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| Three color 7 3/4" x 11 1/2" ad that lets the lady of the house know that they now have machines that do the laundry for you. The ad has a picture of a lady sitting leisurely in a chair with a book on her lap and a smile on her face. The ad headline claims that this ad is "To the woman who could never think of reading like this on washday". The ad text talks about the old-fashioned washdays as lasting from the time the lady got up to the moment she chose to go to bed and was probably not done at that point. It also warns that washday will "steal more of Youth and Beauty than the other six days can hope to recover". It then teases that all the lady has to do is make a phone call to a laundry representative who will come rushing to her home to show her how to achieve this wonderful bliss. |
March 1930 Better Homes & Gardens |
1 |
$9.00 |
View Appliance 84 |
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| Bendix |
Black and white 9 1/2" x 13 1/2" ad for their Automatic Home Laundry. The headline warns you to "Prepare to be flabbergasted...when you watch a Bendix wash clothes" and the set of three pictures shows a lady having this experience. In the first picture the lady and her young son are standing in front of the washer as she explains to him how easy it is. In the second picture they are sitting at the beach with a picnic basket finally "free to play" and in the third they are back home and the lady is hanging her clothes to dry and singing the praises of her new Bendix. The text mentions the many things that this item does, automatically, and goes into more detail about many of them. |
June 9, 1941 Life magazine |
0 |
$8.00 |
View Appliance 226 |
Temporarily |
| Bendix |
Three color 9 1/2" x 13" ad for their Automatic Washer. There is a drawing of a serious cople sitting at the dinner table working on their budget with enough bills in hand to be spilling over the table and into the hands of their young child sitting on the floor. The headline says to them that "You'll be dollars ahead with the washer that's years ahead!" and the text talks about the reasons that this statement is true. You will save effort because "The Bendix does the work", you will "Save gallons of hot water", you will "Save money on your clothes budget" and you will save your aching back. There is a drawing of the latest model and the caption urges you to find out how good they are by asking your neighbor how she likes hers. |
November 1947 McCall's |
1 |
$8.00 |
View Appliance 225 |
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| Bendix |
Black and white 10" x 14" ad for their Duomatic Washer-Dryer All-In-One. There is a picture of a lady fast asleep while, in the next room, a single machine is quietly taking care of all of her laundry needs. The caption of the picture says "Have you ever seen a dream washing...and drying?" and the headline claims that "The Bendix Duomatic washes and completely dries faster than you ever dreamed. Half a dozen dresses in as little as 58 minutes!". The text explains how the complete cycle works and says that you can set it to function as a washer only, a dryer only or both. It mentions that it is available as Gas or Electric and that you can have it for as little as $3.20 per week. |
March 19, 1956 Life magazine |
1 |
$7.50 |
View Appliance 154 |
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| Bendix |
Full color 10" x 14" ad for their Tumble Agitator Washer. There is a symbolic picture of a lady and her Bendix washer perched on a rock that is surrounded by flowing water at the edge of a cliff overlooking a forest with a waterfall in the background. The headline calls it the Latest advance in Lint-Free washing!" and the text tries to explain the difference in washing action. It also claims that your clothes will last up to 25% longer and that you will save in water and detergent. |
October 1, 1956 Life magazine |
0 |
$7.50 |
View Appliance 155 |
Temporarily |
| Easy |
Three color 7 3/4" x 10 3/4" ad for their Combination Washer-Dryer. There is a picture of host Arthur Godfrey smiling and leaning against one of these units with the headline claiming that "Good Housekeeping accepts this statement: This great new Easy washer-dryer solves your space problem. It's the space-savingest combination ever built". The text claims that it is a full-size washer and a full-size dryer all fitting into any 27 inch wall space. The text talks about the features built-into this model and claims that with the push of a button "It washed and dries clothes in one continuous operation". |
June 1956 Good Housekeeping |
0 |
$7.50 |
View Appliance 137 |
Temporarily |
| Frigidaire |
Black and white 10" x 13" ad for their Filtra-matic Dryer. There is a picture of a smiling housewife tossing clothes from her washer into her Frigidaire Filtra-matic Dryer while the headline claims that "Here's a brand new workless way to dry your clothes". The text begins by saying that the "New Frigidaire Automatic Dryer dries fast, safe and sunshine-sweet - yet never throws steamy heat or sticky lint around the room!" and talks about the wonderful - and exclusive - Filtrator. The ad mentions a Frigidaire Washer and challenges you to "Determine NOW that some day you'll own a Frigidaire Leisure Laundry". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1952 McCall's |
0 |
$8.00 |
View Appliance 144 |
Temporarily |
| Frigidaire |
Black and white 9 1/2" x 13" ad for their sturdy washer. The ad has a picture of a happy lady standing next to her Frigidaire washer that has a man's hat placed on the back of the panel. The ad headline claims that "A good washer is like a good man" and the ad says it is because they are both dependable, powerful but with a touch as tender as love. The ad describes how this washing machine meets those three criterion. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10, 1962 Life magazine |
0 |
$7.50 |
View Appliance 52 |
Temporarily |
| Frigidaire |
Full color 9" x 13 1/2" ad for their Jet Action Washers. The picture shows a time-line of where washing machines have gone with the first one, the lady in the back, being Grandma with a Wringer Washer in 1907. In the middle we have Mother in 1937 standing next to her first Automatic Washer and in the front is the lady of today with her Frigidaire Jet Action Washer. The text gives a lot of laundry steps that will be removed from anyone who chooses to purchase and use this wonderful new machine. |
September 18, 1964 Life magazine |
1 |
$7.50 |
View Appliance 220 |
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| General Electric |
Full color 9 1/2" x 13" ad for their Filter-Flo Washing Machines. The ad headline claims you will get "No Lint Fuzz on Clothes!" and claims the machine "cleans and re-cleans wash water to give you cleaner clothes". One picture shows two socks that have magnifying glasses that allow you to see that the one washed in this new machine has less "fuzzies" that the other one does. Another picture shows that these units come in 5 Mix-or-Match Colors" and the last picture shows a lady lifting the lid of her washer while it is in-cycle so you can see what to expect when you bought one of them. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1956 Life magazine |
0 |
$7.50 |
View Appliance 129 |
Temporarily |
| General Electric |
Full color 10" x 12 1/2" ad with the headline "New as today's fabrics...1959 G-E 5-Cycle filter-Flo Washer". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 13, 1958 Life magazine |
0 |
$7.50 |
View Appliance 29 |
Temporarily |
| General Electric |
Full color 9 1/2" x 13 1/2" ad for their Filter-Flo Washer with Automatic Bleach Dispenser . The top picture shows a young mother examining her white laundry items and the caption says "Problem: to store, measure, dilute and add bleach to your wash water...and avoid risk of bleach damage". The answer is described as being this new unit from General Electric and there are three smaller pictures that show a month's supply of bleach being added to the machine, the controls to set the amount to be added and the non-clogging moving filter that will allow "No Lint Fuzz". The larger picture in the ad shows a satisfied mother holding her happy daughter who is draped in the item the mother was so concerned about in the first picture. The ad also mentions a few other features this machine provides. |
January 25, 1960 Life magazine |
1 |
$7.50 |
View Appliance 199 |
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| General Electric |
Black and white 9 3/4" x 13 1/4" ad for the General Electric 18-lb Extra Capacity Dryer. The ad headline says that you could "Gain 6 pounds and save $10.00" and, before you think that somebody's weight-loss program has gone bad, read the rest of the ad. It says that if you "Buy a new General Electric 18-lb Extra Capacity Dryer between now and Oct. 16th, 1971, and here's what'll happen. First, you'll get a model that holds up to 6 more pounds of dry wash that a regular-sized 12-lb. dryer. Second, you'll get a $10 refund. Just present the completed coupon to your participating GE dealer and have him validate it. Then send it, along with your warranty card, to your General Electric District Office. In no time, you'll be $10 ahead. But, what's more important, you'll be one dryer ahead. A dryer that, along with holding almost 50% more dry wash than a regular-sized model, has a lot going for it". |
October 1, 1971 Life magazine |
1 |
$7.50 |
View Appliance 301 |
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| Hamilton |
Three color 4 3/4" x 10 3/4" ad for their Automatic Clothes Dryer. There is a picture of a happy housewife working the controls on her Hamilton and singing "Dry your clothes the Hamilton way, ready to iron or put away!". The text explains what a time-saver this unit will be and talks about some of the physical chores that will be subtracted from your workday. It then lists several "Exclusive Hamilton Features!" and urges you to "Throw away the Badge of a Drudge!". |
April 1951 Good Housekeeping |
0 |
$8.00 |
View Appliance 194 |
Temporarily |
| Hamilton |
Full color 10" x 13" ad for their washers and dryers. The ad headline claims "You and Hamilton work wonders with the new wash-and-wears". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 9, 1959 Life magazine |
0 |
$7.50 |
View Appliance 26 |
Temporarily |
| Hoover |
Black and white 9 1/2" x 13 1/2" ad for their compact and portable Spin-Drying Washer. There is a picture of a run-down 24-hour Coin Operated Laundry with, visible through the window, a lady folding her clothes as she runs another load. The headline asks you to "Stop washing your dirty linen in public" and the text describes how easy and economical it is to use one of these units. There is an overhead view of this unit so you can put into perspective their claim about it being able to roll into a closet when not in use. |
March 10, 1967 Life magazine |
1 |
$7.50 |
View Appliance 221 |
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| Hotpoint |
Full color 9 1/2" x 13 1/2" ad for their Washers and Dryers. There is a picture of a family of five dressed up and standing next to their Pink Hotpoint Washer and Dryer with their shoes off. The headline makes the claim that "Everything thry're wearing (yes, everything!) will be perfectly washed and dried in their Hotpoint Home Laundry". The text talks about the fully automatic features and asks you to notice how happy the Mother looks. It also mentions the 33% savings in water usage and talks about the variety of items these machines will accomodate. |
October 1, 1956 Life magazine |
1 |
$7.50 |
View Apliance 157 |
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| Kelvinator |
Full color 9 1/2" x 13" ad for their different kind of washer that prescrubs automatically. The ad headline claims that there is "Now a remarkable way to get clothes cleaner with less wear. Kelvinator - the washer with the Golden Touch". The text in the ad makes claims for this product such as tht it Prescrubs for you, that it Safely washes all fabrics, that it Saves wear on clothes, that it Rinses 3 seperate ways, that the Golden Touch agitation has no gears to go wrong, that it comes with a 5-year parts guarantee and that it Saves water and detergent. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 24-31, 1963 Saturday Evening Post |
0 |
$7.50 |
View Appliance 83 |
Temporarily |
| Laundrall by Jacobs |
Full color 9 1/2" x 12 1/2" ad for The Completely Automatic Home Laundry. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1946 McCall's |
0 |
$8.00 |
View Appliance 12 |
Temporarily |
| Maytag |
Three color 5 1/4" x 11 1/2" ad that says it can forsee that there will be "No more button troubles for Billy's rompers!". The top picture shows a mother holding up a pair of her smiling son's pants. There seems to be several large buttons on the waistband. Lower pictures say that it has "Maytag's Roller Washer Remover" and that it has "Maytag's exclusive Gyrafoam Water Action" which will give longer life to everything you wash. One thing that I noticed is that, in the more common ads of today, you will notice that the items are mentioned as Colorful but this one has a description that says "The careful Maytag with the long-life aluminum tub". |
July 1938 Better Homes & Gardens |
1 |
$8.50 |
View Appliance 231 |
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| Maytag |
Three color 9 1/2" x 14" ad for their Post-war Washing Machine. The ad has a picture of a husband and the daughter of a woman taking her, blindfolded, through a door so that she can come face-to-face with her new appliance. The ad headline claims "Will you be surprised!" and the ad refers to it, several times, as being "a beauty". This washer still has the ringer on it which was finally replaced with the spin cycle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 6, 1946 Life magazine |
0 |
$8.00 |
View Appliance 51 |
Temporarily |
| Maytag |
Three color 9 1/2" x 13 1/2" ad for their State-of-the-Art Washing Machines. The ad has a picture of a lady wearing an apron holding the door open for two two deliverymen who are holding up her new washing machine. The entire scene is framed with a big red heart and the lady is pointing to her new Maytag appliance and saying "That's what I've been waiting for". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 28, 1946 Life magazine |
0 |
$8.00 |
View Appliance 54 |
Temporarily |
| Maytag |
Black and white 9 1/2" x 13 1/2" ad for the convenience of haveing a Maytag Washer. There is a picture of a shiny unit sitting in the laundry room as, through the window, we can see the housewife hanging sheets to dry on the outside line. The headine has her saying that laundry is now "No real work at all - I just boss the job!". There are pictures that try to illustrate features such as the Cast-Aluminum Tub, the Gyrafoam principle and the Roller Water Remover. |
May 12, 1947 Life magazine |
0 |
$8.00 |
View Appliance 172 |
Temporarily |
| Maytag |
Full color 7 1/2" x 11" ad for their Automatic Washing Machines and the fact that, for up to 3 Generations, people have been using Maytag Washers. There is a small picture of a Mrs. C. D. Chapin of Columbiaville, Michigan with her unit with a Double-Walled Tub, Roller Water Remover, Gyrafoam washing section and Sediment Trap. There is a larger picture of young Mrs. Leon Martin of Detroit showing her new Maytag Automatic Washer to her Mother and Grandmother. The text talks about some of the features of this and other units and the ad also has a small picture of a Maytag Dutch Oven Gas Range. |
November 1952 Farm Journal & Good Housekeeping |
2 |
$8.00 |
View Appliance 168 |
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| Maytag |
Black and white 10" x 14" ad for their Automatic Washer. There is a picture of Mrs. A. G. Erwin, Jr. of Wilmette, Ill taking items that need to be washed from her daughter Courtney while her husband stands holding six-week old Patricia from a safe distance. The headline claims this unit "saves water! saves suds! Adjusts to all size loads of clothes - Maytag's new Automtic Water Level Control" and assures us that there will be "No half-clean clothes!". The text talks about the way it cleans the clothes, the kind of dirt that it cleans, claims that "Mothers love it", that "Husbands love it too" and tempts us with "A Matching Maytag Dryer!". |
March 29, 1954 Life magazine |
1 |
$8.00 |
View Appliance 160 |
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| Maytag |
Black and white 9 3/4" x 13 3/4" ad for the Maytag Automatic Washer and Dryer. This is a very unique ad, showing a little girl standing with her back towards us as she turns her head back to see the reader. The ad headline says that "She will buy a new Maytag before her mother needs another". The ad then goes on to say that "This is a strong statement but the facts back it up. We have hundreds of three-generation Maytag families on record where the original machine (grandmother's) is 30 to 40 years old and still working. Did we hear you say, "That's all very well, but everybody knows that nobody builds things to last the way they used to"? We don't know about everybody, but we do know about Maytag. And here's an example: Just over a year ago, a Maytag Highlander Automatic Washer was selected at random from the assembly line. We worked it day in and day out for 10,145 hours (15,213 loads). That's equal to 50 years' normal home use! During this two-generation span, the Maytag had to be serviced just six times. The service cost averaged only $2.00 a year. This time, insist on a Maytag and get dependability - year after year". |
February 17, 1961 Life magazine |
1 |
$7.50 |
View Appliance 287 |
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| Maytag |
Black and white 10" x 13 1/2" ad that has a family that says that "We had 11 good reasons for buying a Maytag". There are eleven children, not quite in order because there is a baby lying on the floor. If you read the ad you will find that this is the Lennon family, known as the Lennon Sisters. The mother claims to do four or five loads a day, seven days per week. Their first Maytag lasted for eight years and ten children. When it was time to replace she replaced with another Maytag and that is only two years and one child into the time. She claims to not have had any repairs necessary on either of the Maytag's she has used. |
April 14, 1961 Life magazine |
1 |
$7.50 |
View Appliance 261 |
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| Maytag |
Black and white 9 3/4" x 13 1/2" ad for "A new dryer for women who hate ironing (Don't they all?)". The ad photograph has a picture of a smiling woman examining her laundry fresh out of the dryer. The ad claims that "This new Maytag shuts itself off before wrinkles are baked in" and that it "Feels clothes for moisture with 72 electronic fingers, more sensitive than your own". It then claims that "Every woman who has ever bent over an ironing board will bless this new Maytag Dryer with Electronic Control that feels the clothes for moisture as they dry. Just as you often do. The Maytag does this with 72 electronic "fingers". When these sensitive fingers feel that the clothes are dried exactly the way they should be, off goes the heat. Automatically". They claim that for wash 'n wear the only button that you press is the button that starts the dryer and that gone forever is the need for the puzzling dryer charts. |
November 3, 1961 Life magazine |
1 |
$7.50 |
View Appliance 268 |
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| Maytag |
Black and white 9 3/4" x 13 1/2" ad that is for the Maytag Automatic Washing Machine. There are eight smiling ladies sitting there, holding a picture up of another one, and the ad headline says that they have "A Maytag for their classmate in the jungle". The text says that "It looked as though Sister Philomena in Cochabamba, Bolivia, had thrown a curveball to her former high school classmates and friends in Mission Circle No. 32, Elyria, Ohio. When they wrote Sister asking what she needed, her answering letter suggested a washing machine. Here was the catch: The mission clearing near Cochabamba is surrounded by South American jungle. Electricity supply very uncertain. No hot water. And the nearest repairman in La Paz, a hundred miles of mountains away. The eight Elyria ladies asked themselves, 'If I were in a jungle and had to pick out a washing machine, which make would it be?' It happened that all eight had had personal experience with Maytags and they liked what they had discovered first-hand about Maytag dependability. So they turned their problem over to The Maytag Corporation. Sister Philomena now has a Maytag, wringer-type, powered by a gasoline engine. Mission Circle No. 32 is happy they chose a Maytag, for, as they told us, if repairs were ever needed, Sister Philomena in Cochabamba must make them herself. If you don't live in a jungle, you can enjoy a Maytag Automatic with the same reputation for dependability as Sister Philomena's and with all these advanced features: An Automatic Bleach Dispenser ends bleaching mistakes, a Lint-Filter Agitator eliminates lint problems, an Automatic Water Level Control saves money, a Safety-Lid stops action in seconds when opened, and a Zinc-coated Steel Cabinet protects against rust". |
February 2, 1962 Life magazine |
1 |
$7.50 |
View Appliance 293 |
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| Maytag |
Black and white 9 1/2" x 13 1/2" ad that is for Maytag - the dependable automatics. The ad has a picture of a photo album with the one page that is being shown reflecting many of the family and, the headline asks, "Why Maytags keep popping up in the Shaw family album". The text tells us that "Dealer Joe Winningham in Adamsville, Tennessee, thinks he sold two generations of the Shaws on all their Maytags. But he's wrong. Unless he considers Mother Shaw one of his salesmen. (That's her snapshot in the center of the album above.) It was Mother Shaw who persuaded her sons Larry and David, and married daughters Doris Richter, Clarice Fowler, Sue Covey and Martha Guinn to buy Maytag Washers and Dryers. She did it by letting them in on the fact that first her Maytag Wringer Washer and then her 9-year-old Maytag Automatic Washer never had a serviceman's hand laid on them. These machines worked a total of 15 years on a can of oil, and, perhaps, a mother's will power. Did Mother Shaw do right by her family? Well, so far, repairs on each of the Maytags in those six families wouldn't break a $10 bill. And their average age is something over 4 years. P.S. Dealer Joe Winningham now concedes that Mother Shaw, plus Maytag dependability at a reasonable price, was largely responsible for the Shaws being an all-Maytag family. We'll put it up to you. Wouldn't Maytag Dependability be the deciding factor for you?" The ad then lists the many new features that are offered in their units now. |
October 19, 1962 Life magazine |
1 |
$7.50 |
View Appliance 299 |
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| Maytag |
Black and white 9 1/2" x 13" ad with a headline that says that "The Websters have a 39-year-old marriage and a 33-year-old Maytag". This headline is placed just under the picture of the two of them, and a corsage, at the time of their wedding. The headline goes on to say that "The Maytg has had 4 repairs...the marriage never needed any". The ad tells the story about Glenn, the husband, buying a new washing machine for his wife on Christmas 1930. She had two children and he didn't have to buy her another Maytag until Christmas Day, 1963 which was 39 years from the day that they were married. |
April 3, 1964 Life magazine |
1 |
$7.50 |
View Appliance 257 |
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| Maytag |
Black and white 10" x 14" ad that talks about "The Maytag that went to summer camp and stayed 20 years". There is a photo of an evening campfire where about 30 children are sitting around it roasting marshmellows and holding them up in the night air. This is identified as being Broadview Farm Summer Camp and it says that their Maytag "just didn't seem to know when to quit". You have to consider that the number of children that it has handled were 150 each summer plus about 15 staff members. It has required less than 3 dollars a year for repairs. Then you have to consider the fact that this washer was already 20 years old when they started using it. Unfortunately, or not, it was put into retirement last year and replaced with a brand-new Maytag Automatic with 8 wash cycles including a fast rinse cycle that's perfect for cleaning bathing suits and beach towels. Amazing. |
August 23, 1963 Life magazine |
1 |
$7.50 |
View Appliance 256 |
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| Maytag |
Black and white 9 1/2" x 13" ad for the durability that is built into their Washers and Dryers. There is a picture supposedly taken in the laundry room of the Stadium Court Apartments in Portland, Oregon where four ladies along with various kids are working the single washer and dryer steadily. The headline says that "52 tenants haven't worn out this Maytag Washer and Dryer" and the text explains that in two years there have been 8,344 loads done by these industrious tenants. The claim is made in the ad that these and the other 16 washers and dryers that service the 400 tenants of this complex are regular home models, the dryer being a Maytag Halo-of-Heat Dryer while the washer is a regular automatic with the standard features that only the best units have. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1964 Life magazine |
1 |
$7.50 |
View Appliance 135 |
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| Maytag |
Black and white 9" x 13" ad from their series on how durable their laundry appliances were. This ad has a picture of the family of Mr. and Mrs. Harold Bodell of Roseville, Michigan posing in what is probably their front yard. The headline says that "Two sets of twins keep Mrs. Bodell's Maytag on double duty" and you look again at the picture and realize that there are two sets of twins in this group. It is no surprise that the mother seems to have a dazed look on her face and the text talks about the difficulty in keeping this many people, so close together in age, supplied with clean clothes, especially when some of the kids try and make it more difficult. It also claims that, after two sets of twins, the washer has only recently needed its first minor repair. |
June 5, 1964 Life magazine |
1 |
$7.50 |
View Appliance 163 |
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| Maytag |
Black and white 10" x 14" ad that refers to some people who live on an island. The statement under the picture of seven people standing on a dock as a tugboat goes by says "The Wertenbach's Maytag came to South Bass Island 16 years ago. The repairman still hasn't made the trip." The text talks about how in 1948 they bought a washing machine and kept it for 16 years with never a need for a trip from a repairman. Now they have bought a new Maytag and they have hopes that it holds up as well as the old one. Mrs. Wertenbach still hasn't made up her mind as to which of the new features she likes best. |
September 25, 1964 Life magazine |
1 |
$7.50 |
View Appliance 280 |
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| Maytag |
Black and white 10" x 13 1/2" ad for the Maytag Automatic Washer. This ad starts off with the statement that "In 1955, Mrs. Loughlin married Mr. Loughlin and adopted her mother's 3-year-old Maytag" next to a photo of the happy occasion. The occasion that I am referring to is the wedding, not the adoption of the Maytag. The ad claims that "It was a smart move on both counts. 9 years later she's had 5 little children and the Maytag's only had 3 little repairs". Not a bad record. "When Thomas and Dolores Loughlin of Bridgewater, New Jersey, were married, her mother gave them her 3-year-old Maytag Automatic Washer. Nine years, 5 children and 3 minor repairs later, they decided it was time to give their 12-year-old Maytag a rest". They went shopping for another Maytag and got a model with 2-speeds and a ton of other features. |
February 26, 1965 Life magazine |
1 |
$7.50 |
View Appliance 285 |
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| Maytag |
Black and white 9 1/2" x 13" ad for the reliability of the Maytag Laundry Appliances. The ad has a picture of a bedroom with two cribs end to end, two babies standing in them and two more children crawling on the floor. The headline claims "208 diapers a week and not a squawk form Mrs. Fraser's Maytag. The sub-headline says that "Even with four children in diapers at the same time, her Maytag has needed only a few changes.". The text then says that "Mrs. Richard Fraser of Des Moines, Iowa, has two good reasons for remembering February 17, 1960. First is her husband's discharge from the Army. Second is the used Maytag Autmoatic Washer her father gave her to help set up permanent housekeeping. Of course, then, there were only two little Frasers. By May of 1964 there were six (thanks to two sets of twins). And the four of them, all in diapers at the same time. This means two loads of diapers every day plus at least three loads of other laundry. Aside from a few minor ailments, Mrs. Fraser's Maytag (which is now actually 10 years old) has performed its duty admirably. She says she couldn't ask for more. We don't mean to upset her applecart, but there's a new Maytag Automatic with a special diaper cycle that she ought to look at. After all, who could use it better?". |
May 14, 1965 Life magazine |
2 |
$7.50 |
View Appliance 167 |
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| Maytag |
Black and white 9 1/2" x 13" ad for the extra time that having a New Generation Washer and Dryer will allow a family to spend together. The ad has a picture of the Meyer family of Newport, Ohio fishing and having a good time on their pontoon boat as it floats along a river. There is another picture of Mr. and Mrs. Meyer standing together with their four young children and the headline, referring to the fishing picture, says that "Sometimes the six Meyers take a day off to go fishing" then counters with "But there's never a day off for their New Generation Maytags". The text explains that Mr. Meyer bought his wife a Maytag because his Mother has had one for 25 years and that was good enough for him. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
0 |
$7.50 |
View Appliance 134 |
Temporarily |
| Maytag |
Black and white 9 3/4" x 13" ad for the Maytag Automatic Washer and Dryer. This ad has a picture of the Dubler Family standing there and you might think that there were three, four or even five of them. But no, there are twelve of them, standing on the front porch of their home. The ad headline says that "Mrs. Dubler figures her 6-year-old Maytag Washer and Dryer are just getting broken in". It then says, "After all, her mother's Maytag is 39 years old, and still going strong". The ad says that "Six years ago, Mrs. Kenneth Dubler of San Diego, California decided it was high time to follow her mother's example. She finally bought a Maytag Washer of her own. And a Dryer, too. The 12 Dublers supply their Maytags with everything from permanent press slacks and dresses to diapers - four loads a day, seven days a week. The Maytags keep working merrily away, with just one small repair in six years. You can get a New Generation Washer and Dryer, with a lot of new features Mrs. Dubler's Maytags don't have. Giant new washing capacity. Space-saving Dryer design. And a choice of decorator colors. But one thing hasn't changed. When you have a lot of living to do, and laundry's the last thing you want to worry about, Maytag makes the Washer and Dryer you can depend on". |
April 21, 1967 Life magazine |
1 |
$7.50 |
View Appliance 286 |
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| Maytag |
Black and white 10" x 14" ad for another Washer and Dryer that has presented a family with an amazing amount of washes. There is a picture of the now 12 members of the Smiley family standing behind, and in front of, their Maytag washing machine. The picture is entitled "A little surprise for Mrs. Smiley's Maytag" and continues with "Just when her 6-year-old Maytag thought it was through with diapers, along came little Amy". They claim that it has lasted for the six years without a single repair needed and the ad mentions several improvements that might be needed by the Smiley family. |
May 19, 1967 Life magazine |
1 |
$7.50 |
View Appliance 255 |
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| Maytag |
Black and white 9 1/2" x 13" ad for the quality and reliability of their Washers and Dryers. There is a picture of the family of Mr. and Mrs.Lapointe of Mason City, Iowa all gathered around the family sofa, the mother and father, five boys, five girls and eight pairs of glasses. The headline says that "Mary Jane Lapointe writes that her mom's Maytags haven't taken a day off in 13 years". The information, which came from a letter from Mary Jane Lapointe, claims that the washer and dryer were purchased new in 1954 and are still working with not a single breakdown and Mary Jane intends to buy Maytags when she becomes a homemaker too. |
April 19, 1968 Life magazine |
1 |
$7.50 |
View Appliance 164 |
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| Maytag |
Black and white 9 3/4" x 13 1/2" ad for Maytag Automatic Washing Machines. Leaning on the railing of their Newport, Rhode Island home is Mr. and Mrs. Walsh and their eight children, all wearing clean clothes. The ad headline says that "Mr. Walsh sold all kinds of washers. He sold his wife a Maytag". The subheadline says that "He steered her right. Her Maytag Washer has already put in 12 hard years without a single repair bill". Sounds like they got the best kind for their money. "Mrs. Peter Walsh could have had her pick of many different makes of washers in her husband's furniture store in Newport, Rhode Island. But he advised her to get a Maytag. That was back in 1957, and she's glad she listened to him. Her Maytag has seen 6 of the 8 Walsh children through diapers. Not to mention doing all the regular wash for a growing family. For a long while it's been averaging 25 loads a week. Yet it hasn't needed one repair in all these years. Today you can get New Generation Maytags with many new features. A washer with giant capacity and numerous cycles. A dryer with Electronic Control that's perfect for permanent press. We don't say that all Maytag's will equal the record that Mrs. Walsh has enjoyed. But we do say this: Dependability is what we aim to build into every Maytag". |
June 14, 1968 Life magazine |
1 |
$7.50 |
View Appliance 289 |
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| Norge |
Black and white 5 1/4" x 14" ad for the Automatic Washer that is so good that it eliminates the need to call it Washday. There is a picture of a happy housewife reaching up to the panel of her Norge to touch the Start button while the headline explains that you should "Press here to eliminate washday!". The text talks about the "5 Warm Rinses", the "Tangle-Free Spin Drying", the fact that there is "Not even a dial to set" and that it has a "New, larger agitator". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1952 McCall's |
0 |
$8.00 |
View Appliance 145 |
Temporarily |
| Norge |
Black and white 9 1/2" x 14" ad for their 4-Way Dryer. The headline claims that the "New Norge 4-Way Dryer tailors the drying "weather" to fit the fabric" and the first picture shows a lady using the "New Hamper-Dor" that "funnels clothes right into the dryer". This was a door on the front that had the hinges on the bottom rather than on the side so that transfering the clothes from the washer to the dryer was thought to be an easier process. The text explains that there were four different settings: For Regular Washables, For Synthetics, For Fussy Woolens and For Nylons and Cashmeres and the ad contains several more pictures and descriptions aobut features on this unit. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
0 |
$7.50 |
View Appliance 143 |
Temporarily |
| Norge |
Full color 10" x 13" ad shows the "World's First Truly Automatic Washer". The ad shows how the Norge Dispensomat injects any or all washday wonder products...automatically. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 13, 1958 Life magazine |
0 |
$7.50 |
View Appliance 28 |
Temporarily |
| Philco |
Full color 7 3/4" x 10 3/4" ad for their Gas Duomatic Washer-Dryer. The ad has several pictures of this 26 3/4" unit being hidden in different places around the house and claims that "With this new Philco Duomatic Washer-Dryer you'll never lug laundry again!". |
March 1959 Good Housekeeping |
0 |
$7.50 |
View Appliance 98 |
Temporarily |
| Speed Queen |
Three color 4 3/4" x 10 3/4" ad for America's Fastest Home Laundry. There is a large picture of a Speed Queen washer with a wringer on the top and smaller pictures above this of other units, The headline claims that this unit "Washes up to 7 Loads Per Hour" and the text rreminds you that no washer is capable of drying clothes too so why not but a less expensive model, like a Speed Queen, so you will have some money left over to buy a dryer. |
March 1951 Woman's Day |
0 |
$8.00 |
View Appliance 217 |
Temporarily |
| Thor |
Full color 9 3/4" x 13 1/2" ad that announces "A new Thor Automatic Washer at a New Low Price". At the top of the page is this majestic white washer sitting on a wooden frame with a blue velvet cushion on it and a price of Only $279.00 listed for it. There is a smaller picture below the picture of the washer and to the left that shows the Washer and the Dryer together and the ad mentions that these two "match perfectly in desigh and in performance:. We are told that "You expect great things from Thor - but now Thor comes up with the greatest washer value ever! Expect to be amazed when you look at the features - and when you look at the new low price! For instance - no other washer, regardless of price, lets you pre-wet the temperature of both the wash water and the rinse water! And what economy! Actually washes a full load of clothes, using as little as 5 gallons of hot water". |
September 20, 1954 Life magazine |
1 |
$8.00 |
View Appliance 271 |
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| Westinghouse |
Full color 10" x 12 1/2" ad for their front loading Laundromat. Around the outside of the drawing of this product are small drawings of other Westinghouse products. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 28, 1949 Life magazine |
0 |
$8.00 |
View Appliance 20 |
Temporarily |
| Westinghouse |
Full color 7 3/4" x 10 3/4" ad for their Laundromat Automatic Washer. There is a picture of a laundry room where a smiling mother is working on doing laundry while her young daughter sits on a stool and plays with her toy ukulele. The mother has placed a pile of clothes on the door of this front-loading unit and the ad explains that this is a Weigh-to-Save Door. Much of the text is devoted to talking about the many ways this unit will save you water and money and the one way is that it allows you to know for sure what the weight of each load is so that you can use the right soap and water settings. There is a series of three pictures that makes this simple task even simpler. The text also mentions that, in addition to the Weigh-so-Save Door the unit also boasts an inclined washing action. |
April 1951 Good Housekeeping |
0 |
$8.00 |
View Appliance 183 |
Temporarily |
| Westinghouse |
Full color 5" x 14" ad that is for the Westinghouse Clothes Dryer. Pictured in this ad is a mother doing laundry with her Westinghouse Clothes Dryer as her son, clad in boots, a full raincoat and a rain hat, stands there teasing that he is going to go outside as the lightning and thunder is crackling. The ad headline says that "It's raining cats and dogs...but who cares? Every day's a perfect drying day with a Westinghouse Clothes Dryer"". It then says that "Blizzard...cloudburst...or rip-roaring gale, the Westinghouse Clothes Dryer ignores them all. In any kind of weather...at any time of day...or night...it dries your clothes with a mere turn of the dial. You wash when you want to, dry when you please". This ad may be for the Clothes Dryers but, at the bottom of the ad, it shows Refrigerators, Roaster Ovens, Dishwashers, Laundramats, Exhaust Fans, Ranges and Water Heaters that they also sold. |
April 1951 Woman's Home Companion |
1 |
$8.00 |
View Appliance 275 |
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| Westinghouse |
Full color 9 1/2" x 13 1/2" ad for their Laundromat and the picture gives a pretty good idea why many people need one. The picture shows a young boy who has successfully dug a tunnel under a wooden fence and is in the process of crawling through to the other side. The headline assures you that "Even ground-in dirt yields to Westinghouse Lanudromat's Wash away Rinse away Action". The ad has a picture of this unit with the caption saying that "...of course, it's electric" and the text explains what makes this machine work so well. It also talks about the "3 Steps to perfect washing" which are Weigh which you can do with the Weigh-to-Save Door, Save by using the Water Saver settings on this unit and Wash which is explained by the unit washing, rinsing and spin-drying the clothes before cleaning itself. |
October 15, 1951 Life magazine |
1 |
$8.00 |
View Appliance 200 |
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| Westinghouse |
Full color 10" x 13" ad for their matching Laundromat and Clothes Dryer. There is a picture of twin girls in matching dresses holding a red ribbon with a First for Quality sign in the middle across the front of a Laundromat and Clothes Dryer. The headine calls them "America's Favorite Twins" and assures us that "...of course, it's electric!". There are smaller pictures that talk about features like "Weighs your clothes to save your money", that it has "Washaway-Rinseaway action" and for the Clothes Dryer it shows the "Automatic Dry-Dial". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1951 Woman's Home Companion |
0 |
$8.00 |
View Appliance 127 |
Temporarily |
| Westinghouse |
Full color 10" x 13" ad Laundromat Automatic Washer. There is a picture of a young baby in diapers sitting on the opened door of this front-loader while the headline claims "So Big are soap and water savings with the New 1953 Westinghouse Laundromat Automatic Washer". The text asks "How Big?" and talks about the answer to that question. It then talks about the "New, Larger Weigh-To-Save Door", the "Automatic Water Saver" and the "Exclusive WASHaway, RINSEaway Action". The ad also mentions that there is a Laundromat Dryer so you can have a matching set. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1952 McCall's |
0 |
$8.00 |
View Appliance 146 |
Temporarily |
| Westinghouse |
Full color 9 1/2" x 13" ad that talks about the new design that Westinghouse has built into their Agitators. There is a picture of Betty Furness holding one of the new baskets without a center-post and explaining how it works and what it will prevent. The ad explains the problems that center-posts created with washing clothes and what they came up with to beat the problem. The ad also claims that each load is done with "10 gallons less water...half the detergent". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1956 Life magazine |
0 |
$7.50 |
View Appliance 128 |
Temporarily |
| Whirlpool |
Three color 5" x 10 3/4" ad for their Budget-Priced Washers. There is a picture that shows a lady dangerously resting her fingers on the wringer as the headline says "Here's another famous Whirlpool with exclusive Surgiflow Action". The text talks about the "amazing water turbulence" and the "Automatic Timer". The ad mentions "Four Beautiful Models to choose from" and talks about some of the features they all have and mentions that they all come in a Snow-White color. |
April 1951 Good Housekeeping |
0 |
$8.00 |
View Appliance 184 |
Temporarily |
| Whirlpool |
Full color 7 1/2" x 10 3/4" ad for their Washers and Dryers. The ad has a picture of a smiling woman standing in her spotless laundry room holding a stack of freshly folded towels that have just come from her Whirlpool Washer and Dryer. The headline calls them "Clothes so clinic clean! So fresh and fluffy dry" and the ad contains sections that give specific information about what is worthwhile about each unit. They highlight that the Washer has Suds-Miser and the Seven Rinses and the Dryer has Protective Selective Temperature. |
November 1952 Good Housekeeping |
0 |
$8.00 |
View Appliance 216 |
Temporarily |
| Whirlpool |
Full color 10" x 14" ad for their 2-Speed Washer. There is a picture that shows the top of this appliance with a feminine hand reaching to adjust the timer and above this are three ladies mimicing the three monkies. Instead of "see, hear and speak" they are each doing the "see" with one saying "See no lint", the second saying "See no damage" and the third saying "See no waste". The text talks about the range of water (from 11 to 17 gallons), the range of agitator strokes per minute (42 to 65), the Suds-Miser and the different colors available. |
October 1, 1956 Life magazine |
1 |
$7.50 |
View Appliance 156 |
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| Whirlpool |
Full color 9 3/4" x 13 3/4" ad for the Whirlpool Dryer. This ad urges you to "Untie yorself from the clothesline, ma'am!" for which it shows a series of black and white photos at the to of the page. The latest headline in this ad says that this "New RCA Whirlpool dryer saves you 297 hours a year!". It then says that "This 5-temp dryer gives you the correct heat for every fabric - and faster, fluffier drying for everything you wash!". Then, as youself, "How many times do you stoop and stretch, hanging up your clothes each week. How many hours do you lose, lugging them to the clothesline? This new RCA Whirlpool dryer saves you all that work, and most of the time - up to 6 hours each week. It saves you big money on clothing, too, for heat is perfectly controlled. There are 5 seperate temperatures for every weight and type of fabric. Even delicate new 'miracle fabrics' are safe in this gentle, tempered breeze. And everything you own is sweeter and easier to iron! See your RCA Whirlpool dealer about this remarkable 5-temp dryer". |
November 19, 1956 Life magazine |
1 |
$7.50 |
View Appliance 303 |
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| Whirlpool |
Full color 9 1/2" x 14" ad for their new Imperial Automatic Washing Machine. There is a picture of a pink machine, also available in yellow or green, with the lid lifted and a female hand making an adjustment to the dial and the headline says it has the "Only Built-in Lint Filter plus 2-speed washing plus money-saving Suds-Miser!". There is a smaller picture of three ladies in the three monkey pose but each of these have their hands next to their eyes with the caption saying "See no lint...See no damage...See no waste". The ad has other pictures that show the Built-in Lint Filter being used, talks about the normal speed being 65 agitator strokes a minute, how the Gentle Speed is 42 strokes a minute with slower speeds available and how the Suds-Miser lwts you re-use hot, filtered suds safely. |
March 18, 1957 & April 22, 1957 Life magazine |
1 |
$7.50 |
View Appliance 139 |
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| Whirlpool |
Full color 9 3/4" x 13 1/2" ad for the New RCA Whirlpool Washers that were designed to "filter out lint...blend in detergent automatically". The large picture shows an Imperial Mark XII washer and the ad says that there was a matching dryer available. Above this there is a smaller picture of the new |
March 21, 1960 Life magazine |
1 |
$7.50 |
View Appliance 274 |
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