Seven Up Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed chronologically with the earliest ads first


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PAYPAL
Full color 10" x 14" wartime ad that tells the people at home how Seven-Up can help them do their part to win the war. There are four people pictured: a woman working at a factory, a woman who looks to be a secretary, an older man who was probably a farmer and a young boy. The headline says you should "'Fresh up' while you work!" and tells you to "Be a 'fighter-backer' Your work is your weapon". The text talks about how drinking a Seven-Up will bring a smile to your face and make going back to work from your break so much easier.
January 24, 1944
Life magazine
0
$8.00
View Seven-Up 74

Temporarily
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Full color 9 1/2" x 13 1/2" ad for the Soft Drink that will make you happy. This wartime ad has pictures of four smiling people of all ages under the headline "Get the 'Fresh up' Smile". The ad claims that it will wake-up your mouth and implies that drinking 7-Up will help you to work better and make the war end sooner. There is a small headline saying "Be a 'Fighter-Backer': Work for Victory".
February 28, 1944
Life magazine
0
$8.00
View Seven-Up 37

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"Fresh up-Keep smiling" Ad explaining how Seven-Up can help you get into a happy mood January 22, 1945
Life magazine
0
$8.00 View Seven-Up 3

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Full color 9 1/2" x 13 1/2" ad that gives us more reasons to like Seven-Up. The ad has a picture of a young brother and sister with happy smiles on their healthy faces. The caption next to this picture claims that "A good disposition can be an aid to good health..." and the ad claims that with Seven-Up you can "Fresh up - keep smiling".
February 19, 1945
Life magazine
1
$8.00
View Seven-Up 43

Full color 9 1/2" x 13" ad for the Fresh Taste of Seven-Up. The ad has a picture of seven bottles of Seven-Up standing lined up on a cloth with a picture of a happy little girl holding a bottle of Seven-Up. The ad headline gives the advice that "A happy home makes a happy child..".
April 30, 1945
Life magazine
1
$8.00
View Seven-Up 22

Full color 10" x 13" ad for the Soft Drink that will make you Happy. The ad has a picture of a lady with a huge smile on her face over the headline "'Fresh Up' keep smiling" and a picture of a silver platter that is holding a bottle of 7up, a glass filled with ice and 7up and a newspaper where the price of 5 cents is visible. The ad text is filled with sayings and information like "The better your disposition...the better your day will be,," and it mentions the Fresh Up Show with Barney Grant on the Mutual Stations.
June 4, 1945
Life magazine
1
$8.00
View Seven-Up 56

Full color 9 1/2" x 13" ad that reminds you just how "cool" Seven-Up really is. The ad has a drawing of a young lady skiing down a ski slope that is set up with Seven-Up bottles as slalom poles. There is another picture of a young lady with a very big smile who is telling us "I've noticed that the people who go in for rugged winter sports are usually hearty and cheerful. So it's easy for you to become a part of the bunch, if you're pretty much the same type."
January 14, 1946
Life magazine
1
$8.00
View Seven-Up 23

Full color 9 3/4" x 13" ad has a drawing of a young man working on his schoolwork and grasping a large bottle of Seven-up. The ad headline says you can "fresh up with Seven-Up".
May 6, 1946
Life magazine
0
$8.00
View Seven-Up 15

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Full color 9 1/2" x 13" ad has a picture of a young couple dancing around a large bottle of Seven-Up while using a golden record as a dance floor. The ad headline asks you to "Fresh up with Seven-Up" and there is a picture of a teen of the period saying that "You don't have to be a brain box to know that the real paper dolls at a party are the ones who are always fresh and cheerful. dig me?". Some of the rest of the text is only a little more lucid.
September 2, 1946
Life magazine
2
$8.00
View Seven-Up 31

Full color 10" x 14" ad for the family drink that gives all-american fun. The ad has a couple of drawings that show a family playing football, the kids against the Dad. There is a large photo of a family after a football game with everyone standing in the kitchen enjoying cookies and Seven-Up. The ad headline encourages you to "Have Fun together! Be a "Fresh Up" Family".
October 28, 1946
Life magazine
1
$8.00
View Seven-Up 46

Full color 10" x 14" ad for the soft drink that the whole family can enjoy. The picture in the ad shows a family of four relaxing in their living room. The father, wearing a white shirt and a tie is sitting on the couch reading the newspaper next to his wife who seems to be watching their children. The two children are sitting on the floor sharing what looks like the Sunday Funny Pages and they each have a bottle of Seven-Up at their disposal. Above this photo are two drawings that show other Sunday activities which include raking the leaves and going to church and the headline calls this "Family Day...U.S.A.".
November 25, 1946
Life magazine
1
$8.00
View Seven-Up 71

8" x 11" ad shows a children's birthday party as everyone gathers around a Seven-Up laden table to cut the cake. February 1947
Cosmopolitan
1
$8.00 View Seven-Up 1
Full color 10" x 13 1/2" ad for the Soft Drink that encourages you to Do Things Together as a Family. There is a picture of a Father and his Son working together in the workshop. The Father is putting a coat of paint on the roof of a bird house they have just built while another partially complete birdhouse sits near the two bottles of Seven-Up that are refreshing the workers. The text talks about the taste and freshness of this soft drink being able to enhance family harmony and bring them together, at work and at play. The ad reminds us that "You like it...It likes you!"
March 17, 1947
Life magazine
1
$8.00
View Seven-Up 81

Full color 10" x 14" ad for the soft drink that is the Top Scorer with the Family. The ad has a picture of a Family Room of the '40s that is occupied by a father, a mother, a teen-age boy, a younger boy and a girl sitting on her tricycle parked next to a table filled with chilled Seven-Up. They are all paying rapt attention to the dart board that is mounted on their knotty pine wall, next to the wall map of the world. The older boy is taking his turn with the darts, eyeing his next shot. A careful examination of this picture shows that one of the thrown darts is not too far from the center but the second one is deeply embedded into the wall boards several inches from the outer edge of the target. From my memories as a boy, and as a father, if a dart had strayed that far and sunk that deeply into a wall like that, the target would have been placed onto the back of the person who threw it.
April 14, 1947
Life magazine
1
$8.00
View Seven-Up 52

Full color 10" x 14" ad for the soft drink that's a Favorite at Home or Away!. There is a picture of a family of four that is traveling and has stopped at a Service Station. The family is standing around drinking 7-Up while the Service Station attendant pulls out a case of 7-Up to refill the machine and answers questions from Dad about how he got so lost. The ad says that "Fun's the vacation keynote. Be a Fresh-Up family!".
September 1, 1947
Life magazine
1
$8.00
View Seven Up 68

Full color 9 1/2" x 13" ad for Seven-Up as a Family Drink. There is a picture of a family of four enjoying a day of play in their living room. They have set-up a model of a circus tent with performers and animals galore and each of the family members is holding a bottle of Seven-Up. The text says that "Betty and Freddie tame the lions, Dad looks after the giraffe and Mom's the audience when "The Big Top" is set up at home".
1949
Life magazine
1
$8.00
View Seven-Up 80

Full color 10" x 13 1/2" ad for the Soft Drink that the entire family can and will enjoy. The ad has a picture of a family of four enjoying the project that Dad has just finished. The young boy is sitting in what used to be his red wagon but now, with the help of an old wooden barrel and some other scrap lumber, is a make-believe airplane that has been rechristened "The 'Fresh Up' Fortress. As the family sits around the happy young boy they are all enjoying a bottle of 7up.
October 24, 1949
Life magazine
1
$8.00
View Seven-Up 58

Full color 9 1/2" x 13" ad has a picture of three generations of a family sitting in a living room with a Christmas Tree in the background. They are gleefully watching the two kids, three if you count the father, playing with a train set that has been set up on the floor. The ad headline calls Seven-Up "The All-Family Holiday Drink!".
December 1950
Country Gentleman
0
$8.00
View Seven-Up 30

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Full color 9 1/2" x 14" ad for the family soft drink, Seven Up. The ad has a joyful picture of a mother and father with party hats on and Seven ups in their hands laughing as they watch their two little girls celebrate the birthday of one of them with chocolate cake. The ad headline says "The family's pride and joy! 'fresh up' with Seven-Up!".
January 1951
Country Gentleman
&
January 8, 1951
Life magazine
0
$8.00
View Seven-Up 60

Temporarily
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Full color 10" x 14" ad for the drink that is right for the Whole Family. There is a picture of a family of four spending time together in their Den by having a puppet show. The two kids are working the hand puppets and they are having the puppets drink from bottles of 7-Up while Mom and Dad watch in amusement. The text calls it "The all-family drink" and claims that it "can be enjoyed by the very youngest".
February 12 &
February 27, 1951
Life magazine
2
$8.00
View Seven Up 66

Full color 9" x 12" ad for the Soft Drink that the whole family can enjoy. The ad has a picture of a family of four playing ping-pong in the basement. It looks like the tournament has just concluded and, by the scores written on the basement blackboard, Buddy the young boy has been beaten by everyone. He is leaning on the table with a look of disgust on his face and, if he didn't have a bottle of Seven-Up in his hand, he would really be upset. The ad claims that Seven-Up is "So pure...So good...So wholesome for everyone!".
March 1951
Better Homes & Gardens
1
$8.00
View Seven-Up 42

Full color 9 1/2" x 13 1/2" ad for "The 'Fresh Up' Family Drink". The ad has a picture of a family of four sitting in the sand and enjoying a sunny day.The father and young boy are playing in the sand with metal trucks while the young girl watches and the mother is busy with her crochet while she occupies a chaise lounge. There is a large picture of a chilled bottle of 7up with beads of condensation dripping down the side.
May 7, 1951
Life magazine
1
$8.00
View Seven-Up 57

Full color 9 1/2" x 13" ad with a picture of a family of four enjoying a sunny day at the archery range. The father is helping the daughter draw her bow while the mother turns away as the son prepares to let an arrow fly. Sitting on a table nearby are four bottles of Seven-Up and several bowls of snacks, waiting for a break in the fun. The ad headline calls Seven-Up "The All-Family Drink".
September 1951
Country Gentleman
1
$8.00
View Seven-Up 32

Full color 9 1/2" x 13 1/2" ad for the All-Family Drink. The ad has a picture of a family of five enjoying the company of each other and the fresh flavor of 7up while they fill up their family room. The mother sits in a red easy chair, the father is taking the top off of his pipe tobacco container that sits on top of the fireplace mantel, the young boy, wearing a football helmet, and his young sister are watching their older sister who is wearing her majorette uniform and performing one of her routines. The ad headline claims that it "Leads the Parade in After-Game Fun! 'fresh up' with Seven-Up!".
October 22, 1951
Life magazine
1
$8.00
View Seven-Up 59

Full color 9 1/2" x 13" ad for this cool, fresh soft drink. The ad has a picture of a group of young people who, with their bottles of Seven-Up, are enjoying a hay ride. They are paired off and the couple in the foreground of the picture are also holding a guitar and a harmonica in addition to their bottles of Seven-Up. The ad headline reminds you to "'fresh up' with Seven-Up! The All-Family Drink!".
September 22, 1952
Life magazine
1
$8.00
View Seven-Up 28

Full color 9 1/2" x 13" ad with a picture of a laughing young boy sitting in a wading pool in his back yard playing with a sailboat while he holds a bottle of Seven-Up. In the background of the picture a young girl stands talking to two ladies who are sitting on lawn chairs as they enjoy the sun and Seven-Up while watching the children. The ad headline calls Seven-Up "The All-Family Drink".
June 27, 1953
Saturday Evening Post
1
$8.00
View Seven-Up 33

Full color 9 1/2" x 12 1/2" ad for the Christmastime Seven Up. The ad has a picture with two wreaths, one with a picture of a front door decorated for Christmas and the other shows a gift wrapped wooden crate of 7up. The ad headline rhymes with the words "Great days coming - the time is nigh. to double and triple the family supply!".
December 1953
Ladies Home Journal
1
$8.00
View Seven-Up 61

Full color 9" x 12" ad has a photo of a scene at dusk with a group of young people sitting on a beach with a campfire and a cooler full of Seven-Up. The ad has a poem that goes "Some nice night when stars are peeping, Have a picnic on the beach! It's fun to clown and sing...while keeping Seven-Up in easy reach!".
August 30, 1954
Life magazine
1
$8.00
View Seven-Up 19

Full color 9 1/2" x 13" ad that wants you to think about how different foods will taste with the fresh-up drink. On the left side of the ad are several different snacks spread out on a table waiting for takers. On the right side of the ad is the same table with a large bottle of the only thing that goes well with everything, Seven-Up.
February 7, 1955
Life magazine
1
$8.00
View Seven-Up 24

Full color 9 1/2" x 13" ad that has a black and white photo of a man who is bringing a full-color bottle of Seven-Up to his lips. The ad headline assures us that "Nothing does it like Seven-Up!"
March 21, 1955
Life magazine
1
$8.00
View Seven-Up 16

Full color 9 1/2" x 13" ad "For an after-school drink that won't 'ruin' appetites". The ad has a black and white picture of a smiling young girl who has just reached into her family refrigerator and pulled out a full color bottle of Seven-Up. The ad headline assures us that "Nothing does it like Seven-Up" and the ad warns us to "Avoid imitations served from taps or cup - machines. Seven-Up is sold in bottles only". The ad reminds us to watch the TV show Soldiers of Fortune every week.
October 1955
Ladies Home Journal
0
$8.00
View Seven-Up 44

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Full color 10" x 14" ad for The All-Family Drink. The ad has a picture from behind of an old Grandma sitting in a wicker rocking chair and has turned slightly to look back at the camera while she holds a bottle of 7-Up in her hand. She is giving advice from her many years on this earth, "From where I sit-nothing does it like Seven-Up". The ad talks about her experiences of seing babies enjoying Seven-Up, members of the Pig-Tail Set enjoying it after school, High Schoolers asking for the drink with the "real cool taste" and Moms and Dads getting a quick, refreshing lift from their Seven-Up. And Grandma, well, she claims to have been enjoying Seven-Up for years.
December 26, 1955
Life magazine
1
$8.00
View Seven-Up 51

Full color 9 1/2" x 13" ad for the soft drink that is cool, in more ways than one. There is a picture of a young couple leaning on a juke box in a soda shop, each holding and drinking from bottles of Seven-Up as they hold hands over the girl's shoulder. The headline reminds us that "It's great to 'go steady' with this cool, clean taste!". The text claims that Seven-Up has "a sparkling personality" and that it leaves "no stickiness - no come-back thirst" while reminding you to watch Soldiers of Fortuna on your television.
January 9, 1956
Life magazine
1
$7.50
View Seven up 75

Full color 9 1/2" x 13" ad with the message that "Bedtime snacks eat better with this cool, clean taste!". The ad has a picture of a smiling man who is dressed in pajamas and a bathrobe. He is standing in front of a refrigerator with an open door and he is munching on a cold chicken leg and washing it down with a cold bottle of Seven-Up. The ad reminds us that "Nothing does it like Seven-Up! The All-Family Drink".
February 6, 1956
Life magazine
1
$7.50
View Seven-Up 27

Full color 9 1/2" x 13" ad for this popular soft drink. The ad has a picture of a young man who has been working underneath a car. He has come out on his creeper, wrench still in hand, and is accepting with a smile a Seven-Up that is being offered to him by a young lady who stands overhead. The ad headline says "...and give yourself a quick lift with this fresh, clean taste!".
October 1, 1956
Life magazine
1
$7.50
View Seven-Up 29

Full color 9 1/2" x 13" ad that tries to show in words and in a picture that Seven-Up is very Pure. There is a picture of a happy baby sitting in a high chair holding his cup in his hands as a feminine pair of hands reaches in from off-camera and begins pouring the contents of a bottle of Seven-Up into his cup. The caption calls it "Pure pleasure!" and the headline explains that "Seven-Up is so pure...so wholesome!". The text explains that giving Seven-Up to a baby can be done without any qualms and reminds you to watch the television show they were sponsoring, Soldiers of Fortune.
November 5, 1956
Life magazine
0
$7.50
View Seven-Up / Baby

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Full color 9" x 12" ad has a photo of a coy young girl who seems to be taking a break from decorating for a party. She is still standing on the ladder she has been using to hang balloons and is being refreshed by a cool, green bottle of Seven-Up. The ad headline reminds you that "You're sure to 'have a ball' with this real thirst-quencher!".
February 1957
Better Homes & Gardens
0
$7.50
View Seven-Up 17

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Full color 9" x 12" ad for this soft-drink that was claimed to be popular with the teen set. There is a large picture of a teen age girl lying on the floor with her feet up on the wall talking on the telephone to an equally giddy young man. Both of these kids are drinking Seven-Up and from the text of their conversation they will bring up the subject of their soft drink when the jokes get too stale.
April 1957
Better Homes & Gardens
1
$7.50
View Seven Up 65

Full color 9 1/2" x 13" ad brings up Seven-Up as the soft drink for any kind of meal. There is a picture of a young couple sitting at a counter eating lunches that are quite different. The stocky young man has several plates in front of him, each filled from end to end, and he is working on a hamburger while another one waits. As he is busy at his meal the girl sitting next to him looks at him increduluously as she holds one of the light, healthy sandwich halves that sit obvious on her barren plate. As different as each of these meals are the one thing that stands out is that both are being washed down with a bottle of Seven-Up. The headline says that whether it's a "hefty feast or slim snack...it's super with this fresh, clean taste!".
September 23, 1957
Life magazine
1
$7.50
View Seven Up 79

"Si, Senor...No fiesta should be without this fresh, clean taste" shows a costumed couple enjoying bottles of Seven-Up April 1958
Farm Journal
1
$7.50 View Seven-Up 2
Full color 9 1/2" x 13 1/2" ad with another way to have fun with Seven-Up. The ad has a picture of a young lady who is pouring the contents of a bottle of Seven-Up into a glass filled with strawberry ice cream. Both she and the young man standing next to her have huge smiles on their faces as they prepare to "enjoy a Seven-Up 'Float'".
June 9, 1958
Life magazine
1
$7.50
View Seven-Up 41

Full color 9 1/2" x 13" ad for this Summertime Thirst-Quencher. The ad has a picture of a lady with a personalized sun hat drinking from a bottle of 7-Up. The ad has her saying "Bet you my Sun-Day hat, you'll say it's a real thirst-quencher".
August 11, 1958
Life magazine
1
$7.50
View Seven-Up 40

Full color 10" x 13" ad for the soft drink that is (was) popular with the young set. The ad has a picture taken in front of The Huddle, which I assume was the local Soda Shop. There is a girl in plaid pants and a white sweater holding a bottle of Seven-Up while sitting on the back of a yellow Vespa that is parked at the curb. She is talking to a young man who probably drove up on this classic "chick-magnet" (oh the '50s) who is also holding a bottle of Seven-Up in one hand while he leans on the handlebar with the other. The ad headline calls this a "Great way to keep going! Have this quick, refreshing lift!".
September 8, 1958
Life magazine
0
$7.50
View Seven-Up 38

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Looking for Replacement

Full color 10" x 13" ad shows a teenage girl dressed in her pink pajamas doing her homework with a bottle of Seven-Up in her hand. The ad headline surmises that "Homework must've been awful before they invented this Fresh, Clean Taste!".
October 6, 1958
Life magazine
2
$7.50
View Seven-Up 14

Full color 10" x 13" ad with a Christmas theme. The ad shows three couples sitting around a fireplace and it looks like they are singing. The ad headline at the top of the page says "'tis the season to be jolly (Better get another case of 7-up)". December 8, 1958
Life magazine
2
$7.50
View Seven-Up 13

Full color 10" x 13" ad showing a young lady slipping and falling at the Ice Skating Rink. Her gentleman friend leans forward to offer her a bottle of Seven-Up as the headline says "Seven-Up skates rings around thirst...Gives you a quick, refreshing lift!".
February 16, 1959
Life magazine
1
$7.50
View Seven-Up 7

Full color 7 1/2" x 10 1/2" ad for the best way to quench your thirst. There is a picture of a merry-go-round where a lady in a yellow dress is sitting side-saddle on a horse as it goes around and around and around. A pair of male hands are reaching in from off-camera holding two bottles of Seven-Up and the headline asks "Why go 'round thirsty? Have the real thirst-quencher!". The text reminds us that "There are dozens of ways to get thirsty. There's one sure way to get unthirsty." and also claims that "7-Up removes the cause of thirst by restoring the natural flow of moisture in your mouth".
May 1959
Farm Journal
1
$7.50
View Seven Up 77

Full color 10" x 13" ad shows a young couple lying in the grass with their schoolbooks opened in front of them. They each have a bottle of Seven Up amd the lady is trying to feed a squirrel who is sitting up and looking at her with doubt. We are told that the "Greatest invention since Co-Education...this quick, refreshing lift!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 17, 1959
Life magazine
2
$7.50
View Seven-Up 11

Full color 9 1/2" x 13" ad for the Taste of Seven-UP. There is a picture of a young couple, each holding a bottle of 7-Up as they talk in a small room with a record player and various album covers on the wall. I think this is probably one of the rooms that record stores had to allow customers to sample records to see if it was something they wanted to spend their money on. The headline asks "Are you getting the message? It's your fresh, clean taste!" then assures you that "Nothing does it like Seven-Up". In keeping with the theme of the picture the text says that "When your throat feels scratchy as an old 78, just reach for 7-Up".
October 5, 1959
Life magazine
1
$7.50
View Seven Up 67

Full color 7 3/4" x 11" ad has a picture of a couple together at the record store as they listen to some of the new records while drinking bottles of Seven-Up. The ad headline asks "Are you getting the message?
November 1959
Farm Journal
1
$7.50
View Seven-Up 34

Full color 9 1/2" x 13" ad for the soft drink that makes parties fun. The ad has a picture of an oversized Christmas Tree being decorated. In the picture you can see a young lady in a red skirt and white blouse talking on her red telephone. As her young man stands near the top step of a stepladder trying to decorate near the top of a tree that is so big it is out of the picture, she is saying on the phone "C'mon over and see our tree". The ad includes commercial poetry that begin "It's time for parties by the dozen" and the ad headline claims that "Nothing does it like Seven-Up". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 7, 1959
Life magazine
1
$7.50
View Seven-Up 39

Full color 9 1/2" x 13 1/2" ad for the Soft Drink with the Fresh, Clean Taste. The ad has a picture of a young man standing on a drawn stage and playing a homemade musical instrument while a young lady kneels on a red cushion to watch while holding a Seven-Up. The ad headline says that it is "Just like Carnegie Hall...".
January 11, 1960
Life magazine &
January 16, 1960
Saturday Evening Post
2
$7.50
View Seven Up 63

Full color 10" x 13" ad for the soft drink that fits in anywhere. There is a picture of a young couple on either side of the open hood of what looks like a red MG that is parked in a drawn-in barn. The boy, holding a Seven-Up, seems to be earnestly trying to explain something about the radiator while the girl, also holding a Seven-Up, seems to be more concerned with watching his white teeth and daydreaming about telling her friends. The headline says that you can "'Soup up' the conversation with this quick, refreshing lift!" and the text promises "brand-new energy in just two to six minutes".
March 7, 1960
Life magazine
1
$7.50
View Seven-Up 72

Full color 10" x 13" ad that claims girls can become more popular with the boys by serving them Seven-Up. There is a picture of a smiling, blonde girl with pigtails slowly pouring Seven-Up into a glass that has been partially filled with strawberry ice cream. The table in front of her has several glasses already filled with Strawberry or Lime floats and the rest of the picture is crowded with anxious boys that only have eyes for what is in her hand. The headline assures us that "Boys like girls who make Seven-Up Floats" and the text gives the procedure for making these treats.
June 6, 1960
Life magazine
1
$7.50
View Seven-Up 73

Full color 10" x 13" ad shows a lady bringing an armful of food and Seven-Up to her man sitting on the floor with his school books. The purpose of this ad is to teach the ladies that "To get him eating out of your hand...add this fresh, clean taste!".
September 12, 1960
Life magazine
1
$7.50
View Seven-Up 10

Full color 9 1/2" x 13" ad for the Soft Drink that gives a "quick, refreshing lift". There is a picture that shows two members of a Marching Band taking a break with a stadium drawn into the background. They are both drinking from bottles of Seven-Up and the young lady, dressed as a Majorette, seems to be upset because the young man is paying more attention to a goat that is dressed as a member of the Marching Band than he is to the Majorette. The text asks "Haven't you noticed? The ones who have the fun are the ones who have the energy!". It claims that "One bottle of this sparkling drink gives you new energy in just two to six minutes" as well as "the freshest, cleanest taste you ever had". It also tells us that "It's always 7-Up time".
November 14, 1960
Life magazine
1
$7.50
View Seven Up 82

Full color 9" x 12 1/2" ad for the Sociable Soft Drink. The ad has a picture of a warmly-dressed couple riding a horse drawn sleigh along a snow-covered road. The man is wielding the whip while the lady is holding the wooden case of 7up in her lap. The ad headline has the rhyme "Everywhere, parties! Everywhere, fun! Trot out the Seven-Up, everyone!".
December 12, 1960
Life magazine
0
$7.50
View Seven-Up 62

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Full color 9 1/4" x 12" ad for the Thirst Quencher that will let you have fun. The ad has a picture of four, supposed college-age girls sitting in one of their rooms in their pajamas and nightgowns playing cards on the floor and laughing while they drink 7up. The ad headline encourages you to "Play your cards right...bring out the real thirst-quencher!". The text promises that Seven-Up "quenches quick - and quenches well" and that it leaves "no sticky taste in your mouth".
January 1961
Better Homes & Gardens
2
$7.50
View Seven-Up 55

Full color 9 1/2" x 12" ad that let's you know that drinking a Seven-Up is on a short list of ways to help you relax from a hectic day. The ad has a picture of a young couple of students sitting in a booth at the local Malt Shop. They have their books and school equipment on the table in front of them and the young man is in the process of creating a house of cards using books on end, pencils rubber-banded together, pencils hanging from string to act as counterweights and the flat side of other textbooks while his girl friend braces herself and leans away from the collapse that she is sure will happen. While the young man uses his right hand to place these items his left hand holds the answer to his ability, a bottle of Seven-Up. The ad headline says that "When problems begin to pile up...brace yourself with this quick, refreshing lift!". The ad text promises that "You'll get brand new energy in just 2 to 6 minutes" when you drink a chilled 7-Up .
March 3, 1961
Life magazine
1
$7.50
View Seven-Up 50

Full color 10" x 12 1/2" ad shows a couple on a tandem bicycle with a picnic basket and a six-pack of Seven-Up in the front bike basket. The ad headline sings "Daisy, Daisy Not-So-Crazy! (She brought along the fresh, clean taste)".
April 7, 1961
Life magazine
1
$7.50
View Seven-Up 12

Full color 10" x 13" ad with a suggestion for something different to do with your Seven-Up. There is a picture of two ice cream scoopers, a glass filled with a red foaming drink and a partially filled bottle of 7-Up. The ad headline asks you to "Do yourself a flavor...make a Seven-Up Float". The text tells you to choose whatever flavor of ice cream or sherbert that makes your mouth water and, after putting a scoop of it in your glass, fill the glass with 7-Up. The ad doesn't warn you but, take it from my experience, don't fill the glass all the way up.
June 2, 1961
Life magazine
1
$7.50
View Seven-Up 49

Full color 9 1/2" x 13" ad that shows how Seven-Up can help you at the beach. There is a picture of two couples hanging around a pink car with no doors that is parked on the sand near a lighthouse on a sunny day. The headline claims "The more sun...the more fun! And the more you need the real thirst-quencher!" and the text reminds you "Whoever heard of going to the beach and not getting thirsty?".
August 1961
Boy's Life
1
$7.50
View Seven Up 76

Full color 9 1/2" x 12" ad for this enjoyable soft drink. There is a picture of a couple enjoying a round on a minature golf course where it seems they have begun to bet. They are playing a hole that has a large cash register and the woman has just sunk her ball thereby winning the hole to the dismay of her date. The headline has her asking "Want to bet another Seven-UP?" and claims that "You'll feel like fun with this quick, refreshing lift!". The text makes the claim that drinking Seven-Up will help you feel so fresh because "Each bottle brings you new energy in only 2 to 6 minutes!".
September 1961
Boy's Life
&
September 8, 1961
Life magazine
2
$7.50
View Seven Up 78

Full color 9 1/4" x 12" ad for the soft drink with the fresh, clean taste. The ad has a picture of a sporting event on a rainy, cold day. There are four people sitting on a bench with one umbrella and a background of drawn-in people. Their faces are a mixture of stunned expressions and joy at what is going on in the field before them. They are holding a cup of Seven-Up while one man is vainly trying to pass hot dogs to the others. The ad headline shouts "For screaming out loud...It's time for more of this fresh, clean taste!".
November 1961
Boy's Life
1
$7.50
View Seven-Up 48

Full color 9 1/2" x 13" ad with a Christmas-time party theme. The ad has a photo of a table that is ready for a feast. It has a base of evergreen branches which are covered with ham, fruits, candies, cheese and nuts. In the center of this is a silver bowl filled with ice and five bottles of Seven-Up. The ad headline encourages you to "Say 'Christmastime' at you house with food and Seven-Up".
December 15, 1961
Life magazine
1
$7.50
View Seven-Up 20

Full color 9 1/2" x 13" ad has a picture of a young couple dancing in what looks like a high school gym while another couple watches them while drinking bottles of Seven-Up. The ad headline asks if you are "Thirst-y cha-cha-cha?" and says that in time of intense physical activity like this, Seven-Up is needed.
January 12, 1962
Life magazine
2
$7.50
View Seven-Up 35

Full color 9 1/2" x 13" ad that illustrates how drinking a Seven-Up will give you a Quick, fresh lift. There is a picture, with a drawn-in background, of three young people rolling skating. The two girls are skating away, not quite like pros, and the young man is sprawled on a bench refreshing himself with a bottle of Seven-Up. The headline asks "How do you keep roll-l-l-ing?" and the text talks about how you will get brand new energy by drinking a Seven Up in two to six minutes. They also claim that you get a "brand new taste in your mouth". That part I can believe more than the energy boost.
March 9, 1962
Life magazine
1
$7.50
View Seven-Up 86

Full color 10" x 13" ad shows a group of people sitting in a hay wagon drinking Seven Up as they listen to a man in a straw hat singing away. The ad headline asks if you are "Nearly sung out" and says that you can "Encore with this fresh, clean taste!". The text talks about how drinking a Seven-Up will relieve whatever discomfort you have in your mouth and throat.
October 12, 1962
Life magazine
2
$7.50
View Seven-Up 9

Full color 10" x 13" ad shows two couples in a ski lodge taking care of one of the males who has a cast on his left arm.
January 18, 1963
Life magazine
1
$7.50
View Seven-Up 4

Full color 9 1/2" x 12 1/2" ad for the summertime refreshment of Seven-Up. The ad has a photo of two bottles of Seven-Up next to three glasses that have been filled with Seven-Up and are having scoops of Rainbow Sherbet added for color and flavor. The ad headline states "For Fun and Flavor Rainbow your Seven-Up Floats!".
June 28, 1963
Life magazine
1
$7.50
View Seven-Up 18

Full color 9 1/2" x 13" ad that stresses the importance of quenching your thirst. There is a scene with two couples playing Badminton with the background drawn in. One man, the only man who doesn't have a bottle of 7-Up in his hand has tried to hit the birdie that has come flying toward him and failed. While the others watch, comfortably with 7-Up in their hands, he tumbles to the ground and the ad asks "Thirst got you off balance?" and reminds you that "It's time for the real thirst-quencher!".
August 10-17, 1963
Saturday Evening Post
0
$7.50
View Seven up 69

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Full color 10" x 13" ad shows a young couple at a bowling alley and onlookers drawn around them while the headline asks "Need alley-oop?" and responds with "It's yours with this quick, fresh lift!". The lady is smiling proudly as she bends over and her male companion throws his forearm to his head at the sight of what her bowling ball has done to the score sheet.
September 20, 1963
Life magazine
0
$7.50
View Seven-Up 6

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Full color 10" x 13" ad tells you to "Get real action - 7-Up your thirst away!!". The ad shows a painting of a man playing a guitar.
February 21, 1964
Life magazine
2
$7.50
View Seven-Up 8

Full color 10" x 13" ad that brings attention to the New York World's Fair. The ad headline calls this a "World's Fair Preview of 7-Up with Festive Foods" and has a picture of an example of food and a 7-Up from the 7-Up International Sandwich Gardens at the World's Fair. There is another picture of this location with a parking lot filled with cars.
March 13, 1964
Life magazine
1
$7.50
View Seven-Up 47

Full color 9 1/2" x 12" ad with a painting of a man shooting a hockey puck against a green background. The ad has the normal "Get real action. 7-Up your thirst away!!" ad headline.
March 20, 1964
Life magazine
1
$7.50
View Seven-Up 26

Full color 9 1/2" x 13" ad that tells us that when you are active, when you really get thirsty, 7-Up will take care of your thirst. The ad picture, done with a background of green, shows a man playing Tennis who has just hit a return shot that is clearing the net. The ad headline says "Get Real Action. 7-Up your thirst away!!".
April 17, 1964
Life magazine
1
$7.50
View Seven-Up 54

Full color 9 1/4" x 12 1/2" ad with a picture, done in shades of green, of a golfer in the middle of a backswing. The ad headline claims you can "Get Real Action. 7-Up Your Thirst Away" and makes other claims such as being all action, that it tingles, that it freshens and that it re-starts the natural moisture in your mouth.
May 1, 1964
Life magazine
&
May 5, 1964
Look magazine
2
$7.50
View Seven-Up 21

Full color 9 1/2" x 13" ad for Seagram's Seven Crown American Blended Whiskey and it's most famouos ally, Seven-Up. This ad has a large white background with an opened bottle of Seagram's, an opened bottle of Seven-Up and an empty glass over the words "The combination so famous almost everyone knows its nickname". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 8, 1964
Life magazine
1
$7.50
View Seagram's / Seven-Up

Full color 9 1/2" x 13 1/2" ad that assures you that 7-Up is the Soft Drink to use when you are participating in Real Action. The ad has one of their colorful, time-frame drawings with the green background showing a hand bringing a bowling ball toward the point of release. The headline urges you to "Get Real Action. 7-Up Your Thirst Away!!" The text claims that 7-Up will quench any thirst you can get and claims that drinking it will tingle in your mouth, freshen your mouth and re-start the natural moisture in your mouth. For these reasons 7-Up will quench your thirst quickly and completely".
September 18, 1964
Life magazine
1
$7.50
View Sevewn-Up 84

Full color 9 1/2" x 12 1/2" ad with a colorful, modern drawing of two cheerleaders jumping and yelling for their team. The ad headline asks you to "Get real action. 7-Up your thirst away!" and the ad claims that 7-Up can quench any thirst you can get. It also claims that "It tingles. It freshens. It re-starts the natural moisture in your mouth".
October 1964
Seventeen magazine &
October 23, 1964
Life magazine
2
$7.50
View Seven-Up 45

Full color 9 1/2" x 12" ad with a painting of a lady moving her shotgun to follow a skeet target. This ad is done in shades of red and gives the illustion of motion. The ad headline says "Get real action. 7-Up your thirst away!!" and claima that "Any thirst you can get, 7-Up can quench!" .
November 17, 1964
Look magazine
&
November 20, 1964
Life magazine
3
$7.50
View Seven-Up 25

Full color 9 1/2" x 13 1/2" ad for the Soft Drink that brings Action. There are two pictures in this ad that seem to tell the story. The larger picture is an overhead photo of two men and two women busy scrubbing down a red sports car while the second woman lays across the seats holding one of the cold bottles of 7-Up from the six pack sitting behind the seats. She may have actually done some work because there is an empty bottle lying next to the six pack or, then again, maybe she is just thirsty for 7-Up. The other picture shows a chilled bottle of 7-Up next to a glass of ice and more 7-Up and the text promises that wherever there is action, you will find 7-Up
April 2, 1965
Life magazine
1
$7.50
View Seven-Up 83

Full color 9 1/2" x 12" ad for the soft drink that's a real natural for the action crowd. The ad has several photos of people in action, the largest one being of two men who are standing up in canoes jousting with long poles with the ends wrapped with rags. One man has been knocked backward and is just hitting the water. The ad headline identifies it as "7-Up...Where there's action".
August 20, 1965
Life magazine
1
$7.50
View Seven-Up 36

Full color 10" x 13" ad shows a Santa Claus arm reaching into a wooden crate of 7-Up and removing one with his red gloved hand. The ad headline claims that "The more 7-Up the merrier!" and the ad talks about how important having it is for parties.
December 17, 1965
Life magazine
2
$7.50
View Seven-Up 5

Full color 9 1/2" x 13 1/2" ad during their Wet & Wild phase. There is a picture of a bed of ice where, resting in it, is a bottle of 7-Up, a glass with ice, a lemon and a lime.The text describes their product as "Icy. Bracing. Crisp. Nothing tastes like 7-Up but 7-Up. Brisk. Crackling. Bright. The taste that cuts through. Bold. Clean. Fresh. The one soft drink you never outgrow."
March 18, 1966
Life magazine
1
$7.50
View Seven-Up 89

Full color 9 1/2" x 13 1/2" ad from their Wet & Wild campaign. This ad has a picture of a six-pack of bottles of this product sitting on an unmowed lawn. The bottles are surrounded by some wild flowers, a lemon and a lime with a stream of water slightly visible in the background. The text calls this product "Clear...Clean...Fresh...Bright" as well as "Bold and bracing...lusty tasting" and promises that you will not ourgrow it. The last words on the subject claim that it is First against Thirst.
April 29, 1966
Life magazine
1
$7.50
View Seven Up 88

Full color 9 1/2" x 13" ad from their Wet & Wild campaign. This ad has a picture of a chilled bottle of Seven-Up standing in a pile of shaved ice with icicles hanging behind the bottle. Sharing the shaved ice drift are an unpeeled lemon and lime and the ad text, with an incredible bit of logic, claims that "Only 7-Up tastes like 7-Up". The ad also claims that it is the First against Thirst".
July 1, 1966
Life magazine
0
$7.50
View Seven-Up 64

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Full color 10" x 13" ad from their Wet & Wild ad campaign. The ad picture is a very extreme close-up of a 7up bottle cap that is covered with condensation. The ad gives the simple instructions to "Pull the cap. Bite off a swallow of 7-UP. Big Bright. Bold. Clear to the bottom. First against Thirst".
March 3, 1967
Life magazine
2
$7.50
View Seven-Up 53

Full color 10" x 13 1/2 ad from their Wet & Wild campaign. Pictured is a six-pack of King Size 7-Up partially covered with running water. The text calls this "The wave of the future...7-Up and more 7-Up. Bold. Cold. Crackling. Got a big thirst? Flood it. First against thirst."
May 30, 1967
Look magazine
1
$7.50
View Seven Up 85

Full color 10" x 13 1/2" ad that claims, where Seven-Up is involved, "The More the Merrier". There is a large picture of a bounty of bottles of Seven-Up buried in snow to a point just below the bottle caps. The text continues, since this was a time near Christmas, New Years and all of the other parties, by talking about how their product "makes a great case for a party". You are urged to "throw on an extra sleighful of Wet and Wild 7-Up".
December 22, 1967
Life magazine
1
$7.50
View Seven Up 87









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