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| Black and white 4 3/4" x 13" ad for their Mild Menthol Cigarettes. The ad features the everpresent Penguin lying on the bank of a gently-moving stream, Kool clamped in his beak, holding his fishing pole and waiting for the bobber to move. The headline assures us that "Kools are quite a catch" and reminds us that "Summer's coming!" so this is the time to swear off those hot cigarettes and switch to Kool. The text talks about the "hearty Turkish-Domestic blend" as well as the valuable coupons on each pack. Pictured in the ad are several of the 'premiums' that could be yours with enough coupons as well as an opened pack of Kool with a price of 15 cents. |
May 2, 1938 Life magazine |
1 |
$8.50 |
View Kool 28 |
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| Full color 9 1/2" x 13" ad has a drawing of a couple sitting together at the edge of a lake, smoking cigarettes while the man holds a fishing rod. The ad has the little penguin first walking through the desert looking very hot and switches to an ice skater. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 22, 1958 Life magazine |
0 |
$7.50 |
View Kool 14 |
Temporarily |
| Full color 10" x 13" ad that encourages you to "Switch from HOTS....to Snow Fresh Kool". The ad has a drawing of a little penguin driving a Model T and then sliding down a snow covered hill on a toboggan. These pictures are visible above another of a couple sitting outdoors enjoying a thermos of coffee and their Kool cigarettes. It tempts with the words "What a wonderful difference when you switch to Snow Fresh KOOL. At once your mouth feels clean and cool...your throat feels smoothed, refreshed. |
October 13, 1958 Life magazine |
1 |
$7.50 |
View Kool 4 |
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| Full color 9 3/4" x 12" ad has a peaceful drawing of a couple resting in the snow after cutting down a tree near their lodge. The ad headline calls their cigarette "Snow Fresh Filter Kool". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | January 12, 1959 Life magazine & February 17, 1959 Look magazine |
1 |
$7.50 | View Kool 1 |
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| Full color 9 1/2" x 12" ad shows a couple sitting on a snow covered mountainside with their canteen, movie camera and their Kools. The ad headline talks about the "Snow Fresh Filter Kool". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 14, 1959 Look magazine |
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$7.50 |
View Kool 5 |
Temporarily |
| Full color 10" x 13" ad shows a couple that have been riding bicycles in the country have stopped by a well overlooking a lake and are sipping water from a ladle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 4, 1959 Life magazine |
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$7.50 |
View Kool 3 |
Temporarily |
| Full color 10" x 13 1/2" ad that wants to introduce you to the "Snow Fresh Filter Kool" cigarettes. This ad has a drawing of a very affectionate couple sitting in a rowboat fishing on a very calm, lonely river. The man has a fishing rod, an oar and the woman in his arms as she sits there quietly absorbing his attention. The headline claims these are "As cool and clean as a breath of fresh air" and that they have the "Finest leaf tobacco", they have "Mild refreshing menthol" and that it is "The world's most thoroughly tested filter!". Also shown in this ad are a pack of their Filter Kool Mild Menthol King-Size cigarettes whlle the ad says they also have "Regular Size without Filter". |
June 29, 1959 Life magazine |
1 |
$7.50 |
View Kool 37 |
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| Full color 9 1/2" x 13" ad for their Filter King Cigarettes. The ad has a picture of a blonde lady in a green dress sharing a peaceful moment and a Kool cigarette with a man in a cardigan sweater as they rest near a rock wall by a small waterfall. The ad claims that smoking Kool will somehow allow you to "feel extra coolness in your throat". The text directs the credit for this coolness to the "pure white filter". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1964 Life magazine |
2 |
$7.50 |
View Kool 26 |
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| Full color 9 1/2" x 13" ad has a photo of a well-dressed couple sitting and enjoying the quiet of a country stream. The lady, who is wearing a green dress, has her bare feet cooling in the still waters as they both hold cigarettes. The ad headline claims that you can "feel extra coolness in your throat" when you smoke Kool. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 5, 1964 & April 8, 1966 Life magazine & June 27, 1964 Saturday Evening Post |
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$7.50 |
View Kool 16 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter King Cigarettes. The ad has a picture of a couple sitting at the edge of a slow-moving brook in a wooded area filled with ferns, rocks and trees. They are each making the moment more enjoyable by smoking a cigarette which the ad headline insists will help them "Discover extra coolness". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 9, 1965 Life magazine & June 1, 1965 Look magazine |
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$7.50 |
View Kool 22 |
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| Full color 10" x 14" ad with a picture of a man and a woman enjoying their time smoking Kool's. They are sitting on a foliage-covered incline with a stepped waterfall slithering down beside them. The text urges you to "Discover extra coolness" and the ad urges you to "Come all the way up to Kool Filter Kings for the most refreshing coolness you can get in any cigarette". |
June 29, 1965 Look magazine |
1 |
$7.50 |
View Kool 32 |
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| Full color 9 1/2" x 12 1/2" ad has a photo of a couple sitting at the edge of a amall woodland waterfall, enjoying their cigarettes in the peaceful quiet. The ad headline encourages you to "Taste extra coolness as you smoke". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
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$7.50 |
View Kool 17 |
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| Full color 10" x 14" ad with a picture of a well-dressed couple sitting in a very peaceful setting enjoying their Kool cigarettes. They are sitting in tall grass at the edge of a very slow moving creek just downstream from a waterfall that has two small streams of water gurgling over the edge. The ad asks you to "Come up to the Kool taste. Taste extra coolness every time you smoke". There is a photo of a pack of Kool Extra Kings cigarettes opened up for the smoker to enjoy. |
March 10, 1967 Life magazine |
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$7.50 |
View Kool 35 |
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| Full color 8" x 11" ad shows a couple sitting by a slow running brook near a very small, quiet waterfall. The ad headline asks you to "Come up to the Kool taste. Taste extra coolness every time you smoke". |
June 12, 1967 Sports Illustrated |
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$7.50 |
View Kool 9 |
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| Full color 7 1/4" x 10 1/4" ad for the Fresh Taste of Kool. There is a picture that shows two men taking a canoe trip down a river with massive pine trees on the shores and mountains in the background. One man is saying that "When we get back, I'm gonna change my brand of cigarettes. These taste flat.". The other man, a true friend, replies "You should have said something sooner. Here, have one of my Kools". The bottom picture shows the two men sharing a pleasant moment as they both smoke Kool and the caption says "Come up to the Kool taste. Taste extra coolness every time you smoke.". |
October 1967 Playboy |
1 |
$7.50 |
View Kool 27 |
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| Full color 9 3/4" x 13 1/2" ad with an outdoor scene with a tie-in to the Kool Filter King cigarettes. There is a large picture of a out-of-doors scene with woods all around and a wide stream going through the center of it all. There are several mountains behind everything and, it is very hard to find them but, there are a couple walking away from their red station wagon and the woman is saying "This isn't my day. First I read the road map wrong. Then my cigarette runs out of taste." The man replies "Everything's not lost. Try one of my Kools. They taste great." We can see the two of them in a close-up at the bottom of the page with the man holding his pack of Kool cigarettes while the woman, smiling, reaches in and takes one. The headline there says to "Come up to the Kool taste. Taste extra coolness every time you smoke". |
November 24, 1967 Life magazine |
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$7.50 |
View Kool 38 |
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| Full color 9 1/2" x 12 1/2" ad for their Filter Kings and Filter Longs. The ad has a large panoramic picture of a small mountain lake where a yellow seaplane is moored near the shoreline while two men stand talking. The text shows that one man is not satisfied with the rough taste of his cigarettes and is asking the other man for one of his Kools. |
December 8, 1967 Life magazine & March 5, 1968 Look magazine |
2 |
$7.50 |
View Kool 24 |
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| Full color 7 1/4" x 10 3/4" ad with a series of small, black and white photos of a man with a cigarette in his mouth trying, sampling and trying to decide while looking very bored. The last, larger photo is in color and he is finally looking very happy and the photo caption says "Except this one. This one's a Kool" which, we are told, is "The only cigarette with the taste of extra coolness." |
May 1968 Playboy |
2 |
$7.50 |
View Kool 13 |
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| Full color 8" x 10 3/4" ad for Kool Filter King Cigarettes. The ad features three black-and-white photos of a man who is testing cigarettes for taste and seems unsure. Then, there is a color photo of him very happily enjoying a cigarette and the photo is placed just next to an opened pack of Kool cigarettes. The ad says that "A cigarette is a cigarette is a cigarette". That is true. But then it says "(Except this one) this one's a Kool, the only cigarette with the taste of extra coolness". |
July 1968 Playboy |
1 |
$7.50 |
View Kool 39 |
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| Full color 9 3/4" x 13 1/2" ad that introduces you to the Kool Filter Long cigarettes and tries to get you to buy some. The ad has a picture of a cigarette that is almost as long as the ad is high and says "Measurably long..." on the left side and "immeasurably cool" on the right. On the right side of the cigarette it also has a tall picture that shows a slow-moving stream wandering through a forest of pine trees while there are several mountains visible in the background. At the bottom of the ad, underneath a picture of a pack of Kool Filter Longs, are the words that request you to "Come all the way up to Kool Filter Longs". |
November 14, 1969 Life magazine |
1 |
$7.50 |
View Kool 36 |
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| Full color 10" x 13" ad shows a fire alarm box with a pack of Kool cigarettes inside and the words "In case of hot taste break open" on the box. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 30, 1970 Life magazine |
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$7.50 |
View Kool 2 |
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| Full color 9 1/2" x 12 1/2" ad has a photo of a very peaceful river flowing through a green yet rocky landscape. The ad headline asks "Taste too hot to handle?" and provides the advice "Come all the way up to Kool". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 2, 1971 Life magazine |
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$7.50 |
View Kool 19 |
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| Full color 7 1/2" x 10 3/4" ad that is very simple with few words. There is a picture of a short waterfall that is rolling through the hills in a very wooded part. The first text asks if you are "Fed up with flat taste?" and is answered by the text next to a pack of Kool Filter Kings which says "Come p to Kool. It's fresh" |
May 1971 Playboy |
1 |
$7.50 |
View Kool 31 |
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| Full color 9 1/2" x 12 1/2" ad has a painting in shades of green that shows two people walking on a path in the woods. The ad headline says "Discover a smoother menthol. Come all the way up to Kool". At the bottom, left side of the ad sit two packs of Kool Filter Kings cigarettes, one sealed up and the other opened up with two cigarettes protruding out, waiting to be taken. |
June 25, 1971 & September 3, 1971 Life magazine |
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$7.50 |
View Kool 12 |
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| Full color 9 1/2" x 12 1/2" ad shows a waterfall surrounded by a landscape of green with a large pack of Kool faintly visible in the foreground. The ad headline asks you to "Come all the way up to Kool, the one cigarette with extra coolness". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1971 Life magazine |
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$7.50 |
View Kool 11 |
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| Full color 9 1/2" x 13" ad for their Filter Kings and their Filter Longs. The picture in the ad shows a pack of each floating in front of a large, quiet lake with a tall, rocky mountain in the background. The headline reminds us that "Dry is no way to smoke. Come all the way up to Kool. The only one with the taste of extra coolness." |
August 25, 1972 Life magazine |
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$7.50 |
View Kool 29 |
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| Full color 7 1/4" x 10 1/2" ad has a picture of a 'see-through' pack of Kool cigarettes on top of a photo of a fresh, clean wilderness area with mountains behind a pine tree ringed lake. The ad headline explains "Pure menthol. In just the right amount. It gives Kool that taste of extra coolness. Come all the way up to Kool." |
May 1972 Playboy |
1 |
$7.50 |
View Kool 18 |
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| Full color 7 1/4" x 10 1/4" ad shows a pack of Kool King Size Filter Kings floating in front of a small waterfall. |
July 1972 Playboy |
1 |
$7.50 |
View Kool 6 |
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| Full color 7 1/2" x 10 3/4" ad that shows a pack of Kool cigarettes in front of a peaceful country scene. There is a gentle stream making its way downhill with trees making their way to the series of small falls in the river. At the base of the waterfall it gentles out to a series of one foot falls. The ad tells is that if we're "Looking for a taste that's never hot, never dry, always cool? Come all the way upto Kool". |
August 1972 Playboy magazine |
1 |
$7.50 |
View Kool 34 |
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| Full color 7 1/2" x 10 3/4" ad for their Filter King and Filter Long cigarettes. Over a peaceful picture of a series of small waterfalls running through a lusciously green wooded area is the headline "Kool never tastes harsh or flat. Come up to Kool, for the refreshing taste of extra coolness." A box of each of these types is seen floating above the water and there is a pack of their Milds in the lower corner of the ad with a rainbow arching to the side of the page. |
July 1974 Playboy |
1 |
$7.50 |
View Kool 30 |
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| Full color 7 1/4" x 10 1/2" ad for their Mild Menthol Filter King Cigarettes. The ad has a picture of a peaceful and cool woodland scene where a stream is traveling over an area of rapids while surrounded by green trees and plants. The ad headline states you can "Smooth away harsh taste with extra coolness. Come up to Kool". |
March 14, 1977 Sports Illustrated |
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$7.50 |
View Kool 25 |
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| Full color 7 1/2" x 10 1/2" ad for their Super Light Cigarettes. The ad has a white background and a large "9" through which you can see a very peaceful scene with a still lake and a brick house on it's bank. The ad headline encourages you to "Discover the most refreshing low 'tar'. Kool Super Lights". |
May 1978 Playboy |
1 |
$7.50 |
View Kool 23 |
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| Full color 7 3/4" x 10 1/4" ad for their Kool Super lights. The ad has a photo, with a green background, that shows two packs of this cigarette. The ad headline claims that "Now smooth gets smoother and even lower in 'tar'." |
October 1979 Playboy |
1 |
$7.50 |
View Kool 15 |
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| Full color 8" x 10 1/2" ad for the Kool Super Lights. The ad is enticing since it shows an opened pack of these cigarettes lying on a table with an unopened pack lying across the first one. The text says that "Now smooth gets smoother and even lower in 'tar'" It says that "A light menthol blend gives low 'tar' smokers the smooth taste they want. At the bottom of the ad are the words "At only 7mg. 'tar', it's lower than all these" and pictured are two kinds of Salem, one of Newport and one of Merit. |
April 1980 Playboy |
1 |
$7.50 |
View Kool 33 |
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| Full color 7 3/4" x 10 3/4" ad shows a man playing a saxophone over a black background. The ad headline claims "There's only one way to play it". |
November 1983 Penthouse |
1 |
$7.00 |
View Kool 8 |
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| Full color 7 3/4" x 10 3/4" ad shows a young man holding a cigarette lighter to light his cigarette. Showing through is a picture of a man riding a motorcycle through the countryside. |
February 1985 Penthouse |
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$7.50 |
View Kool 10 |
Temporarily |
| Full color 7 1/4" x 10 1/4" ad shows a man bringing a cigarette to his lips while, blended in, is a photo of a motorcycle being driven along a countryside road. The ad headline asks you to "Come up to Kool" and says that "Kool gives you extra coolness for the most refreshing sensation in smoking. A Sensation beyond the ordinary.". |
June 1985 Playboy |
1 |
$7.50 |
View Kool 7 |
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| Full color 9 1/2" x 11 3/4" ad for their Milds cigarettes. The ad has a photo of a fit young man looking toward the camera as he walks on. The ad headline claims it is "Kool and Mild Today". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 22, 1987 Rolling Stone |
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$7.50 |
View Kool 21 |
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| Full color 9 1/4" x 12" ad has a photo of a laughing young lady wearing a summery and colorful outfit. The ad headline reads like a weather report, "Kool and Mild Today". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1, 1989 Rolling Stone |
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$7.50 |
View Kool 20 |
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