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Accutron, Bulova and Caravelle |
Full color 9 1/2" x 13" ad for the Date and Day watches for men that were put out by these three manufacturers. The ad features photos with information and prices of twelve different models. The watches range in price from $25.95 to $200.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 3, 1971 Life magazine |
0 |
$7.50 |
View Timepiece 67 |
Temporarily |
Accutron |
Black and white 9 3/4" x 13 1/2" ad that reflects the fact that "All the parts that make a watch fast or slow have been left out of the Accutron movement". Amazing! There are two pictures, blown-up, of parts that are no longer used. They show the "Old-fashioned balance wheel is still used in all wind, self-wind and electric watches. It is not used in the Accutron movement". Then they show the "Accutron tuning fork keeps virtually perfect time and comes up with the first guarantee of accuracy ever given". It then says that "The balance, wheel, springs, staff and screws in your present watch are mechanical parts. A speck of dust can upset them. So can congealed oil. And normal wear. We do not use these parts in the Accutron movement. Instead, a tiny tuning fork keeps time through vibrations, dividing every second into 360 equal parts. (Your present watch divides a second only into 5 parts.) Accutron time is so precise that we guarantee average daily accuracy within 2 seconds. And we know owners who have not gained or lost this in 2 months. You might also like to know that the U.S. uses Accutron movements in satellites. And that the Air Force has issued them to all X-15 pilots. However, don't let this make you think that Accutron prices are higher than any other fine timepiece's. (Remember, we left a lot of parts out.)". |
May 8, 1964 Life magazine |
2 |
$7.50 |
View Timepiece 126 |
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Accutron |
Black and white 10" x 13 1/2" ad for the Accutron Wristwatch. The headline asks "Accutron: If it isn't a watch, what is it?" and, just below this, it has one ticking away. The text claims that "It looks like a watch. And it keeps time. (Which is what watches are for.) But all the things that make a fine watch tick have been left out of it. (They happen to be the same things that make a fine watch wrong. The balance wheel, springs, the whole works.) The Accutron movement keeps time with a tuning fork. And the time it keeps is so precise that it divides every second into 360 equal parts. (A regular watch only divides a second into 5 parts.) All of which is why we offer the first specific guarantee ever given for the time you'll keep. We guarantee monthly accuracy within 60 seconds - which averages out to about 2 seconds a day. A fine conventional watch cannot even be regulated to lose or gain only 2 seconds (much less maintain it). So you can see why the U.S. has turned to Accutron movements for satellites and has issued them to all X-15 pilots. As an Accutron owner, of course, you may wonder if it wouldn't be all right if you called this timepiece a watch among your friends, just for convenience's sake. No.". |
November 27, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 136 |
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Baylor |
Full color 7 1/2" x 11" ad for the Baylor Mandate watch. The ad shows two photos of this watch, one a very close-up highlighting the Date Of The Week and the Date Of The Month and the other is a shot that is of the watch in general. "The Baylor Mandate. For men who run a race against time. If your plane takes off at 5:30 and your watch is running four minutes slow - you lose. Now meet the Baylor Mandate, a watch you can count on - every second, every minute of the day. It's the first great Swiss watch that doesn't cost a fortune. And the place to buy it is Zales. From $39.95". |
November 1968 Playboy |
1 |
$7.50 |
View Timepiece 129 |
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Benrus |
Black and white 9 1/2" x 13" ad for the Quality built into each and every one of their watches. The ad has a picture that shows close-ups of a Man's watch and a Ladies watch. The headline reminds us that "Every Benrus is unconditionally guaranteed for 3 full years!" and continues by telling us what the guarantee doesn't have: fine print, ifs, ands, buts or hidden escape clauses. |
June 5, 1962 Look magazine |
1 |
$7.50 |
View Timepiece 93 |
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Bullwinkle |
Full color 10" x 13 1/2" ad for this watch manufactured by Buren of the Hamilton Watch Company. Surrounding the picture that shows the slightly dazed face of this loveable character from the Rocky and Bullwinkle Show on the face of the watch are the words "send jay ward 25 bucks"..."and jay ward'll send you a Bullwinkle Watch". The text describes the features of this watch that indicate that it is more than just a toy and taunts us with the fact that they also offer Dudley Do-Right of the Mounties watches. Decisions, decisions. The ad contains a coupon that allowed you to order either watch. |
November 28, 1969 Life magazine |
1 |
$8.00 |
View Timepiece 100 |
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Bulova |
Full color 9 1/2" x 13 1/2" ad that shows seven different watches that are available at this time along with prices. The ad headline says that "It's Springtime! Gift time!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 3, 1948 Life magazine |
1 |
$8.00 |
View Timepiece 29 |
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Bulova |
Full color 10" x 14" ad for many of their Watches that will make great Gifts. The headline says "Bulova Gifts of a Lifetime" and the ad shows ten excellent watches in a variety of styles. From the 21 Jewel Excellency Group they show and describe the women's K model for $59.50, the women's U model for $125.00 and the men's NN model for $71.50. In the regular women's styles they show the Elizabeth for $24.75, the Marie for $39.75 and the Mary Lou for $49.50. In the men's styles they show the Walton for $24.75, the Squadron for $55.00 and the Director for $195.00. The text claims that "America runs on Bulova time" and "There's no finer gift than a watch - no finer watch than a Bulova". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Timepiece 92 |
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Bulova |
Full color 10" x 13" for their Sea King line of waterproof watches. This ad shows what it calls The thinnest waterproof we've ever made to sell at this price 39.75" and has several pictures that show several different faces and four different bands that were available. The ad gives the prices that the watch and the different bands would cost the shopper. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1959 Life magazine |
2 |
$7.50 |
View Timepiece 5 |
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Bulova |
Full color 10" x 13" ad for their Self-Winding Waterproofs. This ad shows four different models and has their descriptions and prices. |
May 26, 1959 Look magazine |
1 |
$7.50 |
View Timepiece 6 |
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Bulova |
Full color 9 1/2" x 13" ad for their Diamond Watches. There is a picture of a lady with blonde hair holding her hand to her throat so that the 2-diamond, 17 jewel Priscilla watch ($39.75) can be seen. There are four other watches shown on this page. Two versions of the 23-jewel La Petite watch are shown, a version with two diamonds ($65) and with four diamonds ($75). There are also two versions of the solid gold Marquise watch, one with six diamonds ($150) and one with 59 diamonds ($395). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
1 |
$7.50 |
View Timepiece 86 |
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Bulova |
Full color 10" x 13 1/2" ad for their Self-Winding Waterproof watches. There is a picture of three men in a business situation and their movements at work are enough to wind their watches. The headline claims that "Every second of the day, every move you make winds your watch" and the text calls these "Completely carefree watches with working jewels inside to keep them always on time". The bottom of the page shows four watches with descriptions and prices. We see the Bulova "23" for $75, the Ultra-Thin Bulova "23" for $85, the American Clipper for $49.50 and the Midnight Clipper for $71.50. |
October 19, 1959 Life magazine |
1 |
$7.50 |
View Timepiece 98 |
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Bulova |
Full color 9 1/2" x 13" ad has a large photo of the New 23-Jewel Bulova President and three smaller photos with prices. The ad headline claims that this watch is "4 Years in the Making". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 7, 1960 Saturday Evening Post |
1 |
$7.50 |
View Timepiece 30 |
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Bulova |
Full color 9" x 12" ad has a photo with two Men's watches and two Women's watches in front of a shiny red apple. The ad headline says this is "Why teachers (like most people) prefer Bulova". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 24, 1960 Life magazine |
1 |
$7.50 |
View Timepiece 42 |
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Bulova |
Full color 9 1/4" x 12 1/2" ad for the "New! Jet Clipper by Bulova". The ad shows five different models of and gives their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1962 Life magazine |
1 |
$7.50 |
View Timepiece 65 |
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Bulova |
Full color 9 1/2" x 13" ad for their Leading Lady Watches. The top picture shows a Bulova Leading Lady "F" (59.95) lying against a dainty rose. Across the bottom of the ad are pictures of a Bulova Leading Lady "A" ($39.95), a Bulova Leading Lady "D" ($45.00), a Bulova Leading Lady "E" ($49.95) and a Bulova Leading Lady "H" ($49.95). The text describes more about these unique watches and the efforts that are put into them to make them special. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 2, 1962 Life magazine |
1 |
$7.50 |
View Timepiece 84 |
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Bulova |
Full color 9 1/2" x 12 1/2" ad for their line of watches that they were trying to sell. The ad shows three Men's, the Jet Clipper watch that sold for $69.95, the Bulova Senator watch that sold for $35.75 and the Bulova 30 which sold for $95.00 and three Women's watches, the Bulova Leading Lady which sold for $49.95, the Bulova Le Petite which could be had for $65.00 and the Bulova Duchess which sold for $100.00. The ad headline claims that If wishes were watches...there'd be a Bulova on every wrist this Christmas!. The ad claims that "Ten to one, someone near and dear to you is secretly hankering for the beauty and dependability of a really fine watch. To make those wishes come true, give Bulova - the gift-quality watch". |
November 23, 1962 Life magazine |
2 |
$7.50 |
View Timepiece 37 |
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Bulova |
Black and white 10" x 13 1/2" ad that is another in their series that show how many of each style they have. This ad is for their 14 Kt. and 18 Kt. gold watch styles for women and has a picture of 65 Airline Hostesses standing in front of and on a boarding ramp, all holdin up their left arms with the headline showing "65 ways to be the hostess with the mostest". The text talks about the styles, the engineering and the prices, from $25 to $2500. |
April 5, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 99 |
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Bulova |
Full color 9 1/2" x 13" ad for watches in their Sunburst collection. These items, considered to be a Watch and Bracelet, are described and illustrated in this ad. The largest picture shows a Sunburst "E" listed at $100.00 as the caption claims "Gold discovered...in a fabulous blend of colors". Below this picture are smaller pictures that show the Sunburst "H" for $39.95, the Sunburst "L" for $59.95 and the Sunburst "C" for $85.00. The text talks about the exquisite look your wrist will acquire when you place one of these on it and asks you to "consult your jeweler" if you need assurances about what watch to buy. |
April 26, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 103 |
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Bulova |
Black and white 9 1/2" x 13 3/4" ad that has the tennis population advertising Bulova Watches. The picture in the ad has a huge number of people dressed in white all holding their left hand up to show the watches on their hands. The ad headline says the "Score: 375 to love". The ad asks "Here you see mixed doubles on a grand scale. How come? To illustrate a startling fact: Bulova makes 375 watch styles - a different one for every last tennis fan on this court. You name it, Bulova makes it. More kinds of watches, in more styles, in a wider range of prices, than anyone else on earth. And Bulova makes only the best. The finest diamond, gold, platinum and stainless steel watches money can buy. Waterproofs. Self-winders. Shock-resistant watches. Each is the end result of nine months of painstaking work. Actually we're so fussy about the looks and accuracy of our watches, we even design and build the tools we use to make our watches. The only people fussier than we, are our customers, bless 'em. They expect every Bulova to be a gift-quality watch. It is. One that can be worn with peide or given with pride, because it's made with pride. Each Bulova watch is engineered by the same skilled craftsmen who created Accutron, the world's only electronic wrist timepiece.". |
October 4, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 131 |
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Bulova |
Black and white 9 3/4" x 13 1/2" ad that announces that there are 99 Diamond Watch Styles from Bulova. Pictured in this ad are, supposedly, 99 well-dressed women staring ahead through a pair of opera glasses as the headline announces there are "99 ways to out-dazzle the diva". It then asks "Why this glittering gathering of opera-goers? To illustrate a most applaudable fact: Bulova makes 99 diamond watch styles - a different style for every woman in this audience, from deb to dowager. Fact is: Bulova makes more kinds of watches, in more styles, in a wider range of prices, than anyone else in the world. But quantity is only half the story. Bulova gives you more quality, too. Case in point: diamond watches. Bulova diamond experts have eyes for nothing but dewdrop-clear gems. Every cloudy or broken stone is rejected. Bulova actually turns down more diamonds than all other watchmakers use. And we custom-set each precious stone so it stays set". The ad goes on for longer but they do claim that they sell watches priced from $25 to $2500. |
December 3, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 133 |
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Bulova |
Full color 9 1/2" x 13" ad that informs you that "Only Bulova offers 39 calendar styles to bring your wrist up-to-date for as little as $35.95". The other half of this information is that "The modern half of your watch is missing unless it has a calendar". You are then told to "Think modern. Think of the complete convenience of a watch that gives both the time and date! It's like having a secretary on your wrist! And when you think of a calendar watch, think of Bulova. You'll get more styles to choose from, more quality for your money. 39 different stunners (for men, women and teens) suit every taste, every pocketbook. Each has a fine-jewelry case, the famous Bulova precision jeweled movement, plus a dependable automatic calendar". |
April 7, 1964 Look magazine |
1 |
$7.50 |
View Timepiece 120 |
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Bulova |
Full color 9 1/2" x 13" ad for their 109 Different Self-Winding Watches. The ad has a photo of a field full of jockeys, dressed in a variety of colorful silks, holding up one arm so the watches they are wearing are visible to the viewer. The ad headline calls it a "Photo Finish: 109 winners!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 73 |
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Bulova |
Black and white 10" x 13 3/4" ad that is for Bulova's Calendar Watch Styles. The photo in this ad shows a trolly car going by and it has 35 men standing on it, reaching out and showing the world their Bulova watches. For those of you who wondered, the ad text will tell you "Why these 35 husbands never forget an anniversary!". The ad asks, "Why! Because every husband here is wearing a watch that also tells the date. That's our way of telling you Bulova makes 35 men's calendar watch styles - a different style for every up-to-date man here. We make smart calendar styles for women, too. In fact, Bulova makes more kinds of watches, in a wider range of prices, than any other watchmaker in the world. Not just the most, but the finest! Example: Bulova Calendar Watches. Precisely at midnight, every night, the date changes. Automatically. Dependably. Another Bulova "plus" - each movement is pre-cleaned with powerful ultra-sonic rays! This removes dust particles invisible to the human eye, insures Bulova-accurate time-and-date keeping". According to the ad, prices ranged from $25 to $2500. |
May 14, 1964 Life magazine |
2 |
$7.50 |
View Timepiece 134 |
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Bulova |
Black and white 9 1/2" x 13 1/2" ad that discusses the length of time that Bulova spends building each watch. There is a picture of a group of women, each holding a baby, standing together on a sidewalk holding up their arm that has their Bulova watch on it. The headline asks "What else takes 9 months (and begins with B)?" and the text urges you to ask your jeweler to verify the time spent in careful construction. the jewelers know that, with the more than 100 tiny parts these watches have, that much time is necessary. The prices on the Bulova watches available ranged from $25.00 to $2500. |
September 18, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 112 |
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Bulova |
Black and white 9 1/2" x 13 1/2" ad that shows someone winning a Bulova "First Lady" Watch. This ad has a picture that shows a lady dressed up in a dark coat with a matching hat and wearing a white shirt with a pin holding it together and she is smiling very happily as she holds a blue ribbon in her right hand and holds up her left wrist to show her "glamorous Bulova 'First Lady'" watch. The headline tells us that "Happiness is winning the blue ribbon - and getting a Bulova watch". The ad, then says, that "To make sweet victory a lasting triumph, there's no gift like a watch - and no watch like a Bulova. Your jeweler will help you choose an elegant Bulova watch style to make a happy person even happier! He knows it's a gift you can take pride in giving, take pride in owning, because it's made with pride. Your jeweler knows, for example, that Bulova actually rejects more diamonds than all other watchmakers use. So each clear, fiery stone in a Bulova diamond watch has deep-dimension brilliance. Moreover, the same skilled hands that make the only electronic wrist timepiece, Accutron, also crete each dependable Bulova watch. Three hundred ninety-two stunning styles - from $25 to $2500". |
November 6, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 135 |
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Bulova |
Black and white 9 1/2" x 13" ad has a photo of a young mother standing outside with a baby in her right arm and lifting her left arm up to show off her Bulova "Leading Lady" watch. The ad headline explaing that "Happiness is bringing baby home - and getting a Bulova watch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 56 |
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Bulova |
Full color 10" x 14" ad that says "Happiness is getting the first watch with everything you want!". There is a photo of a man on a sailing ship smiling as he holds his left hand up so we can see that he is wearing a Bulova watch. There are four examples of the Bulova Commander shown to the left of the page and the text says that they are "Self-Winding . Waterproof . Elegantly Slim . 30-Jewel Watch Luxury - unique at the price" which is "From only 59.95". The text tells us that "When something happy happens - it's Bulova Watch time". |
April 9, 1965 Life magazine |
1 |
$7.50 |
View Timepiece 115 |
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Bulova |
Full color 9 3/4" x 13 1/4" ad for the Bulova Commander Watch. The top three quarters of the ad shows a man on a sailboat proudly holding up his hand so everyone can see that he is wearing a Bulova Commander watch and the ad headline says that "Happiness is getting the first watch with everything you want!". It then says "The Bulova Commander. Self-Winding * Waterproof * Elegantly Slim * 30-Jewel Watch - Unique At The Price From Only 59.95". It then claims that "It's almost like having a watch custom-made. The all-new Bulova Commander Series gives you a choice of seven elegant styles...in 14Kt gold to stay-bright stainless steel. Only Bulova offers such variety. Plus self-wind convenience; waterproof, dustproof security; 30-jewel dependability. Your jeweler, America's watch expert, will help you choose a Commander: everything a watch should be". Along the left-hand side of this ad it shows five different Commander watch styles and there is a little bit said about them. "Precious jewelry that tells perfect time. Bulova Commander Series: crafted with the luxury look. Raised numerals, luminious textured dials. Florentine-finish cases, rich alligator bands, fine jewelry expansion bands. Watches shown actual size except center style". |
April 20, 1965 Look magazine |
1 |
$7.50 |
View Timepiece 141 |
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Bulova |
Black and white 9 1/2" x 13" ad has a photo of a high school boy in his football uniform holding up his left arm to show his new Bulove Commander watch. The ad headline claims that "Happiness is being elected team captain - and getting a Bulova watch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$7.50 |
View Timepiece 63 |
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Bulova |
Full color 10" x 12 1/2" ad has a photo of a man who has stuck his hand, still wearing his wristwatch, into a Goldfish bowl filled with water and fish. The ad headline claims "This Bulova Oceanographer runs under 333 feet of water. For the man who dares the depths." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 19, 1971 Look magazine |
1 |
$7.50 |
View Timepiece 45 |
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Bulova |
Full color 7 3/4" x 10 3/4" ad that shows four different styles of their Accutron Watch. The ad headline calls it "4 Colorful versions of the truth". |
December 1971 Playboy |
0 |
$7.50 |
View Timepiece 27 |
Temporarily |
Bulova |
Full color 7 3/4" x 10 3/4" ad for their line of watches. There is a photo that has four Men's watches lying on a gold-colored background with a headline asking the question "Is the old ticker running out on you?" |
December 1972 Playboy |
1 |
$7.50 |
View Timepiece 33 |
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Caravelle |
Full color 9 1/2" x 13" ad for their Watch Charms. The ad has a picture of a young lady who is showing us some of the many different ways and places this product can be worn. She has one on her hat, one as a necklace, one as a bracelet, one pinned to her lapel, one hooked to her belt and one hooked to her purse. In the picture you can tell which items are a Caravelle Watch Charm because they each have the words "tic tick tic tick tic tick" next to them. The ad also has a close-up picture of the two styles, round and disc, and mentions the price which is $17.95 for the round and $19.95 for the discs. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1964 Seventeen magazine |
1 |
$7.50 |
View Timepiece 77 |
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Caravelle |
Full color 9 3/4" x 13" ad for their line of watches. Shown in the ad, against a white background, are a selection of unusual looking watches. The ad headline assures us that "We also make normal looking watches." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1967 Life magazine |
2 |
$7.50 |
View Timepiece 39 |
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Caravelle |
Black and white 10" x 13" ad that "presents 'New Faces of MCMLXVII'". The ad shows the four new models that have faces with roman numerals on them. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 2, 1967 Life magazine |
1 |
$7.50 |
View Timepiece 18 |
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Caravelle |
Full color 10" x 12" ad for their line of Men's watches. The ad has a photo of seven watches with price tags against a dark background. The ad headline claims that "When the tags are off, everybody'll think you're the last of the big time spenders." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 15, 1968 Life magazine |
1 |
$7.50 |
View Timepiece 43 |
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Caravelle |
Black and white 9 3/4" x 13" ad for three Caravelle watches made by Bulova. At the top of the ad there is a watch stretched from left to right and the headline asks "How good could it be?". The little writing under the watch says "Skill. Chrome finish case with stainless steel back. Sweep second hand. Water resistant". The ad explains it better. "It's natural to look at a low-priced watch and wonder what you're really getting. So, let's see. Every single Caravelle watch has a jeweled-lever movement. To reduce friction and extend accuracy. Precision-machined gears. For greater dependability. A case and crystal cut with special diamond tools for a perfect fit. And Caravelle watches go through more than 70 inspections, water tests, corrosion and wear tests, etc. Just like our other, more expensive watches. So don't just look at our price-tag and expect less. Look at the Bulova name on the box. And expect more". The three watches shown at the bottom of the page are the Sea Hunter priced at $29.95, the Princess priced at $17.95 and the Transistor priced at $39.95. |
December 10, 1971 Life magazine |
1 |
$7.50 |
View Timepiece 118 |
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Caravelle |
Full color 9 1/2" x 12" ad for the best selling watch in jewelry stores from Bulova. Pictured in the ad are seven of their watches with no information about them other than their prices which vary from $10.95 to $55.00. The statement at the bottom of the page claims that "Once people see them, they're sold". |
May 5, 1972 Life magazine |
1 |
$7.50 |
View Timepiece 114 |
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Dugena |
Full color 10" x 13" ad from a German magazine. The ad shows a lady strapping a watch to her wrist. The ad also shows three watches from this brand. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view, |
December 17, 1969 Buente Illustrierte |
1 |
$7.50 |
View Timepiece 22 |
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Elgin |
Black and white 9" x 12" ad gives a short history of watches developed for rugged duty and also contains a photo of the $150 Corsican pocket watch. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1921 Vanity Fair |
1 |
$9.00 |
View Timepiece 60 |
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Elgin |
Black and white 9 1/2" x 12" ad for their Mens and Ladies watches. Shown in the ad are drawings of eight models with descriptions and prices. The ad contains a photo of Mitylene Bowron of Birmingham, Alabama saying that "I chose an Elgin 'Futura". It's extremely smart." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 8, 1939 Life magazine |
1 |
$8.50 |
View Timepiece 57 |
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Elgin |
Black and white 9 3/4" x 13 3/4" ad for the Lord Elgin and Lady Elgin Watches. This ad has a quote from Helen Menken, a "Brilliant Dramatic Star, Best Dressed Woman in Radio" saying that "America here displays her genius for world leadership in style!". The ad text says that "Alert, youthful, vigorous - America's surging creative spirit comes of age in the new Lord and Lady Elgins. A freshness and originality of style is here transfigured into timepieces of superb beauty. And such is the remarkable accuracy achieved by these master Elgins, that they conform to the highest standards of American fine watchmaking. No Lord or Lady Elgin has fewer than 19 jewels...cases are platinum, gold or 14K gold filled. Each has been awarded its own individual Elgin Observatory Certificate. Each has proved its timekeeping ability in rigorous tests in a great time observatory. Two outstanding Elgin advances are built into these carefully adjusted watches: the patented Elginium hairspring and the Beryl-X balance. Both are rustproof and non-magnetic. Pride of ownership comes with each Lord Elgin or Lady Elgin. See them at your jeweler's today. The prices start at $50.00. Elgin De Luxe watches from $35.00". Pictured here are two different sets of watches. There is, on the left, a Male No. 4606E for $55.00 and a Female No. 4306E for $50.00. On the right, there is a Male No. 4506A for $65.00 and a Female No. 4303B for $52.50. |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Timepiece 139 |
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Elgin |
Full color 9 1/2" x 13" ad that wants you to "Gladden those hearts" by giving one of the watches made by the craftsmen at Elgins. The ad has a drawing by "Gladys Rockmore Davis, noted American artist" of a "lovely graduate for the Elgin series". There are four examples of Elgin watches shown here. First, there is A Lady Elgin cased and bracketed in modern beauty. Then we have A terraced case distinguishes this 21-jewel Lord Elgin. Third, there is An exquisite Elgin De Luxe - to gladden her heart. Last, we have This Elgin De Luxe is a pridefully masculine masterpiece. The ad says that "Exquisite new models of the famous American-made Elgin-watches are proudly displayed by your jeweler. No ordinary watches are these. They are gifts hoped for...waited for. Watches most precious to give and to get. They are Elgins...made in America by American craftsmen!". |
April 29, 1946 Life magazine |
1 |
$8.00 |
View Timepiece 128 |
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Elgin |
Full color 9 1/2" x 12 1/2" ad has a photo that shows two Men's and two Women's watches lying on a turquoise background. The ad headline claims that "Only an Elgin has the DuraPower Mainspring." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 24, 1948 Life magazine |
1 |
$8.00 |
View Timepiece 34 |
|
Elgin |
Black and white 10" x 13" ad shows five different Lord and Lady Elgins and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 28, 1949 Life magazine |
1 |
$8.00 |
View Timepiece 7 |
|
Elgin |
Full color 9 1/2" x 12 1/2" ad with Ann Blyth. The ad has a photo of the actress, wearing a light pink dress, sitting and smiling on a bench. The ad mentions her new movie Our Very Own. The headline claims that "Only an Elgin has the Dura Power Mainspring" and the two pictures in the ad show the Lord Elgin with the Lady Elgin along with a Men's and Ladies 17 Jewell De Luxe. |
May 22, 1950 Life magazine |
2 |
$8.50 |
View Celeb Female 182 / Elgin |
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Elgin |
Full color 9 1/2" x 13" ad for their line of Watches. The ad has a picture of a young feminine hand that is having an Elgin Watch placed on it as the hand is held over the Freshman Handbook that lies in her lap. At the top of the ad are five examples of Lord and Lady Elgin watches with descriptions and prices. The ad headline claims that "Beneath the beauty of every Elgin is the heart that never breaks". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 20, 1951 Life magazine |
1 |
$8.00 |
View Timepiece 74 |
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Elgin |
Full color 10" x 14" ad for some of their Watches. There is a large picture that shows the Lady Elgin Clubwoman ($71.50) and the Lord Elgin Clubman ($71.50) while giving short descriptions of them. The picture across the top of the page shows the Lady Elgin Leanne ($100.00), the Lord Elgin Drake ($87.50), the Prom ($65.00), the Baker ($65.00), the Joy ($39.75) and the Coburn ($39.75) while the smaller picture shows the heart that never breaks, the guaranteed DuraPower Mainspring. |
October 13, 1952 Life magazine |
1 |
$8.00 |
View Timepiece 94 |
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Elgin |
Full color 9 1/2" x 13" ad contains three pictures that display fourteen different ladies watches. The ad contains names, descriptions and prices for these items. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Life magazine |
1 |
$8.00 |
View Timepiece 61 |
|
Elgin |
Full color 9 1/2" x 13" ad that has a photo of a wristwatch with a brown leather band. It is laying on a calender page from June and has a headline that says "Your son worked 12 years for this watch. We worked 98." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 20, 1962 Life magazine |
1 |
$7.50 |
View Timepiece 66 |
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Elgin |
Black and white 9 1/2" x 13 1/4" ad that is for the Elgin Datemaster Calendar Watch. The headline in this ad says it all, "An Elgin Datemaster makes every day as easy to remember as December 25th" and, below this, it shows a watch sitting there at 8:17 on the 25th. It then claims that "Christmas is the one day of the year most people don't need an Elgin Datemaster calendar watch. Who doesn't know when it's December 25th? But how about the rest of the year? How many people do you know who are always asking someone for the date. If everyone had an Elgin Datemaster, no one would have to ask for the date. Not just because they'd have a calendar watch. But they'd have an Elgin. And Elgin has a 99-year history of making watches that work. All the time. The Elgin Datemaster pictured here is a part of that history. It's self-winding with a 17-jewel shock-resistant movement, stainless steel case, luminous dial, sweep second hand and it's waterproof. This Datemaster costs $49.95". Boy, there were some pretty good deals in the past. |
December 3, 1963 Look magazine |
1 |
$7.50 |
View Timepiece 132 |
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Elgin |
Full color 10" x 12 1/2" ad for the Lord Elgin series of watches. The ad headline proclaims that "Self-winding watches are potbellied no longer" and also has photos of Lord Elgin Lean Jim and the Lord Elgin Slim James, Jr. watches. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.. |
October 21, 1966 Life magazine |
3 |
$7.50 |
View Timepiece 20 |
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Elgin |
Full color 10" x 13" ad for their Watches for Men and Women. The ad headline assumes that you have already made the decision as far as what brand watch you are going to buy as a gift and warns that "Now comes the hard part...which Elgin". The ad shows three Lady's watches along the left side of the page and three Men's watches along the right. Shown for Ladies with descriptions and prices are the Lady Elgin Ursula, the Lady Elgin Yvette and the Lady Elgin Erika watches. For the man they show the Lord Elgin Slim James, the Elgin Yachtsman and the Lord Elgin Lean Jim. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 9, 1966 Life magazine |
1 |
$7.50 |
View Timepiece 79 |
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Elgin |
Full color 9 3/4" x 13 1/2" ad for Elgin Watches. The ad headline tells you that "When you shop for a watch, take your wife. That way you can pool your ignorance". The photo shown in this ad reflect the fact that when your ignorance is pooled, the moment can be refreshing. It then says that you can "Take all that you know about watches. Then add it to all that your wife knows about watches. And all you've done is pool your ignorance. So when you're going to buy a watch, first check with someone who really knows watches. He can tell you what makes them tick. These people have to give you an honest, professional opinion. Why? Because they don't want to sell a watch that will come back to haunt them. People who know watches know that the Swiss movement in an Elgin makes it the most watch you can get for your money. And they know that the more value they give you, the less trouble you'll give them. Elgin stands behind every watch they sell. And they've stood behind over 70,000,000 Elgin's since 1864. That gives people who sell Elgin confidence. And it should make you feel even more confident when you buy one. Ask someone who really knows watches about Elgin". |
November 14, 1969 Life magazine |
1 |
$7.50 |
View Timepiece 125 |
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Eterna-Matic |
Full color 7" x 10 1/4" ad for their line of watches. Shown in the ad is a lady lying on a mink with ten watches of different styles lying in front of her. The ad headline claims that "We gave the self-winding watch a Woman's Touch." |
December 1972 Playboy |
1 |
$7.50 |
View Timepiece 32 |
|
General Electric |
Full color 8 3/4" x 12 1/2" ad for their variety of House Clocks that are Telechron motored. The headline warns to "Be sure Your Clocks are General Electric Telechron motored...not merely electric". There are four clocks displayed with information in this ad. There is the Hanover Floor clock with a price of $340.00, the R-130 Mantle clock in mahogany for $74.00, the Electroalarm Bedside clock for $25.00 and the Geneva Desk clock for $15.00. The text talks about how they are as accurate as the electrical impulses which operate them and are "synchronized with the master clock at the local power station which is regulated by comparison with Radio Time Signals from the U.S. Naval Observatory in Washington". |
May 1931 The American Home |
1 |
$9.00 |
View Timepiece 101 |
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General Electric |
Full color 9 1/2" x 12 1/2" ad for their line of clocks. The ad has photos of eight different table and wall clocks. The ad headline calls these "Gifts for all occasions. General Electric Clocks". An interesting feature of this ad is the line mentioning that these clocks are priced "from $535.00 to $4.50". Normally the prices go from lowest to highest.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 24, 1948 Life magazine |
1 |
$8.00 |
View Timepiece 46 |
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Gruen |
Black and white 5" x 13 1/2" ad for Gruen - The Watch of Winners. This ad says "The Winner! - Makes new time - gets New Time Piece" and then has a picture of Wilbur Shaw and a scene from the 1937 Indianapolis 500 race. It then show The Olympiad watch and says of it that it is "a handsome, accurate Gruen for the man who requires exact second timing. Particularily favored by sportsmen, professional men, technicians and others. Yellow gold-filled $37.50. With matching link band $42.50". The text in the ad says that "You'll find <Gruen watches on the wrists of many of the leading figures in all lines of sports. Consistent winners themselves, they find in Gruen the consistency and class that matches their own performances. Your Gruen jeweler is featuring the "watch of winners"...in a wide selection of models and prices from $24.75...all built with the precision accuracy that has made Gruen the proudest name in Time. There's no finer possession than a Gruen watch - and no finer gift. Buy your Gruen today. It's the watch a winner loves". There is a photo that shows three watches and a price list that shows prices of them. The Crest is $29.75, the Curvex Duke is $50 and the Curvex Baron is $59.50. |
June 21, 1937 Life magazine |
1 |
$8.50 |
View Timepiece 142 |
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Gruen |
Black and white 9 3/4" x 13 3/4" ad that is dedicated to the Gruen Curvex and the Veri-Thin Watches. The ad headline calls these "Outside and inside - America's Two Smartest Watches" and, then, has a paragraph for each of them. "New Gruen Curvex - hailed by America's great fashion designers as the best-styled curved wristwatch of all time, the new Gruen Curvex is distinguished on two even more important counts. It is the thinnest curved wristwatch. And it is the only wristwatch with the "miracle" Gruen Curvex movement. This Gruen-patented movement actually curves with the ultra-smart curved case, giving all-important bigness in the wheel-train for pocket-watch precision and long life". The "Gruen Veri-Thin - "Incredibly thin and beautiful...amazing for a popular-priced watch" That's Fashion's verdict on the Gruen Veri-Thins. There the very thinnest. Yet their patented Gruen Veri-Thin movement is large-sized for brillant accuracy and ruggedness...the working parts re-distributed in a way that makes possible a movement 50% thinner at sides and ends. See these new Veri-Thins today...the most exquisite watches ever built to bear the Gruen Veri-Thin name". Pictured at the bottom of this ad are seven watches with information. There is the Veri-Thin Leader for either $29.75 or $33.75, the Veri-Thin Foster for $33.75, the Curvex Trooper for $49.75 or $59.50, the Curvex Centennial for $59.50 or $49.75, the Veri-Thin Spotlight for $29.75 or $33.75, the Veri-Thin Dorcas for $33.75 and the Curvex Duchess for $49.75. |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Timepiece 138 |
|
Gruen |
Full color 9 1/2" x 13 1/2" wartime ad for their Precision Watches. The ad features a drawing of a Female Soldier on a dark and stormy night absently fingering her wristwatch. The ad headline has her thinking "For a minute I was home...and it was Christmas Day!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1944 Life magazine |
0 |
$8.00 |
View Timepiece 41 |
Temporarily |
Gruen |
Black and white 9 1/2" x 14" ad for the Gruen Curvex Executive. The ad has a close-up drawing of this watch with a diamond dial that costs, according to the ad, $200.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 18, 1946 Life magazine |
1 |
$8.00 |
View Timepiece 62 |
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Gruen |
Full color 9 1/2" x 13 1/2" ad that displays ten different watches that should be considered as worth giving to a loved one for Christmas. The banner on the ad calls these "The ten sweetest Christmas stories ever told!" and they are lined up along the right side of the ad. From the top we see the Lark for $37.50, the Yale for $39.75, the Elaine for $55.00, the Pan-American Challenger for $71.50, the Huntress for $67.50, the Viscount for $92.50, the Socialite for $71.50, the Govenor for $150.00 and the Concordia for $125.00. Now, that is just nine, where could the tenth one be? There it is. The drawing in the ad shows a lady kissing a man as she peeks over his shoulder at the $225.00 Vivian that he has just given her and whispers "Darling, you shouldn't have!". The text tells us that Gruen has watches to offer that vary in price from $33.75 up to $4000.00 so there are plenty to choose from. |
December 16, 1946 Life magazine |
1 |
$8.00 |
View Timepiece 109 |
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Gruen |
Full color 9" x 13 1/2" ad for their Watches with consideration of giving them as gifts to graduating students. The headline announces that "Gruen presents the 1947 Class Leaders (...and what it got them)". Over the drawing of each watch is a student in cap and gown but I will just mention the watches shown and the prices listed. Shown are the Veri-Thin Yale for $39.75, the Veri-Thin Louise for $39.75, the Veri-Thin Chatfield for $49.75, the Veri-Thin Dorcas for $49.75, the Veri-Thin Harvard for $59.60, the Corvex Coquette for $71.50, the Pan American Challenger for $71.50, the Veri-Thin Romaine for $175.00 and the Corvex Soverign for $125.00. The text mentions 70 years of being a favorite and a price range of from $33.75 to $4000. |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Timepiece 102 |
|
Gruen |
Full color 10" x 14" ad for their new Continental watch. The ad shows several different models, starting in price at $71.50 and the headline calls them "The Newest Look in Time". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 19, 1955 Life magazine |
1 |
$8.00 |
View Timepiece 59 |
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Hamilton |
Black and white 6 1/4" x 9 1/2" ad that talks about the need for the kind of accuracy that you will get with a Hamilton watch. The ad has a photo of a sad lady in a bride's dress holding the bouquet while she talks to her father. The ad has a drawing of a man who is saying "I'm the groom who was late for his own wedding!" and explains how his slow running watch made him late for his own wedding. The ad has pictures of, describes and gives prices for the Wilshire, Touraine, Laura, Lorna and the Doris wristwatches. |
February 1941 National Geographic |
1 |
$8.00 |
View Timepiece 71 |
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Hamilton |
Black and white 6 1/4" x 9 1/2" ad that talks about the accuracy of these beautiful watches. The ad has a photo of an old couple sitting with disgust at a train station. The ad headline has the man thinking "We waited 21 years for a train...and missed it!" and explains they were trying to go to their son's graduation but the man's watch was slow so they missed the train. The ad mentions, describes and gives prices for the Rutledge, Bagley, Laura, Miriam and the Ellyn models. |
April 1941 National Geographic |
1 |
$8.00 |
View Timepiece 72 |
|
Hamilton |
Full color 9 3/4" x 14" ad that has a sample of a Mens and a Womans Hamilton Watch next to each other at the bottom of the page. At the top of the page is a drawing of the Statue of Liberty standing strong in cloudy skies as a storm gathers and the headline says that "We shall ride this storm through!". This was a time eight months after the start of World War II and things looked on both sides of the war. The ad says that "There was a pioneer Christmas in America - when a lonely little band of Pilgrims knew fear and cold and hunger. There was a Revolutionary Christmas - when a nation struggling to be born almost perished at Valley Forge. There were Christmases in bitter years of civil strife and bloodshed - when brother fought brother, friend took up arms against friend. These times, too, shall pass away! America will live to know a day when boys and girls can love and marry and not be torn apart...when mothers can tuck their children into bed without an anxious look to the sky...when America will be not only the land we know and love, but a land of richer promise than man today has even dreamed. You can't make this a normal Christmas. Families are scattered, many gifts hard to get. You may have to hunt a little harder, for instance, to find the Hamilton Watch you want most to give the one you like best. (Hamilton is busy today making wartime precision instruments.) But when you do find it, it's doubly precious now. Like the love you give with it, it's one of the things that endure. Like that love, too, it looks to the future - America's future - when Hamilton Watches may again mark every shining, golden hour of peace!". |
July 14, 1942 Life magazine |
1 |
$9.00 |
View Timepiece 130 |
|
Hamilton |
Full color 9 1/2" x 13 1/2" ad that gives a few ideas for both the husband and the wife for what to give their "significant other" for Christmas. There is a picture of a man and a woman standing back to back with Question Marks hanging over their heads and they are each holding on to a board with things to consider. The man's board asks "Does your Wife Deserve a Hamilton for Christmas?" and there is a check list of complaints that men have about the woman in their life. At the bottom is the answer, "Mister, even if half your answers are "Yes", she deserves a Hamilton". The woman in the ad is holding up a similar board that asks "Does your Man Deserve a Hamilton for Christmas" and hers is filled with similar complaints that are often voiced. Her board ends with the phrase "Then give him the present he deserves for Christmas - a Hamilton, of course". At the bottom of the ad are shown five different watches with some information and prices for each. From the left we see the Gordon for $210.00, the Norman for $66.00, the FL-10 for $250.00, the Jessica for $66.00 and the FL-9 for $210.00. The ad tells us that there are other watches to suit any taste. |
December 16, 1946 Life magazine |
1 |
$8.00 |
View Timepiece 108 |
|
Hamilton |
Full color 10" x 13" ad for Hamilton watches. This ad shows a little boy with a worried look on his face and the headline on the ad asks "Remember how he looked on his first school day?". Pictured at the bottom are seven different watches with descriptions and prices. |
June 1948 Country Gentleman |
1 |
$8.00 |
View Timepiece 13 / Babies |
|
Hamilton |
Full color 9 1/2" x 13" ad has a drawing of a lady hugging the man in the red bathrobe who has just given her the new watch she has on her wrist. The ad shows seven watches with descriptions and prices. The ad headline claims that "Someone you love is hoping for a Hamilton". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 1950 Country Gentleman |
1 |
$8.00 |
View Timepiece 69 |
|
Hamilton |
Black and white 6 1/4" x 9 3/4" ad for their Watches that make great gifts for someone special to you. The headline claims that "Someone you love is hoping for a Hamilton" and there is a drawing of a man standing behind a smiling woman who is looking at a watch that she has just received. The ad shows six different watches with some information about each. Shown in the ad is a Wenda, an FL-32, a Hazel and an Olga. For the men there is a Spencer and a Dewitt. |
August 1950 National Geographic |
1 |
$8.00 |
View Timepiece 106 |
|
Hamilton |
Full color 10" x 13" ad for "America's Fine Watch". There are seven different models pictured with their descriptions and prices. The ad includes a note "To Peggy" from "Jim" describing the many things he is thankful for about her. Somebody did something wrong. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 27, 1950 Life magazine |
1 |
$8.00 |
View Timepiece 14 |
|
Hamilton |
Full color 9 1/4" x 12" ad that is a tie-in to the previous ad. This ad has a note "To Jim" from "Peggy". This ad contains seven more Men's and Women's watches with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 27, 1950 Life magazine |
1 |
$8.00 |
View Timepiece 68 |
|
Hamilton |
Full color 9 1/2" x 13 1/2" ad for their Hamilton 505 Mens Watches. There is a picture showing a selection of these watches and the headline calls them "Six new ways to be ahead of your time." Shown in the ad are the Nautilus 500 for $79.50, the Nautilus 501 for $89.50, the Nautilus 600 for $110, the Nautilus 400 for $115, the Titan II for $125 and the Gemini for $125. The text calls them "the world's most advanced electric watches" and that they contain "an energy cell which lasts up to two years". The claim is made that the electrical system never needs adjustment and that there are more than thirty-five other 505 Electric Watches available from Hamilton. |
April 26, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 105 |
|
Hamilton |
Full color 9 1/2" x 12 1/2" ad for their Wristwatches. The ad contains a photo of five ladies watches shown against a red background. The ad headline claims the owners of these are "Five young ladies who are never late!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 17, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 49 |
|
Hamilton |
Full color 9 1/2" x 12 1/2" ad for their wide range of Watches. The ad has photos of four each Men's and Women's watches with their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 13, 1963 Life magazine |
1 |
$7.50 |
View Timepiece 44 |
|
Hamilton |
Full color 9 1/2" x 13" ad for their line of watches. The ad has a woman, who has probably received one of these watches, affectionately hugging a man who probably gaver the watch. Shown in the ad, with prices , are the Nancy, Dorinda, Charlette, Rexana, Sea Raven, Bradwell and the Dateline A-275 Calender Watch. The ad headline describes these watches as "Not to be given lightly...". |
June 5, 1964 Life magazine |
3 |
$7.50 |
View Timepiece 36 |
|
Hamilton |
Black and white 10" x 13" ad that tells you "If all you want is the time, all you need is a $10.95 drug store timepiece. If you want a watch, get a Hamilton. There's really nothing in between". The text then says that "In this efficient day and age, you can get practically all the time you...or anybody else...needs right at the corner drug store. Surprisingly accurate time tick tick tick for $10.95. Are we cutting our own solid gold throat? No. We make Hamilton watches for people who are looking for more than just tick tick tick. Possessive people. To be blunt, perfectionists. Take this Nautilus Electric for instance. Remember, it was Hamilton who made the world's first electric watch. We're the experts on the subject. But we didn't take our expertise for granted. No sir. In the crafting of this single Nautlilus Electric we stop dead in our tracks two thousand one hundred and thirty nine times. To check it. Two thousand one hundred and thirty nine times. How close can you get to perfection? We say, without the pride you take in perfection like that, all you're getting is just the time. Tick tick tick. And you can get that at the drug store for $10.95. Be honest. $10.95...or a Hamilton. There's nothing in between. Go one way or the other. Just time. Or a watch. $10.95. Or a Hamilton. There's nothing in between". |
October 2, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 127 |
|
Hamilton |
Black and white 9 1/2" x 13 1/2" ad that gives you an idea on what to get if you are looking to buy yourself a Hamilton Watch. The ad starts off by saying "Be honest. You can get practically all the time you...or anyone else...needs for $10.95 at the drug store. But if you want a watch, get a Hamilton. There's really nothing in between". Sounds really good but you need to read the rest of the article to be sure. "Look yourself straight in the eye. What does a watch mean to you? Just a handy little device that keeps track of secconds and minutes and hours and tick..tick..tick. Okay. That's fair enough. To you, the fine old Hamilton Watch Company says: don't get a watch, get a timepiece. You know the kind. $10.95 at the corner drug store. It's surprisingly accurate...tick..tick..tick like a whiz. But if you're a Hamilton kind of person, by Geirge, get a Hamilton. There's just nothing in between that $10.95er and a Hamilton." It goes on with more text but, you get the idea. |
November 6, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 124 |
|
Hamilton |
Full color 9 1/4" x 12 1/2" ad for their line of quality watches. The ad exhibits six different Men's and Women's watches with their prices. The ad headline warns that "If all you want to give is the time, all you need to buy is a $10.95 drug store timepiece. If you want to give a watch, give a Hamilton. There's really nothing in between". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 11, 1964 Life magazine |
1 |
$7.50 |
View Timepiece 55 |
|
Hamilton |
Full color 9 1/2" x 13" ad for their Ladies Watches. The ad has a photo of a lady with Red, White & Blue Eye Make-up holding her arm up over her left eye to show off the watch she is wearing. The ad headline says that "Hamilton's great American Classic Watches are made in America to delight eyes like yours." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1965 Life magazine |
1 |
$7.50 |
View Timepiece 53 |
|
Hamilton |
Full color 9 1/2" x 13" ad for their Ladies Watches. The ad contains a large photo of a lady with a wristwatch around her neck and four other watches on display under this photo. The ad headline asks "Who says a fine watch can't be exciting? Not Hamilton! Proof: The Diamond a Go-Go." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 27, 1966 Life magazine |
1 |
$7.50 |
View Timepiece 47 |
|
Hamilton |
Full color 9 1/2" x 13 1/2" ad for some of the Men's and Ladies Watches that were offered at this time. The ad has a picture of an exotic looking lady with a dark headress on with a Golden Classic "I" watch ($235) strapped to her forehead. The ad headline asks "is there any excitement left to give a girl who is a fashion happening?" and responds by hinting "Does she own a Hamilton?". Shown at the bottom of the ad are the Terry ($59.95), the American Classic EE ($99.50) and the Tonia ($115) for ladies and the Sea Ruler ($69.50), the Accumatic A-605 ($85) and the Nautilus 405 (electric) ($130) for men. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 19, 1967 Life magazine |
1 |
$7.50 |
View Timepiece 83 |
|
Harvel |
Black and white 5" x 12 1/2" ad for their watches. The ad photo shows three of their watches and has the headline "When every precious second counts...you can count on the reliable accurace of Harvel. One of the World's Fine Watches." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 22, 1944 Life magazine |
1 |
$8.00 |
View Timepiece 31 |
|
Harvel |
Black and white 10" x 14" ad challenges you to "Wear a calendar on your wrist". Has a photo that shows six different models and their prices and also their Date-O-Graph. |
November 19, 1945 Life magazine |
0 |
$8.00 |
View Timepiece 17 |
Temporarily |
Helbros |
Black and white 5" x 14" ad for their Watches. There is a picture of the statue, Venus de Milo, and insists that "If Venus had arms she'd wear a Helbros". A woman's watch is shown in this picture and near the bottom of the ad can be seen a man's watch and the text talks about the construction and durability while mentioning a price range of fron $24.75 to $2500.00. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.< |
November 12, 1956 Life magazine |
1 |
$7.50 |
View Timepiece 89 |
|
Howard |
Black and white 9 1/2" x 12" ad from The Howard Watch Company. The ad has a drawing of a pocket watch that is priced at eight-five dollars. The ad headline starts the story by saying that "It takes twelve months to make and akjust a Howard Watch...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. There is a small water spot in the middle ad that is visible in the scanned view. |
August 1927 The American Boy |
1 |
$9.00 |
View Timepiece 64 |
|
Ingersoll |
Three color 10" x 13" for their "Reliable Watches". The ad shows ten different pocket and wrist watches and their prices. The most expensive, a gold plated pocket watch, is $9.50. Some small stains on edge of ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 1925 The American Boy |
1 |
$9.00 |
View Timepiece 9 |
|
Ingersoll |
Black and white 2 1/2" x 6 1/2" ad for their Mickey Mouse Watches. The ad has a picture of one of these watches, Mickey Mouse prominent on the face, and two young children with the boy saying "Mickey Mouse watches taught us the value of time". The text talks about the value of having a watch for each school child and mentions a price of $1.50 for a Pocket Watch and Fob and $2.95 for a Wristwatch and bracelet. |
February 23, 1935 Saturday Evening Post |
1 |
$8.50 |
View Timepiece 107 |
|
Ingraham |
Black and white 5" x 14" ad for their Electric Alarm and their Autocrat Pocket Watch. The ad has a picture of a couple sleepily but peacefully getting up to the sound of the "One-Two-Three" and the headline urges you to "Start your day right! with you Sentinel Electric Alarm...a little jewel with a cheerful one-two-three bell - only $4.95". The text gives more of a description of it and at the bottom of the page is a picture of the Autocrat with a descriptin and a price of $2.50. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Timepiece 90 |
|
Kelton |
Three color 9 1/2" x 12 1/2" ad that shows three different Men's Watches. This ad, for watches from the United States Time Corporation products claims that "You won't believe your eyes...watches like these at prices like these" and gives prices and descriptions for these three. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 21, 1946 Life magazine |
1 |
$8.00 |
View Timepiece 58 |
|
Kelton |
Full color 10" x 13" ad shows 8 different wristwatches. The text in the ad mentions the prices being on the "following page" but I must have missed that when pulling the ads out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view, |
March 10, 1947 Life magazine |
1 |
$3.00 |
View Timepiece 15 |
|
Kirtland Bros & Co. |
Black and white Special Trade Circular No. 42. This is a several page flyer containing descriptions and prices for pocket watches. |
1 |
$8.00 |
View Timepiece 21 |
||
LeCoultre |
Black and white 10" x 13" ad has their Atmos-Perpetual Motion Clock at the top of the page and then shows eight other models. The ad includes descriptions and prices for all models. |
November 6, 1950 Life magazine |
1 |
$8.00 |
View Timepiece 16 |
|
Le Coultre |
Black and white 9 3/4" x 13 1/2" ad for their complete line of clock products. The ad has photos of watches, clocks and other speciality timepieces. The ad headline, which is under a drawing of a large set of buildings, claims that "In this Great Factory are made the most exceptional watches and clocks in all the world. Le Coultre". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
1952 Life magazine |
1 |
$8.00 |
View Timepiece 40 |
|
Le Coultre |
Black and white 10" x 13 3/4" ad for "The Most Exceptional Watches and Clocks in All The World Le Coultre". Another amazing assortment of watches and clocks. The ad says "For yourself - or as an exceptional gift - a Le Coultre watch or clock offers obvious distinction. Le Coultre combines rare beauty in design with unsurpassed performance. For more than a century, Le Coultre timepieces have represented the ultimate in fine precision and exclusive invention - they are manufactured today to the highest standards in all watchmaking. Your Authorized Le Coultre Jeweler will gladly show you these and many others of the "Most Exceptional Watches and Clocks In All The World". They show the Atmos, a clock shown at the top of the page, the Le Coultre Par Excellence, one called The Smallest Watch In The World, the Le Coultre Wrist Alarm, the Automatic Mark 7, the Royale, the Automatic H, the Futurematic, the Coronet, the Watches for Ladies of Fashion - Carol, Marquise & the Judy and the Baron & Baroness". |
October 20, 1952 Life magazine |
1 |
$8.00 |
View Timepiece 122 |
|
Le Coultre |
Black and white 10" x 13 1/2" ad for their line of Watches and Clocks. The headline says that "For Your Most Exceptional Giving" and directs your attention to "Le Coultre - The most Exceptional Watches and Clocks in all the World". The large picture at the top shows and describes the Atmos which is calls the Perpetual Motion Clock and gives a price of $175. Below this it shows all Men's and Women's watches with fairly complete descriptions and prices. Shown are the Calendar-Moonphase watch, another that they just call The Smallest Watch in the World, the Futurematic, the Montres D'elegance H., the Lowell, the Royale, the Baron & Baroness, the Judy, Marquise and the Rhonda, the Aristocrat and the Wrist Alarm. |
December 1, 1952 Life magazine |
1 |
$8.00 |
View Timepiece 96 |
|
Longines |
Black and white 9 1/2" x 13 3/4" ad for Longines - The World's Most Honored Watch. The words at the top of the ad were the same as the other ads of that time period, The World's Fair Grand Prizes, 28 Gold Medal Awards, Highest Honors For Accuracy From Government Observatories, Official Watch For Timing Championship Sports The World Over and The First Watch Of Aviation, Exploration And Science. The four watches below this are slightly different, and, this one has two different awards that you could buy, a Longines Presentation Case for Her and a Longines Presentation Case for Him. The ad mentions that "For all who receive a Longines Watch, this will be indeed a Christmas of good fortune. The Longines watches now at your jeweler were created to mark a milestone of progress. Ninety years of fruitful experience were concentrated in the making. We consider them our finest achievement". The text goes on and, at the bottom, there are prices for watches that could be fitted into the Presentation Cases. |
November 5, 1956 Life magazine |
1 |
$8.00 |
View Timepiece 144 |
|
Longines |
Black and white 9 3/4" x 13 3/4" ad for Longines - The World's Most Honored Watch. As with the other ads of this time period, they claim to be The World's Fair Grand Prizes, 28 Gold Medal Awards, Highest Honors For Accuracy From Government Observatories, Official Watch For Timing Championship Sports The World Over and The First Watch Of Aviation, Exploration and Science. Again, there are four watches of differing kinds shown and the text claims to be "A Report And A Promise" It says that "The Longines achievement of yesterday is the Longines challenge of tomorrow. The observatory accuracy records made by Longines watches twenty years ago are surpassed by the Longines watches of today. The Byrd Expedition to the Antarctic in the Geophysical year of 1957-58 will have better Longines watches than those carried by the first Byrd Expedition of 1928". The text continues and there are prices shown at the bottom of the ad for a few other items. |
November 19, 1956 Life magazine |
1 |
$8.00 |
View Timepiece 145 |
|
Longines |
Black and white 10" x 13 3/4" ad for "Longines - The World's Most Honored Watch". In case you haven't heard of them they feel that a little notority is deserved. They claim "Ten World's Fair Grand Prizes - 28 Gold Medal Awards - Highest Honors for Accuracy From Government Observation - Official Watch for Timing Championship Sports the World Over - The First Watch of Aviation, Exploration and Science". They are showing four watches this time: Honor Guard "F" Automatic All-Proof for $110, the Eldorado "D" Semi-Bracelet 14K Gold for $125, the Starlight Serenade L-J 6 14K gold w/6 diamonds $175 and the Presidency "E" 14K gold case for $125". Think of these prices in today's values. |
April 8, 1957 Life magazine |
1 |
$8.00 |
View Timepiece 119 |
|
Longines |
Black and white 10" x 13" ad talks about "The World's Most Honored Watch". The ad pictures four different watches with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1958 Life magazine |
1 |
$8.00 |
View Timepiece 4 |
|
Longines-Wittnauer |
Black and white 10" x 13" ad for their Watches that actually get better with age. The headline urges you to "Proudly wear your world-honored Longines- it will actually be better a billion tick-tocks from now!" and the text talks about some of the reasons this is so and mentions some of the awards this company has received over the years. The ad has a picture with a caption asking "Which Longines will you proudly wear?" and shows a Model 5053, a Model 5052 and a Model 5001. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10-17, 1963 Saturday Evening Post |
1 |
$7.50 |
View Timepiece 88 |
|
Mido |
Black and white 9 1/2" x 13" ad for their Multifort Superautomatic Watches. The ad has drawings of people using these watches while farming, doing construction work and swimming. The ad headline claims these watches are "The first name in Self-Winding watches...The last word in proved performance". Shown in the ad is a picture of an unidentified Man's and a Woman's watch and the text says that the prices start at $49.75 |
May 22, 1950 Life magazine |
2 |
$8.00 |
View Timepiece 70 |
|
Mido |
Black and white 9 3/4" x 13 1/2" ad for Mido Wristwatches. This ad has the headline saying "You don't have to wind" over a picture of seven different wristwatches that men would wear, then the words "any watch on this page" over a picture of seven different watches that would be more fitting for a woman to wear, then it ends the beginning with " - you never have to wind a Mido". The text tells you to "Imagine the excitement, the astonishment and the joy of receiving a fine watch that never has to be wound. You give all this when you give a Mido. And it doesn't matter if he (or she) alredy has a watch. Time they owned a modern watch - a watch that winds itself. A Mido starts winding automatically the instant you put it on and keeps winding as you wear it. It can't help but be accurate - its mainspring stays wound at precisely the right tension for perfect timekeeping. Never overwound. Never underwound". The text goes on for quite a bit longer and don't forget the 14 watches up above, their numbers and prices. |
November 19, 1956 Life magazine |
1 |
$7.50 |
View Timepiece 146 |
|
Mido |
Black and white 9 1/2" x 12 1/2" ad for their Wristwatches. Shown in the ad are photos with descriptions and prices of four different models. The ad headline encourages you to "Give the watch you never have to wind...Mido". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 24, 1958 Life magazine |
1 |
$7.50 |
View Timepiece 50 |
|
Rolex |
Black and white 7 1/4" x 10 1/2" ad that has a photo of the Rolex Oyster Day-Date watch and racer Jackie Stewart in his Indy Car racer. The ad headline claims that There's only one time World Champion Jackie Stewart takes off his Rolex. When he puts on his fireproof
underwear". |
May 1972 Playboy |
1 |
$7.50 |
View Timepiece 28 |
|
Rolex |
Full color 7 1/2" x 10 1/2" ad that compares the success enjoyed by this brand of watch with the success enjoyed by Tennis Star John Newcombe. There is a picture of John sitting high up in an empty tennis stadium and the headline claims that "Newk knows what it takes to get to the top". The text chronicles his career in tennis from a child to an amateur to a pro and the many meaningful things he has continued to do since retiring as a tennis competitor. At the bottom of the ad is a large, close-up of a Rolex with the award identifying it as an "Officially Certified Swiss Chronometer". |
August 25, 1986 Sports Illustrated |
1 |
$7.50 |
View Timepiece 104 |
|
Seth Thomas |
Black and white 10" x 13" ad shows samples and descriptions of seven different watches by this manufacturer and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1951 Life magazine |
1 |
$8.00 |
View Timepiece 2 |
|
Telechron |
Black and white 9 1/2" x 13 1/2" ad for Telechron Electric Clocks. An unusual ad, this one shows a picture of an alarm clock sitting on a tabletop with a bit of wrapping paper and other decorations used for wrapping. And the headline says that "Some lucky Santas Can Give Telechron Electric Clocks This Christmas". The rest of the text says that "Maybe, if you drop the hint, you can get one, too. For each week, we're making an increasing number of Telechron electric clocks. Therte's the trustworthy, giftworthy 'Telalarm' shown here, for instance. It's an exciting present, because alarm clocks are on most every one's wish list, and the Telalarm will give years of accurate time. It's chime-tone alarm is as pleasant as a sleighbell - and effective too - for it won't stop ringing until you shut it off. And, there's no winding, or oiling or regulating...the accurate, self-starting Telechron motor is famous for trouble-free service. Though there may not be enough of these popular electric alarms for every one, you could, even now, be lucky. Get in touch with your Telechron dealer". The price listed for this clock was $4.95 |
December 17, 1945 Life magazine |
1 |
$8.00 |
View Timepiece 143 |
|
Telechron |
Full color 9 1/2" x 13 1/2" ad for their Telalarm and Telalarm Jr. Electric Alarm Clocks. The ad had a picture of the Telalarm Jr, priced at $4.95, sitting on a bookshelf and the ad claims that the Telalarm, which it describes as being a "slightly larger size", could be yours for $6.05. The ad claims that if you "Sleep light?" you'll be able to "Sleep tight!" due to the noiseless electric design of this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 28, 1946 Life magazine |
1 |
$8.00 |
View Timepiece 80 |
|
Telechron |
Three color 10" x 14" ad that shows us "The clock that Glows in the dark". The right side of the ad is a full length picture of one of these clocks in a dark room and showing just how well lit it really becomes. In addition to the hands lighting up it also has the outside lighting. They claim that it is popular with the children but it looks pretty good to me. This alarm costs $5.95 but you could get without the luminous face for $4.50 and a slightly larger size could be had for $6.50. |
March 24, 1947 Life magazine |
1 |
$8.00 |
View Timepiece 116 |
|
Telechron |
Full color 10" x 14" ads for their Little Tel electric alarm clocks. There is a picture of this unit sitting on a small table with an ash tray and a decorative lamp. The headline assures you that it is "Sure to be heard by the early bird" and has a two panel picture showing a man dressing as he sits on his bed and wearing waders as he nets another fish. The text talks about the certainty you have that it will work since it is electric, how quiet it is and the fact that it is self-starting. It also mentions the Telalarm Jr. and the Telarm with short descriptions and claims that "Prices on Telechron clocks, including alarms, start at $4.50". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 14, 1948 Life magazine |
1 |
$8.00 |
View Timepiece 91 |
|
Telechron |
Full color 9 1/2" x 13" ad for their line of Clock Timers used in Clock Radios. The ad has a picture of a young lady waking up with a smile on her face and a headline that claims you can "Start your day with a song! enjoy a clock radio...timed by Telechron". The ad gives a long list of Clock Radio manufacturers that use Telechron Timers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 20, 1951 Life magazine |
1 |
$8.00 |
View Timepiece 75 |
|
Telechron |
Full color 10" x 13" ad for the Telechron Tiara electric alarm clock. Ad has a modernistic look to it as it shows a drawing of a clock on a table in front of a window where you can see a young couple having breakfast on a table in their yard. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1951 Life magazine |
1 |
$8.00 |
View Timepiece 1 |
|
Telechron |
Full color 9 1/2" x 13" ad for their $15,000 Electric Clock Contest. The ad has a picture of a lady looking with interest toward the six clocks that are shown with descriptions and prices. The ad shows the Dorm clock for $3.98. the Tiara clock for $7.95, the Illuminette clock for $9.98. the Tribute clock for $11.95, the Butler clock for $7.95 and the Advisor clock for $5.95. The ad talks about the contest having a total of 1,007 prizes that would be awarded for a 25 word or less essay. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 5, 1953 Life magazine |
1 |
$8.00 |
View Timepiece 81 |
|
Timex |
Black and white 9 1/2" x 13" ad for their new Ben Hogan Sports Watch. The ad features a photo of the golfer's smiling profile and a time exposure of his swing. The ad headline claims this watch was "Born out of 100,000 golf swings" and that it is shock-Resistant, Waterproof and Dustproof. The ad shows a picture of the watch, a picture of the gift package and mentions a price of $25.00. The text claims that this watch is as good as a $50.00 watch and urges you to "try it on your wrist today". |
May 4, 1953 Life magazine |
2 |
$8.50 |
View Timepiece 54 / Ben Hogan |
|
Timex |
Black and white 9 1/2" x 14" ad with Mickey Mantle for their Shockproof Watches. The ad has a picture of the amazing young Yankee swinging a bat that has a Timex watch taped to it. He has hit a ball that is on it's way to the bleachers and the next picture shows him looking at the watch which he sees "can take a licking yet keep on ticking". The ad shows a Timex Sportster for $9.95 and a Timex Marlin for $11.95 and the ad headline claims that this "Amazing test by Mickey Mantle proves Timex watches are really rugged...". This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 12, 1953 Life magazine |
1 |
$8.50 |
View Celeb Male 168 / Timex |
|
Timex |
Three color 9 1/2" x 12" ad shows five models available this year with descriptions and their prices. Shown are the Timex Petite for 10.95, the Timex Sportster for 12.95, the Timex Mercury for 10.95, the chrome Timex Marlin for 12.95 and the Gold-Tone Timex Marlin which also costs 12.95. The ad encourages you to "Give a Timex - The fine watch at 1/3 the fine watch price" and tells us that "Waterproof watches stay waterproof and dustproof as long as crystal, crown and back are intact". |
December 5, 1955 Life magazine |
2 |
$8.00 |
View Timepiece 8 |
|
Timex |
Full color 10" x 13" ad shows five different models, descriptions and their prices. The ad says that "Every Third Watch sold is a Timex" and mentions the upcoming Frank Sinatra-Timex Show. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 7, 1959 Life magazine |
1 |
$7.50 |
View Timepiece 11 |
|
Timex |
Black and white 10" x 13 1/2" ad that answers the question "How to make this $12.95 Timex sell for $50.00". The headline sits over the only thing in the picture, a Timex watch sitting on it's banding. The ad tries to answer that question but it does not have too much luck. First it suggests an effort to "Redesign the Timex movement. Add more parts". These suggestions are deemed unsuccessful because it will make the watch more expensive. Second they suggest putting "a mirror-like finish on every part". This idea is suggested but not really because it will look prettier and it would cost more. Third they should "Revamp the Timex factories. Clear out the precision machinery. Go back to inefficient handwork". That would result in more time in assembly. Fourth of they follow these rules conscientiously then they will find it acceptable to make a watch for, maybe, $50.00. Fifth they feel they have a good product and they want to keep the price of a good watch down. Sixth is the fact that they believe that this is the only way to make a watch. Maybe so, because there are more Time's sold than any other. |
November 3, 1961 Life magazine |
1 |
$7.50 |
View Timepiece 117 |
|
Timex |
Black and white 10" x 13" ad for their Electric Watches. The ad has a picture against a black background where a man is wearing an Electric Timex on his wrist and holding a battery for one between his thumb and forefinger. The ad has the words "The big thing about the new Electric Timex watch..." above the watch and the words "..is this little thing" above the battery he is holding. The text explains some of the theory behind an electric watch, talks about the minimal cost to keep it going and gives a purchase price of $39.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 2, 1962 Life magazine |
1 |
$7.50 |
View Timepiece 85 |
|
Timex |
Full color 10" x 13 3/4" ad for the Electric Timex Watches. This ad shows two of these fine watches sitting right next to each other, a Man's and a Woman's and the headline introduces "The Electric Timex. You don't wind it up, You turn it on". At the top of the ad there is a headline saying that "Electric Timex Watches run on their own energy, not yours". The text tells us that "You never have to wind them. So how do they run? On a revolutionary new idea. The energy cell. This tiny cell provides steady electric accuracy for a full year. Then you replace it. And you're all set for another year of carefree time. The Man's Electric Timex is waterproof, dustproof and shock-resistant. $39.95. The Lady's Electric - the first of it's kind in the whole world - is convenient, uncomplicated and simply beautiful. $50.00". |
May 12, 1967 Life magazine |
1 |
$7.50 |
View Timepiece 137 |
|
Timex |
Full color 7 1/2" x 11" ad that shows the Model 99041 Electronic Timex with a blue strap. The ad headline warns us that "The Electronic Timex sells for less than $100. $50 less." |
June 1969 Playboy |
1 |
$7.50 |
View Timepiece 25 |
|
Timex |
Full color 9" x 12" ad that has a photo of six watches with black bands all lined up. The ad headline claims that "There are only six $25 electric watches made in the free world. Timex makes tham all." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 7, 1971 Life magazine |
0 |
$7.50 |
View Timepiece 35 |
Temporarily |
Timex |
Full color 9 1/2" x 12" ad for their Electronic Watches. The ad headline assures you that "When you buy the Electronic Timex, the automatic calendar is standard equipment" and the ad mentions these watches are only $50. Shown in the ad are pictures of the #965601, #966701, #967501, #965701, #967601 and the #966601. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 10, 1971 Life magazine |
1 |
$7.50 |
View Timepiece 76 |
|
Timex |
Full color 8" x 10 3/4" ad for their Triathlon watch. There are several drawings of the watch and the ad claims that Timex is "the official timekeeper of the Ironman Triathlon". The text gives a list of the features and abilities of this watch and gives a price of $34.95. |
August 25, 1986 Sports Illustrated |
1 |
$7.00 |
View Timepiece 113 |
|
Universal Geneve |
Full color 7 1/2" x 10 3/4" ad shows three versions of "Unisonic - world's first all Swiss tuning fork watches". |
October 1969 Playboy |
1 |
$7.50 |
View Timepiece 10 |
|
Vantage |
Black and white 10" x 12" ad which shows ten of their many electric wrist and pocket watch models. The ad headline describes their products as being "The first & the most low-priced Electrics." The ad shows eleven models with a price beginning at $37.50. Included in these are two Peek-A-Boo models and a new Pocket Job. |
May 13, 1966 & December 9, 1966 Life magazine |
3 |
$7.50 |
View Timepiece 23 |
|
Wadsworth |
Black and white 10" x 13" ad shows a picture containing eight of their watches and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 8, 1951 Life magazine |
1 |
$8.00 |
View Timepiece 3 |
|
Wadsworth |
Black and white 9 1/2" x 13 1/2" ad for their Watches. There are pictures of eight assorted Men's and Women's watches labeled "a" through "h". The information in the caption corresponding to these letters gives the prices only with no information or Model Numbers. The headline says "These new models say it again. Wadsworth brings you great watch values!" and claims that their prices start at $19.95. There is a picture of Arthur W. Wadsworth sitting at his desk with a group of watches spread out in front of him and the text in the ad talks about what makes these watches worth considering. |
April 21, 1952 Life magazine |
1 |
$8.00 |
View Timepiece 97 |
|
Wadsworth |
Three color 9 3/4" x 13 1/2" ad for Wadsworth Watches and they say that "The watch that couldn't happen--HAS". There are twelve watches illustrated in this ad: there is the Victoria watch for $19.95, the Ames watch for $27.50, the Virginia watch for $27.50, the Beaumont watch for $32.50, the Wayne watch for $24.95, the Elizabeth watch for $33.75, the Hartford watch for $29.75, the Fayette watch for $25.95, the Lynn watch for $29.75, the Dayton watch for $24.95, the Beverley watch for $32.50 and the Alton watch for $33.75. The text says that "It can't be done! That's what my friends said when I spoke of my plans for Wadsworth Watches. But - Just wait until you hold a Wadsworth in your hand. You'll see a watch beautifully and smartly styled for the years ahead. Wadsworth cases are created by the same craftsmen who design cases for some of America's finest watches! You'll hold a watch with a jeweled-lever movement made by the same men who make movements for some of the most expensive watches in the world. Yet - you can own a Wadsworth for as little as $19.95. Yes, we've really done it! Now anybody who can afford a watch can own a good one!. Visit your jeweler - see them all! Let your jeweler show you his full selection of dress, sport and automatic models. When you hear his enthusiasm, you'll know why I have put my personal guarantee behind every Wadsworth Watch. Then, I am confident you will want to own a Wadsworth". This message was signed by Arthur W. Wadsworth. |
October 20, 1952 Life magazine |
1 |
$8.00 |
View Timepiece 121 |
|
Wadsworth |
Three color 9 1/2" x 13" ad for their line of Wristwatches. The ad contains drawings and prices of twelve different models and calls the gift of these the "Shortest Commencement Address of the Season." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
1 |
$8.00 |
View Timepiece 52 |
|
Waltham |
Black and white 9 1/2" x 13 1/2" ad for some of their Fine Watches. The headline says "Waltham means forever, too" and the text talks about the "century-famous quality" that goes along with the beauty designed into these watches. There are nine assorted Men's and Women's watches with descriptions that consist only of the number of jewels in each watch and two or three words that usually relate to the kind of band. The text claims that prices start at $29.75 and the watches shown have prices that go from $33.75 to $150. |
December 1, 1952 Life magazine |
0 |
$8.00 |
View Timepiece 95 |
Temporarily |
Waltham |
Black and white 9 1/2" x 12 1/2" ad for their Wristwatches. The ad contains a photo that shows six different watches with descriptions and locations in Illinois where these are available. The ad headline claims that "There's no present like the time." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 15, 1968 Life magazine |
1 |
$7.50 |
View Timepiece 48 |
|
Watchmakers of Switzerland |
Full color 6 1/2" x 9 3/4" ad drawn by Norman Rockwell. The ad shows a wizened old man sitting at a counter concentrating on the delicate piece of tiny machinery that he holds in his hands. A young boy stands in awe on the other side of the counter and quietly asks, "What makes it tick?". The text reviews the work that a watch has to do and talks about how much more likely a watch made in Switzerland is to do it correctly. The advice offered in this ad is "For the gifts you'll give with pride - let your jeweler be your guide". |
August 1950 National Geographic |
1 |
$9.00 |
View Rockwell 15 / Timepiece |
|
Westclox |
Full color 9 1/4" x 13 1/2" ad for their Alarm Clocks. The ad has a photo of a lady in a red dress holding an alarm clock in her black gloved hands. The ad headline states that "Into this new spring-driven alarm, "Clock of Tomorrow", have gone the most extravagant dreams of Westclox craftsmen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 10, 1955 Life magazine |
0 |
$8.00 |
View Timepiece 51 |
Temporarily |
Westclox |
Full color 7 1/2" x 10 3/4" ad that shows timepieces for the traveling man. Shown are a Baby Ben, a Travel alarm, a wrist watch and a pocket watch along with prices. |
May 1963 Sports Afield |
0 |
$7.50 |
View Timepiece 24 |
Temporarily |
Westclox |
Full color 9 1/2" x 13" ad for their variety of Electric Wall Clocks. The ad headline lets us know that "Big Ben's family name is Westclox" and wants us to "Let his relatives give you a hand around the house". Shown in the ad are six different models and their prices although the ad tells us that Westclox offers over 270 different models from $2.98 to $29.95. This ad shows the "Early-Bird" which is really the Countryside which sold for $7.98, the "Fancy-That" clock which was really the Spice which sold for $6.98, the "Plain-Jane" which was really the Accent which sold for $6.98, the "Wall-Flower" which was really the Capella which sold for $5.98, the "Night-Owl" which was really the Starette Dialite which sold for $6.98 and the Melody which sold for $4.98. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 26, 1967 Life magazine |
1 |
$7.50 |
View Timepiece 82 |
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Westclox |
Full color 10" x 12 1/2" ad shows a variety of clocks offered. These clocks include children and weather instrument clocks. The ad headline claims that "Big Ben's family name is Westclox. And his family makes wonderful gifts." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
December 1, 1967 Life magazine |
0 |
$7.50 |
View Timepiece 19 |
Temporarily |
Westclox |
Black and white 9 3/4" x 13 3/4" ad for Westclox Inexpensive Watches. The headline in this ad shouts "From Westclox. Jeweled-lever watches that are reliable, shock-resistant, anti-magnetic and anti-inflationary. $12.95 to $37.95". There is a picture of a man's watch and a woman's watch lying together just below these statements. The ad then claims that "There's no reason why an inexpensive watch has to be a 'cheap' watch. So these aren't. They're made with jewels at every major friction point to prevent wear. And they have a jeweled-lever movement instead of a pin-lever movement. So they have greater accuracy, and keep running longer. They're also great-looking, dependable, shock-resistant, and all things good watches are supposed to be. Except costly. A wide variety to choose from; men's and ladies'". |
October 10, 1969 Life magazine |
1 |
$7.50 |
View Timepiece 140 |
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Westclox |
Black and white 9 3/4" x 13 1/2" ad for the Westclox Town Crier clock. The ad says "From Westclox. A wonderful new chime clock that looks and sounds like $50. For just $14.95". Next is a picture of this clock and it seems like a pretty good deal. "The Westclox Town Crier is a great new electric clock, and a lot of clock for the money. It pleasantly chimes out the hours, and sounds a single note on every half hour. The Town Crier is versatile, too. Traditionally designed to go with any kind of furniture, it comes in three colors: Woodtone, Avocado and Harvest. It can be hung on a wall or simply set on a table or a desk. The crystal is shatterproof. And there is a sweep second hand. The Town Crier is one of more than 200 attractive, and surprisingly inexpensive, clocks from Westclox. A Division of General Time. Better buy one, or give one, before we get smart and triple the price". |
November 14, 1969 Life magazine |
1 |
$7.50 |
View Timepiece 123 |
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Westclox |
Full color 9 1/2" x 12" ad for their 17-jewel watches. The ad has a photo of a man's and a woman's watch with the prices. The ad headline calls them "Good Time Watches from Westclox. 17-jewel watches that look like a million dollars. And cost like $18 to $40." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 20, 1970 Life magazine |
1 |
$7.50 |
View Timepiece 38 |
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Westclox |
Full color 9 1/2" x 13" ad that targets the average man who choses the watch he is wearing to tell time, not make a fashion statement. The ad has a picture of a green-felt covered table with assorted poker chips surrounding a Westclox Men's watch and the headline claims "There's a little better inexpensive watch than the one you're wearing". The people at Westclox decided that first they needed to figure out how to make a watch work well, like using jeweled-lever movements, and to make them dependable, offering a 2-year guarantee makes that very important, and to make them inexpensive. The watch on the table sells for $32.95. With all of that going for you, you might as well buy a Westclox, unless you like to gamble. |
May 7, 1971 Life magazine |
1 |
$7.50 |
View Timepiece 110 |
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Westfield |
Three color 5 1/2" x 13" ad declares that "It's Smart to wear a Westfeld - America's lowest priced fine watch". The ad has drawings of four different watches with their prices. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 9, 1939 Life magazine |
1 |
$9.00 |
View Timepiece 12 |
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Wittnauer |
Black and white 10" x 14" ad that was "Celebrating the '90th' Anniversary of Longines-Wittnauer". The ad has a picture of a commeration medal and talks about the 90th Anniversary Duets, Men's and Women's watches sold together, and were sold with a handsome metal gift case which turned into a decorative twin picture frame. Shown were the Majestic Duet and the Companion Duet where each watch sold was priced at $49.75. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
1 |
$7.50 |
View Timepiece 87 |
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Wittnauer |
Full color 7 1/2" x 10 1/2" ad for their Dual-Time Watches. The ad has a large picture of this watch that tells time in two seperate time zones and explains that it is so you "know when to call the States to close that important deal". It is for those of you who are smart enough to have a huge deal to close but not smart enough to subtract 6 hours from your local time. The ad mentions this watch starts at $150 and has smaller pictures of the Men's LED Polara I for $275, the Ladies Bolero (C) watch for $110, the Men's Super Sport watch for $125 and the Ladies Diamond Bolero watch for $100. |
December 8, 1975 Sports Illustrated |
1 |
$7.50 |
View Timepiece 78 |
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Wyler |
Full color 7 3/4" x 10 3/4" ad for their Incaflex Watches. The headline says that "Pale wrists are out" and the picture shows three colorful watches placed on three colorful sleeves. The text admits that the advent of colorful clothes in the Seventies brought about the birth of watches with this much color. It also assures you that you have a lot of different ones to choose from. Some were designed "for dress, some for sports, some for divers, some automatics and day/date models". It then talks about some of the features that make it more than a fashion statement and discusses the parts that are guaranteed. |
June 1970 Playboy |
1 |
$7.50 |
View Timepiece 111 |
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Wyler |
Full color 7 1/4" x 10 1/2" ad for the Wyler Incaflex Starfire II. The ad contains a photo of this stainless steel watch against a background of large Quartz rocks and a headline of "For the Man of Iron a Watch of Steel". |
September 1971 Playboy |
0 |
$7.50 |
View Timepiece 26 |
Temporarily |