Timepiece Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed alphabetically by watch manufacturer then chronologically with the oldest ad first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Accutron, Bulova and Caravelle
Full color 9 1/2" x 13" ad for the Date and Day watches for men that were put out by these three manufacturers. The ad features photos with information and prices of twelve different models. The watches range in price from $25.95 to $200.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 3, 1971
Life magazine
0
$4.00
View Timepiece 67

Bulova
Full color 9 1/2" x 13 1/2" ad that shows seven different watches that are available at this time along with prices. The ad headline says that "It's Springtime! Gift time!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 3, 1948
Life magazine
1
$4.50
View Timepiece 29

Bulova
Full color 10" x 13" for their Sea King line of waterproof watches. This ad shows what it calls The thinnest waterproof we've ever made to sell at this price 39.75" and has several pictures that show several different faces and four different bands that were available. The ad gives the prices that the watch and the different bands would cost the shopper. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1959
Life magazine
2
$4.00
View Timepiece 5

Bulova
Full color 10" x 13" ad for their Self-Winding Waterproofs. This ad shows four different models and has their descriptions and prices.
May 26, 1959
Look magazine
1
$4.00
View Timepiece 6

Bulova
Full color 9 1/2" x 13" ad has a large photo of the New 23-Jewel Bulova President and three smaller photos with prices. The ad headline claims that this watch is "4 Years in the Making". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1960
Saturday Evening Post
2
$4.00
View Timepiece 30

Bulova
Full color 9" x 12" ad has a photo with two Men's watches and two Women's watches in front of a shiny red apple. The ad headline says this is "Why teachers (like most people) prefer Bulova". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1960
Life magazine
1
$4.00
View Timepiece 42

Bulova
Full color 9 1/4" x 12 1/2" ad for the "New! Jet Clipper by Bulova". The ad shows five different models of and gives their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1962
Life magazine
1
$4.50
View Timepiece 65

Bulova
Full color 9 1/2" x 12 1/2" ad for their line of watches. The ad shows three Men's and three Women's watches with descriptions and prices. The ad headline claims that If wishes were watches...there'd be a Bulova on every wrist this Christmas! This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 23, 1962
Life magazine
1
$4.00
View Timepiece 37

Bulova
Full color 9 1/2" x 13" ad for their 109 Different Self-Winding Watches. The ad has a photo of a field full of jockeys, dressed in a variety of colorful silks, holding up one arm so the watches they are wearing are visible to the viewer. The ad headline calls it a "Photo Finish: 109 winners!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1, 1964
Life magazine
1
$4.00
View Timepiece 73

Bulova
Black and white 9 1/2" x 13" ad has a photo of a young mother standing outside with a baby in her right arm and lifting her left arm up to show off her Bulova "Leading Lady" watch. The ad headline explaing that "Happiness is bringing baby home - and getting a Bulova watch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$4.00
View Timepiece 56

Bulova
Black and white 9 1/2" x 13" ad has a photo of a high school boy in his football uniform holding up his left arm to show his new Bulove Commander watch. The ad headline claims that "Happiness is being elected team captain - and getting a Bulova watch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
1
$4.00
View Timepiece 63

Bulova
Full color 10" x 12 1/2" ad has a photo of a man who has stuck his hand, still wearing his wristwatch, into a Goldfish bowl filled with water and fish. The ad headline claims "This Bulova Oceanographer runs under 333 feet of water. For the man who dares the depths." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 19, 1971
Look magazine
1
$4.00
View Timepiece 45

Bulova
Full color 7 3/4" x 10 3/4" ad that shows four different styles of their Accutron Watch. The ad headline calls it "4 Colorful versions of the truth".
December 1971
Playboy
0
$4.00
View Timepiece 27

Bulova
Full color 7 3/4" x 10 3/4" ad for their line of watches. There is a photo that has four Men's watches lying on a gold-colored background with a headline asking the question "Is the old ticker running out on you?"
December 1972
Playboy
1
$4.00
View Timepiece 33

Caravelle
Full color 9 1/2" x 13" ad for their Watch Charms. The ad has a picture of a young lady who is showing us some of the many different ways and places this product can be worn. She has one on her hat, one as a necklace, one as a bracelet, one pinned to her lapel, one hooked to her belt and one hooked to her purse. In the picture you can tell which items are a Caravelle Watch Charm because they each have the words "tic tick tic tick tic tick" next to them. The ad also has a close-up picture of the two styles, round and disc, and mentions the price which is $17.95 for the round and $19.95 for the discs. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1964
Seventeen magazine
1
$4.50
View Timepiece 77

Caravelle
Full color 9 3/4" x 13" ad for their line of watches. Shown in the ad, against a white background, are a selection of unusual looking watches. The ad headline assures us that "We also make normal looking watches." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1967
Life magazine
1
$4.00
View Timepiece 39

Caravelle
Black and white 10" x 13" ad that "presents 'New Faces of MCMLXVII'". The ad shows the four new models that have faces with roman numerals on them. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 2, 1967
Life magazine
1
$3.50
View Timepiece 18

Caravelle
Full color 10" x 12" ad for their line of Men's watches. The ad has a photo of seven watches with price tags against a dark background. The ad headline claims that "When the tags are off, everybody'll think you're the last of the big time spenders." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1968
Life magazine
1
$4.00
View Timepiece 43

Dugena
Full color 10" x 13" ad from a German magazine. The ad shows a lady strapping a watch to her wrist. The ad also shows three watches from this brand.
December 17, 1969
Buente Illustrierte
1
$4.00
View Timepiece 22

Elgin
Black and white 9" x 12" ad gives a short history of watches developed for rugged duty and also contains a photo of the $150 Corsican pocket watch. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1921
Vanity Fair
1
$5.00
View Timepiece 60

Elgin
Black and white 9 1/2" x 12" ad for their Mens and Ladies watches. Shown in the ad are drawings of eight models with descriptions and prices. The ad contains a photo of Mitylene Bowron of Birmingham, Alabama saying that "I chose an Elgin 'Futura". It's extremely smart." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1939
Life magazine
1
$4.50
View Timepiece 57

Elgin
Full color 9 1/2" x 12 1/2" ad has a photo that shows two Men's and two Women's watches lying on a turquoise background. The ad headline claims that "Only an Elgin has the DuraPower Mainspring." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1948
Life magazine
1
$4.00
View Timepiece 34

Elgin
Black and white 10" x 13" ad shows five different Lord and Lady Elgins and their prices.
March 28, 1949
Life magazine
1
$4.50
View Timepiece 7

Elgin
Full color 9 1/2" x 12 1/2" ad with actress Ann Blyth. The ad has photos of the Lord Elgin and Lady Elgin watches and Elgin DeLuxe. The ad headline reminds us that "Only Elgin has the DuraPower Mainspring". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1950
Life magazine
1
$4.50
View Blyth / Elgin ad

Elgin
Full color 9 1/2" x 13" ad for their line of Watches. The ad has a picture of a young feminine hand that is having an Elgin Watch placed on it as the hand is held over the Freshman Handbook that lies in her lap. At the top of the ad are five examples of Lord and Lady Elgin watches with descriptions and prices. The ad headline claims that "Beneath the beauty of every Elgin is the heart that never breaks". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$4.00
View Timepiece 74

Elgin
Full color 9 1/2" x 13" ad contains three pictures that display fourteen different ladies watches. The ad contains names, descriptions and prices for these items. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1952
Life magazine
1
$4.50
View Timepiece 61

Elgin
Full color 9 1/2" x 13" ad that has a photo of a wristwatch with a brown leather band. It is laying on a calender page from June and has a headline that says "Your son worked 12 years for this watch. We worked 98." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1962
Life magazine
1
$4.00
View Timepiece 66

Elgin
Full color 10" x 12 1/2" ad for the Lord Elgin series of watches. The ad headline proclaims that "Self-winding watches are potbellied no longer" and also has photos of Lord Elgin Lean Jim and the Lord Elgin Slim James, Jr. watches. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view..
October 21, 1966
Life magazine
3
$3.50
View Timepiece 20

Elgin
Full color 10" x 13" ad for their Watches for Men and Women. The ad headline assumes that you have already made the decision as far as what brand watch you are going to buy as a gift and warns that "Now comes the hard part...which Elgin". The ad shows three Lady's watches along the left side of the page and three Men's watches along the right. Shown for Ladies with descriptions and prices are the Lady Elgin Ursula, the Lady Elgin Yvette and the Lady Elgin Erika watches. For the man they show the Lord Elgin Slim James, the Elgin Yachtsman and the Lord Elgin Lean Jim. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 9, 1966
Life magazine
1
$4.50
View Timepiece 79

Eterna-Matic
Full color 7" x 10 1/4" ad for their line of watches. Shown in the ad is a lady lying on a mink with ten watches of different styles lying in front of her. The ad headline claims that "We gave the self-winding watch a Woman's Touch."
December 1972
Playboy
1
$4.00
View Timepiece 32

General Electric
Full color 9 1/2" x 12 1/2" ad for their line of clocks. The ad has photos of eight different table and wall clocks. The ad headline calls these "Gifts for all occasions. General Electric Clocks". An interesting feature of this ad is the line mentioning that these clocks are priced "from $535.00 to $4.50". Normally the prices go from lowest to highest.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1948
Life magazine
1
$4.00
View Timepiece 46

Gruen
Full color 9 1/2" x 13 1/2" wartime ad for their Precision Watches. The ad features a drawing of a Female Soldier on a dark and stormy night absently fingering her wristwatch. The ad headline has her thinking "For a minute I was home...and it was Christmas Day!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1944
Life magazine
1
$4.50
View Timepiece 41

Gruen
Black and white 9 1/2" x 14" ad for the Gruen Curvex Executive. The ad has a close-up drawing of this watch with a diamond dial that costs, according to the ad, $200.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 18, 1946
Life magazine
1
$4.00
View Timepiece 62

Gruen
Full color 10" x 14" ad for their new Continental watch. The ad shows several different models, starting in price at $71.50 and the headline calls them "The Newest Look in Time". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 19, 1955
Life magazine
1
$4.00
View Timepiece 59

Hamilton
Black and white 6 1/4" x 9 1/2" ad that talks about the need for the kind of accuracy that you will get with a Hamilton watch. The ad has a photo of a sad lady in a bride's dress holding the bouquet while she talks to her father. The ad has a drawing of a man who is saying "I'm the groom who was late for his own wedding!" and explains how his slow running watch made him late for his own wedding. The ad has pictures of, describes and gives prices for the Wilshire, Touraine, Laura, Lorna and the Doris wristwatches.
February 1941
National Geographic
1
$4.50
View Timepiece 71

Hamilton
Black and white 6 1/4" x 9 1/2" ad that talks about the accuracy of these beautiful watches. The ad has a photo of an old couple sitting with disgust at a train station. The ad headline has the man thinking "We waited 21 years for a train...and missed it!" and explains they were trying to go to their son's graduation but the man's watch was slow so they missed the train. The ad mentions, describes and gives prices for the Rutledge, Bagley, Laura, Miriam and the Ellyn models.
April 1941
National Geographic
1
$4.50
View Timepiece 72

Hamilton
Full color 10" x 13" ad for Hamilton watches. This ad shows a little boy with a worried look on his face and the headline on the ad asks "Remember how he looked on his first school day?". Pictured at the bottom are seven different watches with descriptions and prices.
June 1948
Country Gentleman
1
$4.50
View Timepiece 13

Hamilton
Full color 9 1/2" x 13" ad has a drawing of a lady hugging the man in the red bathrobe who has just given her the new watch she has on her wrist. The ad shows seven watches with descriptions and prices. The ad headline claims that "Someone you love is hoping for a Hamilton". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1950
Country Gentleman
1
$4.50
View Timepiece 69

Hamilton
Full color 10" x 13" ad for "America's Fine Watch". There are seven different models pictured with their descriptions and prices. The ad includes a note "To Peggy" from "Jim" describing the many things he is thankful for about her. Somebody did something wrong. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 27, 1950
Life magazine
1
$4.50
View Timepiece 14

Hamilton
Full color 9 1/4" x 12" ad that is a tie-in to the previous ad. This ad has a note "To Jim" from "Peggy". This ad contains seven more Men's and Women's watches with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 27, 1950
Life magazine
1
$4.50
View Timepiece 68

Hamilton
Full color 9 1/2" x 12 1/2" ad for their Wristwatches. The ad contains a photo of five ladies watches shown against a red background. The ad headline claims the owners of these are "Five young ladies who are never late!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 17, 1963
Life magazine
1
$4.00
View Timepiece 49

Hamilton
Full color 9 1/2" x 12 1/2" ad for their wide range of Watches. The ad has photos of four each Men's and Women's watches with their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 13, 1963
Life magazine
1
$4.00
View Timepiece 44

Hamilton
Full color 9 1/2" x 13" ad for their line of watches. The ad has a woman, who has probably received one of these watches, affectionately hugging a man. Shown in the ad, with prices , are the Nancy, Dorinda, Charlette, Rexana, Sea Raven, Bradwell and the Dateline A-275 Calender Watch. The ad headline describes these watches as "Not to be given lightly...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 5, 1964
Life magazine
2
$4.00
View Timepiece 36

Hamilton
Full color 9 1/4" x 12 1/2" ad for their line of quality watches. The ad exhibits six different Men's and Women's watches with their prices. The ad headline warns that "If all you want to give is the time, all you need to buy is a $10.95 drug store timepiece. If you want to give a watch, give a Hamilton. There's really nothing in between". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$4.00
View Timepiece 55

Hamilton
Full color 9 1/2" x 13" ad for their Ladies Watches. The ad has a photo of a lady with Red, White & Blue Eye Make-up holding her arm up over her left eye to show off the watch she is wearing. The ad headline says that "Hamilton's great American Classic Watches are made in America to delight eyes like yours." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1965
Life magazine
1
$4.00
View Timepiece 53

Hamilton
Full color 9 1/2" x 13" ad for their Ladies Watches. The ad contains a large photo of a lady with a wristwatch around her neck and four other watches on display under this photo. The ad headline asks "Who says a fine watch can't be exciting? Not Hamilton! Proof: The Diamond a Go-Go." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 27, 1966
Life magazine
1
$4.00
View Timepiece 47

Hamilton
Full color 9 1/2" x 13 1/2" ad for some of the Men's and Ladies Watches that were offered at this time. The ad has a picture of an exotic looking lady with a dark headress on with a Golden Classic "I" watch ($235) strapped to her forehead. The ad headline asks "is there any excitement left to give a girl who is a fashion happening?" and responds by hinting "Does she own a Hamilton?". Shown at the bottom of the ad are the Terry ($59.95), the American Classic EE ($99.50) and the Tonia ($115) for ladies and the Sea Ruler ($69.50), the Accumatic A-605 ($85) and the Nautilus 405 (electric) ($130) for men. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 19, 1967
Life magazine
1
$4.50
View Timepiece 83

Harvel
Black and white 5" x 12 1/2" ad for their watches. The ad photo shows three of their watches and has the headline "When every precious second counts...you can count on the reliable accurace of Harvel. One of the World's Fine Watches." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1944
Life magazine
1
$4.50
View Timepiece 31

Harvel
Black and white 10" x 14" ad challenges you to "Wear a calendar on your wrist". Has a photo that shows six different models and their prices and also their Date-O-Graph.
November 19, 1945
Life magazine
0
$4.50
View Timepiece 17

Howard
Black and white 9 1/2" x 12" ad from The Howard Watch Company. The ad has a drawing of a pocket watch that is priced at eight-five dollars. The ad headline starts the story by saying that "It takes twelve months to make and akjust a Howard Watch...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. There is a small water spot in the middle ad that is visible in the scanned view.
August 1927
The American Boy
1
$5.00
View Timepiece 64

Ingersoll
Three color 10" x 13" for their "Reliable Watches". The ad shows ten different pocket and wrist watches and their prices. The most expensive, a gold plated pocket watch, is $9.50. Some small stains on edge of ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1925
The American Boy
1
$5.00
View Timepiece 9

Kelton
Three color 9 1/2" x 12 1/2" ad that shows three different Men's Watches. This ad, for watches from the United States Time Corporation products claims that "You won't believe your eyes...watches like these at prices like these" and gives prices and descriptions for these three. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$4.50
View Timepiece 58

Kelton
Full color 10" x 13" ad shows 8 different wristwatches. The text in the ad mentions the prices being on the "following page" but I must have missed that when pulling the ads out.
March 10, 1947
Life magazine
1
$3.00
View Timepiece 15

Kirtland Bros & Co.
Black and white Special Trade Circular No. 42. This is a several page flyer containing descriptions and prices for pocket watches.

1
$4.00
View Timepiece 21

LeCoultre
Black and white 10" x 13" ad has their Atmos-Perpetual Motion Clock at the top of the page and then shows eight other models. The ad includes descriptions and prices for all models.
November 6, 1950
Life magazine
1
$4.00
View Timepiece 16

Le Coultre
Black and white 9 3/4" x 13 1/2" ad for their complete line of clock products. The ad has photos of watches, clocks and other speciality timepieces. The ad headline, which is under a drawing of a large set of buildings, claims that "In this Great Factory are made the most exceptional watches and clocks in all the world. Le Coultre". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1952
Life magazine
1
$4.00
View Timepiece 40

Longines
Black and white 10" x 13" ad talks about "The World's Most Honored Watch". The ad pictures four different watches with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1958
Life magazine
1
$4.00
View Timepiece 4

Mido
Black and white 9 1/2" x 13" ad for their Multifort Superautomatic Watches. The ad has drawings of people using these watches while farming, doing construction work and swimming. The ad headline claims these watches are "The first name in Self-Winding watches...The last word in proved performance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1950
Life magazine
1
$4.50
View Timepiece 70

Mido
Black and white 9 1/2" x 12 1/2" ad for their Wristwatches. Shown in the ad are photos with descriptions and prices of four different models. The ad headline encourages you to "Give the watch you never have to wind...Mido". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 24, 1958
Life magazine
1
$4.00
View Timepiece 50

Rolex
Black and white 7 1/4" x 10 1/2" ad that has a photo of the Rolex Oyster Day-Date watch and racer Jackie Stewart in his Indy Car racer. The ad headline claims that There's only one time World Champion Jackie Stewart takes off his Rolex. When he puts on his fireproof underwear".
May 1972
Playboy
1
$4.50
View Timepiece 28

Seth Thomas
Black and white 10" x 13" ad shows samples and descriptions of seven different watches by this manufacturer and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
1
$4.00
View Timepiece 2

Telechron
Full color 9 1/2" x 13 1/2" ad for their Telalarm and Telalarm Jr. Electric Alarm Clocks. The ad had a picture of the Telalarm Jr, priced at $4.95, sitting on a bookshelf and the ad claims that the Telalarm, which it describes as being a "slightly larger size", could be yours for $6.05. The ad claims that if you "Sleep light?" you'll be able to "Sleep tight!" due to the noiseless electric design of this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 28, 1946
Life magazine
1
$4.50
View Timepiece 80

Telechron
Full color 9 1/2" x 13" ad for their line of Clock Timers used in Clock Radios. The ad has a picture of a young lady waking up with a smile on her face and a headline that claims you can "Start your day with a song! enjoy a clock radio...timed by Telechron". The ad gives a long list of Clock Radio manufacturers that use Telechron Timers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$4.00
View Timepiece 75

Telechron
Full color 10" x 13" ad for the Telechron Tiara electric alarm clock. Ad has a modernistic look to it as it shows a drawing of a clock on a table in front of a window where you can see a young couple having breakfast on a table in their yard. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
1
$4.00
View Timepiece 1

Telechron
Full color 9 1/2" x 13" ad for their $15,000 Electric Clock Contest. The ad has a picture of a lady looking with interest toward the six clocks that are shown with descriptions and prices. The ad shows the Dorm clock for $3.98. the Tiara clock for $7.95, the Illuminette clock for $9.98. the Tribute clock for $11.95, the Butler clock for $7.95 and the Advisor clock for $5.95. The ad talks about the contest having a total of 1,007 prizes that would be awarded for a 25 word or less essay. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
1
$4.00
View Timepiece 81

Timex
Black and white 9 1/2" x 13" ad for their new Ben Hogan Sports Watch. The ad features a photo of the golfer's profile and a time exposure of his swing. The ad headline claims this watch was "Born out of 100,000 golf swings" and mentions a price of $25.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 4, 1953
Life magazine
1
$4.50
View Timepiece 54

Timex
Black and white 9 1/2" x 14" ad with Mickey Mantle for their Shockproof Watches. The ad has a picture of the amazing young Yankee swinging a bat that has a Timex watch taped to it. He has hit a ball that is on it's way to the bleachers and the next picture shows him looking at the watch which he sees "can take a licking yet keep on ticking". The ad shows a Timex Sportster for $9.95 and a Timex Marlin for $11.95 and the ad headline claims that this "Amazing test by Mickey Mantle proves Timex watches are really rugged...". This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
1
$5.00
View Mantle / Timex

Timex
Three color 9 1/2" x 12" ad shows five models available this year with descriptions and their prices. The ad encourages you to "Give a Timex - The fine watch at 1/3 the fine watch price". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 5, 1955
Life magazine
1
$4.50
View Timepiece 8

Timex
Full color 10" x 13" ad shows five different models, descriptions and their prices. The ad says that "Every Third Watch sold is a Timex" and mentions the upcoming Frank Sinatra-Timex Show. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 7, 1959
Life magazine
1
$4.50
View Timepiece 11

Timex
Full color 7 1/2" x 11" ad that shows the Model 99041 Electronic Timex with a blue strap. The ad headline warns us that "The Electronic Timex sells for less than $100. $50 less."
June 1969
Playboy
1
$3.50
View Timepiece 25

Timex
Full color 9" x 12" ad that has a photo of six watches with black bands all lined up. The ad headline claims that "There are only six $25 electric watches made in the free world. Timex makes tham all." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1971
Life magazine
0
$4.00
View Timepiece 35

Timex
Full color 9 1/2" x 12" ad for their Electronic Watches. The ad headline assures you that "When you buy the Electronic Timex, the automatic calendar is standard equipment" and the ad mentions these watches are only $50. Shown in the ad are pictures of the #965601, #966701, #967501, #965701, #967601 and the #966601. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1971
Life magazine
1
$4.00
View Timepiece 76

Universal Geneve
Full color 7 1/2" x 10 3/4" ad shows three versions of "Unisonic - world's first all Swiss tuning fork watches".
October 1969
Playboy
1
$3.50
View Timepiece 10

Vantage
Black and white 10" x 12" ad which shows ten of their many electric wrist and pocket watch models. The ad headline describes their products as being "The first & the most low-priced Electrics." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 13, 1966
&
December 9, 1966
Life magazine
2
$3.50
View Timepiece 23

Wadsworth
Black and white 10" x 13" ad shows a picture containing eight of their watches and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
1
$4.00
View Timepiece 3

Wadsworth
Three color 9 1/2" x 13" ad for their line of Wristwatches. The ad contains drawings and prices of twelve different models and calls the gift of these the "Shortest Commencement Address of the Season." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1953
Life magazine
1
$4.00
View Timepiece 52

Waltham
Black and white 9 1/2" x 12 1/2" ad for their Wristwatches. The ad contains a photo that shows six different watches with descriptions and locations in Illinois where these are available. The ad headline claims that "There's no present like the time." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1968
Life magazine
1
$4.00
View Timepiece 48

Westclox
Full color 9 1/4" x 13 1/2" ad for their Alarm Clocks. The ad has a photo of a lady in a red dress holding an alarm clock in her black gloved hands. The ad headline states that "Into this new spring-driven alarm, "Clock of Tomorrow", have gone the most extravagant dreams of Westclox craftsmen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 10, 1955
Life magazine
1
$4.00
View Timepiece 51

Westclox
Full color 7 1/2" x 10 3/4" ad that shows timepieces for the traveling man. Shown are a Baby Ben, a Travel alarm, a wrist watch and a pocket watch along with prices.
May 1963
Sports Afield
1
$4.00
View Timepiece 24

Westclox
Full color 9 1/2" x 13" ad for their variety of Electric Wall Clocks. The ad headline lets us know that "Big Ben's family name is Westclox" and wants us to "Let his relatives give you a hand around the house". Shown in the ad are six different models and their prices although the ad tells us that Westclox offers over 270 different models from $2.98 to $29.95. This ad shows the "Early-Bird" which is really the Countryside which sold for $7.98, the "Fancy-That" clock which was really the Spice which sold for $6.98, the "Plain-Jane" which was really the Accent which sold for $6.98, the "Wall-Flower" which was really the Capella which sold for $5.98, the "Night-Owl" which was really the Starette Dialite which sold for $6.98 and the Melody which sold for $4.98. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1967
Life magazine
1
$4.00
View Timepiece 82

Westclox
Full color 10" x 12 1/2" ad shows a variety of clocks offered. These clocks include children and weather instrument clocks. The ad headline claims that "Big Ben's family name is Westclox. And his family makes wonderful gifts." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1, 1967
Life magazine
1
$4.00
View Timepiece 19

Westclox
Full color 9 1/2" x 12" ad for their 17-jewel watches. The ad has a photo of a man's and a woman's watch with the prices. The ad headline calls them "Good Time Watches from Westclox. 17-jewel watches that look like a million dollars. And cost like $18 to $40." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1970
Life magazine
1
$4.00
View Timepiece 38

Westfield
Three color 5 1/2" x 13" ad declares that "It's Smart to wear a Westfeld - America's lowest priced fine watch". The ad has drawings of four different watches with their prices. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 9, 1939
Life magazine
1
$4.50
View Timepiece 12

Wittnauer
Full color 7 1/2" x 10 1/2" ad for their Dual-Time Watches. The ad has a large picture of this watch that tells time in two seperate time zones and explains that it is so you "know when to call the States to close that important deal". It is for those of you who are smart enough to have a huge deal to close but not smart enough to subtract 6 hours from your local time. The ad mentions this watch starts at $150 and has smaller pictures of the Men's LED Polara I for $275, the Ladies Bolero (C) watch for $110, the Men's Super Sport watch for $125 and the Ladies Diamond Bolero watch for $100.
December 8, 1975
Sports Illustrated
1
$4.00
View Timepiece 78

Wyler
Full color 7 1/4" x 10 1/2" ad for the Wyler Incaflex Starfire II. The ad contains a photo of this stainless steel watch against a background of large Quartz rocks and a headline of "For the Man of Iron a Watch of Steel".
September 1971
Playboy
1
$4.00
View Timepiece 26