Lighter Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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BRAND.
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Dunhill
Brown and white 5" x 13" ad for their Rollolite Lighters. Pictured in the ad are two lighters, one with the lid closed and the other with the lid back and a flame burning and the headline proclaims that "The magnificent new Dunhills are here". The text gives prices for the three models: Rhodium Plate - $10.00, Silver Plate - $12.50 and Gold Plate - $15.00 and continues on with a generous description. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Dunhill 45

Ronson
Black and white 10" x 13" ad intended to take care of everyone's Christmas list. The ad shows 21 different lighters and tobacco related items. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 2, 1940
Life magazine
1
$8.00
View Tobacco Lighter 17

Ronson
Three color 10" x 13" ad that says "and to all...a Good Light". Shown in the ad are six different table lighters with descriptions. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 11, 1946
Life magazine
1
$8.00
View Tobacco Lighter 19

Ronson
Black and white 10" x 13" ad which discusses being "the greatest name in lights...". Shown in this ad are four "Models for Pocket and Handbag" and four "Table Lighters for every room in the home". In the first category we see the Whirlwind for $7.50, the Master for $11.95, the Standard for $6.00 and the Adonis for $25.00. For the Table we see the Queen Anne for $10.00, the Decanter Deluxe for $13.50, the Crown for $10.00 and the Mairfairs which are $15.00 for a pair. The ad also shows Barbara Stanwyck receiving a Ronson lighter from David Niven.
May 12, 1947
Life magazine
2
$8.00
View Tobacco Lighter 16

Ronson
Full color 10" x 13" ad that shows "Longed-for Gifts by Ronson". The ad shows eight classy lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 24, 1947
Life magazine
1
$8.00
View Tobacco Lighters 15

Ronson
Full color 9 1/2" x 13" ad contains names, descriptions, pictures and prices for twelve different models. There is a drawing of a well-dressed couple sitting at a dining table and the woman is holding a lighter to her male companion's cigarette. The ad headline lets us know that "Ronson Gifts are 'Ever-Presents'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 17, 1948
Life magazine
2
$8.00
View Tobacco Lighters 1
Ronson
Black and white 9 1/2" x 13 1/2" ad for their Whirlwind lighters. There are drawings of them being used by a man and a woman on what seem to be windy days and the headline brags that "Blow by blow, the Ronson Whirlwind Wins!". There is a picture of one of these with the windshield in the up position to protect the flame on a windy day and a picture of one with the >i>windshield down so it can be used normally. Another picture shows several of the different styles available from Ronson.
March 7, 1949
Life magazine
1
$8.00
View Tobacco Lighters 59

Ronson
Full color 9 1/4" x 12 1/2" ad shows drawings of eight different lighters of the day with descriptions and prices This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 1949
Better Homes & Gardens
1
$8.00
View Tobacco Lighters 2
Ronson
Full color 9 1/2" x 13" ad that gives illustrations, descriptions and prices for ten different lighters available for Christmas 1949. Shown in this ad are their Crown Set ($27.50), the Adonis ($10.00), the Penciliter ($10.00 or $15.00), the Georgian ($12.50), the Standard ($6.00), the Newport ($9.00), the Banker ($6.50), the Whirlwind ($9.00), the Twentycase ($20.00) and the Decanter ($14.50). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 12, 1949
Life magazine
1
$8.00
View Lighters 41

Ronson
Full color 10" x 14" ad that is devoted to Father's Day. The headline says that "Dad's may differ!...but they all go for a Ronson". On the left side of the ad are the five lighters that apply mostly for Fathers. There is the Ronson Adonis, the Ronson Whirlwind, the Ronson Standard, the Ronson Ten-A-Case and the Ronson Senator. These vary in price from $6.50 to $20.00 and the message given is "Of course, he'll be pleased with anything you give him, being your Dad and secretly sentimental"
June 5, 1950
Life magazine
1
$8.00
View
Tobacco Lighters 54

Ronson
Full color 10" x 13" ad shows fourteen lighters and a pen that lights. Includes descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. 1951
Life magazine
1
$8.00 View Tobacco Lighters 9
Ronson
Full color 10" x 13" ad for the lighters that are "Masterpieces...and 'Musts' in the home of every gracious hostess". Shown in the ad are eight very ornate table lighters. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1952
Life magazine
1
$8.00
View Tobacco Lighter 20

Ronson
Full color 10" x 13 1/2" ad for some of the selection of items that Ronson had to offer for Christmas 1952. Shown in this ad are the Ronson Adonis with prices starting at $10.95, the Ronson Juno Table Lighter with prices starting at $9.50, the Ronson Whirlwind with prices starting at $8.95, the Ronson Standard with prices starting at $6.95, the Ronson Princess with prices starting at $6.95, the Ronson Crown Hostess Set with prices starting at $30.00, the Ronson Pal Lighter-Cigarette Case with prices starting at $12.80, the Ronson Penciliter with prices starting at $10.40, the Ronson Minerva Table Lighter with prices starting at $12.50 as well as two Compressed Fuel Lighters. They show the Ronson Maximus from $12.50 and the Ronson Viceroy Table Lighter for $15.70. The text makes the claim that 77% of the people surveyed replied that if they received a lighter, they would want it to be a Ronson.
December 1, 1952
Life magazine
1
$8.00
View Lighters 48

Ronson
Black and white 9 1/2" x 13" ad that has a picture of a lady holding a Ronson Adonis lighter in front of her smiling face. Above is a drawing of a man holding the globe at the end of a string held from his outstretched arm. The ad headline assures you that "You could give her the world on a string, but...she'd rather have a Ronson". It then says From her favorite flame...a Ronson pocket lighter is the perfect gift, with or without strings attached. As a birthday present, to celebrate a special anniversary, or as a wonderful spur-of-the-moment gift, you simply can't miss with a Ronson. There are so many pocket lighter styles to choose from in Ronson's smart assortment for women - in gold or silver, in exciting colors, in patterns and leathers. No matter which you select, your gift of a Ronson makes you the light of her life, every time she lights a cigarette".
September 20, 1954
Life magazine
2
$8.00
View
Ronson 33

Ronson
Black and white 9 1/2" x 12 1/2" ad for their Windproof Lighter. The ad has a large drawing of this item and the headline says "Ronson Announces!!! Amazing Windproof Lighter...only $3.95". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 21, 1955
Life magazine
1
$8.00
View Tobacco Lighter 32

Ronson
Full color 10" x 13" ad shows eight different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. December 5, 1955
Life magazine
1
$8.00 View Tobacco Lighters 8
Ronson
Full color 5" x 12 1/2" ad for their Varaflame butane lighter. The ad has a good color picture of this lighter with a healthy flame burning away. The ad shows the larger picture of the lit lighter and shows four other models in smaller pictures. The ad mentions that the price starts at $14.95 and, for selling points, claims that it "Lights for months!", has an "Adjustable flame!" and that it "Fuels in seconds!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine
1
$7.50
View Tobacco Lighters 39

Ronson
Black and white 10" x 13" ad for their Typhoon windproof lighters. There is a picture of one of these practical items with the flame burning parallel to the ground as a result of the powerful wind it has been subjected to and the caption claims that "Ronson invents the most windproof lighter ever...$2.95". The text talks about some of the tests that were performed on this item and that "new metalworking techniques" actually allowed them to lower costs. It also mentions that it was "Available in 4 new silver and gold tone finishes". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 18, 1961
Saturday Evening Post
1
$7.50
View Tobacco Lighter 44

Ronson
Black and white 7 1/2" x 10 1/2" ad for their Typhoon windproof lighter. The ad has a picture of one of these lighters against a black background and there is a wind so strong blowing on it that the flame is entirely horizontal. The ad headline claims that "Ronson invents the most windproof lighter ever...2.95" and the text explains that the technique used for this product allowed them to lower the price.
June 1962
Field & Stream
1
$7.50
View Tobacco Lighters 42

Ronson
Black and white 10" x 13" ad for their Varaflame lighters. There is a large picture that shows a lighter with three different flame heights while the headline says "The flame is adjustable! And that's the least unusual feature of the Ronson Varaflame". The text explains how the flame is adjustable to deal with cigarettes, cigars or pipes and there is no cotton or wick to deal with in this butane lighter. At the bottom of the ad are seen one of the Pocket Lighters from $9.95 and one of the Table Lighters from $14.95.
June 5, 1962
Look magazine
1
$7.50
View Lighters 46

Ronson
Full color 9" x 11 3/4" ad for their Varaflame Butane Table Lighters. The ad has a close-up photo of a Luralite model listed for $20.00 and the headline asks the question "Suddenly...table lighters are back on the table. Why?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1964
Better Homes & Gardens
1
$7.50
View Lighters 31

Ronson
Full color 9 1/2" x 13 1/2" ad for their Comet Varaflame Lighter. Around the words "New like no lighter you've known before" are a series of pictures that show it being refilled, showing the fingertip adjustability, how it is windproof, the fact that it is lightweight, how you can use it upside down for lighting a pipe, the trigger-action and the swivel-top that allows you to get into the flint and spark wheel. It also mentions that the price was only $6.95 from The people who keep improving flame.
December 17, 1965 &
February 24. 1967
Life magazine
2
$7.50
View Lighter 50

S.T. Dupont
Full color 8" x 11" ad for the "lighter of the Maharajah". These are high-class items that have prices starting at $65.00
December 1972
Harper's
1
$7.50
View Tobacco Lighter 23

Thorens
Black and white 2 1/2" x 6 1/4" ad for their Automatic Lighter. The ad has two pictures of this product from Switzerland which show how you slide one putton and push another button to get a flame.
March 10, 1947
Life magazine
1
$8.00
View Tobacco Lighters 34

Video Luxury Lighter
Black and white 9 1/2" x 13 1/2" ad for what they call "This Year's Beautiful Gift". This is a simple ad with light colored items against a black background. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 29, 1948
Life magazine
1
$8.00
View Lighters 30

Zippo
Black and white 13 1/2" x 9 1/2" ad for "The Lighter that made the World Lighter-Conscious". The landscape-oriented ad has a picture of a man's hand holding a Zippo lighter with the initials "PCB" on a windy day and being successful at getting it lit. The text in this part of the ad says "It's a gift" and mentions that it is Windproof. When the ad is rotated back to the normal orientation there is information giving the price for the new streamlined Silverlike Zippo Windproof Lighter at $2.50 and mentions a variety of markings that were available as well as the special cases of 14K Gold, Sterling Silver or Plain Gold.
October 14, 1946
Life magazine
0
$8.00
View Zippo 49

Temporarily
Sold Out

Zippo
Black and white 5" x 6" ad for their Windproof Lighters. The ad has a drawing of a male hand holding up a lighter that is staying lit in the wind and the headline that claims "It's a gift". The ad gives prices of $2.50 for the Streamline Silverlike Case and $1.00 extra for a "Facsimile of any signature or three initials".
March 10, 1947
Life magazine
1
$8.00
View Lighters 35

Zippo
Black and white 5" x 5" ad for their Windproof Lighters. The ad has a picture that shows three of their models sitting on a table, the No. 350 Zippo Engine Turned for $4.00, the No. 10 Zippo Table Lighter for $10.00 and the No. 250 Zippo High Polish for $3.50. The ad headline claims these lighters are "Styled like a 'Million' - but priced for the millions".
November 1947
True magazine
1
$8.00
View Zippo 38

Zippo
Full color 10" x 13" ad shows a husband and wife who have given each other engraved lighters. Shown are a table and a pocket model and the headline that says "It's the Gift that never fails". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 29, 1948
Life magazine
1
$8.00
View Tobacco Lighter 21

Zippo
Full color 10" x 13" ad is a drawing of a father receiving a lighter from his young daughter. Ad shows four different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. 1949
Life magazine
1
$8.00
ViewTobacco Lighters 5
Zippo
Full color 10" x 13 1/2" ad shows a picture with nine different lighters and their descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. 1950
Life magazine
1
$8.00 View Tobacco Lighters 4
Zippo
Full color 9 1/2" x 13" ad that illustrates five different models and their prices. At the top of the ad are three Christmas Carolers singing "Give Zippo for Christmas...one zip and it's lit. The gift for a lifetime...a sure fire hit". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1951
Life magazine
0
$8.00
View Lighter 29

Temporarily
Sold Out

Zippo
Full color 10" x 13 1/2" ad that gives you some suggestions for what to give this holiday season. There is a picture of a young boy and girl, with their Cocker Spaniel, peeking in what is probably the bedroom door of their parents on Christmas morning. They are each holding a Zippo inscribed to a parent as they check to see if they are awake, the girl in her red pajamas and the boy in his green that indicate he has a future as a plumber. At the bottom of the ad are samples of four of their styles with the respective prices. Shown are the Leathercrafted for $6.00, the Town & Country for $8.50, the 14 Kt. Gold for $198.00 and the Sport Series for $4.75.
December 1, 1952
Life magazine
1
$8.00
View Zippo 47

Zippo
Full color 10" x 14" ad that has a drawing of two children wrapping a present for their father. The girl is watching the boy working on finishing up the wrapping and she tells him "Dad won't care how it's wrapped...it's a Zippo". The ad tells us "On Father's Day, give Dad a Zippo - the famous lighter that millions treasure. Zippo always works - even in wind or rain. One reason is a patented exclusive feature to prefent jamming. No other lighter has this. Choose Dad's rugged Zippo in beautiful silver or gold filled model...genuine leather, gleaming chrome of sports design". There is an example of a Zippo lighter in the lower right hand corner and the ad says this two-tone, chrome plated one would cost you $3.50 but you, if you were so inclined, could buy one for $192.50.
June 11, 1956
Life magazine
1
$8.00
View
Tobacco Lighters 58

Zippo
Full color 9 1/2" x 12 1/2" ad that introduces the "All-new Zippo Slim-Lighter". The ad shows, describes and gives prices for six different models. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1, 1956
Life magazine
0
$7.50
View Tobacco Lighters 18

Temporarily
Sold Out

Zippo
Black and white 7 1/2" x 11" ad for their lighter for Sportsmen, the one that has the Lossproof feature. The ad has a picture of a happy man, still in his pajamas on Christmas morning, as he holds up his new Zippo and extends the retractable lanyard that is made to attach to his belt. The ad headline calls this picture "Sportsman on Christmas Morning with his new Lossproof Zippo" and the ad gives a price of $4.00 for the lighter or $5.00 if you choose one with a Sports Design.
December 1957
Outdoor Life
1
$7.50
View Tobacco Lighters 40

Zippo
Black and white 10" x 13" ad that shows an battered Zippo lighter with the cover separated from the base. The ad headline claims that "After 20 years of daily use, the only thing we had to fix on this Zippo lighter was the hinge". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1958
Life magazine
1
$7.50
View Tobacco Lighters 28

Zippo
Black and white 10" x 13" ad shows the new Slim lighter. At the bottom of the ad it describes and gives prices for six Zippo lighters. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1959
Life magazine
1
$7.50
View Tobacco Lighters 13

Zippo
Black and white 9 1/2" x 14" ad for the Lossproof Zippo. The ad has a large picture of one of these lighters showing the retractable lanyard that prevents it from ever being lost. The headline suggests to "Give your Dad the Zippo Sports Lighter he can't lose - it will still be working when he's a great-grandfather, or we'll fix it free". Shown at the bottom of the ad are the New Zippo Slim Lighter ($4.75), the De Luxe Zippo ($4.75), the Gold Filled Zippo ($20.00), the Engine-turned Zippo ($5.75) and the New Zippo Slim Lighter with the Ribbon design ($6.00). The regular Lossproof Zippo lighter cost $4.00 and a Lossproof Zippo with one of five sports designs cost $5.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1959
Life magazine
1
$7.50
View Zippo 43

Zippo
Black and white 10" x 13" ad that is "The Zippo Guide to Gift Lighters - Christmas 1959". It shows seven different lighters with their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 7, 1959
Life magazine
1
$7.50
View Tobacco Lighters 14

Zippo
Black and white 10" x 13" ad with another example of how these items will work through almost anything. This ad has a story of a lighter that was recovered from the belly of a fish and still worked. The ad shows six lighters with descriptions and prices. First there is one of the five popular sports design Lossproof models available for $5.00. After that we see the Zippo Slim-Lighter for $4.75, the Regular Zippo for $3.50, a Gold-Filled Zippo for $20.00, an Engine-Turned Zippo for $5.75 and a Ribbon design Zippo Slim-Lighter for $6.00.
October 3, 1960
&
April 20, 1962
Life magazine
2
$7.50 View Tobacco Lighters 6
Zippo
Black and white 10" x 14" ad that gives you "The Zippo one-stop Christmas shopping guide". We have eight different lighters shown on this page. There is a "Brush-Finished Zippo" listed at $3.50, a "High-Polish Zippo" for $4.75, a "High-Polish Slim-Lighter Zippo" for $4.75, a "Loss Proof Zippo" for $4.00, a "Ribbon Design Slim-Lighter Zippo" for $6.00, a "Gold-Filled Slim-Lighter Zippo" for $20.00 and a "Solid Gold Zippo". This page says over to the side that is attached to the magazine, "Save time and trouble. Make your Zippo gift selections, then take this page to your Zippo dealer". Very astute.
December 5, 1960
Life magazine
1
$7.50
View
Lighters 55

Zippo
Black and white 9 1/2" x 13 1/2" ad that displays the Long-Lasting Reliability of their lighters before showing six of their current models. The picture in the ad shows a large fish with a lit Zippo lighter sitting in front of its mouth. The headline announces "The amazing story of a Zippo that worked after being taken from the belly of a fish" and the text finishes the story. At the bottom of the page are shown the Lossproof Lighter which came in five sports designs for $5.00, the Slim Lighter for $4.50, the Regular Zippo for $3.50, the Gold-Filled Zippo for $20.00, the Engine-Turned Zippo for $5.75 and the Slim Lighter with Ribbon Design for $6.00
July 14, 1961
Life magazine
1
$7.50
View Lighters 53

Zippo
Black and white 10" x 14" ad for another long lasting Zippo lighter. There is a picture of a Zippo burning in a man's hand with the filled Rose Bowl, supposedly taken in the 1930's, sitting in the background. The ad headline says that "Lou Little used this Zippo lighter when Columbia played in the Rose Bowl Game of 1934. It still works today". It talks about Lou Little being the coach of Columbia, it was for quite a while, and it received much work in rainy situations. At the bottom of the ad are a "Lossproof Zippo" for $5.00, a "New Zippo Slim Lighter" for $4.75, a "Regular Zippo" for $3.50, a "Gold-filled Zippo" for $20.00, an "Engine-turned Zippoz" for $5.75 and a "New Zippo Slim-Lighter".
September 8, 1961
Life magazine
1
$7.50
View
Lighters 56

Zippo
Black and white 10" x 13 1/2" ad that has a picture of a Zippo lighter lit in front of a shelf full of books and a headline that claims that "Pulitzer Prize author, MacKinlay Kantor, has used this Zippo lighter since 1951. It still works today". The text under the picture says "The 10-year-old Zippo in our picture has lighted its way through millions of words. Mr. Kantor still uses it every day". The ad gives some relevancy to the time of its usage. It was already three years old when he started to write Andersonville in 1953. In 1955 the book was published and won a Pulitzer Prize and the Zippo was still working. In 1956 he began writing Spirit Lake which was just published. At the bottom of the ad it shows the normal selection of lighters brought to you from Zippo. It has the Lossproof Zippo for $5.00, the Zippo Slim Lighter for $4.75, the Regular Zippo for $3.50, the Gold Filled Zippo for $20.00, the Engine Turned Zippo for $5.75 and the Zippo Slim Lighter with Ribbon Design for $6.00.
November 3, 1961
Life magazine
1
$7.50
View
Tobacco Lighters 61

Zippo
Black and white 9 1/2" x 14" ad that shows another example of their Reliability before displaying< six of the newer models. Pictured is a male hand holding up a lit Zippo as the headline explains that "This Zippo crash-landed at Bougainville in 1944. It still works today." The lighters displayed at the bottom of the page are a Gold-Filled for $20.00, a Brush Chrome for $3.50, a 14K Gold for $175.00, a Slim 14L Gold for $150.00, a Poliched Chrome for $4.75 and a Diagonal Design for $6.00.br> October 9, 1962
Life magazine
1
$7.50
View Lighters 52

Zippo
Black and white 10" x 13" ad states that it is a "Christmas shopping guide to Zippos...the lighters that work.". The ad shows eleven different lighters: the Brush-Finish Zippo, the High-Polish Zippo, the Lossproof Zippo, the High-Polish Slim Zippo, the Crisscross Slim Zippo, their Zippo Table Lighters, the Gold-Filled Slim Zippo, the Gold-Filled Zippo, the Sterling Silver SLim Zippo, the Solid Gold Slim Zippo and the SOlid Gold Zippo. The ad has a cutting guide on the left side so that you would have been able to remove it from the magazine and take it to the store and point out to the clerk what you wanted.
December 7, 1962
Life magazine
2
$7.50
View Tobacco Lighters 10
Zippo
Black and white 9 1/2" x 13 1/2" ad that shows a man holding a lit Zippo and the ad headline says that "This Zippo went to the Indianapolis Race of 138. It still works today". The description says that "E. C. (Gene) Trimpe and his Zippo were at Indianapolis when Floyd Roberts won the 500-mile classic in 4 hrs. 15 min." They remind you, in the ad, that if any Zippo ever fails to work, we'll fix it free. They show, at the bottom of the page, these lighters. There is the Brush Chrome for $3.50, the Polished Chrome for $4.75, the Sterlilng Silver for $17.00, the 14K Solid Gold for $140.00 and the Crisscross Design for $6.00.
April 26, 1963
Life magazine
1
$7.50
View
Tobacco Lighters 62

Zippo
Black and white 10" x 13" ad with a large photo of a lit Zippo that, according to the ad headline, "toured the New York World's Fair of 1939". There are five smaller photos of current models and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 13, 1963
Life magazine
1
$7.50
View Tobacco Lighters 11

Zippo
Black and white 10" x 13" ad features a photo of the Zippo that has been owned by each Beta Theta Pi pledge class president at Knox college since 1947. The ad also includes smaller photos of five current models and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 8, 1963
Life magazine
1
$7.50
View Tobacco Lighters 27

Zippo
Full color 10" x 13" ad shows a Santa Claus hand holding a lit Zippo and the text mentions that "Santa Claus slipped this Zippo into a Christmas stocking in 1932. It stills works today." The ad also has pictured ten different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. December 6, 1963
Life magazine
1
$7.50 View Tobacco Lighters 7
Zippo
Black and white 9 1/2" x 13" ad for the Quality built into Zippo lighters. The ad has a photo of an engraved lighter that is holding a good flame with the headline that tells us "This Zippo lighter stormed into Germany in 1945. It still works today.". The ad also shows and gives information and prices for twelve different lighters available for Father's Day. These lighters include the Regular in several different versions, the Golfer, the Slim-lighter, the Crisscross design Chrome Slim-lighter, the Ribbon Design, the Diagonal design with initial panel, the Sterling Silver with Engine-turned design, the 10K gold-filed case with Rope design, the Slim-lighter that is 10K gold-filled with Stars design and the 14K Solid Gold Case with an Engine-turned design. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 12, 1964
Life magazine
2
$7.50
View Lighters 36

Zippo
Black and white 9 1/2" x 13 1/2" ad that first calls attention to their renown reliability before showing the new models. The big picture shows a male hand holding a lit Zippo and the headline claims that "This Zippo lighter was shot down over Italy in 1943. It still workd todau." At the bottom of the page are twelve different lighters varying in price from $3.50 to $175. Starting with the least expensive is the Regular followed by the Golfer. Nest we see the Slim-Lighter, The Regular Sports Series and the Engine-Turned Regular lighter. The second row starts with the Crisscros Slim Lighter. the Ribbon Design and the Sterling Silver Regular Design. These are followed by the Sterling Silver Slim Lighter, the 10K gold-filled rope case, the 14K solid gold Slim before getting to the 14K solid gold Engine-turned design.
November 13, 1964
Life magazine
1
$7.50
View Lighters 51

Zippo
Black and white 9 1/2" x 13" ad for their line of Dependable Lighters. Pictured in the ad are the Brush-finish Chrome, Colorful Zippo Sportsman, High-Polish Slim, Ribbon-design Slim, Crisscross Slim, Sterling Silver and the Rope Design Gold-filled Zippo lighters. The ad gives the prices of each of these lighters and has the famous headline that "If any Zippo Lighter ever fails to work, we'll fix it Free". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1965
Life magazine
1
$7.50
View Lighters 37

Zippo
Full color 10" x 13" ad shows pictures of nine different lighters with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. December 3, 1965
Life magazine
1
$7.50 View Tobacco Lighters 3
Zippo
Black and white 10" x 13" ad for "Lighters that work - outdoors". There are eight lighters shown in this ad. They are the "Brush finish Chrome Zippo" for $3.50, the "Colorful Zippo Sportsman" for $4.75, the "High - polish Slim Zippo" for $4.75, the "Loss proof Sports Zippo" for $5.00, the "Ribbon Design Slim Zippo" for $6.00, the "Crisscross Slim Zippo" for $6.00, the "Sterling Silver Zippo" for $17.00 and, most expensive of all, the "Rope Desogm Gold filled Zippo". The ad text talks about times when you haven't been able to "get a light" but insists that a "Zippo lighter lights". The banner across the bottom of the page claims that "If any Zippo lighter ever fails to work, we'll fix it free".
May 6, 1966
Life magazine
1
$7.50
View
Lighters 57

Zippo
Black and white 9 1/2" x 13" ad that wants you to "Give a gift that works". There are eight Zippo lighters shown in this, the least expensive to the most. The first is the British finish Chrome Zippo priced at $3.50. The next is the Colorful Zippo Sportsman priced at $4.75. Then we have the High polish Slim Zippo that is priced for $4.75. And then, the last of the top row, we have the Ribbon Design Slim Zippo for $6.00. The first of the second row iw the Crisscoss Slim Zippo also priced at $6.00. Now they start getting more expensive. The next one is a Sterling Silver Zippo for $17.00. Then we have the Rope Design Gold-filled Zippo for $20.00. And last we have the Solid 14k Gold Zippo for the extreme price of $175.00. At the bottom of the page are the words you wanted to hear. "If any Zippo lighter ever fails to work, we'll fix it free".
June 10, 1966
Life magazine
1
$7.50
View
Tobacco Lighters 60

Zippo
Full color 10" x 13" ad gives us a "Christmas Hint". Ad shows 12 different lighters and gives their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 2, 1966
Life magazine
2
$7.50
View Tobacco Lighters 12

Zippo
Black and white 10" x 13" ad shows a lighter with a 14k gold case. The headline asks the question "The $175.00 Zippo. Who are we trying to kid?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 2, 1967
Life magazine
1
$7.50
View Tobacco Lighters 19

Zippo
Full color 10" x 13" ad shows the reader all of "Zippo's beautiful Christmas lights". Shown in the ad are 12 lighters with their prices. These lighters are arranged in a circle and placed on a red, Christmassy background. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1, 1967
Life magazine
1
$7.50
View Tobacco Lighter 25

Zippo
Black and white 10" x 13" ad shows a well-worn Zippo with names and dates scratched into the case. The ad headline reminds you "Don't lose your Zippo. Lifetime friends are rare." . The text explains the story of this individual lighter owned by Tom Rotsinger. It talks about being dropped into the ocean, dropped into a five gallon bucket of paint and being left in a foul-weather jacket and not returned into the jacket was reissued. After each of these mishaps it would still work yet one day, after sixteen years, it finally didn't work. Tom returned it to Zippo who, as they promise, fixed it for free. April 19, 1968
Life magazine
2
$7.50
View Tobacco Lighters 24

Zippo
Full color 10" x 13" ad allows you to see "Zippo's 7 beautiful ways to master The Gift Season". The ad shows, with descriptions and prices, seven different styles and finishes. These finishes include the High-polish chrome, 10K gold-filled with Stars design, Sterling SIlver engine turned, Shimmer design, Brush finish, Criss-cross chrome and the golfer sports model. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 17, 1968
Life magazine
2
$7.50
View Tobacco Lighter 26

Zippo
Full color 10" x 13" ad that serves as a "Reminder" for what to get as a gift for "Father's Day, Birthdays, Anniversaries, Graduations and Weddings". The ad shows seven models with their numbers and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 13, 1969
Life magazine
1
$7.50
View Tobacco Lighters 22










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