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| 1940 Harley-Davidson |
Black and white 2 1/2" x 8 1/2" ad that talks about this World's Champion Motorcycle" and "Motorcycling - Greatest of Outdoor Sports". The ad contains several action photos of Harleys in action with one photo of a smiling man in riding clothes and boots roaring toward the camera. The text talks about the "club rallies, gypsy tours, races, hillclimbs" and wonderful vacations on little cash. This ad has a coupon to be filled out and sent in to begin more information coming your way. |
April 1940 Popular Mechanics |
1 |
$8.00 |
View Harley 28 |
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| 1941 Harley-Davidson |
Black and white 5 3/4" x 8 3/4" ad for the Fun that was waiting for you. There is a picture of a couple wearing the caps and boots that the proper riders wore, riding their Harley through the numbers 19 & 41 over the headline that says "Yours for more Fun with a Harley-Davidson '41". The text promises "Scores of new features and advancements" that must be seen to be appreciated. It also assures you that "Only by riding a 1941 Model will you get the thrill of its unmatched power, supreme riding comfort and rugged dependabliity". It also includes a coupon for a FREE copy of the Enthusiast magazine. |
November 1940 Mechanix Illustrated |
1 |
$8.00 |
View Harley 25 |
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| 1941 Harley-Davidsons |
Black and white 5 1/2" x 8 1/2" ad that illustrates the many ways you can get "Fun as you like it in Motorcycling" but only on a Harley. At the top of the ad are a couple, each on their own Harley, riding with the sneers on their faces that come from riding the best. The text calls Harley-Davidson the "World's Champion Motorcycle" and the pictures show dirt track racing, running a slalom course, parked next to a biplane, camping and sitting next to a lake as the sun sets. The text claims that these destinations are possible because, with a Harley, you can "Go when and where you please - evenings, week ends or on glorious vacation trips to distant places or famous beauty spots". It urges you to go to your Harley-Davidson dealer to see the exciting 1941 models. |
February 1941 Popular Science |
1 |
$8.00 |
View Harley 24 |
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| 1947 Harley-Davidson |
Black and white 6" x 9" ad talks about the fun you can have riding your Harley-Davidson while looking like a storm trooper. There is a picture of a couple perched upon a shiny Harley with mountains and a waterfall drawn into the background. They are both wearing light-colored riding clothes with the H-D wing on their chests, tall boots and caps and the woman is waving while the man driving has a leer on his face that I would only expect to see in a "B" movie. The headline claims that "Motorcycling is TOPS for FUN and THRILLS!" and that you should "Own a Harley-Davidson". The text lists many of the fun things you can do with a Harley such as join clubs and participate in hill climbs. |
September 1947 Popular Mechanics |
1 |
$8.00 |
View Harley 19 |
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| 1947 Harley-Davidson |
Black and white 2 1/2" x 7 1/2" ad with a picture of a Harley that is hauling a smiling man and his female rider, wearing caps and boots, on a peaceful trip through the countryside. The ad headline assures you that you will have "A World of Fun at your Door with a Harley-Davidson". |
October 1947 Farm Journal |
1 |
$8.00 |
View Harley 15 |
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| 1949 Harley-Davidson |
Black and white 5 3/4" x 9" ad calls attention to "Motorcycling - World's Greatest Sport" and talks about their new Hydra-Glide Fork. This ad has a picture of a young man and woman, dressed in matching motorcycle clothes, flying along the roadway on his new Harley. The girl has enthusiastically thrown her right hand and arm back in an expression of freedom and the text describes other sensations and feelings you will enjoy after buying your 1949 Harley-Davidson. This ad also has a coupon waiting to be filled out to get more information heading toward your mail box. |
February 1949 Popular Science |
1 |
$8.00 |
View Harley 29 |
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| 1952 Hydra-Glide |
Black and white 11 1/2" x 4 1/2" two-page ad that asks you to "Go high, wide and handsome on the world's best motorcycle". The text compares the thrill of riding a motorcycle to breaking "a frisky colt" and says that "you'll pal with the greatest bunch of red-blooded, fun-loving guys and gals in any sport". The ad has three small pictures of motorcycles either single or in groupls and has one larger picturre of a happy young man flying along in a desert setting. |
September 1952 Popular Mechanics |
0 |
$8.00 |
View Harley 27 |
Temporarily |
| 1962 Harley 250cc Sprint H |
Black and white 7 1/4" x 5 1/4" ad for this on or off-road motorcycle. The ad has a drawing of a Drive-In Restaurant where the car-hops are all paying attention to the young man sitting on his new Sprint H. The ad headline claims that you can "Drive In on the new Harley-Davidson Sprint H". |
July 1962 Sport magazine |
1 |
$7.50 |
View Harley 14 |
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| 1965 Harley M-50 |
Black and white 9 1/2" x 13 1/2" ad that is advertising the 1965 Harley-Davidson M-50. It shows two different young men sitting on Harley-Davidson M-50's and the ad headline says that you could "spring free on a new M-50". It then says that "Owning title to a Harley-Davidson M-50 is like having your own "Declaration of Independence." You go where you want, when you want. No need to depend on the "family wheels." No need to miss out on all the fun. What's more, you'll like the way an M-50 takes to the road. How it cruises at a comfortable 40 mph. And pulls nearly 300 miles between filling stations. In addition, low-cost insurance is readily available. Stop in soon, check out an M-50 at your nearby Harley-Davidson dealer. Run it through its paces. Take a friend along. Discover exciting worlds of adventure - together". |
April 23, 1965 & May 14, 1965 Life magazine |
2 |
$7.50 |
View Harley 23 |
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| 1965 Harley M-50 |
Black and white 7 3/4" x 10 3/4" ad shows a man dressed for the outdoors perched on his motorcycle. The ad headline claims that "if you fish, hunt, camp or just like to roam...Harley-Davidson's New M-50 is for you." |
May 1965 Field & Stream |
1 |
$7.50 |
View Harley 6 |
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| 1965 Harley Line |
Black and white 9 1/2" x 13" ad for the complete line that Harley was offering in 1965. There is a picture of a hill with their eight models parked beginning at the base, along an inclined path up and at the top. The headline asks you to "hit the high road to fun on a new Harley-Davidson" and calls them "the greatest line going from 50 cc to 1200 cc starting at about $225". Shown in the ad at the bottom of the hill are the M-50, 50 cc and the M-50 Sport, 50 cc. On the inclined path are the Sprint C, 250 cc, the Bobcat, 175 cc and the Sportster CH, 900 cc. At the top of the hill are perched the Sprint H, 250 cc, the Electra-Glide, 1200 cc and the Sportster H, 900 cc. |
August 27, 1965 Life magazine |
2 |
$7.50 |
View Harley 21 |
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| 1966 Harley Sportcycles |
Full color 10" x 13" ad shows happy couples riding around town on Harley's 50cc to 250cc models. Pictured are Bikes parked, camped around a campfire at night, being ridden both with speed and cautiously and a drawing of two young people preparing to ride. The ad headline asks you to "Rally 'round the fun with Young America" and the ad talks about the features these bikes have and the prices are "starting around $225".. |
May 13, 1966 Life magazine |
3 |
$7.50 |
View Harley 5 |
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| 1966 Sportcycles |
Full color 7 3/4" x 10 3/4" ad for their five models of Sportcycles. This ad is a smaller version of another ad on this page and has several pictures of a couple riding in a neighborhood, a bike parked on a lawn, a group sitting around an even campfire at the beach with a Harley parked in the foreground and a pretty girl leaning on the gas tank. At the bottom of the ad is a picture of two of these motorcycles, one with a young man with a guitar on his back sitting on it and the other waiting for the young girl who is striding toward it. The text mentions models ranging from 50 cc to 250 cc, mentions some of the reatures and that prices start at $225. |
May 1966 Playboy |
1 |
$7.50 |
View Harley 31 |
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| 1966 Harley Sportster H or CH |
Black and white 8" x 10 3/4" ad for the bikes that were "Hot before - sizzling now!". The largest picture shows two men driving downhill on their Sportsters in a grassy knoll. There are seven other pictures that show these same two men, an excited lady, another with several men in a trail through a forest and several more of people riding on or starting to kick-start. The text talks about their new "P" cams and a new Tillitson carbureter that gives a 15% increase in horsepower. A new carbureter accelerating pump is supposed to make "the machine insensitive to lean". A motor that is "900cc with 9:1 compression ratio and 4 speed constant-mesh transmission" will not let you down. |
September 1966 Cycle World |
1 |
$7.50 |
View Harley 37 |
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| 1967 Harley Line |
Full color 7 3/4" x 10 1/2" ad for the motorcycles that Harley-Davidson had to offer in 1967. The largest picture shows a mall area with two couples talking while the males sit astride M-65's of different colors. Above this are three pictures of bikes being ridden; the one on the left is a Sprint 250 cc, the one in the center is a Sportster 900 cc and the one on the right is the king of the road, the Electra-Glide 1200 cc. The headline urges you to "Go for the fun of it. Go Harley-Davidson" and the text mentions the M-65 indicating that it needed the most attention to sell. |
March & June 1967 Hot Rod |
2 |
$7.50 |
View Harley 20 |
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| 1967 Harley Line |
Full color 4 3/4" x 10 1/2" ad for their line that ranged from "65cc all the way up to 1200cc". The top picture shows a couple in some sort of outdoor park where the young man sits astride his M-65 Harley and the young lady he is with is standing behind him and resting her forearm on his back. The headline urges you to "go beyond 3-D with H-D" and the bottom picture shows the seven different models that Harley was offering in 1967 lined up in order of size. |
May 1967 Playboy |
1 |
$7.50 |
View Harley 26 |
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| 1968 Harley M-65 and M-65 Sport |
Full color 8" x 10 3/4" ad for these small bikes in the Harley line. There is a desert of salt-flat scene pictured with the largest group of people gathered around a man sitting on a full-size Harley while alone, sitting on one of the two featured bikes, is an attractive blonde woman very happy with where she is. The text claims that these bikes have many of the same features as the Full-Size Harleys and it talks about the M-65 Sport coming with either a foot-shift or a hand-shift. The headline says that these bikes are "Cut from the world's fastern pattern" and that these "Harley-Davidson priced to meet competition + engineered to beat it." |
April & May 1968 Hot Rod |
2 |
$7.50 |
View Harley 36 |
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| 1968 Harley Rapido |
Full color 8" x 10 3/4" ad for this bike with a niche in the motorcycle field. There is a picture of a wide expanse, probably a salt falt or a dry lakebed, where several bikes are parked in the background along with a small plane and a Harley Rapido is parked at the front of the picture. The headline calls it a "Harley-Davidson priced to meet competition + engineered to beat it" and this New 175cc engine is rated at "Over 70 mph! Under 175 lbs! Over 70 mpg!" and "Under $4.00!". The text talks about its abilities either on the road or at the track and talks about the fun ahead for you. |
May 1968 Hot Rod |
1 |
$7.50 |
View Harley 34 |
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| 1968 Harley Sprint |
Full color 8" x 11" ad for the 1968 Harley-Davidson Sprint. The ad has a scene from Bonneville with a man preparing to begin another run on his Sprint. The ad headline warns that "The Sprint holds two land speed records. So we improved it". The text says that "The '68 Sprint is a prime example of plus-engineering. We've taken something good and made it even better. The aluminim heads and cylinder on both the Sprint SS and Sprint H are heat-stabilized before valve seats are inserted to improve valve seating. This is the oversquare short stroke engine that is setting today's high performance marks. And to make sure the Sprints look as fast as they go, we re-styled the instruments and added a pebbled finish and striping to the tanks. The 1968 Sprints go good and look so good. And they cost no more than a fad cycle. That's plus engineering. At the Harley-Davidson dealer near you. He's got the new ultimate scrambler, Sprint CRS". The headline at the bottom of the page says it all, "Harley-Davidson priced to meet competition + engineered to beat it". |
July 1968 Playboy |
1 |
$7.50 |
View Harley 38 |
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| 1968 Sportster |
Full color 8" x 11" ad shows a new Sportster and two different record setters at Bonneville. |
February 1968 Hot Rod |
0 | $7.50 | View Harley 4 |
Temporarily |
| 1969 Harley Rapido |
Full color 7 3/4" x 10 3/4" ad for one of their Out-Performers. Pictured is one of these bikes parked with a driver waiting behind it with a background image of one being raced. The claim is made that it will "...out-perform everything on two wheels" and that it weighs as little as an 80 or 90cc bike yet will accelerate past the 175's. It was offered that year in the Street version for $400 and the Scrambler version with a price unlisted. |
October 1968 Hot Rod |
2 |
$7.50 |
View Harley 33 |
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| 1969 Harley Sprint 350 |
Full color 8" x 11" ad for their 250cc which has increased by 100cc's. There is a picture of a man in a racing suit standing behind a parked Sprint 350 looking at it with satisfaction. Behind them in the picture is a two-wheeled streamlined vehicle running at Bonneville. The text talks about the other changes that have been made to this motorcycle to go with the extra displacement and claims that it "makes the 450's look over-fed." |
October 1968 Hot Rod & November 1968 Playboy |
2 |
$7.50 |
View Harley 32 |
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| 1969 Sportster |
Full color 8" x 10 3/4" ad that is for the 1969 Harley-Davidson Sportster. It's a splendid sight seeing what the shadow behind the man standing at attention is doing; flying at a high rate of speed, driver bent low on the handlebars to minimize the wind effect. The Sportster is standing there in front of the man who would be riding as, the ad says, "The Harley-Davidson outperformers...outperform everything on two wheels". It then says "Track, salt, street or strip, one bike is best! The 1969 Sportster. Alone at the top. Nobody builds a faster stock motorcycle. Both the lean, angry model CH and the quick, confident model H deliver 900 cc's of punch and 58 bhp @ 6800 rpm. The Sportster really flies. And it looks as fast as it goes. The re-styled tank almost leans forward in anticipation. Newly-designed cylinder heads and new mufflers with crossover connector add a few horses to what's already the world's fastest motorcycle". |
January 1969 Playboy magazine |
1 |
$7.50 |
View Harley 40 |
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| 1970 Sprint SS350 |
Full color 7 3/4" x 10 3/4" ad that describes this bike as having Race-bred guts and Thoroughbred style. The top part of this ad has an action photo of a man riding along the side of a hill and lifting the front wheel with the power available and, at the bottom of the ad, is a picture of this bike at rest with the chrome, the red paint and the powerful look easy to be seen. The text talks about it being "engineered with an honest love for tough machines" and compares it to racing Ferraris. It talks about the OHV Single giving general information and talks about the "touring chassis" and the "road racer's perfect balance". |
June 1970 Playboy |
1 |
$7.50 |
View Harley 30 |
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| 1971 Super Glide FX |
Full color 7 3/4" x 10 3/4" ad with a photo of a white Super Glide parked under a street light on a brick paved roadway as a couple stand close together in a darkened corner. The ad headline says that you can "Call it the night train" and the text talks more about the Ultimate Superbike. Many of the features that make this bike different are discussed and it tries to convince you that "you're the man for this hot new muscle machine". |
January 1971 Cycle World & May 1971 Playboy |
1 |
$7.50 |
View Harley 7 |
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| 1972 Baja 100 |
Black and white 7 3/4" x 11" ad that shows a photo of a black and red Baja 100 on top of a photo of a very rough mountain. The ad headline calls this bike "Wild thing". |
March 1972 Cycle magazine |
1 |
$7.00 |
View Harley 10 |
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| 1972 Sportster 1000 |
Full color 7 3/4" x 11" ad shows a photo of this bike over a drawing of a drag racing scene. The headline calls it the "Time machine". |
March 1972 Cycle magazine |
0 |
$7.50 |
View Harley 9 |
Temporarily |
| 1972 Harley Leggero |
Full color 7 1/2" x 10 3/4" ad has a photo of a parked red Leggero as an inset for a larger photo of a drawing that shows two Indian boys picking up items from the seashore. The ad headline under the motorcycle calls it an "Escape Mechanism" |
May 1972 Playboy |
1 |
$7.00 |
View Harley 12 |
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| 1972 Shortster |
Full color 7 3/4" x 10 3/4" ad for their mini-cycle. The ad photo shows a young boy standing next to his Shortster in a big field next to water which shows the reflection of bike being that of a Sportster. |
July 1972 Playboy |
1 |
$7.50 |
View Harley 11 |
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| 1972 Sprint SX350 |
Full color 7 3/4" x 10 1/2" ad has a photo of a parked yellow bike as an inset to a larger drawing of two riders using their bike in a forest of big trees. The ad headline under the bike calls it a "Brush Gun". |
April 1972 Playboy |
1 |
$7.00 |
View Harley 13 |
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| 1973 TX-125 |
Full color 7 3/4" x 10 3/4" ad for the Harley-Davidson TX-125. Pictured in this ad is a male riding one of these bikes very quickly along a roadway that seems to be near a beach or something like that or, as the ad headline requests, "Discover the shortest distance between two points". The ad then says that "The new Harley-Davidson TX-125. An on-road, off-road 5-speed, oil-injected goodtime machine. With a look that moves people to envy and delight. A double downtube frame makes the riding so sweet, that before you know it, you're where you want to be. Sun-drenched, tingly and feeling like new money. The Harley-Davidson TX-125. Restyled. Eager. The nicest way you'll ever get from one place to another". Or, as the last words in this ad say, "The Great American Freedom Machine". |
May 1973 Playboy magazine |
1 |
$7.50 |
View Harley 39 |
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| 1973 SS-350 |
Full color 8" x 11" ad for another one of "The Great American Freedom Machines". In this ad we see a man with a blue coat and brown pants riding a Harley-Davidson SS-350 riding in what the article labels "Touch. And go." |
January 1973 Playboy |
2 |
$7.00 |
View Harley 3 |
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| 1974 Harleys |
Full color 8" x 11" Four-Page Brochure that introduces the complete model line for 1974, The first page has a picture of a AMF Harley Davidson gas tank with the headline "America the Beautiful". Opening up to pages two and three you will see the headline "Harley-Davidson. The Great American Freedom Machines for 1974". Under these are pictures with descriptions for the New SX-175, the SX-125, the X-90, the Z-90, the SS-350, the SX-350, the SR-100, the XL-1000, the New FXE-1200, the FX-1200, the FLH-1200 and the XLCH-1000. On the back page is the headlne "Where it counts, we're No. One" and the text on the page talks about some of the many accomplishments that Harley has recently made. |
October 1973 Cycle Guide & Cycle |
2 |
$7.50 |
View Harley 22 |
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| 1974 SX-125 |
Full color 7 3/4" x 11" ad shows an evening scene in the country with a young man sitting by the campfire with his bike parked nearby. The ad headline calls this picture "Getting it all together". |
August 1974 Cycle magazine |
1 |
$7.00 |
View Harley 8 |
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| 1974 FX-1200 |
Full color 8" x 10 1/2" ad shows a brown leather clothed young man sitting on his bike in front of a rustic building as several attractive ladies stare at him (or his bike) while their horses remain tied behind them. The headline simply says "Free spirit" and the text explains that is is in "some guys from the day they're born". It goes on to say that some of these "dudes" have a Harley-Davidson FX-1200 V-twin as an ego trip and then mentions many of the features that make this bike worth owning. |
March & July 1974 Playboy |
4 |
$7.50 |
View Harley 1 |
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| 1981 Harley Wide Glide |
Full color two-page 16" x 10 1/2" ad for this factory custom. The ad has a print of a Martin Hoffman painting that was available from the local Harley dealer for a limited time that shows a small group of bikers gathering in the parking lot of the Los Angelis Memorial Sports Arena. In the foreground of the painting are two different versions of the Wide Glide shown from each side and the ad headline calls them "Best of Show". The ad text mentions many of the features that made these bikes as special as they were. |
July 1981 Easyriders |
0 |
$7.50 |
View Harley 17 |
Temporarily |
| 1981 Harley Sturgis |
Full color two-page 16" x 10 1/2" ad for the motorcycle that was inspired by a location. The ad has a print of a painting done by Martin Hoffman that was available for a limited time from your local Harley dealer. The picture shows a campground outside Sturgis, South Dakota where there are three Harleys parked outside two tents and a smoldering campfire. In the foreground of the picture are two parked Harley Sturgis motorcycles, each one facing a different direction so that each side is visible to the viewer. The ad headline says "Sturgis 1981: Breaking new ground" and the ad text fills you in on what features you would get when you bought your Twin Belt Drive Sturgis. |
July 1981 Easyriders |
0 |
$7.50 |
View Harley 18 |
Temporarily |
| 1988 Harley Sportster 883 |
Black and white 9 1/2" x 11 1/2" ad showing a Sportster parked in a garage, ready to go. The ad claims that you can resell it for the same price that you bought it for. |
May 18, 1988 Rolling Stone |
1 |
$7.50 |
View Harley 2 |
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| 1992 Harley-Davidson Electra Glide |
Full color Two-Page 15" x 10 1/4" ad for the Ultra Classic Electra Glide. The ad has a picture of one of these beauties parked on a shade covered driveway for a white house with a white garage under the question "Just how Harley are you?". The ad text gives several signs that will help to tell if you are Harley then gives a large list of features that this "top of the line" motorcycle comes with. |
May 1992 Easyriders |
1 |
$7.50 |
View Harley 16 |
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