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| Bestform |
Black and white 5" x 6 1/2" ad for their Style 6092 Bra. There is a picture of a smiling lady clad in a skirt and this bra brushing her nearly waist-length hair. The caption over her right shoulder claims that you will find "no finer fit at any price" and the text, after giving construction details and the cup sizes available, mentions a price of $1.50 |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Under 34 |
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| Bestform |
Black and white 4 3/4" x 6 1/4" ad for their Strapless Bras that were designed for bare shoulder fashion. There is a drawing of a lady modeling one of these items and they claim there to be "No finer fit at any price". The text mentions two models, each made from a different material. The Style 6500 is made from Satin and the Style 6501 is made from Broadcloth and the sizes that each were available in is mentioned along with a price of $1.75. |
May 22, 1950 Life magazine |
1 |
$8.00 |
View Under 44 |
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| Eiderlon |
Black and white 9 1/2" x 13 1/2" ad for their Panties. The headline informs us that "The naked truth is: Eiderlon panties are more comfortable than wearing nothing/" and the picture in the ad of an attractive lady with strategically long hair and a young girl who are both wearing nothing but Eiderlon panties is supposed to mean it is true. We are told that this product is "a Wonderblend of finest combed cotton and rayon." |
August 27, 1965 Life magazine |
0 |
$7.50 |
View Undergarments 58 |
Temporarily |
| Exquisite Form |
Black and white 5" x 13" ad for their Equilizer Bra. There is a picture of a woman preparing for a night out as she combs her hair dressed in an Equilizer Bra and a voluminous skirt while the headline asks "What goes on...? in her dressing room!". The text talks about the self-adjusting cup sections and mentions enough positive changes it will make that I am surprised that all women didn't buy one. It gives the sizes available and gives a price of $2.50 for the Equilizer Nandeau-Style 192 and $4.00 for the Equilizer Strapless-Style 892. |
October 1952 McCall's |
1 |
$8.00 |
View Undergarments 30 |
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| Exquisite Form |
Black and white 7 1/2" x 10 3/4" ad for their Brassieres. The ad has a picture of a model staring at the camera as she stands wearing only an Exquisite Form 505 which, according to the headline, is designed "For fit without fidgets...switch to Exquisite Form 505". The ad text claims that by wearing this bra women can avoid The Heave-Ho, they can get No Ride-Up and they can avoid The Wash Out. This style was available for $1.50 with other styles to $3.00. |
April 1954 Woman's Day |
1 |
$8.00 |
View Undergarments 17 |
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| Exquisite Form |
Black and white 7 1/2" x 11" ad for their X Appeal bras. There is a picture of a lady who seems to be getting dressed for a formal evening as she stands there putting on large earrings while wearing a skirt and a white Exquisite Form bra. The headline says that "Exquisite Form gives you X Appeal. Worth pawning jewels for...Hi-Low Witchery with gentle-touch ribbon wire!". The ad gives the prices as $5 for nylon and $3.50 for cotton. |
June 1956 Good Housekeeping |
1 |
$7.50 |
View Undergarments 25 |
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| Exquisite Form |
Black and white 9 1/2" x 13" ad for their Free Form bras. There is a soft picture of a lady standing with the bra she is wearing being the item that is in the clearest focus and the caption saying "...in Exquisite Form the lady is you!". The ad shows the package these items came in and the text talks about "the sunburst 2-section cups that fit most women best." The ad has information about the sizes available and the price of $2.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 18, 1957 Life magazine |
1 |
$7.50 |
View Undergarments 24 |
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| Formfit |
Black and white 9 1/2" x 14" ad for their Life-Bra and Life-Girdle undergarmets. The ad has a picture of a lady smiling as she models these items and another that shows how wearing these items takes away any hints of undergarmet lines showing through. The ad headline asks you to "Glorify your Lifeline...with Formfit all the way" and the ad gives a price range of $1.25 to $3.50 for the Life-Bra and $7.50 and up for the Life-Girdle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 6, 1946 Life magazine |
1 |
$8.00 |
View Undergarmets 4 |
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| Formfit |
Black and white 5 1/4" x 13 1/2" ad for their Life Bras. There is a drawing of a woman wearing one of these items raising her arms up with a smile of contentment on her face and the headline says "Fabulous the difference A 'Tripple Fitted' Life bra makes." Wearing one of these, the claim is made will make your bustline high, young and naturelly rounded and make your clothes fit more smoothly. Knowing these changes have been made in your appearance will allow you to have more confidence. These items are Triple-Fitted with the Bust size, Cup size and the Seperation taken into consideration. |
September 1952 McCall's |
1 |
$8.00 |
View Undergarments 59 |
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| Formfit |
Black and white 5 1/4" x 11" ad for their Life Bras and Girdles. The headline claims that "The New 'Outer-Look' begins with the New Formfit 'Under-Look'" and has a small picture of a woman looking radiant in her dress and another, larger picture of a woman smiling as she poses wearing just her Formfit Bra and Girdle. The text defines the "Outer-Look" that is desireable as being "with bust softly rounded, midline controlled, hips smoothly slimmer and longer" and claims that their undergarments will help you achieve this look. They claim to offer "so many flattering bra and girdle styles - in nylon, cotton, satin" and says that the prices for their bras started at $1.25 and for girdles at $7.50 |
February 1953 Farm Journal |
1 |
$8.00 |
View Undergarments 42 |
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| Formfit |
Black and white 5" x 14" ad for their Life Bras and Life Girdle. The ad has a picture of a smiling lady clad only in these items and another picture that shows how well she looks with regular clothes over these undergarments. The ad headline claims that this is "Your glamorous key to the New 'Outer-Look'...the New Formfit 'Under-Look'". The ad also gives a price range for both of these products. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$8.00 |
View Undergarments 13 |
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| Formfit |
Black and white 9 1/2" x 13" ad for their Life Bra and Girdles. The ad has three pictures of the same lady wearing three different pairings of Formfit Undergarments. In the top picture, entitled Daytime, she is shown wearing the No. 1592 Girdle for $15.00 and the No. 584 Life Thrill Bra for $3.50. In the middle picture, entitled Playtime, she is shown wearing the No. 1183 girdle for $13.50 and the No. 587 Life Thrill Bra for $2.50. In the last picture, entitled Gaytime, she is shown in a No. 1594 Girdle for $15.00 and a No. 582 Life Romance Bra for $3.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
1 |
$8.00 |
View Undergarments 6 |
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| Formfit |
Black and white 10" x 14" ad for their flattering Bras. The headline wants you to see "Your figure defined in fashion's terms by...Formfit". The ad contains photos of ladies wearing their Revel No. 551, the Confidential No. 281 and the Romance No. 588 and gives prices and sizes available for each model. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$7.50 |
View Undergarments 27 |
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| Formfit |
Black and white 10" x 13" ad for how you can enjoy "that Formfit feeling!". The first line says "Something to see...the new shape of me...as only this new formfit skippies can fashion it" and, as the two views of the woman show, it is something that you open your mouth and shout about. This ad has a Question and Answer section (three questions) that is their form of advertising. It does say that the Formfit feeling starts with Bobbies which was their Beginner Bra. It shows their Skippies Pantie Girdle which sold for $8.95 and Embroidered Rave Bra Style which sold for $3.95. |
August 22, 1960 Life magazine |
1 |
$7.50 |
View Undergarments 60 |
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| Formfit Rogers |
Full color 9 1/2" x 12 1/2" ad for their Dress-Shaper Bra. The ad has a picture of a distracted looking lady, wearing a Formfit Rogers Dress-Shaper Bra, as she stands in front of a blackened background with only a red drapery visible behind her. The ad challenges you to "Don't envy the girl with a figure for clothes. Be One!" and the ad gives a price of $3.00 for bras in the size range of 32A to 38C. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$7.50 |
View Undergarments 10 |
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| Gossard |
Black and white 5" x 13" ad for their Flair Bra and Pantie Girdle. The ad has a picture of an attractive dark-haired lady standing and posing in front of a wall mirror. She is wearing a No. 2821 Flair Bra which the ad prices at $3.95 and a No. 810 Pantie Girdle which is priced at $7.95 in white or $8.95 in black. The ad headline calls these two items "your favorite couple". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
1 |
$7.50 |
View Undergarments 5 |
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| Hollywood Vassarette |
Full color 5" x 13" ad for the variety of colors that their Bras and Girdles were available in. The ad has a picture of a demure lady standing against a blue background while wearing a Blue Spark Temptress bra with a matching Lycra spandex Girdle. The ad headline informs us that "This is the time of your life for color. It puts you and your morale in great shape!" and the ad also tells us that, beside being available in the shown Blue Spark, it is also available in Golden Haze, Lemon White, Pink Mist, Black and the traditional White. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1962 Ladies Home Journal |
1 |
$7.50 |
View Undergarments 15 |
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| Jantzen |
Black and white 9 1/2" x 13 1/2" ad for their Girdles and Panty Girdles. The ad has a drawing of an attractive lady wearing only a Jantzen product on her bottom and a halter of flowers across her top as she swings on a trapeeze. The headline says "You can b-e-n-d" and the text continues by explaining that while wearing a Jantzen "you can work, play, walk, run, dance...you can stand on your head if the need arises". The ad mentions that they are the "makers of Jantzen swim suits" and gives a price range of $5.00 to $15.00. |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Under 39 |
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| Kayser |
Full color 9 1/2" x 12 1/2" ad for their bikini panties, matching petticoats and bras. The ad headline calls it "Young Ideas by Kayser" and has a picture of two young ladies standing in front of a dark wall that is covered with white globes. One lady is wearing pink panties with a pink bra and the other is wearing the petticoat that goes with this pair of panties. The ad text gives the prices of these items as well as the colors and sizes that they are available in. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$7.50 |
View Undergarments 8 |
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| Kleinert's |
Black and white 5" x 13 1/2" ad for their Sani-Scants. There is a picture of a lady wearing a pair and a sheer gown that is flowing out behind her as she holds a kitten in her hands. The headline states "Now! End the Bugaboo of 'Those Days'!" and claims that these will "keep your secret perfectly". The text talks about the construction and mentions the different fabrics available and the prices that were charged for them. |
September 1952 McCall's |
1 |
$8.00 |
View Undergarments 55 |
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| Kleinert's |
Black and white 5" x 13" ad for their Bra-Form. There is a picture of a woman dressed in her bra looking at the dress she is hoping to wear. You can see the pads that cover the areas under her arms that are a part of this Kleinert's Bra. The headline warns you to "Play safe...That new dress owes you many seasons' wear...Don't ruin it in minutes" and the text describes what it will do to protect you and to uplift you. It mentions that it is available in Rubber-Lined Shields for $2.95 and Nylon Mesh for $2.25. |
October 1952 McCall's |
1 |
$8.00 |
View Under 31 |
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| Laced Corsets |
Several pictures in black and white that show that the Elastic and Zippers in Corsets are going out and being replaced with Laces. There are pictures showing a lady cinching laces on the front, on the side and on the back of her corset. The text explains that though these are more comfortable than the older styles, their persence is made responsible by the War Production Board so that elastic and zippers can be used in the war effort. |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Under 52 / Wartime |
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| Lovable |
Three color 5" x 14" ad for their Strapless Bras. There is a picture of the girl chosen as the Lovable Girl-of-the-Month, Miss Karen Lewis wearing a Lovable Strapless Bra under her dress. There is a drawing of this item on a woman and the text says it is available in either A or B for "about $2". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Under 29 |
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| Lovable |
Black and white 9 1/2" x 12 1/2" ad for their Padded Bras. The ad has three pictures of three different ladies, each wearing a different Lovable Padded Bra. The first picture is of a dark-haired lady with a surprised look on her face and her admission "I need a little...". The second picture is of a blonde lady with a look of resignation on her face as she admits "I need more...". The third picture is of a thin young lady who is pointing at herself as she readily admits that "I need the most!". The ad headline says "Hurray! There's a Lovable Padded Bra for you and you and you!" and claims that for $1.50 you could purchase either the Lace'N'Lovely, the Lovalift or the Little Extra. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$7.50 |
View Undergarments 7 |
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| Mayer, Strouse & Co. |
Black and white 2" x 2" ad for their famous Watchspring Corset. The ad makes the promise that it "Will Never Break" and that it is "Guaranteed to Outwear any Custom-Made Corset". |
December 1888 Ladies Home Journal |
1 |
$9.00 |
View Under 48 |
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| Munsingwear |
Black and white 4 1/2" x 12 14" ad for their Foundettes. This garment was advertised to be Slenderizing to a woman's figure "because extra lengthwise stretch insures extra control". There is a photograph of a full-figured woman standing seductively in a dimly-lit area wearing nothing but this item which has her pretty much covered from armpit to below her crotch. The text makes claims as to what this product will do for your body and mentions prices starting at $3.50 |
April 15, 1936 Vogue |
1 |
$8.50 |
View Under 43 |
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| Perma-lift |
Full color 9 1/2" x 12 1/2" ad for their line of Self-Fitting Bras. The ad has a photo, with a red background, of three ladies wearing three different styles of their bras. The ad headline claims that "Only a Perma-lift Bra is truly Self-Fitting - each cup conforms to your exact size, allows for every figure change". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1962 McCall's |
1 |
$7.50 |
View Undergarments 2 |
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| Perma-lift |
Black and white 9 1/2" x 13" ad for their Stretch-strap bra with Self-fitting cups. There is a picture of a young mother wearing one of these bras holding her young child in her arms and they are touching noses as the child reaches her hand under one of the bra straps. The headline says that "Perma-lift knows what it means to be a woman..." and the text mentions a fraction of the things a woman has to put up with and how this item helps with a price of $3.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1964 Life magazine |
2 |
$7.50 |
View Undergarments 23 |
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| Perma-Lift |
Black and white 9 1/2" x 13 1/2" ad for their new bra, the Double Dare. There is a somewhat dimly lit erotic picture showing a woman who has pulled down the zipper on the front of her dress and has pulled the drress off of her right shoulder. The available lighting is directed toward her Double Dare bra and the headline asks "When a chic woman undresses, what do you see?". The text talks about how different the focus of fashion has become especially when it comes to the bosom. In the past it was minimized or hidden and now cleavage and scooped out necklines must be ably presented. The types of material used is mentioned along with the choice of colors and a price of $6.00 |
April 2, 1965 Life magazine |
1 |
$7.50 |
View Under 50 |
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| Perma-Lift |
Full color 9 1/2" x 13 1/2" ad for their Barely Beige line of undergarments. The ad has a picture of a woman with a thoughtful smile on her face who has unbuttoned her dress and is slowliy pulling it back over her left shoulder to reveal her Barely Beige Self-Fitting Bra and her Barely Beige Magic Oval panty girdle. The headline asks the question "Undress a chic woman and what do you see?" and the text responds with the answer "Barely Beige". It begins by talking about the white and the black bras that are so often worn and calls the Barely Beige items "upper class". It calls it "Something to wear like perfume, for the pure femininity of it". It mentions that it is not worth buying only for the color but also for the design features that have been built into these products. The prices are not as high as you would expect either, $4.00 for the bra and $11.0 for the girdle. |
May 14, 1965 Life magazine |
1 |
$7.50 |
View Under 37 |
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| Playtex |
Black and white 9 1/2" x 13 1/2" ad for their Living Girdle. Pictured at the top of the ad are women wearing this item only assuming three different poses involving some contortion and another picture of a woman standing with arms spread and a sheer robe over her Playtex items. The text, talking about a seamless, non-fabric girdle invention, touts it for women of all ages and talks about how it "lives and breathes with you". It assures us that this is not a Corset but something much better. There is a coupon on the bottom of the ad showing the different types available, mentions a price of $3.95 and brags that it will be shipped to you "in SLIM silvery tubes". The coupon mentions that the parent company of this product was the International Latex Corp. |
March 10, 1947 Life magazine |
1 |
$8.00 |
View Undergarments 57 |
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| Playtex |
Black and white 4 3/4" x 10 1/2" ad for their Magic-Controller Panty Brief. The ad has a picture of a woman, clad only in this product and a bra, extending her arms and stretching with no unflattering bumps or wrinkles. Behind this figure is the same woman assuming other active poses while wearing other outfits and having smooth lines. The ad headline says "Now! A Panty Brief that does more than most girdles!". |
September 1953 Radio-TV Mirror |
1 |
$8.00 |
View Undergarments 16 |
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| Playtex |
Black and white 7 3/4" x 10 3/4" ad for their Panty Brief. There is a picture of a lady in the locker room at the beach who has just removed her bathing suit and is drying herself while still wearing her Playtex Living Panty Brief of figure-slimming Fabricon. The headline in this picture alerts us to "The naked truth about the girl in the locker room!" and tells us that to look as good as she does she wore her Panty Brief under her bathing suit. Another headline tells us that "From morn to dawn, revealing summer fashions need a Playtex Panty Brief" and has a variety of pictures of different outfits worn through various physical activities all while wearing this product. The ad shows the Lightweight brief sold for $4.95 and the one with the Magic-Controller finger panels sold for $6.95. |
June 1956 Good Housekeeping |
1 |
$7.50 |
View Undergarments 21 |
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| Sarong |
Black and white 5" x 13 1/2" ad for their Girdles with the exclusive, patented criss-cross front. The ad has a close-up photo of the product on a woman and several smaller photos of a woman wearing a bra and this girdle leaping and jumping around the room. The ad headline calls it "Sarong...The girdle that walks and won't ride up!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$8.00 |
View Undergarments 12 |
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| Sears |
Full color 9 1/2" x 13 1/2" ad for their Scandia Nude lingerie. There is a picture of two similar young ladies each wearing a different type of item and the headline wonders that "It's hadt to tell where you leave off and it begins". The text mentions that it is "dyed to blend with your skin", that it is made of nylon tricot, lace and spandex and gives the prices of the six types of clothing offered. |
September 10, 1965 Life magazine |
1 |
$7.50 |
View Undergarments 40 |
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| Silf Skin |
Black and white 9 1/2" x 13" ad for their Girdles and Pantie Girdles. The ad has a picture of a woman who was lying on her back. She has removed her skirt and is performing the same acrobatic maneuver that is seen on the front of the package, namely bringing her right foot back and touches the floor by her head to show the lack of wrinkles or bunching in the product. The ad headline asks "What's Different about Silf Skin?" and proceeds to ask four questions and provide the proper answers. The ad gives a price of $5.00 for this product "at fine stores everywhere". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$8.00 |
View Undergarments 11 |
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| Spun-lo |
Black and white 4 3/4" x 13 1/2" ad that demonstrates how the Value of their products can appeal to different kinds of women. This ad uses the examples of Sandra, Sal and Suzie who, it is claimed, "are different as can be", yet they each choose to wear Spun-lo. Sandra seems to be affluent because she "has a maid and a new fur coat". The ad shows her modeling her new fur coat over her new Spun-lo undergarments. Sally seems to be effecient because she "has housekeeping down to an art". The ad shows her wearing her Spun-lo and reading a book as she sits on top of her washing machine as it works away. Sally is claimed to be a White Collar worker and making and keepiog a budget for her is made possible by buying products as long-lasting as Spun-lo. |
September 1952 McCall's |
1 |
$8.00 |
View Under 45 |
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| Spun-lo |
Black and white 5" x 13" ad for their Panties. There are drawings of three women each clad in Spun-lo panties and a bra under the headline asking "Why pay more for panties? Panties made of Spun-lo still cost only about 69 cents". The text talks about how they are practical for either warm or cold weather and how they are cut "extra full". |
October 1952 McCall's |
1 |
$8.00 |
View Undergarments 32 |
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| Spun-lo |
Black and white 10" x 13 1/2" ad for their Runproof Panties. There is a picture from behind of a lady wearing only a white pair of these panties holding a white kitten to her hip and the headline taunts "We dare you to run these panties! (even with a playful kitten)". The text discusses how they have been designed to be runproof and mentions the many causes of snags that will not not affect this item. After talking about the sturdiness of the product it goes into how soft and comfortable they are. |
April 5, 1963 Life magazine |
1 |
$7.50 |
View Under 36 |
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| Stardust |
Black and white 9 1/2" x 13 1/2" ad for The Bra that made the Dollar Famous. There is a drawing of a lady wearing a Style 321 bra and the headline asks "Who else but Stardust dares make you this offer?" and explains that the offer is that this bra will be sold for $1.00 for the two week period between May 22nd and June 3rd. They also claim a double your money back offer if, within one week, you wear it and wash it and are not satisfied. |
May 22, 1950 Life magazine |
1 |
$8.00 |
View Undergarments 54 |
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| Teenform |
Black and white 5" x 13" ad for "the only 'growing' bra (needed) in a growing girl's vacation wardrobe". The ad has a picture of a very happy young girl bonding with her mother as she is wearing this product. The ad calls girls of this age "beTweenagers" and the ad includes a coupon to fill out and receive informational booklets. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
1 |
$7.50 |
View Undergarments 19 |
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| Treo |
Black and white 5" x 11" ad for their Fashioned Front Girdle. There is a picture of a woman wearing only one of these Girdles and what is probably a Locket Bra and smiling as she holds a flower in front of her face and looks to her left. The text talks about how "your figure's a dream" if you wear one of these and explains that it is "fashioned to curve inward against your tummy...That's why it can style your figure with soft light fabrics...and without a bone.". |
April 1951 Good Housekeeping |
1 |
$8.00 |
View Undergarment 46 |
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| Vanity Fair |
Full color 9 1/2" x 12 1/2" ad for their various items that are made in Pink. The ad has a picture of two ladies who are modeling some of the Vanity Fair line of clothes as they stand against a brown background. The model on the left is wearing Skyrocket colored bra and pettiskirt and the model on the right is wearing Petunia colored pantie girdle and bra. The ad insists that you should buy "Any color...as long as it's Pink". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$7.50 |
View Undergarments 9 |
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| Warner's |
Black and white 10" x 13" ad for their assortment of Bras. There are three pictures featuring women dressing and wearing different bras from the Warner lines with descriptions and price ranges. The ad headline claims that "The nicest compliments are getting round about you!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
1 |
$8.00 |
View Undergarments 18 |
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| Warner's |
Black and white 9 1/2" x 13" ad for their Le Gant Girdles. There are two pictures of a lady wearing this girdle with two different bras. The headline promises that "You can steal attention - without feeling pinched. Be a lithe lovely in your Warner's Le Gant". The text describes several of the items giving their model numbers and prices and goes into general descriptions of the products. |
April 1953 Woman's Home Companion |
1 |
$8.00 |
View Undergarments 33 |
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| Warner's |
Black and white 7 3/4" x 10 3/4" ad for their A'lure elastic bra. There is a picture of a lady wearing a #P1045 A'lure bra lying stretched out on a bed with floral designs with the headline saying "Quick beauty pickup packaged...to go!" as it shows the box the product was sold in. The text begins by describing the package it comes in then spends several paragraphs talking about the comfort and construction of this product for only $3.95. |
June 1956 Good Housekeeping |
1 |
$7.50 |
View Undergarments 22 |
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| Warner's |
Black and white 9 1/2" x 13 1/2" ad for their strapless Good News bra. The photo shows a woman wearing one of these bras and a skirt while lying on an unseen surface. The caption promises you "No more Slip-Away, Slide-Away, That-A-Way Strapless Bras!" and claims that this is "the only strapless that stays up...stays put while it lifts you, rounds you beautifully." The text talks about the secret being in the back and mentions the several styles available and the prices charged at that time. |
June 1959 Holiday |
1 |
$7.50 |
View Under 56 |
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| Warner's |
Full color 9 1/2" x 13 1/2" ad for their Double Play Girdles. There is a dreamy picture of a lady with light red hair wearing a blue bra and Double Play girdle slightly covered by a blue and red robe who is floating through the misty night sky accompanied by several doves. The caption says "Take flight darling!..." and the headline says that "Warner's presents Double Play a new kind of slimming, right where you need it most...in 21 different styles from 5.95". The text describes what makes it work and says that the style that is illustrated in the ad is #147 while giving prices for a variety of products. It then assures us that "Double Play is at your nicest stores". |
October 19, 1959 Life magazine |
1 |
$7.50 |
View Under 35 |
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| Warner's |
Black and white 9 1/2" x 13" ad for their Free-Lift Corselette. There is an unusual picture of a lady with blonde hair and dressed in a White #3716 ($16.50) floating in the night sky and holding a bird cage of which she has opened the door to release the bird which is winging it's way overhead. The headline claims you can "Feel free to be beautiful...in this new Free-Lift by Warner's". The text, in a few words, describes the benefit of wearing this product and claims you can choose from "Many different styles to $37.50". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 1960 Holiday |
1 |
$7.50 |
View Undergarments 26 |
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| Warner's |
Full color 9 1/2" x 12 1/2" ad for their Girdles. The ad has a photo with a green background of a lady, wearing a girdle and bra, reclining on a sofa covered with animal skins. The ad headline says "Now! in Warner's Uncovered Lycra: Cleopatra's best color, Nile Blue". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1962 McCall's |
1 |
$7.50 |
View Undergarments 1 |
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| Warner |
Full color 9 1/2" x 13" ad for their Wallpaper Girdle. The ad has a photo of a lady, standing straight with her arms held to her side, who is wearing this girdle that clings and flattens like wallpaper. The ad headline asks you to "Slip into something slinky: the Wallpaper girdle by Warner's". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1963 Life magazine |
1 |
$7.50 |
View Undergarments 3 |
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| Warner's |
Full color 9 1/2" x 13 1/2 ad for their Wallpaper Girdle. This ad has a picture that caught my attention right away. What is seen is an attractive woman wearing only a Warner's Bra and Girdle running through a field of high grass with her arms stretched behind her. The headline claims that "What you feel in a Warner's - isn't the girdle" and the text describes the unique construction of this item that makes you feel Free, Unrestrained and Uninhibited. It also mentions other ways that you will feel while wearing one of these girdles and gives the prices of several of their items. What I kept on looking for in the ad text were the words that so often accompany pictures like these in a police report, "the use of alcohol is suspected" |
September 1963 McCall's |
1 |
$7.50 |
View Undergarment 47 |
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| Warner's |
Black and white 9 1/2" x 13 1/2" ad for The Riddle Girdle. There is a picture of a lady smoothly encased in this product and the headline states that "Here is the first girdle to get rid of those lumpy, tell-tale panels - but keep the power.Where does it get the power without panels? That is The Riddle by Warner's". The text asks you to look at the innocent-looking flowers on the garment and claims that they are set in with a secret process and are responsible for the power without panels. It talks about how smooth it will be on your body and the price goes from $8.95 to $10.95. |
September 18, 1964 Life magazine |
1 |
$7.50 |
View Under 51 |
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| Warner's |
Black and white 9 1/2" x 13" ad for their Little Fibber bra. There is a picture of a lady with raised arms wearing the "new fiberfill Stretchbra" from Warner's. They claim that it is padded but it isn't before asking "What kind of doubletalk is that?" You are encouraged to look inside The Little Fibber bra and see the "unpadding-like new padding" built right into the bra. This is what they call fiberfill and they feel that it is not cheating at all. You will find that your clothes start fitting for prices starting at $5.00. |
April 2, 1965 Life magazine |
1 |
$7.50 |
View Undergarments 53 |
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| Warner's |
Black and white 9 1/2" x 13 1/2" ad for the bra that you wouldn't want to find out that your new girlfriend was wearing, the Little Fibber. There is a picture of a dark-haired young lady looking to her left as a sheer robe of some sort is loosely draped over her shoulder just enough to expose the white Little Fibber bra that she is wearing. The headline asks "What if you think you're too little? But you think padded bras are too much?" and the text explains that this bra is one that is not overpadded. It reassures you about Fiberfill and that "you don't blossom forth like Superwoman. Just all of a sudden, your clothes fit right". |
September 10, 1965 Life magazine |
1 |
$7.50 |
View Undergarments 41 |
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| Warner |
Black and white 9 1/2" x 13 1/2" ad for the bra that can help a girl, in more ways than one. The ad has a close-up picture of a lady wearing a Little Fibber Bra under the headline "If Nature didn't, Warner's will". The text in this ad for their padded bra has short, meaningful sentences like "Are you mere? Where you ought to be more? Warner's will make more of you from the waist up. But not too much." and "Warner's will make you more woman. But no less lady" all for $3.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 26, 1966 Life magazine |
1 |
$7.50 |
View Undergarments 14 |
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| Warner |
Black and white 9 1/2" x 13" ad for their Fair 'n Cooler bras. Under a headline saying that "If nature didn't, Warner's will" is a picture of a woman of modest proportions wearing a white bra. The text describes some of the eccentricities that the majority of women have that are corrected or minimized when they wear this bra. It mentions a price of $4.00 and is available in black or white. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Undergarments 20 |
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| Warner |
Full color 9 1/2" x 13 1/2" ad for their Body-Do Undergarment System. There is a picture with a peach-hint to it of a lady standing on the sand of a deserted beach wearing the Bra and Girdle that make up this product. The headline says "Introducing The Body-Do. Warner's great new sequel to make-up and the hair-do." The text tries to explain that, like make-up and a hair-do attempt to make everything look put-together, these undergarments make your hips and bosom look as though they belong on the same body. It mentions some of the defects that it will attempt to correct and claims that it will give you what looks like "A planned body". |
February 24, 1967 Life magazine |
1 |
$7.50 |
View Undergarments 38 |
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| Weedsport Skirt & Dress Co. |
Black and white 2 1/4" x 3" ad for their Florence Corded Ladies Waist. The ad contains a drawing of one of these items of essential clothing and the text promises "Comfort, Ease of Movement and a Graceful Form". A mail order price of $1.00 is mentioned as well as the availability of these items for children too. |
December 1888 Ladies Home Journal |
1 |
$9.00 |
View Under 49 |
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