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| Renault |
1949 Green-Renault - Black and white 10" x 13" shows the first rear-engine car. The ad talks about the economy, safety and comfort of this new idea. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view, |
November 15, 1948 Life magazine |
1 |
$8.00 |
View Foreign "R" 2 |
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| Renault |
1958 Renault Dauphine - Black and white 6 1/2" x 4 3/4" ad with a picture of a 4-door, 4-passenger Dauphine being admired by a cartoon character of a European lady. The ad headline says "Eloise says: Oooooooooo I absolutely love touring Europr in my very own Dauphine". |
March 1958 National Geographic |
0 |
$7.50 |
View Foreign "R" 13 |
Temporarily |
| Renault |
1958 Renault Dauphine - Full color 9 1/2" x 13 1/2" ad for the 1958 Renault Dauphine. In this ad there is a photo at the bottom of the page showing a White 4-Door Renault Dauphine parked at a pier and the family, there is at least ten of them, is out preparing to fish. The ad text starts off with "le plus - the most!" and goes on from there. It then says that it "The most fun to drive. The most mileage per gallon. The most comfort - four doors, really amazing roominess. The most smallest - only 155 inches of car to park and maneuver. The most versatile: city car...country car...suburban car...lady car...man car...college car...family car. The most lowest cost: $1645 p.o.e., N.Y. The most immediate delivery! The most chic, inside and out. And almost 20 other mosts you, too, will go for. See for yourself at any of the more than 450 coast-to-coast Dervice and Parts HQ.". |
July 1958 Holiday |
1 |
$8.00 |
View Foreign "R" 40 |
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| Renault |
1959 Renault Dauphine - Full color 10" x 14" ad for the Renault Dauphine, the "Le Car Hot". The ad has portions of a persons letters to his French mother, his French father and his French brothers. To his father he is talking about the gas mileage, the delivery of parts and how he feels with a low price. To his mother he talks about the fact that the car is so practical to use and they can feel safe using it. To his brother, well, he talks about the hole in the roof. Wouldn't he want to ride with them. At the bottom of the page is a Blue Renault Dauphine with the top opened up as it is surrounded by the husband, the wife and their two children. |
September 28, 1959 Life magazine |
1 |
$7.50 |
View Foreign "R" 28 |
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| Renault |
1959 Dauphine - Full color 10" x 13" ad shows a dark blue four door and describes the economy and maneuverability of the car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 25, 1959 & June 15, 1959 Life magazine |
2 |
$7.50 |
View Foreign "R" 1 |
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| Renault |
1959 Dauphine - Full color 9 1/2" x 13" ad has a picture of a Red Four-Door parked on a grassy area next to a channel that seems to be filled with sailboats. A couple is unloading food items from the car, the man carries a basket and has a watermelon on his shoulder, and the woman is holding an umbrella and seems to be having second thoughts about going out on a boat. The ad, in a variety of fonts, gives many selling points and reasons to buy this car specifically and Renault in general. |
August 17, 1959 & October 19, 1959 Life magazine |
1 |
$7.50 |
View Foreign "R" 15 |
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| Renault |
1960 Dauphine - Full color 7 1/4" x 10 1/2" ad for this economical foreign car. The ad has a picture of a Black Four Door that is parked against a white background. A little girl is sitting on the roof and a little boy is standing on the front seat extending himself through the open sunroof and has just released a handful of balloons while a white dog is looking through the driver's side window at the camera. The ad features several items of interest about this car but the one that strikes the most interest now is the 40 mpg. |
September 7, 1959 Life magazine & January 23, 1960 Saturday Evening Post |
2 |
$7.50 |
View Foreign "R" 18 |
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| Renault |
1960 Renault Dauphine - Full color 10" x 14" ad that tells you to "L'illustre Alphabetique De L'automobile or, How To Make Your Driving Fun Again" This ad contains four pictures that contain something special about the car. Each of the pictures has the details starting with the next letter of the alphabet. The first picture says "Assurance de Traction". The second picture is about "Beaucoup Quality Dealers". The third picture says "Calculation Sinple" and thefourth on says "Details Essentiels". There are more complete descriptions to these words but I just felt happy to get the titles in. |
December 1959 Life magazine |
1 |
$7.50 |
View Foreign "R" 25 |
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| Renault |
1960 Renault Dauphine - Brown and white 10" x 14" ad for the "LeCarHot: Renault Dauphine". The photo in this ad shows a Renault on a lift with six men under it, all with wrenches in their hands. The car, and a well-dressed lady, have been lifted up. There are seven, what looks like, newspaper clippings with foreign headlines and english-written below that. The written word explains the number of dealers, full supplies at each dealer, each dealer employs factory-trained mechanics, the price being only $1645 and a list of features in each car. |
February 1, 1960 Life magazine |
1 |
$7.50 |
View Foreign "R" 38 |
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| Renault |
1960 Renault Dauphine - Full color 10" x 14" ad that uses "La Proclamation" to proclaim the Renault Dauphine as the car to buy. It then goes to "Le Background" which is a one-sentence synopsis. Then we go to "Les Reasons Why" which is a list of six reasons why you should consider Renault. We then drop to "La Situation Today" which ends with "The automobile revolution...she is here.....Alions Citoyens!" |
March 7, 1960 Life magazine |
1 |
$7.50 |
View Foreign "R" 26 |
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| Renault |
1960 Renault Dauphine - Black and white 10" x 14" ad for the "Cheap Renault Dauphine". There are two pictures of this beast, one where it is coming at us in a wooded setting and the other shere it is driving past us in the city. The ad starts off by saying that "This car saves you money every step of the way". The price was just $1645 with windshield washers, back-door safety locks and a deluxe heater. Amazing. They mention that the classic Renault 4CV was on sale for $1292. |
July 11, 1960 Life magazine |
1 |
$7.50 |
View Foreign "R" 30 |
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| Renault |
1961 Dauphine - Full color 9 1/2" x 13" ad that talks about the reasons why the Renault Dauphine was considered, by them at least, to be "The Winter Wonder-Car". The ad shows a group of people sitting in a Dark-Colored Dauphine that seems to be driving with several sets of skis strapped to the roof. The ad shows words heading in an uphill direction that indicate the lack of concern you will have for a snowfall when you are driving a Renault Dauphine. The text disxusses the success that Renault has had "for six winters" and gives some of the reasons as well as talking about the gas mileage and the "free extras" that each buyer will realize. |
February 10, 1961 Life magazine |
2 |
$7.50 |
View Foreign "R" 21 |
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| Renault |
1961 Renault Caravelle = Full color 8" x 11 1/2" ad that shows a tan-colored Renault Caravelle parked on a blacktopped area in a desert-setting. The car has two occupants who seem to be dressed as though it is not really a desert but like the snow is in the forecast. The words across the ad call this a "blue-sky idea" and the text describes this as a three-part idea. The first point is to design a sporty-looking car" with a price-tag of $2295, the second point is that you could buy it either as you see it in the ad, (a hardtop), or choose a convertible and the third point is to call your nearest Rlenault dealer for a trial drive. |
March 1961 Holiday |
1 |
$7.50 |
View Foreign "R" 23 |
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| Renault |
1961 Renault Dauphine - Full color 10" x 14" ad for the Renault with great mileage. The top half of the ad has eight lines that are nearly the same. The first line says "red Dauphines get forty miles per gallon". The second line says the same thing for Mauve Dauphines. On it goes for White, Blue, Grey, Green, Black and even sun-roof Dauphines. The text talks about "economy" in these cars. Getting 5 to 10 miles more per gallon of gas and the 1960 rally results got 48.9 miles per gallon. They advertise the car for $1585 and give a list (a short list) of free items that are included. |
January 20, 1961 Life magazine |
1 |
$7.50 |
View Foreign "R" 31 |
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| Renault |
1961 Renault Gordini - Black and white 10" x 13 1/2" ad for (Big letters) "America's newest - Europe's finest" (Small letters) "economy car". Introducing "The new Renault Gordini", a car that was named after a famous French race car designer and a car that has constantly outperformed every other economy car from the Alps to Africa. The reasons for this success is 1) rugged rear-mounted engine that gives up to 37 mpg, 2) a fast-shifting 4-speed transmission, 3) sports-car like steering and a superb independent 4-wheel suspension, 4) a unified body that reflects Renault's passion for strength and durability. |
April 14, 1961 Life magazine |
1 |
$7.50 |
View Foreign "R" 37 |
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| Renault |
1961 Renault Gordini - Black and white 9 1/2" x 13" ad for this new economy car that was set to make it's appearance in America. The ad has a drawing of this car being cheered through the streets of a European town and the ad headline warns "wait 'til it hits the streets in your town!". The ad text describes some of it's features and accomplishments. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 9, 1961 Life magazine |
1 |
$7.50 |
View Foreign "R" 14 |
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| Renault |
1962 Renault - Full color 7 1/4" x 10 1/4" ad shows a Renault parked with a cowboy leaning on it with a bewildered look on his face. The ad headline says that this car costs "$1395 (West of the Atlantic)" |
July 11, 1962 Sports Illustrated |
1 |
$7.50 |
View Foreign "R" 4 |
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| Renault |
1963 Dauphine - Black and white 9 1/2" x 12" ad that compares the Dauphine with the VW Bug. The ad has pictures of both cars and between them is a headline that says "These are the two leading imported cars. Sharp shoppers usually look at all two. Have you compared them lately? Do you know which gives greater gas economy? The longer warranty? Is lower priced? You don't? Read on". The eight features that the ad discusses are Operating Costs, Service warranty, Comfort, Convenience, Quietness of operation, Maneuverability, Reliability and Service and parts availability. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 23, 1963 Look magazine |
1 |
$7.50 |
View Foreign "R" 16 |
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| Renault |
1963 R-8 - Black and white 9 1/2" x 12 1/2" ad that discusses the disc brakes that come on this car. The ad has a picture of a Dark Colored Four-Door R-8 being driven on the road and a smaller photo of the disc brake setup on one of the wheels. The caption on this photo claims that "No American car comes with them: 4-wheel disc brakes". The ad claims that "Racing cars have them. So do luxury sedans that cost $13,000. So does the new Renault R-8. It costs less than $1900." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1962 Look magazine |
2 |
$7.50 |
View Foreign "R" 17 |
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| Renault |
1963 Renault R-8 - Black and white 10" x 14" ad with a list of things that are enjoyable with the new Renault R-8. At the top of the page is a picture from the side of this car, all four doors open. The list starts off with the word "Relax" then goes to "Sink in". Next we have "Stretch out" and then "Sit back". We then go to "Ride easy" with the ability to "Stop smooothly". You are told to "Enjoy it" which, it is expected, you will "Buy it". |
May 17, 1963 Life magazine |
1 |
$7.50 |
View Foreign "R" 8 |
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| Renault |
1963 Dauphine - Black and white 9 1/2" x 13" ad that tries to convince the public that the R-8 Renault will give you better service and economy than the competitor. There are pictures of a White Renault Dauphine next to a picture of a Dark VW Bug with the headline asking "These are the two leading imported cars. Do you know which gives the greater gas economy? The longer service warranty? Costs less? Are you sure?". The extensive text gives comparisons for these questions between these two cars. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 8, 1963 Life magazine |
1 |
$7.50 |
View Foreign "R" 19 |
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| Renault |
1963 Renault - Black and white 10" x 14" ad that, in a sea of black, we have the words "now we got automatic transmission". At the bottom of the page are two photographs, the bigger one is of the Renault being driven on a highway and the other picture is of the new shift apparatus. The ad text starts off by saying "Push a button and get up to 40 miles a gallon. (You're not seeing things. It did say up to 40 with automatic.)". They ask you to see how their new shiftless car performed on a 20,000 mile test. Then they ask you if you will be able to rub your eye with one hand while you are writing a check with the other. |
July 2, 1963 Look magazine |
1 |
$7.50 |
View Foreign "R" 32 |
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| Renault |
1963 Renault Dauphine - Black and white 10" x 14" ad that is very similar to the next ad except it has a male hand instead of a female hand. It has the short fingernails of a man yet it still is punching the gear shift button. The ad headline says "Look what they've gone and done to the new Renault. It's shiftless". The ad text wonders did a "stick shift get between you and the economy car you wanted". The ad makes you seem like this is a great deal. |
October 4, 1963 Life magazine |
1 |
$7.50 |
View Foreign "R" 36 |
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| Renault |
1963 Renault Dauphine - Black and white 10" x 14" ad "For the gal who thinks a shift is a dress: a pushbutton Renault". Pictured in this ad is the gear shift apparatus for this car with a woman's finger pressing one of the buttons There are five buttons on the shift column, two on the top and three on the bottom. They claim that some people were complaining about the shifter so they expanded the apparatus to include buttons. They wonder just how you can resist their full line of cars. |
November 1, 1963 Life magazine |
1 |
$7.50 |
View Foreign "R" 33 |
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| Renault |
1963 R-8 - Black and white 9 1/2" x 12 1/2" ad that describes just how safe this car really is. The ad has a photo of a car filled with children that has stopped at a stop sign on a rainy day to let a group of other children run across the street. The ad headline assures you, "No wet-weather brake trouble with this car, the new Renault R-8: It has 4-wheel disc brakes. 16 safety features in all make it the car you want for your family." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 8, 1963 Life magazine |
1 |
$7.50 |
View Foreign "R" 11 |
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| Renault |
1963 Dauphine - Full color 9 1/2" x 13" ad for the reasons for, and the fact of, the incredible fuel economy of this car. There is a picture of a Light-Colored 4-Door Dauphine being driven by a smiling lady on a dirt-covered country road over the headline announcing that "This is the winner of the Main Street-Cedar Avenue-Petunia Lane Economy Run". The text begins by giving mileage figures in distances that a housewife will understand and explains how they have been making improvements in this engine since 1956. It then talks about the automation and precise machining used in the European factories used by Renault and ends talking about the different models available and the over 500 Renault dealers that will be able to service your car. The text claims that many of the visitors to their automated plants "live (and work) in Detroit" and that Sherlock Holmes was a novice compared to the inspectors used by Renault in their manufacturing process. |
April 5, 1963 Life magazine |
2 |
$7.50 |
View Foreign "R" 20 |
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| Renault |
1966 Renault 10 - Black and white 10" x 14" ad that introduces "The Renault for people who swore they would never buy another one". Those words comprise the top 40% of the ad and most of the rest of the ad is writing except for a picture of a Renault 10 in the bottom right side of the ad. The words in the ad display some sorrow that they have not created as good of a car as they could. They now use a thicker steel, more paint and rust proofing and they use 25% more line inspectors. Then they went to work on the dealers. They felt that any dealership should just use genuine Renault mechanics and that every part was available for it. They had the Renault 8 cars but they now have the Renault10. It is very comfortable, has many engine improvements and only costs $1647. |
November 4, 1966 Life magazine |
1 |
$7.50 |
View Foreign "R" 34 |
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| Renault |
1966 Renault - Black and white 10" x 14" ad with a photo of two company men who are looking at a new Renaullt with the headline which says that "The critics are panning us". The article begins by claiming that automotive experts are blaming them for not doing justice to their own product. It then mentions, by name, three different magazines and what they have to say about the situation. They give the price ($1635) and the mileage (35 miles per gallon) before saying "We could carry on, but there is not enough space left on this page...Better go see for yourself" |
March 18, 1966 & April 15, 1966 Life magazine |
2 |
$7.50 |
View Foreign "R" 24 |
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| Renault |
1967 Renault 10 - Black and white 10" x 14" ad with the headline so many thought at the time, "I won't buy a Renault no matter how good it is". The text tries to impress us with the situation of shoddy Renault dealerships and how much they have improved over the last few years. It continues with the price of the Renault 10, $1647, "has to be a noisy, hard-riding little machine". They feel that many people will not even try a foreign car but, as they say, "And that's a shame". |
January 27, 1967 Life magazine |
1 |
$7.50 |
View Foreign "R" 29 |
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| Renault |
1967 Renault 10 - Black and white 9 3/4" x 13 3/4" ad that is for the 1967 Renault 10 Series. The ad starts off with the headline asking a question, "It's not German. How good could it be?" and the text attempts to answer the question. "No one who has ever been on a French railroad, flown in a Carravelle jet or sailed on a French ocean liner would talk like that. Yet, there are people who think France is practically a nation of chefs and painters. Even if that were true, consider: What makes a great chef great? Or a painter, for that matter? The answer, obviously, is a frightening, almost inhuman finickiness. Now it is reasonable to assume these same people who worship meticulousness in all other things, would suddenly not care how they put a car together. Renault is the world's seventh largest car-maker. We sell more Renaults in Sweden that Sweden sells Volvos in France. (About 7,700 to 1,000 in '66) We sell more Renaults in Germany than Germany sells Volkswagens in France, (About 55,000 to 10,000 in '66)" There is a lot more information here, talking about specifics on this year's car. |
April 14, 1967 Life magazine |
1 |
$7.50 |
View Foreign "R" 43 |
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| Renault |
1968 Renault 10 - Black and white 9 3/4" x 13 1/2" ad that proclaims that "Voila. It's a whole new ball game". There is a photo of the Renault 10 below, parked and the shot is of the front end of this car. The text says that "We're doing it. We're really, really doing it. Sales this year are up a whopping 85%. And still going strong. Needless to say, the outlook was not always so rosy. But yesterday was yesterday. We fixed what needed fixing, and frankly we'd rather not dwell on the past. We'd much rather dwell on the little hero that put us back in the running again. The Renault 10. The car does everything an economy car should do, and does it well. It is the complete economy car. It gets an honest 35 miles to the gallon. It can, thanks to its 5 main bearings, cruise all day long at a top speed of 85 m.p.h. (Some great big cars don't have 5 main bearings). It can, thanks to its 4-wheel disc brakes, stop on a dime. It goes 40,000 on a set of our Michelin X tires ($5 more per tire, but well worth it). It goes 18,000 miles or 2 years before you even have to consider water or antifreeze. It has seats that give cars costing $5,000 a run for their money. But the Renault 10 costs under $2,000. Way under $2,000". |
November 10, 1967 Life magazine |
1 |
$7.50 |
View Foreign "R" 39 |
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| Renault |
1968 Renault 10 - Black and white 9 3/4" x 13 3/4" ad that is for the Engine Characteristics that are found on the 1968 Renault 10. The ad starts off with the headline announcing "Renault's wet sleeve philosophy and begins by explaining just what it is. "Our wet sleeve philosophy is based on a very simple proposition: an economy car shouldn't stop being an economy car after you buy it. Which is why the Renault 10 has wet cylinder sleeves. Most car makers merely bore the cylinders right into the engine block. But since our cylinder sleeves are made separately, they can not only be made with incredible accuracy, but they can be made with metal much stronger than that commonly found in engine blocks. Moreover, we use centrufugal casting to rearrange the molecules, which makes the sleeves even stronger. Finally, the sleeves become "wet" when they are mounted into the engine block where they're surrounded by liquid coolant to keep them at optimum operating temperatures". The text goes on. |
May 24, 1968 Life magazine |
1 |
$7.50 |
View Foreign "R" 42 |
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| Renault |
1969 Renault 16 Sedan-Wagon - Black and white 9 1/2" x 12" ad has a photo of a Dark-colored four-door sitting against a white background. The ad headline opens "Chapter Two: The Renault 16 Station Wagon." and goes on to describe the features of this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 4, 1968 Life magazine |
1 |
$7.50 |
View Foreign "R" 9 |
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| Renault |
1970 Renault 10 - Black and white 9 1/2" x 13" ad that belittles the fuel economy claims of the other car makers. There is a picture of this car under the headline claiming that "25 mpg is lousy mileage." The text talks about the people at Renault being Angry at the claims being made that are nothing to be proud about. They claim that "yesterday, we heard a car maker bragging about 22 miles per gallon" and they want you to compare those claims to the "35 miles to each and every gallon of gas" that a Renault 10 will give you. They would like to get better gas mileage but their "engineers tell us that it is not possible. Not without sacrificing our comfort or reliability or handling or speed." They mention a price of $1.725 for this pleasant little car and have a bar graph that compares four cars that brag about their gas mileage. |
February 20, 1970 Life magazine |
1 |
$7.50 |
View Foreign "R" 22 |
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| Renault |
1973 Renault 17 - Full color 7 3/4" x 10 3/4" ad with a photo of a yellow car with the ad headline "Even the French know a beautiful body isn't everything". |
August 1973 Car & Driver |
1 |
$7.50 |
View Foreign "R" 6 |
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| Renault |
1977 Renault Le Car - Full color 7 1/2" x 10 1/2" ad with two photos of a yellow Le Car that seems to be owned by a young couple. The larger photo is an overhead shot of them unloading a large selection of potted plants and the smaller photo is of them facing each other as they stand through the sliding roof. The ad headline states "Introducing Le Car". |
May 1977 Playboy |
1 |
$7.50 |
View Foreign "R" 12 |
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| Renault |
1977 Renault Le Car - Full color 8" x 11" ad that advertises the 1977 Renault Le Car. At the top of the ad it has a picture of an Orange Car that is parked next to the ocean and a girl is sitting on top of the roof while a man is there trying to talk her down. The ad headline says that they are "Introducing Le Car" and, then, the ad goes on. "In Europe, where driving is a passion, where people demand economy, performance and a car that's fun to drive, over one million people have bought Le Car. Now, a proven success, Le Car comes to America". The text goes on for awhile and everything seems to be taking advantage of the name, Le Car. There are five different paragraphs, and they are entitled Les Features, Le Performance, Le Fantastic Ride, Le City Car and Le Price. |
June 1977 Playboy magazine |
1 |
$7.50 |
View Foreign "R" 41 |
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| Renault |
1977 Renault Le Car - Full color 8" x 11" ad that shows the competition: "Le Car vs. La Competition". The top picture is of a busy street where the cars are flying by and in the center is an Orange Renault Le Car. This car even has two bicycles perched on the roof as though the people were driving out to take a ride. The next, smaller picture shows the same car parked on the beach and a man and a woman are talking, no bike's though. The ad says that "Le Car picks up where Rabbit, Honda Civic and Chevette leave off". The reason that they come up with is that it is "the only one to come with front wheel drive, rack and pinion steering and Michelin steel-belted radials standard". They even say that you can "Get something unheard of in a little car: comfort". |
August 1977 Playboy magazine |
1 |
$7.50 |
View Foreign "R" 35 |
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| Renault |
1977 Renault 20 - Full color 8 3/4" x 11 3/4" ad in German. The ad shows a blue four-door on a country road and shows a cut-out view of this vehicle. |
May 26, 1977 Bunte Illustrated |
1 |
$7.50 |
View Foreign "R" 3 |
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| Renault |
1987 Renault Alliance - Full color 11" x 9" 22 page Dealer Brochure for this model. Included on these pages are photos, descriptions, options and specifications. |
Dealer |
1 |
$8.00 |
View Foreign "R" 8 |
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| Renault |
1987 Renault GTA - Full color 9 1/2" x 11 3/4" ad shows a red GTA being driven on a country road. The ad headline describes it as "Renault GTA: Sticks like glue". |
April 23, 1987 Rolling Stone |
1 |
$7.00 |
View Foreign "R" 5 |
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| Renault |
1987 Renault GTA - Full color 11" x 8 3/4" ten page Dealer Brochure for this car. These pages contain photos, descriptions, options and specifications. |
Dealer |
1 |
$8.00 |
View Foreign "R" 10 |
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| Rover |
1969 Rover 2000 - Black and white 7 1/2" x 10 1/2" ad with the ad headline "What women like about the Rover 2000 Automatic". The ad text explains eleven different features that are enjoyed by women. |
May 1969 Car & Driver |
1 |
$7.50 |
View Foreign "R" 7 |
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