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| Air Force |
Full color 10" x 13 1/2" ad for the opportunities that exist when you become an Aviation Cadet. There is a drawing of a smiling young man who is strapping on his flight helmet as, behind him on a platform, several other men are checking to make sure that it is safe to fly. The headline urges you to "Get on Top...Stay on Top!" and the text reminds you that "only the best can be Aviation Cadets". At the bottom of the page are shown four specific individuals who started as Aviation Cadets and are now holding positions of pride, both in and out of the military. |
November 27, 1950 Life magazine |
1 |
$8.00 |
View Recruiting 11 |
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| Air Force |
Full color 9 1/2" x 13" ad that encourages people to get involved in the excitement. The ad has several pictures of action in the Air Force. The ad has a large picture of pilots getting ready and taking off in their jets on a rainy night while the ground crew members are working away with them. There are three smaller pictures entitled Ready that shows "Skilled watchers" in front of radar screens, Aim which shows a radar observer in the rear seat of a plane navigating the plane to the target and Fire with the plane successfully attacking the enemy. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 6, 1951 Life magazine |
0 |
$8.00 |
View Recruiting 6 |
Temporarily |
| Air Force |
Black and white 9 1/2" x 13" ad directed toward young men who want to make the right steps toward becoming adults. There is a picture of a thoughtful Jay C. Douglas of Elizabethtown, PA sitting at a table and the headline asks the question on his mind, "How should I get started?". The text claims that "this year some 100,000 ambitious young people will answer this question the same way Jay Douglass did - they will become members of the Air Force". It mentions some of the various fields that young people receive expertise in and the various other benefits that members of the Air Force realize. |
September 1961 Boy's L:ife |
1 |
$7.50 |
View Recruiting 10 |
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| Air Force |
Full color 9" x 13" ad that discusses the difference that a career in the Air Force will make in the life of a young man or woman. There are two pictures that show a young man working on an engine, in the top picture a man is working on the engine in his red car and in the bottom picture a man is working with confidence on a jet engine. The headline states that "The principle is the same. The potential is different.". The text talks about some of the various fields that can be gotten into by joining the Air Force and says that "right now, as a special incentive, your local Air Force recuiter has a selection of jobs that he can guarantee you before you enlist". It also mentions that a recent pay increase almost doubles the starting salary of an airman. |
August 18, 1972 Life magazine |
1 |
$7.00 |
View Recruiting 8 |
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| Army and Air Force |
Full color 7 1/2" x 10 1/2" ad shows a group of Privates sitting in a classroom and a smaller photo of a soldier getting trained in the art of shooting a rifle from a kneeling position. The ad headline describes this as the "Private life of a Sergeant-to-be". |
January 19, 1948 Time magazine |
1 |
$8.00 |
View Recruiting 3 |
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| Army |
Black and white 5 1/4" x 13 1/2" ad that was put out by the U.S. Army Recruiting Service. This ad, just months before the start of World War II, says "Let's Go!. The U.S. Army offers you the world's best training for an aviation career". Sounds like a plan. "Climbing into their training planes today are the pick of America's young men. They're Flying Cadets now - tomorrow they will be officers and pilots in the U.S. Army Air Corps - in the future many of them will be leaders in the swiftly developing field of flight. If you want the finest training in the world for a career in aviation, you can get it as a U.S. Army Flying Cadet - and earn while you learn. As a Flying Cadet you will receive $75 a month, plus uniforms, equipment, board & lodging. When you graduate after about 7 1/2 months training you will be commissioned a Second Lieutenant in the U.S. Army Air Reserve, and placed on active duty with the Regular Army Air Corps with pay and allowances ranging from $205.50 to $245.50 per month. To qualify, you must not be less than 20 nor more than 26 years of age, unmarried, sound physically. You must have completed two years of college, or pass a written examination in U.S. History, English grammar and composition, general history, geography, arithmetic, higher algebra, geometry, trigonometry, elementary physics. Apply NOW". Shown, in a picture at the bottom of the page, is a runway filled with a row of Army fighters with the engines running and pilots preparing to take off. |
April 28, 1941 Life magazine |
1 |
$8.50 |
View Recruiting 16 |
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| Army |
Full color 7 1/2" x 10 1/2" ad with a montage of different activities the Army is involved in to make out life more secure. The ad headline assures us that "A strong America is a Peaceful America". |
April 5, 1948 Time magazine |
1 |
$8.00 |
View Recruiting 2 |
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| Army |
Full color 10" x 13" ad has a drawing showing a soldier leaving the stage where he has just received his diploma from Officer Candidate School. The ad headline, referring to him and the other soldiers in line to receive theirs, calls him "The Old Man". |
October 8, 1951 Life magazine |
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$8.00 |
View Recruiting 1 |
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| Army |
Full color 7 3/4" x 10 1/2" ad with a photo of a young man and woman sitting under an umbrella on the steps of a college building. The ad headline informs us that "Some of the best college freshmen are veterans". |
September 1973 Playboy |
1 |
$7.00 |
View Recruiting 5 |
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| Cadet Nurse Corps |
Full color 10" x 14" ad for the "war job with a future". There is a picture of a smiling young lady in her uniform flanked by three other young ladies wearing similar uniforms. The headline offers "Free Training...with pay...in the U.S. Cadet Nurse Corps" and the text talks about this way to "make your future happy and secure". It talks about the money you will receive, about how as you are learning you will be able to "release other nurses for essential service" and that you will receive free uniforms too. It also mentions the variety of positions you can be assigned to as a U.S. Cadet Nurse and reassures you that as a Nurse you will still have time for dates. |
January 24, 1944 Life magazine |
1 |
$8.00 |
View Recruiting 9 |
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| Electric Boat Company |
Full color 9 1/2" x 13" ad for the Submarines they were responsible for building during World War II. The ad has a picture, which was a copy of a lithograph they were sending out during the war, of one of their Submarines underwater shooting a torpedo. The ad, rather than talk about it's product, devoted most of the text to talking about the above-average men who volunteered for duty on equipment like this. The headline calls them the "Pride of the Fleet!" and encourages men that if you "Want ACTION? Sign on a Sub!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
February 28, 1944 Life magazine |
0 |
$6.00 |
View Sub |
Temporarily |
| National Guard |
Full color 10" x 13 1/2" ad that urges you to join the National Guard and serve with your friends. There is a drawing where a Sargeant is in the foreground looking at the reader as, in the background, stand a group of soldiers "at ease". The headline has the Sargeant saying "The outfit's waitin' for you, Joe!" and the text asks the reader if he recognizes anyone. It lists off a group of names and indicates that you may already have a friend who is serving in the National Guard and that you should join "the best outfit of the best National Guard this country's ever had". The ad gives reasons why having a strong and ready force of soldiers is what is necessary to maintain respect in the troubled times just after the end of World War II. It mentions the minimal time you would need to devote and some of the benefits you would receive, other than helping your country stay safe and at peace. |
October 20, 1947 Life magazine |
1 |
$8.00 |
View Recruiting 12 |
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| Navy |
Full color 7 3/4" x 10 3/4" ad with several different photos of activities that members of the Navy are involved in. The ad headline tells the reader that "Life's too short to waste time wishing you were somewhere else. Get moving". |
May 1974 Cycle magazine |
1 |
$7.00 |
View Recruiting 4 |
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| Navy |
Full color 7 1/2" x 10 1/2" ad that urges you to join the Navy and get schooled in skills that will pay you what you are worth. The ad starts by warning you not to "Grab the first job that's open" because it may turn out that "you're there a lifetime. And you're nowhere". It mentions some of the general fields that the Navy is offering to train people and, besides getting trained for the future, you will also "See the world. Laugh. Learn. (And swab some decks too)". The top picture in the ad is of a submarine running on the surface and the other is of a smiling seaman in his uniform. |
May 20, 1974 Newsweek |
1 |
$7.00 |
View Recruiting 7 |
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| WAC |
Black and white 9 1/2" x 13 1/2" ad meant to encourage women to join-up and help shorten the war. Under a drawing of a group of women in uniform marching as they hold flags boldly forward is the headline "There's something about these soldiers that is Fine - FIne - FINE." The text begins with the personal gratification that you will feel before going into the help you will provide and, finally, all of the new friends that you will make. There is a coupon at the bottom of the page to send to McCall's magazine so that information about the WAC's will be coming your way. |
July 1944 McCall's magazine |
1 |
$8.00 |
View Recruiting 15 |
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| WAC |
Black and white 9 1/2" x 13 1/2" ad that shows an attractive female soldier loaded down with her supplies climbing the ramp to the ship that will carry her overseas. Her quote is that "I'd rather be with them - than waiting for them" and the text contains her thoughts and reasoning why she decided to join the fighting with her fellow soldiers. |
September 1944 McCall's & Woman's Home Journal |
2 |
$8.00 |
View Recruiting 13 |
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| WAC |
Full color 9 1/2" x 13 1/2" ad that encourages women whose husbands have enlisted to join the WAC and share the experience and responsibility with them. The ad has a drawing of a woman sitting at a table with a cup of coffee pondering her choices and the headline says that "You need not live two Different lives...". The text talks about sharing a great experience and being part of a great adventure which will bring you closer together after the war. It mentions that there are many things that are assigned to WAC's and you will be proud of the job of the jobs that you do. |
September 1944 McCall's |
1 |
$8.00 |
View Recruiting 14 |
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