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| 1962 Honda 50 |
Full color 9 1/2" x 13" ad for The Thrifty, Nifty Honda "50". There is a photo at the beach that shows a Red Honda 50 parked in the foreground and a Greenish bike parked a little further down the beach as young people play at the edge of the water. The headline indicates that the text will explain "Why thousands of Americans are becoming two-wheel travelers" and goes on to talk about the ease of use, the fuel effeciency and the starting price of $245. |
March 9, 1962 Life magazine |
0 |
$6.00 |
View Honda 43 |
Sold Out - |
| 1962 Honda 50 |
Black and white 9 1/2" x 12" ad has two photos of people riding their bikes around a closed amusement park. The ad headline asks you to "Discover Honda's Wonderful World of Fun" and mentions a starting price of $245. |
April 20, 1962 Life magazine |
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$5.50 |
View Honda 22 |
Sold Out - |
| 1962 Honda Trail '50' Mark 100-T |
Three color 7 1/4" x 10 3/4" ad for the motorcycle that is claimed to be "For Hunters who want the BEST!". The ad has a picture of a motorcycle loaded for a day of hunting and, sitting on it ready to go, is famous hunter Bill Holmes who is holding a Weatherby Mark V rifle, probably in case the photographer doesn't cooperate. The ad mentions a price of $275 and has a chart that compares the specifications of this bike with "Other Nationally Advertised Trail Machines". |
September 1962 Field & Stream |
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$5.50 |
View Honda 35 |
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| 1963 Honda 50 |
Black and white 9 1/2" x 12 1/2" ad for the new dimension that a Honda 50 brings to the package. The ad has a photo of a family of three, riding a pair of Honda 50's, pulling away from their two car garage, while the car stays behind. The ad headline tells us this ad will explain "Why the automobile is here to stay" (in the garage) and it talks about being "versatile", about how it is designed for the "fun-minded" and how it gets "up to 225 miles per gallon" while the price starts at $245. |
March 15, 1963 Life magazine & April 23, 1963 Look magazine |
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$5.50 |
View Honda 30 |
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| 1963 Honda 50 |
Black and white 9 1/2" x 13" ad for this Scooter that was designed with women in mind. The picture shows this vehicle parked outside of a department store waiting for the lady wearing a light-colored suit and high heels who is walking towards it with a purchase in one hand and her purse in the other. The headline calls her a "Smart Shopper" and the text talks about the features which will deliver 225 miles to a gallon of gas yet still allow the vehicle to be purchased for $245. The text also mentions that "you meet the nicest people" when you drove a Honda which was intended to offset the "nasty" image that the riders of too many other motorcycles had. |
April 26, 1963 Life magazine |
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$6.00 |
View Honda 47 |
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| 1963 Honda 50 |
Full color 9 1/2" x 13" ad with a picture of a Honda 50 parked in a forest of large trees. There is a couple walking back toward this bike after enjoying a walk in the woods. The ad headline tells us that "Holidays are Honda Days" and the ad talks about 225 miles per gallon for a price that starts at $245. |
May 10, 1963 Life magazine |
1 |
$6.00 |
View Honda 32 |
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| 1963 Honda 50 |
Full color 8" x 11" ad of a Jayne Mansfield look-alike dressed in a red one-piece suit. She is leaning against her bike while a little dog sits on the back. |
August 1963 Playboy |
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$6.50 |
View Honda 6 |
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| 1963 Honda 50 |
Full color 9 1/2" x 13" ad for, what the ad headline calls, "America's largest selling 2nd car (on two wheels)". The ad has a picture of a Red and White Honda 50 sitting on a brick pavement, just outside the front door of a house in the suburbs. Standing by the front door, wearing a red dress and wearing white gloves, is a lady who appears ready to mount up and ride away. The ad mentions a price of $245 (plus a modest set-up charge) for this comfortable way to run errands. |
August 16, 1963 Life magazine |
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$6.50 |
View Honda 29 |
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| 1963 Honda 50 |
Full color 10" x 13" ad has drawings of six different types of people getting where they are going while driving a Honda. The headline assures you that "You meet the nicest people on a Honda" and the text talks about a purchase price of $245 with 200 mpg delivered by the engine which will give you "45 mph without a murmur". It continues with more features that are offered and mentions Merry Christmas so that you would consider purchasing one of these for the people on your list. |
December 6, 1963 Life magazine |
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$6.00 |
View Honda 1 |
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| 1964 Honda Super Sport |
Full color 10" x 13" ad shows a uniformed sailor and his date riding past a docked ship on a red Honda. |
February 21, 1964 Life magazine |
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$6.50 |
View Honda 9 |
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| 1964 Honda 50 |
Full color 9 1/2" x 13" ad from their series claiming that "You meet the nicest people on a Honda". This ad has a picture of a couple riding matching Hondas alongside a pair of horses being ridden next to the road. This "nicest people" series was, in my opinion, an attempt by Honda to replace the image of outlaws as being the only individuals that would be found riding a motorcycle. The text talks about getting 200 miles to the gallon and mentions some of the features that make this bike easy to ride such as a 3-speed Tansmission and an automatic clutch. These facts, coupled with a resonable price of $245, made this a popular form of transportation. |
May 1, 1964 Life magazine |
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$6.50 |
View Honda 26 |
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| 1964 Honda 50 |
Full color 10" x 13" ad has a photo of a happy couple driving along the edge of a lake past sailboats that seem blurred since the camera is focused on the moving motorcycle. The ad headline states the familiar "You meet the nicest people on a Honda" and the ad talks about the 45 mph steady speed this bike will run, the 200 miles per gallon and the $245 price. It also mentions other features that could be added and the caption mentions that the Women's Fashions were "created for Honda by C. Capriotti". |
June 5, 1964 Life magazine |
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$6.50 |
View Honda 20 |
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| 1964 Honda 50 |
Full color 9 3/4" x 13" ad has a photo of a father on one bike and a mother on another with their young son sitting behind her. They are driving past a pool of water and their reflections are visible as they pass. |
June 26, 1964 Life magazine |
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$6.50 |
View Honda 18 |
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| 1964 Honda 50 |
Full color 9 1/2" x 12" ad from their "You meet the nicest people on a Honda" series. This ad has a photo of a man and a woman who is sitting side-saddle on a Red and white Honda that is being ridden past a field filled with blurred Polo players. The text talks about the reliability and economy of this vehicle mentioning 200 miles to the gallon and a 4-stroke, 50cc engine. It also lists a few of the features and options and a "reasonable" price of $245. |
July 24, 1964 Life magazine |
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$6.50 |
View Honda 21 |
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| 1964 Honda 50 |
Full color 9 1/2" x 13" ad that seems to compare the fuel economy and ability to go anywhere with a glider. The ad has a photo of a couple, each riding a Honda 50 along a road or runway with a Red and White Glider flying next to them. The ad headline is the familiar "You meet the nicest people on a Honda" and the ad text talks about the 200 miles to the gallon you will get from a Honda and how it "covers a lot of ground". |
August 14, 1964 Life magazine |
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$6.00 |
View Honda 31 |
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| 1964 Honda Trail 55 |
Three color 7 1/2" x 10 3/4" ad has a photo of Mr. Red Slack of El Monte, California stopped on his trail bike on a ridge as he holds his bow in his left hand and looks through his binoculars with his right. The ad contains a specification table that compares this bike to "Other Nationally Advertised Trail Machines". |
April 1964 Field & Stream |
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$5.50 |
View Honda 13 |
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| 1964 Honda 90 |
Full color 7 3/4" x 11" ad for this popular motorcycle that is just filled with double-meanings. The ad has a picture of a Red Honda 90 that has a man in a business suit holding onto the handlebars and a attractive blonde wearing a white two-piece bathing suit while holding a tuba sitting on the back. I think we have all seen this couple driving by at least once. The headline says "Some tootin'" and the first line of the text assures us that "She likes to blow her own horn". The text then talks about the engine size and output and concludes "That's a lot of lungpower for a lightweight". The text promises that "she tops 55 mph without pressing" and "delivers 165 miles to a gallon of gas - straight, mind you" while reminding us that this is a four-stroker and has a 4-speed foot shift. |
April 1964 Playboy |
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$6.50 |
View Honda 48 |
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| 1964 Honda 90 |
Full color 7 1/2" x 10 3/4" ad shows a suited man driving a Honda 90 and looking back over his shoulder at a girl who is sitting in the passenger seat and facing backward. The ad headline says this is "Pretty foxy" probably in reference to the fact that the lady is dressed in a hooded fox stole and probably little else. The ad text talks about the features of the Honda, always referring to 'she', and mentions the 8000 rpm that will put out 6.5 horsepower. Did you ever notice that when the horsepower is under ten it's important to get every single tenth of a horsepower into the claim, when you are over ten horsepower the decimal point never appears. |
July 1964 Playboy |
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$6.50 |
View Honda 2 |
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| 1965 Honda 50 |
Full color 9 1/2" x 13" ad with a very large picture of a side-view of this classic mode of transportation. The ad headline says "Honda about $215" and the text claims that "The price is only half the story". The ad gives some economy and performance specifications and mentions they have 14 models to choose from as well as the largest parts and service organization in the country. |
January 22, 1965 Life magazine |
1 |
$6.50 |
View Honda 27 |
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| 1965 Honda Trail 90 |
Three color 7 1/2" x 10 3/4" ad shows a photo of Ted Cavagnaro of St. Louis, MO parked on his motorcycle with a rifle on the front and a dead deer tied to the rear. The ad also includes a list of the features and specifications for this model. |
May 1965 Field & Stream |
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$5.50 |
View Honda 12 |
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| 1965 Honda Trail 90 |
Full color 10" x 13" ad that show a couple riding a pair of Yellow Honda Trail 90s across a fenced in field full of cows while a couple of men sit on horses watching with interest. The ad gives the price of these bikes at "about $330" and mentions a starting price of $215 for a bike with Honda's OHV 4-stroke engine. |
June 25, 1965 Life magazine |
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$6.50 |
View Honda 8 |
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| 1965 Honda |
Full color 9 1/2" x 13" ad has a photo of a father with his young daughter on the back of his Honda 90 as they are riding down a blurred city street. The ad makes the familiar claim that "You meet the nicest people on a Honda world's biggest seller" and makes the obvious statement that "Nobody can deny Hondas have caught on". It talks about how inexpensive it is to own one by mentioning that "prices start as low as $215", claims that "insurance makes hardly a dent" and finushes the argument with the statement that "upkeep is minimal". It talks too about there being "15 models to choose from" and has a smaller photo that shows a Honda Dream Touring. |
May 14, 1965 Life magazine |
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$6.50 |
View Honda 19 |
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| 1965 Honda |
Full color 10" x 13" ad showing a father and his son riding a scooter past a fenced in group of giraffes. The ad contains the infamous phrase "You meet the nicest people on a Honda" and the text talks about prices starting about $215 with the engines delivering about 200 miles per gallon. | July 16, 1965 Life magazine |
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$6.50 |
View Honda 7 |
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| 1965 Hondas |
Full color 10" x 13 1/2" ad has a picture of a happy couple riding a Honda CB 160 through a crowded city street. The man has a look of serious attention on his face while the lady sitting on the back is smiling and having a grand, old time which is what Honda wanted you to think was going to happen to any young male who purchased one of their motorcycles. The ad claims a price of about $530 for the CB 160 and, next to a smaller picture of a Yellow Trail 90, is a mention of a price of $330. |
April 9, 1965 Life magazine |
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$6.50 |
View Honda 34 |
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| 1965 Honda |
Full color 9 1/2" x 13" ad has a photo of a couple riding the man's Honda between sailboats that are sitting in drydock. The lady has an awestruck look on her face as she grips the driver tightly as we ponders the claim that "You meet the nicest people on a Honda". The text calls their motorcycles "easy going", "dependable", claims that it "runs around all day on a nickel's worth of gas" and that the prices start about $215. |
July 23, 1965 Life magazine |
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$6.50 |
View Honda 23 |
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| 1965 Hondas |
Full color 7 3/4" x 11" ad that discusses some of the advantages to buying and riding a Honda. There is a picture of a couple standing next to a Honda Super 90 looking it over. The man stares with intense interest and the woman is leaning on the man's shoulder with a "Whatever you want, Dear" look on her face so you have to assume that they are not married yet. The headline asks "What's new in wheels?" and answers "4 minus 2". The text starts to list the many advantages that you will have with a Honda. It mentions a price of $215, painless insurance, negligible upkeep and ease of parking. It talks about the reliability of the 4-stroke Honda engine and the availability of 15 models. The meaning of the headline is explained by asking "Who needs 4 wheels" after all the benefits just listed and reminds you that "After all, you meet the nicest people on a Honda". It may just be the opinion of a man but the people that were met in the ads run in Playboy seemed to be more exciting than the people met in ads run in Life magazine. |
August 1965 Playboy |
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$6.50 |
View Honda 49 |
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| 1965 Honda |
Full color 10" x 14" ad with the storyline that "You meet the nicest people on a Honda". There is a picture of a smiling man in a sport coat and tennis shoes riding a Red and White Honda with a young boy on the back holding on as tightly as short arms around a bigger waist will let him. They are in front of a blurry merry-go-round that seems to be filled with young children. The Honda seems to be in good focus so you start to wonder, is the merry-go-round turning and the Honda still but then you realize that the spokes are somewhat of a blur and you accept that both objects are in motion. The text has the normal information about prices starting at $215 and you can squeeze about 200 miles from a gallon of gas. |
August 27, 1965 Life magazine |
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$6.50 |
View Honda 44 |
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| 1965 Honda |
Full color 10" x 13" ad shows a young student couple riding the boy's Red and White Honda past a school building. The girl on the back is tightly holding the waist of the boy driving and the expression on her helmetless face indicates that life has been pretty boring to her so far. The students sitting and milling about the front of the school are seen as a blur in an attempt to convince the reader that this bike is more than a bicycle with a motor. This is another ad in their "You meet the nicest people on a Honda" series. The text mentions a starting price of $215 and gas mileage in the range of 200 MPG. |
September 10, 1965 Life magazine |
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$6.50 |
View Honda 4 |
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| 1966 Honda |
Full color 10" x 13" ad with the claim that "You meet the nicest people on a Honda". The picture shows a couple dressed in band uniforms riding their Red and White Honda passed other members of the band who are viewed as a blur in an attempt to convince the public that these vehicles were capable of keeping up with traffic. The girl is holding a French Horn as she leans foreward and rests her head on the back of the male rider. The ad text mentions that "Prices start about $215", that you can get "up to 200 miles to a gallon of gas" and that you could choose from "14 models in the line". |
March 18, 1966 Life magazine |
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$6.50 |
View Honda 10 |
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| 1966 Hondas |
Full color 10" x 13" ad with several smaller photos of young adults laughing and running as they enjoy their Hondas in a park while the larger picture shows them standing together by their Honda while the young man works on impressing her with his guitar. The ad headline says that "Some People have all the Fun" and further identifies them as stating that "You'll notice they own Hondas". The text mentions a starting price of $215, talks about 200 mpg and gives the assurances of 1700 dealer service centers. |
April 8, 1966 Life magazine & May 3, 1966 Look magazine |
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$6.50 |
View Honda 11 |
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| 1966 Hondas |
Full color 7 3/4" x 10 3/4" ad with the famous saying "You meet the nicest people on a Honda". After their trademark saying is the assurance that "Like attracts like" and there is a large picture of a happy couple riding cozily down a street past a wall of blurry pedistrians. The text promises 200 miles per gallon with a price starting at $215. |
April 1966 Playboy |
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$6.60 |
View Honda 41 |
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| 1966 Honda |
Full color 9 1/4" x 13" ad has a photo of a father in a business suit driving his Honda with a daughter sitting on the back, with a drum strapped to the luggage rack, to wherever she is going with a pink dress and low heels on. The ad headline reminds us that "Some people have all the fun". |
April 29, 1966 Life magazine |
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$6.50 |
View Honda 25 |
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| 1966 Honda |
Full color 10" x 13" ad shows a father at a Little League game riding off the field while his son holds on tightly behind him. The rest of the two teams are running alongside. Headline tells us that "Some people have all the fun". |
June 10, 1966 Life magazine |
1 |
$6.50 |
View Honda 3 |
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| 1966 Honda |
Full color 9 1/2" x 13" ad has several photos of two Hondas being driven around a western ranch setting complete with horses. The ad headline claims that "Some people have all the fun". |
June 24, 1966 Life magazine |
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$6.50 |
View Honda 17 |
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| 1966 Honda 160 |
Full color 9 1/2" x 13 1/2" ad that tries to convince the young suburbanites how an Off-Road Honda is just the tool, or toy, for them. The ad has a large picture of, what looks like, a Silver Off-Road 160 parked at the train station waiting for a man with a briefcase and his wife in a pink pant suit. There are smaller pictures of them, changed into more appropriate clothing, riding around the countryside as they enjoy their weekend. The ad headline sings that familiar song "Some people have all the fun" and the ad mentions a starting price of $215. It has the amazing claim about getting up to 200 mpg and tempts us with the fact that "15 models offer a wide range of choice". |
July 22, 1966 Life magazine |
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$6.00 |
View Honda 28 |
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| 1966 Honda |
Full color 10" x 13" ad tells us that "Some People Have All the Fun" and shows a couple driving in several different big-city scenes. The largest photo shows them passing a horse drawn carriage as the occupants turn to get a good view of the motorcycle. There are pictures of the bike in motion and of it parked and the text tells us that prices start at $215. The question is asked "Can a man find happiness with any other machine? It's doubtful. Just count the Hondas. Uptown or downtown. |
August 19, 1966 Life magazine |
1 |
$6.50 |
View Honda 16 |
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| 1966 Honda |
Full color 10" x 13" ad that show you why "Some People Have All The Fun". The largest picture shows a young man riding his Red and White honda through a campus with a girl behind him holding tightly while several books are strapped down on the luggage rack. They are driving past groups of other students whose actions are a blur and there are several smaller pictures showing couples being transported by their Hondas to everywhere possible. The text talks about the "intriguing four-stroke engine" getting up to 200 mpg with a price starting about $215. |
September 6, 1966 Look magazine |
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$6.50 |
View Honda 45 |
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| 1971 Honda Motosport 350 |
Full color 7 3/4" x 10 3/4" ad has a photo of a Honda SL-350 K1 beginning a climb up a sandy hill. The ad headline simply states that "The best gets better". |
January 1971 Cycle World |
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$5.00 |
View Honda 15 |
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| 1973 Hondas |
Full color 7 3/4" x 10 1/2" ad for what having motorcycles, Honda motorcycles, can do for a family. The ad has a picture of an outdoor scene with two Honda motorcycles parked behind a father and son who sit talking near the back of a pickup truck. The ad headline claims this picture is an example of "What a motorcycle can mean to a boy. And to his father.". The ad text goes into detail about how it helps the bonding process between the two males and sub-headlines are "A Son Learns", "A Father Teaches" and "Honda Helps". The ad identifies one of the motorcycles in the picture as being a Honda XR-75. |
May 7, 1973 Sports Illustrated |
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$5.00 |
View Honda 33 |
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| 1973 Honda 175's |
Full color 7 1/2" x 10 3/4" ad that dares you to "Experience Honda". There is a picture of a man and a woman riding their Hondas through the picturesque countryside. The lady is on an orange Super Sport 175 K6 and the man is on a blue Scrambler 175 K6 and the text talks about how these are just two of the five different kinds of bikes that Honda had available that year. It also describes some of the pleasures you will experience riding one of these motorcycles and talks about some of the features that make them worth considering. |
April 1973 Car Craft |
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$5.00 |
View Honda 42 |
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| 1973 Honda Fours |
Full color 7 1/2" x 10 1/2" ad from the "Experience Honda" series. There is a picture from the side of a man in a plaid shirt or jacket riding a 350 Four on a blacktopped road past a blurred flatland with distant mountains. The text starts with the impossible task of trying to explain what it feels like to ride a motorcycle in one paragraph then goes into describing riding a Honda. It mentions them having "The world's largest selection of different models to fit all the different types of riding - on-road and off-road, trail, dirt and mini-bike". It ends by talking about some of the mechanical benefits of the Honda Fours and saying that "your experience begins at the Honda dealership near you". |
May 1973 Car & Driver |
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$5.00 |
View Honda 46 |
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| 1974 Honda CB-550 and CB-750 K4 |
Full color 8" x 11" ad shows both models and their riders parked in front of a countryside store on a summer day. |
March 1974 Playboy |
0 |
$5.50 |
View Honda 5 | Sold Out - |
| 1984 Nighthawk S |
Full color 15 1/2" x 10 1/2" three-page ad for this year's version of this high-performance motorcycle. The first page has a picturre of a shop table that has a few parts like shocks, head and exhaust pipes lying about under the headline "If you want a high performance motorcycle, you're better off building it yourself." The second and third page has a picture of a Blue Nighthawk S parked in front of the stands at what looks like a raceway and the headline "That's exactly how we feel". The ad talks about some of the features this bike has to offer including 80 horsepower from an in-line four transmitted to the back through a shaft-drive system. |
May 1984 Cycle World |
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$5.00 |
View Honda 36 |
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| 1984 Honda XL600R |
Full color 15" x 10 1/2" two-page ad for this powerful dual-purpose motorcycle. The ad has a picture of a man riding a Red Honda XL600R away from the camera along a trail that is littered with fallen rocks. The ad headline proclaims "The Honda XL600R. Winner by a Landslide". The ad mentions that what was hailed the previous year as "one of the best bikes of all time" now has a running mate, the XL350R. There is a smaller picture of this bike and the ad talks about some of the worthy features that both of these bikes share. |
May 1984 Cycle World |
1 |
$5.00 |
View Honda 37 |
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| 1984 V-Four engines |
Three color 15 1/2" x 10 1/2" two-page ad for some of their unique engineering. The ad has a picture of this impressive engine with the logical headline "Not all V-Fours are created equal". The ad text talks somewhat about the evolution since 1982 of this engine and mentions that it is available in eight versions for 1984 ranging from 500cc up to 1100cc. |
May 1984 Cycle World |
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$5.00 |
View Honda 38 |
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| 1984 V-4 Magna Engines |
Full color 15 1/2" x 10 1/2" four-page ad that talks about the various Magna engines that Honda has available to the riders who want power in their bikes. One side has a headline that states "The Ultimate Seat of Power" and has a picture of the seat that graces these bikes. The text talks about the three engines available, the V30, the V65 and the Original and mentions the liquid-cooled feature. The other side has a picture of a man who has stopped his V65 Honda, removed his helmet and is looking back at the smog covered city where he probably works. |
May 1984 Cycle World |
1 |
$5.00 |
View Honda 39 |
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| 1987 Honda Aero 50 |
Black and white 8" x 10 1/2" ad that contains a drawing of a happy man driving his bike down the street throwing money into the air. The ad headline encourages you to "Buy a 50 and save $100". |
January 1984 Penthouse |
1 |
$4.50 |
View Honda 14 |
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| 1989 Honda Hawk |
Full color 9 1/4" x 11 1/2" ad with a photo of a Red and Chrome Hawk shown against a dark background. The ad headline claims "This ain't no disco" and the ad contains as much safety information as it does sales information. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. |
June 1, 1989 Rolling stone |
0 |
$5.00 |
View Honda 24 |
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