Campbell Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads first.


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DESCRIPTION
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PAYPAL
Black and white 8 3/4" x 12 1/4" ad for their Condensed Tomato Soup. Next to a drawing of a large can of this soup is a drawing of one of the Campbell's Kids sitting at a campfire with a pitched tent in the background. There is a pot being warmed with an empty can of Campbell's Tomato Soup on the ground next to the fire and a full case of this product ready to supply tomorrow and the next day. The ad calls it "The natural food" and the text describes the anticipation from the aroma to the satisfaction from the taste. It describes the ingredients as though they were diamonds in the rough and mentions Campbell's Bean Soup before claiming a total of 21 kinds of soup and a price of 15 cents a can.
June 1921
Vanity Fair
0
$9.00
View Campbell 161

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Black and white 6 1/4" x 9 3/4" ad for their Tomato Soup being just what the doctor advises. The ad has a picture of two ladies sitting in the doctor's office as the elderly man talks to them using his glasses to emphasize his point which is that "Soup is just the Thing!". The ad claims that soup is "so good for you...so bracing...so helpful to appetite and digestion" and the ad gives a list of the 21 kinds of soup that Campbell's had available at that time.
December 1933
National Geographic
0
$8.50
View Campbell 33

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Black and white 6 1/2" x 9 3/4" ad for their Vegetable Soup. The ad has a picture of a bowl of this soup on a dining room table as seen through a round window with a caption calling it "An ideal midday meal!". The ad gives the list of the 21 kinds to choose from..." and talks about this being the day of the simplified luncheon which means it is more important to get all we can from this meal.
January 1934
National Geographic
1
$8.50
View Campbell 34

Black and white 6 1/2" x 10" ad for their delicious Vegetable-Beef Soup. The ad has a picture of a table that looks like one from my grandmother's house with a steaming hot bowl of Campbell's Vegetable-Beef Soup waiting to be eaten. The ad headline calls it "Real old-fashioned vegetable soup...the kind everybody likes!" and the ad lists the 21 different kinds of soup that Campbell's made at this time.
February 1934
National Geographic
1
$8.50
View Campbell 30

Black and white 6 1/2" x 9 3/4" ad for their Pea Soup, a soup "that reveals the perfect hostess!". The ad has a picture of a perfectly set dining room table with a bowl of steaming hot Campbell's Pea Soup waiting for someone to sit down and begin to eat. The ad has the saying Eat soup and keep well and it lists the 21 kinds of soup that Campbell's had available at this date.
March 1934
National Geographic
1
$8.50
View Campbell 31

Black and white 6 1/2" x 9 3/4" ad for 2 New Soups from the Campbell Kitchens. The ad introduces Noodle with Chicken Soup that is made "with hearty egg noodles...rich chicken broth...tender chicken meat" and Cream of Mushroom that is made "containing sweet double thick cream". The ad claims that both of these soups cost "just the same as other Campbell's soups".
May 1934
National Geographic
1
$8.50
View Campbell 32

Full color 9 1/2" x 13 1/2" ad for their Tomato Soup. There is a picture that shows the three Campbell's Kids in the kitchen. The little girl is warming some Campbell's Tomato Soup on the stove as the other two consider going to bed. The one gets a whiff of the soup and grabs the shirttail of the other slowing him down as the headline reminds us that "It takes a bright and sparkling flavor to attract children!". The text discusses the difficulties that we all are familiar with in pleasing the taste buds of youngsters but the claim is made that "At least once every day the children should get the invigorating benefits of wholesome soup, for its nourishing food and its aid to digestion". There is also a list of the "21 kinds to choose from..." and you will be hard pressed to find several of those flavors anymore.
February 23, 1935
Saturday Evening Post
1
$8.50
?View Campbell 54

Full color 8 3/4" x 12" ad that talks about the Campbell's Cream Soups that provide you with "Four tempting ways to give your child More Milk". There are pictures with bowls filled with Cream of Pea, Cream of Asparagus, Cream of Celery and Cream of Tomato. The captions under each picture explain that Campbell's did not, at this time, make these particular soups but by the actions of a caring mother adding the right amount of milk to the appropriate soup instead of water, the child would be given a tasty meal that would "sneak" more milk into their system. The text reminds us of the fact that doctor's have long told us that growing children need milk and this is a very good way to accomplish the feat.
April 1939
Better Homes & Gardens
1
$8.50
View Campbell 159

Full color 9 1/2" x 12" ad for their Tomato Soup. The ad has drawings of several different families sitting around the table eating or a wife preparing a meal and the center shows a calendar stamped with the large letters 730 times. Below it explains that "730 times a year, the question of what to have for lunch or supper bobs up. A most welcome answer is often Campbell's Tomato Soup". The text explains that this soup is a very welcome entree on the table due to the sun-ripened tomatoes and the wonderful taste. They also mention Cream of Tomato Soup and talks about what Campbell does to get these tomatoes so perfect.
October 1939
Better Homes & Gardens
1
$8.50
View Campbell 62

Full color 10" x 13" ad is topped with a card saying "Best Wishes for a Merry Christmas". Below are four more cards with the four flavors sold at that time and little messages about how they could help the busy days. This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view.
January 1940
McCall's
1
$8.50
View Campbell 7

Full color 10" x 13" ad showing active school children playing. Ad has the headline "Schooldays-active minds and bodies call for nourishing food!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 14, 1940
Life magazine
0
$8.00
View Campbell 5

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Full color 8 3/4" x 12" ad for their Vegetable Soup. The picture shows a young girl in a blue dress and a white apron spooning out bowl of Campbell's Vegetable Soup. The headline has her claiming that "Mummy lets Me make the Vegetable Soup" and the text says that little girls can make the easy things like this so mommy is fresh and rested to make the hard things for her and daddy. The text goes on to hint that this is a good way for a mother and daughter to bond and get the young ones to learn to cook. It mentions the 15 garden vegetables that are in each can and has "Two menus for You to Try".
January 1941
Better Homes & Gardens
1
$8.00
View Campbell 163

Full color 9 1/2" x 13 1/2" ad for their Cream of Mushroom Soup. The ad has a drawing of a lady reading from a list and talking on the telephone to her grocer. The grocer smiles and says "Campbell's Cream of Mushroom? Sounds like a party at your house!" to which she replies "No...just the family. But they call it a party when we have that soup!". Grocers everywhere say that calls for this soup are coming faster and faster and that it is no longer "just for parties". The ad asks if you have tried it and talks about the taste and healthy ingredients before showing a bowl of this steaming soup.
September 29, 1941
Life magazine
1
$8.00
View Campbell 156

Full color 10" x 12 1/2" ad for their Vegetable Soup. The ad shows a mother spooning soup into a bowl and saying "So rich and hearty it's far better than my own!". The headline at the top of the ad calls it "A soup full of Flavor and Food Value for these strenuous War Days!" and the text talks about conforming to "the Government's wartime requirements calling for soups of higher food value and more nourishment". It then adds that meeting this requirement has raised the production cost but "the Government has aurhorized a higher price to cover the added cost". The Campbell Kid is sitting at the bottom of the text holding up two fingers in a "V" for Victory.
January 1943
&
February 1943
Woman's Home Companion
2
$8.00
View Campbell 6

Full color 9 1/2" x 14" wartime ad for the effort that the Campbell Company was making to keeping our soldiers supplied. There is a picture of a smiling grocer holding up a single can of Campbell's Tomato Juice and he is expaining "It's the last one, Lady! More than 90% of this year's Campbell's Tomato Juice goes overseas to the Army and Navy". It claims that you will see more cans of this product on newsreels than you will on store shelves but it is helping the soldiers receive their needed vitamins in an easy and delicious form. The ad urges the civilians to have fresh tomatoes or citrus fruit daily to preserve their own health.
Unknown
0
$8.00
View Campbell / Wartime

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A group of ladies standing around a grocery store holding cans of tomato soup and talking about how good it is. Mr. Whipple would have a fit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. February 15, 1943
Life magazine
1
$8.00 View Campbell 3
Full color 9 1/2" x 13 1/2" wartime ad for their Chicken Noodle Soup. There is a drawing of a ladle filled with this product and the headline claims "Yes...50% More Chicken in Campbell's Chicken Noodle Soup". The text describes how a bowl of this product will impress you with it's aromas, looks and taste and it alludes to the difficulty in getting items of taste and nutrition during those times of shortage.
March 1, 1943
Life magazine
1
$8.00
View Campbell 79

Full color 10" x 13" wartime ad tells you that "The can of food you cannot get reminds you...America's Canners are supplying fighting food for our fighting men". The ad shows examples of the kind of cans they are supplying to the Armed Forces and the ad text explains the value of canned food for a soldier on the move. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1943
Life magazine
1
$8.00
View Campbell 8

Full color 10" x 13" ad with a drawing of four soldiers standing around their jeep in the field drinking from their cups. The ad explains how soldiers will keep their army rations under the motor hood of their jeeps to keep them warm and ready to eat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 27, 1943
Life magazine
1
$8.00
View Campbell 4

Full color 10" x 14" ad for their Vegetable Soup. The ad has a drawing of a man who has come home from work, newspaper under his arm, and is bending over the electric stove and smelling the soup that his wife is warming up. He has turned and is looking at the reader with a look of pleasure on his face and his wife is smiling under the headline question "Did you marry a Kitchen Snooper?". The text mentions that each can of soup contains 15 kinds of garden vegetables and a "good, rich beef stock". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 17, 1944
Life magazine
0
$8.00
View Campbell 46

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Full color 9 1/2" x 13" ad that introduces a Brand-New Soup, Campbell's Beef Noodle Soup. The top of the ad has a drawing of an excited lady rushing into her grocery store where an employee is nailing up a sign that says "Glad News for 30 Million Housewives". There is a picture of a bowl of this product next to the caption that calls it "So Hearty and Homey...So Nourishing and Good!". The text talks about the flavor being Beef, Beef and, well, Egg Noodles when they tell you it is made with Beef Broth with "generous pieces of choice beef" and "plenty of egg noodles". They called this soup a Spoon Tempter and urged you to get a can so you could hear "'Ah's' and 'Oh's' going round the table.
July 31, 1944
Life magazine
1
$8.00
View Campbell 157

Full color 9 3/4" x 13" ad for Campbell's Vegetable Soup with a drawing of a young boy and girl coming home from school. The ad headline says they are "Bringing home the - Appetite" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view..
October 1944
Woman's Home Companion
0
$8.00
View Campbell 11

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Full color 9 1/2" x 14" ad for the good reactions you will have when you serve these three Campbell's Soups. The top picture shows a man raising a spoon of Campbell's Scotch Broth to his mouth and the headline states "One says 'OH'". The text talks about the ingredients of this soup and claims he will be asking "Where's this good soup been all my life?". The next picture shows another man raising a spoon of Campbell's Chicken Soup and states that "One says 'AH'". The text under this part of the ad talks about this soup in terms that bring the taste right to your lips and urges you to "Let the family enjoy it often". The third picture shows an older man whose eyes are only on the Campbell's Vegetable Soup in his spoon and the statement says that "One just keeps on eating!". The text here talks about this being the natural thing to do with a product that contains 15 different garden vegetables and its rugged beef stock and reminds you to "Better make sure there's some on hand at your home!"
April 22, 1946
Life magazine
0
$8.00
View Campbell 160

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Full color 9 1/2" x 13 1/2" ad for their Cream of Mushroom Soup. The top half of the ad is a close-up of "Hothouse MUSHROOMS...aristocrat of vegetables" and the bottom half is a picture of a bowl of this soup placed on a formal dinner table. The caption on the bottom half completes the first caption "...plus rich cream...make this luxury soup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 6, 1946
Life magazine
1
$8.00
View Campbell 23

Full color 9 1/2" x 13 1/2" ad for "The Soup Most Folks Like Best...", Campbell's Tomato Soup. There is a picture of a can of this soup placed in the middle of a slice of the world's largest and ripest tomato and the headline proclaims "From the Heart of Sun-Ripened Tomatoes...America's Favorite Soup". There is a picture of the Campbell Kid trying to carry a full basket of tomatoes and the text talks about how important tomatoes are for your health and urges you "to buy all the Campbell's Tomato Soup you like - whenever you like!".
November 18, 1946
Life magazine
1
$8.00
View Campbell 158

"Our Latchstring's Out Again" 8" x 11" ad shows a well dressed woman in the doorway of a well appointed dining room February 1947
Cosmopolitan
1
$8.00 View Campbell 1
Full color 9 1/2" x 13" ad for their Vegetable Soup. There is a picture of a smiling lady who seems to have just arrived home from grocery shopping. She is standing by a set of interior stairs still wearing her overcoat and a hat that was certainly in style then and holding a bag of groceries with several cans of Campbell's Soup peeking over the top. The headline has her thinking "Whew! Did I Marry an Appetite!". The text has her describing him as "pretty swell" but able to be quite a problem come meal-time. But she has discovered that he, like most other men, "goes for a fine, hearty dish like Campbell's Vegetable Soup". The text continues by mentioning several of the tasty and healthy ingredients and shows a bowl of this soup waiting for her man to dig in.
February 24, 1947
Life magazine
1
$8.00
View Campbell 162

Full color 9 1/2" x 13 1/2" ad for what a busy wife wants to have on hand when her husband comes through the door and hollers, "Hiya, Hon, I'm Home and Hungry", Campbell's Soups. This lady has stocked up on Bean with Bacon Soup, Chicken Soup and Vegetable Soup. The bride talks about how well her man can eat and how much he compliments the soup she prepares for him. Hopefully she prepares something else to go along with it or it's no wonder he's always hungry.
March 10, 1947
Life magazine
1
$8.00
View Campbell 64

Full color 9 1/2" x 13" ad for Campbell's Chicken Noodle Soup. The large, colorful picture shows a happy woman in a red dress ladling a bowl full from a pot warming over a fire in a large fireplace while a man in buckskin clothing smokes a long curved pipe and patiently waits. The caption calls it "An Old-Time Favorite - Faithfully Yours" and also calls it "A Steady Welcome since Colonial Days...for Hearty Chicken Noodle Soup". The text ponders that "Times change, but tastes linger on" and talks about some of the ingredients and methods used in this product. At the bottom right of this ad is a picture of a large bowl of this product and the caption mentions and lists the "21 Kinds to Choose From".
April 7, 1947
Life magazine
1
$8.00
View Campbell 155

Three color 5 1/2" x 14" ad for their Strained Baby Soups. Under a picture of a smiling, happy baby are the instructions "Rx For Happy Feeding in Listless Weather Serve your Baby These Main-Dish Foods - combinations of all the meat, all the vegetables Baby needs". The text explains that, when the weather is hot, "Baby's appetite may lag". It mentions the ingredients that provide the nutrition of these foods and gives four "Hints on Summer Feeding" that mothers may find helpful. At the bottom of the ad are shown five jars of this priduct; Chicken Baby Soup, Beef Baby Soup, Lamb Baby Soup, Liver Baby Soup and Vegetable Baby Soup.
July 21, 1947
Life magazine
1
$8.00
View Campbell / Baby Food

Full color 10" x 13 1/2" ad for their Vegetable Soup. The headline, next to a picture of a dinner table with a bowl of this soup and a plate of crackers, offers "Your Main Dish Ma'am...and mighty good". The ad reasons that there is "No wonder Women everywhere call Campbell's Vegetable Soup 'Almost a Meal in Itself'."The text talks about the ingredients this soup is made from and calls it "a substantial soup". At the bottom of the ad, next to a drawing of the female Campbell Kid, is a poem attributed to her. They have taken poetic license with this little poem because they have misspelled the word "poem", spelling it "pome", so that it rhymes with the last word in the poem.
August 11, 1947
Life magazine
1
$8.00
View Campbell 69

Full color 10" x 14" ad for their Vegetable Soup. The majority of the ad is a black and white photo of a group of children standing in front of their school and the headline over the text says that "Somewhere in every school child's day there's a place for Good Hot Soup". The text proclaims that "Bowls of a hearty soup like Campbell's Vegetable can be the mainstay of Lunch or Dinner" and there is a picture of a very unusual bowl filled with this soup.
September 8, 1947
Life magazine
1
$8.00
View Campbell 67

Full color 9 1/2" x 13 1/2" ad for the fact that Campbell's can provide you with Come a-running suppers. These, they feel, are "built around good soup" and, to prove the point, there are three of their soups shown with descriptions that they hope will convince you to try them. There is their Chicken Soup, their Green Pea Soup and their Vegetable Soup complete with drawings of tables set with bowls of these products.
January 26, 1948
Life magazine
1
$8.00
View Campbell 76

Full color 10" x 14" ad for their Beef Noodle Soup. The headline claims that "It's Beef that makes this Noodle Soup" over a picture of a china bowl filled with this product sitting on a table with a green tablecloth. The text asks "Have you tried this fast-growing favorite?" and describes the ingredients that go into this product. There is a banner claiming that "You taste Beef all through it!" and a picture showing the Campbell girl going through her purse trying to find enough change to purchase another can. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Campbell 51

Full color 9 1/2" x 13 1/2" ad for their Cream of Mushroom soup and how you can do so many things with it quickly that are called "Minute-Hand" Meals. Pictured are five examples of what you can do, such as Build a Supper around Soup, Soup starts the menu for Dinner, A lunch menu with Soup, Eggs a la King and A smooth delicious Sauce. The text talks about the quality of the mushrooms going into these cans and there are recipes for the last two items suggested.
September 1948
McCall's
1
$8.00
View Campbell 83

Full color 9 1/2" x 14" ad that gives you ideas on "How to add minutes to Christmas-rushed days". There is a picture of a mother and her two children carrying armfulls of presents with other vague people in the background. The ad shows three different soups and mentions what to consider them for. There is a bowl of Campbell's Green Pea Soup and calls it a "Hearty choice for holiday appetites". Next there is a bowl of Campbell's Consomme which it calls a good way to "Start Christmas dinner". Last we have a bowl of Campbell's Tomato Soup which is nothing else if not, "The soup most folks like best!"
December 20, 1948
Life magazine
0
$8.00
View Campbell 56

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Full color 9 1/2" x 13 1/2" ad for their Beef Noodle Soup. The ad has a picture of a table set for lunch with a bowl of Beef Noodle Soup with a platter of sandwich-making material waiting to be used. The ad headline describes this as "Campbell's Beef Noodle Soup...one of the Newest! one of the Finest!...and one of the best-liked!". The ad has a drawing of the Campbell Kid dressed in a cowboy suit twirling a lasso and saying "I coil a loop and give a fling. Round this good soup - Then Boy! I sing!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 3, 1949
Life magazine
1
$8.00
View Campbell 24

Full color 9 1/2" x 13 1/2" ad for some of the things you can do with Campbell's Soups in the Sumertime, There is a picture of one of the Campbell Kids walking with equipment for gardening and the headline says "Come On...it's June!". The ad has three suggestions for summertime meals and each feature a different soup from Campbell's. The first, of couse, is Tomato Soup and includes other sides to make the meal appealing. Next they have Campbell's Beef Noodle Soup and a tasty list of side items. Last they show Campbell's Vegetable Soup with enough for a hungry man. You are reminded how nourishing these soups are and how fast and easy they are to make.
June 13, 1949
Life magazine
1
$8.00
View Campbell's 63

Full color 9" x 12" ad for their Chicken Noodle Soup. There is an image of an old and faded recipe for Chicken Noodle Soup with a series of directions such as taking a whole chicken and putting it into the pot. The text below claims that Campbell's version of this soup is just as hearty as the old one and will tgempt and satisfy the members of your table.
September 1949
Better Homes and Gardens
1
$8.00
View Campbell 96

Full color 10" x 14" ad that shows you how many different ways Campbell can give you Soup for Lunch. The ad calls this "Delicious! Nourishing! Satisfying!" and claim that every day, 27 million Americans have soup of some kind. There are 22 different kinds of Campbell's shown in the ad with descriptions meant to convince you to buy your favorite, or two.
November 27, 1950
Life magazine
1
$8.00
View Campbell 80

Full color 9 1/2" x 13" ad for their Cream of Mushroom Soup. The ad headline tells us that Mushrooms and Cream make a Heavenly Team!" and the ad contains a few ideas for things to do for meals by claiming that it "makes a grand cream sauce, too".
March 26, 1951
Life magazine
2
$8.00
View Campbell 14

Full color 9 1/2" x 13" ad for their Cream of Mushroom Soup. Against a green backdrop that approximates a green tablecloth is seen several pieces of white china with green trim. A bowl on a platter is filled with this tasty soup from Campbell's and the pitcher is filled with Heavy Whipping Cream while several fresh mushrooms are lying loose. The ad headline says "This Luxury Soup you'll love...puts a welcome in Budget Meals" and the text mentions that it is "Made of Cultivated Mushrooms and Extra-Heavy Cream". There are suggestions for a lunch and a dinner based around this soup and there is a recipe for a Rich, smooth Sauce made from their soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 9, 1951
Life magazine
1
$8.00
View Campbell 45

Full color 9 1/2" x 13 1/2" ad for their Chicken Noodle Soup. The ad has a picture of a bowl of this soup sitting on a red, white and blue banner over the caption "Six Generations have loved this soup...Here's why your family will want it, often!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1951
Life magazine
1
$8.00
View Campbell 28

Full color 9 1/2" x 13" ad with different ways to use their Tomato Soup. Over a picture of a kitchen table covered with a green plaid tableclothe and spread with different enticing foods are the words "First: you take TOMATO Soup-". These ideas come courtesy of Anne Marshall and include adding it to a Stew, heating it and pouring it over Hamburgers and just making Cream of Tomato and Tomato soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
1
$8.00
View Campbell 42

Full color 10" x 13" ad shows the Campbell Kid rowing a boat filled with clams. The ad explains the value of their Clam Chowder. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1951
Life magazine
0
$8.00
View Campbell 9

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Full color 9 1/2" x 13 1/2" ad urging you to have Good Hot Soup for Lunch. A Mother and her son are shown smiling at each other as they eat bowl of soup at the kitchen table and the headline says that it is "Hot and Hearty...and Oh, So Good!" with a fixing time of only four minutes. At the side of the ad are two drawings of soup, sandwich and dessert using Cream of Mushroom soup on one picture and Vegetable Coup in the other. There is also a picture of a lady, ahead of the game, standing in front of her Soup Shelf.
December 31, 1951
Life magazine
1
$8.00
View Campbell 75

Full color 7 3/4" x 10 3/4" ad with the message that School Days are Soup Days. There is a picture of a table spread with an assortment of food including several bowls of different kinds of soup, cups of soup and a wide-mouth thermos ("now on sale at many stores throughout the country") filled with soup from Campbell's. The Director of Home Economics for Campbell's Anne Marshall speaks of the importance of giving your chileren a good lunch and soup gives you the ability to give them more variety.
September 1952
Good Housekeeping
1
$8.00
View Campbell 88

Full color 5" x 13 1/2" ad for their Tomato Soup with a recipe for something called a Swiss Surprise. The ad has a picture of this dish with a knife and a fork in it and has a recipe card with the simple directions. The ad also mentions a New, Free Recipe Book they were offering that was claimed to contain "114 delicious recipes like this". The ad has a coupon for the reader to fill out and mail in to receive their recipe book.
September 1952
McCall's
1
$8.00
View Campbell 58

Full color 9 1/2" x 13" ad for their Tomato Soup. There is a picture of a table that has been set with tomato soup used in various ways. There is a bowl of regular tomato soup, a bowl that has had milk added to become a Cream of Tomato soup, a bowl of macaroni that has been made with tomato soup and a platter filled with hamburgers that have been covered with a sauce with tomato soup as the main ingredient. The text gives more directions on how to make these different meals and talks about what you can serve with tomato soup to make it a MEAL.
October 1952
McCall's
1
$8.00
View Campbell 53

Full color 9 1/2" x 13 1/2" ad for their New Tomato Ketchup. There is a picture of a huge burger topped with this condiment with the bottle standing next to it. The headline offers "For you Ketchup Lovers who want Rich, Fresh Tomato Flavor" and the text urges "a leisurely look" at the "bright, fresh color" made with Campbell's know-how from luscious, deep-red, vine-ripened tomatoes.
October 13, 1952
Life magazine
1
$8.00
View Campbell 68

Full color 9 1/2" x 13 1/2" ad for the concept of Good Hot Soup for Lunch. There is a drawing of a smiling Mother and daughter sitting at the table eating soup and sandwiches. The text talks about why soup is a sensible choice, especially with a sandwich and dessert, and mentions that Campbell was offering 21 different kinds at this time. There is a small picture of a bowl of Green Pea Soup along with a cheeseburger and a piece of cherry pie and another small picture of a proud lady standing in front of her pantry shelf that is filled with cans of Campbell soup.
March 21, 1953
Saturday Evening Post
1
$8.00
View Campbell 73

Full color 9 1/2" x 13" ad for their Vegetable Beef Soup has a photo of a young baby smiling away as he sits in a high chair with a bowl of this soup in front of him. The ad headline identifies this moment as the "Most Exciting Milestone...the day he's old enough to join the family in enjoying Campbell's Soups!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1953
Life magazine
0
$8.00
View Campbell's 12

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Full color 9 1/2" x 13 1/2" ad for the convenience and value of their Soups. The ad has a picture of a lunch table that is graced with a bowl of Campbell's Vegetable Beef soup, some celery and crackers and a piece of Coconut Meringue Pie. The ad headline says that it "Looks good...Tastes good...Is good! Soup for Lunch. In 4 minutes it's on the table!". The ad has a smaller picture of a lady standing in front of her pantry shelf that is filled with an assortment of different flavors of Campbell's Soup and the caption warns you to "Keep a full Soup Shelf for quick, easy meals!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
1
$8.00
View Campbell 37

Full color 9 1/2" x 12 1/2" ad for some of the different ways that Campbell's Soup can help you with your cooking. The ad headline introduces "New! Quick! Delicious! Gourmet sauces made with soup!" and shows four unique ideas that can be done with Campbell Soup. The first picture has a can of Tomato Soup next to a dinner that is having a Quick Barbecue Sauce poured over it with the recipe in the ad. The second picture shows a can of Cream of Celery Soup and a Quick Mustard Sauce being poured over a ham and the simple recipe is included. The third picture has a can of Cream of Chicken Soup next to a plate of shrimp that is having a Quick Curry Sauce poured on. Lastly there is a picture that has a can of Cream of Mushroom Soup next to a plate of chicken with a Quick Almond Sauce being added. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1955
Ladies Home Journal
1
$8.00
View Campbell 36

Full color 7 3/4" x 10 3/4" ad for their Pork and Beans. The ad has a picture of a bowl of this delicious meal and a drawing of well-dressed lady dipping her spoon into this slice of heaven. The text starts of saying that "Here's a high-style miss who knows her beans" and the headline claims that "Folks who know their beans ask for Campbell's". The text describes many of the secrets that are responsible for making their pork and beans the BEST and talks about the three different sizes available to choose from..
June 1956
Good Housekeeping
1
$7.50
View Campbell 50

Full color 8" x 11" ad for a way to improve any soup. The headline queries "How to get more milk in your meal plan:" and responds by suggesting to "Make a good soup a new soup with milk". The ad contains five pictures of different soups and how they look after being cooked with milk and the captions give suggestions for additional items. The soups being shown are Vegetable Soup, Tomato Soup, Scotch Broth Soup, Cream Soups and Vegetable Beef Soup.
June 1956
Good Housekeeping
1
$7.50
View Campbell 52

Full color 8" x 11 1/2" ad for their Beef Broth poured over ice. There is a picture of a can with a hole punched in the top having the contents poured into a glass filled with ice and the headline calls it "Soup on the Rocks!" The text, knowing how unappealing this sounds, starts with the plea, >u>"Wait, don't go away." It also tells us how to do it and mentions a few spices that you may want to add to liven it up and tells us how good it is for us.
July 2, 1956
Sports Illustrated
0
$7.50
View Campbell 71

Sold Out -
Looking for Replacement

Full color 9 1/2" x 13" ad for their Beef Soup. The smaller picture on the left side is black and white and shows a man slowly walking down a rainy city sidewalk in the evening while the right side, larger picture is in color and shows a bowl of warm, delicious Campbell's Beef Soup in a bowl on the kitchen table where a spoon full of this product has been withdrawn and is making it's way toward a hungry mouth. The headline tells us "There's no day like a cold and rainy day...to hurry you home to cheerful lights - the warmth of a family...and a bowl of soup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1956
Life magazine
1
$7.50
View Campbell 49

Full color 9 1/2" x 13" ad for their Vegetable Beef Soup. The left-hand picture in the ad shows a person walking away from the camera across a snow-covered, wind-swept field as the day turns slowly to night. The right-hand, larger picture is in color and shows a ladle scooping up a heaping quantity of warm Campbell's Vegetable Beef Soup as several pieces of toasted bread covered with cheese and bacon wait on a plate in the background. The text says "B'rr, but it's cold! Makes you want something piping-hot - like Campbell's Vegetable Beef Soup". It also reminds us that "Soup's a cheerful companion on a bleak, chilly day - or on any day!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 18, 1957
Life magazine
1
$7.50
View Campbell 48

Full color 9" x 12" ad for their Tomato Soup. The ad has a picture of someone spooning a sauce over a barbecue grill that is filled with hot dogs and hamburgers. The ad headline over this picture informs us that this ad will tell us "How to make a Souper Barbecue Sauce" and the ad contains a recipe that looks interesting enough to give it a try. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
1
$7.50
View Campbell 40

Full color 7 3/4" x 10 3/4" ad for using their Soups in your everyday cooking. The ad headline brings your attention to "4 Souper ways to serve tuna!". The ad has pictures and recipes for Tuna Burgers using Cream of Mushroom soup, Perfect Tuna Casserole using Cream of Chicken soup, Tuna Loaf using Cream of Celery soup and Tuna Shortcake using Cream of Mushroom soup.
March 1959
Good Housekeeping
1
$7.50
View Campbell 41

Full color 9 1/2" x 13 1/2" ad with more reasons why Campell's has the quality that it does. They claim that the "World's most persnickety buyers shop for Campbell Quality" and there are six photos of buyers inspecting a variety of items that will go into the making of Campbell's products. The text assures that even "Distance is no object" and that "Even science lends a hand" along with the experience of these many buyers.
April 27, 1959
Life magazine
1
$7.50
View Campbell 81

The 'Campbell Kids' at the top of the page above a picture of 'Chicken with Rice Soup' May 12, 1959
Look magazine
1
$7.50 View Campbell 2
Full color 9 1/2" x 13 1/2" ad for their Newly Improved Chicken Noodle Soup. Pictured in the ad is a large bowl of this soup with the can overhead and the headline claiming that it has "Even more chicken flavor!". The text urges you to "dip in your spoon" and claims that this "steaming, golden broth is richer has more body" than their previous incarnation. There are more descriptions of this improved product which can be cooked in only four minutes at the price of less than 7 cents per serving.
May 18, 1959
Life magazine
1
$7.50
View Campbell 86

Full color 9 1/2" x 13" ad with three more ideas for using Eggs and different kinds of Campbell's Soup to make appealing meals. The headline calls this Eggs - souper special! and there are complete reciples for all three. The first is Eggs with Cream of Celery Soup and it can be prepared for Brunch. The second, a lunch-time meal, is Eggs and Cream of Mushroom Soup. For supper we have their third suggestion which is an Omlet with Tomato Soup. All three of these sound interesting and worth trying today if you are bored of your regular meals.
August 1959
McCall's
1
$8.00
View Campbell 91

Full color 9 1/2" x 12 1/2" ad for their tasty Tomato Soup. The ad has a picture of a pair of feminine hands pouring Campbell's Tomato Soup from the saucepan into a waiting thermos with the contents of a large lunch box behind it. The ad headline, next to a picture of the Campbell Kid sitting on a stool eating from his lunchbox, asks you to "Put a little warmth in the lunchbox...and Good Things Begin to Happen". The ad tells you that you can have a different kind of soup every work day for almost a month since there are 21 different flavors of Campbell's Soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
1
$7.50
View Campbell 29

Full color 9 1/2" x 13 1/2" ad for 2 New Soups, Tomato Rice and Cream of Vegetable. The ad headline states that "Campbell proudly invites you to try 2 Great New Soups" and gives you full paragraph descriptions of each one. The ad also contains several cooking suggestions for ways to make a dull meal just a little less so.
January 16, 1960
Saturday Evening Post
& March 7, 1960
Life magazine
1
$7.50
View Campbell 38

Full color 10" x 13" ad that reminds us that "Good things begin to happen when you serve Soup'n Crackers". The picture in the ad shows twin red-headed boys eating crackers and tomato soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1960
Life magazine
0
$7.50
View Campbell 10

Sold Out -
Looking for Replacement

Full color 9 1/2" x 12 1/2" ad for their Chicken with Rice Soup. The ad has a picture of a young girl having Chicken with Rice Soup and a sandwich for lunch. She is sitting at the table having taken one bite from her sandwich and is now attacking the soup with an enthusiastic look in her eyes. The ad headline claims that "Good things begin to happen...when the lady of the house has soup for lunch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
1
$7.50
View Campbell 25

Full color 9 1/2" x 13" ad that helps to explain why their food tastes so good. The ad has a photo of a man who has knelt down to examine one of the plants growing in a healthy looking field. The ad headline calls him "The Ph.D with dusty shoes" and explains that "To make the best, begin with the best - then cook with extra care". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1, 1960
Life magazine
1
$7.50
View Campbell 13

Full color 9 1/2" x 13" ad that suggests feeding your family Campbell's Soup for Lunch. There is a picture of a young boy eating a LARGE bowl of Campbell's Chicken Noodle Soup along with his sandwich, apple and glass of milk. The headline says hopefully that "Good things begin to happen when you have soup for lunch" and the text says of this young boy "He's stoking up for a busy afternoon". This soup is described as "smelling great", "tasting great" and giving "you the whlesome nourishment of good natural foods to make you feel good too."
November 12, 1960
Saturday Evening Post
1
$7.50
View Campbell 100

Full color 9 1/2" x 13 1/2" ad that tries to convince the readers of how important it is to serve Campbell's Soup for lunch every day. The headline says that when you do, Good Things Begin to Happen" and suggests two types of their soup to try. Pictured with a description is their Clam Chowder and their Green Pea Soup.
December 10, 1960
Saturday Evening Post
1
$7.50
View Campbell 84

Full color 9" x 13" ad with more ideas for different meals to make using Campbell's Soup. The headline touts this "New idea! spread-a-burgers and shows a picutre of one of the three meals mentioned in the ad spread on a bottom bun. Nest to a picture of their Tomato Soup it gives a recipe for their Beef Spread-a-Burger, next to a can of Cream of Chicken Soup it has a recipe for Chicken Spread-a-burger and next to a can of Cream of Mushroom Soup there is a recipe for Egg Spread-a-Burger. These are mentioned as being "quick to fix for lunch or supper on busy fall and winter days".
January 1961
The American Home
1
$7.50
View Campbell 57

Full color 9 1/2" x 12 1/2" ad that wonders "Have you tried these 2 great soups lately?" There are pictures of both in a bowl with a feminine hand holding a spoon that is filled with the respective product. The top picture is of their Tomato Rice soup and the bottom is of their Cream of Vegetable and the text tries to talk up these two under-performing products using the terms "hearty" and "velvety".
March 24, 1961
Life magazine
1
$7.50
View Campbell 90

Full color 9 1/2" x 12 1/2" ad that is trying to convince the readers that eating Tomato Soup doesn't have to be boring. The ad has a picture of nine different white bowls of Campbell's Tomato Soup, each prepered a different way. They are under a headline that identifies this as "9 ways to enjoy America's favorite". They are telling you that you can enjoy your Tomato Soup ...with chopped egg, ...with chopped parsley, ...with grated cheese, ...with cereal floats, ...hot buttered, ...with crisp bacon, ...with garlic croutons ...with cucumber slices and ...with whipped cream.
August 29, 1961
Life magazine
2
$7.50
View Campbell 21

Full color 9 1/2" x 13 1/2" ad with an idea on an easy yet nourishing meal. The headline suggests that "This Sunday night - have a delicious soup-plate supper" and there is a picture of such a meal. A sandwich doubled up since the plate is full, an apple, pimentos and a cup of hot Campbell's Chicken and Rice Soup. The text explains how nourishing this meal is and you can change it up with a different kind of the many flavors of Campbell's soup. The question is asked, "Have you had your soup today?"
September 8, 1961
Life magazine
1
$7.50
View Campbell 99

Full color 9 1/2" x 12 1/2" ad that talks about the many people needed to achieve the Campbell's Quality. The ad has a picture of a group of people that it identifies as the Grower, the Home Economist, the Cook, the Fieldman, the Scientist, the Flavor Scout, the Buyer, the Chef and the Campbell Kid. The ad headline calls this group of people "The Who's Who of a Campbell flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 26, 1961
Look magazine
1
$7.50
View Campbell 16

Full color 9 1/2" x 12 1/2" ad for the fact that Campbell's Food lives up to the same standards that they began with. The ad has a copy of an advertisement from 1916 that shows the Campbell Kid sitting on a scaffold painting a slogan on the side of their factory. The slogan then was "We blend the best with careful pains in skilful combination and every single can contains Our Business Reputation". The ad headline explains that "It's still the promise we make you every day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 23, 1962
Life magazine
1
$7.50
View Campbell 22

Full color 9 1/2" x 12 1/2" ad that talks about how Campbell's has been able to hold their prices steady, how a can of Tomato Soup that cost 12 cents in 1925 still costs 12 cents today (1962). The ad has a large picture of the Campbell Kid next to the caption "-We think you'll be mildly amazed". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1962
Look magazine
1
$7.50
View Campbell 27

Full color 9 1/2" x 13" ad for their Bean with Bacon Soup. There is a picture of an octagon-shaped bowl filled with Campbell's Bean with Bacon soup and sitting on a red tabletop while a spoon filled with this product is lifted for you approval. The headline claims that "Campbell puts more goodness in...so you get more goodness out" and the text talks about the Deep-Flavored Beans in a thick puree.
December 7, 1962
Life magazine
1
$7.50
View Campbell 89

Full color 9 1/2" x 13" ad for three of their He-Man Soups. There are three bowls of soup placed against a red background and each guarded by one of the Campbell Kids. Shown are Split Pea with Ham, Chili Beef and Vegetable Beef and the captions next to each bowl have a discussion about that particular soup.
February 1, 1963
Life magazine
1
$7.50
View Campbell 104

Full color 9 1/2" x 12 1/2" ad for their Soup-Mates. Against a red background are two bowls of soup with a different kind of cracker on each one. The ad headline says "Soupsational! 2 Soup-Mates from Campbell" and the text talks about two different kinds of soup that can be combined to make an interesting taste. First it talks about mixing together their Hearty Bean 'n Vegetable soup with their Vegetable Soup and the other suggestion is to combine Beefy Vegetable Noodle with Vegetable Beef Soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1963
Life magazine
1
$7.50
View Campbell 43

Full color 9 1/2" x 13" ad for their Red Kettle Vegetable Soup mix. The ad has a picture of an old style stove with a red pot warming on it filled with a tasty looking vegetable soup. In the background you can see an opened box of this product with the two cans that come in each box stacked next to the box. The ad headline calls it "The new taste in dry soup mixes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 22, 1963
Life magazine
1
$7.50
View Campbell 20

Full color 9 1/2" x 13 1/2" ad for the Quality of their TV Brand Dinners. We see a picture of an aluminum tray just out of the oven and a hand is holding up a spoonful of the Mashed Potatoes for our inspection. The headline calls our attention to "Why we made mashed potatoes 200 ways" and the text begins to remind us how Campbell's is always experimenting to make the best product for you. The text describes the many decisions that had to be made; what kind of potatoes to use, should they use milk or cream, or both, how long to cook and whip and what kind of pepper to use. Six months after the tests began, 108 test batches lter, they felt that success had been achieved. They have made many improvements since then as they strive to improve.
March 22, 1963
Life magazine
1
$7.50
View Campbell 108

Full color 9 1/2" x 12 1/2" ad for their New Turkey Vegetable Soup. The ad has a picture of a spoon that is bring a hearty spoonful of this new creation away from the bowl. Above that is a picture of the Campbell Kid wearing a pilgrim's hat and the phrase "Here's bountiful goodness". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1963
Look magazine
1
$7.50
View Campbell 26

Full color 9 1/2" x 13 1/2" ad for their Vegetable Beef Soup. Against the typical red background is a plate with several sandwiches, pickles, an orange and a bowl of their Vegetable Beef Soup. The spoon is being withdrawn from the bowl filled with vegetables and beer as the headline claims that "Campbell's puts more goodness in...so you get more goodness out." This, according to the ad, is a "Wholesome, nourishing 4-minute meal."
April 26, 1963
Life magazine
1
$7.50
View Campbell 97

Full color 9 1/2" x 13" ad for the quality of the Rice that Campbell uses in their products. On a red surface are three piles of rice from different suppliers and a spoon is lifting up several in the front pile for display to the readers. The headline says "To make the best, begin with the best - then cook with extra care" then, under the picture is the question, "Can you spot the rice Campbell cooks with? It takes 180 days to grow and costs more, but it always cooks up whole and white". The text talks about some of the growing philosophy concerning rice and why Campbell uses the one that it does. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1963
Life magazine
1
$7.50
View Campbell 47

Full color 9 1/2" x 13" ad for the special care that Cambell's uses in choosing and preparing the meats that go into their foods. There is a picture of a cold room with a table filled to overflowing with a variety of appealing, if you are not a vegetarian, meats. Standing behind this display are the Campbell Kid and long-time meat cutter Tony Mietla. The Kid has his usual innocent look on his face and Tony, who is sharpening one of his knives, seems to be looking at the Kid with more than a causal interest. The ad headline explains that "To make the best, begin with the best - then cook with extra care" and the text explains "Why Campbell's meats are always right for the recipe". If I had looked at this ad years ago I would have been on the lookout for strands of red hair or a tattered piece of a white Campbell chef's hat in my soup.
July 16, 1963
&
May 23, 1964
Look magazine
2
$7.50
View Campbell 44

Full color 9 1/2" x 13" ad for their Turkey Noodle Soup. There is a picture of this product sitting and waiting for you in a dark brown bowl. The headline wants you to "Come and Get It! It's the Soup of the Month". There is an offer at the bottom of the page for you to receive a quarter from Campbell's if you try two cans and send the labels in to them.
October 18, 1963
Life magazine
1
$7.50
View Campbell 72

Full color 9 1/2" x 13" ad for their Tomato Soup. The ad has a picture of a dining room table where a bowl is filled with a quantity of Campbell's Tomato Soup and the caption under the picture simply says "4 cents". The ad text explains that, at the time, this is what a serving of their soup would cost. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1963
Saturday Evening Post
1
$7.50
View Campbell 39

Full color 9 1/2" x 12" ad for their Vegetable Soup. The ad has a photo of a table with a glass of milk, a sandwich made with a lot of cheese and a bowl of soup that has letters that have been arranged to spell WHOA. The ad headline calls this the "Lunch that sticks with an eat-and-run artist: Campbell's Soup and a sandwich (M'm! M'm! Good!)". The text mentions that this might be the thing for anyone in your family who is likely to "treat lunch like a 50-yard dash" and how preparing this only "takes 4 minutes to heat".
October 11, 1963,
March 13, 1964
Life magazine
&
June 2, 1964
Look magazine
4
$7.50
View Campbell 15

Full color 10" x 13 1/2" ad that helps us understand "How Campbell's gets such good 'food from the sea'." There is a picture that shows the Campbell Kid standing and watching a smiling man in a white chef's uniform as he sorts through a table filled to capacity with oysters, shrimp and other kinds of fish. The text claims that "Our chef's know just what they want and our buyers settle for nothing less" as the text discusses some of the different fish that are carefully looked over.
December 13, 1963
Life magazine
1
$7.50
View Campbell 102

Full color 9 1/2" x 13 1/2" ad for their Turkey Noodle Soup. There is a picture of a small table set for four with each plate having a bowl of Turkey Noodle Soup and one of several different kinds of sandwiches. The headline calls this a "Lunch that makes a family day a holiday. Turkey Noodle Soup. (<'m! M'm! Good!:" and since this soup has real turkey in it, it seems like Thanksgiving. For it to seem like Thanksgiving to me there would have to be people unbuttoning their pants and a football game playing on the TV with nobody watching it.
December 14, 1963
Saturday Evening Post
1
$7.50
View Campbell 103

Full color 9 1/2" x 13 1/2" ad for their Vegetable Soup. There is a picture of a kitchen table set with three full bowls of this soup and a plate of crackers on the side as the windows reveal a cold, snow-covered scene outdoors. The headline offers you a "Warm welcome home when it's cold outside" and the text reminds you just how welcome you feel when you get warmed up after a cold day.
January 3, 1964
Life magazine
1
$7.50
View Campbell 111

Full color 9 1/2" x 13" ad for their Turkey Noodle Soup. Sitting on the table is a can of this soup along with several sandwiches made and wrapped in plastic with assorted fruits at the back of the table. There is also a note with the instructions from Mom. "Heat soup 4 mins. Milk in Refrig. Pls. clean up." The headline tells us that this is "How to talk turkey to your teen-agers (when they're there and you're away.)" This tactic will make all Mothers feel confident that their children will have somewhat of a chance to stoke their fires with a healthy meal.
January 17, 1964
Life magazine
1
$7.50
View Campbell 109

Full color 9 1/2" x 13" ad that shows another of the ways that Campbell's tries to make their product better for you. The picture in the ad shows a group of men in white coats sitting around a table with bowls of a product in front of them. The picture shows that the room is illumintated with a red light and the text explains that eating under a red light minimizes the effect of how good the food looks to influence how well it tastes. The text goes on to explain more methods that are used to make the testing as impartial as possible so that when the food comes to you, it does taste as good as they can get it.
February 25, 1964
Look magazine
1
$7.50
View Campbell 98

Full color 9 1/2" x 13" ad that tells us about the specially-developed vegetables that Campbell's has produced and uses to make their product even better. Pictured in the ad is an Okra at the front of the picture with tomatoes, peppers, carrots and a mushroom waiting their turn. The slogan that Campbell's uses to make their products is "To make the best, begin with the best - then cook with extra care" and claim that this particular vegetable took 22 years to develop into the product they wanted.
March 24, 1964
Look magazine
1
$7.50
View Campbell 95

Full color 9 1/2" x 13 1/2" ad for their Chicken with Rice Soup. There is a child's plaid lunch being prepared, a sandwich, an orange plus another item or two already in there and, the finishing touch, is a bowl of Chicken with Rice Soup being poured into the red thermos. This is called a "Hot idea for the lunch you make at breakfast" and the text describes the thrill of dealing with this come lunch time.
March 27, 1964
Life magazine
1
$7.50
View Campbell 78

Full color 9 1/2" x 13" ad for the Quality of Campbell Foods. The ad has a picture of the Campbell Kid in a chef's uniform standing with a cup of hot soup in front of a huge assortment of fresh vegetables and meats. The saying at the top of the page is "To make the best, begin with the best - then cook with extra care". The ad talks about some of the things that the folks at Campbell's does to ensure good food. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 19, 1964
Look magazine
0
$7.50
View Campbell 17

Sold Out -
Looking for Replacement

Full color 9 1/2" x 13 1/2" ad for their Tomato Soup. The top picture in the ad shows two young boys riding their bikes on a sunny day and the text claims that "When they slow down for a snack, make it quick, hot and wholesome. Tomato Soup". The larger picture in the ad shows two pairs of young hands holding green and white cups filled with Campbell's Tomato Soup, each topped off with a slice of butter. The headline promises that "They always eat better when you remember the soup". The text reminds you that it makes a healthy and filling snack for any growing children.
September 18, 1964
Life magazine
1
$7.50
View Campbell 66

Full color 9 1/2" x 13" ad that wants you to realize just how little the price of Campbell's Soup has gone up, less than inflation. The ad shows a picture of an ad that appeared 43 years ago offering a can of Campbell's Tomato Soup for 12 cents. They wonder "Have you checked the price of Campbell's Tomato Soup lately?" and it mentions that other flavors have kept a lower price than other foods too.
August 22, 1964
Saturday Evening Post
1
$7.50
View Campbell 85

Full color 9" x 12" ad for their New Chicken & Stars Soup. Pictured is a very full bowl placed on a red and white striped table cloth and the headline calls it a "Chicken Soup in a star-spangled manner". You are encouraged to try it and "see if you don't rrelish everything about it". The text mentions many of the tasty ingredients and there is a picture of the Campbell Kid wearing a Colonial Waistcoat.
December 1965
Better Homes & Gardens
1
$7.50
View Campbell 61

Full color 9 1/2" x 12 1/2" ad that introduces the Campbell Soup version of Oyster Stew and New England Clam Chowder. The ad has a picture of a fishing boat pulling into dock in a rustic New England area and pictures of fresh clams and fresh oysters along with bowls of steaming soups. The ad headline calls them "2 great Seashore Soups from Campbell" and the text describes the traditional taste these products have.
November 1, 1966
Look magazine
&
December 3, 1966
Saturday Evening Post
2
$7.50
View Campbell 18

Full color 9 1/2" x 13" ad for the Price Value of Campbell's Soup. The ad has a picture of a can of Campbell's Condensed Tomato Soup from 1966 next to a fresh tomato. On the wall behind them is a newspaper ad from July 2, 1921 that mentions a price of "12 cents a can". The text in the ad implies that the price of this same soup in 1966 is nearly the same as it was in 1921. The ad also contains their motto "To make the best, begin with the best - then cook with extra care". This ad is has been used at different times with the number of "years ago" being different amounts.
September 30, 1966
Life magazine
&
November 1, 1966
Look magazine
2
$7.50
View Campbell 19

Full color 9 1/2" x 13 1/2" ad for their Chicken with Rice Soup. At the top of the page is a black and white picture of a rainy day and two children are making their home for lunch. They are both wearing rain gear but their heads are down as they struggle against the damp elements. Below this is a picture of what is waiting for them, a bowl of Campbell's Chicken with Rice soup and a plate with bread with jelly spread across it. The headline challenges "Come rain...Come Campbell's Chicken with Rice Soup" and the text describes the warmth they will receive from having something like this waiting for them. The next best thing to sunshine.
November 19, 1966
Saturday Evening Post
1
$7.50
View Campbell 107

Full color 9 1/2" x 13" ad for their Tomato Soup. There is a picture of a pretty blonde in a ski blue outfit with her goggles pulled up on her head sipping on a cup of Campbell's Tomato Soup as she looks off to the right. There is a little four-line stanza that states: "The skier flies downhill so fast. That no one's ever passed 'er. And only our Tomato Soup. Has ever gone down faster." One of the Campbell Kids is smiling at the bottom of the page with cold-weather gear on and a pair of skis in its hands.
February 3, 1967
Life magazine
2
$7.50
View Campbell 106

Full color 9 1/2" x 13 1/2" ad for their Tomato Soup with their Special Offer of sending in 5 Labels and getting seeds for Campbell's Tomato Plants. The ad has a picture of a green container growing all five plants next to a ripe tomato and a can of Campbell's Tomato Soup. The headline says that you can "Grow famous Campbell's tomato plants on your window sill" and the text tells you to hurry because this offer had a final date.
March 3, 1967
Life magazine
1
$7.50
View Campbell 70

Full color 9 1/2" x 13" ad for their hearty, Old-Fashioned Vegetable Soup. There is a picture of a wooden table with a bowl of Campbell's Vegetable Soup taking up space next to a plate holding a sandwich that has the meat stacked high. There is a glass of some sort of liquid behind the bowl of soup and it looks to have a greenish tint so I am not quite sure what it may be. The headline offers "For man-sized appetites, a man-sized bowl of hearty Old Fashioned Vegetable Soup" and the text claims that this is the meal that will fill you up when you come home for lunch hungry.
June 9, 1967
Life magazine
1
$7.50
View Campbell 101

Full color 9 1/2" x 13 1/2" ad for their Manhandlers and tells us that "Campbell's Beef Soup is one of them". A bowl of this along with a piece of Peach Pie and a cup full of pretzels are shown sitting on a table, waiting for you. The text talks about this being for a "man-sized hunger" and claims that it has "almost more barley and beef than soup". Shown in the ad are cans of their six different choices at the time: Beef Soup, Cream of Potato, Chicken Gumbo, Clam Chowder, Bean with Bacon and Scotch Broth.
January 16, 1968 &
February 16, 1968
Life magazine
2
$7.50
View Campbell 74

Full color 9 1/2" x 13 1/2" ad for their three Chicken Chicken Soups. Sitting in mugs made to look like the cans are Chicken & Stars soup, Chicken Noodle soup and Chicken with Rice soup and the text tells us that "They're made with two chicken stocks. One for richness, one for flavor". They assure us that "This is no double talk" and that every kind of Campbell's Chicken soup is made this way. The text goes into more detail about each one of these three soups.
March 23, 1968
Saturday Evening Post
1
$7.50
View Campbell 110

Full color 9 1/2" x 13 1/2" ad for their line of Manhandlers Soups. The headline asks "How do you handle a hungry man?" and the picture shows a man wearing a cowboy hat raising a spoonfull of Campbell's Bean with Bacon soup from the pan he is holding in front of him. This picture along with the information as to what kind of soup he is eating has me wondering if he is going to light up a Marlboro cigarette when he is done eating and with the kind of soup I am reminded of the movie Blazing Saddles. I guess I have done too many ads.
December 14, 1968
Life magazine
1
$7.50
View Campbell 93

Full color 9 1/2" x 13 1/2" ad for their Stout Hearted Soups. They have "Flavor to Beat the Band" and there is a picture of three different kinds placed in bowls that are made to look like marching drums. Over each one is a ladle filled up with a spoonfull of that product, concentrating on getting some of the ingredients in them to show. There is a bowl of Hot Dog Bean, Stockpot and Chicken with cans of each shown at the bottom of the ad.
April 15, 1969
Look magazine
1
$7.50
View Campbell 77

Full color 9 1/2" x 12 1/2" ad that talks about a Beach Towel they were offering for $1.95 and four Campbell's labels. This towel, shown placed on a beach with a radio and a basket, has a large can of Campbell's Soup on it. The text gives the dimensions and the normal retail value.
May 13, 1969
Look magazine
1
$7.50
View Campbell 59

Full color 9" x 12" ad for Campbell's Cream of Chicken Soup. The ad headline, perched above a can of Campbell's Cream of Chicken Soup that has a fake mustache and a monocle, asks "Did you know Campbell's Cream of Chicken Soup is leading a double life?". The ad explains that, beside it's primary use as a delicious soup, it can also be used in cooking too. The ad shows a creation they call Brunch Benedict and includes the recipe so you can surprise and please your family. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1969
Better Homes & Gardens
1
$7.50
View Campbell 35

Full color 9 1/2" x 13" ad for how to make your lunch better with Campbell's Tomato Soup. The picture shows two hands coming in from off-camera each holding a mug of Tomato Soup that has the message "Campbell Up!" on it. The headline urges you to "Campbell Up a sandwich for lunch today!" and the text describes how much better a sandwich is with a mug of Campbell's Tomato Soup to share with it.
October 24, 1969
Life magazine
1
$7.50
View Campbell 94

Full color 9 1/2" x 13" ad for their Tomato Soup. Pictured in the ad is a basket with the label for Tomato Soup on it and it is overflowing with nice, ripe tomatoes. The headline over the top of the basket urges you to "Get your Campbell's worth of fresh tomato flavor". The ad also entices us by claiming that it only costs "About 5 cents a 7oz serving".
February 20, 1970
Life magazine
1
$7.00
View Campbell 65

Full color 9 1/2" x 13 1/2" ad that alerts you to the existence of their Manhandlers. The headline asks "How do you handle a hungry man?" and answers by showing a young man still wearing a football jersey spooning soup from a mug labeled Campbell's Vegetable Beef. We are told that there are four kinds of soup that are considered Manhandlers and the Vegetable Soup is one of them. As shown in the ad the others are Stockpot, Minestrone and Chile Beef.
November 3, 1970
Look magazine
1
$7.50
View Campbell 105

Full color 9 1/2" x 12 1/2" ad for an offer made by Campbell's for a personalized bowl for people willing to send in 75 cents and 2 labels from Campbell's Alphabet Soup. There are two bowl sitting on a table with a boy's and a girl's name on them just about to be filled from a ladle of this soup. The coupon necessary to complete the deal is included in the ad.
December 29, 1970
Look magazine
1
$7.50
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Full color 9 1/2" x 13 1/2" ad for what Campbell's Tomato Soup can do for your plain lunch. Pictured on a red tabletop is a glass of milk, a banana, a sandwich slieced diagonally and a mug of Campbell's Tomato Soup. The headline tells us that "The difference between a cold sandwich and a hot lunch is about 5 minutes" and the text tells us that five minutes is about all it will take to open a can of soup and warm the contents. This simple addition will make your lunch "M'm! M'm! Good!".
April 20, 1971
Look magazine
1
$7.50
View Campbell 87

Full color 9 1/2" x 13 1/2" ad for their Chicken Noodle Soup, now with "Even Better Flavor". There is a large picture of a can of this product with two speech bubbles going to the Yellow Chicken on the label. The one attests "Now! Even better flavor" and the other has him saying "M'm! M'm! Chickeny!". The ad tells you to "Look for the Yellow Chicken on the Label" because "Campbell's has taken a good thing and made it better!" It is claimed to be "still made with tender bites of chicken and enriched egg noodles" but they have somehow improved the taste.
October 5, 1971
Look magazine
1
$7.00
View Campbell 55









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