Studebaker Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest ads listed first.


HOME
PAGE
AD
PAGE
MAGAZINE
PAGE
HOW TO ORDER
PAGE
NEW LISTING
PAGE
 
e-mail Vic with questions

YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1932
Studebakers - Black and white 9" x 12 1/2" ad for their "4 Great Buys". The ad contains a drawing of a light colored convertible being driven by a man with his attractive female companion by his side. The ad also contains descriptions and price ranges for these four models.
June 1, 1932
Vogue
0
$9.00
View Studebaker 18

Temporarily
Sold Out

1935
Studebaker Champions - Black and white 10" x 13 1/2" ad that demonstrates "What an Exciting Experience the Studebaker miracle ride is!". It talks about some of the "Convincing 'Third Degree' road tests" that the Studebaker Champions were asked to stand up to. One picture illustrates the time when a 1935 Studebaker Champion was driven at 60 mph "on the ties of the longest electric railway bridge in the world near Berrien Springs, Michigan" and the ride seemed smooth and comfortable "even for the passengers in the capacious rear seat". It talks about the Compound Hydraulic Brakes which will stop you swiftly, smoothly and in a straight line" and about how you can lift your hands from the steering wheel and the car will continue straight where you pointed it. It mentions three Champion models available in 1935, the Dictator for $695, the Commander for $925 and the President for $1245.
February 23, 1935
Saturday Evening Post
1
$9.00
View Studebaker 74

1937
Studebaker - Black and white 9" x 12" ad with a photo of a four-door parked by a busy sidewalk as everyone stops to take a look. The ad headline claims that "Smart America has made this 1937 Studebaker it's spotlight favorite". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 22, 1937
Life magazine
1
$8.50
View Studebaker 29

1938
Studebaker - Black and white 9" x 12" ad. This ad contains a picture of a designers office, two engineers working with an assembly line operator and a finished car stopped on a field with horses and riders in the background. The ad headlines claim this car is "Styled on Fifth Avenue by Raymond Loewy" and "Built in South Bend by 7,300 Master Craftsmen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 18, 1938
Life magazine
0
$8.50
View Studebaker 37

Temporarily
Sold Out

1941
Studebaker - Black and white 9 1/2" x 13 1/2" ad that talks about why there is so much reliability built into each new Studebaker. Under two pictures of experienced Studebaker employees the captions claim the average age of their employees is 44, they have an average of 13 years experience and they promise that "No transients work on Studebaker cars". Speaking of this kind of experience the headline claims that "Here's insurance that no money can buy you in any other car". The text urges you, before you buy a new car, visit some used car lots and see which cars are selling for the highest price. This should convince you to buy a new Studebaker. There is a picture of a 1941 Studebaker Champion being looked at by a couple and the ad says the selling price was $690.
October 14, 1940
Life magazine
1
$8.00
View Studebaker 81

1941
Studebaker - "Check on trade-in value and you're sure to buy a Studebaker". Ad shows a picture of a '41 Champion as well as pictures of employees who are "solid citizens" December 16, 1940
Life magazine
1
$8.00 View Studebaker 7
1941
Studebaker - Full color 9 1/2" x 13" ad that shows a Skyway Series President Eight Land Cruiser parked at an airport picking up a passenger. There is also a photo of a Studebaker owner, Mrs. Lawrence Copley Thaw, who is describing the thrill of driving one of these cars. The ad gives the starting prices for the three models available in this model year. This ad is larger than my scanner bed so the outside edges are not visible in the scanned view.
April 28, 1941
Life magazine
0
$8.00
View Studebaker 19

Temporarily
Sold Out

1941
Studebaker Champion - Black and white 9 1/4" x 12" ad that has photos of a Champion Club Sedan in city traffic and of assembly and repair. The ad headline warns you to "Protect your new-car investment with Studebaker engineering and craftsmanship". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned image.
June 9, 1941
Life magazine
1
$8.00
View Studebaker 20

1941
Stucebaker Champion - Black and white 9 1/2" x 13" ad for the "Lowest Priced Six Cylinder Sedans in America". There is a picture of a Dark Colored Champion Custom Club Sedan being driven down the street as the lady driving talks to friends sitting by the roadsice. The caption gives a price of $730 for this car delivered at the factory and mentions that a contrasting color belt could be added for $5 more. The ad claims these cars are "First in quality! First in style!" and that you will experience "Lower upkeep! Higher trade-in value!" and that you will save 10% to 25% on gas. The text mentions this car winning the Gilmore-Yosemite Sweepstakes for gas mileage and that prices for a Champion Business Coupe begin at $690, for a Champion Club Sedan with trink at $730 and for a Champion Cruising Sedan with a trunk at $770. The ad, in a confusing statement, calls the Champion the "Only lowest price car with all these features" then lists an interesting array of features.
September 4, 1941
Life magazine
1
$8.00
View Studebaker 69

1942
Studebaker - Black and white 9 1/2" x 13 1/2" ad that considers their reliability and inovation as the threat of war crept ever closer. The headline claims that "Studebaker builds cars and trucks that help keep the defense job moving" as it has one picture of an experienced engine assembler and another of an engineer and a chassis foreman. The text talks about the need for effecient and reliable transportation in order to ferry materials to where they are needed and calls this a situation that "is made to order for Studebaker". There is a picture of a 1942 Studebaker Champion Custom Sedan which was priced at $840.
October 27, 1941
Life magazine
1
$8.00
View Studebaker 82

1942
Studebakers - Black and white 6 1/2" x 10" ad that announces the Three new Studebakers for 1942. There is a picture of a Light Colored President 8 being looked at by several couples with the men being in uniform and the headline also mentions The Commander and The Champion. This ad, which came out shortly before Pearl Harbor, mentions that Studebaker was reducing its output of passenger cars so that it could devote more of its facilities to the production of airplane engines and military trucks. The text also claims that there would be no impairment of the quality of Studebaker automobiles due to a shortage of materials critical to the national defense.
October 1941
National Geographic
1
$8.00
View Studebaker 62

1942
Studebaker - "Announcing three new Studebakers for 1942: The President, The Commander & The Champion September 29, 1941
Life magazine
1
$8.00 View Studebaker 6
1942
Studebaker Champion Custom Sedan - Black and white 9 1/2" x 12" ad that has a small photo of this car and mentions that it costs $840 delivered at factory. The ad has several other photos of some of the people that contribute to the quality and quantity of the cars produced. The ad headline ensures us that "Studebaker builds cars and trucks that help keep the defense job moving". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1941
Life magazine
1
$8.00
View Studebaker 26

1944
Studebaker Quality - Full color 9 1/2" x 13" ad that illustrates how not even World War II could disable the family teams that Studebaker has used to build pride and responsibility into their worksmanship. This ad tells the story of the Connell family of South Bend, long-time employees of Studebaker. The ad has a drawing of the two brothers, George in his Marine uniform and Francis in his Navyuniform facing each other on an airfield filled with soldiers getting ready to lift off in the planes behind them. There is a smaller picture of their father, Charles R who is working on wone of the engines that will be installed in one of our airships, possibly even one of the ones that one of his sons may be up in. The text talks about the comfort that any soldier who has worked at a Studebaker plant will feel at knowing that the engines on the plane that he was flying were built with the same standard of quality that they put into the cars they were building, so few years before. The ad mentions that Studebaker's war effort included being the Builder of Wright Cyclone engines for the Boeing Flying Dortress, big multiple-drive military trucks and other vital war material.
1944 Life magazine
1
$8.00
View Studebaker / Wartime

1947
Studebaker Quality - Full color 9 1/2" x 13 1/2" ad that ponders on one of the reasons that such Quality is built into each Studebaker. The headline of the ad claims "There is a craftsmanship you can trust in every new postwar Studebaker" and above it is a picture of a father Stanley Lipowski and his son, Stanley Frank working silently together on a crankshaft. The text explains that the concept of Family Teams has been used at Studebaker since they went into business 95 years before and it has helped to present the public with cars that are well put together.
March 24, 1947
Life magazine
1
$8.00
View Studebaker 78

1947
Studebaker Commander Regal De Luxe 5-Passenger Coupe - Full color 6 1/4" x 9 1/2" ad has a photo of a Red Coupe that has stopped on a rural airfield. The two occupants of the car are talking to the group of people that are standing in front of the three planes that are visible in the background. The ad headline calls this vehicle "First by far with a postwar car! The New 1947 Studebaker. Built by America's finest automotive craftsmen."
July 1946
National Geographic
1
$8.00
View Studebaker 39

1947
Studebaker - Full color 10" x 13" ad shows a red 4-door parked in an Iowa corn field setting
September 1946
Country Gentleman
1
$8.00
View Studebaker 11

1947
Studebaker Commander Regal De Luxe coupe - Full color 9 1/2" x 13" ad that shows a red two-door filled with passengers driving past a white building that is labeled the Colonial House. The ad headline asks you to "Drive America's most photogenic motor car...the far-advanced new 1947 Studebaker". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$8.00
View Studebaker 22

1947
Studebaker Commander Regal De Luxe Land Cruiser - Full color 9" x 12" ad has a photo of a Blue four-door being driven to the front of a house as the occupants of the area stand looking at this car. The ad headline introduces this as "Your postwar Studebaker Land Cruiser". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 21, 1947
Life magazine
1
$8.00
View Studebaker 31

1947
Studebaker Champion Regal De Luxe 5-passenger Coupe - Full color 9 1/4" x 12" ad with a photo of a Yellow Coupe that has been driven onto a golf course by a lady who seems to be checking up on her husband. There is a smaller photo of a Blue Studebaker Commander Regal De Luxe 4-door sedan. The ad headline talks about "New and wonderful in riding comfort, too...the beautiful new 1947 Studebaker". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 5, 1946
Life magazine
1
$8.00
View Studebaker 23

1947
Studebaker Champion Regal De Luxe 4-door sedan - blue November 25, 1946
Life magazine
1
$8.00 View Stude 3
1947
Studebaker Regal De Luxe Land Cruiser - Full color 10" x 13" ad that highlights their Postwar Automobiles. There is a picture of a Yellow 1947 Studebaker Regal De Luxe Land Cruiser with two occupants that is parked by a group of well-dressed people outside of a white building and the headline claims that "We can photograph everything but the ride of this ultra-luxurious postwar Studebaker". The text claims that you have to drive one to be able to feel the performance and the ease of handling that this car will provide and has another phrase that Studebaker is the "First by far with a postwar car". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 16, 1947
Life magazine
1
$8.00
View Studebaker 58

1947
Postwar Studebakers - Full color 9 1/2" x 13" ad for the Postwar Styling that Studebaker was offering. There is a picture of a Blue Studebaker Champion Regal De Luxe 4-door Sedan parked in the driveway of a spanish-style house with a group of people looking at the car while talking with the two people inside. The ad headline calls it "This dream car is this year's style star...the refreshingly different postwar Studebaker" and the text mentions many of the features that were attracting attention. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 8, 1947
Life magazine
1
$8.00
View Studebaker 57

1947
Studebakers - Full color 9 1/2" x 13" ad for their efforts at Postwar Styling. There is a large picture of a Green Studebaker Commander Regal De Luxe Coupe that has parked in front of a hacienda-style building. There are three people sitting in the car and a number of other people standing around watching as the male driver tries to talk a young lady into getting in with them since, after all, the car will hold five passengers. The ad headline says "All alone in really original postwar styling...the thrillingly different new 1947 Studebaker" and the text describes many of the selling points of this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 24, 1947
Life magazine
1
$8.00
View Studebaker 56

1947
Studebaker - Full color 8" x 11" ad for what they called the "First genuine, fully tested postwar car and a stand-out in low-cost mileage". There is a picture of a Blue Studebaker Two-Door with a lady in the driver's seat and, in the background, is seen the farm of Mark A. Garber in York County Pennsylvania. The ad has a picture of this gentleman and explains that he has owned and driven Studebakers for eleven years now and, as a farmer, appreciates the fact that these cars are able to do "double-duty". The text talks about the "Postwar Studebaker" and mentions the many features that seemed to evolve from improvements developed during the war.
unknown
1
$8.00
View Studebaker 66

1947
Studebakers - Full color 9 1/2" x 13" ad for the "Best-performing car in years". This ad has a picture of Charles and Wallace Pride of Winnebago County in Wisconsin and then has a painting done by Frederic Tellander that is a copy of a photograph of their dairy farm where their Blue Studebaker is seen driving down a dirt road. The text talks about no words can do justice to the ride of a new postwar Studebaker so you must drive one to see for yourself. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1947
Country Gentleman
1
$8.00
View Studebaker 59

1947
Studebaker Quality - Full color 9 1/2" x 13 1/2" ad brought attention to the fact that generations of the same family have worked at Studebaker plants ensuring that quality is certain to be built into your new Studebaker. This post-war ad, when each auto company was looking for an edge to get as many people buying their cars as possible, shows father and son, Floyd and Peter Dreibelbis, talking as they work together at the shop. The headline claims that "Men of conscience as well as competence build long life into your Studebaker". The ad mentions that Studebaker has been producing since 1852 with painstaking care and there is a picture of a Red 1947 Studebaker parked at the curb being admired by a sidewalk full of people.
August 4, 1947
Life magazine
1
$8.00
View Studebaker 76

1948
Studebaker - Full color 9 1/2" x 12" ad has a photo of a Red four-door stopped on an area overlooking a lake with several sailboats. The several generations of people from the car are enjoying the time spent looking at the scene. The ad headline describes this as "Outside - a new look! Inside - a new outlook!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 9, 1948
Life magazine
1
$8.00
View Studebaker 33

1948
Studebaker 8" x 11" full color ad shows a pink convertible parked next to the beach. February 1948
Farm Journal
1
$8.00 View Stude 8
1948
Studebaker Convertible - Full color 6 1/2" x 9 3/4" ad that is a smaller version of another ad on this page. The ad has a picture of a Yellow Convertible with the top down parked on a dock as the female occupants watch a large box being hoisted off of a boat docked there. The ad headline describes this car as having a "Low-swung new look! Soft=Sprung new ride!".
May 1948
National Geogreaphic
1
$8.00
View Studebaker 47

1948
Studebaker Convertible - Full color 9 1/2" x 12" ad with a photo of a yellow Convertible parked on a dock next to a fishing boat that is unloading it's day's catch. The ad headline describes the car as having "Low-swung new look! Soft-sprung new ride!". The text describes some of the features of comfort and quality the cars offer.
May 17, 1948
Life magazine
2
$8.00
View Studebaker 28

1948
Studebaker - Full color 10" x 14" ad that tries to convince the readers of the reliability that is built into each Studebaker due to the family atmosphere that runs throughout the factories. There is a picture of a father and son, William F and young Bill Walter, sharing a moment at shift change. The son is saying that "We ought to be in Hollywood, Dad, instead of here at Studebaker" and the text talks about there being many father-and-son teams throughout nearly every department. It explains how this brings pride in craftsmanship which is one of the many reasons you should not hesitate to buy a Studebaker. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. June 14, 1948
Life magazine
1
$8.00
View Studebaker 64

1949
Studebaker - Full color 7" x 10 1/4" ad has a photo of a Red Four-Door under a photo of Chelsea C. Taylor and a photo of his farm in Cass County, Illinois. The ad headline claims that this "Illinois 'corn king' saves time and money with new postwar Studebaker". There is a flaw on the right side of this ad. The back side of the ad is the front cover of the magazine and it looks like something sharp was pressed against the front side causing the ad side to protrude out. The defect is more visible in the scanned view than it is in the ad but it does exist.
August 1948
Farm Journal
0
$8.00
View Studebaker 35

Temporarily
Sold Out

1949
Studebaker Starlight Coupe - Full color 6 1/4" x 9 3/4" ad has a photo of a Red Two-Door parked in front of a hunting lodge. A man is getting ready to open the trunk to remove his belongings while several other people admire his method of transportation. The ad headline explains that "Vision produced this car of vision!"
November 1948
National Geographic
1
$8.00
View Studebaker 38

1949
Studebaker Champion 4-door sedan - Full color 10" x 13" ad shows a red Champion stopped in front of a group of tennis racket wielding people. The ad headline claims that "Studebaker's the '49 buy word". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 13, 1949
Life magazine
2
$8.00
View Studebaker 10

1949
Commander Starlight Coupe - Full color 9 1/2" x 13" ad that talks about how the new Studebakers are something to be proud of. There is a large picture of a farm in North Dakota with the caption "A fine American farm and a fine American car". There is a smaller picture of a George H. Nesemeier, Jr. who is the owner if this farm and another larger picturre of his Red Two-Door Studebaker Commander Starlight Coupe and the headline rightly claims that "George Nesemeier is mighty proud of his farm and his new Studebaker". The text talks some about the car and it's wonderful features. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1948
Country Gentleman
1
$8.00
View Studebaker 60

1949
Commander Starlight Coupe - Full color 9" x 12" ad for the improvements in Interiors that the new Studebakers were offering. There is a large picture of a Yellow Commander Starlight Coupe parked on a hill overlooking a city whose lights are turning on as the evening progresses. Two young couples have made the trip up there in this car, both formally dressed. One couple is still sitting together in the back seat of the car and the other is sitting together by the front of the car looking dreamily into the darkness. The ad headline says "Announcing the new 1949 Studebakers. A new vogue in interiors by Studebaker stylists" and there is a smaller picture of a sedate lady sitting primly in a very comfortable looking back seat of a Studebaker Land Cruiser. The text mentions some of the other features that were worth bragging about. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1949
Better Homes & Gardens
1
$8.00
View Studebaker 52

1949
Studebaker Land Cruiser - Full color 6 1/4" x 9 1/2" ad has a picture of a Blue-Green Four-Door stopped in front of a white building. The man in the driver's seat is patiently waiting for his wife to stop talking to the couple on the sidewalk and get into the car so they can go. The ad headline says that "Here's America's cost-cutting luxury car!".
September 1948
National Geographic
1
$8.00
View Studebaker 42

1949
Studebaker Land Cruiser - Full color 10" x 13" ad shows a yellow four-door Land Cruiser parked in front of a nursery. This ad has some pink in the upper left corner which has bled through from the other side
May 1949
Better Homes and Gardens
1
$8.00
View Studebaker 13

1949
Studebaker - Full color 10" x 13" ad shows a yellow Champion convertible and a red Commander 4-door sedan
1949
Life magazine
1
$8.00
View Studebaker 15

1950
Studebakers - Full color 9 1/2" x 13 1/2" ad that gives another reason why the Quality from a Studebaker plant is so top-notch. Under a picture of a young man with a welding torch standing next to an older man who seems to be overseeing his work is the headline claiming that "There's nobody like a boy's own father to school him in Studebakler craftmanship". The young man is identified as Bill Slater who is a part-time student in their special training program and the man working with him to be a millwright is his father. The text talks about people talking about how well their Studebaker runs and rides and claims that much of the reason is the well-trained people that are working in their factories, for generation after generation.
January 16, 1950
Life magazine
1
$8.00
View Studebaker 77

1950
Studebakers - Full color 6 1/2" x 9 3/4" ad for their improvement in Design. Under a picture of a Red two-door Studebaker that is parked next to a river near a city that is beginning to turn on its lights for another evening is the headline "Presenting the 'next look' in cars New 1950 Studebaker". The text spares no adjectives talking about their popular design that is continuing to impress and mentions the "breath-taking new Studebaker Champion".
October 1949
National Geographic
1
$8.00
View Studebaker 61

1950
Studebakers - Full color 9 1/2" x 13" ad that presents their new Automatic Drive. The ad has several drawings that demonstrate how it works and then contains seven photos of different color and model Studebakers in action. The features highlighted by the pictures are "You breeze by the gas pumps for miles", there is "Never a worrisome 'creep' at traffic lights", "You boss the drive - it doesn'g boss you", there is "No roll-back", there is "No roll-down on downgrades", the fact that "You can be pushed for 'dead battery' starts" and that "You're safe - right from the start".
May 22, 1950
Life magazine
1
$8.00
View Studebaker 40

1950
Studebaker Champion regal de luxe 4-door sedan - Full color 6 1/2" x 9 3/4" ad has a picture of a Blue Sedan stopped outside a very rustic shack in the countryside. Three of the four occupants of the car are talking with the local people and the fourth person, the driver, is still in the car. Probably in case a fast getaway is needed. The ad headline claims you get "More for your money in Studebaker's smart styling!"
May 1950
National Geographic
1
$8.00
View Studebaker 48

1950
Studebaker Champion - Full color 9 1/2" x 13" ad has a photo of a man in a red two-door driving past a couple who have stopped their walk to admire the beauty of the passing car. The ad headline informs the public that there are "Now 4 to see instead of 3" and mentions that the price for this car, as shown, is $1487.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 21, 1950
Life magazine
1
$8.00
View Studebaker 27

1950
Studebaker Land Cruiser - Full color 6 1/4" x 9 1/2" ad has a picture of a Yellow Four Door parked in front of L'Aiglon as passengers begin to fill the car. The ad headline reminds you that "You get thrift plus luxury in this new Studebaker!"
March 1950
National Geographic
2
$8.00
View Studebaker 41

1951
Studebaker Commander - Full color 9" x 12" ad for their V-8 Commander. There is a picture of a Green Two-Door Commander that is parked at the curb in front of a two-story white house with green shutters. A man in a suit is standing near the rear of the car and a lady by the front has placed her arm on the shoulder of an older man who is trying to do yard work. The ad headline says "Again a new Studebaker is the talk of America! Studebaker's great new V-8 Commander". The text calls this engine powerful yet a gas-saver and it takes regular fuel. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1951
Better Homes & Gardens
1
$8.00
View Studebaker 55

1951
Studebaker Commander Two-Door - Full color 9 1/4" x 13" ad has a picture of a Blue Two-Door that has stopped in front of a hacienda-style building with a red roof and flowers growing up the height of the walls. Everybody that is on the sidewalk has stopped what they are doing so that they can get a good look at this car that is being driven by a very happy man. The ad headline calls this car a "New driving thrill! 120-horsepower wonder car! Spectacular Studebaker Commander V-8". The ad writers must have gotten a bonus for each adjective because the car is called "A jet-streamed powerhouse on wheels! New-type high efficiency valve-in-head V-8 engine! Sensational acceleration! Exceptional thrift! A stand-out in quality! A bargain buy!"
August 20, 1951
Life magazine
2
$8.00
View Studebaker 44

1951
Studebaker Commander 4-door - Full color 9 1/2" x 13" ad has a early evening drawing of a Red four-door sitting next to a bridge that crosses a river that runs along side of a city. There are two people in this car and the ad headline introduces it by saying "Presenting the new 1951 Studebaker". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1950
Country Gentleman
0
$8.00
View Studebaker 32

Temporarily
Sold Out

1951
Studebaker Champion - Full color 10" x 13" ad shows a blue four-door Studebaker being admired by passerby's
February 1951
Capper's Farmer
1
$8.00
View Studebaker 12

1951
Studebaker Champion - Full color 9 1/2" x 13" ad with a photo of a red four-door that has pulled up in front of a house whose occupants are very excited to see the car and/or it's driver. The ad headline calls this car the "Top value of the top 4 in the lowest price field!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1951
Life magazine
0
$8.00
View Studebaker 24

Temporarily
Sold Out

1952
Studebaker Commander - Full color 9 1/2" x 12 1/2" ad has a photo of a blue two-door parked under some trees in front of a rustic house. There are several people outside talking as a dog hangs his head out of the passenger's window to look for squirrels. The ad headline says that you can "Deflate your driving costs with this jet-streamed wonder car - New 120 h.p. Studebaker Commander V-8". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 15, 1951
Life magazine
0
$8.00
View Studebaker 25

Temporarily
Sold Out

1952
Studebakers - Full color 9 1/2" x 13" ad for the New Looks in the 1952 Studebakers. There is a larger picture of a Green State Commander V-8 4-door Sedan slowly driving down a street of small businesses. The couple driving are smiling proudly as every other person on the street has stopped what they are doing and turned to stare at the new-look. There is a smaller picture of a Green Starliner "Hard-Top" driving down a street of white houses with the same attention-getting results. The ad headline states that "A Studebaker saves plenty of gas because it's so trim and sleek" and the text talks about some of the economical features and their results. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 18, 1952
Life magazine
0
$8.00
View Studebaker 54

Temporarily
Sold Out

1952
Studebaker Starliner "hard-top" convertible - green May 19, 1952
Life magazine
0
$8.00 View Stude 4

Temporarily
Sold Out

1954
Studebaker Commander - Full color 9 1/2" x 13" ad with a picture of a Red V-8 Commander Hardtop being driven through the countryside and grasping the attention of all of the onlookers. The ad headline calls this car "Excitingly different! Studebaker's European look!" and the ad mentions that the Fashion Academy Gold Medal for '53 went to Studebaker. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
0
$8.00
View Studebaker 51

Temporarily
Sold Out

1954
Studebakers - Full color 10" x 13 1/2" ad for their versions of the Modern Car. At the top of the page is a picture of Raymond Loewy, identified as the "World's Most Famous Designer" sitting at his desk with his head resting in his right hand in a look of boredom. The headline urges you to "Cut your driving costs with an out-ahead '54 Studebaker own the only really modern car in America! It's setting the style for the world!". Below this is a picture of a new Yellow Two-Door Studebaker pulling away from a gathering of well-dressed individuals who seem to be paying a lot of attention to this car. There is also a picture of a Red Studebaker Conestoga Wagon driving slowly past a Drug Store where the people who have been told to stand out front are looking with interest at this car. The text talks about the styling advances of this car, talks about winning the Mobilgas Economy Run and has the normal picture of a Father and Son working together in a Studebaker plant.
February 22, 1954
Life magazine
1
$8.00
View Studebaker 68

1955
Studebaker - Full color 9 1/2" x 12 1/2" ad that asks you to "Drive it for power! Compare it for price!". The text talks in glowing terms about the improvements made in this year's car at "No increase in prices!" There is a photo of a Red Two-Door that is occupied by a family of three and also five pictures that highlight features of this car. One picture talks about the Self-Centering and Self-Energizing Brakes while another talks about the ability to climb Steep Hills with Ease. The next talks about and shows the Wide Door Openings! and Gorgeous Interiors!, while the next talks about their Hill Holder Clutch and the last gives a visual example about how You can stow away plenty of luggage. May 9, 1955
Life magazine
1
$8.00 View Studebaker 2
1955
Studebaker Station Wagon - Full color 13" x 9 1/2" ad has a landscape-oriented picture of a Red Studebaker Station Wagon that has just pulled up and parked by a sign that says Mountain Ranch. The father is unloading all the luggage while his wife is taking care of rounding up the four children that helped fill this car with essential and non-essential items. The ad headline calls this "America's 'best deal' in an all around family car!" and talks about the choice of two great engines, a V-8 or a 6, and that it is the "Gas-economy team-mate of the '55 Mobilgas Run winner". The text talks about how the ease of driving and parking make it more than just a cargo carrier, it is ideal for driving around town too.
August 15, 1955
Life magazine
2
$8.00
View Studebaker 49

1956
Studebaker Wagons - Full color 9 1/2" x 13 1/2" ad with photos of three different Station Wagons in use. The ad has photos of a Red and white Pinehurst V8, Green and white Pelham, and a Two-Tone Blue Parkview V8 and claims that "One of these wagons is your kind of car!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1956
Life magazine
2
$7.50
View Studebaker 36

1957
Studebakers - Full color 9 1/2" x 13 1/2" ad that introduces the 1957 Studebaker. The headline assures us that "Craftsmanship makes the big difference" and there are a series of drawings that show different models from different angles of interest. The text lists several features offered for the first time and brags about the Craftsmanship, Performance, Dependability and Satisfaction that Studebaker<>/b> owners experience.
November 5, 1956
Life magazine
1
$7.50
View Studebaker 84

1958
Studebakers - Black and white 6 1/2" x 9 3/4" ad for the cars of Luxury offered by Studebaker in the year 1958. There is a picture of a man standing next to a car while the caption says Studebaker Commanders and Champions while below this is another car seen from the rear which the caption calls Studebaker President. The headline claims that "Studebaker cars take on a completely new luxury look for 1958!" and the text talks about some of the features they were offering to car buyers. It talks about the "Longer, lower-than-ever Flight-Stream roof line and brilliant Hawk-inspired body styling" as well as the interiors and the handling improvements.
January 1958
National Geographic
1
$7.50
View Studebaker 71

1958
Studebaker Starlight - Black and white 6 1/2" x 10" ad for this new Hardtop. The ad has a drawing of this vehicle against a background of palm trees, tennis being played and ships floating gloriously. The headline introduces it with the claim "Rarely ever, such glamour in an automobile. The scintillating Studebaker Starlight". The text talks about its style and grace as well as its ease to park and pleasure to drive. It mentions the luxurious President Starlight and the economical Commander Starlight.
March 1958
National Geograpic
1
$7.50
View Studebaker 72

1959
Studebaker Lark Play Wagon - Full color 10" x 13" ad that introduces the new Family Work'N'Fun Wagon from Studebaker. The picture shows a Green Studebaker Play Wagon having suitcases loaded into the rear while a lady stands talking to the driver of the parked car. From the effort the man at the back of the car is showing at loading luggage I would have to guess that the in-laws have finally decided to leave. The text starts with dimensions of the cargo space and the short wheelbase meaning that this load-hauler will be a breeze to drive in the city. It mentions other features that will appeal to a variety of people and says that "It's the one woman love, children adore, men go for".
December 8, 1958
& February 5, 1959
Life magazine
2
$7.50
View Studebaker 16

1959
Lark Play Wagon - Full color 9 1/2" x 13 1/2" ad for, what Studebaker feels is, the perfect car "for Work'N'Fun". There is a picture of a Pink Lark Play Wagon parked overlooking a body of water where a couple is getting ready to cast off on their sailboat and a lady standing next to the Lark is having a few, last words with them. The ad indicates that this car will be economical to own with the headline "Have a Lark - Saave a Lot" and the text indicates features that made it Carefree and gave you Carefree Savings, Carefree Driving and Carefree Carrying. The ad gives a short list of the other models that Studebaker was offering in 1959.
June 1959
Holiday
1
$7.50
View Studebaker 75

1959
Studebaker Lark - Full color 10" x 12 1/2" ad for the fact that your Teenager won't be afraid to be seen in it. There is a picture of what looks like a Malt Shop named Berry's where the only car parked on the street in front of it is a Blue Studebaker Lark. Several young males have opened the doors of the shop and are openly admiring it while most everyone else in the shop, including the help, are looking out the windows with admiration. The headline claims that it "Parks with Pride in the Poshest Places, runs on a Teen-Age Allowance". The text claims that it has surprising power, marathon mileage on regular gas and is three feet shorter while still being able to seat six.
March 2, 1959
Life magazine
1
$7.50
View Studebaker 67

1959
Studebaker Lark 4-door - white May 4, 1959
Life magazine
1
$7.50 View Stude 5
1959
Studebaker Lark - Full page ad showing a white 4-door parallel parking on a street full of shops January 19, 1959
Life magazine
1
$7.50 View Stude 9
1959
Studebaker Lark - Full color 10" x 13" ad has a photo of a blue-green two-door parked under a bridge crossing a river as a man stands next to it and is in the process of taking a photo of a well-dressed lady standing at the river's edge. The ad headline asks "What else do you need? Where else can you get so much of it for so little?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1959
Life magazine
1
$7.50
View Studebaker 17

1959
Studebaker Lark - Full color 9 1/2" x 14" ad for the car that gives you time to live. The ad has a picture of a White 4-Door Lark parked in a wooded area under a tree whose limbs start low to the ground. The tree looks to be filled with at least nine fun-loving people, none of whom looks old enough to have driven the car out there and the headline claims that owning this car will make you "Carefree as a kid, cheaper to feed and much easier to handle". The text talks about it's styling, the economy it provides and the fact that "It's approved by Harper's Bazaar". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1959
Life magazine
1
$7.50
View Studebaker 63

1960
Hawk - Full color 7 3/4" x 11" ad for their Car Designed for Sport. There is a picture of a White Studebaker Hawk with Red interior parked on a white surface and a large group of people dressed for different types of sport standing behind the car, with one sitting on the ground in front of it. The question is asked, "What is the Studebaker Hawk?" and the answer is given in lyrics indicating that it is a little bit of everything. It is also, according to the ad, "about $1,000 under its nearest competitor."
May 1960
Holiday
2
$8.00
View
Studebaker 85

1960
Studebaker Lark - Full color 9 1/2" x 13" ad for the amazing 1960 Studebaker Lark. There is a picture of a Green Lark parked outside of a white barn where a man and two ladies are examining a young horse while behind them are several more in a fenced in area. The headline claims the Studebaker Lark "Has V-8 wings, travels in style, costs close to a six...in price & per mile". The text explains that this car will give you the performance you want from an eight yet will give you the best economy since it won the most recent Mobilgas Economy Run with results of 22.28 m.p.g.. When you compare the sensible size with the six passenger seating and the luxury built-in, this car is one to consider. Dec 7, 1959
Life magazine
1
$7.50 View Studebaker 1
1960
Studebaker Larks - Full color 9 1/2" x 13 1/2" ad for these one-of-a-kind automobiles. There is a picture of a train station where several men have returned from a day at work or a business trip. Their wives have come to meet them and have driven their new Studebakers to make sure they make it safely home. There is a Green Station Wagon parked head in and a Yellow Lark Convertible with the top down parked pointed out and ready to go. The headline urges you to "Look around, Drive, Compare, Nothing like 'em Anywhere". The text talks about the Two Proven Engines and about the Three Terrific Transmissions to choose from. It also discusses the Unmistakable Quality and the fact that there are Now more than a Billion Owner driven miles.
March 7, 1960
Life magazine
1
$7.50
View Studebaker 70

1960
Studebaker Lark - Full color 9 1/2" x 12" ad that somehow thinks that showing a Red Studebaker Lark parked next to a Fire Engine will explain the headline stating that "Luxury Lovers - you can Economize! There's one compact without compromise...". The text explains that the Lark may be considered a Compact but it could be purchased with an economical 180 horsepower-hot V-8, the doors were larger and the headroom was higher which also allowed six passengers to "ride in more comfortable sit-back roominess". It talks about the "richly pleated upholstery" and the "luxuriously appointed pile carpeted floors" while proven to save you "up to 33% on fuel costs; up to 23% on maintenance".
June 6, 1960
Life magazine &
June 11, 1960
Saturday Evening Post
3
$7.50
View Studebaker 30

1960
Studebaker Lark Convertible - Full color 10" x 13 1/2" ad for "America's Lowest Priced Convertible". There is a picture of a family of four coming home in a rural part of the country and the father has stopped his Light-Green Convertible in front of a group of mailboxes. The two kids have opened the door of one mailbox and are pulling the contents out while both parents patiently wait. The text talks about it being economical yet still having power and style, that it seats six and comes in "six stunning styles".
March 21, 1960
Life magazine
2
$7.50
View Studebaker 65

1960
Studebaker Lark Convertible - Full color 9 1/4" x 13" ad with a picture of a Red Convertible with the top down being driven into a ranch by a group of young women. The ranch hands sitting on the white fence are obviously happy to see them because they are all pointing toward the ranch house as a destination. The ad headline claims that "Nothing beats this one for fun. Nobody beats it for price". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
1
$7.50
View Studebaker 43

1960
Lark 4-door Wagon - Full color 9 1/2" x 14" ad for a station wagon that will do nearly everything. There is a picture of a Red Lark 4-door Wagon parked behind a lodge at Mt. Snow, Vermont where there are some people skiing while others are swimming in the heated pool and the headline says this is the "Lowest priced wagon with V-8 Go. Built for work, styled for show". The ad text gives some interesting information about this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1960
Life magazine
&
March 1960
Holiday
2
$7.50
View Studebaker 53

1960
Studebaker Lark Wagon - Full color 9 1/2" x 12" ad with a photo of a white wagon parked at the edge of San Francisco Bay while the occupants look around with binoculars. The ad headline calls this a "Landlubber's Dreamboat - The compact with compromise".
April 11, 1960
Life magazine
2
$7.50
View Studebaker 21

1961
Lark Hardtop - Full color 9 1/2" x 13 1/2" ad for a car that is so amazing that You have to drive the Lark to believe it. There is a picture of a Brown Hardtop with two occupants going up an incline with such speed that the sand and trees in the background are nothing but a blur. The text mentions a long list of new items or improvements in the car and talks about the "thousands of everyday owners" who tested it and agree with Harold Gilchrist, a Philadelphia project engineer, who has said that "You get the feel of driving a larger car and yet you have the maneuverability of a smaller car".
November 7, 1960
Life magazine
1
$7.50
View Studebaker 80

1961
Studebaker Lark Cruiser - Black and white 9 1/2" x 13" ad has a photo of a Dark Four-Door driving on a highway so fast that the cars on the other side of the road are barely visible blurs. The ad headline says "Performability...You have to drive The Lark to believe it!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 28, 1960
Life magazine
2
$7.50
View Studebaker 34

1962
Studebaker Gran Turismo Hawk - Full color 9 1/2" x 13" ad for another of Studebaker's unusual and unique cars. The ad has a picture of a Black Gran Turismo Hawk parked next to a white fence as a couple stand and look it over. The lady seems to be looking at the trunk figuring at how many suitcases it will hold and the man is looking toward the engine compartment wondering what it will do. The ad headline formally announces that "Studebaker invites your inspection of a distinctive new family sports classic The Gran Turismo Hawk designed and made in the meticulous tradition of the great European road cars and offering the comforts and conveniences preferred by the discerning American motorist. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1961
Life magazine
1
$8.00
View Studebaker 50

1962
Studebaker Larks - Full color 9 1/2" x 13 1/2" ad for the different styles of Larks they were offering to the public. There is a very picturesque photo of a western scene where a group of people are gathered on a hill behind three different Larks that probably brought them up. There is a Black Daytona Hardtop with a sunroof (nothing like the sunroofs of today), a White Lark Wagon and a Red Daytona Convertible. No claims are made for the cars other than urging you to rush to your Studebaker dealer.
May 25, 1962
Life magazine
1
$7.50
View Studebaker 83

1962
Studebaker Avanti - Black and white 9 1/2" x 13 1/2" ad for their stylish attempt to salvage a company on the verge of defeat. There is a picture of a Light-Colored Avanti parked in front of the El Morocco as two couples "Ohhh" and "Awww" while looking at this car. The headline simply states "Bon Vivant..." and the text mentions the continental design and the aerodynamic styling before reminding us that "this is a high permormance automobile in every sense of the word". It mentions too some of the safety features and calls it "probably the world's safest car"
August 1962
Holiday
1
$8.00
View Studebaker 73

1963
Studebaker Avanti - Black and white 9 1/2" x 13" ad for Champion Spark Plugs with the message of how universally used these plugs are by new-car manufacturers. There is a picture of a light-colored Studebaker Avanti parked on a dark reflective floor and the message that "Twice as many of the world's car manufacturers, including Studebaker, specify Champion spark plugs because Champions have no equal for quality and performance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$8.00
View Champion / Avanti

1964
Studebakers - Full color 20" x 13" Two-Page ad for the unusual cars Studebaker was offering in the mid-60s. Shown in this ad are a Light-Colored Studebaker Daytona Wagonaire, a station wagon with a roof that slid foreward to turn it into a pickup, a Red Studebaker Cruiser and their sports car, the Avanti. The ad headline asks you "Now - see the new Studebakers! Discover the meaning of 'Different - by Design'". Both pages of this ad are larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 11, 1963
Life magazine
1
$8.00
View Studebaker 45

1964
Studebaker Avanti - Full color 7 1/2" x 10 1/2" ad for this Action Car...for luxury lovers. The ad has a photo of a shiny Red Avanti being driven past a stone wall fast enough for the stones to be indistinct. There is also a photo of the luxurious front seat interior of this car so that the beauty and stylish features can be seen. The ad lists the many standard features and the optional features such as a Paxton Supercharger.
December 6, 1963
Time magazine
1
$8.00
View Studebaker 46

1973
Avanti II - Black and white 8" x 10 1/2" ad showing a parked Avanti in a wooded setting with text that describes the comfort and luxury of this vehicle.
February 1973
Gallery magazine
0
$8.00
View Studebaker 14

Temporarily
Sold Out










BACK TO HOME PAGE