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| 1965 Yamaha |
Black and white 9 3/4" x 13 1/2" ad that advertises the 1965 Yamaha. This ad says that "This is why Yamaha is the Greatest Going" under a view of the left-side of the handlebar of one of these. Below this is a picture of a couple, in matching shirts, driving along on the edge of a lake past a pier of a lot of sailing ships. The ad text says that "Whey you want to quietly jet away from it all, head for Yamaha country - and take a friend. The Yamaha Rotary Jet 80 is just for fun - and the Going's Great". It then shows a picture of the right side cover stating that the "Yamaha's Revolutionary Oil Injection System cuts down on oil consumption and gives you a perfect RPM-controlled blend of gas and oil, with no messy pre-mixing by hand". It then shows the front wheel and it says "Yamaha's Big, Waterproof, Dustproof Brakes let you scramble over dusty back roads, or even ford streams, and still stop safely. Yamaha is the winner of the Auto and Motor Sport Magazine Safety and Engineering Award". Next, it shows a picture of the left-side shifter being shifted as it claims that this is the "Smoothest Shift Going - Yamaha's advanced engineering features give you positive, effortless power in every gear - at all speeds. You get smooth shifting all the way". Next, it has a picture showing the "New Rotary Valve Fuel Intake lets your engine keep more of the fuel mixture under pressure right up to the moment of combustion. You get more power, greater efficiency and gas economy. Jet out and go with Yamaha". |
May 14, 1965 Life magazine |
2 |
$7.50 |
View Yamaha 24 |
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| 1965 Yamaha |
Black and white 9 3/4" x 13 1/2" ad that is for the 1965 Yamahas. This ad starts off with the headline claiming that "This is why Yamaha is the Greatest Going" and it has a picture of one from the front, in the center of the ad. On either side it has three pictures and descriptions of what each show. On the left, the first one is of the back half of the left side of the engine and it says the "New Rotary Valve Fuel Intake lets your engine keep more of the fuel mixture under pressure right up to the moment of combustion. You get more power, greater efficiency and gas economy". The second picture shows a man shifting gears with a description "Smoothest Shift Going - Yamaha's advanced engineering features give you positive, effortless power in every gear - at all speeds. You get smooth shifting all the way". The last picture on the left shows a man sitting on his Yamaha while a girl is looking on and the description says that "When you want to quietly jet away from it all, head for Yamaha country - and take a friend". The top picture on the right shows a man pointing down to the "Yamaha's Revolutionary Oil Injection System cuts down on oil consumption and givcs you a perfect RPM-controlled blend of gas and oil, with no messy pre-mixing by hand". The second picture has a view of the front wheel splashing water as it is being driven and, it tells you that "Yamaha's Big Waterproof, Dustproof Brakes let you scramble over dusty back roads, or even ford streams, and still stop safely". And the final picture shows a man wearing somewhat of a costume and waving a checkered flag and, it says, that "Every Yamaha is Race-Bred". |
July 16, 1965 Life magazine |
1 |
$7.50 |
View Yamaha 33 |
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| 1965 Yamaha |
Black and white 7 3/4" x 10 1/2" ad with photos of their Rotary Jet 80 (YG-1SK) and Big Bear Scrambler 250 (YDS-3C) models. Also shown in the ad is actress Annette Funicello holding a monkey and mentions the new movie from Disney The Monkey's Uncle. The headline says "Yamaha - more fun than a barrel of monkeys!" and claims that "All Yamahas have hearts of 'go'". |
August 1965 Playboy |
1 |
$8.00 |
View Yamaha 13 / Funicello |
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| 1966 Yamaha |
Full color 9 1/2" x 12 1/2" ad for the Newport 50 and the Premier Twin Jet 100 motorcycles. The ad has several pictures of young girls riding several different models of these popular motorcycles and the ad mentions a price of $219 for the Newport 50 which has the ability to run 200 miles per gallon of gas. The ad headline asks you to "Discover the Swinging World of Yamaha" and the text claims that with one of these you can "Make like Columbus". It also mentions that Yamaha makes "a dozen great superbikes", |
April 15, 1966 Life magazine |
2 |
$7.50 |
View Yamaha 18 |
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| 1966 |
Black and white 7 3/4" x 10 1/2" ad that highlights their Newport 50 and their Campus 60. The larger photo shows a woman in a dress happily driving a Newport 50 and there is a smaller photo of a Campus 60 parked by a gentle stream as the couple that supposedly drove up on it walk nearby. The headline urges you to "Discover the swinging world of Yamaha" and the text talks about how these are at home on "City street...country lane...forest trail". The text mentions a price of $219 for the Newport 50 and $285 for the Campus 60 before reminding you of the success that Yamaha has had on the racing circuit. |
September 1966 Cycle World |
1 |
$7.50 |
View Yamaha 30 |
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| 1966 Yamaha | Full color 7 3/4" x 10 3/4" ad shows four different small models. The headline says "Discover the Swinging World of Yamaha". |
May 1966 Playboy |
1 | $7.50 | View Yamaha 5 |
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| 1966 Yamaha |
Full color 7 3/4" x 10 3/4" ad with several photos of people enjoying life with their Yamahas. The ad headline claims that you should "Discover the Swinging World of Yamaha". |
July 1966 Playboy |
0 |
$7.50 |
View Yamaha 14 |
Temporarily |
| 1966 Yamaha Riverside 60 |
Full color 9 3/4" x 12 1/2" ad has a photo of actor Dean Jones and actress Dorothy Provine sitting on a Red Riverside 60 on the set of the Walt Disney movie, That Darn Cat. The ad headline identifies this scene as "8:10 A.M. 'Making a grand entrance is very important.'" This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 16, 1965 Look magazine |
1 |
$7.50 |
View Yamaha 15 / Celeb Male |
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| 1966 Yamaha Campus 60 |
Full color 7 1/2" x 10 1/4" ad that implied that to have one of these was all you needed to make yourself a "Big Man On Campus". The ad has a picture of a young man driving his Red Campus 60 along the beach with a very happy young lady on the back. There is also another picture of another young man who has driven his Blue Campus 60 up to an outside area where a group of energetic young people are dancing away to the evening's music. The ad headline asks you to "Discover the swinging world of Yamaha" and the ad text mentions some of the features of this vehicle, claims up to 200 miles per gallon and gives a purchase price of $285. |
September 1966 Playboy |
1 |
$7.50 |
View Yamaha 20 |
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| 1967 Bonanza 180 |
Black and white 7 1/2" x 10 3/4" ad for their All-New Bonanza 180. There is a picture of this motorcycle parked next to a small airplane while an attractive lady is having elaborate attention paid to her by a casually dressed male. The headline urges you to "Start something new!" and the text tells some of the features of this, one of the 7 new models that Yamaha had come out with this year. It mentions the Five-Speed transmission, the 21 BHP at 8000 RPM, the waterproof brakes and the candy-tone colors available. |
May 1967 Playboy |
1 |
$7.50 |
View Yamaha 25 |
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| 1968 Yamaha 125 Twin Scrambler |
Full color 7 3/4" x 10 3/4" ad for one of the Seven Exciter models that Yamaha was offering this year. The picture in the ad shows a young couple in bathing suits standing at the beach behind their Yamaha 125 Twin Scrambler. The first line of the text claims that "Things happen when a cool operator, a warm chick and a hot Yamaha get together". There is more information in the ad about the specifics of this model of Yamaha and a ticket stub urges you to see the movie Rosemary's Baby which will allow you to "See Yamaha in Action". The text assures you that if you tell your Yamaha dealer what you have in mind, "He'll understand". |
April 1968 Playboy |
1 |
$7.50 |
View Yamaha 27 |
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| 1968 Grand Prix 350s |
Full color 7 1/4" x 10 3/4" ad that has a photo of a couple lying on top of each other in the grass as their bikes, a YR2-C and YR-2 are parked and waiting for them. The ad headline asks you to "Meet the Exciters!" and the text calls these two of the hottest new bikes on the street. It also gives specifications for both bikes and promises that they are at your dealer's now. |
May 1968 Playboy |
1 |
$7.50 |
View Yamaha 12 |
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| 1968 Yamaha 180 Street Scrambler |
Full color 7 3/4" x 11" ad for the 1968 Yamaha 180 Street Scrambler. This ad features a photo of a park with a Yamaha parked on a little hill. Below it are, probably the riders, a couple lying on the ground with the lady running her fingers through the guy's hair. Just above the bike are two older teenage girl beating on an instrument and singing as the headline asks us to "Meet the Exciters". The ad says to "Expect action with Yamaha's virile new "twin," the 180 Street Scrambler. This one was built to seperate the men from the toys - at a price that won't bruise the tenderest budget. The doll you're dallying with may not understand talk such as 5-port power, constant mesh 5-speed gearbox and automatic oil injection. Then again she may. But after you've got her there on your 180 - who wants to talk". |
July 1968 Playboy |
1 |
$7.50 |
View Yamaha 32 |
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| 1969 250 Street Scrambler DS6-C |
Full color 7 1/2" x 10 3/4" ad for this versatile machine. The ad shows two views of this bike, one with a rider flying past the camera and the other a very clear side-view of one that is parked. The text starts by challenging you to "Discover Performance" and mentions a few of the exciting sensations that "a trip to the store" will present. It mentions a few of the features such as five-ports in the engine to go along with the 5-speed transmission and tries to seal the deal by name-dropping the fact that this engine swept Daytona last year. |
June 1969 Playboy |
1 |
$7.50 |
View Yamaha 26 |
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| 1970 90 Enduro HT-1 |
Full color 7 3/4" x 10 3/4" ad for their Superlight Dirt Bikes. The bottom picture shows, against a black background, one of these bikes with a Gold paint scheme. The top picture shows two men slogging their way through a muddy and hilly trail, past trees and around curves. The caption says that "Last time it took you two days to get to the river...this time you'll make it by sundown." The text mentions the amazing weight of 187 pounds and some of the features that give it the ability to go fast and far. It also mentions that one of the two bikes in the top picture is a 100 Trailmaster L5-TA. |
April 1970 Playboy |
2 |
$7.00 |
View Yamaha 29 |
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| 1970 DT-1C Enduro 250cc |
Full color 7 3/4" x 10 1/2" ad for the bike that fits the statement, It's a Better Machine. There is one picture that shows two bikes riding across the top of a rise with one of them pulling a wheelie as the sun sets behind them. The other picture is a side-view of a clean, shiny bike parked against a black background. The text talks about the features of this bike and mentions that, in the first picture, the bike pulling the wheelie is a DT-1C and the other is a AT-1B 125 Enduro. |
May 1970 Playboy |
2 |
$7.50 |
View Yamaha 31 |
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| 1970 350 street R-5 |
Full color 8" x 11" ad with photos of this bike being ridden and parked with a black background. |
July 1970 Playboy |
1 |
$7.00 |
View Yamaha 2 |
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| 1970 360 RT-1 Enduro |
Full color 7 3/4" x 10 3/4" ad for, what the ad refers to as, a Super Dirt Bike. There are two pictures of this bike; the bottom picture show it as you will see it in the showroom, parked, upright, shiny and quiet. The second picture shows how it will look with you riding it, climbing hills covered in a loose material with you in command. The headline claims that "You lay that baby right down on the peg and nail it. Great Hairy Ned!" and the text mentions the features designed into this bike that any avid dirt rider would want. |
June 1970 Playboy |
1 |
$7.00 |
View Yamaha 28 |
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| 1971 Yamaha Enduros |
Full color 7 3/4" x 10 1/2" ad that features a photo of a 125 AT1-C. The ad headline states that "When you're up to your skidplate in mud, the last thing you need is a gearbox designed to win Daytona". |
January 1971 Cycle World |
1 |
$7.00 |
View Yamaha 6 |
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| 1971 Yamaha 650 Street XS1-B | Full color 8" x 11" ad says "Sometimes, Freedom is just knowing that it's there". The ad shows a dingy world where the only thing clear and vivid is a yellow Yamaha 650 Street XS1B parked in a parking spot by a high-rise building. The text talks about what freedom means when you still have to hold a job and concludes that owning one of these motorcycles may be able to help you attain it. |
April 1971 Playboy |
3 |
$7.00 |
View Yamaha 4 |
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| 1972 Enduros | Full color 7 3/4" x 10 3/4" ad that shows the various 125cc and 175cc Yamaha Enduros parked in a field that also contains two couples resting from a day's ride. The ad headline calls these motorcycles "The Great Getaway Machines." and the text describes the motorcycles and the fun that yor will be having with them | July & September 1972 Playboy |
3 |
$7.00 | View Yamaha 1 |
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| 1973 Yamahas |
Full color 8" x 10 3/4" ad that tells a story about how much owning a Yamaha can take over your life and gives an option to prevent a catastrophic ending to your story. The headline asks "Do you, Harold Hotdog, take this motorcycle..." and shows a picture of a man trying to carry a Yamaha into a hotel while the bellboy looks back with a look of concern. The text tells the story about how Harry bought a RD 350 and spent far too much time riding it to his wife's dismay. Harriet, his wife, looked into getting her own Yamaha and took the Yamaha Learn to Ride Safety Program for Women. Harry was too tied up in his own motorcycle to realize what she was saying and he just rode off in the middle of the conversation. Harriet took off and Harry married his RD 350 but rumors seem to indicate that the union was not completely happy. In the bottom right hand corner are four bikes that are labeled "Yamaha Models for Women" and they include the LT 3 100 Enduro, the RD 250, the AT 3 125 and the RD 60. |
October 1973 Cycle |
0 |
$7.00 |
View Yamaha 23 |
Temporarily |
| 1974 Yamaha MX100 and MX125 |
Full color 7 3/4" x 11" ad has a photo of Pierre Karsmakers running on the beach as part of his training for motocross racing. The ad headline says "A few words to beginning motocrossers, from a man who knows what he's talking about". |
August 1974 Cycle magazine |
1 |
$7.00 |
View Yamaha 8 |
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| 1974 Yamaha Trials Bikes |
Full color 7 3/4" x 10 3/4" ad for their 1974 Trials Bikes. The ad headline is "Introducing the first slow Yamaha" and they talk about the TY250 Trials and the TY80 MiniTrials. There is a picture of a pair of these bikes being ridden up a grassy hill and individual pictures of each of them. The text of the ad talks about the general details of these bikes then goes into more detail as it discusses them individually. |
January 1974 Cycle magazine |
1 |
$7.00 |
View Yamaha 19 |
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| 1974 Yamaha RD350 | Full color 8" x 11" ad shows a street RD350 and a racing Kenny Roberts with the headline quoting him saying "I've always raced Yamahas. I may be crazy but I 'm not stupid." The text talks about the financial rewards that Kenny Roberts made the previous year by racing Yamahas , how their 350's did against 750's at Daytona and Talledega and talks about some of the mechanical features on their motorcycles. | April 1974 Playboy & Cycle |
0 | $7.00 | View Yamaha 3 |
Temporarily |
| 1977 Yamaha XS750 | Full color 7 1/2" x 10 1/2" ad with a photo of a Red XS750 parked against a white background. The ad headline describes it as "The Yamaha XS750. It's not designed to meet your standards. It's designed to raise them." The ad discusses several features of this bike including the shaft drive. |
March 1977 Playboy |
0 |
$7.00 |
View Yamaha 17 |
Temporarily |
| 1979 Yamaha XS400 |
Full color 7 3/4" x 10 1/2" ad shows a bike parked against a dark background. The ad headline says they are "Introducing a wolf in wolf's clothing". |
April 1979 Penthouse |
1 |
$7.00 |
View Yamaha 11 |
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| 1980 Yamaha Yamahopper |
Full color 9" x 12" ad for this economical scooter. The ad has a photo of a blue bike sitting with a big red bow on the seat. The ad headline calls this "A suggestion for the Christmas Shopper. Give someone a Yamahopper." This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
November 1979 Life magazine |
1 |
$7.00 |
View Yamaha 16 |
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| 1980 Yamaha XS400 Special |
Full color 7 1/2" x 10 3/4" ad with a photo of a black bike parked against a tan background. The ad headline states about the bike that "It's everything our big Specials are. Except big". |
March 10, 1980 Sports Illustrated |
1 |
$7.00 |
View Yamaha 7 |
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| 1982 Yamaha Maxims |
Black and white 7 3/4" x 10 3/4" ad that shows a large photo of the Maxim 650 and a smaller photo of the Maxim 550. The ad headline boasts that "We finally found a way to make Maxims go faster". |
July 1982 Penthouse |
0 |
$7.00 |
View Yamaha 9 |
Temporarily |
| 1982 Yamaha Virago 750 |
Black and white 8" x 10 3/4" ad that shows a front angled view of this powerful motorcycle and mentions the price of $2979. The ad headline claims that "We finally found a way to make a Virago look better". |
July 1982 Penthouse |
1 |
$7.00 |
View Yamaha 10 |
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| 1984 Yamahas |
Black and white 7 1/2" x 10 1/2" ad for the Rebates and Lower Prices that were being offered on Yamahas in 1984. The ad headline states that "It comes with a reduced price and a fat rebate" over a picture of a Maxim 650J that is says will sell for $2179 minus the $300 rebate. There is another picture that shows a Vision 550F that was selling for $1999 minus the $300 rebate, the Seca 750J that was selling for $2729 minus the $200 rebate and the XS400SJ that was selling for $1259 minus the $200 rebate. The ad text mentions that for the larger models that were not shown in this ad the rebate offer was for up to $300 worth of gear. |
May 1984 Cycle World |
1 |
$7.00 |
View Yamaha 21 |
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| 1984 FJ1100 |
Full color three-page 15 1/2" x 10 1/2" ad for this powerful machine. The first page shows a couple of engineers checking out this bike while it's back tire is being spun and the headline explaining that "We asked our engineers to design the world's most powerful superbike". The second and third page has a picture of this bike taking a racing curve with the headline "The response was overwhelming". The ad text gives goliath-type specifications for power produced by this 501 lb motorcycle and for suspension features. |
May 1984 Cycle World |
1 |
$7.50 |
View Yamaha 22 |
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