Office Machine Ads

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are arranged in alphabetical order by the manufacturer and then chronologically, earliest ads first.


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BRAND
AD DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
Addressograph
Black and white 7 1/2" x 10 1/2" ad shows a smiling lady standing next to her desk which holds many neatly stacked piles of paper. The ad headline describes this as "3 hours' writing by one girl".
April 5, 1948
Time magazine
1
$8.00
View
Office Machine 5

Apeco
Full color 9 1/2" x 12" ad for their Electro-Stat Copier. The ad has a picture of this unit along with samples of some of it's work. The ad headline assures us that the "New Apeco Electro-Stat Copies Everything! Faster...Lower Cost and Dry!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 19, 1962
Life magazine
1
$7.50
View
Office Machine 20

Apeco
Full color 9" x 12" ad for their Electro-Stat Copy Machine. The ad has a photo of a lady in a pink dress standing in front of a desk model machine that is spitting papers out to her. The ad headline states "Now - right in your own office...Copy Everything Faster, Easier, at Lower Cost than Ever Before!". This ad is larger than my scanner bed so the outer edges of the ad may not be visible in the scanned view.
March 8, 1963
Life magazine
1
$7.50
View
Office Machine 18

Apeco
Black and white 6 1/4" x 9 1/2" ad with Arnold Palmer for their Super-Stat Copymaker. The ad has a photo of the golfer, with his golf bag standing next to the machine, putting a ball into a glass lying on the floor. The ad headline calls it "the copymaker than never needs a 'mulligan' either...Apeco Super-Stat".
June 1968
National Geographic
1
$7.50
View
Celeb Male 119
/ Apeco

Burroughs
Three color 7 1/2" x 10 1/2" ad for the '40s version of the "Calculator". The ad headline claims that "23 Nationally-Known Corporations have bought 31, 089 Burroughs Calculators".
April 12, 1948
Time magazine
1
$8.00
View
Office machine 4

Burroughs
Black and white 5" x 14" ad for Burroughs Adding Machines. At the top of the ad there is a drawing of a little boy who is beaming with pride as he is standing there with his books over his shoulder and an angel's halo over his head and the ad asks "Did you ever get 100 in arithmetic?". The text says that "Unless you were a prodigy, it was a rare and wonderful experience - 80 was good, 90 was excellent, but 100 was...perfect! In the arithmetic of business, the standard is tougher. If the figuring isn't all right, it's all wrong...and the penalty is severe in lost time and lost money. That is why no man in business can afford to do without the "100% accuracy" that adding machines bring to figuring work. And there is no equivalent to a Burroughs adding machine for speed, easy operation and for day-in, day-out dependability and long life. Rugged, precision-built Burroughs Adding Machines are more than "at the head of the class." They're in a class by themselves. Find out why it costs less to own a Burroughs. Call your nearest Burroughs office or see your local dealer". There is a picture of one of these beauties at the bottom of the page and, we are told, that the prices start at $120, plus applicable taxes.
August 11, 1952
Life magazine
1
$8.00
View
Office Machine 46

Burroughs
Three color 5" x 14" ad for their Ten Key Adding Machines. There is a sequence of three pictures that tell the story. In the first one, called "Tease", a feminine hand is reaching into the picture and just starting to lift the cover from an adding machine. In the second one, called "Sees", the female has moved her head into the picture and is looking, with a smile on her face, at the uncovered Burroughs Ten Key Adding Machine that sits before her. In the last one, labeled "Please", she is looking thoughtful and happy after she has used her new machine. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 18, 1956
Life magazine
1
$7.50
View
Office Machine 29

Clary
Black and white 8" x 10 3/4" ad for the Clary Adding Machine. The headline calls it "An achievement in Modern Design...".
May 10, 1948
Time magazine
1
$7.50
View
Office Machine 2

Comptometer
Black and white 7 1/2" x 10 1/2" ad with a headline that asks the question "How do you doodle?" There are four samples to choose from with the text explaining that if you choose "D" then you are organized enough to benefit from this company's line of office machines.
January 19, 1948
Time magazine
1
$7.50
View
Office Machine 8

Comptometer
Black and white 7 3/4" x 10 3/4" ad for their line of "Adding-Calculating Machines". The ad has a drawing of a family of three wearing an early version of space suits as they appear in the year 7015.
April 12, 1948
Time magazine
1
$7.50
View
Office Machine 3

Copymate
Black and white 7 3/4" x 10 3/4" ad for their $29.95 Dry Copier. Above a picture of this unique little unit is the headline calling it "The copier for people who bring business home" and mentions that the copier at work is probably too heavy to bring homw for the weekend so having one of these at home is affordable and practical. The text talks about the fact that no chemicals are needed, works in about one minute, gives the size items that it will copy and claims that there are "Just two steps with automatic timer."
October 1968
Playboy
1
$8.00
View
Office Machine 41

IBM
Full color 9 1/2" x 13 1/2" ad for their Electric Typewriter. The ad has a photo of one being used in an office setting. This ad is larger than my scanner bed so the outer edges of this ad will not be visible in the scanned view.
April 23, 1951
Life magazine
0
$7.50
View
Office Machine 12

Temporarily
Sold Out

IBM
Full color 9 1/2" x 13 1/2" ad for their Electric Typewriters. There is a picture of a no-nonsense lady standing behind a table upon which is perched a new IBM Electric Typewriter. This lady is holding up the plug end of the power cord as the headline urges you to "Free yourself from typing fatigue". The text begins with some calming words about what parts of your body will not suffer as much any more if you get, or have your boss get, a new IBM Electric Typewriter. The text continues by talking about "the merest touch on the keys" and the carriage being returned and spaced from "a gentle tap on a key within easy reach of your little finger". To make things easier this ad includes a coupon that will bring information your way.
July 27, 1953
Life magazine
1
$7.50
View
Office Machine 33

IBM
Full color 9 1/2" x 13 1/2" ad for their Electric Typewriter. There is a picture of a secretary in a white dress sitting on her office chair resting her elbow on her IBM typewriter as she looks at a notebook filled with shorthand that seems to have her highly confused. The headline says "No...the IBM Electric can't decipher shorthand but...it will give you the world's most eye-catching letters - and increase office efficiency, too!" There is a picture of one of their units, for which the claim is made that it "outsells all other Electrics combined" and the text mentions a few of the benefits you will receive by using this product.
April 30, 1956
Life magazine
1
$7.50
View
Office Machine 42

L. C. Smith & Corona
Black and white 9 3/4" x 13 3/4" ad for L. C. Smith & Corona Typewriters. This ad has a photograph showing two American Airlines Stewardesses working with a typewriter and the headline attributed to one, Miss Hazel Brooks, is that "People who can type seem to get ahead faster". It is said that "Miss Brooks speaks from experience. She has employed and trained hundreds of girls each year...and has seen how typing helped them get ahead faster. It's easy to type...an 8-year-old can soon operate a Corona Portable. In fact, typing is part of today's educational program in many schools. It helps you think faster...express your thoughts more clearly...develops talent...rewards ambition. Start typing today...take advantage of this profitable aid to self-expression. There are several sturdily built and reasonably priced Corona Portables for the student...the traveler...the occasional typist. Also fast new standard and silent L. C. Smith typewriters for the secretary and business office". There are three typewriters shown near the bottom of this ad. There is the Corona Zephyr shown for $29.75 or $34.75 (or 75 cents a week plus a small down payment), the New Super Speed L. C. Smith with a list price of $115.50 and there are Three Speedline Coronas that list at $49.50, $59.50 and $64.50 (or $1.00 a week)
October 28, 1940
Life magazine
1
$8.50
View
Office Machine 59

Mimeograph
Black and white 9 3/4" x 13 1/2" ad for the Mimeograph Duplicator. The ad, over a drawing of a tree that is starting to grow from the ground, and surrounded by four acorns that have fallen from another tree, has the headline stating that it is the "Survival of the Fittest". It then says that "Out of the many acorns, one digs into the ground and sprouts. It pushes aside the weaker seedlings...It alone grows into the mighty oak...We call it 'Survival of the Fittest' - the law of plants, animals, men - and products...". It then goes on to say that "The Law of Nature is not much different from the Law of Business - the strong push out the weak; the good push out the bad; the true push out the false. In business, the strong produce, well made - the good dynamo, the true compass, the fine fountain pen - has what it takes to get along. - For the 'Survival of the Fittest' is the 'Survival of Quality'. Qualityh isn't a matter of size or cost. Quality is a matter of doing what's supposed to be done, for as long as it's supposed to be done, at the lowest possible cost to the person who wants it done. The product of quality, like the person of quality, you like to have around. The product of inferiority is something you 'keep upstairs' when company comes. Too many people look on quality as something only the rich can afford, when the opposite is true. The further your dollar has to go, the farther quality will stretch it. When you come down to it, only the person with money to throw away is in position to pay 'too much for too little'". This ad goes on with a sentance entitled "The Importance of Truth in Duplicating" which looks to be as interesting as the part that I copied.
April 28, 1941
Life magazine
1
$8.50
View
Office Machine 60

Mimeograph
Black and white 9 3/4" x 13 1/2" ad for the Mimeograph Duplicator and how to use it more effeciently in the wartime years. The ad has a photo of a Girl in the Office holding up some work for examination under tha headline "She also serves". The ad also contains a list of "6 Things a Stenographer can do to use the Memeograph duplicator more efficiently". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
August 17, 1942
Life magazine
1
$8.00
View
Office Machine 17

Monroe
Black and white 9 1/2" x 13 1/2" ad for products from the Monroe Calculating Machine Company. The headline claims that "Business Depends On Monroe For Figures" and there are five photos with specific testomonials. First, we see "Smokes...Lucky Strikes by the billlions for the millions necessitate the most modern figuring equipment there is. American Tobacco Co. uses both Monroe adding-calculators and listing machines in its offices and plants". Then, we see "Ships...Back of the romance of the Queen Mary and other great Cunarders is a mass of figure work - fares. freight rates, insurance, supplies, payrolls. The Cunard White Star Line uses Monroes, both adding-calculators and listing machines". Then, we see "Suds...As the millions and millions of boxes of Lux pour out of the Lever factories, a steady flow of Monroe-calculated figures speed up the business. Lever Brothers are steadily adding to their Monroe equipment". Then, we have "Cups...More Monroe adding-calculators for the Lily Tulip Company. It takes a lot of prompt, accurate figures to keep up with the growing demand for paper cups". Lastly, we see "Spot Proof...You know your Monroe-calculated answer is right the first time. No need to refigure to check correctness. Each step is checked as you go and the proof of correctness is always before you. Photo shows newest Monroe Adding-Calculator, Model MA-T". In summation, they have this to say. "It's as simple as this - business the world over uses Monroe machines, because Monroes turn out the greatest number of accurate answers in the least time at the lowest cost. The thousands of men and women who operate Monroe Adding-Calculators and listing machines know that the 'Velvet Touch' keyboard action, the simplicity, the speed, the quiet of Monroe operation cut the strain and stress of the day's work to the vanishing point"
January 17, 1938
Life magazine
2
$8.50
View
Office Machine 27

Monroe
Black and white 9 1/4" x 13 1/4" ad for the Monroe Calculating Machine Company, Inc.. The ad headline says that "Business Depends On Monroe For Figures" and then shows a series of five different photos to illustrate. The pictures are entitled Burns; Fabrics; Ink; Service; and Posting. There is a lot of text associated with each of these topics but I will just tell you what they say in general. "In every type of business, everywhere, Monroes are turning out the greatest volume of accurate figures at the lowest cost. They are also saving strain and fatigue for tens of thousands of figure workers. The 'Velvet Touch' Monroe keyboard (the easiest operating keyboard ever madse), Monroe simplicity and quietness have made Monroe the operators favorite. Among the 200 Monroe models is a machine for any type of business figuring - and back of every Monroe machine is a nation-wide figure service, olperated through Monroe-owned branches".
March 14, 1938
Life magazine
1
$8.50
View
Office Machine 61

National
Black and white 7 1/4" x 10 1/2" ad shows several ladies working away on bulky office equipment. The ad headline claims that "National Mechanized Accounting speeds industrial record-keeping!"
April 5, 1948
Time magazine
1
$8.00
View
Office Machine 6

Pitney-Bowes
Black and white 9 1/2" x 13" ad for the Copiers they have finally got around to manufacturing. Over a picture of their model 250 Copier the headline admits that "14 years of trying everybody else's copiers convinced us to make our own." The text explains that since 1951 they have been renting, buying and borrowing copiers and never being satisfied. There were problems with all of them including the ones that worked well being too expensive. The text explains more about how it works and gives a delivered price of $745.
December 1967
Fortune
1
$7.50
View
Office Machine 40

Remington
Black and white 7 1/2" x 10 3/4" ad shows a smiling lady working on her Remington KMC typewriter. The ad headline explains that this machine is "Setting higher standards of typing performance".
January 19, 1948
Time magazine
1
$8.00
View
Office Machine 7

Royal
Full color 9 1/2" x 13 1/2" ad for their Portable Typewriter. The ad has a drawing of a college student, wearing his college letter sweater, working away on his schoolwork. There is a good drawing of the current model and a list of it's Special Features. The ad headline calls this machine "The Natural Leader". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 1927
The American Boy
1
$9.00
View
Office Machine 16

Royal
Black and white 9 1/2" x 12" ad for their New Magic Margin Royal Portable typewriters. The ad has a drawing of Santa Claus standing behind a lady magician who is showing the 5 models that are available. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
December 4, 1939
Life magazine
0
$8.50
View
Office Machine 13

Temporarily
Sold Out

Royal
Black and white 9 3/4" x 13 3/4" ad for Royal Portable Typewriters. This ad starts with the question "Can a typewriter help your child to think?". That's a good question, now let's see what they have to say. "Your first impulsive answer is probably...'No'. The correct answer is...Yes. Modern educators and psychologists have found, through thousands of tests in the nation's schools, that 'typewriter' children do better work...get from 10% to 30% higher grades in many subjects...than those who rely on the old-fashioned method - longhand. Why? Because the greater speed and ease of typing free your child's energy for thinking...give wings to his eager mind. Moreover, when your child finishes school, his knowledge of typing will be a valuable aid in scores of professions...and it can be a career in itself. The average child readily learns to type faster than he can write." There are three pictures in this ad with text afterwards. The first is of a teacher looking at a child's work while he is standing at her desk and the text starts with "Don't blame the child entirely! He learns from the printed page. Yet he does his homework in longhand. Spelling...punctuation...grammar - all suffer in the translation from one medium to the other. Not so when homework is done on a typewriter! Typewritten work offers direct comparison with the printed page". The second picture shows a Royal Typewriter and a case and the text starts with the question, "But Why Should You Buy A Royal for your child? Because Royal is the one and only Portable that is actually a replica of a standard office typewriter. In durability, looks, method of operation. Royal alone has a keyboard identical with that on a standard office machine. (One reason why typing teachers recommend the Royal for home use". And the third picture shows a young girl, smiling as she is typing away on "This Royal Portable contains those same famous features which have helped make the full-sized Royal the World's Number One typewriter: MAGIC Margin (just flick the lever and your margin's set)...Touch Control, which automatically adjusts key tension to your particular touch...dust-proof construction...locked bob-less shift, which saves eye-strain, cuts down noise - these are only a few of the many exclusive Royal advantages. Each Royal Portable includes the Royal 'Self-Teacher,' at no extra cost. Through its use, even a 10-year-old can learn to type. Yet the Royal costs no more than other portables. And your typewriter dealer is authorized to sell you a Royal for as little as $3 down and $3 a month...no more than the cost of renting one".
October 28, 1940
Life magazine
1
$8.50
View
Office Machine 57

Royal
Black and white 9 3/4" x 13 3/4" ad for the Royal Portable Typewritters. The ad headline asks the question, "Why buy him a typewritter at the end of school?" as the picture shows boys on a camping trip in the middle of summertime, typing away outdoors. The text says that "Summer vacation, you're probably saying, should be a time for rest and physical development only. True. But learning to use a typewriter is more fun than work for a youngster. And he'll return to school with fingers that can keep pace with the racing thoughts of youth - not chained to the creeping progress of his pencil. For, the greater speed and ease will free his mind for thinking rather than writing". The next picture shows a girl typing away at home, a sly smile on her face as she types away. "How Do We Know that a Portable typewriter can do these things for your youngster? By tests in the nation's schools and colleges which show that students who use typewriters average 17% more written work - make 75% fewer mistakes in English - and average 10% to 30% higher grades in many subjects than those who use longhand alone". The next picture shows a boy being complimented by his parents as the text asks "Should A Graduation Gift Reward - Or Prepare?. A Royal Portable is the one gift that does both. For a knowledge of typing is invaluable in dozens of occupations...and can be a career in itself. The remarkable "Self Teacher" - a device with which even grade-school youngsters learn the touch system in a few hours - comes with every Royal Portable". The last text wants to know "But Which Portable? One make is really a standard office typewriter - in almost everything but size. This is the Royal Portable. It has a keyboard just like that on a full-sized typewriter - plus these famous "big-machine" features: MAGIC*Margin (just flick the lever to change margins)...Touch Control (adjusts a key tension to your individual touch)...Bobless shift (the carriage doesn't clatter and jump up when you shift)...and many others".
April 28, 1941
Life magazine
1
$8.50
View
Office Machine 55

Royal
Black and white 9 1/2" x 12" ad for Royal Portable Typewriters shows a father and son fishing in a row boat in the middle of a small lake. The ad headline explains this is "What a Father owes his son in August" and has a photo of the Portable Typewriter and mentions six features worth discussing. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
July 28, 1941
Life magazine
0
$8.00
View
Office Machine 10

Temporarily
Sold Out

Royal
Black and white 9 1/2" x 13" wartime ad. The ad has a drawing of a police officer running and yelling "Stop!" at a man in a suit who is trying to repair his faulty typewriter. The ad text talks about how important these office machines are to the war effort and they should be repaired by professionals to make sure they are always working well. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 31, 1943
Life magazine
0
$8.00
View
Office Machine 15

Temporarily
Sold Out

Royal
Black and white 9 1/2" x 13" ad for the reliability of the Royal Typewriters. The ad has a storyline with two secretaries talking at the office. The one, who doesn't have a Royal Typewriter, is constantly having to repair hers while the one with a Royal spends her time working as a secretary and not as a mechanic. The ad headline has the girl without a Royal asking the other girl "How can the boss expect a nice girl to do such things!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 30, 1945
Life magazine
0
$8.00
View
Office Machine 22

Temporarily
Sold Out

Royal
Black and white 9 1/2" x 12 1/2" ad for their Royal Portable Typewriter. The ad has several photos of the machines in use and one photo where important details are pointed. The ad headline asks "Did you miss these chances?...your child doesn't have to!" and the ad text contains prices for the two most popular models. This ad is larger than my scanner bed so the outer edges of the ad are not visible in the scanned view.
April 29, 1946
Life magazine
1
$8.00
View
Office Machine 9

Royal
Full color 9 1/2" x 13" ad for their new Royal Portable typewriter. The ad headline calls it "The easiest-writing portable ever built!". This ad is larger than my scanner bed so the outer edges of this ad will not be visible in the scanned view.
April 23, 1951
Live magazine
1
$8.00
View
Office Machine 11

Royal
Full color 9 1/2" x 12 1/2" ad for their Electric Typewriters. The ad has a picture of one of their units with an empty plaid glove touching one of the keys and the headline asks "Why does this empty glove promise you more work per typist?" The text explains that this glove only weights two ounces and it supposedly takes less weight than that to activate any key, other than the carriage return key. The text continues by asking you to imagine how much more work your office staff will actually accomplish by having these labor-saving pieces of equipment available. .
December 1955
Fortune
1
$8.00
View
Office Machine 37

Royal
Full color 10" x 14" ad that asks you the perplexing question "Why does this empty glove promise you easy going". There is a picture of one of their current models sitting there with a plaid glove perched just over the "Shift" key. The text explains it by saying "Two ounces is the weight of this empty glove. And it takes just a little less weight than that to press down one key of the new Royal Electric". They claim that it is 13 times easier to do familiar jobs such as these on this unit than it is on a non-electric typewriter. You are urged to make a call to your Royal Representative.
January 9, 1956
Life magazine
1
$8.00
View
Office Machine 44

Royal
Black and white 9 1/2" x 13 1/2" ad for their Royal Standard Typewriters. The ad has a picture of a roadster with a flat tire as seen from behind. There is a couple sitting in the car and the lady has leaned over and is kissing the man on the right cheek while the headline says "Once you've tried it, you'll never give it up". The ad then says ""I love you" are the words you'll probably say, when you type on the new Royal Standard. Try its touch. Light and easy, isn't it. Now, tabulate a bit...with a simple twist of the wrist. Or set margins. Click! That's all you do with Royal's famous "Magic" Margin. Try every control key. Easy, aren't they? They were built with you in mind. Royal planned it that way. Royal Standard Typewriters are preferred 2 1/4 to 1 by people in business who type. Royal Standards are rugged. They take less time out for repairs. So, how about a free trial? Your Royal Representative will be glad to bring a new Royal Standard to the office. This typewriter comes in six beautiful colors. Ask your Royal Representative to show you all six, so you will have a chance to select the color you like best. They are all beauties. But we warn you...once you're tried it, you'll never give it up".
March 19, 1956
Life magazine
3
$7.50
View
Office Machine 26

Royal
Full color 9 1/2" x 13" ad for their Electric Typewriters. The ad, which seems ahead of it's time, has a picture of one of their typewriters, floating in a green and purple box that is sitting in the middle of a field of unmown grass. The text asks you to consider their claim of being the "world's most brilliant writing machine" as not being a boast but instead an honest challenge. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 7, 1960
Life magazine
1
$7.50
View
Office Machine 25

Royal
Black and white 9 1/2" x 13" ad for their Royalite Portable Typewriter. This ad has a picture of this handsome typewriter under a quarter with a graduation cap on it. Under the quarter are the words "Smart money buy" and under the typewriter are the words "a rugged Royal for only $49.95". The text lets the readers know that this unit has many of the same features as the full-size units and comes with a carrying case too. In the lower part of the ad is a picture and some information for the Royal Signet which had a price of $59.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
November 2, 1962
Life magazine
1
$7.50
View
Office Machine 28

Royal
Full color 9 1/2" x 13 1/2" ad for the Royal Electress Typewriter. This ad starts off with the headline saying "The Royal Touch" and then goes on adding "For offices, it means the most easy-going, self-reliant, sweet-typing, pace-setting, money-saving, sumptuous-looking, typist-indulging electric typewriter ever built". Next, there is a picture of this amazing thing with a caption saying that it has "Every feature that top executives' secretaries want - and then some". Below this are three pictures of ladies, presumably secretaries, who are looking very happy and very at ease. Then comes the text: "The Royal Electress. You can take the light and easy Royal Touch for granted. Because we don't. Before a Royal Electress leaves us, every part and every action is tested, checked...then checked again. The key dip has rhythm. Permanent rhythm. The Magic Monitor Control works like a charm. Type lines up neat and sweet. The Royal Touch is what every manufacturer of electrics strives for. Only the Royal Electress has it".
November 6, 1964
Life magazine
1
$7.50
View
Office Machine 54

Royal
Full color 9 3/4" x 13 1/2" ad that is for The Royal Touch on their Electric Typewriters. The ad heading states "The Royal Touch. For offices, schools or homes, it's the most easy-going, self-reliant, sweet-typing, money-saving, good-looking Royal family of electric, manual and portable typewriters" and there are three smiling ladies standing there, very much in favor of what was just said. The ad claims that we should "Ask the girls: students, top executives secretaries, professional women. They'll tell you they can always spot a Royal by the touch. The Royal Touch on electrics, manuals and portables is light, responsive, smooth, nimble. Uniquely so. Behind that Royal Touch are 60 years of engineering and manufacturing experience. And a testing program that's rigid and rigorous. Before any Royal typewriter goes out into the world (whether it's the full-featured Empress Manual or a sturdy Royal portable, every part and every action is tested, checked - then checked again. When you buy a Royal, you can be sure it'll have that light and easy touch...the one and only Royal Touch".
January 22, 1965
Life magazine
1
$7.50
View
Office Machine 56

Royal
Full color 9 1/2" x 13 1/2" ad for the Royal Safari Portable Typewriter. The ad headline mentions "The Royal Touch" and says that "In a portable typewriter, it means the easiest-to-use portable you can give for Graduation". The ad mentions some of the features this portable has, you can "Snap and click! You've changed a smudgeproof ribbon", you can "Press and zing! You've set a margin" and you can "Push and zip! You've set a column". The text says that "These are the rapid sounds of the Royal Safari, the portable with the automatic features of Royal's office typewriter. Conveniences that make schoolwork go faster, easier, livelier. They're all part of the Royal engineering ingenuity - The Royal Touch - You'll find in every Royal portable. Precision portables. Rugged portables with a 5-year guarantee. Royal is preferred among students. What better gift to send your graduate back to school with, to help earn better grades? See the Royal Parade, too with tabulator feature of higher priced portables. Prices start at $53.50, tax included".
May 14, 1965
Life magazine
2
$7.50
View
Office Machine 31

Royal
Full color 9 1/2" x 13 1/2" ad for their Portable Typewriters. Pictured is a Safari model under the headline urging you to "Go back to school with the world's most popular portable". This ad promotes a tie-in with the Kodak company because when you bought one of these typewriters it offered you the chance to buy a genuine Kodak Instamatic Camera outfit "for only $8.95". The text in this ad talks just as much about the capabilities and features of the Kodak Hawkeye Instamatic F Camera as it does about the Royal Portable Typewriters.
September 10, 1965
Life magazine
2
$7.50
View
Office Machine 32

Royal
Black and white 9 3/4" x 13 3/4" ad that is for the Royal Portable Typewriter For College Kids. The top headline says that "To the six parents whose children are competing for college: - here's why you should invest in a Royal Portable now". There is a picture of a college class with ten or so students working on a test and a teacher answering a question for one of them. The text tells us that "If your child is an average student, his chance for the college of his choice are getting slimmer each year. What can you give him to help him excel? Guidance and understanding, certainly. And according to recent research findings, a Royal Portable Typewriter. A Royal helps improve a teen-ager's schoolwork in many ways. It helps him organize his thoughts, increases his word facility. As he begins to see his homework and his term papers typed neatly in black and white, he begins to catch simple errors he might have missed. And because a new Royal is a kind of tool, status symbol and fun gadget rolled into one, a youngster just naturally spends more time with it - and with his homework. In fact, tests conducted at Boston University, Columbia, and the University of Illinois proved that using a Royal Typewriter improves word skills, stimulates creativity, and has a "generally faavorable effect upon academic achievement". So give your teenager the Royal of his choice, and help his start working toward the college of his choice". The text continues on with more items of interest and has a coupon for a "Free Book On Effective Study" available.
October 14, 1966
Life magazine
1
$7.50
View
Office Machine 49

Royal
Full color 10" x 13 3/4" ad that is for their Royal Ultronic Electric Typewriter. Pictured at the top of the page is this typewriter, looking very automatic and with enough switches to do almost anything. The caption under is says that you should "Give your teenager one of the Automatic Royals. It can help smart kids make honors, and every kid improve his grades". The text claims "That's not an opinion, that's a fact. Recent tests conducted at Boston University, Columbia, and the University of Illinois prove that using a typewriter helps "improve general academic achievement, reading comprehension, and both the quality and quaity of written work". And Royals give students more of these educational values because Royals are more automatic than other typewriters. A Royal lets your student better concentrate on the schoolwork instead of the typing. For better schoolwork. The new all-electric Royal Ultronic has an electric carriage return that moves at the touch of a key. (We dare you to find it on any other personal electric!). The Royal Ultronic has six other fully-electric controls which make typing almost automatic. The Royal Ultronic is not just electric. It's all electric. It's surprising how automatic the Royal "manuals" are too. Take the Safari with exclusive Magic Margin...or the smart Parade with many office-typewriter features...or the compact, rugged Royalite. Royals start at $49.95. (The Royal Ultronic is $199.50; it's a pretty special typewriter for the pretty special student - and for every member of the family)".
May 26, 1967
Life magazine
1
$7.50
View
Office Machine 47

Smith-Corona
Black and white 9 1/2" x 13" ad for their Office and Portable typewriters. The ad has a photo of cowboy star Gene Autry sitting on the desk of script writer Betty Burbridge as they discuss story lines. The ad headline claims that "Gene Autry's script writer typed her way to the top!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 27, 1941
Life magazine
1
$8.00
View
Celeb Male 92
/ Office Machine

Smith-Corona
Black and white 9 1/2" x 13 1/2" ad for their Typewriter Service. There is a picture of a very confused man with a disassembled typewriter in the table in front of him and he is holding a part in his hand with a look of "What is it?" on his face. The headline urges "...better let us do the fixin' Mr. Potts!" and proceeds to explain how precise and complicated the modern typewriter really is. After urging all users to send their machines in to Smith-Corona to be repaired it also mentions that Uncle Sam needs 600,000 typewriters to aid their war effort.
October 26, 1942
Life magazine
1
$8.00
View
Office Machine 38

Smith-Corona
Black and white 9 1/2" x 12" wartime ad for how much using a quality machine like a Smith-Corona Typewriter makes a day at the office easier to handle. The ad features a photo from behind of a young lady using her flying fingers on a L.C. Smith machine. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
April 30, 1945
Life magazine
1
$8.00
View
Office Machine 21

Smith-Corona
Black and white 9 1/2" x 12" ad for their new Typewriter. The ad has a drawing of this model with several tabs showing new features. The ad headline asks the question "Which type are you?" and illustrates how this machine can benefit all types. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 21, 1946
Life magazine
1
$8.00
View
Office Machine 14

Smith-Corona
Full color 9 3/4" x 13 3/4" ad for the Smith-Corona Portable Typewriters. This is a very holiday-related advertisement with a large photo of a red Christmas ball in the picture with a view of a Smith-Corona Typewriter appearing, case and all, in the center of the ball. The ad says that this is "The world's first and fastest portable * only $1.25 a week". Boy, it gets you wising that everything was that cheap now!
November 19, 1956
Life magazine
1
$8.00
View
Office Machine 62

Smith-Corona
Full color 9 1/2" x 13" ad for their new Galaxie Typewriter. The ad has a close-up photo of a Galaxie with a red body and several drawings of people using different color portables. The ad headline says "Give the Smith-Corona Galaxie...new in style, speed, spirit!". This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 14, 1960
Saturday Evening Post
1
$7.50
View
Office Machine 19

Smith-Carona
Three color 7 1/2" x 10 1/2" ad for their Portable Typewriters that were available and suggested for Christmas. The ad headline warns that "Most Christmas shoppers think portables are pretty much alike...until they look for one with a 5-year guarantee. (Look no further than Smith-Carona)". The ad has pictures of the Corsair which it calls a heavy-duty lightweight, the Sterling which it claims is full-featured with trim styling, the Galaxie which it claims is the world's fastest manual portable, the Coronet which is the world's first electric portable and the Poweriter which has portable electricity.
December 6, 1963
Time magazine
1
$7.50
View
Office Machine 23

Smith-Corona
Full color 9 3/4" x 13 1/2" ad for the Smith-Corona Figurematic. This ad starts out with the word "Incredible" emblazoned across the top of this ad. Then it says that "Now you can add + subract - and multiply x electrically at home or office...for less than $90.00". Amazing. Below this is a version of the Figurematic sitting there with further examples on either side. On the left side it says that you could "Use Everywhere. At home, office or retail store. This 8 lb. portable is set in its own carrying case - travels anywhere". On the right side it calls it a "Full-duty electric...10 keys add, subtract, multiply instantly, total up to 999,999.99. Perfect for office, home, or retail store. Saves time - insures accuracy".
May 15, 1964
Life magazine
1
$7.50
View
Office Machine 50

Smith-Carona
Full color 9 1/2" x 12" ad for the Smith-Corona Portable Typewriters. The ad has a picture of one of their typewriters with a Red (Brown) Fox sitting behind it holding it's electric cord in it's mouth. In a takeoff of the sentence that contains all of the words of the alphavet the headline claims "The quick brown fox has met his master. The speed of electric typing in a portable,,,and only Smith-Carona makes one". The ad talks about the sturdy construction of these units and the full five-year guarantee. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
May 22, 1964
Life magazine
1
$7.50
View
Office Machine 24

Smith-Corona
Full color 9 3/4" x 13 1/4" ad for the Smith-Corona Portable Typewriters. This is a cute ad, showing a Smith-Corona Galaxie II Typewriter with a tox slyly sitting behind it while wearing a Santa Claus hat. The text wants you to "Be foxy. Give a Smith-Corona portable with a jeweled main bearing (first in any typewriter), changeable type, an all-steel frame, a five-year guarantee and 26 other exciting features. It's a gem".
November 27, 1964
Life magazine
1
$7.50
View
Office Machine 53

Smith-Corona
Black and white 9 3/4" x 13 1/4" ad that is for the Smith-Corona - First Electric Portable Typewriters. This ad has a picture of this amazing typewriter, there under the headline "Smith-Corona - Electric fingers". The smaller headline says that it is "The portable that makes all your hours of typing easier, faster". Looking at the ad text, it asks if you are "Still writing longhand? Try our new Smith-Corona electric portable. And watch your fingers fly. Almost as fast as you can think. You'll be amazed how good you can be. Dash off longer letters. Breeze through executive reports. If you're a student, write letter-perfect themes. With our 5 automatic repeat actions, one light tap ripples off a line of....'s, ----'s, _____'s, xxxx's or XXXX's. You can power-space like lightning. And, with our special Changeable Type Bars, you don't have to stop and write in math, language and other symbols by hand. The price makes a Smith-Corona electric even more portable. You'll want to carry one right home. And do all your writing almost as easily as using the telephone. Except your fingers do the talking".
March 10, 1967
Life magazine
1
$7.50
View
Office Machine 51

Smith-Corona
Black and white 9 3/4" x 13 3/4" ad that advertises the Smith-Corona Electric Portable Typewriter. This is an interesting ad, showing a lady wearing a dress, sitting on a suitcase and typing on a typewriter that is sitting on her lap and plugged into an outlet by her feet and the headline says "miniwork". The ad tells us that "Miniwork is efficient work. The kind of effort that can help your teenager work less to learn more. The work of the world's first electric portable typewriter. A Smith-Corona Electric Portable can help your teenager become a better student at least seven ways. It can help her write twice as fast. Improve her spelling. Increase her reading speed. Encourage neatness. Stimulate her creative writing. Build her word power. And, because it's fun to use, motivate her to want to do better (or him). The Smith-Corona Electric Portable is an age ahead of ordinary manuals. A learning tool tuned to the world we live in. Because electricity does the work, it makes learning to type almost effortless. Because it's portable, it's the natural choice of tomorrow's hard-working campus crowd. It's so easy to go to college".
November 24, 1967
Life magazine
1
$7.50
View
Office Machine 52

Smith-Corona
Black and white 10" x 13 3/4" ad that wants you to buy a Smith-Corona Portable Typewriter. The ad starts out with the headline saying "Learn to type - free when you buy a '68 Smith-Corona Portable" and, below this, it shows the typewriter along with typing courses that you would get with the typewriter. The next headline says that "It's easy - with our 10-day Touch-Typing Course". Then, the text tells us that "This is our Coronet Electric Portable. It's a fully-equipped electric at an economy price. Shown with it is the Smith-Corona 10-Day Touch-Typing Course. Five LP records along with a book if illustrated instructions that make learning to type easy. Until June 30, this course is yours free with any Smith-Corona Portable, except the Corsair. Think about it: if you buy another brand of typewriter, all you get is a typewriter. Buy a Smith-Corona and you get a typewriter and typing lessons. All for the price of a typewriter. No matter what portable you choose - from our economy manuals to our top-of-the-line electrics - you'll be getting a typewriter that's built to run smooth and easy. Built to last. And from now until June 30, the 10-Day Touch-Typing Course is yours for the asking at all participating Smith-Corona dealers. Stop in soon and take a look at some good portables. A Smith-Corona Portable can put you on the road to easy typing".
May 24, 1968
Life magazine
1
$7.50
View
Office Machine 48

Smith-Corona
Black and white 9 3/4" x 13" ad for the Smith-Corona Typewriters and they say that if you "Surprise him with a Smith-Corona in December and he may surprise you with better grades in June". The picture in the ad shows a Christmas tree with a Smith-Corona standing alone under it. The ad says that "After the holidays, your teenager faces a mighty rough year. That's when a Smith-Corona can start looking like the greatest Christmas present ever. With our electric portable, for instance, he can learn to type twice as fast as writing by hand. His spelling can improve, too. (A typed word that's misspelled just begs to be corrected.) But, you ask, why should I get a Smith-Corona. "Because all typewriters are not the same, that's why. We invite you to...compare a Smith-Corona against any other typewriter to prove it. Compare durability, portability, features. Compare years of experience in actually "making" typewriters (especially electric portables). The phrase at the end of the ad speaks volumes, "We think we make better students. We know we make better typewriters".
December 10, 1971
Life magazine
1
$7.50
View
Office Machine 45

Smith-Corona
Black and white 7 3/4" x 10 3/4" ad for their XD 6500 Electric Typewriter. The ad has a small picture of the unit and a larger picture on the AutoSpell button with a feminine finger about to press it. The headline says "Introducint this year's hot button" and claims that "Nobody has a portable with a correction system this advanced. Nobody." The text explains how the Spell-Right II alerts you to the fact that you have made an error, kind of like a wife. It then checks the word against the built-in 50,000 word electronic dictionary and suggests what it feels is the correct spelling. It then mentions having an affordable price but really doesn't mention what it is.
August 25, 1986
Sports Illustrated
1
$7.00
View
Office Machine 35

Thermo-Fax
Black and white 8" x 11" ad that asks the question "White copies on a 'Thermo-Fax' Copying Machine?".
August 24, 1962
Time
1
$7.50
View
Office Machine 1

Thomas A. Edison
Black and white 9 1/2" x 13" ad for their Voicewriter. The ad shows us how a successful lawyer, unnamed, is able to have his practice grow and do his job better because of this time-saving device. There is a picture of him in court, pointing his finger at a lady sitting on the stand as he turns and addresses the jury. The headline claims that "The Voicewriter gives this successful lawyer extra hours, every day" and has five pictures of him being interviewed with the captions being the answers to questions. There is a picture of this unit sitting on a desk and the text says that you can slip it into your briefcase too.
April 30, 1956
Life magazine
1
$7.50
View
Office Machine 43

Underwood Sundstrand
Black and white 9 1/2" x 13 1/2" ad for their Adding-Figuring Machines. There is a picture of a young, blonde office worker using one of these machines as the tape full of calculations wraps around her head. The headline claims that "She lists 4,000 Bank Checks per Hour on an Underwood Sundstrand Adding Machine" and identifies her as Miss Evelyn Nelson who works for "a well-known banking institution". She is quoted as saying tht "Touch operation and speed listing come naturally on a 10-Key Underwood Sundstrand" and the text indicates that she was timed while doing 296 checks, "checks she had never seen before", and this was expanded to estimate 1.12 checks per second or 4032 checks per hour. The ad talks about the 3-Point Control which is 3 miracle keys that perform 6 important functions and claims "there is at least one model that is ideally suited to your requirements".
February 23, 1935
Saturday Evening Post
1
$9.00
View
Office Machine 34

Underwood
Black and white 9 1/2" x 12 1/2" ad for their TelExecutive which made it possible to provide your audiences with a non-rambling speech, unless you wrote it that way. This item, based on the teleprompters used on television, allowed you to "be a better speaker immediately". It shows a man using one as he gives a speech and the screen on which his large-print message is displayed is just below eyelevel so he can seem to be looking at the members of the audience. There is also a picture of the complete unit and the briefcase that it travels in and there is a coupon to be filled out to get information coming your way.
December 1955
Fortune
1
$8.00
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Office Machine 36

Victor
Full color 9 1/2" x 13" ad for the Cash Registers that they expanded their product line into. There is a picture of a cash register perched behind a row of food that is being rung up and the headline questions "What happens when 'the office machines company' enters your supermarket?" and answers by saying "You exit faster". The text talks about some of the improvements these machines offer and goes on to talk about some of the other fields that this company was getting into.
September 16, 1966
Life magazine
2
$7.50
View
Office Machine 30

Xerox
Full color 8" x 10 1/2" ad for their 1012 Marathon Copier. There is a man disguised as Leonardo da Vinci holding uup their 3 Year Warranty and claiming that "No other copier could duplicate this document". The unit is seen in the foreground of the picture and the text mentions several of the important features.
September 29, 1986
Sports Illustrated
1
$7.00
View
Office Machine 38










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