General Motors Co. Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

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General Motors
Black and white 10" x 14" ad that is for the General Motors Company. This ad has a drawing of a large Lighthouse on a windy night, shining a light that has the message "Plainview Pricing" in it as the headline for this ad says "How To Dispel the Fog about new car delivered prices". The ad then says that "It's easy to understand why a new car costs more at your door than at the factory where it's made. It has to be shipped to you, for one thing - you may have state or local taxes to pay, for another - and possibly you'll want certain special accessories or equipment. But knowing all that, don't you sometimes still wonder how delivered prices reach the figures that are quoted to you? The reason for that is really simple, too. Most folks want to get as much for their old car in trade as they possibly can. That's what brought about the 'pack' - an extra unexplained amount added tp tje de;overed [roce pf tje mew car tp [rpvode ;eewau fpr a ;arger trade-in allowance on the old. This may make you think you are getting a better deal - though actually you may pay out more money in the end for the new car. General Motors dealers believe you have a right to know exactly what you get for what you pay. That's why you find price charts in their display rooms, that list all items in the delivered price. These charts show the charge for the car itself, the charge for transportation, based on rail rates, the dealer's charge for optional equipment or accessories you may elect to buy. Add them together and you get the total delivered price. Subtract what you are offered for your old car, and you have the money difference the new car costs you in cash. You find all the 'fog' cleared away from delivered prices and you can measure value by the new-car price, not by what you're offered for your old one. Why don't you ask the nearest General Motors dealer to tell you more about 'plainview' pricing".
May 13, 1940
Life magazine
General Motors 2

Truck & Coach Division
Three color 9 1/2" x 13" ad for what their Truck and Coach Division is contributing to the war effort. Under the headline "Around the Clock" is a picture of a transport truck driving across a rubber pontoon bridge while under the headline "Arouond the Clock" is a picture of warmly-dressed soldiers in Iceland are firing a 105 mm Howitzer. The text talks mostly about the trucks reminding us how important it is to get supplies to wherever the fighting men have progressed to.
View Wartime / General Motors

General Motors
Full color 9 3/4" x 13" ad that says that General Motors cars are proved all around. The top headline says that "We prove the reverse gear the long, hard way, too: by taking the equivalent of a trip from Detroit to Toledo, Ohio -- backwards and uphill". The text below this says that "Day after day, time and time again throughout our Durability Run, a driver lets a car like this Chevrolet Impala Super Sport run down a steep hill, brakes, shifts into reverse and accelerates up the same hill backwards. Then he plunges back into the annual three-month routine of well-calculated torture at our proving ground in Michigan. The reverse-gear testing is an important part of a thorough program - which, by the time it's all over, puts fleets of cars through what it would take you years to put just one of them through. Then the cars are taken apart and set out on long tables to be carefully examined. But the Durability Run, tough as it is, is just one example of how we prove our cars the long way, the hard way, the right way. All year long. Because this is what makes GM cars worth more to you - when you buy one and, very likely, when you trade it in".
April 20, 1965
Look Magazine
General Motors 1