Seven Up Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed chronologically with the earliest ads first


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DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Full color 9 1/2" x 13 1/2" ad for the Soft Drink that will make you happy. This wartime ad has pictures of four smiling people of all ages under the headline "Get the 'Fresh up' Smile". The ad claims that it will wake-up your mouth and implies that drinking 7-Up will help you to work better and make the war end sooner. There is a small headline saying "Be a 'Fighter-Backer': Work for Victory". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 28, 1944
Life magazine
0
$5.00
View Seven-Up 37

"Fresh up-Keep smiling" Ad explaining how Seven-Up can help you get into a happy mood January 22, 1945
Life magazine
1
$5.00 View Seven-Up 3
Full color 9 1/2" x 13 1/2" ad that gives us more reasons to like Seven-Up. The ad has a picture of a young brother and sister with happy smiles on their healthy faces. The caption next to this picture claims that "A good disposition can be an aid to good health..." and the ad claims that with Seven-Up you can "Fresh up - keep smiling". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 19, 1945
Life magazine
1
$5.00
View Seven-Up 43

Full color 9 1/2" x 13" ad for the Fresh Taste of Seven-Up. The ad has a picture of seven bottles of Seven-Up standing lined up on a cloth with a picture of a happy little girl holding a bottle of Seven-Up. The ad headline gives the advice that "A happy home makes a happy child..". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 30, 1945
Life magazine
1
$4.50
View Seven-Up 22

Full color 10" x 13" ad for the Soft Drink that will make you Happy. The ad has a picture of a lady with a huge smile on her face over the headline "'Fresh Up' keep smiling" and a picture of a silver platter that is holding a bottle of 7up, a glass filled with ice and 7up and a newspaper where the price of 5 cents is visible. The ad text is filled with sayings and information like "The better your disposition...the better your day will be,," and it mentions the Fresh Up Show with Barney Grant on the Mutual Stations. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 4, 1945
Life magazine
1
$4.50
View Seven-Up 56

Full color 9 1/2" x 13" ad that reminds you just how "cool" Seven-Up really is. The ad has a drawing of a young lady skiing down a ski slope that is set up with Seven-Up bottles as slalom poles. There is another picture of a young lady with a very big smile who is telling us "I've noticed that the people who go in for rugged winter sports are usually hearty and cheerful. So it's easy for you to become a part of the bunch, if you're pretty much the same type." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 14, 1946
Life magazine
1
$4.50
View Seven-Up 23

Full color 9 3/4" x 13" ad has a drawing of a young man working on his schoolwork and grasping a large bottle of Seven-up. The ad headline says you can "fresh up with Seven-Up". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
May 6, 1946
Life magazine
1
$4.50
View Seven-Up 15

Full color 9 1/2" x 13" ad has a picture of a young couple dancing around a large bottle of Seven-Up while using a golden record as a dance floor. The ad headline asks you to "Fresh up with Seven-Up". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 2, 1946
Life magazine
1
$4.50
View Seven-Up 31

Full color 10" x 14" ad for the family drink that gives all-american fun. The ad has a couple of drawings that show a family playing football, the kids against the Dad. There is a large photo of a family after a football game with everyone standing in the kitchen enjoying cookies and Seven-Up. The ad headline encourages you to "Have Fun together! Be a "Fresh Up" Family". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 28, 1946
Life magazine
1
$4.50
View Seven-Up 46

8" x 11" ad shows a children's birthday party as everyone gathers around a Seven-Up laden table to cut the cake. February 1947
Cosmopolitan
1
$4.50 View Seven-Up 1
Full color 10" x 14" ad for the soft drink that is the Top Scorer with the Family. The ad has a picture of a Family Room of the '40s that is occupied by a father, a mother, a teen-age boy, a younger boy and a girl sitting on her tricycle parked next to a table filled with chilled Seven-Up. They are all paying rapt attention to the dart board that is mounted on their knotty pine wall, next to the wall map of the world. The older boy is taking his turn with the darts, eyeing his next shot. A careful examination of this picture shows that one of the thrown darts is not too far from the center but the second one is deeply embedded into the wall boards several inches from the outer edge of the target. From my memories as a boy, and as a father, if a dart had strayed that far and sunk that deeply into a wall like that, the target would have been placed onto the back of the person who threw it. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 14, 1947
Life magazine
1
$5.00
View Seven-Up 52

Full color 10" x 13 1/2" ad for the Soft Drink that the entire family can and will enjoy. The ad has a picture of a family of four enjoying the project that Dad has just finished. The young boy is sitting in what used to be his red wagon but now, with the help of an old wooden barrel and some other scrap lumber, is a make-believe airplane that has been rechristened "The 'Fresh Up' Fortress. As the family sits around the happy young boy they are all enjoying a bottle of 7up. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 24, 1949
Life magazine
1
$5.00
View Seven-Up 58

Full color 9 1/2" x 13" ad has a picture of three generations of a family sitting in a living room with a Christmas Tree in the background. They are gleefully watching the two kids, three if you count the father, playing with a train set that has been set up on the floor. The ad headline calls Seven-Up "The All-Family Holiday Drink!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1950
Country Gentleman
1
$5.00
View Seven-Up 30

Full color 9 1/2" x 14" ad for the family soft drink, Seven Up. The ad has a joyful picture of a mother and father with party hats on and Seven ups in their hands laughing as they watch their two little girls celebrate one of their birthdays with chocolate cake. The ad headline says "The family's pride and joy! 'fresh up' with Seven-Up!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 8, 1951
Life magazine
1
$5.00
View Seven-Up 60

Full color 9" x 12" ad for the Soft Drink that the whole family can enjoy. The ad has a picture of a family of four playing ping-pong in the basement. It looks like the tournament has just concluded and, by the scores written on the basement blackboard, Buddy the young boy has been beaten by everyone. He is leaning on the table with a look of disgust on his face and, if he didn't have a bottle of Seven-Up in his hand, he would really be upset. The ad claims that Seven-Up is "So pure...So good...So wholesome for everyone!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 1951
Better Homes & Gardens
1
$5.00
View Seven-Up 42

Full color 9 1/2" x 13 1/2" ad for "The 'Fresh Up' Family Drink". The ad has a picture of a family of four sitting in the sand and enjoying a sunny day.The father and young boy are playing in the sand with metal trucks while the young girl watches and the mother is busy with her crochet while she occupies a chaise lounge. There is a large picture of a chilled bottle of 7up with beads of condensation dripping down the side. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 7, 1951
Life magazine
1
$5.00
View Seven-Up 57

Full color 9 1/2" x 13" ad with a picture of a family of four enjoying a sunny day at the archery range. The father is helping the daughter draw her bow while the mother turns away as the son prepares to let an arrow fly. Sitting on a table nearby are four bottles of Seven-Up and several bowls of snacks, waiting for a break in the fun. The ad headline calls Seven-Up "The All-Family Drink". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 1951
Country Gentleman
1
$5.00
View Seven-Up 32

Full color 9 1/2" x 13 1/2" ad for the All-Family Drink. The ad has a picture of a family of five enjoying the company of each other and the fresh flavor of 7up while they fill up their family room. The mother sits in a red easy chair, the father is taking the top off of his pipe tobacco container that sits on top of the fireplace mantel, the young boy, wearing a football helmet, and his young sister are watching their older sister who is wearing her majorette uniform and performing one of her routines. The ad headline claims that it "Leads the Parade in After-Game Fun! 'fresh up' with Seven-Up!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 22, 1951
Life magazine
1
$5.00
View Seven-Up 59

Full color 9 1/2" x 13" ad for this cool, fresh soft drink. The ad has a picture of a group of young people who, with their bottles of Seven-Up, are enjoying a hay ride. They are paired off and the couple in the foreground of the picture are also holding a guitar and a harmonica in addition to their bottles of Seven-Up. The ad headline reminds you to "'fresh up' with Seven-Up! The All-Family Drink!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 22, 1952
Life magazine
1
$4.50
View Seven-Up 28

Full color 9 1/2" x 13" ad with a picture of a laughing young boy sitting in a wading pool in his back yard playing with a sailboat while he holds a bottle of Seven-Up. In the background of the picture a young girl stands talking to two ladies who are sitting on lawn chairs as they enjoy the sun and Seven-Up while watching the children. The ad headline calls Seven-Up "The All-Family Drink". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 27, 1953
Saturday Evening Post
1
$4.50
View Seven-Up 33

Full color 9 1/2" x 12 1/2" ad for the Christmastime Seven Up. The ad has a picture with two wreaths, one with a picture of a front door decorated for Christmas and the other shows a gift wrapped wooden crate of 7up. The ad headline rhymes with the words "Great days coming - the time is nigh. to double and triple the family supply!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 1953
Ladies Home Journal
1
$4.50
View Seven-Up 61

Full color 9" x 12" ad has a photo of a scene at dusk with a group of young people sitting on a beach with a campfire and a cooler full of Seven-Up. The ad has a poem that goes "Some nice night when stars are peeping, Have a picnic on the beach! It's fun to clown and sing...while keeping Seven-Up in easy reach!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 30, 1954
Life magazine
1
$4.50
View Seven-Up 19

Full color 9 1/2" x 13" ad that wants you to think about how different foods will taste with the fresh-up drink. On the left side of the ad are several different snacks spread out on a table waiting for takers. On the right side of the ad is the same table with a large bottle of the only thing that goes well with everything, Seven-Up. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 7, 1955
Life magazine
1
$4.00
View Seven-Up 24

Full color 9 1/2" x 13" ad that has a black and white photo of a man who is bringing a full-color bottle of Seven-Up to his lips. The ad headline assures us that "Nothing does it like Seven-Up!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 21, 1955
Life magazine
1
$4.50
View Seven-Up 16

Full color 9 1/2" x 13" ad "For an after-school drink that won't 'ruin' appetites". The ad has a black and white picture of a smiling young girl who has just reached into her family refrigerator and pulled out a full color bottle of Seven-Up. The ad headline assures us that "Nothing does it like Seven-Up" and the ad warns us to "Avoid imitations served from taps or cup - machines. Seven-Up is sold in bottles only". The ad reminds us to watch the TV show Soldiers of Fortune every week. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1955
Ladies Home Journal
1
$4.50
View Seven-Up 44

Full color 10" x 14" ad for The All-Family Drink. The ad has a picture from behind of an old Grandma sitting in a wicker rocking chair and has turned slightly to look back at the camera while she holds a bottle of 7-Up in her hand. She is giving advice from her many years on this earth, "From where I sit-nothing does it like Seven-Up". The ad talks about her experiences of seing babies enjoying Seven-Up, members of the Pig-Tail Set enjoying it after school, High Schoolers asking for the drink with the "real cool taste" and Moms and Dads getting a quick, refreshing lift from their Seven-Up. And Grandma, well, she claims to have been enjoying Seven-Up for years. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 26, 1955
Life magazine
1
$4.50
View Seven-Up 51

Full color 9 1/2" x 13" ad with the message that "Bedtime snacks eat better with this cool, clean taste!". The ad has a picture of a smiling man who is dressed in pajamas and a bathrobe. He is standing in front of a refrigerator with an open door and he is munching on a cold chicken leg and washing it down with a cold bottle of Seven-Up. The ad reminds us that "Nothing does it like Seven-Up! The All-Family Drink". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 6, 1956
Life magazine
1
$4.50
View Seven-Up 27

Full color 9 1/2" x 13" ad for this popular soft drink. The ad has a picture of a young man who has been working underneath a car. He has come out on his creeper, wrench still in hand, and is accepting with a smile a Seven-Up that is being offered to him by a young lady who stands overhead. The ad headline says "...and give yourself a quick lift with this fresh, clean taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1, 1956
Life magazine
1
$4.50
View Seven-Up 29

Full color 9" x 12" ad has a photo of a coy young girl who seems to be taking a break from decorating for a party. She is still standing on the ladder she has been using to hang balloons and is being refreshed by a cool, green bottle of Seven-Up. The ad headline reminds you that "You're sure to 'have a ball' with this real thirst-quencher!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 1957
Better Homes & Gardens
1
$4.50
View Seven-Up 17

"Si, Senor...No fiesta should be without this fresh, clean taste" shows a costumed couple enjoying bottles of Seven-Up April 1958
Farm Journal
1
$4.00 View Seven-Up 2
Full color 9 1/2" x 13 1/2" ad with another way to have fun with Seven-Up. The ad has a picture of a young lady who is pouring the contents of a bottle of Seven-Up into a glass filled with strawberry ice cream. Both she and the young man standing next to her have huge smiles on their faces as they prepare to "enjoy a Seven-Up 'Float'". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 9, 1958
Life magazine
1
$4.50
View Seven-Up 41

Full color 9 1/2" x 13" ad for this Summertime Thirst-Quencher. The ad has a picture of a lady with a personalized sun hat drinking from a bottle of 7-Up. The ad has her saying "Bet you my Sun-Day hat, you'll say it's a real thirst-quencher". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 11, 1958
Life magazine
1
$4.50
View Seven-Up 40

Full color 10" x 13" ad for the soft drink that is (was) popular with the young set. The ad has a picture taken in front of The Huddle, which I assume was the local Soda Shop. There is a girl in plaid pants and a white sweater holding a bottle of Seven-Up while sitting on the back of a yellow Vespa that is parked at the curb. She is talking to a young man who probably drove up on this classic "chick-magnet" (oh the '50s) who is also holding a bottle of Seven-Up in one hand while he leans on the handlebar with the other. The ad headline calls this a "Great way to keep going! Have this quick, refreshing lift!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 8, 1958
Life magazine
1
$5.00
View Seven-Up 38

Full color 10" x 13" ad shows a teenage girl dressed in her pink pajamas doing her homework with a bottle of Seven-Up in her hand. The ad headline surmises that "Homework must've been awful before they invented this Fresh, Clean Taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 6, 1958
Life magazine
2
$4.50
View Seven-Up 14

Full color 10" x 13" ad with a Christmas theme. The ad shows three couples sitting around a fireplace and it looks like they are singing. The ad headline at the top of the page says "'tis the season to be jolly (Better get another case of 7-up)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 8, 1958
Life magazine
2
$4.50
View Seven-Up 13

Full color 10" x 13" ad showing a young lady slipping and falling at the Ice Skating Rink. Her gentleman friend leans forward to offer her a bottle of Seven-Up as the headline says "Seven-Up skates rings around thirst...Gives you a quick, refreshing lift!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 16, 1959
Life magazine
1
$4.00
View Seven-Up 7

Full color 10" x 13" ad shows a young couple lying in the grass with their schoolbooks opened in front of them. They each have a bottle of Seven Up amd the lady is trying to feed a squirrel who is sitting up and looking at her with doubt. We are told that the "Greatest invention since Co-Education...this quick, refreshing lift!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 17, 1959
Life magazine
2
$4.00
View Seven-Up 11

Full color 7 3/4" x 11" ad has a picture of a couple together at the record store as they listen to some of the new records while drinking bottles of Seven-Up. The ad headline asks "Are you getting the message? It's your fresh, clean taste!".
November 1959
Farm Journal
1
$4.50
View Seven-Up 34

Full color 9 1/2" x 13" ad for the soft drink that makes parties fun. The ad has a picture of an oversized Christmas Tree being decorated. In the picture you can see a young lady in a red skirt and white blouse talking on her red telephone. As her young man stands near the top step of a stepladder trying to decorate near the top of a tree that is so big it is out of the picture, she is saying on the phone "C'mon over and see our tree". The ad includes commercial poetry that begin "It's time for parties by the dozen" and the ad headline claims that "Nothing does it like Seven-Up". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 7, 1959
Life magazine
1
$4.50
View Seven-Up 39

Full color 10" x 13" ad shows a lady bringing an armful of food and Seven-Up to her man sitting on the floor with his school books. The purpose of this ad is to teach the ladies that "To get him eating out of your hand...add this fresh, clean taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 12, 1960
Life magazine
1
$4.50
View Seven-Up 10

Full color 9" x 12 1/2" ad for the Sociable Soft Drink. The ad has a picture of a warmly-dressed couple riding a horse drawn sleigh along a snow-covered road. The man is wielding the whip while the lady is holding the wooden case of 7up in her lap. The ad headline has the rhyme "Everywhere, parties! Everywhere, fun! Trot out the Seven-Up, everyone!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 12, 1960
Life magazine
1
$4.50
View Seven-Up 62

Full color 9 1/4" x 12" ad for the Thirst Quencher that will let you have fun. The ad has a picture of four, supposed college-age girls sitting in one of their rooms in their pajamas and nightgowns playing cards on the floor and laughing while they drink 7up. The ad headline encourages you to "Play your cards right...bring out the real thirst-quencher!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 1961
Better Homes & Gardens
1
$4.50
View Seven-Up 55

Full color 9 1/2" x 12" ad that let's you know that drinking a Seven-Up is on a short list of ways to help you relax from a hectic day. The ad has a picture of a young couple of students sitting in a booth at the local Malt Shop. They have their books and school equipment on the table in front of them and the young man is in the process of creating a house of cards using books on end, pencils rubber-banded together, pencils hanging from string to act as counterweights and the flat side of other textbooks while his girl friend braces herself and leans away from the collapse that she is sure will happen. While the young man uses his right hand to place these items his left hand holds the answer to his ability, a bottle of Seven-Up. The ad headline says that "When problems begin to pile up...brace yourself with this quick, refreshing lift!". The ad text promises that "You'll get brand new energy in just 2 to 6 minutes" when you drink a chilled 7-Up . This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 3, 1961
Life magazine
1
$4.50
View Seven-Up 50

Full color 10" x 12 1/2" ad shows a couple on a tandem bicycle with a picnic basket and a six-pack of Seven-Up in the front bike basket. The ad headline sings "Daisy, Daisy Not-So-Crazy! (She brought along the fresh, clean taste)". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 7, 1961
Life magazine
1
$4.00
View Seven-Up 12

Full color 10" x 13" ad with a suggestion for something different to do with your Seven-Up. There is a picture of two ice cream scoopers, a glass filled with a red foaming drink and a partially filled bottle of 7-Up. The ad headline asks you to "Do yourself a flavor...make a Seven-Up Float". The text tells you to choose whatever flavor of ice cream or sherbert that makes your mouth water and, after putting a scoop of it in your glass, fill the glass with 7-Up. The ad doesn't warn you but, take it from my experience, don't fill the glass all the way up. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 2, 1961
Life magazine
1
$4.50
View Seven-Up 49

Full color 9 1/4" x 12" ad for the soft drink with the fresh, clean taste. The ad has a picture of a sporting event on a rainy, cold day. There are four people sitting on a bench with one umbrella and a background of drawn-in people. Their faces are a mixture of stunned expressions and joy at what is going on in the field before them. They are holding a cup of Seven-Up while one man is vainly trying to pass hot dogs to the others. The ad headline shouts "For screaming out loud...It's time for more of this fresh, clean taste!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1961
Boy's Life
1
$4.50
View Seven-Up 48

Full color 9 1/2" x 13" ad with a Christmas-time party theme. The ad has a photo of a table that is ready for a feast. It has a base of evergreen branches which are covered with ham, fruits, candies, cheese and nuts. In the center of this is a silver bowl filled with ice and five bottles of Seven-Up. The ad headline encourages you to "Say 'Christmastime' at you house with food and Seven-Up". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 15, 1961
Life magazine
1
$4.00
View Seven-Up 20

Full color 9 1/2" x 13" ad has a picture of a young couple dancing in what looks like a high school gym while another couple watches them while drinking bottles of Seven-Up. The ad headline asks if you are "Thirst-y cha-cha-cha?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 12, 1962
Life magazine
1
$4.00
View Seven-Up 35

Full color 10" x 13" ad shows a group of people sitting in a hay wagon drinking Seven Up as they listen to a man in a straw hat singing away. The ad headline asks if you are "Nearly sung out". This ad is larger than my scanner bed so the outer edges of the ad will not b4e visible in the scanned view.
October 12, 1962
Life magazine
1
$4.00
View Seven-Up 9

Full color 10" x 13" ad shows two couples in a ski lodge taking care of one of the males who has a cast on his left arm. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
January 18, 1963
Life magazine
1
$4.00
View Seven-Up 4

Full color 9 1/2" x 12 1/2" ad for the summertime refreshment of Seven-Up. The ad has a photo of two bottles of Seven-Up next to three glasses that have been filled with Seven-Up and are having scoops of Rainbow Sherbet added for color and flavor. The ad headline states "For Fun and Flavor Rainbow your Seven-Up Floats!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 28, 1963
Life magazine
1
$4.00
View Seven-Up 18

Full color 10" x 13" ad shows a young couple at a bowling alley and onlookers drawn around them and the headline "Need alley-oop?". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
September 20, 1963
Life magazine
1
$4.00
View Seven-Up 6

Full color 10" x 13" ad tells you to "Get real action - 7-Up your thirst away!!". The ad shows a painting of a man playing a guitar. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
February 21, 1964
Life magazine
2
$4.00
View Seven-Up 8

Full color 10" x 13" ad that brings attention to the New York World's Fair. The ad headline calls this a "World's Fair Preview of 7-Up with Festive Foods" and has a picture of an example of food and a 7-Up from the 7-Up International Sandwich Gardens at the World's Fair. There is another picture of this location with a parking lot filled with cars. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 13, 1964
Life magazine
1
$4.50
View Seven-Up 47

Full color 9 1/2" x 12" ad with a painting of a man shooting a hockey puck against a green background. The ad has the normal "Get real action. 7-Up your thirst away!!" ad headline. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 20, 1964
Life magazine
1
$4.00
View Seven-Up 26

Full color 9 1/2" x 13" ad that tells us that when you are active, when you really get thirsty, 7-Up will take care of your thirst. The ad picture, done with a background of green, shows a man playing Tennis who has just hit a return shot that is clearing the net. The ad headline says "Get Real Action. 7-Up your thirst away!!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 17, 1964
Life magazine
1
$4.00
View Seven-Up 54

Full color 9 1/4" x 12 1/2" ad with a picture, done in shades of green, of a golfer in the middle of a backswing. The ad headline claims you can "Get Real Action. 7-Up Your Thirst Away" and makes other claims such as being all action, that it tingles, that it freshens and that it re-starts the natural moisture in your mouth. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 1, 1964
Life magazine
&
May 5, 1964
Look magazine
2
$4.00
View Seven-Up 21

Full color 9 1/2" x 12 1/2" ad with a colorful drawing of two cheerleaders jumping and yelling for their team. The ad headline asks you to "Get real action. 7-Up your thirst away!" and the ad claims that 7-Up can quench any thirst you can get. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1964
Seventeen magazine
1
$4.00
View Seven-Up 45

Full color 9 1/2" x 12" ad with a painting of a lady moving her shotgun to follow a skeet target. This ad is done in shades of red. The ad headline says "Get real action. 7-Up your thirst away!!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 17, 1964
Look magazine
&
November 20, 1964
Life magazine
2
$4.00
View Seven-Up 25

Full color 9 1/2" x 12" ad for the soft drink that's a real natural for the action crowd. The ad has several photos of people in action, the largest one being of two men who are standing up in canoes jousting with long poles with the ends wrapped with rags. One man has been knocked backward and is just hitting the water. The ad headline identifies it as "7-Up...Where there's action". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 20, 1965
Life magazine
1
$4.00
View Seven-Up 36

Full color 10" x 13" ad shows a Santa Claus arm reaching into a wooden crate of 7-Up and removing one with his red gloved hand. The ad headline claims that "The more 7-Up the merrier!" and the ad talks about how important having it is for parties. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 17, 1965
Life magazine
2
$4.50
View Seven-Up 5

Full color 10" x 13" ad from their Wet & Wild ad campaign. The ad picture is of a very extreme close-up of a 7up bottle cap that is covered with condensation. The ad gives the simple instructions to "Pull the cap. Bite off a swallow of 7-UP. Big Bright. Bold. Clear to the bottom. First against Thirst". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
March 3, 1967
Life magazine
2
$4.00
View Seven-Up 53









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