Timepiece Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed alphabetically by watch manufacturer then chronologically with the oldest ad first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Accutron, Bulova and Caravelle
Full color 9 1/2" x 13" ad for the Date and Day watches for men that were put out by these three manufacturers. The ad features photos with information and prices of twelve different models. The watches range in price from $25.95 to $200.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 3, 1971
Life magazine
0
$7.50
View Timepiece 67

Temporarily
Sold Out

Benrus
Black and white 9 1/2" x 13" ad for the Quality built into each and every one of their watches. The ad has a picture that shows close-ups of a Man's watch and a Ladies watch. The headline reminds us that "Every Benrus is unconditionally guaranteed for 3 full years!" and continues by telling us what the guarantee doesn't have: fine print, ifs, ands, buts or hidden escape clauses.
June 5, 1962
Look magazine
1
$7.50
View Timepiece 93

Bullwinkle
Full color 10" x 13 1/2" ad for this watch manufactured by Buren of the Hamilton Watch Company. Surrounding the picture that shows the slightly dazed face of this loveable character from the Rocky and Bullwinkle Show on the face of the watch are the words "send jay ward 25 bucks"..."and jay ward'll send you a Bullwinkle Watch". The text describes the features of this watch that indicate that it is more than just a toy and taunts us with the fact that they also offer Dudley Do-Right of the Mounties watches. Decisions, decisions. The ad contains a coupon that allowed you to order either watch.
November 28, 1969
Life magazine
1
$8.00
View Timepiece 100

Bulova
Full color 9 1/2" x 13 1/2" ad that shows seven different watches that are available at this time along with prices. The ad headline says that "It's Springtime! Gift time!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 3, 1948
Life magazine
1
$8.00
View Timepiece 29

Bulova
Full color 10" x 14" ad for many of their Watches that will make great Gifts. The headline says "Bulova Gifts of a Lifetime" and the ad shows ten excellent watches in a variety of styles. From the 21 Jewel Excellency Group they show and describe the women's K model for $59.50, the women's U model for $125.00 and the men's NN model for $71.50. In the regular women's styles they show the Elizabeth for $24.75, the Marie for $39.75 and the Mary Lou for $49.50. In the men's styles they show the Walton for $24.75, the Squadron for $55.00 and the Director for $195.00. The text claims that "America runs on Bulova time" and "There's no finer gift than a watch - no finer watch than a Bulova". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Timepiece 92

Bulova
Full color 10" x 13" for their Sea King line of waterproof watches. This ad shows what it calls The thinnest waterproof we've ever made to sell at this price 39.75" and has several pictures that show several different faces and four different bands that were available. The ad gives the prices that the watch and the different bands would cost the shopper. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1959
Life magazine
2
$7.50
View Timepiece 5

Bulova
Full color 10" x 13" ad for their Self-Winding Waterproofs. This ad shows four different models and has their descriptions and prices.
May 26, 1959
Look magazine
1
$7.50
View Timepiece 6

Bulova
Full color 9 1/2" x 13" ad for their Diamond Watches. There is a picture of a lady with blonde hair holding her hand to her throat so that the 2-diamond, 17 jewel Priscilla watch ($39.75) can be seen. There are four other watches shown on this page. Two versions of the 23-jewel La Petite watch are shown, a version with two diamonds ($65) and with four diamonds ($75). There are also two versions of the solid gold Marquise watch, one with six diamonds ($150) and one with 59 diamonds ($395). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1959
Life magazine
1
$7.50
View Timepiece 86

Bulova
Full color 10" x 13 1/2" ad for their Self-Winding Waterproof watches. There is a picture of three men in a business situation and their movements at work are enough to wind their watches. The headline claims that "Every second of the day, every move you make winds your watch" and the text calls these "Completely carefree watches with working jewels inside to keep them always on time". The bottom of the page shows four watches with descriptions and prices. We see the Bulova "23" for $75, the Ultra-Thin Bulova "23" for $85, the American Clipper for $49.50 and the Midnight Clipper for $71.50.
October 19, 1959
Life magazine
1
$7.50
View Timepiece 98

Bulova
Full color 9 1/2" x 13" ad has a large photo of the New 23-Jewel Bulova President and three smaller photos with prices. The ad headline claims that this watch is "4 Years in the Making". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1960
Saturday Evening Post
1
$7.50
View Timepiece 30

Bulova
Full color 9" x 12" ad has a photo with two Men's watches and two Women's watches in front of a shiny red apple. The ad headline says this is "Why teachers (like most people) prefer Bulova". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1960
Life magazine
1
$7.50
View Timepiece 42

Bulova
Full color 9 1/4" x 12 1/2" ad for the "New! Jet Clipper by Bulova". The ad shows five different models of and gives their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1962
Life magazine
1
$7.50
View Timepiece 65

Bulova
Full color 9 1/2" x 13" ad for their Leading Lady Watches. The top picture shows a Bulova Leading Lady "F" (59.95) lying against a dainty rose. Across the bottom of the ad are pictures of a Bulova Leading Lady "A" ($39.95), a Bulova Leading Lady "D" ($45.00), a Bulova Leading Lady "E" ($49.95) and a Bulova Leading Lady "H" ($49.95). The text describes more about these unique watches and the efforts that are put into them to make them special. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$7.50
View Timepiece 84

Bulova
Full color 9 1/2" x 12 1/2" ad for their line of watches. The ad shows three Men's and three Women's watches with descriptions and prices. The ad headline claims that If wishes were watches...there'd be a Bulova on every wrist this Christmas! This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 23, 1962
Life magazine
1
$7.50
View Timepiece 37

Bulova
Black and white 10" x 13 1/2" ad that is another in their series that show how many of each style they have. This ad is for their 14 Kt. and 18 Kt. gold watch styles for women and has a picture of 65 Airline Hostesses standing in front of and on a boarding ramp, all holdin up their left arms with the headline showing "65 ways to be the hostess with the mostest". The text talks about the styles, the engineering and the prices, from $25 to $2500.
April 5, 1963
Life magazine
1
$7.50
View Timepiece 99

Bulova
Full color 9 1/2" x 13" ad for watches in their Sunburst collection. These items, considered to be a Watch and Bracelet, are described and illustrated in this ad. The largest picture shows a Sunburst "E" listed at $100.00 as the caption claims "Gold discovered...in a fabulous blend of colors". Below this picture are smaller pictures that show the Sunburst "H" for $39.95, the Sunburst "L" for $59.95 and the Sunburst "C" for $85.00. The text talks about the exquisite look your wrist will acquire when you place one of these on it and asks you to "consult your jeweler" if you need assurances about what watch to buy.
April 26, 1963
Life magazine
1
$7.50
View Timepiece 103

Bulova
Full color 9 1/2" x 13" ad for their 109 Different Self-Winding Watches. The ad has a photo of a field full of jockeys, dressed in a variety of colorful silks, holding up one arm so the watches they are wearing are visible to the viewer. The ad headline calls it a "Photo Finish: 109 winners!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1, 1964
Life magazine
1
$7.50
View Timepiece 73

Bulova
Black and white 9 1/2" x 13 1/2" ad that discusses the length of time that Bulova spends building each watch. There is a picture of a group of women, each holding a baby, standing together on a sidewalk holding up their arm that has their Bulova watch on it. The headline asks "What else takes 9 months (and begins with B)?" and the text urges you to ask your jeweler to verify the time spent in careful construction. the jewelers know that, with the more than 100 tiny parts these watches have, that much time is necessary. The prices on the Bulova watches available ranged from $25.00 to $2500.
September 18, 1964
Life magazine
1
$7.50
View Timepiece 112

Bulova
Black and white 9 1/2" x 13" ad has a photo of a young mother standing outside with a baby in her right arm and lifting her left arm up to show off her Bulova "Leading Lady" watch. The ad headline explaing that "Happiness is bringing baby home - and getting a Bulova watch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View Timepiece 56

Bulova
Black and white 9 1/2" x 13" ad has a photo of a high school boy in his football uniform holding up his left arm to show his new Bulove Commander watch. The ad headline claims that "Happiness is being elected team captain - and getting a Bulova watch." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
1
$7.50
View Timepiece 63

Bulova
Full color 10" x 12 1/2" ad has a photo of a man who has stuck his hand, still wearing his wristwatch, into a Goldfish bowl filled with water and fish. The ad headline claims "This Bulova Oceanographer runs under 333 feet of water. For the man who dares the depths." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 19, 1971
Look magazine
1
$7.50
View Timepiece 45

Bulova
Full color 7 3/4" x 10 3/4" ad that shows four different styles of their Accutron Watch. The ad headline calls it "4 Colorful versions of the truth".
December 1971
Playboy
0
$7.50
View Timepiece 27

Temporarily
Sold Out

Bulova
Full color 7 3/4" x 10 3/4" ad for their line of watches. There is a photo that has four Men's watches lying on a gold-colored background with a headline asking the question "Is the old ticker running out on you?"
December 1972
Playboy
1
$7.50
View Timepiece 33

Caravelle
Full color 9 1/2" x 13" ad for their Watch Charms. The ad has a picture of a young lady who is showing us some of the many different ways and places this product can be worn. She has one on her hat, one as a necklace, one as a bracelet, one pinned to her lapel, one hooked to her belt and one hooked to her purse. In the picture you can tell which items are a Caravelle Watch Charm because they each have the words "tic tick tic tick tic tick" next to them. The ad also has a close-up picture of the two styles, round and disc, and mentions the price which is $17.95 for the round and $19.95 for the discs. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1964
Seventeen magazine
1
$7.50
View Timepiece 77

Caravelle
Full color 9 3/4" x 13" ad for their line of watches. Shown in the ad, against a white background, are a selection of unusual looking watches. The ad headline assures us that "We also make normal looking watches." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1967
Life magazine
1
$7.50
View Timepiece 39

Caravelle
Black and white 10" x 13" ad that "presents 'New Faces of MCMLXVII'". The ad shows the four new models that have faces with roman numerals on them. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 2, 1967
Life magazine
1
$7.50
View Timepiece 18

Caravelle
Full color 10" x 12" ad for their line of Men's watches. The ad has a photo of seven watches with price tags against a dark background. The ad headline claims that "When the tags are off, everybody'll think you're the last of the big time spenders." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1968
Life magazine
1
$7.50
View Timepiece 43

Caravelle
Full color 9 1/2" x 12" ad for the best selling watch in jewelry stores from Bulova. Pictured in the ad are seven of their watches with no information about them other than their prices which vary from $10.95 to $55.00. The statement at the bottom of the page claims that "Once people see them, they're sold".
May 5, 1972
Life magazine
1
$7.50
View Timepiece 114

Dugena
Full color 10" x 13" ad from a German magazine. The ad shows a lady strapping a watch to her wrist. The ad also shows three watches from this brand. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view,
December 17, 1969
Buente Illustrierte
1
$7.50
View Timepiece 22

Elgin
Black and white 9" x 12" ad gives a short history of watches developed for rugged duty and also contains a photo of the $150 Corsican pocket watch. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1921
Vanity Fair
1
$9.00
View Timepiece 60

Elgin
Black and white 9 1/2" x 12" ad for their Mens and Ladies watches. Shown in the ad are drawings of eight models with descriptions and prices. The ad contains a photo of Mitylene Bowron of Birmingham, Alabama saying that "I chose an Elgin 'Futura". It's extremely smart." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1939
Life magazine
1
$8.50
View Timepiece 57

Elgin
Full color 9 1/2" x 12 1/2" ad has a photo that shows two Men's and two Women's watches lying on a turquoise background. The ad headline claims that "Only an Elgin has the DuraPower Mainspring." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1948
Life magazine
1
$8.00
View Timepiece 34

Elgin
Black and white 10" x 13" ad shows five different Lord and Lady Elgins and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 28, 1949
Life magazine
1
$8.00
View Timepiece 7

Elgin
Full color 9 1/2" x 12 1/2" ad with Ann Blyth. The ad has a photo of the actress, wearing a light pink dress, sitting and smiling on a bench. The ad mentions her new movie Our Very Own. The headline claims that "Only an Elgin has the Dura Power Mainspring" and the two pictures in the ad show the Lord Elgin with the Lady Elgin along with a Men's and Ladies 17 Jewell De Luxe.
May 22, 1950
Life magazine
2
$8.50
View Blyth / Elgin 2

Elgin
Full color 9 1/2" x 13" ad for their line of Watches. The ad has a picture of a young feminine hand that is having an Elgin Watch placed on it as the hand is held over the Freshman Handbook that lies in her lap. At the top of the ad are five examples of Lord and Lady Elgin watches with descriptions and prices. The ad headline claims that "Beneath the beauty of every Elgin is the heart that never breaks". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$8.00
View Timepiece 74

Elgin
Full color 10" x 14" ad for some of their Watches. There is a large picture that shows the Lady Elgin Clubwoman ($71.50) and the Lord Elgin Clubman ($71.50) while giving short descriptions of them. The picture across the top of the page shows the Lady Elgin Leanne ($100.00), the Lord Elgin Drake ($87.50), the Prom ($65.00), the Baker ($65.00), the Joy ($39.75) and the Coburn ($39.75) while the smaller picture shows the heart that never breaks, the guaranteed DuraPower Mainspring.
October 13, 1952
Life magazine
2
$8.00
View Timepiece 94

Elgin
Full color 9 1/2" x 13" ad contains three pictures that display fourteen different ladies watches. The ad contains names, descriptions and prices for these items. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1952
Life magazine
1
$8.00
View Timepiece 61

Elgin
Full color 9 1/2" x 13" ad that has a photo of a wristwatch with a brown leather band. It is laying on a calender page from June and has a headline that says "Your son worked 12 years for this watch. We worked 98." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1962
Life magazine
1
$7.50
View Timepiece 66

Elgin
Full color 10" x 12 1/2" ad for the Lord Elgin series of watches. The ad headline proclaims that "Self-winding watches are potbellied no longer" and also has photos of Lord Elgin Lean Jim and the Lord Elgin Slim James, Jr. watches. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view..
October 21, 1966
Life magazine
3
$7.50
View Timepiece 20

Elgin
Full color 10" x 13" ad for their Watches for Men and Women. The ad headline assumes that you have already made the decision as far as what brand watch you are going to buy as a gift and warns that "Now comes the hard part...which Elgin". The ad shows three Lady's watches along the left side of the page and three Men's watches along the right. Shown for Ladies with descriptions and prices are the Lady Elgin Ursula, the Lady Elgin Yvette and the Lady Elgin Erika watches. For the man they show the Lord Elgin Slim James, the Elgin Yachtsman and the Lord Elgin Lean Jim. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 9, 1966
Life magazine
1
$7.50
View Timepiece 79

Eterna-Matic
Full color 7" x 10 1/4" ad for their line of watches. Shown in the ad is a lady lying on a mink with ten watches of different styles lying in front of her. The ad headline claims that "We gave the self-winding watch a Woman's Touch."
December 1972
Playboy
1
$7.50
View Timepiece 32

General Electric
Full color 8 3/4" x 12 1/2" ad for their variety of House Clocks that are Telechron motored. The headline warns to "Be sure Your Clocks are General Electric Telechron motored...not merely electric". There are four clocks displayed with information in this ad. There is the Hanover Floor clock with a price of $340.00, the R-130 Mantle clock in mahogany for $74.00, the Electroalarm Bedside clock for $25.00 and the Geneva Desk clock for $15.00. The text talks about how they are as accurate as the electrical impulses which operate them and are "synchronized with the master clock at the local power station which is regulated by comparison with Radio Time Signals from the U.S. Naval Observatory in Washington".
May 1931
The American Home
1
$9.00
View Timepiece 101

General Electric
Full color 9 1/2" x 12 1/2" ad for their line of clocks. The ad has photos of eight different table and wall clocks. The ad headline calls these "Gifts for all occasions. General Electric Clocks". An interesting feature of this ad is the line mentioning that these clocks are priced "from $535.00 to $4.50". Normally the prices go from lowest to highest.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 24, 1948
Life magazine
1
$8.00
View Timepiece 46

Gruen
Full color 9 1/2" x 13 1/2" wartime ad for their Precision Watches. The ad features a drawing of a Female Soldier on a dark and stormy night absently fingering her wristwatch. The ad headline has her thinking "For a minute I was home...and it was Christmas Day!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1944
Life magazine
0
$8.00
View Timepiece 41

Temporarily
Sold Out

Gruen
Black and white 9 1/2" x 14" ad for the Gruen Curvex Executive. The ad has a close-up drawing of this watch with a diamond dial that costs, according to the ad, $200.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 18, 1946
Life magazine
1
$8.00
View Timepiece 62

Gruen
Full color 9 1/2" x 13 1/2" ad that displays ten different watches that should be considered as worth giving to a loved one for Christmas. The banner on the ad calls these "The ten sweetest Christmas stories ever told!" and they are lined up along the right side of the ad. From the top we see the Lark for $37.50, the Yale for $39.75, the Elaine for $55.00, the Pan-American Challenger for $71.50, the Huntress for $67.50, the Viscount for $92.50, the Socialite for $71.50, the Govenor for $150.00 and the Concordia for $125.00. Now, that is just nine, where could the tenth one be? There it is. The drawing in the ad shows a lady kissing a man as she peeks over his shoulder at the $225.00 Vivian that he has just given her and whispers "Darling, you shouldn't have!". The text tells us that Gruen has watches to offer that vary in price from $33.75 up to $4000.00 so there are plenty to choose from.
December 16, 1946
Life magazine
1
$8.00
View Timepiece 109

Gruen
Full color 9" x 13 1/2" ad for their Watches with consideration of giving them as gifts to graduating students. The headline announces that "Gruen presents the 1947 Class Leaders (...and what it got them)". Over the drawing of each watch is a student in cap and gown but I will just mention the watches shown and the prices listed. Shown are the Veri-Thin Yale for $39.75, the Veri-Thin Louise for $39.75, the Veri-Thin Chatfield for $49.75, the Veri-Thin Dorcas for $49.75, the Veri-Thin Harvard for $59.60, the Corvex Coquette for $71.50, the Pan American Challenger for $71.50, the Veri-Thin Romaine for $175.00 and the Corvex Soverign for $125.00. The text mentions 70 years of being a favorite and a price range of from $33.75 to $4000.
May 12, 1947
Life magazine
1
$8.00
View Timepiece 102

Gruen
Full color 10" x 14" ad for their new Continental watch. The ad shows several different models, starting in price at $71.50 and the headline calls them "The Newest Look in Time". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 19, 1955
Life magazine
1
$8.00
View Timepiece 59

Hamilton
Black and white 6 1/4" x 9 1/2" ad that talks about the need for the kind of accuracy that you will get with a Hamilton watch. The ad has a photo of a sad lady in a bride's dress holding the bouquet while she talks to her father. The ad has a drawing of a man who is saying "I'm the groom who was late for his own wedding!" and explains how his slow running watch made him late for his own wedding. The ad has pictures of, describes and gives prices for the Wilshire, Touraine, Laura, Lorna and the Doris wristwatches.
February 1941
National Geographic
1
$8.00
View Timepiece 71

Hamilton
Black and white 6 1/4" x 9 1/2" ad that talks about the accuracy of these beautiful watches. The ad has a photo of an old couple sitting with disgust at a train station. The ad headline has the man thinking "We waited 21 years for a train...and missed it!" and explains they were trying to go to their son's graduation but the man's watch was slow so they missed the train. The ad mentions, describes and gives prices for the Rutledge, Bagley, Laura, Miriam and the Ellyn models.
April 1941
National Geographic
1
$8.00
View Timepiece 72

Hamilton
Full color 9 1/2" x 13 1/2" ad that gives a few ideas for both the husband and the wife for what to give their "significant other" for Christmas. There is a picture of a man and a woman standing back to back with Question Marks hanging over their heads and they are each holding on to a board with things to consider. The man's board asks "Does your Wife Deserve a Hamilton for Christmas?" and there is a check list of complaints that men have about the woman in their life. At the bottom is the answer, "Mister, even if half your answers are "Yes", she deserves a Hamilton". The woman in the ad is holding up a similar board that asks "Does your Man Deserve a Hamilton for Christmas" and hers is filled with similar complaints that are often voiced. Her board ends with the phrase "Then give him the present he deserves for Christmas - a Hamilton, of course". At the bottom of the ad are shown five different watches with some information and prices for each. From the left we see the Gordon for $210.00, the Norman for $66.00, the FL-10 for $250.00, the Jessica for $66.00 and the FL-9 for $210.00. The ad tells us that there are other watches to suit any taste.
December 16, 1946
Life magazine
1
$8.00
View Timepiece 108

Hamilton
Full color 10" x 13" ad for Hamilton watches. This ad shows a little boy with a worried look on his face and the headline on the ad asks "Remember how he looked on his first school day?". Pictured at the bottom are seven different watches with descriptions and prices.
June 1948
Country Gentleman
1
$8.00
View Timepiece / Babies

Hamilton
Full color 9 1/2" x 13" ad has a drawing of a lady hugging the man in the red bathrobe who has just given her the new watch she has on her wrist. The ad shows seven watches with descriptions and prices. The ad headline claims that "Someone you love is hoping for a Hamilton". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 1950
Country Gentleman
1
$8.00
View Timepiece 69

Hamilton
Black and white 6 1/4" x 9 3/4" ad for their Watches that make great gifts for someone special to you. The headline claims that "Someone you love is hoping for a Hamilton" and there is a drawing of a man standing behind a smiling woman who is looking at a watch that she has just received. The ad shows six different watches with some information about each. Shown in the ad is a Wenda, an FL-32, a Hazel and an Olga. For the men there is a Spencer and a Dewitt.
August 1950
National Geographic
1
$8.00
View Timepiece 106

Hamilton
Full color 10" x 13" ad for "America's Fine Watch". There are seven different models pictured with their descriptions and prices. The ad includes a note "To Peggy" from "Jim" describing the many things he is thankful for about her. Somebody did something wrong. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 27, 1950
Life magazine
1
$8.00
View Timepiece 14

Hamilton
Full color 9 1/4" x 12" ad that is a tie-in to the previous ad. This ad has a note "To Jim" from "Peggy". This ad contains seven more Men's and Women's watches with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 27, 1950
Life magazine
1
$8.00
View Timepiece 68

Hamilton
Full color 9 1/2" x 13 1/2" ad for their Hamilton 505 Mens Watches. There is a picture showing a selection of these watches and the headline calls them "Six new ways to be ahead of your time." Shown in the ad are the Nautilus 500 for $79.50, the Nautilus 501 for $89.50, the Nautilus 600 for $110, the Nautilus 400 for $115, the Titan II for $125 and the Gemini for $125. The text calls them "the world's most advanced electric watches" and that they contain "an energy cell which lasts up to two years". The claim is made that the electrical system never needs adjustment and that there are more than thirty-five other 505 Electric Watches available from Hamilton.
April 26, 1963
Life magazine
1
$7.50
View Timepiece 105

Hamilton
Full color 9 1/2" x 12 1/2" ad for their Wristwatches. The ad contains a photo of five ladies watches shown against a red background. The ad headline claims the owners of these are "Five young ladies who are never late!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 17, 1963
Life magazine
1
$7.50
View Timepiece 49

Hamilton
Full color 9 1/2" x 12 1/2" ad for their wide range of Watches. The ad has photos of four each Men's and Women's watches with their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 13, 1963
Life magazine
1
$7.50
View Timepiece 44

Hamilton
Full color 9 1/2" x 13" ad for their line of watches. The ad has a woman, who has probably received one of these watches, affectionately hugging a man who probably gaver the watch. Shown in the ad, with prices , are the Nancy, Dorinda, Charlette, Rexana, Sea Raven, Bradwell and the Dateline A-275 Calender Watch. The ad headline describes these watches as "Not to be given lightly...".
June 5, 1964
Life magazine
3
$7.50
View Timepiece 36

Hamilton
Full color 9 1/4" x 12 1/2" ad for their line of quality watches. The ad exhibits six different Men's and Women's watches with their prices. The ad headline warns that "If all you want to give is the time, all you need to buy is a $10.95 drug store timepiece. If you want to give a watch, give a Hamilton. There's really nothing in between". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
View Timepiece 55

Hamilton
Full color 9 1/2" x 13" ad for their Ladies Watches. The ad has a photo of a lady with Red, White & Blue Eye Make-up holding her arm up over her left eye to show off the watch she is wearing. The ad headline says that "Hamilton's great American Classic Watches are made in America to delight eyes like yours." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1965
Life magazine
1
$7.50
View Timepiece 53

Hamilton
Full color 9 1/2" x 13" ad for their Ladies Watches. The ad contains a large photo of a lady with a wristwatch around her neck and four other watches on display under this photo. The ad headline asks "Who says a fine watch can't be exciting? Not Hamilton! Proof: The Diamond a Go-Go." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 27, 1966
Life magazine
1
$7.50
View Timepiece 47

Hamilton
Full color 9 1/2" x 13 1/2" ad for some of the Men's and Ladies Watches that were offered at this time. The ad has a picture of an exotic looking lady with a dark headress on with a Golden Classic "I" watch ($235) strapped to her forehead. The ad headline asks "is there any excitement left to give a girl who is a fashion happening?" and responds by hinting "Does she own a Hamilton?". Shown at the bottom of the ad are the Terry ($59.95), the American Classic EE ($99.50) and the Tonia ($115) for ladies and the Sea Ruler ($69.50), the Accumatic A-605 ($85) and the Nautilus 405 (electric) ($130) for men. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 19, 1967
Life magazine
1
$7.50
View Timepiece 83

Harvel
Black and white 5" x 12 1/2" ad for their watches. The ad photo shows three of their watches and has the headline "When every precious second counts...you can count on the reliable accurace of Harvel. One of the World's Fine Watches." This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1944
Life magazine
1
$8.00
View Timepiece 31

Harvel
Black and white 10" x 14" ad challenges you to "Wear a calendar on your wrist". Has a photo that shows six different models and their prices and also their Date-O-Graph.
November 19, 1945
Life magazine
0
$8.00
View Timepiece 17

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Helbros
Black and white 5" x 14" ad for their Watches. There is a picture of the statue, Venus de Milo, and insists that "If Venus had arms she'd wear a Helbros". A woman's watch is shown in this picture and near the bottom of the ad can be seen a man's watch and the text talks about the construction and durability while mentioning a price range of fron $24.75 to $2500.00. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.<
November 12, 1956
Life magazine
1
$7.50
View Timepiece 89

Howard
Black and white 9 1/2" x 12" ad from The Howard Watch Company. The ad has a drawing of a pocket watch that is priced at eight-five dollars. The ad headline starts the story by saying that "It takes twelve months to make and akjust a Howard Watch...". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. There is a small water spot in the middle ad that is visible in the scanned view.
August 1927
The American Boy
1
$9.00
View Timepiece 64

Ingersoll
Three color 10" x 13" for their "Reliable Watches". The ad shows ten different pocket and wrist watches and their prices. The most expensive, a gold plated pocket watch, is $9.50. Some small stains on edge of ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1925
The American Boy
1
$9.00
View Timepiece 9

Ingersoll
Black and white 2 1/2" x 6 1/2" ad for their Mickey Mouse Watches. The ad has a picture of one of these watches, Mickey Mouse prominent on the face, and two young children with the boy saying "Mickey Mouse watches taught us the value of time". The text talks about the value of having a watch for each school child and mentions a price of $1.50 for a Pocket Watch and Fob and $2.95 for a Wristwatch and bracelet.
February 23, 1935
Saturday Evening Post
1
$8.50
View Timepiece 107

Ingraham
Black and white 5" x 14" ad for their Electric Alarm and their Autocrat Pocket Watch. The ad has a picture of a couple sleepily but peacefully getting up to the sound of the "One-Two-Three" and the headline urges you to "Start your day right! with you Sentinel Electric Alarm...a little jewel with a cheerful one-two-three bell - only $4.95". The text gives more of a description of it and at the bottom of the page is a picture of the Autocrat with a descriptin and a price of $2.50. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Timepiece 90

Kelton
Three color 9 1/2" x 12 1/2" ad that shows three different Men's Watches. This ad, for watches from the United States Time Corporation products claims that "You won't believe your eyes...watches like these at prices like these" and gives prices and descriptions for these three. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$8.00
View Timepiece 58

Kelton
Full color 10" x 13" ad shows 8 different wristwatches. The text in the ad mentions the prices being on the "following page" but I must have missed that when pulling the ads out. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view,
March 10, 1947
Life magazine
1
$3.00
View Timepiece 15

Kirtland Bros & Co.
Black and white Special Trade Circular No. 42. This is a several page flyer containing descriptions and prices for pocket watches.

1
$8.00
View Timepiece 21

LeCoultre
Black and white 10" x 13" ad has their Atmos-Perpetual Motion Clock at the top of the page and then shows eight other models. The ad includes descriptions and prices for all models.
November 6, 1950
Life magazine
1
$8.00
View Timepiece 16

Le Coultre
Black and white 9 3/4" x 13 1/2" ad for their complete line of clock products. The ad has photos of watches, clocks and other speciality timepieces. The ad headline, which is under a drawing of a large set of buildings, claims that "In this Great Factory are made the most exceptional watches and clocks in all the world. Le Coultre". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1952
Life magazine
1
$8.00
View Timepiece 40

Le Coultre
Black and white 10" x 13 1/2" ad for their line of Watches and Clocks. The headline says that "For Your Most Exceptional Giving" and directs your attention to "Le Coultre - The most Exceptional Watches and Clocks in all the World". The large picture at the top shows and describes the Atmos which is calls the Perpetual Motion Clock and gives a price of $175. Below this it shows all Men's and Women's watches with fairly complete descriptions and prices. Shown are the Calendar-Moonphase watch, another that they just call The Smallest Watch in the World, the Futurematic, the Montres D'elegance H., the Lowell, the Royale, the Baron & Baroness, the Judy, Marquise and the Rhonda, the Aristocrat and the Wrist Alarm.
December 1, 1952
Life magazine
1
$8.00
View Timepiece 96

Longines
Black and white 10" x 13" ad talks about "The World's Most Honored Watch". The ad pictures four different watches with descriptions and prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 12, 1958
Life magazine
1
$7.50
View Timepiece 4

Longines-Wittnauer
Black and white 10" x 13" ad for their Watches that actually get better with age. The headline urges you to "Proudly wear your world-honored Longines- it will actually be better a billion tick-tocks from now!" and the text talks about some of the reasons this is so and mentions some of the awards this company has received over the years. The ad has a picture with a caption asking "Which Longines will you proudly wear?" and shows a Model 5053, a Model 5052 and a Model 5001. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 10-17, 1963
Saturday Evening Post
1
$7.50
View Timepiece 88

Mido
Black and white 9 1/2" x 13" ad for their Multifort Superautomatic Watches. The ad has drawings of people using these watches while farming, doing construction work and swimming. The ad headline claims these watches are "The first name in Self-Winding watches...The last word in proved performance". Shown in the ad is a picture of an unidentified Man's and a Woman's watch and the text says that the prices start at $49.75
May 22, 1950
Life magazine
2
$8.00
View Timepiece 70

Mido
Black and white 9 1/2" x 12 1/2" ad for their Wristwatches. Shown in the ad are photos with descriptions and prices of four different models. The ad headline encourages you to "Give the watch you never have to wind...Mido". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 24, 1958
Life magazine
1
$7.50
View Timepiece 50

Rolex
Black and white 7 1/4" x 10 1/2" ad that has a photo of the Rolex Oyster Day-Date watch and racer Jackie Stewart in his Indy Car racer. The ad headline claims that There's only one time World Champion Jackie Stewart takes off his Rolex. When he puts on his fireproof underwear".
May 1972
Playboy
1
$7.50
View Timepiece 28

Rolex
Full color 7 1/2" x 10 1/2" ad that compares the success enjoyed by this brand of watch with the success enjoyed by Tennis Star John Newcombe. There is a picture of John sitting high up in an empty tennis stadium and the headline claims that "Newk knows what it takes to get to the top". The text chronicles his career in tennis from a child to an amateur to a pro and the many meaningful things he has continued to do since retiring as a tennis competitor. At the bottom of the ad is a large, close-up of a Rolex with the award identifying it as an "Officially Certified Swiss Chronometer".
August 25, 1986
Sports Illustrated
1
$7.50
View Timepiece 104

Seth Thomas
Black and white 10" x 13" ad shows samples and descriptions of seven different watches by this manufacturer and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
1
$8.00
View Timepiece 2

Telechron
Full color 9 1/2" x 13 1/2" ad for their Telalarm and Telalarm Jr. Electric Alarm Clocks. The ad had a picture of the Telalarm Jr, priced at $4.95, sitting on a bookshelf and the ad claims that the Telalarm, which it describes as being a "slightly larger size", could be yours for $6.05. The ad claims that if you "Sleep light?" you'll be able to "Sleep tight!" due to the noiseless electric design of this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 28, 1946
Life magazine
1
$8.00
View Timepiece 80

Telechron
Full color 10" x 14" ads for their Little Tel electric alarm clocks. There is a picture of this unit sitting on a small table with an ash tray and a decorative lamp. The headline assures you that it is "Sure to be heard by the early bird" and has a two panel picture showing a man dressing as he sits on his bed and wearing waders as he nets another fish. The text talks about the certainty you have that it will work since it is electric, how quiet it is and the fact that it is self-starting. It also mentions the Telalarm Jr. and the Telarm with short descriptions and claims that "Prices on Telechron clocks, including alarms, start at $4.50". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Timepiece 91

Telechron
Full color 9 1/2" x 13" ad for their line of Clock Timers used in Clock Radios. The ad has a picture of a young lady waking up with a smile on her face and a headline that claims you can "Start your day with a song! enjoy a clock radio...timed by Telechron". The ad gives a long list of Clock Radio manufacturers that use Telechron Timers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1951
Life magazine
1
$8.00
View Timepiece 75

Telechron
Full color 10" x 13" ad for the Telechron Tiara electric alarm clock. Ad has a modernistic look to it as it shows a drawing of a clock on a table in front of a window where you can see a young couple having breakfast on a table in their yard. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
1
$8.00
View Timepiece 1

Telechron
Full color 9 1/2" x 13" ad for their $15,000 Electric Clock Contest. The ad has a picture of a lady looking with interest toward the six clocks that are shown with descriptions and prices. The ad shows the Dorm clock for $3.98. the Tiara clock for $7.95, the Illuminette clock for $9.98. the Tribute clock for $11.95, the Butler clock for $7.95 and the Advisor clock for $5.95. The ad talks about the contest having a total of 1,007 prizes that would be awarded for a 25 word or less essay. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 5, 1953
Life magazine
1
$8.00
View Timepiece 81

Timex
Black and white 9 1/2" x 13" ad for their new Ben Hogan Sports Watch. The ad features a photo of the golfer's smiling profile and a time exposure of his swing. The ad headline claims this watch was "Born out of 100,000 golf swings" and that it is shock-Resistant, Waterproof and Dustproof. The ad shows a picture of the watch, a picture of the gift package and mentions a price of $25.00. The text claims that this watch is as good as a $50.00 watch and urges you to "try it on your wrist today".
May 4, 1953
Life magazine
2
$8.50
View Timepiece / Ben Hogan

Timex
Black and white 9 1/2" x 14" ad with Mickey Mantle for their Shockproof Watches. The ad has a picture of the amazing young Yankee swinging a bat that has a Timex watch taped to it. He has hit a ball that is on it's way to the bleachers and the next picture shows him looking at the watch which he sees "can take a licking yet keep on ticking". The ad shows a Timex Sportster for $9.95 and a Timex Marlin for $11.95 and the ad headline claims that this "Amazing test by Mickey Mantle proves Timex watches are really rugged...". This ad is large than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 12, 1953
Life magazine
1
$8.50
View Mantle / Timex

Timex
Three color 9 1/2" x 12" ad shows five models available this year with descriptions and their prices. The ad encourages you to "Give a Timex - The fine watch at 1/3 the fine watch price". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 5, 1955
Life magazine
1
$8.00
View Timepiece 8

Timex
Full color 10" x 13" ad shows five different models, descriptions and their prices. The ad says that "Every Third Watch sold is a Timex" and mentions the upcoming Frank Sinatra-Timex Show. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 7, 1959
Life magazine
1
$7.50
View Timepiece 11

Timex
Black and white 10" x 13" ad for their Electric Watches. The ad has a picture against a black background where a man is wearing an Electric Timex on his wrist and holding a battery for one between his thumb and forefinger. The ad has the words "The big thing about the new Electric Timex watch..." above the watch and the words "..is this little thing" above the battery he is holding. The text explains some of the theory behind an electric watch, talks about the minimal cost to keep it going and gives a purchase price of $39.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$7.50
View Timepiece 85

Timex
Full color 7 1/2" x 11" ad that shows the Model 99041 Electronic Timex with a blue strap. The ad headline warns us that "The Electronic Timex sells for less than $100. $50 less."
June 1969
Playboy
1
$7.50
View Timepiece 25

Timex
Full color 9" x 12" ad that has a photo of six watches with black bands all lined up. The ad headline claims that "There are only six $25 electric watches made in the free world. Timex makes tham all." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1971
Life magazine
0
$7.50
View Timepiece 35

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Timex
Full color 9 1/2" x 12" ad for their Electronic Watches. The ad headline assures you that "When you buy the Electronic Timex, the automatic calendar is standard equipment" and the ad mentions these watches are only $50. Shown in the ad are pictures of the #965601, #966701, #967501, #965701, #967601 and the #966601. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 10, 1971
Life magazine
1
$7.50
View Timepiece 76

Timex
Full color 8" x 10 3/4" ad for their Triathlon watch. There are several drawings of the watch and the ad claims that Timex is "the official timekeeper of the Ironman Triathlon". The text gives a list of the features and abilities of this watch and gives a price of $34.95.
August 25, 1986
Sports Illustrated
1
$7.00
View Timepiece 113

Universal Geneve
Full color 7 1/2" x 10 3/4" ad shows three versions of "Unisonic - world's first all Swiss tuning fork watches".
October 1969
Playboy
1
$7.50
View Timepiece 10

Vantage
Black and white 10" x 12" ad which shows ten of their many electric wrist and pocket watch models. The ad headline describes their products as being "The first & the most low-priced Electrics." The ad shows eleven models with a price beginning at $37.50. Included in these are two Peek-A-Boo models and a new Pocket Job.
May 13, 1966
&
December 9, 1966
Life magazine
3
$7.50
View Timepiece 23

Wadsworth
Black and white 10" x 13" ad shows a picture containing eight of their watches and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 8, 1951
Life magazine
1
$8.00
View Timepiece 3

Wadsworth
Black and white 9 1/2" x 13 1/2" ad for their Watches. There are pictures of eight assorted Men's and Women's watches labeled "a" through "h". The information in the caption corresponding to these letters gives the prices only with no information or Model Numbers. The headline says "These new models say it again. Wadsworth brings you great watch values!" and claims that their prices start at $19.95. There is a picture of Arthur W. Wadsworth sitting at his desk with a group of watches spread out in front of him and the text in the ad talks about what makes these watches worth considering.
April 21, 1952
Life magazine
1
$8.00
View Timepiece 97

Wadsworth
Three color 9 1/2" x 13" ad for their line of Wristwatches. The ad contains drawings and prices of twelve different models and calls the gift of these the "Shortest Commencement Address of the Season." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 27, 1953
Life magazine
1
$8.00
View Timepiece 52

Waltham
Black and white 9 1/2" x 13 1/2" ad for some of their Fine Watches. The headline says "Waltham means forever, too" and the text talks about the "century-famous quality" that goes along with the beauty designed into these watches. There are nine assorted Men's and Women's watches with descriptions that consist only of the number of jewels in each watch and two or three words that usually relate to the kind of band. The text claims that prices start at $29.75 and the watches shown have prices that go from $33.75 to $150.
December 1, 1952
Life magazine
0
$8.00
View Timepiece 95

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Waltham
Black and white 9 1/2" x 12 1/2" ad for their Wristwatches. The ad contains a photo that shows six different watches with descriptions and locations in Illinois where these are available. The ad headline claims that "There's no present like the time." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1968
Life magazine
1
$7.50
View Timepiece 48

Watchmakers of Switzerland
Full color 6 1/2" x 9 3/4" ad drawn by Norman Rockwell. The ad shows a wizened old man sitting at a counter concentrating on the delicate piece of tiny machinery that he holds in his hands. A young boy stands in awe on the other side of the counter and quietly asks, "What makes it tick?". The text reviews the work that a watch has to do and talks about how much more likely a watch made in Switzerland is to do it correctly. The advice offered in this ad is "For the gifts you'll give with pride - let your jeweler be your guide".
August 1950
National Geographic
1
$9.00
View Rockwell / Timepiece

Westclox
Full color 9 1/4" x 13 1/2" ad for their Alarm Clocks. The ad has a photo of a lady in a red dress holding an alarm clock in her black gloved hands. The ad headline states that "Into this new spring-driven alarm, "Clock of Tomorrow", have gone the most extravagant dreams of Westclox craftsmen". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 10, 1955
Life magazine
0
$8.00
View Timepiece 51

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Westclox
Full color 7 1/2" x 10 3/4" ad that shows timepieces for the traveling man. Shown are a Baby Ben, a Travel alarm, a wrist watch and a pocket watch along with prices.
May 1963
Sports Afield
0
$7.50
View Timepiece 24

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Westclox
Full color 9 1/2" x 13" ad for their variety of Electric Wall Clocks. The ad headline lets us know that "Big Ben's family name is Westclox" and wants us to "Let his relatives give you a hand around the house". Shown in the ad are six different models and their prices although the ad tells us that Westclox offers over 270 different models from $2.98 to $29.95. This ad shows the "Early-Bird" which is really the Countryside which sold for $7.98, the "Fancy-That" clock which was really the Spice which sold for $6.98, the "Plain-Jane" which was really the Accent which sold for $6.98, the "Wall-Flower" which was really the Capella which sold for $5.98, the "Night-Owl" which was really the Starette Dialite which sold for $6.98 and the Melody which sold for $4.98. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 26, 1967
Life magazine
0
$7.50
View Timepiece 82

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Westclox
Full color 10" x 12 1/2" ad shows a variety of clocks offered. These clocks include children and weather instrument clocks. The ad headline claims that "Big Ben's family name is Westclox. And his family makes wonderful gifts." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1, 1967
Life magazine
0
$7.50
View Timepiece 19

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Westclox
Full color 9 1/2" x 12" ad for their 17-jewel watches. The ad has a photo of a man's and a woman's watch with the prices. The ad headline calls them "Good Time Watches from Westclox. 17-jewel watches that look like a million dollars. And cost like $18 to $40." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 20, 1970
Life magazine
1
$7.50
View Timepiece 38

Westclox
Full color 9 1/2" x 13" ad that targets the average man who choses the watch he is wearing to tell time, not make a fashion statement. The ad has a picture of a green-felt covered table with assorted poker chips surrounding a Westclox Men's watch and the headline claims "There's a little better inexpensive watch than the one you're wearing". The people at Westclox decided that first they needed to figure out how to make a watch work well, like using jeweled-lever movements, and to make them dependable, offering a 2-year guarantee makes that very important, and to make them inexpensive. The watch on the table sells for $32.95. With all of that going for you, you might as well buy a Westclox, unless you like to gamble.
May 7, 1971
Life magazine
1
$7.50
View Timepiece 110

Westfield
Three color 5 1/2" x 13" ad declares that "It's Smart to wear a Westfeld - America's lowest priced fine watch". The ad has drawings of four different watches with their prices. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 9, 1939
Life magazine
1
$9.00
View Timepiece 12

Wittnauer
Black and white 10" x 14" ad that was "Celebrating the '90th' Anniversary of Longines-Wittnauer". The ad has a picture of a commeration medal and talks about the 90th Anniversary Duets, Men's and Women's watches sold together, and were sold with a handsome metal gift case which turned into a decorative twin picture frame. Shown were the Majestic Duet and the Companion Duet where each watch sold was priced at $49.75. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1956
Life magazine
1
$7.50
View Timepiece 87

Wittnauer
Full color 7 1/2" x 10 1/2" ad for their Dual-Time Watches. The ad has a large picture of this watch that tells time in two seperate time zones and explains that it is so you "know when to call the States to close that important deal". It is for those of you who are smart enough to have a huge deal to close but not smart enough to subtract 6 hours from your local time. The ad mentions this watch starts at $150 and has smaller pictures of the Men's LED Polara I for $275, the Ladies Bolero (C) watch for $110, the Men's Super Sport watch for $125 and the Ladies Diamond Bolero watch for $100.
December 8, 1975
Sports Illustrated
1
$7.50
View Timepiece 78

Wyler
Full color 7 3/4" x 10 3/4" ad for their Incaflex Watches. The headline says that "Pale wrists are out" and the picture shows three colorful watches placed on three colorful sleeves. The text admits that the advent of colorful clothes in the Seventies brought about the birth of watches with this much color. It also assures you that you have a lot of different ones to choose from. Some were designed "for dress, some for sports, some for divers, some automatics and day/date models". It then talks about some of the features that make it more than a fashion statement and discusses the parts that are guaranteed.
June 1970
Playboy
1
$7.50
View Timepiece 111

Wyler
Full color 7 1/4" x 10 1/2" ad for the Wyler Incaflex Starfire II. The ad contains a photo of this stainless steel watch against a background of large Quartz rocks and a headline of "For the Man of Iron a Watch of Steel".
September 1971
Playboy
0
$7.50
View Timepiece 26

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