VW Bus Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1959
VW Station Wagon - Full color 9 1/2" x 13 1/2" ad for their Deluxe Station Wagon. The drawing shows a Red and white Bus parked at a vegetable and fruit stand on the side of the road. The mother and daughter are sorting through apples while the father and son sit waiting in the Bus. The side doors are open so we can see some of the luggage and the fact that the young boy is standing up in the seat with his head and shoulders out of the sunroof. The headline calls this "The full of sun, full of fun Station Wagon" and the text calls it "the growing American family's pride and joy".
November 10, 1958
Life magazine &
December 1958
Holiday
1
$10.00
View VW Bus 58

1960
VW Bus - Full color 9 1/2" x 13" ad for "...the first station wagon that really makes sense". The ad features an overhead view of a Red and White VW Bus with the sun roof open. Through this open portal you can see nine comfortably seated people, and a St. Bernard, taking a trip. The ad text claims the Bus also contains a "sizable amount" of beach neccessaties. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1959
Holiday
0
$9.00
View VW Bus 21

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1960
VW Bus - Full color 10" x 13" ad that allows you to visualize just how many things you would be able to carry with this car. Pictured is a the front end of a Red and White Bus with three smiling people in the front seat and a large wooden Indian protruding out of the opened sunroof. The ad asks, "Can you take a ten-foot Indian in your present station wagon?"and follows by asking about an Open Playpen and a Baby Elephant. These things are able to be transported in the VW Bus which is only a few inches longer than the Sedan yet four feet shorter than a conventional station wagon, and hundreds of dollars less.
May 1960
Holiday
1
$9.00
View
VW Bus 62

1960
VW Bus - Full color 9 1/2" x 13" ad that emphasizes how few the reasons are that you will have to stop at a gas station on your next trip if you take it in one of these vehicles. The ad has a picture of a Red VW Bus that has pulled up and stopped next to a gas pump. The side doors have swung open and, while the parents in the front seat watch, the three young male passengers make a mad dash to the bathroom. The text talks about the fact that the engine uses less oil and gas while using no water at all. The need to stop to stretch your legs has been done away with due to the extra room so that just leaves trips to the bathroom.
June 1960
Holiday
1
$9.00
View VW Bus 46

1961
VW Bus - Black and white 9 1/2" x 13 1/2" ad that has made the assumption that you are going to buy a Volkswagen, you just need to decide which one. The picture shows the front ends of a VW Bug and a VW Bus parked next to each other and the headline urges you to "Think tall". The text begins to give us information to help the decision easier. We are told that the Bus is only nine inches longer that the VW Sedan yet it manages to hold more than the biggest conventional wagon. Volkswagen pondered over how to make a small vehicle able to hold more "stuff" and decided that the answer was to make it "tall". It gives some examples of things that will fit into a VW Bus that would not even be considered fitting into a regular wagon. Things like an upright piano or a horse fifteen hands high. They also want you to think back to a time when you were at the shopping mall watching a large car circling and circling trying to find a parking spot large enough for it to fit. Problems like this will no longer have to be dealt with if you "Think tall".
May 26, 1961
Life magazine &
June 1961
Holiday
1
$9.00
View VW Bus 61

1961
VW Bus - Full color 9 1/2" x 13" ad that was kind of a "Two-for-one" ad for them. There is a large picture of a Red and White VW Bus parked with the side doors open and the overhead door rolled back and the headline calls attention to the fact that "We also make a funny-looking car". The text talks about both of them mentioning what they can carry in the way of people and luggage then switches to the similiarities. It mentions the air-cooled rear engines, the lack of water and that the Wagon is only 9 inches longer than the Bug. It also teases with the lack of visual changes saying that "Both defy obsolescence. Nobody knows what year VW you drive. Except you." It admits that the VW Bug is becoming well-known but that the Wagon, at least at this point, "is still good for a few chuckles".
June 9, 1961
Life magazine
&
July 1961
Holiday
0
$9.00
View VW Bus 38

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1962
VW Bus - Full color 9 1/2" x 12" ad has a photo of a red and white Bus with all of it's doors and lid open so that the interior space is visible. The ad headline asks "What are you staring at? Haven't you ever seen a station wagon before?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1962
Life magazine
0
$9.00
View VW Bus 18

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1962
VW Station Wagon - Full color 9 1/2" x 12" ad with a picture of a Red and White VW Bus parked with the side doors open and the sun roof slid forward. The headline challenges you to "Be the first on your block" and warns us of the public uncertanity of this vehicle, people either love it or hate it. It tells that it is capable of carrying more than the largest station wagon yet is four feet shorter. It also tells that, like it or not, it has 23 windows and a sun roof which will give you more of a view of the out-of-doors than any car other than a convertible. With the aisleway someone in the front seat can actually walk to the back and see what the kids are doing. It ends by asking "Does the VW Station Wagon seem so strange to you now? Or does it make a busload of sense?"
1962
Life magazine
0
$9.00
View VW Bus 57

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1962
VW Bus - Full color 9 1/2" x 13" ad that tries to give you some arguments to convince the people who don't like the VW Bus. The ad has a picture of a man in a dark suit, holding his hat in his hands as he sticks his head into the driver's side window to look it over. The ad headline asks you, "Why won't your wife let you buy this wagon?" and the ad repeats some of the often-heard turn-down statements. But the ad also talks about the extra room available and it talks about the "special club" that women VW Bus owners have and it talks about the price tag of $2655. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 18, 1962
Life magazine
0
$9.00
View VW Bus 37

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1962
VW Bus - Black and white 9 1/2" x 13 1/2" ad has a photo of a VW Bus with a scale drawing of a VW Bug next to it. You can see that the wheelbase is the same and the Bug is only about 9 inches shorter. The ad headline says "The Volkswagen Station Wagon: We don't see it as a long, low car." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1962
Life magazine
0
$8.50
View VW Bus 31

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1962
VW Bus - Black and white 8" x 11" ad that starts off "Got a lot to carry? Get a box". It then show, in a series of six pictures, how a roomy cardboard box can be assembled as a VW Bus.
August 24, 1962
Time magazine
1
$8.50
View VW Bus 9

1963
VW Bus - Black and white 10" x 13" ad about the Surprising Driveability of this vehicle. Under the headline that shouts "It's a monster!" is a sideview picture of this year's vehicle. Under this is a copy of a letter from Mrs Allen L. Boyd from Oxon Hill, Maryland who writes in to say that she was persuaded to take one for a ride and, in spite of her initial doubts, drove it and found it to be a joy to drive, even for a 105 pound woman. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$8.50
View VW Bus 49

1963
VW Bus - Full color 9" x 13" ad that compares the size of the VW Bug to the VW Bus so that you can see that the Bus is only 9 inches longer. The picture shows a Red and White VW Bus parked and painted on the side in blue paint is a VW Bug. The headline says "That's about the size of it" and the text reminds us how much this vehicle will actually hold, both in people and in luggage. It then reminds us of the worry-points that normal cars have that you won't have to worry about with a VWand says that the most expensive VW Station Waagon costs $2,655.
January 25, 1963
Life magazine
0
$9.00
View VW Bus 60

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1963
VW Bus - Full color 10" x 13" ad has a photo of a Red & White Bus with the side doors and the top opened to reveal, and allow for, a large brown paper wrapped object that could be anything. The ad headline asks the question "What is it?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 22, 1963
Life magazine
0
$9.00
View VW Bus 22

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1963
VW Bus - Full color 10" x 13" ad that brings to our attention something else that is different with the VW Bus. There is a picture that shows a Red and White VW Bus in the left side of the picture and the front fenders, wheels and bumper of a typical American car on the right side of the picture. Between these two items lie a well-worn hacksaw and a pretty big pile of red metal dust. The headline says "That's a load off our front" and the text tries to explain. It tells us that a "Volkswagen is 4 feet shorter than standard wagons but only 9 inches longer than the Volkswagen Sedan". It talks about the amount of weight this vehicle can carry yet it weighs nearly a ton less and mentions a few other selling points.
April 5, 1963
Life magazine
0
$9.00
View VW Bus 52

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1963
VW Bus - Full color 9 1/2" x 13" ad has a photo of a Red & White VW Bus with a small boat placed into the back with the mast and sail sticking through the open roof. The ad headline has the headline "It carries a boatload". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 17, 1963
Life magazine
0
$9.00
View VW Bus 23

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1963
VW Bus - Full color 9 1/2" x 13" ad that equates the owners of a VW Bus to the owners of a VW Bug. There is a large picture of a Red and White VW Bus stopped next to a Dark Blue VW Bug with the owner of the Bus leaning his head out of his window and peering with a stern look at the Bug and it's driver. The headline claims that "Some Volkswagen owners look down on other Volkswagen owners". The text talks about the differences in the vehicles, storage space and overall length, and the similiarities, air-cooled engines, 24-mpg with 30,000 mile tires.
May 31, 1963
Life magazine
0
$9.00
View VW Bus 50

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1963
VW Bus - Full color 9 1/2" x 13" ad has a photo of a Red and White VW Bus parked against a light background with the passenger doors and the overhead door opened. The ad headline asks "Do you have the right kind of wife for it?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
0
$9.00
View VW Bus 33

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1963
VW Bus - Full color 9 1/2 x 13" ad with an overhead photo of an Orange and white VW Bus parked to the left of a longer wheelbased American-made Station Wagon. The ad headline lets us know that "The Volkswagen is the big one" and the text makes comparisons for cubic feet and indivicuals capable of being carried. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 12, 1963
Life magazine
0
$9.00
View VW Bus 26

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1963
VW Bus - Full color 9 1/2" x 12 1/2" ad has a large photo of a man sitting in the driver's seat of his Red & White VW Bus. The ad headline claims that with this vehicle you can "Box yourself in." and the text goes on to compare this vehicle to a box in looks and capacity. It goes on to talk about the features offered at no extra cost and the fun you will have driving it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1963
Life magazine
0
$9.00
View VW Bus 34

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1964
VW Bus - Full color 10" x 13" ad shows a Red and White VW Bus parked alongside a city bus that has a destination of Jamaica Av. The ad headline admits that "We learned something from the big boys" and the text says that "We're not above borrowing a good idea when we see one". It admits that, like the city buses, the driver sits "way up front", the engine is in back, there are windows all around, the seats are chair-high and "you can even have an aisle to step to the rear". As far as differences it mentions less headroom, more doors and a sunroof. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 20, 1963
Life magazine
0
$9.00
View VW Bus 4

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1964
VW Bus - Full color 10" x 13 1/2" ad has a photo of a Red and White Bus shown against a black background. The ad headline let's us know that, as hard as it is to believe, "Somebody actually stole one." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 24, 1964
Life magazine
0
$9.00
View VW Bus 30

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1964
VW Bus - Full color 9 1/2" x 13" ad with a photo taken of the back end of this vehicle with the back gate open so the inside is somewhat visible. The ad headline claims there is "Plenty of room at the rear of the bus". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1964
Life magazine
0
$9.00
View VW Bus 24

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1964
VW Bus - Full color 10" x 13" ad has a large photo of the front of a Red and White Bus. The ad headline does the job of "Introducing the 2 family car." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 25, 1964
Life magazine
0
$9.00
View VW Bus 32

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1964
VW Bus - Black and white 9 1/2" x 13" ad that tells you using a VW Bus in your business can help cut your expenses. There is a picture of a parked VW Bus seen from the side with both of the side doors open so we can see that it is loaded with a single box. The headline says that "It's at its best when business is rotten" and the text explains you can make those low-profit deliveries without going into the hole. It tells that a VW Bus will cost about 2 1/2 cents a mile to run while a conventional truck will run closer to 6 cents. It mentions other items of upkeep that will cost less before reminding us that it is also nice to have when business is good.
March 10, 1964
Look magazine
1
$8.50
View VW Bus 59

1964
VW Bus - Black and white 9 1/2" x 13" ad that deals with how economical it is to operate a VW Bus, or as it is referred to in the ad, a Volkswagen Truck. The picture shows a VW Bus from the front with a coin slot on top of the passenger side so that the Bus looks like a VW Bus Piggy Bank. The headline brags that it "Takes pennies only" and the text goes on to discuss the many ways that it will save you money.
March 24, 1964
Look magazine
0
$8.50
View VW Bus 54

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1964
VW Bus - Black and white 7 3/4" x 10 1/2" ad shows a VW Bus parked in the wilderness with an awning over the side door. It is a morning scene and the man is sitting on the door sill playing with his dog and drinking his coffee while his wife is lying in bed looking out at him and his young son looks out the front door. The ad headline, with tongue in cheek, just says "Rough it".
April 1964
Field & Stream
0
$8.50
View VW Bus 14

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1964
VW Bus - Full color 9 1/2" x 13" ad for the fact that the boxy shape of the Volkswagen Station Wagon is the shape that gives you the most room to "pack things in". The ad has a head-on picture of a Red and White VW Bus that nearly fills the page and the headline challenges you to "Box yourself in". The ad text describes some of the space-making features of this vehicle and mentions some other features like the engine in the back and no water needed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1964
Life magazine
0
$9.00
View VW Bus 42

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1965
VW Bus - Full color 9 1/2" x 13" ad that tries to convince us that Beauty is only skin deep when it comes to automobiles. There is a picture taken high-up from the front that shows a Red and White VW Bus with the one door on the driver's side, the three doors on the passenger's side and the tailgate door swung open while the overhead door is pushed back with the headline claiming that "Anything this homely has got to be good". The text talks about things that have been left out as unnecessary (hood), how you can take out a seat and still hold six people plus a piano and it has 21 windows. It asks about "Doors?" and answers "2 huge and 3 very huge". After explaining about the good things this vehicle has it turns the headline around and says that "Anything this good has got to be homely".
September 25, 1964
Life magazine
1
$9.00
View VW Bus 51

1965
VW Bus - Full color 9 1/2" x 13" ad that uses reverse logic to get you to consider buying a VW Bus. The ad has a picture of a regular street in the suburbs, every house with the same floor planthe same roofs and painted the same color. Parked at the curb in front of each and every house is the same vehicle, a Red and White VW Bus. The ad text reasons that "If the world looked like this, and you wanted to buy a car that sticks out a little, you probably wouldn't buy a Volkswagen Station Wagon. But in case you haven't noticed, the world doesn't look like this. So if you've wanted to buy a car that sticks out a little, you know just what to do".
October 23, 1964
Life magazine
0
$9.00
View VW Bus 41

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1965
VW Bus - Full color 9 1/2" x 13 1/2" ad that shows a Red and White VW Bus that is wrapped up in a big red ribbon and a knot tied on top. It is shown against a green background and the headline says that "It comes in its own box". The ad says that "There has to be a little Scrooge in you to give a Volkswagen Station Wagon for CHristmas. Because when you open it up, it's just a big, empty box. It has nearly twice the room as conventionalwagons that don't look like boxes. It holds 9 conventional adults or who-knows-how-many unconventional kids. Or you can put a 40-foot Christmas tree right through the hole in the roof. You can carry 170 cubic feet of snow or go skiing with the skis inside. At this time of year, you'll enjoy the VW's firm traction. (The engine is in back, over the drive wheels.) And you'll never spend a dime on anti-freeze; the engine is air-cooled. (Which also means it can't boil over next summer.) Here are a few other tight-fisted items you'll go for: 35,000 miles on a set of tires, over20 mpg and hardly any oil between changes. Let us hear from you, Scrooge".
November 27, 1964
Life magazine
1
$9.00
View
VW Bus 63

1965
VW Bus - Full color 9 1/2" x 12 1/2" ad that admits that the housewives of the world may not be as anxious to buy a VW Bus as a man who is more involved in economy and dependability. The ad has a picture from the front of a Green and White VW Bus and a woman has opened the passenger side door and is looking apprehensively into the vehicle. The headline says that "If you can sell her on this, you can sell her on anything" but the text lays out the groundwork for how to proceed in your attempt. The details and arguments that are presented for you to use on your wife will work pretty well on men who are somewhat undecided as to whether they should go and look at a VW Bus. But they always feel that if you go and take a look at it, the battle is almost over.
February 5, 1965
Life magazine
0
$9.00
View VW Bus 27

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1965
VW Bus - Black and white 9 1/2" x 13" ad that reminds us that, in spite of the way the VW Bus looks, it is the result of "Progress". There are three vehicles in this picture that show the evolution of this kind of vehicle. The first shows a 'station wagon' from 1920 and gives information for the number of people held, number of windows, the sound that the horn made and the wheelbase to indicate how large of a parking spot it would require. Next there is a picture of an American station wagon of the '60s and says that it will hold "only half the people and half the load of the old-timer". It adds, tongue-in-cheek, that "They should've quit while they were ahead". Saving the best for last, it has a picture of the VW Bus and brags that the capacities are back up to the level of the 1920 wagon and asks the question, "Where do you go from here?".
April 2, 1965
Life magazine
2
$8.50
View VW Bus 53

1965
VW Bus - Black and white 7 3/4" x 10 3/4" ad shows a man camping out with a tent attached to the side door of his Bus. As the camera peers into all of the accessories that he has stored in his vehicle the headline asks "What's in it for the wife?"
May 1965
Field & Stream
0
$8.50
View VW Bus 13

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1965
VW Bus - Full color 9 1/2" x 13" ad with a large copy of the VW emblem against a white background. The ad headline warns you to "Be sure to look for this familiar brand on the front of every box.". The ad text gives some numbers that may be of interest such as cubic feet and passengers carried. There is also a picture of the front end of a Red and White VW Bus.
June 4, 1965
Life magazine
0
$9.00
View VW Bus 36

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1965
VW Bus - Full color 10" x 13" ad that tries to put into a proper relationship the size of the VW Bus as compared to other Station Wagons. The ad features an overhead photo of three different vehicles: a VW Bus and two conventional station wagons. The ad headline explains "The Volkswagen Station Wagon: Bigger than the biggest, smaller than the smallest.". The ad text discusses the ways that these vehicles are different and how the VW Bus is different in better ways. It talks about being able to "carry more" yet being able to "park more easily" and reminds you of the fact that any VW will be more economical.
July 16, 1965
Life magazine
0
$9.00
View VW Bus 7

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1965
VW Bus - Full color 9 1/2" x 13 1/2" ad that takes a little bit of a twist and shows you what you can Avoid by owning a VW Bus. The picture shows a curving tree-lined road that is being traveled by an overloaded Red American Station Wagon. At least three kids and a dog are cramped together in the back looking out of the window while some sort of large piece of furniture is visible stretched out where the passengers should be. Tied to the top of the car with a spider web of rope are items such as a bike, a rocking chair and others too numerous to mention. All this and the car sits just inches off the pavement and seems to tilt somewhat on the driver's side. The headline announces that "This is an ad for the Volkswagen Station Wagon" and, while claiming about twice as much storage room in a VW Bus than in the car shown, brags that all of the stuff tied to the top would fit into your normal VW Bus. Or you can seat 9 people and the 13 pieces of luggage that should be needed for them. They also mention the average 23 mpg engines and the lack of a radiator, hoses or need for antifreeze.
September 3, 1965
Life magazine
0
$9.00
View VW Bus 56

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1966
VW Bus - Full color 10" x 13" ad with a headline stating that "They Laughed". The ad continues with pictures of seven different Inventions that originally brought chuckles and caused people to laugh. These include the wheel (3000 B.C.), the telephone (1875), the electric light bulb (1879), the automobile (1877), the steamboat (1807), the airplane (1903) and in 1950, the Volkswagen Station Wagon. The captions minimize the accomplishments and leave no room for improvements. The ad says of the VW Bus, it's "still a pretty funny sight. And people are still laughing. But the laughter is dying down."
January 21, 1966
Life magazine
0
$9.00
View VW Bus 6

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1966
VW Bus - Full color 10" x 13" interesting ad shows a photo of a man who has taken an old red VW Bus and converted it into a take-out restaruant with stickers that say "Snacks", "Frank's Soup" and "Chili" and a sign that stands tall shouting "Eat". The ad headline claims that "Old Volkswagen Station Wagons never die" and the ad text lists the many appliances necessary for running a restaurant that Frank was able to install in his "box". The ad also mentions that the Standard VW Wagon costs only $2,337. He needed to install a refrigerator, a stove, an instant chili disenser and a kitchen sink. Then, to get everything in, he opened the side doors and created a 4 foot x 4 foot hole.
May 20, 1966
Life magazine
1
$9.00
View VW Bus 11

1966
VW Bus - Full color 9 1/2" x 13 1/2" ad has a small photo of a Red and White Bus and a headline that asks "What do other station wagons have that a Volkswagen doesn't". The ad text answers this trick question by giving you Six responses; 1. A snazzy looking body, 2. An engine in the front, 3. A drive shaft, 4. A radiator, a water pump and hoses, 5. A frame or, the actual answer, 6. All of the above. The answer, of course, is #6 and the text all of the way through explains why all of the responses may sound nice but they are really not to be desired.. July 22, 1966
Life magazine
4
$8.50 View VW Bus 1
1967
VW Bus - Full color two-page 18" x 13" ad that compares the VW Bus to the Standard Station Wagon. The page on the left has a picture of a VW Bus backed up to a white one-car garage and the headline asks "Can it really carry as much as we say?". The right hand page shows a typical American Station Wagon backed up to another one car garage and the headline there answers "Aks the man who borrows one". The text claims that the typical Station Wagon has "twice the style" while having "only about half the carrying space". It mentions that with the "unusually high roof" and the "unusually wide 4' door in its side" it becomes easier to put oversize objects into the VW Bus. It then tosses out a few specifics like having 21 windows in the Deluxe Model, seating 9 comfortably, getting 23 miles to the gallon, having tires last for about 35,000 miles and parking in 4' less space than most conventional wagons. It ends by reasoning that if you don't decide to buy one, "talk your neighbor into buying one".
September 6, 1966
Look magazine &
October 7, 1966
Life magazine
1
$9.00
View VW Bus 55

1967
VW Bus - Full color 9 1/2" x 13" ad that shows a VW Bus driving away from the camera through a heavy snowstorm on an unplowed road in a wooded area. The ad headline claims that a day like this is "A beautiful day to own a Volkswagen Station Wagon". The ad is filled with statistics that tell the story about how on January 24, 1966 an estimated 262,825,033.74 tons of snow fell on the United States and if it wasn't for the VW Bus, the country would have stood still. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 28, 1966
Life magazine
0
$9.00
View VW Bus 16

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1967
VW Bus - Blue and white 9 1/2" x 12" ad has a blueprint style drawing of the body of this vehicle. The ad headline claims that "We started with a simple plan." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 7, 1967
Look magazine
0
$8.50
View VW Bus 25

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1967
VW Bus - Full color 10" x 13" ad for the economical VW Bus. The ad has a picture of the front end of a Red and white VW Bus with soap suds streaming down the metal and the headline asking the question "Should you pay twice as much to get it washed?". It reasons that "being able to hold twice as much" while not being any bigger that other station wagons is no reason for upkeep to be any more expensive. The text explains that the box-like shape of this small-size vehicle is what allows it to hold so much more that larger station wagons and it talks about getting 23 miles-per-gallon as well as having tires last 35,000 miles.
February 24, 1967
Life magazine
0
$9.00
View VW Bus 44

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1967
VW Bus - Full color 9 1/2" x 13" ad for the fact that this is more than a one-dimensional vehicle or, as the ad headline puts it, "It goes a lot further than the A. & P.". The ad has a picture of a VW Bus that has zebra-stripes painted all over the body stopped in a vast plain so that the passengers can view and take photos of a small herd of Zebras that do not seem to mind their intrusion. The ad explains that in Kenya the United Touring Co. has 160 of these painted VW Buses to transport their passengers through "man-sized grass, seas of mud, craggy mountains, clammy jungles and an extinct volcano". The claim is made that the reliability of this bus and the fact that it is air cooled make it a perfect choice for this job. The ad also says that "It gets wild mileage on 50 cent-a-gallon gasoline when it can find it". It ends by saying that, for them, "anything less than a Volkswagen is just beating around the bush". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 23, 1967
Life magazine
0
$9.00
View VW Bus 43

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1968
VW Bus - Full color 10" x 13" ad shows a Red Bus completely filled with beans. The ad headline asks the question "How many beans are in the box?" and then answers by saying "About twice as many beans as you'd find in a normal station wagon". You then find yourself wondering if it really is twice as many or if there is a relation as to how much it is and whether it really makes a difference.
May 24 & 31, 1968
Life magazine
1
$9.00
View VW Bus 8

1968
VW Bus - Full color 10" x 12 1/2" ad that demonstrates between the austere outside of the vehicle and the comfortable and practical inside. The headline says "There's a surprise in every box" the ad photo shows an overhead shot of a red Bus that has the top folded over so that the inside space is visible to everyone. The text talks about it being able to seat seven with an aisle or nine if you want to give up the aisle. Either way it will carry 16 pieces of luggage. For comfort it talks about the padding on the seats, the ventilation system and the improved suspension.
July 26, 1968
Life magazine
0
$9.00
View VW Bus 12

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Unknown
VW Bus - Full color 9 1/2" x 13" ad for the amazing amount of space that a VW Bus has to carry cargo. The ad has a picture that shows the driver's side only of a Red VW Bus with the headline claiming that "It carries as much as the average station wagon". The text talks about half a VW Station Wagon giving the owner 88 cubic feet of carrying space, that it could hold 1185 pounds of cargo, it can transport 4.5 solid citizens and that half of a VW Bus will only cost $1301. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Unknown
0
$9.00
View VW Bus 47

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Unknown
VW Bus - Full color 9 1/2" x 13" ad for the amazing amount of space that a VW Bus has available. The ad has a picture that shows the passenger's side only of a Red VW Bus with the headline claiming that "It carries as much as the average station wagon". The text talks about half a VW Station Wagon giving the owner 88 cubic feet of carrying space, that it could hold 1185 pounds of cargo, it can transport 4.5 solid citizens and that half of a VW Bus will only cost $1301. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Unknown
0
$9.00
View VW Bus 45

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1969
VW Bus - Full color 7 3/4" x 10 1/4" ad for the many things that a VW Bus can be. The ad has a picture of a Yellow and White VW Bus that is parked behind a tent that is set at the edge of a body of water that is creeping closer. There is a man sitting and sleeping in a chair while his fishing rod is propped up in an attempt to mimic fishing. He is, at the moment, unaware of the rising tide so the ad headline warns that "In 5 minutes it had better turn into a station wagon" and the ad text gives an idea, piece by piece, about how fast this camper can be made road-worthy.
February 1969
Outdoor Life
0
$9.00
View VW Bus 39

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1969
VW Bus - Full color 10" x 13" ad that shows a red Bus filled with nine band members with their instruments. The ad headline claims that "No other station wagon can carry this tune".
February 21, 1969
Life magazine
0
$9.00
View VW Bus 10

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1969 / 70
VW Bus - Full color 9 1/2" x 13 1/2" ad for the amazing Room available with the VW Bus. There is a large picture of a Red and White VW Bus parked facing the camera with nine men from a softball or baseball team seated and standing around it. The headline says that "It can manage the whole team" and tells us that it "will take half a ball game to a ball game". Or, to put it in more precise terms, "It will hold nine players, fifteen pieces of luggage, balls, bats, bases and a goodly supply of crying towels". The text then talks about it getting 23 miles to a gallon of gasoline and doing this on 5 pints of oil instead of 5 quarts while costing as little as $2,672. April 4, 1969
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April 17, 1970
Life magazine
1
$9.00 View VW Bus 2
1969
VW Bus - Full color 9 1/2" x 12" ad with a picture at the top of the ad of an orange VW bus and several smaller pictures below with text filled with statistics that helps answer the question "Ever wonder who buys them?". This seems to be a popular ad for Volkswagen because I have found the same ad used in 1969 and 1970 with a nearly identical ad used in 1971. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 2, 1969
Life magazine
0
$9.00 View VW Bus 3

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1969
VW Bus - Full color 9 1/2" x 13" ad has a photo of a Red VW Bus stopped at a traffic light next to a station wagon of American manufacturer. The elderly occupants of this car are looking over, and up, at the strange vehicle next to them. The ad headline asks "When they're looking up to you, are they really looking down at you." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1969
Life magazine
0
$9.00
View VW Bus 28

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1970
VW Bus - Full color 9 3/4" x 12 1/2" ad that compares how much you can transport in a VW Bus, without having to tie it to the roof or hanging out the windows. The ad has a photo from the front of a Red VW Bus parked next to a red station wagon of another brand. Through the front windshield you can see that the VW Bus is pretty filled up but the other vehicle is leaning to one side with golf clubs and other items sticking out of the rear windows and a lot of other things tied to the roof. The ad text claims that "The only thing that looks funnier than a Volkswagen carrying 176 cubic feet of things is someone else's wagon carrying 176 cubic feet of things."
February 13, 1970
Life magazine
0
$8.50
View VW Bus 29

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1971
VW Bus - Full color 9 1/2" x 12" ad with a picture at the top of the ad of an orange VW bus and several smaller pictures below with text filled with statistics that helps answer the question "Ever wonder who buys them?". This seems to be a popular ad for Volkswagen because I have found the same ad used in 1969 and 1970 with a nearly identical ad used in 1971. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. June 26, 1970
Life magazine
0
$8.50 View VW Bus 3

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1971
VW Bus - Full color 9 1/2" x 12 1/2" ad that tries to put the image of the VW Bus into its proper place in society. The ad has a photo of two cars stopped next to each other at a traffic light in a residential section. There is an older couple in a station wagon on the left looking over, and up, at the Red VW Bus stopped next to them while the occupants of the Bus stare straight ahead. The ad headline asks the question "When they're looking up to you, are they really looking down at you?". The text refers to the station wagon as being known as a "status symbol" and the VW Bus as being known as a "mistake". It compares a few of the features and concludes that "If you're looking for something to show how big you are, then we suggest you get yourelf a status symbol. But if you're looking for something that's just plain big, then maybe it wasn't us who made the mistake after all."
May 7, 1971
Life magazine
0
$8.50
View VW Bus 19

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1971
VW Bus - Full color 9 1/2" x 12 1/2" ad for the VW Bus. This ad is the exact same as the one for the 1970 VW Bus except they have updated and corrected the statistics. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 28, 1971
Life magazine
0
$8.50
View VW Bus 35

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1971
VW Bus - Full color 9 1/2" x 12 1/2" ad that reinforces the fact that this is a Multi-Purpose vehicle. There is a picture that shows a Red VW Bus sitting against a blue background with the ad headline informing you that you "Get this station wagon free with every VW Campmobile". The text mentions many of the comforts of home placed within this quality vehicle such as tables, beds and an icebox.
June 11, 1971
Life magazine
1
$9.00
View VW Bus 17

1972
VW Bus - Black and white 10" x 13" ad that illustrated how they try to make changes and improvements as the public wishes. The picture in the ad is of the rear end of a 1972 VW Bus with the engine cover lifted and the headline paraphrasing a saying of the times, "More power to the people". The text begins by saying that the people asked them to "Make it go faster" and they gave them what they wanted. The claim is made that this engine is "32% more powerful" and that it will "travel 10 miles per hour faster than ever before". To allay the fears of what sacrifices had to be made the text assures us that it still uses "absolutely no antifreeze, very little oil and a pittance of petrol" while having the same "176 cubic feet of carrying space" that has been offered for 18 years.
August 18, 1972
Life magazine
1
$8.50
View VW Bus 5

1982
Vanagon Diesel - Full color 7 1/2" x 10 1/2" ad which shows an orange and white Wanagon parked in front of an assortment of cones, balls, cubes and other geometric shapes. The ad headline mentions "How the Vanagon Diesel works: Accommodating unusual shapes" and the ad talks about the same things that the VW Bus ads have talked about from the beginning: how much stuff you can pack into this vehicle and still be able to drive it away.
February 22, 1982
Sports Illustrated
1
$7.50
View VW Bus 15










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