Misc. Soft Drink & Mixer Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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BRAND
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Bireley's
Full color 9 1/2" x 13 1/2" ad for their Non-Carbonated Orange Drink. The ad has a picture of an opened bottle of this product sitting on a table with the cap lying next to it and the text begins by saying that "Our message is in this bottle. Every delicious ounce of it". It continues on by talking about the fresh fruit flavor and claims that since it is non-carbonated it "never talks back".
June 13, 1955
Life magazine
1
$8.00
View
Other Soft Drink
73

Bireley's
Three color 5 1/4" x 13" ad for Bireley's Non-Carbonated Orange Drink. This ad has a picture of a tempting bottle of this product with a note pinned behind it. The note claims that "Our message is in the bottle. Every delicious ounce of it. It's very simple. Bireley's fresh fruit flavor drink is not only good going down. It always agrees with you. Bireley's, you see, is non-carbonated. Taste our message". Sounds like they were very optimistic about their product.
August 15, 1955
Life magazine
2
$8.00
View
Other Soft Drink
32a

Bireley's
Full color 9 1/2" x 14" ad for their Non-Carbonated Orange Drink. The ad has a large picture of a chilled bottle of Bireley's with two straws sticking out ot the top. This bottle is on a table with a tennis racket that is holding two white tennis balls. The ad text describes this drink as being for "sportsmen, athletes - big or little - who play hard" and talks about it's fresh fruit flavor. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$7.50
View
Other Soft Drink
57

Canada Dry
Black and white 9" x 13" ad for Canada Dry's Sparkling Water - The Water With The "Champagne" Sparkle. There is a drawing of a boxing ring where two glasses had been boxing and the one that has a bottle of Canada Dry Sparkling Water standing behind it is celebrating a victory. The ad headline describes the winner as "Fresh at the Finish! It's trained on Pin-Point Carbonation". It then says that "Lots of highballs are lively when you start sipping 'em. It's what they're like at the finish that counts. A highball mixed with Canada Dry's Sparkling Water will taste fresh to the final sip because the sparkle lasts. You can leave an opened bottle of this extra lively water in your refrigerator and twenty-four hours later the zest will still be there. Or pour some into a champagne glass and judge its superiority as the experts do...by its clear, steady effervescence. Canada Dry's Water has a real "Champagne" Sparkle...the result of Canada Dry's own special process, PIN-POINT CARBONATION. Now at new low prices".
March 1, 1937
Life magazine
1
$9.00
View
Other Soft Drink
12

Canada Dry
Full color 9 1/2" x 13" ad for their Water and their Ginger Ale, both important ingredients to the making of a mixed drink in those days. There is a picture of two men each holding a glass with a mixed drink in his hand. The man on the left is holding his close to his ear and the headline has him saying "Listen...this is the best one yet!". The text explains that using these products will allow you to make "a highball with goodness that makes itself heard". It continues to explain that it is due to the Pin-Point Carbonation that has been created by Canada Dry and will give tinier bubbles that will "keep drinks tangy and zestful in spite of melting ice". As with most other ads issued during World War II this one urges all readers to "Buy United States War Bonds and Stamps".
April 17, 1944
Life magazine
1
$8.50
View
Other Soft Drink
75a

Canada Dry
Full color 9 1/2" x 14" ad for their Ginger Ale. This wartime ad has a picture of a lady in a uniform serving her young son cookies and Canada Dry Pale Ginger Ale at their kitchen table. The ad, noting her uniform, asks What service is she in?" and offers answers like "WAVE? WAC? SPAR? Marine?" before saying "None of these". The answer comes that she is a taxicab driver and explains that women who used to do more feminine jobs are now "doing something about the manpower shortage". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1944
Woman's Home Companion
0
$8.50
View
Other Soft Drink
55

Temporarily
Sold Out

Canada Dry
Full color 9 1/2" x 13" ad for Sparkling Canada Dry Ginger Ale and Club Soda. This ad was a "Special get-acquanited offer!" that is showing the difference in today's money as opposed to 70-years ago. The banner across the top of the ad states that you could "Save 25 cents on $1.00's Worth of OPEN HOUSE TREATS *Special Canada Dey Offer!". Below this are several bottles of Canada Dry bottles in a container with Planter's Cocktail Peanuts, Sunshine Cheez-It, Ritz Crackers, Pop Corn, Potato Chips, several kinds of Cheese, Underwood Deviled Ham and the list just goes on. The text of this ad claims that "This amazing offer is made to let you know just how much better Canada Dry is than any other ginger ale or club soda. Once you switch to Canada Dry, you'll stay with it for life. No other ginger ale has the flavor, the sparkle, the purity of Canada Dry - the original pale dry ginger ale. No other club soda has Blend-ability...made possible by the two Canada Dry Water exclusives: 'Flavor-Balanced Formula' and 'Pin-Point Carbonation'. Enjoy Canada Dry today, and save money at the same time".
September 22, 1952
Life magazine
1
$8.00
View
Soft Drink Other 125

Canada Dry
Full color 9 1/2" x 13 1/2" ad for their Quinac which was Quinine Water. The headline tells us that "Smart America cools off with Gin and Tonic" and proceeds to show us several places where this was true. At Famous Beaches where we see a shoulder-to-shoulder crowd with, it seems like, everyone holding a glass of clear liquid. At Home with a drawing of a gathering in a back yard with the men in one group and the women in another with glasses in the hands of the men. And At Renowned Hotels where at a formal dinner the glasses of clear liquids fill many a table. There is a recipe for the perfect Gin and Tonic which you can "Make most delicious with Canada Dry Quinac Quinine Water".
June 1954
Holiday
1
$8.00
View
Other Soft Drink
98a

Canada Dry
Black and white 7 3/4" x 10 3/4" ad for their popular Soft Drinks. There is a picture of a baseball game that has been delayed by Mom bringing out a platter filled with glasses and a bottle each of Canada Dry Root Beer and Ginger Ale. The headline explains that "everyone's stealing home...it's Canada Dry time!" and the picture shows that the first young man has reached the platter and is gulping from his glass as his glove sits on his head, another boy is getting close and the catcher, still wearing his equipment, is lagging behind. The text, using a few baseball terms, describes the thrill of drinking these two flavors and there is a smaller picture of their New Streamlined Bottle with a mention of the True Fruit Orange, the True Fruit Black Cherry and the Lemon-Lime flavors.
June 1956
Good Housekeeping
1
$7.50
View
Other Soft Drink
68

Canada Dry
Full color 9 1/2" x 13" ad with Esther Williams. The ad has a large picture of the attractive starlet wearing a yellow bathing suit and holding a bottle of Canada Dry Ginger Ale as she strikes a pose. Also in the ad are her sons Benjie and Kim choosing which flavor of Canada Dry they want to drink as they play next to a pool. The ad headline says "Get in the Swim...it's Canada Dry time!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$8.00
View
Celeb Female 299
/ Canada Dry

Canada Dry
Full color 9 1/2" x 13" ad for the fact that the best highballs are made with Canada Dry products. The top picture shows an older man and a younger man standing nose-to-nose in disagreement as they hold dissamilar pennants, colors and hats while the headline explains that "They disgree on nearly everything including today's game". It then says that "They agree 1) that their favorite liquor tastes better in a highball 2) tht highballs are better for them and 3) That the best highballs are mixed with Canada Dry". The text talks about the four Canada Dry products that will make a highball better which are Ginger Ale, Club Soda, Hi-Spot Lemon and Quinine Water and the bottom picture shows them happily drinking together at the end of the game oblivious to who had won. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 12, 1956
Life magazine
1
$7.50
View
Other Soft Drink
64a

Canada Dry
Full color 9 1/2" x 13 1/2" ad for their Ginger Ale and their 10 Other Flavors. There is a photo in the ad showing a little boy in a cowboy outfit with his six-shooter in one hand and a bottle of Canada Dry Ginger Ale in the other while behind him are three indians roped together, standing in defeat. The headline claims that "Men of Action need Canada Dry Ginger Ale for a quick-energy lift! Will not upset mealtime schedules!" At the bottom of the page are illustrated three of their ten flavors. It shows True Fruit Orange, Root Bear and True Fruit Cherry.
March 1958
McCall's
1
$7.50
View
Other Soft Drink
93

Canada Dry
Full color 9 1/2" x 13" ad for Canada Dry Sparkling Flavors in Cans. There is a picture of a lady who is soaking wet yet she is laughing, possibly because she is holding a can of Canada Dry Grapefruit Soda in her hand. The ad also shows cans of Orange, Cola, Ginger Ale, Grape, Lemon and Black Cherry. The ad headline claims that "The Face is America...The Taste is Canada Dry". The text claims that this "Real cool young lass. Drenched head to toe. Thirst quenched, too - from big 12-ounce can of sparkling Canada Dry Grapefruit. Or any other Canada Dry Sparkling Flavor. Any other time or place. Cans hold 2 full glasses, carry easy, store easy, chill quickly, no need to return. All your favorite flavors...all with the same fine quality, crisp refreshing taste, lively long-lasting sparkle you expect in any drink made by Canada Dry. At home, play or away - always keep several cans real close at hand. Sparkling Canada Dry flavors taste great in cans".
June 23, 1961
Life magazine
1
$7.50
View
Other Soft Drink
29a

Canada Dry
Full color 9 1/2" x 13" ad for their Grapefruit flavored soft drink. The ad has a picture that shows a tall glass that has been filled with Grapefruit and ice standing between the partially emptied bottle and a grapefruit. In the foreground of the picture is a slightly out-of-focus bottle pouring liquid into an unseen container. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 5, 1963
Life magazine
1
$7.50
View
Other Soft Drink
26a

Canada Dry
Full color 9 1/2" x 13 1/2" ad for their Club Soda and it's value as a companion to your Scotch. There is a picture of a narrow glass partially filled with a drink and, behind it, a slightly, out-of-focus bottle of Canada Dry Club Soda. The headline argues that "This Scotch took years to age in sherry casks, was blended with rare skill, then married in oak, bottled, and shipped 3000 miles. Please don't kill it for a few pennies." The text describes why this product is better by telling us that it "is made of 'polished' water and a balance of 6 minerals, plus perfect pinpoint carbonation."
March 27, 1964
Life magazine
1
$7.50
View
Other Soft Drink
70a

Canada Dry
Full color 10" x 14" ad for their Six-Packs of assorted beverages and their offer for any 5 of 180 LP stereo albums for $3.00. Pictured in the ad are six-packs of Ginger Ale and Orange under the list of all 180 albums that were being offered along with the artists. The list is one that will cause a person to reminescence a bit, both for songs of their youth and for albums seen trying to be sold at garage sales. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1964
Life magazine
1
$7.50
View
Other Soft Drink
63

Canada Dry
Full color 9 1/4" x 12" ad for their Grapefruit flavored soft drink. The ad has a picture of a bottle behind held to the lips of a man and the headline claims that this is "The best shape grapefruit's ever been in". The text discusses how this is just as good for you as grapefruit juice but has a better taste and claims that it will quench your thirst.
June 5, 1964
Life magazine
2
$7.50
View
Other Soft Drink
21a

Canada Dry
Full color 10" x 13 1/2" ad where they say that "We just canned our top salesman". This is under a picture of six of Canada Dry's more unusual products. In the back there is a can of Orange Sodalow calorie Cola, a can of Tahitian Treat, a can of Grapefruit Soda and a can of low calorie Ginger flavor. Some of these are ones that I would expect to see, others are not. The one that is popular is the one that is in front, The Original Pale Dry Ginger Ale. So, the familiar taste that has been seen in bottles since 1906, can now be seen in cans.
June 26, 1964
Life magazine
1
$7.50
View
Other Soft Drink
100a

Canada Dry
Full color 9 3/4" x 13" ad for Canada Dry Grapefruit Beverage Drink. This ad has a photo of two children, a boy and a girl, sharing a bottle of this product as they are each drinking from it with straws. The boy is steadily drinking it while the little girl has turned and, while drinking, is looking towards the camera. The headline claims that this is the "Neatest way to split a Grapefruit in half". The ad then claims that this is "No trick at all. But you should see what we had to do at Canada Dry to come up with that Grapefruit Drink. You know how grapefruit tastes - sassy, some sharp edges, and a little too tart for some folks? We finally found a way to make the flavor behave and still keep the true-fruit goodness. (Look closely at a bottle of Canada Dry Grapefruit and you'll see tiny bits of fruit). Then, of course, we gave it our own pinpoint carbonation. Result: a deliciously refreshing soft drink with a drier, less-sweet taste than any other you've tried. Proof is that it tastes great whether you're thirsty or not. We bet that once you've split a Canada Dry Grapefruit Drink you never will share one again. You'll keep it all to yourself".
October 2, 1964
Life magazine
1
$7.50
View
Other Soft Drink
121

Canada Dry
Full color 10" x 13" ad with a headline that says that "This silly balloon test proves something not so silly about Canada Dry". This thing that it is proving can be identified by the fact that an uncapped bottle of Canada Dry Ginger Ale can have a balloon attached to the top and it will inflate the balloon over a period of time. The ad text says that it is "Silly? It's ridiculous! Who in his right mind would uncap a bottle of Canada Dry Ginger Ale and leave it overnight? But we make Ginger Ale and we have plenty - so we did just that. Next morning, we attached the balloon and shook up the bottle. What you see just proves something we've said all along: the bubbles in Canada Dry last a lot longer". They explain that carbonated drinks just taste better because they have more bubbles. The longer the bubbles last, the longer the drink tastes good.
November 27, 1964
Life magazine
1
$7.50
View
Other Soft Drink
105

Canada Dry
Full color 9 1/2" x 12 1/2" ad for their Diet Ginger. The ad has a picture of a man, dressed as a jockey, standing next to a woman who is probably a model. The ad headline describes them by saying "A lucky couple we know weigh just 107 pounds each, eat like crazy and say to heck with calories. Why do they drink Canada Dry Diet Ginger". The ad text discusses the fine, normal taste of the different flavors offered by Canada Dry. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 22, 1965
Life magazine
2
$7.50
View
Other Soft Drink
33

Canada Dry
Full color 9 3/4" x 13 1/2" ad for their Canada Dry Ginger Ale. This is an unusual ad, the picture shows a sandwich with a bite taken from it in the front of the ad and a bottle of Canada Dry Ginger Ale standing behind it. Humph. Speaking about the sandwich, the headline identifies it by saying, "Now that's a rye and ginger!". The ad then says that "You make an honest sandwich, we make an honest soft drink to go with it. Canada Dry Ginger Ale. We search the world over for the finest ginger, then age and blend it two years before we even begin to bottle it. Since 1906, folks have opened 20 billion bottles to enjoy the light, dry flavor of Canada Dry Ginger Ale. Can't you just taste it, comin' through the rye?"
July 16, 1965
Life magazine
1
$7.50
View
Other Soft Drink 122

Canada Dry
Full color 9 3/4" x 13 3/4" ad for Canada Dry Ginger Ale. This ad shows a male hand holding three bottles of Canada Dry Ginger Ale, yes, I said three of them, and he is removing the bottle tops with a church key, one by one. The ad headline claims that this is "The only soft drink that doesn't treat you like a kid". It then claims that "When you're thirsty you don't need a soft drink that tastes syrupy sweet. Try a bottle of Canada Dry Ginger Ale, cold and straight from the bottle. For a refreshing way to chase a thirst, nothing matches that light, pale-dry character in the green bottle. It's great. No kidding".
April 22, 1966
Life magazine
1
$7.50
View
Other Soft Drink 124

Canada Dry
Full color 10" x 13" ad for their Ginger Ale. There is a large picture of a male hand holding a bottle of this product to the bottle cap opener (remember them kids) and popping the top off. The headline calls this "The only soft drink that doesn't treat you like a kid" and the text talks about how it "cuts through your thirst with the tart taste of ginger". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 16, 1966
Life magazine
1
$7.50
View
Other Soft Drink
61

Canada Dry
Full color 8" x 11" ad for Canada Dry's Club Soda, Ginger Ale and Quinine Water. This ad appears to be taken from the page of a newspaper with the top of it saying "Extra. America's Going Dry". Below these words there is a photograph showing five young women, three dressed in clothes from the Thirties and holding automatic rifles, and the other two dressed in bathing suits appropriate for the Thirties too. They are sitting on a beach with the ocean behind them as, before and around them, is an open case stating Canada Dry with assorted bottles of the prementioned products scattered around. Each of the girls also seem to have a glass filled with of their choice. The ad text says that "For your thirsty summer mob: a slug of gin in a high glass of Canada Dry Ginger Ale. It's called a Dry Gin Buck. Use Diet Ginger Ale if you want to, Slim. Or try a big shot of vodka splashed with C.D. Ginger Ale. It's called a Russian Bubble. For the Scotch-loving clan, fling in some Canada Dry Club Soda. All this hot summer, Canada Dry Ginger Ale and Club Soda are the mixers that make it".
July 1968
Playboy magazine
1
$7.50
View
Other Soft Drink 123

Clicquot Club
Full color 9 1/2" x 13 1/2" ad for their Pale Dry Ginger Ale. The ad has a picture of a table that contains a bottle of Clicquot Club Pale Dry Ginger Ale, a glass filled from this bottle, a container of ice cubes and cherries on a plate and loosly lying on the table. The text compares the cherries to Clicquot Club in that both taste better after they have been aged. The text mentions a few other "ingredients" that have made this product for "over 50 years a favorite". We are told that it also comes in "All other Popular Flavors including Cola - also Sparkling Water".
March 3, 1947
Life magazine
1
$8.00
View
Other Soft Drink
82

Crush
Black and white 2 1/2" x 13 1/2" ad that is for the Crush Soft Drink. This ad starts off with the question, "Tired?" over a drawing of a lady sitting on her sofa, tools at her knees and a bottle of Orange Crush held in front of her. The ad says that you could "Drink Orange Crush and feel fresh" and "The fresh fruit flavor of Orange CRUSH makes you feel fresh! Ask for Orange CRUSH in the patented flavor-guarding bottle". In the box next to the drawing of the Orange Crush Company Bottle it says "Natural Color. Natural Flavor. Juice of tree-ripened Valencia Oranges, orange peel, citric acid from lemon juice, sugar syrup, filtered carbonated water...that's Orange-CRUSH".
June 19, 1944
Life magazine
1
$8.00
View
Other Soft Drink
118

Crush
Three color 5 1/4" x 13 1/2" ad for their Orange-Flavored Carbonated Beverage. There is a drawing of a smug young man with a happy smile on his face as he holds up a Brown Bottle of this popular drink. The headline has him thinking "Me for Crush" and there is a small picture of Crushy holding up a sign that lists the ingredients in this product that they want you to know about.
July 21, 1947
Life magazine
1
$8.00
View
Other Soft Drink
80a

Crush
Full color 9 1/2" x 13" ad for the four different flavors of Crush. The ad has a picture of four glasses holding scoops of ice cream and standing on a reflective table while the contents of four bottles are being poured into them. These bottles are bottles of Orange Crush, Grapefruit Crush, Strawberry Crush and Grape Crush. The ad headline asks "Thirsty? Crush that thirst!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 24-31, 1963
Saturday Evening Post
0
$7.50
View
Other Soft Drink
48

Temporarily
Sold Out

Diet-Rite
Full color 9 1/2" x 13" ad for their Low-Calorie Cola. The ad has a picture of a lady with a dismayed look on her face holding up an empty cardboard six-bottle carton of Diet-Rite Cola. The caption under this picture asks "Who's drinking all that Diet-Rite Cola?" and answers it with a smaller picture of a father and two laughing kids each holding a bottle of Diet-Rite Cola and the word "Everybody!".
February 12 &
June 18, 1965
Life magazine
3
$7.50
View
Other Soft Drink
45a

Diet Rite
Full color 10" x 14" ad that has us trying to answer "Who's drinking all that Diet Rite Cola?" There is a picture at the top of the ad of a young boy sitting there very disgustedly with his hands on the side of his head. He is looking out at all of the empty bottles of Diet Rite Cola. The answer to that first question of the ad is "Everybody". the ad continues by saying that Everyone in the family is drinking Diet Rite Cola because it is by far the best tasting cola of all".
April 16, 1965
Life magazine
1
$7.50
View
Other Soft Drink
99a

Diet-Rite Cola
Full color 10" x 13 1/2" ad for Diet-Rite Cola. The headline at the top of the ad asks, "Who's drinking all that Diet-Rite Cola?". Beneath that, pictures show four different adults, all at different places, all enjoying a bottle of Diet-Rite Cola. In fact, the ad answers the question for us, "Everybody!". We are told that "Diet-Rite is the new family favorite of millions - the best-tasting cola you can buy. Better-tasting than old-time favorites...or their low-calorie offshoots. No sugar at all. Less than 1 calorie per bottle. Bring home a carton of Diet-Rite Cola for your family...today". And, in case your are unsure of just what to buy, there is a picture of a six-pack of this product just sitting there, and it even says Sugar Free on it.
July 2, 1965
Life magazine
1
7.50
View
Other Soft Drink
69a

Diet-Rite
Full color 9 1/2" x 13" ad for "America's No. 1 low-calorie cola". This ad has pictures of four people; two women, a man and a young boy, happily drinking bottles of Diet-Rite Cola in answer to the headline question "Who's drinking all that Diet-Rite Cola?". The ad text talks about the good taste of this product and the fact that it contains no sugar at all and that it's the family favorite of millions.
September 7, 1965
Look magazine &
November 3, 1965
Life magazine
1
$7.50
View
Other Soft Drink
59a

Diet-Rite Cola
Full color 10" x 13" ad for their Sugar Free Low-calorie Cola. There is a picture of a man identified as Keith Wegeman who is standing with boots and other fishing gear on with his feet in the edge of a creek drinking from a bottle of Diet-Rite Cola. According to the text the reason he is drinking this brand is because it has "Real old-time cola taste and no sugar at all". The claim is made that this is the only one of the "world's 4 leading colas" that has this taste with no sugar at all.
September 6, 1966
Look magazine
1
$7.50
View
Other Soft Drink
65a

Diet-Rite Cola
Full color 9 1/2" x 13" ad for this Sugar-Free Cola. The ad has a picture of jazz musician Paul Horn in a pin-striped suit sitting and smiling at the camera as he rests his opened bottle of Diet Rite Cola on his sheet music and holds his woodwind instrument in his left hand. The ad headline says "Diet-Rite Cola...the one with the wonderful taste!" and the text calls it "America's No. 1 low-calorie cola".
March 10, 1967
Life magazine
3
$7.50
View
Other Soft Drink
53a

Diet-Rite
Full color 10" x 14" ad for their Sugar Free Cola. This ad has a picture of a lady identified as Tanya Morgan, Ballet Dancer wearing a tight black leotard and holding an open bottle of Diet-Rite Cola in front of her smiling face. The headline calls it "Diet-Rite Cola...the one with the wonderful taste!" and claims that it has "Real old-time cola taste - and less than 1 calorie to its name".
April 21, 1967
Life magazine
2
$7.50
View
Other Soft Drink
58a

Dr. Pepper
Full color 5" x 13 1/2" ad for this product that they were claiming was The Best Defense against Spring Fever. The ad has a picture of, what looks like a picnic, and a smiling couple are standing closely to an ice-filled cooler stocked with bottles of Dr. Pepper. The girl has already opened her bottle of Dr. Pepper and consumed some of it and the young man, moving cautiously and deliberately, is just pulling his bottle of Dr. Pepper from the bed of ice. The text asks "Drowsy Ho-humms? Chase 'em away" with a Dr. Pepper that it calls "an original creation." They make the claim that drinking this product will allow you to "be efficient for work" and urges you to "Drink a bite to eat daily at 10, 2 and 4 or anytime you're hungry, thirsty or tired." The label claims this product is "Good for Life!"
April 1947
Holiday
1
$8.00
View
Other Soft Drink
89

Dr. Pepper
Full color 10" x 13" ad with a picture of a bottle cap under glass. The headline says "Free! Genuine Dr. Pepper bottle cap". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 16, 1959
Life magazine
1
$7.50
View
Other Soft Drink
4a

Dr. Pepper
Full color 9 1/2" x 13 1/2" ad that laments the fact that the Secret Formula for Dr. Pepper is no longer secret. There is a drawing of a distraught older gentleman who is holding up a bottle of Dr. Pepper with the headline asking "Who Blabbed?". It continues by saying that "Dr. Pepper's secret formula slips out - and pandemonium reigns in the soft drink industry!". The text talks about the 75 years of success keeping the formula secret despite attempts by beautiful women and sinister strangers, even small creatures from outer space. But now "somebody blabbed" and the fact that Dr. Pepper contains E-MC2 is common knowledge and the other soft drink companies are working to make their products taste like Dr. Pepper.
February 22, 1960
Life magazine
1
$7.50
View
Other Soft Drink
78a

Dr. Pepper
Full color 9 1/2" x 12 1/2" ad for this different-tasting soft drink. The ad has a close-up picture of a lady who is holding a bottle of Dr. Pepper in her hand and she is slyly looking to her right, with a smile on her face, at three small bottles of Dr. Pepper that seem to be floating in the air. The ad has a caption that says "Great smiles..." and the arrow points to her and "from these bottles flow" and the arrow points to the three bottles of Dr. Pepper. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 24, 1961
Life magazine
1
$7.50
View
Other Soft Drink
39a

Dr. Pepper
Full color 9 1/2" x 13" ad for Dr. Pepper Soft Drink that also introduced their Pleasure Island Contest. The ad starts by saying that you could "Win Your Own Tropical Island In The Dr. Pepper TREASURE ISLAND Contest". The ad claims that there were 1316 other valuable prizes in this contest and there were a lot of very good choices there. There was a place where it showed a bottle of Dr. Pepper and, it said, "The Grandest Prize Of All - A frosty cold bottle of Dr. Pepper. Good with food, good with fun, good anytime"
June 23, 1961
Life magazine
1
$7.50
View
Other Soft Drink
28a

Dr. Pepper
Full color 10" x 13 1/2" ad with a drawing of a young man buried in a ton of money. He has a very worried look on his face which, along with his hands, is the only part of him that can be seen. His hands are grasping a bottle of Dr. Pepper and the sign that is attached to this picture is "Please stop sending us money!". The descriptive part of the ad says there is "No need to order Dr. Pepper by mail any more...it's almost sure to be on sale in your town by now. Start looking!". It is being said that until this year, Dr. Pepper has not been available everywhere. That meant that lots of people have been sending direct to Dallas for their supply of this precious drink. They feel that Dr. Pepper has become America's more-than-refreshing soft drink. The feeling is that if you haven't been able to find Dr. Pepper in your town, you just haven't looked everywhere.
August 22, 1960
Life magazine
1
$7.50
View
Other Soft Drink
102

Dr. Pepper
Three color 9 1/2" x 13" ad for the soft drink that's different. The ad, which is drawn by Johnny Hart, has a four frame cartoon of Harmon. He comes upon a rock as an idea pops into his head. He dives into it with a hammer and a chisel and comes up with a stone bottle of Dr. Pepper. As he walks away with the bottle under his arm he admits "...now I'll have to invent the bottle opener." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1962
Life magazine
0
$7.50
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35

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Dr. Pepper
Full color 9 1/2" x 13" ad for Dr. Pepper Soft Drink and their contest. The ad has a BC cartoon that relates to the contest where the Grand Prize was a Solid Gold Dinosaur and $10,000 cash. There were also 610 other prizes too, just in case you were wondering. The cartoon showed BC there talking to his friend, Harmon, and he says "Don't worry, Harmon - we'll get you a new pet!". Standing behind BC is the Dinasour, who is there with a bottle of Dr. Pepper in his hands and he asks "Where else can you gat a free me?". The different portions of this ad say things like "Give This Poor Creature A Home!", "The Different Soft Drink Does It Again!" and a "Great Party Idea**Have A 'Caveman Cookout".
June 29, 1962
Life magazine
1
$7.50
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34a

Dr. Pepper
Three color 9 1/2" x 13 1/2" ad for their Soft Drink with an Exclamation Point. This ad has four cartoons drawn by Johnny Hart with characters from his Harmon comic strip. The first frame shows a caveman being stopped by another who demands "Halt! Give the password!" as he holds a big club. The caveman who has been stopped responds "It's different I like it" which results in the third frame with a club to the head. In the fourth frame as the man with the club walks away the man who had given the incorrect password mumbles from the small pile of debris he has been relageted to "Wouldn't 'cha know - I left off the exclamtion point". The text explains that the exclamation point shows a difference, just like Dr. Pepper is. The ad also mentions that each carton has information on getting Dick Clark's "All Time Hits" Volume 4.
March 22, 1963
Life magazine
2
$7.50
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71a

Dr. Pepper
Three color 9 1/2" x 13" ad for their Regular and Dietetic soft drinks. This ad has a four-frame cartoon of Harmon drawn by Johnny Hart. The ad headline says that Dr. Pepper is "Distinctively Different...for today's light'n lively taste" and the text mentions that it is a blend of fruit flavors. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 22, 1964
Look magazine
1
$7.50
View
Other Soft Drink
51a

Dr. Pepper
Full color 9 1/2" x 13 1/2" ad with a cartoon strip by Johnny Hart of Harmon. This ad reinforces the fact that Dr. Pepper is "Distinctively Different...for today's light'n lively taste". The cartoon shows two cavemen standing at a "Drinks" vending machine with stone coins in the hands of one of them. He turns and asks his friend "Do you want Brand X" and receives a negative reply. He tries "Brand Z" and receives a very negative reply. Finally he gets to the third choice and asks "Then how about a Dr...." but is interrupted at this point by a dinosaur who pops his head over a hill and offers "Zonk!". The last frame shows the dinosaur with his tongue out, standing next to the second man who is offereing the advice "Better make it two". There are three pictures of a young couple shooting arrows pretty accurately into a target while drinking Dr. Pepper as the text talks about the taste of a cold Dr. Pepper. It also mentions their low-calorie Dr. Pepper and shows a picture of both bottles standing next to each other with the low-calorie product labeled dietetic.
August 20, 1965
Life magazine
1
$7.50
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86

Dr. Pepper
Full color 10" x 12 1/2" ad for Dr. Pepper Soft Drinks. This ad has a photo of a proper Nineteenth Century couple sitting on a wicker bench as they discretely court as the headline asks "What's a doctor doing in the soft drink business, anyway?". The text answers by saying "How'd a soft drink ever get a name like Dr. Pepper anyway?" Well, one thing is for certain, we didn't just pick that name out of thin air. No sir. There's a story behind it. Once in a small town in Virginia lived a young lad who worked as a soda jerk for a prominent Virginia pharmacist named Pepper. Dr Pepper. The good Doctor had a daughter. Before he realized it, the young lad had fallen in love. And so had the daughter. They decided to wed. The good Doctor would not hear of it, and he fired the lad and sent the daughter away to school. The young boy ran off to Waco, Texas and there, once again, he sought employment as a soda jerk. While experimenting at his trade, he hit upon a soft drink that soon became the favorite of Waco residents. And its fame spread far and near. "It's taste," they said, "deliciously different from all others." And because of the story so often told over a glass of the lad's now famous drink, the good residents of Waco labeled it Dr. Pepper. And that dear friends is the truth about Dr. Pepper at last". That's the story the way that I've heard it!
May 8, 1970
Life magazine
1
$7.50
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11a

Dr. Pepper
Full color 10" x 13" ad shows an old lady fortune teller sitting on her old chair with her black cat next to her and she is saying "I got the most complete horoscope of my life from Dr. Pepper. I highly recommend it".
June 5, 1970
Life magazine
1
$7.50
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2a

Evervess
Full color 9 1/4" x 12 1/2" ad for their Sparkling Water. The ad has a drawing of three people sitting next to a small yellow airplane parked on a grassy field. The headline. referring to the plane owner, says "He pays $6,000 for his plane...yet only 5 cents for the best sparkling water". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 25, 1947
Life magazine
1
$8.00
View
Other Soft Drink
24a

Fanta
Full color 4 3/4" x 13" ad for their Orange Soda. The ad has a picture of a clown with an orange for a face riding a unicycle while drinking from two bottles of Fanta Orange Soda and trying to balance a third on the toes of his right foot. The ad headline begins the text by saying "Fanta! Bright Orange Flavor" and the ad explains that it takes nature months to ripen an orange to it's tasty color yet you can achieve this in seconds by opening a bottle of Fanta. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 24-31, 1963
Saturday Evening Post
1
$7.50
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47a

Hires
Black and white 9 3/4" x 13" ad that is for Hires Root Beer. This ad has a photo of a little boy and a little girl sharing a table in a soda shop for a Hires Root Beer. It looks like they are just about done and the boy, sitting there with his legs crossed, raises his hand and says "Check, please!". It shows a bottle of the product sitting in front of them and the ad says that it costs "5 cents 2 Glass Size or 10 cents Family Size". Then the ad says that "Because of the real Root Juices Hires Has A Finer Flavor than Imitation root beers". It then says that "The different, finer flavor of Hires wins you - the reason for its superiority is that it is made with real Root Juices. Hires holds top place by its sheer superiority. One sip proves it. Order a few bottles from your grocer today or drink it at restaurants of refreshment stands. You'll enjoy its natural, wholesome flavor". The ad mentions the label having an "RJ" on it and says that "The R-J on the label is for your protection - a guarantee of real Root Juices in Hires Root Beer".
June 21, 1937
Life magazine
1
$9.00
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111

Hires
Black and white 5" x 13" ad for their Root Beer with tang. The ad has a picture of an opened bottle of Hires Root Beer that is still full and standing next to a glass that has been filled with Hires Root Beer. I don't think the company was promising that you would get this much value for your money but they did promise that you would get "The TASTE that is pleasing. The TANG that's refreshing". The ad also mentions the It's Heidt Time for Hires radio show on Monday nights on the Blue Network. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1944
Life magazine
1
$8.00
View
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46a

Hires
Black and white 4 1/2" x 6" ad for their Root Beer. The ad has a picture of a bottle of Hires standing next to a filled glass. The ad contains the little ditty "Tip the bottle...fill the glass...and treat your thurst to the TASTE that is pleasing the TANG that's refreshing".
May 22, 1944
Life magazine
0
$8.00
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18

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Hires
Black and white 5" x 6 3/4" ad for their Root Beer. The ad has a drawing of a young couple preparing for Christmas. The woman is sitting at a table wrapping presents and the man comes in bearing a platter with two full bottles of Hires and two glasses. The headline proclaims "Hires to You!" and the text talks about knowing when a person needs a break and knowing what would make it worthwhile.
December 16, 1946
Life magazine
1
$8.00
View
Other Soft Drink
87

Hires
Black and white 5 1/4" x 7" ad for their Root Beer. The ad has a picture of a party with several couples. One lady is bringing around a tray filled with empty glasses and bottles of Hires. The ad has the headline "Hires to you!".
February 3, 1947
Life magazine
1
$8.00
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19

Hires
Full color 5" x 13 1/2" ad for their refreshing Root Beer. The black and white picture shows two table tennis paddles, or ping pong if you will, lying at the net with the ball rolled up against the net. The headline asks "Got a minute?" and gives the refreshing suggestion to "Have a Hires!" and shows a bottle and two filled glasses in color. The text mentions the many places and ways you can get Hires and reflects that "It makes a minute mean so much".
May 22, 1950
Life magazine
1
$7.50
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81a

Hires
Full color 9 1/2" x 12" ad for Hires Root Beer. The ad has a drawing of a bottle of Hires being poured, foam and all, into a glass. There is also a three frame cartoon with the captions "If apologies are due you", "If a bandit should pursue you", and "If a pretty girl would woo you". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 21, 1951
Life magazine
1
$7.50
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13a

Hires
Full color 9 3/4" x 13 1/2" ad that asks us to "Top it off with Hires...An Adventure In Refreshment". The largest picture in the ad shows a family of four enjoying a day in the water as they fish and enjoy their day on a boat with one sail. The boys are clad in life-jackets and are busy fishing as their mother stands there looking on as she holds a nearly full bottle of Hires. The father is sitting back smugly in sunglasses and with his own bottle of Hires just enjoying the fun that his family is having. There is a smaller picture at the top of the ad that shows this same family preparing to fish while the father is sitting in a very small rowboat and the other three are pondering how and where to get in. The ad says that "When the family takes a voyage in the Treasure Island tradition, Hires has to aboard. The zesty refreshment of Hires is as out of the ordinary as a chest of pirate treasure, and a whole lot easier to discover. No pirate gold can buy a better beverage. Begin your holiday with an adventure. Cast off with Hires...an adventure in refreshment! Hires...the world's best selling root beer".
June 29, 1959
Life magazine
1
$7.50
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107

Mission
Full color 10" x 13 1/2" ad for their Orange Soft Drink and a Contest they were having at this time. The headline urges you to "Hit the California Jackpot" and gives three lines of an advertising jingle and challenges you ro write the best line to finish it up. The text explains that each winner received three prizes; one for Mom & Dad, one for a teenager and one for the small fry. It explains what the Grand Prize was; a 5 acre California Orange grove along with a Crosley Super Sports Car and a Rancho Cart and pony, and shows what the Second, Third and Fourth place prizes were.
May 19, 1952
Life magazine
1
$8.00
View
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72a

Mission
Three color 5" x 14" ad for their Orange Soft Drink with the California Sunshine Flavor. This ad was advertising a contest they were having where you were asked to write the last line for a Mission Orange jungle. The jingle began with Mission Orange tastes just right!...Drink it morning, noon or night...This sunny California treat... with the next line waiting for a response from the winner. The text mentions that they were offering 1728 total prizes with many designated for Mom and Dad, for Teenagers or for Small Fry. These prized included a 5 acre California Orange Grove, a Crosley Super Sports Car, a Rancho Cart and Pony, Benrus Sweetheart Watches, F.T.D. Flowergram, Californian Suede Jacket, Evans Table lighters, Sportshirt by Bardon of Hollywood, Wen-Mac Aeromite, Cory Coffee Brewer, Eversharp Star Reporter Pen and cases of Mission Orange.
June 30, 1952
Life magazine
1
$8.00
View
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67a

Nesbitt's
Three color 5" x 13" ad for their Soft Drink made from real oranges. The ad has a drawing of a professor working in a chemistry lab and holding up a bottle of Nesbitt's under the words "Don't say orange, say Nesbitt's". The text claims that "Everyone - boys, girls, mothers and dads...will love Nesbitt's" and asks you to look for their distinctive carton.
August 15, 1955
Life magazine
1
$8.00
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30

Poland
Black and white 4 1/4" x 6 1/2" ad for their Water and Club Soda. There is a drawing in the ad of a bottle of Club Soda marching around the edge of a platter containing two glasses of mixed drinks protecting them from the evils of Alkali, Rust and Sulphur which lie waiting for a chance to tarnish the taste of your drink. The headline says that it is "On Duty twenty-four hours a day" and that the quality of this product "Adds the Velvet Touch to three fingers". The text explains that they are made from Poland Water which is "one of the world's purest Natural Waters".
February 1937
Town & Country
1
$8.00
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88

Rose
Black and white 7 3/4" x 10 3/4" ad for their Lime Juice which is imported from England. There is an eight frame cartoon of a man who is sitting alone at a table at a bar holding a drink. He is lamenting how the world seems to keep on catching up with him but he thinks that he is ahead of it now because he has discovered the secret of making the perfect Gimlet. In the last frame he realizes that fame is fleeting and that he holds this secret only "Until the advertising boys get a hold of it". As the man said, at the bottom of the ad is printed the recipe for the ever-elusive perfect Gimlet.
June 1959
Holiday
1
$7.50
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97

Rose
Black and white 8" x 11" ad that questions just what kind of drinks Rose's Lime Juice is actually made for. There is a picture of a lady dressed very casually as she holds a glass to her lips. This lady is in a darkened room, probably a night club, and she has on a matching pair of pants, coat and bikini top and she has on a pair of sunglasses. The headline asks "If Rose's is made for gimlets, what's it doing in a daiquiri?" To research that question some more we must read the text. "Our tropical limes are fickle lovers. Mix with gin. Perfect love. Ecstasy. Mix with rum. Why, it's as good as with gin! (Oh cruel, fickle, West Indian Lime.) Perhaps the tropics have something to do with it? Maybe the hot Caribbean sun and the caressing sea breezes make our fat, luscious limes kind of restless. They are certainly the most devilish limes ever squeezed into a bottle. Their tart-sweet taste just seems to bring out the calypso in the most prudish of ingredients. We'll continue to put the gimlet recipe on the Rose's Lime Juice bottle, like always. One part Rose's to 4 or 5 parts gin or vodka. Then we'll sit back and await the "Dear John" letters that go something like this: 2 parts light rum, 1 part Rose's, a dash of sugar, makes the best daiquiri I ever had. Sorry, gin. Poor gin".
August 1966
Playboy magazine
1
$7.50
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106

Royal Crown Cola
Three color 4 3/4" x 10 1/2" ad with Veronica Lake. There is a picture of this attractive actress taking a break sitting on a step ladder holding a partially empty bottle of Royal Crown Cola as the text tosses off a little rhyme. It says "The lovely LAKE with the famous hair...Has very little time to spare...So when she gets a breathing spell...Royal Crown Cola sure tastes swell". The text mentions that she took the "famous cola taste-test" a year ago and has chosen to drink Royal Crown Cola ever since whether she is working on movies or doing war work. The ad mentions her new movie So Proudly We Hail.
September 1943
Good Housekeeping
1
$8.50
View
Celeb Female 353
/ Royal Crown Cola

RC Cola Full color 10" x 13" ad with Bob Hope that shows several photographs of Bob with the headline stating "This cola is my winnah!". The ad also mentions his new movie "Let's Face It". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 27, 1943
Life magazine
1
$8.50
View
Celeb Male 19
/ RC Cola

Royal Crown Cola
Full color 9 1/2" x 12" ad with Betty Grable lying on a beach towel holding a bottle of Royal Crown Cola. The ad headline has her saying "M-m-m-m- Tastes Best!". This ad is larger than my scanner bed so the outer edges of the ad will not appear in the scanned view.
March 13, 1944
Life magazine
1
$9.00
View
Celeb Female 111
/ RC Cola

Royal Crown Cola A 5 3/4" x 14" three color ad with Dorothy Lamour holding a thermometer that is stuck to 100 degrees and a bottle of Royal Crown Cola perched on top of it. The ad has her saying that "A treat in the heat, Tastes best, it's neat". The ad also mentions her new movie And The Angels Sing, which was "A Paramount Picture" and has her urging "Let's do our part and turn more heat on the Axis! Remember - each War Bond we buy brings victory that much closer. So, let's get in the fight and buy more Bonds". May 29, 1944
Life magazine
1
$8.50 View
Celeb Female 7
/ RC Cola

Royal Crown Cola
Three color 5 1/2" x 14" ad that is for Royal Crown Cola Soft Drink with Actress Ann Rutherford. The top text has Ms. Rutherford saying that it "Serves me right! Tastes best, but quite!". It then says that "Miss Rutherford agreed to test; Cola drinks, the nation's best; She said that one was "really slick" - ; Yes, Royal Crown Cola was her pick!". It then has a picture of her, holding a tennis racket under a picture of one of the bottles of Royal Crown Cola, and it mentions that she was starring in Murder In Bermuda, a 20th Century-Fox picture. Near the bottom of this ad, it has her take on World War II, saying thata "'We're going to get the Axis,' says Ann, 'but we'll all have to do our part. Our boys at the front are doing all they can. It's up to us at home to buy more than before in the 5th War Loan!'".
June 19, 1944
Life magazine
1
$8.50
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120

Royal Crown Cola
Black and white 10" x 14" wartime ad for Royal Crown Cola, the soft drink that tells you "How to get your 'Second Wind' for 5 cents". The ad has photos of four different people; a sub-machine gunner, a parachute maker, an Air Raid Warden and a Jeep driver, whose jobs were important enough to keep them going. The text claims that "Every American needs his 'second wind' today. Join the more than 39,000,000 who find it daily by calling for a 5 cent soft drink. Enjoy the moment of relaxation it brings...the feeling that you're fresh and ready to tackle the job again. As you know, the war makes me harder to get than I used to be. But every time you do find me, you'll discover I'm still being made right to taste best...still the cola that's best by taste-test".
unknown
1
$8.00
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23a

Royal Crown Cola
Three color 5 1/2" x 13" ad with Shirley Temple. Ad mentions her new movie "I'll Be Seeing You" and throws in a little push for War Bonds. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 12, 1945
Life magazine
1
$8.50
View
Celeb Female 22
/ RC Cola

Royal Crown Cola
Full color 9 1/2" x 13" ad with actress Linda Darnell. The ad has a picture of the actress in a pair of yellow shorts and a shirt tied at the waist holding a bottle of RC while she utters the words "RC tastes best". There are two other pictures of the actress, one talking about her taking a taste-test and choosing RC Cola and the other has her talking about buying War Bonds to help win the war. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 2, 1945
Life magazine
0
$9.00
View
Celeb Female 213
/ R. C. Cola

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Royal Crown Cola
Black and white 9 1/2" x 14" ad with actress Joan Crawford. The ad has a copy of a congratulatory letter from The Bottlers of Royal Crown Cola to the actress for winning the Academy Award of 1945. The ad also contains photos of her and other stars who have appeared in RC Cola ads. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 8, 1946
Life magazine
0
$8.50
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Celeb Female 195
/ RC Cola

Temporarily
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Royal Crown Cola
Full color 9 1/2" x 12 1/2" ad that features Lucille Ball wearing a two-piece bathing suit and sitting on an inflatable swimming-pool fish while she holds a bottle of the product. The ad headline has her saying "R C tastes best". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
July 15, 1946
Life magazine
0
$9.00
View
Celeb Female 110
/ RC Cola

Temporarily
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Royal Crown Cola
Three color 5 1/4" x 14" ad with movie star Hedy Lamarr being shown in five different poses. The ad headline has her saying "'RC tastes best!' says Hedy Lamarr". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 8, 1947
Life magazine
0
$8.50
View
Celeb Female 190
/ RC Cola

Temporarily
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Royal Crown Cola
Three color 5 1/4" x 13" ad with Lauren Bacall. The ad has five pictures of the popular starlet with a caption about RC Cola by every one. The bottom one shows her picking Cup X in the blind taste test and the caption reminds us that "RC is the quick way to say...Royal Crown Cola". This ad also mentions her movie "Dark Passage". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 3, 1947
Life magazine
1
$8.50
View
Celeb Female 56
/ RC Cola

Royal Crown Cola
Three color 5" x 14" ad with Paulette Goddard. The ad has a picture showing her head and hand holding a bottle of RC Cola and three other pictures of her standing, lying down and taking the taste test more than six years before. The text claims that she chose Royal Crown Cola then and has used it in her house ever since. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 14, 1948
Life magazine
1
$8.50
View
Celeb Female 309
/ RC Cola

Royal Crown Cola
Black and white 5" x 13" ad with Betty Grable. The ad has six pictures of the actress (but only three views) and has her saying "RC tastes best!" as it mentions the movie The Beautiful Blonde From Bashful Bend. The ad mentions that "Only RC gives you All 3!" and talks about 1) Cool refreshment, 2) Two full glasses and 3) Best by Taste-Test flavor. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1949
Life magazine
1
$8.50
View
Celeb Female 290
/ RC Cola

Royal Crown Cola
Black and white 10" x 13" ad with Ginger Rogers. The ad mentions her movie "Legal Bride" and describes her fondness for this popular soft drink. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 17, 1950
Life magazine
0
$8.50
View
Celeb Female 53
/ RC Cola

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Royal Crown Cola
Black and white 9 1/2" x 13 1/2" ad for Royal Crown Cola with actress Gene Tierney. The ad has two pictures of her, one a snapshot and the other a larger picture with her holding an opened bottle of Royal Crown Cola. In this ad she claims that "RC makes you feel like new!" and that when she compared the leading colas in an "impartial taste-test and RC won my vote". The ad also mentions her new movie On The Riviera.
April 9, 1951
Life magazine
1
$8.50
View
Celeb Female 350
/ RC Cola ad

Royal Crown Cola
Black and white 5" x 13 1/2" ad with actress Shelley Winters holding up a bottle of Royal Crown RC Cola while standing under a picture of herself. The ad headline has her saying "RC makes you feel like NEW". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 6, 1951
Life magazine
0
$8.50
View
Celeb Female 236
/ RC Cola

Temporarily
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Royal Crown
Full color 9 1/2" x 13" ad for their for their popular Cola. There is a large picture of a blonde ice-skater in a blue sweater and a purple dress olding her arms up, one of which has a bottle of Royal Crown Cola in the hand. The ad headline says that "RC makes you feel like new!" and there are three smaller pictures of this lady skating with short captions. One claims that RC is the best in a taste test and another claims that you can get two full glasses from each big bottle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1951
Life magazine
1
$8.00
View
Other Soft Drink
49a

Royal Crown Cola
Black and white 5" x 10 3/4" ad for the Soft Drink that Makes you feel like New!. There is a picture of actress Constance Smith leaning forward as she holds an opened bottle of this prosuct. The ad claims that the "Big Bottle" is large enough to fill two glasses and gives instructions for an RC Cooler.
September 1952
Good Housekeeping
1
$8.00
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Other Soft Drink
95

Royal Crown
Full color 10" x 14" ad for the soft drink that makes you "feel like NEW". There is a large picture of a majorette standing with her arms up with her baton in one hand and a bottle of Royal Crown Cola in the other. There are smaller pictures of her marching and tossing her baton with the text telling is that "RC is the best by taste test too" and that there are "Always two Full Glasses in the Big bottle - everywhere!".
December 1, 1952
Life magazine
1
$8.00
View
Other Soft Drink
66a

Royal Crown Cola
Black and white 9 1/2" x 13 1/2" ad for their popular Soft Drink. There are several drawings of an attractive lady in a dark one-piece bathing suit diving, kneeling and performing acrobatic stunts as the headline assures you that "RC makes you feel like NEW". The ad mentions several times that Royal Crown is the "Best by Taste-Test", that you get "Always 2 full glasses in the BIG bottle!" and urges you to "Save! Buy RC...buy the carton!".
July 27, 1953
Life magazine
1
$8.00
View
Other Soft Drink
84

Royal Crown Cola
Full color 9 1/2" x 13 1/2" ad has a drawing of a lady in a yellow swimsuit lying in a chair against a black background enjoying a bottle of RC Cola. There is a good drawing of the old-time bottle being used at that time. The ad headline asks you to "Enjoy today's modern...today's new...RC". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 21, 1955
Life magazine
0
$8.00
View
Other Soft Drink
17

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Royal Crown Cola
Black and white 5" x 13" ad for New RC. The ad has a picture of an attractive lady in a bathing suit that makes her hourglass figure very apparent. The ad headline claims that "No other cola is so low in calories yet tastes smack so good!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 15, 1955
Life magazine
1
$8.00
View
Other Soft Drink
31

Royal Crown Cola
Full color 9 1/2" x 13" ad for this popular Cola and their summertime offer of an RC Picnic Bag. The ad has a picture of a beach towel laid out on a sandy surface with a six-pack of Royal Crown Cola bottles on the towel next to a Picnic Bag unzipped so that everyone can see that it is big enough to hold another six-pack and assorted sandwiches. The caption claims the actual Retail Value is $3.00 but you could get it for only $1.25 with 6 RC bottle caps. The ad mentions some of the features of this product and contains a coupon that could be mailed in once it was filled out.
June 23, 1958
Life magazine
1
$7.50
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Other Soft Drink
83

Royal Crown Cola
Full color 10" x 13" ad shows a nurse sitting at a desk and she says to the readers "RC? I prefer it.". At the front of the picture is a bottle of Royal Crown Cola next to a filled glass being brought to the attention of this prim young lady. The text describes this product as tasting as good as it does because it is made from fresh, protected concentrate instead of perishable syrup".
February 23, 1959
Life magazine
2
$7.50
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Other Soft Drink
8a

Royal Crown Cola
Full color 10" x 13" ad shows a little girl all dressed up sitting in a plush chair holding her hat in her hands. Somebody is walking toward her carrying a platter with a bottle of Royal Crown Cola and a glass that has been filled from the bottle. The little girl has a broad smile on her face as she sees this coming and says "RC. I love it". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. May 11, 1959
Life magazine
1
$7.50 View
Other Soft Drink
1a

Royal Crown Cola
Full color 9 1/2" x 13" ad for the Fresher Refresher Soft Drink. The ad has a picture of a lady and a young girl lying together on a chaise lounge on a patio. Coming toward them is a pair of male hands holding a small platter with two bottles of cold Royal Crown Cola on it. The lady, looking surprised, says "RC? Definitely!". The ad text lets the secret out that Royal Crown Cola is made from fresh protected concentrate instead of perishable syrup. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1959
Life magazine
1
$7.50
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Other Soft Drink
42a

Royal Crown Cola
Full color 10" x 13 1/2" ad for the soft drink known as Royal Crown Cola that the owners say you will "Love it Fresh!". There is a view of a very attractive lady wearing a heavy coat with a fur-lined "hoodie" up and holding an opened bottle of Royal Crown Cola that has a few inches missing of the contents. This lady is smiling as she holds this bottle, bare-handed with the label facing outwards, while some ski poles rest against her body. The ad says that you should "Love it cold! Nice on ice with that ring-a-ding flavor! Today's RC is sprightlier, fresher with a delightfully less sweet taste all its own. Made the new-day, modern way - from fresh protected concentrate instead of perishable syrup. Have a fresh, frosty Royal Crown Cola. Have another!".
January 11, 1960
Life magazine
1
$7.50
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Other Soft Drink
108

Royal Crown Cola
Full color 10" x 13" ad for "the fresher refresher". The ad has a picture of a young couple, both wearing sweaters and holding bottles of Royal Crown Cola sitting affectionately in a picture with an out-of-focus background. The ad headline calls this picture "Freshmanship!" and the ad text talks about the makers use a "fresh protected concentrate instead of a perishable syrup". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 8, 1960
Life magazine
2
$7.50
View
Other Soft Drink
54a

Royal Crown Cola
Full color 9 1/2" x 13" ad for Royal Crown Cola - the fresher refresher. This ad has a picture of a rain-soaked young lady wearing a yellow raincoat and rainhat who is somewhat protected under a clear umbrella while she is holding a bottle of Royal Crown Cola with a smile that is very much appreciated. The ad headline asks the question "How fresh can you get?" and then, begins to answer. It says that you should "Get with today's RC! Sprightlier, fresher with a delightfully less sweet taste all its own. Made the new-day, modern way - from fresh protected concentrate instead of perishable syrup. Have a fresh, frosty Royal Crown Cola. Have another!".
March 7, 1960
Life magazine
2
$7.50
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Other Soft Drink
27a

Royal Crown Cola
Full color 9 1/4" x 13" ad has a photo of a smiling man lying on the grass with a partially finished bottle of RC Cola in his hand and a weed in his mouth. The ad headline promises that "You get it fresh". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
1
$7.50
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Other Soft Drink
20a

Royal Crown Cola
Full color 9 1/2" x 12 1/2" ad for the soft drink that claims to be Fresher. The ad has a picture of an attractive lady with red hair chewing on a straw that has been put into a partially filled bottle of ice cold Royal Crown Cola. The ad has her saying "What a wonderful difference freshness makes!" but if she doesn't let go of that straw, we won't be able to understand anything she says. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 7, 1960
Look magazine &
July 11, 1960
Life magazine
2
$7.50
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Other Soft Drink
40a

Royal Crown Cola
Full color 10" x 13" ad shows a lady wearing a parka leaning over a reclining gentleman as she kisses his nose and places a cold bottle of Royal Crown Cola against his face. This is the cola that is "Worth Waiting For" is what the ad headline says. It then continues with The new-day cola with the Refreshing Difference. Tastes fresher sprightlier-livelier. Made Fresher from protected concentrate - not perishable syrup. Try RC today. It's the Fresher Refresher.
February 10, 1961
Life magazine
1
$7.50
View
Other Soft Drink
9a

Royal Crown Cola
Full color 10" x 13 1/2" ad for Royal Crown Cola. The ad has a large picture of an attractive lady with red-hair, smiling enchantledly with her eyes closed, as she holds a cold bottle of Royal Crown Cola to her left cheek. The ad has headlines stating "Relax! Enjoy the new-day cola with the Refreshing Difference!", that it "Tastes Fresher, sprightlier, !!Livelier!!", that it is "Made Fresher from protected concentrate - not perishable syrup". This ad ends with the statement that you should "Try RC today. It's the *FRESHER* REFRESHER".
March 24, 1961
Life magazine
3
$7.50
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Other Soft Drink
38a

Royal Crown Cola
Full color 10" x 13" ad for the "Fresher Refresher". There is a picture of a man wearing a hat with the optimistic label of "Chef" receiving a kiss from a woman who is holding a chilled bottle of Royal Crown Cola that seems to be holding his attention more than the hot dogs that are in his hand. The text calls this soft drink "Umm...Tastier!" as well as "sprightlier-livelier". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 15, 1961
Life magazine
0
$7.50
View
Other Soft Drink
52

Temporarily
Sold Out

Royal Crown Cola
Full color 9 1/2" x 13" ad with Orchestra Leader Si Zentner. The ad has several pictures of the popular trombonist and in one picture he is holding his trombone in one hand and a bottle of Royal Crown Cola in the other. The ad headline claims that "You go fresher wit RC...goingest cola of the leading three. This ad mentions "other fine products" which include Nehi, Par-T-Pak, Upper 10 and Diet-Rite. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 23, 1963
Look magazine
1
$7.50
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Other Soft Drink 44a
/ Zentner

Royal Crown Cola
Full color 9 1/2" x 12 1/2" ad for Royal Crown Cola - in cans or bottles. The ad has two pictures of Surfer Dave Willingham, one photo of him on a surfboard and another photo of him relaxing at the beach while holding a bottle of Royal Crown Cola. The ad says that "The youngest people go Royal Crown. Meet daring Dave Willingham - at just 17, he has held the California State Junior Surf-Boarding Championship for two years". The ad text then says that "You go fresher with RC...goingest cola of the leading three. Fast growing Royal Crown is brisk 'n' bracing, fresher tasting, because it's made the fresh protected way. Go Royal Crown - enjoy the refreshing difference. And it's the better buy".
June 4, 1963
Look magazine
1
$7.50
View
Other Soft Drink
37a

Royal Crown
Black and white 9 1/2" x 13" ad for this energy-making Soft Drink. There is a picture of a young man who has a surprised look on his face as he slaps his hand to the top of his head while the other one holds a partially-drunk bottle of Royal Crown Cola. Either he has experienced what the ad headline refers to, "You'll flip at the ZZZIP in RC Cola" or he has gotten a look at his striped sports coat in the mirror. The text talks about the "quick, fresh energy" you will receive from drinking this product as well as the taste and the sparkle. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1965
Look magazine
1
$7.50
View
Other Soft Drink
62

Royal Crown Cola
Black and white 9 1/2" x 12" ad has a photo of a smiling lady with a partially finished bottle of RC Cola in her hand. The ad headline promises that "You'll flip at the ZZZIP in RC Cola". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
0
$7.50
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Other Soft Drink
16

Temporarily
Sold Out

Schweppes
Full color 10" x 14" ad for their Quinine Water. The ad has a picture of a bearded man with a slight handlebar mustache sitting on his wooden sailboat holding a glass filled with ice, Schweppes and probably some other intoxicating liquid. To the left of the picture you can see the feet of a lady resting on the mast which stands between these two people. The ad headline tells us that "Schweppes discovers America - and vice versa!" and the text describes Schweppervescence. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$7.50
View
Other Soft Drink
56a

Slice
Full color 7 3/4" x 10 3/4" ad that talks about the contest they were having with the details to be announced during their commercial in the second half of the Super Bowl. The ad shows a woman and her husband sitting on a sofa, each holding a different container of a different choice of Slice, as they are supposedly watching the Super Bowl. The woman seems to be in control here because she is sitting, broad shouldered, with a football balanced on her right index finger while the headline says that "Slice could make you one of the biggest receivers in football history". The text describes what had to be done to be in the running, have guessed the exact score at the moment that the Slice commercial aired, and mentions the prizes and the contest rules.
January 26, 1987
Sports Illustrated
1
$7.00
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Other Soft Drinks
96

Sprite
Full color 9 1/2" x 13 1/2" ad for it's ability to be used in a mixed drink. There is a picture of a bottle of Sprite, opened, next to a partially drunk glass with a mixed drink in it and the headline says "Introducing the not-so-sweet mixer". The text mentions the dry drinks made with club soda, the sweet drinks made with ginger ale and claims that now you can have the not-so-sweet drink by using Sprite. They claim that it will do "interesting things to whiskey, gin or vodka" and suggests that you give it a try.
November 1, 1963
Life magazine
1
$7.50
View
Other Soft Drink
76a

Sprite
Full color 9 1/2" x 13 1/2" ad that is for their Sprite Soft Drinks. In this ad there is an opened bottle of Sprite behind four glasses filled with ice and assorted fruit slices and the headline asks "Is Sprite just another mixer? Or will its subtle, natural tartness do something entirely new for long drinks?". Then the ad asks "Think of a good, long, ice-cold whiskey and soda. Now think of the same thing with just a touch of dry, natural tartness and that's whiskey and Sprite. Doesn't that sound like a refreshing change from the usual run of heavily flavored mixers? Doesn't that sound like something you might enjoy? O.K., so try adding Sprite to a jigger of whiskey (or gin or vodka), some ice and the juice of half a lemon. Taste the whiskey? Taste the tartness? And doesn't it make a really nice drink?".
February 21, 1964
Life magazine
1
$7.50
View
Other Soft Drink
110

Sprite
Full color 9 1/2" x 12 1/2" ad for the versatility of this product, especially when used as a mixer. The ad has a picture of a bottle of Sprite standing next to a bottle of Vodka and a glass filled with a combination of these two, along with some assorted fruit. The ad headline claims "There's nothing proletarian about Vodka when it meets Sprite in The Mad Russian!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 12, 1964
Life magazine
1
$7.50
View
Other Soft Drink
22a

Sprite
Full color 9 3/4" x 13 1/4" ad that is for Sprite Soft Drink. This ad seems to be showing an evening where a couple is together and relaxing. The picture has the two of them, each with a glass full of Sprite, and it looks like they are together winding down from a day at work. The ad text says that "Sprite is tart. Naturally tart for adult tastes. Alive! Yet subtle. And not so sweet. Tastes tingling clean. Exhuberant! Sprite tastes like today". There is a bottle of Sprite sitting there just under the last line of the previous words, full but without a bottle cap. Just waiting.
July 24, 1964
Life magazine
1
$7.50
View
Other Soft Drink
116

Sprite
Full color 9 1/2" x 13 1/2" ad that suggests mixing your Gin with Sprite which they claim, instead of having a Tom Collins, you will have a Tom Jones. There is a refreshing picture of a glass of this drink with a half-empty bottle of Sprite behind it. The headline introduces "The Tom Jones: wherein gin and Sprite have a merrie tumble on the rocks" and the text claims that your taste buds will enjoy the tartness that Sprite will bring to your mixed drinks.
September 8, 1964
Look magazine
1
$7.50
View
Other Soft Drink
91

Sprite
Full color 9 1/2" x 13 1/2" ad for their Tart, Soft Drink. There is a picture of a man and a woman sitting behind a wooden railing each enjoying glasses filled with Sprite and ice cubes. The text talks about Sprite being "Naturally tart for adult tastes", that it is "Alive! Yet subtle". It is also "not so sweet", it is "clean" and "exhuberant" and "tastes like today".
September 18, 1964
Life magazine
1
$7.50
View
Other Soft Drink
94

Sprite
Full color 10" x 13 1/2" ad that shows an opened bottle of Sprite standing next to a pitcher of Vodka, a filled glass with a straw, a slice of lemon and a cherry. The headline identifies this by saying "There's nothing proletarian about vodka when it meets Sprite in The Mad Russian". It says that "Comes the revelation! It's the light tart taste of Sprite that puts vodka into a class by itself. Sprite adds a touch of natural tartness. Makes a drink that's fresh, clean and, well, aristocratic! Mix with Sprite. It's naturally tart for adult tastes".
November 27, 1964
Life magazine
1
$7.50
View
Other Soft Drink
104

Sprite
Full color 10" x 14" ad with a heading of "Sprite can be very adult entertainment. Especially if you approach it with the ritht spirit". There is a large picture that shows two bottles of Sprite, one completely full and the other about half full. It also shows a large punch bowl, filled to perfection, a bottle of something red parked next to the Sprite and two glasses filled up with slices of lemon perched on each one. The ad says that "Holiday nogs and grogs take on a whole new dimension when you spark them with the natural tartness of Sprite. To give a party something special, invite Sprite". In the bottom right corner of this ad is a sample recipe of this one mix. It is called Spicy Punch recipe and it looks good. At the end of the recipe it says "If desired, add 1 part blended whiskey to 5 parts punch. Also good with brandy or rum". That is good.
December 29, 1964
Look magazine
1
$7.50
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Other Soft Drink
103

Sprite
Full color 9 1/2" x 13 1/2" ad that calls your attention to the fact that there are many different ways to enjoy this product including as Holiday Punch. There is a picture of one of the five different creations they were touting, this one is called The Modhouse. The ad gives the directions on how to make it and claims that the others were on cartons of Sprite. The headline urges you to "Mix up a merry olde bowl with tart, tingling Sprite".
December 16, 1966
Life magazine
1
$7.50
View
Other Soft Drink
92

Sprite
Full color 9 1/2" x 13 1/2" ad for the Sprite Soft Drink that is "So tart and tingling, we just couldn't keep it quiet." At the top of this ad there is a picture of a woman listening intently to a set of headphones as the ad says "Open a bottle of Sprite and be an ear witness to the soft drink with something to say". Below this is a picture of a bottle of Sprite with the cap lying in front of it and the text says "Sprite. The soft drink with a message: tingling tartness. Switched on. Exhuberant. Noisy. Not Sweet. Not anything you've heard before. Or tasted. Get a carton of Sprite and hear what we mean. Then taste!". Next to this there is a photo that shows a glass filled up with Sprite and ice and a slice of lime. Just sitting there, bubbling. And, right next to it, there is a microphone, probably sending out a message.
December 23, 1966
& April 14, 1967
Life magazine
2
$7.50
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Other Soft Drink
85

Sprite
Full color 10" x 13" ad for bottles of Sprite Soft Drink. This ad shows a bottle of Sprite with a picture showing several Indy 500 cars racing towards the finish line. The ad headline says that you could "Enter the Indianapolis '500' Sweepstakes for Sprite. Win $500 a month for a year plus the 'Indy' pace car". The ad then says that "It's called the 'Brickyard.' Two and a half miles of track in a lop-sided circle. 500 miles of hair-raising speed that can kill, crush or make a man a hero. Even if you've never driven over 60, the excitement of the Indianapolis 500 crawls under your skin. Now the sound of Srite smashes head-on into red-hot racing action with the Indianapolis 500 Sweepstakes. First prize: $500 a month for a year and a duplicate of the 'Indy' pace car. 505 other big prizes! Plus a $500 bonus to the five Sweepstakes winners who guess closest to the average speed of the winning car. Get details and entry blanks free wherever you shop for cartons of Sprite. Make tracks now!"
May 19, 1967
Life magazine
3
$7.50
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Other Soft Drink
7a

Sprite
Full color 9 3/4" x 13" ad that advertises Sprite Soft Drink as well as Tingle Bells Punch. The ad headline starts off by asking you to "Stir up some tart and jingling punch with Sprite". The text then goes on to say that "The happy sound of holiday bells. The exhuberance of Sprite. Something a little special for the holidays. Get five delicious punch recipes. Free. And easy. In cartons of Sprite. Tart, tingling and jingling". Then it has a picture of this wonderful Punch, reddish with lemon slices floating and cherries embedded in each one. At the bottom right side of the ad it gives the recipe which is 2 quarts cranberry juice, 1 can (6-oz) frozen Minute Maid lemonade concentrate, thawed, 1/2 cup maraschino cherry juice, 6 bottles of Sprite (10-oz. each) well chilled). To get the finishing touches of this recipe, you will have to buy the ad.
November 24, 1967
Life magazine
1
$7.50
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Other Soft Drink
117

Sprite
Full color 10" x 13" ad shows a soft drawing of a happy family on a picnic and a large bottle of Sprite. The ad headline asks you to "Open a bottle of Sprite and springtime breaks loose...it's a natural". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1968
Life magazine
2
$7.50
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Other Soft Drink
3a

Sprite
Full color 10" x 13 1/2" ad for how Natural this product really is. Pictured in the ad is a full bottle of Sprite next to a glass filled with fresh, white flowers. The headline wants you to "Open a bottle of Sprite and springtime breaks loose. It's a natural." and the text lists some more naturals such as "fresh", "clear", "light" and "not too sweet".
December 20, 1968
Life magazine
1
$7.50
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Other Soft Drink
90

Sprite
Full color 7 3/4" x 10 3/4" ad that talks about how wonderful Caffeine Free Sprite with Lemon Taste is in the can. The picture shows a couple sharing cans of Sprite as they gently go on with their dating. They are a black couple, the girl is lying on top of a brick wall, with her Sprite in her hand, and the young man is sitting, leaning against the same wall, holding up his can of Sprite as he turns to look back at his smiling girl friend. The few words in this ad tell us that "Only Sprite. great Lymon Taste".
April 1985
Ebony
1
$7.50
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Other Soft Drink
113

Tab
Full color 9 1/4" x 12" ad for Tab Soft Drink. This ad has a picture of a partially empty bottle of Tab standing next to a chess board where a game is in progress. A man, wearing a dark suit, has just reached his hand into view and is taking a glass of Tab and ice from the scene, a glass that was probably filled with what is missing from the bottle. The ad headline asks the question "How can just 1 calorie taste so good?" before telling us that "The Coca-Cola Company took hte calories out of Tab, but not the flavor. Tab is brimming with full-bodied flavor. But has just one calorie in every six ounces. Tab is lively, satisfying, delightfully refreshing. Keep tab with Tab". The words underneath this tells us that "The Coca-Cola Company kept the flavor in Tab".
May 9, 1964
Saturday Evening Post
& May 15, 1964
Life magazine
2
$7.50
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Other Soft Drink
25a

Tab
Full color 9 1/2" x 13 1/2" ad that is for Tab Soft Drink. This is a very unique ad, showing a very well-dressed man sitting in a very good chair with a half-empty bottle of Tab on a platter with grapes and, I think, carrots. He is drinking Tab from somewhat of a better glass than I would have expected him to be. The ad headline claims that "At least, Tab a 1 calorie soft drink with flavor: Robust flavor". Along the bottom of this ad it claims that "There's no big secret to taking the calories out of a soft drink. People have been doing it for years. But it took The Coca-Cola Company to find a way to put robust flavor in. And it took until now. Until Tab".
May 14, 1965
Life magazine
1
$7.50
View
Other Soft Drink
119

Tab
Full color 9 1/2" x 13" ad for the 1 calorie soft drink from Coca-Cola. The headline for the ad asks Why settle for just a diet drink when there's Tab with just 1 calorie. The ad has a close-up picture of a chilled bottle of Tab and a smaller picture of a partially emptied bottle of Tab sitting on a table with various fruits and a glass that has just been grasped by a feminine hand and is making it's way toward it's owners' mouth. The text at the bottom of the ad lets us know that Tab is the new 1 calorie drink created by The Coca-Cola Company to help you enjoy today's wonderful foods. Doesn't it make sense to be refreshed with sensible modern Tab.
June 11 &
July 9, 1965
Life magazine
2
$7.50
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Other Soft Drink
43a

Tab
Full color 9 1/2" x 13 1/2" ad for the 1 calorie soft drink from Coca-Cola. There is a large picture of a bottle of this product half empty and another picture of a day at the beach where two young boys sit with their parents. The one boy has leaned over and is whispering something to his mother and the headline wants us to believe that he is asking her "How can just 1 calorie taste so good?". The text identifies them as the Olmstead family of Newport, California and it claims that Mrs. Jackie Olmstead likes it because it helps keep she and her husband slimmer but the kids like it because it tastes so good.
September 10, 1965
Life magazine
1
$7.50
View
Other Soft Drink
79a

Tab
Full color 10" x 14" ad that shows the contents of a bottle ofTab Soft Drink being poured into two glasses, both of which are being held in one lady's hand. They seem to be smaller glasses and the first glass is nearly filled while the other is anxiously waiting. They both already have two large pieces of ice in them. The ad headline shouts out the amazing news, "1 crazy calorie" before spreading the rest of the news. It then says that the product is "Unsticky. Unstuffy. Uninhibited. The new taste oF Tab. Not so sweet. With 1 crazy calorie in 6 ounces. It's what's helping so many people to keep slim and trim. Tab. That's what's happening. To the nicest shapes around".
April 15, 1966
Life magazine
1
$7.50
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Other Soft Drink
112

Tab
Full color 10" x 13" ad talks about "The Now Taste of Tab". The photo is a close-up of a lady with ornate earrings pouring a glass of Tab.
July 15, 1966
Life magazine
1
$7.50
View
Other Soft Drink
5a

White Rock Sparkling Water
Full color 9 1/2" x 13" ad for their Sparkling Mineral Water. There is a smaller picture of Psyche, the barely clothed and carefully arranged trademark fairy, in her standard pose kneeling on the rock labeled White Rock looking into the still waters. There is also a larger picture of her flying, or fluttering, whichever she does, while holding about seven bottles of White Rock to her naked chest in a covering-kind of way. She is looking at the readers and saying that "I see to it that you enjoy your highballs tonight and feel fit for your work tomorrow" and the headline explains that "The protective, natural mineral salts in White Rock combat acidity...make you feel better tomorrow." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1941
Life magazine
1
$8.00
View
Other Soft Drink
50a

White Rock Sparkling Water
Full color 9 1/2" x 13 1/2" ad for the Mixer that will give you a pleasant surprise. The ad has a large picture of a white coat and tie evening on the town. Several couples are sitting together at a table being served non-stop by a waiter. The caption under this picture says that you will "Taste the difference tonight..." and next to a picture of a couple riding bicycles is the caption "Feel the difference tomorrow". The ad text talks about how the mineral blend of this product that makes it taste better is also plesantly alkaline which will combat the morning-after acidity. Ah, the good-old-days of being able to claim anything and everything. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 6, 1946
Life magazine
1
$8.00
View
Other Soft Drink
41a

White Rock Sparkling Water
Full color 9 1/2" x 13" ad for White Rock Sparkling Water. Another in the series of ads that this company was tantalizing the world with, a series of cartoons that show Psyche, an interesting little vixen wearing a flimsy white skirt and having a pair of tiny wings on her back, and nothing else. The ad questions the fact, "By the Beard of the Prophet - who's SHE" and then, Prince Ali follows up, "Ah, what a wonderful country! Never did I imagine the American girls like this". The Reporter answers, "Keep your nightshirt on, Prince - I'll introduce you to Psyche. But first I want a statement on the international situation...". Ali then says "Not now, brother of a donkey. This lovely lady, this Psyche - who is she?". The Reporter then says, "I'm telling you, she's Psyche, the symbol of White Rock Sparkling Water...but listen, Prince. I've got to get a story". Psyche then interjects, "I'll give you a story! Headline it 'Prince Ali discovers White Rock, America's finest mixer'. And you can quote me as saying its bracing alkaline tang points up the flavor of drinks tonight, helps folks feel better tomorrow". The next morning, it looks like Prince Ali is on a double-decker bus with Psyche and, he says "You spoke truly! We are how you say 'riding high' after our gala evening, yes. Tell me, moon of delight, will you share my throne?". Psyche looks at him in a shy way and says "You are too kind, Prince Ali. But until every American discovers White Rock (and need I say it's worth the trifling extra cost), my place is on the White Rock label!". And there she will stay.
July 22, 1946
Life magazine
1
$8.00
View
Other Soft Drink
36a

White Rock Sparkling Water
Full color 9 1/2" x 13 1/2" ad with a storyline that contains Psyche, the Trademark of America's Finest Mixer. The ad shows Psyche appearing at a formal dinner to correct the drinks of a husband and wife. The wife becomes offended by the nearly-nude fairy but the next morning, upon awakening, remarks about how good she feels. The ad headline has the wife asking "Bob West, who IS this woman!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$8.00
View
Other Soft Drink
14a

White Rock Sparkling Water
Full color 9 1/2" x 13 1/2" ad for their Sparkling Water. This ad has another storyline with Psyche-The Trademark of America's Finest Mixer. The headline has a magician demanding of a scantily-clad Psyche as she appears in his nightclub act, "How did YOU get in the act!". The trick he had been prepared to perform was his magic decanter trick where he "poured any drink you can name from this one magic decanter". Her response was to pour White Rock Sparkling Water into the drinks he was preparing and make them taste better. The last picture shows the magician talking to Psyche the next morning as he walks his rabbits and he asks her to join her act which she refuses but suggests that he use White Rock "for only a few cents more than ordinary mixers". I have often wondered what magic transpired between the picture showing them in the nightclub and the last picture showing them in the morning.
November 18, 1946
Life magazine
1
$8.00
View
Other Soft Drink
74a

White Rock Sparkling Water
Full color 9 1/2" x 13 1/2" ad that is a three-picture script for their White Rock Sparkling Water. The headline starts out with "Well! What are you two up to?" Mr. B says "Why...er, you see, dear - we were just fixing drinks". The person that he was talking to, Psyche, responds "Oh, don't worry about me, madam. I'm just a symbol - of White Rock Sparkling Water. You've seen me in the ads, and on the bottle, surely. My name is Psyche". Mrs. B, somewhat befuddled by the fact that her husband is talking to a woman who has a thin white blanket wrapped around her waist and a pair of little wings, says "Maybe so and maybe not. Meanwhile people are dying of thirst inside". To this, Psyche responds "Everything's under control. We're using White Rock. It's mineral tang makes drinks taste out of this world tonight. And its alkaline effect puts you on top of the world tomorrow". The third picture is happening the next day when they are sitting down for breakfast. Mr. B says "Well, let's thank Psyche for the best drinks - and best morning after we've ever had...shall we let her stay on, dear?" Mrs. B responds "By all means, she can stay on - on the label of the White Rock I'm going to buy this morning".
February 24, 1947
Life magazine
1
$8.00
View
Other Soft Drink
109a

Wink
Full color 9 1/2" x 13" ad for Wink Grapefruit Beverage. The headline calls it "The sassy one from Canada Dry" and, there is a picture of a young lady with a "sassy" look on her face. The caption under this picture says "Smooth but sassy, Wink is different from what you're used to". Hmmm, that could be! There is another picture at the top that is showing a bottle cap that has been opened and it claims that if you "Take a sip and you'll flip for Wink". There is a somewhat oversized view of a bottle of Wink Grapefruit Beverage sitting there with some ice sticking to it, dew along the top, looking pretty refreshing. At the bottom of the ad, the claim is made that "It started out a grapefruit drink. Crisp, citrus flavor really cuts thirst in a Wink".
May 14, 1965
Life magazine
3
$7.50
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Other Soft Drink
77a

Wink
Full color 9 1/2" x 12 1/2" ad that features the cast members of the Walt Disney movie "That Darn Cat. Shown in the ad, enjoying bottles of Wink, are Dean Jones, Dorothy Provine, William Demarest, Abigail Shelton and the cat. The ad headline says "4:30 P.M. "A break between takes with Wink...the sassy one from Canada Dry." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 16, 1965
Look magazine
1
$7.50
View
Other Soft Drink
15a

Wink
Full color 10" x 13" ad for Wink Grapefruit Drink in a can. The ad shows a large can opened up with a church key, and standing there, very cold, perfectly situated with the label facing the front as the headline says that this is "The sassy one from Canada Dry". The ad then says that "Anytime your thirst tells you to drink, that's the time to drink Wink. Get the message?". Then there is a male hand crushing a can of Wink as the ad tells you to "Get a grip on yourself. One sip and you'll flip for Wink". Then we have the last message, a little two-liner telling you that "Crisp citrus flavor cuts thirst in a Wink. Pick up some in convenient cans" over a photo of a girl in a hat winking with her right eye as she stands there smiling.
May 20, 1966
Life magazine &
August 9, 1966
Look
1
$7.50
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Other Soft Drink
10a

Wink
Full color 10" x 13" ad for Wink Grapefruit Beverage in a six-pack of bottles. The headline over the ad calls it "The sassy one from Canada Dry" as the ad starts with a series of three pictures that are supposed to tell a story. First we have a smiling girl wearing a brown hat and a brown coat as she gives us a wink and the caption claims that it is "Smooth but sassy. Wink is really hip.". Next we see a lady flipping a man with a judo move and the caption says that "One sip and you'll flip for Wink" and, at the bottom of the ad, there is a very pristine Rolls-Royce sitting there as the caption says that "Anytime your thirst tells you to drink, stop for a Wink". Next to the large picture of the six-pack, the caption tells us that "Crisp citrus flavor really cuts thirst in a Wink. You can even see bits of fruit in the bottle". Huh.
July 15, 1966
Life magazine
2
$7.50
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Other Soft Drink
6a

Wink
Full color 10" x 14" ad for this Canada Dry Favorite. There is a picture of seven young men and women wearing clothes that were in style in this psychedelic era. They are standing together in a very tight group holding bottles of Wink while behind them is a background of large and colorful flowers, again in a psychedelic look. The ad headline suggests to "Join the cola dropouts. You get a whole new feeling with Wink". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 10, 1967
Life magazine
1
$7.50
View
Other Soft Drink
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