Borden Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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Full color 9 1/2" x 12" ad that shows Elsie in a Welcome Home Elsie parade. The ad headline has her saying "My, I just feel like a four-alarm fire!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 10, 1941
Life magazine
0
$8.00
View
Borden 15

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Full color 9 1/2" x 13" ad has a drawing of Elsie taking a dress out of the closet and yelling to Elmer, "Shake a hoof, Elmer, I'm off again!". This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view.
June 9, 1941
Life magazine
0
$8.00
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Borden 14

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Full color 9 1/2" x 13" ad for their Condensed Milk, Evaporated Milk, Hemo, Cheeses and Ice Cream. The ad has a drawing of Elsie practicing First Aid on Elmer. As he lies there, bandages on nearly every extremity, she promises "'I'm going to learn First Aid if it kills you!' beamed Elsie". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1942
Life magazine
0
$8.00
View Borden 18

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Full color 10" x 12" ad shows one of Elmer's children sliding down the banister into the back of a surprised Elmer. Elsie tells him "Elmer, isn't it wonderful how Hemo perks up growing children!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1942
Life magazine
0
$8.00
View Borden 11

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"But think of the rubber you're saving', urged Elsie". Full color ad shows samples of five different Borden's products. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. February 15, 1943
Life magazine
0
$8.00 View Borden 3

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Borden's Hemo August 30, 1943
Life magazine
0
$8.00 View Borden 1

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Hemo - Full color 10" x 13" ad shows Elsie looking at her working men and declaring "You two certainly have been making hay since you started drinking Hemo". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 4, 1943
Life magazine
0
$8.00
View Borden 7

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Hemo - Full color 10" x 13" ad tells you that you can "Pick up Speed with Hemo". The drawing in the ad shows the family of Elsie the Borden Cow riding sleds down the mountainside. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1944
Life magazine
0
$8.00
View Borden 4

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Full color 9 1/2" x 12 1/2" ad with a drawing of Elmer trying to help Beulah with her arithmetic. Elsie is looking over their shoulders and saying "But Elmer - all the answers in the book can't be wrong!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. March 13, 1944
Life magazine
1
$8.00
View
Borden 13

Hemo - Full color 10" x 13" ad encourages you to "Wake Up with Hemo". The ad drawing shows Elsie and Elmer dancing in their living room. Elsie is convinced that "Life's one long honeymoon now that we're drinking Hemo".This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1944
Life magazine
0
$8.00
View Borden 5

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Hemo - Elsie's daughter Beulah becomes the star of the gym class by drinking Hemo. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view, January 22, 1945
Life magazine
0
$8.00 View Borden 2

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Full color 9 1/2" x 13" ad for their variety of Fine Cheeses. The ad has a drawing of Elsie happily dancing with a mother and her young son as they consider the wonderful tastes and value that Borden is providing. There is a picture of a Chateau Rabbit prepared with the Borden's Chateau cheese with the caption "If you've a week end...". There is a recipe on the page for making this meal. Next, with the caption "If you've a lunch box..." is a picture of rye bread sliced and spread with Borden's Chive Cream Cheese. Last, with the caption "If you've a husband...", is a picture of a brick of Wiederkranz Cheese with one piece sliced off. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1945
Life magazine
1
$8.00
View Borden 34

Full color 9 1/2" x 13 1/2" ad for Borden's Fine Cheeses. Above a drawing of Elsie standing behind a lady manning a large camera on a tripod is the statement "Look what you can do with an apple pie, a cauliflower, an everday meal!" The ad contains pictures of and instructions on how to improve the Apple Pie, some Cauliflower and the normal Everyday Meal. There is a small drawing of a man in a business suit holding up a sign that says Men's Corner which seems to indicate that he approves of the improvements. The ad also contains a reminder to tune in to Ginny Simm's new radio comedy containing guest stars and ex-servicemen.
November 19, 1945
Life magazine
1
$8.00
View Borden 41

Borden's Hemo - Full color 9 3/4" x 13" ad has two drawings of Elmer in action. The first drawing is titled Before Hemo and shows him lying down in the field, too tired to work. The second, titled After Hemo, shows him flying through his daily chores. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
April 29, 1946
Life magazine
0
$8.00
View Borden 12

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- Full color 9 1/2" x 13 1/2" ad for Hemo, the Chocolate-flavored additive that can turn your life around. The ad has two pictures of Elsie and Elmo and their summertime recreation. The first picture. entitled Before Hemo, shows the family playing a slow game of croquet. The second picture, entitled After Hemo, shows them enjoying a faced paced game of baseball. The ad headline encourages "How about vitamin-rich Hemo for you today?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 22, 1946
Life magazine
0
$8.00
View Borden 21

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Full color 10" x 13 1/2" ad for their Hemo. There is a picture of a little girl who is lifting her hands in glee as she looks at the huge glass of Chocolate Hemo that has appeared in front of her. The headline shouts "Good News! 2 ways to get your vitamin-full, mineral-rich Hemo" and the ad goes on to talk about the New extra-chocolaty Liquid Hemo and the Original milk-chocolaty Powder Hemo. There is a chart that compares one glass of Hemo to other well-known important food items so that you can see just how you can get good taste at the same time as good health. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 11, 1946
Life magazine
1
$8.00
View Borden 33

Full color 9 1/2" x 13 1/2" ad for their Instant Coffee. The headline proclaims "No-siree! No other coffee ever gave you all this!" and there are three pictures that illustrate the point. First there is a picture of a man in a business suit sipping on a cup of this coffee as he sits on a throne of pillows and is fanned by a servent while the headline calls it the "Grandest flavor ever - or money back!" Nest there is a man sitting at the breakfast table while his wife holds a cup of coffee that seems to be appearing by magic and the headline calls it a "Magic convenience - no pot, no grounds!" Lastly there is a picture of a housewife with her counter with coffee cups lined up and all filled from a jar of Borden's Instant Coffee while the headline claims "And, for economy, half again as many cups!"
April 14, 1947
Life magazine
1
$8.00
View Borden / Coffee

Full color 9 1/2" x 14" ad for their Instant Coffee. This ad has three drawings that demonstrate that "N-e-v-e-r did a coffee give you all this!" and shows a "New, high in enjoyment - or your money back!", how it is a "Magic convenience - no pot, no grounds!" and, best of all, "...for economy, half again as many cups!". There is a picture of Elsie placed behind a steaming cup of this product and the jar that it came from saying that "You couldn't ask for more than this in a coffee, friends, so c'm'on - serve Borden's every meal, every day!".
May 12, 1947
Life magazine
0
$8.00
View Borden's Coffee

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Full color 10" x 14" ad for their Entire Line of Products. The headline has Elsie the Borden Cow asking "Should husbands and wives take seperate vacations?" as she looks at brochures and her husband sullenly cleans his fishing tackle. The text continues with them bickering about taking seperate vacations, him with "the fellows" and her with the kids. She tries to pawn the kids off on him and he responds by claiming to know nothing about what to feed them. She responds by reminding him about all of the lectures she has given him about the foods from Borden's and he changes tactics by claiming that the kids will scare the fish. Elsie starts talking about all of them camping together and Elmer fumbles around talking about how difficult it is to bake a pie over a campfire, Elsie reminds him about Lady Borden Ice Cream at which point Elmer realizes that he has run out of ammunition. At the bottom of the ad the complete line of products from Borden's is shown.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
0
$8.00
View Borden 37

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Full color 9 1/2" x 13" ad for the Full line of Borden's Products. The ad has a drawing of Elsie, Elmer and their kids sitting around the living room. The ad headline has Elsie asking "Are husbands more sentimental than wives?". The ad has a drawing of twelve different products made by Borden's at this time. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 4, 1948
Life magazine
0
$8.00
View Borden 20

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Borden's Instant Coffee - Full color 10" x 13" ad shows Elsie typing away and saying "Frankly, I was thinking about husbands when I dug up these recipes". The ad includes a recipe for Magic Refrigerator Cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 24, 1949
Life magazine
1
$8.00
View Borden 6

Full color 8" x 11 1/4" ad for a few of the various products offered by Borden. The headline has Elsie saying "My A-B-D-D's are easy to fix - taste wonderful" and proceeds to discuss four of their products. First is their Evaporated Milk which is both a great Cooking Milk and a great Milk for Babies. Next there is their Instant Coffee which is so good because they use their new Flavor Peak Process. Next there is their Chocolate Malted Milk which they claim to have 50% more food energy than just the milk that it is poured into. Last there is their Eagle Brand Condensed Milk which can be used to make many recipes including the Date and Nut Roll that a recipe is provided for.
September 1949
Family Circle
1
$8.00
View Borden 43

Full color 9 1/2" x 13" ad for Borden's Food Products. The ad has a drawing of Elsie sitting in her chair watching her kids dancing to music coming from the record player. The ad has her thinking "What happens to teen-agers when they grow up?". The ad mentions their Cream, Cream Cheese and Ice Cream. It also has a recipe for Chocolate Chipsies.
May 22, 1950
Life magazine
1
$8.00
View Borden 17

Full color 9 1/2" x 13" ad for their Lady Borden Ice Cream. There is a picture of a birthday party in progress for Beulah and Elmer is roaring at Elsie. In the headline she is asking "Is it foolish to tell husbands everything?" and the text gives more of the story. Elsie had done this spur-of-the-moment party without letting Elmer know and he is upset but Elsie starts telling him how the Lady Borden Coconut Pineapple Ice Cream was a hit and he starts complaining about too much information. He begins to settle down when he realizes that there is still some left for him. The ad also mentions their Buttermilk and gives a few tips on preparing food. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 17, 1950
Life magazine
0
$8.00
View Borden 31

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Lady Borden ice Cream and Chocolate Drink - Full color 10" x 13" ad has Elsie asking "How much rope should a wife give a husband". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1950
Better Homes and Gardens
0
$8.00
View Borden 8

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Full color 9 1/2" x 13" ad for their Black Raspberry Ice Cream. The ad has a picture of two bowls filled with this delicious looking ice cream with waiting spoons next to them. The ad headline says "Specially new...specially wonderful...(specially for tonight's desert!)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 14, 1950
Life magazine
1
$8.00
View Borden 25

Borden Products - Full color 9 1/2" x 13" ad with a drawing of Elsie working on wrapping a Christmas present and saying to Elmer who is holding the Xmas List "I've found the secret for an inexpensive Christmas!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1950
Life magazine
0
$8.00
View Borden 16

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Full color 9" x 11 1/2" ad for some of their healthful products. There is another conversation taking place between an efficient Elsie and an angry Elmer in this ad. Elsie is saying in the headline "Who says you can't get lots of variety in meatless meals?" and Elmer responds "I say so". Elsie insists that it is more than possible and the items pictured in the ad and the recipes printed on the page show how easy it is. Shown on the ad are their Cottage Cheese (with a recipe for Hearty Lenten Salad), their Chateau Cheese (with a recipe for Easy Chateau Cheese Sauce) and their Instant Coffee with a description about how good it really tastes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1951
Better Homes & Gardens
1
$8.00
View Borden 32

Full color 9 1/2" x 13" ad for Borden's Instant Coffee and Eagle Brand Sweetened Condensed Milk. The ad has a picture of a table with a plate holding a piece of Lemon Meringue Pie and a cup of steaming coffee. The ad contains a recipe for Magic Lemon Meringue Pie and a drawing of Elsie reminding the readers to "...remember the other fine Borden products when you shop". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 26, 1951
Life magazine
1
$8.00
View Borden 19

Borden products - Full color 10" x 12 1/2" ad shows Elsie telling Elmer that "Anyone can learn my tricks to give a meal a happy ending". The ad includes several recipes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1951
Woman's Home Companion
1
$8.00 View Borden 9

Full color 9 1/2" x 13 1/2" ad for their Kid-favorite Chocolate Drink. The ad has a big picture of a chilled glass of Chocolate Drink and a smaller picture of a brother and sister sitting at the kitchen table wolfing down glasses of Borden's Chocolate Drink and cookies. The ad headline asks you to "Cool them off the healthy way" and the ad mentions the "other fine Borden products". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1951
Life magazine
0
$8.00
View Borden 22

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Full color 9 1/2" x 13 1/2" ad for their products with Cream. The headline asks "Maybe you've been missing something! Every day at every meal there's a Borden's Cream to add appeal!" and talks about their four Cream products and has pictures and suggestions for what you can do with them. They show their Heavy Cream, their Light Cream, their Half-and-Half and their Sour Cream. At the bottom of the page is a drawing of a little train pulling cars that are filled with different products from Borden's.
May 4, 1953
Life magazine
1
$8.00
View Borden 44

Full color 9 1/2" x 13 1/2" ad for two of their products that will allow you to have a delicious 5-minute lunch. These products are their Vera Sharp Pasteurized Process American Cheese and their Instant Coffee. The finished lunch is shown and the text gives instructions on how to prepare it. First you would split a frankfurter roll and place some of the processed cheese inside and then place them into a broiler until the cheese melts and bubbles. This is all it takes and the making of the Instant Coffee should not need a special instruction sheet. Several other cheese products are mentioned in the ad.
February 22, 1954
Life magazine
1
$8.00
View Borden 46

Full color 9 3/4" x 13 1/2" ad for the Lady Borden Plantation Peach ice cream as well as mentioning their countless other products. The entire top half of the ad is a picture of a plate of this tasty dessert and, sitting behind it, are a few peaches just to remind you. Under the plate it says "Enjoy it now...While its here!" and "Extra good because it's made with extra cream!". The ad says"Summer Special: Here's refreshing ice cream rich with luscious, juicy-ripe peaches! Extra-Good: Like all Lady Borden Ice Cream - Lady Borden Plantation Peach is made with extra cream! Enjoy It Now: Look for Lady Borden Plantation Peach where you see the Borden sign".
July 5, 1954
Life magazine
1
$8.00
View
Borden 48

Full color 9 1/2" x 13 1/2" ad for the kinds of Borden's Starlac that would be best for you. The ad headline implies "How to win the battle of the food budget the modern way" and I think it has something to do with Starlac. It asks you "Would you like to get all the food values of top-quality, pasteurized milk (minus the fat) for only 8 cents a quart. Starlac gives it to you. Would you like to use this wonderful nonfat milk for drinking, cooking and baking too? And would you like to cut your food bills way down? Use Starlac and give your family more nourishment for less money. It's America s favorite nonfat dry milk. More women buy it than any other brand. Tops in quality...tops in flavor". The ad lists five different ways that Starlac would be good for you. It shows "Starlac for your favorite cakes", "Starlac for smooth desserts", "Starlac for tender muffins", "Starlac for hot cocoa-chocolate" and "High nourishment - low cost".
September 20, 1954
Life magazine
1
$8.00
View
Borden 47

Full color 9 1/2" x 12 1/2" ad for their Dutch Chocolate Flavored Drink. There is a picture of a table with a glass of this product served cold and a cup of it steaming hot where Elsie is struggling to drop a marshmallow into it. It is called the "Easiest way to serve the best-tasting chocolate ever!" and the text explains that it is made with the finest Dutch chocolate imported by Borden's just for this purpose. The two different size containers it was sold in are shown off to the side.
October 15, 1956
Life magazine
1
$7.50
View Borden 45

Full color 7 3/4" x 10 3/4" ad for their New Cherry Tart Ice Cream. The ad has a picture of a large bowl of this ice cream sitting near Elsie, Elmer and one of their children dressed up in royal clothing. Elsie is saying "Steal a heart with new Borden's Cherry Tart Ice Cream".
March 1959
Good Housekeeping
1
$8.00
View Borden 26

Full color 5" x 10 3/4" ad for their Vegetable Salad Cottage Cheese. The ad has a picture looking down on a full bowl of what is called "Elsie's brightest spring idea!". The ad text mentions some of the ingredients of this unique salad and claims that "It's power-packed with pure protein!".
March 1959
Good Housekeeping
1
$7.50
View Borden 27

Full color 4 3/4" x 10 3/4" ad for their Cottage Cheese and the variety of ways that it can be served. Under the headline that assures you that "You have 1,001 high-protein meals on hand with Borden's Cottage Cheese!" is an overhead view of something called a Cottage Cheese Seashell Casserole. The text includes the list of ingredients and the instructions for preparing it.
March 1959
Good Housekeeping
1
$7.50
View Borden 28

Full color 4 3/4" x 10 3/4" ad for their Cottage Cheese and another unique way to make it interesting. Under the headline claiming that "You have 1,001 high-protein meals on hand with Borden's Cottage Cheese!" is an overhead view of a Cottage Cheese Omelet. The ad text contains the fairly simple directions for making this healthy substitute to sugar saturated cereal.
March 1959
Good Housekeeping
1
$7.50
View Borden 29

Full color 9 1/2" x 13" ad for their Banana Bowl Ice Cream. The ad has a picture of Elsie and Beauregard who is dressed in a football uniform and holding a football. He wants to know why everyone is cheering since he hasn't started to run with the football yet. Elsie gently tells him that the cheering is for Borden's Banana Bowl Ice Cream which, according to the headline, is "Very big on Flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1959
Look magazine
1
$7.50
View Borden 23

Full color 9 1/2" x 13 1/2" ad for their Milk and Ice Cream products. The ad has a picture of Elsie wearing a print dress and holding a platter with one container of Borden's Ice Cream and two of Borden's Milk. There is a large picture of a glass of milk and a bowl filled with ice cream under the headline that says "Borden's very big on flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 23, 1960
Saturday Evening Post
1
$7.50
View Borden 24

Full color 9 1/2" x 13 1/2" ad for their Instant Whipped Potatoes. The large picture in the ad shows a large plate of the prepared product with the flakes that it came from floating into the picture. The ad says that "These are flavor flakes" and continues by talking about how fast you can make them and how the flavor is as good as homemade. The ad also shows the box that this product was available in.
January 25, 1960
Life magazine
1
$7.50
View Borden 39

Full color 9 1/2" x 13 1/2" ad for their Instant Whipped Potatoes. The picture shows a plate, with the potatoes closest to the viewer, that has potatoes, beans and, what I think, is hamburger. The person sitting at this table is holding up a fork filled with the potatoes and, what I think is happening, is flakes are coming down from above. The ad claims that "These are flavor flakes. In seconds, they turn into delicious whipped potatoes. Borden's exclusive flavor flake process is so quick and gentle it keeps delicate flavor cells unbroken - so you get real, farm-fresh taste. Try them. Bet you can't tell Borden's from the best homemade!". You are encouraged to look for the new 16-serving size.
March 21, 1960
Life magazine
1
$7.50
View
Borden 49

Borden's Potato products - Full color 9 1/2" x 12 1/2" ad for their boxed Potato Slices and their Instant Whipped Potatoes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1961
Life magazine
1
$7.50
View Borden 10

Full color 9 1/2" x 13" ad for their Starlac Instant Non-Fat Dry Milk. The ad has a young, blonde-headed boy reaching into the cabinet for the box of this product and he looks over at Elsie sitting on the countertop while she tells him "Now we're both Mother's Little Helper". The text talks about the advantages of Starlac and mentions that Borden's makes many other products that help Mother. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$7.50
View Borden's 30

Full color 9 1/2" x 13" ad for that seasonal favorite, Egg Nog. There is a picture of a male hand and the sleeve of a Santa Claus coat holding a glass of Egg Nog and shaking in some Nutmeg from a silver container. As this is being done, Elsie is sitting on a present wrapped in green paper and smiling happily and exclaiming "Glad to see we're using our noggin". The text is a short essay about Egg Nog in general and the product made by Borden's specifically.
December 7, 1962
Life magazine
1
$7.50
View Borden 40

Full color 9 1/2" x 13" ad for their Golden Vanilla Ice Cream. There is a picture with a heaping bowl of this ice cream in the foreground next to a half gallon package of the product. On the box is a picture of a lady looking like she belongs in the 1890's dipping her spoon into a bowl while behind the box is this same lady taking a dainty spoonful away from the bowl. The ad headline claims that "Borden's Golden Vanilla brings back golden memories" and the ad talks about the old-time flavor and color that has been recreated by Borden's and invites the readers to "Come see Elsie at the World's Fair". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 26, 1964
Life magazine
1
$7.50
View Borden 35

Full color 9 1/2" x 13" ad for their Instant Omlets. There is a large picture of an omlet being cut and served with one caption calling it a "New way to make a Ham Omlet" and the headline claiming that you "Just add water and cook!". The ad text talks about what comes with each package, claims that each will feed three and offers the choices of Western, Mushroom, Cheese and Ham. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 26, 1964
Life magazine
1
$7.50
View Borden 36









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