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| Full color 8" x 10 3/4" ad for their New King-Size Filter Tip cigarette. The ad has a picture of a young lady, identified as Joan Philipp (Smith '54) talking to three male cheerleaders with a blue "Y" on their white sweaters while standing on the football field of a full stadium. The ad headline says "Smith Girl Leads the Cheers (for Viceroy)" and the text claims she is letting the boys know just cigarette the girls are smoking. The ad claims that "Viceroy now brings you Double the FIltering Action to Double your smoking pleasure" with the explanation that the double action comes from a filter and the King-Size length. |
October 1954 Woman's Day |
1 |
$8.00 |
View Viceroy 42 |
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| Full color 9 1/2" x 12 1/2" ad that explains that Viceroy has :20,000 Filters for the smoothest taste in smoking". There is a picture of the filter end of a Viceroy split open and the claim that it has Twice as Many Filters. Below this is a picture of a man smoking a Viceroy with a look of total contentment on his face and a picture of a pack of Viceroy, as they appeared then. |
November 5, 1956 Life magazine |
1 |
$7.50 |
View Viceroy 48 |
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| Full color 9 1/2" x 13 1/2" ad for their King-Size Filter Tip Cigarettes with Tennis Champion Pancho Gonzales. There is a picture of him with a tennis racket in his hand at the top of the page making the claim that "Viceroy has the smoothest taste of all!" and another picture of him and his wife, Henrietta, at the bottom of the page. The story that the ad tells is that the tobacco is Smooth from the growers, Extra Smooth due to its deep-curing and made Super Smooth by the "20,000 filters made from pure cellulose - soft, snow-white, natural". The text asks you to join Pancho Gonzales "and all the other champion athletes who have changed to Viceroy". |
April 22, 1957 Life magazine |
1 |
$7.50 |
View Viceroy 46 / Celeb Male |
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| Full color 10" x 14" ad for their King-Size Filter Tip Cigarettes. The ad has a large picture of a serious-looking man lighting a Viceroy in a Prove it to me kind of way. The ad headline challenges you to "Light One! Discover - Viceroy gives you more of what you change to a Filter for". The text tries to explain why this filter doesn't affect the taste and there is a picture of the Pack that Viceroy came in during this period. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 2, 1958 Life magazine |
1 |
$7.50 |
View Viceroy 43 |
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| Full color 9 1/2" x 13" ad has a drawing of a serious looking man standing in front of a blackboard full of chemical notations and he is holding a lit Viceroy. The ad headline states that "The Man Who thinks for Himself knows...Viceroy gives you more of what you change to a filter for." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1958 Life magazine |
1 |
$7.50 |
View Viceroy 14 |
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| Full color 10" x 13" ad that is similar to the some of the other ads. This ad shows a man with glasses sitting in front of a factory background. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 6, 1958 Life magazine |
0 |
$7.50 |
View Viceroy 7 |
Temporarily |
| Full color 10" x 13 1/2" ad has a drawing of a man in a white shirt and tie, sitting in front of his typewriter and an assortment of reference books. He is smoking a Viceroy as he looks away from the pages he has typed and ponders what to do next. The ad headline reminds us that "The Man Who Thinks for Himself Knows...Only Viceroy has a thinking Man's filter...a Smoking Man's Taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | January 19, 1959 Life magazine |
1 | $7.50 | View Viceroy 2 |
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| Full color 10" x 13 1/2" ad has a drawing of a serious looking man in a scientific environment, lightening blasting in the background, taking a break with his Viceroy. The ad headline tells us that "The Man Who Thinks For Himself Knows...Only Viceroy has a Thinking Man's Filter...a Smoking Man's Taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 11, 1959 Life magazine |
1 | $7.50 | View Viceroy 1 |
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| Full color 9 1/2" x 13" ad has a drawing of a serious-looking man who is smoking a cigarette as he ponders discoveries made with the telescope that is next to him about the galaxy that is floating in the distance. The ad headline assures us that "The man who thinks for himself knows...only Viceroy has a thinking man's filter...a smoking man's taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 6, 1959 Life magazine |
1 |
$7.50 |
View Viceroy 26 |
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| Full color 9 1/2" x 13 3/4" ad that is for Viceroy Filter Tip Cigarettes. This ad has a photo of a man who is holding a camera, talking on a telephone and preparing to light a Viceroy, a man who can do more than one thing at a time, as, through his window we can see the evening paper being delivered as the rest of life goes on. The ad headline claims that "The Man Who Thinks For Himself Knows: Only Viceroy has a thinking man's filter...a smoking man's taste!". |
August 31, 1959 Life magazine |
1 |
$7.50 |
View Viceroy 54 |
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| Full color 9 1/2" x 12" ad for the Viceroy Filter Tip Cigarette. The ad has a picture of a football coach smoking a Viceroy while his mind works on drawing plays and visions of players passing or kicking and a giant stadium filled with fans. The ad headline reminds us that "The man who thinks for himself knows...Only Viceroy has a thinking man's filter...a smoking man's taste." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 28, 1959 Life magazine |
1 |
$7.50 |
View Viceroy 30 |
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| Full color 9 1/4" x 13 1/2" ad that has a photo of two young men totaling up their scores while playing a game of golf. The one man is writing scores down on the scorecard while the other man holds a lit lighter in front of him; maybe to light his cigarette, maybe to set the scorecard on fire if the man doesn't write the correct score down. The words at the top of the page tell us that "Viceroy's got the Deep-Weave Filter for the taste that's right" and the words at the bottom of the ad try to convince us that their correct. It says that "Viceroy is scientifically made to taste the way you'd like a filter cigarette to taste. Not too strong...not too light...Viceroy's got the taste that's right". At the bottom right side of the ad there is a photo indicating that there are 7 filter brands available and urges you to try all of them. |
November 23, 1962 Life magazine |
1 |
$7.50 |
View Viceroy 53 |
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| Full color 9 1/2" x 12 1/2" ad for the cigarette that's got the taste that's right!". Pictured is an attractive lady standing as she is surrounded by six chefs who are either smoking Viceroy or, in the case of one chef, having her hold a Viceroy to his lips. The text challenges you to smoke all seven of the filter brands available at the time and see if you don't feel that Viceroy doesn't taste the best. The ad also mentions their new Slide-Top Case which was hoped to replace the Flip-Top Boxes. |
December 7, 1962 Life magazine |
1 |
$7.50 |
View Viceroy 49 |
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| Full color 9 1/2" x 13" ad for their Filter Tip Cigarettes. The ad has a picture of the singing group, The Brothers Four, who taking a break while performing on the steps of a building that looks like something on a college campus. While still holding their guitars, banjo and bass they are passing around, and enjoying, Viceroy cigarettes while students are coming out of the doors of the building. The ad headline asks you to "Take a tip from The Brothers Four - America's singing sensation. Viceroy's got the taste that's right". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 15, 1963 Life magazine |
0 |
$7.50 |
View Viceroy 35 / Celeb Male |
Temporarily |
| Full color 9 1/2" x 12" ad has a large photo of two boats approaching each other in the middle of a small lake surrounded with trees that are covering small hills. The occupants of each boat, one a couple on a pleasure cruise and the other two male fishermen, hold their hands aloft with Viceroy cigarettes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 17, 1963 Life magazine |
1 |
$7.50 |
View Viceroy 13 |
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| Full color 9 1/2" x 12" ad for their Filter Tip Cigarettes. This ad has a picture of a a foursome just finishing a round of golf on a sunny day. As two men drive away in their golf cart waving with the hands that are holding cigarettes a couple relive, with laughs, some of the better shots of the day. The ad headline claims that "Viceroy's got the taste that's right! not too strong...not too light..". The ad throws out the invitation to smoke all 7 filter brands and see for yourself how Viceroy compares. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 9, 1963 Life magazine |
1 |
$7.50 |
View Viceroy 34 |
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| Full color 9 1/2" x 13" ad for their Filter Tip Cigarettes. The ad has a picture of two couples, each in an automobile of foreign descent, stopped next to each other on an unpaved lot. The women, perched next to each other, are each smoking a Viceroy and the headline assures us that "Viceroy's got the taste that's right!". The text continues by calling it "not too strong...not too light" and urges you to "smoke all 7" of the available filter brands and see for yourself. They claim that "Viceroy tastes the way you'd like a filter cigarette to taste!" |
September 7, 1963 Saturday Evening Post |
1 |
$7.50 |
View Viceroy 44 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter Tip Cigarettes. This is a larger version of another ad on this page. The ad has a picture of two couples in a living room with a Christmas Tree and several presents that are still wrapped. Each of the four people holds a lit Viceroy in their right hand and has a smile on their face. The ad headline claims that "Viceroy's got the taste that's right! Not too strong...not too light... This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 22, 1963 Life magazine |
1 |
$7.50 |
View Viceroy 33 |
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| Full color 7 1/4" x 10 1/4" ad for their Filter-Tip Cigarettes. The ad has a photo of a living room at Christmas-time where two couples are sitting around exchanging gifts. Each of the four people has a lit cigarette in their right hand and they are smiling because "Viceroy's got the taste that's right!". |
December 6, 1963 Time magazine |
1 |
$7.50 |
View Viceroy 27 |
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| Full color 9 1/4" x 12" ad for their Filter Tip Cigarettes. The ad has a photo of a man who has been busy unloading the back of his car that is filled with plants that need to be planted. He is taking a break so his wife can light a cigarette for him. The ad headline claims that "Viceroy's got the Deep-Weave Filter and the taste that's right". It also says that "Viceroy is scientifically made to taste the way you'd like a filter digarette to taste. Not too strong...not too lilght. Viceroy's got the taste that's right". They even encourage you to "Smoke all 7" indicating there are six other filter cigarettes that have a filter. Boy, this was early in the life of cigarettes. |
April 3, 1964 Life magazine |
2 |
$7.50 |
View Viceroy 22 |
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| Full color 9 1/4" x 12" ad for their Filter Tip Cigarettes. The ad has a picture of a couple sitting in their boat as they light their cigarettes. The boat seems to be in the water of the local bay and the man is holding a paint brush in the hand that is not holding his cigarette. The ad headline claims that "Viceroy's got the Deep-Weave Filter and the taste that's right!". The claim is made in the text that "Viceroy is scientifically made to taste the way you'd like a filter cigarette to taste. Not too strong...not too light...Viceroy's got the taste that's right". The text also challenges you to "Smole all 7" filter brands to find out for yourself. |
May 1, 1964 Life magazine |
2 |
$7.50 |
View Viceroy 24 |
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| Full color 9 1/2" x 12" ad has a photo of a man holding a barbecue spatula in his oven-mitted hand as his wife holds a lighter to the cigarette in his mouth that he is trying to light. The ad headline claims that "Viceroy's got the Deep-Weave Filter for the taste that's right". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 27, 1964 Saturday Evening Post & July 17, 1964 Life magazine |
1 |
$7.50 |
View Viceroy 17 |
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| Full color 9 1/2" x 12" ad shows that even Golfers like these Filter Tip Cigarettes. The ad has a picture of two men, standing just off the green trying to figure up their scores. While one man is marking their scores on the sheet the other man has finished lighting his cigarette and is holding the flame to his friend's cigarette. The ad claims that "Viceroy's got the Deep-Weave Filter for the taste that's right!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1964 Life magazine |
0 |
$7.50 |
View Viceroy 32 |
Temporarily |
| Full color 7 1/4" x 10 1/4" ad that shows two golfers lighting their cigarettes as they tally up their scores. The ad headline claims that "Viceroy's got the Deep-Weave Filter for the taste that's right". |
September 1964 Playboy |
1 |
$7.50 |
View Viceroy 8 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter Tip Cigarettes. The ad has a picture of a couple sitting in front of a large fireplace that has a roaring fire going. The lady is holding a lighter to the cigarette the man is holding between his lips as he plays a guitar. The ad headline reminds us that "Viceroy's got the filter for the taste that's right!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 12, 1965 Life magazine |
1 |
$7.50 |
View Viceroy 36 |
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| Full color 9 1/2" x 12" ad for their Filter Tip Cigarettes. The ad has a photo of a man who is holding two puppies having his cigarette lit by a lady standing next to him. The ad headline assures us that "Viceroy's got the filter for the taste that's right!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 5, 1965 Life magazine |
1 |
$7.50 |
View Viceroy 20 |
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| Full color 9 1/2" x 13" ad for their Filter Tip Cigarettes. Two men are at a baseball game and they are standing by the fence at the edge of the diamond. With the players in the background of the picture the one man is holding a lighter to the Viceroy that the other man has in his mouth. The ad headline promises that "Viceroy's got the filter for the taste that's right!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 2, 1965 Life magazine |
1 |
$7.50 |
View Viceroy 38 |
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| Full color 9 1/2" x 12" ad for their Filter Tip Cigarettes. The ad has a picture of a couple standing at the beach on a sunny, cloudless day. The man is holding a fishing rod in his hands and his lady is lighting the cigarette that he holds between his lips. The ad headline claims that "Viceroy's got the filter for the taste that's right!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21 & July 16, 1965 Life magazine |
2 |
$7.50 |
View Viceroy 29 |
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| Full color 9 1/2" x 13" ad for their Filter Tip Cigarettes. This ad, a larger version of another ad on this page, has an evening scene on the beach. A couple are sitting on the sand in front of a bonfire and the man is intently working on cooking two hot dogs. His woman, knowing that men don't like to be bothered while they are thinking or watching TV, is quietly lighting the Viceroy cigarette that is perched between his lips. The ad headline assures us that "Viceroy's got the filter for the taste that's right!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 18, 1965 Life magazine |
3 |
$7.50 |
View Viceroy 37 |
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| Full color 7 1/2" x 10 1/2" ad for their Filter Tip Cigarettes. The ad has a picture of a couple that are enjoying an evening bonfire on the beach. As the man is busy holding two hot dogs over the fire, being cooked to perfection, the woman is holding a lighter to the cigarette he holds in his mouth. The ad headline makes the claim that "Viceroy's got the filter for the taste that's right!". |
September 3, 1965 Time magazine |
1 |
$7.50 |
View Viceroy 28 |
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| Full color 9 1/2" x 13" ad for their Filter Tip Cigarettes. The ad has a picture of a seductive lady with red-hair reaching to take a Viceroy from the pack that a man has placed in front of her. The ad headline asks "What makes Viceroy the right one?" and explains that "Only Viceroy's got the filter for the taste that's right!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1965 Life magazine |
2 |
$7.50 |
View Viceroy 41 |
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| Full color 10" x 13" ad that asks "What makes Viceroy the right one". The picture, somewhat with a red tint, shows a man in a hat reaching to accept a Viceroy offered to him by another man in a hat. The pack of Viceroy comes up in perfect color. The last saying in the ad is that "Viceroy's got the taste that's right...right any time of the day". |
May 20, 1966 Life magazine |
3 |
$7.50 |
View Viceroy 6 |
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| Full color 10" x 12 1/2" ad has a top headline asking the question "What makes Viceroy the right one?". The photo shows an attractive lady reaching for a Viceroy offered to her by a nearby young man. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 3, 1966 Life magazine |
1 |
$7.50 |
View Viceroy 3 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter Tip Cigarettes. The ad has a picture of several men in Nautical clothing standing around talking in a serious manner. In the foreground you can see a male hand offering an opened pack of Viceroy to the man in the background. As he reaches to take a cigarette he asks "What makes Viceroy the right one?" and the answer comes "Viceroy's got the taste that's right...right any time of the day". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 22, 1966 Life magazine |
1 |
$7.50 |
View Viceroy 31 |
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| Full color 9 1/2" x 13" ad for the Good Taste in their Filter Cigarettes. The ad has a picture that shows an empty, slightly crumpled pack of Viceroy. The informative ad headline claims that "the only time Viceroy runs out of taste...is when you run out of Viceroy". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 10, 1968 Life magazine |
1 |
$7.50 |
View Viceroy 40 |
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| Full color 10" x 13" ad features two stick-figure horses with one having a body of a cigarette and the other having a body of a pack of Viceroy filter cigarettes. The text under the first figure asks the question "Does the taste of your cigarettes fade in the stretch" and answers with the claim that "Viceroy goes the distance. The good taste never quits". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1968 Life magazine |
2 |
$7.50 |
View Viceroy 4 |
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| Full color 10" x 12" ad shows a piano playing man offering a pack of Viceroy to a lady in purple tights who is leaning on the back of his piano. The ad tells the reader "Don't settle for some of the taste some of the time. Viceroy gives you all the taste all the time". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 31, 1969 Life magazine |
0 |
$7.50 |
View Viceroy 5 |
Temporarily |
| Full color 9 1/2" x 13" ad that lets us know that Viceroy has Good Flavor, All of the Time. The picture shows a man in a white jacket sitting alone on a row of deck chairs. A lady, also in white, comes up behind him and crushes out her cigarette that is only partially smoked. He sees her action and, sizing up her dilema, offers her a Viceroy from the pack in his hand and says "Here, these never run out of taste". The caption at the bottom of the ad says "Don't settle for some of the taste some of the time. Viceroy gives you all the taste all the time." |
February 20, 1970 Life magazine |
1 |
$7.50 |
View Viceroy 47 |
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| Full color 9 1/2" x 12" ad has a photo of a couple in a store looking at briefcases. The ad text explains "Pigskin? Or Calf's hide? One thing for sure...for them it won't be an imitation." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1970 Life magazine |
1 |
$7.50 |
View Viceroy 15 |
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| Full color 9 3/4" x 13" ad has a photo of a couple sitting on the white carpeted floor of a room in their house. Spread out around them are travel books and literature as well as a small globe of the Earth. The ad claims that "This year they want it different", referring to their vacation and their choice of cigarettes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1970 & February 19, 1971 Life magazine |
2 |
$7.50 |
View Viceroy 19 |
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| Full color 9 1/2" x 12" ad has a photo of a couple looking thoughtful in a room full of unfinished furniture. The ad text explains "Their imagination? It really lets loose when they see unfinished furniture." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 26, 1971 Life magazine |
1 |
$7.50 |
View Viceroy 16 |
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| Full color 7 3/4" x 11" ad that implies that the people who smoke Viceroy cigarettes have their minds working on other things too. There is a photograph of a well-dressed couple who are perusing a barn filled with chairs and stools of unfinished furniture. The text says "Their imagination? It reallyl let's loose when they see unfinished furniture.: It then follows up with a statement about "It'll let them have the bright, wild colors they can only do themselves" |
May 1971 Playboy |
1 |
$7.00 |
View Viceroy 52 |
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| Full color 9 1/2" x 12" ad shows a lady and a man having fun in a garden under lanterns hanging from above. The ad text says that "Tonight it's the Orient at home" and implies that "They like their parties a little different". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1971 Life magazine |
2 |
$7.50 |
View Viceroy 11 |
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| Full color 9 1/2" x 11" ad has a photo of an attractive, of course, young couple standing together surrounded by plants and flowers. The ad text talks about how choosy they are, in their flowers and their cigarettes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 29, 1971 Life magazine |
1 |
$7.50 |
View Viceroy 18 |
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| Full color 9 1/2" x 12 1/2" ad shows a couple standing in a Florist Shop trying to pick out a flower as they smoke their cigarettes. The ad headline says that "Viceroy gives you all the taste, all the time". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 31, 1971 Life magazine |
1 |
$7.50 |
View Viceroy 12 |
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| Full color 9 1/2" x 12 1/2" ad has a photo of a man still sitting in the cockpit of his race car and he is enjoying a Viceroy while his crew make necessary repairs to his car. The ad headline tells you to "Get a taste of what it's all about. Get the full taste of Viceroy". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 21, 1972 Life magazine |
2 |
$7.50 |
View Viceroy 25 |
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| Full color 7 1/4" x 10 1/4" ad with a photo of a man in a set of white coveralls squatting down next to an Indy style race car. He is lighting up a cigarette while the headline says "Get a taste of what it's all about. Get the full taste of Viceroy" |
May 1972 Playboy |
1 |
$7.50 |
View Viceroy 21 |
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| Full color 7 1/2" x 10 1/4" ad with a Race Car theme. The ad shows a man standing in the pits of a Sports Car race enjoying a cigarette while the race goes on around him. |
July 1972 Playboy |
1 |
$7.50 |
View Viceroy 10 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter Cigarettes. The ad has a picture of a race track where a driver has parked his car and is over talking to a man with a clipboard while he is relaxing with a Viceroy cigarette. The ad headline asks you to "Get a taste of what it's all about. Get the full taste of Viceroy". The ad includes a coupon that will enable you to get a Viceroy Racing Jacket, worth $20.00, for only $11.00.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 29, 1972 Life magazine |
1 |
$7.50 |
View Viceroy 23 |
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| Full color 7 1/2" x 10 1/2" ad for their Extra Milds. The ad has a picture of a driver in full racing gear standing next to a shite and blue Indy-style race car that is labelled Challenger. The driver has one foot on the left front tire and is smoking a Viceroy while wearing his racing gloves. The headline identifies "The Challenger. New Viceroy Extra Milds" and calls it "The one cigarette with lowered tar but lots of taste". The reader is urged to "Compare the taste with other low tar cigarettes...it's really no contest". |
May 20, 1974 Newsweek |
1 |
$7.50 |
View Viceroy 45 |
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| Full color 7 1/4" x 10 1/2" ad for their Filter Cigarettes, where excitement is now a taste. There is a picture that shows a race car coming at the camera with the driver and car in-focus and the crowd behind him being nothing more that a blur. The headline wonders "After going 212 m.p.h., he's not about to smoke a boring cigarette" and there is a smaller photo of this driver, after the race, puffing on a Viceroy. "Viceroy has full-bodied flavor that doesn't flatten out" is the statement made and they also mention their new production, Viceroy Extra Mild. |
September 1974 Playboy |
1 |
$7.50 |
View Viceroy 51 |
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| Full color 7 1/2" x 10 3/4" ad for their Exciting Filter Cigarettes. Pictured is a man driving in an Indy car-type race car as the headline hesitantly asks, "Would you offer this man a boring cigarette." The text promises that "Viceroy has full-bidied flavor that doesn't flatten out" and that it is always exciting. There is also mention made of their new Viceroy Extra Milds. |
October 1974 Playboy |
0 |
$7.50 |
View Viceroy 50 |
Temporarily |
| Full color 7 1/4" x 10 1/4" ad for their Filter Cigarettes. The ad has a picture of a man dressed in a race car driver's coveralls sitting and holding his helmet as he smokes a Viceroy while his yellow open-wheel car sits in the background. The ad headline has him saying "Why Viceroy? Because I'd never smoke a boring cigarette". The ad claims that the pack is bold and the taste is exciting. |
December 15, 1975 Sports Illustrated |
0 |
$7.50 |
View Viceroy 39 |
Temporarily |
| Full color 7 3/4" x 10 1/2" ad for their 'Low Tar' cigarettes, Rich Lights. The ad photo shows two of the deep blue packs sitting on a glass table. |
August 11, 1980 Sports Illustrated |
1 |
$7.00 |
View Viceroy 9 |
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