De Soto Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1933
De Soto - Full color 10" x 13" ad showing several people getting ready for riding their horses. They are in their red jackets and boots and are preparing to mount next to their Brown De Soto Six
January 7, 1933
Saturday Evening Post
0
$9.00
View
De Soto 12

Temporarily
Sold Out

1935
Airstream DeSoto - Black and white 13 1/2" x 9 1/2" ad that wants you to consider owning an Airstream DeSoto. There is a picture taken from ground level looking at the front end of a parked DeSoto and a man and woman that are using it to lounge on as they talk. The headline asks you to "Put yourself in this Picture!" but the text talks about actually driving it instead of using it as a piece of furniture. It talks about grabbing the wheel and having 93 horsepower suddenly at your command and being able to travel along at 80 miles an hour in comfort, "guarded from every usual bump and bounce". It talks about the chassis redisign that has allowed this car to now ride like "the famous Airflow" and how you will feel "as heads turn to watch you go by". It then mentions that "The Airstream costs little more than the lowest-priced cars" and mentions a starting price of $695.
February 23, 1935
Saturday Evening Post
1
$9.00
View DeSoto 45

1939(?)
De Soto - Full color 10" x 13" ad shows several views of a green four-door and has Ted Husing telling the story. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. November 1938
Better Homes and Gardens
0
$9.00 View
De Soto 7

Temporarily
Sold Out

1939
De Soto - Full color 9 3/4" x 13" ad has a photo of a Yellow four-door with a full carload of people talking to a man who is waving to them. The ad headline informs you this car has "Extra Luxury - at No Extra Cost!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1939
Life magazine
1
$9.00
View
De Soto 26

1940
De Soto - Black and white 10" x 13" ad shows a man with his elderly parents in the back seat of his two-door De Soto as they prepare to leave the front of a very nice house March 18, 1940
Life magazine
1
$8.00 View
De Soto 3

1941
Desoto De Luxe - Full color 9 1/2" x 12" ad with a drawing of a Green De Luxe 2-door Sedan driving along a busy street. The ad mentions the price of this car starts at $965 with a headline promising "No Need to Shift or use the Clutch!". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
March 10, 1941
Life magazine
1
$8.50
View
De Soto 17

1941
DeSoto De Luxe Coupe - Full color 9 1/2" x 13" ad with a picture of a Dark Green Coupe being driven by two men past a lady standing in front of a two story house with a low set of mountains in the background. The ad headline describes the car by saying "So Beautiful. It's Low Price is a Surprise. DeSoto De Luxe Coupe $898". The ad text talks about it having a 105-horsepower engine and a Fluid Drive Simplimatic Transmission. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
1
$8.50
View DeSoto 42

1941
De Soto De Luxe Coupe - Full color 10" x 13" ad has a drawing of a Blue Coupe parked by a hanger as Army pilots stand looking at this car. The ad headline says "Pilots Wanted - for America's smartest car..De Soto" and mentions the price of $898. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 19, 1941
Life magazine
0
$8.50
View
De Soto 25

Temporarily
Sold Out

1941
De Soto Deluxe - Full color 10" x 13" ad showing a red two-door stopped overlooking a golf course next to a lake. June 16, 1941
Life magazine
1
$8.50 View
De Soto 6

1941
De Soto - Full color 9 3/4" x 13" ad has a drawing of a Green two-door driving slowly along a beach past the tents and umbrellas while the people stare at this passing vehicle. The ad headline explains that "Fun is where you Drive it!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 14, 1941
Life magazine
1
$8.50
View
De Soto 23

1942
DeSoto - Full color 9 1/2" x 12" ad that shows a blue DeSoto driving along an airport runway as planes are taking off. The ad headline calls this "Car of the Times - Your De Soto. Tomorrow's Style Today". World War II shut down all production of passenger cars several months after this ad came out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1941
Life magazine
1
$8.50
View
De Soto 18

1944
Wartime Contributions - Three color 9 1/2" x 13 1/2" ad that brings to the reader's attention some of the many ways that De Soto was helping the Allied cause to win World War II. The ad has a picture of a plane flying over an area that could be a bombed out landscape and the words "Wing Sections by De Soto" are proudly stamped in red. The text calls for the precision and "faultless workmanship" that is needed for parts used on combat planes everywhere. The ad mentions that, in addition to Plane Wing Sections they are involved in Bomber Fuselage nose and center sections, vital assemblies for anti-aircraft guns and General Sherman Tanks in addition to a variety of manufacturing services. The ad also reminds us that the De Soto / Plymouth dealers are still providing "ample parts and skillful service".
January 24, 1944
Life magazine
1
$8.00
View De Soto / Wartime

1944
DeSoto - Three color 9 1/2" x 13" wartime ad that has six photos that tell the story of the daily existence of War workers E. H. Krug and his pretty daughter Dolores. The ad headline encourages you to "Work with a wartime De Soto" and gives examples of their trips and experiences. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 20, 1944
Life magazines
1
$8.00
View Wartime / DeSoto

1944
De Soto - Three color 9 1/2" x 12 1/2" wartime ad has a drawing that shows a herd of cattle being driven by cowboys on horses who are gathered around a parked De Soto. The ad headline claims tha "Of all the De Soto cars ever built, 7 out of 10 are still running". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 2, 1944
Life magazine
1
$8.00
View
De Soto / Wartime

1945
De Soto - Full color 9 1/2" x 12 1/2" ad placed as World War II was winding down. The ad features on overhead drawing of a city street where a couple that has just gotten married is walking out of the church into a waiting De Soto. The ad headline reminds us that "Of all the De Soto cars ever built, 7 out of 10 are still running.". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1945
Life magazine
0
$8.00
View
De Soto 31

Temporarily
Sold Out

DeSoto
1947 DeSoto - Black and white 10" x 13 1/2" ad that speaks highly of the DeSoto. The quote given is that "DeSoto is the best car I ever owned, regardless of price" say overwhelming majority of new DeSoto owners in a nationwide poll". There is a picture of a 4-Door DeSoto parked so that it can be seen by everyone. There is another bit of salemanship here because just below the car is the statement that it "Lets you drive without shifting". Amazing.
March 31, 1947
Life magazine
1
$8.00
View
DeSoto 48

1948
De Soto - Black and white 7 1/4" x 10 1/2" ad has a drawing of a Four-door viewed from ground level. The ad talks about some of the new features available on this car. There is a small crease on the upper left corner of this ad.
April 12, 1948
Time magazine
0
$7.00
View
De Soto 30

Temporarily
Sold Out

1949
De Soto - Full color 9 1/2" x 13" ad has a front and a side view drawing of a Blue two-door. The ad headline describes "The new De Soto. The car designed with you in mind". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 9, 1949
Life magazine
1
$8.00
View
De Soto 21

1949
De Soto - Full color 9 3/4" x 13" ad has side and a rear view drawings of a Red four-door. The ad text encourages you to check out the car that "Let's you drive without shifting!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 18, 1949
Life magazine
1
$8.00
View
De Soto 28

1949
DeSoto Carry-All Sedan - Full color 9 1/2" x 13" ad with several drawings of a Brown Carry-All. The ad has a large drawing of this car with the rear door and the trunk lid open so that you can see the car set up for sleeping and several smaller drawings of the car in use. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1949
Life magazine
1
$8.00
View
De Soto 20

1949
De Soto Custom convertible - Full color 10" x 13" ad showing this yellow convertible with the top down parked next to a planter. This add has smaller drawing of this car with the top up and has the headline describing it as "The car designed with You in mind". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.. June 13, 1949
Life magazine
2
$8.00 View
De Soto 5

1951
De Sotos - Full color 9 1/2" x 13 1/2" ad that assures us that "No other car rides like a De Soto". There is a picture of the front end of a Red De Soto and the smile on the male passenger's face is visible from the street. The ad calls attention to the facts that the "Oriflow Shock Absorvers swallow bumps", the "Completely Waterproof Ignition System", the "More Powerful High Compression Engine" and the fact that it "Lets you drive withoug shifting". The text talks about the Comfort and Safety (due to the big 12-inch brakes) designed into this car and calls it "A daily dividend in extra value". The ad mentions that they were sponsoring the Groucho Marx show on both radio and television.
April 9, 1951
Life magazine
1
$8.00
View De Soto 46

1952
DeSoto Fire Dome 8 - Full color 10" x 13" ad showing a parked green two-door with several smaller drawings showing new features. The ad headline is "Why you should drive a DeSoto Fire Dome 8" and the text discusses several features that make this car worth considering. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 19, 1952
Life magazine
2
$8.00 View
De Soto 4

1953
DeSoto - Full color 10" x 13" ad has drawings of a red convertible and a blue/gray four door. The ad headline announces "The Distinguished DeSoto". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1953
Saturday Evening Post
1
$8.00
View
De Soto 11

1953
DeSoto - Full color 10" x 13" ad shows photos of both a blue/gray two-door and a red four-door, discusses the six and eight cylinder engines available and the new power steering and power brakes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 4, 1953
Saturday Evening Post
1
$8.00
View
De Soto 9

1953
De Soto - Full color 6 1/4" x 10" ad that is a smaller version of the previous ad. The ad contains photos of a Blue-Gray Two-Door driving past a single story house and a Red Four-Door that is easily driving up a hill. The ad headline lets us know that the text will explain "...why it takes 80% less effort to steer this new De Soto and 50% less effort to stop it!"
May 1953
National Geographic
2
$8.00
View
De Soto 35

1953
DeSoto - Full color 9 1/2" x 12" ad has two photos of their new models. One photo is of a green two door on a curving road in the mountains and the other is of a yellow convertible parked with the top down on a hill overlooking the ocean. The ad headline explains that this is "Why going places is twice the fun and half the work...in a De Soto". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 22, 1953
Life magazine
1
$8.00
View
De Soto 19

1953
De Soto - Full color 6 1/4" x 9 3/4" ad that has a photo of a Brown Four-Door parked in full view of a mountain range and a smaller photo of a Green Two-Door parking with ease behind the other De Soto. The ad headline claims this new car has "A steering wheel you never wrestle...A brake you never jam on...An engine you never nurse...Gears you don't shift!"
June 1953
National Geographic
1
$8.00
View
De Soto 36

1953
De Soto - Full color 9 1/2" x 13" ad has two photos of the 1953 De Soto. The top photo shows a Cream-colored Convertible with the top down parallel parking easily on a city street. The other photo shows a Blue Four-Door stopped by the side of a country road as one of the occupants talks to a man standing next to a horse. The ad headline assures us that "Small spaces seem bigger, long drives seem shorter with De Soto Full Power Steering!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1953
Life magazine
1
$8.00
View De Soto 38

1954
De Soto - Full color 10" x 14" ad that brings our attention to the new DeSoto Automatic. There is a picture, through the front windshield, of a lady driving her DeSoto with blue interior all by herself. The headline says "A beauty? You don't know the half of it till you drive this DeSoto Automatic". The check marks on the side of the ad call attention to the New selection of rich interiors...new smart instrument panel...to the new automatic drive. No clutch. Smooth, silent, swift getaway..to the new power: FireDome V-8 stepped up to a mighty 170 h.p....and to the new level ride: stability on curves...cuts tire squeal on corners.. At the bottom of the page is a picture of an older man driving his Two-Tone Blue DeSoto Two-Door away from an ivy covered building where a young couple are sitting on the steps sharing a book and staring at the car that is just leaving.
February 22, 1954
Life magazine
1
$8.00
View DeSoto 44

1955
De Soto Coronado - Full color 6 1/2" x 9 3/4" ad has a drawing of a Green & White Four-Door against a white background with a lady in a pink formal dress standing by the passenger door. The ad headline states "Announcing the new Coronado...finest De Soto ever!"
January 1955
National Geographic
1
$8.00
View
De Soto 34

1955
De Soto - Full color 8" x 11 1/4" ad with a drawing of a Gray and black four-door stopped so the lady driving can talk to a man standing nearby. The ad headline calls this the "Smartest of the Smart Cars - the New De Soto".
March 21, 1955
Sports Illustrated
1
$8.00
View
De Soto 22

1955
De Soto - Full color 9 1/2" x 13" ad that is a larger version of the previous ad. Shown in the ad is a Gray and Dark Blue Four door Fireflite that has stopped to allow the lady driver to converse with an attentive man. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 21, 1955
Life magazine
1
$8.00
View De Soto 39

1955
De Soto - Full color 6 1/4" x 9 1/2" ad with a Gray and black Two-Door that was driven by a lady who has stopped to talk to a man on the street. This is the same ad as previous ads but in a smaller size.
April 1955
National Geographic
1
$8.00
View De Soto 41

1955
De Soto Sportsman - Full color 9" x 12 1/2" ad has a photo of fashion designer Anne Fogarty sitting in the driver's seat of a red and white two-door looking back toward the camera. The ad headline asks you to "Drive a De Soto before you decide" and the text claims that you will not find a word in the English language that "quite describes the utter satisfaction, the thrill, the delightful ease of driving a De Soto". It is claimed to be able to do what you want it to, "almost at the speed ot thought itself".
May 16, 1955
Life magazine &
June 1955
Holiday
2
$8.00
View
De Soto 24

1956
De Soto - Full color 9 1/2" x 13" ad has a photo of a Yellow convertible parked with the two occupants standing up and looking out the back of the car with a pair of binoculars. The ad mentions that this car is the Official Pace Car of the 1956 Indianapolis 500-Mile Race and the headline encourages you to "Drive a De Soto before you decide". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1956
Life magazine
2
$7.50
View
De Soto 29

1957
DeSoto - Full color 10" x 13" ad shows a red and white four door and talks about how the car is "perfect car for a woman (and her family, too)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 24, 1956
Life magazine
0
$7.50
View
De Soto 10

Temporarily
Sold Out

1957
De Soto - Full color 9 1/4" x 12" ad with a drawing of a Red & White Two-Door with a lady in a red suit standing next to it. This ad is the same as the previous ad but in a slightly smaller size yet it is still larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1957
Better Homes & Gardens
1
$7.50
View De Soto 40

1957
De Soto - Full color 6 1/2" x 9 3/4" ad has a drawing of a Red & White Two-Door driving up an incline in a western setting. The ad headline informs us that the text will explain how "8 big advances make the 1957 De Soto the most exciting car in the world today!"
February 1957
National Geographic
0
$7.50
View
De Soto 32

Temporarily
Sold Out

1957
De Soto Station Wagons - Full color 9" x 12" ad for their 4 Models in station wagons. The ad has a large picture of a Green and White Fireflite Shopper that is stylish enough for a formally dressed couple to use as transportation to an event. In addition to this model it mentions the FireSweep Shopper, the FireSweep Explorer and the Fireflite Explorer. The ad headline claims that "De Soto wagons are bigger, smarter,...and prices start close to the lowest!". The text talks about some of the features available and there are two smaller pictures at the bottom that show how "Rugged and Roomy" the cargo space is and also mentions the "Rear-facing seat" that was available in the Explorer models. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1957
Better Homes & Gardens
0
$7.50
View De Soto 43

Temporarily
Sold Out

1958
DeSoto Fireflite station wagon - 10" x 13" full color ad showing a family all dressed in white climbing into a blue and white wagon. The ad headline claims this car has "Room for the whole darn tribe!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. March 17, 1958
Life magazine
1
$7.50 View
De Soto 2

1958
De Soto Fireflite Station Wagon - Full color 6 1/2" x 9 3/4" ad with a photo of a family of seven, all dressed in white, loading into a Blue and White Station Wagon. This ad is a smaller version of the previous ad. The ad headline claims that this car has "Room for the whole darn tribe!"
March 1958
National Geographic
1
$7.50
View
De Soto 37

1959
De Soto - Full color 10" x 13" ad has a photo of a Red & White two-door parked on a narrow road next to a small lake as the male driver sits and talks to a walking lady as other people check this car out. The ad headline states "Announcing the new '59 De Soto all new inside and out!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1958
Life magazine
&
November 25, 1958
Look magazine
2
$7.50
View
De Soto 1

1959
DeSoto - Full color 9 1/2" x 13" ad shows a red and white two-door pulling away from a rustic looking building as several people wave goodbye. The ad headline says "Here comes the all-new '59 DeSoto with the fabulous Adventurer engine".
November 17, 1958
Life magazine
0
$7.50
View
De Soto 15

Temporarily
Sold Out

1959
DeSoto - Full color 10" x 13" ad that highlights their Sports Swivel Seats that De Soto introduced. There is a somewhat overhead picture of a Light Colored Convertible with the top down demonstrating just how easy it is for a Lady to enter or exit this car without having to worry about hiking-up her skirt. The headline says "Bless De Soto for making seats that let you step out like a lady!" and, in the picture, both front seats are shown in the swiveled position so it will be obvious to the reader what to expect. The text speaks mostly about the Swivel Seats but does mention the "smartly styled" interiors as well as the "magnificent ride...roominess...and power". The ad maintains that a De Soto is "The smart way to go places".
February 16, 1959
Life magazine
0
$7.50
View
De Soto 13

Temporarily
Sold Out

1959
DeSoto - Black and white 10" x 13" ad that has a photo of a man burdened down with bags of groceries using his foot to shove the door closed. The ad headline encourages all users to "Go ahead - Slam it".
March 23, 1959
Life magazine
0
$7.50
View
De Soto 16

Temporarily
Sold Out

1960
DeSoto - Full color 10" x 12 1/2" ad shows a Blue Four-Door parked on the beach as nine people don wetsuits and skin diving equipment and prepare to enjoy the water. The ad headline states "Let's go beneath the surface..." and the ad text talks about what is beneath the surface of this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1960
Life magazine
2
$7.50
View
De Soto 14









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