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| Black and white 8 3/4" x 12 1/4" ad for their Condensed Tomato Soup. Next to a drawing of a large can of this soup is a drawing of one of the Campbell's Kids sitting at a campfire with a pitched tent in the background. There is a pot being warmed with an empty can of Campbell's Tomato Soup on the ground next to the fire and a full case of this product ready to supply tomorrow and the next day. The ad calls it "The natural food" and the text describes the anticipation from the aroma to the satisfaction from the taste. It describes the ingredients as though they were diamonds in the rough and mentions Campbell's Bean Soup before claiming a total of 21 kinds of soup and a price of 15 cents a can. |
June 1921 Vanity Fair |
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$6.00 |
View Campbell 161 |
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| Black and white 6 1/4" x 9 3/4" ad for their Tomato Soup being just what the doctor advises. The ad has a picture of two ladies sitting in the doctor's office as the elderly man talks to them using his glasses to emphasize his point which is that "Soup is just the Thing!". The ad claims that soup is "so good for you...so bracing...so helpful to appetite and digestion" and the ad gives a list of the 21 kinds of soup that Campbell's had available at that time. |
December 1933 National Geographic |
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$5.50 |
View Campbell 33 |
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| Black and white 6 1/2" x 9 3/4" ad for their Vegetable Soup. The ad has a picture of a bowl of this soup on a dining room table as seen through a round window with a caption calling it "An ideal midday meal!". The ad gives the list of the 21 kinds to choose from..." and talks about this being the day of the simplified luncheon which means it is more important to get all we can from this meal. |
January 1934 National Geographic |
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$5.50 |
View Campbell 34 |
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| Black and white 6 1/2" x 10" ad for their delicious Vegetable-Beef Soup. The ad has a picture of a table that looks like one from my grandmother's house with a steaming hot bowl of Campbell's Vegetable-Beef Soup waiting to be eaten. The ad headline calls it "Real old-fashioned vegetable soup...the kind everybody likes!" and the ad lists the 21 different kinds of soup that Campbell's made at this time. |
February 1934 National Geographic |
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$5.50 |
View Campbell 30 |
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| Black and white 6 1/2" x 9 3/4" ad for their Pea Soup, a soup "that reveals the perfect hostess!". The ad has a picture of a perfectly set dining room table with a bowl of steaming hot Campbell's Pea Soup waiting for someone to sit down and begin to eat. The ad has the saying Eat soup and keep well and it lists the 21 kinds of soup that Campbell's had available at this date. |
March 1934 National Geographic |
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$5.50 |
View Campbell 31 |
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| Black and white 6 1/2" x 9 3/4" ad for 2 New Soups from the Campbell Kitchens. The ad introduces Noodle with Chicken Soup that is made "with hearty egg noodles...rich chicken broth...tender chicken meat" and Cream of Mushroom that is made "containing sweet double thick cream". The ad claims that both of these soups cost "just the same as other Campbell's soups". |
May 1934 National Geographic |
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$5.50 |
View Campbell 32 |
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| Full color 9 1/2" x 13 1/2" ad for their Tomato Soup. There is a picture that shows the three Campbell's Kids in the kitchen. The little girl is warming some Campbell's Tomato Soup on the stove as the other two consider going to bed. The one gets a whiff of the soup and grabs the shirttail of the other slowing him down as the headline reminds us that "It takes a bright and sparkling flavor to attract children!". The text discusses the difficulties that we all are familiar with in pleasing the taste buds of youngsters but the claim is made that "At least once every day the children should get the invigorating benefits of wholesome soup, for its nourishing food and its aid to digestion". There is also a list of the "21 kinds to choose from..." and you will be hard pressed to find several of those flavors anymore. |
February 23, 1935 Saturday Evening Post |
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$6.00 |
?View Campbell 54 |
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| Full color 8 3/4" x 12" ad that talks about the Campbell's Cream Soups that provide you with "Four tempting ways to give your child More Milk". There are pictures with bowls filled with Cream of Pea, Cream of Asparagus, Cream of Celery and Cream of Tomato. The captions under each picture explain that Campbell's did not, at this time, make these particular soups but by the actions of a caring mother adding the right amount of milk to the appropriate soup instead of water, the child would be given a tasty meal that would "sneak" more milk into their system. The text reminds us of the fact that doctor's have long told us that growing children need milk and this is a very good way to accomplish the feat. |
April 1939 Better Homes & Gardens |
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| Full color 9 1/2" x 12" ad for their Tomato Soup. The ad has drawings of several different families sitting around the table eating or a wife preparing a meal and the center shows a calendar stamped with the large letters 730 times. Below it explains that "730 times a year, the question of what to have for lunch or supper bobs up. A most welcome answer is often Campbell's Tomato Soup". The text explains that this soup is a very welcome entree on the table due to the sun-ripened tomatoes and the wonderful taste. They also mention Cream of Tomato Soup and talks about what Campbell does to get these tomatoes so perfect. |
October 1939 Better Homes & Gardens |
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View Campbell 62 |
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| Full color 10" x 13" ad is topped with a card saying "Best Wishes for a Merry Christmas". Below are four more cards with the four flavors sold at that time and little messages about how they could help the busy days. This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view. |
January 1940 McCall's |
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| Full color 10" x 13" ad showing active school children playing. Ad has the headline "Schooldays-active minds and bodies call for nourishing food!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 14, 1940 Life magazine |
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| Full color 8 3/4" x 12" ad for their Vegetable Soup. The picture shows a young girl in a blue dress and a white apron spooning out bowl of Campbell's Vegetable Soup. The headline has her claiming that "Mummy lets Me make the Vegetable Soup" and the text says that little girls can make the easy things like this so mommy is fresh and rested to make the hard things for her and daddy. The text goes on to hint that this is a good way for a mother and daughter to bond and get the young ones to learn to cook. It mentions the 15 garden vegetables that are in each can and has "Two menus for You to Try". |
January 1941 Better Homes & Gardens |
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| Full color 9 1/2" x 13 1/2" ad for their Cream of Mushroom Soup. The ad has a drawing of a lady reading from a list and talking on the telephone to her grocer. The grocer smiles and says "Campbell's Cream of Mushroom? Sounds like a party at your house!" to which she replies "No...just the family. But they call it a party when we have that soup!". Grocers everywhere say that calls for this soup are coming faster and faster and that it is no longer "just for parties". The ad asks if you have tried it and talks about the taste and healthy ingredients before showing a bowl of this steaming soup. |
September 29, 1941 Life magazine |
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View Campbell 156 |
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| Full color 10" x 12 1/2" ad for their Vegetable Soup. The ad shows a mother spooning soup into a bowl and saying "So rich and hearty it's far better than my own!". The headline at the top of the ad calls it "A soup full of Flavor and Food Value for these strenuous War Days!" and the text talks about conforming to "the Government's wartime requirements calling for soups of higher food value and more nourishment". It then adds that meeting this requirement has raised the production cost but "the Government has aurhorized a higher price to cover the added cost". The Campbell Kid is sitting at the bottom of the text holding up two fingers in a "V" for Victory. |
January 1943 & February 1943 Woman's Home Companion |
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| Full color 9 1/2" x 14" wartime ad for the effort that the Campbell Company was making to keeping our soldiers supplied. There is a picture of a smiling grocer holding up a single can of Campbell's Tomato Juice and he is expaining "It's the last one, Lady! More than 90% of this year's Campbell's Tomato Juice goes overseas to the Army and Navy". It claims that you will see more cans of this product on newsreels than you will on store shelves but it is helping the soldiers receive their needed vitamins in an easy and delicious form. The ad urges the civilians to have fresh tomatoes or citrus fruit daily to preserve their own health. |
Unknown |
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| A group of ladies standing around a grocery store holding cans of tomato soup and talking about how good it is. Mr. Whipple would have a fit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | February 15, 1943 Life magazine |
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| Full color 10" x 13" wartime ad tells you that "The can of food you cannot get reminds you...America's Canners are supplying fighting food for our fighting men". The ad shows examples of the kind of cans they are supplying to the Armed Forces and the ad text explains the value of canned food for a soldier on the move. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 24, 1943 Life magazine |
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| Full color 10" x 13" ad with a drawing of four soldiers standing around their jeep in the field drinking from their cups. The ad explains how soldiers will keep their army rations under the motor hood of their jeeps to keep them warm and ready to eat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 27, 1943 Life magazine |
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| Full color 10" x 14" ad for their Vegetable Soup. The ad has a drawing of a man who has come home from work, newspaper under his arm, and is bending over the electric stove and smelling the soup that his wife is warming up. He has turned and is looking at the reader with a look of pleasure on his face and his wife is smiling under the headline question "Did you marry a Kitchen Snooper?". The text mentions that each can of soup contains 15 kinds of garden vegetables and a "good, rich beef stock". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 17, 1944 Life magazine |
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View Campbell 46 |
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| Full color 9 1/2" x 13" ad that introduces a Brand-New Soup, Campbell's Beef Noodle Soup. The top of the ad has a drawing of an excited lady rushing into her grocery store where an employee is nailing up a sign that says "Glad News for 30 Million Housewives". There is a picture of a bowl of this product next to the caption that calls it "So Hearty and Homey...So Nourishing and Good!". The text talks about the flavor being Beef, Beef and, well, Egg Noodles when they tell you it is made with Beef Broth with "generous pieces of choice beef" and "plenty of egg noodles". They called this soup a Spoon Tempter and urged you to get a can so you could hear "'Ah's' and 'Oh's' going round the table. |
July 31, 1944 Life magazine |
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View Campbell 157 |
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| Full color 9 3/4" x 13" ad for Campbell's Vegetable Soup with a drawing of a young boy and girl coming home from school. The ad headline says they are "Bringing home the - Appetite" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.. |
October 1944 Woman's Home Companion |
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| Full color 9 1/2" x 14" ad for the good reactions you will have when you serve these three Campbell's Soups. The top picture shows a man raising a spoon of Campbell's Scotch Broth to his mouth and the headline states "One says 'OH'". The text talks about the ingredients of this soup and claims he will be asking "Where's this good soup been all my life?". The next picture shows another man raising a spoon of Campbell's Chicken Soup and states that "One says 'AH'". The text under this part of the ad talks about this soup in terms that bring the taste right to your lips and urges you to "Let the family enjoy it often". The third picture shows an older man whose eyes are only on the Campbell's Vegetable Soup in his spoon and the statement says that "One just keeps on eating!". The text here talks about this being the natural thing to do with a product that contains 15 different garden vegetables and its rugged beef stock and reminds you to "Better make sure there's some on hand at your home!" |
April 22, 1946 Life magazine |
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| Full color 9 1/2" x 13 1/2" ad for their Cream of Mushroom Soup. The top half of the ad is a close-up of "Hothouse MUSHROOMS...aristocrat of vegetables" and the bottom half is a picture of a bowl of this soup placed on a formal dinner table. The caption on the bottom half completes the first caption "...plus rich cream...make this luxury soup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 6, 1946 Life magazine |
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| Full color 9 1/2" x 13 1/2" ad for "The Soup Most Folks Like Best...", Campbell's Tomato Soup. There is a picture of a can of this soup placed in the middle of a slice of the world's largest and ripest tomato and the headline proclaims "From the Heart of Sun-Ripened Tomatoes...America's Favorite Soup". There is a picture of the Campbell Kid trying to carry a full basket of tomatoes and the text talks about how important tomatoes are for your health and urges you "to buy all the Campbell's Tomato Soup you like - whenever you like!". |
November 18, 1946 Life magazine |
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| "Our Latchstring's Out Again" 8" x 11" ad shows a well dressed woman in the doorway of a well appointed dining room | February 1947 Cosmopolitan |
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| Full color 9 1/2" x 13" ad for their Vegetable Soup. There is a picture of a smiling lady who seems to have just arrived home from grocery shopping. She is standing by a set of interior stairs still wearing her overcoat and a hat that was certainly in style then and holding a bag of groceries with several cans of Campbell's Soup peeking over the top. The headline has her thinking "Whew! Did I Marry an Appetite!". The text has her describing him as "pretty swell" but able to be quite a problem come meal-time. But she has discovered that he, like most other men, "goes for a fine, hearty dish like Campbell's Vegetable Soup". The text continues by mentioning several of the tasty and healthy ingredients and shows a bowl of this soup waiting for her man to dig in. |
February 24, 1947 Life magazine |
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| Full color 9 1/2" x 13 1/2" ad for what a busy wife wants to have on hand when her husband comes through the door and hollers, "Hiya, Hon, I'm Home and Hungry", Campbell's Soups. This lady has stocked up on Bean with Bacon Soup, Chicken Soup and Vegetable Soup. The bride talks about how well her man can eat and how much he compliments the soup she prepares for him. Hopefully she prepares something else to go along with it or it's no wonder he's always hungry. |
March 10, 1947 Life magazine |
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| Full color 9 1/2" x 13" ad for Campbell's Chicken Noodle Soup. The large, colorful picture shows a happy woman in a red dress ladling a bowl full from a pot warming over a fire in a large fireplace while a man in buckskin clothing smokes a long curved pipe and patiently waits. The caption calls it "An Old-Time Favorite - Faithfully Yours" and also calls it "A Steady Welcome since Colonial Days...for Hearty Chicken Noodle Soup". The text ponders that "Times change, but tastes linger on" and talks about some of the ingredients and methods used in this product. At the bottom right of this ad is a picture of a large bowl of this product and the caption mentions and lists the "21 Kinds to Choose From". |
April 7, 1947 Life magazine |
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| Three color 5 1/2" x 14" ad for their Strained Baby Soups. Under a picture of a smiling, happy baby are the instructions "Rx For Happy Feeding in Listless Weather Serve your Baby These Main-Dish Foods - combinations of all the meat, all the vegetables Baby needs". The text explains that, when the weather is hot, "Baby's appetite may lag". It mentions the ingredients that provide the nutrition of these foods and gives four "Hints on Summer Feeding" that mothers may find helpful. At the bottom of the ad are shown five jars of this priduct; Chicken Baby Soup, Beef Baby Soup, Lamb Baby Soup, Liver Baby Soup and Vegetable Baby Soup. |
July 21, 1947 Life magazine |
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$5.00 |
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| Full color 10" x 14" ad for their Beef Noodle Soup. The headline claims that "It's Beef that makes this Noodle Soup" over a picture of a china bowl filled with this product sitting on a table with a green tablecloth. The text asks "Have you tried this fast-growing favorite?" and describes the ingredients that go into this product. There is a banner claiming that "You taste Beef all through it!" and a picture showing the Campbell girl going through her purse trying to find enough change to purchase another can. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
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| Full color 9 1/2" x 14" ad that gives you ideas on "How to add minutes to Christmas-rushed days". There is a picture of a mother and her two children carrying armfulls of presents with other vague people in the background. The ad shows three different soups and mentions what to consider them for. There is a bowl of Campbell's Green Pea Soup and calls it a "Hearty choice for holiday appetites". Next there is a bowl of Campbell's Consomme which it calls a good way to "Start Christmas dinner". Last we have a bowl of Campbell's Tomato Soup which is nothing else if not, "The soup most folks like best!" |
December 20, 1948 Life magazine |
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| Full color 9 1/2" x 13 1/2" ad for their Beef Noodle Soup. The ad has a picture of a table set for lunch with a bowl of Beef Noodle Soup with a platter of sandwich-making material waiting to be used. The ad headline describes this as "Campbell's Beef Noodle Soup...one of the Newest! one of the Finest!...and one of the best-liked!". The ad has a drawing of the Campbell Kid dressed in a cowboy suit twirling a lasso and saying "I coil a loop and give a fling. Round this good soup - Then Boy! I sing!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 3, 1949 Life magazine |
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| Full color 9 1/2" x 13 1/2" ad for some of the things you can do with Campbell's Soups in the Sumertime, There is a picture of one of the Campbell Kids walking with equipment for gardening and the headline says "Come On...it's June!". The ad has three suggestions for summertime meals and each feature a different soup from Campbell's. The first, of couse, is Tomato Soup and includes other sides to make the meal appealing. Next they have Campbell's Beef Noodle Soup and a tasty list of side items. Last they show Campbell's Vegetable Soup with enough for a hungry man. You are reminded how nourishing these soups are and how fast and easy they are to make. |
June 13, 1949 Life magazine |
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View Campbell's 63 |
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| Full color 9 1/2" x 13" ad for their Cream of Mushroom Soup. The ad headline tells us that Mushrooms and Cream make a Heavenly Team!" and the ad contains a few ideas for things to do for meals by claiming that it "makes a grand cream sauce, too". |
March 26, 1951 Life magazine |
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View Campbell 14 |
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| Full color 9 1/2" x 13" ad for their Cream of Mushroom Soup. Against a green backdrop that approximates a green tablecloth is seen several pieces of white china with green trim. A bowl on a platter is filled with this tasty soup from Campbell's and the pitcher is filled with Heavy Whipping Cream while several fresh mushrooms are lying loose. The ad headline says "This Luxury Soup you'll love...puts a welcome in Budget Meals" and the text mentions that it is "Made of Cultivated Mushrooms and Extra-Heavy Cream". There are suggestions for a lunch and a dinner based around this soup and there is a recipe for a Rich, smooth Sauce made from their soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 9, 1951 Life magazine |
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View Campbell 45 |
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| Full color 9 1/2" x 13 1/2" ad for their Chicken Noodle Soup. The ad has a picture of a bowl of this soup sitting on a red, white and blue banner over the caption "Six Generations have loved this soup...Here's why your family will want it, often!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1951 Life magazine |
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| Full color 9 1/2" x 13" ad with different ways to use their Tomato Soup. Over a picture of a kitchen table covered with a green plaid tableclothe and spread with different enticing foods are the words "First: you take TOMATO Soup-". These ideas come courtesy of Anne Marshall and include adding it to a Stew, heating it and pouring it over Hamburgers and just making Cream of Tomato and Tomato soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
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| Full color 10" x 13" ad shows the Campbell Kid rowing a boat filled with clams. The ad explains the value of their Clam Chowder. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1951 Life magazine |
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| Full color 5" x 13 1/2" ad for their Tomato Soup with a recipe for something called a Swiss Surprise. The ad has a picture of this dish with a knife and a fork in it and has a recipe card with the simple directions. The ad also mentions a New, Free Recipe Book they were offering that was claimed to contain "114 delicious recipes like this". The ad has a coupon for the reader to fill out and mail in to receive their recipe book. |
September 1952 McCall's |
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| Full color 9 1/2" x 13" ad for their Tomato Soup. There is a picture of a table that has been set with tomato soup used in various ways. There is a bowl of regular tomato soup, a bowl that has had milk added to become a Cream of Tomato soup, a bowl of macaroni that has been made with tomato soup and a platter filled with hamburgers that have been covered with a sauce with tomato soup as the main ingredient. The text gives more directions on how to make these different meals and talks about what you can serve with tomato soup to make it a MEAL. |
October 1952 McCall's |
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| Full color 9 1/2" x 13" ad for their Vegetable Beef Soup has a photo of a young baby smiling away as he sits in a high chair with a bowl of this soup in front of him. The ad headline identifies this moment as the "Most Exciting Milestone...the day he's old enough to join the family in enjoying Campbell's Soups!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
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| Full color 9 1/2" x 13 1/2" ad for the convenience and value of their Soups. The ad has a picture of a lunch table that is graced with a bowl of Campbell's Vegetable Beef soup, some celery and crackers and a piece of Coconut Meringue Pie. The ad headline says that it "Looks good...Tastes good...Is good! Soup for Lunch. In 4 minutes it's on the table!". The ad has a smaller picture of a lady standing in front of her pantry shelf that is filled with an assortment of different flavors of Campbell's Soup and the caption warns you to "Keep a full Soup Shelf for quick, easy meals!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
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| Full color 9 1/2" x 12 1/2" ad for some of the different ways that Campbell's Soup can help you with your cooking. The ad headline introduces "New! Quick! Delicious! Gourmet sauces made with soup!" and shows four unique ideas that can be done with Campbell Soup. The first picture has a can of Tomato Soup next to a dinner that is having a Quick Barbecue Sauce poured over it with the recipe in the ad. The second picture shows a can of Cream of Celery Soup and a Quick Mustard Sauce being poured over a ham and the simple recipe is included. The third picture has a can of Cream of Chicken Soup next to a plate of shrimp that is having a Quick Curry Sauce poured on. Lastly there is a picture that has a can of Cream of Mushroom Soup next to a plate of chicken with a Quick Almond Sauce being added. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
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| Full color 7 3/4" x 10 3/4" ad for their Pork and Beans. The ad has a picture of a bowl of this delicious meal and a drawing of well-dressed lady dipping her spoon into this slice of heaven. The text starts of saying that "Here's a high-style miss who knows her beans" and the headline claims that "Folks who know their beans ask for Campbell's". The text describes many of the secrets that are responsible for making their pork and beans the BEST and talks about the three different sizes available to choose from.. |
June 1956 Good Housekeeping |
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| Full color 8" x 11" ad for a way to improve any soup. The headline queries "How to get more milk in your meal plan:" and responds by suggesting to "Make a good soup a new soup with milk". The ad contains five pictures of different soups and how they look after being cooked with milk and the captions give suggestions for additional items. The soups being shown are Vegetable Soup, Tomato Soup, Scotch Broth Soup, Cream Soups and Vegetable Beef Soup. |
June 1956 Good Housekeeping |
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| Full color 9 1/2" x 13" ad for their Beef Soup. The smaller picture on the left side is black and white and shows a man slowly walking down a rainy city sidewalk in the evening while the right side, larger picture is in color and shows a bowl of warm, delicious Campbell's Beef Soup in a bowl on the kitchen table where a spoon full of this product has been withdrawn and is making it's way toward a hungry mouth. The headline tells us "There's no day like a cold and rainy day...to hurry you home to cheerful lights - the warmth of a family...and a bowl of soup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
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| Full color 9 1/2" x 13" ad for their Vegetable Beef Soup. The left-hand picture in the ad shows a person walking away from the camera across a snow-covered, wind-swept field as the day turns slowly to night. The right-hand, larger picture is in color and shows a ladle scooping up a heaping quantity of warm Campbell's Vegetable Beef Soup as several pieces of toasted bread covered with cheese and bacon wait on a plate in the background. The text says "B'rr, but it's cold! Makes you want something piping-hot - like Campbell's Vegetable Beef Soup". It also reminds us that "Soup's a cheerful companion on a bleak, chilly day - or on any day!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 18, 1957 Life magazine |
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| Full color 9" x 12" ad for their Tomato Soup. The ad has a picture of someone spooning a sauce over a barbecue grill that is filled with hot dogs and hamburgers. The ad headline over this picture informs us that this ad will tell us "How to make a Souper Barbecue Sauce" and the ad contains a recipe that looks interesting enough to give it a try. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1957 Better Homes & Gardens |
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| Full color 7 3/4" x 10 3/4" ad for using their Soups in your everyday cooking. The ad headline brings your attention to "4 Souper ways to serve tuna!". The ad has pictures and recipes for Tuna Burgers using Cream of Mushroom soup, Perfect Tuna Casserole using Cream of Chicken soup, Tuna Loaf using Cream of Celery soup and Tuna Shortcake using Cream of Mushroom soup. |
March 1959 Good Housekeeping |
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| The 'Campbell Kids' at the top of the page above a picture of 'Chicken with Rice Soup' | May 12, 1959 Look magazine |
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| Full color 9 1/2" x 12 1/2" ad for their tasty Tomato Soup. The ad has a picture of a pair of feminine hands pouring Campbell's Tomato Soup from the saucepan into a waiting thermos with the contents of a large lunch box behind it. The ad headline, next to a picture of the Campbell Kid sitting on a stool eating from his lunchbox, asks you to "Put a little warmth in the lunchbox...and Good Things Begin to Happen". The ad tells you that you can have a different kind of soup every work day for almost a month since there are 21 different flavors of Campbell's Soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine |
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| Full color 9 1/2" x 13 1/2" ad for 2 New Soups, Tomato Rice and Cream of Vegetable. The ad headline states that "Campbell proudly invites you to try 2 Great New Soups" and gives you full paragraph descriptions of each one. The ad also contains several cooking suggestions for ways to make a dull meal just a little less so. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 16, 1960 Saturday Evening Post |
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View Campbell 38 |
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| Full color 10" x 13" ad that reminds us that "Good things begin to happen when you serve Soup'n Crackers". The picture in the ad shows twin red-headed boys eating crackers and tomato soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 18, 1960 Life magazine |
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$4.50 |
View Campbell 10 |
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| Full color 9 1/2" x 12 1/2" ad for their Chicken with Rice Soup. The ad has a picture of a young girl having Chicken with Rice Soup and a sandwich for lunch. She is sitting at the table having taken one bite from her sandwich and is now attacking the soup with an enthusiastic look in her eyes. The ad headline claims that "Good things begin to happen...when the lady of the house has soup for lunch". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1960 Look magazine |
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$4.50 |
View Campbell 25 |
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| Full color 9 1/2" x 13" ad that helps to explain why their food tastes so good. The ad has a photo of a man who has knelt down to examine one of the plants growing in a healthy looking field. The ad headline calls him "The Ph.D with dusty shoes" and explains that "To make the best, begin with the best - then cook with extra care". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1, 1960 Life magazine |
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$4.50 |
View Campbell 13 |
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| Full color 9" x 13" ad with more ideas for different meals to make using Campbell's Soup. The headline touts this "New idea! spread-a-burgers and shows a picutre of one of the three meals mentioned in the ad spread on a bottom bun. Nest to a picture of their Tomato Soup it gives a recipe for their Beef Spread-a-Burger, next to a can of Cream of Chicken Soup it has a recipe for Chicken Spread-a-burger and next to a can of Cream of Mushroom Soup there is a recipe for Egg Spread-a-Burger. These are mentioned as being "quick to fix for lunch or supper on busy fall and winter days". |
January 1961 The American Home |
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$5.00 |
View Campbell 57 |
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| Full color 9 1/2" x 12 1/2" ad that is trying to convince the readers that eating Tomato Soup doesn't have to be boring. The ad has a picture of nine different white bowls of Campbell's Tomato Soup. They are under a headline that identifies this as "9 ways to enjoy America's favorite". They are telling you that you can enjoy your Tomato Soup ...with chopped egg, ...with chopped parsley, ...with grated cheese, ...with cereal floats, ...hot buttered, ...with crisp bacon, ...with garlic croutons, ...with cucumber slices and ...with whipped cream. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 29, 1961 Life magazine |
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$4.50 |
View Campbell 21 |
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| Full color 9 1/2" x 12 1/2" ad that talks about the many people needed to achieve the Campbell's Quality. The ad has a picture of a group of people that it identifies as the Grower, the Home Economist, the Cook, the Fieldman, the Scientist, the Flavor Scout, the Buyer, the Chef and the Campbell Kid. The ad headline calls this group of people "The Who's Who of a Campbell flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 26, 1961 Look magazine |
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$4.50 |
View Campbell 16 |
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| Full color 9 1/2" x 12 1/2" ad for the fact that Campbell's Food lives up to the same standards that they began with. The ad has a copy of an advertisement from 1916 that shows the Campbell Kid sitting on a scaffold painting a slogan on the side of their factory. The slogan then was "We blend the best with careful pains in skilful combination and every single can contains Our Business Reputation". The ad headline explains that "It's still the promise we make you every day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 23, 1962 Life magazine |
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$4.50 |
View Campbell 22 |
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| Full color 9 1/2" x 12 1/2" ad that talks about how Campbell's has been able to hold their prices steady, how a can of Tomato Soup that cost 12 cents in 1925 still costs 12 cents today (1962). The ad has a large picture of the Campbell Kid next to the caption "-We think you'll be mildly amazed". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1962 Look magazine |
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$4.50 |
View Campbell 27 |
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| Full color 9 1/2" x 12 1/2" ad for their Soup-Mates. Against a red background are two bowls of soup with a different kind of cracker on each one. The ad headline says "Soupsational! 2 Soup-Mates from Campbell" and the text talks about two different kinds of soup that can be combined to make an interesting taste. First it talks about mixing together their Hearty Bean 'n Vegetable soup with their Vegetable Soup and the other suggestion is to combine Beefy Vegetable Noodle with Vegetable Beef Soup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 8, 1963 Life magazine |
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$4.50 |
View Campbell 43 |
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| Full color 9 1/2" x 13" ad for their Red Kettle Vegetable Soup mix. The ad has a picture of an old style stove with a red pot warming on it filled with a tasty looking vegetable soup. In the background you can see an opened box of this product with the two cans that come in each box stacked next to the box. The ad headline calls it "The new taste in dry soup mixes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 22, 1963 Life magazine |
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$4.50 |
View Campbell 20 |
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| Full color 9 1/2" x 12 1/2" ad for their New Turkey Vegetable Soup. The ad has a picture of a spoon that is bring a hearty spoonful of this new creation away from the bowl. Above that is a picture of the Campbell Kid wearing a pilgrim's hat and the phrase "Here's bountiful goodness". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 23, 1963 Look magazine |
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$4.50 |
View Campbell 26 |
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| Full color 9 1/2" x 13" ad for the quality of the Rice that Campbell uses in their products. On a red surface are three piles of rice from different suppliers and a spoon is lifting up several in the front pile for display to the readers. The headline says "To make the best, begin with the best - then cook with extra care" then, under the picture is the question, "Can you spot the rice Campbell cooks with? It takes 180 days to grow and costs more, but it always cooks up whole and white". The text talks about some of the growing philosophy concerning rice and why Campbell uses the one that it does. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1963 Life magazine |
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$4.50 |
View Campbell 47 |
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| Full color 9 1/2" x 13" ad for the special care that Cambell's uses in choosing and preparing the meats that go into their foods. There is a picture of a cold room with a table filled to overflowing with a variety of appealing, if you are not a vegetarian, meats. Standing behind this display are the Campbell Kid and long-time meat cutter Tony Mietla. The Kid has his usual innocent look on his face and Tony, who is sharpening one of his knives, seems to be looking at the Kid with more than a causal interest. The ad headline explains that "To make the best, begin with the best - then cook with extra care" and the text explains "Why Campbell's meats are always right for the recipe". If I had looked at this ad years ago I would have been on the lookout for strands of red hair or a tattered piece of a white Campbell chef's hat in my soup. |
July 16, 1963 & May 23, 1964 Look magazine |
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$5.00 |
View Campbell 44 |
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| Full color 9 1/2" x 13" ad for their Tomato Soup. The ad has a picture of a dining room table where a bowl is filled with a quantity of Campbell's Tomato Soup and the caption under the picture simply says "4 cents". The ad text explains that, at the time, this is what a serving of their soup would cost. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
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$4.50 |
View Campbell 39 |
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| Full color 9 1/2" x 12" ad for their Vegetable Soup. The ad has a photo of a table with a glass of milk, a sandwich made with a lot of cheese and a bowl of soup that has letters that have been arranged to spell WHOA. The ad headline calls this the "Lunch that sticks with an eat-and-run artist: Campbell's Soup and a sandwich (M'm! M'm! Good!)". The text mentions that this might be the thing for anyone in your family who is likely to "treat lunch like a 50-yard dash" and how preparing this only "takes 4 minutes to heat". |
October 11, 1963, March 13, 1964 Life magazine & June 2, 1964 Look magazine |
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View Campbell 15 |
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| Full color 9 1/2" x 13" ad for the Quality of Campbell Foods. The ad has a picture of the Campbell Kid in a chef's uniform standing with a cup of hot soup in front of a huge assortment of fresh vegetables and meats. The saying at the top of the page is "To make the best, begin with the best - then cook with extra care". The ad talks about some of the things that the folks at Campbell's does to ensure good food. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 19, 1964 Look magazine |
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$4.50 |
View Campbell 17 |
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| Full color 9 1/2" x 13 1/2" ad for their Tomato Soup. The top picture in the ad shows two young boys riding their bikes on a sunny day and the text claims that "When they slow down for a snack, make it quick, hot and wholesome. Tomato Soup". The larger picture in the ad shows two pairs of young hands holding green and white cups filled with Campbell's Tomato Soup, each topped off with a slice of butter. The headline promises that "They always eat better when you remember the soup". The text reminds you that it makes a healthy and filling snack for any growing children. |
September 18, 1964 Life magazine |
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$4.50 |
View Campbell 66 |
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| Full color 9" x 12" ad for their New Chicken & Stars Soup. Pictured is a very full bowl placed on a red and white striped table cloth and the headline calls it a "Chicken Soup in a star-spangled manner". You are encouraged to try it and "see if you don't rrelish everything about it". The text mentions many of the tasty ingredients and there is a picture of the Campbell Kid wearing a Colonial Waistcoat. |
December 1965 Better Homes & Gardens |
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View Campbell 61 |
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| Full color 9 1/2" x 12 1/2" ad that introduces the Campbell Soup version of Oyster Stew and New England Clam Chowder. The ad has a picture of a fishing boat pulling into dock in a rustic New England area and pictures of fresh clams and fresh oysters along with bowls of steaming soups. The ad headline calls them "2 great Seashore Soups from Campbell" and the text describes the traditional taste these products have. |
November 1, 1966 Look magazine & December 3, 1966 Saturday Evening Post |
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$4.50 |
View Campbell 18 |
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| Full color 9 1/2" x 13" ad for the Price Value of Campbell's Soup. The ad has a picture of a can of Campbell's Condensed Tomato Soup from 1966 next to a fresh tomato. On the wall behind them is a newspaper ad from July 2, 1921 that mentions a price of "12 cents a can". The text in the ad implies that the price of this same soup in 1966 is nearly the same as it was in 1921. The ad also contains their motto "To make the best, begin with the best - then cook with extra care". This ad is has been used at different times with the number of "years ago" being different amounts. |
September 30, 1966 Life magazine & November 1, 1966 Look magazine |
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$4.50 |
View Campbell 19 |
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| Full color 9 1/2" x 12 1/2" ad that talks about a Beach Towel they were offering for $1.95 and four Campbell's labels. This towel, shown placed on a beach with a radio and a basket, has a large can of Campbell's Soup on it. The text gives the dimensions and the normal retail value. |
May 13, 1969 Look magazine |
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$5.00 |
View Campbell 59 |
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| Full color 9" x 12" ad for Campbell's Cream of Chicken Soup. The ad headline, perched above a can of Campbell's Cream of Chicken Soup that has a fake mustache and a monocle, asks "Did you know Campbell's Cream of Chicken Soup is leading a double life?". The ad explains that, beside it's primary use as a delicious soup, it can also be used in cooking too. The ad shows a creation they call Brunch Benedict and includes the recipe so you can surprise and please your family. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1969 Better Homes & Gardens |
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$4.50 |
View Campbell 35 |
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| Full color 9 1/2" x 13" ad for their Tomato Soup. Pictured in the ad is a basket with the label for Tomato Soup on it and it is overflowing with nice, ripe tomatoes. The headline over the top of the basket urges you to "Get your Campbell's worth of fresh tomato flavor". The ad also entices us by claiming that it only costs "About 5 cents a 7oz serving". |
February 20, 1970 Life magazine |
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$4.50 |
View Campbell 65 |
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| Full color 9 1/2" x 13 1/2" ad for their Chicken Noodle Soup, now with "Even Better Flavor". There is a large picture of a can of this product with two speech bubbles going to the Yellow Chicken on the label. The one attests "Now! Even better flavor" and the other has him saying "M'm! M'm! Chickeny!". The ad tells you to "Look for the Yellow Chicken on the Label" because "Campbell's has taken a good thing and made it better!" It is claimed to be "still made with tender bites of chicken and enriched egg noodles" but they have somehow improved the taste. |
October 5, 1971 Look magazine |
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$4.50 |
View Campbell 55 |
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