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| Ashland |
Three color 10" x 13" ad for their Friendly Service Stations. There is a drawing of an attendant neatly dressed in his uniform squatting down next to the A-Plus pump to give a bowl of water to a Dalmatian puppy that a young girl and her mother are traveling with. The headline says "When 'Feller' needs a friend...it's the Friendly Man with the Better Brand". The text refers mostly to the outstanding service the employees will give you but talks somewhat about the oil and gas products sold here. |
June 5, 1962 Look magazine |
1 |
$5.00 |
View Service Station 36 |
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| Ashland |
Three color 9 1/2" x 12 1/2" ad for the place to stop if you want any kind of help. The ad has a picture of a man with an Ashland uniform on standing in front of his station using a road map to show a man and his son how to get to where they really want to go. The ad headline claims that "He's happy to lend a guiding hand..." and refers to him as "The Friendly Man with the Better Brand". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 11, 1962 Look magazine |
0 |
$5.00 |
View Ashland 25 |
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| Citgo |
Full color 9 1/2" x 13" ad that announces that Cities Service has changed their name to Citgo. The ad has a picture of a Service Station with the name Cities Service fading and the sign saying Citgo becoming prominent. A group of attendants is swarming around a car that has pulled up to a pump and the mother and young girl are returning from a trip to the restroom with no ill effects or air borne illnesses. The ad headline says "ZZOOOMMM! Cities Service has changed into something more powerful.". Rather than having us think that it was a simple buyout they are claiming "Zzooooommm in a new gasolene. Zzooommm in a new oil. Zzoooommmm in a new spirit in service". |
June 11, 1965 Life magazine |
1 |
$5.00 |
View Service Station 21 |
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| Citgo |
Full color 9 1/2" x 13" ad for some of the many things that were NEW at Citgo. At the top of the page is the word "Zzooommm!" which is identified as the "New sound of power". Below a drawing that shows some of the many helpful things that a Citgo attendant will do for your and your car are the phrases "Zzooommm in a new more powerful gasoline, Zzooommm in a new oil, Zzooommm in a new spirit in service". The text talks about the changes that include a more powerful gasolene (their spelling, not mine), a new oil, a whole new way of doing things and a new name. |
July 2, 1965 Life magazine |
1 |
$5.00 |
View Service Station 41 |
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| Cities Service |
Full color 9 1/2" x 13" ad that is trying to emphasize everything Big. The ad has a picture of a scene from the west with a mountain casting it's reflection into a still lake and the image of a gas pump in the front with the words "Quality alone makes it Big!" standing next to it. The ad headline says "Big Gallon - Big Service, Too!" and the text explains the reasoning for these two claims. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
1 |
$5.00 |
View Service Station 28 |
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| Cities Service |
Full color 9 1/2" x 12 1/2" ad for the station that delivered the Big Gallon. The ad has a picture of a carload of kids in an old car that is being checked over by a service station attendant at a Cities Service Station. The ad headline claims "Big Gallon Big Service
Cities Service". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 28, 1964 Saturday Evening Post |
1 |
$5.00 |
View Service Station 20 |
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| DX |
Full color 9 1/2" x 13 1/2" ad for the stations with the DX sign from the Sunray DX Oil Company. There is a picture of an attendant working on cleaning the rear window in a car (remember, they were called service stations then) as the four young occupants of the back seat laugh at his playful attitude. The headline calls these four children "Four of the very best reasons for choosing DX Safety Lane Service (you may have more)". The text talks about the Safety Lane Service and the DX Safety Lane Check List and gives a general idea of what you could depend on being checked so that you could drive away safely. The ad also refers to Sunray as "America's most customer-minded oil company". |
May 14, 1965 Life magazine |
1 |
$5.00 |
View Service Station 44 |
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| DX |
Full color 9 1/2" x 13 1/2" ad for the stations run by the Sunray DX Oil Company. The ad has a picture lined as if a jigsaw puzzle that shows a picturesque scene of flowers on gentle hills with slightly higher hills in the distance. The headline assures you that "DX makes travel a pleasure - not a puzzle" and the text talks about the DX Travel Service. It discusses some of the services that will be at your fingertips and refers to itself as "America's most customer-minded oil company". |
June 11, 1965 Life magazine |
1 |
$5.00 |
View Service Station 47 |
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| Enco |
Full color 9 1/2" x 13" ad for their Power-Formula Gasoline. The ad has a headline that says "Put a Tiger in Your Tank" over a picture of a man who has pulled his car into an Enco Service Station and is watching the attendant trying to put a large tiger into his gas tank. The attendant simplifies the task by saying "First we start with the tail". The ad claims that this "New Power-Formula Enco Extra Gasoline boosts power three ways:" then gives more complete information by talking about Cleaning Power, Firing Power and Octane Power. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 12, 1964 Life magazine |
1 |
$5.00 |
View Service Station 24 |
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| Enco |
Full color 9 1/2" x 12 1/2" ad has a drawing of the Tiger sitting on top of a car, driven by two old ladies, that is leaving an Enco Service Station. The one lady notices the tail of the tiger coming through the window at her and the other lady reassures her, "No Emma, it's in the gasoline". The ad headline is their familiar refrain "Put a Tiger in Your tank". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 17, 1964 Life magazine |
1 |
$5.00 |
View Service Station 17 |
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| Enco |
Full color 9 1/2" x 13" ad has a cartoon drawing of the tiger pushing a car that is out of view to the right. The ad has a caption of the wife telling her husband "But George..I'm sure I heard a roar." and the headline asks you to "Put a Tiger in your Tank!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 24, 1964 Life magazine |
1 |
$5.00 |
View Service Station 12 |
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| Enco |
Full color 10" x 13 1/2" ad for their Tiger-In-The-Tank Sweepstakes. This ad, placed near the end of the contest says that your chance to win is "Going...Going...Almost Gone!" and has a drawing of their trademark Tiger holding up one of the 50 red and black Rambler Sports Fastback Marlin that were a First Prize in this contest. It says the last drawing was July 14 and mentioned the other prices which included Lone Star Mystic Boats, RCA Victor Color TV Home Entertainment Centers, Genie Automatic Garage Door Openers, Olivetti Underwood Portable Typewriters, Tyco Racing Sets and RCA Victor Transistor Radios. It assures the public that half the prizes were still to be awarded. |
July 2, 1965 Life magazine |
1 |
$5.00 |
View Service Station 40 |
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| Enco |
Full color 9 1/2" x 13" ad has a drawing of the Tiger trying to fit into the Rumble Seat of an old green car being driven by an old man. The ad headline has the familiar "Put a Tiger in Your Tank" because it "Makes even '23s skiddoo!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 23, 1965 Life magazine |
0 |
$5.00 |
View Service Station 15 |
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| Enco |
Full color 10" x 13" ad for Enco Service Stations and for Humble Oil. The ad contains a large drawing of spacemen walking in space doing repairs on a shuttle type vehicle and a smaller drawing of a tiger pushing a car out of an Enco station. The ad headline proclaims "For earth travel, a Tiger in your tank...for future space travel, radiation protection". The ad text talks about Humble working on an anti-radiation pill. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 7, 1966 Life magazine |
1 |
$4.50 |
View Service Station 4 |
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| Esso |
Full color 10" x 14" ad for another of the Service Stations under the Humble Oil & Refining Company name. This ad is an exact copy of one for Enco but was taken from a magazine that went to a different part of the country. This ad shows the Tiger pushing the back end of a car and the headline tells you to "Put a Tiger in Your Tank" while a voice from within the car says "But George...I'm sure I heard a Roar". Another headline makes the claim that "New Power-formula Esso Extra Gasoline boosts Power Three Ways" and mentions 1) Cleaning Power, 2) Firing Power and 3) Octane Power. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 24, 1964 Life magazine |
1 |
$4.50 |
View Service Station 35 |
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| Esso |
Full color 9 1/2" x 13" ad for Esso Service Stations. Depending on the state you were in you might see either an Esso station or an Enco or even a Humble and this issue of Life obviously came from a different part of the country than some of the others I have been getting. This ad is the same as another on this page with the exception of the Esso logo in the lower right corner. It shows the tiger sitting in the passenger seat of an old green jalopy tipping his hat to the readers with the headline "Put a tiger in your tank! Makes even '23's Skiddoo!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 23, 1965 Life magazine |
1 |
$4.50 |
View Service Station 33 |
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| Ethyl |
Black and white 10" x 13 1/2" ad for their Hi-Octane Gasoline. There is a large drawing of a 1924 Chrysler that has pulled up in front of a Country Club so the gentleman driver can help the ladies from the car. The caption mentions that this is one of the earlier automobiles that really needed a higher octane gasoline than what was being offered. There are other smaller drawings of later automobiles that could and did benefit from Ethyl hi-octane gasoline. These include the 1929 Ruxton, the 1931 Marmon, the 1937 Bantam and the current 1952 Chrysler that is pulling up to a set of pumps and the attendant has already pulled the nozzle from the Ethyl gas pump. The text mentions that in the previous sixty years there have been two thousand makes of cars built in the U.S. but the number has fallen to only twenty. The claim is made that the few that have survived were able to supply the public with things that they wanted which included performance which made it necessary for a higher octane gas, like Ethyl. |
June 30, 1952 Life magazine |
1 |
$5.00 |
View Service Station 38 |
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| Flying A |
Full color 9 1/2" x 13" ad for the Ethyl Gasoline at their service stations and for the Veedol 10-30 Motor Oil. The ad has a picture of a serious-minded young boy who is performing his duties as a member of the Safety Patrol on a rainy morning. He is standing on the edge of the painted line for the crosswalk and is holding up his "STOP" sign toward a green GM car so that a group of children can safely cross. The ad headline says that "Under the wings of the Flying A Safety is out business" just like this young man. The text explains that having "the smoth, quiet power of Flying A Ethyl gasoline" is one of the easiest ways to be able to drive safely and if you are going to stop there for gas, you might as well use their oil since it is designed to compliment their gasoline. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1956 Life magazine |
1 |
$5.00 |
View Veedol / Flying A |
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| Veedol |
Full color 9 1/2" x 13" ad for the 10-30 Motor Oil from the Tidewater Oil Company sold at the Flying A stations. There is a picture of a devoted family doctor driving his car to the house of a needy patient in the darkness of the late night hours. The headline claims this doctor is traveling "Under the wings of the Flying A" and claims the products sold there are "Just what the Doctor ordered". The text makes a claim that I sure would have been hard to prove when it talks of doctors and claims that "so many stop at the Flying A". It makes the more general claims about better power in the city and on the open road along with extra protection. Another claim that would have been hard to prove is, when talking about Veedol 10-30 Motor Oil, calls it "the all season Motor Oil that gives highest octane performance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | November 12, 1956 Life magazine |
1 |
$5.00 |
View Veedol / Flying A |
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| Gulf |
Full color 7 3/4" x 10 1/2" ad that is for "The Great New Gulfpride" oil. The ad shows a swimming pool in Miami Beach, Florida and tells the reader to "change to the great new Gulfpride" before you drive down there. |
February 16, 1948 Time magazine |
1 |
$5.00 |
View Service Station 1 |
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| Gulf |
Full color 9 1/2" x 13" ad for the three grades of gasoline they had at that time. This ad is a larger version of another ad on this page and shows the three gas pumps standing next to each other. Under each pump, the Gulftane, the Good Gulf and the Gulf No-nox are the words "Best". You wonder how that can be and the text explains that they are each designed for specific types of engines and each are the best for what they are designed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10-17, 1963 Saturday Evening Post |
1 |
$5.00 |
View Service Station 32 |
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| Gulf |
Full color 9 1/2" x 13" ad that discusses how Gulf can make your trips better with their Tourguide Service and their Credit Card. The ad has a picture of a Blue car that has two front ends pointing in opposite directions. The same couple is in the driver's seat looking left and looking right with matching luggage strapped eo the roof. The headline urges you to "Take off in all directions. (But take along Gulf's Tourguide kit...and your Gulf Credit Card)". The text gives information about how these two simple and easy-to-get items will make your trips less of a headache. |
September 7, 1963 Saturday Evening Post |
1 |
$5.00 |
View Service Station 51 |
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| Gulf |
Full color 7 1/2" x 10 1/2" ad for the Three grades of gasoline that Gulf offers which, according to Gulf, just happen to be the best of each grade. The ad has a picture of the three pumps that dispense these types of fuel and each one has the word "Best" under it. The ad text describes what makes Gulftane, Good Gulf and Gulf No-nox so good. |
December 6, 1963 Time magazine |
1 |
$4.50 |
View Gulf 30 |
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| Mobil |
Full color 9 1/2" x 13" ad with a drawing by Ronald McLeod that shows a horse in a harness looking back and thinking "Wish I had his pull!". This ad discusses the eight reasons that Mobilgas gives "Balanced Performance". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned image. |
May 13, 1940 Life magazine |
0 |
$5.00 |
View Service Station 8 |
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| Mobil |
Full color 10" x 14" wartime ad with a photo of a smiling gas station attendant pumping gas into the tank of a car as two men in suits watch and talk. The ad headline lets you know that "You'll Ride on Flying Horsepower After Victory". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazine |
1 |
$5.00 |
View Service Station 9 |
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| Mobil |
Full color 10" x 13" ad for their Mobilgas Special gasoline. There is a picture showing an attendant standing next to pump with a smile on his face. The headline claims that it "Boosts Engine Power up to 25%" and claims that it is the only gasoline that is Double Powered. They explain that this means that it has Mobil Power Compound and Top Octane. The text identifies what these will do for your car then mentions that Glymonate and RT 200 are also mixed into what goes into your tank. |
June 21, 1954 Life magazine |
1 |
$5.00 |
View Service Station 39 |
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| Mobil |
Full color 9 1/2" x 13" ad for the gasoline available from their Service Stations. The ad has a drawing of a large, red gas pump sitting in front of a scene showing long lines of cars driving flawlessly on roads in the Southwest. The ad headline claims this brand is the "Only Gas of it's Kind - Boosts Engine Power up to 25%". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 20, 1954 Life magazine |
0 |
$5.00 |
View Mobil 14 |
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| Phillips 66 |
Full color 9 1/2" x 13 1/2" ad where the headline assures you of getting "First-Class Service". In the foreground of the picture is a smiling man holding up his Phillips 66 Credit Card while in the background are ready-to-serve station attendants and employees of the Quality Courts Motels. The service station attendants are surrounded by products such as oil, batteries, gas pumps and other chemicals while the Quality Courts employees include the housekeeping staff and a man carrying a tray of food. The caption says "Example: With a Phillips 66 credit card you can drive-now-pay-later, and say 'charge it' at over 500 Quality Courts Motels!". The text mentions making major purchases and being allowed to "take up to six months to pay" and that their service and products have "made Phillips famous in 47 states". |
June 11, 1965 Life magazine |
1 |
$4.50 |
View Service Station 48 |
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| Phillips 66 |
Full color 9 1/2" x 12" ad shows a man sitting in his car as it is being given "First_Class Service" by a Phillips 66 attendant. The ad text describes the Phillips 66 Mystery Motorist who goes from station to station giving out $50 certificates to stations that provide him with the service that he expects. The text gives more details about this early program to get an idea what kind of service was being proficed at their company stations. |
September 10, 1965 Life magazine |
2 |
$4.50 |
ViewService Station 2 |
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| Phillips 66 |
Full color 10" x 13" ad shows a cowboy riding a motor scooter through the desert with a Pony Express mail bag hanging from his seat. The ad headline says "Go with Phillips 66...the gasoline that won the West". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 13, 1966 Life magazine |
1 |
$4.50 |
View Service Station 3 |
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| Phillips 66 |
Full color 9 1/2" x 13" ad for their Hi-energy, hi-mileage gasoline that was available in 47 states. The ad has a drawing of a cowboy tacking up a poster using the butt of his six-gun to drive the nails. The poster says "Reward Phillips 66" and the ad headline asks you to "Go with Phillips 66...the gasoline that won the West!". The ad talks about the hospitality shown by their station attendants and how many stations are equipped to vacuum out your car free, if you ask. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 26, 1966 Life magazine |
1 |
$4.50 |
View Service Station 26 |
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| Phillips 66 |
Full color 9 1/2" x 13" ad for their Gasoline now available in 49 states. There is a colorful picture of a cowboy with a flowing handlebar moustache driving through the desert in his convertible. Sitting in the back seat with a look of joy on his face is his horse and he has raised his one hoof, probably trying to get him to go faster. The headline urges you to "Go with Phillips 66..the gasoline that won the West!" and the text talks about you getting "more gallop-per-gallon" and mentions that "our stations are equipped to vacuum your car free". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 16, 1966 Life magazine |
1 |
$4.50 |
View Service Station 31 |
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| Phillips 66 |
Three color 9 1/2" x 12" ad for their promotion to do with the 1970 Baseball All-Star Game. The ad has a photo of a young boy wearing a baseball glove, hat and jacket looking out his bedroom window at the pouring rain. The ad headline is telling him "Cheer up! You could end up playing at the All-Star Game this year" and talks about their contest to send eight boys and their parents to the game for the First Annual Major League Baseball Pitch, Hit & Throw Competition. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1970 Boy's Life |
1 |
$4.50 |
View Service Station 18 |
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| Pure |
Black and white 7 1/4" x 10 1/2" ad for their Super Gasoline which they felt was the "Closest Thing to Racing Gasoline". The ad has a picture of a car staged at the lights at a drag strip and the headline lets you know that this ad will tell you "How to spot your winner before he hits the quarter". The first few paragraphs are very instructive and full of tips but it begins to get simple when it gets to the Gas classes. Here it indicates that the main giveaway is to pay attention to who is running with the "red Firebird emblem on the car". It explains that "Pure Firebird Racing Gasolines have set more racing records than any other brand" and encourages you to fill up "at the big, blue Pure Oil sign" on your way home from the strip. |
July 1967 Hot Rod |
1 |
$5.00 |
View Pure 46 |
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| Shell |
Full color 9 1/2" x 13" wartime ad has a drawing of one of the Anti-Submarine Tactics developed by Navy pilots. The drawing, which is labeled as the Fifth in a series of advertisements, shows three planes working together to clear the sub decks of anti-aircraft gunners and drop depth charges when the coast is clear. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazine |
1 |
$5.00 |
View Wartime 37 |
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| Shell |
Full color 9 1/2" x 14" ad for the additional products that come from the refining of petroleum and what companies like Shell are doing to provide them to the general public. The ad has a drawing of a table in a house where a lamp is flanked by a lit cigarette and a book of Shakespeare opened to an illustrated page. The headline says "From Cigarettes to Shakespeare..." and the text goes into details about how glycerin, which comes from the refining of petroleum, is used in printing and is added to cigarettes to provide "sufficient moisture so the cigarette burns slowly, coolly, pleasantly...". It talks about more of the uses of Glycerin and that Shell has started construction on a new refinery that will capture more of this product so that we will have enough at an affordable price. |
May 12, 1947 Life magazine |
1 |
$5.00 |
View Shell 49 |
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| Sinclair |
Full color 10" x 13" ad with a Flash Gordon type space ship flying around a planet while the ad headline introduces their "New 3-stage gasoline. Over 100-octane. No increase in Price". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 23, 1959 Life magazine |
0 |
$5.00 |
View Service Station 6 |
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| Sinclair |
Full color 8" x 11 1/4" ad with an outdoor theme. There is a photo of fathers and sons camping on a lakeshore. The ad headline, which is next to a drawing of a Sinclair service station, says "First Stop for the Great Outdoors". |
May 1963 Sports Afield |
1 |
$5.00 |
View Service Station 5 |
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| Sinclair |
Full color 7 1/2" x 11" ad that discusses some of the Conservation ideas that Sinclair is trying to make known. This ad has several pictures of the Okefenokee area and, under the headline "A little town put up a big fight, and now this natural beauty is yours to enjoy", has the story of the residents and the efforts they used to keep their area natural. |
April 29, 1968 Sports Illustrated |
1 |
$4.50 |
View Service Station 27 |
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| Sunoco |
Full color 9 1/2" x 13" ad for the gas station that gave you a choice from eight different kinds of gasoline. The ad has a small picture of the front of one of these gas pumps and a larger picture of a pump from the side where the Blend Selector dial was visible with the choices of from 190 to 260 octane gasoline in plain sight. The ad headline assures you that you will get "Exact power...on the button!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 24-31, 1963 Saturday Evening Post |
1 |
$5.00 |
View Service Station 29 |
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| Sunoco |
Full color 7 1/2" x 10 1/2" ad for their 260 Gasoline which they called "The Highest Octane Pump Grade Gasoline you can Buy!". Scattered among the words "It's A Gas!" are pictures of a variety of sports cars in action at the track and in preparation. |
July 1967 Hot Rod |
1 |
$5.00 |
View Sunoco 45 |
|
| Texaco |
Full color 9 1/2" x 13" ad with a large drawing of a very cute little baby and he is saying (thinking) "I'm watching for that sign". Under these words is a metal sign that says "Registered Rest Room". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view. |
September 22, 1941 Life magazine |
1 |
$5.00 |
View Service Station 7 |
|
| Texaco |
Full color 9 1/2" x 13" ad that encourages you to keep your car serviced. The ad has two drawings, one of a red convertible being driven by a family that doesn't seem to notice the smoke pouring out of the exhaust. This picture has the headline "Smoke Means Trouble and wasted gas! CareLess Today." The picture of this family walking along while they carry their things is covered by the headline "Car-Less Tomorrow". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
0 |
$5.00 |
View Service Station 16 |
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| Texaco |
Full color 10" x 13" wartime ad that shows a young man trying to carry a rifle, knife, uniform, helmet, boots and every thing else that is issued to a soldier when he joins the Army. The ad headline has him explaining that "I'm fighting for my right to boo the Dodgers" and the text mentions, among other things, some of the products that The Texas Company is producing to contribute to the war effort. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned image. |
October 26, 1942 Life magazine |
1 |
$5.00 |
View Wartime 12 |
|
| Texaco |
Full color 9 1/2" x 13 1/2" wartime ad that pays tribute to the many soldiers that were fighting to retain our freedom and to the many ways that the people at home can help too, Pictured in the ad are 23 different ribbons as examples of some of what were being awarded to soldiers in our service. The headline reminds us that they are "YOUR battles, too!" and said that "Perhaps you helped win them". It mentions donating blood, not using rubber so that more is available to the soldiers and using less gasoline in order to help "our armies drive on to Berlin". It also, as usual, mentions buying War Stamps and that The Texas Company is producing "millions of gallons of 100-octane gasoline...toulene for explosives...high quality lubricating oils for our fighting forces". Lest the 100-octane statement confuse you, that was what was available for the military and their high performance engines, the people on the home front were mostly using a combination of gasoline and benzene. |
August 30, 1943 Life magazine |
1 |
$5.00 |
View Wartime / Texaco 55 |
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| Texaco |
Full color 10" x 13 1/2" ad that talks about one of the many Wartime Contributions that The Texas Company is making to win the war. The ad has a colorful drawing of a large drop of oil with a tire inside of it. The ad headline proclaims "Miracle...in Texas" and talks about how they are producing Synthetic Rubber to help make our victory possible. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 31, 1944 Life magazine |
1 |
$5.00 |
View Wartime / Texaco |
|
| Texaco |
Full color 9 1/2" x 13" wartime ad for the reliability of your local Texaco Dealer. The ad has a picture of a shipyard parking lot with one car removed from the picture with some comments about how many cars will be knocked out of service this year. The ad headline asks "Out of the Picture! Is your car next?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 30, 1945 Life magazine |
1 |
$5.00 |
View Texaco 19 |
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| Texaco |
Three color 9 1/2" x 14" ad for the benefits of using their Fire Chief Gasoline. There is a drawing of a smiling man sleeping with a vision of a Fireaman's hat vivid in his dreams. The headline assures us that "Dreams of Power!...come true with Fire-Chief" and goes into details about the Starting Power, the more Responsive Power, the Smooth Power and the Superior Fire-Power that you and every other user of Texaco's Fire-Chief gasoline will realize, The ad also tells us that now there are Texaco dealers "in all 48 states". |
May 12, 1947 Life magazine |
1 |
$5.00 |
View Texaco 50 |
|
| Texaco |
Full color 9 1/2" x 13" ad for their Havoline Motor Oil with a picture of baseball superstar Ted Williams swinging a bat. The ad headline says "Custom-Made to give you Best performance Best Protection". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1950 Life magazine |
1 |
$5.00 |
View Texaco / Williams 1 |
|
| Texaco |
Black and white 9 1/2" x 13" ad has a drawing of five Dalmatian puppies playing in the yard chasing butterflies. The ad headline calls them, and Texaco gasoline, "Plenty lively!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
1 |
$5.00 |
View Service Station 11 |
|
| Texaco |
Full color 9 1/2" x 12 1/2" ad with a large drawing of a colorful frog in mid-jump. The ad headline warns you to "Get the jump on Spring!" and gives you tips on what your Texaco Dealer can do for you. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 12, 1954 Life magazine |
1 |
$5.00 |
View Service Station 10 |
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| Texaco |
Full color 9 1/2" x 13" ad for their Sky Chief Gasoline. The ad has a picture of a man who has just had his car filled up with gasoline at a Texaco Service Station. Through the open driver side window he tells the snow-covered attendant who is still holding the gas nozzle, "You're right! You can't beat this Texaco Sky Chief with Petrox!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 7, 1955 Life magazine |
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$5.00 |
View Texaco 23 |
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| Texaco |
Full color 9 1/2" x 13" ad has a drawing of a group of Dalmatian puppies running and jumping onto, slipping and falling on a frozen pond. The ad headline claims these, and the Texaco gasoline, will give you "Lively winter performance!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
1 |
$5.00 |
View Service Station 13 |
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| Texaco |
Full color 9 1/2" x 13" ad that tells you what you get when your car has a fillup at a Texaco gas station. The ad has a picture that shows what the driver sees when he is pulling into a Texaco Service Station. Through the windshield you can see a smiling attendant in a green uniform already standing there with the proper gas nozzle in his hand ready to dispense a "Great new source of Power for your car!". The ad talks about the three advantages you get with this gas which includes the addition of Petrox. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 20, 1956 Life magazine |
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$5.00 |
View Texaco 22 |
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| Texaco |
Full color 9 1/2" x 14" ad for the Power your car will get when you fill-up with Sky Chief. There is an overhead shot of a Black Convertible with two well-dressed occupants that has pulled up to a Texaco station. The male driver is turning in his seat and is talking to the attendant who is busy filling the man's car and the headline calls it a "Great New Source of Power for your car!". The text tells us that "Texaco Sky Chief supercharged with Petrox" and claims by using this you will "get all the knock-free power your engine, new or old, can deliver", you will "get a bonus of up to 1,000 extra gasoline miles a year" and that you will "get the finest premium gasoline built for all high compression engines". It also claims to give you 1-2-3 Power which gives you Petrox, Top Octane and it is 100% Climate-Controlled. |
October 1, 1956 Life magazine |
1 |
$5.00 |
View Service Station 37 |
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| Texaco |
Full color 10" x 13 1/2" ad that reminds you to "Trust your car to the man who wears the star". There is a picture of a muddy dirt road that a Chevrolet is slogging through. The text explains this is a "Detour! Brutal punishment for your car (and for the lubricant that protects it)!". It goes on to talk about the Texaco lubricant Marfak and promises that it will last in conditions such as this and protect your car. |
April 5, 1963 Life magazine |
1 |
$5.00 |
View Service Station 42 |
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| Texaco |
Full color 7 3/4" x 10 3/4" ad that features a photo of Bob Hope holding a glass that has a blue sponge in it and a straw coming out the top. The ad headline asks the question "How tough is it to get oil out of the ground? Try sipping soda through a sponge!" |
February 22, 1982 Sports Illustrated |
2 |
$5.00 |
View Bob Hope 5 |
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| Union Oil Company of California |
Black and white 9 1/2" x 13" ad that tries to put a face to the Service Station Attendants. The headline says "Morley Barnard. Dervice separates the boys from the Minute Men" over a picture of this smiling man already holding the gas nozzle in his hand ready to fill your tank. The text tells how a new customer pulled into his station in Cedar Hills, Oregon and "In 4 1/2 minutes we filled his tank with gasoline, checked his oil and tires, added clean water to his radiator and battery, washed his windows, brushed out his car, emptied his ashtrays and gave him his receipt". The text goes on to explain how all of their employees are trained to provide service to this degree so why not stop there. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$5.00 |
View Service Station 34 |
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