the best, begin with the best - then cook with extra care" and claim that this particular vegetable took 22 years to develop into the product they wanted.
March 24, 1964
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1
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Campbell 95

Full color 9 1/2" x 13 1/2" ad for their Chicken with Rice Soup. There is a child's plaid lunch being prepared, a sandwich, an orange plus another item or two already in there and, the finishing touch, is a bowl of Chicken with Rice Soup being poured into the red thermos. This is called a "Hot idea for the lunch you make at breakfast" and the text describes the thrill of dealing with this come lunch time.
March 27, 1964
Life magazine
1
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Campbell 78

Full color 10" x 13 1/2" ad with a picture of a tabletop with several pieces of vegetable on it. At the back there are a red pepper, a piece of carrot, a mushroom and a tomato while, sitting very proudly, there is a piece of okra sitting in the front. The ad headline asks the question "What is this odd little vegetable in Campbell's "Hall of Fame"? It's so great in soup-making that Campbell spent 22 years making it better". If you are unsure just what this is you have to go to the end of the first paragraph to find out. It is Okra, I know because I had to go there. The ad claims that Campbell's people wanted it so badly that they redesigned it. The ad claims that they redesigned the size of it's leaves so they were smaller and less likely to hide the pod. They claim that there are many other vegetables that this story could be told about.
April 3, 1964
Life magazine
1
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Campbell 169

Full color 9 1/2" x 13" ad that suggests that you "Beef up lunch for a meat-and-potatoes man". This is their way of advertising their Campbell's Vegetable Beef Soup which is one of their more than 30 kinds. The picture shows a bowl of this soup sitting first with an assortment of other delights crowded in. The text says that "If your husband fancies good, plain food, Campbell's Vegetable Beef Soup is for him. Men love it. Look at the beef in that bowl. The substantial, no-nonsense vegetables. The wonderful beef-and-vegetables broth. A big bowlful of this soup makes a meal for a meat-and-potatoes man. And it takes only 4 minutes to heat it".
April 7, 1964
Look magazine
1
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Campbell 176

Full color 9 3/4" x 13" ad that tells the story of what went into the production of Campbell's Green Pea Soup to make it better. The ad starts off with a picture of three bags filled with Green Peas, under the heading that tells us "To make the best, begin with the best - then cook with extra care". The headline of the ad tells us "How Campbell rescued a vanishing flavor. A story about a rare green pea that was down to its last 2 1/2 bushels". It then tells us that "Sometimes, finding the very best ingredients for a particular food we're cooking can turn into quite a project. This is exactly what happened in the case of the peas used in Campbell's Green Pea Soup. In a certain rather rare green pea we found the exact qualities our chefs were looking for. Used in combination with selected sweet peas, this particular pea adds a greener color, a unique flavor, and a richer body than you can get with any other type of pea alone". The ad goes on in its story of how they tried and tried and then, the last crop succeeded. They had managed to save the future of Green Pea Soup!
April 21, 1964
Look magazine
1
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Campbell 233

Full color 9 1/2" x 13" ad for the Quality of Campbell Foods. The ad has a picture of the Campbell Kid in a chef's uniform standing with a cup of hot soup in front of a huge assortment of fresh vegetables and meats. The saying at the top of the page is "To make the best, begin with the best - then cook with extra care". The ad talks about some of the things that the folks at Campbell's does to ensure good food. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 19, 1964
Look magazine
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Campbell 17

Temporarily
Sold Out

Full color 9 1/2" x 13 1/2" ad that is for Campbell's Chicken Noodle Soup, Campbell's Tomato Soup and Campbell's Vegetable Soup. This ad starts off by stating "Soup 'N Sandwiches. 4-Minute meals - wholesome, nourishing, good" then goes into talking about each of these three soups and showing a picture of just what they would look like when prepared with an appropriate sandwich. For the first soup, it says "Have Campbell's Chicken Noodle Soup with your peanut butter and jelly sandwich. Gives you tender chicken, golden enriched egg noodles, delicious chicken broth! And it takes just 4 minutes to prepare". Then, for the second one, it says "Have Campbell's Tomato Soup with your cheese and lettuce sandwich. It's made from prize Campbell's tomatoes, picked sun-ripe and seasoned to perfection. It makes a cold sandwich lunch a better meal". Then, for the last one, it says "Have Campbell's Vegetable Soup with your hamburger. You get the goodness of 15 prize sun-ripened vegetables in lean beef broth. Such a quick, easy way to add healthy nourishment to any summer meal".
June 1964
Ladies Home Journal
1
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Campbell 232

Full color 9 1/2" x 13" ad that wants you to realize just how little the price of Campbell's Soup has gone up, less than inflation. The ad shows a picture of an ad that appeared 43 years ago offering a can of Campbell's Tomato Soup for 12 cents. They wonder "Have you checked the price of Campbell's Tomato Soup lately?" and it mentions that other flavors have kept a lower price than other foods too.
August 22, 1964
Saturday Evening Post
1
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Campbell 85

Full color 9 3/4" x 13" ad that is for Campbell's Chicken Noodle Soup. This ad starts off with a crowd of people staring hungrily at something that seems to be in front of them, in fact, it just might be the bowl of Campbell's Chicken Noodle Soup that is being ladeled in the next picture. The headline claims that "They always eat better when you remember the soup" and the way that the picture looks, i would have to agree. The ad continues by saying that "The world's really big eaters are little ones. No two alike. But a like they have in common is Chicken Noodle Soup with lunch. Campbell's tender chicken, firm noodles and delicious broth not only give them more nourishment, but make everything else they eat taste a little better. It's a good soup to remember". The last headline says that you should "Reach for Campbell's. It's right on your shelf". The picture at the bottom shows a hand holding a can of Chicken Noodle Soup, right in front of a can of Tomato Soup. Hmmm.
September 12, 1964
Saturday Evening Post
1
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Campbell 245

Full color 9 1/2" x 13 1/2" ad for their Tomato Soup. The top picture in the ad shows two young boys riding their bikes on a sunny day and the text claims that "When they slow down for a snack, make it quick, hot and wholesome. Tomato Soup". The larger picture in the ad shows two pairs of young hands holding green and white cups filled with Campbell's Tomato Soup, each topped off with a slice of butter. The headline promises that "They always eat better when you remember the soup". The text reminds you that it makes a healthy and filling snack for any growing children.
September 18, 1964
Life magazine
1
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Campbell 66

Full color 10" x 14" ad for their Vegetable Beef Soup. At the top of the page is a picture of a Grandfather walking across a field with his Grandson on a cold afternoon. It says they are on a "Shortcut to a lunch that's long on energy. Campbell's Vegetable Beef Soup". Below this is a larger picture that shows what they were heading for, a cup of coffee, a single-sided sandwich and a big bowl of their Campbell's Vegetable Beef Soup. Next are the words "They always eat better when you remember the soup". The ad tries to make this sound reasonable, saying that "They need a whole meal halfway through the day - a lunch that gives them energy for a strenuous afternoon". They claim that you will get red meat, sun-ripened vegetables and sturdy beef broth when you eat this meal.
September 25, 1964
Life magazine
1
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Campbell 168

Full color 10" x 13" ad with the headline that assures you that "They always eat better when you remember the soup". Shown in the picture is a platter with a matching bowl of Campbell's Chicken Noodle Soup and the headline in the picture says that it is a "Good start for the end of a non-stop day! Campbell's Chicken Noodle Soup". We are told that "At the end of a hectic day they need a hot, hearty pickup that's more than just nourishing. Campbell's Chicken Noodle Soup gives them golden chicken broth, rich egg noodles and tender bites of a plump chicken to tempt then to eat a better, more satisfying meal. What a delicious way to start relaxing". The headline is correct when it says "They always eat better when you remember the soup".
November 27, 1964
Life magazine
1
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Campbell 174

Full color 10" x 13 1/2" ad for their 2 Farm Country Soups, Noodles & Ground Beef Soup and their Old Fashioned Vegetable Soup. The top line in this ad shouts "New from Campbell" and it announces these amazing soups. The ad shows a bowl of each of these right below the pictures of the can. The Noodles & Ground Beef Soup says that it is made from "3 kinds of Noodles with Ground Beef and pieces of Tomato in Beef Broth". TheOld Fashioned Vegetable Soup says that it is "A soup you'd make yourself if you had a big back-yard vegetable patch". It has "Ten kitchen cut garden vegetables and pearls of macaroni in a clear beef-and-vegetable broth". Sounds good.
January 22, 1965
Life magazine
1
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Campbell 167

Full color 9 1/2" x 13" ad that touts Campbell's Tomato Soup in an ad that tells us "Quick, Campbell's - the Soup!". In the photo of this ad the front door has been opened and a small child is coming in with hat, scarves, coat and a red and displeased face. The ad text tells us "Help! This little one needs good, warm soup. Wonderful, comforting Campbell's. For youngsters this age and this cold, Campbell's Tomato Soup is the official soother. Nothing quite so wholesome tastes so good. Like all Campbell's Soups, it takes the chill out of children in no time". Words of Wisdom to remember are "They always eat better when you remember the soup".
January 29, 1965
Life magazine
1
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Campbell 192

Full color 9" x 12" ad for their New Chicken & Stars Soup. Pictured is a very full bowl placed on a red and white striped table cloth and the headline calls it a "Chicken Soup in a star-spangled manner". You are encouraged to try it and "see if you don't rrelish everything about it". The text mentions many of the tasty ingredients and there is a picture of the Campbell Kid wearing a Colonial Waistcoat.
December 1965
Better Homes & Gardens
1
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Campbell 61

Full color 9 1/2" x 13 1/2" ad that shouts out to us "Something's happened to supper". There is a photo in the ad of a very good-looking dinner and it bears to be noticed. We can only see a portion of the table but there are two, at least, bowls of soup, probably Campbell's Vegetable Soup, a plate full of chicken cooked to perfection and some bread. We can't see the people who are going to be eating this food but they are going to be well-fed. The ad text claims that "Today's informal ways have come to supper. Active families appreciate a meal that's easy. Comfortable. But good. Campbell's Vegetable Soup is made for meals like this. Tastes delicious. Adds both vegetables and beef broth to a supper of cold chicken and crusty bread. If you have yet to discover the charms of relaxed, companionable suppers, give one a try. Reach for the Campbell's. It's right on your shelf".
March 18, 1966
Life magazine
1
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Campbell 198

Full color 10" x 13" ad for their Campbell's Vegetable Soup. This ad has a pair of twins who are dressed the same and eating the same lunch, sandwiches and Campbell's Vegetable Soup. The headline says "Good things begin to happen when there's soup for lunch" and these girls look like they are enjoying it. We are told that "There are 15 sun-ripened vegetables in those soup bowls today. Prize Campbell vegetables, in great beef-and-vegetable broth."
April 21, 1966
Life magazine
1
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Campbell 126

Full color 9 3/4" x 13" ad that has the ad headline tells us just what is being offered for dinner, it says "Hot dog! Campbell's Vegetable Beef Soup!". There is a big bowl of this soup next to a hot dog, one of the many from behind this plate, lathered up with relish and mustard. The ad text tells us that "Everybody loves hot dogs. Everybody loves soup - especially Campbell's Vegetable Beef. Put them together and there's a meal - tempting and nourishing. Hungry? Reach for that Campbell's. It's right on your shelf".
April 22, 1966
Life magazine
1
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Campbell 199

Full color 9 1/2" x 12 1/2" ad that introduces the Campbell Soup version of Oyster Stew and New England Clam Chowder. The ad has a picture of a fishing boat pulling into dock in a rustic New England area and pictures of fresh clams and fresh oysters along with bowls of steaming soups. The ad headline calls them "2 great Seashore Soups from Campbell" and the text describes the traditional taste these products have.
November 1, 1966
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December 3, 1966
Saturday Evening Post
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Campbell 18

Full color 9 1/2" x 13" ad for the Price Value of Campbell's Soup. The ad has a picture of a can of Campbell's Condensed Tomato Soup from 1966 next to a fresh tomato. On the wall behind them is a newspaper ad from July 2, 1921 that mentions a price of "12 cents a can". The text in the ad implies that the price of this same soup in 1966 is nearly the same as it was in 1921. The ad also contains their motto "To make the best, begin with the best - then cook with extra care". This ad is has been used at different times with the number of "years ago" being different amounts.
September 30, 1966
Life magazine
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November 1, 1966
Look magazine
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Campbell 19

Full color 9 1/2" x 13" ad that wants us to believe that "For man-size appetites, a man-size bowl of hearty Old Fashioned Vegetable Soup" is best to handle that. We see a lunch table with a very big bowl of this soup, brought right to the edge of the table, as well as a full-sized uncut sandwich of meat, lettuce with a pickle on top. The text tells us that "Here's the lunch to fill you up when you come home hungry. A whopping big sandwich and a strapping big soup - Campbell's Old Fashioned Vegetable. This is Campbell's newest vegetable soup - the one with kitchen-cut vegetables and pearls of macaroni in hefty, beef-and-vegetable broth. Delicious. And so easy. Just reach for the Campbell's. It's right on your shelf".
October 14, 1966
Life magazine
1
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Campbell 195

Full color 9 1/2" x 13 1/2" ad for their Chicken with Rice Soup. At the top of the page is a black and white picture of a rainy day and two children are making their home for lunch. They are both wearing rain gear but their heads are down as they struggle against the damp elements. Below this is a picture of what is waiting for them, a bowl of Campbell's Chicken with Rice soup and a plate with bread with jelly spread across it. The headline challenges "Come rain...Come Campbell's Chicken with Rice Soup" and the text describes the warmth they will receive from having something like this waiting for them. The next best thing to sunshine.
November 19, 1966
Saturday Evening Post
1
$7.50
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Campbell 107

Full color 9 3/4" x 13 1/2" ad that is another in their "longtime" ads for Campbell's Tomato Soup. This ad has a similar picture to previous ones, with the text at the top of the page saying "To make the best, begin with the best - then cook with extra care" and then having a can of Campbell's Tomato Soup next to a ripened tomato and a copy of the ad that had appeared in Saturday Evening Post on June 2, 1921. In this ad though, the heading in the ad says that "This ad appeared 45 years ago...". The text in the ad that you would be expected to read asks "Have you checked the price of Campbell's Tomato Soup lately?". The rest of the ad reads, pretty much, like the ad from previous ads.
December 17, 1966
Saturday Evening Post
1
$7.50
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Campbell 244

Full color 10" x 13 1/2" ad that deals with the things that make Campbell's best. There is a picture of a man and a woman cooks being interviewed by a man who works for Campbell's. The hint at the top of the page is "To make the best, begin with the best - then cook with extra care". At the middle of the page, under the picture, it says "A Campbell Flavor Scout visits a kitchen in Normandy. Since 1904, our "cook's tours" have helped us bring you the best in flavors". The description describes the "Flavor Scouts", what they do and what they have achieved.
December 23, 1966
Life magazine
1
$7.50
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Campbell 130

Full color 9 1/2" x 13" ad for their Tomato Soup. There is a picture of a pretty blonde in a ski blue outfit with her goggles pulled up on her head sipping on a cup of Campbell's Tomato Soup as she looks off to the right. There is a little four-line stanza that states: "The skier flies downhill so fast. That no one's ever passed 'er. And only our Tomato Soup. Has ever gone down faster." One of the Campbell Kids is smiling at the bottom of the page with cold-weather gear on and a pair of skis in its hands.
February 3, 1967
Life magazine
2
$7.50
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Campbell 106

Full color 9 1/2" x 13" ad for both Campbell's New England Clam Chowder Soup and Campbell's Oyster Stew Soup. This ad starts off with the announcement that there is now "2 Great Seashore Soups from Campbell - Oyster Stew & New England Clam Chowder". It then has an assortment of pictures starting off with one showing a fishing boat pulling up to a long, old wooden pier on the ocean followed by several showing clams bedded into ice along with one of each of these soups and, then, one each of a bowl of each soup sitting and waiting to be tasted. The ad then has two sections below this, the first saying "New! A Treat For Chowder Fans" and, the second one, saying "New! Real Oyster House Stew". Each section describes the wonderful taste that you would be having if you tried the taste of each soup.
February 17, 1967
Life magazine
1
$7.50
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Campbell 258

Full color 9 1/2" x 13 1/2" ad for their Tomato Soup with their Special Offer of sending in 5 Labels and getting seeds for Campbell's Tomato Plants. The ad has a picture of a green container growing all five plants next to a ripe tomato and a can of Campbell's Tomato Soup. The headline says that you can "Grow famous Campbell's tomato plants on your window sill" and the text tells you to hurry because this offer had a final date.
March 3, 1967
Life magazine
1
$7.50
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Campbell 70

Full color 9 1/2" x 13" ad that wants you to realize just how much Campbell has been working on things over the past few years. We can see a table filled with 22 different items of food and, above them, it says that "To make the best, begin with the best - then cook with extra care". The ad headline below the picture tells us that "Not one of these Campbell dishes had been introduced three years ago". I am going to try and list all of the items shown now. There is Campbell's Cream Of Potato Soup, Franco-American Macaroni 'n Beef, Campbell Old Fashioned Vegetable Soup, Campbell's Golden Mushroom Soup, Bounty Chicken Stew, Bounty Corned Beef Hash, Franco-American SpaghettiOs, Campbell's Bisque of Tomato Soup, Campbell's Chicken & Stars Soup, Franco-American Giblet Gravy, Swanson Frozen Italian Style Dinner, Swanson Frozen German Style Dinner, Swanson Frozen Mexican Style Dinner, Swanson Frozen Chinese Style Dinner, Swanson 3 Course Mixed Seafood Grill Dinner, Bounty Beef Stew, Campbell's Noodles & Ground Beef Soup, Swanson Frozen 3 Course Beef Dinner, Swanson Frozen Beef and Franks Dinner, Bounty Chile Con Carne, Swanson Frozen Salisbury Steak Entree and Swanson Frozen Spaghetti and Meatball Dinner.
March 10, 1967
Life magazine
1
$7.50
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Campbell 197

Full color 9 3/4" x 13 1/2" ad that is designed to convince all of us about the Good Quality Campbell's puts into their products. This ad shows an older lady smiling as she is working on picking some greens. The ad wants you to "Meet Mrs. Rose Hofmann (She's been working for you for 44 years at Campbell's)". It then says that "Mrs. Hofmann likes crocheting, dancing, traveling - and making good things in the kitchen. It was back in the early Twenties that Mrs. Hofmann started working at Campbell's in Camden, New Jersey. Today, she's one of our very important "Guardians of Quality": a Forelady in charge of vegetable sorting. She says she feels right at home in the Campbell kitchens. And no wonder! You see, Mrs. Hofmann's immediate family has a total of 165 years of employment at Campbell's Camden. She's a shining example of the thousands of ladies who help with the cooking at Campbell's. As one visitor told me recently: "The women who work here are so neat and clean and careful about the way they do things. I think any woman who's ever cooked, herself, would enjoy seeing them". Of course, Campbell has lots of impressive modern devices for helping them in their work of being careful. But you'd be surprised how many times we do things just the way you would in your own home. Sometimes nothing beats a sharp eye and a sharp paring knife. It's our thousands of "Mrs. Hofmanns" who help us live up to the letter of this philosophy; To make the best, begin with the best - then cook with extra care"".
March 31, 1967
Life magazine
1
$7.50
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Campbell 204

Full color 9 3/4" x 13" ad that tells you that "You only have to call them once when there's Chicken Noodle Soup for lunch". As proof to what the headline is saying the photo shows two very excited young children running into the room as their mother is spooning Campbell's Chicken Noodle Soup into bowls sitting next to their sandwiches. The ad text tells us that "This lunch will never get cold waiting! Campbell's Chicken Noodle Soup is the children's special favorite. They love those generous plump noodles. That tasty chicken broth. Those bite-size chunks of tender chicken. Want your children to come running? Reach for the Campbell's. It's right on your shelf".
May 12, 1967
Life magazine
1
$7.50
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Campbell 191

Full color 9 1/2" x 13" ad for their hearty, Old-Fashioned Vegetable Soup. There is a picture of a wooden table with a bowl of Campbell's Vegetable Soup taking up space next to a plate holding a sandwich that has the meat stacked high. There is a glass of some sort of liquid behind the bowl of soup and it looks to have a greenish tint so I am not quite sure what it may be. The headline offers "For man-sized appetites, a man-sized bowl of hearty Old Fashioned Vegetable Soup" and the text claims that this is the meal that will fill you up when you come home for lunch hungry.
June 9, 1967
Life magazine
1
$7.50
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Campbell 101

Full color 10" x 13 1/2" ad for Campbell's Turkey Vegetable Soup. This ad shows two mugs that look like cans of this particular soup, filled to the top with this delicious soup. The cups are sitting there, next to each other, against a white background. There is very little that can be said about a meal such as this. I guess the only things are what is said, "Gobble, gobble, gobble. M'm! M'm! M'm!".
November 24, 1967
Life magazine
1
$7.50
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Campbell 194

Full color 9 1/2" x 13 1/2" ad for their Manhandlers and tells us that "Campbell's Beef Soup is one of them". A bowl of this along with a piece of Peach Pie and a cup full of pretzels are shown sitting on a table, waiting for you. The text talks about this being for a "man-sized hunger" and claims that it has "almost more barley and beef than soup". Shown in the ad are cans of their six different choices at the time: Beef Soup, Cream of Potato, Chicken Gumbo, Clam Chowder, Bean with Bacon and Scotch Broth.
January 16, 1968 &
February 16, 1968
Life magazine
2
$7.50
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Campbell 74

Full color 9 1/2" x 13 1/2" ad for their three Chicken Chicken Soups. Sitting in mugs made to look like the cans are Chicken & Stars soup, Chicken Noodle soup and Chicken with Rice soup and the text tells us that "They're made with two chicken stocks. One for richness, one for flavor". They assure us that "This is no double talk" and that every kind of Campbell's Chicken soup is made this way. The text goes into more detail about each one of these three soups.
March 23, 1968
Saturday Evening Post
1
$7.50
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Campbell 110

Full color 9 3/4" x 13" ad that offers you a chance to buy The Can Bag from Campbell's. In the ad there is a picture of a can (over 14" tall) that is filled with assorted, well, we can be nice and just call it stuff. Behind this is a young teenage girl shown from just above the knees down. This was available "Only from Campbell! This great new tote bag for just $1.95 ($5.00 value) and 4 different Campbell's Soup labels". In their efforts to tout this offer they have this to say about it. "Campbell has a new bag! It's a bright, heavy-duty vinyl tote bag that holds everything you need for fun. Swimsuit, lunch, transistor, whatever. This sturdy, roomy (over 14 in. high) satchel can take it all. Remember you can get the Can Bag only from Campbell. Just send in your check or money order (please do not send cash) for $1.95, the labels from 4 different Campbell's Soups, and your name and address on the coupon below. The Can Bag...grab it and run".
June 14, 1968
Life magazine
1
$7.50
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Campbell 196

Full color 9 3/4" x 13 3/4" ad that is for Campbell's Vegetable Beef Soup as well as free Souprizes. This ad starts off by saying "M'm! M'm! Good Deal! Campbell's Souper Lunch and Free Souprizes, too!". This ad has several items that could be gotten including a Souper Lunch, a Potholder Souprize, a Soup Spoon Souprize and Mini Marker Souprize. To quaiify for the prizes, you had to enclose eight labels from the 12 listed in the ad and, amazing, you would be able to win something amazing.
September 6, 1968
Life magazine
1
$7.50
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Campbell 253

Full color 9 1/2" x 13 1/2" ad that is for The Alphabet Soups which is another name for Campbell's Vegetable Made With Beef Stock Soup and Campbell's Vegetarian Vegetable Soup. The ad headline, over a picture that shows a can of each opened up, says "The Soups With Your Name In Every Bowl. (And good health in every bite)". When you look at the picture, looking into the top of each can of soup, you can see that the one has the name Suzy spelled out in it and the other has the name Timmy scattered in there. And, at the bottom of one of the cans of soup, it has "M'm! M'm! Good!" sitting there.
October 5, 1968
Saturday Evening Post
1
$7.50
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Campbell 241

Full color 9 1/2" x 13 1/2" ad for their line of Manhandlers Soups. The headline asks "How do you handle a hungry man?" and the picture shows a man wearing a cowboy hat raising a spoonfull of Campbell's Bean with Bacon soup from the pan he is holding in front of him. This picture along with the information as to what kind of soup he is eating has me wondering if he is going to light up a Marlboro cigarette when he is done eating and with the kind of soup I am reminded of the movie Blazing Saddles. I guess I have done too many ads.
December 14, 1968
Life magazine
1
$7.50
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Campbell 93

Full color 9 1/2" x 13 1/2" ad for their Stout Hearted Soups. They have "Flavor to Beat the Band" and there is a picture of three different kinds placed in bowls that are made to look like marching drums. Over each one is a ladle filled up with a spoonfull of that product, concentrating on getting some of the ingredients in them to show. There is a bowl of Hot Dog Bean, Stockpot and Chicken with cans of each shown at the bottom of the ad.
April 15, 1969
Look magazine
1
$7.50
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Campbell 77

Full color 9 1/2" x 12 1/2" ad that talks about a Beach Towel they were offering for $1.95 and four Campbell's labels. This towel, shown placed on a beach with a radio and a basket, has a large can of Campbell's Soup on it. The text gives the dimensions and the normal retail value.
May 13, 1969
Look magazine
1
$7.50
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Campbell 59

Full color 9" x 12" ad for Campbell's Cream of Chicken Soup. The ad headline, perched above a can of Campbell's Cream of Chicken Soup that has a fake mustache and a monocle, asks "Did you know Campbell's Cream of Chicken Soup is leading a double life?". The ad explains that, beside it's primary use as a delicious soup, it can also be used in cooking too. The ad shows a creation they call Brunch Benedict and includes the recipe so you can surprise and please your family. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1969
Better Homes & Gardens
1
$7.50
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Campbell 35

Full color 9 3/4" x 13" ad that is for, what is called, the Campbell's Slim Six. Under the headline that asks the question, "What can you get for under 60 calories these days?" and the answer is given by showing six different mugs, appropriately labeled with the soups that are in them. We have Campbell's Chicken Gumbo Soup, Campbell's Onion (Made with Beef Stock) Soup, Campbell's Old Fashioned Vegetable, Campbell's Chicken Broth Soup, Campbell's Beef Broth (Bouillon) Soup and, last of all, Campbell's Consomme Soup. Next to each of these mugs is the calorie count of each and the highest one is 53 calories. The last words in this ad are "Let them get you started on a losing streak".
August 12, 1969
Look magazine
1
$7.50
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Campbell 246

Full color 9 1/2" x 13" ad for how to make your lunch better with Campbell's Tomato Soup. The picture shows two hands coming in from off-camera each holding a mug of Tomato Soup that has the message "Campbell Up!" on it. The headline urges you to "Campbell Up a sandwich for lunch today!" and the text describes how much better a sandwich is with a mug of Campbell's Tomato Soup to share with it.
October 24, 1969
Life magazine
1
$7.50
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Campbell 94

Full color 9 1/2" x 13" ad for their Tomato Soup. Pictured in the ad is a basket with the label for Tomato Soup on it and it is overflowing with nice, ripe tomatoes. The headline over the top of the basket urges you to "Get your Campbell's worth of fresh tomato flavor". The ad also entices us by claiming that it only costs "About 5 cents a 7oz serving".
February 20, 1970
Life magazine
1
$7.00
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Campbell 65

Full color 9 1/2" x 13 1/2" ad that alerts you to the existence of their Manhandlers. The headline asks "How do you handle a hungry man?" and answers by showing a young man still wearing a football jersey spooning soup from a mug labeled Campbell's Vegetable Beef. We are told that there are four kinds of soup that are considered Manhandlers and the Vegetable Soup is one of them. As shown in the ad the others are Stockpot, Minestrone and Chile Beef.
January 13 &
November 3, 1970
Look magazine
2
$7.50
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Campbell 105

Full color 10" x 13 1/2" ad for Campbell's Turkey Noodle Soup and Turkey Vegetable soup. This ad has a caricature of a young boy excitedly eating Campbell's Turkey Noodle Soup and he likes it so much, the ad headline has him saying "Gobble, gobble". The ad text starts underneath prints of these two kinds of soup by saying that "Having Campbell's two turkey soups on hand is like having Thanksgiving any month of the year. Each one is a rich-flavored stock with tender bites of turkey, both white meat and dark! Turkey Noodle Soup comes with enriched golden egg noodles in it...and the Turkey Vegetable has sun-ripened vegetables and seashell macaroni. No matter how you like it, it's good news for the turkey lover". The ad ends with the warning to "Sit right down and get your Campbell's worth".
November 17, 1970
Life magazine
1
$7.50
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Campbell 222

Full color 9 1/2" x 13 1/2" ad that is for the Campbell's Manhandlers Soups. This ad starts off with the heading "How do you handle a hungry man? Give him his Campbell's worth of beef" and then shows a picture of four bowl full of soup, Campbell's Vegetable And Beef Stockpot Soup, Campbell's Noodles and Ground Beef Soup, Campbell's Vegetable Beef Soup and Campbell's Beef with Vegetables and Barley Soup. These four bowls of soup are sitting there, partially filled, each with a spoon in it, filled with soup that is sure to have beef and beans or noodles in it. The bottom ad line states "The Manhandlers. 8 cents to 9 cents a 7-oz. serving".
December 15, 1970
Look magazine
1
$7.50
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Campbell 266

Full color 9 1/2" x 12 1/2" ad for an offer made by Campbell's for a personalized bowl for people willing to send in 75 cents and 2 labels from Campbell's Alphabet Soup. There are two bowl sitting on a table with a boy's and a girl's name on them just about to be filled from a ladle of this soup. The coupon necessary to complete the deal is included in the ad.
December 29, 1970
Look magazine
1
$7.50
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Campbell 82

Full color 9 1/2" x 13 1/2" ad for what Campbell's Tomato Soup can do for your plain lunch. Pictured on a red tabletop is a glass of milk, a banana, a sandwich slieced diagonally and a mug of Campbell's Tomato Soup. The headline tells us that "The difference between a cold sandwich and a hot lunch is about 5 minutes" and the text tells us that five minutes is about all it will take to open a can of soup and warm the contents. This simple addition will make your lunch "M'm! M'm! Good!".
April 20, 1971
Look magazine
1
$7.50
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Campbell 87

Full color 9 1/2" x 13" ad that gives you "3 Ways to Campbell Up a Sandwich" by using Campbell's Soups. On a golden tabletop there are three plates sitting there, each with some soup and a sandwich of differing kinds. At the top there is a mug, marked Campbell's Tomato Soup and, it seems, filled with the same thing. This soup is sharing the place with a Tuna Torpedo which, the ad says, is made by filling a frankfurter bun up with tuna salad. Next there is a bowl of Campbell's Vegetable Soup along with a ham and a cheese on a hard roll. Last, we have Campbell's Chicken Noodle Soup sitting there with a Swiss cheese, tomato and lettuce sandwich on pumpernickel. Choices, choices.
July 13, 1971
Look magazine
1
$7.50
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Campbell 248

Full color 9 1/2" x 13 1/2" ad for their Chicken Noodle Soup, now with "Even Better Flavor". There is a large picture of a can of this product with two speech bubbles going to the Yellow Chicken on the label. The one attests "Now! Even better flavor" and the other has him saying "M'm! M'm! Chickeny!". The ad tells you to "Look for the Yellow Chicken on the Label" because "Campbell's has taken a good thing and made it better!" It is claimed to be "still made with tender bites of chicken and enriched egg noodles" but they have somehow improved the taste.
October 5, 1971
Look magazine
1
$7.00
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Campbell 55









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