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| Full color 9 1/2" x 12" ad that shows Elsie in a Welcome Home Elsie parade. The ad headline has her saying "My, I just feel like a four-alarm fire!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 10, 1941 Life magazine |
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$4.50 |
View Borden 15 |
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| Full color 9 1/2" x 13" ad has a drawing of Elsie taking a dress out of the closet and yelling to Elmer, "Shake a hoof, Elmer, I'm off again!". This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view. |
June 9, 1941 Life magazine |
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$4.50 |
View Borden 14 |
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| Full color 9 1/2" x 13" ad for their Condensed Milk, Evaporated Milk, Hemo, Cheeses and Ice Cream. The ad has a drawing of Elsie practicing First Aid on Elmer. As he lies there, bandages on nearly every extremity, she promises "'I'm going to learn First Aid if it kills you!' beamed Elsie". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
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$4.50 |
View Borden 18 |
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| Full color 10" x 12" ad shows one of Elmer's children sliding down the banister into the back of a surprised Elmer. Elsie tells him "Elmer, isn't it wonderful how Hemo perks up growing children!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1942 Life magazine |
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$4.50 |
View Borden 11 |
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| "But think of the rubber you're saving', urged Elsie". Full color ad shows samples of five different Borden's products. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | February 15, 1943 Life magazine |
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$4.50 | View Borden 3 | |
| Borden's Hemo | August 30, 1943 Life magazine |
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$4.50 | View Borden 1 | |
| Hemo - Full color 10" x 13" ad shows Elsie looking at her working men and declaring "You two certainly have been making hay since you started drinking Hemo". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1943 Life magazine |
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$5.00 |
View Borden 7 |
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| Hemo - Full color 10" x 13" ad tells you that you can "Pick up Speed with Hemo". The drawing in the ad shows the family of Elsie the Borden Cow riding sleds down the mountainside. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 21, 1944 Life magazine |
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$5.00 |
View Borden 4 |
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| Full color 9 1/2" x 12 1/2" ad with a drawing of Elmer trying to help Beulah with her arithmetic. Elsie is looking over their shoulders and saying "But Elmer - all the answers in the book can't be wrong!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | March 13, 1944 Life magazine |
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$5.00 |
View Borden 13 |
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| Hemo - Full color 10" x 13" ad encourages you to "Wake Up with Hemo". The ad drawing shows Elsie and Elmer dancing in their living room. Elsie is convinced that "Life's one long honeymoon now that we're drinking Hemo".This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 23, 1944 Life magazine |
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$5.00 |
View Borden 5 |
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| Hemo - Elsie's daughter Beulah becomes the star of the gym class by drinking Hemo. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view, | January 22, 1945 Life magazine |
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$5.00 | View Borden 2 | |
| Full color 9 1/2" x 13" ad for their variety of Fine Cheeses. The ad has a drawing of Elsie happily dancing with a mother and her young son as they consider the wonderful tastes and value that Borden is providing. There is a picture of a Chateau Rabbit prepared with the Borden's Chateau cheese with the caption "If you've a week end...". There is a recipe on the page for making this meal. Next, with the caption "If you've a lunch box..." is a picture of rye bread sliced and spread with Borden's Chive Cream Cheese. Last, with the caption "If you've a husband...", is a picture of a brick of Wiederkranz Cheese with one piece sliced off. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1945 Life magazine |
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$5.00 |
View Borden 34 |
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| Borden's Hemo - Full color 9 3/4" x 13" ad has two drawings of Elmer in action. The first drawing is titled Before Hemo and shows him lying down in the field, too tired to work. The second, titled After Hemo, shows him flying through his daily chores. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view. |
April 29, 1946 Life magazine |
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$5.00 |
View Borden 12 |
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| - Full color 9 1/2" x 13 1/2" ad for Hemo, the Chocolate-flavored additive that can turn your life around. The ad has two pictures of Elsie and Elmo and their summertime recreation. The first picture. entitled Before Hemo, shows the family playing a slow game of croquet. The second picture, entitled After Hemo, shows them enjoying a faced paced game of baseball. The ad headline encourages "How about vitamin-rich Hemo for you today?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 22, 1946 Life magazine |
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$5.00 |
View Borden 21 |
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| Full color 10" x 13 1/2" ad for their Hemo. There is a picture of a little girl who is lifting her hands in glee as she looks at the huge glass of Chocolate Hemo that has appeared in front of her. The headline shouts "Good News! 2 ways to get your vitamin-full, mineral-rich Hemo" and the ad goes on to talk about the New extra-chocolaty Liquid Hemo and the Original milk-chocolaty Powder Hemo. There is a chart that compares one glass of Hemo to other well-known important food items so that you can see just how you can get good taste at the same time as good health. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 11, 1946 Life magazine |
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$4.50 |
View Borden 33 |
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| Full color 10" x 14" ad for their Entire Line of Products. The headline has Elsie the Borden Cow asking "Should husbands and wives take seperate vacations?" as she looks at brochures and her husband sullenly cleans his fishing tackle. The text continues with them bickering about taking seperate vacations, him with "the fellows" and her with the kids. She tries to pawn the kids off on him and he responds by claiming to know nothing about what to feed them. She responds by reminding him about all of the lectures she has given him about the foods from Borden's and he changes tactics by claiming that the kids will scare the fish. Elsie starts talking about all of them camping together and Elmer fumbles around talking about how difficult it is to bake a pie over a campfire, Elsie reminds him about Lady Borden Ice Cream at which point Elmer realizes that he has run out of ammunition. At the bottom of the ad the complete line of products from Borden's is shown.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
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$5.00 |
View Borden 37 |
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| Full color 9 1/2" x 13" ad for the Full line of Borden's Products. The ad has a drawing of Elsie, Elmer and their kids sitting around the living room. The ad headline has Elsie asking "Are husbands more sentimental than wives?". The ad has a drawing of twelve different products made by Borden's at this time. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1948 Life magazine |
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$5.00 |
View Borden 20 |
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| Borden's Instant Coffee - Full color 10" x 13" ad shows Elsie typing away and saying "Frankly, I was thinking about husbands when I dug up these recipes". The ad includes a recipe for Magic Refrigerator Cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 24, 1949 Life magazine |
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$5.00 |
View Borden 6 |
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| Full color 9 1/2" x 13" ad for Borden's Food Products. The ad has a drawing of Elsie sitting in her chair watching her kids dancing to music coming from the record player. The ad has her thinking "What happens to teen-agers when they grow up?". The ad mentions their Cream, Cream Cheese and Ice Cream. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1950 Life magazine |
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$5.00 |
View Borden 17 |
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| Full color 9 1/2" x 13" ad for their Lady Borden Ice Cream. There is a picture of a birthday party in progress for Beulah and Elmer is roaring at Elsie. In the headline she is asking "Is it foolish to tell husbands everything?" and the text gives more of the story. Elsie had done this spur-of-the-moment party without letting Elmer know and he is upset but Elsie starts telling him how the Lady Borden Coconut Pineapple Ice Cream was a hit and he starts complaining about too much information. He begins to settle down when he realizes that there is still some left for him. The ad also mentions their Buttermilk and gives a few tips on preparing food. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 17, 1950 Life magazine |
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$5.00 |
View Borden 31 |
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| Lady Borden ice Cream and Chocolate Drink - Full color 10" x 13" ad has Elsie asking "How much rope should a wife give a husband". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1950 Better Homes and Gardens |
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$5.00 |
View Borden 8 |
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| Full color 9 1/2" x 13" ad for their Black Raspberry Ice Cream. The ad has a picture of two bowls filled with this delicious looking ice cream with waiting spoons next to them. The ad headline says "Specially new...specially wonderful...(specially for tonight's desert!)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1950 Life magazine |
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$4.50 |
View Borden 25 |
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| Borden Products - Full color 9 1/2" x 13" ad with a drawing of Elsie working on wrapping a Christmas present and saying to Elmer who is holding the Xmas List "I've found the secret for an inexpensive Christmas!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1950 Life magazine |
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$5.00 |
View Borden 16 |
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| Full color 9" x 11 1/2" ad for some of their healthful products. There is another conversation taking place between an efficient Elsie and an angry Elmer in this ad. Elsie is saying in the headline "Who says you can't get lots of variety in meatless meals?" and Elmer responds "I say so". Elsie insists that it is more than possible and the items pictured in the ad and the recipes printed on the page show how easy it is. Shown on the ad are their Cottage Cheese (with a recipe for Hearty Lenten Salad), their Chateau Cheese (with a recipe for Easy Chateau Cheese Sauce) and their Instant Coffee with a description about how good it really tastes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 1951 Better Homes & Gardens |
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$5.00 |
View Borden 32 |
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| Full color 9 1/2" x 13" ad for Borden's Instant Coffee and Eagle Brand Sweetened Condensed Milk. The ad has a picture of a table with a plate holding a piece of Lemon Meringue Pie and a cup of steaming coffee. The ad contains a recipe for Magic Lemon Meringue Pie and a drawing of Elsie reminding the readers to "...remember the other fine Borden products when you shop". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1951 Life magazine |
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$4.00 |
View Borden 19 |
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| Borden products - Full color 10" x 12 1/2" ad shows Elsie telling Elmer that "Anyone can learn my tricks to give a meal a happy ending". The ad includes several recipes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1951 Woman's Home Companion |
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$5.00 | View Borden 9 |
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| Full color 9 1/2" x 13 1/2" ad for their Kid-favorite Chocolate Drink. The ad has a big picture of a chilled glass of Chocolate Drink and a smaller picture of a brother and sister sitting at the kitchen table wolfing down glasses of Borden's Chocolate Drink and cookies. The ad headline asks you to "Cool them off the healthy way" and the ad mentions the "other fine Borden products". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1951 Life magazine |
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$4.50 |
View Borden 22 |
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| Full color 7 3/4" x 10 3/4" ad for their New Cherry Tart Ice Cream. The ad has a picture of a large bowl of this ice cream sitting near Elsie, Elmer and one of their children dressed up in royal clothing. Elsie is saying "Steal a heart with new Borden's Cherry Tart Ice Cream". |
March 1959 Good Housekeeping |
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$4.50 |
View Borden 26 |
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| Full color 5" x 10 3/4" ad for their Vegetable Salad Cottage Cheese. The ad has a picture looking down on a full bowl of what is called "Elsie's brightest spring idea!". The ad text mentions some of the ingredients of this unique salad and claims that "It's power-packed with pure protein!". |
March 1959 Good Housekeeping |
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$4.00 |
View Borden 27 |
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| Full color 4 3/4" x 10 3/4" ad for their Cottage Cheese and the variety of ways that it can be served. Under the headline that assures you that "You have 1,001 high-protein meals on hand with Borden's Cottage Cheese!" is an overhead view of something called a Cottage Cheese Seashell Casserole. The text includes the list of ingredients and the instructions for preparing it. |
March 1959 Good Housekeeping |
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$4.00 |
View Borden 28 |
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| Full color 4 3/4" x 10 3/4" ad for their Cottage Cheese and another unique way to make it interesting. Under the headline claiming that "You have 1,001 high-protein meals on hand with Borden's Cottage Cheese!" is an overhead view of a Cottage Cheese Omelet. The ad text contains the fairly simple directions for making this healthy substitute to sugar saturated cereal. |
March 1959 Good Housekeeping |
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$4.00 |
View Borden 29 |
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| Full color 9 1/2" x 13" ad for their Banana Bowl Ice Cream. The ad has a picture of Elsie and Beauregard who is dressed in a football uniform and holding a football. He wants to know why everyone is cheering since he hasn't started to run with the football yet. Elsie gently tells him that the cheering is for Borden's Banana Bowl Ice Cream which, according to the headline, is "Very big on Flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine |
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$4.00 |
View Borden 23 |
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| Full color 9 1/2" x 13 1/2" ad for their Milk and Ice Cream products. The ad has a picture of Elsie wearing a print dress and holding a platter with one container of Borden's Ice Cream and two of Borden's Milk. There is a large picture of a glass of milk and a bowl filled with ice cream under the headline that says "Borden's very big on flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1960 Saturday Evening Post |
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$4.00 |
View Borden 24 |
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| Borden's Potato products - Full color 9 1/2" x 12 1/2" ad for their boxed Potato Slices and their Instant Whipped Potatoes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 16, 1961 Life magazine |
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$4.00 |
View Borden 10 |
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| Full color 9 1/2" x 13" ad for their Starlac Instant Non-Fat Dry Milk. The ad has a young, blonde-headed boy reaching into the cabinet for the box of this product and he looks over at Elsie sitting on the countertop while she tells him "Now we're both Mother's Little Helper". The text talks about the advantages of Starlac and mentions that Borden's makes many other products that help Mother. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 2, 1962 Life magazine |
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$4.50 |
View Borden's 30 |
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| Full color 9 1/2" x 13" ad for their Golden Vanilla Ice Cream. There is a picture with a heaping bowl of this ice cream in the foreground next to a half gallon package of the product. On the box is a picture of a lady looking like she belongs in the 1890's dipping her spoon into a bowl while behind the box is this same lady taking a dainty spoonful away from the bowl. The ad headline claims that "Borden's Golden Vanilla brings back golden memories" and the ad talks about the old-time flavor and color that has been recreated by Borden's and invites the readers to "Come see Elsie at the World's Fair". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 26, 1964 Life magazine |
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$4.00 |
View Borden 35 |
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| Full color 9 1/2" x 13" ad for their Instant Omlets. There is a large picture of an omlet being cut and served with one caption calling it a "New way to make a Ham Omlet" and the headline claiming that you "Just add water and cook!". The ad text talks about what comes with each package, claims that each will feed three and offers the choices of Western, Mushroom, Cheese and Ham. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 26, 1964 Life magazine |
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$4.00 |
View Borden 36 |
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