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| Formfit |
Black and white 9 1/2" x 14" ad for their Life-Bra and Life-Girdle undergarmets. The ad has a picture of a lady smiling as she models these items and another that shows how wearing these items takes away any hints of undergarmet lines showing through. The ad headline asks you to "Glorify your Lifeline...with Formfit all the way" and the ad gives a price range of $1.25 to $3.50 for the Life-Bra and $7.50 and up for the Life-Girdle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 6, 1946 Life magazine |
1 |
$4.50 |
View Undergarmets 4 |
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| Formfit |
Black and white 5" x 14" ad for their Life Bras and Life Girdle. The ad has a picture of a smiling lady clad only in these items and another picture that shows how well she looks with regular clothes over these undergarments. The ad headline claims that this is "Your glamorous key to the New 'Outer-Look'...the New Formfit 'Under-Look'". The ad also gives a price range for both of these products. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$4.50 |
View Undergarments 13 |
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| Formfit |
Black and white 9 1/2" x 13" ad for their Life Bra and Girdles. The ad has three pictures of the same lady wearing three different pairings of Formfit Undergarments. In the top picture, entitled Daytime, she is shown wearing the No. 1592 Girdle for $15.00 and the No. 584 Life Thrill Bra for $3.50. In the middle picture, entitled Playtime, she is shown wearing the No. 1183 girdle for $13.50 and the No. 587 Life Thrill Bra for $2.50. In the last picture, entitled Gaytime, she is shown in a No. 1594 Girdle for $15.00 and a No. 582 Life Romance Bra for $3.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
1 |
$4.50 |
View Undergarments 6 |
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| Formfit Rogers |
Full color 9 1/2" x 12 1/2" ad for their Dress-Shaper Bra. The ad has a picture of a distracted looking lady, wearing a Formfit Rogers Dress-Shaper Bra, as she stands in front of a blackened background with only a red drapery visible behind her. The ad challenges you to "Don't envy the girl with a figure for clothes. Be One!" and the ad gives a price of $3.00 for bras in the size range of 32A to 38C. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$4.00 |
View Undergarments 10 |
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| Gossard |
Black and white 5" x 13" ad for their Flair Bra and Pantie Girdle. The ad has a picture of an attractive dark-haired lady standing and posing in front of a wall mirror. She is wearing a No. 2821 Flair Bra which the ad prices at $3.95 and a No. 810 Pantie Girdle which is priced at $7.95 in white or $8.95 in black. The ad headline calls these two items "your favorite couple". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1955 Ladies Home Journal |
1 |
$4.00 |
View Undergarments 5 |
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| Hollywood Vassarette |
Full color 5" x 13" ad for the variety of colors that their Bras and Girdles were available in. The ad has a picture of a demure lady standing against a blue background while wearing a Blue Spark Temptress bra with a matching Lycra spandex Girdle. The ad headline informs us that "This is the time of your life for color. It puts you and your morale in great shape!" and the ad also tells us that, beside being available in the shown Blue Spark, it is also available in Golden Haze, Lemon White, Pink Mist, Black and the traditional White. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1962 Ladies Home Journal |
1 |
$4.00 |
View Undergarments 15 |
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| Kayser |
Full color 9 1/2" x 12 1/2" ad for their bikini panties, matching petticoats and bras. The ad headline calls it "Young Ideas by Kayser" and has a picture of two young ladies standing in front of a dark wall that is covered with white globes. One lady is wearing pink panties with a pink bra and the other is wearing the petticoat that goes with this pair of panties. The ad text gives the prices of these items as well as the colors and sizes that they are available in. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$4.00 |
View Undergarments 8 |
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| Lovable |
Black and white 9 1/2" x 12 1/2" ad for their Padded Bras. The ad has three pictures of three different ladies, each wearing a different Lovable Padded Bra. The first picture is of a dark-haired lady with a surprised look on her face and her admission "I need a little...". The second picture is of a blonde lady with a look of resignation on her face as she admits "I need more...". The third picture is of a thin young lady who is pointing at herself as she readily admits that "I need the most!". The ad headline says "Hurray! There's a Lovable Padded Bra for you and you and you!" and claims that for $1.50 you could purchase either the Lace'N'Lovely, the Lovalift or the Little Extra. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$4.00 |
View Undergarments 7 |
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| Perma-lift |
Full color 9 1/2" x 12 1/2" ad for their line of Self-Fitting Bras. The ad has a photo, with a red background, of three ladies wearing three different styles of their bras. The ad headline claims that "Only a Perma-lift Bra is truly Self-Fitting - each cup conforms to your exact size, allows for every figure change". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1962 McCall's |
1 |
$4.00 |
View Undergarments 2 |
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| Sarong |
Black and white 5" x 13 1/2" ad for their Girdles with the exclusive, patented criss-cross front. The ad has a close-up photo of the product on a woman and several smaller photos of a woman wearing a bra and this girdle leaping and jumping around the room. The ad headline calls it "Sarong...The girdle that walks and won't ride up!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$4.00 |
View Undergarments 12 |
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| Silf Skin |
Black and white 9 1/2" x 13" ad for their Girdles and Pantie Girdles. The ad has a picture of a woman who was lying on her back. She has removed her skirt and is performing the same acrobatic maneuver that is seen on the front of the package, namely bringing her right foot back and touches the floor by her head to show the lack of wrinkles or bunching in the product. The ad headline asks "What's Different about Silf Skin?" and proceeds to ask four questions and provide the proper answers. The ad gives a price of $5.00 for this product "at fine stores everywhere". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$4.50 |
View Undergarments 11 |
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| Vanity Fair |
Full color 9 1/2" x 12 1/2" ad for their various items that are made in Pink. The ad has a picture of two ladies who are modeling some of the Vanity Fair line of clothes as they stand against a brown background. The model on the left is wearing Skyrocket colored bra and pettiskirt and the model on the right is wearing Petunia colored pantie girdle and bra. The ad insists that you should buy "Any color...as long as it's Pink". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$4.50 |
View Undergarments 9 |
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| Warner's |
Full color 9 1/2" x 12 1/2" ad for their Girdles. The ad has a photo with a green background of a lady, wearing a girdle and bra, reclining on a sofa covered with animal skins. The ad headline says "Now! in Warner's Uncovered Lycra: Cleopatra's best color, Nile Blue". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1962 McCall's |
1 |
$4.00 |
View Undergarments 1 |
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| Warner |
Full color 9 1/2" x 13" ad for their Wallpaper Girdle. The ad has a photo of a lady, standing straight with her arms held to her side, who is wearing this girdle that clings and flattens like wallpaper. The ad headline asks you to "Slip into something slinky: the Wallpaper girdle by Warner's". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1963 Life magazine |
1 |
$4.00 |
View Undergarments 3 |
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| Warner |
Black and white 9 1/2" x 13 1/2" ad for the bra that can help a girl, in more ways than one. The ad has a close-up picture of a lady wearing a Little Fibber Bra under the headline "If Nature didn't, Warner's will". The text in this ad for their padded bra has short, meaningful sentences like "Are you mere? Where you ought to be more? Warner's will make more of you from the waist up. But not too much." and "Warner's will make you more woman. But no less lady" all for $3.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 26, 1966 Life magazine |
1 |
$4.00 |
View Undergarments 14 |
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