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| Armstrong |
Black and white 9 1/2" x 13" ad for their Rhino-Flex Premium Tire. The ad has a drawing of a well-dressed Rhino pointing out some of the features of the tire that is described as "Forward - Backward - Sideways...World's only all-direction safety grip!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 4, 1953 Saturday Evening Post |
1 |
$8.00 |
View Tire 6 |
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| Armstrong |
Black and white 10" x 14" ad for their Safety Features along with their Popular Price. The top headline says "This 'Ounce of Protection' can save your life!" and refers to the Patented Safety Discs that go between each rib to, according to the claim, guard against 9 out of 10 Tire Failure Accidents. A side picture shows how these discs prevent the treads from squeezing together and causing a skid. The headline in the middle of the page says "Now! For the first time in a Premium Tire at a Popular Price!". The text talks more about these Miracle Tires and mentions they were "Unconditionally Guaranteed for 18 Months". |
February 22, 1954 Life magazine |
1 |
$8.00 |
View Tire 45 |
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| Armstrong |
Black and white 9 1/2" x 13" ad for their Rhino-Flex Tubeless Tires. The ad has a picture of a man's hand, clenched into a powerful fist, while holding three Safety Discs between the fingers like a set of rubber knuckles. The ad headline claims this tire will give you a "Knock-Out Punch for Skids and the ad contains photos that try and explain this phenomonom. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 15, 1955 Life magazine |
1 |
$8.00 |
View Tire 22 |
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| Armstrong |
Black and white 9 3/4" x 13 1/2" ad for Armstrong Tires, the company who says that an "Ounce of Prevention" Can Save Your Life". This ad shows a man squeezing rubber discs between the fingers of his fist in the pouring rain as the word "STOP" appears underneath. The top headline claims that "Armstrong's Patented Safety Discs protect you against skids as no other tires can". There is a set of four pictures in the lower left side, the two on the top indicate a normal tire situation and the two on the bottom indicate an Armstrong tire. The left picture on the top shows a normal tire and the picture on the right shows a male fist to indicate the lack of tread. The pictures on the bottom are an Armstrong tire and the man's fist has rubber cleats between his fingers. The text claims that "On this page you find illustrative proof that Armstrong Tires give you unequaled skid protection! And, it's a proven fact: skids cause 9 out of 10 tire failure accidents that so often end up in death! This skid protection is available in no other tire at any price! Yet! Armstrong Tires cost no more! Ask your Armstrong dealer about his new, easy payment plan.". |
July 9, 1956 Life magazine |
1 |
$8.00 |
View Tire 85 |
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| Atlas |
Full color 10" x 13 1/2" ad for their Tires. There is a series of pictures with the first one showing two police officers chasing a speeding car at night. The story starts off with the words "'We clocked him at 80...' says Chief Ray Brink of Chatham, N.J." and goes on to talk about the higher speeds they had to hit to catch this lawbreaker. It talks about the rough treatment they have put Atlas tires through for the last eight years with no problems. There is another story of a man using Atlas tires on the car that he takes on his hunting trips and claims that "they practically make their own road". |
February 28, 1953 Saturday Evening Post |
1 |
$8.00 |
View Tire 52 |
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| Atlas |
Three color 9 1/2" x 13 1/2" ad for Atlas Tires sold by Your American Oil Dealer. This is a very simple ad that has nine pictures, three rows of three, that tell the story. The first row is captioned "Where do you go to get the best tires" and the three pictures each show a tire sitting there, the first one saying "Atlas Grip-Safe", the second one saying "Atlas Plycron" and the third one saying "Atlas Mud & Snow". The caption in the second row says "and the best buy and the best guarantee" and the three pictures show two tires standing and the third one looking at the treads. The first picture says "Atlas Weathergard", the second one says "Amoco 120 Super Tire" and the third one, the one looking at the treads, shows the "Atlas Quick Action Guarantee". The third set of three has the caption saying "and no cash needed and very fast service?" with the first picture showing an American Oil credit card and the second picture shows a man quickly working on changing the tire. The ninth picture has a picture of a very serene looking man with an American cap on with the caption saying "Ask me. Just ask". |
August 21, 1964 Life magazine |
1 |
$7.50 |
View Tire 107 |
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| Atlas |
Black and white 9 1/2" x 13" ad for the Atlas Plycron Tire. At the top of this ad it says that they want you to "Meet The Round Tire" just above a perfectly placed Atlas Plycron tire. Then, just below it, sits the claim that "It rolls at least 3,000 miles further". It then claims that "If you think all tires are perfectly round you've got another tire coming. The Atlas Plycron Tire. It's rounder. And roundness is only one reason it rolls at least 3,000 miles further than even the tires that come on most new cars. Atlas Has A Much Rounder Mold. What makes it rounder? A rounder mold. A precision engraved mold that's within 3/1000 of an inch of perfect round. Other molds can be out of round by as much as 30/1000 of an inch. Small difference? Maybe. Until you think how many millions of times a tire turns in a year. Then that difference adds up, for rounder tires roll more smoothly, wear more evenly. Cord strength, wrap-around tread, many other things are important, too. The point is, only a tire this carefully built can give you those extra miles. At Least 3,000 More Miles. The toughest possible driving tests prove you can expect at least 3,000 more miles from The Round Tire - more if you're an average driver". |
April 20, 1965 Look magazine |
1 |
$7.50 |
View Tire 104 |
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| Atlas |
Black and white 10" x 13" ad for how Round their tires were. There is a picture of one of their Plycron tires with the headline calling it "The Round Tire" and asking "How much rounder is it?". The ad answers that it is "Enough to help it roll 3,000 miles further" and the text goes on to talk about the very precise specifications built into the molds that were used to manufacturer these tires. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
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$7.50 |
View Tire 40 |
Temporarily |
| Atlas |
Black and white 10" x 13 1/2" ad that says that "Road tests under tough driving conditions prove it...The Round Tire rolls at least 3,000 miles further". The Round Tire is an Atlas Plycron which is sold at over 50,000; leading service stations. At the top of the ad are four pictures that show some of the rough driving conditions these tires were put through. But then as the ad puts it, "Road testing is just one of many things that confirm the superb performance of an Atlas Plycron - The Round Tire". The ad claims that there are "Four Actual Plies" and that it is "Safety Tested". |
July 28, 1967 Life magazine |
1 |
$7.50 |
View Tire 84 |
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| B.F. Goodrich |
Black and white 9 1/2" x 14" ad for the Quality built into their Silvertown tires. The ad has a picture of a dark-colored car with a "Just Married" sign on the back pulled over to the side of a deserted road with a flat tire. The man, still in his suit, kneels on one leg with tire changing tools in his hand and seems to be begging forgiveness from his new bride. She seems to be taking it well and the ad has her asking "Is this the little flat you promised me?". The ad contains a small snippet of their conversation as he tells her that he should "Switch to Goodrich, I suppose". The ad discusses their construction and shows examples of their Safety Silvertown tire, the Deluxe Silvertown tire and the Life-Saver Silvertown. |
June 9, 1941 Life magazine |
1 |
$8.00 |
View Tire 59 |
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| B.F. Goodrich |
Black and white 9 1/2" x 13 1/2" ad for their Ameripol Silvertowns which were made from a synthetic rubber. There is a picture of a mechanic showing one of these tires to a delivery driver who is amazed as the mechanic tells him "35,377 miles on a synthetic rubber tire". The text explains that B.F. Goodrich had been working on these tires for fourteen years and they had actually begun manufacturing them eighteen months before Pearl Harbor. They warn that it is difficult to keep up with the demand but the technology is there. There is also a list of the large American companies that have bought and are using these tires. |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Tire 68 |
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| B. F. Goodrich |
Black and white 9 1/2" x 12 1/2" wartime ad with a photo of a disabled 30-ton General Sherman tank being pulled onto the back of a heavy-duty trailer. The ad headline asks you to "Meet the dragon wagon" and the text explains how B. F. Goodrich had to develop a tire strong enough to haul a load like this off the battlefield. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazine |
1 |
$8.00 |
View Wartime 30 / B.F. Goodrich |
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| B. F. Goodrich |
Black and white 9 1/2" x 13 1/2" ad that assures the reader that the tires manufactured after the war will significantly ourwear the Prewar tires. There is a picture of traveling salesman E.B. Palmer of Denver, Colorado checking the tread of one of his front tires. The headline claims that this is a "Typical example: The New Tire that outwears Prewar Tires" and the text contains a letter that he wrote claiming that his B. F. Goodrich Silvertown tires have 36,664 miles on them and they still have a safe amount of tread left. It admits that tires are still limited since the end of the war and urges you to contact your B. F. Goodrich dealer in advance to get your tires. |
December 16, 1946 Life magazine |
1 |
$8.00 |
View Tire 71 |
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| B.F. Goodrich |
Full color 10" x 14" ad for the Comfortable Ride these tires will give you. There is a picture of one of their tires standing on a Red Velvet pillow with gold trim under the headline that promises that "New B.F. Goodrich tire rides your car on a velvet pillow". The text describes the ride as "You're floating! You're gliding! You're soaring!" and talks about the safety and tread design improvements in the new Premium Quality Silvertowns. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Tire 42 |
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| B.F. Goodrich |
Black and white 9 3/4" x 13 1/2" ad that is tempting you to buy a new set of B.F. Goodrich Silvertown 125 Tires. The ad starts off with the familiar "Smileage!" logo at the top of the ad, then below this it has two photos of tires being tested. The tire on the left is being distorted and the caption says that "Extreme spped hour-after-hour causes "standing waves" in an ordinary tire. This distortion beats them up, often tears them to pieces. That's why B.F. Goodrich - after testing hundreds of different cord angles, cured fabrics, treads - designed a tubless, nylon-cord tire for open-road drivers!". The tire on the right has a banner at the to that says this "New 6-ply Nylon tire Safer At Higher Speeds". The caption below the picture says that this tire has "No Distortion Even at 110 MPH. Test photo proves new Silvertown 125 rides steady, shrugs off the thudding impact, heat and flexing of high-speed driving. B.F. Goodrich licked distortion by using special high-speed construction and 6 plies of nylon, instead of the usual 4". |
May 1958 Holiday |
1 |
$7.50 |
View Tire 88 |
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| B.F. Goodrich |
Black and white 9 1/2" x 13 1/4" ad that talks about the B.F. Goodrich Silvertown Tires. The ad begins, again, with the "Smileage" icon at the top of the page and then shows a B.F. Goodrich tire being punctured by four or five nails. The ad headline says that "B.F. Goodrich Life-Savers seal punctures permanently". It then says that "Drivers with Life-Savers never worry about flats. They travel trouble-free because B.F. Goodrich Life-Savers can slam across even this spike-filled board and then seal puncture after puncture instantly and permanently. That's why B.F. Goodrich Life-Savers have it all over ordinary tubeless tires. That's why they won't lose a pound of air - even when the nails are removed. B.F. Goodrich designed this new Life-Saver for the every-day, stop-and-go driver who hates to picture himself or his wife changing a flat. If you agree driving should be fun - see your neighborhood B.F. Goodrich Smileage dealer about a set of Life-Savers - with bruise-resisting nylon.". There is another picture in this ad that says "Underwater test proves Life-Saver seals punctures permanently". |
July 1958 Holiday |
1 |
$7.50 |
View Tire 89 |
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| B.F. Goodrich |
Black and white 10" x 14" ad for their Silvertown Tires. There is a picture of a car that is covered by a tarp and a man has removed his overcoat and hat and dropped to his hands and knees to lift the portion of the tarp covering the left front wheel so that he can get a sneak peek. The headline tells us that "The newest new cars are coming through on B.F. Goodrich tires made with with TYREX". The text begins by asking the question that everyone was probably asking, "Wait a minute. What's TYREX" and continues on with a question and answer exchange that explains what it is and that it is being used exclusively on their Silvertown tires. |
October 5, 1958 Life magazine |
1 |
$7.50 |
View Tire 49 |
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| B.F. Goodrich |
Black and white 9 1/2" x 13" ad for their Nylon Truck Tires. There is a picture of three proud-looking businessmen standing with tools of their trade behind B.F. Goodrich tires that they have purchased for their business vehicles. The ad headline, alluding to the businesses that these men represent, introduces "A new BFG nylon truck tire, priced under $19.00 for grocers and cleaners and guys who make wieners". The text talks about their Econo-Miler tire and gives a price for the smallest tire and talks about the tread and bead construction. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 26, 1964 Life magazine |
1 |
$7.50 |
View Tire 41 |
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| B.F. Goodrich |
Full color 9 1/2" x 13" ad for the BFG Silvertown Radial 990. There is a picture of an attractive woman in a short silvery dress lying on the ground and pushing, with one finger, on the trunk lid of a red car. My first reaction at seeing this ad was to recall the movie The Attack of the 50-ft Woman from the Fifties but I don't have time to watch it again. The headline announces that "B.F. Goodrich launches The Radial Age" and the caption under the picture promises "All at once, tire mileage gets an almost unbelievable boost!". The text talks about the changes you will notice in the number of miles a set of tires will last with radial, the traction, the high speed stability and the improved gas mileage. |
December 16, 1967 Saturday Evening Post |
1 |
$7.50 |
View Tire 56 |
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| Bobby Unser |
Full color 7 3/4" x 10 1/2" ad for their Big Birds. Over a picture of a bird with a Blue Head and a Yellow Beak are the words "Fly with Bobby's Big Birds". The text talks about the variety of different vehicles these tires are made for and it gives an example of the specifications that are built into these tires. |
April 1973 Car Craft |
1 |
$7.50 |
View Tire 37 |
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| Bowes |
Three color 5 1/2" x 13 1/2" ad for Bowes Seal Fast Tire Repair System. This ad has Bob Bowes, the President and the Founder of this company, asking the question "How long will Your Tires last? It's really up to you". He makes the claim that you could "Add 25% to 50% to your tire mileage - HERE'S HOW Don't neglect or misuse your tires. Watch out for underinflation...check air pressure frequently. Don't bump or park too close to curbs. Slow down! High speeds burn up your rubber. Avoid 'jack rabbit starts' and quick stops. Get your wheels aligned and your brakes adjusted to insure even tread-wear. Shift tires occasionally...front to rear...left to right. And be sure to have your tirres taken off the rims for throrough inspection, inside and out regularly". Other items included in this ad were that "Slip-Shod Tire Repairs Are NO GOOD Now", "Look For This Sign" and that "Bowes Methods Add Extra Life...Extra Miles To Your Tires". |
August 10, 1942 Life magazine |
1 |
$8.00 |
View Tire 109 |
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| Bridgestone |
Full color 7 1/2" x 10 1/2" ad for their Motorcycle Tires. The ad has a drawing of two fast-moving motorcycles sporting Bridgestone tires and moving, with a cloud of smoke, along a straight roadway. The ad headline challenges you to "Catch 'em if you can" and the ad talks about the G512 and the L303P styles which are available in the Bridgestone Team Mag Mopus model with raised white letters. |
May 1984 Cycle World |
1 |
$7.00 |
View Tire 35 |
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| Dayton |
Black and white 7 1/2" x 10 1/2" ad for their Daytona Performance Tires. The ad has a picture of one of these tires mounted on a spoked rim and the ad headline claims "There's one that's right for Whatever you drive". |
May 1978 Playboy |
0 |
$7.50 |
View Tire 14 |
Temporarily |
| Diamond |
Three color 9 1/2" x 13" ad for their Blowout Protected Tires. The ad has a drawing of a grim-faced lady wearing goggles and a hat tied tight to her head. The ad headline claims that "Even when they dressed like this for motoring..Quality Tires were marked like this - Diamond". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1957 Life magazine |
1 |
$7.50 |
View Tire 10 |
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| Dunlop |
Black and white 5" x 10 1/4" ad for their High Performance Tires for Automobiles. The headline asks "Supercar?" and answers "Dunlop Super Tires". The text talks about what you DON'T want in your High Performance Tires and wonders why you would buy anthing but Dunlop. Shown in the ad, with captions giving information about each model, are their Gold Seal, their Super Sport 125, the SP-41 Radial and the SP-SPORT Radial. |
October 1968 Hot Rod |
1 |
$7.50 |
View Tire 63 |
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| Dunlop |
Full color 7 1/2" x 10 1/2" ad for their Radial Rover Truck Tires. The ad has a picture of a Red Truck with a motorcycle strapped into the bed driving along a bumpy road into the mountains with the headline "Live the Legend". The ad text talks about the most grueling off-road race, the East African Safari Rally, where Dunlop has won 15 times since the race began in 1964. |
May 1984 Cycle World |
1 |
$7.00 |
View Tire 36 |
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| Du Pont |
Black and white 9 1/2" x 13 1/2" ad for the fact that Nylon tires work best and Du Pont makes nylon. There is a drawing of a double line of cars, bumper-to-bumper, going through a tunnel while a police officer stands guard. The caption says that this is "No time for tire trouble, no time to ignore safety" and the headline proudly proclaims that "Only nylon cord tires can give you utmost safety - surest protection against tire trouble." The text also claims that "The four things a tire cord must do...Nylon does best" and urges you to see your tire dealer for further information. |
April 30, 1956 Life magazine |
1 |
$7.50 |
View Tire 76 |
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| Firestone |
Black and white 7 1/4" x 10 3/4" ad for their Tire Accessories. The ad has a picture of a smiling gentleman in a coat buttoned up at the collar and a driving cap on his head. He is holding a can of their Holdfast All-Rubber Patch Stock and what looks like a curved piece of metal to hold a patch in place until the glue dries. The ad also has drawings of their Hook-on Boot, their Lace-on Boot, a can of Cure-Cut and a can that is tipped over showing a quantity of their Cementless Tube Patches. There is a statement in the ad that explains that the "Most miles per dollar, the Firetone pledge, applies to Firestone Accessories too." |
June 1920 Farm Journal |
1 |
$9.00 |
View Tire 28 |
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| Firestone |
Three color 7 3/4" x 10 3/4" ad that explains some of the Science involved in their Gum-Dipped Balloon Tires. The ad has a picture of a group of people milling around the door of a building with a sign that identifies an Auto Show taking place inside and a headline that proclaims that "All motordom endorses Firestone". The ad explains how "Every fiber of every cord in Firestone Tires is saturated and insulated with rubber" and talks about how these tires are only available through 149 Factory Branches and Warehouses. Shown at the bottom of the ad are samples that show the tread pattern and very short descriptions of four styles of tires, the Firestone, the Oldfield, the Courier and the Airway. |
February 1927 Farm Journal |
1 |
$9.00 |
View Tire 30 |
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| Firestone |
Black and white 7 3/4" x 10 3/4" ad that attempts to explain "Why Firestone tires hold all records". It talks about the quality of the cords used on their tires by beginning with the claim that "Firestone owns and operates the world's largest exclusive cord fabric mills". It then talks about the process which first includes twisting the cords before gum dipping them which "saturates and insulates every fiber of the cord with pure rubber". These methods are what allows them to make the claim that "these tires hold all world records for speed, safety and endurance" and allows you to get "More Miles Per Dollar". |
April 1929 Successful Farming |
1 |
$8.50 |
View Tire 51 |
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| Firestone |
Full color 9 1/2" x 13 1/2" ad for their Tires and other products that allow them to claim to have "Leadership". The headline says that "Extra Values give you Extra Safety" and the ad shows a magnifying glass allowing you to see clearly that "The Firestone Tread is designed with angles and projections to give the maximum traction and non-skid. The brakes can stop the wheels, but the tires must stop the car". The text talks about the Firestone Gum-Dipped Non-Skid Tires being able to outperform other tires and explains that this is due to the Gum-Dipping and the Two Extra Gum-Dipped Cord Plies under the Tread. Pictured in the ad are other products, such as batteries, spark plugs and anti-freeze, that you should consider when you are having your tires changed at you Firestone dealer. |
January 7, 1933 Saturday Evening Post |
1 |
$8.50 |
View Tire 53 |
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| Firestone |
Black and white 10" x 14" ad that guarantees that the "Firestone De Luxe Champion Tires Stay Safer Longer". Below a drawing of a chemist working on his product is the headline "Here are the reasons why?" They claim that the Firestone tires are made with the same patented and exclusive construction that were used for the prewar Firestone tires. They claim that Safti-Lock Cords, Gum-Dipping and Safti-Sured Construction has made the body so strone that it can be recapped again and again. Not the kind of warranty that would sell tires today. They are pushing their famous Gear-Grip Tread, Duplex Construction and Vitamic Rubber as reasons why you should consider this tire. They advertise themselves as being Pioneers and Pacemakers in Synthetic Rubber because in 1933 they produced the first Synthetic Rubber airplane tire, in 1931 the first Synthetic Rubber Passenger Car Tires, in 1940 the first Factory Production of Synthetic Tires, in 1942 the first Synthetic Rubber from a Government Owned Plant and in 1943 they produced the first Synthetic Rubber from Grain Alcohol. |
June 19, 1944 Life magazine |
1 |
$8.00 |
View Tire 83 |
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| Firestone |
Full color 10" x 14" ad that wants you to "Winter-sure your car at Firestone". They are advertising everything for your car, possibly because World War II was close to being over. They suggest "Tires for safe winter driving" and "Spark Plugs for quuick winter starting". Then they have "Batteries for extra winter power", "Brake Lining for safe winter stopping", "Anti-Freeze for winter radiator protection", "Lubrication to prevent winter wear" and "Radiator Products for worry-free winter driving:. They say that "This year, more than ever before, it will pay you to Winter-Sure your car at Firestone". |
October 9, 1944 Life magazine |
1 |
$8.00 |
View Tire 79 |
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| Firestone |
Full color 10" x 13" ad for their Firestone Supreme. The headline claims that this is "The Only Tire that gives you Protection against All Tire Failures". Specifically the ad claims that these tires are Blowout-Safe, they are Puncture-Safe, they are Skid-Safe and they will be Longer-Wearing. The text identifies this as being a tubeless tire and warns that "Demands for this sensational tire at present exceeds supply, but production is being increased rapidly". They also assure you that "Your safety is our business at Firestone". |
1953 Life magazine |
1 |
$8.00 |
View Tire 65 |
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| Firestone |
Full color 9 1/2" x 13" ad that is for the fact that Firestone Town & Country Tires were "Guaranteed To Go Thru Ice, Mud Or Snow Or We Pay The Tow!". At the top of the ad there is a drawing that shows someone pulled off to the side of the road trying to get out of the snow as another car passes him by, traveling with no trouble at all. As the ad headline claims, "And...they're unmatched for whine-free dry pavement mileage!". The ad goes on by asking if you've "Ever get stuck on a lonely road at dusk? Panicky feeling, isn't it? Don't take chances this winter. Put Firestone Town & Country Tires on your car NOW. They're guaranteed to go through ice, mud or snow or your Firestone Dealer or Store will pay the tow. Firestone can make this Guarantee, because ONLY Firestone Town & Country Tires gives you Triple-Action Traction - even pulling action...extra non-skid action...extra self-cleaning action". This ad goes on with more claims and promises to get you out of poor conditions. |
December 3, 1963 Look magazine |
1 |
$7.50 |
View Tire 93 |
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| Firestone |
Full color 7 1/4" x 10 1/2" ad for their Super Sports Wide Oval tires. The largest picture in the ad is a close-up of one of these tires mounted on a Mag wheel and placed on a red car with the headline calling it "The tire shape of the future - a new concept of tire safety". One of the smaller pictures in the ad indicates that the car this tire is mounted on is a Camaro while another picture shows that this tire is "Nearly two inches wider than your present tire". The text also claims that it is "Built wide like a race tire" simply "To grip better. Corner easier. Run cooler. Stop quicker." It also claims to take less horsepower to move these tires than it does an ordinary tire and taunts that "The new 1967 high-performance cars are on Firestone Wide Oval Tires". |
May 1967 Playboy |
0 |
$7.50 |
View Tire 55 |
Temporarily |
| Firestone |
Full color 7 3/4" x 10 3/4" ad for the fact that all tires now made by Firestone are Safe Tires. The text talks about the skilled craftsmen that make these tires, one by one, and then personally inspected. It speaks of the methods used to ensure quality and the 60,000 Firestone Safe Tire Centers. |
April 1968 Playboy |
1 |
$7.50 |
View Tire 66 |
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| Firestone |
Full color 7 3/4" x 11" ad that presents to you the Firestone Super Sports Wide Oval tire. The ad has two pictures; the top picture shows a couple driving by, slowly, in an off-white sports car convertible while the young lady stares at you as she is slowly hanging out of the car. The second, larger picture shows several car haulers backed up to the dock and being loaded with cars equipped with Firestone Tires. The ad headline says that "Detroit agrees: it's a Wide Oval World". The ad then says that "Times have changed since Columbus said the world was round. It's 1968, and America is fast discovering the world is oval. Wide Oval. The Wide Oval World of Firestone. Perhaps you've noticed it, too. On the cars coming out of Detroit. How tires are getting wider, lower. We started it all when we introduced the original Super Sports Wide Oval tire. A totally new kind of tire. Nearly two inches wider than conventional tires. It grips better. Corners easier. Runs cooler. Stops 25% quicker. And it gives your car an all-out look of driving excitement. It's built with Nylon cord, too. And that gives it a maximum strength and safety at sustained high-speed driving. Sure, others may look like it, but none perform like it. There's really only one original Wide Oval tire. And Firestone builds it. The Super Sports Wide Oval tire. Anything less is less". |
July 1968 Playboy |
1 |
$7.50 |
View Tire 87 |
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| Firestone |
Full color 7 3/4" x 10 3/4" ad for their Sup-R-Belt Wide Oval tires. The ad claims that it is "Like getting two tires in one" because it offers Twice the mileage with Extra Protection. The text describes these tires as being of a polyester cord body and reinforced with two fiberglass Sup-R-Belts. It then explains what the belts are supposed to achieve and how this generation of fiberglass tire is so much better than the earlier ones. |
June 1969 Playboy |
1 |
$7.50 |
View Tire 58 |
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| Firestone |
Full color 7 1/4" x 10 1/2" ad for their Hard Charger tires. There is a picture of a tricked-out van parked on a grassy field with a boat hitched to the rear. The ad headline alerts us to "Tires for a movin' van" and the text talks about the benefits you will receive by using these tires on your van. |
April 1973 Car Craft |
1 |
$7.50 |
View Tire 38 |
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| Fisk |
Three color 4 3/4" x 10 3/4" ad for their Red-Top Tires. The ad has a picture of the sleepy little boy holding a Red-Top Tire over his right shoulder and a lit candle in his left hand. The ad headline claims that "Red-Top sales increased five-fold on merit alone" and the ad talks about how these tires survive the lack of good roads in the mountainous South. |
April 1922 Successful Farming |
1 |
$9.00 |
View Tire 27 |
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| Fisk |
Black and white 9" x 13" ad for Fisk Tires. This ad has what seems to be an overhead photo of a window-washer who has slipped and is hanging from his safety belt with a long drop below him and a smile, or a grimace, on his face and the headline claims that he is "41 stories in the air...yet safe". The text claims that "One careless step, and in a split-second this man would have plunged to destruction...but for the protective laws that require safety belts. Motorists driving at 60 - or even 50 - miles per hour are in far greater danger than a window washer with his safety belt...when they drive on undependable tires. Fisk Tires give you PLUS-Protection. The new Fisk patented manufacturing processes reduce the blow-out hazard by giving you extra protection where you need it most...in the Blow-Out Zone. Not only do Fisk Tires contain more cord fabric than other tires, but it is a special Anti-Friction Cord fabric, without cross-threads to chafe and set up internal heat. This special fabric, plus the Fisk method of construction, makes possible a more flexible tire. Heat generated by the usual "hinging" action in tire sidewalls is minimized. Tests prove Fisk Tires are 15% cooler at 40 miles per hour. When it's Time to Re-Tire, protect yourself by demanding a PLUS-Protection in the Blow-Out Zone - Get a Fisk". |
March 1, 1937 Life magazine |
2 |
$9.00 |
View Tire 1 |
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| Fisk |
Black and white 9 3/4" x 14" ad that is for the Fisk Safti-Flight Tire with Safety Stripe Tread. This ad offers a "Salute to Safety" as if features a male and female officers saluting. This ad has four different points of interest. First, there is a look at a Battleship showing their guns in groups of three as the headline starts by saying "Three Big Guns!". It then says, "Not one or two, but three big guns in each turret! That's what the U.S. Navy's battleships rely on for safety. And for your safety's sake each Fisk Safeti-Flight tire with its Safety Stripe tread has not one, or two, but three big safety features: a quicker-stopping, non-skid tread; a tougher, heat-resisting carcass; a smooth-as-flying, cushioned ride that gives you more safe miles". Second, there is a set of wings that offer a "Quiet Flight!". The ad says that "You'll hear no noise from this tire, and here's why: The Fisk Safti-Flight principle gets the full air-cushioning effect out of a tire; the independent spring action of each tread block absorbs road bumps instead of transmitting them along the tread. And it's this absence of noise that tells you you're getting more mileage". Third, there is an "Extra Protection" badge that says that it is "against blowouts and ply seperation due to internal heat is provided by Fisk's high-strength, anti-friction cotton cords which are Safti-Sealed in pure latex to resist friction heat. (The Safti-Flight Super Rayon tire, at extra cost, runs even cooler, gives greater blowout protection - expecially at high speeds)". Lastly, we have the "Anchor Grip!". It claims that "White strips of costly, soft-cushioned-rubber (inlaid the full depth of the ribs) link together hundreds of tread blocks to form the Fisk Safety Stripe Tread. As you step on the brake, these tread blocks pile up against each other in a continuous wedging, gripping action - anchor you to the road, stop you quicker on wet pavement". |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Tire 100 |
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| Fisk |
Black and white 9 1/2" x 13 1/2" pre-war ad for their Safety-Stripe Tread design. The headline says they are "Striped for Safety" and gives us several examples of ways that, on the highway, stripes mean safety. The explanations claim you will "Stop quicker on wet slippery pavements" with this design, that you can "Look to the extra protection of Fisk's body construction to guard you against blowouts" and, in case you were worried, you can "Listen - But you'll hear no noise from Fisk's Safety Stripe Tread". This ad contains the normal trademark of a sleepy young boy in pajamas holding a Fisk tire over one shoulder and a lit candle in the other hand. |
July 14, 1941 Life magazine |
1 |
$8.00 |
View Tire 50 |
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| Fisk |
Full color 9 1/2" x 13" wartime ad for Fisk Tires. The ad has a cute drawing of a little boy in his sleeper pajamas standing by the side of the road holding a lit candle in one hand and a brand new Fisk Tire in the other. He is trying to talk to a mother hen who is standing by the side of the road with several of her young chicks as a car approaches from the distance. The little boy is saying "Chicken, don't cross that road. He may not be riding on Fisk.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1945 Life magazine |
1 |
$8.00 |
View Tire 7 |
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| Fisk |
Three color 9 3/4" x 13" ad that tells "How to Celebrate Your Time to Re-Tire" with the Fisk Tire Company. The photograph is done in tones of green and it shows a young boy floating around with a Fisk Tire around him and holding a baseball bat in one hand and a toy pistol in the other while wearing a birthday hat on his head. The ad says "Time to Re-Tire calls for a celebration. So, why not indulge yourself! Don't just get tires - get the tires you'd really like to have and can feel sure about. A man really feels safe on Fisk Tires. He knows he's free from fear of trouble on the road. The new Fisk Air-Flight DeLuxe gives you a quality ride. You whisk along mile after mile, taking all roads in stride, silently, smoothly, in sunshine or rain. You steer at the slightest touch in perfect control all the while. Catch up on the fun of riding on tires you, personally, feel safe on. Buy Fisk. Celebrate with safety". |
April 29, 1946 Life magazine |
1 |
$8.00 |
View Tire 86 |
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| Fisk |
Three color 9 1/2" x 12" ad for the brand of tires you should buy when it's time to Re-Tire. The ad has a picture of the Fisk Boy standing next to the back bumper of a car and the bag of golf clubs and fishing equipment that have been unloaded from the trunk. The ad headline warns that "It's Time to Re-Tire...and enjoy life again". The ad text urges you, now that the war is over and tires are available again for passenger cars, to regain safety and security when you drive by buying new Fisk tires. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 24, 1946 Life magazine |
1 |
$8.00 |
View Tire 26 |
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| Fisk |
Full color 9 1/2" x 13" ad for the long-lasting value of their nylon tires. The ad has a colorful picture of the sleepy little boy holding a lit candle and a Fisk tire. The ad headline, trying to sound like the Maytag repairman, claims that "If a Fisk dealer had to wait for his customers to need a new set of tires, he'd probably go broke waiting. Fortunately, customers have friends." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 19, 1964 Look magazine |
1 |
$7.50 |
View Tire 23 |
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| Gates |
Black and white 9 1/2" x 13 1/2" ad for their Air-Float Supreme Tires. There is a picture of a car competing in the Pike's Peak Hill Climb while using Gates tires and the headline urges you to "Take a 14-Day TEST DRIVE". It says that you should "Prove to yourself" that this "Gates amazing new tire outperforms all others...or your money back!". The text explains that you should go to your Gates dealer and purchase these tires for a surprisingly low price. You should then test them for 14-days, as hard as you possibly can, and if you are not completely convinced that these are "the best performing tire you've ever used, bring the tires back to the dealer and he'll refund every penny of your money." |
May 14, 1965 Life magazine |
1 |
$7.50 |
View Tire 54 |
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| Gates |
Black and white 10" x 13 1/2" ad that claims that "Gates Tires...number one choice for Pikes Peak, the nation's number one Hill Climb". There is a photo of some man driving a Corvette up a hill with a set of four Gates Tires on his car. They are so confident of the quality of their tires that they were offering a 14-day test so that you could see for yourself just how good these Gates Air-Float Supreme really were. They claimed that these were the "finest, toughest nylon cord tires, dollar-for-dollar, you can buy for your car". |
May 20, 1966 Life magazine |
1 |
$7.50 |
View Tire 80 |
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| General |
Full color 6" x 9 1/2" ad for their New Dual Balloon Blowout Proof Tire. The ad has a colorful drawing of two ladies, one wearing the clothes of an aviator, talking to a man while standing under the wing of an airplane. The ad headline assures us that "General's new Silent Safety Tread adds even greater mileage to the Blowout-Proof Tire". |
May 1934 National Geographic |
1 |
$8.50 |
View Tire 2 |
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| General |
Full color 9 1/2" x 13" ad for their Squeegee-General Tire. The ad has a picture of two girls who have parked their white convertible under a tree full of cherry blossoms and they are busy gathering handfuls. The ad headline claims that "You buy the mileage...but The Peace of Mind is Free". The ad explains how these tires will 'wrinkle' when the brakes are applied and this helps get better traction. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1939 Life magazine |
1 |
$8.50 |
View Tire 4 |
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| General |
Three color 5 3/4" x 14" ad for General Tire's Squeegee Tire. This ad starts off with the saying that "There can never be a 'Second Line' Of Top Quality" and then says that it's "The One And Only Squeegee Tire". There is a drawing of a tire with two differences, the one says that it "Stops like this. Flexible ribs wrinkle into squeegee-action...hold with super-soft grip...stop you quick and straight, every time". The other one claims that it "Runs like this. No wrinkle when running, Silent riding. Easy steering. No sway on sharp turns. Non-cupping. Slow, even wear". The text of the ad says that "Avoiding the pitfalls of seemingly attractive price tags, tire buyers have decided that General's 25-year policy of never tampering with quality is the one unfailing guide to real tire value. Sales of Squeegee-Genarals are soaring to new highs. Let your General Tire dealer show you how easy it is to have the extra mileage, maximum safety and peace of mind of Generals on your car". |
May 13, 1940 Life magazine |
1 |
$8.50 |
View Tire 94 |
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| General |
Full color 9 1/2" x 13" ad for their new tire made with Nygen Cord. The ad has a picture of two tugboats going in opposite directions while pulling on rope tied around one of these tires. The ad headline explains that "Two powerful N.Y. harbor tugs couldn't break General Nygen!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 1954 Holiday |
1 |
$8.00 |
View Tire 5 |
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| General |
Full color 9 1/2" x 13 1/2" ad for their Tubeless Tires made from Hi-Density Rubber and using Nygen Cord, There is a picture of one of these tires standing proud against a green background and the caption calling it "The tubeless tire that's rolling up terrific mileages." The text claims that the Hi-Density Rubber is an exclusive General Tire development and it gives tougher texture for longer mileage. The Nygen Cord in a confusing statement claims that "pound for pound, stronger than steel cables". |
April 30, 1956 Life magazine |
1 |
$7.50 |
View Tire 77 |
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| General |
Three color 9 1/2" x 12 1/2" ad for their Jet-Air Tires. The ad has a picture of one of these tires on a red car and the ad headline calls them "The only premium-quality tire in the low-price field". The features that the ad brags about are the fact that it has twin treads, Nygen cord and Odessa rubber. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1962 Look magazine |
1 |
$7.50 |
View Tire 24 |
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| General |
Three color 9" x 12" ad for their Dual 90 Puncture-sealing Tires. Against a red background the ad shows a tire that is rolling toward a nail that is standing straight up in the road. The ad headline promises that "The incredible puncture-sealing General Dual 90 takes care of itself - and you!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1, 1965 Look magazine |
1 |
$7.50 |
View Tire 12 |
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| General |
Three color 9 1/2" x 13" ad for their Dual 90 tires. There is a picture of one of these tires standing up against a red background with the three whitewalls also showing against the red background. The caption in the picture tells us that "These three rings...travel in the finest circles" and the text tells us that "When you see these three rings on a tire you know it's the General Dual 90". The text goes on to talk about what makes this tire special, referring to being puncture-sealing and talking about the Duragen Rubber and the Nygen cord. |
July 2, 1965 Life magazine |
1 |
$7.50 |
View Tire 47 |
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| General |
Three color 9 1/2" x 13" ad for their General Dual 90 tires. The picture shows one of these tires standing up against a red background with a series of three white rings across the page. It is explained that "These 3 rings instantly identify the most amazing tire you can buy!" and the text claims improved safety and mileage. It gives much of the credit to the fact they are made with Nygen cord and being made from Duragen rubber which allows it to seal itself in the event of a puncture. |
August 27, 1965 Life magazine |
1 |
$7.50 |
View Tire 75 |
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| General |
Full color 10" x 13 1/2" ad for their Dual 90 Tires. The ad has a picture of a man on top of a lighthouse using an eyeglass to look out to the horizon and the headline says "All Alone". The text explains that by using these tires you don't have to worry about driving alone. These tires are premium tires, they are safety tires, they are weather tires and they are puncture sealing tires. They brag that its chief characteristic is integrity and its main mission is protection. A tire this good is worth looking at but you have to go to your General Tire Specialist to see them. |
September 18, 1966 Life magazine |
1 |
$7.50 |
View Tire 67 |
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| General |
Full color 9 1/4" x 12 1/2" ad for their tires that are now made with Hi-Density Rubber and Nygen Cord. The ad has a picture of a mounted tire with a large whitewall shown against a green background. The ad headline identifies it as "The tubeless tire that's rolling up terrific mileages". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
unknown |
1 |
$7.50 |
View Tire 11 |
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| Goodrich |
Black and white 7" x 11" ad for their Silvertown Cord Tires. The ad has a picture of a man looking confident as he rests his arm across a brand new Goodrich Silvertown Cord tire. The caption in the picture calls it "America's First Cord Tire" and the ad claims that Goodrich Tires are "Best in the Long Run". |
June 1920 Farm Journal |
1 |
$8.50 |
View Tire 29 |
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| Goodrich |
Three color 6 1/4" x 9 1/2" ad for their Safety Silvertown tires with Life-Saver Golden Ply. The ad has a photo of a car that has crashed into a pole and there is a crowd of people standing by the car. There is a smaller group standing by the ambulance talking to the police officer who is on the scene. One witness is telling the officer "They had a blow-out! Their car shot off the road - right into a pole. It was terrible.". The ad headline claims that their "New Tire ends Blow-Out Fear - Gives months of extra wear." |
April 1934 National Geographic |
1 |
$8.00 |
View Tire 17 |
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| Goodrich |
Three color 7 1/2" x 11 1/4" ad for the tire that helps keep people safer from tire blowouts. The ad has a picture of a scene of an accident and the police are talking to a man who was in the car behind a car that suffered a tragic blowout. The ad is quoting him as saying "I was riding right behind them - I heard the bang. Then crash...I'm glad my tires have the new Golden Ply invention that protects me from blow-outs.". The ad headline says "Here's how you can be 3 times safer from Blow-Outs...and get months of extra tire mileage FREE." It explains that the heat inside of a tire is what causes the blow-outs and the Safety Silvertown tires from Goodrich have a Golden Ply built into the tire to resist heat. |
July 1934 Better Homes & Gardens |
1 |
$8.50 |
View Tire 33 |
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| Goodrich |
Black and white 9 3/4" x 13 3/4" ad that advertises for the Goodrich Safety Silvertown Tire. The top half of this ad is a photo of an accident scene with a police officer talking to the man who drove the wrecker to the scene. The officer is say that "I should think motorists would realize that a SKID is the most dangerous thing on the road" and the other man answers, "I don't agree! I've seen plenty of accidents and I think a BLOW-OUT is much worse". The ad then answers, "Why argue? New Goodrich Tire Protects Against BOTH Skids and Blow-Outs". Wow, you say. I have to read this ad. "How would you vote on this question: Which are worse - skids or blow-outs? After questioning thousands of motorists we know from experience that many say 'skids' - many say 'blow-outs'. But, remember this: When skids and blow-uts kill or injure thousands every year it doesn't pay to take chances on tires that give you only half-way protection. For safety's sake equip your car now with the new Goodrich Silvertown. For here is a tire that settles the quewtion of "skids" versus "blow-outs" by giving you the greatest protection ever offered against BOTH skids and blow-outs". The ad contains a lot more information including an offer of 10 cents for a "miniature reproduction of your own license plate on a key chain". |
May 13, 1940 Life magazine |
1 |
$8.50 |
View Tire 95 |
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| Goodyear |
Black and white 6 1/2" x 9 3/4" ad for their No-Rim-Cut Tires. The ad has a diagram that compares this new-style tire with the Ordinary Clincher Tires and shows how these new tires will prevent you from destroying your tires when you ride on them once they become flat. A lot of interesting information to be read in this ad including the fact that "64 leading motor car makers have contracted this year for Goodyear No-Rim-Cut Tires". This was in the beginning of the motor car era when it seemed like each state had a half dozen car makers. |
May 1911 The World's Work |
0 |
$9.00 |
View Tire 15 |
Temporarily |
| Goodyear |
Black and white 7 1/2" x 11 1/2" ad for the new style of tires that is sweeping the nation, Tires with Air. The ad headline tells us that "The Public Wants Airwheels - Here's Why!" and goes into detail documenting how the transition from solid to air tires was made. There are pictures with captions that describe when Airwheels were first used on Airplanes, Buses, Farm Equipment and when they became available as changeovers on cars and as original equipment. The ad includes an interesting array of Benefits and Features that drivers received when finally switching over to this style of tire. |
March 1934 Better Homes & Gardens |
1 |
$8.50 |
View Tire 31 |
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| Goodyear |
Black and white 7 1/4" x 11 1/4" ad for the development of the G3 Tread. The ad headline introduces "The G3 Mystery" and talks about "How Third Degree methods developed an astonishing New tire". The ad has a picture that shows the unusual tread design of this new tire and has several pictures that show engineers looking the tire over. The text of the ad gives comparisons and statistics that tell the story about what this tire is supposedly capable of and the claim is that it doesn't cost any more to buy. |
July 1934 Better Homes & Tires |
1 |
$8.50 |
View Tire 32 |
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| Goodyear |
Black and white 9 1/4" x 12 1/2" ad for their LifeGuard Tubes. The ad has a picture of a worried man watching as a doctor and a nurse wheel someone away while he thinks "-and I'm to blame!". The ad reminds us that "For safety's sake, remember; There is no such thing as a Blowout Proof Tire!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1937 Life magazine |
1 |
$8.50 |
View Tire 3 |
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| Goodyear |
Black and white 10" x 14" ad for just what everybody needs, Tractor Tires. At the top of the ad is the statement, "Look Twice before you pick tires for your tractor" and a picture of an older gentleman sitting on his tractor. There is a close-up photo of one of these tires mounted with three little farmers drawn in saying "Open Space Here No Mud Traps", "Buttressed Base No Lug Tear" and "Even Spaced Lugs No Jerks". Below this is a smaller tire with a box that explains about The Self-Cleaning Tractor Tire by going into details about the three farmers. The text in the ad describes Goodyear as being the world's largest tire manufacturer which should bean something. |
September 1940 Country Gentleman |
1 |
$8.00 |
View Tire 81 |
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| Goodyear |
Full color 9 1/4" x 13" ad for their Lifeguard Tires. The ad has a picture of a car on a country road that is labeled as having an all-steel body, safety glass, 4-wheel brakes and a question mark over the tires. The ad headline warns you that "Most cars have these 3 safety features...The 4th is up to you". The information in this ad explains how these "Lifeguards make a blowout harmless". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 30, 1945 Life magazine |
1 |
$8.00 |
View Tire 13 |
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| Goodyear |
Full color 9 1/2" x 13 1/2" ad for their Super Cushion Tires. The ad has three pictures that are actually the same with different speech bubbles of three men playing golf at a very nice course. They are talking as they wait for the group ahead of them who seem to have only moved about 50 yards off the tee. The one man is asking the others what kind of low-pressure tires he should buy. The one man answers that car-makers are using Goodyear Super-Cushions and the other responds that "the public buys more Goodyear Super-Cushions too" so the answer to the question seems kind of simple. The ad claims that the reasons that these tires are so popular is "A softer Ride!, A Safer Ride!, Fewer Car Repairs!" and "More Mileage!". |
May 22, 1950 Life magazine |
0 |
$8.00 |
View Tire 60 |
Temporarily |
| Goodyear |
Full color 9 1/2" x 13 1/2" ad for their new Plus-10 tire. The ad has a tread view and a side view under the headline that says "If your sights are set High...". It is described as being the "only All-Nylon Cord passenger-car tire!" and gives Ten reasons why this tire is worth buying. These include being the only all-nylon tire, why nylon is better, safety, 26% more non-skid tread thickness, Resist-A-Skid tread, Full safety traction for life, comfort, scuff-rib, extra beauty and value. |
June 30, 1952 Life magazine |
1 |
$8.00 |
View Tire 43 |
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| Goodyear |
Full color 9 1/2" x 13 1/2" ad for the fact that "More people ride on Goodyear tires than on any other kind" with specific attention to their DeLuxe Super cushion. The ad says this claim was "True Yesterday...even truer today" and has a drawing of a car from yesteryear and a picture of the front of a Yellow car that is stopped by the side of a mountainous road and cocked the wheel just a little so the tread pattern of this brand new tire is visible. The text talks about the constant improvements that automobiles are seeing, year after year, and it is important for the tire manufacturers to predict what changes will be coming and make tires that meet them. They also make the claim that "so far has tire building at Goodyear advanced that the cost to you per thousand miles is less than half what it was in 1926!". |
July 27, 1953 Life magazine |
1 |
$8.00 |
View Tire 61 |
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| Goodyear |
Black and white 7 1/4" x 10 1/2" ad for what you can expect if you use Goodyear tires on you car. The ad has a blurred picture of a racecar driving next to a guard rail under the headline "Foyt goes 200.4 MPH on Goodyear tires". The text talks about A.J. testing tires the previous year on the Goodyear test track in Texas and managing to set a closed course record. The ad text further explains that the secret is the addition of Tufsyn but it does not claim that this ingredient is added to passenger car tires. |
July 1964 Playboy |
2 |
$7.50 |
View Tire 34 |
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| Goodyear |
Black and white 9 1/2" x 13 1/2" ad for Goodyear's Double Eagle Tires. This ad shows a dismal scene, a day when a woman, dressed up as though she was going to work or somewhere else important, has stopped by the side of the road where it doesn't look like many other people travel, and is bending over, by herself, and looking at her front tire which seems to be out of air. She is standing there, hands on her knees and her mouth is open, her lips parted, as she is trying to figure out what should she do now. The ad headline answers her, "When there's no man around...Goodyear should be". The ad goes into it further, "She's stranded. Helpless. A flat tire and no one in sight to change it. But with the LifeGuard Safety Spare she would not have to change a tire. Because the LifeGuard is not just a shield or tube, but it a fully-inflated tire, with tread, cord and bead. Designed to keep her going even with a flat, puncture...or blowout. The secret is two tires. One inside the other. The outside tire is the Double Eagle. It's made with exclusive Vytacord polyester...the 'dream cord' that's strong as nylon and smooth riding as rayon...yet makes a cooler-running tire than both. And like all Goodyear auto tires, the Double Eagle is made with Tufsyn rubber, that's 25% more durable. In fact, the Double Eagle is the toughest, longest-wearing tire you can buy. Add the LifeGuard Safety Spare and it becomes the safest tire in the world". The ad continues on but one look at the lady standing by herself should convince you. |
August 21, 1964 Life magazine |
1 |
$7.50 |
View Tire 106 |
|
| Goodyear |
Black and white 9 1/2" x 13 1/2" ad for their LifeGuard Safety Spare. The picture shows a frightened woman pulling her coat tight against the cold and the fear as she stands next to her car with a flat tire on a desolate road in the approaching darkness. The headline says that "When there's no man around...Goodyear should be" and the text talks about how this tire is designed to have a fully-inflated tire inside of the outer tire, the one that is likely to go flat. It describes the durability of the Double Eagle that comprises the outer tire and says that "chances are the Double Eagle will never let her down", if it does the "Lifeguard Safety Spare takes over". |
September 18, 1964 Life magazine |
1 |
$7.50 |
View Tire 62 |
|
| Hood |
Black and white 9 1/2" x 13 1/2" ad that is for their Hood Deluxe Speed Protected Tires. At the top of this ad it has a photograph of a policeman's head over a drawing that shows some other policeman holding his hand up and stopping a long line of cars. The ad headline says that "When I say STOP I mean it!". The ad text than says to "Let the Law or the sudden emergency, tell you to "Stop Quick". You are prepared when you ride on Hood Speed Protected Tires. They are truly safe tires. First the Hood Center-flex tread - of live, active rubber - is designed to grip the road like a runner's spiked shoe - for safety at high-speeds, smooth running and safe stopping. And the tread rubber is specially compounded to give you long wear. The body of this tire is made of selected, extra-strong cords, each completely and uniformly imbedded in rubber, guarding you against the danger of blowouts. Then between tread and body, the exclusive Hood Speed Shield gives you extra protection against road shocks and blowouts, and provides extra safety for passengers, for the car, and for the tire itself. Why be satisfied with tires that lack Hood's quality - Hood's extra safety features? They'll cost you no more - per mile or per year. See the nearest Hood dealer today". |
June 21, 1937 Life magazine |
1 |
$8.50 |
View Tire 91 |
|
| Hood |
Three color 5 1/4" x 13 3/4" ad that is for Hood Speed Protected Tires. This ad shows a man in a red coat and hat preparing to change a lady's tire and he tells her, "Now...you have real protection against SKIDS and BLOWOUTS". It then says that "The Hood Red Man says 'Let's take a Hood Look". He says that "Unlike ordinary tires - Hood gives you both nonskid safety and long, even wear. Those zigzag center ribs give you a safe nonskid grip, on wet, slippery roads. And the continuous outer ribs mean long wear and a smooth ride. Between tread and tire body is the famous Hood Speed Shield. It's a double corded layer of special red rubber, to cushion the shocks and bruises that so often lead to dangerous blowouts. Adds to your riding comfort, too. And see how those new compact Hi-Density cords make room for more rubber insulation around each cord. The result is a cooler running tire - for longer life - and a more flexible tire, to absorb the bumps of rough roads". |
May 20, 1940 Life magazine |
1 |
$8.50 |
View Tire 102 |
|
| Hood |
Three color 9 1/2" x 13 1/2" ad for their new Hood 400, a tire with "A New Wider, Flatter Tread...". The drawing in the ad shows a Red Car roaring over the top of a hill yet the tires still retain contact with the pavement and the ad claims that with the changes made in their new tires, well "That means more safe mileage!". The text tries to explain some of the logic that went into designing tires at this time and offers the simple thought that "If it's Hood - it's GOOD". |
July 21, 1947 Life magazine |
1 |
$8.00 |
View Tire 57 |
|
| Kelly-Springfield |
Black and white 6 1/4" x 10" ad for their tires. The ad has a picture of a horse-drawn wagon with rubber-coated wheels and a close-up of one of these wheels/tires. The ad claims that "After a vehicle tire has persistently made good for over twelve years, it isn't necessary to do more than remind you of the name - Kelly-Springfield". |
September 1908 The World's Work |
1 |
$9.00 |
View Tire 18 |
|
| Kelly-Springfield |
Black and white 9 1/2" x 13" ad for their Winter Tires. The ad has a picture that shows the supposed deep-tread pattern that is left in the snow after a Kelly-Springfield Winter Tire has driven through it. The ad headine says "Get Snow-Ability with Kelly Winter Tires" and urges you to "Bite back at ice, snow and mud!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 2, 1962 Life magazine |
1 |
$7.50 |
View Tire 39 |
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| Kelly-Springfield |
Full color 9 1/2" x 13 1/2" ad for their Heat-Resistant Kelly Tires. The ad shows one of their Celebrity Nylon Extra tires sitting atop a surface being heated by open flames underneath and the headline assures you that "Now, Get Heat-Guard Protection for extra safety and longer wear under today's hotter driving conditions". I guess I didn't realize that 50 years ago they were aware of Global Warming. The text talks about the miracle rubber, Polybutadiene, that was used to make these tires so much safer and there is a small picture at the bottom of the page showing a car driving on a road with grooves like a tire tread in it. |
April 5, 1963 Life magazine |
1 |
$7.50 |
View Tire 74 |
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| Kelly-Springfield |
Three color 9 3/4" x 13 3/4" ad for the new Kelly-Springfield Celebrity Tires. At the top of the page there is the headline that says "New dimensions in driving tomorrow...envisioned here by a leading automotive illustrator, will feature easy uni-lever steering and full-vision bubble top" just above a drawing of a very futuristic looking green vehicle. Next, the headline says that "In driving today...with Kelly-Springfield tires on your car!". The ad then says that "Today and Tomorrow, Kelly-Springfield opens up new dimensions for you in tire styling, in tread wear, in safety. How? Through advanced engineering...latest manufacturing methods...smart appearance...and more. All backed by over 70 years experience building top-value, top-performance tires. New Dimensions In Styling - Take the new Kelly-Springfield Celebrity Nylon, shown here. Note the distinctively modern Grip-Around Tread...the new thin-line whitewall...and imagine how this tire would dress up your car. New Dimensions In Tread Wear - Celebrity's massive 4-rib tread is wider and deeper...puts 5% more rubber on the road...and gives you more mileage than original equipment tires. And that's bonus mileage for your tire dollar. New Dimensions In Safety - Improved Armorrubber tread with Polybutadine...tension-tempered all-nylon body...Heat-Guard Protection against heat-caused tire failure - no wonder Celebrity is 13% stronger than original equipment tires. See the newest Celebrity in town (and the complete Kelly-Springfield line), now at your Kelly-Springfield Dealer". |
April 16, 1965 Life magazine |
1 |
$7.50 |
View Tire 98 |
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| Kelly-Springfield |
Three color 7 1/2" x 10 3/4" ad for their Wide Belt 60 Tires. The ad has a drawing of a car where the body has lines drawn to indicate speed yet the tires are not rotating so the Kelly-Springfield Wide Belt 60 lettering is clearly definable. Across the body of the car the words "tough broad" are emblazoned and the text gives information that includes the fact these tires are "tough glass belted polyester cord construction" and discusses and compares the dimension of these tires with others on the market. |
June 1970 Playboy |
1 |
$7.50 |
View Tire 64 |
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| Kelly-Springfield |
Three color 9 3/4" x 13 1/2" ad for Kelly-Springfield Mark Imperial Signed Edition Tires. The ad headline says that "When you build a tire this good, everybody wants some of the credit" and the picture is showing a room filled without about 30 workers smiling and hooping-it-up as two of the men a holding up a tire, "The new Mark Imperial signed edition". The text says that "From the man who buys the rubber to the man who mounts your tires, everybody at Kelly-Springfield is proud of our new Mark Imperial. It's our first tire to command its own staff of specially selected craftsmen - Kelly-Springfield Mark Imperial Tire Builders. Each man attests to his work with his personal mark of identification on each tire he builds. No other tire ever had all this...the quality, the construction, the looks...a composite of performance factors we believe makes the Mark Imperial the finest passenger tire we've ever built". This ad goes on with sections such as "119 Tests and Inspections...Plus One", 4 + 2 Construction, Computer Calculated Tread" and "Modern Styling, Modern Construction". |
June 25, 1971 Life magazine |
1 |
$7.50 |
View Tire 108 |
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| Lee of Conshohocken |
Black and white 5 3/4" x 9 1/4" ad that wishes a Happy Thanksgiving to everyone as well as showing the readers their Lee Shoulderbilt Tire. This ad from the Lee Tire & Rubber Company of Conshohocken, PA talks about how half the people employed by them have been so for over fifteen years. This ad, written two years before the Depression, talks about how Thanksgiving should mean more than an overstuffed stomach. One sentence that I found interesting is "The Nation's health has improved and business in general is above the average, in spite of the 'croakers'". |
October 1927 The Atlantic Monthly |
0 |
$8.50 |
View Tire 25 |
Temporarily |
| Lee |
Black and white 10" x 14" ad for their Super DeLuxe tires that come with a Road Hazard Guaranty. There is a drawing of a car going from an unpaved section of road onto a paved section in such a way that the tire hits at a bad angle with a Scuff-Scrape-Slice. The caption says that an incident such as this would be "...no loss to the holder of a Lee Road Hazard Guaranty". The text gives examples of what it covers and mentions that this guaranty was for 15 months from the time you bought the tire. The ad makes the claim that when you buy a Lee tire, you get "Every Extra - Except Cost". |
June 30, 1952 Life magazine |
1 |
$8.00 |
View Tire 44 |
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| Lee |
Black and white 9 1/2" x 13 3/4" ad for Lee Super Deluxe Passenger Tires. At the top, there is a drawing of a house being built and a car parked outside of the house with the shot highlighting the front tire with a wide whitewall. This was referred to as "Mr. Blandings Dream Tire" and, it was "protected against loss from tire damage by the Lee Tire Road Hazard Guaranty". The text then claimed that "In front of his famous 'dream house,' Mr. Blandings tire is about to roll over a plank-full of wicked spikes. Three inches more and the life of a good tire may be shortened by many thousand miles. But - no loss to Mr. Blandings! For he has 'dream tires'. Yes, behind every Lee Super Deluxe passenger tire is the Lee Road Hazard Guaranty. It covers defects in materials and workmanship for life, of course. But more than that, it covers road hazard damage of any kind, for a full fifteen months. Rim cuts, impact breaks, blowouts, damage from faulty brakes, wrong wheel alignment, underinflation - your Lee Guaranty includes them all. Only an unusual tire could rate this double guaranty. Only a very confident manufacturer could safely make it. Ride worry-free under this confident guaranty. Next time you need tires see your Lee dealer. He is one of more than 19,000 Lee dealers in the United States ready to equip your car with the tires that are good enough to double guarantee. Let him show you why Lee Tires give you Every Extra - Except Cost". |
September 22, 1952 Life magazine |
1 |
$8.00 |
View Tire 105 |
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| Lee |
Black and white 9 3/4" x 13 3/4" ad for the Lee Super DeLuxe Tires. This ad has a drawing of a car driving along and it hits a curb while trying to avoid a dog running across the road. The headline says "'Doggone It'...but no loss to the holder of a Lee Road Hazard Guaranty". The text of this ad says "A jay-walking dog...a 6-inch curb. Rather than hurt the pup, you hit the curb...and, chances are, bruise thousands of miles out of that right front tire. Lucky dog! And if the damaged tire is a Lee Super DeLuxe - lucky driver! For every Lee Super DeLuxe passenger tire is protected by a double guaranty. Covering quaiity of workmanship and materials for life. Covering road hazard damage of any kind for a full fifteen months. Rim cuts, impact breaks, blowouts, damage from faulty brakes, wrong wheel alignment, underinflation - your Lee Guaranty includes them all. Only an unusual tire could rate this double guaranty. Only a very confident manufacturer could safely make it. Next time you need tires, see your Lee dealer. He is one of more than 19,000 Lee dealers in the United States ready to equip your car with the tires that are good enough to double guaranty". |
October 20, 1952 Life magazine |
1 |
$8.00 |
View Tire 99 |
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| Michelin |
Full color 7 3/4" x 10 1/4" ad for their XC All Terrain Tire. They call this the tire "for people who can't stay on the road". This tire is designed to be used off-road or on paved roads without rattling your teeth. There is a picture of this tire so the agressive tread can be seen and they claim that this tire goes where other tires fear to tread. |
January 26, 1987 Sports Illustrated |
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$7.50 |
View Tire 70 |
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| Miller |
Black and white 9 3/4" x 13 1/2" ad for Miller Tires. This ad has a drawing of a two-person convertible driving along the road with the driver making a hand signal for a left-turn. The headline of the ad says that he is "Geared-To-The-Road...Means Safety". The ad then says that "Sure protection against skids on wet, slippery pavements...the positive ability to hold the road! That's what you need for reaL Safety! - and that's what you get in Miller Deluxe Geared-To-The-Road Tires. For a generation this famous tire with its equally famous Geared-To-The-Road Tread has been a quick, sure stopper - and quick to grip the road when you start again. No secret about it. You can readily see how the strong, V-shaped cross ribs of the tread hold the road like gears in a cog-wheel. And the specially compounded rubber is so live and tough these "gears" last through the long mileage Millers always give you. Of course, there's more to a tire than the tread. So Miller puts this quick-stop tread on a body of exceptional strength and ruggedness - built for safety, for a comfortable ride, for long sure service on any car. There is extra protection against the hazard of blowouts - extra strength and reinforcement at every point where severe strains are likely to take place. Miller Deluxe Geared-to-the-Road Tires are made to insure safety, even when the conditions are most severe". At the bottom of the ad, just under where it says Miller Tire, it claims that "1937 is Miller's 45th Year in Rubber". |
June 21, 1937 Life magazine |
1 |
$9.00 |
View Tire 90 |
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| Mohawk |
Black and white 6 1/2" x 9 3/4" ad for the Mohawk Flat Tread Special Balloon Tire. The ad has a close-up picture of the tread on this tire and claims that if you have four of these tires on your car you will have "A Thousand Shock Absorbers" between your car and the road. |
April 1930 National Geographic |
1 |
$8.50 |
View Tire 16 |
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| Pennsylvania Rubber Company |
Black and white 9" x 12 1/4" ad for their Vacuum Cup Cord Tires. There is a picture of a damp evening in a city and the streets are filled with slow moving cars while, above this, is a picture of the tread pattern of one of this compny's tires. I would have to say that the philosophy of what an effective tread should be has changed quite a bit. The text claims that thse tires are "more and more becoming the rule for better grade cars" and they are guaranteed not to skid. |
June 1921 Vanity Fair |
1 |
$9.00 |
View Tire 66 |
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| Pennsylvania Rubber Company |
Black and white 5" x 13 1/2" ad that talks about how tires are being made again for the family car they will be radically different and vastly impoved. They claim that the techinques being developed now will be "Revolutionizing Transportation" and the ad shows one of the many ways this will be possible. It demonstrates the Vacuum Cup by placing a tire on a sheet of plate glass so the reader can see the improved traction we will have available. They claim that the reason for this advertisement is "To give you proof that, in addition to working to win the war, American inventive genius is also planning for your future." |
October 26, 1942 Life magazine |
1 |
$8.00 |
View Tire 69 |
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| Pure |
Blue and white 9 1/2" x 13 1/2" ad for the Pride 5-Star tire from the Union 76 company. The headline announces that "Pure unwraps the soundest tire investment ever offered" and shows a tire with the protective paper being unwound from it. The text talks about the benefits of this product and about the construction which makes it special. |
April 19, 1968 Life magazine |
1 |
$7.50 |
View Service Station 43 / Tire |
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| Seiberling |
Black and white 9 3/4" x 13 3/4" ad that introduces you to the Seiberling Safety Tire. In this ad there is a man wearing a three-piece suit and smoking a cigar who is asking a man who is preparing to change his tire, "What makes you think I NEED a safety tire?". The tire mechanic, pausing as he is struggling with the tire, replies "Because the wheels on your present car are smaller than they were on your old car, Mr. Sloaker. Tires on modern cars revolve TWICE as fast as they did four years ago. You need a tire that can stand up under the greater heat produced". This ad starts off saying that "Seiberling presents the ONLY tire that EXPELS blowouyt producing heat. Built on 3 entirely NEW safety principles". These three principles are 1. Patented shoulder vents pump out the internal friction-heat that causes blowouts. 2. A remarkable "saw-tooth" tread that "sticks out its claws" to pull you to a safe, quick stop, 3. Exclusive "Saf-flex Cord" protects you against stone bruises and carcass ruptures. As the ad says in the tire in the lower right-hand corner "Safer! Because It's 'Heat-Vented". |
May 13, 1940 Life magazine |
1 |
$8.50 |
View Tire 96 |
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| U.S. Royal |
Full color 9 1/2" x 13 1/2" ad for the safety and reliability that you will have when your car was equipped with these tires. There ia a picture of a panic-stricken lady who has slammed on her brakes because of a large red truck that has pulled out on front of her and the headline asks "Aren't you glad you're riding on Royals". The text talks about the "hard-gripping tread", about the "quick-stopping tread" and about the "sure-footed tread" on the Royal DeLuxe tires made from Rayon. It calls this a "cooler-running tire", a "lighter tire" that is "stronger through and through". |
October 14, 1946 Life magazine |
1 |
$8.00 |
View Tire 46 |
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| U.S. Royal |
Full color 9 1/2" x 13 1/2" ad for their Master tires with Coloramic Styling. These tires, well known for their Quality, now come with the option of colors other than black. These advanced Tubeless Tires are shown in Damascus Bronze, in Crown Blue and in Valley Green in addition to the standard Black and White. These tires are claimed to be as Enduring as the normal-color tires and the color remains Unblemished throughout heat, cold, rain, snow and sleet but it doesn't say anything about curb scuff. |
June 1955 Holiday |
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$8.00 |
View Tire 78 |
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| U. S. Royal |
Full color 10" x 14" ad that tells us that "Pontiac has the wildest thing in Detroit. And it comes with tiger paws". The ad drawing has the tiger/car drawing that was made famous by U. S. Royal in the late '60's. This tiger/car is holding on to the cell bars keeping it safe with his right paw and is reaching through the bars swiping at us with his left paw. The ad text starts out with "You're not surprised, are you. To see tiger paws on a tiger. You certainly wouldn't expect to be sporting ordinary tires, would you?". It then tells us that the "tiger" is the Pontiac GTO. It has picked these tires as standard equipment and they tell us some of the testing that was done. 100 miles at 120 miles per hour and 17,000 miles at 83 miles per hour. They claim that, at that speed, tread wears out more than twice as fast as at 50. |
April 3, 1964 Life magazine |
1 |
$7.50 |
View Tire 82 |
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| U.S. Royal |
Three color 9 1/4" x 12 1/2" ad for their Tiger Paws Tires. The ad has a drawing of several tigers that are shaped like the front end of a certain Pontiac high performance car, being unloaded from a car hauler. The ad headline informs us that these are "Standard equipment on Pontiac's tiger: Tiger Paws" and says that "You wouldn't expect Pontiac to put ordinary tires on a tiger, would you? Of course not. A tiger's entitled to something special. The tiger is Pontiac's new GTO. The wildest thing in Detroit. The tiger's paw is U.S. Royal's Super Safety 800. The one that Pontiac picked as standard equipment for the new GTO." The ad then goes on talking about claims they were making concerning the way the tires worked. |
April 17, 1964 Life magazine & April 25, 1964 Saturday Evening Post |
2 |
$7.50 |
View Tire 9 |
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| U.S. Royal |
Three color 9 1/2" x 13" ad for their Tiger Paws Tires. The ad has a drawing of a tiger with a face like the hood and windshield of a car taking a curve at high speed. The ad headline warns you "Don't get tires. Get tiger paws." The ad text mentions that these tires are standard equipment on the new Pontiac GTO "but you can get a set for your car too". It mentions the tire being tested at "120 miles an hour witout a failute" and gives a few other reasons that "made Pontiac pick it as the paw for their tiger". |
May 1, 1964 Life magazine |
1 |
$7.50 |
View Tire 8 |
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| Uniroyal |
Black and white 9 3/4" x 13 3/4" ad for the Uniroyal Master Tires. This is a very informative ad, stating that "Seperate tires for the front of the car. Seperate tires for the rear of the car. How they work together.". It then states that "Our tires work so well together because they work so well individually. You see, your car's front and rear wheels each have their own individual functions. The front wheels steer the car and the rear wheels push it. And since the Uniroyal Masters are designed specifically for these functions, they can do their respective jobs that much more efficiently. Which makes the grand total that much more efficient. Take our front tire. It has nine tread rows as opposed to the five tread rows that most of the tires on the road today have. So you always have an enormous amount of biting edges in contact with the road, which obviously leads to better steering control. And because the groove between the last two tread rows on either side of the tire is straight, cornering is just about as smooth as it can be. As for the rear tire, well, it's wider than the front one. So right off the bat, you have the benefit of more rubber on the road. Plus, the combination of the regular tread pattern and the deep-lug tread pattern gives you superb traction on any kind of surface: smooth, dirt, mud, even snow. By the way, the biting edges on the tread of both tires - front and rear (except for the deep-lug section) - are at ninety-degree angles from side to side. Which results in excellent road bite when you hit the brakes. Even on wet roads. Also, both tires have steel-reinforced treat - and a belt underneath the tread - for hazard protection. As well as extra mileage. If you'd like to find out more about The Uniroyal Masters, take a ride to your nearest Uniroyal dealer". |
October 10, 1969 Life magazine |
1 |
$7.50 |
View Tire 103 |
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| United States Rubber Co. |
Black and white 9 3/4" x 13 3/4" ad that is for the U.S. Royal Master Tires from the United States Rubber Company. This ad has a very unique drawing at the top. This car has a blowout and there is Jimmy, Lily May and a stuffed animal, all are puppets. Jimmy is trying to figure out what to do. "Blowouts? What d'ya mean, blowouts? They scare me, Jimmy", says Lily May. He answers, "Quit worrying, Lily May. Ride on tires that give blowout protection. Skid control, too. The same dough buys fast stops and long, safe mileage. Pick safe tires and you don't need to be scared". The ad then tells us "That's great stuff, Jimmy. And it's all true - about U.S. Royal Master tires. They give you a tremendous stretch of miles free from worry over blowouts and skids. The tire money that goes into U.S. Royal Masters buys blowout protection, skid control on slippery streets, quick stopping power and long wear. What a way to add peace of mind to your driving skill. No wonder users of U.S. Royal Masters come back for more of same when they need new tires". In the right hand side of this ad it shows the three different ways that these tires will protect you: 1. Skid Control, 2. Blowout Protection and 3. Longer Safe Mileage |
May 13, 1940 Life magazine |
1 |
$8.50 |
View Tire 97 |
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| United States Rubber Co. |
Black and white 9 3/4" x 13 3/4" ad for their U.S. Royal Master Tires from the United States Rubber Company. This is another ad with puppets Jimmy and Lily May. They are standing by the outside window and Jimmy says, "Lily May, you're a scaredy cat". She responds, "Oh Jimmy, I can't be brave about skidding". Jimmy answers "Sure you can. Just be fussy about riding on tires with skid control". The ad then says that "A good thing to be fussy about - tires with skid control. That's just one of the kinds of safety in U.S. Royal Master tires. Blowout protection is there, too. And quick stopping power on slippery pavements. With all this safety they are good for a lot of mileage. Small wonder, then, that users of U.S. Royal Masters come back for more of same when they need new tires". The ad shows that owners get Skid Control, Blowout Protection and Longer Safe Mileage too. |
May 20, 1940 Life magazine |
1 |
$8.50 |
View Tire 101 |
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| United States Rubber Co. |
Full color 9 1/2" x 13" ad for their Royal Master tires. The ad has a picture of the front of a Golfing Country Club and everyone seems to be paying attention to the couple who drove up in the dark car with the Royal Master tires with the wide whitewalls. The ad headline prepares to talk about "Why Royal Master owners get longer, safer drives... and the answer has nothing to do with the golf clubs in their hands. The ad talks about the Skid control, about the blowout protection and about the tempered rubber. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 5, 1941 Life magazine |
1 |
$8.00 |
View Tire 21 |
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| United States Rubber Co. |
Full color 10" x 13" ad for their Royal Master tires. There is a picture of a white car that has pulled onto and parked on the beach with the camera focused on it's right front tire with the huge whitewall. There are several adults playing and resting around this car and the headline claims that "Royal Master owners buy the right tires...then, relaz!". The ad has pictures that explain how "They get Skid Control", how "They get Blowout Protection", how "They get Tempered Rubber",, how safe you will feel "After driving the family car", that you will say to everyone that "It's a Great Relief to my Nerves" and you will also be presented with "This Free Book". |
May 19, 1941 Life magazine |
1 |
$8.00 |
View Tire 48 |
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| United States Rubber Co. |
Full color 10" x 13 1/2" wartime ad that talks about the importance of tires for keeping things running in society and how, in wartime with the shortage of rubber, the presence of capable Tire Dealers is needed to keep things going. The headline over a drawing done by Witold Gordon showing a busy town filled with an assortment of retail stores asks "What makes the old town run?". There is a drawing of the sign placed over a United States Rubber Company dealership and the text describes what this man can do for you and your neighbors. The ad also mentions that this company has been working scientifically on rubber for over 100 years, that they are making tires of synthetic rubber for essential cars and some of the types of material that future tires will be using. |
May 1, 1944 Life magazine |
1 |
$8.00 |
View Tire 73 |
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| Weed |
Black and white 6 1/2" x 9" ad for their Chain-Jack. The ad has a drawing of a roadster that has a flat tire. While the father is busy changing the tube in the tire his little daughter is working the chain on the jack. The ad has her saying to Dad "Goodness Daddy! You're Slow - The car is already jacked up!". The ad gives specifications for the four sizes that were available along with their prices. |
unknown National Geographic |
1 |
$10.00 |
View Tire 19 |
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| Weed |
Black and white 6 1/4" x 9 1/4" ad for their line of Tire Chains. The ad headline encourages you to "Practive Putting on - Weed Tire Chains in the Garage" and the ad has a picture of a lady watching her husband "hookin' them up". The ad also includes "Three Fundamentals" for installing tire chains. |
February 1921 The World's Work |
1 |
$10.00 |
View Tire 20 |
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