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| 1933 |
De Soto - Full color 10" x 13" ad showing several people getting ready for riding their horses. They are in their red jackets and boots and are preparing to mount next to their Brown De Soto Six |
January 7, 1933 Saturday Evening Post |
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$9.00 |
View De Soto 12 |
Temporarily |
| 1935 |
Airstream De Soto - Black and white 13 1/2" x 9 1/2" ad for the 1935 Airstream Desoto. This is a very interesting ad designed to be placed in the magazine long-ways, so you would have to view it from the side instead of looking at it as though you were just reading the magazine. This ad is taken from about ground level facing the front end of the car. We see a woman, smiling as she is talking to a man who is standing on the other side of the door she is holding open. The headline of this ad asks you to "Put yourself in this Picture!" and the other bold print is saying "Airstream De Soto $695 and up, F.O.B Factory Detroit". The text in this ad says that "Just for the fun of it...try to put yourself in this picture. Imagine, for instance, the wheel of this new Airstream De Soto in your hand...its 95 horsepower engine in front of you...and everyone else far behind. Picture your family peacefully dreaming in the back seat at 80 miles per hour...guarded from every usual bump and bounce...by marvelous new springs and a new redistribution of weight which together produce a ride that of the famous Airflow. Or, frankly, imagine yourself feeling that little glow of something-or-other as heads turn to watch you go by...and the eyes of drivers you pass follow in honest envy. Isn't that the kind of a picture you'd like to be in. Well, stop imagining and go out and take a ride in the new Airstream De Soto. Enjoy the real thrill of its unbelievable smoothness and comfort at racing car speeds...feel the security of its famout Hydraulic Brakes...the complete protection of its Safety-Steel body. And then, with an eye to 'economics', examine the price tag. The Airstream costs little more that the lowest-priced car". |
February 23, 1935 Saturday Evening Post |
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$9.00 |
View DeSoto 45a |
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| 1937 |
De Soto - Full color 10" x 13 3/4" ad that advertises the 1937 De Soto Four Door. There is a drawing of a 1937 De Soto parked at a dude ranch where the driver is still sitting inside the car while his wife, dressed in western clothes just like everyone sitting on the fence rails around the car, is reading what I would assume is a map. The headline states that it "Costs Less To Buy - To Run" after the Sub-headline asks "Sure De Soto's Big and Beautiful, but What Does It Cost to Run?". The ad text says "We like to have people ask about De Soto's mileage. We carefully avoided making gas mileage claims for De Soto's new "Economy Engine" at anouncement time. We waited until tens of thousands of new De Sotos were actually on the road. NOW reports are pouring in! "Getting 17 to 21 miles a gallon in hard city driving"..."In 8,576 miles my average is 20.3 on 'regular' gas!"..."Best gas and oil mileage I ever had on a car!" Owners have proved it! This new car...biggest De Soto ever built...costs even less to run. Now ADD THIS FACT. Lower prices now put De Soto within a few dollars of the lowest-priced cars. You save money every mile you drive. And you get SMARTNESS. pride of ownership, that you could not possibly enjoy in a small car. Drive a De Soto." |
June 21, 1937 Life magazine |
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$10.00 |
View De Soto 49 |
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| 1938 |
De Soto - Full color 9 3/4" x 13 3/4" ad for the 1938 De Soto with a drawing that shows actor Eddie Cantor standing out in front of a movie theatre waving to the viewers in front of his 1938 Red De Soto as, behind the car, there are 30 or 40 people who seem to be more interested in the car than the actor. The headline claims that "Eddit Cantor Goes To Town In His Great New De Soto" as the sub-headline states that "De Soto Gives You Big-Car Value - Small-Car Economy. Read the Proof!". Well, you wanted the proof. The ad tells us "Famous star...smart car - but if you think that big De Soto is expensive, you're wrong. You can SAVE MONEY by putting YOURSELF in that picture! Here are the facts. (1) De Soto is now priced just above the LOWEST. (2) This BIG CAR costs no more to run than most SMALL cars. De Soto saves you money when you BUY and every mile you DRIVE! Take the wheel yourself - discover how many FINE CAR features are yours at SMALL-CAR cost. Feel De Soto's faster pick-up...the split-second response of its BIGGER, genuine hydraulic brakes. Enjoy the LUXURY of its spacious, room-for-six Safety Interior. Compare De Soto's beauty...performance...economy. In every way you get MORE FOR YOUR CAR DOLLAR". Be sure to read this ad's take on why "It's America's Smartest Low-Priced Car". |
April 11, 1938 Life magazine |
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$10.00 |
View De Soto 52 |
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| 1939(?) |
De Soto - Full color 10" x 13" ad shows several views of a green four-door and has Ted Husing telling the story. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | November 1938 Better Homes and Gardens |
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$10.00 | View De Soto 7 |
Temporarily |
| 1939 |
De Soto - Full color 9 3/4" x 13" ad for the 1939 De Sotos. This ad has a photo of a Yellow Four-Door with a full carload of people, parked and talking to a man who is waving to them as the headline states that you will get "Extra Luxury - at No Extra Cost!". The top of the ad tells you that "That's De Soto's Value Story - Big-Car Beauty At Low Price!". The ad text tells that "Your eyes will tell you immediately. De Soto has the style and bigness you want. But you've got to drive this big car...to realize fully how much low price will buy this year! The shifting has gone from the floor. You flick your way from low to high easily and quickly with the new Handy-Shift on the steering column. A Safety-Signal Speedometer helps you drive safely. It shows green up to 30, amber from 30 to 50, and becomes a warning red from 50 on up! Airplane-type Shock Absorbers and Independent Front Wheel Springing swallow the bumps. Sofa-Wide Seats provide luxurious comfort for six. Super-finishing of engine parts reduce fricxtion and wear...gives better performance and longer life". At the bottom of this ad, there is a section telling you to "Get All These Great Features At No Extra Cost In De Soto". There are six items in this section: "Wide-Range Safety Headlights, Streamlined Luggage Locker, Bigger Safety-Steel Body, Handy-Shift, Full-View Windshield" and the "New, Non-Slam Doors". |
May 22, 1939 Life magazine |
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$10.00 |
View De Soto 26a |
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| 1940 |
De Soto - Black and white 9 1/2" x 13 1/2" ad for the 1940 De Soto. This ad, which has a picture of a 1940 De Soto 2-Two-Door parked in front of, what looks like a hotel or something similar, because there is a man by the back of the car that has unloaded quite a few pieces of luggage from the car. The ad headline asks of the "1936-'37-'38 Car Owners! Have you ever had any of these EXPERIENCES?". It then shows four boxes with a spot to check if you have had experience with it. "Does Shifting Gears Ever Embarass You When 3 Ride In Front? * Do You Have To Remove the Luggage to Get to the 'Spare'? * Have You Ever Needed More Light For Safe Driving? * Did You Ever Catch Cold from a 'Drafty' Door?. We're not saying that your present car isn't a good car. But - if you answer 'yes' to one or more of the questions that you have just read - you owe it to yourself to see and drive the 1940 De Soto. There is a banner in the photo of the car in the parking lot saying that you could pay "Prices $20 to $48 Kiwer Than Last Year". The headline at the bottom of the page claims that the "1940 De Soto has 39 Vital New Features that You Aren't Enjoying Now!". You would have to get this ad to read more of what they were. |
March 11, 1940 Life magazine |
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$9.00 |
View De Soto 56 |
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| 1940 |
De Soto - Black and white 10" x 13" ad shows a man with his elderly parents in the back seat of his two-door De Soto as they prepare to leave the front of a very nice house | March 18, 1940 Life magazine |
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$9.00 | View De Soto 3 |
Temporarily |
| 1940 |
De Soto - Black and white 9 3/4" x 14" ad that is for the 1940 De Soto De Luxe Coupe and the De Luxe Sedan. This ad starts out with the words "One Look Is Worth A Thousand Words" as a lady stands there pointing towards the car that is sitting in the driveway of, possibly her mother-in-law. The ad text says that "We mean one good look! For beneath the lively beauty of this big, new De Soto lies a challenge to you, if you own a car 2, 3 or 4 years old. You may not realize it, but there are 39 new developments in car style, comfort and engineering that you don't have! And they're all in the 1940 De Soto. Let's look at the length: De Soto is 122 1/2 " hub to hub - 7" t0 10" longer than your car. All doors are full width at the bottom for easy entrance...the windows roll clear down! Seats are full 51" wide - front and back. You ride "cradled" between the axles..."float" overt the bumps like a feather. How about safety? De Soto's way ahead - with greater glass area all around...a curved glass rear window reduces glare...Sealed Beam Headlights with 50% better road light reduce eye-strain...a Safety-Signal Speedometer shows green, amber, red, as your speed increases. This smart 100-horsepower De Soto gives you all that's new - at prices $20 to $48 lower than last year. See your De Soto dealer today for a good deal on the only car with all 39 features you don't have now".At the bottom of the ad it shows a full view of the car at the top, a Two-Door Coupe stopped and talking to another couple. |
May 20, 1940 Life magazine |
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9.00 |
View De Soto 50a |
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| 1941 |
De Soto - Full color 9 1/2" x 13 3/4" ad that is for the 1941 De Soto. This ad has a banner stating that here are the "Five Greats Of A Great New Chrysler Corporation Car. 1941 De Soto". It then tells us to "Enjoy (1) De Soto Fluid Drive with (2) Simplimatic Transmission - Automatic Shifting for all normal driving! (3) Low-slung Rocket Bodies (4) New 2-Tone Interiors (5) Chrysler Corporation Quality, Economy". Then there is a picture of a Green 1941 De Soto Convertible parked on a horse farm as the people inside are talking to the people outside. The text says that "De Soto...that's the name to remember - the car to watch - this year! It's a big car - a wide car - a long, rakish, low-slung car...with lines that are all action and beauty. You can see and feel its quality...in the way it is designed and fitted throughout, in the velvety smoothness with which it handles. It has every new and worth-while feature for '41. Drive it and see, With Fluid Drive, you can stop, start, go all day without shifting, or touching the clutch. A wonderful smooth surge of power at the getaway...flashing acceleration in traffic or on hills. Always that feeling of effortless, limitless power! And this beauty hugs the road...literally smoothes out the rough spots. It gives you that solid, steady-riding 'feel' you want. Stop in today and see this big, impressive 1941 De Soto. Take it out on the road and try it. You'll find a rich, luxurious, wonderfully easy-handling car - priced surprisingly low. There are thirteen body styles - eight new solid colors - four beautiful two-tone combinations. You have a choice of fine upholstery fabrics - two-tone interior color schemes". |
October 28, 1940 Life magazine |
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$9.00 |
View De Soto 51a |
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| 1941 |
De Soto De Luxe - Full color 9 1/2" x 12" ad for 1941 De Soto's. This ad starts off with a drawing of a Green 1941 De Soto De Luxe 2-door Sedan shown driving along a busy street. The ad mentions the price of this car starts at $965 with a headline promising "No Need to Shift or use the Clutch!". The next headline shouts out "Stop! Stop! Even a hundred times a day...if need be. Not once - for normal driving - do you have to touch the clutch or grearshift! With De Soto's Fluid Drive and Simplimatic Transmission, you control shifting without lifting a hand or moving your foot from the accelerator". Then, the text of this ad asks us "What car is that?...isn't it a Beauty? That's the kind of admiration you enjoy at the wheel of a new Rocket Body De Soto. And inside is richness to match. Upholstery, trim, every knob and panel, in perfect color harmony. Enjoy the extra room. Seats are inches wider with deep elbow recesses - a new De Soto feature. And what safety, too! This car has Shockless Steering, new Safety Rims, a dozen 'exclusives' for '41." |
March 10, 1941 Life magazine |
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$9.00 |
View De Soto 17a |
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| 1941 |
De Soto De Luxe Coupe - Full color 9 1/2" x 13" ad for the 1941 De Soto De Luxe Coupe. This ad has a drawing of a 1941 De Soto Dark Green Coupe being driven by two men past a lady standing in front of a two story house with a low set of mountains in the background. The ad headline describes the car by saying "So Beautiful. It's Low Price is a Surprise. DeSoto De Luxe Coupe $898". Then, they say, that you could "Compare De Soto with any other car near this price - for looks - for value! De Soto is bigger, more luxurious, has new Rocket Body. It delivers 105-horsepower performance - new, smoother steering - a new ground-hugging Miracle Ride - exclusive comfort, safety and economy features you want!". There is another drawing in the bottom left hand corner that shows the trunk lid opened up on this car and claims that the "Luggage Locker holds 10 big bags! And that counterbalanced lid lifts easily at finger-touch. Tail lights illuminate locker interior". |
May 5, 1941 Life magazine |
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$9.00 |
View DeSoto 42a |
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| 1941 |
De Soto De Luxe Coupe - Full color 10" x 13" ad has a drawing of a Blue Coupe parked by a hanger as Army pilots stand looking at this car. The ad headline says "Pilots Wanted - for America's smartest car..De Soto" and mentions the price of $898. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 19, 1941 Life magazine |
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$9.00 |
View De Soto 25 |
Temporarily |
| 1941 |
De Soto Deluxe - Full color 10" x 13" ad for the 1941 De Soto. This ad has a drawing that shows a Red De Soto that has stopped by the side of the road as the couple inside it are talking to another couple outside of the car as they are overlooking a golf course on the edge of a lake. The ad headline asks you, "Why Dream it?...Drive it!". It then says that "Wherever you go...the smartest thing on the landscape is your own long, low-slung De Soto. A 'Tailored Car' in every sense of the word...De Soto's upholstery and interior trim are harmonized to the body color you select. And every detail of this car shows quality workmanship. Come - step into this 105-horsepower Beauty...make a little scenery yourself!". The rest of the text mentions many of the features this car had and the ad mentions the prices of $898 for a De Luxe Coupe and $965 for the De Luxe 2-Door Sedan. | June 16, 1941 Life magazine |
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$9.00 | View De Soto 6a |
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| 1941 |
De Soto - Full color 9 3/4" x 13" ad has a drawing of a 1941 Green Two-Door De Soto driving slowly along a beach past the tents and umbrellas while the people stare at this passing vehicle. The ad headline states that "Fun is where you Drive it" as the two people inside it seem to be attracting a lot of attention. The ad tells us that "Seaside or highroad or right around the home - there's a never-ending thrill in owning and driving this brilliant De Soto! It's long....wide...low-slung...roomy...amazingly luxurious at its low price - with many smart body colors......'Tailored' interiors...a 105-horsepower, super-economy engine...a Miracle Ride! Come - enjoy of all today's finest car features!" There are little boxes in the lower corners of this ad, the one in the left says "De Soto. Try No-Shift Driving at its Best" and the one in the right says "FLUID DRIVE with Simplimatic Transmission. You Don't Have To Shift Or Use The Clutch For Normal Driving". |
July 14, 1941 Life magazine |
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$9.00 |
View De Soto 23a |
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| 1942 |
De Soto - Full color 9 1/2" x 12" ad for the 1942 De Soto. This ad shows a Blue 1942 De Soto driving along an airport runway as planes are taking off and the ad headline calls this "Car of the Times - Your De Soto. Tomorrow's Style Today". The ad tells us that "Here it is - the one that brings the future right down to today - your new De Soto. Only De Soto, backed by Chrysler Corporation, could have conceived this superb car. Notice that running lights are concealed...all new Airfoil Lights (concealed headlights) are invisible by day. You can express your own taste in fabrics and colors...De Soto's interiors are personalized. And talk about performance! The new Powermaster Engine packs 115 horsepower! And this extra power margin is not all. New Fluid Drive and Simpli-Matic Transmission gives No-Shift Driving that tops all previous 'bests' with better-than-ever economy". World War II shut production down shortly after this and cars were not produced until 1946. |
October 27, 1941 Life magazine |
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$9.00 |
View De Soto 18a |
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| 1944 |
Wartime Contributions - Three color 9 1/2" x 13 1/2" ad that brings to the reader's attention some of the many ways that De Soto was helping the Allied cause to win World War II. The ad has a picture of a plane flying over an area that could be a bombed out landscape and the words "Wing Sections by De Soto" are proudly stamped in red. The text then states that "'Wing sections by De Soto' is the title of another chapter in the war production story told by De Soto plants and craftsmen - and retold on the battle fronts as the products of De Soto go into action. These wing section jobs by De Soto also call for faultless workmanship - in keeping with the critical task they must perform when they become the means of flight for combat airplanes. De Soto has gone far afield, indeed, since the days of its fine motor car production. The remotest theatres of war are, today, the scene of De Soto action, as the basic parts of artillery, aircraft and combat vehicles carry on the De Soto tradition of precision manufacture - on sea, land, and in the air". |
January 24, 1944 Life magazine |
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$8.50 |
View De Soto 47a / Wartime |
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| 1944 |
De Soto - Three color 9 1/2" x 13" wartime ad that has six photos that tell the story of the daily existence of War workers E. H. Krug and his pretty daughter Dolores. The ad headline encourages you to "Work with a wartime De Soto" and gives examples of their trips and experiences. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazines |
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$8.50 |
View Wartime 31 / DeSoto |
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| 1944 |
De Soto - Three color 9 1/2" x 12 1/2" wartime ad that mentions De Sotos. This ad has a drawing that shows a herd of cattle being driven by cowboys on horses who are gathered around a parked De Soto as the headline attests "Of all the De Soto cars ever built, 7 out of 10 are still running". The text then asks if you "Remember when 25,000 miles used to make a car 'middle-aged'? Plenty of De Sotos have now reached 200,000 miles! And with Uncle Sam saying, 'Use it up, wear it out, make it do, or do without' - we're glad we build De Sotos so rugged. Meantime, bomber sections and wings, parts of anti-aircraft gun, nothing but war goods for our fighting men roll out of De Soto factories. But cars will be built again. And a lot of people (who know that 7 out of 10 are still running) will decide on De Soto". |
October 2, 1944 Life magazine |
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$8.50 |
View De Soto 27a / Wartime |
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| 1945 |
De Soto - Full color 9 1/2" x 12 1/2" ad placed as World War II was winding down. The ad features on overhead drawing of a city street where a couple that has just gotten married is walking out of the church into a waiting De Soto. The ad headline reminds us that "Of all the De Soto cars ever built, 7 out of 10 are still running.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1945 Life magazine |
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$8.50 |
View De Soto 31 |
Temporarily |
| 1947 |
De Soto - Black and white 10" x 13 1/2" ad that is very simple but speaks highly of the 1947 DeSoto. The quote given is that "DeSoto is the best car I ever owned, regardless of price" say overwhelming majority of new DeSoto owners in a nationwide poll". There is a picture of a 4-Door DeSoto parked so that it can be seen by everyone. There is another bit of salemanship here because just below the car is the statement that it "Lets you drive without shifting". Amazing. |
March 31, 1947 Life magazine |
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$8.50 |
View DeSoto 48a |
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| 1948 |
De Soto - Black and white 7 1/4" x 10 1/2" ad has a drawing of a Four-door viewed from ground level. The ad talks about some of the new features available on this car. There is a small crease on the upper left corner of this ad. |
April 12, 1948 Time magazine |
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$7.00 |
View De Soto 30 |
Temporarily |
| 1949 |
De Soto - Full color 9 1/2" x 13" ad with a front and a side view of a Blue Two-Door 1949 De Soto. The ad headline describes it as "The new De Soto. The car designed with you in mind". The sub-heading says that "Here is brilliant modern design the way you want it...combined with real spaciousness, dignity and common sense!". The ad then says that "A few months ago, De Soto dealers saw this new car for the first time. They went over it from tip to bottom. Then they said, 'This is what the public wants. This will be the biggest hit in all De Soto history' They were right. The car designed with YOU in mind is a sensational success because it proves you can have all the beauty of modern design with more comfort, not less...more safety, not less...more visibility, not less". |
May 9, 1949 Life magazine |
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$8.50 |
View De Soto 21a |
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| 1949 |
De Soto - Full color 9 3/4" x 13" ad for the 1949 De Soto. This ad has a side and a rear view drawing of a Red Four-Door and the ad headline states "De Soto. Before you buy any car that gives you less than maximum comfort, headroom and visibility, go and see 'the car designed with YOU in mind". Next to the side-view of this car, the text claims that this car "Lets you drive without shifting". It then tells you that "Car buyers used to ask only one question, 'When can I get delivery?' Today you're asked a lot of questions. You're comparing. And the more carefully you compare, the more certain you are to vote for the new De Soto. Compare its looks. De Soto is smart, massive, modern. But not modernistic. Compare it for roominess. You step through full-width doors. Inside, you have more head-and-hat room. More leg room. More arm room. Compare visibility. Not only are windows and windshield bigger, but you can see out of them becuse you're on chair-high seats. Compare the ride and drive. De Soto's wheelbase is longer. And its Tip-Toe Hydraulic Shift with gyrol Fluid Drive lets you drive without shifting.". |
July 18, 1949 Life magazine |
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$8.00 |
View De Soto 28a |
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| 1949 |
De Soto Carry-All Sedan - Full color 9 1/2" x 13" ad for the 1949 De Soto Four-Door Carry-All. This ad starts off with the headline saying that "De Soto presents an exciting new Sedan...the Carry-All!". There is a overhead drawing of this car with the trunk lid and the right rear car door opened showing how it would look with the back seats folded down. Under this drawing it tells us "Here's how businessmen, farmers, sportsmen can have two cars for the price of one!". Under this there are six drawing showing various views of this car. First there is a picture of the car being driven down the road and then there is a picture showing six passengers sitting down with the seats up. Then there is a picture that shows how easy it is to fold the back seat down to give you a station wagon. Then it shows it being used for a man who needs lots of cargo space and how it can be loaded from the back or from the side. Lastly, it says that it is "Ideal for sportsmen and vacationists. A wonderful car, a wonderful value. Ask your De Soto dealer about it". |
August 15, 1949 Life magazine |
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$8.00 |
View De Soto 20a |
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| 1949 |
De Soto Custom - Full color 10" x 13" ad for the 1949 De Soto. This ad is showing a Yellow Convertible with the top down parked next to a planter and the headline announces "The New De Soto - The Car Designed With YOU In Mind". The ad then tells you that "No matter what car you thought of buying, don't decide until you've seen the new De Soto". It then asks you, "What do you want most in a new car? Good looks or comfort? Smart new lines or added roominess? Smooth riding or economical operation? Isn't the answer that you want them ALL? You don't want to compromise. You want style and comfort and roominess and safety and economy...and you don't want to pay any penalty for any of them. And now there is no reason why you should. The new De Soto gives you everything! The engineers and artists who designed this new De Soto knew exactly what you wanted. Here is a car with a new wide, low look. But there's more room inside...not less. There are big wide doors that you walk into...not creep into. And the steering whell doesn't hit your knees or obstruct your view. Here's an instrument panel that curves forward to give front-seat passengers real stretch-out comfort. Here are luxurious chair-high seats that mean more real visibility through the bigger windshield and larger windows" The text continues with more features in this car. |
June 13, 1949 Life magazine |
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$8.00 | View De Soto 5a |
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| 1951 |
De So tos - Full color 9 1/2" x 13 1/2" ad for the 1951 De Soto. This ad assures us that "No other car rides like a De Soto" and claims that "You ride without bouncing and drive without shifting. (Road shock has gone the way of the buggy whip!) De Soto is a haven of repose - for both driver and passengers A citadel of safety (big 12-inch brakes!). A daily dividend in extra value". Pictured in this ad is a drawing that shows a Red De Soto being driven with a smiling passenger in it. Along the left-hand side of this ad are four 'items' they felt were worthy of mention. The first one says that it has "Oriflow Shock Absorbers Swallow Bumps", second ther is a picture of a duck walking with an umbrella and the caption claims that it has a "Completely Waterproof Ignition System", third there is a picture of the engine and the caption claims that it has a "More Powerful High Compression Engine" and, fourth, it shows a happy couple driving away as the ad claims that it "Lets You Drive Without Shifting". |
April 9, 1951 Life magazine |
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$8.00 |
View De Soto 46a |
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| 1952 |
De Soto Fire Dome 8 - Full color 10" x 13" ad for the 1952 De Soto. This is an ad showing a parked Green Two-Door sitting there with the headline underneath it telling you "Why you should drive a De Soto Fire Dome 8". The ad then tells you that "Any car that could give 160 horsepower on regular gas would be remarkable. If in addition it had No-Shift Driving, Power Steering and Power Braking, it would be sensational. Well, that's the new De Soto V-8. Driving is believing!". This ad also features three smaller drawings that further illustrate things of interest. First we have the one that shows the "Mighty De Soto Fire Dome 160-h.p. engine...with dome-shaped combustion chambers and centered spark plugs...is America's most advanced design". Then we have the one that talks about the "Famous De Soto Tip-Toe Hydraulic Shift with Fluid Drive, or with Fluid-Torque Drive...offers you America's finest No-Shift Driving". Last, there is the one talking about the fact that the "New De Soto Full Power Steering improves road control, makes parking child's play. Easy as dialing a pnone - you can turn the wheel with one finger". |
May 19, 1952 Life magazine |
2 |
$8.00 | View De Soto 4a |
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| 1953 |
De Soto - Full color 10" x 13" ad for the 1953 De Sotos. This ad has drawings of a Red Convertible and a Blue/Gray Four Door, each shown carrying two people. The ad headline announces "The Distinguished DeSoto for 1953 with Power Steering, Power Braking, No-Shift Driving and World's Most Powerful Engine Design". The text then says that "This distinguished De Soto is a dramatic new concept in engineering and design! It's a longer car. It's lower. It's lovelier in every line. And it's extraordinary performance is more than a match for its beauty. Here is Full Power Steering that works all of the time, that gives new control on the highway and makes parking as easy as dialing a telephone. Here is De Soto Power Braking for safer stops, with half the foot pressure. Here is No-Shift Driving at its best. Famous chair-high seating. The luxury of huge, sweeping arcs of curved glass that mean a safer, better view. And here is the revolutionary 160 h.p. Fire Dome V-8 (the world's most powerful engine design!) and the brilliantly responsive and economical Powermaster Six. This year De Soto is your car - if you're ready to take a great step forward in motoring. Just put it through its paces. You won't settle for anything less!" |
February 21, 1953 Saturday Evening Post |
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$8.00 |
View De Soto 11a |
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| 1953 |
De Soto - Full color 10" x 13" ad for the 1953 De Sotos. There are two of these cars shown in this ad, the larger picture shows a Blue-Gray Two-Door and the smaller picture shows a Reddish Four-Door driving up a hill. The headline of this ad tells us that "Here's why it takes 80% less effort to steer this new DE SOTO and 50% less effort to stop it!". Very admirable things to know. I wonder how they do it. "Let's assume that you've stepped into a new De Soto. You turn the ignition key - and you're off for your very first ride in this much-talked-about car. Probably the rirst thing you notice is that you can turn the steering wheel with one finger - even at a standstill. 'Hydraulic muscles' go to work the instant you start to turn, eliminate 80% of the work. The very gentlest pressure on the wheel masters bad ruts, soft shoulders, vicious crosswinds. This Full Power Steering makes parking easy as dialing a telephone". The text continues on talking about the Accelerator, the Brakes and the Low-Contour Styling. |
April 4, 1953 Saturday Evening Post |
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$8.00 |
View De Soto 9a |
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| 1953 |
De Soto - Full color 6 1/4" x 10" ad that is a smaller version of the previous ad. The ad contains photos of a Blue-Gray Two-Door driving past a single story house and a Red Four-Door that is easily driving up a hill. The ad headline lets us know that the text will explain "...why it takes 80% less effort to steer this new De Soto and 50% less effort to stop it!" |
May 1953 National Geographic |
2 |
$8.00 |
View De Soto 35a |
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| 1953 |
De Soto - Full color 9 1/2" x 12" ad for the 1953 De Sotos. This ad has two photos of their new models, the top one showing a Green Two-Door Hardtop being driven down the road and the bottom one is showing an Off-White Convertible with the top down, parked by the side of a lake with the couple that own it, standing there looking at the water. The headline tells us "Why going places is twice the fun and half the work...in a DE SOTO". It then tells you to "Take a long look at this car. See how sleek and graceful it is, how it hugs the highway. It's very appearance is an invitation: it looks like fun to drive. No false clue, this! Just step inside a De Soto. There's extra room to stretch out in, chair-level seats to relax in, a new view over a hood that slopes out of your way. And that's not all about that hood. Under it is the world's most powerful engine design, the 160 h.p. Fire Dome V-8. Turn the key and try it. It's great power gives you a new feeling of freedom, a new exhilaration! And Full Power Steering! It does 80% of the work of turning and parking. And Power Brakes! They stop you with half the usual pedal pressure". |
June 22, 1953 Life magazine |
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$8.00 |
View De Soto 19a |
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| 1953 |
De Soto - Full color 6 1/4" x 9 3/4" ad that has a photo of a Brown Four-Door parked in full view of a mountain range and a smaller photo of a Green Two-Door parking with ease behind the other De Soto. The ad headline claims this new car has "A steering wheel you never wrestle...A brake you never jam on...An engine you never nurse...Gears you don't shift!" |
June 1953 National Geographic |
1 |
$8.00 |
View De Soto 36a |
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| 1953 |
De Soto - Full color 9 1/2" x 13" ad for the 1953 De Sotos. This ad has two photos of the 1953 De Soto, the top photo shows a Cream-Colored Convertible with the top down parallel parking easily on a city street. The other photo shows a Blue Four-Door stopped by the side of a country road as one of the occupants talks to a man standing next to a horse. This ad headline tells us that "Small spaces seem bigger, long drives seem shorter with DE SOTO Full Power Steering!". It then tells us that "The next time you brace yourself for that tug of war called parking, remember this: in a De Soto, it's child's play. 'Hydraulic muscles' do the work of turning - the very instant you nudge the wheel. That's Full Power Steering for you, and it makes parking as easy as dialing a telephone. And on the road it gives you finger-light control. You take bumps and cross-winds without shock or 'wheel fight'. And in a De Soto, you have the world's most powerful engine design, the 160 h.p. Fire Dome V-8 to dissolve great distances, defy steep hills. But the greatness of De Soto isn't measured simply by those features, impressive though they are. De Soto has been brilliantly engineered throughout. From Power Brakes to big scenic windows, from the huge trunk (44% bigger) to sofa-wide, chair-high seats, this car is built to be a great motoring value". |
August 17, 1953 Life magazine |
1 |
$8.00 |
View De Soto 38a |
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| 1954 |
De Soto - Full color 10" x 14" ad that brings our attention to the De Soto Automatic Transmissions. The top picture shows a lady driving her car and, the headline claims, "A beauty? You don't know the half of it till you drive this De Soto Automatic". At the bottom of this ad there is another picture of a 1953 De Soto Two-Tone Blue that has an older man sitting in it, the car is not moving, but there are two people sitting on steps watching him. Along the left side there are four 'check marks' with information on what this car has and doesn't have. "New selection of rich interiors...new smart instrument panel; New automatic drive. No clutch. Smooth silent swift getaway; New power: Fire Dome V-8 stepped up to a mighty 170 h.p." and a "New level ride: stability on curves...cuts tire squeal on corners". The first few paragraphs in this ad asks you if you "Want to try something terrific? Then try a De Soto. It has the exciting new Power Flite transmission. It takes you from dead stop to highway speed fast - without the slightest lag or hesitation. There's no clutch! This De Soto transmission has the highest starting ratio of any automatic transmission. That means, the moment you put your foot down, you move - out in front - automatically". |
February 22, 1954 Life magazine |
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$8.00 |
View DeSoto 44a |
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| 1955 |
De Soto Coronado - Full color 6 1/2" x 9 3/4" ad has a drawing of a Green & White Four-Door against a white background with a lady in a pink formal dress standing by the passenger door. The ad headline states "Announcing the new Coronado...finest De Soto ever!" |
January 1955 National Geographic |
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$8.00 |
View De Soto 34a |
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| 1955 |
De Soto - Full color 8" x 11 1/4" ad with a drawing of a 1955 Gray and Black Four-Door De Soto stopped so the lady driving can talk to a man standing nearby. The ad headline calls this the "Smartest of the Smart Cars - the New De Soto". The ad then asks you to "Take a turn at the wheel of a De Soto, and it's certain you'll be spoiled for other cars. For here is a car that is really exciting to drive. Not only has its mighty V-8 engine the sheer power you need for instant response - but there is a smoothness, a sureness of control, a solid feel, that puts the De Soto in a class by itself amont American cars. So don't be content to just admire De Soto style in the showroom. Take a Firedome or Fireflite out on the road. Try a stretch of cobbles, the steepest hill in town, a bit of heavy traffic, a road full of curves and dips. See if the De Soto isn't the finest car you've ever driven...the one car you want to live with in the years ahead". |
March 21, 1955 Sports Illustrated |
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$8.50 |
View De Soto 22a |
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| 1955 |
De Soto - Full color 9 1/2" x 13 1/2" ad with a drawing of a 1955 Gray and Black Four-Door De Soto stopped so the lady driving can talk to a man standing nearby. The ad headline calls this the "Smartest of the Smart Cars - the New De Soto". The ad then asks you to "Take a turn at the wheel of a De Soto, and it's certain you'll be spoiled for other cars. For here is a car that is really exciting to drive. Not only has its mighty V-8 engine the sheer power you need for instant response - but there is a smoothness, a sureness of control, a solid feel, that puts the De Soto in a class by itself amont American cars. So don't be content to just admire De Soto style in the showroom. Take a Firedome or Fireflite out on the road. Try a stretch of cobbles, the steepest hill in town, a bit of heavy traffic, a road full of curves and dips. See if the De Soto isn't the finest car you've ever driven...the one car you want to live with in the years ahead". This is a larger version of the previous ad. |
March 21, 1955 Life magazine |
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$8.00 |
View De Soto 39a |
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| 1955 |
De Soto - Full color 6 1/4" x 9 1/2" ad with a Gray and black Two-Door that was driven by a lady who has stopped to talk to a man on the street. This is the same ad as previous ads but in a smaller size. |
April 1955 National Geographic |
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$8.00 |
View De Soto 41a |
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| 1955 |
De Soto Sportsman - Full color 9" x 12 1/2" ad for the 1955 De Soto Sportsman. This ad has a photo of fashion designer Anne Fogarty sitting in the driver's seat of a Red and White Two-Door looking back toward the camera as the picture is taken at about the rear end of this car looking forward at the entire side of this car. The ad headline asks you to "Drive a De Soto before you decide" and the text goes into the reasons why this is the case. "There is no word in the English language that quite describes the utter satisfaction, the thrill, the delightful ease of driving a De Soto. Here is a car that translates your wishes into action almost with the speed of thought itself. There is an eager, natural response that is quite different from anything you're likely to find in other cars, That is why it is really important that you 'drive a De Soto before you decide'. Your De Soto dealer will be delighted to hae you take a turn at the wheel of either a Firedome or Fireflite". |
May 16, 1955 Life magazine & June 1955 Holiday | 2 |
$8.00 |
View De Soto 24a |
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| 1956 |
De Soto - Full color 9 1/2" x 13" ad with a picture of a 1956 De Soto Convertible. This ad has a drawing that shows a Yellow and White Desoto Convertible with its top down, parked on the beach as the man is standing up and looking with binoculars out the back as his wife is there looking intently. The headline mentions that you need to "Drive A De Soto Before You Decide". The text asks you if you "Want a car that takes off like a torpedo? Want a car with modern push-button drive selector? Want a car with the finest brakes yet developed? Want a car that rides like a dream? Want a car that's safe and solid under the style? Want the smartest car on the road?". The caption at the bottom of this ad urges you to "Price a De Soto before you decide". |
April 16, 1956 Life magazine |
2 |
$7.50 |
View De Soto 29a |
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| 1957 |
De Soto - Full color 10" x 13" ad shows a red and white four door and talks about how the car is "perfect car for a woman (and her family, too)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 24, 1956 Life magazine |
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$7.50 |
View De Soto 10 |
Temporarily |
| 1957 |
De Soto - Full color 9 1/4" x 12" ad with a drawing of a Red & White Two-Door 1957 De Soto. This ad shows a lady in a red suit standing next to it, pondering it as she considers whether or not it would be right for her. The ad tells us, though, that the "'57 De Soto Perfect car for a woman (and her family, too!". The text tells us that "If ever a car were perfect for a woman, it's the 1957 De Soto. Here is the new look in high fashion - low, sleek lines (only four feet seven inches high), wide wrap-around windshield, and long upswept tail fins. Here is the last word in luxury. Each De Soto interior features deep-textured nylon fabrics, a jewel-case instrument panel, and spacious, comfortable seats. Wide-opening doors make getting in and out so easy. And you can have your choice of the most advanced De Soto power comforts for effortless driving". There are five points of interest around this ad. They claim that it is "Easy To Park, Easy To Drive, Easy To Stop, Easy To Enter" and that it is "Easy To Own". |
February 1957 Better Homes & Gardens |
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$7.50 |
View De Soto 40a |
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| 1957 |
De Soto - Full color 6 1/2" x 9 3/4" ad has a drawing of a Red & White Two-Door driving up an incline in a western setting. The ad headline informs us that the text will explain how "8 big advances make the 1957 De Soto the most exciting car in the world today!" |
February 1957 National Geographic |
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$7.50 |
View De Soto 32 |
Temporarily |
| 1957 |
De Soto Station Wagons - Full color 9" x 12" ad for their 4 Models in station wagons. The ad has a large picture of a Green and White Fireflite Shopper that is stylish enough for a formally dressed couple to use as transportation to an event. In addition to this model it mentions the FireSweep Shopper, the FireSweep Explorer and the Fireflite Explorer. The ad headline claims that "De Soto wagons are bigger, smarter,...and prices start close to the lowest!". The text talks about some of the features available and there are two smaller pictures at the bottom that show how "Rugged and Roomy" the cargo space is and also mentions the "Rear-facing seat" that was available in the Explorer models. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1957 Better Homes & Gardens |
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$7.50 |
View De Soto 43 |
Temporarily |
| 1958 |
De Soto Fireflite Station Wagons - 10" x 13" full color ad for the 1958 De Soto Station Wagons. This ad has a set of pictures that shows a family of seven, all dressed in white clothes, enjoying the things that can be done with this car through the wide-open tailgate. The headline claims that there is "Room for the whole darn tribe!". Then we have the details about this wonderful car. "There's heap plenty room in a new De Soto wagon - room for a tribe or a tepee! And look how much more of the future De Soto gives you for your wampum! New Look! De Soto wagons are styled sleek and low for the country club...they're built rugged for the ranch! New Engine! De Soto's new Turboflash V-8 engine is the first in a new breed of power plants. This giant is powerful, quiet and thrifty - even on short trips around town. New Ride! De Soto's Torsion-Aire suspension gives you the smoothest ride on the road...takes you around corners without lean or sway...lets you stop without nose-dive. And it's standard equipment on all sixteen De Soto models" |
March 17, 1958 Life magazine |
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$7.50 | View De Soto 2a |
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| 1958 |
De Soto Fireflite Station Wagon - Full color 6 1/2" x 9 3/4" ad with a photo of a family of seven, all dressed in white, loading into a Blue and White Station Wagon. This ad is a smaller version of the previous ad. The ad headline claims that this car has "Room for the whole darn tribe!" |
March 1958 National Geographic |
1 |
$7.50 |
View De Soto 37a |
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| 1959 |
De Soto - Full color 10" x 13" ad with a picture of a 1959 De Soto Two-Door that has stopped on a roadway so the man who is driving it has an opportunity to talk to a woman who is standing outside. The headline of this ad says that they are "Announcing the new '59 De Soto, all new inside and out!" and the sub-headline says that "everything you see...everything you touch is NEW!". The text brings up four different items to talk about: "New Adventurer Engine. Now pick the De Soto engine right for you. The mighty Turboflash V8 gives you smooth, economical power. And the fabulous Adventurer engine, optional on all models, gives you the finest power performance on the road". Second they talk about the "New Level-Cruise Ride. Automatic load-leveling now optional with famous Torsion-Aire suspension. The result is America's smoothest, safest ride". Third, we have the "New Sports Swivel Seats. Simply touch a lever in the new De Soto and your half of the front seat swings out. Enter, and it gently swings you in and locks automatically in place". Last we have the "New Fashion-Vogue Interiors. More headroom and leg room...coachwork is tailored with smart fabrics. Dozens of advanced features. See the very newest at your De Soto dealer's today". |
October 27, 1958 Life magazine & November 25, 1958 Look magazine |
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$7.50 |
View De Soto 1a |
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| 1959 |
De Soto - Full color 9 1/2" x 13" ad shows a red and white two-door pulling away from a rustic looking building as several people wave goodbye. The ad headline says "Here comes the all-new '59 DeSoto with the fabulous Adventurer engine". |
November 17, 1958 Life magazine |
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$7.50 |
View De Soto 15 |
Temporarily |
| 1959 |
De Soto - Full color 10" x 13" ad that highlights their Sports Swivel Seats that De Soto introduced. There is a somewhat overhead picture of a Light Colored Convertible with the top down demonstrating just how easy it is for a Lady to enter or exit this car without having to worry about hiking-up her skirt. The headline says "Bless De Soto for making seats that let you step out like a lady!" and, in the picture, both front seats are shown in the swiveled position so it will be obvious to the reader what to expect. The text speaks mostly about the Swivel Seats but does mention the "smartly styled" interiors as well as the "magnificent ride...roominess...and power". The ad maintains that a De Soto is "The smart way to go places". |
February 16, 1959 Life magazine |
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$7.50 |
View De Soto 13 |
Temporarily |
| 1959 |
De Soto - Black and white 10" x 13" ad that has a photo of a man burdened down with bags of groceries using his foot to shove the door closed. The ad headline encourages all users to "Go ahead - Slam it". |
March 23, 1959 Life magazine |
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$7.50 |
View De Soto 16 |
Temporarily |
| 1960 |
De Soto - Full color 10" x 12 1/2" ad showing a 1960 De Soto Blue Four-Door parked on the beach as nine people don wetsuits and skin diving equipment and prepare to enjoy the water. The ad headline states "Let's go beneath the surface..." and the ad text claims that "You don't need a snorkel tube to see what goes on beneath the surface of this car - just a set of keys and an open mind. Your De Soto dealer will gladly supply you with the keys. A test drive will quickly prove that Torsion-Aire suspension gives you not only the smoothest ride you've ever had...but a sureness of control that surpasses many a sports car. Include a stretch of rough road in your drive. You won't hear any rattles, squeaks and groans because De Soto has welded, quiet Unibody construction. The engine, too, will speak for itself...by remaining quiet. In fact, the unique silence of a De Soto is something you almost have to get used to...it's that quiet". |
January 18, 1960 Life magazine |
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$7.50 |
View De Soto 14a |
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