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| Black and white 10" x 14" ad for the soft drink with No After-Thirst. There is a drawing of a man desperately drinking water from a garden hose and the caption says "If sweet soft drinks leave you thirsty...then". The next drawing shows the same man comfortably standing there thankfully looking at a bottle of Squirt as the caption finishes with the words "Switch to Squirt Never an after-thirst". This early ad has a small drawing of the little Squirt guy pointing toward a banner that says "Switch to Squirt" while one behind him mentions using Squirt as a mixer. |
June 30, 1952 Life magazine |
1 |
$8.00 |
View Squirt 21 |
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| Black and white 5" x 13 3/4" ad that is for Squirt Soft Drink. This ad has two pictures at the top, a before and an after picture. In the first one, there are two boys sitting in the shade as one boy holds the basketball and their mother stands holding up two bottles of Squirt as the text claims that "If sweet soft drinks leave you thirsty...". In the second picture, this is the after shot with the same two boys playing away at basketball and the text says that if you "Switch to Squirt...never an after-thirst". The ad headline offers the same advice, "Switch to Squirt. Never an after-thirst". The ad continues on by claiming that you will get a "Fresh, clean taste as you drink Squirt...fresh, clean taste after you drink Squirt...never an after-thirst!". Then it says that "Yes, if sweet soft drinks leave you reaching for a water-cleanser, then Switch to Squirt - the one soft drink that can say and prove - never an after-thirst". |
June 1, 1953 Life magazine |
1 |
$8.00 |
View Squirt 25 |
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| Black and white 5" x 13 1/2" ad for the Soft Drink that will Never Leave you Thirsty. We see two pictures of a pair of ladies playing tennis on a hot summer day. They have stopped for refreshment and are sitting at a table under an umbrella as a waiter brings them two bottles of Squirt/. They look at these bottles with apprehension but, in the next picture, they are happily going back to the courts with two empty bottles of Squirt left behind them. The headline promises that if you "Switch to Squirt, Never an after-thirst". The text also encourges you to use Squirt in your mixed drinks if you want a SMOOTH mixer. |
July 27, 1953 Life magazine |
1 |
$8.00 |
View Squirt 22 |
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| Three color 5" x 13" ad for this different Citrus soft drink. The ad has a drawing of a well-dressed lady holding up a glass filled with ice and a mixed drink made with Squirt. There is also a picture of a bottle of Squirt and the the Squirt Kid tossing his arms in introduction. The ad headline claims that "If sweet soft drinks leave you thirsty...switch to Squirt. Never an after-thirst". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 23, 1954 Life magazine |
1 |
$8.00 |
View Squirt 19 |
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| Full color 9" x 12" ad has a drawing of a lady holding up a glass filled with Squirt and ice. There is also a drawing of the Squirt Kid pointing toward a six-pack of Squirt. At the top of the ad is a drawing of a very thirsty guy who is standing with his tongue out and beads of sweat falling from his face. The ad headline says "If sweet soft drinks leave you thirsty...switch to Squirt. Never an after-thirst!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 30, 1954 Life magazine |
0 |
$8.00 |
View Squirt 18 |
Temporarily |
| Full color 9 1/2" x 12 1/2" ad has a drawing of a bottle of chilled Squirt sitting on a piece of flagstone placed into a green lawn and surrounded by yellow
Daffodils. This ad has the little Squirt cartoon character and the ad headline "If sweet soft drinks leave you thirsty...switch to Squirt...never an after-thirst!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 27, 1955 Life magazine |
1 |
$8.00 |
View Squirt 8 |
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| Full color 9 1/2" x 12 1/2" ad has a drawing of a bottle of Squirt on a table with a filled glass next to it. There are three straws inserted into this glass and they go to the three photos of the family members that have been placed on the wall. The photo caption identifies that "another family switched to Squirt" The little Squirt Guy is shown as a
magician pulling a bottle of Squirt out of his hat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 2, 1956 Life magazine |
0 |
$7.50 |
View Squirt 15 |
Temporarily |
| Black and white 5" x 14" ad that has you thinking that you should "Switch to Squirt". There is a picture at the top that shows four (I think) ladies sitting around a card table and sitting on top of the table is a 20 foot bottle of Squirt. The ladies somewhat surprisedly are looking up at the bottle while holding their cards in their hands. This product is "TANGalized for complete refreshment". There is a picture at the bottom that shows the little Squirt man waving his wand at the top hat that he uses and another bottle of Squirt appears. |
August 20, 1956 Life magazine |
1 |
$7.50 |
View Squirt 23 |
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| Full color 5 1/4" x 14" ad for this soft drink with the unusual taste. There is a drawing of a young man with yellow hair sitting on a red and white boat with a fishing rod in his hand. While a fish lurks by the back of his boat stealing his bait his hook has snagged a full bottle of Squirt floating underwater. The headline says that "Wherever there's Squirt there's Fun!" and says that "It;s the exciting new kind of soft drink with fresh fruit flavor you can see!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 8, 1959 Life magazine |
0 |
$7.50 |
View Squirt 20 |
Temporarily |
| Full color 10" x 13" ad shows a corral fence with four cowboys leaning against it, three of them are real cowboys and they're holding bottles of Squirt while the fourth is off to the side and looks like a real tenderfoot. The text over his head says "When taste grows up Squirt shows up" while the headline claims that "Squirt is for grownup tastes." The text defines the procession as being from lolly-pops to Squirt or going from sweet to sour. |
May 25, 1962 Life magazine |
1 |
$7.50 |
View Squirt 3 |
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| Full color 9 1/2" x 13" ad has a photo of a scene at the beach. There are three attractive ladies in their seductive bathing suits talking together while they hold bottles of Squirt in their hands. From the left they are being approached by a rather unattractive, heavy lady holding a pool float and a calorie filled lollipop. The ad headline claims that "Squirt is for grownup tastes" and has the little Squirt guy wearing a fire hat as he explains that Squirt "Puts out thirst-with never an after-taste". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 29, 1962 Life magazine |
0 |
$7.50 |
View Squirt 16 |
Temporarily |
| Full color 9 1/2" x 12 1/2" ad for this unique citrus-flavored soft drink. The ad features a photo taken through a citrus grove so that the snow covered mountains behind are visible. The ad headline identifies "Squirt. Fine dry flavor from Premium Southwest CItrus". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 28, 1963 & August 30, 1963 Life magazine |
2 |
$7.50 |
View Squirt 17 |
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| Full color 9 3/4" x 12 1/2" ad has a photo of a vast field with rows of citrus trees. The ad headline says "Squirt - Fine dry flavor from Premium Southwest Citrus" and the ad contains an "Amazing Offer. Grow your own miniature citrus tree indoors $1.00". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 12, 1963 Life magazine |
1 |
$7.50 |
View Squirt 13 |
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| Full color 10" x 12 1/2" ad for their Fine dry flavor from Premium Southwest Citrus. There is a picture of a bottle of Squirt with a panoramic view of mountains in the distance and clouds floating by and a citrus tree within reach. The text reminds us that a picture is worth a thousand words, at least, and feel that you have the urge to try a Squirt at this moment. | August 9, 1963 Life magazine |
1 |
$7.50 | View Squirt 1 |
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| Full color 9 3/4" x 13" ad for a Squirt Six-Pack with a drawing of a pack of bottles in a cardboard container sitting surrounded by citrus fruit and in front of a waterfall. The ad has headlines saying "New Improved - Deep-chill flavor process" and "The Real thing for refreshment". The text claims that it is "The REAL thing for refreshment" and, then says that, "Squirt cools your thirst with the REAL refreshment of sun-ripened citrus. No artificial flavor or color. No excessive sweetness. Therefore, no after-thirst. And Squirt makes a marvelous mixer. No wonder". |
June 26, 1964 Life magazine |
3 |
$7.50 |
View Squirt 9 |
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| Full color 10" x 13 1/2" ad that offers an "Amazing Offer!" for Squirt which, it says, is "The REAL thing for thirst". The ad says that you can "Grow your own Miniature Citrus Tree indoors $1.00" and it says that it offers "Satisfaction Guaranteed". This is "A Squirt offer repeated by popular demand". The ad says that this miniature Citrus Tree from the sunny Southwest will actually grow fruit. It says that it will also grow anywhere in the U.S. regardless of the cllmate. There was a special coupon that you would pick-up with the purchase of each 6-pack that you would fill out and mail in with your dollar. |
July 10, 1964 Life magazine |
1 |
$7.50 |
View Squirt 24 |
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| Full color 9 1/2" x 13" ad that is very similar to the previous ad. In this ad the main difference is the "New Improved Deep-Chill flavor process" is not splashed across the top of the ad but in a small banner on the bottom. It also says that this is "The REAL thing for thirst". It also says that "Squirt cools your thirst with the REAL refreshment of sun-ripened citrus. No artificial flavor or color. No excessive sweetness. Therefore, no after-thirst. And Squirt makes a marvelous mixer. No wonder". |
September 4, 1964 Life magazine |
2 |
$7.50 |
View Squirt 10 |
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| Three color 7 1/2" x 10 1/2" ad that is done mostly in green. The ad headline warns us that there are "Only 17 more sipping days till Christmas". |
December 7, 1964 Sports Illustrated |
1 |
$7.50 |
View Squirt 7 |
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| Full color 10" x 13" ad shows a bottle of Squirt and a filled glass with several pieces of citrus next to it. In the background is a soft scene of what looks like reddish mountains and desert from the Southwest while the headline says "From the land where thirst comes big". The text explains that Squirt was created in the hot Southwest in order to quench the kind of thirst that the dry heat gives a person. It urges you to pour the contents of a bottle into a glass of ice and find out how "they put out a fire in the hot country". It also mentions using it to mix with whiskey, gin and vodka. |
July 2, 1965 & August 27, 1965 Life magazine |
3 |
$7.50 |
View Squirt 2 |
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| Full color 10" x 13" ad with a bottle of Squirt and a filled glass in the foreground along with a lemon and a half. In the background is a western valley with plateaus looking arid and desolate. The headline tells us that Squirt is "From the land where thirst comes big" and the text goes on about how in the Southwest, "thirst makes a healthy ache in your throat." Squirt, with its flavor pressed from plump, sun-ripened citrus, is able to put out the fires of the people who live there. |
July 16, 1965 Life magazine |
2 |
$7.50 |
View Squirt 5 |
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| Full color 9 1/2" x 13" ad that is another in their series of a cold bottle of Squirt in a hot Southwestern scene. The photo shows a bottle of Squirt, a filled glass and some sliced citrus in front of a view of wind carved rocks in the desert. The ad headline claims this comes "From the land where thirst comes big" and the text gives the layman's view of how their product is made. |
May 28 & August 6, 1965 Life magazine |
2 |
$7.50 |
View Squirt 14 |
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| Three color 7 1/4" x 10 1/4" ad that has a photo of three bottles that are marked "Whiskey, Gin and Vodka". The ad headline calls these bottles "The Gentle Mixer". |
December 20, 1965 Sports Illustrated |
1 |
$7.50 |
View Squirt 12 |
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| Full color 10" x 13" ad has a picture with a bottle of Squirt, a cut citrus and a tall glass filled with Squirt and ice. These items are in front of a picture of a reddish desert land with a rugged plateau climbing to the sky. The ad headline says that these items of refreshment come "From the land where thirst comes tall" and mentions how, in the hot Southwest, the thirst is different and needs a different taste to quench it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 27, 1966 & August 5, 1966 Life magazine |
2 |
$7.50 |
View Squirt 11 |
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| Full color 10" x 13" ad has a picture with a bottle of Squirt in the foreground along with a filled glass and some citrus. The background shows a colorful, cloudy sky and two tall cactus of different shapes. The ad headline claims that Squirt comes "From the land where thirst comes tall". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 1, 1966 & September 2, 1966 Life magazine |
2 |
$7.50 |
View Squirt 6 |
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| Full color 10" x 13" ad that states Squirt is "From the land where thirst comes tall". Pictured is a large bottle of Squirt with lemons placed around it's base while, in the background, there are two tall trees backed by a red sky indicating tht dusk is falling. We are told that Squirt is pressed from plump, sun-ripened citrus and then deep-chilled in their secret way. It is suggested that, in addition to wetting our whistles with Squirt over ice, we can also mix this product with several liquors that may need friends. |
July 15, 1966 Life magazine |
1 |
$7.50 |
View Squirt 4 |
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