| HOME PAGE |
PAGE |
PAGE |
PAGE |
PAGE |
|
|
|
|
|
|
|
|
| Bekins |
Black and white 9 1/2" x 13 1/2" ad that lets you know just how special the men that drive the Bekins trucks really are. The picture shows a traffic light on a four lane road where a Bekins moving truck is stopped next to a man in a shiny Jaguar. The caption under the Jag, indicating the man in the driver's seat, says "The Harvard Law School graduates 1 out of 6 applicants". Under the Bekins truck the caption says that "The Bekins Driver School graduates 1 out of 10 applicants". The text begins by saying "We're not knocking Harvard" and then goes into detail about what they require of anyone who wishes to drive for Bekins. It talks about the experience and equipment needed before they can even start to be trained. That must be why they call themselves The Professionals. |
April 19, 1968 Life magazine |
1 |
$7.50 |
View Moving 1 |
|
| Bekins |
Black and white 9 1/2" x 13 1/2" ad that urges you to use Bekins because the customers are given a Free Expression of Appreciation or Revenge or F.E.A.R. The ad has a picture of a classroom filled with Bekins employees in their uniforms wincing because, "Bekins moving men are taught the meaning of F.E.A.R.". The text explains that, after each move, all customers are sent a F.E.A.R. card which they are encouraged to fill out with their honest opinions of the men who work for Bekins. All cards are requested to be filled out and returned to company headquarters where the comments will be placeed on the "permanent record" of the moving men. |
February 20, 1970 Life magazine |
1 |
$7.00 |
View Moving 2 |
|