Summer & Swimwear Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by manufacturer then in chronological order with the oldest ads first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Cole of California
Black and white 5" x 14" ad for their Stunner. There is a drawing of a lady wearing this two-piece item probably lying on the beach and the text explains this is "NOT a swimsuit" but, in fact, an "American sunning suit". It says it is made from terry cloth with lastex shirring, comes in white, sun gold or dusky maiden and is sold for $3.95. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Swimwear 6

Cole of California
Black and white 9 1/2" x 13" ad with a drawing of Esther Williams wearing the suit that is named after her. The ad headline claims that "Like Esther, this swimsuit has everything." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1949
Life magazine
1
$8.00
View Williams / Cole 1

Cole of California
Three color 9 1/2" x 13 1/2" ad for their Velvet Swimwear that are guaranteed to do more for the way a woman looks. There are three women wearing different suits that are walking away from a pool and the heads of three very impressed young men are visible in the pool, resolutely admiring what the bodies that these suits from Cole have highlighted. The text describes some of the features of these suits and mentions the prices of each.
May 22, 1950
Life magazine
1
$8.00
View Swimwear 8

Jantzen
Full color 9 1/2" x 13" ad with a drawing of a man and a lady who have stopped their Jeep on the road so they can help a Mother Duck and her three babies across the road. The ad headline has them saying "Right this way!" and the ad mentions their sun clothes and their prices. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 10, 1946
Life magazine
1
$8.00
View Swimwear 1

Jantzen
Full color 8" x 11" ad for Swim and Sun Trunks for Men. There is a drawing of a small boat holding two ladies in various stages of undress that is being propelled by an assortment of Jantzen trunks that are tied to the mast. These trunks are identified and described as being the Highride ($4.95), the Hi-Diver ($4.95), the Bantam-Weight ($4.50), the Speeder ($5.95), the Boxer ($5.50), the Water-Spider ($4.95), the Regatta ($5.95), the Springboard ($3.95), the Olympiad ($4.50) and the Olympic ($3.95).
June 1948
True
1
$8.00
View Swimwear 5

Jantzen
Full color 10" x 14" ad for their Tailored-for-Action Sunclothes. There is a picture of a man and two women wearing assorted outfits while playing Putt-Putt golf. The man is shown wearing Sporter shorts while the women are dressed in Tom Short and Summer Girl outfits. The text gives descriptions of these items along with prices and shows the color selections that were designed by America's greatest colorist, Dorothy Liebes. This ad also mentions Jan Sun Oil and Jan Sun Lotion. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.00
View Swimwear 7

Jantzen
Full color 9 1/4" x 13" ad with a drawing of several men in colorful swim trunks chasing a lady in a red two piece through the shallow water. The ad headline claims that "Here comes something sensational - Jantzen Nylastic". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 23, 1949
Life magazine
1
$48.0
View Swimwear 2

Jantzen
Full color 9 1/2" x 13 1/2" ad for their Lastex-powered Figuremaker swim suits. The ad has a drawing that shows a lady in a one-piece suit and another lady in a two-piece suit. There is a smiling man standing between them who is pointing undecided at both. The text talks about the Sea Flame pattern that is on these suits and the Nylastic fabric used.
May 23, 1950
Life magazine
2
$8.00
View Swimwear 3

Jantzen
Full color 10" x 14" ad for their "latex-powered fuguremaker swim suits". There is a picture of a lady standing in the front with a blue one-piece suit on, turning her head to the left with a smile on her face. The headline claims this is "Nylon...and the Jantzen magic touoch!" In the rear of the picture is a man standing on his head wearing a pair of red swimsuit and the headline there says "Everything you ever wanted!" The text talks about what makes these suits best.
June 5, 1950
Life magazine
1
$8.00
View
Jantzen 9

Jantzen
Full color 9 1/2" x 13" ad for their Swimwear for women. The ad has a drawing of two women, one facing the reader and one facing away, wearing different suits of different colors. The ad headline tells you to get "Jantzen if you care how you look in a swim suit". The text identifies the suit on the left as the Roman Empire for $19.95 and the suit on the right as the Silk Sylph for $18.95 and gives descriptions of the construction. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 8, 1959
Life magazine
1
$7.50
View Swimwear 4










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