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| Ashland |
Three color 10" x 13" ad for their Friendly Service Stations. There is a drawing of an attendant neatly dressed in his uniform squatting down next to the A-Plus pump to give a bowl of water to a Dalmatian puppy that a young girl and her mother are traveling with. The headline says "When 'Feller' needs a friend...it's the Friendly Man with the Better Brand". The text refers mostly to the outstanding service the employees will give you but talks somewhat about the oil and gas products sold here. |
June 5, 1962 Look magazine |
1 |
$7.50 |
View Service Station 36 |
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| Ashland |
Three color 9 1/2" x 12 1/2" ad for the place to stop if you want any kind of help. The ad has a picture of a man with an Ashland uniform on standing in front of his station using a road map to show a man and his son how to get to where they really want to go. The ad headline claims that "He's happy to lend a guiding hand..." and refers to him as "The Friendly Man with the Better Brand". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
September 11, 1962 Look magazine |
0 |
$7.50 |
View Service Station 25 |
Temporarily |
| Citgo |
Full color 9 1/2" x 13" ad that announces that Cities Service has changed their name to Citgo. The ad has a picture of a Service Station with the name Cities Service fading and the sign saying Citgo becoming prominent. A group of attendants is swarming around a car that has pulled up to a pump and the mother and young girl are returning from a trip to the restroom with no ill effects or air borne illnesses. The ad headline says "ZZOOOMMM! Cities Service has changed into something more powerful.". Rather than having us think that it was a simple buyout they are claiming "Zzooooommm in a new gasolene. Zzooommm in a new oil. Zzoooommmm in a new spirit in service". |
June 11, 1965 Life magazine |
2 |
$7.50 |
View Service Station 21 |
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| Citgo |
Full color 9 1/2" x 13" ad for some of the many things that were NEW at Citgo. At the top of the page is the word "Zzooommm!" which is identified as the "New sound of power". Below a drawing that shows some of the many helpful things that a Citgo attendant will do for your and your car are the phrases "Zzooommm in a new more powerful gasoline, Zzooommm in a new oil, Zzooommm in a new spirit in service". The text talks about the changes that include a more powerful gasolene (their spelling, not mine), a new oil, a whole new way of doing things and a new name. |
July 2, 1965 Life magazine |
1 |
$7.50 |
View Service Station 41 |
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| Citgo |
Three color 9 1/2" x 13 1/2" ad that reminds us of when you got your gasoline from a Service Station instead of a Self-Serve Gas Station, when a man would come out to your car, fill your tank and make sure everything was OK on your car. There is a pretty mother smiling as she carries a bag of groceries toward the house as her kids get whatever else is in the trunk. The headline has her thinking "There's a new man in my life" and the text discusses the many things that a Car Man, especially from Citgo, can do for your. The ad assures you that "There's a Car Man for every woman at Citgo". |
April 30, 1971 Life magazine |
1 |
$7.50 |
View Service Station 62 |
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| Citgo |
Three color 9 1/2" x 13 1/2" ad with a picture of a smiling lady primping as she tries on a new hat. The headline tells us that "There's a new man in my life" and he may not be able to sweep her off her feet but he will clean her windshield and check her oil. The ad refers to him as The Car Man and talks about the many things he will do to make sure that every customer of Citgo is properly serviced, "no matter how far it is from home". We are reassured that "There's a Car Man for every woman at Citgo". |
May 7, 1971 Life magazine |
1 |
$7.50 |
View Service Station 60 |
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| Cities Service |
Full color 9 1/2" x 13" ad that is trying to emphasize everything Big. The ad has a picture of a scene from the west with a mountain casting it's reflection into a still lake and the image of a gas pump in the front with the words "Quality alone makes it Big!" standing next to it. The ad headline says "Big Gallon - Big Service, Too!" and the text explains the reasoning for these two claims. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1963 Saturday Evening Post |
1 |
$7.50 |
View Service Station 28 |
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| Cities Service |
Full color 9 1/2" x 12 1/2" ad for the station that delivered the Big Gallon. The ad has a picture of a carload of kids in an old car that is being checked over by a service station attendant at a Cities Service Station. The ad headline claims "Big Gallon Big Service
Cities Service". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 28, 1964 Saturday Evening Post |
1 |
$7.50 |
View Service Station 20 |
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| DX |
Black and white 9 3/4" x 13 3/4" ad that is for the DX Service Station Dealers, also known as the Sunray DX Oil Company. This ad has a photo of a very good-looking young man, wearing a DX hat, a bow tie and a service man's shirt, standing in front of DX pumps with cars parked behind them, and the ad headline calls him a "Ladies' man". The ad then tells us that "All girls love to drive a car. But they just can't get too excited about oil changes, lubrications, anti-freeze. All that's a man's job, they feel. That's why your DX Dealer is a ladies man...specially trained to watch out for a lady and her car. Say you forgot to ask him to check tires, battery. He remembers these and all the "extras" too. Or maybe you wonder which grade of gasoline is right for your car. He explains, in words that make sense. And your DX Dealer - one of thousands of DX Dealers serving Mid-America - takes particular pride in keeping restrooms and salesroom waiting areas fit for a lady". Buy this ad to see what else they would do for you. |
May 14, 1964 Life magazine |
1 |
$7.50 |
View Service Station 84 |
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| DX |
Full color 9 1/2" x 13 1/2" ad that urges you to get a DX Credit Card. There is a man and his dog traveling around the country in a credit card with wheels as the ad tells us that this card is good "in all 50 states (and Canada, too)..". They call it the "best way to travel since the invention of the wheel!" and the text talks about other benefits you will receive as a holder of a credit card from the Sunray DX Oil Company |
April 16, 1965 Life magazine |
1 |
$7.50 |
View Service Station 61 |
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| DX |
Full color 9 1/2" x 13 1/2" ad for the DX Service Stations from the Sunray DX Oil Company. There is a picture of an attendant working on cleaning the rear window in a car (remember, they were called service stations then) as the four young occupants of the back seat laugh at his playful attitude. The headline calls these four children "Four of the very best reasons for choosing DX Safety Lane Service (you may have more)". The text then calls it a "Mighty fine feeling, knowing your car can pass an inspection. Makes everyday driving more dependable, helps keep big repair bills out of your life * More important, it means greater safety for those big and little people who ride with you. Your very best reasons to have a sound car * Your DX Dealer feels the same way. People come first. That's why his special kind of car care is called Safety Lane Service. It includes lubrication plus a thorough inspection of 18 points on your car. Brakes, steering gear, lights, muffler, wipers - anything found defective is indicated on the DX Safety Lane Check List...your chance to help minimize major problems. * Cost? Not a penny more than the price of an ordinary lubrication. That's the way it is with Sunray DX, where we start with your wants, your needs - then team all our resources to serve you better. Safety Lane Service...one more reason Sunray DX is America's most customer-minded oil company". |
May 14, 1965 & November 3, 1965 Life magazine |
2 |
$7.50 |
View Service Station 44 |
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| DX |
Full color 9 1/2" x 13 1/2" ad for the stations run by the Sunray DX Oil Company. The ad has a picture lined as if a jigsaw puzzle that shows a picturesque scene of flowers on gentle hills with slightly higher hills in the distance. The headline assures you that "DX makes travel a pleasure - not a puzzle" and the text talks about the DX Travel Service. It discusses some of the services that will be at your fingertips and refers to itself as "America's most customer-minded oil company". |
June 11, 1965 Life magazine |
2 |
$7.50 |
View Service Station 47 |
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| Enco |
Full color 9 1/2" x 13" ad for their Power-Formula Gasoline. The ad has a headline that says "Put a Tiger in Your Tank" over a picture of a man who has pulled his car into an Enco Service Station and is watching the attendant trying to put a large tiger into his gas tank. The attendant simplifies the task by saying "First we start with the tail". The ad claims that this "New Power-Formula Enco Extra Gasoline boosts power three ways:" then gives more complete information by talking about Cleaning Power, Firing Power and Octane Power. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 12, 1964 Life magazine |
0 |
$7.50 |
View Service Station 24 |
Temporarily |
| Enco |
Full color 9 1/2" x 12 1/2" ad has a drawing of the Tiger sitting on top of a car, driven by two old ladies, that is leaving an Enco Service Station. The one lady notices the tail of the tiger coming through the window at her and the other lady reassures her, "No Emma, it's in the gasoline". The ad headline is their familiar refrain "Put a Tiger in Your tank". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 17, 1964 Life magazine |
0 |
$7.50 |
View Service Station 17 |
Temporarily |
| Enco |
Full color 9 1/2" x 13" ad has a cartoon drawing of the tiger pushing a car that is out of view to the right. The ad has a caption of the wife telling her husband "But George..I'm sure I heard a roar." and the headline asks you to "Put a Tiger in your Tank!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 24, 1964 Life magazine |
0 |
$7.50 |
View Service Station 12 |
Temporarily |
| Enco |
Full color 10" x 13 1/2" ad for their Tiger-In-The-Tank Sweepstakes. This ad, placed near the end of the contest says that your chance to win is "Going...Going...Almost Gone!" and has a drawing of their trademark Tiger holding up one of the 50 red and black Rambler Sports Fastback Marlin that were a First Prize in this contest. It says the last drawing was July 14 and mentioned the other prices which included Lone Star Mystic Boats, RCA Victor Color TV Home Entertainment Centers, Genie Automatic Garage Door Openers, Olivetti Underwood Portable Typewriters, Tyco Racing Sets and RCA Victor Transistor Radios. It assures the public that half the prizes were still to be awarded. |
July 2, 1965 Life magazine |
1 |
$7.50 |
View Service Station 40 |
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| Enco |
Full color 9 1/2" x 13" ad has a drawing of the Tiger trying to fit into the Rumble Seat of an old green car being driven by an old man. The ad headline has the familiar "Put a Tiger in Your Tank" because it "Makes even '23s skiddoo!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 23, 1965 Life magazine |
0 |
$7.50 |
View Service Station 15 |
Temporarily |
| Enco |
Full color 10" x 13 1/2" ad for their High-energy Enco Extra gasoline refined by Humble. The ad has a picture of a couple in a convertible with the Enco Tiger on the back of the car. The man who is driving the car is leaning over toward the woman with romantic intentions as she leans away and warns him "Freddy...one tiger in this car is enough". The text specifies the three advantages that this gas will give you and offers you Happy Motoring. |
November 3, 1965 Life magazine |
0 |
$7.50 |
View Service Station 59 |
Temporarily |
| Enco |
Full color 10" x 13" ad for Enco Service Stations and for Humble Oil. The ad contains a large drawing of spacemen walking in space doing repairs on a shuttle type vehicle and a smaller drawing of a tiger pushing a car out of an Enco station. The ad headline proclaims "For earth travel, a Tiger in your tank...for future space travel, radiation protection". The ad text talks about Humble working on an anti-radiation pill. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 7, 1966 Life magazine |
1 |
$7.50 |
View Service Station 4 |
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| Esso |
Full color 10" x 14" ad for another of the Service Stations under the Humble Oil & Refining Company name. This ad is an exact copy of one for Enco but was taken from a magazine that went to a different part of the country. This ad shows the Tiger pushing the back end of a car and the headline tells you to "Put a Tiger in Your Tank" while a voice from within the car says "But George...I'm sure I heard a Roar". Another headline makes the claim that "New Power-formula Esso Extra Gasoline boosts Power Three Ways" and mentions 1) Cleaning Power, 2) Firing Power and 3) Octane Power. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 24, 1964 Life magazine |
0 |
$7.50 |
View Service Station 35 |
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| Esso |
Full color 9 1/4" x 13" ad that tells you how to "Put a Tiger in Your Tank" by using Esso Gas from the Humble Oil & Refining Company. In this ad a car with two older ladies is leaving an Esso gas station and the one lady has noticed the Tiger's tail protruding into the car through the window. The other lady, the driver, has mentioned, "No, Emma...it's in the gasoline". The headline tells us that the "New Power-Formula Esso Extra Gasoline Boosts Power Three Ways" and then it tells us what those three ways are. "1) Cleaning Power! Dirt can clog even a new carburetor in a few months of normal operation - causing hard starting and rough idling. Your very first tankful of New Esso Extra will start to clear away these deposits - in new engines or old - to improve power and mileage. 2) Firing Power! Spark plug and cylinder deposits can cause misfiring, pre-ignition and hot spots. New Esso Extra neutralizes these harmful deposits - to help your engine fire smoothly, to help preserve the power of new cars and restore lost power to many older cars. 3) Octane Power! New Esso Extra has the high octane that most cars now need for full smooth performance without knocking. You'll get all these extras with New Power formula Esso Extra gasoline - it puts a tiger in your tank. Happy Motoring!". |
August 14, 1964 Life magazine |
0 |
$7.50 |
View Service Station 78 |
Temporarily |
| Esso |
Full color 9 1/2" x 13" ad for Esso Service Stations. Depending on the state you were in you might see either an Esso station or an Enco or even a Humble and this issue of Life obviously came from a different part of the country than some of the others I have been getting. This ad is the same as another on this page with the exception of the Esso logo in the lower right corner. It shows the tiger sitting in the passenger seat of an old green jalopy tipping his hat to the readers with the headline "Put a tiger in your tank! Makes even '23's Skiddoo!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
July 23, 1965 Life magazine |
1 |
$7.50 |
View Service Station 33 |
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| Ethyl |
Black and white 10" x 13 1/2" ad for their Hi-Octane Gasoline. There is a large drawing of a 1924 Chrysler that has pulled up in front of a Country Club so the gentleman driver can help the ladies from the car. The caption mentions that this is one of the earlier automobiles that really needed a higher octane gasoline than what was being offered. There are other smaller drawings of later automobiles that could and did benefit from Ethyl hi-octane gasoline. These include the 1929 Ruxton, the 1931 Marmon, the 1937 Bantam and the current 1952 Chrysler that is pulling up to a set of pumps and the attendant has already pulled the nozzle from the Ethyl gas pump. The text mentions that in the previous sixty years there have been two thousand makes of cars built in the U.S. but the number has fallen to only twenty. The claim is made that the few that have survived were able to supply the public with things that they wanted which included performance which made it necessary for a higher octane gas, like Ethyl. |
June 30, 1952 Life magazine |
1 |
$8.00 |
View Service Station 38 |
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| Ethyl |
Black and white 9 3/4" x 13 1/2" ad that is for the Ethyl Corporation Gasoline. This ad has a drawing of a scene where a "1909 Stoddard-Dayton was typical of its day and proved quite popular. Priced at $2,500, if offered a four-cylinder, 36-horsepower engine. It was manufactured in Dayton, Ohio". In this picture there seems to be seveal of these cars parked on the grounds as a ballon is picking one up and taking it away. Below this, the ad text starts off with "Today As Yesterday. Cars run their best on the best gasoline". It then says that "Early-day automobile manufacturers often devised fantastic stunts to publicize their cars. One promoter actually hung a car and driver from a huge balloo and sent them sailing oven Indianapolis, Indiana. Probably he was trying to prove that his car had 'high' performance. However, today's car owners have their feet very much on the ground when it comes to their cars' power and performance. And millions of them have found the way to get the best out of a modern high compression engine is by using Ethyl gasoline. Next time you stop for gasoline, look for the Ethyl emblem on the pump. You'll enjoy the powerful difference between gasoline and Ethyl gasoline". There are other cars in this ad with stories to tell. There is a 1953 Studebaker, a 1916 Owen and a 1933 Lever. |
June 1, 1953 Life magazine |
1 |
$8.00 |
View Service Station 97 |
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| Flying A |
Full color 9 1/2" x 13" ad for the Ethyl Gasoline at their service stations and for the Veedol 10-30 Motor Oil. The ad has a picture of a serious-minded young boy who is performing his duties as a member of the Safety Patrol on a rainy morning. He is standing on the edge of the painted line for the crosswalk and is holding up his "STOP" sign toward a green GM car so that a group of children can safely cross. The ad headline says that "Under the wings of the Flying A Safety is out business" just like this young man. The text explains that having "the smoth, quiet power of Flying A Ethyl gasoline" is one of the easiest ways to be able to drive safely and if you are going to stop there for gas, you might as well use their oil since it is designed to compliment their gasoline. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1956 Life magazine |
1 |
$7.50 |
View Oil Others 3 / Flying A |
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| Veedol |
Full color 9 1/2" x 13" ad for the 10-30 Motor Oil from the Tidewater Oil Company sold at the Flying A stations. There is a picture of a devoted family doctor driving his car to the house of a needy patient in the darkness of the late night hours. The headline claims this doctor is traveling "Under the wings of the Flying A" and claims the products sold there are "Just what the Doctor ordered". The text makes a claim that I sure would have been hard to prove when it talks of doctors and claims that "so many stop at the Flying A". It makes the more general claims about better power in the city and on the open road along with extra protection. Another claim that would have been hard to prove is, when talking about Veedol 10-30 Motor Oil, calls it "the all season Motor Oil that gives highest octane performance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. | November 12, 1956 Life magazine |
0 |
$7.50 |
View Oil Others 5 / Flying A |
Temporarily |
| Gulf |
Full color 7 3/4" x 10 1/2" ad that is for "The Great New Gulfpride" oil. The ad shows a swimming pool in Miami Beach, Florida and tells the reader to "change to the great new Gulfpride" before you drive down there. |
February 16, 1948 Time magazine |
1 |
$8.00 |
View Service Station 1 |
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| Gulf |
Full color 9 1/2" x 13 1/4" ad that was for the Gulf Oil Company. This ad starts off with the headline that says that "Gulf cares" under a photo that is showing a man and a woman standing by the back of their car going over a map as the man from Gulf is busy checking their oil. The ad claims that "You get the finest service where you get the finest products - at that clean, friendly Gulf station. Stop for Gulfpride Select, the motor oil that works as clean as it looks. It won't break down, even under the most severe driving conditions". Next to these words, it has a quart of this Gulfpride Select oil, a clear container with some of the oil in it and the oil stick from someone's car. At the bottom of the ad there is a Gulf Service Station with quite a few cars being filled with gasoline. |
May 18, 1959 Life magazine |
0 |
$7.50 |
View Service Station 79 |
Temporarily |
| Gulf |
Full color 9 1/2" x 13 1/2" ad that is for Gulf Service Stations. This ad has a picture of a service station attendant showing a young man and his mother how to check the air in their tires. The two males are squatting down on the ground while the mother is standing overhead and the man, holding his air guage, is explaining to the boy just how it works. The ad headline says that "Gulf cares about the little things that are important to you. And that goes for the things that you don't see, too. Like the way Gulfpride Select motor oil guards you engine against wear. No other oil is so clear, so high in clean-working protection. And it won't break down even under the most severe driving conditions". At the bottom of the ad there is a wider view of the top shot, showing the entire station. |
1959 |
1 |
$7.50 |
View Service Station 88 |
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| Gulf |
Black and white 9 1/2" x 13" ad that warns you that Carbon in you gasoline will hurt your car which is why you should go to Gulf Oil Company. There is a very large picture in this ad that shows a male right hand holding maybe twenty-five little pieces of carbon on it's forefinger and the heading says that "Even this much extra carbon can waste 1 gallon in 10". The text of the ad claims that "Carbon costs you money. A tiny bit extra on a vital engine part can waste a tenth of the gasoline you buy, cost you 50 cents or more every time you fill up. Why is this so? Carbon hurts your engine. It increases roughness. Fouls spark plugs. Runs up repair bills". The answer to this is that "Gulf gasolines control carbon. Gulf's super refining process refines out dirty-burning, deposit-forming elements. Result: cleaner-burning performance, faster pick-up, fewer repairs. Just try Gulf. You'll like the driving. You'll like the saving, too". |
November 3, 1961 Life magazine |
0 |
$7.50 |
View Service Station 65 |
Temporarily |
| Gulf |
Full color 9 1/2" x 13" ad for the three grades of gasoline they had at that time. This ad is a larger version of another ad on this page and shows the three gas pumps standing next to each other. Under each pump, the Gulftane, the Good Gulf and the Gulf No-nox are the words "Best". You wonder how that can be and the text explains that they are each designed for specific types of engines and each are the best for what they are designed. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 10-17, 1963 Saturday Evening Post |
0 |
$7.50 |
View Service Station 32 |
Temporarily |
| Gulf |
Full color 9 1/2" x 13" ad that discusses how Gulf can make your trips better with their Tourguide Service and their Credit Card. The ad has a picture of a Blue car that has two front ends pointing in opposite directions. The same couple is in the driver's seat looking left and looking right with matching luggage strapped eo the roof. The headline urges you to "Take off in all directions. (But take along Gulf's Tourguide kit...and your Gulf Credit Card)". The text gives information about how these two simple and easy-to-get items will make your trips less of a headache. |
September 7, 1963 Saturday Evening Post |
0 |
$7.50 |
View Service Station 51 |
Temporarily |
| Gulf |
Full color 7 1/2" x 10 1/2" ad for the Three grades of gasoline that Gulf offers which, according to Gulf, just happen to be the best of each grade. The ad has a picture of the three pumps that dispense these types of fuel and each one has the word "Best" under it. The ad text describes what makes Gulftane, Good Gulf and Gulf No-nox so good. |
December 6, 1963 Time magazine |
0 |
$7.50 |
View Service Station 30 |
Temporarily |
| Humble |
Full color 10" x 13" ad for a contest being run by the Humble and Enco companies. There is a picture of their trademark Tiger standing behind a Ford Mustang tossing paper money into the air while the headline encourages you to "Win with free Tiger-Money". Shown at the bottom of the ad are the prizes which start with 15 Ford Mustangs and go down to 12,000 AMX Roadmaster Bicycles. |
June 24, 1966 Life magazine |
0 |
$7.50 |
View Service Station 63 |
Temporarily |
| Marathon |
Full color 9 1/2" x 13 1/2" ad that is meant to indicate that you will get better mileage when you fill your car up with Marathon but, in this day and age, they might rethink the image. The picture, taking up the majority of the page, shows a single man on a camel slowly making their way across a vast desert. The only tracks on the desert seem to be theirs and they are just reaching the top of a sand dune and the headline claims that "Marathon goes farther to make friends". The image is meant to convey the importance of "getting your money's worth" because the only other written message in the ad is that "Marathon Super-M Gasoline takes you even farther on a fill". |
June 11, 1960 Saturday Evening Post |
1 |
$7.50 |
View Service Station 58 |
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| Mobil |
Full color 9 1/2" x 13" ad for the Mobilgas Gasoline Company. This ad has a drawing by Ronald McLeod that shows a horse in a harness looking back and thinking "Wish I had his pull!". The ad then says that "Actually, 'pull' is just one of 8 reasons why Mobilgas gives 'Balanced Performance.' You get all good gasoline and oil qualities when you stop for Mobilgas and Mobiloil". The ad then says that "This Big Brown Horse is envious! He wishes he could 'pull' like Mobilgas - America's favorite gasoline, featured in the friendly Sign of the Flying Red Horse. Mobilgas is famous for power. It soars you over the steepest hills in high...gives you instant action when you start...silky smoothness in pick-up...plenty of 'miles per gallon'! Why. Because Mobilgas atomizes quickly inside your fast-firing, modern engine. Every drop burns cleanly, completely...powers cylinders evenly. It all adds up to "Balanced Performance"...every mile you drive! 1. Quick starts despite cool engine. 2. Fast warm-up - rapid acceleration. 3. Freedom from vapor-lock - no stalls. 4. Minimum crankcase oil dilution. 5. High anti-knock valve. 6. Cleanliness - freedom from gum. 7. Full, smooth power under all conditions. 8. Long mileage - economical operation". |
May 13, 1940 Life magazine |
1 |
$8.50 |
View Service Station 8 |
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| Mobil |
Full color 9 3/4" x 13 3/4" ad that is for the Mobilgas Gasoline Company. This ad, under the Mobilgas Socony-Vacuum sign, has a picture of a horse pulling a wagon with a single driver and the horse has stopped and, with a quizacal look on his face, is thinking "Wich I could deliver like the Red Horse". The text begins under a picture of a couple looking very excited as they are driving in their convertible and, it says, that "'Quick delivery' names a famous Mobilgas quality every motorist wants - plenty of power and pick-up, delivered fast to every piston. Yet, you want economy and high anti-knock, too. And that's a big order. But it's filled every time you say "Fill 'er up with Mobilgas, please. And for good reason: Mobilgas is made by the world's latest processes. Every resource of a great company works to make it unsurpassed among regular-priced gasolines! But see for yourself - try Mobilgas today". |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Service Station 92 |
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| Mobil |
Full color 9 3/4" x 13 3/4" ad for Mobilgas and Mobiloil Services. This ad has a drawing of two horses out in the pasture and they are nose to nose as though they were talking and the ad has them saying "What'a buzzin', Cousin...at the Red Horse Sign?". The ad then claims that "Millions are Finding Wartime Car Service Pays!". The text then claims "Here's how your Mobilgas dealer will help you save wear, save gas, save money. 1. Check your tire pressure weekly. This helps save both rubber and gasoline. 2. Switch your tires every 5000 miles. Evens tire wear...makes the entire set last longer. 3. Change your oil every 1000 miles. Refill with clean Mobiloil...world's largest selling motor oil. 4. Check your battery every 2 weeks. 5.. Mobilubricate your car every 1000 miles - protect every chassis part from costly wear. 6. Adjust your carburetor for thrifty mileage...or recommend a competent man to do it. 7. Condition radiator water against rust and scale. 8. Protect gears with the right Mobiloil Gear Oil. 9. Clean your spark plugs every 5000 miles. May save up to 10% of your gas. 10. Clean air filter every 2000 miles - helps save gasoline. Change oil filter every 8000 miles". |
August 10, 1942 Life magazine |
1 |
$8.50 |
View Service Station 101 |
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| Mobil |
Full color 10" x 14" wartime ad with a photo of a smiling gas station attendant pumping gas into the tank of a car as two men in suits watch and talk. The ad headline lets you know that "You'll Ride on Flying Horsepower After Victory". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazine |
1 |
$8.00 |
View Service Station 9 |
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| Mobil |
Full color 9 3/4" x 13 3/4" ad that is for stopping at the Mobilgas Service Station. This ad tells us to "Take The Hills In Stride!" and has a drawing of a horse with wings flying ahead of a yellow convertible that is flowing up the hill with a load of kids. The text says that "It's all yours, from Mobilgas Special - flashing getaway at the light - power sprints for passing - power to spare on hillls...Flying Horsepower under all driving conditions! Try it for distance. A gallon goes a long way - and every mile is peppy going. Fill up with Mobilgas Special. Enjoy this thrilling car performance - Flying Horsepower". Across the bottom of the ad are those wonderful words, "Get Mobilgas Special. America's Favorite!". |
August 4, 1947 Life magazine |
1 |
$8.00 |
View Service Station 91 |
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| Mobil |
Three color 5" x 13 3/4" ad for Mobil De Luxe Tires at your Mobilgas Dealers. This ad has a picture of a happily smiling man under the headline stating that "I Like Service with My Tires - that's why I'm sold!". Under the headline, the ad states that "Thousands say the same thing! Regular tire service goes with Mobil De Luxe Tires - wherever you buy them, whenever you stop at the Sign of Friendly Service. Long mileage Mobil De Luxe Tires are sold nationwide - guaranteed by the makers of Mobilgas - bring you new travel safety and economy. Liberal trade-ins, too". As the banner at the bottom of the page says, you will get "Quality Every Time - Service Any Time". |
May 22, 1950 Life magazine |
1 |
$8.00 |
View Service Station 102 |
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| Mobil |
Full color 9 1/2" x 13 3/4" ad for Mobilgas Socony-Vacuum. This ad has a drawing showing several cars motoring along a roadway with a Mobilgas emblem over the right-hand side of this picture and the headline shouts "HOTTEST Mileage Story Yet!". The text says this "Features U.S.A.'s Largest Seller In the 1952 Mobilgas Economy Run! It was 60% longer - much tougher than any previous run, but 25 cars averaged an amazing 22 miles-per-gallon all the way from Los Angeles to Sun Valley, 1415 rugged miles. What a lesson in economy for all U.S. motorists. Just do what those Economy Run drivers did, for all the gas mileage your car can deliver: keep your car in tip-top condition - drive sensibly, safely - insist on Mobilgas or Mobilgas Special from the world's foremost catalytic refining program". The bottom of this ad claims that you can "Get All the Gas Mileage Your Car Can Deliver At Your Mobilgas Dealers!". |
September 22, 1952 Life magazine |
1 |
$8.00 |
View Service Station 98 |
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| Mobil |
Full color 9 1/2" x 13 1/2" ad for their High Quaality Economy Gasoline. We see a picture that shows a Blue Cadillac driving on a hilly two-lane roadway through the mountains of the West, past two curious Brown Bears, as the headline promises "All the Gas Mileage your Car Can Deliver!". This claim has supposedly been "Proved in the 4th Annual Mobilgas Economy Run" and this gas is available "At Low Regular Price!". The text mentions a 22.3 miles-per-gallon average chalked up in this most recent test and it is revealed that "unless your car demands Special grade gasoline, regular Mobilgas is your best buy". Along the right side of the ad is the familiar claim that every mother hoped for on every trip, Clean Rest Rooms. |
July 27, 1953 Life magazine |
1 |
$8.00 |
View Service Station 52 |
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| Mobil |
Full color 10" x 13" ad for their Mobilgas Special gasoline. There is a picture showing an attendant standing next to pump with a smile on his face. The headline claims that it "Boosts Engine Power up to 25%" and claims that it is the only gasoline that is Double Powered. They explain that this means that it has Mobil Power Compound and Top Octane. The text identifies what these will do for your car then mentions that Glymonate and RT 200 are also mixed into what goes into your tank. |
June 21, 1954 Life magazine |
0 |
$8.00 |
View Service Station 39 |
Temporarily |
| Mobil |
Full color 9 1/2" x 13" ad for the New Mobilgas Special, so good because there is "No Other Gasoline Like It". The ad shows a seemingly giant-sized Mobilgas Special gas pump and we are told that it is "TheOnly Gasoline Double Powered with 1) Mobil Power Compound - most powerful combination of chemical additives ever put into any gasoline to correct engine troubles and 2) Top Octane - for greatest knock-free power - result of the world's most advanced refining developments". We are then told that it "Boosts Engine Power Up to 25% over Results with Conventional Premium Gasolines". The Mobil Power Compound works by "Boosts power up to 25%", "Checks pre-ignition ping", "Corrects spark plug misfiring", "Controls stalling" and "Combats gum". We are told that "There's a Tune-up in Every Tankful". |
July 5, 1954 Life magazine |
1 |
$8.00 |
View Service Station 68 |
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| Mobil |
Full color 9 1/2" x 13" ad for the gasoline available from the Mobil Service Stations. The ad has a drawing of a large, red gas pump sitting in front of a scene showing long lines of cars driving flawlessly on roads in the Southwest. The ad headline claims this brand is the "Only Gas of it's Kind - Boosts Engine Power up to 25%" and the headline at the end of the ad claims that "There's a Tune-Up in Every Tankful". It is also claimed that this is "The only Gasoline Double Powered with 1) Mobil Power Compound" and "2) Top Octane". The things that these will prevent are "Checks Pre-Ignition Ping", "Corrects Spark Plug Misfiring", "Controls Stalling" and "Combats Gum". |
September 20, 1954 Life magazine |
1 |
$8.00 |
View Service Station 14 |
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| Phillips 66 |
Full color 9 1/2" x 13 1/2" ad that brings you Phillips 66 Gasoline, where the headline assures you of getting "First-Class Service". In the foreground of the picture is a smiling man holding up his Phillips 66 Credit Card while in the background are ready-to-serve station attendants and employees of the Quality Courts Motels. The service station attendants are surrounded by products such as oil, batteries, gas pumps and other chemicals while the Quality Courts employees include the housekeeping staff and a man carrying a tray of food. The caption says "Example: With a Phillips 66 credit card you can drive-now-pay-later, and say 'charge it' at over 500 Quality Courts Motels!". The text mentions making major purchases and being allowed to "take up to six months to pay" and that their service and products have "made Phillips famous in 47 states". |
June 11, 1965 Life magazine |
1 |
$7.50 |
View Service Station 48 |
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| Phillips 66 |
Full color 9 1/2" x 12" ad shows a man sitting in his car as it is being given "First_Class Service" by a Phillips 66 attendant. The ad text describes the Phillips 66 Mystery Motorist who goes from station to station giving out $50 certificates to stations that provide him with the service that he expects. The text gives more details about this early program to get an idea what kind of service was being proficed at their company stations. |
September 10, 1965 Life magazine |
2 |
$7.50 |
View Service Station 2 |
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| Phillips 66 |
Full color 9 3/4" x 13 3/4" ad that was for the Phillips 66 Service Stations. This ad has a drawing of an indian perched on top of a mesa and he is working on a fire, sending out smoke signals to the world. He seems pretty good because he has gotten two puffs of smoke to say "66" somehow and the caption claims that you should "Go with Phillips 66...the gasoline that won the West!". The ad then says that "The news is spreading fast about Phillips 66 gasolines. They give you more gallop per gallon. That's why they're such big favorites out where long-distance driving is a way of life. And when it comes to service, Phillips western hospitality is famous in 47 states. For example, many of our stations are equipped to vacuum your car free. All you have to do is ask. So come in and go first-class...go Phillips 66. Get the gasoline that won the West". |
April 22, 1966 Life magazine |
1 |
$7.50 |
View Service Station 86 |
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| Phillips 66 |
Full color 10" x 13" ad that has a drawing that shows a cowboy riding a motor scooter through the desert with a Pony Express mail bag hanging from his seat. The ad headline says "Go with Phillips 66...the gasoline that won the West" even though the motor scooters were available 100 years after the Pony Express was. The text says that "For real scoot-away power, get Phillips 66 gasoline. They give your car more gallup per gallon. That's why they're such big favorites out where long distance driving is a way of life. Phillips western hospitality is something to talk about, too. In fact, many of our stations are equipped to vacuum your car free. All you have to do is ask. No wonder you'll now find the red-and-white Phillips 66 shield in 47 states. Go first class...go Phillips 66. Get the gasoline that won the West!". |
May 13, 1966 Life magazine |
2 |
$7.50 |
View Service Station 3 |
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| Phillips 66 |
Full color 9 1/2" x 13" ad that is for Phillips 66 Gasoline. In this ad there is a drawing of a scene in the old West. There is an old car driving along with three Indians in it. The man with the headress is driving and the other two passengers only have one feather. Their car is pulling along a trailer that has an already-assembled tepee on it. The headline says that you should "Go with Phillips 66...the gasoline that won the West". It then says that if you are "All set to take the family on a big vacation trip? Be sure to stop along the way at the sign of Phillips 66. Fill up with the gasoline that won the West...and get more gallop per gallon. You'll enjoy Phillips famous Western hospitality too - especially if you've got a Phillips 66 credit card. It's good for all Phillips 66 products...and lets you say "Charge it" at all Quality Courts Motels. Pick up an application at any Phillips 66 station or Quality Courts Motel. Go with Phillips 66 - the gasoline that won the West!" |
August 9, 1966 Look magazine |
0 |
$7.50 |
View Service Station 82 |
Temporarily |
| Phillips 66 |
Full color 9 1/2" x 13" ad for their Hi-energy, hi-mileage gasoline that was available in 47 states. The ad has a drawing of a cowboy tacking up a poster using the butt of his six-gun to drive the nails. The poster says "Reward Phillips 66" and the ad headline asks you to "Go with Phillips 66...the gasoline that won the West!". The ad talks about the hospitality shown by their station attendants and how many stations are equipped to vacuum out your car free, if you ask. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 26, 1966 Life magazine |
0 |
$7.50 |
View Service Station 26 |
Temporarily |
| Phillips 66 |
Full color 9 1/2" x 13" ad for their Gasoline now available in 49 states. There is a colorful picture of a cowboy with a flowing handlebar moustache driving through the desert in his convertible. Sitting in the back seat with a look of joy on his face is his horse and he has raised his one hoof, probably trying to get him to go faster. The headline urges you to "Go with Phillips 66..the gasoline that won the West!" and the text talks about you getting "more gallop-per-gallon" and mentions that "our stations are equipped to vacuum your car free". |
September 16, 1966 Life magazine |
1 |
$7.50 |
View Service Station 31 |
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| Phillips 66 |
Full color 9 1/2" x 12 1/2" ad for the fact that Phillips 66 Gas Stations are willing to fight to keep your service. This ad has a drawing of a duel just about to take place. There is, on the left, a cowboy standing there with his six-shooter out and standing in front of his face. On the right, standing with his back to the cowboy, is a Phillips 66 serviceman with a gas hose at the ready, just like the cowboy's. The ad headline starts out by saying that you should "Go with Phillips 66...the gasoline that won the West!". It then says that "Phillips 66 knows how to keep even the toughest customers happy. After all, they get more gallop per gallon with Phillips 66 gasoline...the kind of power that cuts even those long western miles down to size. Phillips 66 dealers offer you real western hospitality, too. In fact, many stations are equipped to vacuum your car, free. All you have to do is ask. Yessir, Phillips 66 is famous for keeping customers happy in 49 states. So go first class...go Phillips 66. Get the gasoline that won the West!" |
September 20, 1966 Look magazine & October 14, 1966 Life magazine |
2 |
$7.50 |
View Service Station 80a |
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| Phillips 66 |
Three color 9 1/2" x 12" ad for their promotion to do with the 1970 Baseball All-Star Game. The ad has a photo of a young boy wearing a baseball glove, hat and jacket looking out his bedroom window at the pouring rain. The ad headline is telling him "Cheer up! You could end up playing at the All-Star Game this year" and talks about their contest to send eight boys and their parents to the game for the First Annual Major League Baseball Pitch, Hit & Throw Competition. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 1970 Boy's Life |
1 |
$7.50 |
View Service Station 18 |
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| Pure |
Black and white 7 1/4" x 10 1/2" ad for their Super Gasoline which they felt was the "Closest Thing to Racing Gasoline". The ad has a picture of a car staged at the lights at a drag strip and the headline lets you know that this ad will tell you "How to spot your winner before he hits the quarter". The first few paragraphs are very instructive and full of tips but it begins to get simple when it gets to the Gas classes. Here it indicates that the main giveaway is to pay attention to who is running with the "red Firebird emblem on the car". It explains that "Pure Firebird Racing Gasolines have set more racing records than any other brand" and encourages you to fill up "at the big, blue Pure Oil sign" on your way home from the strip. |
July 1967 Hot Rod |
1 |
$7.50 |
View Service Station 46 |
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| Pure |
Blue and white 9 1/2" x 13 1/2" ad for the Pride 5-Star tire from the Union 76 company. The headline announces that "Pure unwraps the soundest tire investment ever offered" and shows a tire with the protective paper being unwound from it. The text talks about the benefits of this product and about the construction which makes it special. |
April 19, 1968 Life magazine |
1 |
$7.50 |
View Service Station 43 |
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| Shell |
Full color 9 1/2" x 13 1/2" ad for Super Shell Gasoline. This ad has a drawing of a man, who is smoking a pipe, traveling on a snowbrusher through the snow as the headline overhead says "Stop And Go - Winter And Summer". The caption underneath this says that "All year Round, 4 our of every 5 miles you drive are Stop and Go". The text in this ad claims that "Snow on the road can double your stops, and your average 30 stops a day in ordinary weather. 'Starting up' from a normal traffic stop only once can waste enough gas to take you 1/3 of a mile. To reduce the waste of stop-and-go, Shell developed a way to 'balance' gasoline. This balancing process completely rearranges the chemical structure of gasoline. Just as cooking will make food digestible for you, Shell's process makes gasoline 'digestible' for your motor. Under all stop-and-go driving conditions, you get the full benefit of Super-Shell's high energy content 'Motor-Digestible' is the best way to describe this gasoline. Super-Shell is on sale from coast to coast. Be thrifty and stop at the Shell station in your neighborhood today". |
March 1, 1937 Life magazine |
1 |
$9.00 |
View Service Station 95 |
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| Shell |
Black and white 5" x 13" ad that is for Shell Oil - Golden Shell, The New Motor Oil. This ad has three different animals drawn on this page and they are each associated with four lines in the rhyme. "The Badger, dear people, Is not overrated. He's small, but he's Tough, and he's most concentrated". The second one goes "The Chamois's so Fast Only bullets can match her. Her skin will wipe windshields, if ever they catch her!". And the third one goes "Now mix them both up, and mix them up well, And there is the secret of New Golden Shell" and the ad, shows running, a Cham-Badger. The ad then says that "Like two oils in one, it's Tough and it's Fast. It cuts Starting Wear, and how it does last! Starting causes More Engine Wear than all the running...New Golden Shell Motor Oil is Fast-Flowing to reduce this wear...Tough so it stands the heat of steady driving". |
June 21, 1937 Life magazine |
1 |
$8.00 |
View Service Station 83 |
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| Shell |
Full color 9 1/2" x 13 3/4" ad that is for the new Solutized Shell Gasoline. It was just months before the start of World War II and, unfortunately, many of the thoughts were about this. The top picture in this ad has a picture of three U.S. fighter planes flying and the headline says that "They found 90 extra miles an hour in a drop of oil". The ad then claims that "A drop of crude oil will spot your clothes - dirty your hands - make you sniff. Nasty stuff! Yet scientists at the "University of Petroleum" (Shell's $3,500,000 research laboratories) look at it and love it. They see in it a universe of possibilities - wonders realized and miracles yet to come. They discovered how to produce Iso-octane, on a commercial scale, from a waste petroleum gas. This was the key to 100-octane fuel for American aviation which led to an increase in the speed and flying range of America's planes up to 30%. Because Shell scientists saw extra miles in a drop of oil, and were able to get them out". In the REAL part of the ad, it has the headline saying that "You get this research "by the gallon" in NEW Solutized Shell". It then claims that "821 research scientists and assistants work for you at the "University of Petroleum". They found a key to production from petroleum of synthetic rubber - glycerine - plastics - fertilizers - germicides - even TNT. Now they've advanced the Road Performance Rating (RPR) of Shell Gasoline to an all-time high: 1. It is refined with the Solutizer Process (originated by Shell's research laboratories, Patent No. 2,149,379). This steps up performance by removing the "pro-knock mercaplans" which have always been a drag on performance. 2. Thermal conversion makes it extra rich in iso-compounds similar to those in aviation gasoline. These two factors save on the costliest driving you do - Stop-and-Go. And increased RPR puts a new thrill in your motoring. Your Shell dealer has new Solutized Shell (at regular price) and Shell Premium - try a tankful today!" |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Service Station 93 |
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| Shell |
Full color 9 1/2" x 13" wartime ad has a drawing of one of the Anti-Submarine Tactics developed by Navy pilots. The drawing, which is labeled as the Fifth in a series of advertisements, shows three planes working together to clear the sub decks of anti-aircraft gunners and drop depth charges when the coast is clear. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 20, 1944 Life magazine |
1 |
$8.00 |
View Wartime 37 / Shell |
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| Shell |
Full color 9 1/2" x 14" ad for the additional products that come from the refining of petroleum and what companies like Shell are doing to provide them to the general public. The ad has a drawing of a table in a house where a lamp is flanked by a lit cigarette and a book of Shakespeare opened to an illustrated page. The headline says "From Cigarettes to Shakespeare..." and the text goes into details about how glycerin, which comes from the refining of petroleum, is used in printing and is added to cigarettes to provide "sufficient moisture so the cigarette burns slowly, coolly, pleasantly...". It talks about more of the uses of Glycerin and that Shell has started construction on a new refinery that will capture more of this product so that we will have enough at an affordable price. |
May 12, 1947 Life magazine |
1 |
$8.00 |
View Service Station 49 |
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| Shell |
Black and white 9 3/4" x 13 1/2" ad for the Shell Oil Company that says that "In its first year TCP...the Greatest Gasoline Development in 31 years...has repowered 8 million engines". The reason for this amazing fact is that "TCP, the Shell-discovered additive, blended into Shell Premium Gasoline, controls pre-ignition and spark plug fouling caused by lead and carbon deposits. Increases power up to 15%...spark plug life up to 150%". This is an informative ad having no pictures other than a small Shell insignia at the bottom right. The ad says that "An entirely new gasoline, Shell Premium Gasoline with TCP, was first introduced to American motorists 12 months ago. Because it overcomes the greatest cause of power and fuel loss affecting today's engines, it was hailed as the greatest fuel development sinde the introduction of tetraethyl lead in gasoline back in 1922. In the first year following its announcement, Shell Premium with TCP has met with outstanding success. It has repowered more than 8 million engines". |
July 5, 1954 Life magazine |
1 |
$8.00 |
View Service Station 67 |
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| Sinclair |
Black and white 5 1/4" x 13 1/2" ad that is for the Sinclair Dealers of today. This ad has four different photos or views to be seen. The first one says that "Carol Landis, starring in the Hal Roach production, "one Million B.C." meets many..." and we see Carol in costume holding a spear in her right hand and hollering with her left. The second one says "...prehistoric monsters, but none so old as..." and we see Carol and a man facing off with a monster. The third one says "...Brontosaurus, who lived 130 million years ago. And yet before he lived, Nature was mellowing and filtering the crude oils used today in refining Sinclair Motor Oils. Oldest crudes, expertly refined make..." and we see only a Brontosaurus standing there. In the fourth one we see a modern-day scene with a lady looking at a map while a man is pumping gas into her car at a Sinclair station. The text says "...finest lubricants. That's why you can reduce wear, make driving safer by having your car Sinclair-ized for Summer now. This special service lubricates your car for Summer as its manufacturer recommends. Ask your nearby Sinclair Dealer about it today". |
May 13, 1940 Life magazine |
1 |
$8.00 |
View Service Station 87 |
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| Sinclair |
Full color 10" x 13" ad with a Flash Gordon type space ship flying around a planet while the ad headline introduces their "New 3-stage gasoline. Over 100-octane. No increase in Price". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 23, 1959 Life magazine |
0 |
$7.50 |
View Service Station 6 |
Temporarily |
| Sinclair |
Full color 8" x 11 1/4" ad with an outdoor theme. There is a photo of fathers and sons camping on a lakeshore. The ad headline, which is next to a drawing of a Sinclair service station, says "First Stop for the Great Outdoors". |
May 1963 Sports Afield |
1 |
$7.50 |
View Service Station 5 |
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| Sinclair |
Full color 7 1/2" x 11" ad that discusses some of the Conservation ideas that Sinclair is trying to make known. This ad has several pictures of the Okefenokee area and, under the headline "A little town put up a big fight, and now this natural beauty is yours to enjoy", has the story of the residents and the efforts they used to keep their area natural. |
April 29, 1968 Sports Illustrated |
1 |
$7.50 |
View Service Station 27 |
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| Skelly |
Full color 9 1/2" x 12" ad that calls attention to Keotane which they have developed and added to every gallon of gasoline sold at their stations. The ad has a picture of two pistons, one with the combustion surface worn but clean and the other with the combustion surface covered with carbon which has flaked off in areas and left an irregular surface. The captions explain that "As you drive all gasolines add mileage stealing carbon to your engine" and "Only Skelly has Keotane that 'unglues' carbon". The ad makes the promixe that "a Keotane-Clean engine can give you one mile extra for every 8 you drive". The text, full of facts, indicate that Skelly has been granted a patent for Keotane, that road tests prove that using it will give you an average of 12.7 % more mileage and estimates are that it will "add up to 6.1 cents extra value per gallon". |
May 3, 1963 Life magazine |
1 |
$7.50 |
View Service Station 57 |
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| Sunoco |
Full color 9 3/4" x 13 1/2" ad that is for Sunoco Gasoline. In this ad the photo has a lady and her child sitting in front of a Sunoco gas station and, with the attendant standing there watching, they are putting their convertible top down. The ad headline says they are "Converting to...Custom-Blending". It then says that "6 different fuels at 6 different prices - Sunoco's way of assuring a precise octane fit for every car at low cost! Most premium users may save one, two or even three cents a gallon! Regular users, where necessary, can move up to a premium performance for just a penny. And where a regular grade does the job, Sunoco Custom-Blending offers the finest. Custom-Service too! Sunoco Service. Friendly, neighborly dealer service that is fitted to you, to your time, car and budget. Stop at Sunoco this week". |
April 28, 1961 Life magazine |
0 |
$7.50 |
View Service Station 81 |
Temporarily |
| Sunoco |
Full color 9 1/2" x 13" ad for the gas station that gave you a choice from eight different kinds of gasoline. The ad has a small picture of the front of one of these gas pumps and a larger picture of a pump from the side where the Blend Selector dial was visible with the choices of from 190 to 260 octane gasoline in plain sight. The ad headline assures you that you will get "Exact power...on the button!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 24-31, 1963 Saturday Evening Post |
0 |
$7.50 |
View Service Station 29 |
Temporarily |
| Sunoco |
Full color 7 1/2" x 10 1/2" ad for their 260 Gasoline which they called "The Highest Octane Pump Grade Gasoline you can Buy!". Scattered among the words "It's A Gas!" are pictures of a variety of sports cars in action at the track and in preparation. |
July 1967 Hot Rod |
0 |
$7.50 |
View Service Station 45 |
Temporarily |
| Sunoco |
Full color 8" x 10 3/4" ad produced solely for the purpose of letting anyone interested in racing their car on the street or strip know that the Sunoco 260 gasoline was "The Highest Octane Pump Grade Gasoline You Can Buy". On what looks like a close-up drawing of a racing car is the large red headline stating that "It's A Gas". |
July & October 1968 Hot Rod |
2 |
$7.50 |
View Service Station 56 |
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| Texaco |
Black and white 9 3/4" x 13 3/4" ad that is for Texaco Fire Chief Gasoline. This ad has a picture of a man aiming his rifle and preparing to fire and the headline says that "Quicker than his bullet strikes...Lightning-Action gasoline delivers full power!". It then says that "In the time a high powered rifle bullet takes to hit a 100 yard target, Fire-Chief delivers full power from a dozen successive charges in your engine. Free from the slow-burning elements that handicap gasoline action, Fire-Chief delivers its full power in 1/100 of a second...without waste. Winter or summer you get this Lightning-Action. Texaco Fire Chief gasoline is modified to meet the weather conditions of the time of year. Try Fire-Chief, it costs no more than the gasoline you are using now. At Texaco Dealers everywhere". |
March 1, 1937 Life magazine |
1 |
$9.00 |
View Service Station 94 |
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| Texaco |
Full color 9 3/4" x 13 1/2" ad that reveals to the reader "This the story of a great idea!". It then tells the readers that "Millions of traveling motorists all want clean pleasant rest rooms with running water, soap and towels and a mirror. So we Texaco dealers have pledged you clean fully equipped Registered Rest Rooms at our stations...supervised by our "White Patrol" inspection cars. We invite you to stop at our stations where you can get that lively Fire-Chief gasoline and Circle Service and courtesy. We thank you...Texaco". Sounds like a great idea. There is a small item that says that "Sky Chief sells for about half the price you paid in 1920 for the then regular gasoline, illustrating the continued success of the petroleum industry in providing the public with better products at lower prices". |
October 1939 Better Homes & Gardens |
1 |
$9.00 |
View Service Station 74 |
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| Texaco |
Full color 9 1/2" x 13" ad with a large drawing of a very cute little baby and he is saying (thinking) "I'm watching for that sign". Under these words is a metal sign that says "Registered Rest Room". This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view. |
September 22, 1941 Life magazine |
0 |
$8.00 |
View Service Station 7 / Babies |
Temporarily |
| Texaco | Full color 5" x 13 1/2" ad for Texaco Sky Chief Gasoline. With the headline stating that "Now that every mile counts..." over the head of a man busy reading a newspaper with the headline stating the "Latest News On Gasoline Situation", the panic is on. The text of this ad says that "A long-mileage gasoline becomes a wartime necessity. To be sure of getting ALL the mileage possible, choose a high-performance, extra-quality fuel...Texaco Sky Chief. For those who want the best. You're welcome at Texaco Dealers". |
August 10, 1942 Life magazine |
1 |
$8.00 |
View Service Station 100 |
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| Texaco |
Full color 9 1/2" x 13" ad that encourages you to keep your car serviced. The ad has two drawings, one of a red convertible being driven by a family that doesn't seem to notice the smoke pouring out of the exhaust. This picture has the headline "Smoke Means Trouble and wasted gas! CareLess Today." The picture of this family walking along while they carry their things is covered by the headline "Car-Less Tomorrow". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 17, 1942 Life magazine |
0 |
$8.00 |
View Service Station 16 |
Temporarily |
| Texaco |
Full color 10" x 13" wartime ad that reminds us what the real reason for fighting this war was. The drawing shows a young man trying to carry a rifle, knife, uniform, helmet, boots and every thing else that is issued to a soldier when he joins the Army. The ad headline has him explaining that "I'm fighting for my right to boo the Dodgers" and the text mentions, among other things, some of the products that The Texas Company is producing to contribute to the war effort. It talks about how everyone is working to win this war, whether as soldiers or producing necessary products at home. |
October 26, 1942 Life magazine |
2 |
$8.00 |
View Wartime 12 / Texaco |
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| Texaco |
Full color 10" x 14" ad that has a drawing of a man standing behind his Green Convertible staring at the smoke coming out of his exhaust and the headline explains that "Smoke Means Trouble. Do your gas coupons "Go Up In Smoke"?. In these wartime years, we knew that "If your car is a "smoker", it's likely to be a "gas-eater"...pouring part of your priceless ration out the exhaust, wasted!. That's because smoke is usually a sign of excessive engine wear. And these days, that might mean a car laid up for the duration. Excess wear and wasted gas can be prevented. One of the best preventives is a motor oil that doesn't break down in the blast furnace heat of modern motors...Insulated Havoline. Insulated means that Havoline is extra tough...especially processed to protect your motor at extremes of both heat and cole. Havoline is distilled, too...free from carbon-forming impurities that take the pep out of performance". |
March 1, 1943 Life magazine |
1 |
$8.50 |
View Service Station 75 |
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| Texaco |
Full color 9 1/2" x 13 1/2" wartime ad that pays tribute to the many soldiers that were fighting to retain our freedom and to the many ways that the people at home can help too, Pictured in the ad are 23 different ribbons as examples of some of what were being awarded to soldiers in our service. The headline reminds us that they are "YOUR battles, too!" and said that "Perhaps you helped win them". It mentions donating blood, not using rubber so that more is available to the soldiers and using less gasoline in order to help "our armies drive on to Berlin". It also, as usual, mentions buying War Stamps and that The Texas Company is producing "millions of gallons of 100-octane gasoline...toulene for explosives...high quality lubricating oils for our fighting forces". Lest the 100-octane statement confuse you, that was what was available for the military and their high performance engines, the people on the home front were mostly using a combination of gasoline and benzene. |
August 30, 1943 Life magazine |
1 |
$8.00 |
View Wartime 55 / Texaco |
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| Texaco |
Full color 10" x 13 1/2" ad that talks about one of the many Wartime Contributions that The Texas Company is making to win the war. The ad has a colorful drawing of a large drop of oil with a tire inside of it. The ad headline proclaims "Miracle...in Texas" and talks about how they are producing Synthetic Rubber to help make our victory possible. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
January 31, 1944 Life magazine |
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$8.00 |
View Wartime 27 / Texaco |
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| Texaco |
Full color 9 3/4" x 13 1/2" ad that has a service man talking to the man inside the car saying, "Yes, sir! She's good for 40,000 more miles if you give her regular care!". He is pointing to the sticker affixed to the car whenever they worked on a car. The ad asks "Will my car last for the duration? This is the question in everyone's mind who depends on a car for daily transportation. Well, the chances are that it will...provided it gets the right kind of attention. Your Texaco Dealer has serviced many cars that have clocked over 70,000 miles. And he'll tell you how they do it. The secret is regular care! So get the car-care habit. See your Texaco Dealer regularly - every 60 days or every 1000 miles, whichever comes first. Give him time to go over the car carefully - to recommend the things it needs to keep it in top condition. This is how to keep little troubles from becoming big ones. Use Insulated Havoline Motor Oil and prevent needless engine wear - lubricate your car regularly with Marfak, the chassis lubricate thata sticks to its job. Start now! See your Texaco Dealer today". At the bottom of the ad is a drawing of a Brown Two-Door that is smoking badly and the headline there says that "Smoke Means Trouble And Wasted Gas". |
February 28, 1944 Life magazine |
1 |
$8.00 |
View Service Station 77a |
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| Texaco |
Full color 10" x 13 1/2" ad that describes how the cars during World War II were not as reliable as the cars of today. The drawing shows a man in a Texaco uniform and cap working on a gold car while the portly owner of this car is still there patting his car down. The headline says that "Life begins at 40,000...for cars that get the right care". The ad says that "Many of us used to consider that at 40,000 a car was past it's prime. Actually, 40,000 miles in the life of a well-cared-for-car can be just the beginning of an even longer period of service". They claim that any Texaco dealer can tell you, proper lubrication is the most important care that can be taken of a car. They claim that cars that receive proper lubrication have been known to last to 80,000 miles. I am shocked. They recommend that you put Texaco lubricants into your car. As one of the later saying says, "Havoline's 40 years of "car-care" make it the motor oil for your car today". |
June 19, 1944 Life magazine |
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$8.00 |
View Service Station 64 |
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| Texaco |
Full color 9 1/2" x 13" wartime ad for the reliability of your local Texaco Dealer. The ad has a picture of a shipyard parking lot with one car removed from the picture with some comments about how many cars will be knocked out of service this year. The ad headline asks "Out of the Picture! Is your car next?" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 30, 1945 Life magazine |
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$8.00 |
View Service Station 19 |
Temporarily |
| Texaco |
Three color 9 1/2" x 14" ad for the benefits of using their Fire Chief Gasoline. There is a drawing of a smiling man sleeping with a vision of a Fireaman's hat vivid in his dreams. The headline assures us that "Dreams of Power!...come true with Fire-Chief" and goes into details about the Starting Power, the more Responsive Power, the Smooth Power and the Superior Fire-Power that you and every other user of Texaco's Fire-Chief gasoline will realize, The ad also tells us that now there are Texaco dealers "in all 48 states". |
May 12, 1947 Life magazine |
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$8.00 |
View Service Station 50 |
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| Texaco |
Full color 9 3/4" x 13 1/2" ad that wants you to "Put spring in your car...with a Texaco Check-Up". The ad shows a two-door roaring out of a flower while the four people seem unconcerned about where they have just been. The ad warns us that there is "Warmer weather coming! And the open road beckons! For comfort and safety get your car in tip-top shape now. Be an early bird...see your Texaco Dealer for a complete spring check-up. You'll get" and they mention 1) Livelier power, 2) Cushioned riding and 3) Smooth shifting. All items that were in need of repair after six months of driving back then. |
April 14, 1947 Life magazine |
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$8.00 |
View Service Station 69 |
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| Texaco |
Three color 10" x 14" ad that mentions that "Here's something else important you get with Texaco Fire-Chief Gasoline". At the top of the ad is a map of the United States with pins sticking everywhere there is a Texaco station being supplied in the States. It looks amazing. "Every pin on this map represents a stock point from which the thousands of Texaco Dealers are supplied. There are more that 2500 of these Supply Points in all. That means...in every single State of the Union you'll find plenty of well-stocked Texaco Dealers to serve you. You can tour with confidence, knowing that good Texaco Fire-Chief gasoline awaits you from coast to coast. It is interesting to know, too, that these 2500 Supply Points also render an important service to industry...by making quality fuels and lubricants available to industrial plants, wherever located". |
August 4, 1947 Life magazine |
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$8.00 |
View Service Station 76 |
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| Texaco |
Full color 10" x 14" ad that warns us that "Summer's gone - time to Change. Take your car to your Texaco Dealer NOW!". This ad has a close-up of a colorful Goose flying along as it tries to get your attention to this subject. Why take your car to your Texaco Dealer? "He'll winter-proof your car from stem to stern...check battery, spark plugs, tires and under-surfaces. He'll put in Texaco ANTI-FREEZE - one filling gives you sure protection all winter long. He'll fill your crank case with HAVOLINE to give you full power from your engine. He'll "cushion" your car with MARFAK - the friction-fighting chassis lubricant that lasts 1000 miles and more! And he'll fill your car with Texaco Sky Chief, the pace-setting luxury gasoline...or Texaco Fire-Chief, the emergency-power fuel that's regular-priced." |
October 24, 1949 Life magazine |
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$8.00 |
View Service Station 71a |
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| Texaco |
Full color 9 1/2" x 13" ad for their Havoline Motor Oil with a picture of baseball superstar Ted Williams swinging a bat. The ad headline says "Custom-Made to give you Best performance Best Protection". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 14, 1950 Life magazine |
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$8.50 |
View Celeb Male 117 /Texaco |
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| Texaco |
Full color 9 1/2" x 13 1/2" ad that urges you to "Getaway wen you need it!". The ad has a drawing of a summer day and a bee hive has dropped to the ground causing many bees to respond to whatever they think caused their house to fall. Unfortunately there are five Dalmatian puppies who were there when it landed and now they are running as fast as their little legs will let them. The ad says that "You'll like Fire-Chief's livelier-than-ever power...instant starts...fast getaways. You'll like it's regular price too. So fill up with Fire-Chief gasoline at your Texaco Dealer...the best friend your car ever had". The ad tells us that there is Texaco dealers in all 48 states which should tell us something about the time this ad was drawn. |
May 28, 1951 Life magazine |
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$8.00 |
View Service Station 66 |
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| Texaco |
Black and white 9 3/4" x 13 1/2" ad for Texaco that says that "When you have to start COLD...Sky Chief packs punch!". The ad picture shows a large boxing glove punching out and bending a thermometer that is reading "0". The text says "Volatane Control makes cold going easy going. And that's because, in famous Sky Chief gasoline, volatility and octane are scientifically balanced (Volatane Control). Sky Chief gives you quick starts, faster warm-ups, smoother pick-up and easier hill climbing. In fact, it feels like the power of an extra motor. So fill up today with Sky Chief at your Texaco Dealer...the best friend your car ever had". This ad was during the time that Texaco advertised using the words Sky Chief. |
January 28, 1952 Life magazine |
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$8.00 |
View Service Station 70 |
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| Texaco |
Full color 10" x 13 1/2" ad that tells us that "All over the map Sky Chief packs punch!". The entire ad has, as it's background, a map of some unknown state and, in the front, is a boxing glove with the illusion of a speeding punch going on. The text of the ad says that "Volatane Control adds extra drive in all your driving. Volatane Control means that the volatility and octane in famous Sky Chief gasoline are scientifically balanced. That's why starts are quicker, get-aways are smoother and hills are easier with Sky Chief. In fact, driving with Sky Chief feels like the power of an extra motor. Fill 'er up today at your Texaco Dealer". |
May 3, 1952 Saturday Evening Post |
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$8.00 |
View Service Station 73 |
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| Texaco |
Three color 5 1/2" x 8 3/4" ad that talks about some of the "Service" that is performed at their "Station". In an attempt to convince you that their Marfak Lubriction "protects car chassis better, longer" they tell you about the Rub Test. The ad has a picture of a man in a Texaco uniform standing in front of his station rubbing a wheel bearing that he holds in his hand. The bearing has been greased (lubricated, excuse me) and the text explains how the Marfak forms a "fluid film" when rubbed with a finger, "yet it keeps a tough, protective 'collar'". This lubrication is claimed to provide protection for 1,000 miles and calls your Texaco Dealer, "the best friend you car ever had". |
September 1952 Popular Mechanics |
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$8.00 |
View Service Station 55 |
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| Texaco |
Black and white 9 3/4" x 13 3/4" ad that is for Texaco Gas Dealers and their Fire-Chief Gasoline. This ad has a quaint drawing showing five Dalmation puppies playing around with a pair of men's boots, climbing in and out of them. The ad headline claims that they are "...and thrifty to boot!". The text claims that "Fire-Chief gasoline speeds up your starts, smoothes your get-a-ways, and levels the hills - and it sells at regular gasoline prices, too. So fill up your tank with Fire-Chief - for plenty of action that's thrifty to boot - at your Texaco Dealer...the best friend your car ever had...and don't forget the best motor oil your money can buy". |
September 22, 1952 Life magazine |
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$8.00 |
View Service Station 99 |
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| Texaco |
Black and white 9 3/4" x 13 1/2" ad that was for the Texaco Gas Station Dealers in all 48 states. The headline says "Time Out for a fall Check-Up" as a football-type referee is shown at the bottom, with his arms crossed over his head and a whistle between his lips. The ad says that you should "Let your Texaco Dealer get your car ready for winter. * He will protect your engine with custom-made Havoline. It's heavy-duth...the best motor oil your money can buy * He will protect your chassis against wear with Marfak. Enjoy that cushiony feeling that lasts 1,000 miles or more * He will protect your transmission and differential with the correct winter grades of superior quality Texaco lubricants * He will protect your radiator with safe and sure Texaco PT anti-freeze. It's anti-boil (non-evaporating) and anti-rust. You're free from freeze-ups because PT stays PuT all winter * He will help you get quicker power at the start, in traffic and on the hills with Texaco Sky Chief, the premium gasoline with Volatane Control that gives you high-powered punch...of famous Texaco Fire Chief at regular gasoline prices * Don't wait. Take Time Out today and get all this protection and more for your car - at your Texaco Dealer...the best friend your car ever had". |
October 20, 1952 Life magazine |
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$8.00 |
View Service Station 90 |
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| Texaco |
Black and white 9 1/2" x 13" ad has a drawing of five Dalmatian puppies playing in the yard chasing butterflies. The ad headline calls them, and Texaco gasoline, "Plenty lively!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 27, 1953 Life magazine |
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$8.00 |
View Service Station 11 |
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| Texaco |
Black and white 9 3/4" x 13 3/4" ad for Texaco Sky Chief Gasoline. This ad says that "When you want that extra ZOOM..." and shows a speeding, very large, gloved hand holding a Texaco Sky Chief gas pump flying through the air over a highway. The ad, below this, claims that "Sky Chief PACKS PUNCH!" and, follows that up by saying that "Voltane Control puts that punch in Sky Chief. It means vilatility and octane are scientifically controlled! That's why Sky Chief gives you instant starts, fast warm-ups and power-plus to ease you up and over the hills without knock or ping. So, for that extra zoom fill up with Texaco Sky Chief, the gasoline for those who want the best, at your Texaco Dealer - the best friend your car ever had". |
June 1, 1953 Life magazine |
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$8.00 |
View Service Station 96 |
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| Texaco |
Full color 9 1/2" x 13 1/2" ad that brings our attention to the fact that Texaco Fire-Chief and Texaco Sky Chief are the only two gasolines that "are 100% Climate-Controlled for your area and for each one of the 25 weather areas in the U.S.A.!". The text explains about the blending and different refining processes used to compensate for the climate, altitude and season for the 25 areas that the engineers from Texaco divided the country into. |
July 27, 1953 Life magazine |
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$8.00 |
View Service Station 53 |
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| Texaco |
Full color 9 1/2" x 12 1/2" ad with a large drawing of a colorful frog in mid-jump. The ad headline warns you to "Get the jump on Spring!" and gives you tips on what your Texaco Dealer can do for you. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
April 12, 1954 Life magazine |
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$8.00 |
View Service Station 10 |
Temporarily |
| Texaco |
Full color 9 1/2" x 13" ad for their Sky Chief Gasoline. The ad has a picture of a man who has just had his car filled up with gasoline at a Texaco Service Station. Through the open driver side window he tells the snow-covered attendant who is still holding the gas nozzle, "You're right! You can't beat this Texaco Sky Chief with Petrox!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 7, 1955 Life magazine |
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$8.00 |
View Service Station 23 |
Temporarily |
| Texaco |
Full color 9 1/2" x 13" ad has a drawing of a group of Dalmatian puppies running and jumping onto, slipping and falling on a frozen pond. The ad headline claims these, and the Texaco gasoline, will give you "Lively winter performance!" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 21, 1955 Life magazine |
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$8.00 |
View Service Station 13 |
Temporarily |
| Texaco |
Full color 8" x 11" ad that says that it is "Downright startling!...the power you get with Texaco Fire Chief Gasoline...100% Climate-Controlled". This ad illustrates the "startling" aspect of this by showing a drawing five Dalmation puppies running after being surprised by a scarecrow they have come across staked out in the middle of a field. The text claims "It never stops hustling, that Fire Chief gasoline! It snaps up your starts, smooths out your getaways, and deals out a big and lively kind of power to level out those hills. That's true wherever you buy it, too. For Fire Chief is 100% Climate-Controlled specially blended for climate and altitude in all 48 states. Surprised you could get all this in a regular-priced gasollne? Well, try a tankful of Fire Chief. You'll find out". |
November 1955 Town Journal magazine |
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$8.00 |
View Service Station 72a |
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| Texaco |
Full color 9 1/2" x 13" ad that tells you what you get when your car has a fillup at a Texaco gas station. The ad has a picture that shows what the driver sees when he is pulling into a Texaco Service Station. Through the windshield you can see a smiling attendant in a green uniform already standing there with the proper gas nozzle in his hand ready to dispense a "Great new source of Power for your car!". The ad talks about the three advantages you get with this gas which includes the addition of Petrox. |
August 20, 1956 Life magazine |
1 |
$7.50 |
View Service Station 22 |
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| Texaco |
Full color 9 1/2" x 14" ad for the Power your car will get when you fill-up with Sky Chief. There is an overhead shot of a Black Convertible with two well-dressed occupants that has pulled up to a Texaco station. The male driver is turning in his seat and is talking to the attendant who is busy filling the man's car and the headline calls it a "Great New Source of Power for your car!". The text tells us that "Texaco Sky Chief supercharged with Petrox" and claims by using this you will "get all the knock-free power your engine, new or old, can deliver", you will "get a bonus of up to 1,000 extra gasoline miles a year" and that you will "get the finest premium gasoline built for all high compression engines". It also claims to give you 1-2-3 Power which gives you Petrox, Top Octane and it is 100% Climate-Controlled. |
October 1, 1956 Life magazine |
1 |
$7.50 |
View Service Station 37 |
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| Texaco |
Full color 10" x 13 1/2" ad that reminds you to "Trust your car to the man who wears the star". There is a picture of a muddy dirt road that a Chevrolet is slogging through. The text explains this is a "Detour! Brutal punishment for your car (and for the lubricant that protects it)!". It goes on to talk about the Texaco lubricant Marfak and promises that it will last in conditions such as this and protect your car. |
April 5, 1963 Life magazine |
0 |
$7.50 |
View Service Station 42 |
Temporarily |
| Texaco |
Full color 9 1/2" x 13 1/2" ad with another reason to "Trust your car to the man who wears the star". The ad shows a long, stretch of straight two-lane highway and indicates someone passing a semi. The headline starts with the warning "The passing lane...where 10 seconds seems such a long time" and explains that by using Sky Chief gasoline, which is made using high-energy fuel components, "first used by aircraft engines", your car will deliver more and you will likely be safer. |
April 26, 1963 Life magazine |
1 |
$7.50 |
View Service Station 54 |
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| Texaco |
Full color 7 3/4" x 10 3/4" ad that features a photo of Bob Hope holding a glass that has a blue sponge in it and a straw coming out the top. The ad headline asks the question "How tough is it to get oil out of the ground? Try sipping soda through a sponge!" |
February 22, 1982 Sports Illustrated |
2 |
$7.50 |
View Celeb Male 58 / Texaco |
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| Union Oil of California |
Black and white 10" x 13" ad with Elroy "Crazy Legs" Hirsch. Elroy talks about how he has a new jog: "Sports Director of the Union Oil Company of California". The ad contains a 6" x 6 1/2" photo of him discussing baseball with a young boy. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 12, 1958 Life magazine |
1 |
$7.50 |
View Celeb Male 24 / Union Oil |
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| Union Oil Company of California |
Black and white 9 1/2" x 13" ad that tries to put a face to the Service Station Attendants. The headline says "Morley Barnard. Service separates the boys from the Minute Men" over a picture of this smiling man already holding the gas nozzle in his hand ready to fill your tank. The text tells how a new customer pulled into his station in Cedar Hills, Oregon and "In 4 1/2 minutes we filled his tank with gasoline, checked his oil and tires, added clean water to his radiator and battery, washed his windows, brushed out his car, emptied his ashtrays and gave him his receipt". The text goes on to explain how all of their employees are trained to provide service to this degree so why not stop there. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
March 18, 1957 Life magazine |
1 |
$7.50 |
View Service Station 34 |
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