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| LeMans Motorcycle Racing Oil |
Full color 8" x 11" ad for their motorcycle racing oil that says "ya gotta be tough!". Shown in the ad is a pile of the competitor's products and a display showing the different stickers and patches available from this company for their Oil as well as their other products such as tires, helmets, racing additives, lubricants, etc.. |
March 1972 Cycle magazine |
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$7.00 |
View Other Oils 1 |
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| Macmillan |
Three color 9 1/2" x 13 1/2" ad for the Motor Oil for which the claim is made that 3 out of 5 Dealers say "I use Macmillan in my car". The ad has a drawing of a service station attendant surrounded by cars that have stopped to have their oil checked. The headline wonders "S-A-A-Y...who started all this?" and the text explains that when customers are told they need a quart of oil, they will ask "What do you use in your car?" The text indicates that throughout the country, "New York, Gary, Spokane or San Diego", Macmillan is preferred by dealers everywhere. The next picture is captioned "No Wonder!" and tries to explain why it is the favorite. The last picture, showing a dealer, a female customer and her dog, is captioned "Follow these experts" as they stand next to a sign that states "Ask for Macmillan Oil". |
November 18, 1946 Life magazine |
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$8.00 |
View Other Oils 8 |
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| Macmillan |
Three color 10" x 14" ad for this popular oil. There is a drawing of two older ladies pulling into a gas station where a handsome young man is standing by a a pump that has a sign hanging that says "ASK for the oil I use in my car". The ladies, smiling and blushing, look at him and the one points and says "All right, Jenny - let's ask the man". The text explains that this product is sold at dealers who stock several independent brands, like Macmillan, but Macmillan is refined by an exclusive, patented process...guaranteed to clean as it lubricates". |
September 8, 1947 Life magazine |
1 |
$8.00 |
View Other Oil 6 |
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| Macmillan |
Full color 9 1/2" x 13 1/2" ad has a drawing of a smiling Carl A. Peterson against a black background. The ad has him describing the long term success he has had by using their oil as he admits to using it for over ten years. One of the necessary selling points of oil for this stage of the development of the automobile engine was that it needed to be referred to as ring-free oil. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
August 16, 1948 Life magazine |
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$8.00 |
View Other Oil 2 |
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| RPM |
Full color 4 3/4" x 13" ad for their Motor Oils. There is a picture of a mother filling the back of her station wagon with groceries as her young daughter helps and the headline claims that "If you drove less than 20 miles today - that's Heavy-Duty Driving!" The text claims that "short hops" can be just as tough on your engine as a trip of many miles and that since truck drivers ask for it, you should too. This oil was originally designed for the trucking industry but the family car deserves the best too. |
June 11, 1960 Saturday Evening Post |
1 |
$7.50 |
View Other Oil 9 |
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| Veedol |
Three color 5" x 13 1/2" ad for the Oil that is "Found Wherever Fine Cars Travel". Under a drawing of a stylish car the text claims that this oil is "100% Bradford Pennsylvania". This product from the Tide Water Associated Oil Company is said to be constantly improved and is claimed to be "The World's Most Famous Motor Oil". |
May 22, 1950 Life magazine |
1 |
$8.00 |
View Oil Others 10 |
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| Veedol |
Full color 9 1/2" x 13" ad for their 10-30 Motor Oil and for the Flying A Service Stations. The ad has a picture of a serious-minded young boy who is performing his duties as a member of the Safety Patrol on a rainy morning. He is standing on the edge of the painted line for the crosswalk and is holding up his "STOP" sign toward a green GM car so that a group of children can safely cross. The ad headline says that "Under the wings of the Flying A Safety is out business" just like this young man. The text explains that having "the smoth, quiet power of Flying A Ethyl gasoline" is one of the easiest ways to be able to drive safely and if you are going to stop there for gas, you might as well use their oil since it is designed to compliment their gasoline. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
October 15, 1956 Life magazine |
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$7.50 |
View Other Oil 3 / Flying A |
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| Veedol |
Full color 9 1/2" x 13" ad for the 10-30 Motor Oil from the Tidewater Oil Company sold at the Flying A stations. There is a picture of a devoted family doctor driving his car to the house of a needy patient in the darkness of the late night hours. The headline claims this doctor is traveling "Under the wings of the Flying A" and claims the products sold there are "Just what the Doctor ordered". The text makes a claim that I sure would have been hard to prove when it talks of doctors and claims that "so many stop at the Flying A". It makes the more general claims about better power in the city and on the open road along with extra protection. Another claim that would have been hard to prove is, when talking about Veedol 10-30 Motor Oil, calls it "the all season Motor Oil that gives highest octane performance". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 12, 1956 Life magazine |
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$7.50 |
View Other Oil 5 / Flying A |
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