Laundry Soap Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
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PAYPAL
Borax
Black and white 7 3/4" x 10 3/4" ad for their . The picture in the ad shows a smiling mother leaning over her happy baby who is wearing clothes cleaned with this soap. The headline says "Family wash...baby's clothes...keep everything...Boraz Sweet". The text talks about the abilities of this product before mentioning it's tie-in with the TV show, Death Valley Days.
September 1952
Good Housekeeping
1
$8.00
View Laundry Soap 73

Cheer
Full color 9 1/2" x 13" ad has a very cute drawing of an active little boy with a slingshot in his back pocket pulling off his dirty play clothes while he anxiously listens to his mother and grandmother argue in the kitchen about whether the boy should be punished for "being a boy". The headline asks "What's so new and different about new Blue Cheer" and the text goes into some detail about the new Blue Magic Whitening Agent.
May 4, 1953
Life magazine
0
$8.50
View Laundry Soap 6

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Cheer
Full color 7 3/4" x 10 3/4" ad for the New, Blue detergent from Procter & Gamble. There is a picture of a lady in a red dress with a flower in her hair pouring an unmeasured amount of this product through her finges and into the washing machine. The ad calls it the "First and Only Washday Detergent of its Kind" and actually spends a portion of the ad trying to convince the reader that the "Magic Blue granules make Instant White Suds". After talking about how the "sky-blue granules 'pop' into peppy white suds" the ad also promises that this product "Works like Blue Magic for Dishes, too".
August 1953
Good Housekeeping
0
$8.50
View Laundry Soap 49

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Cheer
Full color 7 3/4" x 10 3/4" ad for their Blue Laundry Detergent. There is a lady in a red dress smiling as she holds up a stack of white, folded towels that are so white and bright that they seem to generate their own light. The ad claims this is "The only suds with Blue-Magic Whitener...washes clothes so clean, so white You Don't Need Bluing or Bleach". They claim that it's the "First and only washday detergent of its kind!" and the text continues with its efforts to convince you that Bluing and Bleaching are no longer necessary. They also claim that Cheer is "Great for both automatic and conventional washers".
July 1954
Good Housekeeping
0
$8.50
View Laundry Soap 54

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Cheer
Full color 9 1/2" x 13" ad for their Laundry Soap with Blue-Magic Suds. There is a picture of a housewife who is folding something large and white which is so white now that it has been washed with Cheer that beams of light radiate away from it. The headline chants "Cheer is new...Cheer is Blue" and claims it has "The only suds with Blue-Magic Whitener!" and that it ",,,washes clothes so clean, so white you don't Need Bluing or Bleach". The text calls it the "First and only washday detergent of its kind!" and urges you to "Change to Cheer for dishes, dairy utensils, too!". It also claims that this product is "Great for both automatic and conventional washers".
October 1954
The Progressive Farmer
0
$8.50
View Laundry Soap 46

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Cheer
Full color 7 3/4" x 11" ad for their Blue Cheer Laundry Detergent. There is a picture of a mother kneeling by a sunny window to examine just how clean and white the Cheer that is sitting on top of the washing machine behind her has actually gotten her young daughter's dress. The headline answers by saying that the "'Window Test' proves Blue Cheer washes so white you can see the difference!". The text claims that "only Cheer has the Blue-Magic whitener!" and urges you to take your laundry to a window and determine just how white your whites really are, before and after switching to Cheer. It also claims that this product has been designed with Automatic Washing Machines in mind.
June 1956
Good Housekeeping
0
$8.00
View Laundry Soap 24

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Chipso
Full color 7 1/4" x 11" ad for their soap that gives more suds so that colors will not be lost on the washboard. The ad has a picture of a proper mother sitting in her living room with her four kids and their set of blocks. The ad calls this an "Unretouched, direct color photograph, taken in the home of Mrs. R. L. Pine, Dayton, Ohio" and there are labels telling how old these clothes are and how often they have been washed. There is a smaller picture of Bertha (the children call her "Birdie") looking into the camera as she immerses her hands into a wash tub filled with suds.
July 1934
Better Homes & Gardens
0
$9.00
View Laundry Soap 15

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Clorox
Black and white 7 3/4" x 10 3/4" ad for their Bleach. There is a picture of a happy young girl wearing a pure white nightgown and carrying a white pillow running under the headline "New Washing Discovery! Today's Clorox gets out dirt suds leave in!". There is a four-frame set of pictures that tell the story and a picture of the bottle that Clorox came in at that time.
March 1959
Good Housekeeping
0
$8.00
View Laundry Soap 19

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Clorox
Full color 9 1/2" x 13" ad for their Bleach with a visual reminder of the kind of jobs it is capable of. There is a picture of a surly young teenager, just in from a day of activity, which seems to have included delivering newspapers. There are three captions indicating "Clorox needed here" on various areas of clothing that used to be white. The headline claims that "Clorox gets out dirt detergents leave in!" and reminds us that "Detergents alone can't wash out ground-in body dirt".
September 1963
McCall's
0
$8.00
View Laundry Soap 65

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Cold Power
Full color 9" x 12" ad for this brand of Laundry Detergent. There is a picture of a woman with a look of helplessness on her face as she leans on a pile of just-washed laundry. The headline has her saying that "Sheer desperation made me try Cold Power" and the text has her claiming that the ads put out by the company had nothing to do with her choice, it was that she had nothing else to try. She admits to being "Absolutely astounded" by the results that she had from this product so she has sent a note of Thanks to the manufacturer.
January 1968
Better Homes & Gardens
1
$8.00
View Laundry Soap 77

Cold Power
Full color 9 1/2" x 12 1/2" ad for their New, Specially Formulated Detergent that is designed to be used in cold water. There is a drawing of a woman looking downcast at her wrinkled dress and the headline asks "What woman wants wrinkles". This is followed by a drawing of the same woman happily dancing with the same dress now as wrinkle-free as can be and the headline over this picture proclaims "That's why your clothes should be washed in cold water." The text explains that hot water can set wrinkles as well as stains but washing in cold water will help prevent these from happening and, in addition. it will save on your hot water bill.
May 21, 1971
Life magazine
1
$8.00
View Laundry Soap 78

Dash
Full color 9 1/2" x 13 1/2" ad for their Powdered Laundry Soap. The headline in the ad compares the lady in the picture to this detergent when it says that "Somebody had to break the rules". The attractive lady is wearing a mini skirt with white stockings and holding a box if their new Detergent behind her back. The text talks about the first mini skirt being worn on Fifth Avenue by a lady who broke the rules. Then it talks about Dsh breaking the rules to give you a cleaner wash. The ad has a chart with three rules that are "X'd" out and replaced with the new rules that Dash has brought into play. Their rules allow for a reduced amount of powder being used in each load, fewer suds so it will rinse cleaner and that it is only for laundry and only for automatics. It ends by making the claim that "Dash cleans cleaner than any powder made for all automatics".
July 1967
McCall's
0
$8.00
View Laundry Soap 42

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Duz
Full color 7 3/4" x 10 1/2" ad for their Laundry Soap. The headline, over a picture of a woman hanging her wash up to dry as her neighbors admire how clean it is, claims that "Washday's so much simpler once you learn...New Duz Outdoes Them All!". The ad warns you that this amazing new product is being sold to you "in the same familiar box" and the claim is made that "Duz does Everything in the Family Wash". The text goes into more specifics about what will look better and how easy it is.
May 1949
Woman's Day
0
$8.50
View Laundry Soap 41

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Duz
Full color 7 3/4" x 10 1/2" ad for their Laundry Soap that does everything without giving you Red Hands. There is a picture of a happy housewife who is holding up her Giant Economy Size box of Duz and telling the world "I've gone back to Duz!". She claims that "I tried some of those No-Rinse Chemicals - but I'm back to Duz!" with its combination of rich, real soap and two active detergents.
March 1951
Woman's Day
1
$8.50
View Laundry Soap 68

Duz
Full color 7 1/2" x 11 3/4" ad for their Washday Product in the Giant Economy Size. There is a picture of an attractive housewife holding a big, red box of this product next to her cheek and the headline has her saying that "For White White Washes Without Red Hands, I've Gone Back to Duz!". The text in this ad claims that Duz "gives you almost toilet soap mildness for your hands!" and that it gives you a combination of "rich, real soap" and two, unnamed active detergents. It also claims to have "more magic whitening power than ever - the most you can get in any soap", that you will get "the cleanest, whitest, brightest washes you can get with any soap on earth", that it is "Milder, kinder to your hqands than any other leading package product sold for washday - soap or suds" and that it "works wonders in every type Washing Machine". Quite a product.
August 1951
Woman's Day
0
$8.50
View Laundry Soap 58

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Duz
Full color 9 1/2" x 13" ad for their Laundry Soap. The ad has a picture of a smiling lady looking at the reader while pouring Duz into her washing machine. The ad headline states that "For white white washes without red hands 'I've gone back to Duz". The ad makes claims about the amazing whiteness that will result from using this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
0
$8.50
View Laundry Soap 22

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Duz
Full color 10" x 14" ad for their Laundry Detergent. There are three pictures of a Ringer Washer being used with Duz and a fourth with a lady using it in her Automatic. The headline asks you to "Look at all the ways...Today's Duz does a better job in your washer than any 'detergent'" and the text claims that it "Removes more grimy dirt", that it "Washes more loads of clothes" and that it "Cleans more safely". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1952
McCall's
0
$8.50
View Laundry Soap 25

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Duz
Full color 8" x 11" ad for their Laundry Detergent. The headline challenges you to "Look at All the Ways...Today's Duz does a better job in your washer than any 'detergent'!". We see a picture of Mrs. George Bassman folding her bath towels that have been washed "a couple of hundred times" and she can't get over how good they look. Her child sitting in the high-chair behind her doesn't look too impressed but kids of that age have little interest in how things look, just in how they feel and taste. Then we have a picture of Mrs. Homer Noel who appreciates that fact that with Duz she can "do three or four washer loads in the same Duz suds". Having a big family and a small water-heater make that necessary. Duz will remove more grimy dirt, wash more loads of clothes and will clean more safely while also leaving your wash softer and smoother, it will make your woolens fluffier and your shirts and linens will be easier to iron".
November 1952
Good Housekeeping
0
$8.50
View Laundry Soap 56

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Duz
Full color 7 3/4" x 10 3/4" ad for the Laundry Detergent that does everything. The ad has testimonials from several happy housewifes claiming that "Duz does a better job in my washer than any 'detergent'!". We see pictures of the laundry rooms of Mrs. Michael Stewart and Mrs. John O'Neil who are both using wringer washers but, at the bottom of the ad, it mentions that it can be used in Automatics too. It is claimed that Duz gets out more grimy dirt, washes more loads of clothes and cleans more safely.
February 1953
Good Housekeeping
1
$8.50
View Laundry Soap 75

Duz
Full color 8" x 11" ad for their Laundry Soap. There is a picture of a lady holding up a red box of this product, labeled Giant Economy Size and the headline claims that "It's the soap in Duz that does it!". What "it" does, according to the ad is to "Gives you a wash like no detergent can", "scrubs out the toughest dirt", "leaves clothes softer than detergents" and "is so kind to your hands". Like it says at the bottom of the ad, "Duz Does Everything".
August 1953
Good Housekeeping
0
$8.50
View Laundry Soap 47

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Fab
Full color 9 1/2" x 13 1/2" ad for their Laundry Detergent with the Heavy Duty Formula. There is a picture of a lady who is wearing a white dress that has just been washed with Fab. Her two little girls are beaming at her and holding the box of Fab while the headline claims that you can "Now...Feel like a Bride with your Wedding White Fab wash". The text talks about having Durabrite in the detergent and claims that "New Fab lifts out the yellow and grey tinge, then washes in a pure, pure white". This ad contains a coupon for 8 cents off of a purchase of 2 regular, 1 Giant or 1 King-Size box of new Fab.
March 27, 1964
Life magazine
0
$8.00
View Laundry Soap 29

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Fab
Full color 9 1/2" x 13" ad that announces that "New Fab now has pure white Borax". On a vast expanse of white in the ad is a little box of this product with the caption announcing a "Brand new box...Brand new secret of whiteness". The text predicts that Borax is "the secret of whiteness for years to come" and states that Fab with Borax "costs no more than any leading detergent without Borax".
May 4, 1965
Look magazine
1
$8.00
View Laundry Soap 43

Fels-Naptha
Black and white 5" x 10 1/2" ad for The Golden Bar with the Clean Naptha Odor. The ad has a picture of a lady experienced in the art of cleaning discussing with a confused professor the science of cleaning. "'It is the inevitable result of the combined action of effective detergents,' said the bachelor Professor. 'Rubbish' said Mrs. Watkins, mother of Four, 'It's extra help'". The ad text explains how the combination of "good soap" and "naptha" has helped with minimal rubbing get clothes clean for years and now it works even better "in those new washing machines". Besides working on laundry it has shown to be successful on woodwork, linoleum, windows and dishes.
March 1930
Better Homes & Gardens
0
$9.00
View Laundry 16

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Fels-Naptha
Black and white 7 3/4" x 11 1/4" ad for their Soap for Clothes. There is a series of five pictures that tell a story of how a mother learned that Fels-Naptha will "Banish 'Tattle-Tale Gray'". The story starts with a picture of several children who are having a circus with two children covered in a white sheet and being introduced as "Togo Wildo - the only White Baby Elephant in captivity". One of the little girls in the audience shouts out as she points "Fake! That Elephant isn't white - it's gray.". Another child tells her to "Pipe down, Bess. This is your Aunt Mazie's sheet and it's as white as she gets 'em.". Mazie, sitting nearby, clenches her fists to her cheeks and cries "Gracious! I'm embarrassed to tears!" while her earnest friend assures her that even though she works hard, "your clothes DO have Tattle-Tale Gray". She confides to Mazie that she started using Fels-Naptha to take the gray out of her clothes and is pleased with the results. Mazie promises to try it and claims that she will "take you and Bess to a real circus" if it does everything that she says. The last picture shows the three of them at a real circus being happy about Fels'Naptha and about seeing "Real Elephants".
April 1937
Good Housekeeping
1
$9.00
View Laundry Soap 64

Fels-Naptha
Black and white 5 1/4" x 13 1/2" ad that tells you How to Laugh at Snoopers. The first picture shows two old ladies looking over the wooden fence of a young homemaker and noticing the Tattle-Tale Gray that is on the clothes hanging on her line. The second picture shows this young mother pulling her young daughter home in a wagon as she holds her gorceries in a bag. Today is different though, she has some Fels-Naptha in the bag. In the third picture the lady and her daughter are proudly hanging clothes on the line because there is no longer any Tattle-Tale Gray.She is now ready for the Snoopers.
December 25, 1939
Life magazine
1
$8.50
View Laundry Soap 80

Fels-Naptha
Black and white 7 3/4" x 10 3/4" wartime ad for their Laundry Soap Chips. There is a drawing of a wicker chair occupied by a drawing of a package of this product with feminine arms and legs and uttering the phrase "Now...let's talk about you". The text begins by talking about the worries that the housewife has to contend with, "shortages and soaring prices, saving 'points' and stretching pennies", not to mention the weekly wash. It worries that "more than likely you're doing it yourself" and now you are probably having problems finding your favorite laundry soap. They admit that it is difficult to be patient about these things but they want you to believe that "the makers of Fels-Naptha are doing everything they can to keep you supplied". They claim to be working day and night and urge you "if your grocer doesn't have Fels-Naptha Soap in stock today - he will have it soon. So please keep on asking".
September 1943
Good Housekeeping
1
$8.00
View Laundry Soap 53

Fels-Naptha
Three color 7 3/4" x 10 3/4" ad for their Natural Golden Soap with Clean-Smelling Naptha. There is a picture of an upright box with this powder somehow pouring out of it and the caption promises that it's Not Dyed and Not Perfumed. The ad text reminds us that "Clean Clothes smell sweet" and claims that "for really clean clothes, you can't beat this new wonder-working combination of GOLDEN soap and gentle naptha in Instant Fels-Naptha". It also promises to banish Tattle-Tale Detergent Gray.
August 1953
Good Housekeeping
0
$8.50
View Laundry Soap 50

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Fels-Naptha
Black and white 7 3/4" x 10 3/4" ad for their Instant Laundry Product. There is an overhead picture of a beach where a family has set out their towels, toys, picnic basket and their shoes and your attention is drawn to the one towel that is whiter than white. The headline says "Bright by the sea...the towel that's naptha-clean" and the text claims that "if you'll use Instant Fels-Naptha every wash-day", all of your wash will be this clean, this bright and the tattle-tale detergent-gray will be a thing of the past. The text reminds the reader that every single granulet of Instant Fels-Naptha combines both natural golden soap and gentle naptha which are nature's two most effective cleaners. The ad claims an additional bonus too, now the makers have added glycerine which will soften your hands as you scrub the dirt out of every single piece of your family's clothing.
July 1954
Good Housekeeping
1
$8.00
View Laundry Soap 52

Fels-Naptha
Three color 7 3/4" x 11" ad for the extra cleaning done by Instant Fels-Naptha. There is a picture of four women enjoying a time with conversation and coffee and the lady who is serving is wearing a bright, white dress while the ones on the other three ladies seem to be dingy and more dull. The caption under this picture wonders "How much cleaner is Naptha-Clean". The text, after mentioning how much obviously cleaner the one lady's dress is, begins to explain how and why this product works so much better than the other laundry products available at that time.
October 1954
Good Housekeeping
1
$8.50
View Laundry Soap 67

Fels Naptha
Full color 7 3/4" x 10 3/4" ad for their Instant Soap Granules for your Automatic Washing Machine. The ad has a picture of a large red box of this product and a lady standing in the shadow of the box, leaning back as she pours an unmeasured amount of it into her washing machine. The headline urges you to "Get your clothes as clean as they ought to be..." and the text claims that it will whiten whites, make colors more bright and snappy and make your linens soft and fluffy. The ad still claims you will be able to Banish tattle tale gray and that it is perfect in either automatic washers or conventional. A small picture in the bottom of the ad mentions their Dishwashing Detergent which contains Lanolin and is Gentle on your hands.
August 1958
Good Housekeeping
0
$8.00
View Laundry Soap 59

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Felso
Three color 7 1/4" x 11" ad for their White, All-Purpose Detergent. The ad claims this product will do the work of three soaps, the it can be used to clean Clothes, for Dishes and to clean Paint and Enamel. There are quotes from three different ladies about how good this product is yet the words seem to be coming from the same lady. There is a picture of the box and the caption urges you to "make Felso you 'sudservant' today!".
April 1951
Good Housekeeping
0
$8.50
View Laundry Soap 36

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Felso
Three color 8" x 10 3/4" ad for their Laundry Detergent. There is a picture of a lady pushing her shopping cart down the aisles of her grocery store. She has stopped in front of the display of Felso because one of the boxes has called out to her, "Just a minute, Lady! Want a Big Surprise?". The text urges you to try Felso instead of what you normally try or what you have coupons for. They claim that it is different because "It's gentle! It's fragrant! It's wonderfully pleasant to use!". Like other laundry detergents of the time, it is recommended for washing dishes too.
September 1952
Good Houskeeping
1
$8.50
View Laundry Soap 72

Felso
Three color 7 3/4" x 10 3/4" ad for their Laundry Detergent that gives the most amazing Suds. There is a picture of a lady holding a handful of suds that looks like a ten-pound turkey and the headline promises "Now! A Detergent that gives you Rich, Long-Lasting Soap-like Suds - even in Hardest Water". The text describes this as being the quick-sudser and promises "the cleanest, whitest, brightest clothes that ever came out of your wash". As with many of the Laundry Detergents of this time, the ad also talks about how good of a job it does on your dishes. Mainly they want you to know that, with Felso, you will NOT have "thin, wishy-washy suds that vanish in minutes". They are certain that you will see and appreciate the difference immediately.
November 1952
Good Housekeeping
0
$8.50
View Laundry Soap 55

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Ivory
Full color 7 1/2" x 11 1/2" ad that discusses both their 99 44/100% Pure Hand Soap and their Ivory Flakes Laundry Soap. There is a five-frame cartoon that tells a story for each product. In the first ad two sisters are together and the one offers to bathe the baby of the other. The child starts to cry and his mother notices how rough her sister's hands are. She claims it is due to the rough dishwashing soap she uses and the other lady questions why she doesn't use Ivory Soap to wash her dishes since it does a great job on that and softens your skin too. The lady with the rough hands is worried that she cannot afford such an expensive soap but she is told that it is actually cheaper than regular dishwashing soap. The other ad shows two sisters preparing for a visit from a rich aunt by planning on wearing the lounging pajamas that she bought for them. The one sister brings hers out, bright as new, as the other one finds hers having been washed by the cleaning lady. The one done with Ivory Flakes look much better than the one done with the bath towels in a general detergent. The sister with the faded pajamas is relegated to having to fake an illness, miss a night at the theatre and dissapoint the lady with all the money.
March 1937
Better Homes & Gardens
1
$9.00
View Ivory Hand / Laundry Soap

Ivory Snow
Full color 9 1/2" x 13" ad for their Granulated Laundry Soap. There is a picture of a pretty girl sitting on the grass in a field while wearing a white skirt with red stripes in and the headline promises "Longer Life for gay colors with amazing cool-water Ivory Snow". The ad calls it "New! Different!...It carries protection a step farther" and the text talks about the "'snowdrops' that burst into instant suds in lukewarm water". It claims that with these Safe Suds you will receive "Longer Life for prints, nlons, Rayons, Slips".
June 1946
Woman's Home Companion
1
$8.50
View Laundry Soap 69

Ivory Snow
Full color 9 1/2" x 13" ad for their Granulated Soap. Most of the text is devoted to using it as a Dishpan Soap but, as with many soaps in this time period, it had a variety of uses. The headline says "They're never too young to learn!" and the three pictures show a young mother teaching her daughter about Ivory Snow. The ad stresses that it is famous for Mildness and for Speed and claims that "This one soap gives both Kindness to Hands! and Speed in the Dishpan!". It talks about Bar Soap being too slow and other Washday Soaps being too strong but "Ivory Snow's just right".
December 1947
McCall's
0
$8.50
View Ivory Soap 38

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Ivory Snow
Full color 9 1/2" x 13" ad for their Laundry Soap. The ad headline claims that there is "No Other Soap like Ivory Snow" and the text tries to show you why. There is a picture of a satisfied housewife pulling items out of her washing machine, holding up an item she has just hand washed and putting a diaper on her comfortable baby. The ad also makes the claim that it is "The safest possible soap...and it's granulated for efficiency, too!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
0
$8.50
View Laundry Soap 21

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Ivory Snow
Full color 7 1/2" x 10 3/4" ad for their Granulated yet Mild Laundry Soap. There are three pictures showing the variety of items you can safely wash with Ivory Snow. There is a lady washing sheets, a baby sitting in clean clothes and another lady checking out her nylons that are clean thanks to Ivory Snow. They call it the "Safest Possible Soap for Everything You Wash with Special Care...by hand...or machine."
September 1952
Good Housekeeping
0
$8.50
View Laundry Soap 70

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Ivory Snow
Full color 7 1/2" x 10 3/4" ad for their Granulated Laundry Soap. There are three pictures that illustrate the three types of wash that you can safely depend on ivory Snow to do for you. It is "For nice things you wash by machine", "For diapers and baby things" and "For lovely hand washables". They claim that it is "For Everything you wash with Special Care by Hand or Machine. Ivory Snow - Safest Possible Soap". This is "The only soap both Ivory-mild and Granulated for efficiency!".
November 1952
Good Housekeeping
0
$8.50
View Laundry Soap 57

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Ivory Snow
Full color 10" x 13 1/2" ad for their Granulated Laundry Soap. The headline calls it "For Everything you wash with Special Care...by Hand or Machine. Ivory Snow - Safest Possible Soap" and there are three pictures that show how true that statement really is. A picture of a mother folding a blanket has a caption saying "For nice things you wash by machine", a picture of a happy baby playing with a Jack-In-A-Box has a caption saying "...for diapers and baby things" and a picture of a lady checking the nylons she has just hand washed has a caption that says "for lovely hand washables". The text wraps it up by saying there is "No other soap like it".
April 1953
Woman's Home Companion
0
$8.50
View Laundry Soap 28

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Ivory Snow
Full color 7 3/4" x 10 3/4" ad for their Laundry Soap which they feel is the "Safest Possible Soap for everything you wash with special care - by hand or machine". While the ad shows three pictures of items that are either delicate or dirt-attracters that Ivory Snow will do a good job on cleaning the box shown is also labeled being New Giant Economy Size. To further improve the savings from using Ivory Snow this ad shows a set of 3 Steak Knives for only 50 cents with a large-size boxtop. And for a limited time only they are throwing in a fourth knive at no extra cost. The ad text talks somewhat about the quality of these knives and says that the order envelope is available from you dealer.
August 1953
Good Housekeeping
0
$8.50
View Laundry Soap 48

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Ivory Snow
Full color 10" x 13 1/2" ad for their Giant Economy Size Laundry Soap Pictured is a young mother kissing her young child on the cheek as he sits on the changing table discovering his toes. The headline says "Ivory Snow Safest possible soap for baby's things, for yours too" and "for everything you wash with special care...by Hand or Machine". Pictures below claim this detergent is best for Diapers, for Lingerie and for Nice Machine Washables and calls it "The only soap both Ivory-Safe and Granulated for effeciency."
November 1954
Woman's Home Companion
1
$8.50
View
Laundry Soap 82

Ivory Snow
Full color 9 1/2" x 12 1/2" ad for their granulated for efficiency laundry detergent. The ad has a picture of the typical mother holding her baby against a pink background under the headline "Wonderful Ivory Snow". The ad calls it the "Safest possible soap for baby's things...and yours, too...for all the nice things you wash by hand or machine!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1955
Ladies Home Journal
0
$8.50
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La France
Three color 7 3/4" x 11" ad for their Laundry Detergent. The headline says that "New-formula La France Bluing Washes Out 'Nylon Gray' Also, keeps new nylon bright...keeps out the 'gray'". The text shows the three step process that you will need to easily wash your dainties to get them clean and white and brighten items that may have become gray.
June 1956
Good Housekeeping
0
$8.00
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Lux
Full color 7 3/4" x 10 3/4" ad for their laundry detergent. The ad has a colorful drawing of a lady showing off her freshly cleaned, carefully folded laundry. The ad headline informs you that "The clothes in your wash every week are worth more than $100. Give them the same protection you give fine fabrics - for only 4 cents a week". There is another statement made claiming there is "Enough in the big new package for two average washings".
April 1926
Good Housekeeping
0
$9.00
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Lux
Black and white 5" x 11 1/2" ad for this amazing laundry detergent that will take care of Perspiration odor in underthings. The ad has a series of three pictures that start with an unhappy lady sitting alone in a chair in her new home under the headline "Snubbed at First...Happy Club Member Now". The second picture shows her in the grocery store listening to several ladies talking about perspiration odor in underthings and she decides to buy the best detergent for taking care of that problem, just in case the smell from her underthings are what's keeping the neighborhood ladies from inviting her to bridge games. The last picture shows this same lady, now using Lux, playing bridge with the ladies who have now become her friend.
March 1934
Better Homes & Gardens
1
$9.00
View Laundry Soap 13

Lux
Black and white 4 3/4" x 11 1/4" ad for their Laundry Soap that can be used for Underthings. The ad has a series of pictures, the first one shows two ladies sitting in the Living Room reading newspapers when one looks up and says to the other "Imagine, Sally's actually engaged - and to the Boss's son!". The rest of the pictures tell the story of Sally unhappy because Mr. Bill Gordon didn't follow up his interest in her, how the newspaper mentioned Undie odor fatal to romance which got her to thinking about her situation and Lux and shortly after Mr. Bill Gordon asked her out and now they are engaged, thanks to Lux.
July 1934
Better Homes & Gardens
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Lux
Full color 7 3/4" x 10 3/4" ad for their Laundry Detergent with actress Evelyn Keyes providing the commentary. The headline calls attention to "New! Lux with COlor Freshener" and has Evelyn claiming that "This new Lux is better than ever...I insist on it!". She is wearing a floor-length pink dress and the caption mentions her new movie Smugglers' Island. The text talks about how Lux will keep your colors brighter yet it will not harm your Lingerie or Stockings.
April 1951
Good Housekeeping
0
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Lux
Full color 7 3/4" x 10 3/4" ad for their Laundry Product with a photo and endorsement by Susan Hayward. The actress is reposing on a green pillow on the floor wearing a loose-fitting red gown with a gold-colored robe and, speaking of Lux with Color Freshener, says that "I love it now more than ever!". The ad mentions her new movie David and Bathsheba and claims that when you use Lux your "whites stay dazzling white, colors bright, prints gay as new". It talks about how delicate things like white slips, delicate pastel nighties and stockings and nylons will look lovelier and last longer. It also claims to be the "Screen Stars' Favorite Wardrobe Care".
August 1951
Woman's Day
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Niagara
Three color 5" x 10 3/4" ad for their Instant Laundry Starch. There is a picture of a smiling housewife standing behind a large box of this product that is labeled "No Cooking - ready to use in Cold Water". The text claims that "You get 20 quarts of medium starch solution from 1 pkg of Niagara" and there are three pictures that show how you just need to Swish to prepare the product for use, how much money you will Save by using this and how Perfect the results will be on everything that you use it on.
August 1951
Woman's Day
1
$8.50
View Laundry Soap 61

Nu Soft
Full color 7 1/2" x 10 3/4" ad for their Fabric Softener. The ad has a series of pictures that show laundry day for a housewife. The captions say "Bad day for drying? Never again!" by a picture of a lady hanging clothes in the basement, "Nu Soft rinses softness in!" under a picture of a smiling lady running her face along something that has been washed, "Means less ironing, too!" under a picture of a mother ironing the ruffles on a little girls's pink dress as she proudly watches and "So easy to do!" under a picture of a lady filling the cap from a bottle of Nu Soft.
March 1959
Good Housekeeping
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Oxydol
Black and white 9 1/2" x 8" ad for their No-Scrub, No-Soil Laundry Soap. The ad has a cartoon strip entitled Timid Tina Takes a Chance and learns about the latest Airplanes and the Latest Laundry Soap. This ad is wider than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1936
Rural Progress Magazine
1
$9.00
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Oxydol
Full color 4 3/4" x 10 3/4" wartime ad for their Laundry Soap which will provide you with its Hustle-Bubble Suds Wash. There is a picture of a very happy lady holding up a white sheet or tablecloth for you to see that it is "White Without Bleaching". The headline says that "Today, More than ever you'll appreciate Oxydol" and one of the speaking bubbles in the ad claims that it is "Safe for Colors and Rayons, too". The text mentions how many ways you will save when it was so important to save for the sake of the war effort. It explained that you would be able to save your clothes which were so hard to replace, how it helps eliminate long washer runs and each box is now able to wash more in the way of clothes or dishes. As with many of the ads during this time, the lower portion of the ad contained hints to avoid waste and this ad has a section to help you "Avoid Soap Waste".
September 1943
Good Housekeeping
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Oxydol
Full color 4 3/4" x 12 1/2" ad for the Detergent that will give your clothes That Oxydol Sparkle. We see a four-frame cartoon/caricature story that shows two ladies talking in the kitchen of one of them. The visitor is asking "Jane, what have your curtains got that mine haven't?" and the answer comes back "Oooooo-that Oxydol Sparkle". They continue to look at the Linens, the Colors and the Work Clothes of the hostess and she describes with glee the job that Oxydol does to help her laundry look like new.
June 1947
Better Homes & Gardens
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P & G
Three color 7 1/2" x 11 1/2" ad for the laundry soap that can handle a house with two little boys. The ad headline warns that "When artist meets mechanic - WAR" and has a picture of a little boy playing on the living room floor with his wooden airplane and his brother leaping off the piano bench in preparation to attack. The ad text, calls this ad actual visits to P & G Homes No. 21, and explains about the little boys of the household began to fight and threw mud at each other. The cleanup was easy when P & G, which is a combination of a "fine white soap" and "naphtha" was used on the dirty clothes.
March 1930
Better Homes & Gardens
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P & G
Full color 8" x 11" ad for their White Naphtha Soap. We a drawing of a young boy trying to protect himself behind the bannister to the upstairs from his mother. She is dressed up, ready to go and is saying "John Henry, I can't take you looking that way". The text gives details on the ease with which you can rub the soap into your dirty clothes which, unfortunately, was the way clothes were washed at this time. On the left side of the ad is one of the "Bedtime Stories Polly & Georgie & Spot".
November 1932
Good Housekeeping
0
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Rinso
Black and white 7 1/2" x 11 1/4" ad that tells us about the difference Rinso Laundry Detergent can make for you and Lifebuoy Health Soap can make on your relationships. The ad has a story told in eight-frames that are entitled "Gossip at a Summer Hotel" and tells the story about an engaged couple who seem to be somewhat cold to each other. The woman asks the man to go into town and buy himself some Lifebuoy soap since he seems to be aflicted with B.O. He does and their relationship starts taking off again. The portion of the ad entitled "Even her Husband Noticed it..." is about when one woman is talking to her neighbor who is ready to pull her already-dry laundry off of the clothesline. The lady whose laundry is just going up to be dried asks the other how she can already have had her laundry scrubbed and boiled and her neighbor answers that with Rinso she only needs to soak.
July 1934
Better Homes & Gardens
1
$9.00
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Rinso
Full color 10" x 13" ad with a drawing of a long line of celebrating people with two drummers at the front of the line. The ad headline proclaims that "It's Here! New Rinso with Solium - the marvelous 'Sunlight' ingredient". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1947
McCall's
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Rinso
Black and white 9 1/2" x 13 1/2" ad has a photo of a mother leaning into the stroller where her young twins are having different reactions to being out today. This ad has a headline warning you that "When it's got to be really white - use Rinso with Solium." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 30, 1953
Life magazine
1
$8.00
View Laundry Soap / Babies

Rinso
Full color 9 1/2" x 13 1/2" ad that was designed to help the Homemakers of the World keep their family looking better. The headline says "How to take out Stains. Use Rinso and follow these easy directions" and the picture shows twelve different stains that every mother dreads. The text gives specific instructions for each one of these and ends by informing us that it costs Lever Brothers about 20% less to make Rinso than it costs other manufacturers to make their products. This savings, the ad says, goes to the customer.
July 27, 1953
Life magazine
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Rit
Full color 7 3/4" x 10 3/4" ad for their tints and dyes in a box. The ad has two pictures, one that shows a drab-colored outfit lying on a table and the other picture that shows the same outfit on a lady who is very happy at the change in colors. The caption under the picture claims "Not one thing bought new - everything colored new with Rit" and the ad headline claims "Rit COLOR turns 'mis-mate' separates into high-fachion coordinates!". The ad claims that it will only cost "25 cents a package" and that you will have to do "No boiling".
March 1959
Good Housekeeping
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Snowy Bleach
Full color 10" x 13" ad for their Powdered Bleach. There is a picture of a lady standing in her white unmentionables next to the bathroom sink and she is holding a white delicate bit of clothing in her left hand while pouring a handful of Snowy Bleach into the sink with her right hand. The headline announces that "Now for the first time science makes it possible to ...bleach nylon and rayon-safely!" and the text talks about what it can do and promises a 3-way action: 1) Conditions water, 2) Dissolves gray water and 3) Bleaches gently, gradually, safely. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1952
McCall's
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Sta-Flo & Sta-Puf Full color 10" x 13" ad for a contest with $105,000 in prizes. The ad has a photo of a baby's face and the object of the contest is to decide "What's the Baby saying".
June 16, 1961
Life magazine
1
$8.00
View Laundry Soap 1
Swan
Full color 9 1/2" x 13" ad for the fact that "Swan is 4 Swell Soaps in One". The ad headline says that "Swan's Cut Out for 4 Big Jobs" and the ad contains little cutouts that mothers and little girls could clip out and use to make different pictures. The ad claims that Swan soap can be used to wash the baby, wash the dishes, wash your clothes and bathe the family. The ad contains several wartime hints to save soap by cutting down on usage. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1944
Life magazine
0
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Swan
Full color 10" x 13" ad with several drawings containing babies and ducks. The ad headline says "You'll have a Circus with Swan. The stupendous gigantic colossal soap that does 4 amazing jobs at Once".
July 1944
McCall's
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Swan
Full color 10" x 13 1/2" ad for their product that is 4 Swell Soaps in 1. There is a drawing of a stage set in a theater with a sign introducing "Swan's Minstrel Show" and five sturdy boxes made up to look like boxes of Swan Soap behind it. The Master of Ceremonies, Swanny begins the show with "'Be seated, Minstrels!' Swanny says, 'And let's begin the fun of telling folks in pleasant ways - Swan's 4 swell soaps in one!'". Seated on the boxes on either side of Swanny are a man, a baby, a dish and a woman, all waiting their turn to contribute. They each describe how Swan can be "so-smoo-ooth" for the baby, a "he-man soap" with lots of lather, a gem for all my lovely duds" and the favorite for dishes that want to be cleaned. They end their performance with a short chorus and Swanny gives more wartime tips on how not to waste soap.
August 1944
McCall's
1
$8.50
View Laundry Soap 66

Swan
Full color 9 1/2" x 13" ad for the Soap that is Baby-Mild for Everything. The ad has pictures of six different babies, all different types, and asks "Which Swan baby would you adopt?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 2, 1945
Life magazine
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Swan
Full color 9 1/2" x 13 1/2" ad for the Pure White Floating Soap that was claimed to be "4 swell soaps in one". The ad contains seven pictures that give you all the information that you need to know about Swan. Pictures 1, 2 and 3 tell about how, in the old days, we used special soaps for different tasks but "shopping is mighty different now". It reasons that the "clever housewives stick to Swan" because it is capable of dealing with "practically every washing job". Pictures 4, 5, 6 and 7 get more specific about what jobs Swan can do around your house. They claim that "Swan is ideal for baby!", that "Swan is a whiz for dishes!", that "Swan is a peach for duds!" and that "Swan is perfect for bath!". Wonderful, the perfect soap for washing you newborn and your roasting pan in the same sink. This ad has a reminder to "Tune in: The Joan Davis Show with Andy Russell, CBS, Monday Nights" and, like most of their other ads around the wartime era, had tips on how to Not Waste Soap.
August 1945
Life magazine
0
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Swan
Full color 9 1/2" x 13 1/2" ad for the Pure White Floating Soap that was claimed to be "4 swell soaps in one". The ad contains seven pictures that give you all the information that you need to know about Swan. Pictures 1, 2 and 3 tell about how, in the old days, we used special soaps for different tasks but "shopping is mighty different now". It reasons that the "clever housewives stick to Swan" because it is capable of dealing with "practically every washing job". Pictures 4, 5, 6 and 7 get more specific about what jobs Swan can do around your house. They claim that "Swan is ideal for baby!", that "Swan is a whiz for dishes!", that "Swan is a peach for duds!" and that "Swan is perfect for bath!". Wonderful, the perfect soap for washing you newborn and your roasting pan in the same sink. This ad is the same as another ad on this page other than the fact that this on mentions the George Burns & Gracie Allen Show. It has her saying "Our show's a honey! Tune in! So funny!" and, like most of their other ads around the wartime era, had tips on how to Not Waste Soap.
August 1945
Life magazine
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Swan
Full color 9 1/2" x 13 1/2" ad for the Soap that they consider to be Four Swell Soaps in One. We see drawings indicating it being used for Bath, for Dishes, for Fine Things and for Baby. The makers present us with a little poem to help remember by saying "A lass? - a dish? - A slip? - A tot? One thrifty soap will wash the lot!". As World War II was ending there was still a need for conserving the goods and the Swan had a display board that gave Four Hints to Save Soap.
September 1945
McCall's
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Swan
Full color 7 3/4" x 10 3/4" ad with six drawings describing how "Swan is 4 swell soaps in One" and how it can be used.
February 1946
Farm Journal
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Tide
Full color 9 1/2" x 13 1/2" ad for their Giant Economy Size Laundry Soap. The words inside of the yellow balloon claim that there is "Nothing like Tide! Tide washes clothes Miracle clean WITHOUT RINSING!" There are drawings of a lady trying to use something else and it is taking longer and not doing the job that Tide does. When she is using Tide she is happy, she is dancing because with Tide you "Just wash - wring out - hang up! Cuts washday work in half!"
October 1950
Woman's Home Companion
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Laundry Soap 81

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Tide
Full color 9 1/2" x 13 1/2" ad for their Laundry Soap, available in the Giant Economy Size. The banner across the middle of the page claims that "Tide gets clothes cleaner than any soap!" and has a drawing of a little girl wearing a green plaid dresses and preening in front of the mirror as her doll, wearing a matching dress, sits in a nearby chair. The ad says of this girl that "She wears the cleanest clothes in town...her mother swears by Tide". A series of bold statements claim that "No soap - no other product sold throughout America will wash as clean as Tide" and also claims that, if you choose, you can skip the rinsing portion of your wash if you are using Tide. It claims that if you use Tide your clothes will be cleaner,. they will be whiter and they will be brighter.
April 30, 1951
Life magazine
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Tide
Full color 7 3/4" x 10 3/4" ad for their amazing Laundry Detergent. The banner assures you that "Tide gets Clothes Cleaner than Any Soap!" and there is a drawing of a housewife in her yard, thrumbs proudly pulling on her apron, as the husband next toor berates his wife as they look at the brightness and actual perfection that the lady using Tide has just placed on her clothes line. The text states that "No soap - no other product sold throughout America will wash as clean as Tide" and, if you really want to save time, with Tide you can "just wash, wring out and hang up". With Tide there is no rinsing needed, or so they claimed.
August 1951
Woman's Day
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Tide
Full color 7 1/2" x 11" ad for the Laundry Detergent that gives the Cleanest Wash in Town. There is a drawing of a family of four singing a song to the abilities of Tide as they hold hands while wearing clothes that sparkle. The banner headline claims that "Tide gets clothes cleaner than Any Soap!", cleaner and whiter in even the hardest water. It talks about how mild it is for hands and that, with this detergent, you can skip the rinsing and save water and time. It suggests that you buy two boxes, one for laundry and one for dishes.
February 1952
Good Housekeeping
0
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Tide
Full color 7 3/4" x 10 3/4" ad for their Laundry Soap. There is a picture of a mother kneeling down and straightening up the clothes that her young son is wearing. The daughter is holding her dress out as she admires the brightness in her yellow dress. The headline claims "They wear the cleanest clothes in town. "Mom" swears by Tide". The ad swears that "Tide gets clothes cleaner than any soap!" and says that it not only gets them cleaner but whiter too, even in hard water, It also talks about the mildness of this product that will save your hands and, at the bottom of the ad, a lady recommends that you "Always buy two...one for Laundry...one for Dishes"
September 1952
Good Housekeeping
0
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Tide
Full color 9 1/2" x 13" ad for their Laundry Detergent. The ad has a drawing of a proud lady putting a tablecloth down that is so clean that it shines and her daughter and another older lady stand beaming with pride. The headline over this scene claims that "She spreads the cleanest cloth in town...she swears by Tide". The main headline claims that "Tide gets clothes cleaner than any soap!" and offers that "Tide not only washes clothes cleaner - but whiter, too, in hardest water!". The text brings up three points to consider; that you will get Cleaner Clothes!, they will be Whiter, Too! and that it has New Mildness for Hands!". The ad also urges you to "ALways buy Two...One for Laundry...One for Dishes!".
September 1952
McCall's
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Tide
Full color 10" x 13" ad for their Laundry Detergent. There is a picture of a housewife hanging her laundry outside on the line and calling attention to the fact that her white items are almost as white as her smile. The headline makes the claim that "Now, Tide Washes clothes WHITER than you can Bleach them" and later claims there is "No need to bleach - except for stubborn stains". The text makes the additional claims that it is "So kind to hands", that it "Actually brightens colors" and that it is "So thrifty to use".
October 1952
McCall's
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Tide
Full color 7 1/4" x 10 3/4" ad for the laundry detergent that gets clothes the whitest. There is a picture of an amazed lady examining her white shirts as they are drying on the line. As she pulls the sleeve out for inspection she is amazed and looks a little bit flush. The headline claims that "Now, Tide washes clothes WHITER than any bleach can bleach them!". The text makes claims such as claiming that "Tide is MILDER for hands than any other leading 'detergent'", that "Tide is so Thrifty to use", there is "No more need to bleach, except for stubborn stains", that it is "So SAFE to use" and that it will give you "Cleaner clothes too".
November 1952
Farm Journal &
December 1952
Good Housekeeping
1
$8.50
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Tide
Full color 7 1/4" x 10 3/4" ad for this amazing Laundry Detergent. The headline brags that "Tide alone gets clothes Whiter Than Bleach" and the picture shows a wife holding up her husband's white dress shirt as he beams with joy. A little disclaimer mentions "Except for Stubborn Stains" but otherwise it claims that it cleans whites better than if you added bleach every time to your wash water. It is claimed to be safer to use, cleaning everything that is washable, and is milder for hands than any other detergent. There is a guarantee explained concerning if you feel that their claims have not been met and the ad shows their New Giant Economy Size box.
February 1953
Good Housekeeping
1
$8.50
View Laundry Soap 74

Tide
Full color 9 1/2" x 13" ad for their Washday Soap. The ad has a picture of a man happily putting on his sparkling white shirt while his wife stands behind him pointing to a box of Tide as the reason that his whites are so white. The ad is filled with claims such as "Sooner or later almost everyone turns to Tide", "No washday soap - no other detergent known - Nothing else will wash as clean as Tide - yet is so mild!" and that "More women by far use Tide than any other washing product in the world". The smaller pictures in the ad talk about getting "Such clean, clean clothes!" and "Such dazzling white clothes!" because Tide is "Recommended by the makers of 25 Automatic Washers!".
October 1954
The Progressive Farmer
0
$8.50
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Tide
Full color 8" x 11" ad for their Laundry Detergent with the most famous parents in America at that time, Ozzie and Harriet Nelson. Harriet is shown lifting the lid of her new Hotpoint Automatic and finding that the manufacturers have supplied them with a box of Tide. The text explains that Hotpoint and other unnamed manufacturers put Tide in every new automatic. While Harriet is explaining what she has found in the washer Ozzie sports his familiar silly grin that looks like he is wondering what's for lunch.
July 1956
Good Housekeeping
0
$8.50
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Tide
Black and white 9 1/4" x 12" ad for their Laundry Soap. The ad has a picture of Gunther and Lucille, from the TV show Car 54, Where Are You, doing their grocery shopping. Lucille is telling Gunther how good Tide is and that she can get a Free Pond's High Lustre Lipstick with Tide boxtops. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 20, 1962
Life magazine
0
$7.50
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Vel
Full color 5" x 11" ad for their Detergent that was Hard on Dirt but Easy on Hands. The headline calls it "Truly a Miracle of Mildness!" and claims that it "Now brings you the safest way of all to wash fine fabrics!". It shows a box claiming that it can be used to clean Dishes, Stockings, Lingerie and Woolens yet it is "So Kind to Hands". There is a picture of an attractive lady brushing her bare shoulder with her hands that look as soft as the shoulder they are touching and the text mentions more of the delicate fabrics that you can safely clean by using Vel.
April 1951
Good Housekeeping
0
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