| HOME PAGE |
PAGE |
PAGE |
PAGE |
PAGE |
|
|
|
|
|
|
|
| Full color 10" x 13" ad for their X-100 Motor Oil from a time when what the motor oil in your engine was being asked to do was different from what it had been asked to do. There is a picture of a toll booth on the Merritt Parkway in Greenwich where a few cars are stopped at the "Only Stop Sign in 52 Miles" to pay the dime required to travel on this four-lane roadway. The headline warns that the "Roads of Tomorrow here today - prove need for 'X' safety factors in Motor Oil" and the text discusses how motor travel is different now and how the protection must be different. The claim is made that this is the first and only oil "For Sustained Speed and Extreme Conditions". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
May 19, 1941 Life magazine |
1 |
$8.00 |
View Shell 3 |
|
| Full color 9 1/2" x 13 1/2" ad for their X-100 Motor Oil. The ad has a picture of a two-lane roadway running parallel to a train track with a streamliner cruising along. The headline, referring to the modern automobile that uses Shell's X-100 Oil, says They keep pace with 'the Streamliner'". The text talks about this modern oil and how it is designed for The Roads of Tomorrow". |
July 14, 1941 Life magazine |
1 |
$8.00 |
View Shell 7 |
|
| Full color 9 1/2" x 13 1/2" ad for their X-100 Motor Oil. The ad has a picture of a gold colored-car stopped on the road with its hood open and a long arm reaching out and holding a test tube filled with a green bubbling acid. There is a creature with horns and a long wispy tail floating above the arm and looking at the reader with eyes as unforgiving as a dog whose feeding is overdue. The caption claims that "Your engine makes this much acid every day,,,And it's Acid Action - not friction that causes 90% of engine wear!". The headline then claims that "NEW alkaline Shell X-100 Motor Oil neutralizes Acid Action" and the text gives more details, first about the chemical aspects of this product then about it being a Heavy Duty Motor Oil which will also clean your engine. |
August 20, 1951 Life magazine |
1 |
$8.00 |
View Shell 6 |
|
| Full color 10" x 13 1/2" ad for their X-100 Motor Oil. The ad has a picture of the creature with two horns who is holding a glass filled with fiery acid which the headline explains that "Your engine makes this much Acid every day...And it's Acid Action - not friction - that causes 90% of engine wear". The text claims that this "New Alkaline Shell X-100 Motor Oil counteracts Acid Action" and that it is "Fortified with alkaline 'X' safety factors". |
1952 Life magazine |
1 |
$8.00 |
View Shell Oil 4 |
|
| Full color 9 1/2" x 13" ad for Shell X-100 Premium Motor Oil. The ad has a picture of a group of happy children riding the hardened steeds of a merry-go-round. The ad headline informs us that "5 horsepower drives this merry-go-round. Your car can get 5 to 10 more horsepower with New Shell X-100 Motor Oil Premium". The text talks about what the Shell Research people have done to allow such a wonderful oil to be produced. |
August 15, 1955 Life magazine |
2 |
$8.00 |
View Shell Oil 2 |
|
| Full color 10" x 12 1/2" ad shows a drawing of a can of Premium 10W-30 oil pouring three different blends of oil. The ad headline claims that "It saves you gasoline while it stops the major cause of engine wear". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 17, 1958 Life magazine |
1 |
$7.50 |
View Shell Oil 1 |
|
| Full color 9 1/2" x 13" ad that talks about the importance of Changing your Oil as often as recommended, and when you do, replace it with Shell X-100. There is a picture of a Shell attendant checking the oil on the dipstick of a customer's car and trying to determine how it looks. The headline claims that "The most important 30 seconds in the life of your car is when I check the oil level and ask: 'When did you last change your oil?'". The ad goes on to say that "1 out of 2 cars are now using oil that is 'worn out'". The ad explains the claim about this oil being 3 Motor Oils in 1 by gently explaining how a multi-grade oil works. |
October 19, 1959 Life magazine |
1 |
$7.50 |
Vioew Shell Oil 5 |
|
