Honda Motorcycle Ads

Honda had a very productive advertising campaign in the mid-60s where they claimed that "You meet the nicest people on a Honda. I was in High School during this time and I remember the "outlaw motorcyclists" getting a lot of publicity, all of it negative. I feel that Honda, with their soothing advertising campaign, helped to make motorcycling in the U.S. more acceptable.

These are just a small portion of the ads that we have for sale. None of these are reproductions, all are original. Most of these are large ads, larger than our scanner bed. Therefore the view shown on the page may not completely show the ad. They are placed in a plastic bag with a cardboard backboard for protection. Please e-mail us with your specific interests.

These ads are listed in chronological order with the oldest one listed first.


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MODEL
DESCRIPTION
SOURCE
QTY.
PRICE
VIEW AD
PAYPAL
1962
Honda 50

Full color 9 1/2" x 13" ad for The Thrifty, Nifty Honda "50". There is a photo at the beach that shows a Red Honda 50 parked in the foreground and a Greenish bike parked a little further down the beach as young people play at the edge of the water. The headline indicates that the text will explain "Why thousands of Americans are becoming two-wheel travelers" and goes on to talk about the ease of use, the fuel effeciency and the starting price of $245. They also claim that during the past year one million people have bought the thrifty Honda "50".
March 9, 1962
Life magazine
0
$10.00
View Honda 43

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1962
Honda 50

Black and white 9 1/2" x 12" ad has two photos of people riding their bikes around a closed amusement park. The ad headline asks you to "Discover Honda's Wonderful World of Fun" and mentions a starting price of $245.
April 20, 1962
Life magazine
0
$10.00
View Honda 22

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1962
Honda Trail '50' Mark 100-T

Three color 7 1/4" x 10 3/4" ad for the motorcycle that is claimed to be "For Hunters who want the BEST!". The ad has a picture of a motorcycle loaded for a day of hunting and, sitting on it ready to go, is famous hunter Bill Holmes who is holding a Weatherby Mark V rifle, probably in case the photographer doesn't cooperate. The ad mentions a price of $275 and has a chart that compares the specifications of this bike with "Other Nationally Advertised Trail Machines".
September 1962
Field & Stream
0
$10.00
View Honda 35

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1963
Honda 50

Black and white 9 1/2" x 12 1/2" ad for the new dimension that a Honda 50 brings to the package. The ad has a photo of a family of three, riding a pair of Honda 50's, pulling away from their two car garage, while the car stays behind. The ad headline tells us this ad will explain "Why the automobile is here to stay" (in the garage) and it talks about being "versatile", about how it is designed for the "fun-minded" and how it gets "up to 225 miles per gallon" while the price starts at $245.
March 15, 1963
Life magazine
&
April 23, 1963
Look magazine
0
$10.00
View Honda 30

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1963
Honda 50

Black and white 9 1/2" x 13" ad for this Scooter that was designed with women in mind. The picture shows this vehicle parked outside of a department store waiting for the lady wearing a light-colored suit and high heels who is walking towards it with a purchase in one hand and her purse in the other. The headline calls her a "Smart Shopper" and the text talks about the features which will deliver 225 miles to a gallon of gas yet still allow the vehicle to be purchased for $245. The text also mentions that "you meet the nicest people" when you drove a Honda which was intended to offset the "nasty" image that the riders of too many other motorcycles had.
April 26, 1963
Life magazine
0
$10.00
View Honda 47

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1963
Honda 50

Full color 9 1/2" x 13" ad with a picture of a Honda 50 parked in a forest of large trees. There is a couple walking back toward this bike after enjoying a walk in the woods. The ad headline tells us that "Holidays are Honda Days" and the ad talks about 225 miles per gallon for a price that starts at $245.
May 10, 1963
Life magazine
1
$10.00
View Honda 32

1963
Honda 50

Full color 8" x 11" ad of a Jayne Mansfield look-alike dressed in a red one-piece suit. She is leaning against her bike while a little dog sits on the back.
August 1963
Playboy
0
$10.00
View Honda 6

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1963
Honda 50

Full color 9 1/2" x 13" ad for, what the ad headline calls, "America's largest selling 2nd car (on two wheels)". The ad has a picture of a Red and White Honda 50 sitting on a brick pavement, just outside the front door of a house in the suburbs. Standing by the front door, wearing a red dress and wearing white gloves, is a lady who appears ready to mount up and ride away. The ad mentions a price of $245 (plus a modest set-up charge) for this comfortable way to run errands.
August 16, 1963
Life magazine
0
$10.00
View Honda 29

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1963
Honda 50

Full color 10" x 13" ad has drawings of six different types of people getting where they are going while driving a Honda. The headline assures you that "You meet the nicest people on a Honda" and the text talks about a purchase price of $245 with 200 mpg delivered by the engine which will give you "45 mph without a murmur". It continues with more features that are offered and mentions Merry Christmas so that you would consider purchasing one of these for the people on your list.
December 6, 1963
Life magazine
0
$10.00
View Honda 1

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1964
Honda
Super Sport

Full color 10" x 13" ad shows a uniformed sailor and his date riding past a docked ship on a red Honda.
February 21, 1964
Life magazine
0
$10.00
View Honda 9

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1964
Honda 50

Full color 10" x 14" ad that shows a nicely-dressed couple riding along a street past a lot of blurred signs, people and buildings. The lady is on the back and, with her red-dress on, she is sitting with both legs hanging off the right side. She has her white-gloved hands on the man's shoulders and he is driving at this good speed without dislodging his hat. The headline reminds us that "You meet the nicest people on a Honda". The text starts out with the reminder that "Hondas are very uptown" and explains this by saying that "They never gulp gas, just sip it; 200 miles to the gallon". They then say that "The 4-stroke 50cc engine performs brilliantly. With just enough bite to hold an uncomplaining 45 mph". The other niceties include a 3-soeed transmission, automatic clutch, cam-type brakes on both wheels and an optional pushbutton starter. And it only costs $245.00.
April 3, 1964
Life magazine
1
$10.00
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Honda 59

1964
Honda 50

Full color 9 1/2" x 13" ad from their series claiming that "You meet the nicest people on a Honda". This ad has a picture of a couple riding matching Hondas alongside a pair of horses being ridden next to the road. This "nicest people" series was, in my opinion, an attempt by Honda to replace the image of outlaws as being the only individuals that would be found riding a motorcycle. The text talks about getting 200 miles to the gallon and mentions some of the features that make this bike easy to ride such as a 3-speed Tansmission and an automatic clutch. These facts, coupled with a resonable price of $245, made this a popular form of transportation.
May 1, 1964
Life magazine
0
$10.00
View Honda 26

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1964
Honda 50

Full color 10" x 13" ad has a photo of a happy couple driving along the edge of a lake past sailboats that seem blurred since the camera is focused on the moving motorcycle. The ad headline states the familiar "You meet the nicest people on a Honda" and the ad talks about the 45 mph steady speed this bike will run, the 200 miles per gallon and the $245 price. It also mentions other features that could be added and the caption mentions that the Women's Fashions were "created for Honda by C. Capriotti".
June 5, 1964
Life magazine
0
$10.00
View Honda 20

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1964
Honda 50

Full color 9 3/4" x 13" ad has a photo of a father on one bike and a mother on another with their young son sitting behind her. They are driving on the sand next to the water which is cascading their reflections back and thry have taken at a fast-camera speed which shows the brick wall they are passing in rapid discoloration. The text talks about their being "quite readily in family life" and how easy they are on the budget and their upkeep is negligible. It lilsts many of the other things that make these bikes "fun to have around" and tells you that "you should have more than one".
June 26, 1964
Life magazine
0
$10.00
View Honda 18

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1964
Honda 50

Full color 9 1/2" x 12" ad from their "You meet the nicest people on a Honda" series. This ad has a photo of a man and a woman who is sitting side-saddle on a Red and white Honda that is being ridden past a field filled with blurred Polo players. The text talks about the reliability and economy of this vehicle mentioning 200 miles to the gallon and a 4-stroke, 50cc engine. It also lists a few of the features and options and a "reasonable" price of $245.
July 24, 1964
Life magazine
0
$10.00
View Honda 21

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1964
Honda 50

Full color 9 1/2" x 13" ad that seems to compare the fuel economy and ability to go anywhere with a glider. The ad has a photo of a couple, each riding a Honda 50 along a road or runway with a Red and White Glider flying next to them. The ad headline is the familiar "You meet the nicest people on a Honda" and the ad text talks about the 200 miles to the gallon you will get from a Honda and how it "covers a lot of ground".
August 14, 1964
Life magazine
0
$10.00
View Honda 31

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1964
Honda
Trail 55

Three color 7 1/2" x 10 3/4" ad has a photo of Mr. Red Slack of El Monte, California stopped on his trail bike on a ridge as he holds his bow in his left hand and looks through his binoculars with his right. The ad contains a specification table that compares this bike to "Other Nationally Advertised Trail Machines".
April 1964
Field & Stream
0
$10.00
View Honda 13

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1964
Honda 90

Full color 7 3/4" x 11" ad for this popular motorcycle that is just filled with double-meanings. The ad has a picture of a Red Honda 90 that has a man in a business suit holding onto the handlebars and a attractive blonde wearing a white two-piece bathing suit while holding a tuba sitting on the back. I think we have all seen this couple driving by at least once. The headline says "Some tootin'" and the first line of the text assures us that "She likes to blow her own horn". The text then talks about the engine size and output and concludes "That's a lot of lungpower for a lightweight". The text promises that "she tops 55 mph without pressing" and "delivers 165 miles to a gallon of gas - straight, mind you" while reminding us that this is a four-stroker and has a 4-speed foot shift.
April 1964
Playboy
0
$10.00
View Honda 48

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1964
Honda 90

Full color 7 1/2" x 10 3/4" ad shows a suited man driving a Honda 90 and looking back over his shoulder at a girl who is sitting in the passenger seat and facing backward. The ad headline says this is "Pretty foxy" probably in reference to the fact that the lady is dressed in a hooded fox stole and probably little else. The ad text talks about the features of the Honda, always referring to 'she', and mentions the 8000 rpm that will put out 6.5 horsepower. Did you ever notice that when the horsepower is under ten it's important to get every single tenth of a horsepower into the claim, when you are over ten horsepower the decimal point never appears.
July 1964
Playboy
0
$10.00
View Honda 2

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1965
Honda Trail Machines

Full color 7" x 10 1/2" ad that reminds us that You meet the nicest people on a Honda. The picture shows a warmly-dressed couple riding their Trail Hondas through the snow at the bottom of a mountain that is fit for sking. The text explains that this motorcycle will take "you places unapproachable by car; undesirable by foot" and mentions many of the features on this bike including "the only spark arrestor approved by the USDA Forest Service". Least you think that this is a motorcycle that should only be considered on snow, we are told that it also "handles the desert like it was paved". It then brags about having the largest parts and service organization in the U.S. as well as making the most popular line of trail machines in the world.
December 1964
Esquire
0
$10.00
View Honda 50

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1965
Honda 50

Full color 9 1/2" x 13" ad with a very large picture of a side-view of this classic mode of transportation. The ad headline says "Honda about $215" and the text claims that "The price is only half the story". The ad gives some economy and performance specifications and mentions they have 14 models to choose from as well as the largest parts and service organization in the country.
January 22, 1965
Life magazine
0
$10.00
View Honda 27

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1965
Honda
Trail 90

Three color 7 1/2" x 10 3/4" ad shows a photo of Ted Cavagnaro of St. Louis, MO parked on his motorcycle with a rifle on the front and a dead deer tied to the rear. The ad also includes a list of the features and specifications for this model.
May 1965
Field & Stream
0
$10.00
View Honda 12

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1965
Hondas

Full color 20" x 13 1/2" Two-Page ad for the line of Hondas offered that year. This ad was the centerfold in the magazine so it is all together making getting a scanned image difficult. Pictured is a young man and a young girl in tennis togs and carrying a racket zooming past sitting people as they find that You meet the nicest people on a Honda. The text talks about the low price, $215, the low cost of insurance, the reliability of the engine and the large network of dealers if you do need something fixed. The bike shown in the large picture is a CB-160 and there are pictures of a Trail 90, a Sports 65 and a Honda 50 at the bottom of the page.
June 18, 1965
Life magazine
0
$10.00
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Honda 52

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1965
Honda
Trail 90

Full color 10" x 13" ad that show a couple riding a pair of Yellow Honda Trail 90s across a fenced in field full of cows while a couple of men sit on horses watching with interest. The ad gives the price of these bikes at "about $330" and mentions a starting price of $215 for a bike with Honda's OHV 4-stroke engine.
June 25, 1965
Life magazine
0
$10.00
View Honda 8

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1965
Honda

Full color 9 1/2" x 13" ad has a photo of a father with his young daughter on the back of his Honda 90 as they are riding down a blurred city street. The ad makes the familiar claim that "You meet the nicest people on a Honda world's biggest seller" and makes the obvious statement that "Nobody can deny Hondas have caught on". It talks about how inexpensive it is to own one by mentioning that "prices start as low as $215", claims that "insurance makes hardly a dent" and finushes the argument with the statement that "upkeep is minimal". It talks too about there being "15 models to choose from" and has a smaller photo that shows a Honda Dream Touring.
May 14, 1965
Life magazine
0
$10.00
View Honda 19

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1965
Honda

Full color 10" x 13" ad showing a father and his son riding a scooter past a fenced in group of giraffes. The ad contains the infamous phrase "You meet the nicest people on a Honda" and the text talks about prices starting about $215 with the engines delivering about 200 miles per gallon. July 16, 1965
Life magazine
0
$10.00
View Honda 7

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1965
Hondas

Full color 10" x 13 1/2" ad has a picture of a happy couple riding a Honda CB 160 through a crowded city street. The man has a look of serious attention on his face while the lady sitting on the back is smiling and having a grand, old time which is what Honda wanted you to think was going to happen to any young male who purchased one of their motorcycles. The ad claims a price of about $530 for the CB 160 and, next to a smaller picture of a Yellow Trail 90, is a mention of a price of $330. The text says that they fear that their bikes may be "too reliable" taking away any reason people will have for tinkering with it and they feel that, once you buy a small Honda like one of these, you will want to stay with Honda when you trade up.
April 9, 1965
Life magazine
1
$10.00
View Honda 34

1965
Honda

Full color 9 1/2" x 13" ad has a photo of a couple riding the man's Honda between sailboats that are sitting in drydock. The lady has an awestruck look on her face as she grips the driver tightly as we ponders the claim that "You meet the nicest people on a Honda". The text calls their motorcycles "easy going", "dependable", claims that it "runs around all day on a nickel's worth of gas" and that the prices start about $215.
July 23, 1965
Life magazine
0
$10.00
View Honda 23

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1965
Hondas

Full color 7 3/4" x 11" ad that discusses some of the advantages to buying and riding a Honda. There is a picture of a couple standing next to a Honda Super 90 looking it over. The man stares with intense interest and the woman is leaning on the man's shoulder with a "Whatever you want, Dear" look on her face so you have to assume that they are not married yet. The headline asks "What's new in wheels?" and answers "4 minus 2". The text starts to list the many advantages that you will have with a Honda. It mentions a price of $215, painless insurance, negligible upkeep and ease of parking. It talks about the reliability of the 4-stroke Honda engine and the availability of 15 models. The meaning of the headline is explained by asking "Who needs 4 wheels" after all the benefits just listed and reminds you that "After all, you meet the nicest people on a Honda". It may just be the opinion of a man but the people that were met in the ads run in Playboy seemed to be more exciting than the people met in ads run in Life magazine.
August 1965
Playboy
0
$10.00
View Honda 49

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1965
Honda

Full color 10" x 14" ad with the storyline that "You meet the nicest people on a Honda". There is a picture of a smiling man in a sport coat and tennis shoes riding a Red and White Honda with a young boy on the back holding on as tightly as short arms around a bigger waist will let him. They are in front of a blurry merry-go-round that seems to be filled with young children. The Honda seems to be in good focus so you start to wonder, is the merry-go-round turning and the Honda still but then you realize that the spokes are somewhat of a blur and you accept that both objects are in motion. The text has the normal information about prices starting at $215 and you can squeeze about 200 miles from a gallon of gas.
August 27, 1965
Life magazine
0
$10.00
View Honda 44

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1965
Honda

Full color 10" x 13" ad shows a young student couple riding the boy's Red and White Honda past a school building. The girl on the back is tightly holding the waist of the boy driving and the expression on her helmetless face indicates that life has been pretty boring to her so far. The students sitting and milling about the front of the school are seen as a blur in an attempt to convince the reader that this bike is more than a bicycle with a motor. This is another ad in their "You meet the nicest people on a Honda" series. The text mentions a starting price of $215 and gas mileage in the range of 200 MPG.
September 10, 1965
Life magazine
0
$10.00
View Honda 4

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1966
Hondas

Full color 7 3/4" x 10 3/4" ad with the message that being on a Honda can become a habit that is hard to break. Pictured from a low angle looking up is a happy lady ready to drive off on a Honda where the chrome and vivid red paint shine perfectly. The headline has the warning that "Once you let 'em on, you can't get 'em off" and the text identifies "'em" as being "Uncles, in-laws and friendly chicks". It then mentions 15 models with prices starting at $215, minimal up-keep and "faultless four-stroke performance".
December 1965
Playboy
1
$10.00
View Honda 53

1966
Honda

Full color 10" x 13" ad with the claim that "You meet the nicest people on a Honda". The picture shows a couple dressed in band uniforms riding their Red and White Honda passed other members of the band who are viewed as a blur in an attempt to convince the public that these vehicles were capable of keeping up with traffic. The girl is holding a French Horn as she leans foreward and rests her head on the back of the male rider. The ad text mentions that "Prices start about $215", that you can get "up to 200 miles to a gallon of gas" and that you could choose from "14 models in the line".
March 18, 1966
Life magazine
0
$10.00
View Honda 10

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1966
Honda

Full color 9 1/2" x 13" ad with another claim that You meet the nicest people on a Honda. We see a couple zooming past a blurred group of people, some of thich are wearing Indian headresses, on their Red and White Honda. The text explains that this bike is good-looking and personable and will always give more than it gets. You will get 200 miles per gallon with minimal upkeep with prices starting about $215. This is a larger version of another ad on this page.
February 25, 1966
Life magazine &
March 22, 1966
Look magazine
2
$10.00
View
Honda 56

1966
Hondas

Full color 10" x 13" ad with several smaller photos of young adults laughing and running as they enjoy their Hondas in a park while the larger picture shows them standing together by their Honda while the young man works on impressing her with his guitar. The ad headline says that "Some People have all the Fun" and further identifies them as stating that "You'll notice they own Hondas". The text mentions a starting price of $215, talks about 200 mpg and gives the assurances of 1700 dealer service centers.
April 8, 1966
Life magazine
&
May 3, 1966
Look magazine
0
$10.00
View Honda 11

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1966
Hondas

Full color 7 3/4" x 10 3/4" ad with the famous saying "You meet the nicest people on a Honda". After their trademark saying is the assurance that "Like attracts like" and there is a large picture of a happy couple riding cozily down a street past a wall of blurry pedistrians. The text promises 200 miles per gallon with a price starting at $215.
April 1966
Playboy
0
$10.00
View Honda 41

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1966
Honda

Full color 9 1/4" x 13" ad has a photo of a father in a business suit driving his Honda with a daughter sitting on the back, with a drum strapped to the luggage rack, to wherever she is going with a pink dress and low heels on. The ad headline reminds us that "Some people have all the fun". There are several smaller pictures that show different views of this motorcycle and shows the view that the rider sees while on the seat.
April 29, 1966
Life magazine
0
$10.00
View Honda 25

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1966
Honda

Full color 10" x 13" ad with the message that Some people have all the Fun. The large picture in the ad shows a father wearing a helmet riding his Honda after a Little League game with his son on the back with a tight grip on his father's waist. As they ride members of both teams run alongside of the pair which, I am sure, was not intended as a slight on the speed of this motorcycle. There are seveal smaller pictures of the game in progress and the father sitting on his Honda while he waits for the game to conclude. The text mentions a price of "about $215", 200 miles per gallon of gas and 1700 dealer service centers.
June 10, 1966
Life magazine
2
$10.00
View Honda 3

1966
Honda

Full color 9 1/2" x 13" ad that shows how popular the new Hondas' are with everyone. The headline says that "Some People Have All the Fun" and has five pictures that show two Hondas on a ranch where people are alternating between riding horses and riding the Hondas. The largest picture shows a cowgirl in a helmet talking to a man as they stand near a parked Honda. Another group of people stands a little farther away looking at the Honda with envious smiles on their faces. The text talks about the prices starting at $215, being able to get up to 200 mpg with 15 defferent models to pick from.
June 24, 1966
Life magazine
0
$10.00
View Honda 17

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1966
Honda 160

Full color 9 1/2" x 13 1/2" ad that tries to convince the young suburbanites how an Off-Road Honda is just the tool, or toy, for them. The ad has a large picture of, what looks like, a Silver Off-Road 160 parked at the train station waiting for a man with a briefcase and his wife in a pink pant suit. There are smaller pictures of them, changed into more appropriate clothing, riding around the countryside as they enjoy their weekend. The ad headline sings that familiar song "Some people have all the fun" and the ad mentions a starting price of $215. It has the amazing claim about getting up to 200 mpg and tempts us with the fact that "15 models offer a wide range of choice".
July 22, 1966
Life magazine
0
$10.00
View Honda 28

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1966
Honda

Full color 7 3/4" x 10 3/4" ad for the fact that a Honda will fill almost every need, every function. The headline reminds us that "Some people have all the fun" and has a series of pictures of a formally dressed young couple and their Honda 65 having fun as they make their way to a formal gathering. It seems to have been a wedding because in the largest picture the woman is leaning on the gas tank holding what seems to be a bouquet. The text talks about how easily the Honda takes to formal events, my mother would have disagreed, and claims that "Everybody knows Honda is in a class by itself." It mentions that prices start at $215 and that there were 14 models to choose from which they claim was the largest number in the business.
August 1966
Playboy
0
$10.00
View Honda 51

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1966
Honda

Full color 10" x 13" ad tells us that "Some People Have All the Fun" and shows a couple driving in several different big-city scenes. The largest photo shows them passing a horse drawn carriage as the occupants turn to get a good view of the motorcycle. There are pictures of the bike in motion and of it parked and the text tells us that prices start at $215. The question is asked "Can a man find happiness with any other machine? It's doubtful. Just count the Hondas. Uptown or downtown.
August 19, 1966
Life magazine
0
$10.00
View Honda 16

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1966
Honda

Full color 10" x 13" ad that show you why "Some People Have All The Fun". The largest picture shows a young man riding his Red and White honda through a campus with a girl behind him holding tightly while several books are strapped down on the luggage rack. They are driving past groups of other students whose actions are a blur and there are several smaller pictures showing couples being transported by their Hondas to everywhere possible. The text talks about the "intriguing four-stroke engine" getting up to 200 mpg with a price starting about $215.
September 6, 1966
Look magazine
0
$10.00
View Honda 45

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1967
Full color 10" x 14" ad that talks about everything from the 50cc to the 500cc yet shows a Honda 90cc in the picture. The main item shown in the ad is, like I said, the Honda 90cc yet it shows above the Trail 90 on the left and the Rally on the right. This last model is one of the Honda Custom Group which have a special type of tank, pipe, handlebars and seat. In the main picture it shows an attractive girl sitting on the bike looking at the viewers while a man with a helmet on is standing next to her looking down. The ad headline says that "Honda shapes the world of wheels. You've got to hand it to Honda. New designs. New colors. Altogether 20 models to put a glint in your eye. That famous four-stroke engine takes everything in stride. Won five out of five '66 Grand Prix Championships, 50cc to 500cc. A world's record. With Honda performance counts as well as style. And that tells it like it is. Any questions? See your local Honda dealer for a safety demonstration ride".
July 28, 1967
Life magazine
1
$10.00
View
Honda 60

1968
Honda Line

Full color Two-Page 16" x 10 3/4" ad that talks about the 23 Models available while showing five of them. The big picture shows a Honda Scrambler 450 and there are smaller drawings of the Honda 50, the Honda Trail 90, the Honda Touring 175 and the Honda 350 Super Sport. There is information given about each of these models and the text gloats upon the overall styling that Honda is famous for.
May 1968
Playboy
0
10.00
View Honda 55

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1971
Honda
Motosport 350

Full color 7 3/4" x 10 3/4" ad has a photo of a Honda SL-350 K1 beginning a climb up a sandy hill. The ad headline simply states that "The best gets better".
January 1971
Cycle World
0
$9.00
View Honda 15

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1973
Hondas

Full color 7 3/4" x 10 1/2" ad for what having motorcycles, Honda motorcycles, can do for a family. The ad has a picture of an outdoor scene with two Honda motorcycles parked behind a father and son who sit talking near the back of a pickup truck. The ad headline claims this picture is an example of "What a motorcycle can mean to a boy. And to his father.". The ad text goes into detail about how it helps the bonding process between the two males and sub-headlines are "A Son Learns", "A Father Teaches" and "Honda Helps". The ad identifies one of the motorcycles in the picture as being a Honda XR-75.
May 7, 1973
Sports Illustrated
0
$8.50
View Honda 33

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1973
Honda 175's

Full color 7 1/2" x 10 3/4" ad that dares you to "Experience Honda". There is a picture of a man and a woman riding their Hondas through the picturesque countryside. The lady is on an orange Super Sport 175 K6 and the man is on a blue Scrambler 175 K6 and the text talks about how these are just two of the five different kinds of bikes that Honda had available that year. It also describes some of the pleasures you will experience riding one of these motorcycles and talks about some of the features that make them worth considering.
April 1973
Car Craft
0
$8.50
View Honda 42

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1973
Honda Fours

Full color 7 1/2" x 10 1/2" ad from the "Experience Honda" series. There is a picture from the side of a man in a plaid shirt or jacket riding a 350 Four on a blacktopped road past a blurred flatland with distant mountains. The text starts with the impossible task of trying to explain what it feels like to ride a motorcycle in one paragraph then goes into describing riding a Honda. It mentions them having "The world's largest selection of different models to fit all the different types of riding - on-road and off-road, trail, dirt and mini-bike". It ends by talking about some of the mechanical benefits of the Honda Fours and saying that "your experience begins at the Honda dealership near you".
May 1973
Car & Driver
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1973
Honda XL Series

Full color Two-Page 15 3/4" x 10 1/2" ad for these racing off-road bikes. The ad headline introduces "The Honda XL Series: In the long run, only the strong survive" and has a picture of the three models parked in an outdoor setting and another picture of one of them in action. This year they made available the XL-175, the XL-250 and the new XL-350 and the text mentions the success that a 250 had in the Baja 500. There is a discussion of the many features on these bikes and urges you to make a beeline to your dealer.
September 1973
Cycle Guide
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1974
Honda
CB-550 and CB-750 K4

Full color 7 3/4" x 10 3/4" ad that pictures the kind of scene that can happen to you when you own and drive a Honda. The headline reminds us that "Good things happen on a Honda" and has a picture of a smiling couple who have ridden their CB-550'x and CB-750 K into an old-time gas station equipped with one pump. They stand talking while another couple is blocking the doorway as they converse. The text talks about the "neat places" that are now possible to visit and the amazing feeling one has when driving a Honda into the corners of America. It also talks about the changes that have been made to the CB-750's to improve an already good bike.-
March 1974
Playboy
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1984
Nighthawk S

Full color 15 1/2" x 10 1/2" three-page ad for this year's version of this high-performance motorcycle. The first page has a picturre of a shop table that has a few parts like shocks, head and exhaust pipes lying about under the headline "If you want a high performance motorcycle, you're better off building it yourself." The second and third page has a picture of a Blue Nighthawk S parked in front of the stands at what looks like a raceway and the headline "That's exactly how we feel". The ad talks about some of the features this bike has to offer including 80 horsepower from an in-line four transmitted to the back through a shaft-drive system.
May 1984
Cycle World
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1984
Honda XL600R

Full color 15" x 10 1/2" two-page ad for this powerful dual-purpose motorcycle. The ad has a picture of a man riding a Red Honda XL600R away from the camera along a trail that is littered with fallen rocks. The ad headline proclaims "The Honda XL600R. Winner by a Landslide". The ad mentions that what was hailed the previous year as "one of the best bikes of all time" now has a running mate, the XL350R. There is a smaller picture of this bike and the ad talks about some of the worthy features that both of these bikes share.
May 1984
Cycle World
1
$8.50
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1984
V-Four engines

Three color 15 1/2" x 10 1/2" two-page ad for some of their unique engineering. The ad has a picture of this impressive engine with the logical headline "Not all V-Fours are created equal". The ad text talks somewhat about the evolution since 1982 of this engine and mentions that it is available in eight versions for 1984 ranging from 500cc up to 1100cc.
May 1984
Cycle World
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1984
V-4 Magna Engines

Full color 15 1/2" x 10 1/2" four-page ad that talks about the various Magna engines that Honda has available to the riders who want power in their bikes. One side has a headline that states "The Ultimate Seat of Power" and has a picture of the seat that graces these bikes. The text talks about the three engines available, the V30, the V65 and the Original and mentions the liquid-cooled feature. The other side has a picture of a man who has stopped his V65 Honda, removed his helmet and is looking back at the smog covered city where he probably works.
May 1984
Cycle World
1
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1987
Honda
Aero 50

Black and white 8" x 10 1/2" ad that contains a drawing of a happy man driving his bike down the street throwing money into the air. The ad headline encourages you to "Buy a 50 and save $100".
January 1984
Penthouse
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1989
Honda Hawk

Full color 9 1/4" x 11 1/2" ad with a photo of a Red and Chrome Hawk shown against a dark background. The ad headline claims "This ain't no disco" and the ad contains as much safety information as it does sales information. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
June 1, 1989
Rolling stone
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