Birds Eye Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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Black and white 9 3/4" x 13 3/4" ad that was for Birds Eye Brand Chopped Steak. This ad starts off with a wife standing there thinking "I would have to marry a Chipped Steak Fiens!". He is looking at the table and she thinks "How my Frank hates it when I serve him food fixed just a little bit fancier than usual. So I suspected trouble the night I tried a new recipe for chopped beef loaf. (The cook book called it "Hamburger Surprise")". They are sitting down and eating and she says "Goodness knows, it looked lovely on the table. There it was...tender, juicy meat loaf, garnished with tiny strips of pimiento and crisp parsley sprigs. And, on all sides, a fringe of well-browned potato patties. Frank looked impressed. Still, I'm never quite sure". The real test was when the meal was done. "But when he'd finished eating, there was no mistaking his ear-to-ear grin. "Lady, Lady" he blurted out. "Even in this disguise, that's real steer beef flavor. It's wonderful. Imagine ordinary hamburger tasting like that". The ad goes on but, "Where can you buy these luscious foods? You may not always find a Birds Eye dealer right around the corner. For all stores do not yet have these grand foods. But it will be worth your while to look for one. Finding it, can bring you the food thrill of your life. Remember, Birds Eye represents only the top quality in Quick-Frozen foods. Therefore, be sure you look for Birds Eye in the window, and the Birds Eye on the package". The ad lists several of the foods they have ready. They have Oven-Fresh Flounder Fillets, Corn-On-The-Cob, Strawberries - sliced for Shortcake, Lobster Meat from Maine, Field-Fresh Asparagus Tips, Broccoli - tender shoots only, Chopped Steak - never ground, Stringless Green Beans, Spinach - washed, no sand" and "Garden-Fresh Peas".
May 13, 1940
Life magazine
1
$8.50
View
Birds Eye 12

Black and white 9 1/2" x 13 3/4" ad for Birds Eye Frozen Haddock. The ad starts out by saying "Of love and a Haddock Fillet" and we see the husband sitting there, with his drawings of Haddock on the table in front of him, and his wife packing and looking at him with disdain. The ad has seven parts, each with text pertaining to the story. In Section One it says that "I'm from Minnesota. And my idea of heaven used to be a nice buttery fry of Northern Pike. But this vacation we visited relatives in Boston and I got my first taste of ocean fish. Boy, what a difference. I was lovesick over it all the way home...moaning about how we can't buy ocean fish anywhere near so fresh-tasting. That riled Pearl...". In Section Two, at the dinner table, "And one night she shoves this heaping plate of haddock in front of me. There it was...white, flaky and panned a toasty-brown around the edges. It looked ocean fresh...and, so help me, it was ocean fresh!!! I couldn't dope it out, us living 1,000 miles from the sea,". We go to Section Three where Pearl is standing there soaking in the glory and "Pearl must have read my mind. 'It's real, ocean-fresh haddock, all right' she said. They're Birds-Eye Quick-Frozen Haddock Fillets...the plumpest, tenderest Haddock the boats bring into port. They're Quuick-Frozen...only 4 hours after the boats come in". In Section Four, we see a large plate filled with Haddock and peas, "And, believe me, Mister' she went on. Birds Eye keeps them fresh! You see, Quick-Freezing seals in all their just-out-of-the-ocean flavor...and holds it in till the Haddock get out here to us. You can't buy fresher, better-tasting Haddock in Boston". In Section Five, "Maybe not' I admitted. 'But in Boston, we could afford 'em'. Pearl glared. Birds Eye Haddock cost less wherever you live. They're already trimmed, boned and washed. It takes 3 lbs of whole Haddock to equal a 1-lb package of already trimmed Birds Eye". In Section Six, things seem to be getting chummier, "And,' she said, 'I don't have to do the scraping, hacking and cutting I do with ordinary fish. There's never any waste to Birds Eye Haddock Fillets...or to any Birds Eye foods, for that matter. She didn't need to say more. We've been on a Birds Eye budget from that day on". And, then, we have Section Seven, "Where can you buy these wonderful foods? You may not always find a Birds Eye dealer right around the corner. For all stores do not yet have these grand foods. But it will be worth your while to look for one. Finding it, can bring you the food thrill of your life. Remember, Birds Eye represents only the top quality in Quick-Frozen foods. Therefore, be sure you look for the Birds Eye in the window, and the Birds Eye on the package".
October 28, 1940
Life magazine
1
$8.50
View
Birds Eye 13

Full color 9 1/2" x 12 1/2" ad for their variety of Frosted Foods. The headline calls our attention to "A Strutter you can strut about! (and other Holiday Wonders)." Shown in the ad are samples of their prepared Turkey, their Lima Beans and their Peaches. The turkey is described as being a 9-lb Turkey that is equivalent to a 12-lb undrawn gobbler. The caption for the Lima Beans talks about their being available out of season along with Cut Corn and the caption under the Peaches mentions several ways that you will enjoy this product. At the bottom of the ad even more varieties are mentioned that were available.
November 16, 1942
Life magazine
1
$8.00
View
Birdseye 7

Full color 9 1/2" x 13" ad for their Frozen Peas. The ad has a drawing of a Billboard Painter working away on his newest project while a farmer sits astride his donkey watching with other barnyard animals. The billboard the painter is working on says, so far, "PluPerfect Peas! packed with farm-fresh goodness!". Contained in this ad are recipes for Birds Eye Stuffed Onions and Green Peas and Birds Eye Peas and Noodles en Casserole. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 13, 1944
Life magazine
1
$8.00
View
Birds Eye 2

Full color 9 1/2" x 13" ad that is for their Birds Eye Quick Frozen Green Peas. This ad has a very good looking picture of a well-set dinner table with a large platter of Green Peas with two slabs of butter on them, slowly melting away. The headline says that "Sweeter Peas never came out of a Pod in June!". It then says "...Farm-fresh, no-work Birds Eye Peas for holiday eating! Yes, in December you can enjoy the glorious goodness of peas gathered on a June morning and served at noon...Birds Eye Green Peas!. Birds Eye Peas are grown from especially selected seeds, in soil where peas grow sweetest. They're harvested when the pods are satiny green, and the tender skin of every pea is freshly rounded out with delicious nourishment. Then Birds Eye shells and washes the young beauties, and immediately captures ALL their farm-fresh lusciousness by quick freezing. Try Birds Eye Peas. They come ready to cook - work-free, no trouble for busy you! Economical, too. A Bargain Buy right now. And remember - one box of Birds Eye equals 2 pounds of peas in the pod. Just compare prices". The last thing in this ad is a "New! Recipe For Savory Peas".
December 13, 1948
Life magazine
1
$8.00
View
Birds Eye 11

Full color 9 1/2" x 13 1/2" ad for their Quick Frozen Green Beans French Style. The ad has a picture of a platter of what they call Country Hospitality. The ad has the complete recipe for this treat and has a four-frame cartoon called "Sally Slays 'em!". The story told in the cartoon starts with an angry wife slamming the telephone down after being told by her husband that he was bringing his boss and wife home for dinner. She is upset because it is the night before payday and she is forced to deal with only having $1.69 to furnish this important meal with. The Birdseye character shows up and offers Sally the idea of serving this Country Hospitality dish. The Birdseye explains how easy it will be and the last frame shows four happy people sitting at the dinner table with Sally, in the same dress, receiving complements.
November 28, 1949
Life magazine
1
$8.00
View
Birdseye 6

Full color 9 1/2" x 13" ad for their Frozen Frying Chicken. The ad has a four-panel cartoon of Suzie the homemaker having to prepare a dinner for her family and guests without taking up too much time. She rides her bicycle to the store and picks up some frozen chicken and has a successful dinner. The ad headline says that "Suzie serves up a Smooth Quickie!" and includes a recipe for Birds Eye Fried Chicken Paprika under a picture of this delicious-looking dish.
May 22, 1950
Life magazine
1
$8.00
View
Birds Eye 1

Full color 9 1/2" x 13" ad for their Frozen Fordhook Lima Beans and their Concentrated Orange Juice. The ad has a series of cartoons that show little kids explaining why these beans are so good and what makes them enjoyable. One little girl is holding up a sign that says "It isn't just luck that Birds Eye vegetables outsell the next most popular brand 3 to 1. You know the reason - they taste better". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
0
$8.00
View
Birds Eye 3

Temporarily
Sold Out

Full color 9 1/2" x 13 3/4" ad for Birds Eye Chicken Parts. The ad says that these are Chicken Parts and the text says of these that "Birds Eye now has CHICKEN PARTS for you. Packaged seperately, so you can have the part you like best every time. Thighs, breasts, drumsticks, gizzards, wings, livers. Pick up a package of the parts you like best today". This ad has five different cartoons scattered around: the first one shows a lady sitting on a stool, weighing eggs and saying "We grow Birds Eye Fryers from pedigreed eggs,softed by size and weight". Next there is a lady dressed up as a nurse and looking at eggs in an incubator and saying that "We hatch them in incubators that are as carefully tended as hospital nurseries". Third, there is a little boy who is playing with just-born chickens, walking them up a ramp into the second story of a toy house and he is saying that "We pick out the super-perfect chicks and raise them in heated houses...clean as a whistle". Then, there is a little girl feeding a baby chicken who is in a rocking bed and she claims that "We feed them a super diet and keep them quiet so they develop chicken meat...not muscle". Last, there is a little boy staring at a full-grown chicken, one that is already cooked, and saying that "We clean and pinfeather them, cut them up for frying! Best chicken you ever ate".
October 15, 1951
Life magazine
1
$8.00
View
Birds Eye 14

Full color 9 1/2" x 13" ad for their Frozen Corn. The picture shows a bowl with a slice of butter melting on it sitting on top of a half dozen or so ears of unshucked corn and the headline claims that "Birds Eye is the frozen food with the BEAUTIFUL flavor". The ad text describes in exquisite detail how wonderful eating this food tastes, gives a few Serving Tips and challenges you to "Make it an all-Birds-Eye meal" by mentioning some of the various dinners and desserts that were available to you. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1956
Life magazine
1
$7.50
View
Birds Eye 5

Full color 9 1/2" x 13" ad that brings our attention to their French Fried Potatoes by saying that "Birds Eye is the frozen food with the BEAUTIFUL flavor". There is a plate filled with very nicely done French Fries on top of about 30 unpeeled potatoes and there is a box of them sitting at the bottom of the picture. We are told that "Birds Eye French Fried Potatoes are so much more than just good food. Every Birds Eye French Fry is a slice of choice, firm, flawless potato...golden-fried for you in spotless Birds Eye kitchens. You just heat them in your oven - they come out brown, crisp - with a beautiful flavor". They even give you a Serving Tip; "Birds Eye French Fries served with heated catsup will warm your family's hearts". They even use this to suggest that you "Make it an all-Birds Eye meal. Serve Birds Eye Fish Sticks and Spinach with your French Fries. Birds Eye Blueberry or Peach pie for dessert".
April 8, 1957
Life magazine
1
$7.50
View
Birds Eye 10

Full color 9 1/2" x 13" ad with a tie-in to the NFL for their Frozen Vegetables. There is a picture of a young smiling boy with red hair squatting behind two benches filled with bowl that display the variety of vegetables available. The headline identifies "Mike Perkins...5'3" and 103 pounds...designates Birds Eye vegetables his official choice, too". The ad encourages mothers to "take a tip from the National Football League" and feed the young members of their family Birds Eye. It also offers a guide book called Ladies Guide to Football free when you buy two packages of any Birds Eye vegetables. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 16, 1966
Life magazine
1
$7.50
View
Birds Eye 4

Full color 9 1/2" x 13 1/2" ad for their different kinds of Fruit Continental. The ad shows a female hand pouring thawed strawberries from their Flash-Thaw pouch into a bowl that stands next to three other bowls that contain other samples of the kinds of fruit that is offered. The headline promises "Firm, fresh-tasting fruit in 12 minutes. New from Birds-Eye" and the text explains that you take one of their special pouches and place it into warm water to have it fresh and thawed in the 12 minutes promised. There is a coupon that, along with a quarter and two labels from this product, will get you a new recipe book.
March 3, 1967
Life magazine
1
$7.50
View
Birds Eye 8

Full color 10" x 14" ad for the "New Select Strawberries from Bird's Eye". Pictured on the ad is a ladies hand holding a bag that was filled with strawberries, not long ago frozen, She is pouring them into a glass dish, looking like she is preparing for a delicious meal. The ad says that "8 minutes ago, frozen solid" and "Now firm, delicious and ready to serve". The secret is the "Flash-Thaw" which is what it was. They claim that Strawberries are only one of the four Fruits Continental desserts. The others areMixed Fruit Supreme, Cherries Supreme and Peach Combinage. These only needed to be dropped into warm water for eight minutes.
March 31, 1967
& May 19, 1967
Life magazine
2
$7.50
View
Birds Eye 9









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