Buick Misc Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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YEAR
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1923
Buick Sport Roadster. Ad contains long list of "Equipment" August 1, 1922
Vogue
1
$9.00 View
Buick 6

1925(?)
Buick. Ad shows an unnamed model and gives prices for 16 different models October 1925
The American Boy
0
$9.00 View
Buick 4

Temporarily
Sold Out

1926(?)
Buick. Ad contains prices of 16 different models. Ad has small marks November 1925
The American Boy
1
$8.50 View
Buick 7

1927
Buick open Roadster with rumble seat. Ad has small stains on it July 1927
The American Boy
1
$7.00 View
Buick 5

1927
Buicks - Black and white 9 1/2" x 13 1/2" ad that tries to impress you with the Reputation that Buick has built up in their 23 years of production. The ad has a picture of a new Buick from the front over the headline claiming that "A car's reputation like a man's character, is built - not conferred". The text mulls over what it takes to develop a good reputation and how Buick has done enough to accomplish the fact of having one. It reminds us again that "When Better Automobiles are Built - Buick Will Build Them". There is a small stain at the top of this ad.
August 1927
The American Boy
1
$7.00
View
Buick 64

1928
Buick "You should see the hills they use to test Buicks at the Proving Ground" Small stains on one side of ad November 1927
The American Boy
1
$7.00 View
Buick 8

1934
Buick - Full color 6 1/4" x 9 3/4" ad has a photo of a Black Sedan parked against a light green background. A man is sitting in the driver's seat while two ladies are taking their time getting into the back seats. The ad headline identifies this car as "Buick - with Knee-Action Wheels".
March 1934
National Geographic
1
$8.50
View
Buick 41

1934
Buick - Full color 6 1/4" x 9 1/2" ad has a photo of a Green Four-Door against a gold background. The ad headline claims this car gives you "Assurance of Complete Motoring Satisfaction."
April 1934
National Geographic
1
$8.50
View
Buick 37

1935
Buick - Full color two-page 19" x 13 1/2" ad that urges you to buy a Buick bacause Hollywood seems to be using them in all of their movies. The headline over a Dark Four-Door Buick claims that "Hollywood - Creator of Style - Chooses Buick for Its Own". Pictured in the ad are scenes from several movies with a Buick proudly taking part. There are scenes from Gold Diggers from 1935, from Babbitt, from Bordertown, from Desirable, from Living on Velvet and from Big Hearted Herbert. The text talks in general terms about the features and quality of the 1935 Buicks and claims the prices start at $795 (and go all the way up to $2175) and urges you to consider one.
February 23, 1935
Saturday Evening Post
1
$8.50
View
Buick 69

1936
Buick - Black and white 8" x 14" newspaper ad placed by G.A. Bowne Inc. stating that at $765 this "is the lowest list price ever put on a Buick." March 18, 1936
Grand Rapids Herald
1
$8.50 View
Buick 17

1936
Buick Century - Black and white 3 3/4" x 6 1/4" ad for the car that spends most of it's time on the road. There is a picture of a Century driving past a gas station attendent, remember them, who is able to do nothing more than tip his hat. The ad headline says "Nodding acquaintance only" and the text talks about how this car "goes a long and thrilling way between refreshments". The text also mentions that the Century costs between $1035 and $1135 and the Buick models start at $765.
March 20, 1936
Grand Rapids Herald
1
$8.50
View
Buick 55

1936
Buick Century - Black and white 3 3/4" x 6 1/4" newspaper ad with a picture from the front of a Two-Door 5-passenger Buick Century Victoria Coupe. The headline claims that "Ladies Love It!" and with a price of $1055 I'm sure the men did too. The text talks about a few of the features that made it attractive to both men and women.
March 24, 1936
Grand Rapids Herald
1
$8.50
View
Buick 56

1936
Buick Century - Black and white 3 3/4" x 6 1/4" newspaper ad for the Buick Century with a 120-horse-power valve-in-head straight-eight engine. The ad has a picture of this car passing under a stoplight with the headline "Always on the 'Go'" and claims the car will go from "10 to 60 in less than 20 seconds". The ad mentions that the eight cylinder car starts at $765 at Flint, Michigan.
April 3, 1936
Grand Rapids Herald
1
$8.50
View
Buick 52

1937
Buick Roadmaster - Full color 9" x 13 1/2" ad that tries to "explain the increasing frequency with which Buick is seen in high places". The picture in the ad, reflecting their ads from the mid-sixties, shows the front end of a Black Buick Roadmaster at an angle with five warmly dressed people on both sides of it looking at something off to the right. The Roadmaster is identified as being "one of four great Buicks" and claims the model shown is the Six-Passenger Four-Door Sedan which was priced at $1275. Prices for other Buicks started at $765 and the text indicates that the Spirit of Youth was built into each and every Buick.
February 1937
Town & Country
1
$9.00
View
Buick 68

1940
Buick - Three color 9 1/2" x 13 1/2" ad with a drawing of a Buick stopped by the side of the road while people talk to the driver and gawk at the car. The ad headline calls it a "Smart Spot for Your Money too!" and quotes a price of $895 for the Business Coupe. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
May 13, 1940
Life magazine
0
$8.00
View
Buick 26

Temporarily
Sold Out

1941
Buick Limited - Black and white 6 1/4" x 9 1/2" ad has a photo of a Dark Colored Four-Door parked on a driveway in front of a house. A man is leaning against the driver side door as he talks to an attractive lady by the house. The ad headline asks you to "Buy Buick's Best!"
April 1941
National Geographic
1
$8.00
View
Buick 46

1942
Buick Wartime Ad - Black and white 9 1/2" x 13 1/2" ad that talks about several of the ways that Buick was contributing to the war effort. There is a picture of a man working on a Pratt & Whitney engine that was produced by Buick and the headline calls him "Unsung Hero Number One". The text explains that, in addition to building these Pratt & Whitney engines, Buick is treining approximately 50 soldiers a week on how to service these engines and keep them running when overseas. A good engine is worth so much more when serviced by a trained mechanic.
December 21, 1942
Life magazine
1
$8.00
View
Wartime 75
/ Buick

1944
Buick Wartime Ad - Black and white 9 1/2" x 12" ad with a drawing of an elderly mother reading a letter. The ad headline explains that "A Pilot's letter advises" 'Better fly Buick'" and talks about how the son, who is flying Liberator bombers, feels so secure in these planes that are powered by Buick engines. This ad is larger than my scanner bed so the outer edges will not be visible in the scanned view.
March 20, 1944
Life magazine
1
$8.00
View
Wartime 32
/ Buick

1948
Buick - Black and white 9 1/2" x 12 1/2" ad that relates to the readers of the magazine they have chosen to advertise in. The headline calls the Dark four=door Buick that is being driven on a country road by two ladies, "Harvest on the Highway." The text talks about the Feel of the car, right from the start and mentions items such as having Four Coil Springs and the use of Vibra-Shielding which prevents vibration build-up. It mentions the Fireball power that will propel you more easily, the massive X-braced frame and a rigid full-length torque-tube. It also tries to explain the mystery and magic of the Dynaflow-Drive which means that you no longer have to shift and gives a list at the bottom of the page of the Features included on your new Buick.
March & July 1948
Country Gentleman
2
$8.00
View
Buick 30

1948
Buicks - Black and white 9" x 12" ad for the value and sensibility of buying a 1948 Buick. The ad has a picture of a couple standing proudly on each side of a new Buick with the headline claiming they are at the "Smartest place for a Family Settlement". The text describes the style of Buick, talks about the "30-odd new advances" and highlights the sensational Dynaflow Drive. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1948
Better Homes & Gardens
1
$8.00
View
Buick 58

1949
Buick - Black & white 10" x 13 1/2" ad shows a drawing of a Buick two-door and asks the reader "Want your dollars in the Driver's seat?" June 1949
Country Gentleman
1
$8.00 View
Buick 16

1950
Buick - Black and white 8 3/4" x 11 3/4" ad has a drawing of a Four-door being driven by two ladies down a residential street. The ad headline calls this vehicle a "Moving Picture that's a family favorite". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1949
Better Homes & Gardens
1
$8.00
View
Buick 35

1951
Buick - Full color 9 1/2" x 13" ad has a drawing of a red four-door being driven through the countryside by a happy-looking couple. The ad headline let's you know that "Here's where you hit the Jack Pot". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 19, 1951
Life magazine
1
$8.00
View
Buick 28

1951
Buick - Full color 9 3/4" x 14" ad shows a green two-door with two passengers driving along a road that goes next to the beach. The ad headline claims that "it takes three to make a Bargain". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1951
Life magazine
1
$8.00
View
Buick 27

1951
Buick - Full color 9 1/2" x 13" ad for the features that make this year's car worth buying. The ad has a picture of a Green Two-Door being driven up a road next to a lake that has sailboats docked and waiting to go out. The ad headline asks you to "Put your foot down - and lead a new life". The ad has a long list of features for which the claim is made "No other car provides all this:". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$8.00
View
Buick 47

1952
Buick - Black and white 9 1/2" x 12" ad has a photo of a Four-door being driven by a smiling couple through a hilly rustic countryside. The ad headline says this car has "Elbowroom - Country Style". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1951
Country Gentleman
1
$8.00
View
Buick 32

1952
Buick - Full color 10" x 13" ad shows a blue four-door driving down a country road and has the headline asking "Want to go steady?". The ad talks about the stability and comfort of this car's ride.
October 8, 1951
Life magazine
1
$8.00
View
Buick 18

1952
Buick - Black and white 10" x 14" ad that makes example of how good was Buick's Power Steering. The ad headline says that "One hand does it with Buick's Power Steering" and the ad text tries to explain it in further detail. There are five pictures on the right side that were portions of a movie that showed a car being driven on the street in a number of unique methods. The ad says that "A lot of people may not know it - but some cars can turn in a smaller circle than others - and a Buick can turn in shorter radius than any car of its size". They claim that is true of any Buick - with or without power stedring. They claim that this is the greatest advantage since Dynaflow Drive.
August 11, 1952
Life magazine
1
$8.00
View
Buick 79

1952
Buick - Black and white 9 3/4" x 13 1/2" ad has a drawing of a Buick showroom where a salesman is showing a new Buick to a man, his wife and their young son who is checking out this car's front lights. The ad headline wants to know "How do you explain this popularity?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 8, 1952
Life magazine
1
$8.00
View
Buick 31

1953
Buicks - Black and white 7 1/2" x 11" ad that introduces the Golden Anniversary Buick. Over a picture of the front end of a 1953 Buick is the headline that says "Out of Great History comes a New History Maker. With the world's first Fireball V-8 - and literally dozens of other advanced engineering features". The text explains how their "50 years of experience" have been drawn upon to "develop and perfect what we believe to be the most advanced V-8 engines that has come from a drawing board". It also talks about redesigning the frame, the Brakes, the Whole Chassis as well as the Twin-Turbine Dynaflow transmission and now, "the next move is up to you".
February 1953
Farm Journal
1
$8.00
View
Buick 65

1953
Buick Roadmaster - Black and white 6 1/2" x 9 3/4" ad has a picture of a light-colored Two-Door being driven among the stars. The ad calls this car the "Star of the silky way" and explains that it is their Golden Anniversary Roadmaster. There is mention of many of the features in this car throughout the text.
May 1953
National Geographic
2
$8.00
View
Buick 40

1955
Buick - Full color 9 1/2" x 13 1/2" ad for the car that is designed to give you Thrills. The ad has a picture of a Blue and White Two-Door being driven past a row of parked cars with the skyline of a city in the background. The ad headline says of this car "Coming or going - it thrills you!" and the ad talks about the 236 hp engines in the Roadmaster, Super and the Century and the 188 hp engine in the low-priced Special. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 7, 1955
Life magazine
2
$8.00
View
Buick 50

1955
Buick 4-Door Riviera - Full color 9 3/4" x 13 1/2" ad with a drawing of a Blue Riviera that has stopped outside of a large house that is all set up for a party. The driver is talking to some of the many guests that have stopped to look at this car because "It's what America wanted - and it's going great guns". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 16, 1955
Life magazine
1
$8.00
View
Buick 36

1955
Buick Four-Door Riviera - Full color 9 1/2" x 13" ad with a picture of a Black Riviera with a Red Top being driven by a happy couple on a curving road through farmland in the process of being harvested. The ad headline assures you that, with this car "When it's your will - you're away!" and mentions that Buick's Variable Pitch Dynaflow Automatic Transmission and what a difference it will make for your driving comfort. It tries to describe how amazing the ride is with the power available but ends by saying "Drop in for a visit with us this week to check things for yourself".
August 15, 1955
Life magazine
2
$8.00
View
Buick 49

1955
Buick Super Riviera - Full color 10" x 13" ad showing a red two-door with a couple seated inside as the ad proclaims "You're looking at excitement at rest" June 13, 1955
Life magazine
1
$8.00 View
Buick 12

1956
Buick Century - Full color 10" x 13" ad shows a Red and White Two-door Century traveling on a road past an airport with a plane taking off. The ad headline says "Flashing new getaway from the very first inch. Buick has added another thrill to the spectacular Variable Pitch Dinaflow Drive". It also mentions as "New" in these cars "Precision-Balanced Chassis, engineered all new from front to rear for extra-rugged roadability", "V-8 Power Peaks in every Buick", "Variable Pitch Dynaflow - with double-action take-off", "Deep-Oil-Cushioned Luxury Ride - with all-coil springing and true torque-tube drive", "Sweep-Ahead Styling - with Fashion Color Harmony inside and out", "Smoother-Action Brakes with Suspended Pedal", "Stepped-Up Gas Mileage in all Buicks" and "Safety Power Steering for instant and sonstant response". December 5, 1955
Life magazine
2
$7.50 View
Buick 13
1956
Buick - Full color 10" x 13 1/2" ad that calls attention to their Variable Pitch Dynaflow Transmission. There is a picture of a Green and White Four Door Buick Century driving on a roadway past an airport where several planes are landing or preparing to take-off. The headline taunts that "Now Dynaflow goes airplanes one better (The take-off's terrific even before you switch the pitch!)". The text gives an explanation saying that in an airplane the pilot has to make manual changes to the pitch of the propeller blade but with the 1956 Buick wit the Dynaflow transmission the pitch is changed for you, you "just for the pedal". In addition to the transmission the ad talks about the "big, new 322-cubic-inch V8 engines" along with the handling and styling.
February 20, 1956
Life magazine
1
$7.50
View
Buick 66

1956
Buick Estate Wagon - Full color 10" x 14" ad with two views of a Blue & White Estate Wagon. Between these two is a headline that asks "Heard what happened to the price of this one?" and, the answer is, never to be answered. The top drawing is of this car looking at it from the side and the other view is of it from the back angle and it has the tailgate open with a young boy moving potted plants around and his father outside bringing up a taller plant. This car was brought to you in two different models, with compression of 8.9 to 1 in the small-car-priced Special and with 9.5 to 1 in the high-performance Century. It offers the newest version of their Variable Pitch Dynaflow Drive and other basic features. It was claimed that it offered a low, low price too. Jan 9, 1956
Life magazine
2
$7.50 View
Buick 2

1956
Buick four door - red February 6, 1956
Life magazine
1
$7.50 View
Buick 3

1956
Buicks - Full color 10" x 14" ad for the Respect and Popularity being shown to the 1956 Buicks. There is a picture of a Two-Tone Blue Two-Door Buick being driven along a country road in a hilly part of the country and the headline says "We hear it from thousands: 'Best Ride Yet'". The text alks about the compliments and the enthusiasm being generated by people for the styling, the ride and the powerful engines and encourages you to take a ride for yourself and find out what all the talk is.
March 19, 1956
Life magazine
1
$7.50
View
Buick 61

1956
Buick - Full color 10" x 13" ad shows a drawing of a green two door flying up a hilly road and promises that it's got "Plenty of Zoom at the top".
April 16, 1956
Life magazine
1
$7.50
View
Buick 22

1957
Buick - Full color 10" x 14" ad for the car that looks Good yet Drives Better. There is a picture of a Powder Blue Four Door with a lady behind the wheel on a tree-covered city street and the headline the assures you that "You get Plenty of Ginger Behind This Glamor". The text starts talking about the styling then talks about the transmission, the performance and the handling and urges you to see your Buick dealer as soon as possible. The ad proudly mentions that this is the "Only car in the world with Variable Pitch Dynaflow".
February 18, 1957
Life magazine
1
$7.50
View
Buick 59

1957
Buick - Full color 9 1/2" x 14" ad that talks about some of the changes made in the 1957 Buick. There is a picture of a Red and White Two-Door Buick being driven up a slight incline on US-57 and the headline urges you to "Get into the newest number on the highway". The text talks about the change in the "massive, gleaming grille", dwells on the Variable Pitch Dynaflow automatic transmission and lets us know that Buick now has a 364 cubic inch engine to pull those tons of steel panels. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 18, 1957
Life magazine
1
$7.50
View
Buick 60

1957
Century Estate Wagon - Full color 9" x 12" ad for this practical wagon with the stylish lines. There is a large picture of a Red and White Wagon parked in front of a house with a mother walking one of her children to the car while the other stands waiting by it's side. There is another picture from the rear of a man loading boxes and suitcases into the rear and the headline calls it "Smart as mink...busy as a beaver". The ad text talks first about the styling, copied after the Riviera, then the room and then gives specifics about the measurements and the engine package. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1957
Better Homes & Gardens
1
$7.50
View
Buick 57

1959
Buick - Full color 9 1/2" x 14" ad that tells you that "In so many wonderful ways - you're better off with a Buick!". At the bottom of the ad is a picture of a lady whose White '59 Buick is parked next to a passenger train where different businessmen are getting off and one has stepped next to the Buick and is talking jovially with the female driver. The ad mentions the Le Sabre (the thriftiest Buick), the Invicta (the most spirited Buick), and the Electra (the most luxurious Buick). It gives a list of various options that were available and claims that the 1959 Buicks were "A new class of fine cars within reach of 2 out of 3 new car buyers". January 19, 1959
Life magazine
2
$7.50 View
Buick 9

1959
Buick - Full color 10" x 14" ad that introduces you to the Most Talked-About Style Of Today". This is the 1959 Buick which is shown sitting in a driveway getting loaded up with a man, his wife, and their two children. The car is a Black Convertible Buick, with it's top down, and they seem to be ready to take an afternoon drive. The text tells us that "Right from the start there was talk about this '59 Buick's style. Clean, fresh, totally new, designed to stay new for years to come...and as the year rolls on, more and more we hear enthusiasm from owners for the pleasures beneath the eye-stopping style. Owners tell of 15 to 18 miles per gallon", don't want to many people reading about that, "from the engines and transmissions Buick ever built. They talk of the amazing quietness of these cars and of their superb riding comfort and roadability. They take the extra safety of brakes found only on Buick in America today...big, fast-acting, sure-footed brakes with aluminum front drums, fin-cooled both front and rear".
June 29, 1959
Life magazine
1
$7.50
View
Buick 83

1960
Buick - Black and white 10" x 13 1/2" ad that calls attention to their Turbine Drive and their Easy Power Steering. There is a picture of a lady sporting a wide grin as she drives her new Buick on a curving road that follows the coastline of a wooded lake. The headline introduces "The Turbine Drive Buick '60 with Easy Power Steering" and the caption has the lady saying "P.S. it's one feature I'll never go without!". The text tells the story of when this lady went to the dealer to purchase a new car and she had several options in mind that were important to her. The salesman urged her to drive the demonstrator that was equipped with the Easy Power Steering and that drive added another item to her "must-have" list.
October 19, 1959
Life magazine
1
$7.50
View
Buick 62

1960
Buick - Full color 9 3/4" x 14" ad that introduces a Light Blue Four-Door Buick as one of "The Turbine Drive Buick '60". This car has been driven by a well-dressed couple out to a secluded piece of land and they are enjoying the falling of evening as they cuddle and make plans. The text says that this is "Classic New Beauty at Buick's All-Time Best. Today's expression of Buick's traditional distinctive look...solid, authoritative, and in faultless good taste. Three magnificient series: Buick Le Sabre - the lowest-priced Buick, Buick Invicta -the high-performance Buick, Buick Electra - the finest Buick of all!".
February 8, 1960
Life magazine
1
$7.50
View
Buick 82

1960
Buick - Full color 10" x 13" ad shows a family launching their boat that had just been towed to the bay behind their new blue four-door.
May 23, 1960
Life magazine
1
$7.50
View
Buick 19

1961
Buick - Full color 10" x 13" ad shows a lady parked by the "Thornwood" train station in her black convertible as she waits for a gentleman to arrive.
March 17, 1961
Life magazine
1
$7.50
View
Buick 20

1961
Buick Wildcat - Full color 10" x 13" ad showing a light gold four-door going up an incline toward a house under construction. "The Wildcat's got a new 'bite'" November 7, 1960
Life magazine
2
$7.50 View
Buick 11

1961
Buick - Full color 10" x 13" ad shows a red Buick convertible parked on a raft and being poled across a river in a very "Tom Sawyer" type-scene. There is a boy standing on the back fishing and another one sitting right behind the front door fishing and talking to his mother who is sitting in the front seat. The father, well, he is standing at the rear of the raft poling it along. The headline under the picture says "Look what's happened to route 66". This ad is mostly for Control Arm Suspension which, if you drove a Buick after driving another car, you would be sold on a Buick.
April 14, 1961
Life magazine
2
$7.50 View
Buick 15

1962
Buick Invicta - Full color 9 1/2" x 13" ad has photos of a Black Convertible with the top down. One photo shows the car parked with a lady in a black bathing suit posturing on the back deck while the man fiddles with something in the back seat and another photo of the car being driven away. The ad headline claims this car has "Advanced Thrust". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 24, 1961
Life magazine
1
$7.50
View
Buick 39

1962
Buick Wildcat - Full color 9 1/2" x 12 1/2" ad has a drawing of a maroon two-door with a white top moving at high speed across a multi-colored ground. The ad headline describes "Buick introduces Torrid new Luxury Sports Car! First with the sure-footed wallop of Advanced Thrust!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1962
Life magazine
1
$7.50
View
Buick 29

1962
Buick Wildcat - Full color 10" x 13 1/2" ad that announces the Wildcat. Pictured is a light-color with a black top Wildcat driving away from the reader with the illusion of high speed. The ad says that "Buick introduces torrid new luxury sports car! First with the sure-footed sock of advanced thrust". The ad says that this is the "Only car of its kind with Advanced Thrust positioning of the engine over the front wheels". The result of this is "Arrow-straight tracking even in stiff crosswinds. Pancake flat cornering on curves. An exhilarating feel of sure-footed power behind the wheel". The ad mentions the Wildcat at the bottom of the ad but also mentions the New Skylark Convertible.
May 22, 1962
Look magazine
1
$7.50
View
Buick 78

1963
Buick Riviera - Full color 9 3/4" x 12 1/2" ad has a close-up photo of a lady sitting comfortably in the back seat of a light colored Riviera. The ad headline has this serene beauty thinking "This car is mine". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 22, 1963
Life magazine
1
$7.50
View
Buick 33

1963
Buick Riviera - Full color 9 1/2" x 12 1/2" ad with a picture of a Light Blue Riviera parked on a highly polished black floor that is picking up reflections of overhead lights. While this car proudly sits a man in a dark business suit stands pensively with his back to the camera, staring at this car and looking like he is trying to make a decision. The ad headline asks the question that we all have asked, or somebody is sure to have asked, "Should you have a pilot's license before you buy a Riviera". The ad talks mentions some of the performance specifications of this car and talks about some of the features that are standard on this car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 4, 1963
Look magazine
1
$7.50
View
Buick 51

1963
Buick Riviera - Full color 10" x 13" ad shows an "in-motion" shot of a red Riviera and a side view of a silver Riviera. The ad headline assures you that "The Riviera wasn't built just to be beautiful".
June 21, 1963
Life magazine
1
$7.50
View
Buick 25

1963
Buick Riviera - Full color 10" x 13" ad showing a red Riviera and talking about it's "split personality" August 9, 1963
Life magazine
1
$7.50 View
Buick 14

1964
Buick Riviera - Full color 10" x 13 1/2" ad that shows many of the things worth bragging about in a 1964 Buick Riviera. The ad contains a series of pictures of a White Riviera taken in a flat expanse of land with a range of small mountains far off in the distance. The first picture shows the driver's side of the car coming at the camera with the headline saying "Here's where man and Riviera get to know each other". The three smaller pictures show the dashboard from outside the car, a side view of this car and a slightly blurred view of this car driving away. The text describes your first experience at driving this car and what you are bound to notice such as the fact that "before this driving has been pretty uninteresting".
March 27, 1964
Life magazine
1
$7.50
View
Buick 63

1964
Buick Wildcat - Full color Two-Page 9 1/4" x 9 1/2" ad with a photo of a Maroon Two-Door Sport Coupe being driven through a maroon landscape. The ad headline warns "Everybody out of the rut...the '64 Buicks are here".
November 1963
National Geographic
1
$7.50
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Buick 45

1964
Buick Wildcat - Full color two-page 15" x 13" ad for just how exciting it can be to drive one of these cars. The left hand page of the ad has a black and white picture of a lady with a devious smile on her face as she stands with a racing helmet under her arm and a headline that asks "Is the '64 Buick Wildcat really wild?". The right hand page of the ad shows a Red Wildcat Convertible with the top down being driven through an out-of-focus landscape with the caption giving the obvious answer, "...the wildest!". The ad text mentions many of the options available with this car and includes the phrase "above all, it's a Buick". Both pages of this ad are larger than my scanner bed so the outer edges will not be visible in the scanned view.
November 16, 1963
Saturday Evening Post
1
$7.50
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Buick 53

1965
Buick Riviera - Full color 9 1/2" x 12 1/2" ad with a picture that shows a Bronze Riviera against a white background with a lady in a white suit leaning against the driver side door. The ad text mentions that "An almost impossible thing happened to Riviera on the way to '65. It got even better." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1964
Esquire
1
$7.50
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Buick 48

1965
Buick Riviera - Full color 6 1/2" x 9 3/4" ad has a photo of a lady in a mink coat leaning against the passenger side door of a Light-Colored Riviera. The ad headline encourages you to "Drive a Riviera home tonight. Who cares if people think you're younger, richer and more romantic than you really are?"
February 1965
National Geographic
1
$7.50
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Buick 43

1965
Riviera Gran Sport - Full color 9 1/2" x 13" ad with an angled view of a Red Riviera Gran Sport and a headline that warns you that "A 360-hp Wildcat V-8 isn't all that's new with Riviera Gran Sport. But what a start." The text claims that there is enough "new: on this car to "easily spend a party or two talking enthusiastically". It reminds us that this car and the Skylark GS received the "Cars magazine's fifth annual 'Performance Cars of the Year' award" and makes us aware that there are more things to discuss about this car that what is on the surface. It suggests that you not spend your time talking about it though, instead you should go to your Buick Dealer and drive one.
April 9, 1965
Life magazine &
May 4, 1965
Look magazine
2
$7.50
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Buick 67

1965
Buick Riviera Gran Sport - Full color 10" x 13" ad showing an angled shot of a Blue Riviera which the ad headline calls "The Riviera with muscles on its muscles". The ad explains that Riviera has had admirers for it's style but now it will have them for it's power too. This Gran Sport comes loaded with a 425-cubic inch, 360 h.p. engine with other options available too. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 16, 1965
Life magazine
2
$7.50
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Buick 21

1965
Buick Gran Sport - Full color 10" x 12 1/2" ad that asks the question "How did the new Buick Gran Sports win Cars Magazine's "Performance Cars of the Year" Award" and answers "Handsomely. Very handsomely". This ad shows a Red Two-Door angled with the passenger side up. The text says that "You don't win an award like that with wishy-washy cars". The ad informs us that the Gran Sports include both the Rivera and the Skylark. We are told that they have a secret weapon under their hoods, Wildcat V-8 performance. This, we are told, was noticed by Cars Magazine the first time they turned a GS on.
April 20, 1965
Look magazine
1
$7.50
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Buick 80

1965
Buick Riviera - Full color 10" x 13" ad shows an angled shot of a Riviera being held onto by a young lady. The ad headline mentions "Ever notice how many cars look like copies of Buick's Riviera? Rough copies"
June 25, 1965
Life magazine
1
$7.50
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Buick 23

1965
Buick Riviera - Full color 9 1/2" x 13" ad that has a photo of a Dark Blue Buick Riviera, twisted at somewhat of an angle, parked in front of a lady in a White and Black checked suit and a dark hat while the caption says "The closer you get to Riviera, the further it is from everything else on the road". The text tells us that "It is true that certain other cars look a little like Riviera, expecially if you stand off a ways and kind of squint. And no wonder. A car as successful as Riviera is bound to have imitators. But the resemblance comes to a sudden halt when you settle yourself in one of Riviera's buckets and set things in motion. This is an honest-to-goodness thoroughbred, with a Super Turbine automatic funnelling 325 horsepower back to you". At the end of the text it asks the certain question, "Wouldn't you really rather have a Buick".
July 16, 1965
Life magazine
1
$7.50
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Buick 81

1967
Buick Wildcat Custom Sport Coupe - Full color 10" x 13" ad with a red two-door parked against a red background as a well-dressed woman stands at the rear. This ad for "The Tuned Car" also features several smaller photos of the car's interior, the comfort of the small passengers and the impressive power plant..
October 21, 1966
Life magazine
2
$7.50
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Buick 24

1967
Buick Riviera - Full color 10" x 13" ad showing a white Riviera parked by sand dunes with a man standing behind the front fender and another figure, possibly an alien, standing at the top of the dune with the sun behind it. The ad calls it "The Tuned Car" and there are four smaller pictures that show points of interest of this car. December 9, 1966
Life magazine
2
$7.50 View
Buick 10

1969
Buick Riviera - Full color 6 1/4" x 9 1/2" ad with a photo of a Gold-Colored Riviera parked next to some golfers in mid-swing. The ad headline says that "No wonder Buick owners keep selling Buicks for us."
November 1968
National Geographic
1
$7.50
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Buick 44

1971
Buick Centurion - Full color 9 1/2" x 12" ad has a photo of a Brown Two-Door parked next to a small lake. The couple that must have driven up in the car are sitting at the edge of the water enjoying the relaxation. The ad headline claims that "We give you better reasons to buy a new car than anybody else" and the ad lists several of these reasons. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 19, 1971
Life magazine
1
$7.50
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Buick 42

1973
Apollo - Full color Four-Page 8" x 10 3/4" booklet stapled into Time magazine. This booklet introduces the Apollo to the waiting public with the first page showing us "The difference between a small car and a small car by Buick".The second, third and fourth page talk more about why this car is not "just" a small car but a Buick with descriptions and pictures before ending with specifications.
May 28, 1973
Time magazine
1
$7.50
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Buick 76

1975
Buick Line - Full color 68-page Dealer Brochure that covers their entire line of cars. This is a pretty complete brochure devoting four to six pages to each model having numerous pictures and specifications available. The last two pages have Safety Features and popular Options..
Dealer
1
$10.00
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Buick 73

1976
Buick - Full color 73-page Dealer Brochure for the entire line of Bucks available this model year. The brochure contains several pages devoted to each model plus one page with drawings of the different models offered for each. It then has the which is 31 pages of more complete information about the cars with the last page being the 1976 Buick Safety Features.
Dealer
1
$10.00
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Buick 74

1977
Buicks - Full color 8 3/4" x 11 3/4" 73-page Dealer Brochure with information and pictures about all of the models offered this year, There are pages of interior and exterior photos as well as pages of specifications and dimensions with a list of all options.
Dealer
1
$10.00
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Buick 71

1978
Buicks - Full color 75-page Dealer Brochure for the cars being sold by them after "75 Years of Greatness". On the first two pages of the brochure is a picture of the Buick Club of America with 41 classic Buicks lined up for display.The table of contents indicate that pages 4 through 52 are dedicated to each and every model available this year along with pictures and information. Pages 53 through 76 have specific information on the different systems on this year's Buick and specification for the main models. There is a small piece of the cover which has the paper torn off and is visible in the scanned view and there is a mild stain about 2" by 3/4" on the back few pages.
Dealer
1
$10.00
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Buick 72

1978
Exterior Colors_Full color 6 1/2" x 10 1/2" sheet with the available colors for the different models. The front of the sheet shows the seven Vinyl Top Colors and the back side of the xheet has the colors available for the Buick, the Special Skyhawk and Skylark colors, theSpecial Century, Regal, LeSabre, Estate Wagon, Electra and Rivera colors and the last is Special Rivera colors.
Dealer
1
$8.00
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Buick 75

1982
Century - Full color 7 1/2" x 10 1/2" ad with a picture of a Silver Four-Door parked in the driveway of a happy man. The picture caption calls this "The year of the Century" and there are three other pictures of this car from different views and angles. The ad text gives glowing descriptions of this car and it's features and mentions the fuel mileage of the 2.5 Liter L-4, the 3.0 Liter V-6 and the 4.3 Liter V-6 Diesel.
February 22, 1982
Sports Illustrated
0
$7.50
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Buick 54

Temporarily
Sold Out

1984
Buick Olympia - Full color 9 1/2" x 12" ad has a photo of a Light-Colored Four-Door parked on a dark floor with a large group of athletes standing behind the car. The ad headline states that "Buick is proud to help fuel the Olympic flame." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1984
Life magazine
1
$7.50
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Buick 38

1988
Buicks - Full color 9" x 11" 41-page Dealer Brochure that discusses all o the models available that year. The brochure is filled with pictures and information for the models and ends with a four-page Buick Buyers Guide that mentions what extras were available with each model.
Dealer
1
$10.00
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Buick 70









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