| HOME PAGE |
PAGE |
PAGE |
PAGE |
PAGE |
|
|
|
|
|
|
|
| Full color 9 1/2" x 12" ad that shows Elsie in a Welcome Home Elsie parade. The ad headline has her saying "My, I just feel like a four-alarm fire!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 10, 1941 Life magazine |
1 |
$4.50 |
View Borden 15 |
|
| Full color 9 1/2" x 13" ad has a drawing of Elsie taking a dress out of the closet and yelling to Elmer, "Shake a hoof, Elmer, I'm off again!". This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view. |
June 9, 1941 Life magazine |
1 |
$4.50 |
View Borden 14 |
|
| Full color 9 1/2" x 13" ad for their Condensed Milk, Evaporated Milk, Hemo, Cheeses and Ice Cream. The ad has a drawing of Elsie practicing First Aid on Elmer. As he lies there, bandages on nearly every extremity, she promises "'I'm going to learn First Aid if it kills you!' beamed Elsie". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
1 |
$4.50 |
View Borden 18 |
|
| Full color 10" x 12" ad shows one of Elmer's children sliding down the banister into the back of a surprised Elmer. Elsie tells him "Elmer, isn't it wonderful how Hemo perks up growing children!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1942 Life magazine |
1 |
$4.50 |
View Borden 11 |
|
| "'But think of the rubber you're saving', urged Elsie". Full color ad shows samples of five different Borden's products. | February 15, 1943 Life magazine |
1 |
$4.50 | View Borden 3 | |
| Borden's Hemo | August 30, 1943 Life magazine |
1 |
$4.50 | View Borden 1 | |
| Hemo - Full color 10" x 13" ad
shows Elsie looking at her working men and declaring "You two certainly
have been making hay since you started drinking Hemo". |
October 4, 1943 Life magazine |
1 |
$4.50 |
View Borden 7 |
|
| Hemo - Full color 10" x 13" ad
tells you that you can
"Pick up Speed with Hemo". The drawing in the ad shows the family of Elsie
the Borden Cow riding sleds down the mountainside. |
February 21, 1944 Life magazine |
1 |
$4.50 |
View Borden 4 |
|
| Full color 9 1/2" x 12 1/2" ad with a drawing of Elmer trying to help Beulah with her arithmetic. Elsie is looking over their shoulders and saying "But Elmer - all the answers in the book can't be wrong!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | March 13, 1944 Life magazine |
2 |
$4.50 |
View Borden 13 |
|
| Hemo - Full color 10" x 13" ad
encourages you to
"Wake Up with Hemo". The ad drawing shows Elsie and Elmer dancing in
their living room. Elsie is convinced that "Life's one long honeymoon
now that we're drinking Hemo. |
May 23, 1944 Life magazine |
1 |
$4.50 |
View Borden 5 |
|
| Hemo - Elsie's daughter Beulah becomes the star of the gym class by drinking Hemo | January 22, 1945 Life magazine |
1 |
$4.50 | View Borden 2 | |
| Borden's Hemo - Full color 9 3/4" x 13" ad has two drawings of Elmer in action. The first drawing is titled Before Hemo and shows him lying down in the field, too tired to work. The second, titled After Hemo, shows him flying through his daily chores. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view. |
April 29, 1946 Life magazine |
1 |
$4.00 |
View Borden 12 |
|
| - Full color 9 1/2" x 13 1/2" ad for Hemo, the Chocolate-flavored additive that can turn your life around. The ad has two pictures of Elsie and Elmo and their summertime recreation. The first picture. entitled Before Hemo, shows the family playing a slow game of croquet. The second picture, entitled After Hemo, shows them enjoying a faced paced game of baseball. The ad headline encourages "How about vitamin-rich Hemo for you today?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 22, 1946 Life magazine |
1 |
$4.50 |
View Borden 21 |
|
| Full color 9 1/2" x 13" ad for the Full line of Borden's Products. The ad has a drawing of Elsie, Elmer and their kids sitting around the living room. The ad headline has Elsie asking "Are husbands more sentimental than wives?". The ad has a drawing of twelve different products made by Borden's at this time. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1948 Life magazine |
1 |
$4.00 |
View Borden 20 |
|
| Borden's Instant Coffee - Full color 10" x 13" ad shows Elsie typing away and saying "Frankly, I was thinking about husbands when I dug up these recipes". The ad includes a recipe for Magic Refrigerator Cake. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 24, 1949 Life magazine |
1 |
$4.00 |
View Borden 6 |
|
| Full color 9 1/2" x 13" ad for Borden's Food Products. The ad has a drawing of Elsie sitting in her chair watching her kids dancing to music coming from the record player. The ad has her thinking "What happens to teen-agers when they grow up?". The ad mentions their Cream, Cream Cheese and Ice Cream. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1950 Life magazine |
1 |
$4.50 |
View Borden 17 |
|
| Lady Borden ice Cream and Chocolate Drink - Full color 10" x 13" ad has Elsie asking "How much rope should a wife give a husband". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 1950 Better Homes and Gardens |
1 |
$4.00 |
View Borden 8 |
|
| Borden Products - Full color 9 1/2" x 13" ad with a drawing of Elsie working on wrapping a Christmas present and saying to Elmer who is holding the Xmas List "I've found the secret for an inexpensive Christmas!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1950 Life magazine |
1 |
$4.00 |
View Borden 16 |
|
| Full color 9 1/2" x 13" ad for Borden's Instant Coffee and Eagle Brand Sweetened Condensed Milk. The ad has a picture of a table with a plate holding a piece of Lemon Meringue Pie and a cup of steaming coffee. The ad contains a recipe for Magic Lemon Meringue Pie and a drawing of Elsie reminding the readers to "...remember the other fine Borden products when you shop". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1951 Life magazine |
1 |
$4.00 |
View Borden 19 |
|
| Borden products - Full color 10" x 12 1/2" ad shows Elsie telling Elmer that "Anyone can learn my tricks to give a meal a happy ending". The ad includes several recipes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1951 Woman's Home Companion |
1 |
$4.00 | View Borden 9 |
|
| Full color 9 1/2" x 13 1/2" ad for their Kid-favorite Chocolate Drink. The ad has a big picture of a chilled glass of Chocolate Drink and a smaller picture of a brother and sister sitting at the kitchen table wolfing down glasses of Borden's Chocolate Drink and cookies. The ad headline asks you to "Cool them off the healthy way" and the ad mentions the "other fine Borden products". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1951 Life magazine |
1 |
$4.00 |
View Borden 22 |
|
| Full color 9 1/2" x 13" ad for their Banana Bowl Ice Cream. The ad has a picture of Elsie and Beauregard who is dressed in a football uniform and holding a football. He wants to know why everyone is cheering since he hasn't started to run with the football yet. Elsie gently tells him that the cheering is for Borden's Banana Bowl Ice Cream which, according to the headline, is "Very big on Flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 10, 1959 Look magazine |
1 |
$4.00 |
View Borden 23 |
|
| Full color 9 1/2" x 13 1/2" ad for their Milk and Ice Cream products. The ad has a picture of Elsie wearing a print dress and holding a platter with one container of Borden's Ice Cream and two of Borden's Milk. There is a large picture of a glass of milk and a bowl filled with ice cream under the headline that says "Borden's very big on flavor". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 23, 1960 Saturday Evening Post |
1 |
$4.00 |
View Borden 24 |
|
| Borden's Potato products - Full color 9 1/2" x 12 1/2" ad for their boxed Potato Slices and their Instant Whipped Potatoes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 16, 1961 Life magazine |
1 |
$4.00 |
View Borden 10 |
|
