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| Black and white 7 1/4" x 10 1/2" ad that displays this cigarette as a Quality Cigarette shortly after they became available in the United States. The picture in the ad shows the unique way that their cigarette packs worked and called the product "Top Drawer". The text reveals that the outer wrap held all of the information, such as the product name, and when it was removed it became your own personal case. It explains too that the filter was recessed into the mouthpiece so that it never was able to touch your lips or intrude on your enjoyment. It also bragged about the blend of the world's choicest tobaccos and that this is a limited edition cigarette. The final claim is that "With Benson & Hedges you pay more...you get more". |
November 1962 Holiday |
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$7.50 |
View Benson & Hedges 30 |
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| Full color 10" x 13 1/2" ad that brings the news that now the 100mm cigarette that Benson & Hedges makes also comes in Menthol. The ad has a picture of their familiar brown pack placed above the gray pack that their Menthol cigarettes are sold in. The ad headline states that "a good idea is a good idea". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 23, 1967 Life magazine |
1 |
$7.50 |
View Benson & Hedges 27 |
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| Full color 10" x 13" ad shows a scenic view of mountains while an Indian in headdress squats and sends smoke signals, one puff at a time, with his cigarette. The ad headline promises that this cigarette is "3, 4, maybe 5 words longer than king size". Shown at the bottom of the ad are a package of their 100's and one of their Menthol 100's. |
June 14, 1968 Life magazine |
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$7.50 |
View Benson & Hedges 2 |
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| Full color 9 1/2" x 12 1/2" ad shows packs of the two different types of cigarettes that Benson & Hedges makes under a drawing of a lady working in a ticket takers booth who has had an extension added onto the front of her booth to accommodate her extra long cigarettes. The ad text under the cartoon says that "America adjusts to Benson & Hedges 100's". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 30, 1969 Life magazine |
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$7.50 |
View Benson & Hedges 6 |
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| Full color 10" x 13" ad shows a well-dressed man trying to see how good he looks in a mirror but has gotten too close and broken his cigarette on the mirror. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 6, 1970 Life magazine |
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$7.50 |
View Benson & Hedges 1 |
Temporarily |
| Full color 9 1/2" x 12 1/2" ad has a photo of a man working in close-quarters trimming his bushes. He has worked his way into a situation where he has managed to snip the end of his Benson & Hedges with his hedge trimmers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1970 Look magazine |
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$7.50 |
View Benson & Hedges 11 |
Temporarily |
| Full color 9 1/2" x 12" ad with the same photo as the previous ad, the man who is snipping the end of his cigarette off with the hedge clippers, but it has a different layout. There is a small print headline that says "Benson & Hedges 100's must taste pretty good. Look what people put up with to smoke
them." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 27, 1970 Life magazine |
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$7.50 |
View Benson & Hedges 13 |
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| Full color 9 1/2" x 12 1/2" ad that makes you want to bring back the '70s. The ad has a photo of a man with long, styled hair and a mustache who is wearing a purple shirt. He is staring with dismay at the fact that his long Benson & Hedges cigarette has somehow managed to get tangled up in his beads. The ad headline calls this "America's favorite cigarette break". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 19, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 23 |
Temporarily |
| Full color 9 1/2" x 12 1/2" ad for their cigarettes long enough to cause small accidents. The ad has a balding man with a Benson & Hedges 100 in his mouth in a store shopping for toupees. He has gotten too close to one of the heads on a stand and bent the end of his cigarette upwards as he stares and wonders how this one would look on him. The headline calls it "America's favorite cigarette break" and shows packs of Regular and Menthol. |
April 30, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 14 |
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| Full color 8" x 11" ad with another example of how careful a smoker of Benson & Hedges 100's has to be. Pictured is a young man with an Afro, colorful shirt and beads who has grabbed the phone with a cavalier attitude and caught his Benson & Hedges on the telephone. He looks surprised and wide-eyed as he looks at the unique angle that his cigarette has taken. The ad calls this "America's favorite Cigarette break and shows packs of the two styles that were available at this time. |
May 1971 Playboy |
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$7.50 |
View Benson & Hedges 32 |
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| Full color 9 1/2" x 12" ad for their 100's in Regular or Menthol. The ad has a photo of a young lady with a bewildered look on her face as she has been pulled over by a policeman who is standing a little too close to her window with his stoutly-filled uniform. She has turned her head to speak to the officer without taking the cigarette from her mouth and broken the end off on his "ample" belly. |
May 7, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 15 |
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| Full color 9 1/2" x 12 1/2" ad with another example of the problems you may encounter with a cigarette this long. The image in the ad ahows a close-up photo of a dark-haired lady whose Benson & Hedges 100 has gotten tangled up in the string that is holding a balloon down. The headline refers to the Benson & Hedges 100's as being "America's favorite cigarette break" and shown are packs of their Regular and Menthol. |
May 21, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 16 |
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| Full color 9 1/2" x 13" ad that displays another of the problems that you may experience when smoking a cigarette as long as a Benson & Hedges 100. There is a pictire of a stunningly attractive lady made even more attention-getting by her hotpants walking past a bus that contains three sailors turning hard right. They were all smoking the long Benson & Hedges and have managed to break them off by putting their heads too close to the bus windows to see this proud beauty of the Seventies. |
June 11, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 7 |
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| Full color 9 1/2" x 13" ad that is for the Benson & Hedges 100's Cigarettes. This ad has a watchmaker working around his shop and he is working on the front window, probably trying to adjust his signs or something. The man is smoking a Benson & Hedges 100 as he is working and, as he is trying to get closer to what he is trying to accomplish, his cigarette turns out to be longer than what he realizes. Just below the broken cigarette in this ad is the caption saying that this is "America's Favorite Cigarette Break" and, at the bottom of the ad is the infamous Benson & Hedges 100's saying. |
June 25, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 37 |
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| Full color 10" x 12 1/2" ad that tries to show just how much longer their 100's really are, and how much of a problem they can cause if you are not careful. There is a man in a plaid shirt smoking a Benson & Hedges while he is doing his job running a spinning wheel that is a game of chance. He has spun the wheel while standing too close and the tip of his cigarette was clipped by the wheel on it's way around, bending it in the familiar angle we so often see. A picture of both their Regular and Menthol styles is shown at the bottom. |
August 6, 1971 & October 8, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 4 |
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| Full color 9 3/4" x 12" ad has a photo of a barber holding a mirror in front of a man whose hair he has just finished cutting. The man is smoking a Benson & Hedges and the barber has managed to place the mirror too close, so close that
the man has broken the end of his cigarette off on the glass. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10, 1971 Look magazine & July 9, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 12 |
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| Full color 9 1/2" x 13" ad shows a lady who has stopped off in front of a pet store to look at the puppies in the window. As she plays with them through the window she leans forward too much and breaks off her cigarette. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 3, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 8 |
Temporarily |
| Full color 10" x 13" ad shows a picture of three new fathers at the hospital, proudly admiring their half of the work. They are grouped closely together, looking in the window at their new babies and have leaned in together and crinkled the end of their cigarettes. The ad says that this is "America's Favorite Cigarette Break" and, at the bottom of the ad are the words, "Benson & Hedges 100's". |
October 1, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 3 |
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| Full color 9 1/2" x 12" ad has a photo of fans sitting in the stands of a football game. The hot dog vendor is passing a dog down the line of fans and has broken off the end of the extra length Benson & Hedges of a poor man in the front row. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 3, 1971 Life magazine |
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$7.50 |
View Benson & Hedges 21 |
Temporarily |
| Full color 7 1/2" x 10 3/4" ad with a photo of a couple sitting in a restaurant having dinner and the smiling waiter has brought a bottle of wine for the man's approval. The man has a sheepish look on his face as, when he turned his head to examine the bottle, his Benson & Hedges cigarette collided with the bottle and has taken an upward bend. The man is expressing his "sheepish look" as his wife, probably from having this happen more than once, has her chin in her hand and has rolled her eyes up. |
April 1972 Playboy |
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$7.50 |
View Benson & Hedges 10 |
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| Full color 9" x 13" ad for another of the embarrassing moments that people who smoke Benson & Hedges have to put up with. A man and his date are sitting at their table at a fancy restaurant and the wine man has brought a bottle of wine for the man's approval. He has bent forward too much in an attempt to read the label and has bent the end of the Benson & Hedges that he neglected to take out of his mouth. He is looking at the man holding the wine with a sheepish look while his date, obviously having seen this scene before. rolls her eyes upward with her chin resting between her fingers. |
May 5, 1972 Life magazine |
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$7.50 |
View Benson & Hedges 34 |
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| Full color 7 3/4" x 10 3/4" ad that is another one in the perils of smoking the cigarette that is just "a little bit longer". We see a scene that is taking place in a baseball teams locker room just after a baseball game. One man is sitting on the bench still wearing his uniform and he is looking at another man who has quickly changed and is standing there brushing his hair as he looks at himself in his locker mirror. As he is working on his hair we notice that he has gotten probably a millameter too close because we see his cigarette bent over from getting too close. Worded at his arms is the phrase "America's Favorite Cigarette Break". At the bottom of the ad, going from left to right, is the phrase Benson & Hedges 100's. |
August 1972 Playboy magazine |
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$7.50 |
View Benson & Hedges 36 |
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| Full color 9 1/2" x 13" ad for Benson & Hedges 100's, the cigarette that is often too long. The picture shows a young man who has pulled lhis Volkswagen into a spot in a drive-in restaurant and placed his order. The car-hop has brought his tray filled with food and he has turned, Benson & Hedges cigarette in his mouth and broke the end off on the edge of the tray. The young man has a look of embarrassment on his face as the attractive car-hop looks at him with a look that tells him that further attempts with her will go nowhere. |
September 29, 1972 Life magazine |
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$7.50 |
View Benson & Hedges 35 |
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| Full color 10" x 13" ad for their Menthol or Regular 100's. The ad has a picture of a locker room after a baseball game and one player, still in uniform, has turned to look at another man who has already changed. He is combing his hair using a small mirror in the door in his locker and has had to get so close that he has bent the end of his Benson & Hedges cigarettes on the mirror. The ad calls it "America's Favorite Cigarette Break". |
October 5, 1972 Life magazine |
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$7.50 |
View Benson & Hedges 26 |
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| Full color 7 3/4" x 10 3/4" ad that shows that, even in relaxation, you have to keep your eye on your Benson & Hedges cigarette. Pictured in the ad is a scene on the water with the sun setting in the background and two men are on a fishing boat. The one man has caught a feisty one and his rod is bending as the other man stands behind him looking on with interest. As the fisherman pulls his rod back and forth to take up the slack and work with the fish, one of his pulls has brought the rod back too far and his Benson & Hedges cigarette has bent itself on the base of the rod. This may be "America's favorite Cigarette break" but this gentleman needs a light. |
May 1973 Playboy |
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$7.50 |
View Benson & Hedges 33 |
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| Full color 8" x 10 3/4" ad has a photo of a female jockey getting her weight checked for a race. As the racing steward checks the scale the jockey leans forward to check too and bends the end of her Benson & Hedges. |
July 1973 Penthouse |
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$7.50 |
View Benson & Hedges 18 |
Temporarily |
| Full color 7 3/4" x 10 3/4" ad that gives another exaggerated example of how life is when you smoke a cigarette that is as long as a Benson & Hedges. This ad has a picture of a housewife in the dark basement with a flashlight in one hand and a screw-in fuse to replace the burnt-out one in the other. Her flashlight is aimed up enough so that we can see the fuse box, the Benson & Hedges cigarette between her lips with the bent end from contact with the fuse box and the sheepish look on her face as she glances towards the camera. The caption calls this "America's Favorite Cigarette Break" and, in a small picture in the lower right corner, are seen the Menthol and Regular packs of this product. |
May 20, 1974 Newsweek |
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$7.50 |
View Benson & Hedges 28 |
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| Full color 7 1/2" x 10 3/4" ad with another of the many precautions that need to be taken with a cigarette this long. Pictured is a lady using an old sewing machine and, in her attempts to do precise work, has leaned forward just a little too much. She sits there looking at the camera with an embarrassed look on her face and a cigarette that is bent at an angle in her mouth. Even though smoking one of them is "America's favorite Cigarette break" you still have to pay attention. |
October 1974 Playboy |
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$7.50 |
View Benson & Hedges 31 |
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| Full color 7 1/2" x 10 1/2" ad for the Benson & Hedges 100's. The ad has a photo of a forlorn looking lady holding a bent cigarette between her lips. The ad headline has her thinking "I was trying to be sophisticated and then it happened." |
March 1977 Playboy |
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$7.50 |
View Benson & Hedges 24 |
Temporarily |
| Full color 7 3/4" x 10 1/2" ad for their Regular and Menthol 100's. This ad has a photo of an attractive lady who has a smile on her face and a cigarette with a sharp bend in it. The ad has her thinking "I just became a living testimonial. That's the breaks". |
May 1977 Playboy |
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$7.50 |
View Benson & Hedges 22 |
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| Full color 7 3/4" x 10 3/4" ad that shows a lady in a stylish straw hat smiling as the cigarette that sits between her lips has an upward bend at the end. The ad headline says "Oh well, nobody's perfect. That's the breaks". This is beneath the ad headline that touts Benson & Hedges 100's and there is a smaller picture in the lower left side that shows a pack each of "Regular and Menthol" with the Menthol pack being opened with several cigarettes pulled out as though someone was going to choose them. |
June 1977 Playboy |
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$7.50 |
View Benson & Hedges 9 |
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| Full color 7 3/4" x 10 1/2" ad for their 100's and Menthol 100's. The ad has a picture of a pack of the regular Benson & Hedges lying on a table with an opened pack of the menthol Benson & Hedges standing next to them. The ad has a caption that claims "Only 11 mg tar" and another that asks "Who could make light of themselves better?". |
May 1978 Playboy |
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$7.00 |
View Benson & Hedges 25 |
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| Full color 7 3/4" x 10 1/2" ad has a large photo of the two different types of cigarettes with a smaller inset photo of a man smiling as he smokes his cigarette. The ad headline has him saying "B & H, I like your style." |
February 1979 Penthouse |
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$7.00 |
View Benson & Hedges 17 |
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| Full color 7 3/4" x 10 3/4" ad with a large photo of the two different types of Benson & Hedges Lights and a smaller photo of a couple riding a tandem bicycle through the park. This smaller photo has the words "B & H, I like your style". |
November 1980 Penthouse |
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$7.00 |
View Benson & Hedges 5 |
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| Full color 7 1/2" x 10 3/4" ad has a photo of a group of well-dressed people sitting in a formal dining room and they all seem to be enjoying cigarettes. The ad headline states "Benson & Hedges The Deluxe 100". |
November 1983 Playboy |
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$7.00 |
View Benson & Hedges 19 |
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| Full color 10" x 12" ad has a photo a couple sitting in an earth colored living room as they talk, drink and enjoy their Benson & Hedges. The ad headline mentions the "Deluxe Ultra Lights". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1984 Life magazine |
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$7.00 |
View Benson & Hedges 20 |
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| Full color 7 1/2" x 10 1/2" ad for their 100s and Menthol 100s Cigarettes. There is a series of three pictures that tell a story of a couple and a piano. In the first picture the woman is on the bench and the man is to her right smoking a Benson & Hedges with his left hand and holding a wine glass with his right. In the second picture he is holding the cigarette in his lips and is placing the wine glass on the piano top while the woman laughs. In the third picture, the largest of the three, the man has moved to the other side of the woman, getting out of her way, and is listening as she plays the piano. The headline says "For people who like to smoke..." then suggests "Benson & Hedges because quality matters." |
January 26, 1987 Sports Illustrated |
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$7.50 |
View Benson & Hedges 29 |
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