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| Dunhill |
Brown and white 5" x 13" ad for their Rollolite Lighters. Pictured in the ad are two lighters, one with the lid closed and the other with the lid back and a flame burning and the headline proclaims that "The magnificent new Dunhills are here". The text gives prices for the three models: Rhodium Plate - $10.00, Silver Plate - $12.50 and Gold Plate - $15.00 and continues on with a generous description. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 45 |
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| Ronson |
Black and white 10" x 13" ad intended to take care of everyone's Christmas list. The ad shows 21 different lighters and tobacco related items. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 2, 1940 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 17 |
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| Ronson |
Black and white 5" x 13 1/2" ad that is for Ronson - World's Greatest Lighter. This ad has pictured three of their favorite lighters - the Standard, the Whirlwind and the Crown. The top of the ad claims that these are "Smart to Own - Smart to Give" and claims that they are "More and More at Your favorite store". They claim that this is "The Lighter You've Been Waiting For...with its famous, patented, one-finger, one-motion action...PRESS...IT'S LIT - RELEASE...IT'S OUT!". They also say that "Ronson Lighters served our Armed Forces with distinction in all combat areas. Polls of ex-servicemen and civilians show Ronson's preferred over all other makes. The models illustrated are gradually becoming available through dealers. Watch for them. You can own one soon!". The claim is also made that "Over 14 Million Ronson's Have Been Sold". |
December 17, 1945 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 73 |
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| Ronson |
Three color 10" x 13" ad that says "and to all...a Good Light". Shown in the ad are six different table lighters with descriptions. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 11, 1946 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 19 |
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| Ronson |
Black and white 10" x 13" ad which discusses being "the greatest name in lights...". Shown in this ad are four "Models for Pocket and Handbag" and four "Table Lighters for every room in the home". In the first category we see the Whirlwind for $7.50, the Master for $11.95, the Standard for $6.00 and the Adonis for $25.00. For the Table we see the Queen Anne for $10.00, the Decanter Deluxe for $13.50, the Crown for $10.00 and the Mairfairs which are $15.00 for a pair. The ad also shows Barbara Stanwyck receiving a Ronson lighter from David Niven. |
May 12, 1947 Life magazine |
2 |
$8.00 |
View Tobacco Lighter 16 |
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| Ronson |
Full color 10" x 13" ad that shows "Longed-for Gifts by Ronson". The ad shows eight classy lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 24, 1947 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 15 |
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| Ronson |
Full color 9 1/2" x 13" ad contains names, descriptions, pictures and prices for twelve different models. There is a drawing of a well-dressed couple sitting at a dining table and the woman is holding a lighter to her male companion's cigarette. The ad headline lets us know that "Ronson Gifts are 'Ever-Presents'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 17, 1948 Life magazine |
2 |
$8.00 |
View Tobacco Lighter 1 |
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| Ronson |
Black and white 9 1/2" x 13 1/2" ad for their Whirlwind lighters. There are drawings of them being used by a man and a woman on what seem to be windy days and the headline brags that "Blow by blow, the Ronson Whirlwind Wins!". There is a picture of one of these with the windshield in the up position to protect the flame on a windy day and a picture of one with the >i>windshield down so it can be used normally. Another picture shows several of the different styles available from Ronson. |
March 7, 1949 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 59 |
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| Ronson |
Full color 9 1/4" x 12 1/2" ad shows drawings of eight different lighters of the day with descriptions and prices This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 1949 Better Homes & Gardens |
1 |
$8.00 |
View Tobacco Lighter 2 |
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| Ronson |
Full color 9 1/2" x 13" ad that gives illustrations, descriptions and prices for ten different lighters available for Christmas 1949. Shown in this ad are their Crown Set ($27.50), the Adonis ($10.00), the Penciliter ($10.00 or $15.00), the Georgian ($12.50), the Standard ($6.00), the Newport ($9.00), the Banker ($6.50), the Whirlwind ($9.00), the Twentycase ($20.00) and the Decanter ($14.50). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 12, 1949 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 41 |
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| Ronson |
Full color 10" x 14" ad that is devoted to Father's Day. The headline says that "Dad's may differ!...but they all go for a Ronson". On the left side of the ad are the five lighters that apply mostly for Fathers. There is the Ronson Adonis, the Ronson Whirlwind, the Ronson Standard, the Ronson Ten-A-Case and the Ronson Senator. These vary in price from $6.50 to $20.00 and the message given is "Of course, he'll be pleased with anything you give him, being your Dad and secretly sentimental" |
June 5, 1950 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 54 |
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| Ronson |
Full color 10" x 13" ad shows fourteen lighters and a pen that lights. Includes descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | 1951 Life magazine |
1 |
$8.00 | View Tobacco Lighter 9 |
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| Ronson |
Full color 10" x 13" ad for the lighters that are "Masterpieces...and 'Musts' in the home of every gracious hostess". Shown in the ad are eight very ornate table lighters. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1952 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 20 |
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| Ronson |
Full color 10" x 13 1/2" ad for some of the selection of items that Ronson had to offer for Christmas 1952. Shown in this ad are the Ronson Adonis with prices starting at $10.95, the Ronson Juno Table Lighter with prices starting at $9.50, the Ronson Whirlwind with prices starting at $8.95, the Ronson Standard with prices starting at $6.95, the Ronson Princess with prices starting at $6.95, the Ronson Crown Hostess Set with prices starting at $30.00, the Ronson Pal Lighter-Cigarette Case with prices starting at $12.80, the Ronson Penciliter with prices starting at $10.40, the Ronson Minerva Table Lighter with prices starting at $12.50 as well as two Compressed Fuel Lighters. They show the Ronson Maximus from $12.50 and the Ronson Viceroy Table Lighter for $15.70. The text makes the claim that 77% of the people surveyed replied that if they received a lighter, they would want it to be a Ronson. |
December 1, 1952 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 48 |
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| Ronson |
Black and white 9 1/2" x 13" ad that has a picture of a lady holding a Ronson Adonis lighter in front of her smiling face. Above is a drawing of a man holding the globe at the end of a string held from his outstretched arm. The ad headline assures you that "You could give her the world on a string, but...she'd rather have a Ronson". It then says From her favorite flame...a Ronson pocket lighter is the perfect gift, with or without strings attached. As a birthday present, to celebrate a special anniversary, or as a wonderful spur-of-the-moment gift, you simply can't miss with a Ronson. There are so many pocket lighter styles to choose from in Ronson's smart assortment for women - in gold or silver, in exciting colors, in patterns and leathers. No matter which you select, your gift of a Ronson makes you the light of her life, every time she lights a cigarette". |
September 20, 1954 Life magazine |
2 |
$8.00 |
View Tobacco Lighter 33 |
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| Ronson |
Black and white 9 1/2" x 12 1/2" ad for their Windproof Lighter. The ad has a large drawing of this item and the headline says "Ronson Announces!!! Amazing Windproof Lighter...only $3.95". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 32 |
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| Ronson |
Full color 10" x 13" ad shows seven different lighters and one electric shaver with descriptions and prices. It has the Essex listed for $8.95, the Regal Adonis shown for $10.50, the Trophy for $12.50, the Whirlwind for $9.50, the Escort, a lighter and cigarette case which could be had for anywhere from $22.50 to $27.50, the Nordic, a table lighter, costing $15.00 and the Capri which cost $9.95. The Ronson Electric Shaver could be had for $19.95, the Leather Case for $22.50 and a "Trip-Kit" for $26.50. The top of the ad is saying that it is "Christmas-time...and the giving is easy! Almost everyone wants a Ronson". Further down the ad is the reminder that "The nice thing about giving a Ronson lighter is that you simply can't go wrong - nobody ever has too many - for pocket, for purse, for every room in the house". | December 5, 1955 Life magazine |
2 |
$8.00 | View Tobacco Lighter 8 |
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| Ronson |
Black and white 9 1/2" x 13 3/4" ad for the Ronson Capri Lighter. This ad has a picture of a lovely lady dressed up as though she was a queen, lying on her back on a couch, reaching up with a Ronson Capri in her right hand to light the cigarette of the well-dressed man who is standing there. The ad headline says that "It's love at first light with a Ronson!". The ad tells us that "The light in the lady's eyes is as old as time. But the light in her hand is new...it's the elegant Ronson Capri, your most brilliant answer to Christmas giving. In handsomely engraved chrome, 9.95. Others from 8.50. The Capri has Ronson's patented 'Swivel Base' that swings open for easy refueling witn Ronsonol. (And it's sparked with a Ronson Flint)". |
November 19, 1956 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 74 |
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| Ronson |
Full color 5" x 12 1/2" ad for their Varaflame butane lighter. The ad has a good color picture of this lighter with a healthy flame burning away. The ad shows the larger picture of the lit lighter and shows four other models in smaller pictures. The ad mentions that the price starts at $14.95 and, for selling points, claims that it "Lights for months!", has an "Adjustable flame!" and that it "Fuels in seconds!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 7, 1960 Look magazine |
1 |
$7.50 |
View Tobacco Lighter 39 |
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| Ronson |
Black and white 10" x 13" ad for their Typhoon windproof lighters. There is a picture of one of these practical items with the flame burning parallel to the ground as a result of the powerful wind it has been subjected to and the caption claims that "Ronson invents the most windproof lighter ever...$2.95". The text talks about some of the tests that were performed on this item and that "new metalworking techniques" actually allowed them to lower costs. It also mentions that it was "Available in 4 new silver and gold tone finishes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1961 Saturday Evening Post |
1 |
$7.50 |
View Tobacco Lighter 44 |
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| Ronson |
Black and white 7 1/2" x 10 1/2" ad for their Typhoon windproof lighter. The ad has a picture of one of these lighters against a black background and there is a wind so strong blowing on it that the flame is entirely horizontal. The ad headline claims that "Ronson invents the most windproof lighter ever...2.95" and the text explains that the technique used for this product allowed them to lower the price. |
June 1962 Field & Stream |
1 |
$7.50 |
View Tobacco Lighter 42 |
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| Ronson |
Black and white 10" x 13" ad for their Varaflame lighters. There is a large picture that shows a lighter with three different flame heights while the headline says "The flame is adjustable! And that's the least unusual feature of the Ronson Varaflame". The text explains how the flame is adjustable to deal with cigarettes, cigars or pipes and there is no cotton or wick to deal with in this butane lighter. At the bottom of the ad are seen one of the Pocket Lighters from $9.95 and one of the Table Lighters from $14.95. |
June 5, 1962 Look magazine |
1 |
$7.50 |
View Tobacco Lighter 46 |
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| Ronson |
Black and white 9 3/4" x 13 1/2" ad that is for Ronson Varaflame Pocket Lighters. This ad starts off by showing a series of three pictures with the statement saying "Why our flame has its ups and downs and in-betweens". The pictures show three different views with three flame heights in it. The ad text claims that "The Ronson Variflame lighter isn't moody. It has ups and down on purpose. Ups for pipes. Downs for cigarettes. In-betweens for in-betweens: cigars to corn silk. Set the flame to light whatever you smoke with just a touch of the little dial. It's not just fascinating. It's unique". The text continues to explain more about this lighter. |
December 3, 1963 Look magazine |
1 |
$7.50 |
View Tobacco Lighters 72 |
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| Ronson |
Full color 9" x 11 3/4" ad for their Varaflame Butane Table Lighters. The ad has a close-up photo of a Luralite model listed for $20.00 and the headline asks the question "Suddenly...table lighters are back on the table. Why?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 1964 Better Homes & Gardens |
1 |
$7.50 |
View Tobacco Lighter 31 |
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| Ronson |
Full color 9 1/2" x 13 1/2" ad for their Comet Varaflame Lighter. Around the words "New like no lighter you've known before" are a series of pictures that show it being refilled, showing the fingertip adjustability, how it is windproof, the fact that it is lightweight, how you can use it upside down for lighting a pipe, the trigger-action and the swivel-top that allows you to get into the flint and spark wheel. It also mentions that the price was only $6.95 from The people who keep improving flame. |
December 17, 1965 & February 24. 1967 Life magazine |
2 |
$7.50 |
View Tobacco Lighter 50 |
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| S.T. Dupont |
Full color 8" x 11" ad for the "lighter of the Maharajah". These are high-class items that have prices starting at $65.00 |
December 1972 Harper's |
1 |
$7.50 |
View Tobacco Lighter 23 |
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| Thorens |
Black and white 2 1/2" x 6 1/4" ad for their Automatic Lighter. The ad has two pictures of this product from Switzerland which show how you slide one putton and push another button to get a flame. |
March 10, 1947 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 34 |
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| Video Luxury Lighter |
Black and white 9 1/2" x 13 1/2" ad for what they call "This Year's Beautiful Gift". This is a simple ad with light colored items against a black background. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 29, 1948 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 30 |
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| Zippo |
Black and white 13 1/2" x 9 1/2" ad for "The Lighter that made the World Lighter-Conscious". The landscape-oriented ad has a picture of a man's hand holding a Zippo lighter with the initials "PCB" on a windy day and being successful at getting it lit. The text in this part of the ad says "It's a gift" and mentions that it is Windproof. When the ad is rotated back to the normal orientation there is information giving the price for the new streamlined Silverlike Zippo Windproof Lighter at $2.50 and mentions a variety of markings that were available as well as the special cases of 14K Gold, Sterling Silver or Plain Gold. |
October 14, 1946 Life magazine |
0 |
$8.00 |
View Tobacco Lighter 49 |
Temporarily |
| Zippo |
Black and white 5" x 6" ad for their Windproof Lighters. The ad has a drawing of a male hand holding up a lighter that is staying lit in the wind and the headline that claims "It's a gift". The ad gives prices of $2.50 for the Streamline Silverlike Case and $1.00 extra for a "Facsimile of any signature or three initials". |
March 10, 1947 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 35 |
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| Zippo |
Black and white 5" x 5" ad for their Windproof Lighters. The ad has a picture that shows three of their models sitting on a table, the No. 350 Zippo Engine Turned for $4.00, the No. 10 Zippo Table Lighter for $10.00 and the No. 250 Zippo High Polish for $3.50. The ad headline claims these lighters are "Styled like a 'Million' - but priced for the millions". |
November 1947 True magazine |
1 |
$8.00 |
View Tobacco Lighter 38 |
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| Zippo |
Full color 10" x 13" ad shows a husband and wife who have given each other engraved lighters. Shown are a table and a pocket model and the headline that says "It's the Gift that never fails". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 29, 1948 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 21 |
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| Zippo |
Black and white 5" x 13" ad that shows a lady receiving a Zippo Lighter for Christmas and the headline says "Lucky You!". She is embracing her husband as she looks at the flame coming from her Zippo and there is an actual smile on her face. The ad says that "For the rest of her life, she will remember this moment. For you have given her the one gift which will be inseperable from her. Every time she uses it...countless times a day...she will think of you. And it will be at her command forever and ever. For this is a Zippo...no ordinary lighter. It is so staunch and dependable that it is guaranteed for a lifetime. No one has ever paid a penny for the repair of a Zippo windproof lighter. For as little as $3.00...or as much as $175.00...you can give the gift that never fails...the lighter that never fails. And we will engrave your personal message...or your loved one's own signature or initials...on the lighter you choose, a touch that gives anyone that "million dollar" feeling...for only one dollar extra. So give a Zippo...own a Zippo. It's the gift of a lifetime". The ad mentions a Pocket Zippo with information and there is a Free Brochure available. |
December 13, 1948 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 64 |
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| Zippo |
Full color 10" x 13" ad is a drawing of a father receiving a lighter from his young daughter. Ad shows four different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | 1949 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 5 |
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| Zippo |
Full color 10" x 13 1/2" ad shows a picture with nine different lighters and their descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | 1950 Life magazine |
1 |
$8.00 | View Tobacco Lighter 4 |
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| Zippo |
Full color 9 1/2" x 13" ad that illustrates five different models and their prices. At the top of the ad are three Christmas Carolers singing "Give Zippo for Christmas...one zip and it's lit. The gift for a lifetime...a sure fire hit". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 10, 1951 Life magazine |
0 |
$8.00 |
View Tobacco Lighter 29 |
Temporarily |
| Zippo |
Full color 10" x 13 1/2" ad that gives you some suggestions for what to give this holiday season. There is a picture of a young boy and girl, with their Cocker Spaniel, peeking in what is probably the bedroom door of their parents on Christmas morning. They are each holding a Zippo inscribed to a parent as they check to see if they are awake, the girl in her red pajamas and the boy in his green that indicate he has a future as a plumber. At the bottom of the ad are samples of four of their styles with the respective prices. Shown are the Leathercrafted for $6.00, the Town & Country for $8.50, the 14 Kt. Gold for $198.00 and the Sport Series for $4.75. |
December 1, 1952 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 47 |
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| Zippo |
Black and white 10" x 13 3/4" ad that is for the Zippo Cigarette Lighter. This ad has a message that goes all the way from the top to the bottom on the left hand side, it asks "How can we guarantee your Zippo to work forever?". That's a good question. They answer, "Because we deliberately build Zippo to be the finest lighter in the world. We know the quality...the workmanship...that go into it. Zippo has stood behind this unusual guarantee for many millions of lighters for 20 years. Just one of the "strength points" that make it possible - exclusively Zippo's - is the PATENTED hard steel collar or bushing in the flint tube. The illustrations show how it works, how it holds any length of flint in perfect alignment...ends forever jamming by "flopover flints" - a condition common to all well-used lighters without a bushing. And it's only one example of the quality that makes your Zippo a true lifetime companion. You can't get Zippo's combination of features in any imitation...in any other lighter...at any price. No wonder we say proudly of Zippo. Guaranteed to work forever. This ad contains drawings of what they were talking about when they say their "flopover flints". |
September 28, 1953 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 70 |
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| Zippo |
Full color 10" x 14" ad that has a drawing of two children wrapping a present for their father. The girl is watching the boy working on finishing up the wrapping and she tells him "Dad won't care how it's wrapped...it's a Zippo". The ad tells us "On Father's Day, give Dad a Zippo - the famous lighter that millions treasure. Zippo always works - even in wind or rain. One reason is a patented exclusive feature to prefent jamming. No other lighter has this. Choose Dad's rugged Zippo in beautiful silver or gold filled model...genuine leather, gleaming chrome of sports design". There is an example of a Zippo lighter in the lower right hand corner and the ad says this two-tone, chrome plated one would cost you $3.50 but you, if you were so inclined, could buy one for $192.50. |
June 11, 1956 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 58 |
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| Zippo |
Full color 9 1/2" x 12 1/2" ad that introduces the "All-new Zippo Slim-Lighter". The ad shows, describes and gives prices for six different models. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1, 1956 Life magazine |
0 |
$7.50 |
View Tobacco Lighter 18 |
Temporarily |
| Zippo |
Full color 9 3/4" x 13 3/4" ad for the Zippo Slim-Lighter and Regular Lighter. This ad starts off with the headline saying that you should "Give Zippo...the sure-fire Christmas Gift! 2 great lighters...all-new Slim-Lighters and famous Regular Zippo". The ad then says that the "World-famed Zippo now announces something truly new for your Christmas giving...the slender, graceful Zippo Slim Lighter...so new it wasn't even in existence last Christmas". The ad continues with more explanations then it goes on to show nine different models that were available. It showed the Exquisite 10-kt. gold-filled Star design Slim Lighter", the beautifully glowing silver-filled regular Zippo", the Criss-Cross Slim Lighter, the Loss-Proof Regular Zippo, the Leather-crafted Alligator regular Zippo, the famous Regular Zippo that came in two-tone chrome, the exciting Silver-Filled Slim Lighter with Comet design, the silver-filled Slim Lighter with delicate Ribbon design and the beautiful Regular Zippo with Engine-turned design on 10-kt. gold-filled. |
December 17, 1956 Life magazine |
1 |
$8.00 |
View Tobacco Lighter 69 |
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| Zippo |
Black and white 7 1/2" x 11" ad for their lighter for Sportsmen, the one that has the Lossproof feature. The ad has a picture of a happy man, still in his pajamas on Christmas morning, as he holds up his new Zippo and extends the retractable lanyard that is made to attach to his belt. The ad headline calls this picture "Sportsman on Christmas Morning with his new Lossproof Zippo" and the ad gives a price of $4.00 for the lighter or $5.00 if you choose one with a Sports Design. |
December 1957 Outdoor Life |
1 |
$7.50 |
View Tobacco Lighter 40 |
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| Zippo |
Black and white 10" x 13" ad that shows an battered Zippo lighter with the cover separated from the base. The ad headline claims that "After 20 years of daily use, the only thing we had to fix on this Zippo lighter was the hinge". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 17, 1958 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 28 |
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| Zippo |
Black and white 10" x 13" ad shows the new Slim lighter. At the bottom of the ad it describes and gives prices for six Zippo lighters. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1959 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 13 |
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| Zippo |
Black and white 9 1/2" x 14" ad for the Lossproof Zippo. The ad has a large picture of one of these lighters showing the retractable lanyard that prevents it from ever being lost. The headline suggests to "Give your Dad the Zippo Sports Lighter he can't lose - it will still be working when he's a great-grandfather, or we'll fix it free". Shown at the bottom of the ad are the New Zippo Slim Lighter ($4.75), the De Luxe Zippo ($4.75), the Gold Filled Zippo ($20.00), the Engine-turned Zippo ($5.75) and the New Zippo Slim Lighter with the Ribbon design ($6.00). The regular Lossproof Zippo lighter cost $4.00 and a Lossproof Zippo with one of five sports designs cost $5.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 43 |
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| Zippo |
Black and white 10" x 13" ad that is "The Zippo Guide to Gift Lighters - Christmas 1959". It shows seven different lighters with their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 7, 1959 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 14 |
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| Zippo |
Black and white 9 3/4" x 14" ad that touts just how reliable the Zippo Lighters actually are. This ad has a picture of a man holding up a Zippo lighter, one that has the flame adjusted to a very high setting, against a black background and the caption under the photo says that "Nobody has ever paid us one cent to fix a Zippo. The Zippo guarantee applies no matter how old the lighter is or what its condition". The headline under this states that "If a Zippo lighter ever fails to work, we'll fix it free!". At the bottom of the ad it shows six different lighters and has the prices there for all to see. We have the Engine-turned Zippo, the Zippo Slim Lighter, the De Luxe Zippo, the Gold-filled Zippo, the Regular Zippo and the Zippo Slim-Lighter. The cheapest lighter shown was $3.50 and the most expensive one, the Gold-filled one, was $20.00 |
March 14, 1960 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 65 |
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| Zippo |
Black and white 10" x 13" ad with another example of how these items will work through almost anything. This ad has a story of a lighter that was recovered from the belly of a fish and still worked. The ad shows six lighters with descriptions and prices. First there is one of the five popular sports design Lossproof models available for $5.00. After that we see the Zippo Slim-Lighter for $4.75, the Regular Zippo for $3.50, a Gold-Filled Zippo for $20.00, an Engine-Turned Zippo for $5.75 and a Ribbon design Zippo Slim-Lighter for $6.00. |
October 3, 1960 & April 20, 1962 Life magazine |
3 |
$7.50 | View Tobacco Lighter 6 |
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| Zippo |
Black and white 10" x 14" ad that gives you "The Zippo one-stop Christmas shopping guide". We have eight different lighters shown on this page. There is a "Brush-Finished Zippo" listed at $3.50, a "High-Polish Zippo" for $4.75, a "High-Polish Slim-Lighter Zippo" for $4.75, a "Loss Proof Zippo" for $4.00, a "Ribbon Design Slim-Lighter Zippo" for $6.00, a "Gold-Filled Slim-Lighter Zippo" for $20.00 and a "Solid Gold Zippo". This page says over to the side that is attached to the magazine, "Save time and trouble. Make your Zippo gift selections, then take this page to your Zippo dealer". Very astute. |
December 5, 1960 Life magazine |
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$7.50 |
View Tobacco Lighter 55 |
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| Zippo |
Black and white 9 1/2" x 13 1/2" ad that displays the Long-Lasting Reliability of their lighters before showing six of their current models. The picture in the ad shows a large fish with a lit Zippo lighter sitting in front of its mouth. The headline announces "The amazing story of a Zippo that worked after being taken from the belly of a fish" and the text finishes the story. At the bottom of the page are shown the Lossproof Lighter which came in five sports designs for $5.00, the Slim Lighter for $4.50, the Regular Zippo for $3.50, the Gold-Filled Zippo for $20.00, the Engine-Turned Zippo for $5.75 and the Slim Lighter with Ribbon Design for $6.00 |
July 14, 1961 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 53 |
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| Zippo |
Black and white 10" x 14" ad for another long lasting Zippo lighter. There is a picture of a Zippo burning in a man's hand with the filled Rose Bowl, supposedly taken in the 1930's, sitting in the background. The ad headline says that "Lou Little used this Zippo lighter when Columbia played in the Rose Bowl Game of 1934. It still works today". It talks about Lou Little being the coach of Columbia, it was for quite a while, and it received much work in rainy situations. At the bottom of the ad are a "Lossproof Zippo" for $5.00, a "New Zippo Slim Lighter" for $4.75, a "Regular Zippo" for $3.50, a "Gold-filled Zippo" for $20.00, an "Engine-turned Zippoz" for $5.75 and a "New Zippo Slim-Lighter". |
September 8, 1961 Life magazine |
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$7.50 |
View Tobacco Lighter 56 |
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| Zippo |
Black and white 10" x 13 1/2" ad with a photo of the battle on Mt. Suribachi in the background and, in the foreground, we can see the initialed lighter used by Joe Rosenthal during World War II. The headline below this picture identifies this as "Joe Rosenthal, famous war photographer, used this Zippo on Iwo Jima in 1945. It still works today". Then the ad claims that "No matter how old it is, if your Zippo ever fails to work, we'll fix it free". The story indicates that after Pearl Harbor Joe tried to get the Army, Navy or the Marines but was turned down by all since he wore thick glasses. Joe looked around and found a job with Associated Press as a war photographer. He made his claim to fame with his photographs of soldiers raising the flag on top of Mount Suribachi. The lighters shown in this ad are the Lossproof Zippo for $5.00, the new Zippo Slim Lighter for $4.75, the Regular Zippo for $3.50, the Gold-filled Zippo for $20.00, the Engine-turned Zippo for $5.75 and the new Zippo Slim Lighter which could be had for $6.00. |
October 13, 1961 Life magazine |
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$7.50 |
View Tobacco Lighter 63 |
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| Zippo |
Black and white 10" x 13 1/2" ad that has a picture of a Zippo lighter lit in front of a shelf full of books and a headline that claims that "Pulitzer Prize author, MacKinlay Kantor, has used this Zippo lighter since 1951. It still works today". The text under the picture says "The 10-year-old Zippo in our picture has lighted its way through millions of words. Mr. Kantor still uses it every day". The ad gives some relevancy to the time of its usage. It was already three years old when he started to write Andersonville in 1953. In 1955 the book was published and won a Pulitzer Prize and the Zippo was still working. In 1956 he began writing Spirit Lake which was just published. At the bottom of the ad it shows the normal selection of lighters brought to you from Zippo. It has the Lossproof Zippo for $5.00, the Zippo Slim Lighter for $4.75, the Regular Zippo for $3.50, the Gold Filled Zippo for $20.00, the Engine Turned Zippo for $5.75 and the Zippo Slim Lighter with Ribbon Design for $6.00. |
November 3, 1961 Life magazine |
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$7.50 |
View Tobacco Lighter 61 |
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| Zippo |
Black and white 9 1/2" x 14" ad that shows another example of their Reliability before displaying< six of the newer models. Pictured is a male hand holding up a lit Zippo as the headline explains that "This Zippo crash-landed at Bougainville in 1944. It still works today." The lighters displayed at the bottom of the page are a Gold-Filled for $20.00, a Brush Chrome for $3.50, a 14K Gold for $175.00, a Slim 14L Gold for $150.00, a Poliched Chrome for $4.75 and a Diagonal Design for $6.00.br> | October 9, 1962 Life magazine |
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$7.50 |
View Tobacco Lighter 52 |
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| Zippo |
Black and white 10" x 13" ad states that it is a "Christmas shopping guide to Zippos...the lighters that work.". The ad shows eleven different lighters: the Brush-Finish Zippo, the High-Polish Zippo, the Lossproof Zippo, the High-Polish Slim Zippo, the Crisscross Slim Zippo, their Zippo Table Lighters, the Gold-Filled Slim Zippo, the Gold-Filled Zippo, the Sterling Silver SLim Zippo, the Solid Gold Slim Zippo and the SOlid Gold Zippo. The ad has a cutting guide on the left side so that you would have been able to remove it from the magazine and take it to the store and point out to the clerk what you wanted. |
December 7, 1962 Life magazine |
2 |
$7.50 |
View Tobacco Lighter 10 |
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| Zippo |
Black and white 9 1/2" x 13 1/2" ad that shows a man holding a lit Zippo and the ad headline says that "This Zippo went to the Indianapolis Race of 138. It still works today". The description says that "E. C. (Gene) Trimpe and his Zippo were at Indianapolis when Floyd Roberts won the 500-mile classic in 4 hrs. 15 min." They remind you, in the ad, that if any Zippo ever fails to work, we'll fix it free. They show, at the bottom of the page, these lighters. There is the Brush Chrome for $3.50, the Polished Chrome for $4.75, the Sterlilng Silver for $17.00, the 14K Solid Gold for $140.00 and the Crisscross Design for $6.00. |
April 26, 1963 Life magazine |
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$7.50 |
View Tobacco Lighter 62 |
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| Zippo |
Black and white 10" x 13" ad with a large photo of a lit Zippo that, according to the ad headline, "toured the New York World's Fair of 1939". There are five smaller photos of current models and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 13, 1963 Life magazine |
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$7.50 |
View Tobacco Lighter 11 |
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| Zippo |
Black and white 10" x 13" ad features a photo of the Zippo that has been owned by each Beta Theta Pi pledge class president at Knox college since 1947. The ad also includes smaller photos of five current models and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 8, 1963 Life magazine |
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$7.50 |
View Tobacco Lighter 27 |
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| Zippo |
Full color 10" x 13" ad shows a Santa Claus hand holding a lit Zippo and the text mentions that "Santa Claus slipped this Zippo into a Christmas stocking in 1932. It stills works today." The ad also has pictured ten different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | December 6, 1963 Life magazine |
1 |
$7.50 | View Tobacco Lighter 7 |
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| Zippo |
Black and white 9 1/2" x 13" ad for the Quality built into Zippo lighters. The ad has a photo of an engraved lighter that is holding a good flame with the headline that tells us "This Zippo lighter stormed into Germany in 1945. It still works today.". The ad also shows and gives information and prices for twelve different lighters available for Father's Day. These lighters include the Regular in several different versions, the Golfer, the Slim-lighter, the Crisscross design Chrome Slim-lighter, the Ribbon Design, the Diagonal design with initial panel, the Sterling Silver with Engine-turned design, the 10K gold-filed case with Rope design, the Slim-lighter that is 10K gold-filled with Stars design and the 14K Solid Gold Case with an Engine-turned design. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 12, 1964 Life magazine |
2 |
$7.50 |
View Tobacco Lighter 36 |
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| Zippo |
Black and white 9 1/2" x 13 1/2" ad that first calls attention to their renown reliability before showing the new models. The big picture shows a male hand holding a lit Zippo and the headline claims that "This Zippo lighter was shot down over Italy in 1943. It still workd todau." At the bottom of the page are twelve different lighters varying in price from $3.50 to $175. Starting with the least expensive is the Regular followed by the Golfer. Nest we see the Slim-Lighter, The Regular Sports Series and the Engine-Turned Regular lighter. The second row starts with the Crisscros Slim Lighter. the Ribbon Design and the Sterling Silver Regular Design. These are followed by the Sterling Silver Slim Lighter, the 10K gold-filled rope case, the 14K solid gold Slim before getting to the 14K solid gold Engine-turned design. |
November 13, 1964 Life magazine |
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$7.50 |
View Tobacco Lighter 51 |
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| Zippo |
Black and white 9 1/2" x 13" ad for their line of Dependable Lighters. Pictured in the ad are the Brush-finish Chrome, Colorful Zippo Sportsman, High-Polish Slim, Ribbon-design Slim, Crisscross Slim, Sterling Silver and the Rope Design Gold-filled Zippo lighters. The ad gives the prices of each of these lighters and has the famous headline that "If any Zippo Lighter ever fails to work, we'll fix it Free". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 21, 1965 Life magazine |
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$7.50 |
View Tobacco Lighter 37 |
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| Zippo |
Full color 10" x 13" ad shows pictures of nine different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | December 3, 1965 Life magazine |
1 |
$7.50 | View Tobacco Lighter 3 |
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| Zippo |
Black and white 10" x 13" ad for "Lighters that work - outdoors". There are eight lighters shown in this ad. They are the "Brush finish Chrome Zippo" for $3.50, the "Colorful Zippo Sportsman" for $4.75, the "High - polish Slim Zippo" for $4.75, the "Loss proof Sports Zippo" for $5.00, the "Ribbon Design Slim Zippo" for $6.00, the "Crisscross Slim Zippo" for $6.00, the "Sterling Silver Zippo" for $17.00 and, most expensive of all, the "Rope Desogm Gold filled Zippo". The ad text talks about times when you haven't been able to "get a light" but insists that a "Zippo lighter lights". The banner across the bottom of the page claims that "If any Zippo lighter ever fails to work, we'll fix it free". |
May 6, 1966 Life magazine |
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$7.50 |
View Tobacco Lighter 57 |
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| Zippo |
Black and white 9 1/2" x 13" ad that wants you to "Give a gift that works". There are eight Zippo lighters shown in this, the least expensive to the most. The first is the British finish Chrome Zippo priced at $3.50. The next is the Colorful Zippo Sportsman priced at $4.75. Then we have the High polish Slim Zippo that is priced for $4.75. And then, the last of the top row, we have the Ribbon Design Slim Zippo for $6.00. The first of the second row iw the Crisscoss Slim Zippo also priced at $6.00. Now they start getting more expensive. The next one is a Sterling Silver Zippo for $17.00. Then we have the Rope Design Gold-filled Zippo for $20.00. And last we have the Solid 14k Gold Zippo for the extreme price of $175.00. At the bottom of the page are the words you wanted to hear. "If any Zippo lighter ever fails to work, we'll fix it free". |
June 10, 1966 Life magazine |
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$7.50 |
View Tobacco Lighter 60 |
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| Zippo |
Full color 10" x 13" ad gives us a "Christmas Hint". Ad shows 12 different lighters and gives their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 2, 1966 Life magazine |
2 |
$7.50 |
View Tobacco Lighter 12 |
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| Zippo |
Black and white 9 1/2" x 13 1/2" ad that is another designed to advertise the Zippo Lighter. This ad has a picture of a Zippo lighter, an old and unassuming one, sitting there with the top flipped back and a flame coming out of it and it has a name embossed into it, I think it is P C Blaisdiel. The headline for the ad says simply, "The Zippo. We make it so you can forget it." The text of the ad tells us that "A Zippo lighter was found in the belly of a fish. After it was removed, it lit on the first try. Another Zippo stopped a bullet in Vietnam. It still works today. Thousands of other Zippos have been submerged, dropped, beaten, bashed and generally mauled only to go on working for years. You see, there's not much to go wrong on a Zippo. It's made to light the first time every time, even in the wind. After 15 or 20 years of use and abuse, we might have to repair the hinge that holds the top on (we do it for free, of course). But the flint wheel is made to take a lifetime of striking against flint. And most people grow fond of the dents and scratches a Zippo's case collects in a lifetime". There are a couple more paragraphs to go, but you can read them when you buy this ad. |
March 24, 1967 Life magazine |
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$7.50 |
View Tobacco Lighter 68 |
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| Zippo |
Black and white 10" x 14" ad that is for the Zippo Lighters and it says very little. The ad has these words carefully printed across the top of the page, "Read the fine print on a Zippo guarantee carefully" and, below that, it has a Zippo lighter there, open and with a flame burning. Engraved into this lighter are the words Taunton, England Oct 17th, 1943, and, then, in the top part of the case, it has the words Dan L. Nelson. 37289819 on it. Just beneath the lighter, are the words, very much a matter of happenstance, "If any Zippo lighter ever fails to work, we'll fix it free". |
April 21, 1967 Life magazine |
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$7.50 |
View Tobacco Lighter 66 |
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| Zippo |
Full color 10" x 13 3/4" ad that is for Zippo Lighters. This ad says that "Zippo solves 7 gift problems you haven't even thought of yet" and there are seven different lighters waiting to be shown to you, each with a specific purpose in mind. #1 is for Anniversaries and it says that "Zippos make great anniversary gifts. Engrave a name and a date on them. Both you and the anniversary will be remembered for a lifetime. Slim high-polished chrome model $4.75". #2 is for Weddings (June and it says that "Zippos for the wedding party. Make them personal with initials or names. Twenty years from now they will still be lighting. Every time. Even in the wind. Brush finished chrome $3.50". #3 is for Birthdays and it asks "Got a lot of birthdays coming up in the next few months? Zippo lighters solve the problem of what to give. Sports model with lossproof lanyard. $5.00". #4 is for Graduation (June) and it says that "A Zippo will probably outlast any other kind of gift. Zippos are made (and guaranteed) to last a lifetime. 10K Gold-filled $20.00". The #5 says that it is for Bon Voyage which says that "Zippo lighters light anywhere. And they light every time. Even in the wind. Crisscross chrome. Slim. $6.00". #6 is for Mother's Day (May 14) which says that "A Zippo lighter is great for a lady. There's not much to break down or go wrong. It lights. Every time. Even in the wind. 10K Gold-filled. Slim. $20.00". And #7 is for Father's Day (June 18) which says that "Men like Zippo lighters. They're made to take a beating. They light. Every time. Even in the wind. Sports model. $4.75". |
May 12, 1967 Life magazine |
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$7.50 |
View Tobacco Lighter 67 |
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| Zippo |
Black and white 10" x 13" ad shows a lighter with a 14k gold case. The headline asks the question "The $175.00 Zippo. Who are we trying to kid?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 2, 1967 Life magazine |
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$7.50 |
View Tobacco Lighter 19 |
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| Zippo |
Full color 10" x 13" ad shows the reader all of "Zippo's beautiful Christmas lights". Shown in the ad are 12 lighters with their prices. These lighters are arranged in a circle and placed on a red, Christmassy background. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 1, 1967 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 25 |
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| Zippo |
Black and white 10" x 13" ad shows a well-worn Zippo with names and dates scratched into the case. The ad headline reminds you "Don't lose your Zippo. Lifetime friends are rare." . The text explains the story of this individual lighter owned by Tom Rotsinger. It talks about being dropped into the ocean, dropped into a five gallon bucket of paint and being left in a foul-weather jacket and not returned into the jacket was reissued. After each of these mishaps it would still work yet one day, after sixteen years, it finally didn't work. Tom returned it to Zippo who, as they promise, fixed it for free. | April 19, 1968 Life magazine |
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$7.50 |
View Tobacco Lighter 24 |
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| Zippo |
Full color 10" x 13" ad allows you to see "Zippo's 7 beautiful ways to master The Gift Season". The ad shows, with descriptions and prices, seven different styles and finishes. These finishes include the High-polish chrome, 10K gold-filled with Stars design, Sterling SIlver engine turned, Shimmer design, Brush finish, Criss-cross chrome and the golfer sports model. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 17, 1968 Life magazine |
2 |
$7.50 |
View Tobacco Lighter 26 |
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| Zippo |
Full color 10" x 13" ad that serves as a "Reminder" for what to get as a gift for "Father's Day, Birthdays, Anniversaries, Graduations and Weddings". The ad shows seven models with their numbers and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 13, 1969 Life magazine |
1 |
$7.50 |
View Tobacco Lighter 22 |
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| Zippo |
Black and white 10" x 14" ad that talks about how good the Zippo Cigarette Lighters work. The headline in this ad announces that they wanted to talk about "The Zippo that was attacked by a herd of turtles". Well, that headline may make you think a little bit but the picture in this ad will give you second thoughts. It shows several LARGE turtles swimming together through the water and, the ad will kind of catch your interest. "Tom DeVoe accidentally dropped his Zippo lighter into a tank holding huge sea turtles. "Some of these turtles weigh up to 500 pounds," says Tom, chief diver at Marineland of Florida, "and they'll strike at almost anything." Sure enough, they did. Tom's Zippo was chewed, slammed, mauled and battered. Tom recovered his Zippo from the bottom of the tank and returned it to us. We fixed it, free, of course. We make lighters that work. And last. But they're not turtle-proof". |
November 14, 1969 Life magazine |
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$7.50 |
View Tobacco Lighter 71 |
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