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| Three color 10" x 14" ad that talks about the amazing Filter that sits on the end of the L & M cigarettes. There is a picture of Fredric March staring into the eyes of the readers holding a lit L & M and saying "This is it. L & M Filters are just what the Doctor ordered!". The focus of this ad is a letter from a Dr. F.R. Darkis who is in the research department of the Liggett & Myers Tobacco Co. that claims that their research found a material that completely filtered the cigarette and they have processed this material so they can use it as the filter in all L & M cigarettes. This letter refers to the Alpha Cellulose that is used for the filter and at various points in the letter it is claimed that it "effectively filtered the smoke", that it "removes over one-third of the smoke", that will "remove the heavier particles from the smoke stream" and that you will "draw into your mouth much less smoke with much less nicotine and other nitrogenous constituents". |
February 22, 1954 Life magazine |
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$8.00 |
View L & M 16 |
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| Three color 9 1/2" x 13" ad that introduces their new King Size cigarette. The ad has a drawing of a male hand holding a pack of both cigarettes together so the size difference is evident. The ad headline proclaims "L & M Now King Size or Regular! Both Same Low Price!". The ad highlights say there is "Much More Flavor Much Less Nicotene!" and "It's the FILTER that Counts and L & M has the Best". It then says that "L & M's have already won the quickest, most enthusiastic nation wide acceptance a cigarette ever had. Now, L & M comes to visit you in King Size, too...the same great cigarette - at the same low price as regular. In either size - only L & M Filters gives you the Miracle Tip - the effective filtration you need. Get much more flavor - much less nicotene - a light, mild smoke. Yes, - it's the filter that counts...and L & M has the best". |
September 20, 1954 Life magazine |
2 |
$8.00 |
View L & M 7 |
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| Three color 10" x 14" ad that describes "Your Big Red Letter Day. The day you change to L & M". There is a large L & M cigarette lying on the page and there is No. 1 pointing to the filter and No. 2 pointing to the body of the cigarette. The information given about No. 1 is that you will get the superior filtration of the Miracle Tip and it is the purest filter that ever will touch your lips. The Number 2 is for Superior Taste which comes from superior tobaccos that were especially selected for filter smoking. There are two adults shown sharing a pack of L & M's and you are told to "Get in the L & M Circle". The message given to you is on the bottom banner which says to "Smoke America's Best Filter Cigarette". |
January 9, 1956 Life magazine |
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$8.00 |
View L & M 25 |
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| Full color 10" x 12 1/2" ad shows an organ grinder's monkey lighting the cigarette of a man as his girl friend and the organ grinder look on. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | May 12, 1959 Look magazine & April 6, 1959 Life magazine |
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$7.50 | View L & M 1 |
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| Full color 10" x 14" ad for their Filter Cigarettes with the stars from the hit television show, Gunsmoke. The ad has a picture of James Arness as Marshall Dillon sitting on his horse and reaching out with his lighter (what???) to light the cigarette in the hand of Amanda Blake who is Miss Kitty. There are words floating in the air that say "They said it couldn't be done...They said nobody could do it...but -" and Miss Kitty chimes in with "L & M is Low in tar" while Marshall Dillon answers with "with More taste to it". There is a smaller picture of James Arness in a suit holding a lit L & M and saying "Don't settle for one without the other". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
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$9.00 |
View L & M 15 |
Temporarily |
| Full color 9 3/4" x 13 3/4" ad for L & M Filter Cigarettes with actor James Arness speaking at the bottom of the page. The picture in the ad shows a couple, both of them with a L & M Cigarette being smoked, supposedly, playing around at a carnival with a horse, I think, that is eating popcorn out of the bag that the lady is holding. The ad headline claims that "They said it couldn't be done...They said nobody could do it...but-" and then there are figures in the ad that claim that "L & M is Low in tar with More taste to it". At the bottom of the ad, we see James Arness holding a lit L & M and saying, "Don't settle for onw without the other". The ad then claims that "L & M is kindest to your taste" says James Arness. "There are two good reasons why I know you'll like 'em. They're truly low in tar, with more exciting taste than you'll ever find in any other cigarette". Low In Tar: L & M's patented filtering process adds extra filter fibers electrostatically, crosswise to the streams of smoke...makes L & M truly low in tar. More Taste: L & M's rich mixture of slow burning tobaccos brings you more exciting taste than any other cigarette. Live Modern...Change to Modern L & M". |
August 31, 1959 Life magazine |
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$8.00 |
View L & M 31 |
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| Full color 10" x 14" ad that compares the Statue of Liberty with L & M cigarettes. There are two pictures in this ad, one is a close-up of the face of the Statue of Liberty and the caption says she is "Still young and beautiful at age 75! They said it couldn't be done...But America's most famous lady does it!". The text talks about this gift from the French 75 years ago and reminds us what words are engraved upon this icon. The lower picture shows a couple standing close together and smoking L & M cigarettes, the man is conveniently holding the pack up to be read, with the Statue of Liberty standing proudly in the background. The caption for this picture says "A cigarette that's Low in tar with More taste to it! They said it couldn't be done...but L & M does it!". The text encourages you to see Miss Liberty when you are in New York but asks you to enjoy an L & M right now. |
October 19, 1959 Life magazine |
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$7.50 |
View L & M 17 |
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| Full color 9 1/2" x 13 1/2" ad for their L & M Filter Cigarettes. There is a picture of an evening scene where a couple, dressed in western gear, are outside where the man is savoring his L & M and the lady, behind him, is enjoying the aroma. The ad claims that "L & M has Done it Again!" and "L & M has found the secret that Unlocks Flavor in a filter cigarette". Their logic, as stated in the ad, is that "Fine tobaccos can be blended not to suit a filter but to suit your taste". |
March 14, 1960 Life magazine & March 26, 1960 Saturday Evening Post |
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$7.50 |
View L & M 18 |
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| Full color 9 1/2" x 12 1/2" ad for the cigarette that gives you lots more. The ad has a picture of a lady who has taken her young child for a walk in a stroller. A crowd of people has gathered around the child and is either playing with the child or talking to the mother. One lady who is talking to the mother is holding a bag of groceries with a carton of L & M Cigarettes prominently displayed from the top of the bag and next to the mother is a man holding his lit, smoking cigarette a foot or two above the baby's head. The ad headline says that "When a cigarette means a lot...you get lots more from L & M". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1962 Look magazine |
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$7.50 |
View L & M 13 |
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| Full color 9 1/2" x 13" ad that tells us that "When a cigarette means a lot...you get Lots More from L & M". Pictured in this ad is a photo of a married-couple where the woman is lighting her cigarette from her husband's who, is enjoying it so much, that he is not even removing it from his mouth. They seem to be in a little-used room of their house since it has a wide variety of things stuffed around them. The husband is perched on a chair with his arm resting on a stack of books as he holds a pack of the L & M cigarettes. The ad claims that you get "More body in the blend, more flavor in the smoke" and "more taste through the filter". We are assured that "There's more rich-flavor leaf among L & M's choice tobaccos - actually more of this longer-aged, extra-cured leaf than even in some unfiltered cigarettes". |
October 26, 1962 Life magazine |
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$7.50 |
View L & M 29 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter Cigarettes. The ad has a picture of a Reunion of the Class of '49 that is taking place in a meadow where a blue and white striped tent has been pitched. A group of men, all wearing red hats with "'49" on them and buttons that say "Class of '49" are standing around and laughing with a boy who has on a red sweatshirt that says "Class of 197?". The ad headline states "When a cigarette means a lot...get Lots More from L & M". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 4, 1963 Look magazine |
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$7.50 |
View L & M 12 |
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| Full color 10" x 13 1/2" ad where the scene is a couple working hard at cleaning up and the husband has taken a seat to have a cigarette and rest his body. His lady, standing with a strange cat in her hands, is holding her cigarette to her husbands to get a light. The ad headline says that "When a cigarette means a lot...get Lots More from L&M". The ad says there is "more body in the blend:, "more flavor in the smoke" and "more taste through the filter". They claim that its "the rich-flavor leaf that does it" and that "L & M's filter is the modern filter". They also claim that "L & M's the filter cigarette for people who really like to smoke". |
August 27. 1963 Look magazine |
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$7.50 |
View L & M 26 |
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| Full color 10" x 13" ad shows a smiling young man being fitted for a suit by a tailor as his father stands watching with his cigarette burning in his tight lips. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1963 Life magazine |
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$7.50 |
View L & M 2 |
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| Full color 9 1/2" x 12 1/2" ad for the filter cigarettes with Lots More. The ad has a picture of two men who haved parked their car and are getting ready for a morning of Duck Hunting. One man is tying the laces of his hunting boots while the other man stands talking as they both smoke cigarettes while their dogs patiently wait. The ad headline says that "When a cigarette means a lot...get Lots More from L & M". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1963 Look magazine |
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$7.50 |
View L & M 14 |
Temporarily |
| Full color 9 1/2" x 13" ad for their Filter Cigarettes. The ad has a picture of, what looks like, a summer picnic. In the foreground of the picture is a man, smoking a cigarette while sitting in his red Ford convertible. He has turned back and is shaking hands with a man, holding a cigarette, who has walked up from behind. In the background are picnic tables, groups of people and a tuba, visible over the top of a parked station wagon. The ad headline says that "When a cigarette means a lot...get Lots More from L & M". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 15, 1963 Life magazine |
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$7.50 |
View L & M 11 |
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| Full color 9 1/2" x 12 1/2" ad with a photo of a businessman between flights at an airport. He is holding a gift for a child while he talks on the payphone to someone at home with a smile on his face and an L & M between his lips. The ad headline states that "When a cigarette means a lot...get Lots More from L & M". |
March 13, 1964 Life magazine & March 24, 1964 Look Magazine |
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$7.50 |
View L & M 9 |
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| Full color 9 1/2" x 13" ad for their Filter Cigarettes. The ad has a picture of a pack of L & M sitting on a table along with a fly-fishing rod and reel and several loose flies. The ad headline calls this "The rich-flavor cigarette with a modern all-white filter". The ad promises to give "More balance in the blend - more flavor in the smoke - more taste through the filter". |
May 1, 1964 Life magazine & May 19, 1964 Look magazine |
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$7.50 |
View L & M 10 |
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| Full color 10" x 13 1/2" ad that wants to know, Are you for a filter and rich flavor too!" and if so "the Logical Move is L&M". The picture is of the cabin on a boat that seems to be an ocean boat. Behind the man in control of the boat is an instrument panel filled with gauges and switches and in front of this is a pair of male arms holding a caliper and working on a map that seems to be of the ocean. The ad asks if you are for a filter and if so then L&M has a modern filter that is all white, both inside and outside. And if you are for rich flavor then you will notice that they have a soft-natured, longer aged tobacco. |
September 25, 1964 Life magazine |
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$7.50 |
View L & M 27 |
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| Full color 10" x 12 1/2" ad shows a man involved in bow hunting in a very snowy landscape stopping to light up a cigarette. He is pausing while covered with snow and standing in a very snow-covered scene, gloves on the hand still holding his bow and the hand holding the lighter is temporarily free from the confines of the glove. The ad headline says The crisp keen taste of the Northland. New L & M Menthol Tall. 100 millimeters tall. |
April 21, 1967 Life magazine |
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$7.50 |
View L & M 4 |
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| Full color 10" x 12 1/2" ad shows a smug gentleman smoking a cigarette while a young lady looks over his shoulder. The ad headline warns you to "Never interrupt an L & M smoker...Because L & M's blanaced blend gives good taste from end to end," The man, as he stands confidently, is holding the lit L & M with one hand and, with the other, has pressed it against her chin to keep some distance between he and the lady. |
August 9, 1968 Life magazine & November 12, 1968 Look magazine |
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$7.50 |
View L & M 3 |
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| Full color 9 1/2" x 13" ad that features two pictures that will help you decide to switch to L & M Filter cigarettes. The first picture shows a male hand beginning to put out a nearly full cigarette with water in the bathroom sink and the headline asks is the "Taste all gone after the first puff?". The second picture shows a full pack of L & M cigarettes that has someone pulling one from the pack. The caption in this picture says simply "Switch to L & M". The ad claims that "Every puff tastes good...as good as the first" and that "A balanced blend of quality tobaccos makes every puff of an L & M taste as good as the first. King Size & Golden 100's". |
November 22, 1968 Life magazine |
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$7.50 |
View L & M 28 |
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| Black and white 7 1/2" x 10 3/4" ad for a cigarette that is Meant to be Shared. The picture shows a young couple staring together into the camera with serious looks on their faces. The man is holding a lit L&M between his fingers and seems to be about set to pass it to the woman whose hand seem to be in a position to receive it. The caption says that now "There is a cigarette for the two of you. L & M. |
October 1969 Playboy |
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$7.50 |
View L & M 24 |
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| Full color 9 3/4" x 13 3/4" ad that is for L & M Filter Cigarettes. This is another one of the ads they did for about a year where the picture is of a man and a woman standing there, staring at the camera, very expressionless with one of them holding up a lit L & M cigarette. The smoke from the cigarette is floating upwards and is crossing in front of the lady, slowly disappating into the air. The ad really didn't waste money on words either, it simply says that "There is a cigarette for the two of you. L & M". |
October 10, 1969 Life magazine |
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$7.50 |
View L & M 30 |
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| Full color 7 3/4" x 10 3/4" ad that indicates this cigarette can be enjoyed by both males and females. There is a picture of a man standing behind a woman who has a lit L & M in her hand. The expressions on their faces are; serious, disappointed or surly, I am not sure which. At the bottom of the ad is an unlit L & M with the words "There is a cigarette for the two of you. L & M" |
April 1970 Playboy |
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$7.50 |
View L & M 19 |
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| Full color 9 1/2" x 13" ad shows a man at his desk leaning back with enjoyment as he smokes his cigarette. The ad headline says that "This..is the L & M moment" and the picture implies that, when it comes, that is the time to relax. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1971 Life magazine & June 15, 1971 Look magazine |
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$7.50 |
View L & M 5 |
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| Full color 10" x 12 1/2" ad shows a couple sitting on the floor, leaning against each other and finally sharing a quiet, peaceful moment with liquid refreshment and their L & M cigarettes. The ad headline describes it as "Friday night, at last. Forget the job, forget the boss, forget being uptight and relax with the full-bodied flavor of an L & M". |
October 8, 1971 Life magazine |
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$7.50 |
View L & M 6 |
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| Full color 9 1/2" x 13" ad for their two kinds of King-Size Cigarettes. The ad has a picture of a sports car race track where a handsome driver is leaning against his Porsche smoking a L & M as he talks to a pretty girl holding a clipboard and smoking her own L & M. The text talks about the need to unwind after turning some fast laps and full-bodied flavor is what you need. The headline claims that "This...is the L & M moment". |
August 25, 1972 Life magazine |
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$7.50 |
View L & M 20 |
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| Full color 9 1/2" x 12" ad has a photo of a man at rest, lying on a grassy field with his parachute spread out all around him. He has his arms crossed and is enjoying an L & M cigarette. The ad headline claims that "This...is the L & M moment" and describes a parachute jump as "Big tension going up...only freedom coming down. And now you can relax with the full-bodied flavor only one cigarette delivers". |
October 5, 1972 Life magazine |
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$7.50 |
View L & M 8 |
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| Full color 16" x 11" Two-Page ad for their Filter King and Super King cigarettes. Another L & M Moment moment is shown as two men have emerged from a small tent and are enjoying coffee and an L & M as the sun slowly rises over the lake they are about to fish on. We are told that this is "A time to enjoy...Wide Open flavor". |
July 1974 Playboy |
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$7.50 |
View L & M 23 |
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| Full color 7 1/4" x 10 3/4" ad for their Super Kings and Filter Kings. There is a picture of a peaceful couple sitting on rocks overlooking a body of water as a colorful sunset is taking place and the headline calls this an L & M Moment. The colorful packs of these two styles are shown as well as the "news" about the tar and nicotine. |
September 1974 Playboy |
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$7.50 |
View L & M 22 |
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| Full color 7 3/4" x 10 3/4" ad for their Filter Kings. There is a picture of a large pack of this brand hovering over the Grand Canyon as the headline calls it "The Proud Smoke" It is also referred to as being the "Product of a proud land" and the text claims that Liggett & Myers has made this cigarette in a tradition that is as worthy as the Grand Canyon and other treasures of America. |
November 1975 Playboy |
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$7.50 |
View L & M 21 |
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