Auto Battery Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Delco-Remy
Black and white 5 3/4" x 9" ad that talks about the Engine Cranking Time and the fact "that one minute is Really Important". The text explains that this is the most important thing that a bettery will have to do, START YOUR CAR, and it probably won't have to do it for more than one minute a day. It claims that the Delco-Remy Battery is the best battery for the job and reminds us that "Delco Batteries are original equipment on 43% of all new cars sold today". It also claimed that Delco-Remy was the "World's Largest Manufacturer of Automotive Electrical Equipment".
April 1940
Popular Mechanics
1
$8.00
View Battery 6

Delco
Black and white 9 1/2" x 14" ad for their Auto Batteries. This wartime ad dealt with the necessary care that drivers and car owners of the period when new cars were not available to replace the cars on the road had to devote to their automobiles. Under a picture of a Delco bettery was the headline that brought attention to "Your Responsibility as a Partner in Wartime Transportation". The ad mentions the overall care of a car that people had to pay attention to and calls attention to the care that should be given to your battery. It mentions some of the things that owners could do and suggests going to a Delco dealer for assistance and when it was necessary to replace your battery. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 24, 1944
Life magazine
1
$8.00
View Battery 4

Delco
Black and white 9 1/2" x 13 1/2" ad for the reliability of a Delco battery for the people at home during the war. There is a large picture of a battery with the Delco insignia proudly displayed on the sign and the headline identifies this battery as "Your Servant in Essential Wartime Driving." The text talks about the millions of people who are using a Delco batteries for starting up for their "essential rounds of wartime duties". It urges proper maintenance and going into your Delco dealer for a checkup at least once each month.
March 20, 1944
Life magazine
1
$8.00
View Battery 9

Delco
Three color 5 3/4" x 9" ad geared toward getting you to replace your old battery with a Delco. Against a green background we see a nice, clean Delco Battery with the headline asking you to "Replace with a Delco Battery for Good Service for a Long Time". The few words used in this ad make you fully aware of the large variety of batteries that Delco had to offer by saying that "Delco Batteries for Passenger Cars, Trucks, Buses and Tractors are sold by Delco Battery Dealers everywhere" and insists that they were prefered "wherever wheels turn or propellers spin".
February 1949
Popular Science
1
$8.00
View Battery 7

Delco
Three color 10" x 13" ad for the Delco Battery for which it is said that it is "Every inch an active storehouse of power!". Ths picture in the ad shows someone holding a tapemeasure to a partially disassembled Delco battery but they are holding it from the 2 inch slot up to the 10 inch. Just a little bit of nonsense. The ad says that "A battery must handle thirty or more jobs in the average car today - and you can depend on a Delco to do it, because every inside inch that ought to be working - is working!. Delco's are made to save you from battery cares - and nobody can surpass Delco for successful experience in doing just that". In the bottom left hand side there is a little box that says "Check these Delco features". These include Full-Size Plates, Power-Ful Case, Generous Liquid Reserve and Exclusive "Expander" Formula.
September 20, 1954
Life magazine
1
$8.00
View
Battery 10

Delco
Full color 10" x 13" ad with a photo of a Delco battery on a pillow with an alarm clock next to it and a sleeping cap covering one of it's terminals and cell caps. The ad headline describes the Delco DC as "the dry charge battery that sleeps until it's sold". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 6, 1958
Life magazine
1
$7.50
View Auto Battery 2

Exide
Black and white 7 1/4" x 10 1/2" ad which shows an air traffic controller talking a plane down. The ad headline calls him the "Traffic Cop of the Airways" and describes the many different vital roles that the Exide storage batteries fill.
January 19, 1948
Time magazine
1
$8.00
View Auto Battery 3

Prestolite
Three color 9 1/4" x 12" ad with Yankee catcher Yogi Berra. The ad has a photo of him in his catcher's equipment and has him saying "I add water only 3 times a year". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1951
Life magazine
0
$8.00
View Prestolite / Berra

Temporarily
Sold Out

Prestolite
Three color 5" x 12" ad with Yankee shortstop Phil Rizzuto. The ad has a photo of him swinging a bat and has him claiming that "I add water only 3 times a year". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 10, 1951
Life magazine
1
$8.00
View Rizzuto / Prestolite

Sears
Black and white 7 3/4" x 10 3/4" ad for their DieHard Batteries. There is a picture of a DieHard battery standing next to a automobile dashboard with a mile or so of wiring ripped out and a stereo tape player waiting to be installed. The headline makes the claim that "The DieHard rules the dashboard jungle" and the text makes the claim that "Size for size, it's America's most powerful car battery - by 35%". The text reminds us of the additional electrical items that cars were having to deal with and claims that the DieHard may be the same size as the other company's batteries on the outside but, on the inside where it counts, they are bigger. It reminds us of the ease of finding one of the 2500 Sears stores to buy or have one replaced but, with a five year guarantee, that shouldn't need to happen.
October 1968
Hot Rod
1
$7.50
View Battery 8

Varta
Full color 10" x 13" ad in German from a German magazine. The colorful ad shows a picture of a sample battery and lists many of the car manufacturers (all European) that use this brand as well as having a picture of a happy lady and young child looking out of the passenger side window of a red car. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1968
Bunte Illustrierte
1
$7.50
View Auto Battery 1

Willard
Black and white 9 1/2" x 13 1/2" ad for their 110 Battery. The ad has a picture of an older man pushing a car that a woman is steering and the headline suggests that you, and he, should install "The Most Powerful Automobile Battery of its size ever built by Willard, the Willard '110'". It "Gives you the Extra Capacity sometimes SO Badly Needed" and the text offers the proof of having 51 plates instead of the usual 39. It is claimed to fit "most passenger cars - and in this service carries a 2 year or 24,000 mile adjustment policy". The ad mentions the many different useages of Willard batteries such as Beacon Lights, Original Equipment, Farm Light, Modern Trucks and Signals and Alarms.
February 23, 1935
Saturday Evening Post
1
$8.50
View Battery 5










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