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| Bekins |
Black and white 9 3/4" x 13 1/4" ad that is designed to have you call the Bekins Moving & Storage Company. This ad headline says that "Some people just don't take nasturally to moving" and the picture here seems to bear them out. The picture shows an old lady sitting very sternly in a rocking chair on her front porch. She has a very large cat sitting there with her and, oh yeah, I almost forgot, she is holding a rifle in her lap, just to convince people that she means business. The text says that "There's a little of her in every woman. Of course they all don't get a shotgun when asked to move, some just get hiccups. (The emotional experience of moving has an upsetting effect on almost everybody.) And Bekins moves over 1000 housewives daily. So it's very important to us, and to you, that we find drivers who can say the right thing at the right time. That's why out of every ten who apply for a contract with Bekins, nine get turned away. (Grunters go first.) And before they even apply they have to have at least one year's experience in the long-distance moving business. By the time a driver puts on our uniform, he is a dedicated career man. Trained in the Bekins way. And he realizes that no request is ridiculous when a woman is under the influence of moving. (Last February in Peoria we held up a van for an hour while everybody dug up tulip bulbs.) So whatever your problems, don't let the thought of moving scare you into staying. The Bekins Professionals are available. And since the rates of all long-distance movers are the same, we don't charge extra for their services. If they cure her hiccups, it's on us". |
March 24 & May 26, 1967 Life magazine |
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$7.50 |
View Moving 3 |
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| Bekins |
Black and white 9 1/2" x 13 1/2" ad that lets you know just how special the men that drive the Bekins trucks really are. The picture shows a traffic light on a four lane road where a Bekins moving truck is stopped next to a man in a shiny Jaguar. The caption under the Jag, indicating the man in the driver's seat, says "The Harvard Law School graduates 1 out of 6 applicants". Under the Bekins truck the caption says that "The Bekins Driver School graduates 1 out of 10 applicants". The text begins by saying "We're not knocking Harvard" and then goes into detail about what they require of anyone who wishes to drive for Bekins. It talks about the experience and equipment needed before they can even start to be trained. That must be why they call themselves The Professionals. |
April 19, 1968 Life magazine |
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$7.50 |
View Moving 1 |
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| Bekins |
Black and white 9 3/4" x 13 3/4" ad for the Bekins Moving Company. Over a picture that shows a man in desperate fear and apprehension is the heading that "Bekins introduces a new incentive plan for moving men: F.E.A.R.". The ad text then says that "F.E.A.R. (Free Expression of Appreciation or Revenge) is an extension of the golden rule - you do unto him like he did unto you. After we've moved you, we send you a F.E.A.R. card. On which you can express yourself freely about your move. If a Bekins man barks at your dog, complain. If the eggs you left in the refrigerator arrive intact, congratulate us. The F.E.A.R. card returns straight tou our management. We keep a highly active file on every Bekins man. If he's good, we let him know. If he's not, we tell him to get better. Fast. In case you think we're a rotten bunch to work for, we should tell you that our men don't agree. After all, they're professionals. We give them the toughest training in the business. But if, in spite of this, one of us fails you, you can now get swift and personal revenge. A Bekins man has nothing to fear but F.E.A.R. itself". |
October 10, 1969 Life magazine |
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$7.50 |
View Moving 4 |
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| Bekins |
Black and white 9 1/2" x 13 1/2" ad that urges you to use Bekins because the customers are given a Free Expression of Appreciation or Revenge or F.E.A.R. The ad has a picture of a classroom filled with Bekins employees in their uniforms wincing because, "Bekins moving men are taught the meaning of F.E.A.R.". The text explains that, after each move, all customers are sent a F.E.A.R. card which they are encouraged to fill out with their honest opinions of the men who work for Bekins. All cards are requested to be filled out and returned to company headquarters where the comments will be placeed on the "permanent record" of the moving men. |
February 20, 1970 Life magazine |
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$7.00 |
View Moving 2 |
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| Mayflower |
Black and white 9 3/4" x 13 3/4" ad for Mayflower World-Wide Movers. This ad has a photo of a Mayflower man working hard, packing all of the dishes, cups and bowls the household has, while a young lady, is sitting there and watching this man as he toils away. The ad headline says that you should "Let us give your belongings this kind of care when you move". The ad then tells us that "We wrap each piece of glassware individually in clean white paper, for instance, and nest it inside a carton specially designed for this purpose. And we use soft corrugated sheets to protect your plates. In fact, we use special Mayflower methods and materials to pad, pack, and protect every item you own. Call us...we're in your Yellow Pages". |
November 14, 1969 Life magazine |
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$7.50 |
View Moving 5 |
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| Mayflower |
Black and white 9 3/4" x 13" ad for Mayflower World Wide Moving Company. Pictured in this ad is a man who is taking care to wrap several old wooden horses in order for them to be moved. As the headline claims, "Horses require gentle care. Especially when they get to be 1200 years old". The text tells us that "These hand-carved horses date all the way back to the Chinese T'ang Dynasty. And they're still in good shape, traveling within the United States, thanks in part to the gentle care of the moving men from Mayflower. The owner of these horses called in Mayflower for some very special reasons. First, Mayflower has more than 45 years of experience. So they've learned to anticipate the problems that could occur in moving objects such as these. Second, Mayflower has a reputation for extra care. They packed, crated and handled each wooden horse as if it were delicate chinaware. As a result, each horse arrived without a scratch. Unchipped. And right on schedule. With this kind of care, they'll probably be around for another 1200 years. Because extra care is part of every Mayflower move. And because next to you, Mayflower cares most about your things". |
October 1, 1971 Life magazine |
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$7.50 |
View Moving 6 |
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