Hand, Face & Bath Soap Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in alphabetical order by the manufacturer and then in chronological order with the oldest ad first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Camay
Full color 10" x 12 1/2" ad has several drawings of new bride, Mrs. Robert F. Linder. The ad headline claims that "Just One Cake of Camay and you can have Softer, Smoother Skin!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1945
McCall's
1
$8.00
View
Hand Soap 3

Camay
Full color 9 1/2" x 13" ad for The Soap of Beautiful Women. There is a picture of a new bride, Mrs. Russell Flagg Greer, posing in her wedding gown as she holds a rose to her cheek. The headline promises that "Just One Cake of Camay Brings Softer, Smoother Skin!" which is what happened to the former Gloria Harpe. At the bottom of the ad are three pictures that illustrate "Notes on the Romance of the Greers" and these notes describe how Gloria's skin grew better with each day that she used Camay resulting in a happy wedding.
June 1946
Woman's Home Companion
1
$8.00
View
Hand Soap 76

Camay
Full color 10" x 13" ad for what is labeled The Soap of Beautiful Women. The headline, perched over a drawing of Mrs. John David Martin, promises with "Just One Cake of Camay and your Skin is Softer, Smoother!". The text is mostily filled with "Highlights of the Martin's Romance" but also talks about how doctors feel that you will notice amazing results by "using just one cake of Camay". This ad, less than a year after the end of World War II, contains the message "Please - conserve your Camay. Precious materials still go into making soap!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1946
Woman's Home Companion
1
$8.00
View
Hand Soap 64

Camay
Full color 9 1/2" x 13 1/2" ad for their Bath Soap which now comes in Two Sizes. The headline claims that their new Bath-Size Camay is now "Making a Sensational Splash!". We see a huge bar that has been dropped into a tub of water and a group of lovely young ladies are surfing and playing in the waves or reclining upon the oversized bar. At the bottom of the ad are two female hands holding up the two boxess so that the difference in size is obvious. The text explains that, now with the Bath size bar, the skin over your entire body will be as beautiful as you are used to your facial skin being.
September 1948
McCall's
1
$8.00
View
Hand Soap 77

Camay
Full color 9 1/2" x 12" ad for their Bath Soap. The ad has a drawing that shows several attractive women swimming and playing around a large floating bar of Camay. The ad headline claims you can "Be lovelier...all over!" and gives several reasons why this soap is better. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1949
Woman's Home Companion
0
$8.00
View
Hand Soap 31

Temporarily
Sold Out

Camay
Full color 10" x 13" ad for The Soap of Beautiful Women. The ad has a picture of the wedding of Mrs. Michael Piel holding her bouquet while her new husband stares at his bride's beautiful face. The ad headline says that you can "Claim new beauty for your own with your first cake of Camay". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
1
$8.00
View
Hand Soap 50

Camay
Full color 7 1/2" x 10 3/4" ad that talks about how you will get softer, smoother skin when you use their Beauty Soap. The Camay Bride pictured in this ad is Mrs. Charles A. Morrow, Jr. who used to be Barbara Sommers of Califon, N.J.. The caption claims that she has "That June Bride Complexion!" and it is all due to her use of Camay. As the text talks about her lovely complexion it mentions that her sister was also aCamay Bride and claims that "There's no finer beauty soap in all the world!".
April 1951
Good Housekeeping
1
$8.00
View
Hand Soap 86

Camay
Full color 10" x 13" ad contains a large photo of a new bride, Mrs. Jack Stanton, and describes how she uses Camay which is responsible for her beautiful skin. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1951
Woman's Home Companion
1
$8.00
View
Hand Soap 5

Camay
Full color 7 1/2" x 10 3/4" ad for The Soap of Beautiful Women. There is a series of pictures of new bride Mrs. Herbert Hendler showing how, by using Camay, she evolved into the beautiful young woman shown in a veil and holding flowers. The headline says that "With Camay, your skin comes 'out of the shadows' and into the light of new loveliness". They claim that you will benefit from your First Cake of Camay and that "Life isn't really living...without attention and compliments and romance". There is a small picture in the lower right hand corner that shows packages of the two sizes available.
September 1952
Good Housekeeping
1
$8.00
View
Hand Soap 98

Camay
Full color 9 1/2" x 13" ad for The Soap of Beautiful Women. The ad has a picture of a beautiful and smiling woman wearing a veil and holding a corsage while behind her is a dim reflection of the same woman with less of a glow to her skin and no smile on her face. The headline says that "Yes, Camay takes your skin 'out of the shadows' and into the light of new loveliness!". The ad also promises that "Like this Camay bride, you'll win a fresher, brighter skin with your First Cake of Camay" and that "Head to toes - your beauty grows!".
September 1952
McCall's
1
$8.00
View
Hand Soap 89

Camay
Full color 9 1/2" x 13 1/2" ad for what they call The Soap of Beautiful Women. Over a picture of a lovely lady looking into the eyes of a handsome young man who is holding a yellow rose softly against her chin is the headline "Now! An Exquisite New Camay Fragrance yours for greater loveliness...only in Camay". The text identifies this lady as being Mrs. Stephen Thomas Soulos and talks about the ways that using Camay will benefit your skin.
April 1953
Woman's Home Companion
1
$8.00
View
Hand Soap 73

Cashmere
Full color 9 1/2" x 13 1/2" ad for their Cashmere Bouquet Toilet Soap. The ad has a beautiful drawing of an attractive lady in a flowing green dress playing a piano by candlelight as an intense man hovers just over her left shoulder taken with her beauty and "The Cameo Loveliness of Her Skin". Those who bathe with this product describe it as "So elusive...yet so alluring, this whispering fragrance lingers on". The text continues on with hard-to-live-up-to rhetoric and there is a very attractive drawing of a wrapped bar of this soap placed on various flowers. The ad prices it at "Now only 10 cents, the former 25 cent size" and calls it "The Aristocrat of Fine Soaps".
February 23, 1935
Saturday Evening Post
0
$8.50
View
Hand Soap 79

Temporarily
Sold Out

Cashmere
Black and white 5 1/4" x 13 3/4" ad for their Cashmere Bouquet Soap. Over a picture of a smiling young lady are the words "Glamour's the word for you when your skin has this Fragrance men love". It says that "Your womanly instinct as well as his eyes, both tell how alluring you are when bathed in the costly perfume of Cashmere Bouquet Soap - the fragrance men love". It then claims that "When it's a must that you be loved by a certain man, winning is twice as easy if your skin has the fragrance men love. For nothing throws so much cold water on a man's desire, as an indelicate scent from your skin. So remember, when you buy soap for the bath, Cashmere Bouquet has the fragrance men love. Yes, Cashmere Bouquet is the only fragrance of its kind, a secret treasured by us for years. It's a fragrance with peculiar affinity for the senses of men. Massage each tiny ripple of your body daily with this delicate, cleansing lather! Glory in departure of unwelcome body odor. Thrill as your senses are kissed by Cashmere Bouquet's exquisite, lingering perfume. Be radiant and confident to face the world. You'll love this creamy-white soap for complexion, too. Its gentle, caressing lather removes dirt and cosmetics so thoroughly and leaves skin smooth and fresh looking. Use it to help reveal a smooth, exotic beauty in your neckline and shoulders. So buy Cashmere Bouquet Soap before you bathe tonight. Get three cakes at the special price featured everywhere". They were available for 3 of them for a quarter.
May 20, 1940
Life magazine
1
$8.00
View
Hand Soap 108

Cashmere
Black and white 5" x 13" ad for their Cashmere Bouquet Toilet Soap. The ad has a picture of a sad young lady over the headline that asks the question "Can a skin, Sensitive to Soap, look like 'Peaches and Cream'?". The text in the ad reveals the good luck that thousands of young ladies are having by using this soap. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1941
Life magazine
1
$8.00
View
Hand Soap 35

Cashmere
Full color 4 3/4" x 13" ad for their Cashmere Bouquet Soap. The ad has a picture of a smiling lady with perfect skin looking at the reader while the headline claims that "Only one soap gives your skin this exciting Bouquet". The ad discusses several of the appealing features of this soap and mentions that it now comes "in a Bath Size Cake, too!". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
1
$8.00
View
Hand Soap 49

Cashmere
Full color 5" x 13" ad for their Cashmere Bouquet Soap. The ad has a picture of a formally attired lady holding a pack of cigarettes in her hand as she sits surrounded by a wall of colorful flowers. A gentleman in a tux is leaning over her back as she responds favorably to his appearance. The ad headline claims that "Only one soap gives your skin this Exciting Bouquet" and the rest of the text talks about the effect that using this soap will have on your body, and on your life. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
1
$8.00
View
Hand Soap 59

Colgate
Full color 9 1/2" x 12" ad for their new beauty soap called Cleopatra. The ad has a picture of a lady with a headdress of golden leaves on her head bathing in what looks like a serene lake. The ad headline urges you to "plunge into a flirtation with the forbidden.." by bathing with "Colgate's new Beauty Soap with five fragrant oils". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 12, 1963
Life magazine
1
$7.50
View
Hand Soap 45

Dial
Three color 9 1/2" x 13" ad for their Deodorant Bath and Hand Soap. The headline of this ad is that "Dial Soap stops odor before it starts!" and has a picture of two young girls cleaning their faces with Dial. There is a series of pictures that tell the story of a young boy on the high school football team who is sitting sadly after the game because "As a Hero - I score Zero with Julie!". Advice from friends about the deodorant action of Dial gets him to try it and Julie is in his arms.
October 24, 1949
Life magazine
0
$8.00
View
Hand Soap 32

Temporarily
Sold Out

Dial
Black and white 7 1/2" x 10 1/2" ad for their mild, fragrant soap that keeps complexions clearer by keeping skin cleaner. The ad has a picture of a smiling lady drying her face with a towel and the ad headline alerts us to the fact that the text in the ad will explain "Why Dial Soap protects your complexion even under make-up!". The text talks about AT-7 and about how mild this soap is to your skin.
July 1953
Cosmopolitan
1
$8.00
View
Hand Soap 53

Dial
Full color 7 3/4" x 11" ad that brings our attention to that "Wonderful Dial Soap". There is a picture of a woman writhing with glee as she washes her face with Dial soap. The ad reveals to us that "For the woman who's afraid to use soap on her face, Dial is a revelation. For while Dial removes the bacteria that often spread skin blemishes, Dial is mild. Wonderful Dial". At the lower left of the ad it shows four different colors that Dial was available in, at the time.
August 1958
Good Housekeeping
1
$8.00
View
Hand Soap 101

Dial
Black and white 9 1/2" x 13 3/2" ad for Dial Bath Soap with AT-7. This ad has a mature-looking man standing there and looking out at everyone with his eyes nearly closed and his mouth open as he is soaped-up good enough to indicate that he has run out of soap. The ad headline asks "Only Dial?" and then states "Yes, only Dial. Because only Dial has AT-7, most effective deodorant put in soap. Millions rely on Dial, and only Dial to stop perspiration odor. No extra deodorant, either. Only Dial - the soap for people who like people".
June 29, 1959
Life magazine
1
$7.50
View
Hand Soap 116

Dial
Black and white 9 1/2" x 13 1/2" ad for Dial Bath Soap with AT-7. This ad shows a young man who is taking a shower and he is looking at the camera with a look on his face that states the headline of the ad, "Why worry?". The ad then says that "People who bathe with Dial never worry about perspiration odor. Because Dial's AT-7 removes the bacteria that cause it. Gives them better protection than anything else they can use. That's why people like Dial. Millions of them!". The ad says it all.
August 3, 1959
Life magazine
1
$7.50
View
Hand Soap 117

Dial
Black and white 9 1/2" x 13 1/2" ad for their bath soap. The ad has a picture of an attractive lady smiling away as she notices the camera in the shower while she is bathing. The ad headline asks "Why Dial" and the text talks about AT-7 which is their deodorant ingredient. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1959
Life magazine
1
$7.50
View
Hand Soap 38

Dial
Black and white 9 3/4" x 14" ad for Dial Bath Soap. In this ad the words start off with "Just Dial" before going on to the rest. It then says "Why bother with a special deodorant? Just a daily bath with Dial takes care of perspiration odor for the day - for millions. Nothing else gives such complete and reliable protection. Because nobody else has AT-7! Just Dial, the soap for people who like people". It than has a picture of a man, who actually seems happy, that he is taking the time to be taking a shower. Don't know.
August 31, 1959
Life magazine
1
$7.50
View
Hand Soap 113

Dial
Black and white 9 1/2" x 13 1/2" ad for their Deodorant Soap that encourages you to "Live a little!". There is a picture of a happy person lathering up in the shower and the text assures you that when you do this, "you've seen the last of perspiration odor for the day". It explains that this is "a pure, gentle soap blended with a first-rate deodorant - AT-7" and claims "That's why millions of people who like people like Dial"?.
August 29, 1960
Life magazine
1
$7.50
View
Hand Soap 82

Dial
Black and white 10" x 13 3/4" ad for Dial Bath Soap with AT-7. The ad shows a pretty lady bathing in a shower as she turns and smiles at us while covered with soap suds. As she is looking and laughing, the headline has her asking "What some 'soaps' aren't". She answers that "Some bath bars aren't soap, they're detergents. They're apt to remove too much natural oil from your skin. But Dial is true soap. Cleanses thoroughly - but doesn't overdo it. And only Dial has AT-7, most effective deodorant in any bath bar. Dial, the soap for people who like people!".
February 17, 1961
Life magazine
1
$7.50
View
Hand Soap 115

Dial
Black and white 9 1/2" x 13" ad for their Dial Deodorant Soap now with AT-7. The ad has a picture of a young lady who is taking a shower and she seems to be singing. The ad headline says that she is "Singing in the Rain". It says that "The nicest kind of showers are with Dial Soap. No better way to get rid of perspiration odor all day, either. That's because Dial with AT-7 removes bacteria that cause odor. Keeps you fresh and nice around the clock. Another way of saying, people who like people lilke Dial".
April 6, 1962
Life magazine &
May 8, 1962
Look magazine
2
$7.50
View
Hand Soap 41

Dial
Black and white 9 1/2" x 13" ad for their Deodorant Soap now with AT-7. The ad has a picture of a young girl who has a happy, contented look on her face as she lathers up with Dial. The ad headline calls her "Smarty" because she is "Right at the head of the class about the soap she uses". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 10, 1962
Life magazine
1
$7.50
View
Hand Soap 40

Dial
Black and white 9 1/2" x 12 1/2" ad for their Bath Soap. The ad has a picture of a young lady who is lathered up as she stands in the shower talking to the public. The ad headline has her asking "You too?" and the ad claims that it "Seems like the whole country's gone Dial happy". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 28, 1962
Look magzine
1
$7.50
View
Hand Soap 43

Dial
Black and white 9 1/2" x 13" ad for their Deodorant Soap. The ad has a picture of a little girl in the shower looking at the camera with a surprised look on her face. The ad headline has her asking "Grown-up soap?" and the ad explains that it is hard to believe that a soap with such a gentle lather works so well. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 11, 1962
Look magazine
1
$7.50
View
Hand Soap 44

Dial
Black and white 10" x 13" ad for their Deodorant Soap. There is a picture of a man taking a shower and he looks to be singing as the headline shouts "That's all, brother". The text talks about the fact that "Perspiration odor has had it since Dial got in the act". The text also mentions the AT-7 getting rid of skin bacteria. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 10-17, 1963
Saturday Evening Post
1
$7.50
View
Hand Soap 67

Dial
Black and white 9 3/4" x 13 1/2" ad that is for Dial Hand Soap. This ad has a picture of a very satisfied older man who is bathing himself in the shower and is having a very good time doing it. The ad headline has him saying or thinking "Don't kid yourself" before getting into the rest of the ad. It says that "Everyone has to worry about perspiration odor. And that's where Dial comes in. The AT-7 in Dial gets rid of skin bacteria that cause odor. Keeps you fresh all day. Dial - the soap for people who like people".
December 3, 1963
Look magazine
1
$7.50
View
Hand Soap 105

Dial
Black and white 10" x 13" ad for their Bath Soap and the $50,000 Sweepstakes they were having. The ad has a picture of a happy young lady with water running off her chin holding up a suds-covered sweepstakes ticket that we are led to believe has won some sort of prize. The text indicates that the top prize was $25,000. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1964
Life magazine
1
$7.50
View
Hand Soap 65

Dial
Black and white 9 1/2" x 13" ad for their Bath Soap. The ad has a photo of an excited lady who is taking a shower with Dial. The ad headline claims that with this soap you can "Go wild".
June 5, 1964
Life magazine
2
$7.50
View
Hand Soap 27

Dial
Black and white 9 3/4" x 13 1/2" ad for Dial Bath Soap. This ad shows a young lady taking a shower and, in her wet absorption of water, she is showing that she is very, very excited to be having her picture taken. The ad text starts with the headline asking, "You're kidding" then continues on by asking "Worry about perspiration odor? Not me. Not since Dial came along. Dial removes odor-causing bacteria so effectively it's America's leading deodorant soap. Buy anything but Dial? You're kidding".
August 14, 1964
Life magazine
1
$7.50
View
Hand Soap 114

Dial
Full color 9 1/2" x 12 1/2" ad for the fact that their Deodorant Soap now comes in different colors. The ad has a black and white picture of a lady who seems to be happier to be in the shower than I usually am. The ad tells us that "Now Dial comes in white. Pink, aqua and gold too" and the ad has a colorful view of one of each of these color soaps stacked up. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 9, 1965
Life magazine
1
$7.50
View
Hand Soap 39

Dial
Black and white 9 1/2" x 13" ad for their Bath Soap. There is a picture of a man in a shower with his face distorted as the water rinses the soap from his chin. The ad headline says "Sing along with Dial!" and it may be true that this picture was taken in mid-song but it is also possible that it was taken when one of the kids flushed the toilet without thinking. The text talks about the AT-7 and the staying power and urges you to "Give it a go tomorrow!".
September 6, 1966
Look magazine
1
$7.50
View
Hand Soap 71

Dove
Full color 9 1/2" x 12 1/2" ad for the Soap that is 1/4 cleansing cream. The ad has a picture of a very concerned-looking young lady and the ad mentions several skin-related concerns that may be contributing to her dismay. The ad states that if you have worries like this then "It's high time you switched from soap to Dove". The ad also mentions that, in addition to white Dove, they now have available the "new lightly-scented pink Dove". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1964
Seventeen magazine
1
$7.50
View
Hand Soap 42

Irish Spring
Full color 9 3/4" x 13" ad for Irish Spring Lime Refresher And Shower Deodorant Soap. The picture in this ad shows a man taking a very refreshing shower, and there is a slice of lime going through the shower water, as the ad says to "Take A "Lime Refresher" Deodorant Shower". The ad tells us "now! a real man's shower with real man power!" and, then, the text tells us to "Treat your man to a change from ho-hum showers. Surprise him with new Irish Spring. Real deodorant power that protects a man hour after hour plus a refreshing lime scent. No other deodorant soap has than! A man's size...a man's shape...a man's scent - lime-refreshing. Also a hardness that won't melt away like soft soaps! Treat your man to a real man's shower with real man power! Get Irish Spring. P.S. Try it yourself - why should the men have everything!".
April 20, 1965
Look magazine
1
$7.50
View
Hand Soap 109

Ivory
Black and white 5 3/4" x 8 3/4" ad with a drawing of two circus performers working on cleaning with Ivory Soap while a child watches from a wagon.
unknown
Little Folks
1
$8.00
View
Hand Soap 26

Ivory
Black and white 9" x 14 1/2" ad that gives some of the more interesting uses that people came up with in The Ivory Soap Prize Contest. The ad has a picture of a bar of this soap on an ornate piece of metal and lists out some of the many suggestions received. The groups these were listed in were "In the Household", "In the Laundry", "Personal Uses", "On the Farm", "In the Sewing Room", "In the Nursery", "In Kitchen and Serving Pantry", "Articles of Wear", "Practical Uses" and "In the Garden". The box in the center of the ad is labeled "Ivory Soap and Water will not injure anything that Water, Alone, will not harm" and there are suggestions for helping you clean.
July 1911
Ladies Home Journal
1
$9.00
View
Hand Soap 78

Ivory
Black and white 5 3/4" x 8 1/2" ad for The Soap that Floats. The ad contains a nursery rhyme tale called "More Adventures of Ivory Ship Chapter XI Dame Tidybright".
January 1915
Little Folks
0
$9.00
View
Hand Soap 24

Temporarily
Sold Out

Ivory
Black and white 9" x 13" ad for their Bath Soap that is safe enough for a baby and safe enough for an adult's skin. The ad has a drawing by Donald Gardner that shows an attractive lady holding up a picture of a young baby that we are led to believe was her a few years before. The headline asks "Were you an Ivory Soap baby?" and the text assures us that "What Ivory Soap does for the baby's skin, it continues to do for that of the man or woman." It talks about the way that it gently cleanses and rinses perfectly and that it is 99 44/100% Pure. In the left lower corner of the ad is a small reminder of the Ivory Soap Flakes that will do wonders for your laundry and lists the other products produced by this company.
April 1921
People's Home Journal
1
$9.00
View
Hand Soap 87

Ivory
Black and white 7 1/2" x 10 3/4" ad has a drawing of a prince kneeling and holding a shoe toward a picture of a beautiful lady. The ad headline calls him "Beauty's truthful suitor". There is a slight stain along the left lower side that is visible in the scanned view.
April 1926
Good Housekeeping
0
$9.00
View
Hand Soap 8

Temporarily
Sold Out

Ivory
Full color 7 1/2" x 11 1/2" ad that discusses both their 99 44/100% Pure Hand Soap and their Ivory Flakes Laundry Soap. There is a five-frame cartoon that tells a story for each product. In the first ad two sisters are together and the one offers to bathe the baby of the other. The child starts to cry and his mother notices how rough her sister's hands are. She claims it is due to the rough dishwashing soap she uses and the other lady questions why she doesn't use Ivory Soap to wash her dishes since it does a great job on that and softens your skin too. The lady with the rough hands is worried that she cannot afford such an expensive soap but she is told that it is actually cheaper than regular dishwashing soap. The other ad shows two sisters preparing for a visit from a rich aunt by planning on wearing the lounging pajamas that she bought for them. The one sister brings hers out, bright as new, as the other one finds hers having been washed by the cleaning lady. The one done with Ivory Flakes look much better than the one done with the bath towels in a general detergent. The sister with the faded pajamas is relegated to having to fake an illness, miss a night at the theatre and dissapoint the lady with all the money.
March 1937
Better Homes & Gardens
1
$8.80
View
Hand Soap 75

Ivory
Full color 9 1/2" x 13 1/2" ad for their Bath Soap that is safe enough for a Baby's skin so it must be gentle enough for yours. There are a variety of pictures in this ad, the larges one of a happy woman lying in bed with a smile on her face as she looks up at the ceiling. Next to this is a picture of a baby sitting on a couch and the headline urges you to "'Baby' your face at bedtime to Wake Up Lovelier. Doctors say 'baby-care' is Beauty-care!". Below this is a picture of a woman sitting in a bathtub preparing to "Get 'Baby-Care' all over" and next to this are two pictures of women in formal attire out with the men of their dreams.
March 1942
Woman's Companion
1
$8.00
View
Hand Soap 93

Ivory
Full color 9 1/2" x 13 1/2" ad for their Bath Soap. There is a picture of an attractive woman sailing a small sailboat with her arm around her young child and the headline urges you to "Sail through summer Lovelier!". The text claims that doctor's advise women to use Ivory whether your skin is Summer-Dry or if you are looking for Relief from Oily Skin. We see a picture of a woman in a tub treating herself to a bath by using Velvet-suds Ivory.
August 1942
Ladies Home Journal
1
$8.00
View
Hand Soap 92

Ivory
Full color 10" x 13" ad that has a cute picture of a little baby laughing and shaking her rattle. The ad headline has the mother saying "Hooray! My Beauty Secret worked for Betsy!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1944
McCall's
1
$8.00
View
Hand Soap 14
/ Baby

Ivory
Full color 10" x 12" ad for their bar soap. The ad has a photo of a lady embracing a man in a soldier's uniform and a smiling baby in another picture looking at them with hands clapping. The ad headline has the baby saying "That's why I use it...That's why she uses it...We have that Ivory Look.." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1944
McCall's
0
$8.00
View
Hand Soap 10
/ Babies

Temporarily
Sold Out

Ivory
Full color 9 1/2" x 12 1/2" ad shows a young lady being snuggled by her soldier. The ad headline talks about how she used to be referred to as "Dateless Dora" before she began using Ivory.
September 1945
McCall's
1
$8.00
View
Hand Soap 7

Ivory
Full color 9 1/2" x 12 1/2" ad has a photo of a smiling mother (identified as model Connie Joannes) holding up her laughing baby. The ad headline has the baby saying "Tell 'em Mommy - How you became a Famous Pin-up Girl!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1945
McCall's
0
$8.00
View
Hand Soap 11
/ Babies

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Ivory
Full color 9 1/2" x 13" ad for their Bath Soap. Between pictures of a smiling child lying in its crib and a beaming lady are the words "Now this Young Softie is an Old Smoothie". The text imforms us that both the child and the attractive woman are the same person, Alice Wallace, who is now a leading model. There is another picture of her, not afraid of being outdoors, as she is playing golf with an attentive young man holding her bag of clubs.
March 1947
McCall's
1
$8.00
View
Hand Soap 94
/ Baby

Ivory
Full color 9 1/2" x 12" ad for their hand soap that floats. The ad has several drawings of little babies being bathed and then sitting in bed ready for sleep. The ad headline asks "What's all the splashing about?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1947
McCall's
0
$8.00
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Hand Soap 12
/ Babies

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Ivory
Full color 10" x 13" ad that has a large photo of a baby surrounded by soap suds and bubbles. The headline next to the baby asks you to "Meet 'Miss July' of 1948". The ad text describes this girl as Linda who is the winner of the "Cutest Baby" contest.
September 1948
Woman's Home Companion
0
$8.00
View
Hand Soap 4
/ Babies

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Ivory
Full color 10" x 13" ad for the soap that will give you that certain, healthy look. The ad has pictures of three females who have "That Ivory Look", a baby with a towel draped over her head, a lady who is identified as a model and an everyday housewife with a red hat on her head. The ad, talking about that certain look, claims that "Young America has it. You can have it, too!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scnned view.
July 1950
McCall's
0
$8.00
View
Hand Soap 51

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Ivory
Full color 9 1/2" x 13 1/2" ad for their Ivory Soap, the stuff that was 99 and 44/100% Pure. This ad has three pictures of ladies with That Ivory Look. Young America has it...You can have it, too!". The top picture is of a little girl in a bathtub with a headline saying that "Little babies have it...so can you!". It then says that "You can easily see why Ivory should be your beauty soap when you see Baby Barbara Ann's complexion so soft and smooth from top to toe. Ivory is so pure and mild, it babies the most delicate skin. And more doctors advise Ivory for baby's skin...and yours...than all other brands of soap put together!". The lower pictures or of two older ladies, the first saying "Famous models have it...so can you!" and the other one saying that "It can be your in one week - that Ivory Look!". Remember what it says at the bottom of the ad, "More doctors advise Ivory than any other soap".
April 1951
Woman's Home Companion
1
$8.00
View
Hand Soap 103

Ivory
Full color 10" x 12 1/2" ad shows a lady holding up a bar of Ivory soap with the headline "Be Beauty Wise and Penny Wise". The ad states that four cakes of Ivory cost about the same as three cakes of other well-known toilet soaps.
May 1951
Woman's Home Companion
1
$8.00
View
Hand Soap 1

Ivory
Full color 9 1/2" x 12" ad for their 99 44/100% Soap. The headline speaks of "That Ivory Look. Young America has it...you can have it in 7 days". Pictured in the ad are three beautiful women who use Ivory and there is some information about each of them. The one is a magazine cover girl and Ivory has helped her succeed, another is a mother with a young baby and they both use it and the third is an average woman who is supposed to represent how you can look in one week.
June 1951
Woman's Home Companion
1
$8.00
View
Hand Soap 97

Ivory
Full color 9 1/2" x 13" ad for their 99 44/100% Soap. The ad headline brags about "That Ivory Look. Young America has it - you can have it in 7 days" and shows pictures of three ladies that have it. The largest picture is of a young baby with a caption that claims "Lovely babies have it - so can you!". A picture of a lady identified as Jean Christman has a caption claiming Winsome models have it - so can you!" and the picture of the last lady has a caption claiming that "It can be yours in one week - That Ivory Look". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1951
Woman's Home Companion
1
$8.00
View
Hand Soap 60

Ivory
Full color 9 1/2" x 13" ad for their 99 44/100 % Pure Soap. The ad has a large picture of an attractive woman with her head framed by pink flowers under a headline that identifies "That Ivory Look" and claims that "Young America has it...You can have it in 7 days". There are two other smaller pictures of people with this kind of soft skin. One is a baby who is called a Playpen Pretty and the other is a blonde lady immersed in a swimming pool. The ad remids us that this soap floats and that "More doctors advise Ivory than any other soap"
September 1952
McCall's
1
$8.00
View
Hand Soap 90

Ivory
Full color 7 3/4" x 10 3/4" ad for their 99 44/100 % Pure Soap. There is a picture of a very cute, bright=eyed baby with incredibly curly hair looking up at something with a smile on his or her face. The headline identifies this as "That Ivory Look" and insists that "Young America has it...You can have it in 7 days!". The text talks about the mildness of Ivory and has a picture of a bar of this soap with the blue and white wrapper and another picture of a smiling lady with soft skin that is claimed to be the result of using Ivory.
July 1954
Good Housekeeping
1
$8.00
View
Hand Soap 88

Ivory
Full color 7 3/4" x 11" ad for their mild soap. The ad has pictures of two ladies, one a young girl wearing a bonnet and holding a doll and the other old enough to be the child's mother and wearing a bonnet too. The ad headline says "That Ivory Look. Young America has it...you can have it in 7 days!" and the text talks about the gentle formula and the fact that it comes in a bar that can be snapped in two for double the usees.
July 1956
Good Housekeeping
0
$7.50
View
Hand Soap 58

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Ivory
Full color 7 3/4" x 11" ad for their Soap that is mild enough for a baby's skin. There is a large picture of a little girl with her soft skin and her gentle smile and a smaller picture of who, it is claimed, uses Ivory Soap. The headline says "Today's loveliest look...That Ivory Look...the beauty only mildness gives your skin". The text talks about this product and reminds us that it floats.
August 1959
Good Housekeeping
1
$7.50
View
Hand Soap 91

Lava
Black and white 9 3/4" x 13 1/2" ad that is for Lava - The Hand Soap. This ad seems to be a very negative one, starting off with the headline "Movie Stars scorn it". Pictured in this ad is a very pretty looking girl holding a bar of Lava Soap between two of her fingers and looking at it as though it was disgusting. Her eyelids are pinched very tightly, her nose is scrunched up and her mouth is tightly clamped. The ad says that "Hollywood rates Lava strictly "no show" as a beauty soap. It's not. It's not even a pretty soap. Or dainty, or perfumy, or smooth and creamy. It's rough. Just feel it. But, that rough stuff has a purpose. It's pumice. And pumice makes Lava the best hand soap in the world for getting dirty hands clean. Clean. Right down to the fingernails. Volcanic pumice, not beauty lotion, is Lava's special ingredient. So, when it comes to getting dirty hands clean, don't give the role to a bit player. Get the star - Lava. It's an Oscar winner - hands down".
May 12, 1967
Life magazine
1
$7.50
View
Hand Soap 107

Lifebuoy
Full color 9 1/2" x 13" ad for their Health Soap. The ad has drawings of a young boy involved in various athletic activities and claims "You know Ted - too bad he doesn't keep in top form". The ad talks about how important it is for your health to wash and keep clean. There is a small smudge on the left side of the ad. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1925
The American Boy
1
$7.50
View
Hand Soap 30

Lifebuoy
Full color 7 3/4" x 11" ad for their Health Soap. There is a gay picture of a lady dancing with three young children and the headline claims that if you "Keep them well and they'll keep you young". The text describes how using this product will lessen the concern that young mothers have about their children which will minimize the wrinkles and lines that mothers may face.
April 1926
Good Housekeeping
1
$9.00
View
Hand Soap 63

Lifebuoy
Black and white 7 1/2" x 11 1/4" ad that tells us about the difference Rinso Laundry Detergent can make for you and Lifebuoy Health Soap can make on your relationships. The ad has a story told in eight-frames that are entitled "Gossip at a Summer Hotel" and tells the story about an engaged couple who seem to be somewhat cold to each other. The woman asks the man to go into town and buy himself some Lifebuoy soap since he seems to be aflicted with B.O. He does and their relationship starts taking off again. The portion of the ad entitled "Even her Husband Noticed it..." is about when one woman is talking to her neighbor who is ready to pull her already-dry laundry off of the clothesline. The lady whose laundry is just going up to be dried asks the other how she can already have had her laundry scrubbed and boiled and her neighbor answers that with Rinso she only needs to soak.
July 1934
Better Homes & Gardens
1
$9.00
View
Rinso 79
/ Lifebuoy

Lux
Black and white 9 1/2" x 12" ad fpr Lux Toilet Soap with Marlene Dietrich. The actress is sitting and brushing her hair with her right hand while wearing what looks like a white mink over a light-colored dress that splits up her leg. The headline has her saying that "It's easy to make daintiness SURE - Just use Lux Soap for a luxurious daily beauty bath." The text emphasizes Daintiness and suggests that you, like Marlene Dietrich use your complexion soap as your bath soap. The ad shows a bar of unused Lux Soap and reminds us that "9 out of 10 Screen Stars use Lux Toilet Soap.
October 1942
Woman's Home Companion
1
$9.00
View
Celeb Female 376
/ Lux Soap

Lux
Black and white 9 1/2" x 12" ad for their Toilet Soap with actress Betty Grable. The ad has a picture of the actress washing herself in the bathtub amd another picture of her looking back at the reader over her bare left shoulder. In this picture she is saying "If a girl isn't dainty, no other charm counts. A Daily Lux Soap beauty bath makes you Sure". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1943
Ladies Home Journal
0
$9.00
View
Celeb Female 209
/ Lux

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Lux
Black and white 9 3/4" x 13" ad for their Toilet Soap that includes several photos of actress Rosalind Russell. There is also a photo of a woman being kissed by a man in a soldier's uniform and the headline calls this a "Tender moment for this girl with a Lovable Lux Complexion". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1944
Woman's Home Companion
&
August 1944
McCall's
2
$9.00
View
Celeb Female 136
/ Hand Soap

Lux
Black and white 10" x 13" ad for their Toilet Soap that has a large photo of actress Lana Turner. Above the photo is a headline asking the question "Is this the world's most beautiful complexion?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1945
McCall's
1
$9.00
View
Celeb Female 151
/ Lux

Lux
Full color 4 3/4" x 13" ad for their Toilet Soap with actress Betty Hutton. The ad has a drawing of the actress taking a shower with Lux. She has wrapped the shower curtain around herself and leaned out to say "This Beauty Bath's a WOW! Such Rich Creamy Lather - Such Exquisite Perfume!". This wartime ad also contains a message to "Fight waste". This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1945
McCall's
1
$8.50
View
Celeb Female 205
/ Lux

Lux
Full color 5" x 12" ad for their Toilet Soap with actress Loretta Young. The ad also mentions her movie "The Stranger".
August 1946
Woman's Home Companion
1
$9.00
View
Celeb Female 55
Hand Soap

Lux Betty Grable doing an ad for Lux soap. 7 1/2 x 10 3/4" black & white ad also mentions her movie "The Shocking Miss Pilgrim" February 1947
Cosmopolitan
0
$8.50 View
Celeb Female 1
/ Lux Soap

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Lux
Black and white 9 1/2" x 13 1/2" ad for their Toilet Soap with lovely actress June Allyson. There is a picture of her standing with a radiant smile and the caption mentions her new movie High Barbaree. The headline urges you to "Be Lovelier Tonight!" and has Ms. Allyson saying that "My Beauty Facials bring quick new Loveliness". The text gives the normal directions on how to care for your face and reminds you to "Don't let neglect cheat you of Romance" and that "9 out of 10 Screen Stars use Lux Toilet Soap - Lux Girls are Lovelier!".
March 1947
Woman's Home Companion
1
$8.50
View
Hand Soap 80
/ Allyson ad

Lux
Black and white 9 1/2" x 13 1/2" ad for their popular Toilet Soap with actress Esther Williams. There is a picture of her smiling up at the camera urging you to "Be Lovelier Tonight" as the caption mentions her new movie from Metro-Goldwyn-Mayer Fiesta. The ad has her claiming that "My Beauty Facials bring quick new Loveliness" and makes the familiar claim that "9 out of 10 Screen Stars use Lux Toilet Soap".
May 1947
Woman's Home Companion
0
$8.50
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Hand Soap 74
/ Williams ad

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Lux
Black and white 9 1/2" x 13" ad for their Toilet Soap. The ad has a picture of actress Joan Caulfield sitting at her makeup table admiring her reflection in the multiple mirrors that face her. She is wearing a white dress covered with a white stole and the caption mentions her new Paramoung movie Variety Girl. The headline claims you can "Be Lovelier Tonight!" by using this product and claims that "9 out of 10 Screen Stars use Lux Toilet Soap". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1947
Woman's Home Companion
0
$8.50
View
Hand Soap 61

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Lux
Black and white 9 1/2" x 13" ad for their Toilet Soap with a picture of actress Jane Wyman. She is running her fingers along her left cheek as she claims that "My Beauty Facials leave skin softer, smoother." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1947
McCall's
0
$8.50
View
Celeb Female 212
/ Lux

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Lux
Black and white 9 1/2" x 12 1/2" ad for their Toilet Soap with actress Joan Crawford. There is a large picture of the actress touching her fingers to her face and a headline that urges "Be Lovelier Tonight!". Joan is given credit for saying "My Beauty Facials leave skin softer, more appealing" and the ad gives instructions how you can give your skin this same treatment. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
1947
Woman's Home Companion
0
$9.00
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Celeb Female 288
/ Crawford

Temporarily
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Lux
Black and white 9 1/4" x 13" ad for their Toilet Soap. The ad has a photo of actress Maureen O'Hara turning to look at the camera. The ad headline claims that "9 out of 10 Screen Stars are Lux Girls". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1948
Woman's Home Companion
2
$9.00
View
Celeb Female 197
/ Lux

Lux
Black and white 9 1/4" x 13" ad for their Bath Size Toilet Soap. The ad has a photo of actress Rosalind Russell holding a bar of this new size soap and offering it to the camera. The ad headline describes "New! In large Bath Size. The soap 9 out of 10 Screen Stars use!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1948
Woman's Home Companion
1
$8.50
View
Celeb Female 198
/ Lux

Lux
Black and white 9 1/2" x 13" ad with actress Ava Gardner. There is a picture of this attractive actress smiling and pressing against actor Robert Walker in a scene from the Universal-International movie One Touch Of Venus. The caption has him saying "You're adorable!" and her answer is "I'm a Lux Girl". There is another picture of the two of them in different cozy pose and the ad text discusses the different ways that Lux will help the skin of beautiful ladies.
September 1948
Woman's Home Companion
1
$8.50
View
Hand Soap 96
/ Celeb Female ad

Lux
Black and white 9 1/2" x 13" ad with actress Linda Darnell. There are two pictures of this actress being paid attention by handsome men. The larger picture shows her cheek to cheek with actor Rex Harrison in the movie Unfaithrully Yours with the headline having him say "You're lovely!" and her answering "I'm a Lux Girl". The text has Linda giving instructions on how to best use this Lever Brothers product and reminding us that "9 out of 10 Screen Stars use Lux Toilet Soap". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1948
Woman's Home Companion
1
$8.50
View
Celeb Female 304
/ Lux

Lux
Black and white 9 1/2" x 13 1/2" ad for their Toilet Soap with actress Evelyn Keyes. The ad has a picture of her in a romantic moment with Glenn Ford in their new movie Mr. Soft Touch and she gives much of the credit for her "irresistible appeal" to the fact that she uses Lux Soap. She explains that she works "the creamy, fragrant lather well in" before she will "rinse and pat with a towel to dry". A picture in the ad shows that two sizes were available and the claim is made that "9 out of 10 screen stars use Lux Toilet Soap - Lux Girls are Lovelier!".
April 1949
Woman's Home Companion
0
$8.50
View
Hand Soap 81
/ Celeb Female

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Lux
Black and white 9 1/2" x 13" ad for their Toilet Soap with actress Elizabeth Taylor. The ad has a picture of the actress with actor Don Taylor taken from the movie Father of the Bride under a headline that has him saying "You're adorable!". There is another headline that has her claiming "I'm a Lux girl", a claim that says that "9 out of 10 Screen Stars use Lux Toilet Soap" and a tip that says "For all-over Lux loveliness try the new Bath Size". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 1950
McCall's
0
$9.00
View
Celeb Female 266
/ Lux

Temporarily
Sold Out

Lux
Full color 7 3/4" x 11" ad for that Special Look that all users of Ivory Soap come to appreciate. There is a picture of magazine cover girl, Maggie McNamara in an off-the-shoulder dress and an ornate necklace staring at the camera and showing off her youthful skin. The headline talks about "That Ivory Look. Young America has it...you can have it in 7 days" and says that Model Beauties have it and Cradle cutties have it too, The text talks about the mildness and the purity of this product and claims that "More doctors advise Ivory than any other soap".
April 1951
Good Housekeeping
1
$8.00
View
Hand Soap 99

Lux
Black and white 10" x 14" ad for their Toilet Soap with actress Anne Baxter. There is a seductive picture of this actress leaning against the back of a chair saying "My skin is so much softer!" as the ad mentions her new movie My Wife's Best Friend. The headline claims the "Skin-Tonic Action in Lux Soap care actually stimulates moisture within your skin - makes even dry skin fresher, smoother!". The text talks about test results and how to use the product and has another, smaller picture of Ms. Baxter at her make-up table.
October 1952
McCall's
1
$8.50
View
Hand Soap 72
/ Anne Baxter

Lux
Black and white 10" x 13 1/2" ad for their Toilet Soap with several pictures of actress Deborah Kerr.. There is a large picture of her resting her chin on her folded hands and staring into the camera while the caption mentions her new movie Julius Caesar. There are smaller pictures, one showing her painting, another showing her arranging flowers and the third showing her holding her right hand to her cheek with the caption saying "My beauty cxare is so easy - makes my skin look so soft". Other parts of the text discuss how easy it us to use and how much of a difference it makes.
April 1953
Woman's Home Companion
1
$8.50
View
Celeb Female 316
/ Lux

Lux
Full color 7 3/4" x 10 3/4" ad with Janet Leigh. The ad, which mentions her new movie Walking My Baby Back Home, has a picture of her dressed in pink and white and holding up some pink cotton candy. The ad headline under her picture claims "The most delectable complexions in Hollywood are specially cared for with Lux Toilet Soap".
October 1953
Woman's Day
0
$8.50
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Celeb Female 289
/ Lux

Temporarily
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Lux
Full color 7 3/4" x 10 3/4" ad for their Toilet Soap with actress Ann Blyth. There is a picture of her holding a conch shell to her ear and listening to it as though it was whispering erotic promises. The caption mentions her movie All The Brothers Were Valiant and the headline claims that "The most talked about complexions in Hollywood are given regular Lux Toilet Soap care". The text gives some of the reasons this soap was supposed to be special and mentions the Lux Video Theatre that was seen every Thursday night.
November 1953
Woman's Day
1
$8.50
View
Celeb Female 292
/ Lux Soap

Lux
Full color 7 3/4" x 10 3/4" ad with actress Greer Garson. The ad has a picture of the red-headed actress holding a bunch of purple grapes up by her face and the ad headline says "Luscious is the word for Greer Garson's complexion and she keeps it that way with Lux Toilet Soap". The ad makes the usual claims that "9 out of 10 Hollywood stars" use this soap and that the actress shown in the ad has used it for years. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1954
Woman's Day
1
$8.50
View
Celeb Female 280
/ Lux Soap

Lux This 8" x 11" full color ad with Leslie Caron which advertises her new movie The Glass Slipper. August 1954
Woman's Day
1
$8.00 View
Celeb Female 2
/ Lux Soap

Lux
Black and white 9 1/2" x 13 1/2" ad with actress Lauren Bacall. The ad has a headline reminding you that "You don't have to be a Lauren Bacall to have a movie star complexion. That's the beauty of Lux". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 18, 1954
Life magazine
1
$8.50
View
Celeb Female 113
/ Hand Soap

Lux
Full color 7 3/4" x 10 3/4" ad with actress Debbie Reynolds. The ad has a large picture of the smiling actress and two smaller pictures of a young couple that have driven their convertible to the drive-in to see an unnamed Debbie Reynolds movie. The first picture has the lady saying "I'd like to look just like Debbie Reynolds" and the second picture has the young man, who seems wise beyond his years, saying "I think you're wonderful - just as you are!". The text claims that if you use Lux, jsut like Debbie does, your skin will be as appealing as hers is and also talks about it's Gold Foil wrapper as being an indication of the high standards of protection.
June 1956
Good Housekeeping
0
$8.00
View
Celeb Female 307
/ Lux

Temporarily
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Lux
Full color 9 3/4" x 12 1/2" ad for their soap with a "creamy, cosmetic lather". This ad has a colorful photo of actress Jeanne Crain sitting at a formal dinner. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1957
McCall's
1
$8.00
View
Celeb Female 135
/ Hand Soap

Lux
Full color 9" x 12" ad for their soap with the wonderful lather with actress Cyd Charisse. The ad has a picture of this beautiful starlet wearing an orange dress standing with two men in suits standing behind her. The ad mentions her new movie Silk Stockings and the headline reminds you that "Every time you walk into a room you're on stage!". The text tells us that "9 out of 10 Hollywood stars depend on Lux" and it talks about the fact that this soap is now available in 4 lovely pastels. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
0
$8.00
View
Hand Soap 55

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Lux
Full color 9 1/2" x 13 1/2" ad for their soap with singer and famous aunt Rosemary Clooney. The ad has a nice photo of the star resting her arm on an object about waist high and smiling at the camera. The ad headline describes Lux as "gentle, so gentle, so gentle to you...softer and smoother your skin will be, too...That's the Beauty of Lux". The ad has the familiar claim that "9 out of 10 Hollywood Stars depend on Lux". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1958
McCall's
1
$8.00
View
Celeb Female 252
/ Lux

Lux
Full color 10" x 13" ad for Lux Soap with Natalie Wood. The ad also mentions her movie "Cash McCall".
February 15, 1960
Life magazine
0
$8.00
View
Celeb Female 58
/ Lux Soap

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Sold Out

Lux
Full color 9 1/4" x 12 1/2" ad for their Bath Soap with actress Yvette Mimieux. The ad headline describes "New Lux with skin-purifier added" and describes the benefits. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 20, 1960
Life magazine
1
$8.00
View
Hand Soap 28
/ Celeb Female

Lux
Full color 9 3/4" x 13 1/2" ad for the New Lux with Moisturizing Creamy Lather. This ad shows a very attractive young lady bending over her sink with a smile on her face as she is preparing a soap and water bath in there. The ad headline says that "Like no other soap in the world - New Lux with three deep beauty bands". The text says "This New Lux with Moisturizing Creamy Lather says: you can wash without dry skin worries!". It then says tht "You See the difference. New Lux has three bands of beauty that don't stop on top...they go deep into the bar...last as long as your Lux lasts. You Feel the Moisturizing Creamy Lather. Feel its silky richness soothing, smoothing your skin. You Know your worries about dryness are smoothed away! Lux lather moisturizes your skin in a way no cream ever has! Freshens in a way no cream ever could. You Glow softly...your skin never had it so soft! In 5 cosmetic colors. The beauty care of 9 out of 10 Hollywood stars".
October 26, 1962
Life magazine
1
$7.50
View
Hand Soap 111

Lux
Full color 9 1/2" x 13" ad for their Beauty Soap. The ad has a picture of a pretty young lady resting her chin in her soap-covered hands as she looks straight into the camera. The ad has her saying "Lux - You're wonderful! Your moisturizing creamy lather lets me wash without dry skin worries!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 9, 1962
Life magazine
0
$7.50
View
Hand Soap 46

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Lux
Full color 10" x 13" ad in German taken from a German magazine. The ad has a photo of a group of international movie stars including Scilla Gabel.
November 15, 1967
Bunte Illustrierte
1
$7.50
View
Hand Soap 2

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Owl
Pink and black 9 1/2" x 12" flyer for grocery store products. This flyer gives prices, to the grocer, for different boxed quantities of the soap and with a scale or coffee mill thrown in for an incentive. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Unknown
1
$7.50
View
Hand Soap 18

Palmolive
Full color 7 3/4" x 11" ad for their soap made with Olive Oil. The ad has a series of pictures of a young lady who seems to be losing the interest of her suitors. She talks to her friends, talks to her doctor, takes his advice and wins her man back. The ad headline explains that "Love came back to Lois when she got rid of "middle-age" skin" and claims that using Palmolive will take care of anyone who has this horrible disease. At the bottom of the ad is a picture of the Dionne Quins and claims this soap was chosen exclusively for them.
April 1937
Good Housekeeping
1
$8.50
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Hand Soap 48

Palmolive
Full color 9 1/2" x 13" ad for their Soap designed to improve your complexion. The ad headline claims that "Doctors Prove 2 out of 3 Women can have More Beautiful Skin in 14 Days". The ad has a series of pictures that tell a story. In the first picture our lady is one of 1284 women who participated in a test and she is talking to a skin doctor. In the next picture she is following their advice and cleansing her skin the Palmolive Way. In the third picture she is reexamined by the skin doctor after 14 days who confirmed what she felt, that her skin was fresher. There is a larger picture that is the real result of the story, she is having to fight off handsome soldiers. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view
January 17, 1944
Life magazine
1
$8.00
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Hand Soap 34

Palmolive
Full color 9 1/2" x 13 1/2" ad that was for the Palmolive Hand Soap that made the claim that "No other soap offers proof of such results". This soap made the claim that "Doctors Prove 2 out of 3 Women can have More Beautiful Skin in 14 Days!" The claim was made that the 14-Day Palmolive Plan was tested on 1285 different women who had all kinds of dkin. It offers for us to hear the story from Harriett Edwards who lived in Chicago, Illinois. There were three paragraphs of testimony and a picture of a woman sitting there smiling away while she is with a man in uniform. The skin improvements that were offered were Brighter, cleaner skin, Finer Texture, Fewer Blemishes, Less dryness, Less oiliness, Smoother skin, Better tone and Fresher, clearer color. The wartime message placed at the bottom was "Don't Waste Soap! Soap uses vital materials needed to win the war!"
May 8, 1944
Life magazine
1
$8.00
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Hand Soap 100

Palmolive
Full color 9 1/2" x 13 1/2" ad for the soap used in the 14-Day Palmolive Plan. The a headline claims that "Doctors Prove 2 out of 3 Women can have More Beautiful Skin in 14 Days" and has several drawings of a lady being counseled by a doctor and using his advice. Then there is a photo of a lady being held very tightly by a smiling soldier home on leave. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 23, 1944
Life magazine
1
$8.00
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Hand Soap 20

Palmolive
Full color 9 1/2" x 13" ad for the Soap that gives results. The ad has pictures of one of the 1285 women who participated in the 14-day test to try and rejuvinate their skin. The ad shows her talking to her doctor, cleansing her face and having attention paid to her by a handsome soldier. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 2, 1945
Life magazine
1
$8.00
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Hand Soap 36

Palmolive
Full color 9 3/4" x 13 3/4" ad for Palmolive Soap. We see a picture of an attractive young lady standing outside and smiling at a soldier as the words next to her claim that "Doctors Prove 2 out of 3 women can have Lovelier Skin in 14 Days". There are three boxes here, the first shows a woman lying on a bed, pouting as she looks at herself in a mirror. "'I was mad at my mirror!' says Ruth Chandler of New York City. 'I'd tried lots of suggestions, yet my mirror refused to recognize any complexion improvement. Every day it showed me the same complexion - sallow, rough-looking and with far too many nasty little blemishes'". In the second box, we see the lady talking to a friend as she says "Then a friend of mine told me about the 14-Day Palmolive Plan which had done so much for her. She told me that 36 doctors - leading skin specialists - had tested this Plan on 1285 women and proved it can bring a lovelier complexion to 2 out of 3...in just 14 days". The ad then says that "You, too, may look for these skin improvements in only 14 days!" and then lists Less Oily; Smoother, Younger Looking; Less Coarse-Looking; Fewer Tiny Blemishes; Less Incipient Blackheads; and Fresher, Brighter, Clearer Color.
December 17, 1945
Life magazine
1
$8.00
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Soap Hand 118

Palmolive
Full color 9 1/2" x 13" ad has several small photos of two girls working on trying to make themselves more attractive. The ad headline claims that "Doctor's Prove 2 out of 3 Women can have Lovelier Skin in 14 Days" and there is a larger photo of a girl who has used Palmolive and has the guy to prove it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$8.00
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Hand Soap 17

Palmolive
Full color 9 1/2" x 13 1/2" ad that talks about the results that you will get from using their 14-Day Palmolive Plan. It talks about how 36 Doctors ran this test on 1285 women and were able to prove that "2 out of 3 women can have Lovelier Skin in 14 Days". Much of the information is concerning an Eleanor Martin of New York and how she qickly signed up to be included in this test. Her results were amazing and the ad lists an impressive list of cosmetic improvements that were noticed as well as a picture of a very happy young lady being paid quite a bit of attention by an adoring young man.
December 16, 1946
Life magazine
1
$8.00
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Hand Soap 85

Palmolive
Full color 9 1/2" x 13" ad for their Bath Soap. The ad has pictures of several different women who claim to have received various benefits from using this soap. The ad headline claims that "Doctors Prove 2 out of 3 Women can have Lovelier Skin in 14 days!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 20, 1947
Life magazine
0
$8.00
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Hand Soap 29

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Palmolive
Black and white 5" x 13 1/2" ad that shows you the benefits of Palmolive Bath Size Soap. The ad has a drawing of a lovely lady under the headline, "You want a Beauty Soap for a Beauty Bath!". In this picture she is drying herself off and there are three little "people" flying around her. The first is labeled Mildness and it says "For loveliness". The second is sitting on her towel and her name is Fragrance and she is "For Daintiness". And the third one is named Purity and her job is "For Gentleness". The ad says that "Your bath becomes a beauty bath - when you change to proper cleansing with Palmolive Soap. Doctors have proved that regular cleansing with this beauty soap brings most women lovelier complexions in only 14 days. So to help soften and smooth your skin all over, use Palmolive Bath Size...always. Nothing could be finer in your bath to cleanse, refresh, relax you. Palmolive brings you fragrance, to safeguard your daintiness - your charm. Mildness, to keep your skin smoother, softer-to-the-touch. Purity, to give your entire body the gentle care it needs. Yes, you should use a beauty soap for a beauty bath. So get Palmolive Bath Size today. It's big. It's thrifty. And so mild, so pure, so right for all of you".
April 1951
Woman's Home Companion
1
$8.00
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Hand Soap 104

Palmolive
Three color 10" x 13" ad for addition of Nature's Chlorophyll into their soap. The banner headline in this ad says "Now! The Colgate-Palmolive-Peet Company announces 'NATURE'S CHLOROPHYLL' in every cake of Palmolive soap" and shows two attractive women basking in the luxuriant suds. The text talks about the mildness, about how well it fared in impartial tests and how 60 second washings three times a day will bring amazing results. This ad is larger thaan my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1952
McCall's
0
$8.00
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Hand Soap 69

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Palmolive
Full color 9 1/2" x 13" ad has a drawing of a smiling lady with red hair standing there with a man with dark hair leering over her shoulder. The ad headline claims that "Now...Palmolive Soap is Proved Better for Complexion Care". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1954
Life magazine
1
$8.00
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Hand Soap 16

Palmolive
Full color 9 1/2" x 13" ad for their Mild Soap. The ad has a photo of a lovely lady in a formal dress with an attentive man standing behind her. The ad headline claims that "Palmolive Soap is Mildest! Better for Complexion Care that any Leading Toilet Soap...Floating Soap...even Cold Cream!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1954
Life magazine
1
$8.00
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Hand Soap 19

Palmolive
Black and white 7 3/4" x 11" ad for their Mild and Gentle Soap. The ad has a picture of two ladies comparing how clean their faces really are after using their regular soap. The lady on the left, who used a normal soap, has dirt on the cotton pad when she scrubs her face but the lady on the right, who used Palmolive, has a clean pad. The headline claims that "Doctor's prove a One-Minute massage with Palmolive Soap can give you a cleaner, fresher complexion today!". The text claims that "Only a soap this mild can work so thoroughly yet so gently!".
June 1956
Good Housekeeping
1
$7.50
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Hand Soap 68

Palmolive
Full color 9 1/2" x 13" ad has a series of photos of Isabella Albonico, an attractive European woman doing her daily activities. The ad headline asks "Why do women look younger in Florence?" and answers by talking about the benefits of using Palmolive soap. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 11, 1964
Life magazine
1
$7.50
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Hand Soap 15

Pears
Black and white 5 1/2" x 8 3/4" ad for this Soap. The ad, entitled "Two Letters" has portions of two letters sent in to talk about the quality of this product. At the bottom of the ad is the warning "There are soaps offered as substitutes for Pears' which are dangerous - be sure you get Pears'".
August 1900
McClure's
1
$9.00
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Hand Soap 21

Pears
Black and white 6 1/2" x 10" ad for this popular Scented Soap. The ad has a picture of a bar of Pears Soap that has just been unwrapped and has the headline claiming "Blessings never come singly they come in Pears".
February 1907
The World's Work
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Hand Soap 22

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Pears
Black and white 6" x 10" ad for their Scented Soap. The ad has a picture of a lighthouse on a stormy night with the beacon being a large bar of Pears Soap. The ad calls this product "The Beacon Light to a Good Complexion".
August 1908
The World's Work
1
$9.00
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Hand Soap 25

Pears
Black and white 5 3/4" x 9 1/2" ad for their Scented Soap. The ad has a picture of a lady of the early 1900's scrubbing away in a bowl yet the ad headline claims she has "A Soft and Delicate Complexion".
October 1910
The World's Work
1
$9.00
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Hand Soap 23

Resinol
Black and white 10" x 13" ad for their delightful toilet soap. The ad has a picture of a lady sitting in a chair with only a robe covering her from the armpits down and looking with pleasure at the reflection of her face in a handheld mirror as she thinks "Yes, it certainly has cleared my skin". The text claims that a marked improvement will be seen in only a few days and talks generally about the medication contained in this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1917
The Etude
1
$9.00
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Hand Soap 57

Safeguard
Full color 9 1/2" x 13" ad for the fact that their Deodorant Soap now comes in Three Colors. The large picture shows bars of the three colors and the boxes they came in lying on a wet surface with beads of water resting on each bar of soap. The caption says that "Now there are two more ways to get the best possible deodorant protection" and the text indicates that you can look at the color stripe on the box to ensure choosing the right color. Very important, we all know that a man cannot get clean using a bar of pink soap. The text also confirms that all three colors work just as well, they all contain the same "bacteria-fighting formula".
July 1967
McCall's
1
$7.50
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Hand Soap 83

Swan
Full color 10" x 13" ad for their multi-purpose soap. The ad has a picture of an attractive lady who is smiling as she finishes washing her face with Swan. The ad headline has her saying "My - what an utterly different soap!" and the claims is that "Your skin thrills to it! Only Swan has it - this luscious super-creamed blend". The small print on the ad claims you can use this soap for Bath, Complexion and Dishes. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
unknown
1
$8.00
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Hand Soap 47

Swan
Full color 10" x 13" ad for their Pure White Floating Soap. There is a picture of a Swan and the headline "Oho! A baby-gentle floating soap that's a sudsin' whiz - Swan up and see!". The ad shows three members of the family using it at the same time: the baby sitting in his little tub washing himself (oh yeah, I remember those days), the father sitting in the bathtub bathing himself and the mother using the same soap to wash her dishes. You wonder how they could all use the same soap at the same time, this soap was snapable. Each bar would break in half so that you could use "half for kitchen - half for bath". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 5, 1942
Life magazine
1
$8.00
View
Hand Soap 66

Swan
Full color 9 1/2" x 13" ad for their Floating Soap. There are several pictures of a bar of this soap floating while a Swan cleans stockings, dishes and a baby. The headline, floating on another bar of soap, says "Whee! loads of pure-as-castile suds for Babies, Dishes, Duds". The text reminds you that "Snap! 1 bar gives 2 swell cakes" and it also reminds you of the thrift you will get from using this product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1943
McCall's
1
$8.00
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Hand Soap 62

Swan
Full color 9 1/2" x 13" ad with actress Gracie Allen. The ad headline says "How to be a good wife though married" and talks about how to let your husband use this multi-purpose soap while he does his household chores. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 13, 1944
Life magazine
1
$9.00
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Celeb Female 184
/ Swan Soap

Swan
Full color 9 1/2" x 13" ad for their soap has a drawing of actress Gracie Allen dressed as a Crystal Ball reader preparing to interpret your dreams. The ad has several small cartoons that tell you what you should do when you dream about certain things. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1944
Life magazine
1
$9.00
View
Celeb Female 166
/ Swan Soap

Swan
Full color 9 1/2" x 13" ad for their soap. The ad has a photo of a mother leaning into her baby's crib and smilingly check on it's condition. The ad headline says "Free to every baby born in 1945" and talks about how any baby born in this year will receive a free cake of soap. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 12, 1945
Life magazine
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Hand Soap 9
/ Babies

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Swan
Full color 9 1/2" x 12" ad with several cute drawings of four babies playing in a large bassinet, ducks standing in line and singing, family members singing outside of the bathroom door and dishes that are singing with clean joy. The ad headline claims this soap is "Baby-Mild for everything - Swan is pure as Fine Castiles". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1945
McCall's
0
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Hand Soap 13
/ Babies

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SweetHeart
Black and white 5" x 14" ad for their Toilet Soap. There is a picture of a lady grasping her towel to her chest as if the photographer was unexpected and the headline claims that "You feel so Satiny-Fresh...so fragrantly dainty! For SweetHeart Soap's extra Lather has a gentle Floating Lift!". The text discusses the features of this soap and gives "Two more advantages SweetHeart users enjoy!". These include it's Exquisite Fragrance and the Oval Shape and it mentions the SweetHeart Floating Lift Beauty Care.
June 14, 1948
Life magazine
1
$8.00
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Hand Soap 70

SweetHeart
Full color 9" x 12" ad for their wonderful Bath Soap. The ad has a picture of a blonde woman standing naked in her ornate bathtub as she dries off with a strategically-placed pink towel. The ad has a series of black and white pictures of the hectic life of a woman and the headline says "...an active life, a womans life...then how glorious it feels to relax in your Sweetheart bath". The ad also has a picture of the soap still wrapped and talks about the fact that it is "now 'glamorapped' in new gleaming foil". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 1957
Better Homes & Gardens
1
$7.50
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Hand Soap 54

Woodbury
Black and white 9" x 12 1/4" ad for their Facial Soap. The ad has a picture of an unclothed lady standing behind an ornate sundial on a pedistal in the garden. She is reaching her arms toward the sunbeam coming down a bar of Woodbury soap floating in the sky, reaching enough to indicate the act of reaching but not enough to expose, and the headline calls it "The Dawn of a Great Beauty Discovery!". It mentions that Woodbury's Facial Soap contains Filtered Sunshine and the text goes on to describe how the Sunshine built into this product will help you skin year round. It also talks about a "Money-Back Offer" and mentions the the price, formerly 25 cents, has been reduced to 10 cents.
April 15, 1936
Vogue
1
$9.00
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Hand Soap 84

Woodbury
Black and white 5 1/4" x 13 3/4" ad that brings your attention to Woodbury Facial Soap. This ad starts off by asking you to "Take a leaf from the Debs' Glamour Book...try a Woodbury Facial Cocktail" over a photo of Miss Patricia Plunkett. The caption says that she is "Full of life and interested in everything is this lovely debutante of New York City. Aquaplaning and water skiing are the sports she best enjoys. Lovely Pat has a golden olive complexion. She says: "My friends think I'm lucky to have nice smooth skin. But I really owe that to Woodbury". More comments: "Says Cholly Knickerbocker. Noted Society Commentator. "When I see a debutante and her devoted swain dancing 'a deux', I chalk up another victory for that mischievious fellow, Dan Cupid. That 5 o'clock Woodbury Facial Cocktail lovely debs indulge in has inspired more than one unpremediated proposal". At the end, it says that "Darling, you're lovely!' Social debutantes know that all the blue blood in their veins can't make up for an unalluring complexion. When the social spotlight is turned full on their faces, clever debs thank their "Facial Cocktail"...Delicate oils in Woodbury Facial Soap denounce skin-dulling dirt. It's skin-invigorating Vitamin helps bolster your skin's vitality. Get Woodbury today". It shows a wrapped bar of this soap and has a price of 10 cents for it.
May 13, 1940
Life magazine
1
$9.00
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Hand Soap 106

Woodbury
Black and white 5" x 13 1/2" ad that is for Woodbury Facial Soap. This ad starts off with a picture of a Mary Tudor Morsell and claims that "The 'Stag Line' favors Debs who take this Woodbury Facial Cocktail". It says, of Miss Morsell, that "This popular Washington D.C., debutante makes a hobby of collecting antique bottles. Surprising in one so blonde, the deep brown of her expressive eyes. Her skin is gloriously soft and ivory-fair. 'I like Woodbury Facial Soap', she says, 'because its fluffy lather leaves my skin fresh and smoothly invigorated". It then gives a quote from Cholly Knickerbocker, a noted society commentator says that "Visions of loveliness...these bright-eyed debutantes with their sparkling complexions. And here's how the 'debs' make them stop, look and lose their hearts. Every day at 5 o'clock they take a Woodbury Facial Cocktail. They call it 'glamorizing'". The ad says that "Those gay young heartbreakers, the debutantes, take a Woodbury Facial Cocktail to brighten their day-worn complexions. At 5 every afternoon, the debs revive their skins clear glow with Woodbury Facial Soap. Woodbury's invigorating 'cocktail lather' gives blissful radiance to unlovely, fatigue-wilted skin. Prove it to yourself. Get Woodbury today".
October 28, 1940
Life magazine
1
$8.50
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Hand Soap 112

Woodbury
Black and white 9 1/2" x 13 1/2" ad for their Facial Soap. The ad has a series of pictures of the wedding and honeymoon of Lt. (j.g.) Warren J. Moore, USN and his bride Edna Russell. The ad headline calls it a "Cupid's Eye View of another Woodbury Deb" and the picture captions talk about their courtship and how using Woodbury Facial Soap helped make her skin soft. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 6, 1946
Life magazine
1
$8.00
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Hand Soap 37

Woodbury
Full color 10" x 13" ad shows a well-dressed man sweeping a dressed in white lady off her feet and onto the keyboard of a piano. The ad headline claims this is a "Prelude to Love".
June 1946
Woman's Home Companion
0
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Hand Soap 6

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Woodbury
Black and white 9 3/4" x 13 1/2" ad that is for Woodbury Beauty Bath Soap. This ad has a picture of a lovely lady posing as she looks at herself in a mirror after taking a bath. The caption says "'Let your own mirror show you...' says Mrs. Salvatore Randazzo, another lovely Woodbury bride". The ad text starts off by claiming that "Your New Complexion Secret New Woodbury Soap made with Face Cream Oils". It then claims that they "Now have skin that's soap-and-water clean, and still softened by the same fine oils and emollients used in expensive face creams. These oils were added to New Woodbury Soap because they're intended to help replace the natural oils you wash away with ordinary soaps - the oils that keep skin looking fresh and young! Think about what that means - specially to dry skin! New Woodbury Soap is such a delightful beauty care! It gives more generous, rich, creamy lather which cleanses more gently and throroughly. It's a lovely sea-spray green color, and has an exquisite new bridal-flower fragrance that lingers delicately. The new blue-and-white wrapper with the lovely lady and her mirror is the symbol of a new and lovelier you - of the cleanest, most radiant complexion of your life! Look for the new symbol on both bath and complexion size".
June 1, 1953
Life magazine
1
$8.00
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Hand Soap 110

Woodbury
Black and white 9 1/2" x 13" ad for the excitement of using new Woodbury Soap when you cleanse your body of all of the daily imperfections. The picture shows a woman smiling as she washes her face in her morning shower. The headline says that you can "Discover how pretty you really are! New Woodbury Soap is enriched with 7 face cream oils". It then asks you "Why is this a true beauty soap? Because of its pretty wrapper and charming scent? No. It's because New Woodbury is made differently - made by skin scientists - with 7 precious face cream oils. They're intended to help replace the natural oils you ordinarily wash away. No lather could be richer, gentler, more smoothing to your skin. Your complexion glows when Woodbury lather touches your face. You're lovely all over, when you step from a Woodbury bath. That's why it's the soap "for the skin you love to touch"".
September 20, 1954
Life magazine
1
$8.00
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Hand Soap 102

Zest
Full color 7 1/2" x 10 1/2" ad for their Deodorant Beauty Bar. The ad has a picture of an excited lady splashing water on her face from the bathroom sink under the headline that explains that "Fresh New Beauty begins with Zest". The ad also has a coupon that could be filled in and sent, with 2 Zest wrappers and 25 cents, so that you could receive a tube of Hazel Bishop Lipstick.
March 1959
Good Housekeeping
0
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Hand Soap 56

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